Content Experience Platforms Statistics 2024 - Everything You Need to Know

Are you looking to add Content Experience Platforms to your arsenal of tools? Maybe for your business or personal use only, whatever it is – it’s always a good idea to know more about the most important Content Experience Platforms statistics of 2024.

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On this page, you’ll learn about the following:

Best Content Experience Platforms Statistics

Best Content Experience Platforms Statistics

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Content Experience Platforms Benefits Statistics

This can help achieve the following business benefits 34% increase in marketing productivityDue to streamlined review and approval processes, easier collaboration, and better visibility. ^[0]
90% ofconsumers will share behavioral dataif additional benefits make shopping cheaper or easier. ^[1]
Thetop five benefits of personalization for brandsinclude 1) increased visitor engagement (55%). ^[1]
63% of customers say most companies aren’t transparent about how their data is used ( 54% of customers say most companies don’t use their data in a way that benefits them (Salesforce). ^[2]
54% of customers say most companies don’t use their data in a way that benefits them ( 46% of customers feel they’ve lost control over their own data (Salesforce). ^[2]

Content Experience Platforms Usage Statistics

anddigital media usage is accelerating +8% vs. +7% from 2018 to 2019 … and. ^[2]
A sampling of what we found 8 in 10 (81%). ^[2]
According to Stat Counter, 52% of all internet traffic now comes from mobile, with desktop usage on a trending decline. ^[3]

Content Experience Platforms Market Statistics

The global Content Experience Platform market size is projected to reach USD 8924.7 million by 2028, from USD 4574 million in 2021, at a CAGR of 9.9% during 2024. ^[4]
North America is the largest market, with a share over 75%, followed by Europe, and Asia Pacific, both have a share about 20 percent. ^[4]
Since then this market has exploded (it’s over $300M and growing at 50%+ per year). ^[5]
This can help achieve the following business benefits 34% increase in marketing productivityDue to streamlined review and approval processes, easier collaboration, and better visibility. ^[0]
75% reduction in marketing overheadContent updates can drain resources, consuming up to four team members. ^[0]
30% increase in conversionsSitecore enables marketers and content editors to personalize content based on campaigns, personas, interactions, and behavior natively, without complex integrations. ^[0]
The CX Management market in the US reached 49%of consumers have left a brand in the past year due to poor customer experience. ^[6]
83%of executives feel that unimproved CX presents them with considerable revenue and market share risks. ^[6]
By 2024,25%of organizations expect they will integrate marketing, sales, and customer experience into a single function. ^[6]
72% of consumers in 2019only engage with marketing outreach customizedto their specific interests. ^[1]
70% ofmillennials dislike when brands send them irrelevant marketing emailsand prefer personalized emails over blast communications. ^[1]
36% of consumers believe thatbrands should offer more personalizationin their marketing. ^[1]
Personalization can reduce customer acquisition costsby up to 50%, boost revenues by up to 15%, and increase marketing spend efficiency by up to 30%. ^[1]
If millennials receive personalized marketing content,their brand loyalty increases by 28%on average. ^[1]
Content that isn’t relevant to individual customersgenerates 83% lower response ratesin the marketing campaigns. ^[1]
77% of marketers share thatreal time personalization is crucial to marketing successwhile 60% report it’s difficult to execute. ^[1]
88% of U.S. marketers reported seeingsignificant improvements due to personalization, with over 50% reporting a boost in results greater than 10%. ^[1]
79% ofdigital marketers in retailare investing in personalization tools, higher than any other single industry. ^[1]
