Event Networking and Matchmaking Statistics 2024

Are you looking to add Event Networking and Matchmaking to your arsenal of tools? Maybe for your business or personal use only, whatever it is – it’s always a good idea to know more about the most important Event Networking and Matchmaking statistics of 2024.

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Best Event Networking and Matchmaking Statistics

Best Event Networking and Matchmaking Statistics

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Event Networking and Matchmaking Market Statistics

45.7% of marketers state that the primary goal of virtual events is lead generation. ^[0]
49% of marketers state that audience engagement is the most significant contributing factor to having a successful event. ^[0]
85% of marketers consider attendee satisfaction as a success factor. ^[0]
68% of marketers report that 11 meetings at virtual events help to improve audience satisfaction. ^[0]
38% of marketers admit they run into technical problems when hosting virtual events. ^[0]
For large virtual events, 65% of marketers need more than 6 weeks to promote the event. ^[0]
According to 56% of marketers, planning a small virtual event takes between 2. ^[0]
According to 49% of marketers, programmatic advertising is a large contributor to event registrations. ^[0]
The global virtual events market size was valued at $77.98 billion in 2019 and is expected to grow at a compound annual growth rate of 23.2% from 2020 to 2027. ^[1]
In North America, internal team meetings/trainings are the most common meeting activity type, with 17% of the market in 2020. ^[1]
Event planners listed social media as the most effective tool for event marketing (74%), followed by email marketing (66%), their website (60%) and event registration site (26%). ^[1]
58% of marketers use social media for marketing before, during and after their events. ^[1]
28% of event marketers spend less than $200 on social media for an average event and 26% spend nothing. ^[1]
Facebook is the most popular channel for event planners to use for event marketing, used by 52%. ^[1]
Other statistics suggest email marketing campaigns within the event industry perform far worse at 9.38%, which puts the event industry in the lower results compared to other sectors. ^[1]
60% of the most successful B2B content marketers have a documented content marketing strategy. ^[1]
45% of B2B content marketers indicate that the pandemic has had a moderate impact on their content marketing strategy, while 25% report a major impact. ^[1]
68% use pre produced video as part of their B2B marketing strategy. ^[1]
66% of event planners are using video as part of their marketing strategy. ^[1]
93% of marketers who use video say that it’s an important part of their marketing strategy. ^[1]
24% of B2B content marketers use media/influencer relations as an organic content distribution channel, a drop from 34% in 2019. ^[1]
92% of marketers consider influencer marketing is an effective form of marketing, and 82% believe that the quality of customers from influencer marketing campaigns is better than from other forms of marketing. ^[1]
25% of event planners are considering investing in influencer marketing. ^[1]
The AI market is predicted to grow by $ 253.82mn during 2021 2025, progressing at a Compound Annual Growth Rate of 49% during this time. ^[2]

Event Networking and Matchmaking Software Statistics

According to 79% of event planners, support is the most important factor in event management software. ^[0]
61% of sponsor meetings at computer software events are accepted by leads. ^[3]
62% of all meeting requests are accepted at virtual computer software events. ^[3]
61% of all sponsor meeting requests are accepted at virtual computer software events. ^[3]
14% of jobs demanded experience with operating an event management software program. ^[1]
The most important consideration in event management software is support (79%), followed by the features (78%) and analytics (69%). ^[1]

Event Networking and Matchmaking Adoption Statistics

App adoption rates overall tended to be high, with nearly 40% of developers stating an adoption rate of over 80%. ^[1]
Another 35% of developers claimed an adoption rate of 60% to 80%. ^[1]

