Content Distribution Statistics 2024 - Everything You Need to Know

Are you looking to add Content Distribution to your arsenal of tools? Maybe for your business or personal use only, whatever it is – it’s always a good idea to know more about the most important Content Distribution statistics of 2024.

My team and I scanned the entire web and collected all the most useful Content Distribution stats on this page. You don’t need to check any other resource on the web for any Content Distribution statistics. All are here only 🙂

How much of an impact will Content Distribution have on your day-to-day? or the day-to-day of your business? Should you invest in Content Distribution? We will answer all your Content Distribution related questions here.

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On this page, you’ll learn about the following:

Best Content Distribution Statistics

Best Content Distribution Statistics

☰ Use “CTRL+F” to quickly find statistics. There are total 385 Content Distribution Statistics on this page 🙂

Content Distribution Benefits Statistics

Email marketing offers so many benefits as a content distribution channel that marketers aren’t just using it organically—one third of them are also engaging in paid collaborations to promote their content to their partners’ email databases. ^[0]

Content Distribution Usage Statistics

Large parts of the business world are still managed 100% through emails, and the usage patterns reflect this. ^[1]

Content Distribution Market Statistics

97% of our survey respondents claimed that content was a tactic that formed an important part of their overall marketing strategy in 2021. ^[2]
We also saw a 22% increase in the search for “what is content marketing,” along with other telltale searches that strongly indicate content marketing is on the rise. ^[2]
Top highlights of this section include that 57% of respondents had a documented content marketing strategy 19% of those reported an advanced content marketing strategy. ^[2]
42% reported they are taking their first steps in content marketing. ^[2]
36% of respondents claimed their strategy was fairly developed Key takeaway Content marketing is clearly something that companies and brands are doubling down on. ^[2]
Here’s what we learned 78% of those who believe their content marketing was very successful in 2021 had a documented content marketing strategy. ^[2]
73% of companies that spend from 10% to 70% of their total marketing budget on content marketing were. ^[2]
very successful 46% of companies that had highly successful content marketing increased their paid content promotional budget in 2021. ^[2]
19% believed their content marketing efforts were very successful. ^[2]
33% were moderately successful 39% found their content marketing efforts to be only somewhat successful in 2021. ^[2]
Namely 55% of successful content marketing strategies focused on improving thequality of content. ^[2]
37% want to attract more traffic to their website 36% are focused on generating leads through content marketing. ^[2]
Interestingly enough, our survey found that 30% of businesses, both in B2B and B2C, said that the coronavirus and a potential lift of restrictions would not change anything about how they plan to conduct their 2024 content marketing strategy. ^[2]
We found that 53% of surveyed companies that were unsuccessful with content marketing in 2021 spent less than 5% of their marketing budget on content. ^[2]
Some other highlights of our research included the following 73% of companies who increased their spend from 10% to 70% of their total marketing budget to content marketing were. ^[2]
very successful 46% of companies that had highly successful content marketing increased their paid content promotional budget in 2021 72% of companies plan to increase their content marketing budget in 2024. ^[2]
With only 2% of respondents expecting to decrease their budget, it’s clear that the whopping majority of businesses plan to invest more seriously into their content marketing efforts. ^[2]
42% of companies have one to three specialists 21% lack a content marketing person or team entirely. ^[2]
Only 17% of marketers use landing page A/B tests to improve conversion rates. ^[3]
64% of SEO marketers call mobile optimization an effective investment. ^[3]
This 12% increase shows that content marketing is anything but dead. ^[4]
However, the same report also found that 44% of those who don’t use content marketing yet aren’t sure if they’ll start this year. ^[4]
Other popular goals amongst content marketers include driving traffic to their company website (75%) and improving their brand reputation (57%). ^[4]
Interestingly, 15% of survey respondents said they didn’t know how much they were spending on content marketing. ^[4]
However, over 60% of marketers look at their sales figures to determine the success of their content marketing efforts. ^[4]
If you’re still undecided about whether or not it’s worth investing in content marketing, ask yourself how much 67% more leads would be worth to your business?. ^[4]
Blogs were the second most popular, used by over 50% of marketers. ^[4]
According to the HubSpot State of marketing report 2021, the number of videos that were 30 60 minutes in length grew by around 140% in 2020. ^[4]
As of 2021, less than half of content marketers take advantage of content automation, however as more tools are being developed, it’s likely that content automation adoption will continue to grow in the coming years. ^[4]
With that in mind, it’s no surprise that 88% of content marketing teams utilize these tools. ^[4]
Although SEO tools are slightly less popular than web analytics tools, over 80% of all content marketing reams still utilize them. ^[4]
According to a study by Content Marketing Institute, 73% of top performers within the content marketing industry use content to nurture leads, audiences, and subscribers. ^[4]
