Are you looking to add Customer-to-Customer (C2C) Community Marketing to your arsenal of tools? Maybe for your business or personal use only, whatever it is – it’s always a good idea to know more about the most important Customer-to-Customer (C2C) Community Marketing statistics of 2024.
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How much of an impact will Customer-to-Customer (C2C) Community Marketing have on your day-to-day? or the day-to-day of your business? Should you invest in Customer-to-Customer (C2C) Community Marketing? We will answer all your Customer-to-Customer (C2C) Community Marketing related questions here.
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On this page, you’ll learn about the following:
Best Customer-to-Customer (C2C) Community Marketing Statistics
☰ Use “CTRL+F” to quickly find statistics. There are total 99 Customer-to-Customer (C2C) Community Marketing Statistics on this page 🙂Customer-to-Customer (C2C) Community Marketing Usage Statistics
- Furthermore, in a report released by Wearesocial in 2016, Taiwan has heavy social media usage, with 72 percent of the population being SNS users. [0]
Customer-to-Customer (C2C) Community Marketing Market Statistics
- Community market Size is projected to amass substantial returns over the forecast period, expanding at XX% CAGR throughout. [1]
- In a 2021 HubSpot Blog poll of 1,000+ global marketing professionals, 79% of marketers report buying paid advertising on social media. [2]
- According the same poll, 85% of marketers rank shortform videos as the most effective type of social media content in 2021 64% of marketers plan to invest more in short form video in 2024. [2]
- 82% of marketers repurpose content across various social media channels. [2]
- 83% of marketers believe the quality of social media posts is more important than the quantity. [2]
- In a 2021 HubSpot Blog poll, 79% of marketers report buying paid advertising on Facebook. [2]
- According to the same poll, more than 50% of marketers plan on increasing their investments in Facebook, YouTube, and TikTok in 2024. [2]
- Facebook ads are used by 70% of marketers, and there were 10 million active advertisers on the platform in Q3 2021. [2]
- 81% of businesses prefer video marketing on Facebook. [2]
- In a HubSpot Blog poll of 1,000+ global marketers, 79% of marketers plan to continue investing in Twitter Spaces in 2024. [2]
- In a 2021 HubSpot Blog poll, 58% of marketers plan to leverage Instagram Reels in 2024. [2]
- 98% of marketers say Instagram is the most influential platform for influencer marketing, which is 44% higher than Facebook. [2]
- In a 2021 HubSpot Blog poll of 1,000+ global marketers, 73% of marketers prefer Instagram for influencer marketing. [2]
- In a 2021 HubSpot Blog poll of 1,000+ global marketers, 44% of marketers plan to leverage YouTube for the first time in 2024. [2]
- 54% of all people want marketers to put out more video content, and this is an excellent place to begin. [2]
- In a 2021 HubSpot Blog poll of 1,000+ global marketers, 61% of marketers plan to increase their investment in TikTok marketing in 2024. [2]
- 73% of marketers believe that their efforts through social media marketing have been “somewhat effective” or “very effective” for their business. [2]
- Almost 60 percent of these marketplaces are based in the United States, 2. [3]
- According to Digital Commerce 360 , 35 percent of consumers shop at niche marketplaces, especially for apparel, sneakers and other footwear, and home products. [3]
- In terms of ridership, Uber has a larger share in the U.S. than Lyft, 69 percent of the market. [4]
- This is mostly because the ridesharing market sizeis expected to grow by 60 percent in 2021 compared to 2020, reaching over 117 billion U.S. dollars in economic worth. [4]
- According to Mintel.com ), the beauty market’s heaviest consumers are also the most likely to engage on social media, with more than 70 percent saying that social media posts motivate them to buy particular products. [0]
Customer-to-Customer (C2C) Community Marketing Adoption Statistics
- Overall, the simultaneous consideration of both perceived credibility and perceived usefulness accounts for a substantial amount of the variance in adoption (66.3%). [0]
- Additionally, the R2 for purchase intention became significantly higher when eWOM adoption was incorporated into the model. [0]
- Fourth, by integrating perceived credibility into the original IAM, this study increases the explanatory power of eWOM toward consumer adoption, assessing that it is responsible for as much as 66.3 percent of variance. [0]
Customer-to-Customer (C2C) Community Marketing Latest Statistics
- This fee generally ranges from 1.25 percent to 5 percent of the final sale price.[8]. [5]
- According to Nielsen, 92% of people trust recommendations from friends and family over any other type of advertising. [6]
- Nielsen report that 92% of consumers believe suggestions from friends and family more than advertising. [6]
- Beyond friends and family, 88% of people trust online reviews written by other consumers as much as they trust recommendations from personal contacts. [6]
- 74% of consumers identify word of mouth as a key influencer in their purchasing decisions. [6]
- only 33% of businesses are actively seeking out and collecting reviews. [6]
- When specific case studies were analyzed, researchers found a 10% increase in wordof mouth translated into a sales lifts between 0.2 – 1.5%. [6]
- Bain & Co estimate that a 5% increase in customer retention can boost a company’s profitability by 75%. [6]
- HubSpot show that 75% of people don’t believe adverts, yet 90% trust suggestions from family and friends and 70% trust consumer reviews. [6]
- For Flash Tattoos, sales increased 1,100% following the collaboration. [6]
