Nowadays, every marketer is hosting webinars. One of the best options to engage and interact with the leaders is through webinar software. It also helps to move down the sales funnel. Hosting can be quite challenging. We may experience a weak internet connection, getting removed one randomly, or failing to click the ‘Record Meeting’ button. Webinars also don’t guarantee high conversion rates.
However, webinars have been a great option to mix conferencing and marketing. These are the factors that you need to consider in choosing the best webinar platform:
- Waiting room experience of the viewers
- Is it easy to download and join the meeting?
- Number of presenters
- Audio quality
- Number of viewers
You need to choose a perfect webinar solution, most notably these days, that more employees are working from home. To make it easy for you, I provide a list of the best webinar software that will surely work for any kind of business.
In this review, I’ll tell you precisely the meaning of webinars, benefits, and how to pick the right webinar software. So let’s get started.
- 1 Webinar Software
- 2 Premium Webinar Software Platforms
- 3 Benefits of Webinar Software
- 4 Choosing The Best Webinar Software 2020
- 5 Points to Consider
A webinar mainly comes from the words web and seminar. It is an interactive live online event that can also be recorded. The hosts deliver a presentation on a specific topic to people connected to that event through the internet.
Webinar software manages this online video conference meeting. Usually, as a lecture, meeting, live presentation, or event that is completely conducted via online and attended by a selected audience.
Webinar software is the software that used to run and conduct a webinar. These webinar tools assist you in making your webinars more engaging, flexible, and interactive.
The best part of it is that these tools are customizable. It lets the users modify the webinars according to their requirements. Therefore, you can even add a personal touch to your webinars.
There are multiple options on the market that you can choose from, including Webinarjam, Zoom, and more. Furthermore, there are also free webinar software like Google Hangouts.
Premium Webinar Software Platforms
Let’s take a look at the list of most popular software that marketers use for hosting webinars. Then see for yourself, which is the best value for money.
#1 TOP PICK
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WebinarJam has a high-quality webinar hosting platform designed for digital marketers and small businesses. The basic package allows up to 500 participants and 2 hours webinar session.
It will cost you $499/year or $40/month, which is quite reasonable as compared to the other webinar software. This price provides impressive engagement features like pop-ups and CTAs during live webinars, polls, recording, screen sharing, and many other useful options. It is also offering a 30-Day money-back guarantee with no questions asked. Users can get WebinarJam Trial pack to host an incredible webinar. Check out WebinarJam Trial Pack now.
EverWebinar is built for modern digital marketers who are convinced with total automation. It provides powerful webinar features combined with smart automation capabilities that free you completely without affecting your user experience.
Using EverWebinar, you can arrange pre-recorded webinars and display them to your subscriber’s onset conditions. It has a pretty flexible, but straightforward pricing structure as well. It comes with a 14-day trial that you can access for just $1. Get the free trial today, click here.
LiveStream is an enterprise webinar and video solution recently acquired by the video streaming company Vimeo. With its prominent features like Unlimited viewers, unlimited storage, and automatic video recordings on the cloud.
It is best for large scale online vents and virtual summits where participants can join from all over the world. It gives you several innovative features like multimedia sharing, live polls, Q&A, and more. Besides, it comes with lead generation tools to expand your webinar ROI.
The premium plan is accessible at $75/month. Unlike the other services on this list, Livestream does not offer a free trial.
WebinarsOnAir is a cost-efficient yet powerful webinar platform that contains several unique features. For example, it has the functionality to redirect your webinar visitors to your website forcefully.
You can also use it to set up paid webinars and charge participants for an event ticket price. You can also propose target one-click offers to the visitors to boost your sales. Its basic plan costs $19.97/month and lets you host up to 25 participants.
Dacast is the latest live video streaming platform that delivers useful webinars as well. With Dacast, You can stream your live videos to unlimited viewers across different platforms like Facebook and YouTube.