The Travel & Hospitality industry has shown thelargest shift towards personalized email, with marketers in that industry customizing 63% of their communications to individual customers. ^[1]
51% of digital marketing professionals share thatpersonalization is their number one priority. ^[1]
94% of customer insights and marketing. ^[1]
92% of marketers use personalization techniquesin their marketing, yet 55% of marketers don’t have sufficient consumer data to personalize effectively. ^[1]
83% of marketers shared thatcreating personalized content is their most significant challenge. ^[1]
66% of marketers said thatone of the biggest struggles with personalizationis gathering internal resources to conduct personalized marketing programs. ^[1]
63% of marketers saydata driven personalization is the most difficultonline marketing strategy to execute. ^[1]
63% of consumers stop purchasing productsfrom companies that they feel do not personalize their marketing content well. ^[1]
60% of marketersstruggle to personalize their marketing content in realtime, while 77% of marketers share that real time personalization is crucial to marketing success. ^[1]
40% ofconsumers consider some forms of personalized marketing “creepy”due to incorrect assumptions marketers make about their likes or interests. ^[1]
Across industries, marketers aresending roughly 30% more individualized campaigns than blast emails. ^[1]
Less than 10% of tier 1 retailers believe their marketing personalization efforts are highly effective, while nearly one third believe they havelimited or no capacity to support marketing personalization efforts. ^[1]
According to Josh Bersin, founder of Bersin by Deloitte “…the LXP market itself is now over $350M in size and more than doubling every year. ^[7]
73% of marketers believe that their efforts through social media marketing have been “somewhat effective” or “very effective” for their business. ^[8]
71% of consumers who have had a positive experience with a brand on social media are likely to recommend the brand to their friends and family. ^[8]
73% of marketers believe that social media marketing has been “somewhat effective” or “very effective” for their business. ^[8]
69% of consumers have growing concerns about brands’ impact on society 56% of consumers say brands us societal issues as a marketing ploy to sell more of their product. ^[2]
Despite gloom and doom, Facebook remainsthe most used platform by marketersworldwide (93%). ^[9]
Based on projections,over 50% of marketersgot on board with LinkedIn in 2021 16.2% of LinkedIn usersuse. ^[9]
“#DigitalMarketing” (47%) is the most popular marketing hashtag among #ContentMarketing Tweets, followed by “#SEO” (40%) and “#marketing” (37%). ^[9]
In Q1 2021, marketersspent 60% moreon Facebook and Instagram ads versus Q1 2020. ^[9]
Retargeting ads are the most used among marketers, with77% of B2B and B2C. ^[9]
The LMS market is expected to grow from $9.2 billion in 2018 to $22.4 billion in 2024 at a CAGR of 19.6%. ^[10]
In the forecast period 2020 to 2024, the global corporate LMS market size is expected to grow at a compound annual growth rate of 23%, with a revenue of $12.48 billion. ^[10]
The global elearning market grows at 14% annually. ^[10]
Canvas and Blackboard dominate the LMS market, with each controlling 28% of the US higher ed LMS market. ^[10]
Canvas leads the LMS market share, accounting for 35% of the entire LMS market in North America Latin America. ^[10]
In Latin America, the elearning market was valued at $2.1 billion in 2016 and is poised to grow at a CAGR of 14% over the next five years. ^[10]
By 2024, the LMS market size in Asia Pacific is expected increase at a 34.2% CAGR. ^[10]
2% of the LMS software market consists of government institutions. ^[10]
The education sector accounts for one fifth or 21% of the entire global LMS market. ^[10]
Real estate and nonprofit organizations both account for 3% each in the LMS market. ^[10]
Other sectors, such as technology (12%), manufacturing (9%), healthcare and consulting (7%), and software development companies (4%). ^[10]
The demand for mobile learning resulted in its growth, with the market currently valued at $27.32 billion in 2020 and is poised to grow at a CAGR of 36.45% from 2020 to 2027. ^[10]

