Best LegalZoom Competitors and Alternative Services in 2024

Establishing and maintaining a business is a challenging journey that necessitates expert guidance. This journey often involves dealing with many legal aspects, including forming a Corporation or Limited Liability Company (LLC), registering a trademark, or creating a will.

LegalZoom has long been a popular go-to resource for those looking to handle the legal aspects of their business online. However, there are other games in town. There are several LegalZoom Competitors and alternative services worth considering, each with its own benefits and features.

In this article, Webinarcare Editorial Team will explore six alternatives to LegalZoom that can help you manage the legal needs of your business.

Watch this video quickly to get the names of LegalZoom alternative services. These are close competitors of LegalZoom and provide the same or similar services. Watch this video before you choose the right service for your business.

What is LegalZoom?

legalzoom logo

LegalZoom is a legal technology company that provides online legal solutions for individuals and businesses. It offers many easy-to-use and affordable services, such as LLC Formation, estate planning, intellectual property protection, and various personal legal matters. LegalZoom simplifies completing legal documentation and accessing legal advice through its platform, partnering with a network of licensed attorneys to provide consultation services if needed. LegalZoom aims to make legal assistance more accessible and affordable for people who may not otherwise have the resources or knowledge to navigate complicated legal processes.

LegalZoom Offers

LegalZoom offers a range of services aimed at helping individuals and businesses with their legal needs. LegalZoom has everything you need to Form an S-Corp, LLC, or C-corp. This company offers more than business formation assistance; it also offers legal support, attorneys, private legal services, etc. Here are the services offered by LegalZoom for you to check out.

legalzoom offers

Company Formation Packages

LegalZoom provides three comprehensive LLC formation packages – Basic Package, Pro Package, and Premium Package – tailored to suit different needs, budgets, and timeframes.

Basic Package – $0 + State Filing Fees

The entry-level package includes the essentials for LLC formation, such as a Business Name Reservation, preparation, filing of LLC formation documents like an Operating Agreement, and easy online access to filed papers. It’s the most affordable tier and caters to those on a tight budget or with ample time to set up their business.

Pro Package – $249 + State Filing Fees

The mid-tier package offers all the features of the Economy plan plus additional benefits, including an LLC kit and company seal embosser, which adds a professional touch to your business documentation. This package also incorporates expedited filing services, making it an ideal choice for entrepreneurs looking for a faster business setup process.

Premium Package- $279 + State Filing Fees

The premium package delivers the fastest processing time, with priority filing and shipping. It comprises all the Standard plan features and includes expedited delivery of the final LLC kit, excellent customer support, and a high-level priority filing service. This package caters to those who want to form their LLC quickly and have access to premium support.

Compliance Assistance

Maintaining compliance with federal and state regulations is crucial for the continuous operation of your LLC. LegalZoom offers a comprehensive service to help newly formed companies stay on top of their ongoing compliance obligations. From obtaining an Employer Identification Number (EIN) to filing Annual Reports and other mandatory documents, LegalZoom ensures smooth and worry-free compliance for your business.

Registered Agent Services

Appointing a Registered Agent is a critical step in the LLC formation process, as it serves as the point of contact between your business and the state. LegalZoom provides registered agent services to handle crucial legal documents and notices on behalf of your LLC. By choosing LegalZoom as your registered agent, you can enjoy privacy, professional assistance, and peace of mind knowing that your business complies with state laws.

LegalZoom simplifies the process of LLC formation by providing tailored formation packages, registered agent services, and compliance assistance with getting a Certificate of Good Standing and other necessary documents. The platform incorporates an easy-to-use interface and affordable options, ensuring aspiring entrepreneurs can confidently launch their businesses. By choosing LegalZoom for your LLC or Limited Partnership formation needs, you can focus on growing your dream venture while leaving the legalities to seasoned professionals.

Top 6 LegalZoom Competitors

While LegalZoom has established itself as a prominent player in the online legal services industry, several other companies compete for a share of this lucrative market. As more businesses and individuals seek cost-effective, accessible legal assistance, the demand for innovative online legal solutions continues to grow.