Event Networking and Matchmaking Latest Statistics

To start things off, our event stats reveal that in 2021 The virtual format was the most prevalent, scoring 84.1% of the total events hosted by Brella in 2021. ^[0]
The second place goes to hybrid events, with 18.8% of events organized with Brella. ^[0]
The inperson format comes third with 5% of in person events hosted in 2021 with Brella. ^[0]
The following event stats put this inperson craving into numbers with 83% of Americans currently working from home reporting they miss attending in person meetings and conventions. ^[0]
78% of Americans currently working from home saying they plan to attend as many or more live events when it is safe to do so. ^[0]
When it comes to hybrid events, 57% of attendees say they would rather attend as part of the live audience. ^[0]
67% of businesses plan virtual events in conjunction with in. ^[0]
45% of event organizers plan shorter multi day events to prevent virtual event fatigue. ^[0]
81.8% of virtual event organizers use event polling to boost audience engagement and ensure they don’t lose attention. ^[0]
59% of event organizers recur to gamification strategies to increase audience engagement. ^[0]
89% of event planners use social media to boost event pre engagement and create momentum. ^[0]
Facebook is the #1 platform of choice (used by 88% of event profs), Twitter is next (used by 60% of event profs), and Instagram comes third (used by 58% of event profs). ^[0]
Only take a look at how our partner, TechBBQ, managed to skyrocket their 11 meetings up to 2,800+ with 63% of the total number of meetings booked days before the event. ^[0]
78% of businesses have noticed a positive event ROI contribution when using an event application. ^[0]
91% of event organizers have sponsored sessions to generate extra sponsorship revenue. ^[0]
87% of event planners rely on a virtual event platform with virtual sponsorship booth capabilities. ^[0]
65.9% of event planners make their virtual events available ondemand post. ^[0]
67% of event planners measure ROI based on attendee satisfaction. ^[0]
51% of event planners measure ROI based on the number of registrations. ^[0]
The main reasons to attend haven’t changed, and the latest event stats confirm once more that 80% of attendees join virtual events for educational purposes, while their second reason for joining virtual events is networking. ^[0]
That being said, the latest event stats also reveal that 45% of event planners have more clients than 12 months ago. ^[0]
When it comes to hybrid events, 46% of event organizers admit that speakers had difficulties engaging their virtual and in. ^[0]
According to 69% of event planners, event analytics ranks number three for the most important factors of event management solutions. ^[0]
60% of virtual event organizers use social media to drive significant registrations. ^[0]
51% of B2B companies use their business partners’ channels to drive more registrations. ^[0]
Today, more than 80% of attendees who go to events do so for networking purposes. ^[4]
Percentage of attendees with 11 meetings. ^[3]
We found that a healthy MAR hovers around 30%. ^[3]
This may seem low but this ranks incredibly high compared to other meeting proposals (for example, the MAR of cold calling is just 2%!). ^[3]
Attendees are 21% more likely to accept 11 meetings at in person events compared to virtual events. ^[3]
Average in person attendance decreased by 21%. ^[3]
In person events have 52% more attendees with meetings compared to virtual events. ^[3]
In person attendance is 35% smaller compared to virtual events. ^[3]
Sponsor meetings make up 21% of all in person 11 meetings. ^[3]
, 2020 have 39% more sponsors on average than inperson events pre pandemic Sponsors with 11 meetings are 3x more likely to return to the same event. ^[3]
46% of sponsor meetings at oil and energy events are accepted by leads. ^[3]
Attendees with 11 meetings are 18% more likely to attend the same event again. ^[3]
In person events have 35% lower attendance than virtual events. ^[3]
Meeting acceptance rates remained stable at virtual events, at 34% 22% of all meetings at virtual events are sponsor. ^[3]
34% of sponsor meetings are accepted by potential leads at virtual events 41% of all meetings are accepted at virtual events in the banking industry. ^[3]
50% of attendees at virtual venture capital events schedule at least one 11 meeting on the virtual event platform. ^[3]
23% of all meetings at hybrid events are sponsor. ^[3]
35% of sponsor meetings are accepted by potential leads at hybrid events. ^[3]
Consider a 35% meeting acceptance rate at events to a 2% meeting acceptance rate with cold calling. ^[3]
Perhaps best of all, sponsors have taken a larger share of meetings at events, growing from 11% to 21% a huge increase!. ^[3]
If a waiter is making $15 an hour in California, do I really need to tip 20%?. ^[5]
99% of speaker panels are representative when it comes to the inclusion of female speakers, while the percentage of representative speaker panels in terms of BIPOC and Black speakers is 86% and 67%, respectively. ^[1]
35 40% of events don’t even have one Black speaker. ^[1]
Streaming experiences can reduce total climate pollution from events by 60. ^[1]
58% to 67% of eventprofs are very likely or completely likely to address sustainability in their meeting plans for 2021. ^[1]
Globally, 67% of eventprofs are including explicit language around safety and security in their meetings and events policy. ^[1]
30% of planners wouldn’t attend in person meetings under any circumstances, and an additional 32.7% would attend only if the meetings were both small and local. ^[1]
