Digital Accessibility Platforms Statistics 2024 – Everything You Need to Know

• 98.1% of home pages had detectable WCAG 2 failures. ^[8]
• Based on a study of 1M websites by AIM, low contrast is the most common reason (86.3%). ^[8]

Digital Accessibility Platforms Adoption Statistics

• There was a similar story for the adoption of smartphone use also, doubling to almost 42% in the same period. ^[0]

Digital Accessibility Platforms Latest Statistics

• According to the World Health Organization , over 2 billion peoplelive with a disability, 20% of whom live with great functional difficulties in their dayto. ^[8]
• Today, it’s estimated that companies without accessible sites are losing $6.9 billiona year to competitors whose sites are accessible. ^[8]
• population has some sort of disability 59.6% of the U.S. population with disabilities were living in a household with internet access. ^[8]
• 23% percent of disabled respondents say they “never” go online. ^[8]
• In the APAC region, approximately 20% of Australians have a disability. ^[8]
• Approximately 6.5 million people in the United States and 1 3% of the global population has an intellectual disability. ^[8]
• 90% of websites are inaccessible to people with disabilities who rely on assistive technology. ^[8]
• Accessibility lawsuits and litigation increased by as much as 181% in the US from 2017 to 2018. ^[8]
• In 2020, digital accessibility lawsuits rose to over 3,500 cases, that’s almost ten lawsuits filed every business day in the United States 21% of lawsuits are against companies who received web accessibility lawsuits in the past. ^[8]
• Retailers were cited the most in digital accessibility lawsuits (77.55% ). ^[8]
• You don’t need to become 100% compliant overnight, but you do need to show you’re making an effort. ^[8]
• The best automated testing tools can only catch about 25% of accessibility issues. ^[8]
• 73% of the people in the U.K. living with disabilities are unable to complete basic transactions on more than a quarter of the websites they visit. ^[8]
• As of 2024, there were 4.95 billion internet users worldwide 62.5 percent of the global population. ^[9]
• The global internet penetration rate is 62.5 percent, with Northern Europe ranking first with a 98 percent internet penetration rate among the population. ^[9]
• Interestingly, this trend is set to continue, with the Ericsson Mobility Report smartphone analytics predicting a 25% increase in mobile traffic by 2025. ^[10]
• Percentage of consumers using mobile devices Q3. ^[10]
• Notably, more 25% of today’s global smartphone users are in China, with the Asian Pacific making up 55% of global smartphone users. ^[10]
• In January 2021, Datareportal recorded 5.22 billion unique mobile users, making up 66.6% of the global population. ^[10]
• In fact, the number of social media users has increased by more than 13 percent over the past 12 months. ^[10]
• The top categories for mobile access are coupons/incentives, dating, social media, and weather all with above 80% mobile. ^[10]
• Ericson Mobility Report 2020 found video currently accounts for 63% of mobile traffic. ^[10]
• The day after the announcement, the company’s stock price plunged by over 35 percent, marking the largest single day drop ever in percentage terms. ^[3]
• In April 2024, an online survey in the United States found that 17 percent of respondents said they had a very favorable impression of tech billionaire Elon Musk, whilst a quarter of respondents reported having a somewhat favorable impression of him. ^[3]
• Overall, 11 percent had a very unfavorable view of Musk, and 14 percent had never heard of him. ^[3]
• According to the source, approximately 614 thousand Ukrainians left for Russia. ^[3]
• In 2021, Etsy, an e commerce website company specialized in craft and vintage items, generated revenues worth 2.3 billion U.S. dollars, up by roughly 35 percent from the previous year. ^[3]
• New light vehicles were about 8.8 percent more expensive in 2021 than in 2020. ^[3]
• 59% of US adults use Instagram daily 91% of active Instagram users. ^[4]
• say that they watch videos on the platform weekly 50% of Instagram users. ^[4]
• 92% of users say that they’ve acted in the moment after seeing a product on Instagram. ^[4]
• , that’s 36% of the world’s population of the world’s total internet users. ^[4]
• use Facebook monthly 66% of Facebook users log onto the site daily Demographics 56.5% of Facebook users worldwide are male, 43.5% are female Almost 20% of Facebook’s worldwide users are. ^[4]
• 0.7% of users are unique to the platform , meaning that this cohort only uses Facebook to quench their social media thirst 50% of Facebook users also use Twitter. ^[4]
• The average US user spends 34.6 minutes per day Facebook has experienced 3% growth in site traffic , year over year. ^[4]
• The channel boasts an average of 23.7 hours per month spent on the video platform 81% of Americans 36% of American adults say that they visit YouTube several times a day 99% of YouTube users are regularly checking Digital Trends Report. ^[4]
• 2024 Demographics 80% of parents say that their children watch YouTube 54% of YouTube users are male, and 46% are female most popular in India , closely followed by the US and Indonesia Usage People spend an average of 23.7 hours per month. ^[4]
• 70% of viewers bought from a brand after seeing it on YouTube Ads targeted to users by intent earn 100% higher lift in purchase intent. ^[4]
• Users Pinterest’s MAUs peaked at 478 million in Q1 2021 but fell to 444 million in Q3 2021 and dropped to 431 million by Q4 2021 86 million people in the US use Pinterest monthly 28% of Americans. ^[4]
• Demographics Gen Z using Pinterest has increased by 40% YOY 45% of Pinterest’s US audience earn more than $100,000 in household income 77.1% of Pinterest users. ^[4]
• are women, 14.8% are male, and 8.4% would rather not say Source. ^[4]
• 86% of Pinterest users also use Instagram, which isn’t surprising given the visual nature of both channels 97% of top searches on Pinterest Almost 11% of Internet users between the ages of 16 64 use online pinboards for brand research. ^[4]
• Users 810 million people across the world use LinkedIn As of March 2021, 25% of US adults are on LinkedIn Source. ^[4]
• LinkedIn ads reach just over 10% of the world’s population. ^[4]
• Ads on LinkedIn reach 42.8% of women and 57.2% of men. ^[4]
• Year on year growth for DAUs has been 20% over five consecutive quarters 23% of American adults use Snapchat. ^[4]
• Demographics 75% of millennials and Gen Z. ^[4]
• Users Users spend an average of 19.6 hours per month 20% of American adults TikTok downloads via the App Store grew by 6% in 2024 Also, in 2024, TikTok boasted approximately 29.7 million daily active users via iOS devices worldwide Source. ^[4]
