Nowadays, every marketer is hosting webinars. One of the best options to engage and interact with leaders is through webinar software. It also helps to move down the sales funnel. Hosting can be quite challenging. We may experience a weak internet connection, getting removed randomly, or failing to click the ‘Record Meeting.’ button. Webinars also don’t guarantee high conversion rates.
In this post, we’ll explore:
- What Is a Webinar Software?
- Premium Webinar Software Platforms
- Best Webinar Software Platforms
- Why Use Webinars?
- What Are The Benefits of Webinar Software?
- Choosing The Best Webinar Software 2021
- Other Webinar Tools and Equipment You’ll Need
- How to Get People to Attend
- What to Do When Problems with Your Webinar Arise
However, webinars have been a great option to mix conferencing and marketing. These are the factors that you need to consider in choosing the best webinar platform:
- Waiting room experience of the viewers
- Is it easy to download and join the meeting?
- Number of presenters
- Audio quality
- Number of viewers
You need to choose a perfect webinar solution, most notably these days, that more employees are working from home. To make it easy for you, I provide a list of the best webinar software that will indeed work for any kind of business.
In this review, I’ll tell you precisely the meaning of webinars, their benefits, and how to pick the right webinar software. So let’s get started.
What Is a Webinar Software?
A webinar mainly comes from the words web and seminar. It is an interactive live online event that can also be recorded. The hosts deliver a presentation on a specific topic to people connected to that event through the internet.
Webinar software manages this online video conference meeting, usually, as a lecture, seminar, live presentation, or event that is entirely conducted online and attended by a selected audience.
Webinar software is the software that is used to run and conduct a webinar. These webinar tools assist you in making your webinars more engaging, flexible, and interactive.
The best part of it is that these tools are customizable. It lets the users modify the webinars according to their requirements. Therefore, you can even add a personal touch to your webinars.
There are multiple options on the market that you can choose from, including Webinarjam, Zoom, and more. Furthermore, there is also free webinar software like Google Hangouts.
For more data about webinars you should check our page on webinar statistics.
Premium Webinar Software Platforms
Let’s take a look at the list of most popular software that marketers use for hosting webinars. Then see for yourself which is the best value for money.
#1 TOP PICK
Best Webinar Software Platforms
The best webinar software allows you to record, share, and follow up with prospects easily. It will help you deliver high-quality live video while also automating your sales process and engaging your MQLs with training and product demos.
There are also tools with built-in surveys, polls, email marketing software, live chats, and many other useful features.
Let’s look at the software options available to you.
- Adobe Connect
- Google Hangouts
- Zoho Meet
WebinarJam is best if you have little to no technical knowledge about webinars. It is an easy-to-use webinar platform!
It lets you stream directly to a YouTube page. Plus, it has a secure, password-protected meeting.
- Automatic recording
- Excellent customer support
- Built-in autoresponder
- Social media integrations
- Handle multiple attendees easily
- Compatible with various browsers and OS
- Incorporate polls and surveys with webinar
- User-friendly dashboard and interface
- It only takes 60 seconds to set up and run
- Shows pop-ups alerting attendees to buy a product or service right from the webinar
- Allo two-way communication with Live Chat that pulls a video of a participant for 1:1 communication
- Needs purchase of EverWebinar for automated on-demand webinars
- Occasionally video and sound delay up to a couple of seconds
- Lacking integration with third-party AV tools
- Free 14-day trial
- Basic Plan costs $499/year or $41.58/month for up to 500 participants per webinar and 3 presenters
- Professional Plan costs $699/year or $58.25/month for up to 1,000 participants and 4 presenters
- Premium Plan costs $999/year or $83.25/month for up to 5,000 participants and 6 presenters
EverWebinar is among the popular tools and is built directly into WebinarJam, but sold separately or in a bundle. EverWebinar is ideal for small and medium businesses aiming to generate leads and boost sales through webinars.
- Switch between WebinarJam and EverWebinar in one click
- Fake your audience count
- Show performance stats in real-time
- Convert previous live events to evergreen events
- Just-in-time webinars start right upon registration
- An advanced scheduling system that blocks out unavailable dates
- Auto-detection of time zone
- Unlimited free hosting through cloud-based servers
- A few complaints about streaming on mobile
- 14-day free trial
- 60-day trial of for $1
- 3 installments of $199 or $499 annually
Livestream primarily caters to big businesses and educational institutions that have already engaged and built relationships with their target audience. Also, you can have as many attendees as you need since there’s no max limit. That is on top of unlimited storage and automatic recording and storing of your webinar in the cloud.
