Are you looking to add Conversational Marketing to your arsenal of tools? Maybe for your business or personal use only, whatever it is – it’s always a good idea to know more about the most important Conversational Marketing statistics of 2024.
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How much of an impact will Conversational Marketing have on your day-to-day? or the day-to-day of your business? Should you invest in Conversational Marketing? We will answer all your Conversational Marketing related questions here.
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On this page, you’ll learn about the following:
Best Conversational Marketing Statistics
â° Use “CTRL+F” to quickly find statistics. There are total 141 Conversational Marketing Statistics on this page đConversational Marketing Benefits Statistics
- Other AIenabled benefits reported were The ability to qualify customers in real. [0]
Conversational Marketing Usage Statistics
- The usage of chatbots has grown by 92% since 2019 6. [1]
- Since mobile traffic accounts for nearly 80% of internet usage and 40% of people search only on smartphones. [2]
- According to Driftâs 2020 State of Conversational Marketing report, usage of chatbots as a brand communication channel increased by a whopping 92% since 2019. [3]
Conversational Marketing Market Statistics
- According to the 2021 report by Drift themselves, more than half (50.7%). [4]
- Conversational marketing statistics from Kayako show that nearly 8 in 10 businesses (79%). [4]
- Chatbots can save marketers around 30% when it comes to managing customer service 9.70 90% of healthcare and banking related customer service queries are projected to be handled by chatbots this year 10. [1]
- The 24/7 customer support offered by chatbot is an absolute gamechanger 12.55% of the businesses that use conversational marketing receive higher quality leads 13.34% of customers use chatbots to reach a real person. [1]
- 15.80% of business queries and questions can be managed using a chatbot When it comes to incorporating conversational marketing into your everyday approach, it can help to draw inspiration from some successful examples. [1]
- By using Conversational Marketing, ThoughtSpot saw 10x more sales conversations, 70% more marketing qualified leads, and 64% more meetings booked. [5]
- These new conversational marketing statistics show that consumers 18 24 years old indeed are the most likely (35%). [6]
- In a separate question in this conversational marketing survey, 39% of consumers said online chat provide a good customer experience, versus just 16% for chatbots. [6]
- I’m guessing your answer is âpretty frequentlyâ because, according to our recent State of Marketing Report, more than 45% of businesses today have implemented bots as part of their marketing efforts. [7]
- According to Folloze Research,77% of B2B sales and marketing professionals believe personalized marketing experiences improve customer relationships. [0]
- According to a recent benchmark report of AI technology, marketers believe AI enabled tools will be essential in B2B industries in the next five years. [0]
- 82% of respondents who use an AI enabled technology find their solution to be very valuable to their marketing mix. [0]
- Of marketers who saw engagement with their Conversational Marketing solutions increase, 56% experienced increased sales productivity. [0]
- According to one company’s research , the SMS marketing conversion rate on Black Friday 2020 was 3.5%, which was awesome and significantly above 2019. [8]
- Using conversational marketing, ThoughtSpot saw 10x more sales conversations, 70% more marketing qualified leads, and 64% more meetings booked. [9]
- Zero Motorcycles gained 30% more leads in 30 days, thanks to Conversational Marketing Conversational marketing is important for any business. [9]
- When asked about the next big marketing trend,people answeredwith consumer personalization (29%), AI (26%), and voice search (21.23%). [10]
- 79% of top performing businesses have been using marketing automation to get leads for3 or more years. [10]
- According to Statista in 2019, it was estimated that marketers in the US will be spending more than $350million on email advertising by the end of that year. [11]
- 71% of marketers believe mobile marketing is core to business because of this. [12]
- 58% of marketing leaders strongly agree that first party data is critical. [12]
- 84% of marketers, however, find it challenging. [12]
- In fact, companies automating conversational marketing witness a 10 percent increase in revenue after a 6. [13]