  1. ZenBusiness: ZenBusiness is a popular online legal service provider specializing in affordable and convenient business formation, including LLCs, corporations, and nonprofits. By leveraging technology and automation, ZenBusiness provides a streamlined formation process with additional services such as EIN registration, operating agreements, and registered agent services. With its straightforward pricing structure and commitment to supporting small businesses, ZenBusiness has become a preferred choice for many entrepreneurs.
  2. Tailor Brands: Tailor Brands distinguishes itself from other LegalZoom competitors by offering legal services, branding, and design solutions. Tailor Brands’ platform helps businesses create professional logos, style guides, and other branding assets, as well as providing access to legal document templates and consultation services for various legal matters. This combination of design and legal services makes Tailor Brands a unique choice for businesses seeking a comprehensive solution to establish their brand identity.
  3. Northwest Registered Agent: Northwest Registered Agent is renowned for its exceptional customer service and personalized approach. Specializing in registered agent services, business formation, and ongoing compliance support, the company provides customers with knowledgeable and experienced professionals to guide them through the legal formation process. Northwest Registered Agent is committed to privacy, using only in-house staff and ensuring high protection for sensitive customer information.
  4. Inc Authority: Inc Authority offers a free basic business formation service, charging only the required state fees. Their platform provides personalized support and guidance throughout the formation process, with additional services such as EIN registration, custom operating agreements, and business license reporting available at an extra cost. The company’s focus on affordability and ease of use makes it an attractive option for entrepreneurs seeking budget-friendly solutions.
  5. BetterLegal: BetterLegal focuses on providing quick and simple business formation services, promising an efficient process that can be completed within two business days. The platform offers flat-rate pricing for LLC formation packages and includes additional services such as EIN registration and operating agreements. BetterLegal’s emphasis on speed and simplicity makes it an appealing choice for entrepreneurs seeking a fast and hassle-free business setup.
  6. Incfile: Incfile is a competitive online legal services provider specializing in business formation, including LLCs, S-Corps, C-Corps, and nonprofits. Incfile provides a free basic business formation package known for its affordability, charging only necessary state fees. The platform also offers valuable features like lifetime company alerts, online access to incorporation documents, and a free one-year registered agent service.

Breakdown of Top 6 LegalZoom Competitors

When looking for online legal services providers, it is essential to explore various options to find the best fit for your needs. Below, we provide a breakdown of the features and offerings of the top 6 LegalZoom competitors:


  • Focus: Business formation services, including LLCs, corporations, and nonprofits.
  • Key Offerings: Business formation, registered agent services, EIN registration, operating agreements, compliance assistance.
  • Pricing: Starter Plan ($0 + State Fees), Pro Plan ($199/year + State Fees), and Premium Plan ($299/year + State Fees)
  • Unique Selling Point: Streamlined process leveraging technology and automation, committed to supporting small businesses.

LegalZoom Vs. ZenBusiness

LegalZoom and ZenBusiness are two notable online legal service providers that cater to businesses and entrepreneurs looking for efficient ways to establish and manage their legal needs. LegalZoom, the more recognized and established player in the industry, offers a diverse range of services covering various aspects of law, such as business, intellectual property, and family law.

On the flip side, ZenBusiness, although relatively new, has successfully carved out a niche for itself by focusing on providing cost-effective and streamlined solutions to individuals looking to start and scale their businesses. The key differences between these two companies lie in their pricing structures and services. LegalZoom stands out for its comprehensive legal services, which cater to a broader audience, while ZenBusiness primarily emphasizes providing affordable and easy-to-understand business formation services. Ultimately, the choice between LegalZoom and ZenBusiness will depend on an individual’s specific requirements and desired level of legal support as they navigate the complexities of forming and growing a new business.

Read the ZenBusiness Review to know more about the services and pricing.


tailor brands
  • Focus: Branding and design solutions, along with offering legal document templates and LLC formation services.
  • Key Offerings: Logo design, LLC formation, legal document templates, and consultations for various legal matters.
  • Pricing: For some of the most basic LLC formation services, the firm offers a single bundle for $49.
  • Unique Selling Point: A comprehensive solution for design and legal needs, establishing a strong brand identity for businesses.