A mere 14% have no qualms whatsoever. ^[1]
Most eventprofs believe that in person events will return in the second half of 2021 — 30% are betting on Q3, while 27.5% believe they’ll return in Q2. ^[1]
55% cited safety concerns as the biggest obstacle to hosting live events. ^[1]
Access to a vaccine is the biggest game changer for restarting live events, with 51% of planners noting this as the factor that would make them feel most confident in planning live physical events. ^[1]
61% of medical conference attendees would be uncomfortable traveling to the US to attend a medical conference in the first quarter of 2021. ^[1]
A further 20 percent are “unsure.”. ^[1]
21% of eventprofs believe small and simple meetings will be the most common type of meeting held in 2021, in all formats. ^[1]
, followed by internal meetings at 18%. ^[1]
66.5% of eventprofs plan to use hybrid as their goto format once in. ^[1]
65% of visitors and 57% of exhibitors expect that digital event technology will still have utility after the pandemic ends. ^[1]
Almost three quarters of planners (71%). ^[1]
In 2019, 39% of event professionals agree that ‘engaging attendees’ is the most crucial element of a live event. ^[1]
73% of planners have been able to successfully pivot their event to virtual. ^[1]
57% of attendees believe that they can conduct the majority of their event objectives online. ^[1]
34% of planners consider increased attendance the most positive result of pivoting to virtual, followed by lower overhead costs (27%). ^[1]
43% of virtual event registrants attend live, while 13% attend on demand. ^[1]
Updated in September 2020, the projected growth for meeting, convention and event planners is expected to increase 9% in the USA between 2019. ^[1]
Over 50% of UK event job postings emphasized compliance with regulatory policies. ^[1]
As of March 2020, 90% of event professionals saw some or most of their business gone. ^[1]
2.75% were left unemployed and only 5% were minimally impacted. ^[1]
As of November 2020, 52% of eventprofs have lost income as a result of the pandemic, while 11% have been furloughed and 10% have been laid off. ^[1]
Almost three fourths of planners, or 73.6 %, have become more proficient or much more proficient in tech as a result of the pandemic, which will be important as the industry transitions further to virtual and eventually hybrid events in the coming months. ^[1]
professionals are willing to pay up to $5,000 for virtual event tech, while only 19% are willing to pay more than $15,000. ^[1]
Expected meeting spend for 2021 in North Americais down 6% compared to 2020. ^[1]
Given a 10% increase in budget, 33% of eventprofs would prefer to use the extra funds to improve the on site experience, while 31% would increase the use of technology. ^[1]
Internal team meetings/trainings represent 19% for Europe, 16% for Asia Pacific and 19% for Central/South America. ^[1]
In the US, 53% of attendees participate in corporate and business meetings, 18% in conventions, conferences and congresses without an exhibition floor and 16% in trade shows or conferences with an exhibiting component. ^[1]
6% participated in incentive meetings and 6% in other meetings. ^[1]
The average percentage of corporate event budget dedicated to AV is 27%, but the biggest challenge for corporate planners is staying on budget (44%). ^[1]
76% of corporate planners used their own space to host events in 2019, which means that they will have an easier time securing low risk, socially distant spaces for speakers and presenters or simply facilitating these events from home. ^[1]
In 2019, team building events were the most commonly planned internal event, with 49% of corporate planners indicating that they often plan this type of event. ^[1]
76% of current job ads demand that event professionals be capable of establishing the business value of events. ^[1]
91% measure the success of their events on attendee satisfaction. ^[1]
61% measure according to their specific event objectives and 60% determine results based on staying within budget. ^[1]
28% of eventprofs were able to pivot to virtual profitably, while 10.8% were able to exceed their physical event. ^[1]
39% of planners expected to be able to recoup at least 25 percent of their revenue by pivoting to virtual events in 2020. ^[1]
32% of planners do not charge for or do not make revenue from their virtual events, which will need to change in 2021 if virtual events are to stick around. ^[1]
36% of planners consider engagement their biggest challenge when pivoting to virtual. ^[1]
45.9% of planners rely on in house production for the production aspect of their virtual events, while 32.5% are outsourcing this aspect to external production companies and 21.6% rely on their virtual event tech providers. ^[1]
66% also believe that a low barrier to entry and competition in the virtual event space has become a significant concern. ^[1]
37% of event planners report that social media exposure is a key metric of event success. ^[1]
25% spend between $200 and $1,000. ^[1]
52% of events engage on social media several times a day. ^[1]
The next most effective social media channels for promotion are LinkedIn (26%), Twitter (13%) and Instagram (6%). ^[1]
Social media is used for pre event engagement by 89%. ^[1]
49% use it to engage attendees during the event and 13% for interaction with speakers during educational sessions. ^[1]
38% use social media as a feedback mechanism. ^[1]
Social media campaigns are important to 53% of event planners. ^[1]
31% view it as being important and. ^[1]
15% do not see it as important. ^[1]
The best social channels to build a community and for year round engagement are Facebook (57%), LinkedIn (25%), Twitter (7%) and Instagram (7%). ^[1]
