Affiliate Marketing Statistics 2024 - Everything You Need to Know

Are you looking to add Affiliate Marketing to your arsenal of tools? Maybe for your business or personal use only, whatever it is – it’s always a good idea to know more about the most important Affiliate Marketing statistics of 2024.

My team and I scanned the entire web and collected all the most useful Affiliate Marketing stats on this page. You don’t need to check any other resource on the web for any Affiliate Marketing statistics. All are here only 🙂

How much of an impact will Affiliate Marketing have on your day-to-day? or the day-to-day of your business? Should you invest in Affiliate Marketing? We will answer all your Affiliate Marketing related questions here.

Please read the page carefully and don’t miss any word. 🙂

On this page, you’ll learn about the following:

Best Affiliate Marketing Statistics

Best Affiliate Marketing Statistics

☰ Use “CTRL+F” to quickly find statistics. There are total 602 Affiliate Marketing Statistics on this page 🙂

Affiliate Marketing Benefits Statistics

Just under two thirds (65%). ^[0]

Affiliate Marketing Usage Statistics

Blogging affiliate marketing statistics further show blogs have become an integrated part of affiliate marketing strategies which is why their usage has grown by 175%. ^[1]

Affiliate Marketing Market Statistics

Nearly 65% of affiliate marketers generate traffic by blogging. ^[1]
94% of publishers use multiple affiliate marketing networks. ^[1]
Affiliate marketing is responsible for 16% of global ecommerce sales. ^[1]
At the same time, increased affiliate marketing passive income incentivizes those publishers (84%). ^[1]
Brands around the world have become so dependent on affiliate marketing that 81% of them use such programs. ^[1]
Affiliate marketing industry trends show that fashion accounts for 23% of all affiliate programs and is the leader in the industry. ^[1]
Affiliate marketing statistics further show that 83% also use it to increase overall brand awareness. ^[1]
Affiliate marketers are not necessarily bloggers, but seeing how effective content marketing is, 64.48% of them rely on good content to boost their campaigns, as blogging stats reveal. ^[1]
Blogging affiliate marketing statistics further show blogs have become an integrated part of affiliate marketing strategies which is why their usage has grown by 175%. ^[1]
Successful affiliate marketers further report a 240% revenue increase thanks to content marketing. ^[1]
More than 40% of marketers in the country say affiliate programs are their top customer acquisition channel. ^[1]
The reputation of the affiliate marketing program influences their decision with 15.97%, the tracking platform with 11.58%, while merchant reputation has a 10.14% impact on the final decision. ^[1]
Revenue from affiliate marketing is increasing year after year, and according to the affiliate marketing industry report, it reached $6.4 billion in turnover in 2019 alone. ^[1]
Since 2015, affiliate marketing revenues jumped 52% and the market is projected to expand to $6.8 billion by the end of 2020. ^[1]
Affiliate marketing spending increases at an annual rate of 10% with retailers accounting for 25%. ^[1]
Global affiliate marketing statistics show that the industry is currently estimated to be worth $12 billion. ^[1]
Another proof that affiliate marketing is becoming a massive global industry is that digital media have no problem allocating 15% of their revenue for it. ^[1]
The top affiliate marketers show strong favoritism towards ShareASale which leads the market share with 55.7%. ^[1]
Affiliate marketing statistics further point to Rakuten LinkShare as the second favorite affiliate network for marketers with a 40.64% market share, followed by Avangate with a 31.08% share, and eBay Network with 30.32%. ^[1]
Paid searches, for example, drive 20% of online orders which is nearly the same as orders delivered by other techniques such as email marketing. ^[1]
Affiliate marketing statistics show that the industry generates around 16% of all ecommerce sales globally. ^[1]
Affiliate marketing statistics show 73% of merchants believe affiliate marketing programs meet their revenue expectations. ^[1]
Around 65% report they are happy with the fruits of their investment while affiliate marketing stats reveal the size of their annual revenue ranges from 5% to 20%. ^[1]
More good news is that 60% of large merchants generated affiliate marketing earnings amounting to $5 million or more by investing smartly in the right affiliates. ^[1]
Affiliate marketing facts suggest that nearly 90% of publishers expect to see a steady flow or a significant increase in their affiliate revenue further emphasizing the effectiveness and reliability of affiliate marketing. ^[1]
Meanwhile, a whopping 91% of merchants plan to keep or increase their affiliate marketing budgets, according to a report by Viglink. ^[1]
Those that make more than $50,000 annually, according to affiliate marketing stats, comprise as little as 9% of all professionals in the industry. ^[1]
Affiliate marketing spending is projected to grow by over 10% in the next couple of years. ^[2]
Globally, the USA has the largest market share in the affiliate industry, with over 39% share. ^[2]
Affiliate marketing accounts for over 16% of all eCommerce orders in the USA and Canada. ^[2]
Nearly 65% of affiliate marketers worldwide generate traffic by blogging alone. ^[2]
Affiliate marketing accounts for over 15% of all digital media revenue. ^[2]
Statistics reveal that 94% of publishers use multiple affiliate marketing networks. ^[2]
The latest affiliate marketing trends show that 94 percent of publishers are using multiple affiliate marketing networks, according to Affise. ^[2]
BloggingX reveals that 40 percent of marketers worldwide consider affiliate marketing a crucial skill to learn. ^[2]
According to Get Cake, 79 % of marketers use affiliate marketing to engage existing customers. ^[2]
Statistics from the same source further show that 83% of affiliate marketers also use it to increase overall brand awareness. ^[2]
65 % of affiliate marketers rely on content marketing to generate traffic, according to. ^[2]
Global affiliate marketing statistics from Backlinko reveal that 40% of US merchants report affiliate programs as the top customer acquisition channel. ^[2]
That’s why product relevance, at 18.5%, is the leading factor for marketers to choose a program. ^[2]
The affiliate marketing program’s reputation influences their decision, while merchant reputation has a 10 % impact on the final decision. ^[2]
Affiliate marketing trends from reveal that over 65% of affiliate marketers connect with their customers on social media. ^[2]
Furthermore, affiliate marketing trends reveal that at present, 67% of affiliate marketers already use social media such as Instagram and Facebook, and Twitter to connect with their audience. ^[2]
Affiliate marketing research from CyberCash Worldwide indicates that 74% of US online shoppers check multiple affiliate websites before deciding on a purchase. ^[2]
Over 73% of merchants believe affiliate marketing programs meet their revenue expectations. ^[2]
This mark is close to 73% of marketers satisfied with the revenue generated through affiliate marketing. ^[2]
According to BloggingX, 65% of merchants report an annual affiliate marketing revenue of up to 20%. ^[2]
Furthermore, affiliate marketing stats reveal that the size of their annual revenue ranges from 5% to 20%, and close to 60% of merchants generated earnings amounting to $5 million or more by investing smartly. ^[2]
Fetch Profits reported that more than 80% of marketers expect their affiliate marketing revenue to stay the same or increase shortly. ^[2]
Furthermore, according to the same source, 90% of merchants plan to keep or increase their affiliate marketing budgets. ^[2]
According to Investopedia, just about 9% of affiliate marketers today make more than $50,000 a year. ^[2]
According to Statista, affiliate marketing is a multi billion dollar industry, and spending in the U.S. alone is expected to reach over $8 billion by the end of 2024. ^[2]
This trend shows that affiliate marketers will likely continue to thrive in 2024 going forward. ^[2]
Stats reveal affiliate marketing is estimated to be worth $12 billion globally. ^[2]
Affiliate marketing statistics from reveal that the industry is currently estimated to be worth $12 billion. ^[2]
Statistics from Appsero show that ShareASale holds the largest share of the global affiliate marketing market with a 55% market share. ^[2]
