Buyer Intent Data Tools Statistics 2024 – Everything You Need to Know

Are you looking to add Buyer Intent Data Tools to your arsenal of tools? Maybe for your business or personal use only, whatever it is – it’s always a good idea to know more about the most important Buyer Intent Data Tools statistics of 2024.

My team and I scanned the entire web and collected all the most useful Buyer Intent Data Tools stats on this page. You don’t need to check any other resource on the web for any Buyer Intent Data Tools statistics. All are here only 🙂

How much of an impact will Buyer Intent Data Tools have on your day-to-day? or the day-to-day of your business? Should you invest in Buyer Intent Data Tools? We will answer all your Buyer Intent Data Tools related questions here.

Please read the page carefully and don’t miss any word. 🙂

Best Buyer Intent Data Tools Statistics

☰ Use “CTRL+F” to quickly find statistics. There are total 105 Buyer Intent Data Tools Statistics on this page 🙂

Buyer Intent Data Tools Market Statistics

  • In fact, according to market research firm Ascend2, 97% of B2B marketers believe that third party intent data will give brands a competitive advantage in the year ahead. [0]
  • In fact, a market study has shown that 25% of B2B businesses are currently using intent data, while another 35% are preparing to use it within the next year. [0]
  • According to Gartner, by the end of 2024, at least 70% of all B2B marketers will utilize intent data for their prospecting. [1]
  • On average, our clients experience a 300% increase in their marketing ROI. [1]
  • With hyperspecialized sales and marketing systems like PayPer Click digital marketing and targeted SEO advertising, some reports claim that in 2020 almost 69% of all firms reported a dip in their advertising expenditure. [1]
  • Intent data helps B2B marketers to know what a potential buyer is likely to buy, say, or do next across the web. [2]
  • Did you know 62% of marketing professionals view hyper personalization as a crucial strategy?. [2]
  • Statistics show that when businesses are deploying ABM align their marketing and sales teams, they become 67% better at closing deals. [2]
  • Statistics reveal that 73% of B2B marketers use intent data in email marketing. [2]
  • Furthermore, 62% of B2B marketers agree intent data improves their nurturing and personalization workflows. [2]
  • 89% of B2B researchers use the internet during the B2B research process. [3]
  • Today’s business buyers do not contact suppliers directly until 57% of the purchase process is complete. [3]
  • 16% of marketers say outbound practices provide the highest quality leads for sales. [3]
  • By the end of 2024, more than 70% of B2B marketers will utilize third party intent data to target prospects or engage groups of buyers in selected accounts. [3]
  • Almost 40% of businesses are spending more than half of their marketing budget on intent data, and 70% plan on increasing spending on intent data next year. [3]
  • According to our latest study, the global B2B Buyer Intent Data Tools market size is USD million in 2024 from USD million in 2021, with a change of % between 2021 and 2024. [4]
  • The global B2B Buyer Intent Data Tools market size will reach USD million in 2028, growing at a CAGR of % over the analysis period. [4]
  • The United States B2B Buyer Intent Data Tools market is expected at value of USD million in 2021 and grow at approximately % CAGR during review period. [4]
  • China constitutes a % market for the global B2B Buyer Intent Data Tools market, reaching USD million by the year 2028. [4]
  • In APAC, the growth rates of other notable markets are projected to be at % and % respectively for the next 5. [4]
  • Only 1% are yet to explore this data driven B2B marketing technique, showing a level of maturity in the use of intent signals across the industries. [5]
  • Only a tiny percentage (3%). [5]
  • As seen with our earlier stats, only 1% of marketers aren’t using intent data in their strategy, in some form or another. [5]
  • But according to , CMO at 6sense LatanĂ© Conant“You don’t have a known marketing funnel, you have a dark funnel—all the activities that buyers are doing that you can’t see. [6]
  • Gartner notes that “by the end of 2024, more than 70% of B2B marketers will utilize third party intent data to target prospects or engage groups of buyers in selected accounts.”. [7]
  • Ecommerce Statistic #15 Nearly half of online shoppers simply head straight to a large ecommerce marketplace. [8]