Subject lines under 21 characters generate a 31% higherthan average open rate, yet shorter subject lines account for less than 5% of all emails sent. ^[1]
Open rates of between 60 87% often include the company name in the title with straightforward and honest subjects such as [company name] newsletter, Invitation from [company name] or Upcoming Events at [company name] 2% of all emails. ^[1]
included personalization in the subject line, however, these emails generated 50% higher open rates than those without personalization. ^[1]
Emails in the event and entertainment niche have a 21.21% open rate on average and a 2.33% click. ^[1]
Only 47% of event planners analyze their email or email invitation data. ^[1]
43% are not sure and 33% are not. ^[1]
53% of eventprofs consider themselves comfortable or savvy with virtual event tech. ^[1]
51.5% of planners say that the inability to match live engagement is the most frustrating thing when it comes to sourcing virtual event tech, and 25.4% say cost is the biggest challenge. ^[1]
Most virtual event tech providers either offer or integrate with live streaming tools or platforms (92%), registration tools (86%), and mobile event apps (80%). ^[1]
When it comes to live streaming, the two most common features available from event tech providers are the ability to facilitate both live and prerecorded sessions (75%). ^[1]
The vast majority (58%). ^[1]
Nearly 32% of the remaining platforms offer web based solutions that can be accessed on a browser, presumably also on mobile devices — meaning that at least 90% of providers allow attendees to participate on any device they choose. ^[1]
The most used event app feature is agenda/sessions, used by 98.3% of eventprofs, followed by the sponsors/exhibitors listing (93%) and the speakers listing (89.3%). ^[1]
86% of apps are using AI in some form, which includes chatbots, facial recognition, smart matchmaking, and sentiment analysis. ^[1]
The availability of AIpowered attendee matchmaking in event apps has increased from 41.5% in 2019 to to 67% for both proximity and non proximity based recommendations in 2020. ^[1]
The availability of chatbots decreased to 16.5% from 22.3% last year. ^[1]
57% of app providers include recommendations of nearby places, events, and experiences to attendees, while 65% include personalized session or content recommendations. ^[1]
Most app companies (41%). ^[1]
the number of companies charging by number of attendees decreased by 9 percentage points in 2020, from 30% in 2019 to about 21% in 2020. ^[1]
The majority of app developers, about 76%, say that demand in the event app space is higher than it was last year. ^[1]
Another 21% say that demand is about the same. ^[1]
Only 1% say that demand is lower this year than it was last year. ^[1]
About 54% of event app providers state that clients interact the most with the agenda on their event apps. ^[1]
Another 49% say that clients interact the most with engagement elements, like gamification, live polls and feedback, etc. ^[1]
Value for money is listed by 67% of event planners and for 58% it is important that they are not limited in terms of the number of events or attendees. ^[1]
18.8% of event planners used different event technology providers rather than an allin one solution in 2019, though the pivot to virtual events in 2020 has likely radically changed this. ^[1]
Sponsorships are the primary source of virtual event revenue for 23% of planners. ^[1]
In terms of sponsorship opportunities, the top three features offered by virtual event tech providers are sponsor/exhibitor profiles (78%), analytics/reporting (77%), and banners in high traffic areas (70%). ^[1]
Across all verticals, combo sponsorship packages dominated in 2019, making up 67% of all event packages and combining awareness and value offerings. ^[1]
Nearly 25% of providers don’t offer any sort of analytics for proving sponsor ROI. ^[1]
6% of eventprofs reported closing their businesses as a result of the pandemic while a full 79.5% lost business. ^[1]
Only 14.5 percent of event planning companies experienced no impact from the pandemic. ^[1]
30.5% of companies lost 75 to 90 percent of their business in 2020. ^[1]
Networking is the most effective strategy for event planners to find new clients (66%), followed by social media (45%). ^[1]
Safety standards are the most important venue selection criterion (noted by 56% of planners), while masks/PPE is the least important (noted by only 8% of planners). ^[1]
Only 11% of eventprofs received an insurance payout from their provider following the cancellation of an event, while 45% are not expecting a payout. ^[1]
Mid tier properties are the most popular venue type for 2021, with eventprofs indicating that 37% of events this year will take place in that property type, followed by nontraditional meeting facilities at 16.8%. ^[1]
In 2019, 10% of negotiated hotel room blocks were 50% more expensive than equivalent accommodations on booking sites. ^[1]
Alternative accommodation options with equal or better amenities and within very short distances were priced 25.39% cheaper than negotiated rooms. ^[1]
37% of planners value safety standards above all else when it comes to choosing a destination for their next event. ^[1]
The same criterion for venues ranked as most important for 56% of planners. ^[1]
In a post Covid era, planners have little interest in what destinations normally have to offer – less than 2% consider attractions to be the most important factor when selecting an event destination. ^[1]
According to research, the Compound Annual Growth Rate is predicted at 23.2% from 2020 – 2027 for virtual events. ^[2]