- Unlimited storage and attendees
- Excellent customer support
- Privatization of events
- Private sharing of link
- Extensive in-built analytics
- Facebook Live or YouTube streaming
- Embed webinar to website
- No audience engagement features such as surveys or polls
- Free 30-day trial
- At $42/month, there’s no limit to participants
- Premium plant costs $199/month and includes analytics tools and a live embedding option.
- Enterprise clients cost $799/month and have advanced options like password protection, advanced privacy controls, and more.
If you are after affordability, WebinarsOnAir is perfect for you. It even comes with all the features necessary to host an excellent webinar. It is also user-friendly for both hosts and participants.
- Schedule webinar for up to 50,000 attendees in under a minute
- Use “Tracking Pixels” to create “laser-targeted audiences for retargeting”
- Live Q&A with live-chats
- Allows 10 moderators or speakers at once
- Easy webinar registration
- in-built opt-in forms
- Cloud-based hosting
- Dependent on Hangouts and may become inaccessible due to changes in Google software
- 30-day free trial
- $19.97/month for 25 viewer
- $99/month for unlimited participants
DaCast allows easy set up of an online video conferencing environment in minutes. It also offers impressive broadcasting features for easy management, monetization, and analysis of the online video.
Popular features include integrating live video with APIs and video streaming over social media platforms, allowing you to shoot live webinars and on-demand webinars at a later date.
- No viewer limit
- Real-time analytics
- Allows FTP access
- Live stream on social media platforms
- An interactive video on demand (VOD) solutions
- Easy to set up
- User-friendly web conferencing interface
- $0.15 charge per GB beyond the bandwidth amount or streams will shut off
- Free trial
- Per-event Plan starts at $0.25/GB
- Monthly Plan starts at $19/month and includes prepaid bandwidth, viewer hours, storage, and support
Zoom is intuitive, entirely cloud-based, and has a user-friendly interface that makes things simpler. There are various available HD video and audio, screen sharing, and app sharing options. You can also host scheduled and unscheduled meetings and keep a backup of every session. There is also an option for private and public chats.
- HD video and audio plus screens sharing
- Desktop and app sharing
- Backup meetings in the cloud
- Private and public chats, allowing participants to communicate during webinar interruption
- Free access to up to 100 participants with 40 mins limit on group meetings
- Host controls and virtual whiteboards
- Easily navigable dashboard.
- No one-time fees,
- Free sign up
- Navigating interface can be quite confusing
- There are complaints of calls being disconnected
- Free Plan for a 40-minute webinar of up to 100 participants
- The basic program is $14.99/month with 1 GB of cloud recording
- The business package is $19.99/month and is ideal for small and medium-sized businesses
- Enterprise package is $19.99/month and suits large enterprises
7. Adobe Connect
Adobe Connect lets you host videos and meetings and share documents. You can also customize your hosting room and optimize it per your requirement. It also helps showcase products and services to their target audience.
- Various templates to customize for virtual environments
- Create unique registration pages
- Reach out to target audience using videos, blogs, surveys, and polls
- Detailed analytics for better insights
- Integrates with CRM software such as Eloqua and Salesforce
- There are reports of some video and audio disturbances on mobile
- 30-day free trial
- Meeting Plan starts at $50/month for 25 participants and up to 200 participants for the Learning plan.
- Webinar tier 1 is $130/month for 100 seats
- Webinar tier 2 is $470/month for 500 seats
- Webinar tier 3 is $580/month for 1,000 seats
Livestorm is ideal for product demos and sales. It works on any browser and has no restrictions on the size of your webinar. More importantly, it is accessible from any device—PC, tablets, or mobile phones.
It’s email logistics allows you to send promotional emails, automate emails, check email status, and personalize it. It makes customer engagement content with polls, Q&A sessions, and up-votes.
There’s also no need for participants to register or create a specific account. They can just join with one click.
- Access easy to set-up webinar themes
- Interactive chats with polls, questions, and more
- 1:1 meetings with qualified leads
- Integration and analysis of webinars and video meetings
- High-level automation and webinar sequences
- Comprehensive, multi-language customer support.
- One-click invitation, screen-sharing, and embed registration forms, among others
- Freemium Plan with essential features
- Detailed attendance analytics, source tracking, replay analytics, and participation report
- Unlimited storage of recording
- Export data as CSV or XLS
- Display in-webinar CTAs
- Use Zapier and integrate with over 1,000 apps
- Host’s internet connection influences video and audio performance
- Occasional blurry and pixelated display
- Spotty customer support at times
- Webinar & Meet Basic is a freemium plan with essential features (unlimited on-demand webinars, meetings, etc.)
- Meet Premium costs $31/host/month and allows up to 8 participants
- Webinar Premium costs $99/host/month with a 4-hour limit per webinar
- Enterprise offers managing multiple workspaces with unified billing, premium training, and SLA. You can have a personalized quote per your requirements.
