Business Name Search in Missouri | A Comprehensive Guide

Conduct a Business Name Search in Missouri

Conducting a business name search in Missouri is an essential step for entrepreneurs and business owners in starting an LLC in Missouri. A business name search helps you identify whether a desired business name is already in use or if it’s unique and available for registration. Additionally, it allows you to gather information on existing businesses, such as their registration details, legal status, and contact information.

Webinarcare Editorial Team will help you conduct a business name search in Missouri. You must be guided by all the factors gathered in this article.

What is a Business Name Search?

Business name search in Missouri is an essential step for entrepreneurs who want to start a Limited Liability Company (LLC). This search helps them to ensure that the name they have chosen is unique, available, and compliant with state laws. The process of searching for a business name in Missouri involves using the Missouri business registration system, which allows users to search for registered business names and check for name availability.

Additionally, entrepreneurs also need to check that their chosen name does not infringe on any existing trademarks or copyrights. Conducting a thorough name search helps to prevent legal and branding issues as well as build a strong brand image. In Missouri, taking the time to properly search for a business name or trademark can help entrepreneurs to set their businesses up for future success. We reviewed some of the Trademark Services in Missouri that will help you with your business name search.

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How to Conduct a Business Name Search in Missouri

Before knowing why a business name is necessary, you should now conduct a business name search in Missouri. Even in any different business structure, conducting a business name search takes time. However, with the help of the information listed in this article, you will get an easier option in finalizing your business name.

Step 1: Access the Business Entity Search Tool

The Missouri Secretary of State website has a Business Center Search Tool to help you choose a name for your business. This tool can help you determine the uniqueness and availability of a name. Also, keeping a list of backup names is helpful so you can choose a last name after a few repetitions. You can also check out the Missouri Secretary of State Business Services to access the entity search tool.

Step 2: Perform the Search

On the Missouri website, check the availability of the proposed business name. The search result will display information about similar businesses if the desired business name is already used. While searching, you can exclude using identifiers such as “LLC” to get more results from different business structures operating under the same name. Conduct extensive research using the provided filters before filing the name with the government.

If you want to register a Trademark in Missouri, you can also conduct a trademark search on the United States Trademark Database. Check with the Patent and Trademark Office to see if the chosen name is already in use by someone else.

Choosing a Business Name in Missouri

You now conducted a business search in Missouri. With what you have searched and listed, you will choose the most suitable business name for your Missouri business. When searching for a potential business name, follow these steps:

  1. Brainstorm Ideas: Begin by brainstorming a list of potential names that convey your business’s goals and values, and appeal to your target audience. Consider names that are easy to pronounce, spell, and remember.
  2. Be Descriptive But Not Limiting: Choose a name that gives an idea of what your business does or offers without being too specific or limiting future growth. For example, avoid using a specific location or product type in the name if you plan to expand your business or diversify your offerings.
  3. Check for Availability: Use the Missouri Secretary of State’s business name search tool available at the link provided to check if your desired name is already in use by another registered business entity. Remember that the name should be distinguishable from others to avoid potential legal disputes and confusion.
  4. Consider Domain Name Availability: If you plan to have an online presence, check if the desired domain name is available for your website. Ideally, your domain name should match or closely resemble your business name for consistency and easy online recognition.
  5. Conduct a Trademark Search: To avoid infringing on any existing trademarks or intellectual property rights, conduct a thorough trademark search using the United States Patent and Trademark Office’s (USPTO) Trademark Electronic Search System (TESS). This will help you identify any potential conflicts with registered or pending trademarks. You can access the Missouri Trademark Search for more detailed information about trademark searches.
  6. Verify Name Requirements: Ensure your chosen name meets the specific naming requirements for your business type, such as including words like “LLC,” “Corp,” or “Ltd.,” if applicable. Refer to your Missouri’s business naming guidelines for specific rules and restrictions.

By following these steps and considering the various factors in choosing a business name, you can create a distinct, memorable, and legally compliant name.

Meantime, In Missouri, if you do not wish to file your business right away but want to hold the name that you have decided on, then you can reserve your business name for 60 days. You must file a name reservation application in the Missouri Secretary of State by mail or online filing to keep the name.

The Missouri Secretary of State will review your application and approve the name if it is available and not too similar to any other existing business name. If the name is approved, you will receive a reservation number and an approval letter. When filing the Articles of Organization in Missouri, to form your LLC, you must include the reservation number.

After reserving an LLC name, you must still form the LLC by filing the Articles of Organization with the Missouri Secretary of State. The LLC name, contact information, the names of the LLC’s members, and the name and address of the LLC’s Registered Agent must all be included in the Articles of Organization.

File your Articles of Organization online on the Missouri Secretary of State Online Services page. You may also download the offline file of the name reservation form and submit it with the processing fee to Missouri Secretary of State – Corporations Unit, James C. Kirkpatrick State Information Center, P.O. Box 778, Jefferson City, MO 65102.

If you are planning to start an LLC in Missouri, make sure that you choose a business name that is suitable for your business. It is best to hire a legal expert or an LLC Services that will guide you through the process.


How to File a DBA?

