How to Start Virginia Insurance Company | Insuring Your Success

Steve Bennett
Business Formation Expert  |   Fact Checked by Editorial Team
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Virginia Insurance Company

Starting an insurance company may seem daunting, but creating a successful and thriving Virginia LLC is possible with the proper knowledge and guidance. The insurance industry is vast and complex, with various regulations and requirements that must be met to operate legally and effectively. This article will provide a comprehensive guide on How to Start an Insurance Company in Virginia, detailing the necessary steps and considerations you should make.

Webinarcare Editorial Team will help you gain knowledge through thorough research and market study. Before starting an insurance company, all the steps in this article must guide you.

What is an Insurance Company? 

An insurance company in Virginia is a business entity that provides various insurance policies to individuals and businesses, offering protection against financial loss due to unforeseen events or circumstances. These companies operate within the insurance industry, are regulated by the Virginia State Corporation Commission – Bureau of Insurance , and are subject to various laws and regulations. 

One can consider starting an LLC (Limited Liability Company) to establish an insurance company in Virginia. This organizational structure offers liability protection and flexible tax options. For instance, John wants to open an insurance company in Virginia; he can form an LLC named “ABC Insurance LLC” by registering with the Virginia Secretary of State, obtaining the necessary licenses and permits, and fulfilling other legal requirements. This enables John to operate his insurance business effectively while limiting personal liability.

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How to Start an Insurance Company in Virginia

Starting an insurance company in Virginia involves several steps, from conducting market research to navigating the complex regulatory environment. This step-by-step guide will walk you through establishing an insurance company in Virginia, ensuring you have a solid foundation for a successful business venture.

Step 1: Research The Insurance Market

The first step in starting an insurance company is to research the insurance market in Virginia to determine the most profitable and in-demand types of insurance to offer. This will involve studying the demographics of Virginia, the types of industries and businesses operating within it, and the various risks individuals and businesses face.

It would be best if you also researched the competitive landscape of the insurance industry in Virginia by analyzing the market share of existing insurance companies, the types of policies they offer, and their pricing strategies. This will help you identify potential gaps in the market and areas in which you can differentiate your company from competitors.

Step 2: Decide The Type of Insurance Company

You can start several insurance companies, such as life insurance, health insurance, property, casualty insurance, or a combination. The type of insurance company you choose to start will depend on your interests, expertise, and the market research you have conducted. Here is the list of common types of insurance companies that you could consider starting in Virginia:

  • Property and Casualty Insurance: This company offers insurance coverage for homes, cars, and businesses, protecting policyholders against property damage and liability claims.
  • Life Insurance: A life insurance company provides financial protection to beneficiaries in the event of the policyholder’s death. Various life insurance policies include term, whole, and universal life.
  • Health Insurance: Health insurance companies offer policies that cover medical expenses, such as doctor visits, hospital stays, prescription medications, and preventive care. They may also provide dental and vision coverage.
  • Long-term Care Insurance: This insurance company covers long-term care services, such as nursing homes, assisted living facilities, and home health care.
  • Disability Insurance: Disability insurance companies offer policies that provide income replacement for individuals unable to work due to a disability or illness.
  • Annuity Providers: Annuity providers offer financial products that provide income during retirement. These products can be fixed or variable and may be purchased with a lump sum or a series of payments.
  • Specialty Insurance: Specialty insurance companies focus on specific niche markets or unique risks that traditional insurance policies may not cover. Examples include pet insurance, travel insurance, and event cancellation insurance.
  • Reinsurance Companies: Reinsurance companies provide insurance for other insurance companies, helping to spread risk and protect insurers from large losses.

Consider starting a niche insurance company focusing on a specific insurance type or target market. This can help you stand out from competitors and cater to a specific audience with specialized needs.

Step 3: Develop a Business Plan

Once you have decided on the type of insurance company you want to start in Virginia, you must develop a comprehensive business plan. This plan should outline your goals, target market, marketing and sales strategies, organizational structure, financial projections, and any potential challenges you may face.

Your business plan should also include details about the types of insurance policies you plan to offer, your pricing strategies, and your plans for managing risk and underwriting policies. It is essential to have a solid business plan before forming your insurance company, as it will serve as a roadmap for your success and may be required by potential investors or regulatory agencies.

