Book Marketing Tools Statistics 2024 – Everything You Need to Know

• 82% of small business failures are due to issues with cash flow. ^[0]

Book Marketing Tools Adoption Statistics

• Smartphone adoption in the U.S. has reached almost 50% of Americans. ^[4]

Book Marketing Tools Latest Statistics

• Email collection forms were the most successful at converting viewers, with a 15% conversion rate in 2020. ^[3]
• Events placed at the beginning of videos perform the best, with a conversion rate of 12.7%. ^[3]
• 3.5% of ecommerce website visits via mobile are converted into purchases, compared to 3.9% on desktop. ^[3]
• Email visitors are the most likely to convert on forms — and people coming from search advertisements are the least likely. ^[3]
• The highest bounce rates are on social (45%) followed by direct (44%). ^[3]
• Almost 25% of companies invest in mobile optimization as a top SEO tactic. ^[3]
• Forbes Mobile — Mobile visitors to Forbes.com accounted for 51% of all visits (39% smartphones and 11.5% tablet). ^[4]
• April 24, 2014 — 77% of Facebook’s monthly active users now access Facebook via their mobile phones and tablets. ^[4]
• April 22, 2014 — LinkedIn expects that 50% of its user traffic will come via mobile by the end of 2014. ^[4]
• April 21, 2014 — 57% of online U.S. adult smartphone owners who see ads in apps say the ads interrupt their user experience, and only 20% feel the ads are relevant to them. ^[4]
• When users were asked how often they access the Internet via their smartphone, 58% reported several times each day, while 21% said at least once a day, 12% said weekly, 3% said monthly, and 3% never accessed the Internet via their smartphones. ^[4]
• By December 2015, mobile devices will account for 50% of all paid search clicks on Google. ^[4]
• Pinterest users spend 92% of their pinning time on mobile devices. ^[4]
• Mobile Marketing Stat of the Day April 7, 2014 — 50% of people using a mobile device use it as their primary search AND Internet tool. ^[4]
• Compared to other smartphones, iPhones had 17% higher CTRs while delivering CPCs 1% lower. ^[4]
• April 4, 2014 — Mobile devices now account for 53% of Facebook’s ad revenue. ^[4]
• The share of Google paid search clicks from mobile devices rose to 34.2% in December 2013. ^[4]
• Mobile Marketing Stat of the Day April 1, 2014 — 65% of all emails in the U.S. are opened on a tablet or smartphone. ^[4]
• Interestingly, this trend is set to continue, with the Ericsson Mobility Report smartphone analytics predicting a 25% increase in mobile traffic by 2025. ^[8]
• Percentage of consumers using mobile devices Q3. ^[8]
• Notably, more 25% of today’s global smartphone users are in China, with the Asian Pacific making up 55% of global smartphone users. ^[8]
• In January 2021, Datareportal recorded 5.22 billion unique mobile users, making up 66.6% of the global population. ^[8]
• In fact, the number of social media users has increased by more than 13 percent over the past 12 months. ^[8]
• The top categories for mobile access are coupons/incentives, dating, social media, and weather all with above 80% mobile. ^[8]
• Ericson Mobility Report 2020 found video currently accounts for 63% of mobile traffic. ^[8]
• This shows that “58.4% of consumers purchased a product or service online each week”. ^[5]
• This isn’t to say that you should discount other search engines though, especially as Bing which took 7.2% of searches in the same month. ^[5]
• However, the most recent stats put mobile ahead with 54.86% of searches, while desktop falls to 42.65%, and desktop 2.49%.desk. ^[5]
• This shows that as more people remained connected 24/7 due to the high mobile phone penetration across the globe, desktop searches are likely to continue to decline. ^[5]
• At the moment, only 13% of websites are able to retain the same position for a particular search across all devices. ^[5]
• In fact, 30% of pages that show on the first page of desktop search results do not appear in the top 10 results on mobile. ^[5]
• According to SEMRush, only 11% of URLs kept the same position on mobile as desktop. ^[5]
• In 2020, the combination of organic (40%) and paid search (28%). ^[5]
• As shown below, the first three organic positions for nonbranded search earn more than 50% of the total click. ^[5]
• Between January and December 2020, nearly 65% of Google searches ended without a click to another web property — up from 50% in June 2019. ^[5]
• This is now a common behavior as the latest data from Global Web Index via Datareportal shows, with an average of 214.1% using voice commands or voice search. ^[5]
• According to MSN, 70% of Americansdon’t even open their phone books. ^[9]
• Only 11% use the white pages. ^[9]
• And, according toBrightlocal’s yearly survey, 97% of consumers have used the Internet to find local businesses in the last year. ^[9]