• Statistica American adults hold TikTik in high regard, with 36% saying that they hold a favorable opinion about the app Source. ^[4]
• The videosharing app comes in 6th position in a list of the world’s most used social media platforms Almost 84% of TikTok’s audience also use Instagram. ^[4]
• The most followed brand account is TikTok’s own channel 63% of TikTok ads with the highest CTR put their message upfront. ^[4]
• Vertical TikTok videos shot have a 25% higher watch. ^[4]
• Today, roughly half (51%). ^[11]
• Most notably, smartphone ownership has become a nearly ubiquitous element of teen life 95% of teens now report they have a smartphone or access to one. ^[11]
• These mobile connections are in turn fueling morepersistent online activities 45% of teens now say they are online on a near. ^[11]
• Minorities of teens describe that effect as mostly positive (31%) or mostly negative (24%), but the largest share (45%). ^[11]
• In the Center’s 2014 2015 survey of teen social media use, 71% of teens reported being Facebook users. ^[11]
• No other platform was used by a clear majority of teens at the time Around half (52%). ^[11]
• Meanwhile, 51% of teens now say they use Facebook. ^[11]
• Sevenin ten teens living in households earning less than $30,000 a year say they use Facebook, compared with 36% whose annual family income is $75,000 or more. ^[11]
• When it comes to which one of these online platforms teens use the most, roughly one third say they visit Snapchat (35%) or YouTube (32%). ^[11]
• By comparison, 10% of teens say Facebook is their most used online platform, and even fewer cite Twitter, Reddit or Tumblr as the site they visit most often. ^[11]
• Again, lower income teens are far more likely than those from higher income households to say Facebook is the online platform they use most often (22% vs. 4%). ^[11]
• Girls are more likely than boys to say Snapchat is the site they use most often (42% vs. 29%), while boys are more inclined than girls to identify YouTube as their go to platform (39% vs. 25%). ^[11]
• Additionally, white teens (41%) are more likely than Hispanic (29%) or black (23%) teens to say Snapchat is the online platform they use most often, while black teens are more likely than whites to identify Facebook as their most used site (26% vs. 7%). ^[11]
• A plurality of teens (45%). ^[11]
• Meanwhile, roughly threein ten teens (31%). ^[11]
• Some 40% of these respondents said that social media has had a positive impact because it helps them keep in touch and interact with others. ^[11]
• Others in this group cite the greater access to news and information that social media facilitates (16%), or being able to connect with people who share similar interests (15%). ^[11]
• Smaller shares argue that social media is a good venue for entertainment (9%), that it offers a space for self expression (7%) or that it allows teens to get support from others (5%) or to learn new things in general (4%). ^[11]
• The top response (mentioned by 27% of these teens). ^[11]
• Meanwhile, 17% of these respondents feel these platforms harm relationships and result in less meaningful human interactions. ^[11]
• Similar shares think social media distorts reality and gives teens an unrealistic view of other people’s lives (15%), or that teens spend too much time on social media (14%). ^[11]
• Another 12% criticize social media for influencing teens to give in to peer pressure, while smaller shares express concerns that these sites could lead to psychological issues or drama. ^[11]
• Some 95% of teens now say they have or have access to a smartphone, which represents a 22percentagepoint increase from the 73% of teens who said this in 2014. ^[11]
• While 88% of teens report having access to a desktop or laptop computer at home, access varies greatly by income level. ^[11]
• Fully 96% of teens from households with an annual income of $75,000 or more per year say they have access to a computer at home, but that share falls to 75% among those from households earning less than $30,000 a year. ^[11]
• Teens who have a parent with a bachelor’s degree or more are more likely to say they have access to a computer than teens whose parents have a high school diploma or less (94% vs. 78%). ^[11]
• Some 45% of teens say they use the internet “almost constantly,” a figure that has nearly doubled from the 24% who said this in the 2014. ^[11]
• Another 44% say they go online several times a day, meaning roughly ninein ten teens go online at least multiple times per day. ^[11]
• Half of teenage girls (50%). ^[11]
• And Hispanic teens are more likely than whites to report using the internet almost constantly (54% vs. 41%). ^[11]
• Overall, 84% of teens say they have or have access to a game console at home, and 90% say they play video games of any kind. ^[11]
• While a substantial majority of girls report having access to a game console at home (75%) or playing video games in general (83%). ^[11]
• Roughly ninein ten boys (92%). ^[11]
• The share of Hispanics who say they have access to a game console at home grew by 10 percentage points during this time period. ^[11]
• And 85% of teens from households earning less than $30,000 a year now say they have a game console at home, up from 67% in 2014. ^[11]
• 4.95 billion people around the world use the internet in 2024 – equivalent to 62.5 percent of the world’s total population. ^[12]
• Internet users are currently growing at an annual rate of 4.0 percent, equating to an average of more than half a million new users each day. ^[12]
• Most internet users use mobile devices to go online at least some of the time, but computers also account for an important share of internet activity. ^[12]
• That’s equal to 58.4 percent of all the people on Earth. ^[12]
• The number of social media users has increased by 10.1 percent over the past 12 months. ^[12]
• Globally, internet user numbers are growing at an annual rate of4.0 percent, but yearon year growth is much higher in many developing economies. ^[12]
• Globally, social media users are growing at a rate of10.1 percentper year, with the average social media user visiting or using7.5different social platforms every month. ^[12]
• There are5.31 billionunique mobile phone users in the world today, according to the latest data fromGSMA Intelligence. ^[12]
• The total number of unique mobile users around the world grew by Unique mobile users are currently growing at a rate of1.8 percentper year. ^[12]
• The latest data from The number of smartphones in use is growing at an annual rate of5.7 percent, with an average of close to1 millionnew smartphones coming into use every day. ^[12]