You can save the recording and present it as an on-demand webinar to your audience after the live stream. You can start using Dacast at $19/month for up to 300 participants. All plans are offered with a 30-Day free trial.
Zoom is a popular video conferencing solution that also has powerful webinar capabilities. You can use it for hosting live and automated webinars in HD quality.
Additionally, the overall interface is modern and user-friendly, so even newbies can use it easily. You can merge Zoom with Google Calendar and Microsoft Outlook to send reminders and increase attendance.
Its plans are also a reasonable price. You can enroll for the free plan, which lets you host up to 100 participants for 40 minutes. The Pro package is at $14.99/month that also includes up to 1GB of video recordings.
7. Adobe Connect
Adobe is a big name in the tech industry. Its webinar solution is among the best platforms in the market.logo
It is best for the demonstration of product and sales launch webinars. It offers more audience engagement features, like screen sharing, live polls, and multimedia sharing.
The prices are quite reasonable, as well. At $130/month, you can get great webinar features that allow up to 100 attendees. It also offers a free 30-Day trial where you can host up to 25 participants.
If you are looking for an affordable but advanced webinar option, ClickMeeting is just right for you. It is best for small businesses and individual marketers.
ClickMeeting offers all the webinar standard features such as webinar recordings, payment integrations, screen sharing, and audience engagement options.
Additionally, the price is based on the number of audiences that are perfect for small businesses. With a free 7 days trial, you can test it to the fullest.
LiveStorm is one of the most powerful webinar platforms that allows you to host on-demand, live, and automated webinar sessions. With the best participant engagement features, that assures maximum participation and hooks your audience on entire content.
The best part is the free plan offer wherein you can host a 20 minutes long session with 4 participants. However, if you need more features in your company or small business, the advanced plan has everything that you need.
GetResponse is one of the excellent marketing automation and email marketing platforms in the market. It also has a more than a handy built-in webinar platform that offers one-click recordings, screen sharing, multimedia sharing, email integration, payment integration, and several other features.
Subscribe in their Plus package that allows up to 100 webinar attendees for $40.18/month. If you have more attendees, you can subscribe to the Professional plan with up to 300 attendees.
It’s pretty attractive at this price with all the other options, and integration GetResponse offers. All plans come with a free 30-day trial.
Demio is a powerful webinar software. It has a modern UI and powerful features that will let you host highly exciting webinars.
You can have boundless webinar registrations, up to 50 attendees, 100 webinar recordings, detailed analytics, and lots of other features with the starter plan of $34/month. To let you decide which plan to avail, it offers a 14-Day free trial.
BigMarker has undoubtedly created an impact on the webinar industry by its powerful and excellent webinar software platform. It has more features and options that truly takes time before you can fully understand it.
It enables you to create live webinars, recurring webinars, automated webinar funnels, landing pages, and highly engaging interactive videos. The platform can merge perfectly with Facebook, YouTube, and any other leading services that could stream your content to your audience directly.
You can start at $79/month. It comes with a free 7-day trial for up to 10 attendees.
13. Cisco Webex
Cisco Webex is an enterprise-level webinar and virtual event platform that offers various features and options for hosting interactive online events. It allows up to 3000 participants and streams your videos to 40K viewers at a time.
It includes screen sharing, HD video streaming, webinar recordings, live polls, A&A, and other exciting features. You can start for as low a $13.5/month for up to 50 attendees.
GoToWebinar is best for large organizations and enterprises. It is also among the leading webinar software platforms worldwide. It hosts nearly 3M webinars every year and has more than 50,000 active users.
GoToWebinar offers standard webinar features with a user-friendly interface. In that way, the newbies can easily navigate the app. Key features include modern analytics, webinar recordings, payment integration, VOIP & Tool Free connectivity, and many more.
The main disadvantage of this is that the starter plan only allows up to 100 participants and limited features. However, it offers a 7-day free trial wherein you can explore its features and decide whether you want to continue with it. Overall, it’s a pretty good option for webinar software.