Amongst less successful content marketers, only 38% use content in this way. ^[4]
Reportedly, 70% of marketers adjusted their messaging strategy, and 64% made changes to their editorial calendars. ^[4]
Although adapting to the challenges presented by the pandemic was difficult for some marketers, 80% reported that the changes they made were effective and helped them stay on the top of their game during the unprecedented events of 2020. ^[4]
As such, more than 50% of marketers expect their content marketing budget to continue rising in the year ahead. ^[4]
Many businesses continue to run successful content marketing campaigns that generate results, for example 49% of survey respondents successfully used content marketing to generate sales last year. ^[4]
79% of companies have successfully used content marketing to generate better leads Companies that used content marketing achieved 27.1% higher win rates than those that didn’t. ^[4]
Read more How to Drive Traffic with Content Amplification 61% of marketers say that generating leads and traffic is their biggest challenge. ^[5]
Research shows that content marketing costs 62% less than outbound marketing, yet produces 3X as many leads. ^[5]
24) LinkedIn is the #1 channel B2B marketers use to distribute content at 94%. ^[6]
According to LinkedIn’s Sophisticated Marketer’s Guide to LinkedIn, 94% of B2B marketers use LinkedIn as a content distribution channel, compared to Twitter at 89%, Facebook and YouTube both at 77%, and Google+. ^[6]
In terms of what channels are included in their content marketing mix, 92% of B2B marketers listed LinkedIn. ^[6]
According to a study, 97% of B2B marketers use LinkedIn for content marketing. ^[6]
Of a group of B2B marketers surveyed, 59% were able to confidently say LinkedIn is generating leads for them. ^[6]
Of all posts from B2B marketers, only 0.59% come from company pages, even though over 10% of all leads are coming from those posts. ^[6]
LinkedIn is the #1 channel B2B marketers use to distribute content at 94%. ^[6]
91% of marketing executives list LinkedIn as the top place to find quality content. ^[6]
97% of B2B marketers utilize it as part of their content marketing strategy. ^[6]
The latest statistics show that as many as 87 percent of marketers use email marketing to disseminate their content. ^[0]
Email marketing offers so many benefits as a content distribution channel that marketers aren’t just using it organically—one third of them are also engaging in paid collaborations to promote their content to their partners’ email databases. ^[0]
86 percent of marketers say they look at email engagement metrics such as open rates, click rates, and downloads to determine how successful a piece of content is, more so than website traffic and social media analytics. ^[0]
Statistics on “B2B advertising and marketing in the U.S.” The most important statistics Social media platforms with highest ROI for B2B marketers worldwide 2021 Trust towards brands according to CMOs in the U.S. 2021, by. ^[7]
sector Successful B2B lead generation factors according to U.S. marketers 2021. ^[7]
82% of marketers are actively investing in content marketing, 10% report not using content marketing, and 8% are unsure if their company uses content marketing. ^[8]
43% of B2B marketers have a documented content marketing strategy, and 60% of the most successful B2B marketers have a documented content marketing strategy. ^[8]
69% of marketers actively invest time in SEO. ^[8]
60% of marketers report that content marketing generates demand/leads. ^[8]
In addition, 70% of marketers say that content marketing helps to educate the audience, and 60% say that it helps build loyalty with existing clients/customers. ^[8]
71% of marketers say that targeting strategic keywords is their top SEO tactic. ^[8]
51% of the businesses that invest in content marketing publish content every day. ^[8]
81% of marketers view content as a core business strategy. ^[8]
Content marketing generates over 3x as many leads as outbound marketing and costs 62% less. ^[8]
72% of the most successful marketers in North America measure the ROI of their content marketing. ^[8]
Only 4% of B2B marketers don’t plan to develop a content marketing strategy. ^[8]
87% of B2B marketers prioritize the audience’s informational needs over the organization’s sales/promotional messages. ^[8]
LinkedIn is used by 96% of B2B content marketers. ^[8]
Only 28% of B2B marketers don’t use paid content distribution channels. ^[8]
78% of B2B marketers employ keyword research for SEO while creating content. ^[8]
Only 6% of B2C marketers don’t plan to develop a content marketing strategy. ^[8]
B2C marketers who use at least two organic social media platforms report that Facebook (59%) and Instagram (21%). ^[8]
Only 28% of B2C marketers don’t use paid content distribution channels. ^[8]
73% of B2C marketers employ keyword research for SEO while creating content. ^[8]
69% of marketers actively invest in SEO. ^[8]
As reported by Hubspot, video is the primary form of marketing media being created in 2021. ^[8]
91% of marketers feel the pandemic has made video more important for brands. ^[8]
Only 9.6% don’t require visuals for their content marketing. ^[8]
Did you know that only 9% of marketing professionals worldwide evaluate the performance of their existing content strategy as “excellent”?. ^[9]
Though the vast majority (87%). ^[9]
Social media marketing and email marketing are the channels mentioned by 60% and 54% of marketers, respectively, which highlights the importance of delivering value through several touchpoints with audiences. ^[9]
72% of the survey participants described “How to” guides as an absolute leader at the top of the marketing funnel. ^[9]
However, the importance of such tried and tested formats as landing pages (mentioned by 35% of marketers), as well as infographics and checklists (selected by 28% and 27% of marketers, respectively). ^[9]