Content Experience Platforms Software Statistics

Worldwide artificial intelligence software revenue is forecast to total$62.5Bin 2024, an increase of 21.3% from 2021. ^[6]
2% of the LMS software market consists of government institutions. ^[10]
Other sectors, such as technology (12%), manufacturing (9%), healthcare and consulting (7%), and software development companies (4%). ^[10]

Content Experience Platforms Adoption Statistics

all brands report AI adoption in at least one function, up from 50% in 2020. ^[6]
Cloud based LMS adoption stands at 12.5%. ^[10]
According to 97% of employees, a tablet adoption policy contributes to learning effectiveness since the device allows them to learn from home or the office. ^[10]

Content Experience Platforms Latest Statistics

10XIncrease in experiments run per month after adopting Optimizely100%Number of product teams using experimentation. ^[11]
Global top five manufacturers hold a share about 30%. ^[4]
In terms of product, Cloud Based is the largest segment, with a share over 70%. ^[4]
66% reduction in content search timeCompanies who implement a digital asset management can improve asset findability and save up to two thirds of the time previously spent searching (SourceGuide to measuring ROI, 2019). ^[0]
47% increase in speed to create new assets. ^[0]
A DAM can help brands reduce the time lag from asset inception to delivery and speed up the creation of new assets by 47%, improving productivity and operational efficiency. ^[0]
28% decrease in asset re creation costsBy eliminating duplicative efforts, reducing the number of assets created but never used, and improving asset reuse. ^[0]
80% reduction in brand asset creation costs. ^[0]
Streamlined processes and enhanced approval workflow functionality empowers organizations to save thousands of manhours and reduce on brand asset creation costs by up to 80%. ^[0]
80% reduction in time spent on content updates and publishing requestsOrganizations generally suffer from long lead times, multiple handoffs, and forgotten requests, with content updates taking between 3 – 5 days. ^[0]
They were able to reduce their related IT costs by 50%. ^[0]
30% 40% reduction in content creation costsThrough the reuse of components, layouts, and templates across a variety of sites, organizations can save on content creation costs. ^[0]
Sitecore customer,Co operators, an insurance firm in Canada, was able to reduce their content creation costs by 40% by reusing content across sites and leveraging custom controls, integrated backend systems, workflows, and page editors. ^[0]
Sitecore customer,Ministry of Manpowerredesigned their content to help users get answers faster, decreasing average time on site by 21% and improving customer ratings by 20%. ^[0]
Sitecore customer,Tohoku, was able to achieve a 400% increase in campaign cycle speed. ^[0]
20% reduction in cost to serveImproving the customer experience through digital channels can reduce customer service costs. ^[0]
By implementing an easier, more seamless customer experience through their digital channels, they reduced call volumes by 20%. ^[0]
10% increase in selfserviceEffective and timely content can increase self service, as customers can find the information quickly and more easily. ^[0]
It now acts as a self service resource, enabling the public to solve their needs online up to 70% faster. ^[0]
Sitecore customer,Bupaexperienced a 10% reduction in call center volume. ^[0]
Eurobankachieved 100% increase in user engagement, and a 20% decrease in bounce rate. ^[0]
Universityincreased users by 6%, sessions by 12%, and page views by 8%. ^[0]
Companies who invest in personalisation see an uplift in conversion by 10%–30% and as much as 5% improvement in customer acquisition. ^[0]
86%of professionals engaged in, or leading, CX expect to compete based on CX. ^[6]
87%of senior business leaders in the US and UK see CX as their top growth engine but only 1 in 3 feel prepared to address it. ^[6]
reached$2.9Bin 2021 and is expected to grow 15.3% every year from 2024 to 2030. ^[6]
86%of consumers would leave a brand after as few as two poor experiences. ^[6]
65%of all consumers find a positive experience with a brand to be more influential than great advertising. ^[6]
74%of consumers are at least somewhat likely to buy based on experiences alone. ^[6]
68%of US consumers currently use, or would like to use, social media to engage with brands to ask questions before making a purchase, while 59% of consumers expect to do so to get post. ^[6]
61%of consumers will pay at least 5% more if they know they’ll get a good customer experience. ^[6]
56%of consumers feel that the quality of the customer service they receive has a higher impact on how positively they view a brand than any other criteria. ^[6]
66%of consumers say they will share personal data about themselves if they think it will elevate their customer experience. ^[6]
CX drives 85%of brands believe they offer personalized customer experience but only 60% of consumers agree. ^[6]
60%of consumers report that they will become repeat buyers after a personalized purchasing experience. ^[6]
91%of consumers say they are more likely to shop with brands that provide offers and recommendations that are relevant to them. ^[6]
62%of consumers don’t feel like they get excellent customer service on social media when making a purchase. ^[6]
Customers are2.4 times more likelyto stick with a brand when their problems are solved quickly. ^[6]
52%of consumers expect a response from a brand within one hour. ^[6]
However, 39% report having to wait more than two hours for a reply. ^[6]
65%of respondents would become long term customers of a brand if they can provide positive experiences throughout the customer journey. ^[6]
42%of consumers say a seamless experience across all devices and channels is a top expectation while only 11% of decision makers see seamless, omnichannel experiences as the most important factor when delivering quality experiences. ^[6]
