Data Governance Statistics 2023 – Everything You Need to Know

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Are you looking to add Data Governance to your arsenal of tools? Maybe for your business or personal use only, whatever it is – it’s always a good idea to know more about the most important Data Governance statistics of 2023.

My team and I scanned the entire web and collected all the most useful Data Governance stats on this page. You don’t need to check any other resource on the web for any Data Governance statistics. All are here only 🙂

How much of an impact will Data Governance have on your day-to-day? or the day-to-day of your business? Should you invest in Data Governance? We will answer all your Data Governance related questions here.

Please read the page carefully and don’t miss any word. 🙂

Best Data Governance Statistics

☰ Use “CTRL+F” to quickly find statistics. There are total 60 Data Governance Statistics on this page 🙂

Data Governance Market Statistics

  • Between 10% and 25% of contact records include critical data errors that impact the day to day operations of marketing and sales teams. [0]
  • Despite the spending on marketing technology, marketing leaders use only 61% of their MarTech stack’s capabilities. [0]
  • 54% of businesses cite data quality and completeness as their largest marketing data management challenge. [1]
  • 57% of marketers are getting diminished results as a result of misinterpreting data. [1]
  • 33% of elite marketers say having the right technologies for data collection and analysis is the most useful in understanding customers. [1]
  • 87% of marketers think data is an under utilized asset at their company. [1]
  • Approximately 20% of the average US marketing budget is spent on data. [1]
  • Just 7% of B2B marketers have fully automated personalization. [1]
  • 55% of US marketers say privacy rules hurt programmatic targeting. [1]

Data Governance Adoption Statistics

  • Among Fortune 1000 executives, 95% cited cultural factors as blocking big data adoption, compared with just 5% citing technology. [1]

Data Governance Latest Statistics

  • Just 3% of the data in a business enterprise meets quality standards. [2]
  • Bad data costs 12% of the company’s revenue. [2]
  • 27% of data in the world’s top companies is flawed. [2]
  • 60 73% of data in an organization is never successfully used for any strategic purpose. [2]
  • 84% of digital transformation initiatives in business enterprises fail. [2]
  • 25% of respondents say length of project/delivery time is the most significant challenge, followed by data quality/accuracy at 24%, time to value at 16%, and reliance on developer and other technical resources at 13%. [2]
  • 70% of respondents spend 10 or more hours per week on timeconsuming data. [2]
  • The CMMI website states, “52% ofC Suite executives have dismissed data because they couldn’t understand it.”. [2]
  • 83% of organizations see data as an integral part of their business strategy, yet 69% say inaccurate data continues to undermine their efforts. [0]
  • 2) 23% of salespeople cite manual data entry as the biggest challenge when using their existing CRM. [0]
  • 7) 98% of Fortune 500 companies use data to improve the customer experience. [0]
  • Nearly 100% of C level executives surveyed said they see data on customers and clients as “critical or important” to getting an edge on competitors in the years ahead. [0]
  • Business spend on firstparty data management, processes and integration grew to $5.5 billion in 2019, an increase of 9.8%, while investments in third party data management reached $11.9 billion, an increase of only 6.1% during the same period. [1]
  • Data quality issues costs the US economy an estimated $3.1 trillion per year. [1]
  • Internal data management using a mix of commercial and homegrown tools is set to increase by 40% within two years. [1]
  • Fully outsourced data management will fall by 48% within two years. [1]
  • 62% of US retailers have over 50 systems housing customer data. [1]
  • On average 20% of database records contain contact data with data quality issues. [1]
  • Employee turnover causes approximately 3% of business records to become outdated every month. [1]
  • On average, 65% of contact data generated from online web forms is invalid. [1]
  • By 2025 the amount of data created, collected, or copied in China will increase from 7.8 zettabytes to 48.6 zettabytes, accounting for 27.8% of the data generated globally. [1]
  • During this same period the US share will only account for 17.5% of data generated globally. [1]
  • The amount of data created by consumers doubles every two years, but 99% of new data is never used, analyzed or transformed. [1]
  • In terms of how business leaders interact with data, 70% of time is spent finding data with only 30% analyzing it. [1]
  • Approximately 47% of new data collected by businesses has one or more critical errors. [1]
  • Only 3% of business leaders think their department has an acceptable level of data quality. [1]
  • Companies with a Data Governance program in place increase data analysis time by 2% and register a 31% improvement in data quality confidence. [1]
  • Businesses with a designated Data Governance or Data Management leader show 42% greater confidence in data quality than those without. [1]
  • 70% of US advertisers say confident media spending requires a more transparent and addressable supply chain. [1]
  • 92.3% of businesses maintain databases to host information on customers and prospects. [1]
  • Network security (57.2%), web security and data security (both 55.7%), and fraud prevention (55.2%). [1]
  • Only 21% of CMOs own 90% or more of their tech budget. [1]
  • Nearly one third of high performers (31%). [1]
  • In 2017, a total of 83% of companies said they perform data compliance audits each year. [1]
  • Across the 600 largest companies in the US, 40% have operational CCPA rights portals. [1]
  • Of the 600 largest public companies and 100 largest private companies, only 16% have a ‘DoNot Sell’ website link in response to CCPA. [1]
  • One in three Publishers have no cookie free ID solution in place and 77% authenticate less than 50% of their visitor traffic. [1]
  • Third party cookies found on European news sites have decreased by 22% since GDPR went into effect. [1]
  • 59% of brands and 40% of agencies either have already appointed or plan on appointing a Data Protection Officer. [1]
  • The cost of a data breach to business has increased by 10% in recent years. [1]
  • For consumers who had experienced an online security incident, such as an account hack, data breach or a stolen password, 27% estimated that the incident ended up costing them $100 to $10,000 or more. [1]
  • In 2018 46% of businesses suffered a data breach. [1]
  • That number was only 24% in 2017. [1]
  • 77% of global consumers would stop doing business with a brand that lost their data or used it irresponsibly and 32% opted out of personalized advertising in the past year. [1]
  • Critical data typically represents no more than 10 to 20 percent of total data in most organizations. [3]
  • It agreed on the sensitivity level for each data set and was able to free the roughly 60 percent of enterprise data that was low risk, giving all employees access to use and explore it. [3]
  • Asia Pacific Largest Market North America CAGR 20.83 % Market Overview. [4]
  • The Data Governance Market was valued at USD 1.81 billion in 2020, and it is projected to be worth USD 5.28 billion by 2026, registering a CAGR of over 20.83% during the forecast period. [4]
  • For instance, in a recent survey conducted by Optum in 2020, 40% of healthcare leaders plan to monitor IoT devices, while many plans for AI will create a need for data governance solutions. [4]
  • The Data Governance Market is growing at a CAGR of 20.83% over the next 5 years. [4]

