10 Best Customer Data Platforms (CDP) of 2024 (Updated)

Steve Bennett
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Customer Data Platforms (CDP) is one of the most important software you currently need. We know!

Today’s Customer Data Platforms (CDP)s are incredibly versatile, and because of strong competition, have remained a relatively low-cost investment for most.

Currently, with dozens of options available for Customer Data Platforms (CDP) in the market – finding the right Customer Data Platforms (CDP) of 2024 can be tricky.

So we spent dozens of hours researching and testing everyone we could get my hands on.

Based on our experience with the apps, here are 10 Best Customer Data Platforms (CDP). Click on any app to learn more about why we chose it, or keep reading for more context on Customer Data Platforms (CDP).

What is Customer Data Platforms (CDP)?

Platforms for customer data Customer data is consolidated and integrated into a single database using CDPs. These technologies provide marketing teams with the information they need to launch campaigns. To provide a holistic view of the consumer, a CDP can gather data from both online and offline sources such as websites, mobile apps, and email systems. Following the retrieval of this information, a CDP can assist firms in predicting the best next step with a certain consumer. This allows firms to figure out what they need to do to keep specific clients. Customer service teams can also use a CDP to tailor their help to each individual. A CDP can usually be integrated with marketing automation software, data warehouse software, and other data storage systems. There are several sorts of CDPs available to assist enterprises with various use cases. A data The most widely used system for combining customer data to produce a single consumer profile is the CDP. Cross channel and multichannel marketing centers use a campaign CDP for campaign administration. Also, an analysis CDP is solely for the purpose of analyzing the data it holds. A product must provide a 360-degree perspective of the customer to qualify for inclusion in the Customer Data Platforms CDP category. Combine data from numerous sources, including first-party, second-party, and third-party data from both online and offline sources, into one platform. Customer profiles should be consistent across systems. Connect to other systems to give marketers the ability to run campaigns. Improve targeting for marketing campaigns

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10 Best Customer Data Platforms (CDP)

1
Bloomreach

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Bloomreach is the world’s #1 Commerce Experience Cloud, empowering brands to deliver customer journeys so personalized, they feel like magic. It offers a suite of products that drive true personalization and digital commerce growth, including: Discovery, offering AI-driven search and merchandising; Content, offering a headless CMS; and Engagement, offering a leading CDP and marketing automation solutions. Together, these solutions combine the power of unified customer and product data with the speed and scale of AI-optimization, enabling revenue-driving digital commerce experiences that convert on any channel and every journey. Bloomreach serves over 850 global brands including Albertsons, Bosch, Puma, FC Bayern München, and Marks & Spencer. For more information, visit Bloomreach.com. (Exponea was acquired by Bloomreach in 2021.)

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2
Segment

Twilio Segment is the world’s leading Customer Data Platform (CDP). Our platform provides companies with the data foundation that they need to put their customers at the heart of every decision. Using Segment, companies can collect, unify and route their customer data into any system where it’s needed to better understand their customers and create seamless, compelling experiences in real-time. Thousands of companies, including Intuit, FOX, Instacart, and Levi’s use Segment to make real-time decisions, accelerate growth and deliver world-class customer experiences. For more information, visit https://segment.com. .

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3
Emarsys

Emarsys, now an SAP company, empowers digital marketing leaders and business owners with the only omnichannel customer engagement platform built to accelerate business outcomes. By rapidly aligning desired business results with proven omnichannel customer engagement strategies — crowdsourced from leading brands across your industry — our platform enables you to accelerate time to value, deliver superior one-on-one experiences and produce measurable results… fast. Emarsys is the platform of choice for more than 1,500 customers around the world. Join thousands of leading brands who trust Emarsys to deliver the predictable, profitable outcomes that their businesses demand and the highly personalized omnichannel experiences that their customers deserve. For more information, visit www.emarsys.com .

