Cross Border E-Commerce Statistics 2024 - Everything You Need to Know

Are you looking to add Cross Border E-Commerce to your arsenal of tools? Maybe for your business or personal use only, whatever it is – it’s always a good idea to know more about the most important Cross Border E-Commerce statistics of 2024.

My team and I scanned the entire web and collected all the most useful Cross Border E-Commerce stats on this page. You don’t need to check any other resource on the web for any Cross Border E-Commerce statistics. All are here only 🙂

How much of an impact will Cross Border E-Commerce have on your day-to-day? or the day-to-day of your business? Should you invest in Cross Border E-Commerce? We will answer all your Cross Border E-Commerce related questions here.

Please read the page carefully and don’t miss any word. 🙂

On this page, you’ll learn about the following:

Best Cross Border E-Commerce Statistics

Best Cross Border E-Commerce Statistics

☰ Use “CTRL+F” to quickly find statistics. There are total 493 Cross Border E-Commerce Statistics on this page 🙂

Cross Border E-Commerce Benefits Statistics

One of the major benefits of personalization is that it can help increase a businesses’ profits by 15%. ^[0]

Cross Border E-Commerce Usage Statistics

The apparel & accessories are likely to hold the highest market share over the forecast period due to the maximum usage of crossborder B2C e commerce in terms of apparel & accessories. ^[1]

Cross Border E-Commerce Market Statistics

That number is expected to reach 21% in 2024, a 17.9% increase in ecommerce market share over two years. ^[2]
China continues to lead the global ecommerce market, accounting for 52.1% of all retail ecommerce sales worldwide, with total online sales just over the $2 trillion mark in 2021. ^[2]
After China and the US, the third largest ecommerce market is the United Kingdom, taking up 4.8% of the retail ecommerce sales share. ^[2]
China’s ecommerce sales totaled an estimated $2.1 trillion in 2021, more than double the US market. ^[2]
In Japanese and South Korean markets, where cross border commerce was lowest, that number rose to 41% and 36% respectively. ^[2]
According to eMarketer, 80% of retailers worldwide agree that cross border trade is profitable or that sellers have successfully increased sales by up to 1,000% after expanding their marketplace presence. ^[3]
However, experimenting with marketplaces in target regions, where 62% of global online sales now occur, may be the best strategy. ^[3]
, or 22% of the global Ecommerce market. ^[4]
60% of online purchases happen on Ecommerce marketplaces like Amazon or eBay. ^[4]
The apparel & accessories are likely to hold the highest market share over the forecast period due to the maximum usage of crossborder B2C e commerce in terms of apparel & accessories. ^[1]
The target market is estimated to grow at a CAGR of around 27%. ^[1]
The global B2B ecommerce market size was valued at USD 6.64 trillion in 2020 and is expected to expand at a compound annual growth rate of 18.7% from 2021 to 2028. ^[5]
According to eMarketer, 80% of retailers worldwide agree that cross border trade has been profitable or that sellers have successfully increased sales as much as 1,000% after expanding their marketplace presence. ^[5]
48% of online shoppers go straight to a largeecommerce marketplace. ^[5]
Only 6% of B2B buyers don’t currently use online marketplaces. ^[5]
75% of B2B procurement spending is projected to take place via online marketplaces over the next 5 years. ^[5]
The global Artificial Intelligence market is predicted to reach a $190.61 billion market value in 2025. ^[5]
51% of ecommerce players have implemented automation technologies across sales, marketing and customer service teams to ensure a seamless user experience for customers. ^[5]
The next closest market – the Netherlands – isn’t due to cross this threshold until 2025, while Germany and France aren’t predicted to do so until several years after that. ^[6]
According to the study, the fastest growing regions for online shopping app downloads include markets like Pakistan (up 240% yearon year on Android), Turkey (up 204% on iOS) and Pakistan (up 140% on Android). ^[6]
Many of these sales were conducted via marketplace sites like eBay, analysis suggests, as non profit organisations turned to online channels in an attempt to plug an estimated £10 billion total loss in funding that came with the pandemic. ^[6]
Four in every five ecommerce brands that took part in the study explained that their digital marketing spend has risen in 2021, while another 91% predict this will rise further over the coming 12 months. ^[6]
Drilling down, digital marketing efforts have mostly been dedicated to enabling D2C opportunities for consumers, with 36% of CMOs saying their ads were driving traffic directly to their brand websites. ^[6]
Meanwhile, almost three in ten said their clickable digital advertising directed customers to marketplaces like Amazon, and another 20% said they were pointing traffic to retailer partner websites. ^[6]
Pinduoduo came close to tripledigit yearon year revenue growth at 97.6%, raising its total 2020 sales to $8.6 billion, while South Korea’s top marketplace Coupang saw a 90.8% growth, ranking it 7th overall for 2020 revenue at $12 billion. ^[6]
Other top performers included USowned home furnishings marketplace Wayfair, which saw a 55% yearon year revenue increase thanks to a jump in interest from consumers looking to carry out home improvements, and Alibaba which posted 40.9% growth. ^[6]
The Phillipines ranked highest in the top 10 growing markets for international online sales, experiencing a whopping 258% yearon year growth in 2020. ^[6]
— McKinsey & Company 70% of global consumers say online marketplaces are the most convenient way to shop. ^[6]
The by Mirakl, which surveyed 9,000 global consumers on their online shopping habits, found that 70% believe online marketplaces are the most convenient way to shop, with two thirds saying they prefer ecommerce sites with online marketplaces. ^[6]
It found that 57% of online shoppers said they shopped on marketplaces “exclusively” or “a lot” in 2021; this percentage has held steady since 2020, and is up from 42% in 2019, representing a 35% increase. ^[6]
Regionally, Brazil has experienced the largest percentage increase in consumer use of online marketplaces since 2019 at 75%, followed by Singapore and Australia at 65% each. ^[6]
When asked for the reasons that they prefer to shop on online marketplaces, the most commonly cited was price, given by 62% of consumers. ^[6]
It is predicted that the ecommerce giant’s total sales will outpace that of Tesco in the next four years, at £77 billion versus £76.1 billion respectively, thereby bumping the popular supermarket off the top spot. ^[6]
Amazon’s compound annual growth rate over this period is also expected to be much higher (at 16.3%) than Tesco’s (at 3.5%). ^[6]
In fact, data suggests that 57.4% of added sales between now and 2025 will take place online, helping the retail sector accelerate by £123.6 billion to reach a £500 billion market value. ^[6]
Sainsbury’s sales are predicted to rise 4.5% to £42.2 billion by 2025, which will rank the supermarket as the third largest retailer by that time, while Asda is likely to come in fourth place with total sales of £26.7 billion. ^[6]
A report from Wunderman Thompson Commerce has revealed that Amazon’s share of the UK ecommerce market rose to 35% during the first lockdown, up from 30% at the end of 2019, highlighting the retailer as one that has benefitted most from the pandemic. ^[6]
Marketplace Pulse has estimated Amazon marketplace sellers sold an additional $95 billion worth of products last year than they did in 2019. ^[6]
Amazon’s GMV – Gross Merchandise Volume – is thought to have increased by 42% yearon year in 2020, with its marketplace arm accounting for 62% of its total global GMV (although this equates to just a 2% increase in total share since 2019). ^[6]
Meanwhile, more than half of new US Amazon sellers joining the marketplace across the month were located in China, an increase of 39% on the same period in 2019. ^[6]
In the quarter ending 30th September, the marketplace also reported that its number of annual active buyers increased by 5% to total 183 million globally. ^[6]
New research by digital technology market research firm Juniper Research has predicted that the global market value of the subscription economy will grow to $275 billion in 2024, up from $224 billion in 2021. ^[6]
However, China takes the crown as the largest ecommerce market in 2020, with an estimated $672 billion in online sales each year. ^[7]
The ecommerce marketplace is also bolstering globalism with 57% of online shoppers having made a purchase from an overseas retailer. ^[0]
With nearly half of American B2B businesses offering their full product line online, it’s no surprise that B2B was expected to generate $7.6 trillion in 2017, dwarfing the B2C market of an estimated $2.4 trillion. ^[0]
In emerging markets, such as Southeast Asia, social shopping accounts for 30% of all online sales. ^[0]
According to a 2017 survey by Square and Mercury Analytics on US business owners, common channels where brands sell their products and services include Brickandmortar shop (56%) Website (34%) Pop up shops, events, and markets (26%). ^[0]