Rakuten Linkshare is the second favorite affiliate network for marketers with a 40% market share, followed by Avangate with a 31% share. ^[2]
For example, paid searches drive 20% of online orders, which is nearly the same as other techniques such as email marketing. ^[2]
Affiliate marketing statistics from reveal that Affiliate marketing is responsible for 16% of global eCommerce sales globally. ^[2]
According to Statista, affiliate marketing spending in the U.S. alone is expected to reach $8.2 billion by 2024, more than triple what it was 10 years earlier. ^[3]
Globally, it was estimated in the Awin Report that advertisers invested $13 billion in affiliate marketing in 2017. ^[3]
These numbers together with the consistent upward trend demonstrate that affiliate marketers will likely continue to thrive in the 2020s and beyond. ^[3]
According to a Forrester report commissioned by Rakuten, 81% of advertisers and 84% of publishers use affiliate marketing. ^[3]
And over half of the affiliate publishers surveyed in the same report stated that affiliate marketing accounted for more than 20% of their annual revenue. ^[3]
Over 80% of them also devote more than 10% of their marketing budgets to affiliate programs. ^[3]
Business (25%) and marketing (20%). ^[3]
While SEO and blogging are obviously intertwined, it’s interesting that email marketing is only in 4th place (41%). ^[3]
In the benchmark report by AffStat, 35% of the affiliates disclosed an annual revenue of at least $20,000 derived from their affiliate marketing efforts. ^[3]
Based on Google Trends data, worldwide search for the keyword “affiliate marketing” has steadily increased in the past five years, peaking at 100% in June 2021. ^[4]
Statistics show that by 2024, the affiliate marketing industry is expected to reach an estimated worth of $12 billion. ^[4]
Meanwhile, affiliate marketing spend in the United Kingdom reached about $828 million in 2020, which is about 10% higher than the affiliate marketing expenditure in 2019. ^[4]
The results of a 2016 survey show that 90% of merchants and advertisers say that they consider affiliate marketing an essential part of their marketing strategy. ^[4]
Of the respondents polled, more than 80% run an affiliate marketing program to improve website traffic and increase sales. ^[4]
Also, over 80% of the advertisers set aside about 10% of their marketing budget for affiliate marketing. ^[4]
Affiliate marketing generates about 15% of the revenues from digital marketing channels. ^[4]
Over 84% of publishers join affiliate marketing. ^[4]
A whopping 94% of publishers join 2 or more affiliate programs, while 39% and 20% of publishers use 3 or more and 5 affiliate marketing programs, respectively. ^[4]
About 18% of marketers say that they look at the type of product before choosing an affiliate marketing program. ^[4]
Awin takes the second spot with a 10.2% market share, while Rakuten ranks third with 5.0%. ^[4]
However, results from another research by Datanyze, which includes Amazon Associates publisher link, show Amazon Associates ranking on the top with almost half of the market share at 44%. ^[4]
Coming in at the second spot is Awin’s 11.95% market share, followed by Rakuten, which has a 7.69% market share of publisher links. ^[4]
Many of the most successful affiliate marketers also claim that they experienced an increase of up to 240% in revenue by releasing useful content. ^[4]
There are about 54% male publishers and 43% female affiliate marketers. ^[4]
People within the 35 to 44 age group make up 32% of the total affiliate marketing industry. ^[4]
Other affiliate marketer age groups include 45 to 54 (22%) and 55 to 64 (9%). ^[4]
On the lower end, 5% of marketers are 18 to 24, while 3% are above 65 years old. ^[4]
A report published by Forrester forecasts that US affiliate marketing spend will have an annual growth rate of 10% between 2015 and 2020. ^[5]
In a 2016 survey, advertisers admitted that most of them (80%). ^[5]
Rakuten Advertising While publishers generate most of their revenue from advertising, 15% of their total revenue now comes from affiliate marketing. ^[5]
Japan has a 15% domestic market growth each year. ^[5]
In the book Kickstart Your Own Affiliate Marketing Business, it’s said that affiliate marketing is a complicated channel that generates anywhere between 5% to 25% of the world’s biggest brands. ^[5]
Viglink Affiliate marketing industry statistics show that affiliate marketing accounts for 7.5% of total digital spend among retailers. ^[5]
According to PayScale, the average salary of an affiliate marketer is $51,639 per year. ^[5]
22 respondents said they only make $20,000 or less which makes up 18.80% of all surveyed marketers. ^[5]
In 2016, nearly 90% of surveyed advertisers said that affiliate programs are important for their overall marketing strategy. ^[5]
However, the same source is quick to point out that 64% of publishers report that they were unable to meet their affiliate marketing revenue targets. ^[5]
77% of publishers acknowledged that the revenue generated from affiliate marketing programs from 2015 to 2016 increased or remained consistent. ^[5]
According to an affiliate marketing industry report, the fashion category has the most number of affiliate programs at 18.70%. ^[5]
Forbes 81% of advertisers and 84% of publishers include affiliate marketing as part of their overall marketing strategy. ^[5]
In contrast, 3% of advertisers and 3% of publishers say that they don’t have any plans on including affiliate marketing in their strategy in the near future. ^[5]
84% of all marketers work with influencers in some capacity. ^[5]
16% of ecommerce sales in the US and Canada are generated via affiliate marketing. ^[6]
24% of affiliate marketers’ revenue is generated from the telecom and media niche. ^[6]
The United States accounts for 68.83% of affiliate marketers’ traffic source, followed by Europe with 13.39% and the United Kingdom with a traffic share of 4.46%. ^[6]
38% of marketers agree that affiliate marketing is one of the best strategies to acquire new customers. ^[6]
16% of online orders are driven by affiliate marketing. ^[6]
15% of digital media revenue is generated by affiliate marketing. ^[6]
The impact of affiliate marketing on the US market is estimated to reach $70 billion in sales. ^[6]
In 2020, the annual affiliate marketing spending was estimated to be at $12 billion. ^[6]
The US accounts for 39% of the affiliate marketing market share. ^[6]
Over 50% of affiliate marketing traffic is generated from mobile devices. ^[6]
The number of affiliate marketing publishers that applied on Amazon increased by 150% in July of 2020. ^[6]
73% of merchants agree their revenue expectations were met by using affiliate marketing. ^[6]
As of 2021, 81% of marketers are utilizing affiliate marketing to generate more revenue. ^[6]
65% of merchants can earn up to 20% in annual revenue through affiliate marketing. ^[6]
91% of merchants carefully and effectively plan their budget for affiliate marketing. ^[6]
Meanwhile, 94% of publishers do not stick to just one affiliate marketing network. ^[6]
According to 76% of publishers, the best benefit of affiliate marketing is it is easy to monetize. ^[6]
20% of publishers’ annual income is generated from affiliate marketing. ^[6]
90% of advertisers agree that affiliate marketing plays a crucial role in digital marketing strategy. ^[6]
15%–30% of advertisers’ total sales are generated from affiliate marketing. ^[6]
54.23% of affiliate marketers are men and 42.97% are women. ^[6]
31.86% of affiliate marketers are between 35 to 44 years old. ^[6]
64.48% of affiliate marketers generate the most traffic from quality blog content. ^[6]
18.15% of affiliate marketers agree that relevance is the most important factor to consider when choosing a product. ^[6]
Only 3.2% of affiliate marketers earn more than $150,000 annually. ^[6]
The majority of affiliate marketers (48.32%). ^[6]
12% of affiliate marketers generate $75,000 in affiliate income alone. ^[6]
83% of affiliate marketers raise brand awareness through affiliate marketing. ^[6]
1% to 5% is the average conversion rate affiliate marketers can achieve. ^[6]
48.69% of affiliate marketers prefer direct payments. ^[6]
55.5% of affiliate marketers worked from home before the COVID. ^[6]
Affiliate marketing spending is bound togrow by 10%in the next few years. ^[7]
Well crafted affiliate marketing programs can boost revenue by a staggering 30%. ^[7]
Together with email marketing, AM is one of the largest sources of online income, accounting for over16% of all ecommerce orders in the USA and Canada. ^[7]