While organic search remains the most efficient (69%) channel for generating leads, followed by email marketing (54%) and social media marketing (52%), lead nurturing is carried out mostly via emails (72%). ^[9]
Moreover, when a website visitor becomes a lead, 43% of marketers switch to success stories, 38% to product overview, and 36% to case studies to push these leads towards conversion. ^[9]
As the deal moves to its closure, 51% of marketers rely on the product overview as the main factor that drives payments, trying to explain the value they deliver in every detail. ^[9]
As for the channels that drive payments, email marketing turns out to be most effective (73%). ^[9]
It’s no surprise that at the bottom of the funnel the majority (73%) of marketers use conversion rate and other income related metrics such as the number of payments (53%) and ROI / ROMI (43%). ^[9]
If you’re looking at videos in general, 91% of active users watch videos on IG weekly so having a video marketing strategy is crucial. ^[10]
Based on Sprout’s Social Index, Edition XVII Accelerate data, 54% of marketers found video to be the most valuable content format for achieving their social media goals. ^[10]
Another study found that 68% of video marketers plan to include Instagram video in their 2024 video marketing strategy, up 10% from the previous year. ^[10]
A survey found that 93% of marketers and agencies planned on using Instagram. ^[10]
But when marketers were asked which types were most valuable to achieving goals, 54% said video and 53% said images. ^[10]
87% of B2B marketers use email as a distribution channel. ^[1]
79% of B2C marketers rely on email to spread their new articles or blog posts. ^[1]
In 2019, the average ROI was $42 for every dollar spent on email marketing, according to both DMA and Litmus. ^[1]
All of these triggered emails are simple to set up with most email marketing providers and could net you a total of 7% extra sales or more. ^[1]
56.5% of marketers use GIFs in at least some of their marketing emails. ^[1]
61%of content marketers expect increasing spending towards in person events in 2024. ^[11]
( 77%) are the top content marketing methods B2B marketers use to nurture their audience. ^[11]
63%of content marketers use their content strategy to build loyalty with their existing clients. ^[11]
33%of B2B content marketers expect to increase their digital event budgets. ^[11]
75%of large organizations report outsourcing part of their content marketing efforts. ^[11]
Of the most successful content marketers, 88% do. ^[11]
blog posts/short articles ( 80%) and email newsletters ( 74%). ^[11]
26%of their total marketing budget towards content marketing. ^[11]
The most successful content marketers dedicate 40%. ^[11]
81%of marketers plan to include video content in their marketing strategy over the next few years. ^[11]
17%of marketers plan to incorporate podcasts into their content marketing strategy. ^[11]
Despite gloom and doom, Facebook remainsthe most used platform by marketersworldwide (93%). ^[12]
Based on projections,over 50% of marketersgot on board with LinkedIn in 2021 16.2% of LinkedIn usersuse. ^[12]
“#DigitalMarketing” (47%) is the most popular marketing hashtag among #ContentMarketing Tweets, followed by “#SEO” (40%) and “#marketing” (37%). ^[12]
In Q1 2021, marketersspent 60% moreon Facebook and Instagram ads versus Q1 2020. ^[12]
Retargeting ads are the most used among marketers, with77% of B2B and B2C. ^[12]
70% of the B2B content marketers say their brand’s content marketing efforts have been somewhat/much more successful than last year. ^[13]
Interestingly, 96% of the most successful content marketers say that content marketing has helped them build credibility and trust with their audience. ^[13]
The latest reports say content marketing costs 62% less than traditional marketing programs. ^[13]
However, even large companies are likely to have teams of 2 5 members Half of these B2B marketers outsource at least one activity related to content marketing. ^[13]
Of these activities, 84% of marketers are most likely to outsource content creation. ^[13]
Here’s a walkthrough through the processes of most successful content marketers 65% of them have been using a documented content marketing strategy 72% have been measuring their content marketing ROI. ^[13]
86% of marketers say they use content marketing for this goal. ^[13]
Educating audiences 79% of them share educating audience as their top priority Building trust/credibility 75% of the content marketers use content to build trust. ^[13]
On top of these, B2B marketers also note that content marketing has helped them succeed in building loyal relationships with existing clients (63%), generating revenue/sales (53%) and building subscribed audiences (45%). ^[13]
On top of this, marketers create 29% of their content for conversion purposes directed towards their mid. ^[13]
Tech Used by Content Marketers B2B content marketers have been relying on the following top three software for amplifying their results 81% use email marketing software. ^[13]
Here’s proof More than half of the most successful marketers – 69% to be specific – tell stories via their content. ^[13]
Video Content 64% of marketers have increased their use of this format that includes webinars, live streaming, videos and more. ^[13]
61% of marketers are paying more attention to writing these. ^[13]
56% of marketers are designing more image. ^[13]
38% of marketers are investing more in creating this content format including podcasts and audiobooks. ^[13]
92% of the marketers who use video consider it an essential part of their strategy. ^[13]
81% of marketers say video has increased the average time visitors spend on page. ^[13]
61% use search engine marketing/pay per click banner ads 32% leverage partner emails promoting content. ^[13]