Filing Missouri DBA (Doing Business As), a fictitious business name, trade name, or assumed name, allows you to operate your business under a different name than your legal name. The process for filing a DBA varies depending on the state or county of your business. You can select a unique and appropriate name for your business that complies with your Missouri naming guidelines. Ensure the name is not misleading or confusingly similar to other businesses in your area. Afterward, you must search your Missouri business name database to ensure another business does not already use your desired DBA name. Once you have confirmed the availability of your desired name, you will need to register your DBA with the appropriate Missouri Secretary of State. 

The registration process typically involves completing an application form, providing the required information about your business, and paying a filing fee. The required information may include your legal business name, address, ownership structure, and the desired DBA name. Missouri requires you to publish a notice of your DBA registration in a local newspaper to inform the public about your new business name. After the notice has been published for the required time, you may need to provide proof of publication to the Missouri Secretary of State where you registered your DBA.

In Missouri, there are three methods, online, by mail, and in person filing, which costs around $7.

After registering your DBA, update your business records, marketing materials, contracts, and other documents to reflect your new business name. Don’t forget to consult your state or county’s specific DBA filing process, as requirements and procedures may vary.

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Importance of Business Name Search in Missouri

Before researching how to conduct Missouri business name search, you must know why having a business name is important. 

A business name is important for several reasons:

  • Legal Identity: The business name is the official legal identity of your Missouri LLC, which distinguishes it from other businesses. It is a requirement when registering your Missouri LLC with the Missouri Secretary of State. This legal identity allows your Missouri LLC to enter into contracts, open bank accounts, and engage in business activities under its own name.
  • Liability Protection: One of the primary purposes of forming an LLC is to separate the business’s liabilities from its owners’ personal assets. A distinct business name helps establish this separation, reinforcing the limited liability protection the Missouri LLC structure provides.
  • Brand Identity and Recognition: A unique and memorable business name is crucial for building a strong brand identity and presence in the market. It helps customers recognize and remember your products or services and differentiate your Missouri LLC from competitors.
  • Legal Compliance: When registering an LLC, you must ensure that another registered entity within your jurisdiction does not already use the business name. Choosing a unique and available name is essential for legal compliance and avoiding potential disputes with other businesses.
  • Professionalism and Credibility: A well-chosen business name can convey professionalism and credibility, boosting customer trust and confidence in your products or services. An unprofessional or confusing name, on the other hand, can have the opposite effect and deter potential customers.
  • Marketing and Advertising: Your Missouri LLC’s business name plays a significant role in your marketing and advertising efforts. A catchy, memorable name can make your advertising campaigns more effective and increase the likelihood of word-of-mouth referrals.
  • Online Presence and SEO: A chosen business name can improve your Missouri LLC’s online presence and help customers find you more easily through search engines. A strategic business name can contribute to better online visibility and higher search rankings by incorporating relevant keywords and optimizing your website for search.

The importance of a business name search lies in ensuring its uniqueness and legal compliance and avoiding potential conflicts with other businesses. This process helps to establish a distinctive brand identity, protect intellectual property rights, and maintain a professional reputation in the market.

Is it Possible for Two Businesses to Have the Same Name?

Under certain conditions, two businesses that do not compete with each other may share the same name. However, you may be trying to impose on the trademark of the other competing business if either of the following occurs:

  • The company operates in the same geographical area, or
  • The company name is federally registered.

Furthermore, suppose a company name is considered famous or well-known, for example, Dior or Chanel. In that case, it has broader protection, and no other business, regardless of industry or location, can usually use the mark.

It’s best to avoid using another company’s name to avoid future legal issues. 

Can I Sell or Buy Someone Else’s Trademark?

Before selling your trademark, you must incorporate it into a business. A trademark cannot be sold if it is only registered as a placeholder for future use. The trademark must be visible on all products you sell.

You can buy another person’s trademark (known as “trademark assignment”), but the process is legally complex and costly. To purchase an existing trademark, you must purchase all company assets, product lines, or the entire business associated with the trademark.

What Should I Do If My Desired Business Name Is Already In Use?

If your desired business name is already in use, consider modifying it to make it unique and distinguishable from the existing business. You can also explore alternative names that still convey the essence of your business and comply with state naming requirements.

What Should I Do After Finding an Available Business Name?

After finding an available business name, you can proceed with the necessary steps to register your business with Missouri Secretary of State office. This may include filing formation documents, such as Articles of Organization or Articles of Incorporation, and paying the required filing fees. Additionally, consider registering your business name as a trademark to protect your brand and prevent others from using a confusingly similar name.


