How to host a webinar is perhaps the first question that people interested in webinars have in mind.
A webinar, as a digital marketing strategy, is here to stay. With what is happening now in this world, with the pandemic and all, there is no denying that all activities are done through online events. Individuals can easily connect viewers across the world with just one click.
In any webinar platform, worrying about time zones, the global pandemic, and even logistical inconvenience is no more than just a dream. The webinar shows the power of living in a digital world.
Hosting a Webinar
Hosting means communicating. From the farthest part of the world, down to the deepest, simply sit in front of a computer, and voila! Watch, listen, and communicate with each other through chats or forums.
The live conversation at webinars involves talking to the audience while comfortably sitting in front of a computer, a tablet, or even a cellphone. An essential tool for you is your desktop since it is where you can show digital graphs, keynotes, and pictures and share all these to your participants
In ending your program, the suggestion is for you to send a recording to participants just in case someone missed a certain part of the online meeting. For assessment, a quick survey will significantly help you to know what went well and what needs improvement. You can find your strengths and weaknesses, which you could use to design your following webinars.
You must not miss discovering how to cite a webinar in APA so that you can choose the best webinar software for whatever topic you are hoping to discuss. However, if you want, you may try using free webinars to experience it first before choosing which you will use for your business or any discussions online.
The ‘Why’ in Hosting
Conducting a meeting or gathering people in this time of pandemic is quite impossible. However, thanks to digital technology, converging people in one place is easy as 1-2-3. Through hosting a webinar, the impossible becomes possible. Here are several reasons why a webinar has become an effective way for people to communicate:
- Remarkable Value Delivered – face to face meeting is quite an expensive one; whether a corporate or business conference, assemblies, or even seminar, the cost must always be considered first.
- Allows you to be an Expert in your field – a webinar will enable you to share valuable information that you know well to a captured audience. Engaging in delivering information in the proper way allows people to perceive you as an expert, if not making you an expert for real.
- Higher Sales Less Work – meetings participants in webinars allow sales to skyrocket with the smallest effort possible. You can do soft selling for participants in this platform, as people take part from a location most convenient to them. The comfort makes it easy to convince them
- Breaks Geographical Barriers – you get to communicate with as many people from as many parts of the world as possible. Participants can sit down in the comfort of their home, wherever that may be in the world, while they watch and listen to your webinar.
Breaking the Why in Hosting a Webinar
- Make Audience More Engaged – the part where you engage your audience is the most essential factor in any webinar or gathering for that matter. Why? A webinar is a live event seen virtually by many. It allows content delivered for audiences effectively. Your participants can react or comment on you, your content, and even the product that you are selling in the process of your webinar.
- Set Out New Leads – this means that the program allows converting people to new customers. It is also built-in marketing for requesting information to offer tailored content to customers. Registration also leads to email addresses from the audience, which may serve as a tool to follow up. All these give you opportunities to convince and convert participants to purchase your good or service.
- Guest and Presenters are Easy to Invite – guest presenters help add to your credibility and the credibility of the product you are promoting. Besides, having a co-host allows you to reach more audience.
- More Return to Investments – Online meetings is much cheaper than a face-to-face meeting since you don’t have to pay for and set up a physical venue. You, therefore, have the freedom to spend less, putting you in a better position to make a positive return on investment.
How to Host a Webinar
Think and Choose
- Choose a webinar platform
Choosing the right Webinar will let you find one that works best for you. There are so many options. There are free platforms like Zoho and paid ones for businesses like GoToWebinar.
- Find a presenter and a topic to discuss
Finding good presenter matters just like the topic. The expertise of the presenter’s gauge the authority in the field or help topic.
- Schedule a date and time for your webinar
Scheduling date and time matters, and you have to consider the time zones and time difference.
- Create your webinar content
Things needed to do in Webinar content are Script, Presentation, Registration Page, Emails, Social Media posts, Blog, Website Promotions. Make sure that content is always branded and matches your websites.
- Invite and Promote Possible Attendees
Do this for further reference.
Before Running and Hosting a Webinar :
- Practice Run – Find 5 minutes before you run your Webinar for little details that need attention. Studio Space Preparation – It is time to consider the background for your Webinar’s added personality. No Noise distraction.
- Time to host your Webinar – You start your Webinar early for the final details. While you are on hosting, encourage the audience to participate. Please find a way to catch their attention, and do not forget to record.
- Analyze Results – Metrics such as the number of people who registered but did not attend as against the number who attended.
- Make a Follow-Up – after the hosting, you have to attend to new email addresses and contacts to follow.
Remember the Following in Doing So :
- Thank you for the emails you sent, especially to those who attended the link attached to the recorded Webinar. Do not forget interesting related content like blog posts and e-books. One may find it helpful to them.
- Measure their interest – Run a quick survey. Find out what they like and didn’t like about the Webinar. Asks for suggestions for topics they will be interested in in the future.
- Take note of the people who did not attend – put some attention to those who did not participate in it. Send them a link to the recorded hosting with a friendly message such as “sorry we missed you.”
And finally, think of the objective and goals of your hosting. Find useful and trusted people to help you share what you know and engage your participants!!
Costing when you host a webinar :
Laptop – $800, Webcam – $25, Microphone – $45, and a Presentation Creation Tool you could get for free, such as Canva.
1. Create accurate and interesting content for webinars
2. Get ready to host the webinar at a perfect time – pick a user-friendly webinar
3. Start public speaking and upgrade it every day.
By default, the speaker won’t see you. But he/she can welcome you to get along with him/her on camera side by side and let you pose a question or say something. There are platforms that allow this easily as well.
While you host the Webinar, it’s an advantage that you could see the participants, but they won’t be able to see you. You need to engage in a deeper understanding of the presented material with the audience. While hosting, do not open any personal information screen. When you start sharing your screen for the presentation, make sure you use it properly. Always give chances to the participants to allow questioning and listen to their responses.