• According to CRM Associates, the average Yellow Pages ad brings in more than 80 calls annually for about $800, or a cost of $10 per call. ^[9]
• And display ads, on average, have aconversion rate of less than 1%. ^[9]
• Phone book advertising is less effective than online display advertising, which tends to have a conversion rate of less than 1% 70% of Americans don’t even open the phone book. ^[9]
• Like just 17% of salespeople think they’re pushy compared to 50% of prospects. ^[1]
• And along similar lines, only 3% of buyers trust reps. ^[1]
• More than 40% of salespeople say this is the most challenging part of the sales process, followed by closing (36%) and qualifying (22%). ^[1]
• HubSpot Research found 72% of companies with less than 50 new opps per month didn’t achieve their revenue goals, compared to 15% with 51 to 100 new opps and just 4% for companies with 101 to 200 new opps. ^[1]
• 19% of buyers want to connect with a salesperson during the awareness stage of their buying process, when they’re first learning about the product. ^[1]
• 60% want to connect with sales during the consideration stage, after they’ve researched the options and come up with a short list. ^[1]
• 20% want to talk during the decision stage, once they’re decided which product to buy. ^[1]
• Only 24% of sales emails are opened. ^[1]
• At least 50% of your prospects are not a good fit for what you sell. ^[1]
• 10.77.3% of respondents said their company provides at least one quarter of their leads. ^[1]
• 60% of customers say no four times before saying yes whereas 48% of salespeople never even make a single follow up attempt. ^[1]
• 80% of sales require 5 followup calls whereas 44% of salespeople give up after one follow. ^[1]
• 35 50% of sales go to the vendor that responds first. ^[1]
• 75% of online buyers want to receive between 2 4 phone calls before a company gives up; 12% would like a company to try as many times as it takes to get a hold of them. ^[1]
• 70% of salespeople stop at one email. ^[1]
• Yet if you send more emails, you’ve got a 25% chance to hear back. ^[1]
• 42% of people would be encouraged to make a purchase if the sales rep called back at an agreed. ^[1]
• 57% of people said they would be encouraged to make a purchase from a salesperson who doesn’t try to apply pressure or hassle them when following up 18. ^[1]
• 41.2% of salespeople said their phone is the most effective sales tool at their disposal. ^[1]
• Gong.io analyzed over 100,000 connected outreach calls and found successful salespeople talk for 54% of the call, while unsuccessful salespeople spent only 42% of their time speaking 23. ^[1]
• The use of collaborative words had a positive impact on the calls and using “we” instead of “I” increased success rates by 35%. ^[1]
• Using “Did I catch you at a bad time” makes you 40% less likely to book a meeting, while asking “How are you?” increases your likelihood of booking a meeting by 3.4X. 25. ^[1]
• 63% of Sales Leaders believe that virtual meetings are just as or more effective than in. ^[1]
• 65% of salespeople who use social selling fill their pipeline, compared to 47% of reps who do not. ^[1]
• Using social selling tools can increase win rates and deal size by 5% and 35%, respectively. ^[1]
• 44% looked to their manager, 35% to team training resources, and 24% to media. ^[1]
• Only 7% of top performers report pitching, while 19% of non top performers pitch their offering. ^[1]
• They spend 21% of their day writing emails, 17% entering data, another 17% prospecting and researching leads, 12% going to internal meetings, and 12% scheduling calls. ^[1]
• Provide relevant information (61%) Respond in a timely manner (51%). ^[1]
• The biggest challenges today’s salespeople face Establishing urgency (42%) Getting in touch with prospects (37%). ^[1]
• A survey by sales strategist, Marc Wayshak, found that 41.2% of respondents said the phone is the most effective sales tool. ^[1]
• Only 24.3% of salespeople exceeded their quota last year. ^[1]
• About 47% of top performers ask for referrals consistently, versus only 26% of non. ^[1]
• 40.92% of consumers trust referrals from people they know. ^[1]
• When referred by other customers, people have a 37% higher retention rate. ^[1]
• B2B companies with referrals experience a70% higher conversion rate. ^[1]
• Referred customers’ lifetime value is 16% higher than that of non. ^[1]
• Referral leads have a30% higher conversion rate than leads from any other channel. ^[1]
• Referrals account for 65% of companies’ new deals. ^[1]
• Only 39% of salespeople intended to go into sales. ^[1]
• According to CSO Insights, just 33% of inside sales rep time is spent actively selling. ^[1]
• When both the message and subject line are personalized, emails have an average open rate of 5.9%and a click rate of .2%. ^[1]