Demio excellently combines no-download webinars for audience and marketing tools for lead generation. It delivers real-time, HD streaming video with an aesthetically appealing platform. You can customize nearly everything to match your brand.
- Automatic, cloud-based events and recordings
- Chats, handouts, and polls with enjoyable waiting room experience
- Built-in analytics and insights
- Easy-to-integrate marketing tools
- Email automation plus event reminders
- Price is on the higher end for more than 50 live participants
- A 14-day free trial lets you test features
- Starter Plan costs $34/month for a 50-person room
- Growth Plan costs $69/month for a 150-person room with customized branding
- Business Plan costs $163/month for a 500-person room plus 4 hosts
WebinarNinja is a powerful, all-in-one, and straightforward solution that allows you to create a webinar in under a minute. It offers four different types of webinars: live, automated, series, and hybrid.
- Superfast live chat
- Instant screen sharing
- Multiple polls running before, during, and after the webinar
- Display timed offers any time during your webinar
- Email automation plus drip campaigns
- High-conversion and custom-registration landing page
- Analytics dashboard that allows export of data
- Integration with over 1,000 apps with Zapier
- Back-end is challenging to navigate
- Occasional glitches with audio
- Longer upload of extended presentations
- Slow customer service
- 14-day free trial to test features.
- Starter Plan is $39/month and allows 100 attendees
- Pro Plan is $79/month and allows another 200 attendees
- Plus Plan is $129/month for 500 attendees.
- Power Plan is $199/month for 1000 attendees.
- Pre-recorded events
- Detailed analytics
- HD video quality
- Round-the-clock customer support
- Integration with GoToMeeting
- In-built polls and surveys for audience engagement
- Automatic recording shareable online
- Integration with Zapier, Salesforce, Unbounce, among many others
- Source tracking that shows the channel with maximum webinar sign-ups
- Pricey with basic version costing up to $900/year
- Basic version allows only 100 attendees in a webinar
- Outdated software
- Unreliable customer service
- Participants and presenters must download certain software to use the platform
- Manual uploading of the recorded file to the cloud
- 7-day free trial
- Starter plan costs $89/month for 100 participants
- $199/month for 500 participants
- $429/month for 1,000 participants
Note: all for annual subscriptions, and no credit card is required.
LiveWebinar is a cloud-based webinar tool that can host over 1000 participants. It also has over 42 data centers and over 99% SLA.
There’s no need to download and install the application to join and conduct webinars. You can do it directly from your internet browser. You can also embed webinars into your website.
- WhiteBoard allows drawing on documents, thus more straightforward expression of ideas
- Invite viewers to draw as well
- Add Prezi forms in webinars.
- Split the main room into smaller break-out rooms even during live meetings
- Host up to 1000 attendees
- All pricing plans have a 14-days free trial
- Embed banner ads into webinars
- Translates chats real-time into a preferred language
- Include tests, surveys, and polls during the webinar
- Play YouTube video in webinar rooms
- Steep learning curve for a first-time user
- Issues when upgrading services
- UI is a bit complicated
- Free allows up to 5 attendees
- Pro is $11.99/month for up to 100 attendees
- Business is $95.20/month for up to 500 attendees
- Custom has custom pricing for over 1000 attendees
- Allows global events with 50,000 attendees and 150 presenters
- Cloud recording of the event
- Manage event with easy moderator controls
- No need to download the app
- Works from any device
- Live stream to Facebook Live
- Post-event analytics reports
- A/V equipment recommendations and specs
- Round-the-clock premium support
- Relatively pricey
- 14-day free trial
- Starts at $99/month for 100, 200, and 500 participant breakdown
- Contact sales for more extensive presentations of up to 50,000 attendees
MyOwnConference lets you connect with your audience before, during, and after the webinar and offers a schedule view for you to see multiple webinars in one place. Ideal when looking for a cheap team collaboration tool for multiple webinars for a small audience.
- Record webinars in full HD
- Send recorded webinars to attendees
- Video conferencing and screen sharing for teams
- Instant messaging during webinars
- No download needed for attendees
- Share YouTube videos or other videos during broadcast
- Online quizzes
- White label solutions for agencies and brands
- Available in 16 languages
- UI is not very user-friendly
- Live room layout seem clunky
- Internet connection affects webinar performance
- Free up to 20 attendees and 3 broadcasters with 500 MB of storage plus standard HD quality.
- Paid plans are based on the number of attendees. Sample: $30/month for 60 attendees, $51/month for 150, and $250/month for 1,000.
EasyWebinar integrates webinar technology with marketing strategy successfully. It provides an all-in-one solution for live and automated webinars.
