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Best Account-Based Orchestration Platforms Statistics
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- Among six types of content and experiences listed for ABM usage, influencer advocate related content was last in prevalence at only 29%. [0]
- Video content usage has seen an increase since 2019 (40%). [0]
- Video content usage has seen an increase since 2019 (40% marketers). [0]
- Chatbot usage has increased since 2019 (21% professionals). [0]
Account-Based Orchestration Platforms Market Statistics
- However, of the 6,000+ leads per month delivered by marketing, only 5% fell within these key verticals. [1]
- According to Haussegger, the B2B marketer suddenly had to fill a crucial gap in maintaining and building customer relationships. [2]
- As it stands, only 41 percent of respondents have a shared definition of an ICP between sales and marketing. [2]
- Almost 50% of marketing budgets is wasted on generating leads that companies don’t contact. [3]
- And more than 60% of marketing and sales executives complain that inconsistent messaging has a negative impact on B2B customers. [3]
- In addition, it attained 100% ABE account coverage with high. [3]
- Among marketers who use such programs, 97% say they experienced a higher return on investment, according to the Altera Group. [3]
- And, according to an earlier ITSMA study, these programs delivered âthe highest return on investment of any B2B marketing strategy or tactic, primarily through higher close rates and average deal size, and, ultimately, greater customer lifetime value.â. [3]
- As sales increasingly bought into ABE, and as deal win rates increased, sales gave marketing a 99% approval rating on value created. [3]
- In 2019, 7% of marketers reported a decrease in dedicated headcount for ABM teams, showing that this strategy is going mainstream and being implemented within regular processes. [0]
- Only 17% of B2B marketers had implemented a mature ABM program. [0]
- About 43% of marketers were either piloting, measuring or refining their ABM approach. [0]
- 80% of marketers say that the directive to build and formulate their targeted account list is led by the sales team. [0]
- According to ITSMA, 71% of ABM marketers are already using marketing automation. [0]
- 57% of marketing professionals are currently using a combination of demand generation tactics and ABM processes to streamline their marketing efforts. [0]
- 51% of marketers have been doing ABM for 1 6 months to a year, while 49% have been employing ABM programs for two years or more. [0]
- 91% of companies with 1,000+ employees either have a full account based marketing program in place (48%) or a pilot program going (23%). [0]
- The tools required for the success of ABM are CRM (83%), marketing automation (73%), and LinkedIn (60%). [0]
- 34% of marketing professionals are in the planning stages for implementing an account based marketing strategy in the future. [0]
- About 14% of marketers are currently in the process of rolling out an ABM pilot program. [0]
- 65% of marketing professionals describe their ABM strategy somewhat successful in achieving the primary objectives set for it. [0]
- 54% of marketers are focusing most of their ABM efforts on finding and attracting new contacts. [0]
- The other 46% are investing most of their resources in existing accounts and contacts, among which, 27% are working to engage and convert existing contacts and 19% are focused on nurturing and cross marketing to existing accounts. [0]
- 50% of marketing professionals report that social media is the most effective channel to gain competitive advantage, followed by email campaigns (45%) and the use of content or resources (42%). [0]
- 58% of marketers have integrated their demand gen and ABM processes to streamline their marketing efforts. [0]
- Behavioral and intent signals have increased since 2019 from 55% to 63%, showing marketers are placing a greater emphasis on intent data to inform their ABM strategies. [0]
- Of the 63% of marketers using behavioral and intent signals, 33% of them use intent tools to predict/identify new accounts, while 30% inform and identify their ICPs using standard firmographic and technographic data. [0]
- 42% of marketers are personalizing their content to increase account engagement and build long. [0]
- 61% of marketers tailor content to specific industries, while 55% tailor their content to engage accounts in specific roles. [0]
- Some of the major content formats marketers are using include videos (45% marketers), research (46%), infographics (39%), and analyst reports (33%). [0]
- Video content usage has seen an increase since 2019 (40% marketers). [0]