- 86 percent of online shoppers prefer proactive customer support, something that conversational marketing chatbots can offer immediately. [13]
- 36 percent of companies are now using live chatbot functions for marketing, sales, or customer service inquiries on an everyday basis. [13]
Conversational Marketing Latest Statistics
- Conversational Marketing Helps 50.7% Of Companies Respond Quicker. [4]
- Thatâs not all, more than one third of them. [4]
- Be it with chatbots or online live chat tools, the percentage of users expecting prompt replies has increased since 2019. [4]
- In fact, as many as 38% of consumers say theyâre more likely to purchase from a brand with live chat support than one without. [4]
- Purchases from repeat customers are also a big contributing factor â 51% of consumers say they would return and purchase from a brand if they had live chat support. [4]
- 38% of consumers with experience with live chat tools have been left frustrated by a bad user experience. [4]
- How To Build A Thanks to the advancements in natural language AI, chatbots are able to understand and respond to up to 80% of routine questions from users. [4]
- 34% of online customers battle to find answers online, using a chatbot can ensure that they receive the assistance they need, when they need it. [1]
- 44% of customers expect an instant, real time response when dealing with a real person online. [1]
- 42% of customers expect an immediate response when dealing with a chatbot 4. [1]
- Only 14% of people like having the option of filling in a form, while 86% prefer using a chatbot to resolve queries 5. [1]
- In the last 6 months, 67% of customers worldwide had some form of interaction with a chatbot. [1]
- 7.40% of customers are not bothered by who helps them, as long as they are helped 8. [1]
- The customer satisfaction rate with chatbots is 87.58% 11. [1]
- 14.51% of customers use chatbots as they believe it is an easier way of communicating with businesses. [1]
- Gamma has generated over 50 opportunities and nearly $1M in closed revenue from Conversational Marketing; they’ve also increased website conversions by 33% and increased Marketing Qualified Leads by 22% using Conversational Marketing. [5]
- Zero Motorcycles gained 30% more leads in 30 days, thanks to Conversational Marketing. [5]
- Further, 25% of consumers say that basic details about the business are hard to find!. [6]
- Thirty three percent of American adult consumers have used online chat to interact with a business in the past 12 months. [6]
- This falls behind email (65%), telephone (55%), and website (42%). [6]
- Over the past year, 68% of 1824 year olds are using chatbots more, or the same. [6]
- (For consumers 55+, 64% are using chatbots more, or the same in the past 12 months). [6]
- While approximately 70% of all consumers are using chatbots more or the same over the course of the past year, the number of consumers using chatbots LESS is actually greater than the group using them MORE. [6]
- 70% of all consumers are using chatbots more or the same over the course of the past year. [6]
- Compared to chatbots, the percentage of consumers saying they are using online chat more or the same amount in the past 12 months, is slightly higher. [6]
- 39% of consumers said online chat provide a good customer experience, versus just 16% for chatbots. [6]
- When asked what they find chatbots to be best used for, 34% of consumers said âanswering a questionâ; followed by âgetting detailed answersâ (29%); âresolving a problem or complaintâ (27%); and âreceiving customer serviceâ (27%). [6]
- 40% of the consumers who have used a chatbot in the past 12 months have done so to interact with a retailer. [6]
- This far outpaces other categories of business, including healthcare (22%), utilities (21%), and entertainment (20%). [6]
- 1.5% of those views interact with our chatbot. [7]
- 100% of those chats are forwarded to sales. [7]
- 2% of those views interact with our chatbot. [7]
- 40% of those chats are resolved by the bot 50% of those chats are forwarded to sales. [7]
- With more information accessible at all points of the customer journey, buyers are likely to disengage and seek resources elsewhere when experiencing frustration with a B2B website, product, or service. [0]
- Frustration with accessing basic business information has grown 20%. [0]
- Frustration with website navigation has grown 25%. [0]
- Frustration with old school forms continues to grow by 27%. [0]
- Compared to 2020, positive user experience with Conversational Marketing solutions dropped by 10%. [0]
- 46.3% of respondents say learning more about buyers/customers is a top feature. [0]