52%of all worldwide website traffic is on mobile devices. ^[6]
They are expected to increase 15% annually and reachover $700Bby 2025. ^[6]
Retail mobile commerce sales in the US reached 75%of customers find it important for brands to offer them a fully self service customer care option to answer their questions. ^[6]
More than 60%of consumers look for self service first, instead of contacting a live agent. ^[6]
2040%of live volume could easily be handled with existing self service tools, according to customer service leaders. ^[6]
Enterprises continue to demonstrate a strong interest in AI, with 46%of consumers will abandon a brand if employees are not knowledgeable. ^[6]
71%of customers expect customer service agents already to have information regarding their previous interactions with the brand. ^[6]
By 2024, Over 90%of enterprises now employ a CCO, CXO, or executives with similar responsibilities. ^[6]
91% of consumers are more likely to shopwith brands that provide offers specific and relevant to them. ^[1]
80% of customers are more likely to purchaseproducts or services from brands that provide personalized experiences. ^[1]
80% of frequent shoppers only shop with brands that personalize their experience. ^[1]
79% of consumers are only likely to engage with a brand’s offer if thatoffer has been personalized to reflect previous interactionsthat the consumer has had with the brand. ^[1]
Consumers are40% more likely to view itemsrecommended based on information they have shared with a brand. ^[1]
71% of consumers, on average,feel frustrated when a shopping experience is impersonal. ^[1]
70% ofmillennials will allow retailers to track their shopping behaviorsin exchange for an improved shopping experience. ^[1]
47% of consumers check Amazon if a specificbrand doesn’t provide relevant product suggestions. ^[1]
By 2020, just over half (51%). ^[1]
More than half ofconsumers (57%). ^[1]
78% of U.S. Internet users reported thatpersonally relevant content increases their purchasing intent. ^[1]
2) improved customer experience (55%), 3) improved brand perception (39%), 4) increased conversion rates (51%) and 5) increased lead generation and customer acquisition (46%). ^[1]
specific visitors results in a viewto submission rate that is 42% higher than generic CTAs. ^[1]
Increasing personalization in a greater number of channelsboosts overall consumer spending up to 500%. ^[1]
89% ofdigital businesses are investing in personalization, including big brands like Coca Cola, Netflix, and USAA. ^[1]
58% of consumers saybrands send emails to them for products that they would never buy, while 24% of consumers share that brands send emails to them for items they’ve already purchased. ^[1]
Less than 50% of consumers feel that travel brands aresending them communications that are relevant to them. ^[1]
Thebiggest challenges with personalizationare gaining consumer insights quickly enough to be effective (40%), having sufficient data (39%), and inaccurate data (38%). ^[1]
39% of retailers report sendingpersonalized product recommendations to consumers via email. ^[1]
Just over athird (36%). ^[1]
2021 October Global Statshot Report, the number of mobile users had swelled to 5.29 billion users globally (+ 1.9% during 2021). ^[7]
In 2020 consumption was at 7.2GB , and has increased by 61% to the current rate of 11.6GB. ^[7]
As it stands, that equates to about 48 percent of the current world population. ^[8]
Roughly two thirds of U.S. adults (68%). ^[8]
To break it down, 84 percent of US adults aged from 18 to 29 are active social media users. ^[8]
This number falls slightly to 81 percent for the 30to 49year old age group and further to 73 percent for those aged from 50 to 64. ^[8]
54% of social browsers use social media to research products. ^[8]
49% of consumers claim that they depend on influencer recommendations on social media to inform their purchasing decision. ^[8]
91% of all social media users access social channels via mobile devices. ^[8]
Likewise, almost 80% of total time spent on social media sites occurs on mobile platforms. ^[8]
Among US adults, 84 percent of those aged 18–29, 81 percent of those aged 30–49, 73 percent of those aged 60–64, and 45 percent of those aged 65 and above are active social media users. ^[8]
54% of social browsers use social media to research products. ^[8]
71% of consumers who have had a positive experience with a brand on social media are likely to recommend the brand to their friends and family. ^[8]
49% of consumers depend on influencer recommendations on social media. ^[8]
That said, Pinterest’s 3.1% growth rate is fairly consistent with similar networks (such as Instagram’s 3.7% growth). ^[12]
For reference, these numbers are exponentially better than even more “established” networks than Facebook (0.8%) or Twitter (0.2%). ^[12]
The number of Internet users, 28% of adults are online “almost constantly”, up 8 percentage points in the past 3 years … ^[2]
59% of everyday transactions are made viadigital payment. ^[2]
59% of everyday transactions are made via. ^[2]
( 69% of digital experience professionals report that the digital customer experience has becomemore important to their customersbecause of COVID. ^[2]
69% of digital experience professionals report that the digital customer experience has become. ^[2]
65% of digital experience professionals report that the digital customer experience has becomemore important to their organizationbecause of COVID. ^[2]
65% of digital experience professionals report that the digital customer experience has become. ^[2]
8 in 10 (81%). ^[2]
According to the survey, 83% of respondents say that the most important factor is simply being able to “quickly accomplish what I came to do.”. ^[2]
According to the survey, 64% of respondentshave been frustrated or struggled with an online transactionin the last six months. ^[2]
64% of respondents Seventy seven percent of consumers reported thatthey will leave without completing a transactionif they encounter an error. ^[2]