- About 73% marketers use white papers, 72% use case studies. [0]
- Global ABM market size will grow from USD 651.9 million in 2018 to USD 1,196.9 million by 2024, at a compound annual growth rate of 12.9% during the forecast period. [0]
- 60% of marketing professionals have adopted OnetoFew ABM, 50% OnetoOne ABM, and 42% Oneto. [0]
- 5% and 2% more marketers are consuming online webinars and blogs respectively this year compared to 2019. [0]
- 9% less marketers rely on whitepapers this year compared to 2019. [0]
- On average, 29% of marketing budgets were being spent on ABM and 73% of companies expect to increase that figure by an average of 21% before the end of 2020. [0]
- Budgets dedicated to account based marketing went up from 20% in 2019 to 28% in 2020, an increase of 40% year over year. [0]
- On average, ABM budgets account for 36% of digital marketing spend and are growing 9% annually. [0]
- 80% of marketers intend to increase their ABM budget, and 38% plan to grow that budget 10% or more by the end of 2020. [0]
- According to ITSMA and ABMLA, about 64% of marketing professionals expected to increase their ABM staff in 2020. [0]
- 60% of B2B marketers measure success of their ABM programs based on net. [0]
- According to 41% of marketers, lifetime customer value and an accountâs financial information are the two most important pieces of data to collect and track for ABM. [0]
- About 40% marketers believe that engagement history is an important data to track. [0]
- According to 44% and 42% of marketers, metrics based on the account level, such as target account revenue generated, and target account engagement respectively are reportedly the most helpful in measuring the success of an ABM program. [0]
- About 53% of marketers feel that they are seeing an efficient use of their marketing resources. [0]
- 51% of them feel that they are seeing better marketing and sales alignment. [0]
- 67% of marketers use the number of qualified accounts to measure ABM success and 63% of them consider net new accounts they are currently engaging. [0]
- About 50 66% use analytics, event technology, digital advertising, tech for account insights, marketing automation, and intent data. [0]
- About 22% marketers plan to invest in predictive technologies and 21% in ABM platforms. [0]
- 49% of marketing professionals use their existing tech stack to target certain accounts. [0]
- The most common channels used in 2020 for ABM include email (94% marketers) & account based advertising (69% marketers). [0]
- About 53% of marketers use direct mail and 39% of them use chatbots and personalized web content. [0]
- Chatbot usage has increased since 2019 (21% professionals). [0]
- Personalized website content also increased since 2019 (36% professionals). [0]
- 37% of marketers find it challenging to get adequate budget and resources dedicated to account. [0]
- Marketing and sales alignment is another top challenge for 32% of marketers who recognize that the two working in harmony is essential to ABM success. [0]
- Data quality issues present a major obstacle for 29% of marketers to overcome. [0]
- About 62% marketers report that less than 25% of the marketing budget is currently being dedicated to account. [0]
- Only 13% of those surveyed are operating with budgets that represent greater than 50% of the overall marketing budget. [0]
- About 35% of marketers cite it as one of their biggest ABM. [0]
- ABM drives ROI.97% of marketers achieved higher ROI with ABM than with any other marketing initiatives according to Alterra Group. [4]
- ABM is superior to other marketing efforts.84% of marketers say account based marketing strategies outperform other marketing investments. [4]
- Marketing generates 208% more revenue in companies that have aligned their sales and marketing teams. [4]
- 27% of survey respondents said they were devoting between 11% and 30% of their total marketing budget to ABM. [5]
- SiriusDecisionsâ 2016 State of Account Based Marketing Study More than 70% of survey respondents said they expect their marketing technology budget to increase slightly (50%) or greatly (20%). [5]
- From the marketers surveyed, 57% of respondents said they expect their marketing budget to increase in 2017. [5]
- Comparatively, only 14% of marketers surveyed said they expected their marketing budgets to decrease. [5]
- [Tweet â57% of @Gartner_Inc survey respondents expect their #marketing budgets to increase in 2017.â]. [5]
- Almost 85% of marketers who measure ROI describe account based marketing as delivering higher returns than any other marketing approach, with half of those marketers citing significantly higher returns. [5]