Since 2015, revenue from affiliate marketing programs grows by 10% annually. ^[7]
AM generates at least as much as email marketing, contributing to about 15% of the total revenue made through digital marketing efforts. ^[7]
Mind you, these numbers are to be updated soon and it is very likely that in 2019 affiliate marketing already overtook email. ^[7]
A study from 2015 revealed that 18.70% of all affiliate marketers promote fashion products and services. ^[7]
Sports and outdoor activities follow with 14.60%, while health and wellness marketers account for 11.10%. ^[7]
The biggest share, 31.86% are aged 35 44, while nearly 12% of all affiliate marketers are aged 55 and above. ^[7]
Given the fierce competition in most marketing niches, you can imagine that reaching 2% or 3% conversion is valuable knowledge that is deemed best when guarded well. ^[7]
39% rely on three separate networks to procure products and earn commissions, while the hefty 20% work with five or more affiliate marketing companies. ^[7]
The global worth of the affiliate marketing industry is estimated at around $12 billion. ^[0]
The spending on affiliate marketing makes up 16% of all online orders. ^[0]
SEO is the number one global traffic source for affiliate marketers with 69.22%. ^[0]
The search for ‘affiliate marketing’ rose over 200% between 2015 and 2020. ^[0]
Data from CJ Affiliate’s report shows that affiliate marketing consumers spend much more than the average buyer, with the typical online order 31% higher for this type of customer. ^[0]
Similarly, the average order value is 21% bigger for affiliate marketing consumers. ^[0]
And it’s not the most extreme example either —according to YouTube affiliate marketing statistics, James Charles, a famous makeup vlogger, earns approximately $20 million annually. ^[0]
Just under two thirds (65%). ^[0]
Some of the top markets for gaming affiliates include the UK (43%), the US (33%), and Asia (23%). ^[0]
Based on the affiliate marketing stats, 10.14% also look at the merchant’s reputation, while for 11.58%, the tracking platform is of utmost importance. ^[0]
Finally, 6.49% tend to consider relevant marketing terms and conditions. ^[0]
First, we have email marketing with 41.47% and finally Pay per Click with 34.28%. ^[0]
Affiliate marketing statistics further show that there was a 150% increase in the number of Amazon’s affiliate program publishers that applied in July 2020. ^[0]
For the whole of 2020, the annual spending on affiliate marketing was estimated at $12 billion. ^[0]
The global worth of the affiliate marketing industry is estimated to be around $12 billion. ^[0]
That translates into 39% of the total affiliate marketing market. ^[0]
Mobile affiliate marketing statistics show that mobile traffic already was one of the high generating sources of affiliate marketing in 2017 when the market’s spending on smartphones rose by 49%. ^[0]
The first one is by far the largest, with a 44.68% market share. ^[0]
The next in line, CJ Affiliate, only has a 7.84% market share. ^[0]
As few as 3% of overall affiliate marketers earned over $150,000 per year. ^[0]
According to an Affiliate Marketing Benchmark report, 9% of the marketing budget goes for PPC. ^[0]
Paid display, social media, and traditional marketing take up the highest percentage (combined 43%). ^[0]
Given that affiliate marketing accounts for 15% of the total digital media industry revenue, this is a big problem. ^[0]
According to the affiliate marketing earnings statistics from PayScale, the annual passive income people in this branch have is $51,217. ^[0]
However, the bottom 10% of marketers earned $37,000, while the top 10% had $71,000. ^[0]
The global affiliate marketing industry is worth over $17 billion Affiliate marketing is a top revenue source for 31% of publishers Affiliate marketing is the most successful channel for 20% of brand marketers. ^[8]
56% of affiliate programs increased revenue during the Covid 19 lockdown 81.2% of affiliate marketers make more than $20,000 annually. ^[8]
31% of publishers say that affiliate marketing is one of their top three sources of revenue. ^[8]
Affiliate marketing is the most important customer acquisition channel for 20% of brand marketers. ^[8]
The fashion industry dominates affiliate marketing, accounting for 19% of programs. ^[8]
The fastest growing product category for affiliate marketing is toys, with 109% growth in the last year. ^[8]
The highest share of affiliate marketing revenue comes from the retail industry, with 43%. ^[8]
But 59% of brands and marketing agencies also use influencers as affiliates. ^[8]
The Amazon Associate Program dominates the affiliate marketing space with a 43% market share. ^[8]
There are several ways you might get paid as an affiliate marketer, but 99% of programs offer a CPA model. ^[8]
According to a survey of STM forum users, 81.2% of affiliate marketers are making over $20,000 per year. ^[8]
Over 80% of brands use affiliate marketing programs. ^[9]
Affiliate marketing worldwide spend is increasing at a 27% Compound Annual Growth Rate or CAGR. ^[9]
Influencers receive a 1 10% commission for affiliate marketing with Amazon. ^[9]
15% of the total digital media revenue is generated from affiliate marketing. ^[9]
In recent years, the content pool generated by affiliate marketers has grown by 175%. ^[9]
According to 38% of all marketers, affiliate marketing is among the top customer acquisition methods. ^[9]
Fashion is the biggest niche in affiliate marketing accounting for 23.27% of all affiliate programs on the web. ^[9]
Vouchers made up 30% of U.S. affiliate marketing sales in 2018. ^[9]
Affiliate marketing generates 16% of all e commerce sales in the U.S. and Canada. ^[9]
Amazon Associates remain dominant in the affiliate marketing landscape with a market share of 42.85%. ^[9]
While content marketing costs 62% less than ads, it’s known to generate as much as 3 times more leads. ^[9]
65% of merchants that use via affiliate marketing said that it produced 5 20% of their annual revenue. ^[9]
Search ads, display ads, email, and tech partners are responsible for only 1% of affiliate marketing sales each. ^[9]
Although “pay per call” affiliate marketing is more intensive, it’s enjoying a high conversion rate of 10. ^[9]
Over 80% of Brands Use Affiliate Marketing Programs Affiliate marketing continues to increase in popularity among advertisers, in part due to its performance. ^[9]
of brands and 84% of publishers leverage affiliate marketing. ^[9]
According to one study that tracked U.S. affiliate marketing expenditures , the U.S. affiliate marketing spend will likely reach $8.2 billion by 2024 up from $5.4 billion in 2017. ^[9]
Affiliate marketing worldwide spend is increasing at a 27% Compound Annual Growth Rate. ^[9]
In five years, affiliate marketing’s popularity ranking soared from only around 25 to 100 worldwide, an increase of 300%!. ^[9]
15% of the total digital media revenue is generated from affiliate marketing. ^[9]
U.S. affiliate marketing spending increases annually by 10.1%, indicating that affiliate marketing is becoming more widely accepted by mainstream media publishers. ^[9]
In recent years, the content pool generated by affiliate marketers has grown by 175%. ^[9]
Further analysis predicted that affiliate marketing will influence up to 14% of online purchases in the U.S. this year. ^[9]
Vouchers made up 30% of U.S. affiliate marketing sales in 2018. ^[9]
Affiliate marketing generates 16% of all e Commerce sales in the U.S. and Canada. ^[9]
Out of the 35% of affiliates who earn more than $20,000 per year, 12% make over $75,000 in affiliate marketing income. ^[9]
These affiliate networks are listed in order of market share according to the Alexa top 100. ^[9]
Affiliate marketing is responsible for as much revenue generation as email marketing each channel accounting for 16% of US ecommerce orders Email marketing used to be the triedand true method, but affiliate marketing is giving it a run for its money. ^[9]
While content marketing costs 62% less than ads, it’s known to generate as much as 3x more leads. ^[9]
Search ads, display ads, email, and tech partners are responsible for only 1% of affiliate marketing sales each. ^[9]
Although “pay per call” affiliate marketing is more intensive, it’s enjoying a high conversion rate of 10. ^[9]
Between 2017 18 alone, the incidence of searches for the term ‘affiliate marketing’ rose by an impressive 44% according to Google Trends. ^[10]