Cross Border E-Commerce Latest Statistics

Cumulative data anticipates a 16.8% increase in worldwide ecommerce sales over the most recently tracked period. ^[2]
Two years ago, only 17.8% of sales were made from online purchases. ^[2]
Growth is expected to continue, reaching 24.5% by 2025, which translates to an 6.7 percentage point increase in just five years. ^[2]
According to eMarketer, online retail sales will reach $6.17 trillion by 2024, with ecommerce websites taking up 22.3% of total retail sales. ^[2]
Latin America saw$85 billion in ecommerce salesin 2021, up 25% from $68 billion in 2020. ^[2]
Russia, the UK, and the Philippines saw more than20% ecommerce sales growthin 2021. ^[2]
It also has the world’s most digital buyers, 824.5 million, representing 38.5% of the global total. ^[2]
The UK is followed by Japan (3%) and South Korea (2.5%). ^[2]
The impact the COVID 19 pandemic made on supply chains was, according to Morris Cohen, Wharton Professor of Operations, Information, and Decisions, “a major disruption, along the lines of having an earthquake or tsunami.”. ^[2]
In 2021, mobile shopping from Shopify merchants captured 71% of online sales via mobile over BFCM. ^[2]
While only 30% of US consumers report purchasing goods through social platforms, nearly half of China’s consumers already shop on social, generating over $351 billion in sales over 2021. ^[2]
The competition is on the rise, with 49% of brands investing in social commerce content in 2024. ^[2]
The number of US shoppers using Klarna doubled to 17 million in April 2021, experiencing a 125% increase in downloads. ^[2]
In Australia, 30% of the adult population owns a BNPL account, with strong uptake from younger shoppers. ^[2]
About 75% of people deferring payments are under 45, but there has also been a bump in shoppers over 60 using BNPL services. ^[2]
Other notable mentions include BNLP is most popular in Germany, taking 30% of all payments. ^[2]
That number is expected to reach 33% by 2024. ^[2]
BNLP is expected to grow by a compound annual growth rate of 36% in Vietnam from 2021 to 2028. ^[2]
This is due to rapid urbanization and technological advancements; more than 85% of new middleclass growth residing in APAC; and a host of government and private led initiatives in China. ^[2]
Over 67% of global consumers surveyed by Flow.io said they’d made a cross border purchase in their lives. ^[2]
In fact, in terms of website content, the majority of shoppers in Flow.io’s report agreed that the following pages needed to be in their own language Product descriptions (67%) Product reviews (63%) Checkout process (63%). ^[2]
Based on a survey of 8,709 global consumers in 29 countries, CSA Research found that 65% of consumers prefer content in their language, even if it’s poor quality. ^[2]
Moreover, 40% will not buy from websites in other languages. ^[2]
Khalid Saleh Crossborder shopping is growing and crossborder e Commerce is estimated to reach $1 Trillion in 2020. ^[8]
Around 54% of US digital shoppers reported making online purchases from foreign site in the past. ^[8]
67% of global consumers who shop abroad are buying because prices are lower outside of their own country. ^[8]
Invesp Consulting Estimated Global cross border B2C Market. ^[8]
YearCrossBorder B2C Market Cross Border Shoppers 54% of US digital shoppers reported making online purchases from foreign site in the past. ^[8]
35% of consumers currently shop on sites based outside of their home country up from 26% in 2014 67% of global consumers who shop abroad are buying because prices are lower outside of their own country. ^[8]
Consumers Considering the cross border Purchases are primarily Concerned about the high shipping Costs (51%) and long delivery times (47%). ^[8]
Product categories%age Clothing and Accessories31% Books, Media and Video Games22. ^[8]
Available to download in PNG, PDF, XLS format 33% off until Jun 30th. ^[9]
“Global online sales are expected to account for 22% of total retail sales ( vs.14.1% in 2019, Statista). ^[3]
“By 2040, it is likely that 95% of retail purchases will be made online, and traditional retail may be obsolete .”. ^[3]
“During COVID 19, the average number of items per order increased by 60% .”. ^[3]
“GMV increased by over 490% year on year in August for online gift stores .”. ^[3]
“Despite COVID 19, almost 90% of global shoppers will still shop for Christmas and other seasonal holidays .”. ^[3]
“70% of online shoppers already purchase from foreign site ”. ^[3]
According to Insider Intelligence, m commerce volume will grow at a 25.5% compound annual growth rate until 2024, approaching $488 billion in sales, accounting for 44% of all ecommerce transactions. ^[3]
CSA Research discovered that 65% of consumers prefer content in their language, even if it is of poor quality, based on a survey of 8,709 global consumers in 29 countries. ^[3]
Furthermore, 40% will not buy from websites in other languages. ^[3]
30% of online buyers polled say they will buy directly from social media. ^[3]
When it comes to Facebook and Instagram, the figures drop to 15% and 11%, respectively. ^[3]
According to Nielsen research, 73% of online respondents use reviews to make a purchase. ^[3]
According to research from Fan & Fuel, 92% of consumers will be hesitant to make a purchase if reviews are not available. ^[3]
When a customer’s shopping experience is personalized, he or she spends more 48%. ^[3]
Fortunately, 57% of online shoppers are willing to give a brand their personal information if it improves their shopping experience. ^[3]
According to Statista, average annual growth is continuing at a rate of 15%. ^[3]
The value of cross border Ecommerce has been predicted to grow by 25% a year – almost twice as fast as domestic Ecommerce. ^[4]
According to a report by Zion Research, the total value of all global cross border Ecommerce hit $562.1 billion in 2018, and is expected to reach over $4 trillion by 2027 – increasing at a CAGR of 27.4%. ^[4]
In 2020, it’s predicted to account for £900bn. ^[4]
A recent study of apparel shoppers across 11 countries revealed that over two thirds (67%). ^[4]
75% of consumers prefer buying products from websites in their native language, and 59% rarely or never buy from English. ^[4]
That’s especially important when you consider that questions about order delivery status make up 30% of all incoming customer service inquiries. ^[4]
87% of consumers not fluent in English refuse to buy from English. ^[4]
76% of shoppers prefer free shipping rather than fast shipping. ^[4]
40% of online purchases occur on retail sites. ^[4]
61% of the time, online shoppers know the brand they want – and when they do, they shop mainly on retail websites. ^[4]
35% of online consumers go shopping daily or weekly. ^[4]
91% of shoppers will abandon retail sites if they don’t offer fast or free shipping. ^[4]
51% of millennials use one or more subscription box service. ^[4]
49% of shoppers prioritize ‘free and easy returns’. ^[4]
61% are disappointed by their most recent holiday shopping experience. ^[4]
Looking ahead to 2024, China sets the pace again, with projected growth of more than 70% – versus 44 45% for the US, France, Australia and Russia www.pitneybowes.com. ^[4]
In fact, research shows that 2 in 10 small businesses have grown their Ecommerce presence over the last 2 years, and more than 10% plan to increase their efforts. ^[4]
74 % of internet users in the EU shopped online in 2021. ^[10]
In 2021, 42 % of e buyers made purchases for an amount between 100 to less than €500 in the last 3 months prior to the survey. ^[10]
In 2021, it is estimated that more than 7 out of 10 internet users from the 12 months prior to the survey made online purchases in the same period. ^[10]
Overall, the share of eshoppers among internet users is growing, with the highest proportions found in the youngest age group 1624 (80 %). ^[10]
The proportion of internet users who shopped online in the 12 months prior to the survey varied considerably across the EU, ranging from 42 % of internet users in Bulgaria and 44 % in Romania to 94 % in the Netherlands. ^[10]
When considering all individuals aged 16 74 in the EU, the share of online shoppers in that group equalled 66 %, with Denmark having the highest share (91 %) and Bulgaria the lowest (33 %). ^[10]
In terms of frequency, onethird (33 %). ^[10]
In terms of amount spent, the highest proportion of e buyers (42 %). ^[10]
Furthermore, 32 % of e buyers made purchases from sellers in other EU countries. ^[10]
The proportion of individuals aged 16 74 having shopped online in the 12 months prior to the 2021 survey stood at 66 %. ^[10]
In the 12 months prior to the survey, 90 % of individuals aged 16 to 74 in the EU had used the internet, 74 % of whom had bought or ordered goods or services for private use. ^[10]
Online purchases by internet users increased by 20 percentage points compared with 2011. ^[10]
Ecommerce picked up over the 20112021 period among all age groups, with individuals aged 16 24 showing the biggest increase. ^[10]
Over seven in eight internet users in the Netherlands (94 %), Denmark (92 %), Sweden (89 %) and Ireland (88 %). ^[10]
On the other hand, fewer than 50 % had shopped online in Bulgaria (42 %) and Romania (44 %). ^[10]
The largest increases between 2016 and 2021 were recorded in Czechia, Hungary, Romania, Slovenia, Croatia and Lithuania. ^[10]
For men, the share of online shoppers among internet users is slightly higher than for women (74 % and 73 % respectively), while people aged 2534 are more active e shoppers (85 % of internet users). ^[10]
The proportion of internet users with a higher level of education shopping online is 33 percentage points larger than that of internet users with lower education. ^[10]
Employees and the self employed (80 % of internet users) as well as students (79 %) shop online far more than unemployed (63 %) or retired and not in labour force people (57 %). ^[10]
About 33 % of e shoppers had in the three months prior to the survey bought goods or services for private use once or twice, or done so three to five times. ^[10]
The proportion of e shoppers who had made online purchases over 10 times was the lowest, at 15 %. ^[10]
The largest proportion of people buying online once or twice is found among those aged 55. ^[10]
The youngest age group was the largest age group together with those aged 55 74 to shop three to five times (both 34 %), but tends to shop more online one to two times (35 %). ^[10]