Content Distribution Software Statistics

70% of viewers bought from a brand after seeing it on YouTube ( 79% of people say they’ve been convinced to buy or download a piece of software or app by watching a video (Wyzowl). ^[8]
Tech Used by Content Marketers B2B content marketers have been relying on the following top three software for amplifying their results 81% use email marketing software. ^[13]

Content Distribution Adoption Statistics

As of 2021, less than half of content marketers take advantage of content automation, however as more tools are being developed, it’s likely that content automation adoption will continue to grow in the coming years. ^[4]

Content Distribution Latest Statistics

46% of those surveyed made SEO a priority. ^[2]
41% focused on creating more video and visual content. ^[2]
45% want to increase brand awareness. ^[2]
27% of respondents want increased sales and revenue 23% strive for improved customer loyalty and engagement with their brand. ^[2]
Only 66% of brands claim to measure content performance in some way. ^[2]
Email collection forms were the most successful at converting viewers, with a 15% conversion rate in 2020. ^[3]
Events placed at the beginning of videos perform the best, with a conversion rate of 12.7%. ^[3]
3.5% of ecommerce website visits via mobile are converted into purchases, compared to 3.9% on desktop. ^[3]
Email visitors are the most likely to convert on forms — and people coming from search advertisements are the least likely. ^[3]
The highest bounce rates are on social (45%) followed by direct (44%). ^[3]
Almost 25% of companies invest in mobile optimization as a top SEO tactic. ^[3]
In 2020, only 70% of companies reported the same. ^[4]
However, although the majority rate their performance as good, only 11% rate it as excellent. ^[4]
89% of companies distribute their content via organic search. ^[4]
Social media is another top distribution channel, following closely behind organic search at 87%. ^[4]
A further 19% spent somewhere between $10,001 and $25,000. ^[4]
While there were a fair number of companies that spent between $25,000 and $500,000, only 4% spent above that figure. ^[4]
2% spent between 500k and 1M, 1% spent between 1M and 5M, and 1% spent more than 5M. ^[4]
It’s unsurprising so many companies publish blog posts given that those that do generate 67% more leads every month. ^[4]
It also generates 24% more shares. ^[4]
In fact, blog posts that include at least one list per 500 words of text generate 70% more traffic than those that don’t, on average. ^[4]
According to the data, blog posts that include images generate 2 4x more traffic, 30% more shares, and 25% more backlinks. ^[4]
According to a report by SEMrush, blog posts with list headlines generate an average of 247 unique pageviews. ^[4]
The report found that 39% of blog posts that lacked any heading tags whatsoever were low. ^[4]
It’s now the primary form of media for over 60% of companies. ^[4]
Infographics took the third spot and were used over 40% of the time. ^[4]
In a HubSpot survey, 83% of respondents overall said that they mainly watched videos on YouTube. ^[4]
In the same HubSpot survey, 67% of respondents reported that they currently watch videos on Facebook. ^[4]
According to Content Marketing Institute, over 90% of businesses made changes to their content strategy in response to the crisis. ^[4]
For some companies, ‘success’ might mean increasing organic traffic by 50% in 6 months. ^[4]
, and simple to share — not to mention that almost 50% of buyers read a company’s blog while making purchase decisions. ^[5]
“Enter to Win” hooks can only go so far until your subscribers become sick of the 10% off coupons constantly flooding their inboxes. ^[14]
Just consider Salespeople who are highly active on social networks snag 45% more sales opportunities; plus, they’re 51% more likely to reach their sales goals. ^[14]
78% of social sellers sell more than sales reps who eschew social media. ^[14]
Of those using the platform monthly, up to 40% are accessing it on a daily basis. ^[6]
LinkedIn CEO Jeff Weiner has said he wants LinkedIn to be the home of all working professionals across the world, and be the central hub for every job posting across the estimated 70 million companies worldwide. ^[6]
Of LinkedIn’s total user base, it was last reported that 44% are women. ^[6]
According to TechCrunch, LinkedIn’s slidedeck sharing platform SlideShare is up to at least 70 million users monthly. ^[6]
According to this latest list of top countries by users, 171+ million Americans are on the platform. ^[6]
That number is up 28% since 2018, when only 25% of Americans were using the medium. ^[6]
According to SimilarWeb, LinkedIn received 1.17 billion visits from June 2020 to November 2020 where the user spent 7 minutes and 02 seconds on the platform. ^[6]
In fact, Users are 60% more likely to engage with a coworker than another connection. ^[6]
Your eyes should have just lit up… Of the 500 million total LinkedIn users and 250 million monthly active users, only 3 million share content on a weekly basis – just a touch over 1% of monthly users. ^[6]
Collectively, LinkedIn, Facebook & Twitter drive 90% of social traffic to B2B sites & blogs, with more than half of that traffic comes straight from LinkedIn. ^[6]
A massive 91% said LinkedIn, while only 29% said Twitter and 27% said Facebook. ^[6]
Twitter was next at 87%, then Facebook at 76%, YouTube at 67%, and Instagram at just 15%. ^[6]
500 million LinkedIn users and only 0.2% have published an article using LinkedIn’s publisher platform. ^[6]
Perhaps the LinkedIn algorithm favours posts with exactly 8 images the most, or maybe readers are just subconsciously more likely to share if they see 8 images. ^[6]
Of all B2B leads coming from social media, LinkedIn is responsible for 80%. ^[6]
All other platforms combined make up less than 20%, including Facebook and Twitter. ^[6]
Given that 80% of all B2B leads come from LinkedIn, this number probably seems quite low. ^[6]
That number would quite likely be even higher if not for the 33% who were unsure on where their leads were coming from. ^[6]