Buyer Intent Data Tools Software Statistics

  • 40% of software companies 47% of midsize businesses. [9]
  • According to new research from TrustRadius, only 40% of software companies currently use buyer intent data for lead generation. [6]
  • It’s also worth noting that 25% of the software vendors we surveyed weren’t sure if their company uses intent data or not. [6]

Buyer Intent Data Tools Adoption Statistics

  • With the start of big data adoption into commercial enterprises, companies using data modeling have a 5 6% higher profitability rating than their rivals who do not use data analytics tools. [1]

Buyer Intent Data Tools Latest Statistics

  • According to studies by leading industry analyst firms, an average B2B prospect is already 67% of the way into their purchasing journey before ever engaging with a salesperson. [0]
  • This means prospective customers have an intention to buy a product or services and a BDR only has to focus on the remaining 33% to close the deal. [0]
  • only about 10–15% may actively engage in a sales cycle to become qualified leads. [0]
  • Yet if 98% of your website visitors are anonymous, how would you effectively determine intent?. [0]
  • Meet Lift AI — the only platform that leverages the power of artificial intelligence and a proprietary machine scoring model to identify website visitors under any conditions, with over 85% accuracy. [0]
  • At SalesIntel, we provide 95% accurate and human verified contact data with deeper insights into ideal buyers with our Intent Data. [1]
  • We have a track record of providing 95% accuracy with all our data, well above average industry standards. [1]
  • Our clients’ calltoconnect ratios jump from 20% with only internal data banks to more than 100% with SalesIntel powered accurate B2B Intent Data. [1]
  • At SalesIntel, our clients report that the use of intent data contact information has reduced the prospecting time on each lead conversion by up to 80%. [1]
  • Compared to when they are served using only demographic signals, ads served with intent signals alone have 40% greater purchase intent lift and 30% greater consideration lift. [2]
  • Only 25% of B2B companies are currently using intent data and monitoring tools. [3]
  • Only 46% ofsales repsreceive data insights on customers’ propensity to buy. [3]
  • Prospects spend 50% of their time seeking information from third. [3]
  • According to Lead Connect, 78% of customers buy from a company that responds to their inquiries first. [3]
  • 99% of large companies are using intent data. [3]
  • According to TOPO’s latest Intent Data Market Guide, B2B intent data has emerged as the fastest growing data category over the last three years, changing how teams prioritize their time and gather insights about accounts. [10]
  • As for the Europe B2B Buyer Intent Data Tools landscape, Germany is projected to reach USD million by 2028 trailing a CAGR of % over the forecast period. [4]
  • In terms of revenue, the global largest two companies occupy a share nearly % in 2021. [4]
  • In 2024 with CAGR of 3.82% Industry size estimation, Revenue Analysis, Worldwide Research by Fastest Growing Companies. [4]
  • In 2024 with CAGR of 25% Industry size estimation, Revenue Analysis, Worldwide Research by Fastest Growing Companies – 120 Pages Report. [4]
  • According to our latest research, 99% of companies are using intent data in some way or another. [5]
  • Recent research highlights that over a third say they are “confident” about their intent data practices, while a huge 64% say they are “very confident” about achieving results. [5]
  • While 19% favor third party data, over a quarter prefer to stick to data sourced internally. [5]
  • However, the largest group (55%). [5]
  • In terms of spending, a substantial number of businesses (39%). [5]
  • While 31% of companies plan on allocating the same amount of budget in the next 12 months, a large 67% plan on spending more. [5]
  • Only 2% of respondents say they will be decreasing spend. [5]
  • The most important statistic from our study shows resounding positivity regarding results, with almost everyone (99%). [5]
  • While 13% reported on increased return on investment and 22% reported on better conversion rates, 64% told us they had seen improvements in both. [5]
  • Again, almost everyone in the group (98%). [5]
  • Gartner claims that more than 70% of B2B buyers will increase their use of third party intent data by the end of 2024. [9]
  • According to a study conducted by intent data provider TrustRadius in 2021, these companies are leveraging intent data. [9]
  • 100% of buying decisions took place online. [6]
  • 47% of midsize businesses currently use intent data. [6]
  • That makes sense, given that only 4% of our survey respondents worked directly in the demand generation department. [6]
