Print On Demand Statistics 2024 - Everything You Need to Know

Are you looking to add Print On Demand to your arsenal of tools? Maybe for your business or personal use only, whatever it is – it’s always a good idea to know more about the most important Print On Demand statistics of 2024.

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How much of an impact will Print On Demand have on your day-to-day? or the day-to-day of your business? Should you invest in Print On Demand? We will answer all your Print On Demand related questions here.

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On this page, you’ll learn about the following:

Best Print On Demand Statistics

Best Print On Demand Statistics

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Print On Demand Market Statistics

When it came down to marketing activities, social media (67%). ^[0]
In 2020, when the pandemic was little known, many marketing reports predicted a. ^[1]
72%of the e reader market belongs to Amazon Kindle. ^[2]
10%of the e reader market belongs to Barnes & Noble Nook. ^[2]
The global Print on Demand Software market size is projected to reach US$ 10804.12 million by 2026, from US$ 1878.11 million in 2020, at a CAGR of 33.86% during 2020. ^[3]
Amazon’s market share for ebooks is approximately 65. ^[4]
The latest video marketing statistics show that 86 percent of marketing professionals use video as a marketing tool. ^[5]
If we look at the numbers, 88% of video marketers are satisfied with the ROI of their video marketing efforts on social media. ^[5]
The same report shows us that 80% of marketers also claim to be satisfied by the ROI of video ads that they have posted to social media. ^[5]
According to Optinmonster, video marketers get 66% more qualified leads per year. ^[5]
Optinmonster also concluded that video marketers achieve a 54% increase in brand awareness. ^[5]
Additionally, 93% of marketers say they’ve landed a new customer thanks to a video on social media. ^[5]
Nearly nine out of ten marketers say they plan to do video marketing on YouTube. ^[5]
Just under two thirds of marketers say they will be using video on LinkedIn in 2021. ^[5]
And the power of video marketing is actually felt throughout the entire buyer’s journey – the same study shows that most people turn to videos to learn more about a particular product and/or service. ^[5]
86% of marketing professionals use video as a marketing tool. ^[5]
88% of video marketers are satisfied with the ROI of their video marketing efforts on social media. ^[5]
Video marketers get 66% more qualified leads per year. ^[5]
YouTube is the most popular video sharing platform for marketers, with 89 percent of them planning on using it in 2021. ^[5]

