Data Governance Statistics 2024 – Everything You Need to Know

Are you looking to add Data Governance to your arsenal of tools? Maybe for your business or personal use only, whatever it is – it’s always a good idea to know more about the most important Data Governance statistics of 2024.

My team and I scanned the entire web and collected all the most useful Data Governance stats on this page. You don’t need to check any other resource on the web for any Data Governance statistics. All are here only 🙂

How much of an impact will Data Governance have on your day-to-day? or the day-to-day of your business? Should you invest in Data Governance? We will answer all your Data Governance related questions here.

Please read the page carefully and don’t miss any word. 🙂

Best Data Governance Statistics

☰ Use “CTRL+F” to quickly find statistics. There are total 60 Data Governance Statistics on this page 🙂

Data Governance Market Statistics

  • Between 10% and 25% of contact records include critical data errors that impact the day to day operations of marketing and sales teams. [0]
  • Despite the spending on marketing technology, marketing leaders use only 61% of their MarTech stack’s capabilities. [0]
  • 54% of businesses cite data quality and completeness as their largest marketing data management challenge. [1]
  • 57% of marketers are getting diminished results as a result of misinterpreting data. [1]
  • 33% of elite marketers say having the right technologies for data collection and analysis is the most useful in understanding customers. [1]
  • 87% of marketers think data is an under utilized asset at their company. [1]
  • Approximately 20% of the average US marketing budget is spent on data. [1]
  • Just 7% of B2B marketers have fully automated personalization. [1]
  • 55% of US marketers say privacy rules hurt programmatic targeting. [1]

Data Governance Adoption Statistics

  • Among Fortune 1000 executives, 95% cited cultural factors as blocking big data adoption, compared with just 5% citing technology. [1]

Data Governance Latest Statistics

  • Just 3% of the data in a business enterprise meets quality standards. [2]
  • Bad data costs 12% of the company’s revenue. [2]
  • 27% of data in the world’s top companies is flawed. [2]
  • 60 73% of data in an organization is never successfully used for any strategic purpose. [2]
  • 84% of digital transformation initiatives in business enterprises fail. [2]
  • 25% of respondents say length of project/delivery time is the most significant challenge, followed by data quality/accuracy at 24%, time to value at 16%, and reliance on developer and other technical resources at 13%. [2]
  • 70% of respondents spend 10 or more hours per week on timeconsuming data. [2]
  • The CMMI website states, “52% ofC Suite executives have dismissed data because they couldn’t understand it.”. [2]
  • 83% of organizations see data as an integral part of their business strategy, yet 69% say inaccurate data continues to undermine their efforts. [0]
  • 2) 23% of salespeople cite manual data entry as the biggest challenge when using their existing CRM. [0]
  • 7) 98% of Fortune 500 companies use data to improve the customer experience. [0]
  • Nearly 100% of C level executives surveyed said they see data on customers and clients as “critical or important” to getting an edge on competitors in the years ahead. [0]
  • Business spend on firstparty data management, processes and integration grew to $5.5 billion in 2019, an increase of 9.8%, while investments in third party data management reached $11.9 billion, an increase of only 6.1% during the same period. [1]
  • Data quality issues costs the US economy an estimated $3.1 trillion per year. [1]
  • Internal data management using a mix of commercial and homegrown tools is set to increase by 40% within two years. [1]
  • Fully outsourced data management will fall by 48% within two years. [1]
  • 62% of US retailers have over 50 systems housing customer data. [1]
  • On average 20% of database records contain contact data with data quality issues. [1]
  • Employee turnover causes approximately 3% of business records to become outdated every month. [1]
  • On average, 65% of contact data generated from online web forms is invalid. [1]
  • By 2025 the amount of data created, collected, or copied in China will increase from 7.8 zettabytes to 48.6 zettabytes, accounting for 27.8% of the data generated globally. [1]
  • During this same period the US share will only account for 17.5% of data generated globally. [1]
  • The amount of data created by consumers doubles every two years, but 99% of new data is never used, analyzed or transformed. [1]
  • In terms of how business leaders interact with data, 70% of time is spent finding data with only 30% analyzing it. [1]
  • Approximately 47% of new data collected by businesses has one or more critical errors. [1]
  • Only 3% of business leaders think their department has an acceptable level of data quality. [1]
  • Companies with a Data Governance program in place increase data analysis time by 2% and register a 31% improvement in data quality confidence. [1]
  • Businesses with a designated Data Governance or Data Management leader show 42% greater confidence in data quality than those without. [1]
  • 70% of US advertisers say confident media spending requires a more transparent and addressable supply chain. [1]
  • 92.3% of businesses maintain databases to host information on customers and prospects. [1]
  • Network security (57.2%), web security and data security (both 55.7%), and fraud prevention (55.2%). [1]
  • Only 21% of CMOs own 90% or more of their tech budget. [1]
  • Nearly one third of high performers (31%). [1]
  • In 2017, a total of 83% of companies said they perform data compliance audits each year. [1]
  • Across the 600 largest companies in the US, 40% have operational CCPA rights portals. [1]
  • Of the 600 largest public companies and 100 largest private companies, only 16% have a ‘DoNot Sell’ website link in response to CCPA. [1]
  • One in three Publishers have no cookie free ID solution in place and 77% authenticate less than 50% of their visitor traffic. [1]
  • Third party cookies found on European news sites have decreased by 22% since GDPR went into effect. [1]
  • 59% of brands and 40% of agencies either have already appointed or plan on appointing a Data Protection Officer. [1]
  • The cost of a data breach to business has increased by 10% in recent years. [1]
  • For consumers who had experienced an online security incident, such as an account hack, data breach or a stolen password, 27% estimated that the incident ended up costing them $100 to $10,000 or more. [1]
  • In 2018 46% of businesses suffered a data breach. [1]
  • That number was only 24% in 2017. [1]
  • 77% of global consumers would stop doing business with a brand that lost their data or used it irresponsibly and 32% opted out of personalized advertising in the past year. [1]
  • Critical data typically represents no more than 10 to 20 percent of total data in most organizations. [3]
  • It agreed on the sensitivity level for each data set and was able to free the roughly 60 percent of enterprise data that was low risk, giving all employees access to use and explore it. [3]
  • Asia Pacific Largest Market North America CAGR 20.83 % Market Overview. [4]
  • The Data Governance Market was valued at USD 1.81 billion in 2020, and it is projected to be worth USD 5.28 billion by 2026, registering a CAGR of over 20.83% during the forecast period. [4]
  • For instance, in a recent survey conducted by Optum in 2020, 40% of healthcare leaders plan to monitor IoT devices, while many plans for AI will create a need for data governance solutions. [4]
  • The Data Governance Market is growing at a CAGR of 20.83% over the next 5 years. [4]