What is a business name search?
A business name search is an investigation into the availability of a particular business name to register in a particular state.
Do I need to register a business name in Missouri?
Yes, according to Missouri law, anyone conducting business under a name other than their own must register their business name with the Missouri Secretary of State’s office.
How do I conduct a business name search in Missouri?
You may conduct a business name search in Missouri by visiting the Missouri Secretary of State’s website and using their Business Entity Search.
Is it possible to complete a business name search by phone in Missouri?
No, contrary to many neighboring states including Kansas, it is not possible to complete a business name search by phone in Missouri.
How much does conducting a business name search cost in Missouri?
The fee for conducting a business name search in Missouri is $5, according to the Missouri Secretary of State’s office.
How many years is a Missouri business name registration good for?
A Missouri business name registration is good for five (5) years.
Can I reserve a business name in Missouri?
No, business name reservations are not possible in Missouri.
Do I have to submit any documents if I conduct a business name search in Missouri?
No, data on business names registered from Missouri businesses has been simply dispersed openly online and not through the traditional government agencies.
Can I search for a trademark as part of my business name search in Missouri?
Yes, you can search for trademarks on the Missouri Secretary of State’s website within proffered intellectual property options.
Is a federal trademark registration the same as a business name registration in Missouri?
No, a federal trademark registration is different from business name registration in each state, including Missouri.
Can I conduct a business name search for a foreign entity in Missouri?
Yes, both foreign and domestic entities are listed with the Missouri Secretary of State for business name searches.
What is the easiest way to perform a business name search for a specific category in Missouri?
Typically narrowing down the search by Industry or category on the Missouri Secretary of State’s Business Entity Search may be useful in discerning registered Missouri businesses and their names.
Is it possible to conduct a business name search without visiting the Missouri Secretary of State’s website?
No, the Missouri Secretary of State’s website is the only approved channel for business entity lookups and data.
What are the consequences of not registering a business name in Missouri?
The Missouri Secretary of State’s office can prosecute business owners who fail to register their business name. Furthermore, income and corporate taxes may face issues regardless of entity classification.
Can I use for Missouri business name searches?
No, has articles and updates related to United States court reporting laws and listings only, but does not offer services for business entity data.
Can a corporation use a business name search in Missouri if they wish to expand their business into Missouri?
Yes, any company seeking operations Missouri first since there is unique legislation and regulations.
Must I continue paying fee associated re-registering my business name?
Fees should be paid every five years, re-registering each particular business name.
How can I access business name information older than what is currently stored or offered outright online?
Additionally booked entity papers from and business records pre-2010 can be requested thru writing and mailed requests only which are provided through the State Archives materials.
Are any third party searching sites allowed when looking through Missouri business name searches?
No such searches exist, unless registered are through likely in-state paid third party legal or advocacy submission and lobbying entities.
Are LLC’s subject to name registration?
Yes, LLC’s must register their name with the state Secretary of State.
As someone who lives outside of Missouri, how can I obtain records of business name searches in Missouri?
While online, requests can also be process requests by physical mail and email inquiries.There may be an additional cost related to physical materials procured within the state of Missouri itself and may reveal previous owners of a distinct Missouri business name when past data ask needed.
What type of online data/results from conducting business name searches in Missouri can I expect?
Minimal Records like Contact or Entity type informations about registered businesses as well as after random 30 selections detailed Contact Info of corporation agents (e.g email addresses) directly undergoing initial Business Name Details That match the search data provided to the.
What kind of names are prohibited in Missouri?
Any word that describes a business incorrectly; words can describe any item that an agency sells, produces, or carries. Their respective exemptions legal and state-specific rulings.
When should I conduct a business name search in Missouri?
You should conduct a business name search in Missouri when you’re starting a new business or activity within the state, ranging from adding concurrent practice entity listings in another Secretary of State office, modifying specified location listings or consolidating numerous commercially in Missouri for conglomerate accounting purposes.
Can two businesses in two separate States register with the same name simultaneously in every state?
Yes, such naming between contingents still registered according to Secretary of State office standards would of course welcome confusion.
Who is authorized to conduct name searches in Missouri?
Authorized Personnel from particular lawyers, to state investigators and license owners to the general public throughout and over Missouri can conduct Missouri-Specific business searches online.
Can I delegate someone else to complete a business name search on behalf of my company in Missouri?
Yes, but an agent must be registered representing former or proceeds in specific legal representative subjects by Missouri law.
What documents are needed to conduct a business name search in Missouri?
No, unlike many other states in America that ask for copies of legal or other determining documents to setup an online account, very few document questions are answered before accessing a business entity registration records from Missouri.
What to do if a registered business in Missouri uses my copyright protected material, despite being unaffiliated with me?
A Copyright infringement case may be warranted, which must go through state and potential Supreme Court lawsuit filings in Missouri.
Is information on old and dubious business registrations available online in Missouri?
Only incompletely Maybe Available to the Public in Just Starting As a new Roster commercial track records relatively newly included in electronic running businesses monitored and updated by the Missouri Secretary of States officials from about its creation date; however, how much Missouri understands lawyers and Missourians understandably consider falsely- filed and masked for more under flag method as perpetrators for multiple illegal and issue-states within work transpire in the future still remains subject to unprecedented speculation.

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Conducting Missouri business name search is essential for entrepreneurs and business owners in establishing a unique and legally compliant business identity. This process not only helps to avoid potential legal disputes and ensure compliance with state regulations but also plays a critical role in building a strong brand presence in the market. By utilizing the available resources, tools, and guidelines provided by the relevant state or county agencies, business owners can effectively choose and register a business name that stands out from the competition, resonates with the target audience, and contributes to long-term business success.

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