- 36.2% of respondents say their solution provides a more human, authentic experience And. [0]
- 50.7% of respondents say they can provide quicker response times to visitor questions. [0]
- Our research shows buyersâ expectations for quick, personalized experiences have grown by 26%. [0]
- More than half of respondents (58%). [0]
- Almost half of the respondents (45.2%). [0]
- According to Gartner, COVID 19 increased both the speed and scale of digital transformation, âescalating digital initiatives into digital imperatives.â. [0]
- The ease of engaging buyers 24/7 across the globe (41%). [0]
- Efficient ticket support with online concierge (35%). [0]
- 95% of people believe a chatbot will benefit customer service 68% like chatbots because they get quick answers. [14]
- 64% like the 24hour service with chatbots during outof. [14]
- And if you break that down by age, the number increases to 43% in the 1824 age bracket and 47% for 2534year. [14]
- And if you break that down by age, the number increases to 43% in the 1824 age bracket and 47% for 2534. [14]
- 74% of millennials say their perception of a brand improves if the company responds to them on social media Building loyalty for your brands while providing exceptional customer service is becoming more and more important as we approach to younger generations. [14]
- 21% of people say they no longer shop in. [14]
- What trends have developed in 2021 that are likely to continue into 2024?. [14]
- According to a report by Whisbi 55% of people say talking to a live human is better CX than using a bot 68% use bots/live chat over forms or phone 94% expect live chat to have an immediate response time. [2]
- 55% of people now say theyâve made a purchase directly through a brandâs social media. [2]
- 81% said convenience is a major factor when choosing a brand, and 67% said theyâd avoid a brand if the buying process was too tedious. [2]
- Whisbiâs report also found that 57% of customers expected an immediate response from a chatbot, and 47% expected this from live chat. [2]
- Users also dislike switching between channels â 87% of them said they found it frustrating. [2]
- Convenience is perhaps the biggest reason why anyone shops online, cited by43% of customers in a survey by CivicScience as the main reason they made a digital purchase. [2]
- 80% of the respondents in Whisbiâs report said theyâd rather watch a video than read a blog, and 82% said they prefer live video from a brand to social posts. [2]
- 79% of those whoâd recently watched a live video broadcast said it helped them make a purchase decision. [2]
- According to HubSpot, 54% of users want to see more video content from the brands they support. [2]
- Conversational Sales and chatbot driven websites seem to be popular with users overall, with 69% preferring this approach. [2]
- In the report, the most common issues were 45% of people said chatbots were too basic and struggled to find answers to simple questions. [2]
- 31% said websites werenât mobile. [2]
- 26% of customers were unhappy with the time delay after filling out contact forms To continue delivering effective Conversational Sales, brands should therefore focus on these areas. [2]
- 55% of respondents said they prefer human interaction over a chatbot, and 38% would prefer a smart mix of both. [2]
- But the question I have is, would better addressing the needs of the nonresponding 96.5% drive conversions even higher?. [8]
- More than ever, today’s consumers are purchasing products via their mobile devices, as evidenced by the expected 68% growth of mobile commerce by 2024. [8]
- Marry this with SMS/MMS for maximum reach and engagement (the SMS open rate is , and 90% of messages are read within 3 seconds). [8]
- In 2017, Gartner predicted that by this year, more than 50% of businesses would be investing more annually in bots and chatbots than mobile apps. [8]
- According to Gartner, âby 2024, 70% of customer interactions will involve emerging technologies such as machine learning applications, chatbots and mobile messaging, up from 15% in 2018.â. [8]
- 79% of consumers are willing to use messaging apps to get customer service. [15]
- Improve customer satisfaction through personalized conversations Nearly 9 out of 10 consumers expect brands to quickly expand their digital initiatives in light of recent events. [16]
- Nearly half say this should include building on the ways customers engage with brands. [16]
- Yet, 82 percent of survey respondents noted that how trustworthy a company is matters more than it did last year. [16]
