Digital Sales Room Statistics 2024 - Everything You Need to Know

Are you looking to add Digital Sales Room to your arsenal of tools? Maybe for your business or personal use only, whatever it is – it’s always a good idea to know more about the most important Digital Sales Room statistics of 2024.

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How much of an impact will Digital Sales Room have on your day-to-day? or the day-to-day of your business? Should you invest in Digital Sales Room? We will answer all your Digital Sales Room related questions here.

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On this page, you’ll learn about the following:

Best Digital Sales Room Statistics

Best Digital Sales Room Statistics

☰ Use “CTRL+F” to quickly find statistics. There are total 436 Digital Sales Room Statistics on this page 🙂

Digital Sales Room Benefits Statistics

For example, 73% of learning institutions see thebenefits of digital signage in educationas crucial for the future of communication. ^[0]
Interestingly millennials are seeing the benefits of using travel agents, with 34% of them happy to book via an agent. ^[1]

Digital Sales Room Market Statistics

The global digital signage market is predicted to exceed $20 billion by 2020. ^[2]
GWI projects that wellness tourism will grow rapidly in the coming years as the world emerges from the pandemic (+20.9% annual growth). ^[3]
T&CM services/practitioners represent 54% of the market , while T&CM medicines/products represent 46%. ^[3]
Only 17% of marketers use landing page A/B tests to improve conversion rates. ^[4]
64% of SEO marketers call mobile optimization an effective investment. ^[4]
The current growth rate of the online travel sales market is 15.4%, and online hotel bookings are growing at 10.3%. ^[5]
The travel industry is estimated to be worth around $1.2 trillion annually, and the online booking market makes up 63% of that, or roughly $756 billion. ^[5]
Current projections estimate that that market will grow by 8% in 2020, reaching an estimated worth of $817 billion. ^[5]
Many experts think these companies will have 41% of the market share by 2020. ^[5]
Around 50% of people say they’d purchase something from a website’s chatbot usingconversational marketing. ^[6]
Email marketing yields $44 for each $1 spent for a 4400% ROI. ^[6]
Email marketing was responsible for 24% of holiday sales during the 2018 holiday eCommerce season. ^[6]
Email marketing contributes to 20% of traffic driving eCommerce sales. ^[6]
60% of consumers say they’ve made a purchase as the result of an email marketing message they received. ^[6]
The number of marketers sharing video content on LinkedIn rose to 65% in 2021. ^[6]
Overall employment of advertising, promotions, and marketing managers is projected to grow 10 percent from 2020 to 2030, about as fast as the average for all occupations. ^[7]
The market share of ecommerce within US retail sales now looks to be settling around 1314% between Q3 2020. ^[8]
The total value of goods Amazon and its third party marketplace sellers sold to U.S. consumers, often referred to as gross merchandise value or GMV, increased 18.8% to $378.95 billion last year from $319.10 billion in 2020, Digital Commerce 360 estimates. ^[9]
As a result of that abovemarket growth, Amazon and its third party merchants represented 43.5% of digital spending in the U.S. in 2021 vs. 41.8% in 2020. ^[9]
Overall market Ecommerce sales hit $257.62 billion in Q4, up 9.2% from $235.96 billion for the same period in the prior year, according to Commerce Department data. ^[9]
Online travel agencies offering customers ‘a one stop shop’ are expected to own 41% of the online digital travel market by 2020. ^[1]
The online travel market forecast of $756 billion during 2019 is anticipated to grow by 8% and hit $817 billion by 2020. ^[1]
Overall the online travel booking market share makes up 63% of the $1.2 trillion the travel industry generates every year. ^[1]
Conversion rates on mobile are barely achieving 0.7% whereas desktop travel bookers are converting at around 2.4%, perhaps a missed opportunity within the market. ^[1]
10% market growth on average every year since 2014 to 2019. ^[1]
14% was the largest market growth from 2016 to 2017. ^[1]
6% was the lowest market growth year on year between 2014 to 2015. ^[1]
By 2020 it’s expected that online sales will rise above the $800 billion mark, meaning there will have been a massive 57% market growth increase since 2014. ^[1]
Mobile has gradually increased its market share of overall online travel bookings, but almost 80% still prefer to book using a desktop or laptop. ^[1]
Onestop shop online travel agencies allowing customers to research, book and manage their trips in one place are expected to own 41% of the online digital travel market by 2020. ^[1]
In 2018 direct online bookings were 66.7%, with agents and affiliates at 24.3% and marketplace bookings at 9.1%. ^[1]
Two thirds of the travel market (66%). ^[1]