I know you want to use Event Networking and Matchmaking, thus we made this list of best Event Networking and Matchmaking. We also wrote about how to learn Event Networking and Matchmaking and how to install Event Networking and Matchmaking. Recently we wrote how to uninstall Event Networking and Matchmaking for newbie users. Don’t forgot to check latest Event Networking and Matchmakingstatistics of 2024.

Reference

brella – https://www.brella.io/blog/essential-event-stats.
eventmanagerblog – https://www.eventmanagerblog.com/event-statistics.
airmeet – https://www.airmeet.com/hub/blog/what-is-artificial-intelligence-matchmaking-in-events-and-why-is-it-important-in-the-year-2021/.
brella – https://www.brella.io/event-networking-trends.
harborcompliance – https://www.harborcompliance.com/blog/2020/02/28/meaningful-event-networking-matchmaking-meetings-and-more/.
marketwatch – https://www.marketwatch.com/press-release/event-networking-and-matchmaking-software-market-outlook-2024-2028-top-companies-market-size-share-trends-and-future-prospects-details-for-business-development-2024-02-22.

How Useful is Event Networking and Matchmaking

Event networking allows individuals to meet new people, exchange ideas, and build valuable relationships that can lead to potential partnerships or collaborations. It provides a platform for individuals to expand their network, gain industry insights, and unlock new opportunities for growth. In an era heavily reliant on digital communication, face-to-face interactions at events offer a personalized touch that can make a lasting impression and set the foundation for future collaborations.

Moreover, event matchmaking technology has revolutionized the way attendees connect with each other. Gone are the days of awkwardly trying to navigate crowded venues in search of potential contacts. With the rise of matchmaking platforms, attendees can now pre-select individuals they would like to meet based on their professional interests, skills, or goals. This streamlined approach ensures that valuable time at events is spent connecting with the right people, maximizing the potential for meaningful and fruitful conversations.

Furthermore, event matchmaking helps organizers create curated experiences for attendees, ensuring that they make the most out of their time at events. By leveraging data and algorithms to suggest relevant connections, matchmaking platforms enable attendees to meet individuals who can add value to their professional network. This personalized approach not only enhances the overall event experience but also fosters meaningful connections that can potentially lead to long-term collaborations.

In addition to facilitating networking opportunities, event matchmaking plays a crucial role in driving engagement and retention among attendees. By providing personalized recommendations and facilitating introductions, matchmaking platforms help attendees navigate the event landscape with ease, ultimately enhancing their overall experience. This, in turn, can lead to increased satisfaction and loyalty among attendees, prompting them to return for future events.

Ultimately, the usefulness of event networking and matchmaking cannot be understated. As businesses increasingly seek to forge strategic partnerships and collaborations, attending events and leveraging networking opportunities has become a key strategy for growth and success. By connecting with the right people and building valuable relationships, professionals can unlock new opportunities, gain industry insights, and stay ahead of the curve in an ever-competitive marketplace.

In conclusion, event networking and matchmaking are invaluable tools that can help professionals expand their network, gain industry insights, and unlock new opportunities for growth. By leveraging personalized recommendations and facilitating introductions, event matchmaking platforms enhance the overall event experience and drive engagement among attendees. As businesses continue to prioritize building strategic partnerships and collaborations, event networking remains a critical strategy for success in today’s fast-paced business environment.

In Conclusion

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Event Networking and Matchmaking Statistics 2024 – Everything You Need to Know