• The number of types of tools used consistently among the majority of respondents went up by 300%. ^[1]
• 94% of surveyed employers report that company productivity has been the same (67%) or higher (27%). ^[1]
• PayScale analyzed thousands of salaries and determined that remote workers make 8.3% more than non remote workers with the same job and qualifications, and 7.5% more in general—not accounting for years of experience, job title, or location. ^[1]
• According to Upwork, 41.8% of the American workforce continues to work remotely. ^[1]
• Although an estimated 26.7% will still be working from home through 2021, 36.2 million Americans (22% of the workforce). ^[1]
• These 30 million small businesses in America account for 99% of all businesses and 54% of all U.S. sales. ^[0]
• 93% of online experiences begin with a search engine, and 47% of people click on one of the first three listings. ^[0]
• At any given time, 84% of Americans are shopping for something. ^[0]
• Small businesses accounted for 65% of net new jobs. ^[0]
• Microbusinesses make up 75.3% of private sector employers and employ 10.5% of all employees. ^[0]
• While only 11% of SMBs currently use AI, 51% believe AI is an important factor when choosing new technologies. ^[0]
• Less than 8% of total B2B product sales are closed directly through the Internet, versus 15% for B2C products. ^[0]
• Mobile drives or influences an average of more than 40% of revenue in leading B2B organizations. ^[0]
• Studies show that between 70 80% of people research a company online BEFORE visiting a small business or making a purchase with them. ^[0]
• 97% of consumers go online to find a local business or local services. ^[0]
• 82% of smartphone users use a search engine when looking for a local business SMBs + Digital Marketing. ^[0]
• Less than 30% of small businesses use website analytics, call tracking, or coupon codes. ^[0]
• 18% of small businesses admit to not tracking anything 56% of those with a website say their website has a responsive design. ^[0]
• 73% of businesses are investing in design to differentiate their brands online 50% of search queries are four words or longer. ^[0]
• Google accounted for 91% of US site visits produced by mobile search in Q3 2017. ^[0]
• 93% of online experiences begin with a search engine. ^[0]
• 46% of all searches on Google have local intent. ^[0]
• Google drives 96% of mobile search traffic, followed by Yahoo at 2% and Bing at 1%. ^[0]
• 65% of 2549 year old’s speak to their voice enabled devices at least once a day. ^[0]
• By 2020, 50% of all online searches will be voice searches. ^[0]
• According to a study by B2B research firm Clutch.co. ^[0]
• Less than two thirds (64%). ^[0]
• By 2019, 94% small business websites will be mobile friendly. ^[0]
• Among small businesses without a website, 58% plan to build one in 2018. ^[0]
• Small businesses cite cost (26%), irrelevance to industry (27%), and social media (21%). ^[0]
• Among small business websites, 81% are mobile friendly SMB Websites and Consumer Behavior. ^[0]
• 80% of internet users own a smartphone. ^[0]
• 53% of mobile website visits are abandoned if a mobile site takes longer than three seconds to load. ^[0]
• For every one second delay in site load time, conversions fall by 12%. ^[0]
• In 2018, 52.2% of all worldwide online traffic was generated through mobile phones, up from 50.3% in the previous year 57% of all U.S. online traffic now comes from smartphones and tablets. ^[0]
• 84% of users would abandon a purchase if data was sent over an insecure connection. ^[0]
• 82% of people won’t browse unsecured websites. ^[0]
• As of 2019, 94% of Google search results are HTTPS. ^[0]
• 75% of consumers have admitted to judging a company’s credibility based on their website design. ^[0]
• According to GoDaddy research of more than 1,000 very small businesses, nearly half reported suffering a financial loss due to hacking, with one in eight saying the loss was greater than $5,000. ^[0]
• 73% of companies are investing in design to differentiate their brands. ^[0]
• That’s a 6.2% jump from 2021’s 2.74 billion users, which was already a yearover year growth of 12% from 2019. ^[10]
• 36.8% of the world’s population use Facebook monthly Yep,. ^[10]
• 2.91 billion users equals 36.8% of Earth’s 7.9 billion people, as of November 2021. ^[10]
• 4.6 billion of us have access to the Internet right now, that means 58.8% of everyone online uses Facebook. ^[10]
• 77% of Internet users are active on at least one Meta platform 4.6 billion global Internet users, 3.59 billion people use at least one Meta app every month. ^[10]
• Facebook’s annual revenue increased by 2,203% over 10 years In 2012. ^[10]
• $117 billion USD in 2021, which is up 36% from 2020. ^[10]
• brand in the world Apple holds the top spot with an estimated brand value of $263.4 billion USD. ^[10]