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4
SALESmanago

SALESmanago is the only no-code, AI driven CDXP (all in One Customer Data Platform & Customer Experience Platform) used by 2000+ midmarket and large Enterprises in 50 countries including Starbucks, Vodafone, Lacoste, New Balance, Victoria’s Secret and many other global brands. Financial Times ranks SALESmanago as the fastest growing marketing automation platform in Europe. SALESmanago is harnessing the full power of first- and zero-party data, combining advanced analytics and AI Hyperpersonalization to deliver highly configurable personalised experiences, across a comprehensive range of natively built and integrated marketing execution channels. The company is based in Kraków, Poland and employs 300 highly experienced consultants, data scientists and engineers. SALESmanago works internationally via an extensive network of over 1000 reselling partners. Get started with SALESmanago with 2 month free Proof of Concept. Register at www.salesmanago.com .

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5
Totango

The fastest-growing most trusted Customer Success software in the world, Totango’s state-of-the-art software platform helps businesses of all sizes optimize their customer engagement across the entire customer journey. More than 5,000 businesses, including the fastest-growing enterprises like Zoom, SAP, and Google, use Totango to get real-time access to customer health, stay alert to risks and opportunities, and engage proactively and intelligently with their customers to drive evaluation, onboarding, product adoption, renewal, revenue growth, and advocacy. Get started with the best customer success software for free. .

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6
Ometria

Ometria is a customer data and marketing platform that lets retailers increase customer revenue by sending personalised, relevant marketing messages throughout the customer journey. Our platform combines an AI-based intelligence and orchestration layer – The Co-Marketer – with a retail-specific cross-channel marketing platform, upgrading a traditional ESP. Ometria’s proven approach to accelerating CRM revenue – our Methodology – combines our platform, benchmarks, unique dataset and models to define and implement the optimal strategy for revenue growth. We are trusted by the fastest-growing retail brands in the world such as Whistles, MADE.com, Hotel Chocolat and Feelunique. .

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7
Planhat

Planhat is a customer platform built to give insights, manage workflow and drive customer experience. Planhat is helping hundreds of modern technology companies worldwide center their business around their customers in order to maximize customer success and customer lifetime value. Built for everyone from the CSM to the C-Suite, the platform allows you to unify your customer data, to set goals and ideal outcomes, and to enhance the customer journey with features like playbooks, automation and collaboration. The company was founded in Stockholm, Sweden in 2014 and has a team of 80+ people across Europe, North America, South America, and APAC. Read more at www.planhat.com. .

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What is the Best Customer Data Platforms (CDP)?

Here are our top picks for the Best Customer Data Platforms (CDP) to try this year.

How to Choose Best Customer Data Platforms (CDP)?

The first step in choosing a CDP is to determine your needs and requirements. Do you want a platform that combines analytics, business workflow automation, and visualization dashboards? You can also look for a CDP that can connect to other software, such as low-code app development platforms and visual dashboards. For example, Microsoft Dynamics 365 Customer Insight provides access to proprietary data that can be used to optimize customer experience.

A CDP is a system that combines customer data from various sources and creates unique customer profiles in real time. It then makes that information actionable by integrating with other tools. The best CDPs provide the right combination of speed and responsiveness. They unify and enrich customer data to create a single, unified profile. A CDP also provides stability and a single source of truth for marketing activities.

If you’ve decided that a CDP is the right solution for your business, you need to decide why. If you’re considering using a CDP to improve customer experience, consider the benefits that it will bring. Getting more detailed information will help you determine which platform will meet your needs and help your team work more efficiently. Customers don’t want to spend time entering information into a system that doesn’t give them what they’re looking for.

The next step in choosing a CDP is to define your use cases. Before selecting a CDP, think about what use cases you’d like to create. If you’re implementing a CRM, the most important part of the process is defining the use cases of the CRM. Without them, you’ll find it difficult to evaluate any possible CDP vendors. Once you know your ideal use cases, you can start evaluating potential CDP tools. Read reviews about different CDPs and talk to colleagues who have used them. Then, choose the CDPs that fit those use cases.