- 65% of consumers having cut ties with a brand over just a single poor encounter, it’s more important than ever to create that amazing experience. [6]
- According to justuno , 93% of consumers consider visual appearance to be the key deciding factor in a purchasing decision. [6]
- Forrester report claims better UX design could increase conversion rates by up to 400%. [6]
- 83% increase in mobile conversions 37% increase in overall conversions 16% decline in bounce rate. [6]
- recent Loqate report claims that 49% of consumers would shop online more if they felt more confident about delivery and 57% are reluctant to use a retailer again if delivery is late. [6]
- In fact According to an Adweek infographic , 85% of users find visual UGC more influential than brand photos or videos. [6]
- 85% of consumers trust online reviews as much as personal recommendations. [6]
- 49% of consumers need at least a four star rating before they choose to use a business. [6]
- In fact Texas Tech research has indicated that 83% of satisfied customers are willing to refer a product or service but only 29% actually do. [6]
- Even providing a pre populated message and potential earnings according to number of email addresses entered 8. [6]
- But PayPal knew their numbers and created 7 10% daily growth in user base with it selling for $1.5 billion a few years later. [6]
- In fact Research from Twitter and Annalect claims 49% of people say they rely on recommendations from influencers when making purchase decisions. [6]
- With over 53% of the world’s population on social media, it’s critical that your business has an effective social media strategy that helps you reach your intended audience. [2]
- 54% of social browsers use social media to research products. [2]
- While 71% of teens claimed to use the platform in 2015, the number has now dropped to 67%. [2]
- 69% of U.S. adults use Facebook and 76% have visited the platform in the last month. [2]
- 98.3% of Facebook users access the platform on mobile devices. [2]
- 16% of all Facebook profiles are fake or duplicates. [2]
- In 2019, 22% of U.S. adults used Twitter, down from 24% in 2018. [2]
- Link clicks account for 92% of all user interaction with tweets. [2]
- Tweets with hashtags get 100% more engagement. [2]
- Socially responsible ads on twitter perform 12% better than standard ads. [2]
- 93% of Twitter community members are open to brands getting involved in conversation, such as providing help and support. [2]
- 67% of Gen Z and 57% of Millennials use the platform,. [2]
- in comparison to only 38% of Gen X. 64% of Instagram users are under the age of 34. [2]
- Videos get 21.2% more interactions compared to images and 18.6% more interactions compared to carousels. [2]
- 90% of people on Instagram follow a business. [2]
- 83% of people use Instagram to discover new products and services and 87% said they took specific action, like making a purchase, after seeing product information. [2]
- eMarketer estimated that Instagram added 26.9 million users between 2016 and 2020 — almost double the incremental users expected for Twitter, and far more than any other social platform tracked. [2]
- As of July 2021, 51% of Instagram users were female and 48% were male. [2]
- As of Q2 2021, 60% of LinkedIn users were between 25 and 34 years old. [2]
- In Q1 of 2021, LinkedIn revenue is up 16% in YoY growth. [2]
- LinkedIn made more than 8.1 billion in revenue in 2020, a 20% increase from 2019. [2]
- It grew 44 percent yearover year in Q1 of 2019. [2]
- 82% of B2B markers report finding the greatest success on LinkedIn. [2]
- Over 46% of all social media traffic to company websites comes from LinkedIn. [2]
- 18to34year olds use YouTube to view video content on TV, 7.9% more often than basic cable, and 14.5% more often than premium cable. [2]
- YouTube accounts for more than 25% of total worldwide mobile traffic. [2]
- 85% of U.S. teens were active on YouTube in 2019. [2]
- 41% of global TikTok users are between the ages of 16 and 24. [2]
- 58.8% of U.S. TikTok users are female. [2]
- In 2020, Reddit had 52 million daily active users, up 44%. [2]
- Most Reddit users in the U.S. are male, but 15% of U.S. adults say they use the platform. [2]
- Only 8% of female U.S. adults say they used Reddit in 2019. [2]
- Answering a complaint on social media can increase customer advocacy by 25%. [2]
- 79% of consumers expect brands to respond within a day of reaching out over social media, but average brand response rates across all industries is lower than 25%. [2]
- 54% of social browsers use social media to research products. [2]
- 54% of Gen Z and 49% of Millenials say social media is their preferred channel for ad influence. [2]
- 79% of people say that user generated content on social media significantly impacts their purchasing decisions. [2]
- Deliver customers to the right agents so you can reduce costper interaction Exclusive study commissioned by Sprinklr reveals that Modern Care delivers up to 210% ROI. [7]
- As a result of marked shifts in consumer behavior during the COVID 19 pandemic, digitization has accelerated even further 40 percent of consumers are buying more online than they had previously done. [3]
- Amazon, for example, was a pioneer in launching Amazon Advertising, which contributes almost 5 percent of its annual revenues of $280.5 billion. [3]
- people used ridesharing servicesin 2018, an increase from 15 percent in 2015. [4]
- According to a survey conducted by Deloitte’s Consumer Products Group, 62 percent of consumers read online consumer created reviews, and of these, as many as 82 percent use eWOM to form their purchase decisions. [0]
- Thus, according to this model, consumers screen and critique a certain piece of information centrally and peripherally to determine whether to follow the related recommendation, evaluating its usefulness. [0]