• The number of smartphones in use is growing at an annual rate of Overview of Global Mobile Use 2024 DataReportal Nearly 6 in 10 internet users aged 16 to 64 buy something online everyweek, according to the latest data fromGWI. ^[12]
• The amount of money spent on online consumer goods purchases in 2021 exceededUS$3.8 trillion, an increase of18 percentcompared with 2020 levels. ^[12]
• The coronavirus pandemic has had a significant impact on online travel spend, with annual revenuesfallingby more than50 percentbetween 2019 and 2020. ^[12]
• However, spending started to rise again in 2021, with online flight booking revenues up by almost7 percentcompared with 2020, and online hotel booking revenues up by45 percentin the same period. ^[12]
• A large majority of Americans get news at least sometimes from digital devices, according to a Pew Research Center survey conducted Aug. 31. ^[13]
• More than eightin ten U.S. adults (86%). ^[13]
• This is higher than the portion who get news from television, though 68% get news from TV. ^[13]
• at least sometimes and 40% do so often. ^[13]
• Americans turn to radio and print publications for news far less frequently, with half saying they turn to radio at least sometimes (16% do so often) and about a third (32%) saying the same of print (10% get news from print publications often). ^[13]
• When asked which of these platforms they prefer to get news on, roughly half (52%) of Americans say they prefer a digital platform – whether it is a news website (26%), search (12%), social media (11%) or podcasts (3%). ^[13]
• About a third say they prefer television (35%). ^[13]
• just 7% and 5% respectively say they prefer to get their news on the radio or via print. ^[13]
• About two thirds of U.S. adults say they get news at least sometimes from news websites or apps (68%) or search engines, like Google (65%). ^[13]
• About half (53%) say they get news from social media, and a much smaller portion say they get news at least sometimes from podcasts (22%). ^[13]
• About half or more of adults 50 and older are still turning to TV for news often – 54% of those 50 to 64 and about two thirds (68%). ^[13]
• But among those ages 30 to 49, just a quarter say they get news on TV often, and just 16% say the same among those 18 to 29. ^[13]
• For those age groups, digital devices are the dominant choice for news, with 67% of those 30 to 49 and 71% of those 18 to 29 getting news from a digital device often. ^[13]
• Among adults 50 and older, 64% get news at least sometimes from both television and digital devices. ^[13]
• the most common digital way they get news is social media, with 42% saying they get news this way often versus 28% saying the same of either news websites or search engines. ^[13]
• With nearly 15% of global citizens having a disability of some sort, making your website accessible also increases your site’s appeal to a sizable potential customer base. ^[5]
• While ADA related lawsuits declined during the first half of 2020, reversing the rising trend of previous years , they are expected to rebound as courts start to reopen. ^[5]
• A 2018 study found that a little over 1% of the U.S. population has a visual disability. ^[5]
• According to the World Health Organization, only 17% of those who could benefit from a hearing aid actually use one. ^[5]
• It’s estimated that by 2050, the number of people with disabling hearing loss will have nearly doubled to 900 million people. ^[5]
• WebAIM’s latest Screen Reader survey found that of those who regularly utilize screen readers, 60% feel the accessibility of web content has either not changed or become worse over the past year. ^[5]
• More than 70% believe this is due to a lack of web accessibility awareness or skills. ^[5]
• A startling 86% of the issues found were at the most basic “Level A”, showing that enterprises were struggling to achieve even a minimum level of conformance with the guidelines. ^[5]
• The disabled population in the United States alone contains $500 billion in spending power, with global spending power estimated to be $1.2 trillion. ^[5]
• This is in large part because 71% of people with disabilities will leave a website that isn’t accessible. ^[5]
• That’s a 6.2% jump from 2021’s 2.74 billion users, which was already a yearover year growth of 12% from 2019. ^[14]
• 36.8% of the world’s population use Facebook monthly Yep,. ^[14]
• 2.91 billion users equals 36.8% of Earth’s 7.9 billion people, as of November 2021. ^[14]
• 4.6 billion of us have access to the Internet right now, that means 58.8% of everyone online uses Facebook. ^[14]
• 77% of Internet users are active on at least one Meta platform 4.6 billion global Internet users, 3.59 billion people use at least one Meta app every month. ^[14]
• Facebook’s annual revenue increased by 2,203% over 10 years In 2012. ^[14]
• $117 billion USD in 2021, which is up 36% from 2020. ^[14]
• brand in the world Apple holds the top spot with an estimated brand value of $263.4 billion USD. ^[14]
• 62% of users say they will use Stories even more in the future. ^[14]
• Facebook user stats 79% of monthly users are active daily. ^[14]
• This figure has remained consistent throughout 2020 and 2021 even with the combined 18.2% growth rate of users for those years. ^[14]
• 72% of Facebook users also use YouTube, WhatsApp, and Instagram. ^[14]
• The figures come in at 74.7% of Facebook users also frequenting YouTube, 72.7% using WhatsApp, and 78.1% using Instagram. ^[14]
• There are considerable overlaps in other popular social networks, such as 47.8% of Facebook users also being on TikTok, 48.8% on Twitter, and 36.1% on Pinterest. ^[14]
• Male internet users, 2534 15.9% Male internet users, 35. ^[14]
• Female internet users, 3544 15.7% Female internet users, 45. ^[14]
• 72% of Facebook users don’t trust it to protect their privacy … but they use it anyway. ^[14]
• Importantly, this figure is much higher than 2020 when only 47% of users felt Facebook didn’t do enough to keep their data private. ^[14]
• But, quantity isn’t everything… 69% of Americans. ^[14]
• The US population reached 332 million people in 2024, meaning 54% of all Americans have a Facebook account. ^[14]
• Infants aside, 69% of Americans over 18 are on Facebook, including 77% of people ages 30. ^[14]
• 79% of Canadians over 15 use Facebook Despite other countries having a higher total user count, Canada ranks among the highest in reach with 79% of people over age 15 27,242,400 people using the social network. ^[14]
• Comparatively, India’s 329 million users account for only 49.6% of the total Indian population of 662 million people who are 15 or older. ^[14]
• Partisan gaps as high as 23% show up for every social platform, except Facebook For Americans under age 50. ^[14]