- Screen-sharing of HD video
- Interactive live chat
- Up to 100 attendees even for basic Plan
- Integration to YouTube Live for unlimited live viewers
- Available chat features and mobile app
- WordPress integration
- In-built analytics
- Integration with popular tools like MailChimp, GetResponse, among others
- Relatively more expensive
- The standard package costs $59/month billed annually at $708
- Pro plan costs $90/month
- Enterprise plan costs $349/month
- For over 10,000 attendees, get in touch with them for quotes
ClickMeeting has an impressively user-friendly interface, making it easier for you to reach out to your customers. It is well-integrated and intuitive, with options for automated webinars and customized invites. ClickMeeting is ideal for small and medium-sized businesses.
- Polls and surveys for feedback
- Chat and interactive sessions
- Connection to Facebook and YouTube for enhances engagement
- Recording of entire audio and video of live sessions
- Recordings are stored in the cloud and easily downloadable
- HD video presentation for multiple presenters
- Cannot schedule recurring meetings
- No break-out sessions
- 30-day free trial
- $25/month billed annually for 25 attendees
- $35/month billed annually for up to 50 attendees
- Custom-pricing for enterprises
BigMarker allows engagement of up to 10,000 people at once with no limits on the number of presenters. Anyone can join the discussion on screen. As a host, you get a suite of marketing tools.
- Unique live streaming features
- Extensive integrations with apps like Salesforce, Hubspot, Zapier, among others
- HD video and screen sharing
- Stream multiple cameras feeds to Facebook and YouTube Live
- Custom live video experience for online events
- White-labeled seminar rooms and landing pages
- Over 15 different landing page types
- Deal in over 135 currencies.
- Industry-standard SSL and HTTPS encryption
- May experience dodgy contact and stalled webinars if running on a slow connection
- Challenging to set up the required webinar type given the many features
- 7-day free trial
- The starter option is $79/month for 100 attendees and 1 host.
- Elite is $159/month for 500 attendees and 2 hosts.
- Premier is $299/month for 1000 attendees and 4 hosts.
- White-label can be customized and is ideal for large events of up to 10,000 attendees
- Customization of webinar URL.
- Invitation and reminder templates for a pre-existing webinar including pre-filled webinar details
- Webinar recording in one click
- Text chat feature for engagement
- One-click sharing option
- Set up autoresponders
- Tracks conversions with detailed audience statistics
- Confusing pricing structure
- A limited number of s subscribers you can send messages to for free trial
- No available phone support
- 30-day free trial
- Basic Plan doesn’t include webinar features
- Plus Plan provides webinar solutions and starts at $49/month for up to 100 attendees
- Professional Plan is $99/month for up to 300 attendees.
- Enterprise is $1,199 for up to 500 people; it includes email campaign consulting and a dedicated account manager.
19. Google Hangouts
Google Hangouts is entirely free and integrates with Chrome and Gmail. You can host a webinar for up to 30 prospects or stream it on YouTube to expand your audience base. It also caters to every business size and allows several people to speak and share the screen during the webinar, not to mention recording the meetings.
- Up to 30 people in a chat
- Simultaneous speaking during a webinar
- Completely free platform
- Automatic recording and easy upload to YouTube
- Create a webinar in 10 seconds
- Integrates with YouTube and Chrome
- No additional software download needed
- Easy screen sharing
- Participants must have a Google account
- No marketing features
- Free, but limited to those who want to optimize sales funnel
AnyMeeting is ideal for small organizations, startups, and educational institutions. It offers essential tools to host your webinar, along with a user-friendly and intuitive interface. It also provides web conferencing tools to conduct collaborative sessions with team members, prospects, and clients.
- Up to 6 live speakers plus up to 1,000 participants
- Real-time audience chat
- In-built Q&A sessions, live-chat, surveys, and polls for audience engagement
- Email follow up of attendees
- User-friendly and intuitive interface
- Detailed analytics and built-in reporting
- Relatively pricey
- Does not allow broadcasting from mobile devices
- Webinar Lite is $48/month for 50 viewers.
- Webinar Pro is $128/month for up to 200 viewers.
- Webinar Enterprise $298/month for up to 1,000 people
Webex provides impressive features, such as a host room and HD video and audio services accessible on multiple devices. It allows users a high degree of customization to tailor the host environment, thus suiting business requirements.
It is a cloud-based platform, so there’s a guarantee of data security along with superior speed.
- Cloud-based platform
- Host up to 40,000 attendees
- Built-in Q&A sessions, surveys, and polls for audience engagement
- Provides a mobile app
- Integrates with popular marketing tools like Salesforce
- Not quite suitable for consumer webinars
- More suitable for in-house team collaboration
- Basic Plan costs $13.5/month for up to 50 participants if billed annually.