• 62% of users say they will use Stories even more in the future. ^[10]
• Facebook user stats 79% of monthly users are active daily. ^[10]
• This figure has remained consistent throughout 2020 and 2021 even with the combined 18.2% growth rate of users for those years. ^[10]
• 72% of Facebook users also use YouTube, WhatsApp, and Instagram. ^[10]
• The figures come in at 74.7% of Facebook users also frequenting YouTube, 72.7% using WhatsApp, and 78.1% using Instagram. ^[10]
• There are considerable overlaps in other popular social networks, such as 47.8% of Facebook users also being on TikTok, 48.8% on Twitter, and 36.1% on Pinterest. ^[10]
• Male internet users, 2534 15.9% Male internet users, 35. ^[10]
• Female internet users, 3544 15.7% Female internet users, 45. ^[10]
• 72% of Facebook users don’t trust it to protect their privacy … but they use it anyway. ^[10]
• Importantly, this figure is much higher than 2020 when only 47% of users felt Facebook didn’t do enough to keep their data private. ^[10]
• But, quantity isn’t everything… 69% of Americans. ^[10]
• The US population reached 332 million people in 2024, meaning 54% of all Americans have a Facebook account. ^[10]
• Infants aside, 69% of Americans over 18 are on Facebook, including 77% of people ages 30. ^[10]
• 79% of Canadians over 15 use Facebook Despite other countries having a higher total user count, Canada ranks among the highest in reach with 79% of people over age 15 27,242,400 people using the social network. ^[10]
• Comparatively, India’s 329 million users account for only 49.6% of the total Indian population of 662 million people who are 15 or older. ^[10]
• Partisan gaps as high as 23% show up for every social platform, except Facebook For Americans under age 50. ^[10]
• The largest Democrat Republican gap is on Instagram, where 23% more Democrats report using the platform. ^[10]
• 57% of Americans say Stories make them feel like part of a community People love Stories. ^[10]
• They feel more authentic than other social content formats, according to 65% of Americans who say they feel closer to family and friends after watching them. ^[10]
• 31% of Americans regularly get their news from Facebook While that’s declined from 36% in 2020, it’s still much higher than any other social network. ^[10]
• YouTube comes in second with 22% of Americans regularly getting their news there. ^[10]
• 57% vs. 51% Users learn more life skills from social media than university Globally, 57% of social media users say they’ve learned more about life from social media than being at university. ^[10]
• 81.8% of users only use Facebook on a mobile device Most users 98.5% use Facebook on their mobile device, but 81.8% of people strictly access the platform via mobile. ^[10]
• Comparatively, only 56.8% of all Internet traffic is from mobile devices. ^[10]
• People are 53% more likely to buy from a business using live chat. ^[10]
• With 50% of people having a native language not in the 10 most common, increasing your communication capabilities is always a smart move. ^[10]
• The average organic reach of a Facebook Page post is 5.2% Organic reach has steadily declined each year, ending 2020 with 5.2%. ^[10]
• In 2019, it was 5.5% and 7.7% in 2018 Organic Facebook content should still be a big part of your strategy for your existing audience. ^[10]
• That’s a 23.6% increase compared to 2020. ^[10]
• Facebook ad stats Costper click is up 13%. ^[10]
• 15.5% yearover year eMarketer predicts US ad revenue will top $58.1 billion in 2024, which would be a 15.5% increase from 2021. ^[10]
• Facebook’s potential advertising reach is 2.11 billion Meta claims their total advertising audience is 2.11 billion people, or 72.5% of their total 2.91 billion monthly active users. ^[10]
• Facebook ads reach 34.1% of the global population over age 13 Put into perspective, that 2.11 billion person ad reach is over a third of Earth’s entire teenand. ^[10]
• Facebook ads reach 63.7% of all Americans over age 13. ^[10]
• Facebook also reports these potential local advertising audiences as a percentage of total population over age 13. ^[10]
• Mexico 87.6% India 30.1% United Kingdom 60.5% France 56.2% Italy 53%. ^[10]
• The full list is in our Digital 2024 50% of consumers want to discover new products through Facebook Stories. ^[10]
• 58% of consumers say they’ve visited a brand’s website from a Story ad and 31% have browsed a Facebook Shop. ^[10]
• Brands are seeing huge results, including some seeing 66% higher order values via Shops than from their websites. ^[10]
• Boosted listings can reach a potential audience of 9.1% of the world’s population over age 13. ^[10]
• 33% of Gen Zers would consider buying digital. ^[10]
• Facebook beats out TikTok for short form video with 60.8% of user share. ^[10]
