Are you looking to add Audience Intelligence Platforms to your arsenal of tools? Maybe for your business or personal use only, whatever it is – it’s always a good idea to know more about the most important Audience Intelligence Platforms statistics of 2024.
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How much of an impact will Audience Intelligence Platforms have on your day-to-day? or the day-to-day of your business? Should you invest in Audience Intelligence Platforms? We will answer all your Audience Intelligence Platforms related questions here.
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On this page, you’ll learn about the following:
Best Audience Intelligence Platforms Statistics
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- The mobile gaming segment is set to make up 45% of the total global games market this year. [0]
- Only 17% of marketers use landing page A/B tests to improve conversion rates. [1]
- 64% of SEO marketers call mobile optimization an effective investment. [1]
Audience Intelligence Platforms Latest Statistics
- Insider Intelligence projects 424.2 million podcast listeners worldwide in 2024, accounting for 20.3% of internet users. [2]
- By 2024, 20.3% of internet users around the world will be podcast listeners. [2]
- In 2024, the number of monthly US podcast listeners will increase by 6.1% yearover year to 125 million. [2]
- Podcasts are mostly seeing traction among younger consumersāthis year, more than 39% of US adults ages 18 to 34 will listen to podcasts monthly. [2]
- People are also spending more time with podcastsāamong adult podcast listeners, time spent with podcasts in 2024 will increase by 16.1% YoY to a little more than 23 minutes per day. [2]
- We expect US podcast ad spending to increase by 30.2% YoY in 2024. [2]
- In fact, there will be 29.6 million monthly esports viewers in 2024, up 11.5% from 2021, according to our estimates. [0]
- Investments are up to $4.5 billion in 2018 from just $490 million the year before, a staggering YoY growth rate of 837%, per Deloitte. [0]
- As of 2020, the top five most valuable esports teams according to Forbes are Estimated Revenue $45 million Revenue from Esports 50% Owner. [0]
- Andy Dinh Estimated Revenue $30 Revenue from Esports. [0]
- 70% Owners Jack and Paullie Etienne. [0]
- $28 million Revenue from Esports 89% Owners aXiomatic Gaming, Victor Goossens, Steve Arhancet. [0]
- $40 million Revenue from Esports 20% Owners Lee Trink, Richard Bengston , Thomas Oliveira , Yousef Abdelfattah , Nordan Shat. [0]
- $16 million Revenue from Esports 35% Owners Matthew Haag, Drake, Scooter Braun, Dan Gilbert. [0]
- Money flows into esports through media rights, live event ticket sales, merchandise sales, and in game purchases, but most of the revenue (69%). [0]
- APAC will account for over half (57%). [0]
- The rest of the world only accounts for about 15% of total esports revenue, but it contains several regions to watch. [0]
- Email collection forms were the most successful at converting viewers, with a 15% conversion rate in 2020. [1]
- Events placed at the beginning of videos perform the best, with a conversion rate of 12.7%. [1]
- 3.5% of ecommerce website visits via mobile are converted into purchases, compared to 3.9% on desktop. [1]
- Email visitors are the most likely to convert on forms ā and people coming from search advertisements are the least likely. [1]
- The highest bounce rates are on social (45%) followed by direct (44%). [1]
- Almost 25% of companies invest in mobile optimization as a top SEO tactic. [1]
- Despite the platformās reputation as a seemingly āolderā network, 26.4% of the platformās user base is made up of millennials. [3]
- That said, over one third (36%). [3]
- Heck, Facebookās ad revenue saw a 56% increase during 2021 alone. [3]
- Interest factoid from this report while Instagram currently has a higher CPC than Facebook , Instagram is also seeing better conversion rates than their parent company (8.07% vs. 6.57%). [3]
- Still, this survey is disappointing for the future of Stories. [3]
I know you want to use Audience Intelligence Platforms, thus we made this list of best Audience Intelligence Platforms. We also wrote about how to learn Audience Intelligence Platforms and how to install Audience Intelligence Platforms. Recently we wrote how to uninstall Audience Intelligence Platforms for newbie users. Donāt forgot to check latest Audience Intelligence Platformsstatistics of 2024.
Reference
- insiderintelligence – https://www.insiderintelligence.com/insights/esports-ecosystem-market-report/.
- hubspot – https://www.hubspot.com/marketing-statistics.
- insiderintelligence – https://www.insiderintelligence.com/insights/the-podcast-industry-report-statistics/.
- sproutsocial – https://sproutsocial.com/insights/facebook-stats-for-marketers/.
How Useful is Audience Intelligence Platforms
One of the key benefits of audience intelligence platforms is their ability to help businesses better understand who their customers are and what matters to them. By aggregating data from multiple sources, such as social media, website analytics, and third-party databases, these platforms can create detailed profiles of individual consumers, allowing marketers to tailor their messaging and offerings to specific segments of their audience. This level of personalization can result in more targeted and effective marketing efforts, ultimately driving better results for businesses.
Furthermore, audience intelligence platforms can also help businesses identify new opportunities and trends in the market. By analyzing consumer data, these platforms can uncover insights about emerging preferences, behaviors, and demands, helping businesses stay ahead of the competition and adapt their strategies accordingly. This proactive approach to market research can be invaluable for businesses looking to innovate and grow in an ever-changing marketplace.
Additionally, audience intelligence platforms can help businesses measure the impact of their marketing efforts and optimize their campaigns in real-time. By tracking key performance indicators, such as engagement rates, click-through rates, and conversion rates, these platforms can provide marketers with valuable feedback on the effectiveness of their strategies, enabling them to make data-driven decisions to improve their results. This level of insight and control can be crucial for businesses looking to maximize their return on investment and achieve their marketing objectives.
However, despite the numerous benefits of audience intelligence platforms, there are also some limitations and challenges associated with their use. One of the primary concerns is the issue of data privacy and security, as collecting and analyzing consumer data raises ethical and legal questions about how this information is used and protected. As consumers become more aware of their digital footprint and the risks associated with sharing personal information online, businesses need to be transparent and responsible in how they collect, store, and use data to maintain trust and credibility with their audience.
Furthermore, the accuracy and reliability of the data collected by audience intelligence platforms can also be called into question. With concerns about data quality, sources, and interpretation, businesses need to ensure that the insights generated by these platforms are valid and actionable. Without reliable data, businesses may make misinformed decisions that could ultimately harm their brand and bottom line.
In conclusion, audience intelligence platforms have the potential to revolutionize how businesses understand and engage with their target audiences, offering valuable insights and opportunities to improve their marketing efforts. However, businesses need to be mindful of the ethical, legal, and practical considerations associated with these platforms to ensure that they derive maximum benefit while mitigating potential risks. By taking a thoughtful and strategic approach to audience intelligence, businesses can unlock new opportunities for growth and success in an increasingly competitive marketplace.
In Conclusion
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