Seventy seven percent of consumers reported that 65% say they trust a business lesswhen they experience a problem using a website or mobile app, ultimately splintering customer relationships and loyalty. ^[2]
Only 12% say they are very likely to provide feedback to the businesswhen. ^[2]
55% of customersprefer digitalchannels over traditional channels (68% of Millennials / Gen Z). ^[2]
84% of customers say the experience a company provides is as important as its products or services. ^[2]
73% of customers say one extraordinary experienceraises their expectationsof other companies 73% of customers say one extraordinary experience 66% of customers are willing topay morefor a great experience. ^[2]
66% of customers are willing to 64% of customersexpect tailored engagementbased on past interactions … 64% of customers … ^[2]
53% of customerswant more connectionbetween their devices. ^[2]
94% of consumers who give a company a “very good” CX rating are “very likely” topurchase moreproducts or services from that company in the future …. ^[2]
94% of consumers who give a company a “very good” CX rating are “very likely” to …. ^[2]
Only 18% of those who gave a company a “very poor” CX rating say the same 95% of consumers who give a company a “very good” CX rating are “very likely” torecommendthe company …. ^[2]
95% of consumers who give a company a “very good” CX rating are “very likely” to …. ^[2]
Only 15% of those who gave a company a “very poor” CX rating say the same 75% of consumers who give a company a “very good” CX rating are “very likely” toforgivea company for a bad experience …. ^[2]
75% of consumers who give a company a “very good” CX rating are “very likely” to …. ^[2]
Only 14% of those who gave a company a “very poor” CX rating say the same 90% of consumers who give a company a “very good” CX rating are “very likely” totrusta company to take care of their needs …. ^[2]
90% of consumers who give a company a “very good” CX rating are “very likely” to …. ^[2]
Only 15% of those who gave a company a “very poor” CX rating say the same Source. ^[2]
1 in 3 consumers will walk away from a brand they love after just one bad experience 54% of U.S. consumers say customer experience at most companies needs improvement. ^[2]
65% of U.S. customers find a positive experience with a brand to be more influential than great advertising. ^[2]
57% of organizations say that their main challenge in properly tracking customer journeys is a lack of system integration … ^[2]
( … and organizations that report delivering an ideal digital experience are 223% more likely to report having a very integrated technology stack than their less successful counterparts. ^[2]
… and organizations that report delivering an ideal digital experience are 223% more likely to report having a very integrated technology stack than their less successful counterparts. ^[2]
( Organizations that are less successful at delivering an ideal digital experience are 33% more likely to report that they struggle to create consensus among leaders about top digital experience priorities. ^[2]
Organizations that are less successful at delivering an ideal digital experience are 33% more likely to report that they struggle to create consensus among leaders about top digital experience priorities. ^[2]
63% of consumers say they’d share more information with a company that offers a great experience. ^[2]
63% of consumers say they’d share more information with a company that offers a great experience . ^[2]
88% of U.S. consumers say that how much they trust a company determines how much they’re willing to share personal information. ^[2]
88% of U.S. consumers say that how much they trust a company determines how much they’re willing to share personal information ( 63% of U.S. consumers say they’d be more open to sharing their data for a service they truly value (PwC). ^[2]
63% of U.S. consumers say they’d be more open to sharing their data for a service they truly value . ^[2]
78% of customers are more loyal to companies that are transparent about how their data is used . ^[2]
46% of customers feel they’ve lost control over their own data ( 41% of customers don’t believe companies care about the security of their data (Salesforce). ^[2]
41% of customers don’t believe companies care about the security of their data ( 84% of customers are more loyal to companies that have strong security controls (Salesforce). ^[2]
85% of consumers say whether a brand “consistently offers the best quality within the category” is a deal breaker or deciding factor in their buying decision. ^[2]
84% of consumers say whether a brand “is very convenient and very easy to use” is a deal breaker or deciding factor in their buying decision. ^[2]
84% of consumers say whether a brand “consistently offers the best value for the money within the category” is a deal breaker or deciding factor in their buying decision. ^[2]
82% of consumers say whether a brand “uses only high quality ingredients, components or customer service tools” is a deal breaker or deciding factor in their buying decision. ^[2]
According to a survey conducted in South Korea in 2024 on the experience with short form content, 75.5 percent of respondents aged 15 to 19 years old answered to have watched this type of content before. ^[13]
Closely following were respondents in their twenties, with a response share of 74 percent. ^[13]
Available to download in PNG, PDF, XLS format 33% off until Jun 30th. ^[13]
TikTok is the fastest growing social network with a staggering105% user growth ratein the US over the past two years. ^[9]
Instagram sits in second place (78%). ^[9]
Facebook is responsible fora quarter of(25%) versus Google (28.9%), Amazon (10.3%) and others (35.6%). ^[9]
Instagram dominates social streaming services in terms of engagement . ^[9]
Engagement rates on Instagram are approximately more thansix times higherthan those on Facebook (0.83% to 0.13%). ^[9]
Instagram Stories (83%) and grid posts (93%). ^[9]