• It’s easy to think TikTok would be in the top spot for short videos, but YouTube claims that with 77.9% of Americans over 16 using the platform to watch short videos. ^[10]
• Perhaps surprisingly, Facebook comes in second with 60.8% of the user share. ^[10]
• TikTok trails in third with 53.9%. ^[10]
• Facebook is second to YouTube in live video with 42.6% of user share Predictably, YouTube is the preferred platform for live video chosen by 52% of users. ^[10]
• Like with short videos, Facebook is a close second with 42.6% of users. ^[10]
• Despite the platform’s reputation as a seemingly “older” network, 26.4% of the platform’s user base is made up of millennials. ^[11]
• That said, over one third (36%). ^[11]
• Heck, Facebook’s ad revenue saw a 56% increase during 2021 alone. ^[11]
• Interest factoid from this report while Instagram currently has a higher CPC than Facebook , Instagram is also seeing better conversion rates than their parent company (8.07% vs. 6.57%). ^[11]
• Still, this survey is disappointing for the future of Stories. ^[11]
• The day after the announcement, the company’s stock price plunged by over 35 percent, marking the largest single day drop ever in percentage terms. ^[12]
• A survey conducted in the United States in March 2024, found that 48 percent of all respondents stated they were not at all interested in virtually attending a live sporting event in the metaverse. ^[12]
• Millennials were the most likely to show interest in attending such an event, with 27 percent saying they would be very interested, and 29 percent saying they would be somewhat interested. ^[12]
• After a period of gradual decline, the average annual rate on a 30year fixed rate mortgage in the United States rose to 4.17 percent March 2024, up from 3.08 percent in March 2021. ^[12]
• That month, price levels of transportation and communication in China increased by approximately 5.8 percent compared to the same month of the previous year. ^[12]
• Based on recent statistics, Facebook is the leading social platform, reaching 59.0 percent of social media users. ^[2]
• Not only does its ad revenue make up nearly all of its $28.1 billion revenue for the entire quarter, it’s also a 31 percent yearover. ^[2]
• Totaling $84.2 billion for the year, that’s 21 percent more than in 2019. ^[2]
• For instance, Facebook’s 2020 first quarter ad revenues fell 15.9 percent from the $20.7 billion generated in 2019’s fourth quarter. ^[2]
• In comparison, 2019’s first quarter ad revenues fell just 10.4 percent from the previous quarter. ^[2]
• Out of the U.S. population aged 12 and above, 63 percent claim they use Facebook. ^[2]
• That’s an estimated 178 million Americans. ^[2]
• And just to show how dominant Facebook is, the same survey shows that 80 percent of this same group use social media. ^[2]
• In fact, 95 percent of the U.S. population know what Facebook is, meaning that it’s more well known than its closest competitors like Instagram, Twitter, Snapchat, and Pinterest. ^[2]
• This falls to 64 percent for those between 12 and 34 years old, and just over half of those 55 and older use Facebook. ^[2]
• 65 percent of Facebook users are under the age of 35 , which means that they fall under the age demographic of Millennials and Generation Z. ^[2]
• 98.3 percent of Facebook users access the social media platform via their mobile devices. ^[2]
• That means that only 1.7 percent of Facebook users log in exclusively on their desktops or laptops. ^[2]
• In fact, 78 percent of American consumers have discovered retail products to buy via Facebook. ^[2]
• Facebook is the leading social media platform, reaching 59.0 percent of social media users. ^[2]
• More than six out of ten of the U.S. population aged 12+ claim to use Facebook. ^[2]
• 65 percent of Facebook users are under the age of 35. ^[2]
• 98.3 percent of Facebook users access the social media platform via mobile phones. ^[2]
• 78 percent of American consumers have discovered retail products to buy via Facebook. ^[2]
• For example, as much as 50 percent of a newspaper article often comes from a press release. ^[13]
• Wordof Mouth 23% of people talk about their favorite products with friends and family every day. ^[6]
• Furthermore, 78% of people rave about their favorite recent experiences to people they know at least once per week. ^[6]
• 90% of people are much more likely to trust a recommended brand. ^[6]
• 88% of people had the highest level of trust in a brand when a friend or family member recommended it. ^[6]
• 26% of people will completely avoid a brand if their friend or family tells a negative story about their experience. ^[6]
• 21% of people will lose trust in a brand, whether they’ve been a customer or not, because of bad wordof. ^[6]
• On average, wordof mouth drives $6 trillion in annual global spending and is responsible for 13% of all sales. ^[6]