• The largest Democrat Republican gap is on Instagram, where 23% more Democrats report using the platform. ^[14]
• 57% of Americans say Stories make them feel like part of a community People love Stories. ^[14]
• They feel more authentic than other social content formats, according to 65% of Americans who say they feel closer to family and friends after watching them. ^[14]
• 31% of Americans regularly get their news from Facebook While that’s declined from 36% in 2020, it’s still much higher than any other social network. ^[14]
• YouTube comes in second with 22% of Americans regularly getting their news there. ^[14]
• 57% vs. 51% Users learn more life skills from social media than university Globally, 57% of social media users say they’ve learned more about life from social media than being at university. ^[14]
• 81.8% of users only use Facebook on a mobile device Most users 98.5% use Facebook on their mobile device, but 81.8% of people strictly access the platform via mobile. ^[14]
• Comparatively, only 56.8% of all Internet traffic is from mobile devices. ^[14]
• People are 53% more likely to buy from a business using live chat. ^[14]
• With 50% of people having a native language not in the 10 most common, increasing your communication capabilities is always a smart move. ^[14]
• The average organic reach of a Facebook Page post is 5.2% Organic reach has steadily declined each year, ending 2020 with 5.2%. ^[14]
• In 2019, it was 5.5% and 7.7% in 2018 Organic Facebook content should still be a big part of your strategy for your existing audience. ^[14]
• That’s a 23.6% increase compared to 2020. ^[14]
• Facebook ad stats Costper click is up 13%. ^[14]
• 15.5% yearover year eMarketer predicts US ad revenue will top $58.1 billion in 2024, which would be a 15.5% increase from 2021. ^[14]
• Facebook’s potential advertising reach is 2.11 billion Meta claims their total advertising audience is 2.11 billion people, or 72.5% of their total 2.91 billion monthly active users. ^[14]
• Facebook ads reach 34.1% of the global population over age 13 Put into perspective, that 2.11 billion person ad reach is over a third of Earth’s entire teenand. ^[14]
• Facebook ads reach 63.7% of all Americans over age 13. ^[14]
• Facebook also reports these potential local advertising audiences as a percentage of total population over age 13. ^[14]
• Mexico 87.6% India 30.1% United Kingdom 60.5% France 56.2% Italy 53%. ^[14]
• The full list is in our Digital 2024 50% of consumers want to discover new products through Facebook Stories. ^[14]
• 58% of consumers say they’ve visited a brand’s website from a Story ad and 31% have browsed a Facebook Shop. ^[14]
• Brands are seeing huge results, including some seeing 66% higher order values via Shops than from their websites. ^[14]
• Boosted listings can reach a potential audience of 9.1% of the world’s population over age 13. ^[14]
• 33% of Gen Zers would consider buying digital. ^[14]
• Facebook beats out TikTok for short form video with 60.8% of user share. ^[14]
• It’s easy to think TikTok would be in the top spot for short videos, but YouTube claims that with 77.9% of Americans over 16 using the platform to watch short videos. ^[14]
• Perhaps surprisingly, Facebook comes in second with 60.8% of the user share. ^[14]
• TikTok trails in third with 53.9%. ^[14]
• Facebook is second to YouTube in live video with 42.6% of user share Predictably, YouTube is the preferred platform for live video chosen by 52% of users. ^[14]
• Like with short videos, Facebook is a close second with 42.6% of users. ^[14]
• By 2021, the share of EU households with internet access had risen to 92 %, some 20 percentage points higher than in 2011 (72 %). ^[15]
• Broadband internet access was used by 90 % of the households in the EU in 2021, 25 percentage points higher than in 2011 (65 %). ^[15]
• The proportion of individuals aged 16 to 74 in the EU who ordered or bought goods or services over the internet for private use stood at 66 % in 2021, 15 percentage points higher than in 2016 (51 %). ^[15]
• A boundary was crossed in 2007, when a majority (53 %). ^[15]
• By 2021, the share of EU households with internet access had risen to 92 %, some 20 percentage points higher than in 2011. ^[15]
• Broadband was by far the most common form of internet access in all EU Member States it was used by 90 % of the households in the EU in 2021, 25 percentage points higher than the share recorded in 2011 (65 %). ^[15]
• The highest proportion (99 %). ^[15]
• The lowest rate of internet access among the EU Member States was observed in Bulgaria (84 %). ^[15]
• However, Bulgaria — together with Cyprus, Romania, Greece, Slovenia and Lithuania — recorded a rapid expansion in its proportion of households with internet access, with increases within the range of 15 20 percentage points between 2016 and 2021. ^[15]
• Whereas households in cities as well as towns and suburbs had comparatively high access rates — 94 % in cities and 92 % in towns and suburbs — internet access was somewhat lower in rural areas (89 %). ^[15]
• As of the beginning of 2021, almost nine out of ten (89 %). ^[15]
• This share was at least 95 % in six countries, with the highest values recorded in Denmark, Ireland and Luxembourg (all 99 %), followed by Finland and Sweden (both 97 %). ^[15]
• The lowest share was recorded in Bulgaria (75 %). ^[15]
• The proportion of the EU’s population that had never used the internet was 8 % in 2021 , with this share falling to around one third of its level in 2011 (when it had stood at 26 %). ^[15]
• In 2021, four fifths (80 %). ^[15]
• see Figure 4 — with a further 7 % using it at least once a week. ^[15]
• As such, 87 % of individuals were regular internet users of the internet. ^[15]
• Iceland (98 %). ^[15]
• (% of individuals aged 16 to 74) Source. ^[15]
• The figure compares 2014 data, when 48 % of individuals aged 16 to 74 within the EU used a mobile device to connect to the internet, with 2019 data, by which time this share had risen to 73 %. ^[15]
• By comparison, between 63 % and 70 % of individuals aged 16 to 74 in Portugal, Greece, Bulgaria, Latvia, Romania and Lithuania used the internet away from home or work, with this proportion as low as 59 % in Poland and 50 % in Italy. ^[15]
• (% of individuals aged 16 to 74). ^[15]
• More than half (57 %). ^[15]
• Between 75 % and 79 % of people in Finland, Malta, Hungary and Cyprus used social networking sites, this share peaking at 85 % in Denmark, while it rose considerably higher in Iceland (93 %) and Norway (88 %). ^[15]
• At the other end of the scale, there were two EU Member States where less than half of people used such sites, namely Germany (47 %) and France (45 %). ^[15]