Affiliate marketing is currently to thank for generating an average 16% of the orders received online. ^[10]
This still struggles against the 20% of online orders driven by paid searches, but it’s about on a par with the orders created through more costly techniques such as email marketing. ^[10]
Mobile devices have changed every aspect of the marketing landscape, and they continue to do so with around 50% of affiliate related traffic coming from mobile sources. ^[10]
18.7% of affiliate campaigns are currently in fashion, making this the most popular affiliate marketing niche category by quite some margin. ^[10]
Perhaps unsurprisingly in light of the figures cited above, affiliate marketer content has grown at an astounding rate of 175% in the last few years alone. ^[10]
For an impressive 42.17% of marketers, this approach can lead to audience specific recommendations and discounts with increased conversion rates and rising commissions. ^[10]
By comparison, just 7.53% of marketers opt to work on 300+ affiliations at once. ^[10]
Last but most definitely not least, 76% of marketers think affiliate efforts make monetisation easier than ever before. ^[10]
Affiliate marketing accounts for 16% of all ecommerce sales in the US and Canada. ^[11]
90% of advertisers say affiliate marketing is important for their strategies. ^[11]
More than 50% of affiliate marketing traffic comes from mobile devices. ^[11]
Amazon Associates program has a 35.7% share of the global affiliate market. ^[11]
16% of all ecommerce sales in the United States and Canada are generated by affiliate marketing. ^[11]
For instance, the global affiliate marketing statistics reveal that approximately 64% of affiliates worldwide focus on the US sector. ^[11]
The overall search interest for the term “affiliate marketing” grew by 233% between 2015 and 2021. ^[11]
Almost 90% of advertisers admitted that affiliate programs were important or very important for their marketing strategies. ^[11]
According to affiliate marketing statistics extracted from a massive Forrester study, nine out of ten advertisers in 2016 said that affiliate marketing was essential. ^[11]
Overall, more than 84% of publishers and 80% of advertisers ran an affiliate marketing scheme. ^[11]
Likewise, more than 80% of advertisers invested over 10% of their budget in affiliate marketing. ^[11]
Affiliate marketing spending in the UK grew by 15.1% in 2018. ^[11]
Namely, the overall spending on affiliate marketing by 2018 reached £8.9 billion, with a 9.2% yearon. ^[11]
For example, the spending on affiliate marketing in 2018 reached £554 million, a 15.1% increase from £482 million in 2017. ^[11]
According to the same study, 84% of publishers and 81% of marketers incorporate affiliate marketing into their advertising programs. ^[11]
Conversely, affiliate marketing trends for 2021 show that only 18% of people would prefer reading a text based article to watching a video. ^[11]
According to affiliate marketing statistics, Amazon has a 35.7% share of the affiliate market. ^[11]
Software and web hosting markets offer up to 30% commission rates. ^[11]
63.7% of affiliate marketers spend more than $500 before earning anything from their affiliate marketing efforts. ^[11]
38% of marketers consider affiliate marketing a valuable customer acquisition method. ^[11]
73% of merchants confirm that revenue from affiliate marketing has met their expectations. ^[11]
content marketing statistics show that 69.6% of marketers invest in content optimization, it’s clear why people read affiliate articles and buy recommended products. ^[11]
Also, a whopping 91% of merchants plan to increase their affiliate marketing budgets in the future. ^[11]
Well, the latest affiliate marketing reports show that 70% of companies were on the right track to meet or exceed their revenue goals after using referral programs. ^[11]
According to affiliate marketing average income, high earning affiliates make more than $3,000 every day. ^[11]
Nevertheless, the average annual passive income for affiliate marketers, according to PayScale, is $51,779. ^[11]
More precisely, the bottom 10% of marketers earn approximately $38,000 a year, while the top 10% make around $90,000. ^[11]
For marketers and advertisers, affiliate programs generate 15%–30 % of sales Affiliate marketing will hit $6.8 billion by 2020. ^[12]
About 48.36% of affiliate marketers are earning $20k per year while only 3% are earning over $150k per year Companies have allocated 15% of all marketing budgets to affiliate marketing. ^[12]
Around 84% of content publishers monetize their web traffic by leveraging affiliate marketing. ^[12]
84% of bloggers use affiliate marketing to grow the audience. ^[12]
84% of publishers use affiliate marketing. ^[12]
80% of brands use affiliate marketing to generate leads. ^[12]
40% of marketers think that affiliate marketing is a crucial skill to have. ^[12]
The affiliate marketer’s content pool has grown by 175%. ^[12]
67.32% of affiliate marketers connect with customers using social media. ^[12]
64.48% of the affiliate marketers blog to generate traffic. ^[12]
Digital media has allocated 15% of the advertising revenue for affiliate marketing. ^[12]
The global estimation of affiliate marketing is $12B. 81% of the marketers and 84% of the publishers are already using affiliate marketing. ^[12]
83% of the affiliate marketers are leveraging affiliate marketing to increase brand awareness while 79% of them use it to increase customer engagement. ^[12]
38% of marketers agreed that they use affiliate marketing for customer acquisition. ^[12]
In the US and Canada, affiliate marketing generates 16 percent of all e. ^[12]
Spending on affiliate marketing is increasing at a rate of 27% CAGR. ^[12]
65% of the merchants earned 5 20% of their annual revenue through affiliate marketing. ^[12]
90 percent of the advertisers said that affiliate marketing is important to their digital marketing strategy. ^[12]
60% of the large merchants who earned $5 million were using affiliate marketing over the past 5 years. ^[12]
91% of all merchants effectively plan their affiliate marketing budgets. ^[12]
Affiliate marketers achieve an average conversion rate of between 1% and 5%. ^[12]
Content marketing helped the publishers to increase their revenue by 240%. ^[12]
“Pay per call” affiliate marketing is having a good conversion rate of 10. ^[12]
80% of affiliate marketers track their desktop and mobile sales. ^[12]
69.22% of the affiliate marketers drive traffic leveraging SEO. ^[12]
34.28 percent of the affiliate marketers leverage PPC marketing to generate traffic. ^[12]
Among the Australian affiliate marketers, 61% use the “last click” attribution model whereas 13% use first. ^[12]
24.46 percent of the affiliate marketers learn about affiliate programs on the merchant’s website. ^[12]
AM Navigator report shows that Fashion is the most popular affiliate marketing category which accounts for 18.7% of the total share. ^[12]
7.53% of the affiliate marketers like to promote over 300 products. ^[12]
42.17% of the affiliate marketers would prefer promoting 1–10 products, 23.18% of the affiliate marketers like to promote 11–20 products, while 14.19% would promote 21–50 products. ^[12]
76% of the publishers said that affiliate marketing made monetizing their site very easy. ^[12]
65% of the publishers who use affiliate marketing said that affiliate marketing generates additional revenue. ^[12]
45% of the publishers like affiliate marketing because it does not disrupt the user experience. ^[12]
Only 3.2% of affiliate marketers earn over $150000 per year Almost half of the affiliate marketers make less than $20,000 per year. ^[12]
48.36% of the affiliate marketers earn less than $20,000 per year. ^[12]
SEO is the number one traffic source for affiliate marketers with 69.22%. ^[12]
Followed by social media – 67.32%, blogging – 64.48%, email marketing – 41.47%, and Payperclick – 34.28%. ^[12]
Amazon Associates accounts for the highest market share of 39.42% as per the Datanyze report. ^[12]
In affiliate marketing, there are 54.23% male affiliates, whereas female affiliates are only 42.97%. ^[12]
Most of the affiliate marketers i.e. around 31.86% of them are in the age group of 35 and 44 years. ^[12]
As per the 2016 data, 57.44% of the affiliate marketers are based in the US, while 1.85% of them are in India, and 9.71% are based in Canada. ^[12]
63.83% of the affiliate marketers’ main traffic source is the U.S. and Europe contributes to 13.39% of the traffic, and the U.K. has 4.46% of the traffic share. ^[12]