- [Tweet â~85% of marketers tell @ITSMA_B2B that #ABM delivers higher ROI than any other #marketing approach.â]. [5]
- When asked, âDoes your organization use content marketing?â nearly 90% replied âYesâ from more than 1,100 respondents. [5]
- A survey from Bizible found that âmarketers doing ABM are about 40% more likely to report alignment with their sales team compared to marketers not doing ABM.â. [5]
- While nearly nine out of ten B2B companies say that data quality is an important factor in their sales and marketing decisions, only 38% are leading with accountbased marketing campaigns that rely on high quality data and effective personalization. [6]
- According to TOPOâs Account Based Benchmark Report, 86% of marketers say their account based strategies win more clients than traditional methods while 80% say ABM improves customer lifetime value and 76% report higher ROIs. [7]
- 87% of marketers that measure ROI say ABM outperforms every other marketing investment. [8]
- According to Wyzowlâs State of Video Marketing Survey, 80% of video marketers say video has directly helped increase sales. [8]
Account-Based Orchestration Platforms Software Statistics
- By 2021, over 50% of all sales phone calls will be analyzed by software 58. [0]
- Data quality is a key factor when choosing ABM software but none of them can deliver 100% accurate data in real time, all the time. [7]
Account-Based Orchestration Platforms Latest Statistics
- The tool is designed to create audiences in Google Ads, Display & Video 360 and other similar platforms using the platform’s predicted account, persona, buying stage and behavioral data. [9]
- One client, for instance, identified three verticals that made up 80% of its customer installed base. [1]
- For example, bestinclass accountbased programs yield a 75% increase in ACV and a 150% increase in LTV via account. [1]
- Then, fill gaps in the data by acquiring or appending records until 100% of the target accounts and at least 70% to 80% of buyer personas are represented in the database. [1]
- Given constant changes in business and personal information, target account list accuracy declines at a rate of 20% or more each year. [1]
- Set an objective to maintain 100% coverage of the target accounts and 70% to 80% coverage of key stakeholder contacts. [1]
- For example, if 40% of accounts lack contacts that match buyer personas, this gap in the data will need to be closed or significantly narrowed. [1]
- Surprisingly, 22 percent of respondents said they were not commercially impacted or were, in fact, impacted positively. [2]
- As reported in the research, 57 percent of respondents say that they have implemented or plan to implement an ABM plan. [2]
- Look at the overwhelming evidence More than 80% of the visitors to a website are unlikely to be potential customers. [3]
- Moreover, 60% of companies admit that generating customer responses is âsomewhat or very challenging,â while 40% say that the challenge of getting responses from prospects has increased sharply. [3]
- Its scaled ABE initiative increased unique visitors to Salesforce.com by 212% and close rates by 15%. [3]
- Salesforce’s strategic ABE program, though more recent, has increased pipeline generation by 45% yearoveryear and average deal size by 53% yearover year from the top 15 retail and consumer industry accounts. [3]
- More than 50% of the ABE programs we identified failed initially; that was true of both the strategic and scaled varieties. [3]
- While data issues and poor measurement also plagued 50% of the strategic ABE programs that failed, the lack of clarity around strategy affected almost 60% of scaled ABE programs. [3]
- Ultimately, 67% of the strategic ABE programs and 75% of the scaled ABE programs covered in our discussions went on to succeed after companies regrouped to address these challenges. [3]
- Over time, DXC saw web traffic from the strategic accounts rise by 33%. [3]
- According to a study by Sirius Decisions, about 70% of B2B companies were already focusing on driving ABM programs. [0]
- Account based programs would grow by 150%. [0]
- Marketers strongly agree that personalized content (56%) and advanced data management (43%). [0]
- About 50% respondents had their ABM initiatives in place for more than a year. [0]
- Another 25% got started within the past 6. [0]
- Other responses include Firmographic 68%, Technographic 35%, Behavioral/Intent Signals 55%, Predictive 26%. [0]
- 98% of respondents are currently using or plan to use ABM strategies. [0]
- About 20% of these companies have plans to get started in the next six months. [0]
- 1.4% of companies seeing positive ROI were 3x as likely to have a dedicated head of ABM compared to 2.3% of companies showing no/low ABM ROI. [0]