• Slightly less than three quarters (73 %). ^[15]
• More than half (53 %) of all internet users refused to allow the use of personal information for advertising and just less than half (48 %). ^[15]
• Just two fifths (40 %). ^[15]
• In addition, more than one third (39 %). ^[15]
• (% of individuals who used internet within the last 3 months). ^[15]
• In 2021, some 80 % of people aged 16 to 74 in the EU who had used the internet in the previous 3 months knew that cookies can be used to trace people’s online activities. ^[15]
• Awareness of this issue was slightly higher (86 %) among younger users and lower (74 %). ^[15]
• Just over one third (36 %). ^[15]
• Among the EU Member States, internet users in Finland and the Netherlands (both 94 %), Hungary (93 %), Denmark and Croatia (both 89 %). ^[15]
• Awareness was also high in Germany (86 %), France (84 %) and Austria (83 %). ^[15]
• By contrast, more than half of internet users were aware of this in Romania (58 %), Slovakia and Malta (both 65 %). ^[15]
• The proportion of internet users that had changed their internet browser settings to prevent or limit cookie use exceeded half in just two Member States, namely Finland (56 %) and the Netherlands (51 %). ^[15]
• By contrast, a considerably smaller proportion of the internet users had taken such action in Bulgaria (21 %), Romania (16 %) and Cyprus (11 %). ^[15]
• (% of individuals who used internet within the 3 months). ^[15]
• The proportion of individuals aged 16 to 74 in the EU who ordered or bought goods or services over the internet for private use continued to rise in 2021, it stood at 66 %, an increase of 15 percentage points when compared with 2016. ^[15]
• By contrast, this proportion was the lowest in Romania (38 %) and Bulgaria (33 %). ^[15]
• Excluding the five EU Member States that reported a break in series — Ireland, Germany, Latvia, Luxembourg and Sweden — seventeen of the EU Member States had an increase of 15 percentage points or more between 2016 and 2021. ^[15]
• However, the share of individuals ordering goods or services over the internet also rose at a relatively modest pace in Austria, Denmark and France. ^[15]
• In 2021, the share of individuals in the EU who used any website or app for renting accommodation from an enterprise or a private person during the preceding 3 months stood at 10 %. ^[15]
• Online rented accommodation was more common among middle aged people with 12 % than it was among either younger with 9 % or older generations with 6 %. ^[15]
• Among the EU Member States, the share of individuals using any website or app to buy a transport service in 2021 peaked in Estonia (27 %) followed by Sweden (21 %). ^[15]
• Buying online transport tended to be more common among the younger generations (15 % of individuals aged 16 to 24) than among older people (4 %). ^[15]
• The average social media user engages withan average of 6.6 various social media platforms The social media growth rate since 2015 is an average of12.5%yearover. ^[0]
• However, growth is on the decline with 2019 2020 data revealing a9.2%growth rate. ^[0]
• By region, social media growth in 2019 2020 is led by Asia+16.98%, Africa+13.92%, South America+8.00%, North America+6.96%, Europe+4.32%, and Australasia+4.9%. ^[0]
• internet users are on social media; however, a titanic85%of mobile internet users are active on networks. ^[0]
• Out of4.48 billionsocial media users,99%access websites or apps through a mobile device, with only1.32%accessing platforms exclusively via desktop. ^[0]
• 72.3%of the total US population actively use social media, totaling a number of240 millionpeople. ^[0]
• In the US,54%of social media users are female, while the remaining 46% are male, compared with a global average of 45.6% for female, and 54.4% for male. ^[0]
• Popular platforms like Facebook have over 65.86% of their monthly users logging in to use social media daily. ^[0]
• The current percentage of people using social media is 56.8% of the world’s total population. ^[0]
• However, when we look into platform penetration rates from people in eligible audiences, 93.33% of 4.8 billion global internet users and 85% of 5.27 billion mobile phone users are on social media. ^[0]
• 4.48 billionpeople use social media worldwide, according to platform reports on the current number of active users 56.8%of the world. ^[0]
• ’s population is active on social media when looking at eligible audiences aged 13+ years, rising to 82% in North America. ^[0]
• Out of7.87billion people in the world,56.8%of. ^[0]
• Out of5.27billion unique mobile phone users,85%are active users. ^[0]
• Out of4.48billion social media users,99%access the websites or apps through a mobile device. ^[0]
• has is 8.4 worldwide, up 75% from 4.8 accounts in 2014. ^[0]
• The growth in the number of accounts per person is up75%from4.8 accounts per person in 2014 to 8.4 in 2020. ^[0]
• 40% of all internet users worldwide use social media for work purposes. ^[0]
• In the U.S., only 27% of people actively use social media in their jobs, compared with the highest by country in Indonesia at 65%, or the lowest at 13% in Israel. ^[0]
• India47%of people use it for work. ^[0]
• Canada31%of people use it for work. ^[0]
• Australia30%of people use it for work. ^[0]
• USA27%of people use it for work. ^[0]
• UK27%of people use it for work. ^[0]
• The current global average gender split of social media users is 54% men versus 46% women. ^[0]
• However, in the US, women are the leading user base; 76% of all female internet users have social network accounts compared with 72% of all men. ^[0]
• North America54%female vs.46%male users South America52%female vs.48%male users Western Europe50%female vs.50%male users Southern Africa52%female vs.48%male users Southern Asia27%female vs.73%male users. ^[0]
• Oceania53%female vs.47%male users Which gender uses social media more by platform?. ^[0]
• In 2021, there are 4.48 billion people actively using social media in the world, and this is an increase of 13.13% yearon year from 3.69 billion in 2020. ^[0]
• Back in 2015, there were only 2.07 billion users – that’s an overall increase in users of 115.59% in just six years. ^[0]
• 20203.960 billion active users(+13.7%) 20193.484 billion active users(+9.2%) 20183.196 billion active users(+9.0%) 20172.796 billion active users(+21%) 20162.307 billion active users(+11%). ^[0]
• According to Keipo’s analysis, the country with the most significant social media growth in 2019 2020 was India, with 130 million new users joining platforms – equivalent to 9.6% of their total population. ^[0]
• Below, we have the top 20 social media growth rankings by country, representing the largest number of users, not percentage increase. ^[0]