- Price climbs up as you move further up to a higher-tier
22. Zoho Meet
- No need to download it; it runs directly
- Allows screen sharing, moderator controls, and live chat
- Q&A, polling, broadcast messages set attendees as a presenter, an attendee can “raise a hand.” and speak
- Online recordings shareable and downloadable
- Embed registration form on the website for visitors to join meeting in one click
- Reporting is not in-depth
- Features are simple and basic
- Free version with unlimited meetings up to 2 participants and unlimited webinars capped at 10 attendees
- Paid meeting starts $10/month with up to 100 participants
- The paid webinar starts at $19/month for 25 attendees
Why Use Webinars?
Webinars are one of the most prevalent and effective ways of promotion online today. People love hearing a founder or expert walk through their product or service and give a demonstration.
Here are reasons why you should be fascinated by webinar marketing:
- People pay attention to it! According to GoToWebinar, people don’t leave during
- longer webinars. Also, the regular webinar attendee stays for 54 minutes!
- 51% of traffic to a website promoting a webinar ends up registering!
- The average webinar converts 19% of users. Depending on what you’re selling, this could be a lot of revenue for your business.
Plus, webinars work in nearly every industry!
What Are The Benefits of Webinar Software?
Webinar tools have various benefits to hosting your event or presentation. Here are some of the top services:
In webinars, you don’t need to pay for many of the things. Unlike physical seminars, like renting a room and arranging for tables and chairs.
Moreover, the attendees don’t have to pay much to attend these online events. In that way, they make excellent business sense for them, too. The things you need for a live webinar are:
- Good webinar software
- Internet connection
- Script with engaging content
- A set of interested participants
- Guest speakers or/and assistants with expertise
Webinar software can help you to avoid problems of social media integrations and setting up billing. Most notably, they handle the limitation of participants in a unique way.
On the other hand, webinars allow you to target prospective leads worldwide virtually, even without any logistical cost or support involved.
Generates More Leads
Webinars are the best way to create high-quality leads. With the proper strategy, you can make your webinar into a functional and automated machine that produces leads over time.
Many software show lead generation and marketing tools that help you promote your products. They let you focus on the value they produce and drive your audience down to the sales funnel.
They help you send automated follow-up emails, communicate with your subscribers before and after the webinar, and empower you to customize your messages. These fantastic features help you create more leads than you could ever do if you host a regular webinar.
One way to create interest is by inviting guest speakers to your webinars. Having a guest speaker on board is an excellent way to boost your credibility.
Industry leaders have more possibility to have a lot of peer interaction. Getting an influential member of the industry to discuss your behalf can have a high chance of knocking into their entire contact list.
The best part of most webinar platforms is giving you the option of hosting webinars with multiple presenters. It allows you to invite some influential guests to engage a wider audience and to share their knowledge.
Webinars are personal interactions and can boost your domain expertise. Hosting a webinar will translate into your knowledge and help you be a leader in your industry.
Being recognized as an expert and hardworking in the industry can improve customer retention and customer lifetime value. As a result, you boost sales in the long run.
Tips and Strategies on Using Webinar Software
You must have a competitive advantage over your competition by creating and providing value. Therefore, strategizing using the best software is essential.
A proper webinar plan used in the right place and time will make all the difference. Here are a few tips that make your webinars prominent:
1. Research Your Audience
Eventually, your webinar’s goal is to generate leads and make them purchase your product or services. So, you need to understand what kind of participants is attending your webinar.
Before hosting a webinar, you must conduct detailed research on your target audience. You must know their demographics, professional domain, and expertise—even the industries where they belong.
It helps you get an idea about what your audience is expecting from you. Identifying your customer demands is a great way to strengthen the conversion rate of potential leads into customers. Here are some ways you can use to gather information:
- Conduct surveys
- Do online research
- Find customer data
- Collect additional information from the webinar registration page
2. Visual Branding
The generation of the visual branding, like the insertion of a logo, tagline, etc., can help ensure brand awareness and retention. After attending the webinar, brand elements give cues about your brand.
Repeating the same visual styles for the following webinars helps build the brand image in the customer’s mind. In that way, they slowly familiarize themselves, begin to associate with you, and build up brand loyalty. Many webinar hosting providers help with your visual branding in just a few clicks.
3. Leverage Analytics
Every business is unique. That’s why it can’t foretell based on peers or competitors.
Leverage analytics is vital to know what message your participant wants. With analytics, you will get specific data about your business to maximize the webinars.
More webinar platforms contain built-in advanced tools for analytic reports. It guides you to recognize your audience’s performance during the live or automated webinars.
4. Keep Your Webinar Concise
Most viewers can stay for an hour to listen to your content. Participants prefer shorter and value-added webinar sessions. Having the right and informative content to sell is one of the strategies that you must consider.
Your goal here is to talk about things that can be explained clearly and easy to understand. The emphasis must also be on wrap in 45 minutes to enter your sales pitch for the best results.