- Another 22% have a measurable strategy in place. [0]
- Marketers representing companies with strategies sophisticated enough to be considered âbestin classâ represent about 22%. [0]
- 20% prioritize their ABM efforts over their traditional demand generation efforts. [0]
- 56% tailor content to address the specific challenges and needs. [0]
- 59% of professionals use ebooks and 57% use articles/blogs. [0]
- Online webinars (76%), blogs (60%), and whitepapers (42%). [0]
- Asking peers (31%) is still a frequent source of insight, but especially within online communities (40%). [0]
- Companies that see strong ROI from ABM were 2x as likely to plan to increase their investment in direct mail in 2020. [0]
- Marketers said that they planned to increase the budget by an average of 21.3% and staff by 19.3%. [0]
- Other responses include number of qualified accounts (52%), contribution to pipeline revenue (50%), and win rate (50%). [0]
- 46% measure success based on pipeline velocity while 41% measure it based on account engagement score. [0]
- Only 29% of companies are measuring Marketing Qualified Accounts and the vast majority (57%). [0]
- 73% of respondents saying it has greatly exceeded their organizationâs expectations. [0]
- The top three areas where companies with g strong ROI are investing include direct mail (63.6%), content (54.6%), and target account selection (52.3%). [0]
- More than 70% of people use the basic tools of email, website, CRM, and social media. [0]
- By 2020, 33% of SDR interactions will be handled by bots. [0]
- Forrester Research predicts that because of COVID19 and social distancing, facetoface interactions in a sales cycle will decrease to 5 15% of the total engagement a seller has. [0]
- About 50% are using measurement and reporting tools, while 44% are using intent monitoring tools. [0]
- About 35% are using campaign execution and orchestration tools. [0]
- According to Gartner, 30% of all sales teams would be using AI by 2020. [0]
- And according to McKinsey, 40% of all sales activities can be automated using AI. [0]
- For companies just starting off ABM programs, lack of budget (42.7%), lack of ability (38.5%), and lack of tech/tools (33%). [0]
- Other major challenges include lack of internal resources (36%), personalization at scale of target accounts, and proving ROI/attribution (31%). [0]
- In 2020, 75 percent of Sysdig’s global customers’ containers are orchestrated on Kubernetes. [10]
- Open Shift takes the second place with 15 percent, an increase up from 9 percent in 2019. [10]
- Available to download in PNG, PDF, XLS format 33% off until Jun 30th. [10]
- This metric was up from 19% in 2015. [5]
- Over 70% of the survey respondents said they spent more of their budgets on ABM in 2016. [5]
- âItâs likely that these spending patterns will continue in 2017,â the research states. [5]
- Our ABM superheroes at WP Engine used the Terminus account based advertising platform to generate 28% more new opportunities from target accounts. [5]
- As a result of their ABM campaign, WP Engine saw Engagement from 93% of the accounts on their target list. [5]
- A 59% increase in open rates (from 27% to 43%). [5]
- A 29% increase in reply rates (from 4.9% to 6.3%). [5]
- By 2025, 60% of B2B companies will have fully adopted a data driven approach to sales. [6]
- 85% of Fortune 500 government and military companies 2. [11]
- 57% of Fortune 500 logistics and transportation companies 3. [11]
- 62% of Fortune 500 media and technology companies 4. [11]
- 50% of Fortune 500 airlines 5 68% of Fortune 500 commercial banks. [11]
- 6 58% of Fortune 500 telecom companies. [11]
- Employers created a central app environment and automated policy processes, resulting in a 40% increase in 3 year sales and a better customer experience. [11]
- Validated dataLeadiro uses its own unique Contact Validity Score algorithm to ensure all contacts meet a 95% score or higher. [7]
- Use more than 20 data sources including firmographic, technographic, and intent data to efficiently spend your content syndication budget on accounts that are trending and more likely to convert. [7]
- Routing improved conversation rates on high priority MQLs by over 50%. [12]
- Todaysâ B2B buyers are anonymous (70% happens before they talk to sales). [13]
I know you want to use Account-Based Orchestration Platforms, thus we made this list of best Account-Based Orchestration Platforms. We also wrote about how to learn Account-Based Orchestration Platforms and how to install Account-Based Orchestration Platforms. Recently we wrote how to uninstall Account-Based Orchestration Platforms for newbie users. Donât forgot to check latest Account-Based Orchestration Platformsstatistics of 2024.