• The total number of people using social media grew by 9.2% between April 2019 and Jan 2020. ^[0]
• When looking at the number of people growing by region, Europe had the slowest activation of new active users at 4.9%. ^[0]
• Whereas Asia was the most considerable social media user base growth at 16.98%, followed by Africa increasing by 13.92% Social media growth by region 2019. ^[0]
• According to Statista’s data from 2020, the most active country is the U.A.E., with 99% of its population using social media. ^[0]
• The average penetration rate globally is 49%. ^[0]
• When isolating the data to eligible users aged 13+, the average social media penetration rate is 63%. ^[0]
• On average,49%of the world are active social media users, regardless of age. ^[0]
• On average,63%of the world’s population aged 13+ are active on social media USAhas70%regardless of age,83%for. ^[0]
• only those aged 13+ years UKhas66%regardless of age,79%for. ^[0]
• only those aged 13+ years Canadahas67%regardless of age,77%for only those aged 13+ years Australiahas71%regardless of age,85%for. ^[0]
• only those aged 13+ years Indiahas29%regardless of age,38%for only those aged 13+ years. ^[0]
• In 2014 there was a median of 42% of people that accessed the internet occasionally, now this figure must be well over 65%, which was the last number recorded from the Pew study in 2017. ^[0]
• According to platform statements, the number of social media users in the US is 240 million in 2020, meaning 72.3% of Americans are actively using sites monthly. ^[0]
• The most popular platforms in the United States are YouTube at 81.9% and Facebook at 73.4% among internet users aged 16 to 64. ^[0]
• 72.3%of the total US population have social network accounts, regardless of age, totaling a number of231.47million people. ^[0]
• 66%of males The percentage of social media use versus the total population by race for the entire US population is 80%Hispanic. ^[0]
• 70% of the US population has active social media accounts, with a yearonyear growth rate of 3.1% from 2019. ^[0]
• Key Statistics America’s social media growth rate between 2020 and 2021 was4.3%. ^[0]
• A selection of surveys conducted by the Pew Research Center 2012 2019 shows the percentage of US adults who state they use the following apps on their phone or desktop. ^[0]
• Use “Weekly” (%) Use “Daily” (%). ^[0]
• Around 78% are solely accessing platforms from their mobile phone, compared with only 1.32% visiting their social networks via only their desktop. ^[0]
• Only 41.36% of people now access the internet on desktop (leaving 2.74% on tablets). ^[0]
• 99%or4.43 billionsocial media users access networks using a mobile device 78%or2.97 billionusers access networks exclusively on their mobile phone. ^[0]
• 1.32%or50 millionexclusively access networks on a desktop. ^[0]
• 20%or760 millionusers use both desktop and mobile phones. ^[0]
• There are3.50 billionsmartphones in the world, which means84.85%of smartphone owner’s access social media from their phones. ^[0]
• As it stands, that equates to about 48 percent of the current world population. ^[6]
• Roughly two thirds of U.S. adults (68%). ^[6]
• To break it down, 84 percent of US adults aged from 18 to 29 are active social media users. ^[6]
• This number falls slightly to 81 percent for the 30to 49year old age group and further to 73 percent for those aged from 50 to 64. ^[6]
• 54% of social browsers use social media to research products. ^[6]
• 49% of consumers claim that they depend on influencer recommendations on social media to inform their purchasing decision. ^[6]
• 91% of all social media users access social channels via mobile devices. ^[6]
• Likewise, almost 80% of total time spent on social media sites occurs on mobile platforms. ^[6]
• Among US adults, 84 percent of those aged 18–29, 81 percent of those aged 30–49, 73 percent of those aged 60–64, and 45 percent of those aged 65 and above are active social media users. ^[6]
• 54% of social browsers use social media to research products. ^[6]
• 71% of consumers who have had a positive experience with a brand on social media are likely to recommend the brand to their friends and family. ^[6]
• 49% of consumers depend on influencer recommendations on social media. ^[6]
• In 2021,75%of schools are planning to operate online. ^[1]
• Prior to this,57%of all US students were equipped with digital tools. ^[1]
• 45%were elementary students,64%were middle school students, and63%were high school students. ^[1]
• 80%of schools have purchased or are preparing to purchase additional technology for students. ^[1]
• Since 2020,98%of universities moved classes online. ^[1]
• Prior to this,19.5%of undergraduates took at least one online course. ^[1]
• Just49%of professors approve of online learning. ^[1]
• As of 2020, it is believed that98%of corporate learning will take place online. ^[1]
• eLearning can help students to retain between25%and60%more information. ^[1]
• However, an increase in eLearning has resulted in a30%increase of failing grades. ^[1]
• eLearning has created a socioeconomic divide with25% to 33%of students not having access to resources. ^[1]
• 85% of these courses were taken by high school students. ^[1]
• 23% of the courses taken were math, while 14% of the courses were science. ^[1]
• 64% of the online learning opportunities were to provide courses not available at a particular school. ^[1]
• 57% of the opportunities were to help students recover from missed or failed courses. ^[1]
• 40% of the courses provided students with AP or college. ^[1]
• 30% were available to reduce scheduling conflicts. ^[1]
• 25% were in place to help students with special needs or who were homebound. ^[1]
• In 2017 – 2018 school year, 21% of public schools and 13% of private schools offered at least one online course. ^[1]
• Of the schools that offered at least one online course, 81.9% were primary schools. ^[1]
• 3% of middle schools provided at least one online course, while only 53.8% of high schools provided this option. ^[1]
• Around 4.8% offered all courses online. ^[1]
• About 2.9% of schools offered half of their courses online. ^[1]
• In 2019 a total of 57% of all students in the United States were equipped with digital learning tools. ^[1]
• 45% were elementary students, 64% were middle school students, and 63% were high school students. ^[1]
• Administrators stated that up to 70% of online classes could be taken without any orientation. ^[1]
• In 2021, use of remote management apps for academic purposes increased by 87%. ^[1]
• The use of collaboration apps increased by 141%. ^[1]
• Fulltime classes were available in 68% of highincome districts but only in 36% of schools with low. ^[1]