- If the online recommendation is perceived to include a highly persuasive argument, the receiver will be more likely to have a positive attitude toward it. [0]
- By contrast, if a review is deemed not credible, readers will likely ignore its recommendations, due to the risks of deception. [0]
- Among them, 20 respondents were determined to be ineligible as they were not SNS users , were not purchasers of skincare products (4), or made purchase decisions without searching for recommendation (5). [0]
- According to Hair, Ringle, and Sarstedt , the methodological advances in Smart PLS can help researchers model relationships in a more flexible way, providing a more nuanced understanding of theoretical concepts. [0]
- By loading all variables into a principal component factor analysis , we found that the one common factor explained 48.8% of the variance, showing that it did not account for the majority. [0]
- According to Fang , SNSs may help eWOM recipients better understand eWOM senders using associated information cues in the form of notes, status updates, photos, videos, or messages posted on the sender’s personal page. [0]
- Indeed, with as much as 80 percent of variance of purchase intention being explained by the model, the findings from the survey support that peerto peer communication regarding products over SNSs is strongly associated with purchase decisions. [0]
- It is apparent that low quality posts that contain incorrect contents, broken links, unrelated, or not detailed information are likely to be seen negatively by consumers. [0]
I know you want to use Customer-to-Customer (C2C) Community Marketing Software, thus we made this list of best Customer-to-Customer (C2C) Community Marketing Software. We also wrote about how to learn Customer-to-Customer (C2C) Community Marketing Software and how to install Customer-to-Customer (C2C) Community Marketing Software. Recently we wrote how to uninstall Customer-to-Customer (C2C) Community Marketing Software for newbie users. Don’t forgot to check latest Customer-to-Customer (C2C) Community Marketing statistics of 2024.
Reference
- sciencedirect – https://www.sciencedirect.com/science/article/pii/S1029313217301379.
- getnewsalert – https://www.getnewsalert.com/customer-to-customer-c2c-community-market-58060/.
- hubspot – https://blog.hubspot.com/blog/tabid/6307/bid/23865/13-mind-bending-social-media-marketing-statistics.aspx.
- mckinsey – https://www.mckinsey.com/industries/retail/our-insights/moving-past-friend-or-foe-how-to-win-with-digital-marketplaces.
- statista – https://www.statista.com/topics/4610/ridesharing-services-in-the-us/.
- wikipedia – https://en.wikipedia.org/wiki/Customer_to_customer.
- bigcommerce – https://www.bigcommerce.com/blog/word-of-mouth-marketing/.
- sprinklr – https://www.sprinklr.com/blog/ugc-content-marketing/.
How Useful is Customer to Customer Community Marketing
One of the key benefits of customer to customer community marketing is its authenticity. When a potential customer hears positive feedback from a current customer, they are more likely to trust that recommendation than any advertisement or marketing campaign. This trust is crucial in an era where consumers are bombarded with advertising messages on a daily basis. By tapping into the power of customer reviews and referrals, brands can build credibility and establish a loyal customer base.
Moreover, customer to customer community marketing can also lead to increased customer engagement and brand loyalty. When customers feel like they are part of a community or are able to connect with other like-minded individuals through a brand, they are more likely to remain loyal and make repeat purchases. This sense of belonging can strengthen the relationship between the customer and the brand, leading to long-term customer retention.
In addition, customer to customer community marketing can also provide valuable feedback and insights for brands. By monitoring customer interactions within a community or on social media platforms, brands can gain a better understanding of customer preferences, pain points, and areas for improvement. This direct line of communication can help brands identify potential issues before they escalate and make strategic decisions to address customer needs and concerns.
Furthermore, customer to customer community marketing can help brands save on marketing costs. Instead of investing heavily in traditional advertising channels, brands can leverage their existing customer base to spread the word about their products and services. This word-of-mouth marketing can be more cost-effective and have a higher ROI than traditional marketing tactics, making it a valuable tool for brands looking to maximize their marketing budgets.
While customer to customer community marketing offers numerous benefits, it is not without its challenges. Building a thriving online community takes time and effort, and brands need to invest in creating engaging content, stimulating conversations, and providing a platform for customers to connect with one another. Moreover, brands need to actively monitor and moderate their online communities to ensure that the conversations remain positive and on-brand.
Overall, customer to customer community marketing is a valuable tool for brands looking to build credibility, engage customers, and drive brand loyalty. By tapping into the power of customer reviews and referrals, brands can establish a strong online community that serves as a hub for customer interactions and brand advocacy. As digital communication continues to evolve, customer to customer community marketing will play an increasingly important role in the marketing strategies of forward-thinking brands.
In Conclusion
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