People aged 2554 stand out as making more frequent purchases 17 % of e shoppers in this age group bought online six to ten times in the three months prior to the survey and another 18 % did so even more often. ^[10]
The youngest age group led in online purchases worth less than €100 (25 %). ^[10]
The individuals aged 25 54 led in the online purchases worth between €100 and €499 (42 %). ^[10]
People aged 25 54 were also taking the lead when doing on line purchases worth between €500 and €999 (11 %) and over €1 000 (9 %). ^[10]
Eurostat 63 % of e buyers reported having no problem when purchasing online. ^[10]
The problems encountered most often by EU online shoppers were related to slower delivery than had been indicated at the time of making the purchase (22 %). ^[10]
Some 10 % stated problems with a website too difficult to use or working unsatisfactorily, 8 % had received wrong or damaged goods or services, 6 % faced difficulties in finding information on guarantees and other legal rights. ^[10]
Another 5 % of e shoppers found it difficult to make complaints/redress difficult or received no satisfactory response after complaint, 4 % were confronted with foreign retailers not selling to customers in their country. ^[10]
About 3 % of online shoppers were either confronted with final costs higher than indicated or with problems with fraud. ^[10]
Much less individuals aged 16 to 74 reported they had no need to buy on line (14 %). ^[10]
People were also believing that they lacked the necessary skills to make online purchases or had concerns about returning goods, complaints and reimbursement (5 % each). ^[10]
Very few individuals aged 16 to 74 had concerns with the cost of delivery of goods or with the reliability or speed of delivery (3 % in each case). ^[10]
A large majority of e shoppers in the 3 months prior to the survey made online purchases of goods from sellers in their own country 84 %. ^[10]
The 1624 agegroup had the highest proportions of e shoppers purchasing from sellers from other EU countries (35 %) and sellers from outside the EU (26 %). ^[10]
The age groups 2554 and 55 74 are more keen to buy goods online from national sellers, 85 % and 84 % respectively. ^[10]
The rate for the EU in 2021 is estimated as Italy did not deliver yet 2021 data, and is calculated as a weighted average of national results. ^[10]
Levels of education are defined according to ISCED 2011 as follows high ; medium ; low. ^[10]
According to the [225+ Pages Research Report]; the global CrossBorder B2C E Commerce Market was USD 780 Billion in 2019 and is expected to grow at a annual CAGR of 27% and to reach USD 4,820 Billion by 2026. ^[1]
The global CrossBorder B2C E Commerce Market is expected to grow at a compound annual growth rate of 27% from 2019 to 2026”. ^[1]
Europe is anticipated to continue its dominance in 2026 as well Apparel & accessories, digital wallets, assorted brands, and adults categories of category, payment method, offering, and end user segments are estimated to be the leading ones in 2026. ^[1]
Recommended Reading Facts & Factors By 2028, Global Demand for EMI Shielding Market Size & Share Will Surpass USD 7845.6 Million Mark at 4.2% CAGR Growth – EMI Shielding… ^[1]
At 5.9% CAGR, Global Clear Brine Fluids Market Size & Share to Surpass USD 2,428.4 Million by 2028 – Clear Brine Fluids Industry Trends… ^[1]
#10 85% of consumers prefer free shipping over fast shipping. ^[5]
Global online sales are forecast to reach 22% of all retail sales in 2024 (vs. 14.1% in 2019, Statista). ^[5]
By 2040, 95% of retail purchases are likely to be made online and traditional retail may be hardly existent. ^[5]
The rise in ecommerce amid movement restrictions induced by COVID 19 increased online retail sales’ share of total retail sales from 16% to 19% in 2020. ^[5]
The average items per order increased by 60% during COVID. ^[5]
43% of shoppers now feel more positive about shopping online; almost 40% of consumers report that they’re more comfortable with digital technology than before lockdown. ^[5]
Moving shopping in many categories to online, e.g. home furnishings, is likely to continue in 2024. ^[5]
The pandemic boost in ecommerce sales accelerated growth in US ecommerce channel advertising to 49.8%. ^[5]
Digital ad spend accelerated 49% in the first half of 2021 to hit £10.5bn. ^[5]
According to Amazon, 76% of Amazon shoppers use the search bar to find an item, and search advertising is a way for brands to stand out among the competition. ^[5]
For instance, on eBay in popular categories, over 50% of the first page of search results can be sponsored products. ^[5]
70% of online buyers already purchase from foreign sites. ^[5]
Almost 1/4 of all ecommerce orders are predicted to be cross border commerce by the year 2024. ^[5]
96% of small businesses using in the USA export to an average of 17 countries. ^[5]
By comparison, 1% of traditional businesses in the USA sell to an average of 4 countries. ^[5]
84% of online shoppers won’t buy from an ecommerce site that is not secure. ^[5]
For example, Gen X and Baby Boomers comprised the largest demographic on eBay, with 32% of the site’s buyers aged 35 to 49 and 29% aged 50 to 64. ^[5]
Today, 73% of millennials are involved in the B2B buying process. ^[5]
The forecasted AI annual growth rate is 33.2%. ^[5]
80% of retail executives expect their retail companies to adopt AI powered intelligent automation by 2027. ^[5]
52% of online shoppers claim to choose to purchase from one online store over another if its environmental impact of the delivery is lower. ^[5]
79% of millennials say that flexibility in delivery is important to them and they’re more likely to choose alternative delivery options such as weekend delivery or CO2. ^[5]
According to IBM’s “Meet the 2020 consumers driving change” report. ^[5]
Most respondents would pay an average premium of 35% for an environmentally responsible brand. ^[5]
85% of consumers prefer free shipping over fast shipping. ^[5]
75% of shoppers expect free shipping even on orders under $50. ^[5]
65% of shoppers say they check free shipping thresholds before adding more items to their online cart. ^[5]
The average shopping cart abandonment rate approximates 70%. ^[5]
A new study from Juniper Research has forecast that the value of global ecommerce payment transactions will exceed $7.5 trillion globally by 2026, up from $4.9 trillion in 2021 – a growth rate of 55%. ^[6]
that Amazon’s sales figures for its UK business show that the ecommerce and tech giant brought in £23.6 billion in 2021, up from £19.6 billion in 2020 – a jump of 20%. ^[6]
Amazon’s UK sales are also up 82% on the £13 billion. ^[6]
Overall, Amazon’s net sales for the full year 2021 increased by 22% to $469.8 billion, up from $386.1 billion in 2020. ^[6]
The study, which surveyed 1,001 Irish consumers in November 2021, found that the average annual spend by Irish shoppers on websites within the Republic of Ireland rose from 357€ in 2020 to 503€ in 2021, an increase of 41%. ^[6]
Irish consumers’ spending on non Irish websites averaged 329€, with more than three quarters (79%). ^[6]
UK websites were the most popular shopping destination, with 74% of consumers buying from them, followed by non UK European websites (48%) and Chinese websites (28%). ^[6]
Perhaps surprisingly, only 16% of respondents bought from websites based in the United States. ^[6]
More than half (56%) of Irish consumers say the pandemic has changed the way they pay for products and services, with close to three quarters (73%). ^[6]
Close to half (49%) of respondents also said that they would do all of their shopping online if they could, with 2534yearolds being the most enthusiastic about this (with 54% in favour). ^[6]
This otherwise strong growth tailed off somewhat at the end of the year, however in December, 45% of nonfood retail sales took place online, down 13.9% from 2020, in which 52.5% of non food retail sales were online. ^[6]
According to the report, fast fashion apps, social shopping apps, and “mobilesavvy big box players” saw the strongest movement in 2021. ^[6]
The three regions that saw the most growth in shopping app time on Android were Indonesia (up by 52% yearon year), Singapore (up 46% YoY) and Brazil (up 45% YoY). ^[6]
The most downloaded shopping app worldwide in 2021, according to App Annie’s data, was Indian ecommerce app Meesho, followed by Singaporean Shopee at #2. ^[6]
According to a report from Retail Economics and Eversheds Sutherland, online sales of clothing rocketed by £2.7 billion over the course of the pandemic, but total sales fell by £9.6 billion. ^[6]
The permanency of the shift to online clothes shopping is most potent among British consumers, with more than one third (36%). ^[6]
This is compared to an average 31% of consumers across the rest of Europe. ^[6]
Salesforce’s Q3 2021 Shopping Index reveals global online sales increased by 11% yearon year in the three months to September, compared to a massive 63% growth in Q3 2020. ^[6]
This figure is also a notable rise from just a 2% uplift in the previous quarter of 2021 as it faced tough competition from the boom in ecommerce transactions at the height of the first wave. ^[6]
During the three month period, it experienced a 40% jump in sales versus Q3 2020. ^[6]
Meanwhile, the UK saw a 20% increase. ^[6]
The UK also experienced a higherthan average conversion rate against the global 2.4% average, ranking third overall at 2.8%, behind Australia and New Zealand (3.6%) and the Netherlands (3.2%). ^[6]
Forty one percent of US consumers say they currently have an active subscription, down from 47% a year ago. ^[6]
Those with multiple subscriptions have declined as well, dropping from 21% to 18%, while additional data shows that the number of shoppers looking for new product subscriptions has also waned, from 18% in 2020 to 14% in 2021. ^[6]
Interestingly the number of consumers surveyed that said they have never subscribed to one of these brands has remained the same – 29% – for the last two years, revealing brands have been largely unsuccessful at encouraging firm non. ^[6]
Food and drink subscriptions continue to be the most popular among the US population, with more than one third (37%). ^[6]
Ranked second are personal care/health and fitness subscriptions (36%), followed by pet subscriptions (32%). ^[6]
Despite a drop in active subscriptions, there remains an openness among 65% of Americans to the possibility of purchasing one in the future. ^[6]