Fortune 500 executives most likely have an email inbox crowded with emails they’ll never even see, let alone read. ^[6]
In a HubSpot study, LinkedIn generated the highest visitorto lead conversion rate at 2.74%, almost 3x higher than Twitter at 0.69% and Facebook at 0.77%. ^[6]
With LinkedIn users more likely to do business with someone they encounter on the platform, the fact that 65% of B2B companies have acquired a customer through LinkedIn should not come as a surprise. ^[6]
Business 2 Community found that of all posts that converted, roughly 33% included a question mark. ^[6]
According to Oktopost.com, the ideal character count is 248. ^[6]
According to a Q1 2021 earnings release, Microsoft earned $8.02 billion in revenue – up from the $5.26 billion previously reported in 2018. ^[6]
LinkedIn alone has seen revenue increase by 16% YoY to $1.86 billion. ^[6]
The platforms consistently sees a 28% lower cost per lead than Google AdWords. ^[6]
LinkedIn makes up more than 50% of all social traffic to B2B websites & blogs. ^[6]
80% of B2B leads come from LinkedIn vs. 13% on Twitter & 7% on Facebook. ^[6]
This makes email the second most popular content distribution channel, just behind social media at 89 percent. ^[0]
According to the data, 81% of SMBs still rely on email as their primary customer acquisition channel, and 80% for retention. ^[0]
The average open rate for a welcome email is 82%. ^[0]
As the previous stat shows, the average email open rate is 20.81%. ^[0]
Emails with personalized subject lines generate 50% higher open rates. ^[0]
Sending three abandoned cart emails results in 69% more orders than a single email. ^[0]
Reports have shown that adding videos to your email can increase click rates by 300%. ^[0]
When looking at the frequency with which consumers would like to receive brand emails, 49% of consumers said that they would like to receive promotional emails from their favorite brands on a weekly basis. ^[0]
81% of small businesses rely on email as their primary customer acquisition channel, and 80% for retention. ^[0]
Emails with personalized subject lines generate 50 percent higher open rates. ^[0]
Sending three abandoned cart emails results in 69 percent more orders than a single email. ^[0]
Videos added to your email increase click rates by 300 percent. ^[0]
49 percent of consumers would like to receive promotional emails from their favorite brands. ^[0]
During a survey, more than 77 percent of respondents stated they used social media for content distribution. ^[7]
Available to download in PNG, PDF, XLS format 33% off until Jun 30th. ^[7]
Using Statistics in Headlines Give you a 99% Better CTR…. ^[15]
Our latest researchsuggests less than 13% of B2B and professional services firms have a podcast. ^[15]
Means 10%–18% Unit 8 Inference for Categorical Data Chi Square 2%–5% Unit 9 Inference for Quantitative Data Slopes 2%–5%. ^[16]
25%–35% Higher education professionals play a key role developing AP courses and exams, setting credit and placement policies, and scoring student work. ^[16]
73% of people admit to skimming blog posts, while 27% consume them thoroughly. ^[8]
Although 32% of respondents say they are overwhelmed by the amount of content available,. ^[8]
a majority (44%). ^[8]
69% of respondents prefer to learn about a product or service from a short video. ^[8]
18% prefer to read a text based article, website, or post. ^[8]
4% prefer to view an infographic. ^[8]
3% prefer to download an ebook or manual. ^[8]
3% prefer to attend a webinar or pitch. ^[8]
2% prefer to receive a sales call or demo. ^[8]
90.63% of pages get no organic search traffic from Google. ^[8]
68% of online experiences begin with a search engine. ^[8]
71% of B2B researchers start their research with generic search instead of branded search . ^[8]
( Only 5.7% of pages will rank in the top 10 search results within a year of publication (Ahrefs). ^[8]
70% of people rather get information from blogs than traditional advertisements. ^[8]
How to articles are the most popular content formats (77%), followed by news and trends (49%), and guides and ebooks (47%). ^[8]
50.9% of B2B decision makers use YouTube to research purchases. ^[8]
96% of people have watched an explainer video to learn more about a product or service. ^[8]
85% of people want to see more videos from brands in 2021. ^[8]
Podcast ad spending in the U.S. is expected to reach $1.74B in 2024, a 23% increase from 2021. ^[8]
57% of Americans listen to podcasts. ^[8]
80% of podcast listeners listen to all or most of each episode. ^[8]
People following directions with text and illustrations do 323% better than people following directions without illustrations. ^[8]
64% say that visuals are either essential or very important. ^[8]
Participants of the study fully read only 19% of newsletters. ^[8]
Then comes the middle of the funnel , covered by 86% of our respondents. ^[9]
Finally, 76% of the survey participants create bottomofthe. ^[9]
According to 70% of our respondents, organic search is the most efficient channel in attracting traffic at this funnel stage. ^[9]
It’s no surprise that with the above formats our respondents use the number of visitors as their core metric (73%). ^[9]
Then comes conversion rate with 54% of the votes and time on page with 52%. ^[9]
Surprisingly, here, “How to” guides also work best to generate leads, according to 44% of our survey participants. ^[9]
However, these are logically followed by more productspecific and application oriented formats like product overviews (40%) and case studies (34%). ^[9]
That’s why conversion rate was chosen as the key metric for content efficiency by 75% of our respondents, along with number of leads (54%) and number of visitors (44%). ^[9]
Other arguments for the purchase are believed to be found in customer reviews (49% of votes) and success stories (43% of votes). ^[9]
Then comes organic search (61%) and paid advertising (47%). ^[9]
We learned that the absolute majority (88%). ^[9]
Almost half of respondents (49%). ^[9]
Encouraging prospects to move through the funnel was considered one of the most challenging tasks when building a funnel by 50% of our respondents. ^[9]