I know you want to use Data Governance Software, thus we made this list of best Data Governance Software. We also wrote about how to learn Data Governance Software and how to install Data Governance Software. Recently we wrote how to uninstall Data Governance Software for newbie users. Don’t forgot to check latest Data Governance statistics of 2023.


  1. ringlead –
  2. dataservicesinc –
  3. tdan –
  4. mckinsey –
  5. mordorintelligence –

How Useful is Data Governance

Data Governance: The Pillar of Today’s Information Age

In this fast-paced, technology-driven world, data has become a precious asset, a virtual goldmine of knowledge and insights that have the potential to revolutionize the way businesses operate and societies function. With the exponential growth of data, it has become imperative for organizations to embark on the journey of data governance – a systematic approach to managing and leveraging this vast reservoir of information. But just how useful is data governance, one may wonder? Allow me to shed light on this pivotal aspect of our information age.

At its essence, data governance is the framework that lays the foundation for the effective management, integrity, and security of data assets. It encompasses the development of policies, processes, and procedures that regulate how data is collected, processed, stored, and shared within an organization. While on the surface, this may seem like a mundane administrative task, it is actually the linchpin upon which data-driven strategies are built.

One key benefit of data governance is the creation of a unified data language. When organizations operate in silos with disparate systems, it becomes arduous to establish common definitions, standards, and formats. Without a standardized data language, organizations are prone to errors, misunderstandings, and inconsistencies that can impede decision-making and stifle innovation. By implementing data governance, organizations introduce a common understanding of data, ensuring that stakeholders across different departments and functions are operating on the same page.

Moreover, data governance minimizes ambiguity and confusion through the establishment of clear accountability. By delineating roles and responsibilities, organizations can address a critical challenge of modern data-driven enterprises: ensuring data ownership. Data governance enforces the identification of data stewards responsible for defining and enforcing data standards and guidelines. These stewards act as champions to safeguard the integrity and provenance of data, thereby promoting trust and facilitating compliance with industry regulations.

Furthermore, in a world brimming with constantly evolving compliance requirements and data privacy concerns, data governance emerges as the shield that protects organizations both legally and ethically. It ensures that personal and sensitive data is treated with utmost care, aligning organizations with rigorous data protection regulations such as the General Data Protection Regulation (GDPR) and ensuring customer confidence in the digital era. By implementing data governance mechanisms, organizations can mitigate the risks associated with data breaches, as they consistently monitor the access, use, and lifecycle of data, thus avoiding reputational losses and potential legal ramifications.

Data governance also equips organizations with the capability to scale their data ecosystem. The ever-increasing volumes, velocity, and variety of data necessitate the adoption of modern technologies and infrastructures. However, without proper governance, the potential benefits of these advances can be diffused or even thwarted. By employing data governance, organizations can create a robust and reliable data landscape that actively supports their digital transformation initiatives, driving innovation and, ultimately, competitive advantage.

Lastly, data governance contributes to the development of a data-centric culture, where data-driven decision-making becomes the norm rather than the exception. It fosters a data-aware mindset across the organization, inspiring employees to appreciate the value of data in generating insights, improving their performance, and propelling the business forward. Through effective data governance practices, organizations can empower their workforce with the necessary tools and knowledge to leverage data as an asset, igniting a virtuous cycle of continuous improvement and growth.

Inevitably, the indispensable nature of data governance in the information age calls for its widespread adoption across organizations worldwide. Dismissing or deprioritizing this critical practice would risk hindering progress, stifling innovation, and leaving organizations vulnerable to a multitudinous array of challenges. Data governance stands at the forefront of our digital world, acting as the guardian that ensures the integrity, trust, and utility of our most valuable resource – the vast sea of data that surrounds us.

In Conclusion

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