Moreover, the percentage of people that say they are unlikely to has reduced from 27% to 21%, meaning there is plenty of opportunity for brands to tempt their audiences into buying subscription products moving into 2024. ^[6]
AppsFlyer’s State of Ecommerce App Marketing 2021 report reveals a 48% global surge in downloads of online shopping apps on mobile between January and July, rising 55% on Android devices and 32% on iOS. ^[6]
Consumer spending via apps is growing alongside these downloads, with data indicating a 55% increase in worldwide consumer spend on the format between March and July compared with the same period in 2020. ^[6]
Reuters reports new Q3 2021 research from finance startup Credit Karma that reveals 70% of Britons now prefer shopping online and on mobile, up from less than half pre. ^[6]
Consequently, 60% of those surveyed admitted to using buy now, pay later services in order to better manage their new spending habits. ^[6]
Now, just 8% of consumers prefer to pop into a physical branch than they do using online services, down from 19% before the pandemic began. ^[6]
Internet Retailing reports findings from Shopiago that indicate UK charities have sold 185% more items online in the six months to August 2021 compared with the year before. ^[6]
After an unprecedented spike in pet ownership over the last 18 months, Shopiago has seen a 162% increase in the price of second hand pet supplies being sold via its platform between February and August 2021. ^[6]
Resold donations in the baby category also experienced a 73% rise in pricing over the same period, while those in the toys and games category spiked 104%. ^[6]
Unsurprisingly, as many employees continued to work from home, the number of laptops, tablets and similar equipment sold online by UK charities grew by an impressive 110%. ^[6]
Digital consumer spend per person in South East Asia is projected to increase by 60% over the course of 2021. ^[6]
The number of consumers who say they ‘mostly shop online’ has increased by 35% yearon year, and 80% of the channels they use to browse and discover new products are now online. ^[6]
Shoppers within the region have also bought items from 60% more online product categories than they did in 2020, with Indonesian shoppers leading the way by purchasing from an average 8.8 different verticals annually. ^[6]
In the next five years, analysis predicts SEA’s ecommerce GMV will skyrocket to US $254 billion, almost double what it is expected to reach by the end of 2021 and equating to a compound annual growth rate of 14%. ^[6]
Ecommerce executives who were interviewed for the study believe that, thanks to a mostly hybrid model of working, 75% of the hours consumers spent shopping online from home in 2021 will be retained after the pandemic subsides. ^[6]
Shopify posted revenues of $1.12bn in Q2 2021, a 57% rise yearon year and a better result than estimates from experts predicted. ^[6]
The company’s Gross Merchandise Volume also rose significantly, up 40% to $42.2 billion. ^[6]
Perhaps most impressive of all was a 67% increase in Shopify’s Monthly Recurring Revenue , meaning the amount of revenue the brand can expect from recurring payments of users that are billed monthly. ^[6]
Subscription solutions, meanwhile, were also 70% higher, thanks to a wave of new merchants joining the platform since Q2 2020. ^[6]
Netimperative reports research findings from ChannelAdvisor and CensusWide which reveal 91% of 304 ecommerce CMOs surveyed believe their brand’s revenue will grow over the next 12 months beginning August 2021. ^[6]
An additional 92% said that they are also more confident in their company’s ability to attract new online customers than they were before the pandemic began, with nearly one third claiming this will become ‘much easier’ for them. ^[6]
The study also forecasts that, if the pandemic hadn’t happened, the profit margins in the countries studied would be 3.7% by 2025, half a percentage point higher. ^[6]
Amazon unsurprisingly topped the list at a reported revenue of $386.1 billion, although its growth was far lower at 37.6%. ^[6]
Meanwhile, Zalando, eBay and Rakuten experienced a 25.4%, 18.9% and 18.9% rise in annual revenue respectively. ^[6]
The IMRG Capgemini Online Retail Sales Index has found that online sales in the UK fell by 9.1% in May 2021 versus a year earlier, Charged Retail reports – the largest drop on record since the Index’s inception in 2000. ^[6]
It is worth noting that this most recent comparison is being measured against a 61% boom in growth recorded in May 2020, which was driven by the first peak of the pandemic. ^[6]
Sales growth across most retail categories is now flatlining, with some such as health and beauty declining by 29.2% yearon. ^[6]
Multichannel retailers saw the largest rate of drop off, 13.9%, as consumers increasingly opted to shop in. ^[6]
Onlineonly retailers, however, experienced a much smaller decline of. ^[6]
Also hit hard were budget retailers, seeing a 12.8% drop off in sales, in contrast to a +0.2% growth for their luxury counterparts. ^[6]
In fact, sales volumes for May 2021 are 46% up compared to May 2019. ^[6]
A June 2021 report from Ofcom has found British consumers spent a total £113 billion online throughout 2020, a rise of 48% on the year before. ^[6]
Online sales in the food and drink category experienced the highest rise of all, up a massive 82% yearon year, while the household goods category saw a 76% spike. ^[6]
Online share of spending on household goods grew from 17% in Q1 2020 to 42% in Q2 2020 alone. ^[6]
According to research, this trend is continuing into this year – teenagers spent 68% of their money online in March 2021 and just 32% offline. ^[6]
Of this surge, audio subscription streaming increased by 23%, driving revenue for the sector up by 19% to £1.3 billion. ^[6]
Audio subscription streaming through platforms like Spotify and Apple Music now accounts for 87% of online audio revenues, up from 84% in 2019. ^[6]
Analysis from UNCTAD has found global ecommerce sales rose to $26.7 trillion in 2020, making up 19% of all retail sales (up from 16% in 2019). ^[6]
Data shows that the Republic of Korea experienced the most growth in share, where the proportion of online sales rose from one in five (20.8%). ^[6]
For context, China came in at one percentage point lower for total ecommerce penetration in 2020. ^[6]
The UK also saw big growth compared to regional counterparts, growing from an overall 15.8% online share of retail sales to 23.3%, placing it third in a list of growth in seven major economies which also includes the US, Australia, Canada and Singapore. ^[6]
While just over one in every ten retail sales are now made online in the country (11.7%). ^[6]
Online sales penetration across Kingfisher’s brands has soared from just 7% in mid 2019 to 18% by the end of 2020, diginomica reports. ^[6]
Its group ecommerce sales rose 158% yearon year in 2020 to £2.3 billion, with click and collect becoming the fastest growing fulfilment channel, according to its data. ^[6]
B&Q alone experienced a 117% jump in online sales during 2020, while Screwfix performed even better at a 146% increase. ^[6]
Sales on mobile devices now account for 62% of Screwfix’s ecommerce sales, while it accounts for 56% of online orders across all Kingfisher brands – more than a 200% increase yearon. ^[6]
IMRG Capgemini Online Retail Results for January reveal that UK online sales grew 74% yearon year in January 2021. ^[6]
However, a lockdown announcement for the new year caused a recordbreaking growth in sales, with results also far above the 3, 6 and 12 month rolling averages – 46.4%, 44.9% and 41.3% respectively, according to analysis. ^[6]
Omnichannel retailers were the biggest winners in January, seeing a 99.8% yearonyear rise in sales across their online channels compared to their online only counterparts, which experienced a smaller 31.2% growth. ^[6]
Meanwhile, mobile ecommerce sales soared 169.1%. ^[6]
Electrical sales remained very high – up 206% – and there was even some promising news for fashion retailers as clothing sales grew 22%. ^[6]
Data from the ONS has found UK online sales in January 2021 accounted for 35.2% of all retail,. ^[6]
a record that beats even last May’s high of 34.1%, when the coronavirus crisis was at its first peak. ^[6]
Amid a third national lockdown, 50% of textile, clothing and footwear sales came through online channels in the first month of the year, declining to 37.4% for department store sales and 31.5% for household goods stores. ^[6]
Although online made up just 12.2% of food sales in January, it saw the highest yearon year growth of 143.5% compared to the same month in 2020. ^[6]
A January 2021 outlook report from Retail Economics and Natwest has found that, since the pandemic began, nearly half (46%). ^[6]
When asked directly, 32% of consumers surveyed said they expect to continue with their new ecommerce habits in the future, a figure that rises to 40% in 4554 year. ^[6]
Fifty seven percent of respondents from households earning £96,000 or more per year agreed or strongly agreed that they are likely to spend a higher proportion of their income on retail products online than in store, even after the pandemic subsides. ^[6]
By comparison, just 31% of households earning less than £19,000 said the same. ^[6]
Global consumer spending on mobile is expected to reach $270 billion by 2025, having been accelerated by increased mobile activity during the pandemic, according to SensorTower’s 2021 2025 Mobile Market Forecast report. ^[6]
This figure is almost 2.5 times the $111 billion spent throughout 2020 (+30% on 2019). ^[6]
The compound annual growth rate across mobile app stores is also predicted to be very healthy over this five year period, at 21% and 17% respectively on the App Store and Google Play. ^[6]
Meanwhile, app downloads for the 2020 calendar year rose 24% to 143 billion – the highest levels seen since 2016 – and are forecast to reach 230 billion by 2025. ^[6]
By 2025, mobile consumer spend in these regions is expected to grow by 181%, 164% and 170% respectively to equal a collective $20 billion. ^[6]
Overall, non game apps will account for 49% of all revenue made across both stores by the end of 2025. ^[6]
Shopify’s Q4 2020 revenue rose 94% yearon year amid ecommerce boom. ^[6]
Shopify’s fourth quarter 2020 revenue rose 94% yearon year to $977.7 million, the company announced in February. ^[6]
This figure helped boost Shopify’s overall revenue to $2.9 billion (+86%). ^[6]