Digital Sales Room Adoption Statistics

The adoption of digital signage solutions is on a steady rise, with 60% of enterprises without digital signage in their stores planning to invest in the technology within the next two years. ^[0]

Digital Sales Room Latest Statistics

The Gartner Future of Sales 2025 report predicts that by 2025, 80% of B2B sales interactions between suppliers and buyers will occur in digital channels. ^[10]
Gartner research shows buyers typically only spend 17% of their time meeting with potential suppliers when considering a purchase. ^[10]
70% of Americans say they’ve have seen a digital display in the past month 52% say they’ve seen a digital sign in the past week. ^[2]
47% remember seeing a specific ad or message. ^[2]
Recall jumps to 55% when talking about outdoor digital billboards. ^[2]
80% of shoppers say they have entered a store because a digital sign caught their interest. ^[2]
90% of the information transmitted to the brain is visual 30% of the brain’s cortex is devoted to processing visual information Only 8% of the brain processes touch and 3% processes hearing Our brains process visual information 60,000x. ^[2]
People can remember a group of over 2000 pictures over a period of several days with 90% accuracy. ^[2]
After three days, people retain 65% of visually presented information. ^[2]
People retain only 10 20% of written or spoken info after three days. ^[2]
Presentations that use visual aids are 43% more persuasive than those that don’t 68% of US customer signage. ^[2]
reflects the quality of business and its products Digital signage increases brand awareness by 47.7%. ^[2]
Over 25% of US companies place a high priority on “multichannel campaign management”, which includes digital signage campaigns 50% of communications professionals use digital signage as a channel. ^[2]
19% of viewers made an unplanned purchase of something promoted digitally in a retail setting In restaurants, the number of unplanned purchases jumps to 80% 4 out of 5 brands noticed a 33% increase in sales after adopting digital signage. ^[2]
Adding a single on premise sign adds an average of 4.75% in annual sales revenue. ^[2]
Companies that communicate effectively are 4x more likely to report high levels of employee engagement Companies with higher levels of engagement report better financial results and higher employee retention. ^[2]
Disengaged employees are 12x more likely to leave their job within the current year. ^[2]
Higher workplace engagement leads to 37% lower absenteeism. ^[2]
41% fewer safety incidents 41% fewer quality defects. ^[2]
Employees who feel valued are 60% more motivated to work harder Almost 1/3 of employees. ^[2]
Employees who think their managers can name their strengths are 71% more likely to feel both engaged and energized at work. ^[2]
47% of employees say they don’t know what their company’s core values are. ^[2]
50% of employees who say that their superiors sharing information positively impacts their productivity and motivation 75% of employees say they would stay longer at a company that listens to and addresses their concerns 86% of new professionals and. ^[2]
63% of workers say sustainability is a key factor when considering working for a company. ^[2]
In fact, nearly 90% of B2B decisionmakers expect the remote digital model to be the “new norm”, with 3 in 4 decisionmakers believing that the new model is as effective when compared to preCOVID. ^[11]
According to research, nearly 40% of UK companies derive all/the majority of their income from B2B activity. ^[11]
A further 42% are blended businesses, with some of their income coming from B2B partnerships. ^[11]
Revenue wise, this means that B2B accounts for £1.7 trillion (44%). ^[11]
Fewer than 25% of B2B buyers in the UK ever want to interact with reps in person again even after the pandemic ends. ^[11]
The vast majority (96%). ^[11]
Despite the idea that big ticket sales require human contact, 20% of B2B buyers said they’d be willing to spend more than $500,000. ^[11]
A small percentage would also spend more than $1 million in a fully remote/digital sales model. ^[11]
Just 16% of B2B sales departments in the UK have a faceto face team that communicates with buyers in person. ^[11]
That’s a figure that rose from 54% at the start of the pandemic to 83% in February 2021. ^[11]
Despite the obvious omnichannel approach that modern buyers are using, our own research – based on responses from 268 UK sales professionals shows that just 20% of UK B2B sales reps use a multi channel approach to engage with new prospects. ^[11]
More than half (51%). ^[11]
More than 80% of UK B2B sales reps are active or very active on LinkedIn. ^[11]
However, only 21% of UK B2B sales reps have a social selling strategy. ^[11]
This new omnichannel, self serve model is working so well that companies plan to increase budgets by 15% to improve digital sales resources over the next five years. ^[11]