• In 2021, 75% of US schools have planned to operate completely online. ^[1]
• 80% have purchased or are planning to purchase additional technology for students. ^[1]
• In 2017, 33.5% of higher education students were enrolled in some form of distance or online learning. ^[1]
• 5% of undergraduate students took at least one course online. ^[1]
• 3% of students enrolled exclusively in distance learning schools. ^[1]
• In 2018, 23% of undergrads took business classes, while 19% took health and medicine. ^[1]
• In 2020, 84% of undergrads were enrolled in degree programs, while 16% were enrolled in certification or licensure programs. ^[1]
• 1% of post baccalaureate students took at least one online course. ^[1]
• 9% were exclusively enrolled in distance learning schools. ^[1]
• In 2020, 77% of grad students were enrolled in degree programs while 23% were a part of certification or licensure programs. ^[1]
• 32% of students enrolled in public institutions took at least one distance learning course. ^[1]
• Since 2020, 98% of universities had moved classes online. ^[1]
• 46% of institutions offered independent or remote study options for foreign students. ^[1]
• 77% of US companies provide online learning opportunities. ^[1]
• This number was supposed to rise to 98% by 2020. ^[1]
• 67% of companies offered learning opportunities via mobile devices. ^[1]
• 99% of mobile users state their mobile learning enhances their experiences. ^[1]
• Just 49% of professors see eLearning as being as effective as in. ^[1]
• However, this attitude has improved by 10% in just a few months. ^[1]
• Over 33% of educators lack support for eLearning. ^[1]
• 71% of professors are concerned about increasing engagement in online classes. ^[1]
• 39% want to improve accessibility to online materials for students. ^[1]
• 33% admit that they need to redesign courses to fit online mediums. ^[1]
• 31% are concerned with improving student collaboration. ^[1]
• 48% of undergrad and grad students felt like online learning was as effective as faceto. ^[1]
• 37% of students felt that online learning was better than in. ^[1]
• 15% of students stated that they weren’t as effective. ^[1]
• 42% of grad students compared to 30% of undergrads preferred online learning to in. ^[1]
• On average, students can retain 25% to 60% more information when learning online compared to 8% to 10% when in the classroom. ^[1]
• eLearning requires 40% to 60% less time learning than traditional classrooms. ^[1]
• Completion rates for online courses can be up to 22% lower for some students. ^[1]
• D and F grades are increasing as much as 30% for some middle school students with online learning. ^[1]
• In some regions, failing grades for online learning have increased by as much as 70%. ^[1]
• Students with disabilities have experienced failing grades by around 98%. ^[1]
• In 2012, 55% of K–12 teachers reported not having enough of computers for students. ^[1]
• In 2015, 21% of middle school students and 13% of high school students didn’t have access to digital devices. ^[1]
• Only 34% to 48% of science teachers found the technology adequate for learning. ^[1]
• High minority schools were 50% less likely to high speed internet access than low minority schools. ^[1]
• Low income schools and rural schools were 50% more likely to have slow internet access. ^[1]
• 25% of Black households and 23% of Hispanic households don’t have access to high. ^[1]
• Nearly 25% of 15 year olds from disadvantaged backgrounds don’t have access to a computer. ^[1]
• In 2020, 63% of online instruction is perceived as being received worse. ^[1]
• 41% of schools had rogue VPNs and web proxy apps in their device environments. ^[1]
• K–12 devices had an antivirus compliance rate of just 60%. ^[1]
• The number of U.S. lawsuits alleging that websites, apps and digital videos were inaccessible to people with disabilities rose 64% in the first half of 2021 from a year earlier, a new report says. ^[7]
• E commerce companies are sued most often, accounting for 74% of federal cases between Jan. 1 and June 21, the report said. ^[7]
• Rounding out the top five categories were digital media and agencies, finance, food service and healthcare, each accounting for less than 5% of the total. ^[7]
• Extra 15% off + free shipping at Wayfair. ^[7]
• Macy’sMacy’s coupon Sign up to get 25% off next order. ^[7]
• More than 6% of the population have no high. ^[16]
• In Australia, the figure is 13%. ^[16]
• Globally, only just over half of households (55%). ^[16]
• In the developed world, 87% are connected compared with 47% in developing nations, and just 19% in the least developed countries. ^[16]
• UNESCO and the ITU’s Broadband Commission for Sustainable Development set a target of connecting 75% of the world’s population to fast internet via cable or wireless by 2025. ^[16]
• In subSaharan Africa, one gigabit of data enough to stream a standarddefinition film for one hour costs nearly 40% of the average monthly wage. ^[16]
• According to the World Bank, 85% of Africans live on less than $5.50 a day. ^[16]
• Across 10 countries in Africa, Asia and South America, women are 30 50% less likely than men to use the internet to participate in public life. ^[16]
• Globally, women are 23% less likely than men to use mobile internet. ^[16]
• ran influencer campaigns with interest in using influencers on TikTok rising 325% in just one year according to The State of Influencer Marketing 2021 research. ^[2]
• 70% of Teens Trust Influencers More than Traditional Celebrities. ^[2]
• 86% of Women Use Social Media for Purchasing Advice. ^[2]
• And this behavior is growing, as 78% of women are active on social media with a preference for Snapchat and Instagram. ^[2]
• 49% of Consumers Depend on Influencer Recommendations. ^[2]
• Not only do 49% of consumers depend on influencer recommendations, had purchased something after seeing it on Twitter, YouTube or Instagram. ^[2]
• 42% of Customers Use Ad. ^[2]
• 41% of Twitter Users Intended to Purchase Based on a Tweet. ^[2]
• On the platform, influencers are now rivaling friends in terms of building trust, with 61% of Twitter users following a creator resulting in a 61% lift in brand favorability and a 64% increase in recommendation intent. ^[2]
• 60% of Consumers Have Been Influenced by Social Media or a Blog. ^[2]
• According to research, 3% of consumers would consider buying a product in store if promoted by a celebrity, compared to 60% for an influencer. ^[2]
• According to Twitter, influencers created a 5.2x increase in purchase intent when users were exposed to brand and influencer tweets compared to 2.7x when just shown brand tweets. ^[2]
• 71% of Marketers Believe Influencer Partnerships are Good for Business. ^[2]