Step 4: Register Your Business and Obtain Licenses

To start an insurance company in Virginia, you must register your business with the Virginia Secretary of State and obtain the necessary licenses and permits. This may include establishing a legal structure, choosing an insurance company name, hiring a Registered Agent, filing for the Articles of Organization or the Articles of Incorporation, obtaining an employer identification number (EIN) from the Internal Revenue Service (IRS), and getting the necessary license and permits.

Establish a Legal Structure

The legal structure you choose for your Virginia insurance company depends on various factors, such as liability protection, tax implications, and management flexibility. The following legal structures are commonly considered suitable for Virginia insurance companies:

Sole Proprietorship

This is the simplest business structure suitable for small or independent insurance agencies. Under this structure, the business owner has complete control over the company but bears all responsibility for its liabilities. There is no legal distinction between the owner and the business.


A partnership suits insurance companies with two or more owners who want to share management responsibilities and profits. There are two types of partnerships: general (GP) and limited (LP). In starting a general partnership in Virginia, all partners share equal responsibility for the company’s liabilities. In contrast, in an LP, one or more partners have limited liability, and one or more general partners have unlimited liability.

Limited Liability Company (LLC)

An LLC offers liability protection for its owners, known as members while providing flexible management options and tax benefits. This structure is a popular choice for insurance companies as it combines the benefits of a corporation with the simplicity of a partnership or sole proprietorship.


A corporation, known as shareholders, is a separate legal entity from its owners and provides the highest liability protection. This structure suits larger insurance companies or those seeking to raise capital from investors. There are two types of corporations: C corporations and S corporations. C corporations are subject to double taxation, while S corporations allow for pass-through taxation, avoiding double taxation. However, S corporations have specific eligibility requirements and restrictions on the number and type of shareholders.

Mutual Insurance Company

A mutual insurance company is a legal structure unique to the insurance industry. It is owned by its policyholders, who share in the profits and losses of the company. Virginia Small Business Insurance Companies commonly use this structure and can offer a more customer-centric approach to business.

When starting an insurance company, consult with a Business Attorney in Virginia to determine the most suitable business structure for your specific needs and goals. We recommend to start an LLC since it offers limited liability protection for your business.


Choose a Business Name

When choosing a name for your Virginia insurance company, it’s important to consider several factors to ensure your business stands out and appeals to potential customers. Here is a guide to help you choose the perfect name for your insurance company:

  • Research Your Competitors: First and foremost, research the names of other insurance companies in your state. This will give you an idea of what names are already being used and help you avoid selecting something too similar.
  • Keep It Simple: Choose a name that is easy to pronounce, spell, and remember. This will make it easier for potential customers to find your business and refer it to others.
  • Incorporate your state’s name: Including your state’s name in your company name can help potential customers easily identify where your business is located and the area you serve.
  • Use Industry-Related Words: Consider using words related to the insurance industry, such as “coverage,” “protection,” or “security.” This will make it clear that your business provides insurance services.
  • Check For Availability: Ensure it’s available before committing to a name. Remember to check the availability of your chosen business name with the Virginia State Corporation Commission Entity Search and ensure it’s not already in use by another company. There is a complete guide on Virginia Business Name Search to check the process of naming your business.

Some name examples of an insurance company:

  1. Virginia Premier Insurance
  2. Virginia Assurance Group
  3. Virginia Secure Coverage
  4. Virginia Protection Partners
  5. Virginia Insurance Solutions

Remember that your company’s name is the potential customer’s first impression of your business. Take your time and follow these guidelines to choose a name that reflects your company’s values and services while standing out from the competition.

You can register your business under a different legal name if your preferred name isn’t available. Once you have chosen a name, you can submit an application for Virginia DBA (doing business as). However, before filing a DBA, you should know that you need to renew your DBA every Indefinite, which costs $10.

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Hire a Registered Agent

Hiring a Registered Agent for your Virginia insurance company is an important step in establishing your business. A Registered Agent is a person or entity that accepts legal documents on behalf of your company and ensures you stay compliant with state requirements.