Uses of the “#ad” tag on Instagramdecreased 17% over the past yearamong influencers. ^[9]
44% of usersshop for products on Instagram weekly . ^[9]
Linkedin ad revenue recently exceeded$1 billion in 2021, growing by 37% while organic session engagement grew by a record 22%. ^[9]
the platform daily (versus 48.5% that log in monthly). ^[9]
LinkedIn has one of the highestearning and most educated bases on social media —51% college educatedwith half of users earning more than $75,000 annually. ^[9]
earn53% more engagementand twice the CTR of employee. ^[9]
52% of Twitter usersuse the platform daily (versus 84% that use it weekly). ^[9]
Twitter’s US advertising revenue totaled $647 million in Q3 2021, anincrease of 51% YoY(and up 98% from the previous quarter). ^[9]
Shoppers on Pinterest have85% larger shopping cartsthan buyers on other platforms. ^[9]
According to the platform themselves,7 in 10 Pinnerssay that Pinterest is their go to place to find products or services they can trust. ^[9]
are40% more likelyto say they love shopping. ^[9]
62% of TikTok userssay that platform specific branded content is the best way to connect to customers. ^[9]
39% of Gen Z consumerssay that their purchasing decisions are influenced directly by what they see on TikTok. ^[9]
TikTok sawthe largest increasein planned new platform investment for brands in 2024 (84%) versus YouTube (66%) and Instagram (64%). ^[9]
Influencers withless than 5k followerssee the highest engagement rates on TikTok (17.9%) vs macro influencers with up to 1 million followers (13.48%). ^[9]
Social media recently overtook paid search as an advertising channel,growing 25% YoYand exceeding $137 billion. ^[9]
Social media usersoverwhelmingly trust other usersas their “preferred” form of influencer, most likely to buy from them based on a product recommendation (37%) versus celebrities (7%). ^[9]
Privacy and data protection are “extremely impactful” and important to52% of social media users. ^[9]
In fact, 86% of buyers are willing to pay more for a great customer experience. ^[3]
For example, c ustomers are willing to pay a price premium of up to 13% (and as high as 18%). ^[3]
49% of buyers have made impulse purchases. ^[3]
It’s because of these extremes why 88% of companies now prioritize customer experience in their contact centers. ^[3]
In fact, more than two thirds of companies now compete primarily on the basis of customer experience – up from only 36% in 2010!. ^[3]
In fact, our own research found that only 44% will increase the investment in their CX initiatives. ^[3]
In fact, in their 2020 report, PWC found that the number of companies investing in the omni channel experience has jumped from 20% to more than 80%. ^[3]
Adding to this, Adobe recently found that companies with the strongest omnichannel customer engagement strategies enjoy a 10% YO Y growth, a 10% increase in average order value and a 25% increase in close rates. ^[3]
For example, 57% of customers won’t recommend a business with a poorly designed website on mobile. ^[3]
And if a website isn’t mobile friendly, 50% of customers will stop visiting it, even if they like the business. ^[3]
So it comes as no surprise why 84% of companies who claim to be customer centric are now focusing on the mobile customer experience. ^[3]
However, for companies that aren’t, they’ve been slow to adapt to this trend – especially when it comes to customer support – as an overwhelming 90% of customers report having a poor experience when seeking customer support on mobile devices. ^[3]
According to Esteban Kolsky, 72% of customers will share a positive experience with 6 or more people. ^[3]
On the other hand, if a customer is not happy, 13% of them will share their experience with 15 or even more. ^[3]
In their future of CX report, PwC surveyed 15,000 consumers and found that 1 in 3 customers will leave a brand they love after just one bad experience, while 92% would completely abandon a company after two or three negative interactions. ^[3]
Today, 67% of customers prefer self service over speaking to a company representative. ^[3]
Furthermore, 91% of customers would use an online knowledge base, if it were available and tailored to their needs. ^[3]
In 2019, 25% of all customer interactions were automated through AI and machine learning. ^[3]
With 90% of companies now planning to deploy AI within 3 years, this number is expected to grow to 40% by 2024. ^[3]
According to Pressy, the main idea behind this teaching device is to allow teachers to focus on more inspirational and thought stimulating activities for their students. ^[10]
With LMS technology being widely adopted in North America, its CAGR sits at 4%. ^[10]
, and it is expected to grow at a CAGR of 14% in the next five years. ^[10]
From 2016 to 2017, the user base of Lingokids, a language learning platform, grew more than 489% in Argentina, 500% in Venezuela, and 425% in Brazil. ^[10]
According to the data published by Eurostat , Finland emerges as the top country with most individuals taking at least one form of an online course, followed by the United Kingdom, Sweden, and Spain. ^[10]
In Finland, 21% of individuals have taken an online course on any subject, followed by United Kingdom with 19%, Sweden with 18%, and Spain with 15%. ^[10]
LMS in Europe is expected to grow at a CAGR of almost 27% in 2020. ^[10]
LMS growth in Eastern Europe is at 16.9% annually. ^[10]
The highest elearning growth rate is in Asia, at 17.3% annually. ^[10]
In Africa, the annual growth rate of the LMS industry is at 15.2%. ^[10]
30% of L&D professionals aim to incorporate games and simulations in their elearning programs by the end of 2020. ^[10]
93% of L&D professionals plan to develop live online learning for their programs, while 33% want to develop MOOCs. ^[10]
64% of digital learning program developers want to include open resources in their programs, while 35% want to include user. ^[10]
58% of L&D professionals aim to introduce enterprise social networks to improve learning approaches. ^[10]
