Are you looking to add Demand Side Platform (DSP) to your arsenal of tools? Maybe for your business or personal use only, whatever it is – it’s always a good idea to know more about the most important Demand Side Platform (DSP) statistics of 2024.
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How much of an impact will Demand Side Platform (DSP) have on your day-to-day? or the day-to-day of your business? Should you invest in Demand Side Platform (DSP)? We will answer all your Demand Side Platform (DSP) related questions here.
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Best Demand Side Platform (DSP) Statistics
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- Programmatic ad spending will reach $59.45 billion in 2019, accounting for 84.9% of the US digital display ad market. [0]
- Advertisers grew their spending on Amazonâs demand side platform by 44% in Q4 2019 compared with Q3 2019, which was the largest quarterly jump of last year, according to the âAmazon Ads Benchmark Reportâ by Tinuiti, a digital marketing agency. [1]
- According to a 2021 study published by Statista, the US was the largest programmatic advertising market worldwide, spending an estimated $70 billion in 2020. [2]
Demand Side Platform (DSP) Latest Statistics
- US Programmatic Digital Display Ad Spending Programmatic advertising will account for 83.5% of all US digital display ad dollars, or $57.30 billion, this year. [0]
- During a 2020 survey carried out among programmatic buyers from the United States, 69 percent of respondents stated that Amazon DSP was best suited to navigate the shift away from third. [3]
- Google Display and Video 360 ranked second, named by 63 percent of respondents. [3]
- Demandside platforms best suited to navigate the shift away from third party cookies according to programmatic buyers in the United States as of August 2020 CharacteristicShare of respondents Exclusive Premium statistic. [3]
- Available to download in PNG, PDF, XLS format 33% off until Jun 30th. [3]
- By 2019, itâs expected that 83.6% of display advertising will be bought and sold programmatically. [4]
- Amazon ownedand operated websitesâincluding IMDb, Kindle, Fire TV and Amazon.com itselfâaccounted for 69% of DSP spend in Q4. [1]
- These ownedandoperated sites also accounted for 78% of all newto brand purchases attributed to DSP spending, up from 71% in the previous quarter. [1]
- Awareness and consideration campaigns accounted for 60% of DSP advertising categories in Q4. [1]
- Amazon Sponsored Products ad spend increased 30% year over year in Q4. [1]
- Plus, sales attributed to these ads grew 21%. [1]
- Costper click growthâor how much it costs to generate one click of the advertisementâgrew 12% in Q4 2018 compared with Q4 2018, according to Tinuiti data. [1]
- Meanwhile, Amazon Sponsored Brands ad spend increased 27% year over year, with clicks growing 38% in Q4. [1]
- Sales attributed to Sponsored Brands ads grew 43%, with CPC declining 8%, according to Tinuiti. [1]
- Sales for manual keyword campaigns for both Amazon Sponsored Products and Sponsored Brands ads were highest for those using exact match keywords (44% and 38%, respectively). [1]
- Phrase keywords saw the highest share of impressions at 50%, whereas exact keywords had the highest allocation of sales at 38% for Q4. [1]
- From the Monday and Saturday of the last full week before Christmas, topofsearch results advertisement placing for Sponsored Products accounted for 59% of all sales attributed to topof. [1]
- The percentage of bids that are won over the bids that were submitted is called a win rate.[4]. [5]
- A connected journey should be the only journey in the new world of advertising How a full funnel approach led to a 20% increase in average order value for a leading mattress retailer. [6]
- Mother’s Day ads drove 35% higher viewership (up 66% year over year). [6]
- According to Zenith’s report , 65% of all money spent on advertising in digital media in 2019 will be traded automatically in programmatic model. [7]
I know you want to use Demand Side Platform (DSP), thus we made this list of best Demand Side Platform (DSP). We also wrote about how to learn Demand Side Platform (DSP) and how to install Demand Side Platform (DSP). Recently we wrote how to uninstall Demand Side Platform (DSP) for newbie users. Donât forgot to check latest Demand Side Platform (DSP)statistics of 2024.
Reference
- emarketer – https://www.emarketer.com/topics/category/demand-side%20platform.
- digitalcommerce360 – https://www.digitalcommerce360.com/2020/02/04/spending-grows-44-for-amazon-dsp/.
- hubspot – https://blog.hubspot.com/marketing/what-is-dsp.
- statista – https://www.statista.com/statistics/1222431/dsps-shirt-third-party-cookies-usa/.
- instapage – https://instapage.com/blog/demand-side-platform.
- wikipedia – https://en.wikipedia.org/wiki/Demand-side_platform.
- acuityads – https://www.acuityads.com/blog/category/demand-side-platform/.
- onaudience – https://www.onaudience.com/resources/dsp-demand-side-platform-definition-how-it-works/.
How Useful is Demand Side Platform
One of the key benefits of using a DSP is the ability to target specific audiences with personalized and relevant messaging. By leveraging the vast amounts of data available online, advertisers can create highly targeted campaigns that resonate with their desired demographics. This level of precision ensures that marketing budgets are spent efficiently, reaching only those users who are most likely to convert.
Moreover, DSPs offer valuable insights into campaign performance in real-time, allowing advertisers to adjust their strategies on the fly. With access to detailed analytics and reporting tools, marketers can gain a deeper understanding of their audience’s behaviors and preferences, enabling them to optimize their campaigns for maximum impact.
In addition, DSPs provide access to a vast network of publishers and ad exchanges, giving advertisers the flexibility to place their ads across a wide range of websites and platforms. This enables brands to reach consumers wherever they are online, ensuring that their messages are seen by a broad audience.
Furthermore, DSPs streamline the process of ad buying, making it more efficient and cost-effective for advertisers. By automating the bidding process and providing a centralized platform for managing campaigns, these platforms save marketers time and resources, allowing them to focus on developing creative content and strategies to engage with their audiences.
However, while DSPs offer many benefits, there are also some potential drawbacks to consider. One concern is the increasing competition for ad space on popular websites and platforms, which can drive up costs for advertisers and make it more challenging to secure placements. Advertisers must be strategic in their approach to bidding and targeting to ensure that they are getting the most value out of their campaigns.
Another potential issue with DSPs is the risk of ad fraud and invalid traffic. With the rapid growth of the digital advertising industry, fraudsters have become increasingly sophisticated in their tactics, creating fake websites and generating bogus clicks to siphon ad dollars from unsuspecting advertisers. Marketers must be vigilant in monitoring their campaigns and working with reputable partners to mitigate these risks.
In conclusion, Demand Side Platforms have certainly proven their worth in the world of digital advertising, offering advertisers a range of benefits that can help them reach and engage with their target audiences more effectively. However, it is important for marketers to be aware of the potential challenges and pitfalls that come with using these platforms, and to take proactive steps to mitigate any risks. In the end, DSPs can be a valuable tool for brands looking to optimize their online advertising efforts and drive meaningful results.
In Conclusion
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