Its Subscriptions Solutions revenue rose 53% in Q4 2020 alone, due to a number of new merchants joining the platform, the statement explained, likely in a bid to capitalise on the golden quarter rush,. ^[6]
GMV also grew 99% yearon year to $41.1 billion, as many businesses saw record online sales of goods over the period. ^[6]
Online channels accounted for 60 70% of John Lewis sales over the course of 2020, up from 40% before the pandemic, according to details from the retailer’s report. ^[6]
The data reveals mobile and desktop browsing of the brand’s website increased by 55% yearon year, while tablet traffic declined by a whopping 41%, reflecting wider trends in device popularity across the retail industry. ^[6]
Meanwhile, the number of John Lewis purchases destined for home delivery rose a quarter on 2019, quadrupling in the case of Waitrose.com orders, and 55% more products were sent to others as gifts. ^[6]
Some of the most popular items bought by John Lewis customers in 2020 included beauty tech – up 178% – chess sets (up 121%) and nostalgic toys, like Scalextric kits (up 100%). ^[6]
However, sales of products such as suitcases, high heels and clutches and ‘party handbags’ all saw dramatic declines of 69%, 62% and 56% respectively thanks to customers’ dramatic lifestyle changes brought on by the pandemic. ^[6]
Uber has announced that revenue acquired from online food delivery was up 224% yearonyear in Q4 2020 (19% quarteron quarter). ^[6]
According to its financial statement, the app now drives more than 10% of Uber Eats first. ^[6]
Meanwhile, the number of restaurants enlisted on the Uber Eats platform rose 75% in the final quarter of 2020, indicating a huge growth in interest from both retailers and customers in this arm of Uber’s business. ^[6]
Additionally, monthly active platform consumers grew 19% quarteron quarter to 93 million, with the average customer spending $60 per month across five or more transactions. ^[6]
Ride bookings fell 47% in Q4 2020, resulting in a 52% yearon year decline in ride revenue over the period. ^[6]
High demand for delivery has therefore partly made up for the shortfall in ride hailing over 2020, however, despite Uber’s total revenue rising 13% quarteron quarter, it declined by 16% across the whole of 2020. ^[6]
Total online sales growth in the UK rose by 36.6% yearon year in 2020 – the largest growth seen since 2007, according to data from the IMRG Capgemini Online Retail Index. ^[6]
Online retail sales in December remained slightly higher than the year average at +37%, while Black Friday events caused November to take the crown for peak performance at +39%. ^[6]
Multichannel retailers saw a particularly bumper year for online sales, seeing them surpass the rate of growth of onlineonly competitors for the first time since 2017 . ^[6]
Categories that experienced the greatest success over 2020 were garden (+222.5%) and electricals (+90.8%). ^[6]
However, online sales of clothing performed quite poorly, up just 1.3% in 2020 compared to growth of 8.2% the year before. ^[6]
There was also good news for mobile commerce, which saw a huge 73% yearon. ^[6]
Data from eShopWorld has revealed that crossborder ecommerce sales grew 82% yearon year in 2020, as globally optimised retailers cashed in on new opportunities. ^[6]
In April alone, crossborder sales exceeded 100% yearon year growth before peaking at +141% in July. ^[6]
A survey of over 22,000 consumers from 11 different countries found that 52% claimed to have made six or more cross border purchases online since the beginning of 2020. ^[6]
This was followed by Morocco, Chile and Puerto Rico at 215%, 211% and 203% growth respectively. ^[6]
The rate of ecommerce penetration in the US grew by 10 years in a 90 day period in 2020, reaching around 33%, according to data from McKinsey. ^[6]
Fifty percent of American households were reported to be actively reducing their household spend, while a further 20% abandoned past brand loyalty in favour of others that were more convenient, inexpensive or had better stock availability. ^[6]
Following that, the second most compelling reason was product selection, cited by 53% of consumers. ^[6]
Joint third were delivery options and the shopping experience, each cited by 43% of respondents. ^[6]
In the three months to June 30th, eBay experienced a betterthanexpected 14% yearon year rise in revenue, reaching $2.7bn in sales. ^[6]
It also saw an increased number of global sellers flock to the platform, increasing 5% over the period to reach 19 million. ^[6]
However, its Gross Merchandise Volume declined by 7% to $221bn and its active annual buyers fell by 2%. ^[6]
Ebay says it predicts its Q3 earnings will total between $2.42 $2.47bn, a lower estimate than experts predicted and a downward trend for its quarterly revenue, which saw a peak of $3bn in Q1 2021. ^[6]
Amazon saw its revenue rise 27% yearon year in the three months to 30th June 2021, totalling $113bn. ^[6]
While sales for the ecommerce giant remain healthy, this figure did not meet the $115.2bn revenue predicted and marked the slowest rate of growth for the company since the pandemic began. ^[6]
Amazon Web Services continued to perform strongly, with net sales rising 37% to $14.8bn – the second quarter in a row to record over 30% growth across this arm of the company. ^[6]
Meanwhile, Amazon’s advertising revenues skyrocketed by 87% versus the same period of 2020 as brands ramped up their investments. ^[6]
Growth in Amazon’s grocery category in 2020 alone rose 17.6%. ^[6]
The year ending March 31st 2021 has marked one of the strongest performances for the retailer to date – total revenue for the group increased a huge 41% in the full year to an equivalent $109.5 billion, and revenue for the quarter alone grew 64% yearon. ^[6]
Overall GMV rose 21% across the year, mostly driven by the home furnishing and FMCG categories, and later by apparel in the first three months of 2021. ^[6]
Data from its financial statement shows revenue jumped 44% yearon year from $75 billion to more than $108 billion, beating analysts’ prior expectations. ^[6]
Meanwhile, ‘other’ revenue, which primarily includes sales accrued from advertising, grew a whopping 77%. ^[6]
Revenue from its subscription services, including Amazon Prime memberships, digital video, audio and ebooks rose 36% to $7.5 billion, while Amazon Web Services grew 32%. ^[6]
Streaming hours on Amazon’s Prime Video platform are now up more than 70% yearon year, with over 175 million of its >200 million Prime members streaming TV shows and movies over the period. ^[6]
Amazon revealed sales grew a total 38% throughout 2020, reaching $386.1 billion. ^[6]
Meanwhile, sales of its web services accelerated 29.5% to $45.4 billion vs. $35 billion last year. ^[6]
In Q4 2020, usually the most lucrative time of year for Amazon, the company’s sales increased by 44% yearon year to $125.6 billion, marking its first ever $100 billion quarter. ^[6]
It claims that the 2020 holiday season was ‘the best ever for independent businesses selling on Amazon’, with worldwide sales averaging 50% higher yearon year and exceeding $4.8 billion in sales alone over the Black Friday Cyber Monday weekend. ^[6]
In early February 2021, Alibaba posted its financial results from Q4 2020, which revealed a 37% yearon year rise in revenue to RMB221.1 billion. ^[6]
A portion of its success can be attributed to its record 11.11 Singles Day sales, expanded in 2020 to continue for 11 consecutive days, which created RMB498.2 billion in sales – an increase of 26% on the same event in 2019. ^[6]
Moreover, views of recommended pages displayed on the Taobao app homepage grew a whopping 90% in the fourth quarter alone. ^[6]
Aside from its retail achievements, Alibaba’s cloud computing business saw a huge 50% yearon year boost in Q4 2020, making these services profitable for the company for the first time. ^[6]
The Guardian reports online reselling in the UK saw a substantial boost in sales and traffic throughout 2020, according to information collated by top second hand sites like MusicMagpie. ^[6]
Sales at the aforementioned brand, which now resells many other products outside of old music, rose 22% over the course of 2020 to around £120 million. ^[6]
Sales of secondhand books via the site grew by a massive 75% in this period, while products like preowned smartphones and games consoles saw sales increase by one. ^[6]
MusicMagpie’s sales figures follow the same trend as similar sites such as eBay which saw a 30% growth in revenue between March and June 2020 alone. ^[6]
Meanwhile, Depop, a site for selling pre loved fashion, grew its user base to 18 million since the end of 2019 and ‘experienced record sales’ in the summer, according to the Guardian’s report. ^[6]
Sixtyone percent of respondents cited free delivery as a key purchase driver, followed by availability (57%) and price (53%). ^[6]
Amazon is also predicted to have sold $180 billion worth of products in first party sales , up from $135 billion in 2019 and $117 billion in 2018. ^[6]
Products sold via the platform accumulated a 46% share of the top 100 most searched queries related to Covid 19 as consumers rushed to buy essentials and safety equipment like PPE and sanitiser. ^[6]
A press release outlining Amazon’s Q3 financials has confirmed that the company’s net sales grew 37% yearon year worldwide, totaling $96.1 billion for the period and surpassing estimates of $92.7 billion. ^[6]
North American net sales were up by 39%, while international net sales rose by 37%. ^[6]
Sales of its subscription services grew 33% yearon year, and Amazon Web Services grew by 29%. ^[6]
Total profits were up by 200% to $6.3 billion compared to the same quarter the year before, beating Amazon’s previous record of $5.2 billion profit back in Q2. ^[6]
Ebay’s Q3 2020 financial statement has revealed that its revenue rose 25% to $2.61 billion compared to the same period in 2019, beating expert estimates of $2.48 billion. ^[6]
However, physical goods remain the largest subscription revenue opportunity, according to the report, and are expected to represent 45% of global revenue by 2024. ^[6]
In the US, the number of outof stock products online, across 18 product categories, surged 172% between January 2020 and August 2021, according to a report from Adobe Analytics. ^[6]
On a yearon year basis, products were out of stock 24% more of the time in August 2021 than in August 2020, despite more restrictions lifting in the region this summer. ^[6]