The biggest barriers to satisfaction with learning technology are the inability of LMS programs to be integrated with other digital platforms (52%), poor user experience (51%), and cost of the program (44%). ^[10]
24% are not satisfied with LMS programs that do not have any mobile capability. ^[10]
67% of LMS users prefer programs with complete functionalities, while 66% want programs with better customer and technical support. ^[10]
Currently, the number of LMS users is estimated at 73.8 million. ^[10]
Nearly 87% of active users have web. ^[10]
The primary participants in learning management systems are corporate level executives (65%) and managers (35%). ^[10]
37% of LMS users are adults, 28% are young. ^[10]
In Great Britain, 24% of people who purchase learning materials online are in the age group 16 to 24 years old, 16% are 25 to 34 years old, and 14% are 35 to 44 years old. ^[10]
30% of LMS buyers are long. ^[10]
90% of students prefer learning online to traditional learning methods. ^[10]
About 49% of students have taken at least one form of online course. ^[10]
89% of employees access LMS programs from desktops, 78% from their laptops, while 25% from their mobile devices. ^[10]
76% of online learners are using their own devices to access course content and training materials. ^[10]
Learners using smartphones to access online educational platforms complete course materials 45% faster than those using a computer. ^[10]
In terms of course distribution by subject, technology ranks first in popularity (19.8%). ^[10]
About 19.7% of courses launched in 2019 are all business. ^[10]
70% of learners are more motivated to learn when they are using mobile devices instead of computers. ^[10]
29% of learners who use mobile devices believe that they can easily apply what they have learned. ^[10]
72% of mobile learners revealed that they are more engaged with learning modules accessed via mobile devices. ^[10]
30% of smartphone users are using their mobile devices to access organizational training materials. ^[10]
25% of educators reveal that personalized learning is a promising idea. ^[10]
21% perceive personalized learning as a transformative approach to improve the K. ^[10]
11% of teachers state that they see personalized learning as a passing fad, while 10% reveals that it is not even on their radar. ^[10]
For 8% of surveyed teachers, personalized learning is a threat to public education. ^[10]
A staggering 86% of buyers are willing to pay more for great customer experience and buyers are willing to pay an average of 13% more for added features and luxury items when customer experience is high. ^[14]
According to Temkin Group, companies that earn $1 billion annually can expect to earn, on average, an additional $700 million within three years of investing in improved customer experiences. ^[14]
CX leaders outperformed those lagging in CX on the S&P 500 index by nearly 80%. ^[14]
Additionally, their customers are seven times more likely to return to the company, eight times more likely to try other products or services offered and 15 times more likely to spread positive word of mouth. ^[14]
CX is considered very important by 86% of B2B CMOs, but 57% of those reported only marginal CX performance. ^[14]
Specifically, 86% of buyers are willing to pay more for great customer experience. ^[14]
At least 80% of B2B buyers are not only looking for but expect a buying experience like that of a B2C customer. ^[14]
B2B buying cycles are getting longer and more complex — 58% of buyers said their decision process was longer in 2017 than in 2016 and just 10% said purchase time decreased. ^[14]
77% of B2B buyers are conducting more detailed ROI analysis before making a purchase decision, 75% are using more information sources for research and evaluation, and 52% are increasing the number of buying group members. ^[14]
More than half of all B2B buyers view at least eight pieces of content during the purchase process, and 82% of buyers viewed at least five pieces of content from the vendor prior to purchase. ^[14]
In their 2020 report, PWC found that the number of companies investing in the omnichannel experience has jumped from 20% to more than 80%. ^[14]
46% will leave a website because of a lack of message , and 37% will leave because of poor design or navigation. ^[14]
80% of B2B buyers are using mobile at work, and more than 60% report that mobile has played a significant role in a recent purchase. ^[14]
91% of B2B buyer searches are carried out on a mobile device. ^[14]
More than 90% of buyers say they’re likely to buy again from a vendor that had a superior mobile experience, compared to just 50% of those who report a poor experience. ^[14]
Gartner has predicted that B2B companies with e commerce personalization will outsell by 30% competitors that are not providing a personalized experience. ^[14]
By 2025, 72% of sellers expect the majority of their business revenue to come from e. ^[14]
Furthermore, 91% of customers would use an online knowledge base, if it were available and tailored to their needs. ^[14]
26% of B2B online purchasers think their company’s online purchase volume will increase in the coming year. ^[14]
The average daily time spent on social is 142 minutes a day 91% of retail brands use 2 or more social media channels 81% of all small and medium businesses. ^[15]
There are an estimated 270 million fake Facebook profiles. ^[15]
a day More than half of YouTube views come from mobile devices 90% of American 18 24 year olds use YouTube. ^[15]
Ahrefs 9% of U.S small businesses You can navigate YouTube in a total of 76 different languages (covering 95% of the Internet population). ^[15]
210m active daily users 60% of them are under 25 24% of US adults. ^[15]
The average user spends 25 minutes a day on Snapchat 73% of American 18 24 year olds use the platform. ^[15]
47% of US teens think it’s better than Facebook , while 24% think it’s better than Instagram Head here to check out our bigger list of Snapchat statistics. ^[15]