LegalZoom Vs. TailorBrands

LegalZoom and TailorBrands cater to different aspects of a business, with LegalZoom focusing on the legal aspect and TailorBrands catering to a company’s branding needs. LegalZoom is an online legal service provider that offers solutions for businesses and individuals, such as business formation, trademarks, copyrights, and legal document preparation. In contrast, TailorBrands provides easy-to-use branding services, encompassing logo design, brand guidelines, and customizable marketing assets to help businesses create and maintain a consistent brand identity.

While LegalZoom’s value proposition simplifies the often complex and confusing legalities associated with starting and maintaining a business, TailorBrands focuses on helping businesses build and manage their brand visuals, thus streamlining the often time-consuming branding and identity design process. The choice between LegalZoom and TailorBrands depends on the specific requirements of a business, whether seeking assistance in navigating the legal intricacies of company formation and operations or seeking a visually compelling brand identity to create a strong and lasting impression on consumers. In many cases, businesses could benefit from utilizing LegalZoom and TailorBrands to ensure a comprehensive approach to their legal and branding needs.

Read TailorBrands Review to learn more about the company and its services.

Northwest Registered Agent

  • Focus: Registered agent services, business formation, and ongoing compliance support.
  • Key Offerings: Registered agent services, LLC, corporation formation, annual report filing, compliance assistance.
  • Pricing: Competitive pricing structure with transparent fees; Basic ($100 + state fees) and Premium ($200 + state fees).
  • Unique Selling Point: Exceptional customer service, personalized assistance, commitment to privacy, and in-house staff handling sensitive information.

LegalZoom Vs. Northwest Registered Agent

LegalZoom and Northwest Registered Agent are online service providers catering to businesses seeking assistance in legal matters and business formation. Still, they differ in their scope of services and customer support approach. LegalZoom, a more established name in the industry, offers a wide range of services beyond business formation, including intellectual property protection, legal documents, and access to attorneys and legal advice. Their extensive service offerings cater to a broad audience seeking various legal solutions.

Conversely, Northwest Registered Agent primarily focuses on registered agent services and business formation, offering each client personalized customer support with a dedicated account manager. This customer-centric approach has given Northwest Registered Agent a reputation for top-quality support and transparency. While LegalZoom’s web-based platform and extensive service offerings can provide businesses and individuals with a convenient one-stop-shop for their legal needs, Northwest Registered Agent’s specialized focus and personalized service cater to those who prefer a more tailored experience when handling their business formation and registered agent requirements. The choice between the two depends on an individual’s or business’s specific needs, desired level of personalized support, and preference for the scope of services offered.

Read Northwest Registered Agent Review to learn more about its services and plans.

Inc Authority

inc authority
  • Focus: Business formation services with personalized support and guidance throughout the process.
  • Key Offerings: Business formation (LLC, corporation, nonprofit), EIN registration, custom operating agreements, business license reporting.
  • Pricing: Offers a free basic business formation package, with additional services at extra costs.
  • Unique Selling Point: Budget-friendly solutions, with a free basic business formation plan only charging required state fees.

LegalZoom Vs. Inc Authority

LegalZoom and Inc Authority are online service providers that offer solutions for businesses seeking assistance with legal matters and business formation. While both companies provide services for setting up and managing Limited Liability Companies (LLCs) and corporations, their pricing structures and additional services set them apart. LegalZoom, an established industry name, offers a wide range of services, including business formation, intellectual property protection, legal documents, and access to attorneys for legal advice. Their offerings cater to a broad range of legal needs for businesses and individuals.

On the other hand, Inc Authority differentiates itself by offering a free basic LLC formation package, which is attractive to budget-conscious entrepreneurs looking to start a business. While their free package provides bare-minimum services, Inc Authority also offers upgraded packages with additional features like EIN registration, operating agreements, and compliance support. The choice between LegalZoom and Inc Authority depends on the specific needs of an individual or business, their budget, and their preference for the scope and type of services offered. LegalZoom’s extensive legal offerings and track record may suit many businesses and individuals. At the same time, Inc Authority’s free formation package and tiered services can be an attractive option for those seeking to establish an LLC with minimal upfront costs.


better legal
  • Focus: Quick and simple business formation services, promising a fast formation process.
  • Key Offerings: Business formation (LLC, corporation, nonprofit), EIN registration, operating agreement creation, registered agent services.
  • Pricing: Flat-rate pricing for LLC formation packages; $299 + State Filing Fee
  • Unique Selling Point: Efficient process with a two-business-day turnaround for business formation, focusing on speed and simplicity.