In Virginia, the cost of having a Registered Agent ranges from $50 – $150. However, suppose you are still wondering how to hire a Registered Agent. You can also serve as your Registered Agent, appoint a friend or family member, or hire the Best Virginia Registered Agent Services.

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File For Articles of Organization or Articles of Incorporation

If you form an LLC for your Virginia insurance company, you must file the Virginia Articles of Organization, which costs $100. However, you must file the Articles of Incorporation if you form a Corporation for your insurance company. The Articles of Incorporation filing fee costs $100 for online and by mail filing or in person filing. 

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Obtain an Employer Identification Number

You must first obtain an Employer identification number (EIN) in Virginia to open a bank account or hire an employee for your Virginia insurance company. 

The application of an EIN in Virginia can be through the following:

  • Apply Online- The online EIN application is the preferred method for customers to apply for and obtain an EIN.
  • Apply by Fax- Taxpayers can fax the completed Form SS-4 application to the appropriate fax number), after ensuring that the Form SS-4 contains all of the required information.
  • Apply by Mail- The EIN application Form SS-4 can be filed via mail. The processing time frame to receive the mail is four weeks.
  • Apply by Telephone-International Applicants – International applicants may call 267-941-1099 (not a toll-free number) from 6 a.m. to 11 p.m. (Eastern Time) Monday through Friday to obtain their EIN.

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Get the Necessary License and Permits

When starting an insurance company in Virginia, obtaining the necessary licenses and permits is important to operate legally and ensure compliance with Virginia regulations. The following steps provide a guide to obtaining licenses and permits for your Virginia insurance company:

  • Insurance Producer License: This license allows you to sell insurance policies and act as an agent for insurance companies.
  • Business License: Virginia requires businesses to obtain a Business License to operate legally. The business license fee in Virginia ranges from $50 – $300.
  • Certificate of Authority: This certificate is issued by the state’s insurance department, which allows you to operate as an insurance carrier.
  • Surety Bond: Insurance companies must have a surety bond to protect consumers if the company goes bankrupt or cannot fulfill its obligations.
  • Compliance with Virginia Regulations: You must comply with Virginia regulations regarding insurance companies, including filing regular reports, maintaining adequate reserves, and complying with consumer protection laws.

Before starting your insurance company in Virginia, consult a Business Attorney or consultant to ensure you obtain all the necessary permits and licenses to operate legally. Failing to do so can result in fines, penalties, and even the closure of your Virginia business.

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Step 5: Obtain Insurance

Obtaining insurance for your business is essential when starting an insurance company. This will help protect your personal assets from any liabilities arising from your insurance business.

You will need various types of insurance coverage to protect your business, such as general liability insurance, professional liability insurance, and workers’ compensation insurance. Consult an experienced insurance agent or broker to determine the appropriate types and amounts of insurance coverage for your business needs.

Step 6: Develop Guidelines and Manage Strategies

As an insurance company, your primary function will be to underwrite and manage risk. This involves evaluating potential policyholders, determining the appropriate coverage and premiums, and managing the overall risk exposure of your company.

To do this effectively, you must develop underwriting guidelines and risk management strategies that align with your business goals and the types of insurance you plan to offer. This may include establishing underwriting criteria for evaluating potential policyholders, developing pricing models and premium structures, and implementing risk management techniques such as reinsurance and loss control measures.

Step 7: Create a Strong Online Presence

In today’s digital age, having a strong online presence is essential for the success of any Virginia business, including insurance companies. This includes creating a professional and user-friendly website that provides information about your company, the types of insurance policies you offer, and how potential policyholders can contact you.

Additionally, consider implementing digital marketing strategies to promote your Virginia insurance company and reach your target audience, such as search engine optimization (SEO), pay-per-click (PPC) advertising, and social media marketing.

Step 8: Monitor and Update Business Operations

As your Virginia insurance company grows and evolves, it is essential to continuously monitor and update your business operations to ensure ongoing success. This includes regularly reviewing your underwriting guidelines and risk management strategies, adjusting your marketing and sales tactics, and staying informed about Virginia’s insurance industry and regulatory environment changes.

You should consider all these steps to have an insurance company in Virginia.