  • How Successful Marketers Use Intent Data to Drive RevenueOut of the 40% of tech companies who use any type of intent data, 70% of them use it for prospecting. [6]
  • Tips from 6senseAccording to TrustRadius research, only 52% of the companies who use buyer intent data apply it to ABM. [6]
  • And even less (46%). [6]
  • CMOis CMOofofOnly 26% of vendors who use review sites leverage their 2nd. [6]
  • Of the 40% of tech vendors who have an intent data provider, 90% of them already work with review sites in a paid capacity. [6]
  • 70% of vendors we surveyed use intent data to find leads. [6]
  • Most importantly, up to 60% of TrustRadius intent signals come from enterprise buyers—while G2’s site attracts more of an SMB audience. [6]
  • According to G2, 47% of their reviews come from small businesses. [6]
  • This means you’re more likely to receive ABM lists of smaller companies if you purchase intent data from G2. [6]
  • Out of the 40% of tech companies who use any type of intent data, 70% of them use it for prospecting. [6]
  • According to TrustRadius research, only 52% of the companies who use buyer intent data apply it to ABM. [6]
  • But according to , CMO at 6sense LatanĂ© Conant. [6]
  • Only 26% of vendors who use review sites leverage their 2nd. [6]
  • (Only 20% to 30% reported wanting to ever physically interact with reps again.). [7]
  • ‱ Are confident making large digital purchases (roughly 70% said they were “comfortable” spending over $50,000 or more online). [7]
  • The company generated $33,000 in revenue and beat its goal by more than 15%. [7]
  • Start selling online now with Shopify Start your free trial Ecommerce Statistic #1 It’s estimated that there will be 2.14 billion global digital buyers in 2021. [8]
  • In fact, with an expected global population of 7.87 billion people , that’s about 27.2 percent of the world’s population shopping online. [8]
  • In 2021, ecommerce sales are expected to account for 18.1 percent of retail sales worldwide. [8]
  • It’s growing so quickly that it’s expected to make up a whopping 22.0 percent of retail sales worldwide by 2024. [8]
  • Other key reasons include the ability to use coupons and apply discounts , read other customers’ reviews , easily return their items , and have a quick checkout process. [8]
  • 33.6 percent of shoppers look up price comparisons on their mobile device while in a physical store. [8]
  • To learn how, check out 81 percent of consumers conduct online research before making a purchase online. [8]
  • 81 percent of consumers trust the advice of friends and family over businesses. [8]
  • 58 percent of people stop doing business with a company because of poor customer experience. [8]
  • To learn how, check out Ecommerce Statistic #9 Consumers are most likely to trust a business that makes it easy to contact people at the company. [8]
  • Ecommerce Statistic #10 On average, only 1.94 percent of ecommerce website visits convert into a purchase. [8]
  • But No Conversions 69.57 percent of shopping carts are abandoned. [8]
  • Ecommerce Statistic #13 Abandoned cart follow up emails have an average open rate of 41.09 percent. [8]
  • according to Campaign Monitor , the average email open rate is just 18.0 percent. [8]
  • On average, 52 percent of online stores have omnichannel capabilities. [8]
  • To learn how to capture the attention of consumers, read And to effectively build trust, check out Ecommerce Statistic #16 Mobile ecommerce accounts for 45 percent of US ecommerce sales. [8]
  • Ecommerce Statistic #17 Users who have a negative experience on a mobile website are 62 percent less likely to purchase from that business in the future. [8]
  • In fact, the probability of a user bouncing off a mobile webpage increases by 32 percent when the page takes between one and three seconds to load. [8]
  • Specifically 38.4 percent of online shoppers in the US are below the age of 35. [8]
  • Just 14.4 percent of people who shop online in the US are 65 years old and above. [8]
  • Statistics show that 87% of the Buyer’s Journey is now done digitally and that B2B buyers are usually 57% complete with their buyer’s journey before engaging with a sales team. [11]
  • Given that 74% of B2B buyers ultimately select the vendor that first provided value when they conducted research, utilizing Intent Data is essential to generating leads and closing deals in the modern age. [11]
  • Reaching them at this early stage is crucial because, as stated earlier, 74% of B2B buyers ultimately select the vendor that first provided value when they were conducting research. [11]
  • Companies like 6Sense offer predictive tools, which combine FirstParty intent data with SecondParty and Third Party Topic Data to mine leads and allow you to focus on likely target accounts. [11]