Half of all sales organisations in the UK have responded to the pandemic by increasing their investment in sales tech, with another 52% saying they will grow their investment over the next year. ^[11]
Because 57% of UK sales professionals say technology is important to closing deals, while 38% say it is very important. ^[11]
Some 75% of UK B2B sales organisations increasing their investment in these tools moving forward. ^[11]
According to LinkedIn, the top technologies are Additionally, 52% of UK B2B sales reps have never used digital signatures in their sales process (while only 18% have switched over to digital signatures only). ^[11]
The average sales rep in the UK spent 36% of their time selling products and services just before the pandemic. ^[11]
Today, that number has dropped to 28%. ^[11]
Showpad polled UK B2B buyers and identified the five most important qualities UK sales reps should have include Helpful and informative (71%). ^[11]
Ability to prove cost savings (67%). ^[11]
While more than a third (40%) of UK respondents say that their buying process has remained the same over the past 12 months, more than half (53%). ^[11]
In fact, almost a fifth (16%). ^[11]
One of the best ways to support buyers through the purchase process is to provide timely responses to sales inquiries, which 72% of UK B2B buyers rated as very or extremely important. ^[11]
But guess what 34% of UK sales reps reply to prospects the following work day. ^[11]
Another 37% say not enough information is applicable to their direct purchase, and 29% said the information they did find didn’t prove ROI. ^[11]
86% of buyers find it overwhelming when provided with more than 10 pieces of sales content. ^[11]
Another 42% are overwhelmed with more than five!. ^[11]
According to data from Statista, five of the most important factors UK B2B buyers look for when making a purchase are Price (32%) Reputation (25%) Payment terms (25%) Product or service expertise (21%). ^[11]
Ability to customize the product or solution (20%). ^[11]
At 25%, payment options are a big deal for B2B buyers in the UK. ^[11]
According to TreviPay, 9 out of 10 B2B buyers research the payment options. ^[11]
On top of that, 74% of B2B buyers would make a purchase with a competitor if their existing vendor couldn’t keep up with their buying expectations. ^[11]
Considering 48% of B2B buyers don’t complete a purchase because their preferred payment method wasn’t an option, you want to personalize the buying experience as much as possible. ^[11]
82% of B2B buyers are more likely to choose a vendor if a vendor offers invoicing at checkout with 30day, 60day or 90. ^[11]
56% of B2B buyers place a high priority on custom pricing. ^[11]
77% of B2B buyers say before they can purchase an item, it takes more than a day to be onboarded by the vendor. ^[11]
We project 9.9% average annual growth, with the wellness economy reaching nearly $7.0 trillion in 2025. ^[3]
The wellness economy represented 5.1% of global economic output in 2020. ^[3]
The pandemic has created a major shift in the construction and real estate industry toward wellness, and in 2020, wellness real estate continued to grow by over 22%, even as overall construction output shrank by 2.5%. ^[3]
Wellness real estate represented about 2.4% of global annual construction output in 2020. ^[3]
GWI estimates that the sales price premiums for wellness residential developments average 10 25% over conventional residential developments. ^[3]
Mindful movement was growing the fastest prior to 2020 (+14.7% from 20182019) and shrank the least during the pandemic . ^[3]
% from 20192020), as millions turned to yoga for at home exercise and stress reduction. ^[3]
Fitness technology exploded in 2020 (+29.1% growth). ^[3]
It grew by 7.2% during the pandemic, reaching $131 billion in 2020. ^[3]
GWI estimates that only 10% of the world’s workers have access to workplace wellness programs and services, mostly concentrated in North America and Europe. ^[3]
GWI estimates that workforce unwellness may cost the global economy 10 15% of economic output every year. ^[3]
International wellness tourists on average spent $1,601 per trip in 2020, 35% more than the typical international tourist. ^[3]
Domestic wellness tourists spent $619 per trip, 177% more than the average domestic tourist. ^[3]
Secondary wellness travelers accounted for 92% of wellness trips and 90% of wellness tourism expenditures in 2020. ^[3]
Prior to 2020, spa revenues were growing by 8.7% annually. ^[3]
Spas were hit hard by the COVID19 pandemic, and the sector shrank by 38.6% from 2019. ^[3]
There are an estimated 34,099 thermal/mineral springs establishments operating in 130 countries. ^[3]
The thermal/mineral springs industry is heavily concentrated in Asia Pacific and Europe, which together accounted for 96% of industry revenues and 94% of establishments in 2020. ^[3]