Pros and Cons of Starting an Insurance Company

Starting an insurance company in Virginia can be a lucrative business opportunity, but it also comes with its share of challenges. Before embarking on this entrepreneurial journey, weighing the pros and cons is crucial to determine if it is the right path for you. Here are the pros and cons of starting an insurance company in Virginia.

Pros of Starting an Insurance Company

  • High Demand for Insurance Products: Insurance is necessary for individuals and businesses, offering protection against various risks and uncertainties. The demand for insurance products is consistently high, providing a stable market for insurance companies in Virginia. Your company can discover a niche in this market by offering competitive and tailored insurance solutions.
  • Potential for High-Profit Margins: The insurance industry is known for its potential to generate high-profit margins. By effectively underwriting policies, managing risk, and keeping operational costs low, your insurance company in Virginia can enjoy substantial profits. Additionally, a continuous revenue stream exists as insurance policies are renewed annually.
  • Diverse Product Offerings: Starting an insurance company in Virginia allows you to offer various insurance products catering to individuals’ and businesses’ needs and preferences. This diversity in product offerings can help your company stand out from competitors and attract various customer segments.
  • Opportunities for Growth and Expansion: The insurance industry in Virginia offers numerous opportunities for growth and expansion. As your insurance company gains a strong foothold in the market, you can explore expanding your product offerings, targeting new customer segments, or even expanding to other states.

Cons of Starting an Insurance Company

  • High Barriers to Entry: Starting an insurance company in Virginia comes with high barriers to entry, including stringent regulatory requirements, licensing, and capital requirements. Navigating these barriers can be challenging, time-consuming, and costly, making it difficult for new entrants to break into the market.
  • Intense Competition: The insurance industry in Virginia is highly competitive, with numerous established players dominating the market. As a new entrant, your company must differentiate itself from competitors and offer unique value propositions to attract customers. This may require substantial marketing efforts and investments.
  • Complex Regulatory Environment: Virginia insurance companies are subject to a complex regulatory environment, with various rules and regulations governing the industry. Compliance with these regulations is essential to operate legally and avoid penalties. Still, staying current with the ever-changing regulatory landscape can take time and effort. Additionally, the cost of compliance can be high, especially for a new insurance company with limited resources.
  • High Operational Costs: Starting and running an insurance company in Virginia can be associated with high operational costs. These costs may include hiring skilled employees, investing in technology and infrastructure, marketing and advertising expenses, and maintaining adequate capital reserves to meet regulatory requirements. Managing these costs effectively is crucial to ensure the profitability of your business.
  • Risk Management Challenges: As an insurance company, your primary function is managing and underwriting risk. This requires developing effective underwriting guidelines, pricing models, and risk management strategies. However, managing risk can be challenging, especially in unpredictable events such as natural disasters or economic downturns. A failure to manage risk effectively can lead to significant losses for your company.
  • Customer Acquisition and Retention: Attracting and retaining customers is essential for the success of any business, and insurance companies in Virginia are no exception. However, building a loyal customer base can be challenging, especially for new entrants in a highly competitive market. Your company must invest time and resources in marketing and customer service efforts to attract and retain policyholders.

Here are the pros and cons of starting an insurance company in Virginia. You must ensure that every detail in this article emphasizes whether you launch one.

Pros 👍Cons 👎
High Demand for Insurance ProductsHigh Barriers to Entry
Potential for High-Profit MarginsIntense Competition
Diverse Product OfferingsComplex Regulatory Environment
Opportunities for Growth and ExpansionHigh Operational Costs
Risk Management Challenges
Customer Acquisition and Retention