5. Promotions Timing
Webinar’s time and date influence the attendance. The date announcement is another factor in the registration rate.
You must plan the announcement of your webinars before launching, whether it’s through social media, emails, and other teasers. You can increase the number of attendees by making a short promotional video and upload it on social media sites, Reddit, or YouTube accounts.
Choosing The Best Webinar Software 2021
You need to use the right webinar software platform to conduct a successful and engaging webinar. Webinar software is crucial because it determines the overall webinar quality and audience experience. Ultimately it affects your sales and lead generation rates.
Here are some considerations or questions you must ask yourself when choosing a webinar software.
Ease-of-use is a good way to gauge which is best for you, considering it just means it’s easy to use. Obviously, your webinars’ success will rely a lot on how well you or your staff can use the software you chose.
It largely hinges whether you want the easiest software to operate or if you’re willing to learn to use the harder software with more features. It’s also a question of whether you’re actually just a one-person business or a multi-staffed company.
How Much Can You Spend?
So another way to cut down on your list of software to use is to consider how much you are willing to spend. You need to decide this early on, and you need to stick to it. With so many options, it’s easy to be tempted to spend more than you intend, so make sure your budget is set before even looking for software.
Also, you need to keep in mind that on many platforms’ is a subscription, meaning a regular, usually monthly, fee. So ask yourself; will you be hosting enough webinars for this to be a worthy investment? Sure, you probably don’t plan to host them every month. However, an ongoing subscription may still be worth it if it means regular updates, too, so you’re sure you won’t eventually have outdated software.
Finally, consider that you may need to pull other people off projects or duties to train on it. You may need to hire new people specifically for the new platform.
Just about any software that offers a subscription also offers a free trial. If you’re thinking of using one that doesn’t offer you this, then you should keep looking. You’ll most likely find a software that gives you the features you want with the added benefit of a free trial first. Free trials are great ways to get a feel for features without immediately committing to software.
The Option to Host On-Demand Webinars
It’s unnecessary to produce live content, as only 16% of B2B consumers watch their live webinars. If the live aspect makes you nervous, this is a clear indication that you can put it off for a while. Be sure to get comfortable with recording yourself and review your feedback before trying to go live.
Even if you’re not nervous about live presentations, you shouldn’t even think of considering any webinar software that doesn’t allow you to record. People around the globe could be interested in your webinar, and they have a lot of reasons to not be able to watch it when you’re hosting.
You shouldn’t lose viewers because of conflicting schedules. Use software that doesn’t have this limitation. Fortunately, this is becoming a rule and not an exception, so you probably won’t have too much trouble.
Will You Benefit from Being Able to Edit?
Recording and letting people play your webinar to watch later is terrific. Still, you may also enjoy the possibility of editing your presentations. Obviously, this means taking the time to learn another feature.
Even so, the benefits are noticeable. If you’re new and anxious, knowing you can edit may prove to be a reassuring safety net. Even if you’re confident, it’s not impossible to have problems.
So think about whether you need it or not.
How Will You Present Your Webinar?
Many people don’t really think about how they plan to present until they have committed to a platform. It’s only after that they realize how much they may have restricted their options.
Consider software that will make it easy to present on your own and have the ability to co-present using split-screen: something that will allow several guest hosts.
Right now, co-presenting may not seem like a necessity; you may be a one-person-show and have no plans to interview other people. Nevertheless, this might change down the line, and you’ll have a much harder time adjusting to this demand if it means switching and learning how to use another webinar software.
Tracking Your Webinar Metrics
There are many ways to trace your webinars’ success and obtain other valuable information from each presentation you’ve hosted. Don’t stop after checking the total number of viewers; your webinars could easily give you invaluable insight.
You may already be using a CRM, a marketing automation platform, or some other tool that tracks important analytics for you. If so, you should look for software that will fit in well with your platform. This will make it easy to quickly add information gained from a webinar into other reports.
Hosting Webinars on Your Website
A lot of platforms will require you to send your registrants to their site to view the webinar. Again, right now, you might not care. If that’s what software demands and you like it, this may seem like we’re nitpicking.
Still, Using your own website, blog, or landing page will mean you also get to secure registrations on those pages, too. This will make it much simpler to gain other valuable analytics. You would hate to be blind to where your audience is coming from, right? Knowing the source of your viewers is crucial to making sure you always have more in the future.
Moreover, when your webinar is done, you may find that many viewers become customers right away. You don’t want to lose any of those buyers because they didn’t make the trip from the third-party page back to your own website.
Will You Want to Archive Your Content?
A way to make sure individuals can always view old webinar is with an easily accessed content library. This would be a virtual source for all the webinars you have ever hosted. Webinar software these days are often designed to make these libraries easy for both you and your audience.