Spending in this sector grew by 4.5% in 2020, due to many governments and healthcare systems ramping up their public health/prevention expenditures during the pandemic. ^[3]
Email collection forms were the most successful at converting viewers, with a 15% conversion rate in 2020. ^[4]
Events placed at the beginning of videos perform the best, with a conversion rate of 12.7%. ^[4]
3.5% of ecommerce website visits via mobile are converted into purchases, compared to 3.9% on desktop. ^[4]
Email visitors are the most likely to convert on forms — and people coming from search advertisements are the least likely. ^[4]
The highest bounce rates are on social (45%) followed by direct (44%). ^[4]
Almost 25% of companies invest in mobile optimization as a top SEO tactic. ^[4]
Our consumer sentiment surveys, conducted in April, show declines in purchase intent of 70 to80 percent in offline and 30 to 40 percent in online in Europe and North America, even in countries that haven’t been under full lockdown. ^[12]
In China, the return of offline traffic has been gradual, with 74 percent of Chinese consumers saying they avoided shopping malls in the two weeks after stores reopened. ^[12]
We expect the online share of fashion and apparel in Europe and North America to increase by 20 to 40 percent during the next 6 to 12 months. ^[12]
In April, traffic to the top 100 fashion brands’ owned websites rose by 45 percent in Europe. ^[12]
The value of excess inventory from spring/summer 2020 collections is estimated at €140 billion to €160 billion worldwide . ^[12]
Personalization has helped several industry players achieve 20 to 30 percent increases in customer lifetime value across high. ^[12]
The process of online travel booking has moved firmly into the 21st century, with an estimated $817 billion worth of online bookings by 2020. ^[5]
An estimated 700 million people will make a booking online by 2024 83% of US adults want to book their trips online. ^[5]
72% of mobile bookings happen within 48 hours of last minute Google searches that include the words ‘tonight’ and ‘today’ 82% of all travel bookings around the world took place without human interaction in 2018. ^[5]
70% of all customers do their research on a smartphone. ^[5]
Of the 148 million online travel bookings in 2018, 82% occurred without any human interaction, via a mobile app or website. ^[5]
Mobile conversion rates are an abysmal 0.7%, compared to 2.4% for desktop conversion rates. ^[5]
Many hotels report conversion rates of around 2.2% for online sales, suggesting that mobile conversions are lagging far behind. ^[5]
Approximately 80% of all digital travel sales occur online, and 60% of people say their digital travel booking is their most expensive online purchase. ^[5]
One of the most telling statistics is that 90% of all travelers expect a personalized experience when they book a hotel. ^[5]
Current statistics indicate that over 90% of travelers will do their research online, and 82% will end up making their booking online as well. ^[5]
Most people who do their online travel research will do it on the desktop site, as only 23% of leisure travelers believe they can get the same hotel or flight deal on mobile, compared to desktop. ^[5]
Interestingly, the people who book their activities ahead of their trip will spend more on accommodation (47%) and travel (81%). ^[5]
TripAdvisor reported 224 million visits in one month alone and found that around 80% of all travelers will spend around four weeks researching a destination. ^[5]
More and more travelers are also becoming more conscious of their choices, with 55% saying they want to make sustainable travel choices. ^[5]
Another study showed that 70% of global travelers say they’d be more likely to book a hotel if they knew it was sustainable and eco. ^[5]
Approximately 72% of new customers won’t make a booking without doing some form of research, which often includes reading other reviews. ^[5]
15% of customers don’t trust businesses that don’t have reviews, while only 6% of people say they don’t trust customer reviews. ^[5]
Only 22% of people will leave a review without being asked, and this number shoots up to 80% when customers get encouraged by the company to leave feedback. ^[5]
Statistics show that an average of 95% of reviews will be positive, and only 5% negative. ^[5]
Almost 80% of users in the United States still prefer to use their desktop or laptop when making a booking. ^[5]
These statistics repeat all over the world; in France, 33% of travelers book using mobile, Germany 15%, and 25% in the UK. ^[5]
48% of US smartphone users will use their phones exclusively when planning and researching their trip. ^[5]
Some companies reported an increase from 41% to 60% of total bookings coming from mobile after the introduction of an app. ^[5]
Around 50% of users delete the travel app within a month of being downloaded. ^[5]