I know you want to use Digital Accessibility Platforms, thus we made this list of best Digital Accessibility Platforms. We also wrote about how to learn Digital Accessibility Platforms and how to install Digital Accessibility Platforms. Recently we wrote how to uninstall Digital Accessibility Platforms for newbie users. Don’t forgot to check latest Digital Accessibility Platformsstatistics of 2024.

Reference

1. backlinko – https://backlinko.com/social-media-users.
2. thinkimpact – https://www.thinkimpact.com/elearning-statistics/.
3. digitalmarketinginstitute – https://digitalmarketinginstitute.com/blog/20-influencer-marketing-statistics-that-will-surprise-you.
4. statista – https://www.statista.com/.
5. hootsuite – https://blog.hootsuite.com/social-media-statistics-for-social-media-managers/.
6. crownpeak – https://www.crownpeak.com/blog/accessibility-ada/the-ultimate-list-of-web-accessibility-and-ada-statistics.
7. oberlo – https://www.oberlo.com/blog/social-media-marketing-statistics.
8. wsj – https://www.wsj.com/articles/lawsuits-over-digital-accessibility-for-people-with-disabilities-are-rising-11626369056.
9. monsido – https://monsido.com/blog/accessibility-statistics.
10. statista – https://www.statista.com/statistics/617136/digital-population-worldwide/.
11. smartinsights – https://www.smartinsights.com/mobile-marketing/mobile-marketing-analytics/mobile-marketing-statistics/.
12. pewresearch – https://www.pewresearch.org/internet/2018/05/31/teens-social-media-technology-2018/.
13. datareportal – https://datareportal.com/global-digital-overview.
14. pewresearch – https://www.pewresearch.org/fact-tank/2021/01/12/more-than-eight-in-ten-americans-get-news-from-digital-devices/.
15. hootsuite – https://blog.hootsuite.com/facebook-statistics/.
16. europa – https://ec.europa.eu/eurostat/statistics-explained/index.php/Digital_economy_and_society_statistics_-_households_and_individuals.
17. weforum – https://www.weforum.org/agenda/2020/04/coronavirus-covid-19-pandemic-digital-divide-internet-data-broadband-mobbile/.

How Useful is Digital Accessibility Platforms

One of the key benefits of digital accessibility platforms is the ability to customize the online experience to suit individual needs. For individuals with visual impairments, screen reader software can verbalize text on a webpage, making it easier to navigate and consume content. Similarly, users with mobility impairments can benefit from keyboard shortcuts and voice commands that allow them to navigate websites more easily. These tools enable users to tailor their online experience to meet their specific needs, ultimately promoting independence and autonomy.

Furthermore, digital accessibility platforms play a crucial role in promoting equality and social inclusion. In today’s digital age, much of our daily lives revolve around technology, from accessing information to engaging in social interactions. By ensuring that online content is accessible to all individuals, regardless of their abilities, we are fostering a more inclusive society where everyone has the opportunity to participate fully in the digital world. This not only benefits individuals with disabilities but also contributes to a more diverse and equitable online community as a whole.

Moreover, digital accessibility platforms can have significant implications for businesses and organizations. By making their digital content accessible to all users, companies can reach a broader audience and tap into new markets. In an increasingly competitive marketplace, ensuring that your website is accessible can give you a competitive edge and improve your brand reputation. Additionally, adhering to accessibility guidelines can help protect organizations from potential legal issues related to discrimination and non-compliance with disability rights laws.

Despite the many benefits of digital accessibility platforms, there are still challenges and barriers that need to be addressed. One of the main challenges is the lack of awareness and education about the importance of digital accessibility. Many website owners and developers may not be aware of the best practices for creating accessible content or may not have the resources to implement accessibility features. This highlights the need for increased education and training on digital accessibility standards and guidelines.

Another challenge is the rapidly evolving nature of technology, which can make it difficult to keep up with the latest accessibility features and tools. As new technologies emerge, they may present new challenges for individuals with disabilities in accessing digital content. This underscores the importance of ongoing research and innovation in the field of digital accessibility to ensure that individuals with disabilities can continue to benefit from the latest advancements in technology.

In conclusion, digital accessibility platforms play a crucial role in providing an inclusive online experience for individuals with disabilities. By offering customizable tools and features, promoting equality and social inclusion, and benefiting businesses and organizations, these platforms have the potential to enhance the online experience for all users. However, there are still challenges that need to be addressed, such as raising awareness about the importance of digital accessibility and staying current with evolving technologies. Moving forward, it is imperative that we continue to prioritize digital accessibility and work towards creating a more inclusive and accessible digital landscape for all individuals.

In Conclusion

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