LegalZoom Vs. BetterLegal

LegalZoom and BetterLegal are both online service providers aimed at helping businesses and individuals with their legal needs, though they have differences in their breadth of services and pricing schemes. LegalZoom, as an established name in the market, offers a wide range of legal solutions, including business formation, intellectual property protection, and access to a network of Business Attorneys for legal advice. This diverse range of service options caters to a broad audience with varying legal requirements.

On the other hand, BetterLegal primarily focuses on business formation for LLCs, corporations, and nonprofits, with a simple and straightforward pricing model. BetterLegal offers fast and efficient processing, promising to help users form their business within 48 hours of submitting relevant information. This expedited service can attract entrepreneurs who want their businesses up and running quickly. When choosing between LegalZoom and BetterLegal, the decision will depend on the specific requirements of an individual or business, the urgency of the process, and the preference for the scope of services offered. While LegalZoom may cater to businesses and individuals with a wide range of legal needs, BetterLegal’s streamlined, rapid business formation services better suit those looking for a quick and hassle-free process.


  • Focus: Business formation services for LLCs, S-Corps, C-Corps, and nonprofits.
  • Key Offerings: Business formation, registered agent services, EIN registration, operating agreements, compliance assistance.
  • Pricing: Offers a free basic business formation package (with only state fees), with tiered packages available at higher prices. (Silver Package – $0 + State Fee, Gold Package – $149 + State Fee, and Platinum Package – $299 + State Fee)
  • Unique Selling Point: Affordability, with a free basic business formation package and one-year free registered agent service.

LegalZoom Vs. IncFile

LegalZoom and IncFile are online service providers that cater to businesses’ legal needs, specifically in business formation. However, they differ in the scope of their offerings, pricing structures, and value propositions. LegalZoom, a well-known name in the industry, delivers a comprehensive range of legal services, including, but not limited to, business formation, intellectual property protection, and access to a network of attorneys for legal advice. Its extensive offerings serve a vast clientele with diverse legal requirements.

Conversely, IncFile differentiates itself with a core focus on business formation, providing a free basic package for LLC and corporation registration. This budget-friendly option attracts entrepreneurs who aim to keep their initial expenses low. In addition to business formation, IncFile also offers registered agent services and compliance solutions. The choice between LegalZoom and IncFile depends on an individual or business’s specific needs, budget, and preferences. LegalZoom may be suitable for those seeking a wide range of legal services. At the same time, IncFile’s free registration option and specialized focus on business formation make it an attractive choice for entrepreneurs looking to minimize their initial costs.

By examining these top LegalZoom competitors, you can find the most suitable legal service provider for your business or individual needs based on their focus, offerings, pricing, and unique benefits. Read Incfile Review to know more about Incfile services and premium packages.

Discover a world of options and unlock your entrepreneurial potential beyond LegalZoom competitors. With other exceptional LLC services, it becomes a seamless journey backed by personalized support, competitive pricing, and unparalleled expertise with starting an LLC.

What online legal services are alternatives to LegalZoom

Some popular alternatives to LegalZoom include ZenBusiness, TailorBrands, Rocket Lawyer, Inc Authority, BetterLegal, and Northwest Registered Agent.

Can these legal services help me form an LLC?

Yes, these legal services offer LLC formation services and other legal documents and services.

How do the prices of LegalZoom’s competitors compare?

LegalZoom’s competitors have varying prices for LLC formation services and other legal documents. It’s important to compare based on your needs and budget.

What sets LegalZoom’s competitors apart?

LegalZoom’s competitors can differ in pricing, customer service, legal expertise, additional services offered, and more.

Can these legal services provide legal advice?

Yes, most legal services offer legal advice and document reviews for an additional fee.

Can I get a refund if I am not satisfied with the service?

This depends on the specific legal service’s refund policy. LegalZoom and some competitors offer a satisfaction guarantee for their services.

How long does it take to form an LLC with these services?