Reference
- toolbox – https://www.toolbox.com/marketing/marketing-automation/articles/75-account-based-marketing-abm-statistics-every-marketer-should-know/.
- gartner – https://www.gartner.com/en/articles/the-account-based-everything-framework.
- marketingmag – https://www.marketingmag.com.au/hubs-c/feature-digital-and-account-based-marketing-picks-up-tempo-in-australian-b2b-marketing-interview-with-andrew-haussegger/.
- bcg – https://www.bcg.com/publications/2020/from-abm-to-account-based-engagement.
- marketo – https://www.marketo.com/account-based-marketing/.
- terminus – https://terminus.com/blog/17-abm-statistics-for-2017/.
- trendemon – https://trendemon.com/category/abm/.
- ventureharbour – https://www.ventureharbour.com/account-based-marketing-tools/.
- lakeonedigital – https://lakeonedigital.com/hubspot-account-based-marketing/.
- abminaction – https://abminaction.com/abm-in-the-news/6sense-launches-retargeting-tool-for-account-based-orchestration-platform/.
- statista – https://www.statista.com/statistics/1224681/container-orchestration-usage-share-worldwide-by-platform/.
- redhat – https://www.redhat.com/en/technologies/cloud-computing/openshift.
- ringlead – https://www.ringlead.com/.
- econsultancy – https://econsultancy.com/a-day-in-the-life-of-latane-conant-cmo-of-abm-orchestration-platform-6sense/.
How Useful is Account Based Orchestration Platforms
One of the key benefits of Account Based Orchestration Platforms is their ability to integrate with existing CRM systems, allowing teams to access and manage all of their customer data in one place. This not only saves time and reduces the risk of errors, but also provides a more holistic view of each account, enabling teams to better understand their needs and preferences.
Another important feature of these platforms is their ability to automate campaign execution and delivery. This means that marketing and sales teams can spend less time on manual tasks, such as setting up emails and following up with leads, and more time on strategic activities that drive business growth.
Furthermore, Account Based Orchestration Platforms offer advanced analytics and reporting capabilities, providing teams with valuable insights into the performance of their campaigns and the impact on key metrics such as pipeline growth and revenue. This data can help teams make informed decisions about their strategies and make adjustments where necessary to optimize results.
Additionally, Account Based Orchestration Platforms enable teams to create personalized content and messaging for different accounts, based on their specific needs and challenges. This level of customization not only helps to improve engagement and conversion rates, but also allows teams to build stronger relationships with key accounts and position themselves as trusted partners.
Overall, Account Based Orchestration Platforms can be highly useful for marketing and sales teams looking to drive growth and increase their ROI. By offering a range of features and capabilities that streamline processes, improve efficiency, and provide valuable insights into campaign performance, these platforms can help companies better target and engage with their key accounts, ultimately leading to increased revenue and business success.
In Conclusion
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