• 28% of people say that wordof mouth increases brand affinity. ^[6]
• Millennials were 38% more likely to discover brands through recommendations from friends and family. ^[6]
• In Colombia and Mexico, 39% of people hear about products for the first time from wordof. ^[6]
• 32% of people come across new podcasts from wordof mouth recommendations, and 29% specifically from friends’ recommendations. ^[6]
• 20% of people become aware of Smartphone apps through wordof. ^[6]
• However, 17% of people found out from friends and family. ^[6]
• In Australia, 42% of people discover new brands throughsearch engines, and 38% through wordof. ^[6]
• In Romania, wordof mouth is the least popular way to discover new products, with only 28% of the population finding products this way. ^[6]
• 16% of Baby Boomers discover new brands through wordof. ^[6]
• Generation X is the most to discover products through wordof mouth, with 18% regularly finding products this way. ^[6]
• And for Generation Z, only 12% discover new products by wordof. ^[6]
• 17% of Chinese luxury guests considering which hotel to stay in agree that wordof mouth is among the top factors in their decision making. ^[6]
• 28% of people considered visiting a convenience store after mentioned by someone they knew in the U.S. in 2019. ^[6]
• Wordofmouth was the fourth leading reason for considering visiting convenience stores, according to 17% of Canadians. ^[6]
• 23% of consumers consider buying their Christmas gifts because of wordof. ^[6]
• Also, 23% of people consider the gifts they buy for Valentine’s day, depending on recommendations. ^[6]
• Wordof mouth is directly responsible for 90% of all purchases. ^[6]
• 23% of Singaporean shoppers bought something in a physical store in 2019 based on a friend’s recommendation. ^[6]
• 37% of Americans decided on which restaurant to eat at based on wordof. ^[6]
• Likewise, 31% of electronics purchases are heavily influenced by wordof. ^[6]
• 20% of North Americans who became aware of a product through wordof mouth made the purchase instantaneously. ^[6]
• If a customer feels satisfied with their interaction with your business, 96% will return and will be more likely to tell the people around them. ^[6]
• 65% of businesses use wordof mouth recommendations to recruit for open positions. ^[6]
• A mosquito fumigation service said 76% of their clients come from wordof. ^[6]
• 92% of customers read online reviews before buying 2. ^[7]
• 72% of consumers say positive testimonials and reviews increase their trust in a business 3. ^[7]
• 70% of people trust reviews and recommendations from strangers 4. ^[7]
• 88% of consumers say reviews influence their online purchasing decisions. ^[7]
• 88% of consumers trust online testimonials and reviews as much as recommendations from friends or family 6. ^[7]
• 97% of B2B customers cited testimonials and peer recommendations as the most reliable type of content. ^[7]
• 86% of customers said online reviews were at least “moderately important” when they were shopping for a new product. ^[7]
• 72% of consumers will take action only after reading a positive review. ^[7]
• 73% of consumers read six or fewer reviews before making a decision 10. ^[7]
• 12% of consumers read more than 10 reviews 11. ^[7]
• 50 or more reviews on multiple products pages can increase conversions by 4.6%. ^[7]
• Using customer testimonials regularly can generate approximately 62% more revenue. ^[7]
• Customer testimonials placed alongside more expensive items increased conversion rates 380% 16. ^[7]
• Yelp rating by one star can increase revenue by 5. ^[7]
• On average, testimonials on sales pages increase conversions by 34% 18. ^[7]
• Customers who interact with reviews are 58% more likely to buy 19. ^[7]
• Customers who interact with reviews spend 3% more on average per order. ^[7]
• Websites using testimonials saw a 45% increase in traffic compared to those who didn’t 21. ^[7]
• Listing 10 or more reviews increased traffic 15 to 20% on Google Business listings 22. ^[7]
• Improving star ratings from 3 to 5 stars can increase clicks on Google up to 25% 23. ^[7]
• Businesses with 5 stars earned 69% of total clicks amongst top Google listings 24. ^[7]
• Reviews account for 9.8% of total search engine ranking factors. ^[7]
• 79% of consumers have watched a video testimonial to learn more about a company, product or service 26. ^[7]
• 90% of users say that seeing a video about a product is helpful for making decisions. ^[7]
• 2/3 of consumers say they’re more likely to make a purchase after watching a testimonial video demonstrating how a business, product or service helped someone like them. ^[7]
• 47% of people say testimonial videos are effective because they help visualize how a product or service actually works. ^[7]
• Consumers are 27.4 times more likely to click online video ads than banner ads. ^[7]