Will Your Software Support Your Audience Size?
If you haven’t hosted a single webinar, this is going to be a tough answer. Still, it should be fairly obvious why it’s important to think about when considering your software choices. Sure, it’s nice to have that sort of problem, but it is still an issue to find that you can’t allow all the interested viewers to watch.
Here is where you may become tempted to push your budget. Hold your horses because our suggestion is to look for a webinar platform that will allow you to scale up without difficulty. Get the largest viewer number you can manage to pay for and go from there. If you do end up needing to expand the size you can accommodate, at least you know it was worth the amount you paid.
The Value of Interaction
During your webinars, would you want audience members to be able to participate? Do you plan on asking questions or doing a Q&A? It can only help if your platform allows people to type in their responses, questions, or feedback.
There’s no need to worry because this feature is common. You shouldn’t have any trouble finding a large number of webinar software in your budget that comes with it.
Everyone has a smartphone nowadays, and tablets aren’t too far behind in popularity. It’s no secret that the prevalent use of these devices means that a growing number of people use them to gain access to the internet and watch videos, live or no.
Previously, we spoke about letting your audience watch your webinar whenever it’s most convenient for them. Well, there’s something to be said for allowing them to watch where it’s accessible, too. They can do it in a cab, at the airport, or simply sitting in their kitchen eating food.
If possible, do a procedural webinar to see what the user experience is on iOS and Android devices. Just because a platform is mobile-friendly doesn’t mean you can take the result for granted.
What Are Webinar Registration Fields Essential?
For some, all you may want from registrants are their names and email addresses. For the others, you might want things like their company name, the business they’re in, or even how they found out about your webinar.
Search for a webinar software that will allow you the type of functionality you need in registration. As we’ve suggested with other features, it’s probably best to go with more than you need if the requirements change sometime in the future.
Above all else, take your time deciding. Choosing the wrong webinar software will mean more than just unnecessary spending. It could also result in an embarrassingly terrible video. It will certainly require that you start the process all over again.
Other Webinar Tools and Equipment You’ll Need
Apart from webinar software, here are other things, including physical equipment, you must consider if you will conduct a webinar.
Fast Internet Connection
Hosting a webinar live takes up a lot of internet bandwidth. Make certain you have a fast internet connection or the capacity to wire into your network. Suppose you have slow broadband or still on dial-up service. In that case, you should expect numerous delays and connection issues throughout your live webinar.
As part of your production set-up, make sure to test your speed.
Marketing Automation Platform
Your webinar software likely comes with a tool that allows you to make a registration landing page. That page gives your registrants the ability to fill in a form to register for the webinar so you can obtain their information. If it doesn’t offer that, you will need a separate tool that allows you to build this page for each of your webinars.
Additionally, suppose your platform does not give you the ability to send out email reminders or updates to registrants. In that case, you will need to use marketing automation software to do this. Emails are a vital part of webinar production, particularly when following up with webinar registrants.
Webinar software generally comes with VoIP, or they will provide a conference line for attendees to dial. However, not all webinar software allows dial-in. In case yours doesn’t, or if the audio quality is poor, you might want to offer your own option to resolve this issue.
If you don’t have Microsoft PowerPoint, now is the time to get it or seek an alternative solution. These allow you to put together the visual component of your production. Doing so gives you the ability to promote your company’s brand or share your “voice.”
It can also help if your company tends to be quirky or funny, with its multitude of the slide and design options.
Video Editing Tool
It’s not improbably that you might have existing videos or training sessions recorded that you’d like to share. Suppose you intend to use videos during your webinars. In that case, it’s always a great idea to do some editing to make it work with all your other content.
Image Editing Tool
You might use this tool to help craft your PowerPoint slides so you can incorporate branded images. You might want to use a photo editor to edit a webinar speaker’s photo and even use it to assist with the design of your registration page or email invites. Utilizing a tool like this throughout each webinar’s set-up process will help your webinar production look polished and professional.
Seeing the host helps the audience connect to the speaker and delivers a more personal feel. You’ll want to get a high-quality webcam to give your webinar speaker a nice, HD look.
Without proper lighting equipment, your webinar host could be left looking washed out or even completely eclipsed.
Instead of having your messy room or boring wall behind you in the video feed, you can purchase a backdrop to control the entire camera view and make everything more coherent. During your webinar, you can customize your own backdrop to have your company’s logo or whatever you would like it to be.
Sure, your computer or laptop probably already has its own mic, but those are usually not high quality. It’s best to invest now in a better microphone for better sound, whether that’s a standalone mic or a headset microphone.
Suppose the host plans on showing their face. In that case, it’s probably better to have a discreet microphone than a clunky headset, or else they’ll look more like a call operator than a speaker.