I know you want to use Content Experience Platforms, thus we made this list of best Content Experience Platforms. We also wrote about how to learn Content Experience Platforms and how to install Content Experience Platforms. Recently we wrote how to uninstall Content Experience Platforms for newbie users. Don’t forgot to check latest Content Experience Platformsstatistics of 2024.

Reference

sitecore – https://www.sitecore.com/knowledge-center/blog/2020/09/roi-of-content-management-20-stats-you-need-to-know.
contentstack – https://www.contentstack.com/blog/all-about-headless/43-facts-on-content-personalization-marketing-strategy/.
fullstory – https://www.fullstory.com/blog/digital-experience-stats/.
superoffice – https://www.superoffice.com/blog/customer-experience-statistics/.
digitaljournal – https://www.digitaljournal.com/pr/content-experience-platform-market-size-2024-global-business-trends-share-future-demand-progress-insight-statistics-key-regions-prominent-players-and-forecast-to-2028-with-leading-regions-and.
joshbersin – https://joshbersin.com/2019/03/learning-experience-platform-lxp-market-grows-up-now-too-big-to-ignore/.
emplifi – https://emplifi.io/resources/blog/customer-experience-statistics.
valamis – https://www.valamis.com/hub/learning-experience-platform.
oberlo – https://www.oberlo.com/blog/social-media-marketing-statistics.
sproutsocial – https://sproutsocial.com/insights/social-media-statistics/.
research – https://research.com/education/lms-statistics.
optimizely – https://www.optimizely.com/.
sproutsocial – https://sproutsocial.com/insights/pinterest-statistics/.
statista – https://www.statista.com/statistics/1295372/south-korea-short-form-content-experience-by-age/.
liferay – https://www.liferay.com/blog/customer-experience/20-important-statistics-about-b2b-customer-experience-in-2020.
brandwatch – https://www.brandwatch.com/blog/amazing-social-media-statistics-and-facts/.

How Useful is Content Experience Platforms

At its core, a Content Experience Platform is designed to centralize all of a company’s content creation, management, and distribution efforts into a single platform. This can include anything from blog posts and videos to social media updates and newsletters. By bringing all of these elements together in one place, businesses can save time and resources that would otherwise be spent on managing multiple disparate systems.

One of the main benefits of using a CEP is the ability to create a seamless experience for users across multiple channels. Whether someone is viewing content on a website, social media platform, or email newsletter, a well-implemented CEP can ensure that the messaging and branding remain consistent. This can help build trust and loyalty among customers, as they know what to expect from the company regardless of how they’re accessing the content.

Another key advantage of using a Content Experience Platform is the ability to personalize content for different audience segments. By tracking user behavior and engagement, businesses can tailor their content to meet the specific needs and preferences of different groups. This can lead to higher engagement rates, increased conversion rates, and ultimately, better ROI on content marketing efforts.

Additionally, many CEPs also offer robust analytics and reporting features that can provide valuable insights into the performance of content campaigns. By monitoring key metrics such as engagement, click-through rates, and conversions, businesses can quickly identify what is working well and what needs improvement. This data-driven approach to content marketing can help companies make more informed decisions and optimize their strategies for better results.

However, despite the many benefits of Content Experience Platforms, they also come with their own set of challenges. For one, implementing a CEP can be a complex and time-consuming process, requiring a significant investment in both resources and training. Additionally, not all businesses may have the budget or technical expertise required to effectively utilize a CEP to its full potential.

Another potential downside of using a CEP is the risk of becoming too reliant on a single platform for all content management needs. If the platform experiences downtime or malfunctions, it could disrupt an entire marketing campaign and have a negative impact on the business. To mitigate this risk, companies should have backup plans in place and regularly back up their content to prevent loss in case of an emergency.

In conclusion, Content Experience Platforms can be incredibly useful tools for businesses looking to streamline their content management processes and improve the overall experience for their audiences. By centralizing content creation, distribution, and personalization efforts in one platform, businesses can save time, resources, and create a more cohesive brand experience for their users. However, it’s important for companies to carefully consider the potential challenges and risks associated with using a CEP in order to make an informed decision about whether it’s the right choice for their organization.

In Conclusion

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We tried our best to provide all the Content Experience Platforms statistics on this page. Please comment below and share your opinion if we missed any Content Experience Platforms statistics.

Content Experience Platforms Statistics 2024 – Everything You Need to Know