Once you’ve narrowed down the use cases, you can focus on the CDP that best supports those uses. The right Customer Data Platform should be able to support a wide range of use cases, including predicting churn and delivering a personalized experience for your customers. A good customer experience will increase loyalty and retention. If you want a CDP that can do all of that, then you’ve found the right one.

Your company should evaluate and compare different CDP vendors. A good CDP should allow you to unify your customer data and create a personalized experience for each individual customer. Segment is best suited for creating a single-view customer profile. Tealium AudienceStream is ideal for identifying behavioral data. A CDP that can integrate these two technologies will help you deliver an omnichannel experience.

Once you’ve determined which features your company needs, you can start comparing CDPs. There are many advantages to a CDP. The first benefit is the ability to measure the efficacy of a marketing campaign. In addition to that, a CDP will also allow you to enrich customer data, thereby making it more valuable for your business. However, you should also decide whether you need a CDP for your business goals.

A CDP can help your business analyze its customers’ preferences and behaviors. It can also break down data silos, allowing you to gain a 360-degree view of your customers. By analyzing customer data, companies can target their ads and provide a personalized experience. You should also consider how easy it is to implement privacy regulations. Depending on the size of your company, you may need to implement several different types of CDPs to make the most of your data.

The best CDP is able to connect your customer data to other systems. By using a CDP, your business can gain insights into your customers’ habits and preferences. With its advanced features, CDPs can be used to target customers, improve customer service, and plan marketing efforts. With its powerful customer data management capabilities, a CDP can help your business develop an optimal marketing plan. This will increase your revenue and make your business more profitable.

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FAQ’s

What Is Customer Data Platforms (CDP)?

A customer data platform is a software that collects, analyzes, and connects customer data from across the enterprise to provide a 360-degree view of the customer.

Are There Any Free Customer Data Platforms (CDP)?

There are many free customer data platforms out there.The first is Google Analytics.The second is Facebook.The third is Twitter.The fourth is Instagram.The fifth is Snapchat.The sixth is Pinterest.

Is Customer Data Platforms (CDP) Easy To Learn?

Customer Data Platforms (CDP) is an emerging technology that has been gaining popularity in recent years. In this article, I will explore the question, “Is Customer Data Platforms (CDP) Easy To Learn?”CDP is a platform that can be used to gather data from various sources.

Is Customer Data Platforms (CDP) Worth It?

The answer is a resounding yes. CDPs are worth it because they offer a holistic view of the customer and allow for more targeted marketing by using the data collected. They also allow for the data to be analyzed in real-time for any insights.

What Can Customer Data Platforms (CDP) Do?

Customer data platforms are a powerful way to get a 360-degree view of a customer. They can help marketers and sales teams understand customer behavior, predict future actions, and identify new opportunities.CDPs are a powerful way to get a 360-degree view of a customer.

How To Use Customer Data Platforms (CDP) Effectively?

Customer Data Platforms are a great tool for businesses to use to get a better understanding of their customers. The data can be used to create a better customer experience, target new customers, and improve the customer experience.

I know you want to use Customer Data Platforms (CDP), thus we made this list of best Customer Data Platforms (CDP). We also wrote about how to learn Customer Data Platforms (CDP) and how to install Customer Data Platforms (CDP). Recently we wrote how to uninstall Customer Data Platforms (CDP) for newbie users. Don’t forgot to check latest Customer Data Platforms (CDP)statistics of 2024.

The ability to gather and unify disparate customer data sources enables companies to gain a holistic view of their customers’ behaviors and preferences, ultimately leading to more targeted and effective marketing initiatives. With a CDP, companies can collect, analyze, and segment customer data in real-time, allowing for personalized and customer-centric experiences. Such understanding empowers businesses to craft tailored marketing strategies that resonate with individual customers, making them feel valued and understood. By delivering relevant content and advertisements based on customer preferences, businesses can significantly improve customer engagement and drive conversion rates.