33.67% of the affiliate marketers are single while 55.32% of the affiliate marketers are married. ^[12]
54.28 percent of the affiliate marketers work from home while 19.21% of the affiliate marketers work from the office. ^[12]
Awin marketplace gets 50% of the traffic from the mobile devices itself. ^[12]
48.69 percent of affiliate marketers prefer direct payment methods. ^[12]
19.16% of the affiliate marketers use PayPal as the main payment gateway, followed by Bitcoin used by 69% of affiliate marketers. ^[12]
While choosing affiliate programs, 81.16% of the affiliate marketers make their own decisions. ^[12]
On the other hand, 0.47% of the affiliate marketers depend on the spouse to make the decision. ^[12]
62% of the affiliate marketers worry about the quality of the content they publish while promoting the affiliate products. ^[12]
U.K. affiliate marketing is worth $1.7B. Affiliate marketing spending in the U.K. is increased by 15.1% in 2017. ^[12]
The U.K. is the top marketplace for gaming affiliates with a share of 43%, whereas the U.S. stands second with 33% of the market share. ^[12]
The аffiliate marketing industryhas grown 52%for the past 5 years. ^[13]
81% of brandshave adopted affiliate marketing. ^[13]
Affiliate marketing accounts for16% of online orders. ^[13]
Affiliate marketing spendingincreases by 10%every year. ^[13]
38% of marketersthink affiliate marketing is a top acquisition channel. ^[13]
Affiliate marketing revenues jumped 52% since 2015. ^[13]
Affiliate marketing spending increases by 10% every year. ^[13]
The market is now 52% bigger than it used to be just 5 years ago. ^[13]
84% of publishers rely on affiliate marketing to generate revenue. ^[13]
20% of publishers’ revenue is generated from affiliate marketing. ^[13]
Fashion is the most popular affiliate marketing category with an 18.7% share 50% of affiliate referred traffic comes from mobile devices. ^[13]
38% of marketers think affiliate marketing is a top acquisition channel. ^[13]
It’s so effective that 38% of marketers point it out as their top acquisition channel. ^[13]
93% of Pinners use it to plan purchases, according to marketing industry statistics. ^[13]
75% of marketers claim to have allocated money for influencer marketing. ^[13]
And when it comes to trusting influencers, the latest referral marketing statistics show that up to 92% of consumers trust referrals from the people they know. ^[13]
79% of them use affiliate marketing in other stages of a product life cycle like ongoing customer engagement. ^[13]
56% of advertisers host their events to find new affiliates, according to affiliate marketing statistics. ^[13]
Spending on mobile affiliate marketing went up by 49% yearon. ^[13]
As affiliate marketing statistics show, a single investment in this type of marketing could bring more than a 1500% return. ^[13]
65% of influencer marketing budgets will increase in 2020. ^[14]
In 2018, only 39% of marketers planned to grow their influencer marketing budget, suggesting that brand investment in influencer marketing will increase dramatically this year. ^[14]
19% of marketers will spend $1,000 – $10,000 per year on influencer marketing in 2020, while 18% are spending between $100,000 – $500,000 per year. ^[14]
7% of companies plan to invest over a million dollars in influencer marketing in 2020. ^[14]
17% of companies spend over half their marketing budget on influencers. ^[14]
A small but not insignificant percentage of marketers 17% of them plan to spend over half of their entire marketing budget on influencer marketing this year. ^[14]
89% say ROI from influencer marketing is comparable to or better than. ^[14]
However, nearly 90% of all marketers find ROI from influencer marketing comparable to or better than other marketing channels. ^[14]
69% of marketers plan to spend the most money on Instagram for influencer marketing this year. ^[14]
When asked to pick the content formats they find effective for influencer marketing, 78% of marketers chose Instagram posts the #1 choice. ^[14]
61% of marketers agree it’s challenging to find the best influencers for a campaign, suggesting this problem is far from solved. ^[14]
According to Ryan Robinson’s recent blogging statistics , 65% of content marketers say they have a documented content marketing strategy in place , meaning 35% have room to improve. ^[14]
Engagement is by far the most common metric used for measuring influencer marketing success, measured by 75% of marketers for influencer marketing. ^[14]
15%of the total digital media advertising revenue is attributed to affiliate marketing. ^[15]
Annual affiliate marketing spending is estimated atUS$12 billion Driving conversions and increasing purchases are the two main goals for79%of marketers Affiliate marketing spending isexpected to grow by 10% in the next few years. ^[15]
The global value of the affiliate marketing industry is estimated at US$12 billion. ^[15]
USA accounts for 39% of the global affiliate marketing marketfollowed by UK and Germany which accounts for 15% and 11%. ^[15]
Theretail sector contributes 43% of total affiliate marketing market revenuefollowed by telecom and media, travel and leisure sector which contributes 24% and 16% respectively. ^[15]
Global affiliate marketing spending growing at 27% CAGR while US spending is growing at 10% CAGR from 2015 to 2020 and UK spending in 2017 grew by 15.1%. ^[15]
In 2017 traffic originates by the affiliate from mobile devices was 50% while market spending on smartphones increased by 49% in 2017. ^[15]
Affiliate marketing spending has grown by 27% CAGR and expected to grow by 10% in the next few years. ^[15]
US, UK, and Germany together hold 65% of the total affiliate market share while the retail sector accounted for 43% of total affiliate industry revenue. ^[15]
The USA holds 39% of the world’s affiliate marketing market. ^[16]
59.32% of all affiliate programs marketers use are B2C. ^[16]
71% of affiliate marketers use three or more networks for improving their business. ^[16]
According to the latest statistics, the affiliate marketing growth rate was estimated at around 10% a year. ^[16]
For example, just in July 2020, there was a 150% increase in the number of marketers on Amazon. ^[16]
Available data suggests that the United States holds the biggest chunk of global affiliate marketing—39%. ^[16]
The most recent info suggests that more than 80% of advertisers use affiliate marketing. ^[16]
Researchers found that 8 out of 10 advertisers stated that they had been using affiliate marketing in their business and reported that these partnerships earned them approximately 20% of their annual revenue. ^[16]
According to Business Insider, affiliate marketing holds approximately 15% of the whole digital media industry’s revenue. ^[16]
According to marketing statistics available in Kenshoo’s report about Amazon, online shoppers will look up product ideas and additional information on Google (85%). ^[16]
According to the latest data, 64.48% of marketers earn commissions by blogging. ^[16]
Recent affiliate marketing facts suggest that nearly 65% of marketers use blogging as their main funnel for generating traffic. ^[16]
According to the latest affiliate marketing statistics, the most popular sales model is businessto consumer (59.32%). ^[16]
On the other hand, 22.08% of marketers use B2C programs to promote services. ^[16]
Affiliate marketing industry statistics show the majority of experienced affiliates (24.46%). ^[16]
Trends in affiliate marketing show that 18.15% of marketers consider that product or service relevance is the most important aspect of a program they want to partner with. ^[16]
While affiliate income can’t be predicted with certainty, one of the most successful marketers, Neil Patel, claims that affiliate marketing revenue is estimated to be anywhere between $10,000 and $400,000 per year. ^[16]
According to the Glassdoor platform, the affiliate marketing average income in the UK is approximately £34,641 annually. ^[16]
Nonetheless, according to PayScale, the average affiliate marketing earnings stand at about $50k / year. ^[17]
According to Taboola, the bottom 10% of affiliate marketers make $37,000, while the top 10% make $71,000.Affiliate marketing average income in India?Average affiliate marketing income in India. ^[17]
The top 10% of affiliate marketers earn over $1,000 per month. ^[17]
According to Statista, spending in affiliate marketing in the U.S. alone is expected to hit the top $8.2 billion benchmark in 2024. ^[17]
According to Taboola, the bottom 10% of affiliate marketers make $37,000, while the top 10% make $71,000. ^[17]