Print On Demand Latest Statistics

The printon demand industry has grown by 12% over the last 4 years. ^[0]
In fact, a lot of consumers (36%) are expecting some form of personalization by default and would even be ready to wait longer for customized products (48%). ^[0]
In 2020, new business creation in the US rose by 42%. ^[0]
And due to the unfortunate massive layoffs during the pandemic, as many as 56% of Americans expressed that they felt safer when working for themselves instead of having a traditional job. ^[0]
Almost half of them (45%) witnessed a surge in sales in 2020, the most active period being from April through June (56%). ^[0]
When asked about product changes, the most popular product additions to online stores were custom face coverings—face masks (38%) and neck gaiters (34%). ^[0]
On Cyber Monday, online shoppers spent $10.8 billion, which was a 15.1% increase from 2019. ^[0]
On Black Friday, shoppers spent $9 billion, increasing the total money spent by 21%, compared to 2019. ^[0]
For the majority (79%). ^[0]
Most of the respondents (69%). ^[0]
This turned out to be the right decision, as Black Friday sales turned out to be the most successful to the respondents (38%), closely followed by Cyber Monday (27%). ^[0]
In a 2021 survey, 27% of respondents said that, in the last 12 months, they tried out a new product for sustainability reasons and 25% spent more money on sustainable fashion. ^[0]
We found out that over half of them communicate about sustainability (59%). ^[0]
Retail ecommerce sales surpassed 3.5 trillion US dollars worldwide in 2019, according to Statista, with quarter of online sellers using dropshipping model. ^[6]
Unisex Jersey Short Sleeve Tee 25.32% 20.55% 5.84% 3.76% 3.41% 2.54% 1.99% 1.90% 1.83% 1.79% 1.23% 1.21% 1.21%. ^[6]
According to a January 2009 article in the New York Times , AuthorHouse reported selling more than 2.5 million books in 2008–which sounds like a lot, but averages out to around 41 sales per title. ^[7]
According to a Wall Street Journal article, 85% of its books had sold fewer than 200 copies, and only around 3%–or 352 in all–had sold more than 500 copies. ^[7]
Things looked up in 2007 according to Xlibris’s own internal reports, obtained by Writer Beware, 4% of its titles had sold more than 1,000 copies. ^[7]
In May 2020, Etsy reported an increase of 26.4% in its active seller base over the year prior. ^[8]
And Product Assortment Remain Important Consumers who wish to stay in and shop from the safety of their homes during the pandemic will likely be no less demanding in 2021. ^[8]
Global online sales grew by 20%, which. ^[1]
Print on Demand statistics show that weekly, up from 28% before the pandemic. ^[1]
According to surveys, 36% of buyers prefer online shopping. ^[1]
40% of consumers increased by 208%. ^[1]
Printful, another ondemand fulfillment company that prints, packs and ships custom products from ecommerce sites, reported an 80% yearover. ^[9]
order count over the last three quarters of 2020 and a 44% yearover year growth in the number of new stores joining the platform. ^[9]
In fact, that weekend, Printful saw a 70% order increase, with as many as 204 orders per minute – twice as high as in 2019. ^[9]
Consider that Printful’s impressive numbers during the holiday shopping weekend came after an already staggering growth rate for the company, which ballooned by 441% over the three previous years – from $21 million in 2016 to $116 million in 2019. ^[9]
To meet the anticipated growth of its DTG2Go digital on demand print services, Delta also purchased five new Kornit printers, adding to the eight it already had – thus increasing daily printing capacity by more than 25%. ^[9]
Card Isle, a personalized greeting card service that’s entirely printon demand, has grown by more than 1,000% in the last year, according to Sara Orren, director of customer success. ^[9]
72%of adults in the United States read a book in some format over the last year. ^[2]
65%of respondents claimed they read a book in the last 12 months. ^[2]
37%of Americans claim they only read print books 28%say they read both print books and e. ^[2]
Print book sales have increased13.2%between 2020 and 2021, and21%between 2019 and 2021. ^[2]
eBook sales have decreased8%in 2021 but are still8%higher than they were in 2019. ^[2]
In 2020,19%of adult readers owned an ereader, a decrease from32%of adult readers who owned e. ^[2]
18%of e readers use an alternative app for digital reading. ^[2]
College graduates make up90% of book readers, while only 61% of high school graduates read books. ^[2]
Those who dropped out of school have an even lower readership rate. ^[2]
Individuals earning over $75,000 a year make up86% of readers, while well those earning less than $30,000 annually make up only 62%. ^[2]
Books sales revenue in 2019 totaled$26 billion Physical books generated74.7%of the total revenue. ^[2]
E books accounted for only7.48%of the revenue. ^[2]
80%of Ontarians read a book in 2019. ^[2]
56%of respondents said they only read print. ^[2]
an e book 34%listened to an audiobook High school graduates. ^[2]
an e book 12%listened to an audiobook. ^[2]
86%of people earning over $75,000 per year read a book last year. ^[2]
78%of people earning between $50,000 and $75,000 per year read a book last year. ^[2]
67%of people earning between $30,000 and $49,000 per year read a book last year. ^[2]
62%of people earning below $30,000 per year read a book last year. ^[2]
Studies by Pew Research Center show that the most avaricious readers are young adults, with81% responding they read a book in some format in 2019. ^[2]
81%of people aged 18 29 read a book last year. ^[2]
72%of people aged 30 49 read a book last year. ^[2]
67%of people aged 50 64 read a book last year. ^[2]
68%of people aged 65 and older read a book last year. ^[2]
62%of 16 to 24yearolds preferred print books to e. ^[2]
74%of 18 to 29yearolds preferred physical books to e. ^[2]
66%of readers believe printed books offer a more unique and fulfilling reading experience than e. ^[2]