Laptop or Computer
In numerous cases, you’ll need multiple computers to help facilitate. This is particularly accurate if you intend to have several webinar hosts. Though it is not unusual for some people to only use a phone nowadays. It’s even believed that Marketing Guru Gary Vaynerchuk only uses his smartphone and no longer has a laptop.
How to Get People to Attend
What good is a webinar if there is nobody to sell to?
Once you have chosen the perfect software and written the perfect script, you need to begin marketing your webinar.
Here are some practices for effectively advertising your webinar.
Create a Webinar Registration Page
The registration page is where people can learn more about your webinar. Your landing page should send a professional image and prove your existence to the world.
Of course, people will have many questions about what you will be talking about. Use the landing page to answer most of those and talk about what they will learn and how they will benefit from attending. You can create urgency, distribute coupon codes, etc., to those who register the quickest.
The good news is that most webinar software should take you through all of this, so you won’t have to do anything from the beginning.
Blast Your Email List
Take advantage of your email lists to promote your upcoming webinar. You probably spent a long time building up your email list, now is undoubtedly the time to put it to good use. Heck, you could even email the people on your personal list.
Post a CTA on Your Website
Of course, you have a website, so use it! Anyone who visits should immediately know that you have an upcoming webinar and that joining is only a few clicks away! You can use tools like Hello Bar to make pop-ups, so people know about your webinar’s existence.
Use The Power of Social Media
Social media is all the rage now, so you’ll need to take advantage of that. Use your social media accounts to hype up your webinar and engage an audience. Many websites have different things you can use to promote your webinar; polls, promotional videos, teaser photos, and the list are endless.
Paid Social Media
If you have money, you can try and use Facebook and Instagram’s targeted advertisements. Both websites have loads of options to choose from when deciding what audience you’d like to watch your webinar. You can target based on demographics, interests, most recent online purchases, etc., so you’ll have an idea on how to appeal to them.
Ask Partners to Promote You
If you have connections, this is where it comes in handy. Ask other experts, small publications, blogs, and even friends, family, and coworkers to help promote your webinar a week or two leading up to the launch. If you have other experts on the webinar as well, be sure to ask them to promote it, too. Take advantage of your network.
What to Do When Problems with Your Webinar Arise
Sometimes, no matter how prepared we are, we still encounter problems. Here are ways to address the.
1. Stay Calm, Don’t Panic
Panicking will probably just make the problem even worse. Sometimes it’s best to take a deep breath and think logically about the cause of the problem.
It is also essential to communicate well with your audience, who deserves to know if you’re experiencing some technical difficulties.
2. Get an Assistant
Assistants are very helpful when it comes to sorting out technical problems. It doesn’t matter if you don’t have a skilled assistant in your company because it is fairly cheap to contract out for this job.
Suppose technical concerns come up during the webinar. In that case, your assistant can communicate with the attendees or with the helpline for your webinar software. This means that, if at all possible, you can continue to present while your assistant deals with the problem.
3. Make a Contingency Plan
One of the most critical parts of organizing a webinar is to have a reliable contingency plan for every possibility. This will help you know what to do when you experience a problem.
4. Expect Internet Problems
Internet connection is a typical issue in webinars. Being ready is always key. Ensure that you connected your computer to the internet via an ethernet cable. This offers a much more stable connection and is faster than simply connecting to Wi-Fi.
5. Anticipate Computer Problems
PCs have the unfortunate habit of crashing at the most inopportune time. To avoid this, have a backup computer if your main computer crashes or is otherwise inaccessible for your webinar.
If you somehow can’t get slides to work, you can have a printout of all your slides.
A webinar is an engaging online event wherein one or more hosts can deliver a presentation to a broad audience who can also participate. They can submit questions, respond to polls, and use other available interactive tools.
A webinar is more of an audio conference that allows us to view slides on a browser. There is one stream multicast on a few or thousands of participants. A video conference includes both audio and real-time video from multiple sites.
The Video conference allows two-way real-time video and/or audio communication between two or more people. A webinar is usually a one-way communication system where the host speaks to manage audiences with limited interaction possibilities.
The average webinar is around 45 minutes. Some presentations go up to 60 minutes and beyond. The host typically presents for 30 minutes and then leaves 10-15 minutes to answer participant’s questions.
The host can’t see you by default. But the host can invite you to get on camera with him/her and ask questions or say something about the content.
Most of the webinar software has impressive and user-friendly features. Now it’s up to you which software is the best for your business.
Consider the effectiveness and efficiency of each webinar platform, including the features and audience capacity. You must also evaluate your objectives, required functions, and budget before choosing the right webinar software. See which will give a great deal.
If you still have questions about choosing the best webinar software, leave a comment below. I’d love to assist you.
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