This can vary by service and state but generally ranges from a few days to a few weeks.

Can I use these services in any state?

Legal services are typically authorized to operate in most states but may have different features or prices based on the state.

Do these legal services offer registered agent services?

Yes, most legal services offer registered agent services for LLCs.

Can I change my LLC name with these legal services?

Yes, these legal services offer LLC name change services.

Will these legal services file my LLC documents with the state?

Yes, all legal services will file your LLC documents with the state.

How does the customer support of LegalZoom’s competitors compare?

This can vary by service, but many competitors offer phone, email, or live chat customer support.

Do these legal services offer discounts or promotions?

Yes, these legal services often offer discounts or promotions for their services.

Can these legal services help me convert my current business to an LLC?

Yes, many legal services offer business conversion services for various business types.

Can I cancel the formation service with any legal service?

This depends on the specific legal service’s cancellation policy.

Can these legal services help me create an operating agreement for my LLC?

Most legal services offer legal document preparation services, including LLC operating agreements.

Can I compare LegalZoom’s competitors before making a decision?

Comparing and researching various legal services is important to find the best choice for your needs and budget.

Can these legal services offer legal document preparation for my LLC beyond its formation?

Yes, most legal services offer legal documents and services beyond LLC formation, such as ongoing compliance and legal advice.

Do these legal services provide legal advice for the lifetime of the LLC?

This depends on the specific legal service’s offerings and pricing. Some may offer ongoing legal advice for an additional fee.

How to Choose Best Legalzoom Alternative

Finding the best LegalZoom alternative can be a daunting task, considering the number of options available. However, there are certain factors to keep in mind that will help you make an informed decision.

First and foremost, it’s essential to assess your specific legal needs. LegalZoom may offer a range of services, including wills, trademarks, and business formations, but they may not always cater to more specialized legal requirements. Therefore, it’s crucial to understand the scope of your legal needs and search for an alternative that can meet them effectively.

Another critical factor to consider is the reputation and credibility of the alternative service provider. While LegalZoom has established itself as a reliable option for legal services, it’s always beneficial to research and read reviews about other alternatives. Look for customer feedback, testimonials, and ratings to gauge the quality of service offered by the alternatives.

Cost is also a significant consideration when evaluating LegalZoom alternatives. While pricing may vary depending on the complexity and scope of the legal services required, it’s essential to compare costs across different service providers. Some alternatives may offer competitive pricing, value-added services, or discounts that can help you save money in the long run.

Customer support and service quality should also play a vital role in your decision-making process. The best LegalZoom alternative should provide excellent customer service, including responsive support channels, knowledgeable staff, and timely assistance. Consider how accessible and helpful the customer support team is before making a final selection.

Additionally, technology and innovation can make a significant difference in the legal services provided by different alternatives. Look for options that leverage cutting-edge technology, automation, and digital tools to streamline legal processes, reduce errors, and enhance overall efficiency. A service provider that adopts modern solutions can offer a more seamless and intuitive experience for users.

Lastly, consider the level of customization and personalization offered by the alternatives. Legal services are not one-size-fits-all, and some individuals or businesses may require tailored solutions to address their unique needs. Look for a LegalZoom alternative that can provide personalized recommendations, customization options, and flexibility to accommodate your specific requirements effectively.

In conclusion, choosing the best LegalZoom alternative requires careful consideration of various factors. By assessing your specific legal needs, researching alternative service providers, comparing costs, evaluating customer support, leveraging technology, and prioritizing customization, you can make an informed decision that aligns with your goals and preferences. Take the time to explore different options, ask questions, and seek recommendations to find the most suitable alternative for your legal requirements.


In conclusion, businesses and individuals seeking legal assistance and business formation services have several alternative options. Apart from the well-established LegalZoom, newer market players have emerged to cater to diverse needs and budgets. Each LegalZoom competitor has its unique value proposition, ranging from pricing structures and additional services to customer service and processing times. Therefore, the decision for businesses and individuals should hinge on their specific legal needs, speed of processing, desired level of personal support, and overall budget. By evaluating each alternative’s offerings and the business’s specific needs, entrepreneurs can make an informed choice that best aligns with their unique requirements and long-term objectives.

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