71% of them use email follow ups to facilitate the process, 67% try to improve internal links and make the content easier to find, and 56% suggest related content to answer more specific queries. ^[9]
Other serious challenges mentioned are creating content that generates quality leads (52%) and creating content that attracts traffic (48%). ^[9]
As for the effectiveness of the funnel as a whole, 36% of the survey participants measure it by conversion rate, 23% the number of payments, and 15% by the number of leads and ROI / ROMI. ^[9]
The majority of our respondents (41%) work for small businesses , which are mostly either B2B (43%) or B2C (33%). ^[9]
The largest age group is 18 34 years old, consisting of 62.2% of all users. ^[10]
Forty seven percent of US adults who make more than $75k say they have used Instagram. ^[10]
Almost six in ten US adult IG users log in at least once a day while 38% will do so several times a day. ^[10]
’s benchmark report in 2021 notes that Instagram engagement rates dropped by 25%. ^[10]
The median across all industries is now 0.98%. ^[10]
For influencers, though, the engagement rate per post is much higher at 1.42%. ^[10]
This rate far surpasses the ones on Facebook (0.19%) and Twitter (0.04%). ^[10]
Accounts with under 5000 followers have the highest engagement rates per impressions (8.01% for carousel posts). ^[10]
Doing so ensures that you have a retention rate of over 70%. ^[10]
According to Sprout’s analysis, the best times to post on Instagram are Tuesday 11 a.m.–2 p.m. and Monday through Friday 11 a.m. ^[10]
Instagram found that “50% of Instagrammers have visited a website to buy a product/service as a result of seeing it in Stories.”. ^[10]
When broken down into types, 83% named Instagram Stories and 36% said Instagram Reels. ^[10]
This natural fit is found to be 25% more relevant for users. ^[10]
And when you mix Branded Content Ads with a brand ad, you’re 90% more likely to drive cost effective action than either tactic individually. ^[10]
According to over 200 million business accounts on the network, you’ll need to be creative with your content. ^[10]
Instagram’s research shows that 70% of shoppers use the network to research their next purchase. ^[10]
According to Sprout’s Content Benchmark Report, single image posts make up 75% of a brand’s posts. ^[10]
A whopping 70% of professionals use email to share content related to their company or industry. ^[1]
Not to mention, email has a 90.3% penetration rate among US internet users. ^[1]
Comparatively, only 69% of US adults are on Facebook. ^[1]
41% even check their work email in bed, before or after work. ^[1]
Nearly 42% of all email opens happen on mobile apps. ^[1]
The remaining 58% is split with 18.2% for desktop apps, and 39.8% of email opens in web apps. ^[1]
The clickthrough rate of segmented campaigns is 100.95% higher than non. ^[1]
Depending on the source, the average email open rate ranges from 18% to 22.15%. ^[1]
Averaged out, you get an open rate of 20.56% across four major platforms. ^[1]
MailChimp HubSpot Campaign Monitor GetResponse Agencies 21.39% N/a 18.50% 16.10% Beauty 16.65%. ^[1]
a N/a 25.09% Business services 21.56% 20% 18.3%. ^[1]
N/a Media & Entertainment 22.15% 21% 20.80% 28.72%. ^[1]
Retail 18.39% 23% 12.60% 22.38% Real Estate 19.17% 26% 19.70% 25.48%. ^[1]
The highest average open rate registered in any industry is 28.72% in media and entertainment via GetResponse. ^[1]
The lowest registered average open rate is 12.6% in retail, via Campaign Monitor. ^[1]
In fact, according to outreach.io, the open rate benchmark is 27%, almost 10% higher than the lowest average of automated email providers. ^[1]
The average click through rate of emails ranges from 2.6% to 3.43%. ^[1]
HubSpot 7.8% MailChimp 2.62% GetResponse. ^[1]
Extrapolation based on its open rates means the click rate would be around 1.6. ^[1]
Industry MailChimp HubSpot Campaign Monitor GetResponse Agencies 2.66% N/a 2.30% 1.87% Beauty. ^[1]
1.92% N/a N/a 4.19% Business services 2.72% 8.01% 2.80% N/a Media & Entertainment 4.62% 7.71%* 3.60% 4.48% Retail 2.25% 8.53%* 1.10% 3.39% Real Estate 1.77% 7.17%* 3.50% 3.07%. ^[1]
Media has the highest average click through rate, with 4.62% from MailChimp, and 4.48% from GetResponse. ^[1]
The lowest average CTR was in retail with 1.1% from Campaign Monitor. ^[1]
The average bounce rate recorded by providers ranges from 0.58% to 0.7%. ^[1]
Average Bounce Rate Campaign Monitor 0.7%. ^[1]
HubSpot 0.63% MailChimp 0.58% GetResponse N. ^[1]
MailChimp HubSpot Campaign Monitor Agencies 0.93% N/a 1.10% Beauty 0.33% N/. ^[1]
a N/a Business services 0.55% 0.70% 0.80% Media & Entertainment 0.27% 0.30% 0.40% Retail 0.32% 0.40% 0.40% Real Estate 0.56% 0.70% 1.40%. ^[1]
On average, media and entertainment saw the lowest bounce rates with 0.27%, 0.3%, and 0.4%, respectively. ^[1]
The average unsubscribe rate from providers ranges from 0.1% to 0.48%. ^[1]
Source Average Unsubscribe Rate Campaign Monitor 0.1%. ^[1]
HubSpot 0.48% MailChimp 0.26% GetResponse 0.2%. ^[1]
Industry MailChimp HubSpot Campaign Monitor GetResponse Agencies 0.35% N/a 0.20% 0.16% Beauty 0.30% N/. ^[1]
a N/a 0.25% Business services 0.20% 0.50% 0.20% N/a Media & Entertainment 0.12% 0.30% 0.00% 0.20%. ^[1]
Retail 0.25% 0.50% 0.00% 0.19% Real Estate 0.27% 0.60% 0.20% 0.20% Media and entertainment. ^[1]
have the lowest overall unsubscribe rate, with 0.12%, 0.3%, 0.00%, and 0.19%, respectively. ^[1]
In 2021, the average conversion rate of emails was 1.22%, according to Barilliance. ^[1]
Automated welcome emails drive not only the second highest open and click rates, but they also contribute the highest percentage of sales, with an order rate of 3.02%. ^[1]
In the second place, in terms of orders, are cart recovery emails , with an order rate of 2.35%. ^[1]
Customer reactivation emails come in third, with an average order rate of 2.13%. ^[1]
By aggregating different studies, we can see that almost 70% of consumers abandon their carts without buying anything. ^[1]
According to Barilliance, 8.24% of cart recovery emails lead to conversions. ^[1]
That’s a lot higher than the average email conversion rate of just over 1%. ^[1]