Affiliate Marketing Software Statistics

The commission for software affiliate programs can be as high as 30% for every payment. ^[5]
This is followed by software (103%) and home improvement (86%). ^[8]

Affiliate Marketing Latest Statistics

More than 80% of brands have affiliate programs. ^[1]
America is the biggest player in the affiliate industry with a 39% share. ^[1]
Advertisers generate between 15% and 30% of all sales from affiliate programs. ^[1]
81% of brands have affiliate programs. ^[1]
Sports and outdoor are ranked second with 18%, followed by health and beauty with 14%. ^[1]
For influencers or bloggers planning to expand or start a new niche blog, it is good to know that other industries with good rankings include travel (10.47%), home and garden (8.7%), and computers and electronics (6.65%). ^[1]
Plus, content creates three times more leads than ads and costs 62% less. ^[1]
More than 50% of it comes from mobile platforms, on the back of the rapid and continuous development of digital technologies and smartphones. ^[1]
The UK comes in second with 15%, and Germany completes the top three with 11%. ^[1]
It’s estimated that 80% of brands have affiliate programs. ^[2]
Statistics reveal more than 80 % of brands have affiliate programs. ^[2]
This stat does not come as a surprise that over 80 percent of brands have affiliate programs, according to Mediakix. ^[2]
Additionally, a recent study from Rakuten Marketing, one of the world’s biggest affiliate networks, revealed that 90 percent of publishers rely on two or more affiliate programs. ^[2]
A study from AM Navigator discovered that the fashion industry accounts for nearly 25 percent of all affiliate programs. ^[2]
Coming in a close second is sports and outdoors with 18 percent, followed by health and beauty with 14 percent. ^[2]
Additionally, it’s vital to know that great content can create 3x more leads than ads and cost 60% less. ^[2]
According to Call Hippo statistics, 50 percent of all affiliate traffic is coming from mobile devices. ^[2]
Those who make more than $50,000 annually comprise as little as 9% of all industry professionals. ^[2]
According to Unicode, trends reveal that the affiliate industry is responsible for about 16% of online orders. ^[2]
Investopedia reported that Amazon offers between 1 and 10 percent commissions from affiliate sales. ^[2]
Easyto sell items have a lower commission , while luxury products that cost more come with a much higher rate. ^[2]
Between 2015 and 2020, the search interest is up over 200%. ^[3]
A Kenshoo research paper reports that 85% of online shoppers turn to Google for ideas and information before making a purchase. ^[3]
In fact, 81.4% of them work with affiliate programs that operate in the B2C sector. ^[3]
The remaining 18.6% focus their efforts on B2B products and services. ^[3]
The top 5 categories that affiliates promote are computer and electronics (40%), clothing/apparel (41%), online services (30%), accessories (29%), and beauty (28%). ^[3]
The top 3 traffic sources for these affiliate product categories include SEO (69%), social networks (67%), and blogging (64%). ^[3]
According to the Awin Report, content and blogger websites earned almost a 40% share of publisher commissions in the U.S. ^[3]
Based on the Forrester report, 71% of U.S. affiliate publishers belong to 3 or more affiliate networks. ^[3]
Only 6% work just with one affiliate network. ^[3]
Similarly, it was reported by AffStat that 42% of affiliates belong to 1–10 affiliate programs. ^[3]
According to Statista, it has an annual revenue of about $1.4 billion and its number of active users peaked at over 50 million. ^[3]
As reported by BrightEdge, organic search has a 53% traffic share on average across industries, whereas paid search accounts for 15%. ^[3]
Earn 20% recurring commissions from Supermetrics subscription sales. ^[3]
And join our Supermetrics partner program to earn 20% recurring commissions from each sale. ^[3]
In a research conducted by Publisher Discovery, Awin has 30% of the worldwide publisher links followed by CJ affiliates (15.8%) and Rakuten (7.4%). ^[4]
In the same research, but only taking into account active publishers, CJ Affiliate emerges on top with 15.7% of active publisher links. ^[4]
Typically, commissions range from a minimum of $3 to $200 or 1% to as high as 60% per sale, depending on the affiliate program and niche. ^[4]
About 65% of publishers say that good content boosts website traffic. ^[4]
However, the difference is just about 12%. ^[4]
A close second are publishers within the 25 to 34 age group at 28%. ^[4]
Based on statistics, over 72% of mobile device users use voice assistants daily. ^[4]
Plus, 43% of the people who own smart speakers use voice search to shop. ^[4]
In a Business 2 Community post, it says that the average affiliate conversion rate is 0.5% to 1%. ^[5]
83% of affiliate recruiters search for new affiliates through affiliate network dashboards. ^[5]
79% attend events hosted by affiliate networks. ^[5]
71% use a “join network” button on their website. ^[5]
56% will host their own events to find new affiliates. ^[5]
50% of shoppers bring digital coupons with them when they shop in. ^[5]
And 39% of shoppers bought a product sooner than they expected because they had a coupon for it. ^[5]
Also, 39% said that they bought from a brand they wouldn’t normally buy from because of coupons. ^[5]
13.68% said they make anywhere from $81,000 to $120,000 per year. ^[5]
For example, furniture and home improvement products went from 8% to 3%. ^[5]
Grocery products came down to 1% from a high of 5%. ^[5]
74% of people have no problem leaning on social media to influence their purchase decisions. ^[5]
49% of people say that they rely on influencer recommendations. ^[5]
Also, 40% of Twitter users say that they bought a product based on a tweet. ^[5]
Tradedoubler Affiliate networks in the U.K. made £2.16 billion in 2006 according to the book Affiliate Marketing for Beginners 12 Steps to Your Affiliate Marketing Business in 2021. ^[5]
And most publishers revealed that 20% of their annual revenue was due to affiliate partnerships. ^[5]
16% even said they’d visit more than four websites. ^[5]
According to publishers with fewer than 5,000 unique views per month, affiliate income is their primary source of generating revenue. ^[5]
83% were captured during the discovery and awareness phase. ^[5]
Marketers captured 79% during conversion and 79% were captured during ongoing customer engagement. ^[5]
It’s followed by sports and outdoors (14.60%). ^[5]
83% of consumers say that coupons are the main reason why they bought a product during regular shopping trips. ^[5]
In the book Affiliate Marketing Success, it’s mentioned that selling affiliate products like ebooks can result in keeping 70% or more of the profit. ^[5]
For example, selling flight tickets gets you 1% to 3% commission. ^[5]
The accommodations industry has a 3% to 12% commission based on the total order value. ^[5]
It offers 50% to 70% of the profit that they make. ^[5]
Fashion products get you a 70% commission while electronics will only get you 50%. ^[5]
Out of 97% of those in the U.S. that have a cellphone, 85% of them are smartphone users. ^[5]
81% of brands use affiliate programs. ^[6]
18.7% of affiliate programs fall under the fashion category followed by sports (14.6%) and beauty and health/wellness (11.1%). ^[6]
Marketing affiliate spending is expected to grow by 10% within a two. ^[6]
83% of shoppers said that discount codes can influence their purchasing decisions. ^[6]
According to Google Trends, the interest in affiliates has increased by 300% and reached its peak popularity in July of 2020. ^[6]
Since April 2020, more than 30% of online shoppers who made their first purchase from a brand used an affiliate link. ^[6]
Amazon cut its affiliate program commission rates across categories to as low as 1%. ^[6]
Affiliate programs are responsible for 30% of advertisers’ entire sales. ^[6]
51% of affiliates move on to the next option once they get rejected by an affiliate program. ^[6]
Affiliate content continues to increase and has grown by 175% in recent years. ^[6]
AM accounts for15% of all digital media revenue. ^[7]
That boost amounts to 15% 30% of all sales being generated by AM. ^[7]
The projections are this impressive trend to continue at least until 2024, according to Statista’s research in the US. ^[7]
81.82% of all affiliates work on their side income in the most active years of their lives. ^[7]
On average, the affiliate conversion rate hovers around 1%. ^[7]
1% conversion rate might be the average, but that doesn’t mean that you can’t excel with ingenious strategy and persistence. ^[7]
A survey done by Forrester on behalf of Rakuten Marketing reveals that 94% of publishers use two or more affiliate programs. ^[7]
Research by MOZ states that organic visitors are 5.66 times more likely to convert than those driven by paid traffic. ^[7]
51% of surfers stated they are likely to purchase from a site that is specifically optimized for mobile devices. ^[7]
Mobile is the source of over 50% of affiliate traffic. ^[0]
Around 71% of US affiliate publishers worked with three or more networks. ^[0]
Closely following, we have Amazon with 72%. ^[0]
For instance, in Germany, the UK, the US, and France, the percentage of those trusting Google info prior to the purchase ranges from 80% to 88%. ^[0]
Finally, these buyers provide 58% higher average customer revenue. ^[0]
Next, 45% liked it because it doesn’t create a disturbance in the UX, compared to ads. ^[0]
Lastly, 28% of those surveyed don’t see any drawbacks to it. ^[0]
As a matter of fact, 27% of young adults use online dating sites, and even the number of those over 55 years old is increasing. ^[0]
So for example, in over 30% of cases, the gaming industry combines cost per action and revenue share as affiliate models. ^[0]
Only 19% of affiliate transactions fall under the CPA model. ^[0]
For about 15.97%, the reputation of the specific program is a major criterion. ^[0]
Further, 10.11% look at the brand awareness possibilities and in general. ^[0]
Aside from it, another two of the top three sources for affiliate traffic are social networks (67.32%) and blogging (64.48%). ^[0]
The UK follows with 15%, and Germany with 11%. ^[0]
These three together account for 65% of the sector. ^[0]
That is nearly double that of the runner up —telecom and media —which contributes 24% of the affiliate revenue, while travel and leisure add 16%. ^[0]
On the other hand, just 34% of them are ready to invest to get some return of investment. ^[0]
So for example, the University of Illinois released some estimations in 2016 that suggest that 38.1% of Amazon affiliate program partners engage in fraudulent activities. ^[0]
On another note, some more stats show that up to 25% of app installs are considered fraudulent because of attribution fraud. ^[0]
However, conversion rates between 0.5% and 1% fall under the category of average rates. ^[0]
For 9%, it’s their top revenue source. ^[8]
Unsurprisingly, in the same survey, 62% of publishers said that ecommerce is one of their top revenue sources. ^[8]
54% rank it among their top three channels. ^[8]
This is more than organic/paid search (16%) and display ads (15%). ^[8]
Writing a list style blog and including the product in it Updating your old blog posts to include the product 56% of affiliate advertisers and agencies increased their affiliate channel revenue starting in late March 2020. ^[8]
In 2019, online sales made up 16% of total retail sales. ^[8]
In 2020, that rose to 19%. ^[8]
In second place are sports and outdoor products at 15% and health and wellness at 11%. ^[8]
After that is telecom and media with 24% and travel with 16%. ^[8]
88% of consumers say that they’ve decided to purchase an item based on what they saw from an influencer. ^[8]
A significant majority of both men (83%) and women (89%). ^[8]