- These dynamic ad experiences generated over 15,000 conversations with consumers, driving a 17 percent increase in purchase considerations among the target audience and an 8.5 percent incremental lift in store foot traffic. [16]
- At the end of the campaign, Best Western saw a 48.6 percent lift in visits to Best Western locations versus those who had already planned to visit Best Western hotel properties. [16]
- The campaign led to 6,000 conversations and a 20 percent increase in Purchase Consideration among M35. [16]
- Lufthansa saw an 8 percent conversation rate driven by the Mobile Integrated Marquee. [16]
- Since 2017, interactions led by chatbots have grown by 400% Chatbot interactions in eCommerce may reach a value of $112 billion by 2024. [9]
- Using chatbots can reduce your operational expenses by up to 30%. [9]
- 95% of people think that chatbots will benefit customer service. [9]
- 68% of people like chatbots because they give quick answers. [9]
- 64% of people say that their favorite feature of chatbots is their 24 hour service Now, itâs eCommerce time. [9]
- This is what I found 52% of consumers would buy again from a business that has a live chat. [9]
- 79% of companies say live chat leads to. [9]
- During the first sales call, 58% of B2B buyers want to talk about pricing, while 54% want to know how the product works. [9]
- 24.9% of buyers used chatbots to communicate with businesses in 2020, up from 13% the year before. [3]
- In 2019, Gartner predicted that 15% of global interactions would be handled by AI, which includes chatbots. [3]
- They predict that by 2024, this will increase to 70% in certain industries that cater towards millennials. [3]
- Only a small fraction (12.8%). [3]
- According to the latest data from Comm100, chatbots were able to handle 68.9% of chats from start to finish on average in 2019. [3]
- This represents an increase of 260% in endto end resolution compared to 2017 when only 20% of chats could be handled from start to finish without an agentâs help. [3]
- This is also important considering that 45.9% of consumers now expect chatbots to deliver an immediate response to their query. [3]
- This is up from 17.1% since 2019 and shows that modern chatbots arenât just useful for customer service, they can drive conversions and close sales too. [3]
- Better bot experiences with more engaged audiences can generate response rates as high as 80. [3]
- This is almost 2 percentage points higher than the satisfaction rate for chats that get passed over to human agents, for obvious reasons, and is a useful benchmark to measure your performance up against. [3]
- 34% of online retail store customers accept AI chatbots, more so than in any other industry. [3]
- For comparison, acceptance of AI chatbots by banking customers stands at just 20%, and in the insurance industry, that figure is 15%. [3]
- If you want to break those cost savings down, it works out as $0.70 per customer interaction, according to early projections by Juniper Research. [3]
- 86% of online shoppers prefer proactive customer support. [10]
- 58% of B2B businesses havenât adapted to modern consumer behavior. [10]
- Companies automating lead management see a10% increase in revenueafter 6. [10]
- A report suggests that the likelihood of a customer making a repeat purchase goes up by 52% if the company has a live chat tool on one of their digital platforms. [11]
- Aumcore reported that 80% of businesses were expected to have some form of chatbot automation by the end of 2020. [11]
- In fact, mobile accounts for 65% of all e. [12]
- Consumers demand personalized experiences and 60% would pay for more convenient online shopping. [12]
- Marketers who deliver oneto one personalized experiences generate an average return on investment of 47%. [12]
- 82% of successful businesses agree anticipating customers needs and providing experiences based on them are critical to growth. [12]
- 80 percent of businesses are expected to have some form of chatbot automation instilled into their company by the end of the year. [13]
I know you want to use Conversational Marketing Software, thus we made this list of best Conversational Marketing Software. We also wrote about how to learn Conversational Marketing Software and how to install Conversational Marketing Software. Recently we wrote how to uninstall Conversational Marketing Software for newbie users. Donât forgot to check latest Conversational Marketing statistics of 2024.
Reference
- drift – https://www.drift.com/books-reports/conversational-marketing-trends/.
- aumcore – https://www.aumcore.com/blog/2020/05/05/conversational-marketing-statistics-for-2024/.