WebinarNinja is for digital marketers and businesses that believe in automation. It offers recorded, live, hybrid, and series webinars that you can create and schedule at different sales funnel stages. It has a modern UI and an easy-to-use structure so that you can conveniently find any options you’re looking for.
You can access all those features for just $39/month by using a starter package with up to 100 live webinar attendees. It offers a 14-day free trial, but to access it you need to enter your credit card details first.
EasyWebinar is very useful. It’s not just a simple webinar tool. It’s a complete lead generation platform that uses the power of live and recorded webinars at the different stages of the sales funnels to maximize your conversion rate and increase sales.
It completely merges with different email marketing and lead generation applications to provide more ways of engaging and converting your audience. Using EasyWebinar, you can stream your videos on YouTube and Facebook as well.
You can use EasyWebinar for $78/month for up to 100 attendees. Or you can test its features for a 14-Day Free Trial.
Benefits of Webinar Software
Webinar tools have various benefits to hosting your event or presentation. Here are some of the top benefits:
In Webinars, you don’t need to pay for many of the things. Unlike physical seminars, like renting a room and arranging for tables and chairs.
Moreover, the attendees don’t have to pay much to attend these online events. In that way, they make excellent business sense for them, too. The things you need for a live webinar are:
- Good webinar software
- Internet connection
- Script with engaging content
- A set of interested participants
- Guest speakers or/and assistants with expertise
Webinar software can help you to avoid problems of social media integrations and setting up billing. Most notably, they handle the limitation of participants in a unique way.
On the other hand, webinars allow you to target prospective leads worldwide virtually, even without any logistical cost or support involved.
GENERATES MORE LEADS
Webinars are the best way to create high-quality leads. With the proper strategy, you can make your webinar into a functional and automated machine that produces leads over time.
Many tools show lead generation and marketing tools that help you promote your products, focus on the value they produce, and drive your audience down to the sales funnel.
They help you in sending automated follow-up emails, communicate with your subscribers before and after the webinar, and empower you to customize your messages. These fantastic features help you create more leads than you could ever do if you host a regular webinar.
One way to create interest is by inviting guest speakers on your webinars. Having a guest speaker on-board is an excellent way to boost your credibility.
Industry leaders have more possibility to have a lot of peer interaction. Getting an influential member of the industry to discuss on your behalf, can have a high chance of knocking into their entire contact list.
The best part of most webinar platforms is giving you the option of hosting webinars with multiple presenters. It allows you to invite some influential guests to engage a wider audience and to share their knowledge.
Webinars are personal interactions and can boost your domain expertise. Hosting a webinar will translate into your knowledge, and may even help you to be a leader in your industry.
Being recognized as an expert and hardworking in the industry can improve customer retention and customer lifetime value. As a result, you boost sales in the long run.
Tips and Strategies on using Webinar Software
You must have a competitive advantage on your competition by creating and providing value. Therefore, strategizing using the best software is essential.
With a proper webinar plan used in the right place and time will make all the difference. Here are a few tips that make your webinars prominent:
1. RESEARCH YOUR AUDIENCE
Eventually, the goal of your webinar is to generate leads and make them purchase your product or services. So, you need to understand what kind of participants is attending your webinar.
Before hosting a webinar, you must conduct detailed research on your target audience. You must know their demographics, professional domain, and expertise—even the industries where they belong.
It helps you get an idea about what your audience is expecting from you. Identifying your customer demands is a great way to strengthen the conversion rate of potential leads into customers. Here are some ways you can use to gather information:
- Conduct surveys
- Do online research
- Find customer data
- Collect additional information from webinar registration page
2. VISUAL BRANDING
The generating of the visual branding, like the insertion of a logo, tagline, etc. can help to ensure brand awareness and retention. After attending the webinar, brand elements give cues about your brand.