As consumers become more and more accustomed to making online purchases, fifty four percent of global shoppers now prefer online window shopping to browsing instore, according to April 2021 research from Bazaarvoice. ^[6]
Indeed, data shows that almost twothirds (64%). ^[6]
Analysis of responses revealed the top three reasons for better product discovery online were convenience (55%), greater choice (46%) and the ability to research items and any corresponding reviews (45%). ^[6]
Forty six percent of consumers claimed they spend their time window shopping on mobile, versus 26% on desktop and 10% on tablet. ^[6]
A similar company, Affirm, based in San Francisco, also claimed its revenue rose 93% to $509.5 million for the year ending 30th June 2020. ^[6]
In a study conducted by Credit Karma for Reuters of 1038 US consumers, almost 40% of those that have spread their payments online have missed more than one payment, and as a result 72% have had their credit score lowered. ^[6]
More notably, 42% of respondents have said they had used a buynowpay later plan before, indicating interest in the service is becoming more and more prevalent among Millennial consumers. ^[6]
Data released in Bold Commerce’s Subscription Trends 2021 report indicates that over 70% of D2C brands have – or will soon – integrate subscriptions into their ecommerce strategies. ^[6]
Furthermore, over half (54%). ^[6]
Indeed, fifty seven percent of brands that have implemented such loyalty programmes have measured their customer lifetime value at a year or more, while just 35% of those without said the same. ^[6]
Twenty percent of retailers that have so far included discounts as a way of incentivising the purchase of subscriptions have reported monthon month growth of over 50%. ^[6]
At the moment, industries that are seeing the highest growth (25% or more monthon month). ^[6]
Sporting goods ranked first according to the survey, with 69% of brands in this category citing this level of growth, followed by the Industrial/B2B (60%) and Automotive (57%). ^[6]
Other upand coming industries with modest monthly subscriptions growth of 10% or more include food and beverage, technology and fashion. ^[6]
Previous research from Forrester forecasted a 45.7% compound annual growth rate in shoppertainment in China alone by 2024, but the pandemic has shifted the goalposts and made it more likely that this will be achieved much sooner. ^[6]
Features such as the ability to place orders, get vouchers, see estimated delivery times and read returns policies were the most popular with survey respondents, as was content that was 10 minutes or less in length. ^[6]
An October 2020 survey of more than 2000 British consumers, commissioned by Citizens Advice, has found that nearly half (47%). ^[6]
With the UK having been in full or partial lockdown for much of 2020, 51% said they felt more reliant on having products delivered to their homes. ^[6]
Of all respondents, a whopping 96% claimed to have ordered products that require parcel delivery since March. ^[6]
A further 18% said they had lost out financially due to a home delivery gone wrong or missing, with 40% of those losing out by more than £20. ^[6]
US shopping app downloads slowed to a 4% yearon year growth in Q3 2020, following a spike in Q2, according to Sensor Tower’s Mobile Retail Trends Analysis, published in Q4. ^[6]
Sensor Tower data also revealed that US app download growth for top brickandmortar retailers between Q1Q3 2020 was almost double that of top online only retail apps (+27% vs. +14%). ^[6]
A study released by YouTrip, shared by WARC, has found crossborder ecommerce in Singapore has boomed under the conditions of the Covid19 pandemic, rising 84% yearon year in the 12 months to June 2021. ^[6]
Taobao took the top spot for the year, with transactions via the site rising by 131%, followed by Amazon at number two. ^[6]
Alibaba placed third (with transactions up 120%), while eBay also made it into the top five (up 98%). ^[6]
According to 8 in 10 consumers in the region, the main reason for shopping with overseas retailers was the lower cost of products compared to those promoted by native retailers. ^[6]
Chinese retail giant JD.com has experienced a 27.4% rise in annual active customer accounts in the year ending June 2021 to almost 532 million, due to an increased appetite for online shopping. ^[6]
In Q2 2021, the company also reported a 26% yearon year overall rise in net revenue to RMB 253.8 billion , beating experts’ predictions. ^[6]
Revenue from its Product segment, which includes JD’s ecommerce arm, rose 23%. ^[6]
Its grocery category drove many of these promotional transactions, with JD Fresh seeing a 70% yearon year boost in sales within the first hour of the event, while alcohol sales exceeded RMB 200 million within the first five minutes. ^[6]
Analysis shows online sales conducted from 8pm11pm local time between May 1st and July 1st 2021 grew more than 100% yearon year, as shoppers increasingly choose their evening hours to browse products online. ^[6]
Other product categories that saw a spike during these evening hours were alcohol, skincare and beauty and pet services, all of which also experienced a 100% increase in sales versus the same period of 2020. ^[6]
Meanwhile, purchases of digital products out on top by rising 500% yearonyear, with 8pm 11pm accounting for more than half of transactions for this vertical across that take place across a whole day. ^[6]
According to the data, the over85s and white collar workers make up the bulk of consumers shopping online in China during the late evening hours. ^[6]
According to a report published by Wunderman Thompson and JingDaily, ‘Transcendent Retail APAC’, crossborder ecommerce in China rose 46.5% yearon year in Q1 2021, reaching an equivalent value of $63.8bn. ^[6]
By December 2020, as many as 70% of China’s population – around 989 million people – were online, the majority via their mobile devices. ^[6]
Nearly 80% of this cohort were shopping online at this time, while 86% were actively using mobile payments. ^[6]
Its number of annual active buyers also rose by 36% to 731.3 million compared to the same period in 2019. ^[6]
Gross merchandise value reached a whopping 1.5 trillion yuan (+73%). ^[6]
According to figures released by Adobe as part of its Digital Economy Index, US consumers spent a record $204.5 billion throughout the 2021 holiday season, denoted as 1st November – 31st December. ^[6]
This spend represents a rise of 8.6% from the previous year, and was driven by categories including toys , video games , gift cards and books. ^[6]
The weeks before Thanksgiving were up 19.2% on 2020, while spend during Cyber Week actually fell by 1.4% compared with 2020. ^[6]
Spend then rose again between 30th November and 31st December, coming in at 5.6% above 2020 levels. ^[6]
Adobe noted that the demand for online shopping was not deterred by persistent supply chain issues, even as consumers encountered more than six billion outof stock messages online, a 10% increase on 2020 levels and a 253% increase on 2019 levels. ^[6]
Buy Now, Pay Later payment options, which saw doubledigit growth in 2021 revenue was up 27% yearonyear, while orders were up 10% yearon. ^[6]
Fortyfive percent of British consumers planned to get their Christmas shopping done earlier than ever in 2021 thanks to supply chain delays and fresh fears of a winter lockdown as Covid 19 cases remain high. ^[6]
In September 2021, new customer growth decreased by 14% on the year before, while sessions per user increased by 17%. ^[6]
Third party sellers on Amazon saw a 60% growth yearon year in Black Friday weekend sales. ^[6]
Black Friday promotions saw thirdparty sellers grow their sales by 60% yearon year, surpassing $4.8 billion worldwide. ^[6]
Analysis from Nosto found UK sales in online stores soared 23% on Black Friday 2020. ^[6]
This was accompanied by a 35% rise in online store visits and a 2% increase in conversion rates compared to numbers from the same event in 2019. ^[6]
However, there was a 4% decline in average order value, likely due to heavier discounting than usual to get consumers to part with their cash amid financial uncertainty. ^[6]
Globally, pet supplies and home and garden came out on top compared to other verticals, seeing a 60% and 52% increase in online sales respectively. ^[6]
The majority of the remaining categories analysed saw growth compared to 2019’s Black Friday results, except for fashion and accessories, which experienced a 4% decline despite a 7% uplift in traffic. ^[6]
This category also saw a 5% decrease in conversion rate and a 3% drop in average order value. ^[6]
In 2020, there was a 24% increase in the number of pages viewed and a 20% increase in the time spent on any one page. ^[6]
Meanwhile, bounce rate dropped by 2%, suggesting that shoppers, more than ever, are making more purposeful and considered purchases during the event. ^[6]
Interestingly, there was also a 30% uplift in the number of product recommendations shown, indicating that retailers have put in place additional measures to ensure a personalised experience for visitors and a greater chance of conversion and/or upselling. ^[6]
Purchases made in the 11 day campaign period covering the unofficial holiday topped $74 billion, a new high for the company and a 26% increase on 2019’s event. ^[6]
According to Alibaba’s data, its AI customer chatbot dealt with 2.1 billion questions, and more than 30 livestreaming channels on Taobao Live made over 100 million yuan in GMV. ^[6]
This is an increase of 35 percent compared to the situation one year before. ^[11]
The cross border share represents 25.5 percent of total online sales in Europe. ^[11]
In 2018 it was 22.8 percent, in 2019 it was 23.55 percent and now it’s growing towards 26 percent and more. ^[11]
According to CBCommerce, the online B2C sales in 2020 went up 24 percent and was worth 573 billion euros,. ^[11]
However, according to Quantum Metric, online conversion rates increased by nearly 9% in February, which is a level of shopping urgency typically seen during Cyber Mondays. ^[7]
According to Business Insider, Amazon’s global ecommerce sales will reach $12 billion more than the prepandemic estimates this year as consumers rely more heavily on ecommerce due to COVID. ^[7]
In the US alone, there has been a 12.2% growth in online shoppers aged 65 and older. ^[7]
According to Accenture, it’s estimated that there will be a huge increase of 169% in ecommerce purchases from new or lowfrequency users post. ^[7]