I know you want to use Buyer Intent Data Tools, thus we made this list of best Buyer Intent Data Tools. We also wrote about how to learn Buyer Intent Data Tools and how to install Buyer Intent Data Tools. Recently we wrote how to uninstall Buyer Intent Data Tools for newbie users. Don’t forgot to check latest Buyer Intent Data Toolsstatistics of 2024.

Reference


  1. lift-ai – https://www.lift-ai.com/blog/the-value-of-buyer-intent-data.
  2. salesintel – https://salesintel.io/blog/buyer-intent-all-the-stats-facts-and-data-youll-ever-need-to-know/.
  3. marketsplash – https://marketsplash.com/intent-data/.
  4. myshortlister – https://www.myshortlister.com/insights/intent-data-statistics.
  5. digitaljournal – https://www.digitaljournal.com/pr/global-b2b-buyer-intent-data-tools-market-analysis-2024-top-countries-data-market-by-geography-business-and-investment-opportunities-segment-by-type-application-region-with-forecast-2028.
  6. insightsforprofessionals – https://www.insightsforprofessionals.com/marketing/digital-marketing/10-must-know-stats-about-intent-data.
  7. trustradius – https://www.trustradius.com/vendor-blog/ultimate-guide-to-b2b-intent-data.
  8. forbes – https://www.forbes.com/sites/forbestechcouncil/2021/08/05/bolstering-buyer-intent-data-could-lead-to-stronger-sales/.
  9. oberlo – https://www.oberlo.com/blog/ecommerce-statistics.
  10. aimultiple – https://research.aimultiple.com/intent-data/.
  11. zoominfo – https://pipeline.zoominfo.com/sales/how-to-use-intent-data.
  12. secondeclipse – https://secondeclipse.com/blog/b2b-intent-data/.

How Useful is Buyer Intent Data Tools

Buyer intent data tools offer businesses a way to gain a deeper understanding of their target audience’s browsing habits, search queries, and engagement with content online. By leveraging this data, businesses can more effectively target their marketing efforts, personalize their messaging, and ultimately drive conversions.

One of the key benefits of buyer intent data tools is their ability to provide real-time insights into consumer behavior. Rather than relying on outdated market research or guesswork, businesses can tap into the wealth of data generated online to better understand what drives their customers’ decision-making processes. This allows for more targeted and relevant marketing strategies, leading to increased engagement and ultimately, sales.

Furthermore, buyer intent data tools can help businesses identify trends and patterns in customer behavior that would otherwise go unnoticed. By analyzing data points such as what products customers are searching for, which websites they are visiting, and how they are interacting with online content, businesses can gain a more holistic view of their target audience. This information can then be used to tailor marketing campaigns, product offerings, and customer service strategies to better meet the needs and expectations of consumers.

Additionally, buyer intent data tools can help businesses identify new leads and opportunities for growth. By tracking customer behavior and engagement with online content, businesses can pinpoint potential customers who are actively researching products or services in their industry. This allows for more targeted outreach and sales efforts, ultimately leading to a larger customer base and increased revenue.

Ultimately, the use of buyer intent data tools can provide businesses with a competitive edge in today’s fast-paced, digital economy. By harnessing the power of data analytics and insights, businesses can more effectively target their messaging, personalize their offerings, and drive conversions. With the vast amount of information available online, businesses that fail to leverage buyer intent data tools may find themselves falling behind the competition.

In conclusion, buyer intent data tools have revolutionized the way businesses understand and engage with their target audience. By providing real-time, actionable insights into consumer behavior, these tools empower businesses to make more informed decisions, improve their marketing strategies, and drive growth. For businesses looking to stay ahead in today’s ever-evolving market, the use of buyer intent data tools is not just useful – it’s essential.

In Conclusion

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