Repeating the same visual styles for the following webinars helps in building the brand image in the mind of the customer. In that way, they slowly familiarize, begin to associate with you, and build up brand loyalty. Many webinar hosting providers help with your visual branding in just a few clicks.
3. LEVERAGE ANALYTICS
Every business is unique. That’s why it can’t foretell based on peers or competitors.
Leverage analytics is important to know what message your participant wants. With analytics, you will get specific data about your business to maximize the webinars.
More webinar platforms contain built-in advanced tools for analytic reports. It guides you to recognize your audience’s performance during the live or automated webinars.
4. KEEP YOUR WEBINAR CONCISE
Most viewers can stay for an hour to listen to your content. Participants prefer shorter and value-added webinar sessions. Having the right and informative content to sell is one of the strategies that you must consider.
Your goal here is to talk about things that can be explained clearly and easy to understand. Also, the emphasis must be on wrap in 45 minutes to enter your sales pitch for the best results.
5. PROMOTIONS TIMING
Webinar’s time and date influence the attendance. The date announcement is another factor in the registration rate.
You must plan the announcement of your webinars before launching whether it’s through social media, emails, and other teasers. You can increase the attendees by making a short promotional video and upload it on social media sites, Reddit, or YouTube accounts.
Choosing The Best Webinar Software 2020
You need to use the right webinar software platform to conduct a successful and engaging webinar. Webinar software is crucial because it determines the overall webinar quality and audience experience. Ultimately it affects your sales and lead generation rates.
Points to Consider
On selecting the best webinar software platform, you must consider the following points. Let’s take a look.
First, you must know your objectives. Every objective requires different webinar platform features. Here are some questions you should consider:
- Are you hosting a webinar for product demonstrations, sharing information, or brand awareness?
- What are your goals for hosting webinars? Is it leads, more email subscribers, social shares, or direct sales?
Security of Webinar Software
Is this a sales webinar where you’ll make offers, and your audience will buy directly from your link? Or is it a lead generation webinar where the attendees will share their contact information?
If yes, your webinar must have the required security features to ensure no information is leaked to unauthorized users. That’s why you need to learn how to cite a webinar APA.
Number of Participants
You need to consider the number of your prospective audience. If you’re hosting 200 participants at a time, but your webinar platform allows only 50 attendees, how would you do it? Then you must choose the right software that can cater to your audience.
Audience Engagement Features
The more the audience is engaged with you, the higher the chance of closing the deal. So, it is necessary that participants can also share feedback in the live webinar directly through file sharing, comments, emojis, or any other way.
Does your platform have webinar recordings? Can you use it on your blog to replay to your audience? Not all webinar platforms offer those features. In case you need this, you must choose the software that provides recording features.
You can share your computer screen directly with your audience to be more detailed in showing your product. You can’t do this with most of the free webinar platforms.
You want great features for your webinar, but can you afford it? You must find the best balance between price and value.
A webinar is an engaging online event wherein one or more host can deliver a presentation to a broad audience who can also participate by submitting questions, responding to polls, and using other available interactive tools.
A Webinar is more on audio conference that allows us to view slides on browser. There is one stream multicast on a few or thousands of participants. A video conference includes both audio and real-time video from multiple sites.
In Video conference, it allows two-way real-time video and/or audio communication between two or more people. A webinar is usually a one-way communication system where the host speaks to manage audiences with limited possibilities of interaction.
The average webinar is around 45 minutes. Some presentations go up to 60 minutes and beyond. The host presents typically for 30 minutes and then leaves 10-15 minutes to answer participant’s questions.
The host can’t see you by default. But the host can invite you to get on camera with him/her and ask questions or say something about the content.
Most of the webinar software have their impressive and user-friendly features. Now it’s up to you which software is the best for your business.
Consider the effectiveness and efficiency of each webinar platform, including the features and audience capacity. Also, you must evaluate your objectives, required functions, and budget before choosing the right webinar software. See which will give a great deal.
If you still have questions on choosing the best webinar software, leave a comment below. I’d love to assist you.