I know you want to use Data Governance Software, thus we made this list of best Data Governance Software. We also wrote about how to learn Data Governance Software and how to install Data Governance Software. Recently we wrote how to uninstall Data Governance Software for newbie users. Don’t forgot to check latest Data Governance statistics of 2024.


  1. ringlead –
  2. dataservicesinc –
  3. tdan –
  4. mckinsey –
  5. mordorintelligence –

How Useful is Data Governance

One of the key areas where data governance proves to be useful is in ensuring data quality. By establishing rules and processes for collecting, storing, and analyzing data, data governance helps to maintain the accuracy and reliability of information. This is crucial for making informed business decisions, as poor-quality data can lead to errors, inaccuracies, and misunderstandings.

Moreover, data governance also helps organizations comply with regulatory requirements. Data privacy laws and industry regulations require companies to protect sensitive information and ensure its confidentiality. With proper data governance in place, organizations can adhere to these regulations and avoid costly fines or legal issues.

Another benefit of data governance is that it promotes organizational alignment. By defining roles, responsibilities, and processes related to data management, data governance helps to align different departments within an organization and ensure that everyone is on the same page when it comes to handling data. This improves communication, collaboration, and decision-making across the organization.

Furthermore, data governance fosters a culture of data-driven decision-making. By establishing processes for data collection, analysis, and reporting, data governance encourages employees to use data to support their decisions. This leads to more informed, strategic, and effective decision-making, which can ultimately drive business success.

In addition, data governance enhances data security. With the increasing threat of cyberattacks and data breaches, organizations need to ensure that their data is protected against unauthorized access, theft, and manipulation. Data governance helps to establish security policies, procedures, and controls to safeguard sensitive information and mitigate risks.

Finally, data governance promotes transparency and accountability within an organization. By defining who has access to data, how it is used, and why it is important, data governance ensures that data is managed ethically, responsibly, and transparently. This fosters trust among stakeholders, both internal and external, and demonstrates that the organization takes data management seriously.

In conclusion, data governance is a valuable tool for organizations looking to manage data effectively and efficiently. From ensuring data quality and compliance to promoting alignment and accountability, data governance plays a key role in supporting informed decision-making and driving business success. By prioritizing data governance within their organization, companies can reap the benefits of improved data management, security, and transparency.

In Conclusion

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We tried our best to provide all the Data Governance statistics on this page. Please comment below and share your opinion if we missed any Data Governance statistics.

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