When interacting with influencer content, 64% of consumers say that they prefer watching videos. ^[8]
Only 38% of consumers prefer written content. ^[8]
61% of consumers say they prefer images. ^[8]
77% of consumers see customer reviews as a deal breaker or deciding factor in their product purchase decision. ^[8]
Sports/outdoors makes up 18.16% of all affiliate programs online. ^[9]
50% of affiliate generated traffic originated from mobile devices as of 2017. ^[9]
Of the 35% of affiliates who earn more than $20,000 per year, 12% make over $75,000 in affiliate income. ^[9]
For travel sites, comparisons drive 20% of sales coupons at 21% and cashbacks at 24%. ^[9]
10% is considered a strong growth rate for most small medium businesses, with lower figures being more likely with larger companies. ^[9]
INFLUENCERS RECEIVE A 1 10% COMMISSION FOR AFFILIATE MARKETING WITH AMAZON. ^[9]
Since 2017, creators on Amazon have earned on average a 4% commission through advertising Amazon product links in their content. ^[9]
Creators can earn up to a 10% commission for promoting luxury items, and on the other end of the spectrum, a 1% commission for promoting video games. ^[9]
Some product categories were hit harder than others for example, commission rates for grocery products dropped from 5% to 1% while rates for furniture and home improvement products experienced a 5% decrease in commission. ^[9]
Sports and Outdoors is the second biggest niche making up 18.16% of all affiliate programs online. ^[9]
Next up was the sports and outdoors category, with 14.6%, followed by health/wellness and beauty at 11.1%. ^[9]
50% of affiliate generated traffic originated from mobile devices as of 2017 Of all the stats on this list, this is one of the most telling. ^[9]
Nearly 64% of affiliates worldwide target U.S. consumers contributing to that 16% figure. ^[9]
Out of the 35% of affiliates who earn more than $20,000 per year, 12% make over $75,000 in affiliate income. ^[9]
Of the 35% of affiliates who earn more than $20,000 per year, 12% make over $75,000. ^[9]
The most popular and methods were loyalty and cash back programs at and voucher codes at 30%, contributing to a total of 73% of total affiliate sales. ^[9]
For travel sites, comparisons drive 20% of sales behind coupons at 21% and cashbacks at 24%. ^[9]
This type of comparison is responsible for 20% of sales in this niche. ^[9]
33% of those in the 1834 age bracket claim they always opt in to push notifications, with an additional 30% in this age range often doing so. ^[9]
As we enter 2020, an impressive 81% of brands have already implemented efforts to start building an affiliate network, and a further 84% of publishers have also delved into the area. ^[10]
Spending in the affiliate area has consistently grown by 10.1% yearly. ^[10]
In fact, according to this year’s AWIN report, global spending here is set to hit as much as €12 billion this year, with £1.6 billion spent by companies within the UK. ^[10]
Sports and outdoors was the second contender in a recent AM Navigator study with 14.6%, while health and wellness had 11.1%. ^[10]
Art and philosophy came bottom of the pile, with just 1.2% of affiliate efforts currently targeting this niche. ^[10]
Affiliates are, of course, primarily intended to generate revenue for both parties, and advertisers are finding that shop affiliates and similar are now responsible for an average 23% of revenue. ^[10]
What’s more, the conversion rates created by this content focus have increased by 240%. ^[10]
Thanks to a shift towards commissions done by category rather than individual product sales, Amazon associates can enjoy revenue as much as 10% when it comes to things like luxury items. ^[10]
Amazon affiliates earn up to 10% in commissions. ^[11]
35% of affiliates earn more than $20,000 a year. ^[11]
Furthermore, most publishers said that affiliate partnerships drove over 20% of their annual revenue. ^[11]
More than 50% of affiliate referred traffic comes from mobile devices. ^[11]
More than half of all affiliates are men 54.23%. ^[11]
Another 47.97% identify as female, with 2.8% not identifying as one of those two options. ^[11]
84% of people say that a brand’s video convinced them to buy a product or service. ^[11]
Moreover, 96% of consumers watch videos to learn about products or services, and 69% agree that video is their favorite channel for learning about products. ^[11]
74% of online shoppers in the US check several affiliate websites before completing a purchase. ^[11]
Another prominent trend among US shoppers is checking multiple websites, and 16% of them admit to visiting more than four affiliate sites before completing a purchase. ^[11]
Fitness and health products can earn affiliate commissions ranging from 15% to 40%. ^[11]
In some cases, commission rates can reach 40% even though the average percentage is 15%. ^[11]
Amazon associates earn up to 10% in commissions. ^[11]
Namely, the commissions on this platform range from 1%‒4%, with a maximum payout of $550 for a qualified sale. ^[11]
Namely, commission for groceries dropped from 5% to 1%, while affiliate cuts for furniture dropped from 8% to 3%. ^[11]
86% of publishers expect that their affiliate revenue will stay consistent or increase in the future. ^[11]
51% of companies report that their referral programs are very effective at maintaining sales pipelines. ^[11]
30% of affiliates earn $40,000 or less per year. ^[11]
Around 18.2% of that 30% make less than $20,000 a year. ^[11]
On the other hand, more than 17% make over $1 million. ^[11]
The average Amazon affiliate conversion rate is 0.5% to 1%. ^[11]
Typically, the modern affiliate programs offer commissions ranging between 5% and 30%. ^[11]
Yet, many affiliate programs will also provide a 3% rate for some products. ^[11]
Either way, the most common percentages are 5% and 10%, depending on the industry. ^[11]
81% of brands rely on affiliate programs to improve their business. ^[12]
Affiliate programs contribute 30% of revenue for the companies. ^[12]
73% of the merchants reported that their affiliate revenue met their needs. ^[12]
The advertisers who are using the affiliate program are generating 15%–30% of the sales. ^[12]
More than 50% of the affiliate traffic comes from mobile devices. ^[12]
73% of the merchants reported that their affiliate revenue has met their needs. ^[12]
Digital affiliate products generate 50% commissions. ^[12]
30 percent of the website owners agreed that there weren’t enough affiliate products that were relevant to the readers. ^[12]
Revenue share is the most popular advertising model in the gaming sector with a share of 55%, followed by CPA [cost per action] with a 19% share. ^[12]
Next to that is the sports and outdoors which generates 14.6% of the total affiliate share, followed by health/wellness and beauty with 11.1% share, and travel at 8.6%. ^[12]
Telecom and media generate 24% of the affiliate revenue, followed by travel and leisure which account for 16%. ^[12]
Computer and electronics with 41.04% are the number one category that affiliates prefer to promote. ^[12]
This is followed by clothing and apparel [39.84%], online services [29.88%], accessories [29.48%], beauty [27.89%], and health & wellness. ^[12]
Post Affiliate Pro 79 percent of advertisers attend the events to find the best affiliate partners. ^[12]
Amazon Associates’ commission rates vary from 1% to 10%. ^[12]
Only 10% of the affiliates generate approximately 90% of the sales in most of the affiliate programs. ^[12]
By the way, 47% of the visitors expect the website to load in less than 2 secs. ^[12]
You will lose 40% of the customers if your site takes over 3 secs to load as they abandon the site. ^[12]
One sec delay in the website’s loading time results in 7 percent fewer conversions. ^[12]
Comparison type of content drives 20 percent of the sales for the travel sites, while the coupons generate 21% of the sales. ^[12]
Asia has 23% of the traffic share. ^[12]
About 25% of all affiliate spending comes from retailers. ^[13]
ShareASale is the biggest affiliate network with 5,594 programs or 49% of all affiliates. ^[13]
James Allen has an affiliate program that pays out a 5% commission on every sale. ^[13]
16% may not look like much, but that’s nearly one fifth of all sales online!. ^[13]
Even now they generate close to 50% of all referred traffic. ^[13]
A total of 0.85% of Pinterest posts contain at least one affiliate link. ^[13]
3.6% of Science and Technology videos contain affiliate content, making it the most popular Youtube category for affiliates. ^[13]
For Pinterest, the most popular category is Women’s fashion, with 4.62% of posts containing affiliate links. ^[13]
The most popular Pinterest category for affiliate content is Women’s fashion, but Hair and Beauty (2.04%), Sports (1.63%), and Design (1.53%). ^[13]
40% of Twitter users have made a purchase based on a tweet. ^[13]
49% of people rely on influencer recommendations. ^[13]
49% of consumers make their purchasing decisions based on recommendations fromsocial media influencers. ^[13]
The industry made $10.8 billion in sales, up 9.2% yearon. ^[13]
That’s over six times more than YouTube (11%). ^[14]
More than 50%of affiliate referred traffic comes from mobile devices. ^[15]
85% of people search Google for product ideas and information. ^[16]
18.7% of all affiliate campaigns are promoting fashion products. ^[16]
The available data shows that earnings have been growing by 10% annually since 2015, and it looks like this trend will continue way past 2024. ^[16]
Namely, this platform collected around $469.8 billion in net sales during 2020, which is approximately 22% more than in 2020, when revenue was $386 billion. ^[16]
Next in line is the UK with 15%, and Germany with 11%. ^[16]
Namely, 18.7% of all affiliate campaigns will be directed toward fashion related products, and that’s why 23.27% of all affiliate programs are dedicated to that niche. ^[16]
The second most popular niche is sports and outdoors with 14.6% affiliate campaigns and an 18.16% share in the total number of affiliate programs. ^[16]
Another 69.22% use search engine optimisation, while 67.32% employ social media platforms. ^[16]
Another 19.21% will use search engines such as Google and Yahoo, and 17.52% will look for programs on affiliate network websites. ^[16]
Another 15.97% say that the program’s reputation is the most important factor and 11.58% claim that they choose the program after considering the affiliate network or tracking program. ^[16]
Moreover, 45% of website owners say that including referral links in the content didn’t interrupt user experience in any way. ^[16]
If we look at the gathered data, we can see that, since 2015, this industry has been growing by 10% every year. ^[16]
It is considered that an average conversion rate is somewhere between 0.5% and 1%. ^[16]
The average affiliate commission should be between 5% and 30%. ^[16]
How do you make it to the top 3%?. ^[17]
Are you promoting a $5 Amazon product and get a 2% commission, or do you promote a hosting server and get a fixed $220 commission per sale?. ^[17]
You will need to sell so many more $5 products with a low affiliate percentage payout, compared to referring customers who will purchase just one hosting deal. ^[17]
Why not look into a niche that is already converting and selling well?Choosing The Best Affiliate NetworkAccording to the most recent statistics , the most popular affiliate networks are This network has more than 2,500 CPA programs to choose from. ^[17]
For example, with Clickbank, they pay 70%, while Google Adsense pays 30%. ^[17]
In general, most affiliate networks pay between 5% 15% of sales generated by any given link. ^[17]
That means if you’re in the top 1%, your monthly earnings could be as high as $10k or higher. ^[17]
According to the most recent statistics , the most popular affiliate networks are. ^[17]