Almost90%of teachers and parents believe reading 15 pages on paper every day improves a child’s memory and language development. ^[2]
64%of employees say they prefer paper agendas and memos to digital communication. ^[2]
For example,41% of Americans over age 65 are not Internet users. ^[2]
Onein fiveAmericans listened to a book in 2019 100%of. ^[2]
“Looking at my stats from the last 18 months, my sales are roughly 18% print, 27% audiobook, and 55% e. ^[2]
43% of global shoppers research products online via social networks. ^[10]
Ecommerce will make up 22% of global retail sales by 2024. ^[10]
22% of global retail sales will be thanks to ecommerce by 2024. ^[10]
To give context to this growth, 14.1% of global retail sales were ecommerce purchases in 2019. ^[10]
The increased implementation of omnichannel strategies, and Q2 of 2019 already had a 4.2% increase over Q1. ^[10]
With over 70% revenue growth from 2019, this statistic tells us more consumers are looking to make more buying decisions online. ^[10]
Ecommerce accounts for close to 11% of all retail sales in the U.S. ^[10]
11% may initially feel small when you consider how large the topic of ecommerce has become in recent years. ^[10]
Over 75% of people are shopping at least once a month online. ^[10]
As the need for convenience becomes more prominent for consumers, it makes sense that over 75% of them are shopping online at least once a month. ^[10]
Customer average conversion rates hover between 2.7%–3.2%. ^[10]
In B2C ecommerce, average conversion rates hovered between 2.7% and 3.2% between late 2018 into early 2019. ^[10]
The highest peak, 3.2%, took place during Q4, a popular time for holiday shopping. ^[10]
94% of Chinese users use mobile payments, while only 45% of Americans will. ^[10]
With WeChat Pay leading the world in mobile payment platforms, it makes sense that 94% of Chinese users use mobile payments. ^[10]
More notably, only 45% of Americans look to mobile transactions. ^[10]
Conversion rates peak to 6.1% during Thanksgiving–Cyber Monday!. ^[10]
If you needed another reason to believe that the holiday season is a revenue driver, read this conversion rates peak at 6.1% on desktop between Thanksgiving and Cyber Monday. ^[10]
For smartphone purchases, 3.2%, and for tablet purchases, 5.5%. ^[10]
Throughout the entire holiday season, conversion rates peak at 4.7%. ^[10]
42% of holiday shoppers research online and buy online, while 23% will buy in. ^[10]
However, in a recent study, a majority of the consumers interviewed completed research and ultimately converted online , whereas only 23% ended up buying products in. ^[10]
Here are some interesting traditional book publishing industry statistics to consider The book publishing trade peaked in 2007 but has stagnated since 2013, with just 0.9% growth and declining profits for 2019 over 2018. ^[4]
November 2019 book sales for adult trade publications fell 27% compared to November 2018. ^[4]
In the child/young adult segment, sales dropped 23.8%. ^[4]
Sales fell 23.9% for the 1,361 publishers included in the report. ^[4]
The number of self published titles soared 40% in 2018 vs. 2017. ^[4]
Amazon now sells an estimated 60% of all books and listed 1.4 million self published titles in 2018. ^[4]
The average royalty paid by a traditional publisher is 10% of the retail sales price. ^[4]
Your profit margins are entirely up to you, but a healthy margin would sit at around 40% or higher, depending on your costs. ^[11]
This means that if your POD solution charges $10 for an item, you should sell it for at least $16.67 to hit a 40% profit margin. ^[11]
It comes with all of the above features plus customer order input and up to 20% discount on all products. ^[11]
Did you know at least 30% of all products ordered online are returned as compared to 8.89% in brickand. ^[12]
92% of consumers surveyed said that they will buy again if product return process is easy whereas 79% of consumers want free return shipping. ^[12]
Around 49% of retailers offer free return shipping now whereas 67% of shoppers check the returns page before making a purchase. ^[12]
62% of shoppers are more likely to shop online if they can return an item in. ^[12]
Whereas, 58% of consumers want a hasslefree “no questions asked” return policy, and 47% want an easyto. ^[12]
27% of consumers would purchase an item online that costs more than $1,000 if offered free return shipping as compared to 10% who will purchase it otherwise. ^[12]
In 2020, the number of people watching digital videos in the US reached 244.4 million — hitting yearover year growth levels that far exceed what experts had predicted. ^[5]
A deeper look shows that a whopping 97.8 percent of US internet users aged between 18 and 24 consider themselves to be digital video viewers. ^[5]
This is followed by users aged 12 to 17, of which 96.2 percent watch videos online. ^[5]
Only 63.8 percent of people in this age group view videos on the internet. ^[5]
Studies show that 54% of consumers want to see more video content from a brand or business they support. ^[5]
The majority of them say videos have directly helped to increase sales, while 86 percent also say that videos increased traffic to their website. ^[5]
Based on the 2018 State of Social Video Marketer Trends report, 73% of consumers claim that they have been influenced by a brand’s social media presence when making a purchasing decision. ^[5]
In 2019, users spent a weekly average of six hours and 48 minutes watching online videos – a 59 percent increase from just three years prior in 2016. ^[5]
It’s estimated that by 2024, 82 percent of the global internet traffic will come from video streaming and downloads. ^[5]
That’s an 88 percent increase in traffic share from the 72.3 percent in 2017. ^[5]
54% of consumers want to see more video content from a brand or business they support. ^[5]
Facebook is second with 70 percent. ^[5]
In 2024, 82 percent of the global internet traffic will come from video streaming and downloads. ^[5]