Even countries like the Philippines, Malaysia, and Spain are projected to have more than 20% ecommerce growth despite being heavily impacted by the coronavirus. ^[7]
According to eMarketer, US consumers will spend $709.78 billion on ecommerce in 2020, representing an increase of 18.0% from last year. ^[7]
According to the World Bank, the COVID 19 recession is the deepest recession since the Second World War. ^[7]
50% of consumers now rank financial security as one of their top three concerns which is a rise of 36% since March 2020. ^[7]
A recent survey by Adobe revealed that online sales of “virus protection” products such as hand sanitizers, gloves, and masks grew more than 800% over the first ten weeks of the year. ^[7]
In China, 64% of surveyed customers said they had changed offline to online purchases of hygiene products. ^[7]
According to Etsy’s Q2 report, 4 million people came to Etsy for masks alone, and as a result, sales spiked 146%. ^[7]
Therefore, the largest surge in browsing time across all retail sectors was observed in furniture and home furnishings with an increase of 46.8% since the start of the outbreak. ^[7]
In the US alone, sales for home improvement products have increased by 13% in early March compared to about a year ago. ^[7]
The demand for fitness equipment has increased by 55% in just the first two weeks of March alone. ^[7]
According to new research, three in five Americans believe gyms will become a thing of the past due to the COVID. ^[7]
In fact, the average user spent 27% of daily waking hours on their mobile devices in April 2020 — up 20% from 2019. ^[7]
According to App Annie, mobile commerce was central to ecommerce growth in 2020 and the biggest mobile shopping season to date is expected to happen in the final quarter of 2020. ^[7]
The share of mcommerce in all ecommerce is eventually expected to rise to 72.9% by 2021. ^[7]
According to a research conducted by Epsilon, 80% of shoppers are more likely to buy from a company that offers personalized experiences. ^[7]
Moreover, the same research suggests that consumers who believe personalized experiences are very appealing are ten times more likely to be a brand’s most valuable customer — those that are expected to make more than 15 transactions in one year. ^[7]
Crossborder e commerce has a 21 percent share of the total worldwide online trades. ^[12]
The exciting thing about global online trades is that 12 nations collectively have an 80 percent share in the trades. ^[12]
With consumers increasingly relying on online shopping — it is estimated that 95% of purchases will be made online by 2040 — ecommerce is opening the doors of opportunity to countless entrepreneurs. ^[0]
In the U.S. alone, online shopping already accounts for 10% of retail sales and is expected to grow at a yearon year rate of 15%. ^[0]
Millennials and Gen Xers are the biggest online shoppers, with 67% of millennials and 56% of Gen Xers preferring to shop online versus in a brickand. ^[0]
Millennials and Gen Xers spend 50% more time shopping online than their older counterparts 6 hours versus 4 hours. ^[0]
Though women are stereotypically pinned as shoppers, when it comes to online shopping, men dominate the stats, spending 28% more than women shopping online. ^[0]
The statistics about ecommerce shopping behaviors are incredibly revealing 43% of online shoppers have reported making purchases while in bed, 23% at the office, and 20% from the bathroom or while in the car. ^[0]
It turns out that alcohol boosts sales for ecommerce businesses, with 10% of customers reporting that they made purchase drunk. ^[0]
Men ended up being more than twice as likely to make purchases under such conditions, with 14% reporting to have done so, while only 6% of woman reported doing so. ^[0]
Given the role that booze plays in making online purchases, it should be no surprise to find out that 42% of online shoppers have made a purchase that they regretted, and 21% have accidentally bought something they didn’t want. ^[0]
Though 48% of online shoppers have overspent or bought something unplanned while shopping online, the purchase path is not straight 85% of customers start a purchase on one device and finish it on another. ^[0]
However, when it comes to books, stationery, and music purchases, Japan leads the charge at 79%. ^[0]
Spain tops the charts for travel with 67%, and Brazil takes the highest spot on the podium with consumer electronics at 57%. ^[0]
From a global share of 20.2% in 2015, the US is expected to be down to 16.9% by 2020. ^[0]
Globally, credit cards are the preferred method of payment, being used in 53% of transactions, followed by digital payment systems (43%) and debit cards (38%). ^[0]
Payment method aside, more Americans already prefer online shopping than shopping in a physical store, with 51% percent clicking their way to making purchases. ^[0]
A total of 96% of Americans have made at least one online purchase in their life, with 80% doing so in the last month alone. ^[0]
However, Americans actually spend 64% of their budget in physical stores and only 36% online. ^[0]
With Amazon accounting for 44% of all ecommerce sales in the US in 2017 and a yearon year growth rate of 23% in the US, it’s shocking that 46% of American businesses still do not have a website. ^[0]
A year before that, by 2019, it’s estimated that B2B firms will spend more on ecommerce technology than online retailers. ^[0]
Average ecommerce conversion rates range from 3% to 4%, with 43% of ecommerce traffic coming from organic Google searches. ^[0]
This boils down to good visuals, fast website loading time, and ease of payment; PayPal transactions have 70% higher checkout rates than non. ^[0]
When it comes to making a purchase, 64% of customers find customer experience more important than price. ^[0]
According to the Guardian, by 2020, the quality of customer experience provided by a brand will be more important than price and product as a key differentiator. ^[0]
More worrisome for businesses that don’t focus on customer service is that 33% of Americans say they would consider switching companies after having dealt with poor customer service. ^[0]
It turns out that an inconvenient return policy deters 80% of shoppers, while 74% of people are likely to switch brands if they find the purchasing process too cumbersome. ^[0]
A total of 57% of customers will abandon your site if they have to wait 3 seconds or longer for a page to load. ^[0]
Once on your website, 60% of customers will leave your site if they can’t find what they were looking for in the first place. ^[0]
If a potential customer can watch a video explaining a product or service beforehand, 73% of them are more likely to make a purchase. ^[0]
According to BigCommerce, 46% of consumers want product comparisons from ecommerce sites and 42% of customers want more testimonials from ecommerce sites. ^[0]
Along those same lines, 69% of online shoppers want more reviews from ecommerce sites. ^[0]
In fact, 77% of customers read product reviews before making a purchase. ^[0]
According to ReadyCloud, 44% of internet retail minutes were spent on a smartphone, 11% on a tablet, and 45% on a desktop. ^[0]
Those numbers appear to be supported by eMarketer’s claims that 59% of ecommerce sales were made through mobile. ^[0]
Smartphones accounted for 37.6% of retail visits and 21% of revenue for that day. ^[0]
Additionally, it was found that conversion rates on mobile phones increased by 10% compared to the year before. ^[0]
For entrepreneurs just starting out, mobile is especially important, as it’s been found that smaller retailers have up to 30% higher mobile conversion rates compared to larger retailers. ^[0]
It is important to make your mobile shopping experience as easy as possible for users, as 52% of people say they’re less likely to re engage with a brand when they’ve had a bad mobile experience. ^[0]
You don’t want to underestimate the importance of social media with regards to ecommerce, as 74% of consumers rely on their social networks to make purchasing decisions. ^[0]
Additionally, 56% of users that follow brands on social media do so to view products. ^[0]
About 70% of shopping carts are abandoned, which occurs when a potential client selects products or services to be bought but never follows through with the check. ^[0]
In 2006, the average cart abandonment rate was 59.8%. ^[0]
The rate had increased to 69.23% by 2017. ^[0]
More than 60% of consumers who abandoned their carts did so because of shipping costs, while 57% of people who abandon their shopping carts say that they were “window shopping.”. ^[0]
According to Adobe, 71% of mobile purchases are influenced by emails from the retailer, while Salecycle found that 28.3% of ecommerce revenue comes from abandoned cart emails. ^[0]
Here are some of the most interesting ecommerce statistics we know so far More than 60% of customers say that they prefer digital self serve tools, such as websites, apps, or chatbots to answer their simple inquiries. ^[0]
nearly twice as long as 75% percent of online customers expect it to take; they want to be assisted within 5 minutes. ^[0]
Experts predict that by 2020, 80% of businesses will be using chatbots. ^[0]
Already, 20% of Google searches on mobile devices are voice searches. ^[0]
It’s predicted that by 2020, voice searches will make up 50% of all searches. ^[0]
It’s also estimated that there will be 21.4 million smart speakers by 2020. ^[0]
Already, 22% of US smart speaker owners have purchased something using their devices. ^[0]
It turns out that almost 60% of people who own a virtual assistant have used it to make a purchase through voice command. ^[0]
It is predicted that by 2021, early adopters of the technology who have redesigned their websites to support voice search capability will increase revenue by 30%. ^[0]
Overall, 22% of consumers say they are satisfied with the level of personalization that they are currently receiving. ^[0]
This is partly because 75% of customers are most likely to buy from a retailer that recognizes them by name and recommends products based on previous purchases. ^[0]
After implementing personalization, 93% of companies see a rise in conversion rates. ^[0]
A study by Common Sense Advisory found that 75% of people want to buy products in their native language and 92.2% prefer to shop and make purchases on sites that price in their local currency. ^[0]
Facebook (25%, but 40% as a whole on social media, including platforms such as Amazon (16%) Others (22%; includes eBay, Alibaba, Etsy). ^[0]