What type of license is required to start an insurance company in Virginia?
A Virginia insurance company needs a license from the Virginia Bureau of Insurance.
How do I obtain an insurance company license in Virginia?
Obtain a business license from the VA State Corporation Commission and meet the criteria set forth by the VA Bureau of Insurance.
How long does it take to obtain an insurance company license in Virginia?
It generally takes 60-90 days to obtain an insurance company license in Virginia.
Is it possible to get a waiver for the minimum capital requirements in Virginia?
Yes, waivers may be granted in certain circumstances.
How do I find out what types of insurance products are allowed in Virginia?
This information can be found on the Virginia Bureau of Insurance website.
Are there any bonding requirements for starting an insurance company in Virginia?
Yes, a surety bond or other form of security is required.
What are the annual reporting requirements for a Virginia insurance company?
Annual reports must be filed with the Virginia State Corporation Commission.
What forms of insurance are most common in Virginia?
Auto, home, and health insurance are the most common forms of insurance in Virginia.
Can a Virginia insurance company sell coverage in other states?
Yes, but they must obtain licensure in that state as well.
Are there any restrictions on the ownership structure of a Virginia insurance company?
No restrictions apply.
How does a Virginia insurance company determine the cost of premiums?
Premiums are based on actuarial predictions of risk and the amount of coverage given.
Are there any specific taxes or fees that apply to a Virginia insurance company?
There are taxes on premiums collected at both the state and federal level.
What types of insurance fraud are most commonly seen in Virginia?
Fake policies, fake companies, and fake claims are the most common forms of insurance fraud in Virginia.
What are the most common forms of liability insurance?
General and professional liability insurance are the most common forms.
Where can I find information about consumer complaints against insurance companies in Virginia?
The Virginia Bureau of Insurance provides this information on its website.
What types of professional licenses or certifications are recommended for individuals starting an insurance company in Virginia?
A background in business, finance, and experience with insurance is important, but no specific license is required.
What types of insurance are mandatory in Virginia?
Car insurance is mandatory in Virginia.
How do I file a complaint against a Virginia insurance company?
Contact the Virginia Bureau of Insurance.
Are there alternative insurance companies or providers specifically for veterans in Virginia?
Yes, VA-approved insurance companies and programs exist.
What types of insurance does the Military Officers Association of America endorse in Virginia?
Military Officers Association of America-endorsed insurance covers areas such as LIFE and Health Insurance, Retirees and Survivors Benefits and many other cause-driven coverage options.
What does the Affordable Care Act impact for Virginia insurance providers?
The ACA mandates operational rules, administrative requirements, taxes, mandates, still resulting in Virginia having the ability to manage its own plans within the framework.
What specific auto coverage options are recommended?
Liability insurance is mandatory in Virginia. Full coverage is generally recommended.
What types of commercial insurance include Workers’ Compensation coverage?
Business Owners Policy, General Liability Policy, Autobody and Repair Shop Policy and Truck or Freight Company Policy are few commercial insurance that include a Workers’ Compensation add-on.
How does the Virginia State Corporation Commission interact with the state’s insurance providers?
The State Corporation Commission regulates the securities industry in Virginia and contains other bureau like those that deal with finances and insurance.
How do business owners decide what type of insurance the need?
By consulting with insurance providers and attorneys familiar with the sector.
Can VIrginia businesses purchase business insurance for employee benefits packages?
Yes, Business Owners Policy policies can incorporate employee benefits provision.
How often should businesses review their insurance policies with agents in Virginia?
Prior to policy renewal is helpful to address price increases or evaluate the policy and level of coverage Your business needs might have changed so re-evaluation of policies be very important regardless of renewal timing.
What are the minimum requirements to start an insurance company in Virginia?
To start an insurance company in Virginia, you must have at least $100,000 in cash, or securities acceptable to the Commissioner of Insurance.
How can I apply for an insurance company license in Virginia?
You can apply for an insurance company license in Virginia by submitting the appropriate forms and fees to the State Corporation Commission’s Bureau of Insurance.
Are there any additional requirements for foreign insurance companies to operate in Virginia?
Yes, foreign insurance companies must obtain permission from the Virginia Commissioner of Insurance to use their company name in Virginia.
What is the process for filing an insurance complaint in Virginia?
Consumers can file insurance complaints in Virginia by completing the appropriate form and submitting it to the State Corporation Commission’s Bureau of Insurance.
What types of insurance are required in Virginia?
Virginia requires drivers to carry liability insurance on their vehicles. Employers are also required to carry workers’ compensation insurance.
Can my insurance company do business in Virginia without obtaining a license?