That could help you land an increase in overall sales of up to 5% or more. ^[1]
According to SaleCycle, the average sales uplift of implementing cart abandonment emails is 4.43%. ^[1]
In some industries, it’s over 6%. ^[1]
While under 4% of emails sent include emojis, the average open rate is exactly 3% higher than emails without them. ^[1]
With under 12% of total messages and an open rate that’s only 0.54% better, it’s far from conclusive. ^[1]
Only a few of the words and symbols appear to push the emails above GetResponse’s 22.15% average open rate. ^[1]
Newsletter –The 24.09% open rate is noteworthy because the word doesn’t imply someone signed up to immediately download something via email. ^[1]
FW –33.18% open rate, but very small sample size and slightly dishonest. ^[1]
You– A 15.52% warns against using this word in your email subject lines. ^[1]
46%of businesses reported they want to increase their content creation spending in 2024. ^[11]
66%in the last five years, increasing to 45%overall. ^[11]
53%of mobile users will close a website if it takes more than three seconds to load. ^[11]
57%of users report they wouldn’t recommend a business with a poorly designed mobile site. ^[11]
Form Stack CHAPTER 3 87%) and educational content. ^[11]
Content Marketing Institute CHAPTER 4 94%),. ^[11]
Content Marketing Institute CHAPTER 5 27%and lead to an 11%higher clickto. ^[11]
72%of consumers report that they are more inclined to open an email that offers a discount. ^[11]
56%of millenials watch video content right before bed, compared to only 38%of the general population. ^[11]
Singles are also 70%more likely to watch videos before going to bed than married people. ^[11]
47%of bloggers typically include two or three images in their posts. ^[11]
Only 3%report of including ten or more. ^[11]
typical blog posts contain images, while only 60%contain lists and 59%statistics. ^[11]
27%of monthly podcast consumers have attended a four year college. ^[11]
34%have attained some grad school or advanced degree. ^[11]
TikTok is the fastest growing social network with a staggering105% user growth ratein the US over the past two years. ^[12]
Instagram sits in second place (78%). ^[12]
Facebook is responsible fora quarter of(25%) versus Google (28.9%), Amazon (10.3%) and others (35.6%). ^[12]
Instagram dominates social streaming services in terms of engagement . ^[12]
Engagement rates on Instagram are approximately more thansix times higherthan those on Facebook (0.83% to 0.13%). ^[12]
Instagram Stories (83%) and grid posts (93%). ^[12]
Uses of the “#ad” tag on Instagramdecreased 17% over the past yearamong influencers. ^[12]
44% of usersshop for products on Instagram weekly . ^[12]
Linkedin ad revenue recently exceeded$1 billion in 2021, growing by 37% while organic session engagement grew by a record 22%. ^[12]
the platform daily (versus 48.5% that log in monthly). ^[12]
LinkedIn has one of the highestearning and most educated bases on social media —51% college educatedwith half of users earning more than $75,000 annually. ^[12]
earn53% more engagementand twice the CTR of employee. ^[12]
52% of Twitter usersuse the platform daily (versus 84% that use it weekly). ^[12]
Twitter’s US advertising revenue totaled $647 million in Q3 2021, anincrease of 51% YoY(and up 98% from the previous quarter). ^[12]
Shoppers on Pinterest have85% larger shopping cartsthan buyers on other platforms. ^[12]
According to the platform themselves,7 in 10 Pinnerssay that Pinterest is their go to place to find products or services they can trust. ^[12]
are40% more likelyto say they love shopping. ^[12]
62% of TikTok userssay that platform specific branded content is the best way to connect to customers. ^[12]
39% of Gen Z consumerssay that their purchasing decisions are influenced directly by what they see on TikTok. ^[12]
TikTok sawthe largest increasein planned new platform investment for brands in 2024 (84%) versus YouTube (66%) and Instagram (64%). ^[12]
Influencers withless than 5k followerssee the highest engagement rates on TikTok (17.9%) vs macro influencers with up to 1 million followers (13.48%). ^[12]
Social media recently overtook paid search as an advertising channel,growing 25% YoYand exceeding $137 billion. ^[12]
Social media usersoverwhelmingly trust other usersas their “preferred” form of influencer, most likely to buy from them based on a product recommendation (37%) versus celebrities (7%). ^[12]
Privacy and data protection are “extremely impactful” and important to52% of social media users. ^[12]
But how? 90% or nearly all of the most successful top players get these results by prioritizing their audience’s informational needs over sales. ^[13]
whopping 95% of the B2B service product buyers admit that they view content as a trustworthy marker when evaluating a business. ^[13]
61% of consumers have also bought something that’s recommended by blogs that they read. ^[13]
To reap these results, 78% of organizations have a team of 1 3 content specialists according to SEMrush. ^[13]
Bloggers who have a process for editing are 50% more likely to see strong results. ^[13]
56% have been using tech to understand their audience’s behavior and preferences. ^[13]
Similarly, 21% of their content for late stage buyers with the purchase intent. ^[13]
On top of that, 55% of them add interactive elements to their content. ^[13]
As of 2017, interactive infographics are used the most (52%). ^[13]
Not to forget, 40% create interactive eBooks. ^[13]
written content formats, the top 3 content types are social media content, blog posts and email newsletters at 95%, 89% and 81%, respectively. ^[13]
On top of that, 86% of folks expect to see more videos from brands in the future. ^[13]
87% also note that video has improved traffic to their site. ^[13]
80% say video has directly assisted in improving sales. ^[13]
95% report that video has helped them increase user understanding of their service/product. ^[13]
Figures state that the live streaming industry has grown by up to 99%. ^[13]
The sector grew by 45% between March. ^[13]
72% use promoted posts/social media advertising. ^[13]