I know you want to use Affiliate Marketing Software, thus we made this list of best Affiliate Marketing Software. We also wrote about how to learn Affiliate Marketing Software and how to install Affiliate Marketing Software. Recently we wrote how to uninstall Affiliate Marketing Software for newbie users. Don’t forgot to check latest Affiliate Marketing statistics of 2024.

Reference

99firms – https://99firms.com/blog/affiliate-marketing-statistics/.
truelist – https://truelist.co/blog/affiliate-marketing-statistics/.
findstack – https://findstack.com/affiliate-marketing-statistics/.
supermetrics – https://supermetrics.com/blog/affiliate-marketing-statistics.
influencermarketinghub – https://influencermarketinghub.com/affiliate-marketing-stats/.
bloggingwizard – https://bloggingwizard.com/affiliate-marketing-statistics/.
financesonline – https://financesonline.com/affiliate-marketing-statistics/.
webtribunal – https://webtribunal.net/blog/affiliate-marketing-stats/.
kinsta – https://kinsta.com/affiliate-academy/affiliate-marketing-statistics/.
mediakix – https://mediakix.com/blog/affiliate-marketing-statistics/.
uniqodo – https://blog.uniqodo.com/affiliate-marketing-statistics-every-marketer-should-know.
serpwatch – https://serpwatch.io/blog/affiliate-marketing-statistics/.
bloggingx – https://bloggingx.com/affiliate-marketing-statistics/.
review42 – https://review42.com/resources/affiliate-marketing-statistics/.
bigcommerce – https://www.bigcommerce.com/blog/influencer-marketing-statistics/.
saasscout – https://saasscout.com/statistics/affiliate-marketing-statistics/.
fashiondiscounts – https://fashiondiscounts.uk/affiliate-marketing-statistics/.
scaleo – https://www.scaleo.io/blog/how-much-can-you-make-from-affiliate-marketing/.

How Useful is Affiliate Marketing

One of the primary advantages of affiliate marketing is its cost-effective nature. Unlike traditional forms of advertising, such as print or television ads, which can be expensive and difficult to track the effectiveness of, affiliate marketing allows businesses to pay for performance. This means that they only pay when a desired action is taken, such as a sale or a lead being generated. This can be a major boon for businesses with limited advertising budgets, as it allows them to stretch their dollars further and see an immediate return on their investment.

Another benefit of affiliate marketing is the ability to reach a highly-targeted audience. Instead of casting a wide net and hoping to catch the attention of potential customers, businesses can work with affiliates who have existing followings or audiences that are interested in their products or services. This targeted approach can result in higher conversion rates and more qualified leads, leading to increased sales and revenue for the business.

Affiliate marketing also offers benefits to the affiliates themselves. By promoting products or services that align with their own interests or areas of expertise, affiliates can build credibility and trust with their audience. This can lead to increased engagement and loyalty from their followers, as they come to see the affiliate as a trusted source of information and recommendations. In addition, affiliates have the potential to earn passive income through affiliate marketing, as their promotions can continue to generate sales even when they’re not actively promoting them.

Despite its many advantages, affiliate marketing does have its challenges. One of the biggest hurdles for businesses is finding the right affiliates to partner with. Not all affiliates are created equal, and businesses must carefully vet potential partners to ensure that they align with their brand values and messaging. In addition, it can be difficult to track the effectiveness of affiliate marketing campaigns and measure their return on investment. Businesses must invest in tracking and analytics tools to ensure that their affiliate marketing efforts are yielding the desired results.

Overall, affiliate marketing can be a highly useful and effective tool for businesses looking to boost their online presence and increase their sales. By partnering with the right affiliates and carefully monitoring their campaigns, businesses can harness the power of affiliate marketing to reach new audiences, drive engagement, and ultimately, increase their bottom line. Whether you’re a business looking to expand your reach or an affiliate looking to monetize your online presence, affiliate marketing offers a win-win solution for both parties involved.

In Conclusion

Be it Affiliate Marketing benefits statistics, Affiliate Marketing usage statistics, Affiliate Marketing productivity statistics, Affiliate Marketing adoption statistics, Affiliate Marketing roi statistics, Affiliate Marketing market statistics, statistics on use of Affiliate Marketing, Affiliate Marketing analytics statistics, statistics of companies that use Affiliate Marketing, statistics small businesses using Affiliate Marketing, top Affiliate Marketing systems usa statistics, Affiliate Marketing software market statistics, statistics dissatisfied with Affiliate Marketing, statistics of businesses using Affiliate Marketing, Affiliate Marketing key statistics, Affiliate Marketing systems statistics, nonprofit Affiliate Marketing statistics, Affiliate Marketing failure statistics, top Affiliate Marketing statistics, best Affiliate Marketing statistics, Affiliate Marketing statistics small business, Affiliate Marketing statistics 2024, Affiliate Marketing statistics 2021, Affiliate Marketing statistics 2024 you will find all from this page. 🙂

We tried our best to provide all the Affiliate Marketing statistics on this page. Please comment below and share your opinion if we missed any Affiliate Marketing statistics.

Affiliate Marketing Statistics 2024 – Everything You Need to Know