Moreover, CDPs play a pivotal role in empowering businesses to enhance customer experiences throughout their entire journey. By integrating with other marketing tools, such as content management systems and email marketing platforms, CDPs facilitate accurate and real-time personalization of content and messaging. This enables businesses to deliver consistent and meaningful experiences across multiple channels, ensuring that every touchpoint feels cohesive and relevant to the customer. A customer who feels understood and valued is far more likely to become a loyal brand advocate, leading to increased customer lifetime value and customer retention rates.

Furthermore, CDPs enable businesses to remain compliant with data protection regulations and maintain customer trust. As privacy concerns have grown in recent years, customers expect businesses to handle their personal data responsibly. A CDP allows businesses to securely manage and protect sensitive customer information, ensuring that it is used appropriately and in adherence to privacy regulations. This proactive approach not only mitigates the risk of data breaches but also helps build trust and loyalty among customers, enhancing the overall brand reputation.

In conclusion, Customer Data Platforms have emerged as an essential component of modern marketing strategies. By aggregating and analyzing customer data from various sources, CDPs offer businesses invaluable insights into their customers’ behaviors, preferences, and journey. With this comprehensive view, companies can deliver highly personalized experiences, striving for customer satisfaction and loyalty.

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In an era of fierce competition, where customers are inundated with choices, leveraging a CDP has become crucial for businesses to differentiate themselves from the competition and thrive in the digital marketplace. Its ability to provide a valuable understanding of customers is unmatched, providing companies with a competitive edge and the potential for significant growth. As the volume and complexity of customer data continue to increase, investing in a robust CDP has become a strategic imperative for businesses looking to outshine their rivals and win the hearts of their customers.

Why Customer Data Platforms Are So Important

At its core, a CDP is a centralized database that captures and organizes customer data from various sources, such as website interactions, social media activities, email communications, and purchases. This wealth of information allows businesses to create a single, comprehensive view of each customer, enabling them to tailor their marketing strategies, personalize communication, and anticipate future needs.

One of the key benefits of a CDP lies in its ability to break down data silos within an organization. In many businesses, customer data is often scattered across multiple systems and departments, resulting in disjointed and incomplete insights. By integrating all customer data into a single platform, businesses can gain a unified and holistic view of their customers, leading to more accurate and effective decision-making.

Furthermore, a CDP helps businesses leverage the power of data-driven marketing. By analyzing customer behaviors, preferences, and demographics, businesses can create hyper-targeted and personalized campaigns that resonate with individual customers. This level of personalization not only enhances customer engagement but also boosts customer loyalty, ultimately driving revenue and growth.

In addition to personalized marketing, a CDP also plays a crucial role in customer retention and satisfaction. With access to a comprehensive customer profile, businesses can proactively address customer concerns, resolve issues promptly, and anticipate their needs. This proactive approach to customer service not only improves the overall customer experience but also fosters long-term customer relationships.

Beyond customer engagement and satisfaction, a CDP also enables businesses to optimize their operational efficiency. By streamlining data collection, segmentation, and analysis processes, businesses can free up valuable time and resources that can be allocated to more strategic initiatives. This increased efficiency not only improves the bottom line but also empowers businesses to stay agile and competitive in today’s dynamic marketplace.

Ultimately, the importance of a CDP cannot be overstated in today’s data-driven business environment. In order to stay ahead of the curve and meet the evolving demands of customers, businesses must invest in technology that enables them to harness the full potential of their customer data. By leveraging a CDP to centralize, analyze, and act upon customer data, businesses can unlock powerful insights and drive meaningful outcomes that benefit both their customers and their bottom line.

In Conclusion

Choosing the best Customer Data Platforms (CDP) is not a difficult task when you have all the details and requirements. Most of the above-mentioned Customer Data Platforms (CDP) have impressive and user-friendly features.

Now, it is up to you which software you’d pick up that meets your requirements.

Consider the effectiveness and efficiency of each Customer Data Platforms (CDP), including the features and capabilities. You must also evaluate your objectives, required functions, and budget before choosing the right Customer Data Platforms (CDP) of 2024. See which will give a great deal.

If you still have questions about choosing the best Customer Data Platforms (CDP), leave a comment below. I’d love to assist you.

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