- whisbi – https://www.whisbi.com/guides/conversational-sales/statistics/.
- startupbonsai – https://startupbonsai.com/chatbot-statistics/.
- wati – https://www.wati.io/blog/what-is-conversational-marketing-5-statistics-you-need-to-know/.
- limecall – https://limecall.com/blog/40-conversational-marketing-stats-you-need-to-know/.
- convinceandconvert – https://www.convinceandconvert.com/online-customer-experience/conversational-marketing-statistics-in-2019/.
- hubspot – https://www.hubspot.com/state-of-marketing/conversational-marketing.
- forbes – https://www.forbes.com/sites/forbesagencycouncil/2021/03/22/conversational-marketing-is-the-new-direct-marketing/.
- medium – https://medium.com/@MuanGroup/14-conversational-marketing-statistics-you-need-to-know-610ca2f7200b.
- wpforms – https://wpforms.com/ultimate-guide-to-conversational-marketing/.
- byjessicala – https://byjessicala.com/conversational-marketing.
- spectrm – https://spectrm.io/insights/blog/mobile-and-customer-first-statistics/.
- smartbugmedia – https://www.smartbugmedia.com/blog/chatbots-in-conversational-marketing.
- threesixtee – https://www.threesixtee.co.uk/conversational-marketing-report-stats-trends/.
- business2community – https://www.business2community.com/marketing/does-your-2020-marketing-strategy-include-conversational-marketing-02257726.
- ibm – https://www.ibm.com/watson-advertising/thought-leadership/what-is-conversational-marketing.
How Useful is Conversational Marketing
At its core, conversational marketing is about having real-time conversations with customers that aim to build relationships, answer questions, provide support, and ultimately drive conversions. With the rise of chatbots, AI assistants, and social messaging apps, brands now have more opportunities than ever to engage with customers on a one-on-one basis. This personalized approach can help foster trust and loyalty, building a stronger connection between the brand and the consumer.
One of the key advantages of conversational marketing is its ability to provide instant gratification. In a world where attention spans are increasingly dwindling, customers appreciate fast responses to their inquiries and concerns. By leveraging chatbots or human agents to respond to messages in real-time, brands can keep customers engaged and satisfied, ultimately leading to a higher likelihood of conversion.
Conversational marketing also allows brands to gather valuable data and insights about their customers. By analyzing the conversations that take place, brands can gain a deeper understanding of customer needs, preferences, and pain points. This information can then be used to tailor marketing strategies, product offerings, and customer service initiatives to better align with the needs of the target audience.
Furthermore, conversational marketing can enhance the overall customer experience by providing a seamless and effortless communication channel. Customers can reach out to brands whenever and wherever they are, using the messaging platforms they are already familiar with. This convenience factor can help increase customer satisfaction and loyalty, as customers appreciate brands that make it easy for them to get the information they need.
Despite these benefits, however, conversational marketing is not without its challenges. One of the primary concerns is the potential for miscommunication or off-brand interactions. Without careful planning and training, chatbots or human agents may not always convey the brand’s tone, voice, or values accurately, leading to confusion or frustration among customers. Brands must invest in robust training, monitoring, and quality control measures to ensure that conversational marketing efforts align with the overall brand strategy.
Additionally, some customers may perceive conversational marketing as intrusive or pushy if not implemented thoughtfully. Brands must strike the right balance between engaging with customers and respecting their privacy and boundaries. By offering value-add content, personalized recommendations, and thoughtful engagement, brands can increase the likelihood of a positive customer response to conversational marketing tactics.
Overall, conversational marketing holds significant promise as a valuable strategy for engaging with customers in a more personalized and effective way. By leveraging real-time conversations, brands can build trust, gather insights, and enhance customer satisfaction. However, to maximize the effectiveness of conversational marketing, brands must address potential challenges and pitfalls, ensuring that their communications are relevant, genuine, and aligned with the needs and expectations of their target audience.
In Conclusion
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