No, all insurance companies operating in Virginia must obtain a license from the Virginia State Corporation Commission’s Bureau of Insurance.
What are the penalties for operating an unlicensed insurance company in Virginia?
Operating an unlicensed insurance company in Virginia can violate State and federal laws and can result in civil fines, lawsuits, and other sanctions.
Are there any exemptions to obtaining an insurance company license in Virginia?
Some types of insurance organizations, such as fraternal organizations and mutual companies, may be exempt from the insurance company licensing requirements in Virginia.
Is there a financial examination requirement for insurance companies in Virginia?
Yes, insurance companies operating in Virginia must submit to periodic financial examinations to ensure their solvency and compliance with State regulations.
Do insurance companies in Virginia need to maintain a certain level of insurance reserves?
Yes, insurance companies in Virginia must maintain a fair and appropriate level of reserves to pay claims and meet other financial obligations.
What is the process for amendment of articles of incorporation for an insurance company doing business in Virginia?
The process for amending articles of incorporation for an insurance company doing business in Virginia involves submission of the appropriate documents to the State Corporation Commission’s Bureau of Insurance.
How can I assess the financial stability of an insurance company operating in Virginia?
You can assess the financial stability of an insurance company operating in Virginia by reviewing their ratings by the independent rating agencies.
Are there any reporting requirements for insurance companies in Virginia?
Yes, insurance companies operating in Virginia must file annual reports with the State Corporation Commission’s Bureau of Insurance and other regulatory agencies.
Can insurance companies in Virginia increase premium rates without notice to policyholders?
Insurance companies in Virginia must provide notice to policyholders before increasing premium rates in most cases, as required by law.
Are there any limits on the amount of commissions insurance agents in Virginia can collect?
The amount of commissions insurance agents in Virginia can collect is generally not restricted unless they are licensed for specific lines of business, such as health care.
Do insurance companies operating in Virginia have access to the Virginia Catastrophic Fund?
Yes, insurance companies operating in Virginia have access to the Virginia Catastrophic Fund in the event of catastrophic losses.
What types of information will an insurance company need to provide on their license application in Virginia?
Insurance companies seeking licensure in Virginia will be required to provide information on company ownership, financial statements, business plans, and other relevant data.
What types of insurance products can an insurance company sell in Virginia?
Insurance companies operating in Virginia can sell a variety of insurance products, including life insurance, property and casualty insurance, and health care coverage.
How does the Virginia Bureau of Insurance regulate insurance companies operating in Virginia?
The Virginia Bureau of Insurance regulates insurance companies operating in Virginia by ensuring compliance with State and federal regulations and conducting periodic reviews of company financials.
Can I obtain an insurance broker’s license in Virginia without being affiliated with an insurance company?
Yes, it is possible to obtain an insurance broker’s license in Virginia without being affiliated with an insurance company.
Can I obtain a temporary insurance license in Virginia?
Yes, in specific circumstances, the Virginia Bureau of Insurance may issue a temporary insurance license to an individual or company.
Are there any special considerations for homeowners’ insurance in Virginia?
Homeowners’ insurance policies in Virginia typically exclude coverage for flooding, but separate flood insurance policies can be purchased through the National Flood Insurance Program or private insurers.
What are the minimum insurance coverage requirements in Virginia for commercial trucking operations?
In Virginia, commercial trucking operations are required to carry at least $750,000 in liability insurance.
Can I self-insure my business in Virginia?
Yes, certain businesses in Virginia may opt to self-insure if they meet certain requirements, such as proving adequate financial resources.
What is the process for renewal of an insurance company license in Virginia?
Insurance companies operating in Virginia must renew their license annually by submitting the appropriate forms and fees to the State Corporation Commission’s Bureau of Insurance.
Can I bundle different types of insurance policies with the same company in Virginia for a discount?
Yes, in most cases, insurance companies in Virginia offer discounts for multiple policies bundled together, such as home and auto insurance or life and health care coverage.
Is insurance fraud a problem in Virginia?
Yes, insurance fraud is a problem in many States, and Virginia has established a special insurance fraud unit to investigate and prosecute fraudulent activities.

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Starting an insurance company in Virginia may be challenging, but it can be a rewarding and profitable venture with the right approach and resources. By following the steps outlined in this guide and seeking guidance from experienced professionals in the insurance industry, you can successfully navigate the process and establish a thriving insurance business in Virginia.

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