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Reference

1. bluecorona – https://www.bluecorona.com/blog/29-small-business-digital-marketing-statistics/.
2. hubspot – https://blog.hubspot.com/sales/sales-statistics.
3. oberlo – https://www.oberlo.com/blog/facebook-statistics.
4. hubspot – https://www.hubspot.com/marketing-statistics.
5. bookmarketingbestsellers – https://bookmarketingbestsellers.com/mobile-marketing-statistics/.
6. smartinsights – https://www.smartinsights.com/search-engine-marketing/search-engine-statistics/.
7. semrush – https://www.semrush.com/blog/word-of-mouth-stats/.
8. boast – https://boast.io/20-statistics-about-using-testimonials-in-marketing/.
9. smartinsights – https://www.smartinsights.com/mobile-marketing/mobile-marketing-analytics/mobile-marketing-statistics/.
10. socialmediatoday – https://www.socialmediatoday.com/news/yellow-pages-vs-digital-marketing-is-the-phone-book-really-dead/516574/.
11. hootsuite – https://blog.hootsuite.com/facebook-statistics/.
12. sproutsocial – https://sproutsocial.com/insights/facebook-stats-for-marketers/.
13. statista – https://www.statista.com/.
14. smithpublicity – https://www.smithpublicity.com/110-book-marketing-ideas-to-sell-your-book/.

How Useful is Book Marketing Tools

One of the most commonly used book marketing tools is social media. Platforms like Facebook, Twitter, and Instagram allow authors to connect with their readers on a more personal level, sharing updates about their work, upcoming events, or even just snippets of their daily lives. Social media also provides authors with an opportunity to engage in conversations with readers, building relationships that can ultimately lead to increased book sales.

Alongside social media, book signings and author events remain popular marketing tools for authors looking to connect with their readers in person. These events not only provide authors with a chance to promote their work but also allow them to build relationships with their fans, potentially turning one-time readers into lifelong supporters. Additionally, book signings and author events can generate buzz around a new release, drumming up excitement and anticipation among potential readers.

Another useful book marketing tool is the creation of a strong author website or blog. A well-designed website can serve as a central hub for readers to learn more about an author’s background, upcoming projects, and favorite books. Blog posts can also help to establish an author’s expertise in their genre, drawing in readers who are looking for new perspectives and insights.

In addition to these more traditional marketing tools, authors also have access to a variety of online marketing strategies, such as book trailers, email marketing campaigns, and virtual book tours. Book trailers, in particular, can be an effective way to grab readers’ attention and give them a taste of what to expect from a new book. Similarly, email marketing campaigns allow authors to reach out directly to readers who have shown interest in their work, keeping them informed about new releases, sales, and other important updates.

Virtual book tours have become increasingly popular in recent years, allowing authors to connect with readers all over the world without ever leaving their homes. By appearing on podcasts, participating in online book clubs, or hosting live Q&A sessions, authors can engage with readers in a dynamic and interactive way, generating interest in their work and building their brand.

In conclusion, book marketing tools play a crucial role in helping authors navigate the competitive world of publishing. From social media promotion to book signings and virtual book tours, authors have a wide range of strategies at their disposal to help increase their visibility and attract new readers. By utilizing these tools effectively, authors can strengthen their connection with their audience, increase their book sales, and ultimately achieve greater success in the literary world.

In Conclusion

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