I know you want to use Cross Border E-Commerce Software, thus we made this list of best Cross Border E-Commerce Software. We also wrote about how to learn Cross Border E-Commerce Software and how to install Cross Border E-Commerce Software. Recently we wrote how to uninstall Cross Border E-Commerce Software for newbie users. Don’t forgot to check latest Cross Border E-Commerce statistics of 2024.

Reference

kinsta – https://kinsta.com/blog/ecommerce-statistics/.
globenewswire – https://www.globenewswire.com/news-release/2021/03/30/2201553/0/en/Global-Report-on-Cross-Border-B2C-E-Commerce-Market-2021-Share-Will-Grow-to-USD-4-820-Billion-by-2026-Facts-Factors.html.
shopify – https://www.shopify.com/enterprise/global-ecommerce-statistics.
syncee – https://syncee.co/e-commerce/predictions-cross-border-ecommerce-2021/.
thinkwithgoogle – https://marketfinder.thinkwithgoogle.com/intl/en_gb/guide/cross-border-ecommerce/.
webinterpret – https://www.webinterpret.com/us/blog/ecommerce-statistics/.
econsultancy – https://econsultancy.com/stats-roundup-the-impact-of-covid-19-on-ecommerce/.
weglot – https://weglot.com/blog/top-global-ecommerce-stats-from-2020/.
invespcro – https://www.invespcro.com/blog/cross-border-shopping/.
statista – https://www.statista.com/statistics/722987/china-cross-border-e-commerce-players-trading-volume/.
europa – https://ec.europa.eu/eurostat/statistics-explained/index.php/E-commerce_statistics_for_individuals.
ecommercenews – https://ecommercenews.eu/25-5-of-ecommerce-in-europe-is-cross-border/.
eteam – https://www.eteam.io/blog/cross-border-e-commerce.

How Useful is Cross Border E Commerce

One of the key advantages of cross-border e-commerce is the unprecedented level of choice it offers to consumers. With just a simple search, shoppers can now access products from all corners of the globe, allowing them to find exactly what they are looking for at the best possible price. This level of choice and convenience has completely transformed the way we shop, giving consumers more control over their purchasing decisions and allowing them to compare prices and read reviews before making a purchase.

For businesses, cross-border e-commerce presents an equally exciting opportunity to expand their reach and connect with new customers in international markets. Small businesses, in particular, stand to benefit from the global reach of online marketplaces, which allow them to compete on a level playing field with larger companies and reach a much broader customer base. By embracing cross-border e-commerce, businesses can tap into new markets, increase their sales, and ultimately grow their bottom line.

In addition to offering increased choice and opportunity, cross-border e-commerce also plays a crucial role in promoting globalization and fostering greater cross-cultural understanding. By connecting businesses and consumers from different countries and cultures, cross-border e-commerce helps to break down barriers and build bridges between people who may never have had the opportunity to interact otherwise. This cross-cultural exchange not only enriches the shopping experience for consumers but also promotes greater understanding and unity among people from diverse backgrounds.

However, despite the many benefits of cross-border e-commerce, challenges still remain for businesses and consumers looking to participate in this global marketplace. One of the main obstacles facing cross-border e-commerce is the complexity of international shipping and logistics, which can sometimes result in delays, added costs, and other inconveniences for both businesses and customers. Additionally, navigating different regulations and tax laws in different countries can present a challenge for businesses looking to expand internationally.

While these challenges are certainly real, they should not overshadow the immense benefits of cross-border e-commerce. By embracing the opportunities presented by this global marketplace and working together to overcome the obstacles that stand in our way, we can unlock the full potential of cross-border e-commerce and create a more interconnected and prosperous world for all. Through continued innovation and collaboration, we can build a future where borders are no longer barriers, and commerce knows no bounds.

In Conclusion

Be it Cross Border E-Commerce benefits statistics, Cross Border E-Commerce usage statistics, Cross Border E-Commerce productivity statistics, Cross Border E-Commerce adoption statistics, Cross Border E-Commerce roi statistics, Cross Border E-Commerce market statistics, statistics on use of Cross Border E-Commerce, Cross Border E-Commerce analytics statistics, statistics of companies that use Cross Border E-Commerce, statistics small businesses using Cross Border E-Commerce, top Cross Border E-Commerce systems usa statistics, Cross Border E-Commerce software market statistics, statistics dissatisfied with Cross Border E-Commerce, statistics of businesses using Cross Border E-Commerce, Cross Border E-Commerce key statistics, Cross Border E-Commerce systems statistics, nonprofit Cross Border E-Commerce statistics, Cross Border E-Commerce failure statistics, top Cross Border E-Commerce statistics, best Cross Border E-Commerce statistics, Cross Border E-Commerce statistics small business, Cross Border E-Commerce statistics 2024, Cross Border E-Commerce statistics 2021, Cross Border E-Commerce statistics 2024 you will find all from this page. 🙂

We tried our best to provide all the Cross Border E-Commerce statistics on this page. Please comment below and share your opinion if we missed any Cross Border E-Commerce statistics.

Cross Border E-Commerce Statistics 2024 – Everything You Need to Know