I know you want to use Content Distribution Software, thus we made this list of best Content Distribution Software. We also wrote about how to learn Content Distribution Software and how to install Content Distribution Software. Recently we wrote how to uninstall Content Distribution Software for newbie users. Don’t forgot to check latest Content Distribution statistics of 2024.

Reference

oberlo – https://www.oberlo.com/blog/email-marketing-statistics.
kinsta – https://kinsta.com/blog/email-marketing-statistics/.
semrush – https://www.semrush.com/blog/content-marketing-statistics/.
hubspot – https://www.hubspot.com/marketing-statistics.
bloggingwizard – https://bloggingwizard.com/content-marketing-statistics-trends/.
hubspot – https://blog.hubspot.com/marketing/content-distribution.
foundationinc – https://foundationinc.co/lab/b2b-marketing-linkedin-stats/.
statista – https://www.statista.com/statistics/368188/content-distribution-platforms-b2b-marketing/.
ahrefs – https://ahrefs.com/blog/content-marketing-statistics/.
searchenginejournal – https://www.searchenginejournal.com/semrush-content-marketing-funnel-survey/377925/.
sproutsocial – https://sproutsocial.com/insights/instagram-stats/.
siegemedia – https://www.siegemedia.com/strategy/content-marketing-statistics.
sproutsocial – https://sproutsocial.com/insights/social-media-statistics/.
visme – https://visme.co/blog/content-marketing-statistics/.
influenceandco – https://blog.influenceandco.com/16-stats-that-prove-why-content-needs-to-be-in-your-marketing-equation.
hingemarketing – https://hingemarketing.com/blog/story/27-content-distribution-ideas-to-promote-primary-research.
collegeboard – https://apcentral.collegeboard.org/courses/ap-statistics/course.

How Useful is Content Distribution

The importance of content distribution cannot be overstated. While creating high-quality, engaging content is important, it’s equally crucial to ensure that your content reaches the right people at the right time. This is where content distribution comes in handy, allowing you to amplify your message and connect with a larger audience.

One of the key benefits of content distribution is its ability to increase brand visibility and awareness. By distributing your content across multiple channels such as social media, email campaigns, and online advertising, you can reach a broader audience and increase your brand’s reach and exposure. This can help you attract new customers, build relationships with existing ones, and ultimately drive more sales and conversions.

Content distribution also plays a crucial role in driving website traffic and improving search engine rankings. By sharing your content on various platforms, you can attract more visitors to your site and increase your chances of ranking higher in search engine results. This can help you attract organic traffic, generate leads, and build a loyal following of engaged readers and customers.

Moreover, content distribution can also help you establish thought leadership and authority in your industry. By regularly sharing valuable and insightful content, you can position yourself as an expert in your field and attract a following of engaged and loyal readers. This can help you build credibility, trust, and loyalty with your audience, ultimately leading to increased brand awareness and customer loyalty.

Additionally, content distribution can also help you reach new audiences and expand your reach beyond your existing customer base. By partnering with influencers, collaborating with other brands, and leveraging paid advertising, you can reach new audiences and tap into new markets that you may not have been able to reach otherwise. This can help you expand your reach, attract new customers, and grow your business in new and exciting ways.

In conclusion, it’s clear that content distribution plays a crucial role in today’s digital landscape. By leveraging various channels and platforms to share your content, you can amplify your message, reach a wider audience, drive engagement, and ultimately achieve your business goals. Whether you’re looking to increase brand awareness, drive website traffic, establish thought leadership, or reach new audiences, content distribution can help you achieve your objectives and take your business to new heights.

In Conclusion

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We tried our best to provide all the Content Distribution statistics on this page. Please comment below and share your opinion if we missed any Content Distribution statistics.

Content Distribution Statistics 2024 – Everything You Need to Know