I know you want to use Print On Demand Software, thus we made this list of best Print On Demand Software. We also wrote about how to learn Print On Demand Software and how to install Print On Demand Software. Recently we wrote how to uninstall Print On Demand Software for newbie users. Don’t forgot to check latest Print On Demand statistics of 2024.

Reference

printful – https://www.printful.com/blog/print-on-demand-report-2020-statistics/.
podza-commerce – https://podza-commerce.com/blog/2020-quarantine-ecommerce-statistics-and-what-it-says-about-the-future-of-print-on-demand.
tonerbuzz – https://www.tonerbuzz.com/blog/paper-books-vs-ebooks-statistics/.
marketresearch – https://www.marketresearch.com/QYResearch-Group-v3531/Global-Print-Demand-Software-Size-14203105/.
gatekeeperpress – https://gatekeeperpress.com/book-publishing-industry-statistics/.
oberlo – https://www.oberlo.com/blog/video-marketing-statistics.
printify – https://printify.com/ecommerce-statistics/.
sfwa – https://www.sfwa.org/print-on-demand/.
forbes – https://www.forbes.com/sites/forbestechcouncil/2020/10/28/print-on-demand-predictions-for-2021/.
asicentral – https://www.asicentral.com/news/newsletters/promogram/february-2021/pandemic-drives-print-on-demand-growth/.
bigcommerce – https://www.bigcommerce.com/blog/online-shopping-statistics/.
ecommerceguide – https://ecommerceguide.com/guides/print-on-demand-ecommerce/.
invespcro – https://www.invespcro.com/blog/ecommerce-product-return-rate-statistics/.

How Useful is Print on Demand

One of the key advantages of Print on Demand is its convenience. Authors can simply upload their manuscript to a POD platform, select their desired cover design and layout, and order as many copies as they need. This eliminates the need for storing excess inventory or dealing with the logistics of distribution. It also allows for quick turnaround times, meaning that books can be printed and shipped to customers in a matter of days rather than weeks or months.

Print on Demand also offers greater flexibility for authors. They have the ability to make revisions or updates to their book at any time, without incurring additional costs or delays. This ensures that their work is always current and relevant, which can be crucial in the fast-paced world of publishing. Additionally, POD allows authors to experiment with niche or specialized topics that might not have mass appeal, as they can target a specific audience without the risk of producing too many copies.

From a publisher’s perspective, Print on Demand offers a low-risk option for testing new authors or genres. Without the need for large print runs, publishers can gauge the popularity of a book with minimal investment. This opens up opportunities for emerging authors who may not have a large following or track record of sales. It also allows publishers to keep their catalog fresh and diverse, catering to a wider range of readers’ interests and preferences.

Furthermore, Print on Demand has environmental benefits. By only printing books as they are ordered, POD reduces waste and the carbon footprint associated with traditional publishing methods. This aligns with the growing trend of sustainability in the book industry, as readers become more conscious of their impact on the environment. Print on Demand not only saves resources but also offers a more eco-friendly approach to publishing, which can be a key selling point for environmentally-minded consumers.

While Print on Demand has undoubtedly transformed the publishing landscape, it is not without its limitations. One of the main drawbacks is the potential lower quality of the final product compared to traditionally printed books. POD books may sometimes have lower resolution images, thinner paper, or less durable bindings, which can affect the overall reading experience. Additionally, printing costs per unit tend to be higher with Print on Demand, which can eat into a writer’s or publisher’s profit margins.

Despite these caveats, Print on Demand remains a valuable tool for authors and publishers looking to adapt to the changing industry. It offers a practical and cost-effective solution for producing physical copies of books, especially for niche or independent writers. With its convenience, flexibility, and environmental benefits, Print on Demand continues to play a significant role in the future of publishing, catering to evolving reader preferences and the need for more sustainable practices.

In Conclusion

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Print On Demand Statistics 2024 – Everything You Need to Know