Although travel agencies can save travelers up to $452 and four hours of planning time per trip, only 24.3% of Americans use physical agencies to book their holiday. ^[5]
34% are happy to book their trip with an agent, and 60% are happy to pay more as long as they get the expertise they expect. ^[5]
The tourism industry landscape in 2020 is markedly different from last year, and 2021 will likely be drastically different as well. ^[5]
Guests that interacted with Rose spent up to 30% more money than similar guests who didn’t. ^[5]
Statistics show that over 70% of all travelers want to contribute to sustainable tourism, but experience several barriers to going through with their ideals. ^[5]
Many hotels worry that undertaking sustainable projects may impact their bottom line, but 67% of high income travelers say that they’d rather spend money on experiences than a better hotel room. ^[5]
Statistics show that over 90% of travelers want personalized online experiences. ^[5]
Currently, 77% of US airports and 71% of airlines have R&D projects in the works. ^[5]
43% of global shoppers research products online via social networks. ^[13]
Ecommerce will make up 22% of global retail sales by 2024. ^[13]
22% of global retail sales will be thanks to ecommerce by 2024. ^[13]
To give context to this growth, 14.1% of global retail sales were ecommerce purchases in 2019. ^[13]
The increased implementation of omnichannel strategies, and Q2 of 2019 already had a 4.2% increase over Q1. ^[13]
With over 70% revenue growth from 2019, this statistic tells us more consumers are looking to make more buying decisions online. ^[13]
Ecommerce accounts for close to 11% of all retail sales in the U.S. ^[13]
11% may initially feel small when you consider how large the topic of ecommerce has become in recent years. ^[13]
Over 75% of people are shopping at least once a month online. ^[13]
As the need for convenience becomes more prominent for consumers, it makes sense that over 75% of them are shopping online at least once a month. ^[13]
Customer average conversion rates hover between 2.7%–3.2%. ^[13]
In B2C ecommerce, average conversion rates hovered between 2.7% and 3.2% between late 2018 into early 2019. ^[13]
The highest peak, 3.2%, took place during Q4, a popular time for holiday shopping. ^[13]
94% of Chinese users use mobile payments, while only 45% of Americans will. ^[13]
With WeChat Pay leading the world in mobile payment platforms, it makes sense that 94% of Chinese users use mobile payments. ^[13]
More notably, only 45% of Americans look to mobile transactions. ^[13]
Conversion rates peak to 6.1% during Thanksgiving–Cyber Monday!. ^[13]
If you needed another reason to believe that the holiday season is a revenue driver, read this conversion rates peak at 6.1% on desktop between Thanksgiving and Cyber Monday. ^[13]
For smartphone purchases, 3.2%, and for tablet purchases, 5.5%. ^[13]
Throughout the entire holiday season, conversion rates peak at 4.7%. ^[13]
42% of holiday shoppers research online and buy online, while 23% will buy in. ^[13]
However, in a recent study, a majority of the consumers interviewed completed research and ultimately converted online , whereas only 23% ended up buying products in. ^[13]
Let’s start with the statistic unveiled by BBVA’s CEO Onur Genc during the bank’s Q3 results on October 31st that digital sales across the group now stood at 58.9 percent. ^[14]
Measured by economic value, that equated to 44.8 percent of sales value across the group, in line with the target to surpass the 50 percent threshold in 2020. ^[14]
There are an estimated 12 million – 24 million eCommerce sites across the entire globe, with more and more being created every single day. ^[6]
61% of online consumers in the United States have made a purchase based on recommendations from a blog. ^[6]
59% of Millennials will go to Amazon first when online shopping, making the giant online retailer one of your biggest competitors. ^[6]
By the year 2040, it’s estimated that 95% of all purchases will be through eCommerce. ^[6]
In 2017, Amazon accounted for 44% of all US eCommerce sales. ^[6]
55% of online shoppers tell friends and family when dissatisfied with a product or company. ^[6]
93.5% of global internet users have purchased products online. ^[6]
76% of people prefer to go to a physical store for holiday shopping. ^[6]
Multi step forms in WordPresscan lead to 300% more conversions. ^[6]
The eCommerce industry is growing 23% yearover year, yet 46% of American small businesses still don’t have a website. ^[6]
Globally, credit cards are the preferred method of payment, being used in 53% of transactions, followed by digital payment systems (43%), and debit cards (38%). ^[6]
68% of small businesses don’t have a structured or documented conversion rate optimization strategy. ^[6]
69% of B2B businesses say they expect to stop printing catalogs within 5 years. ^[6]
32% of online shoppers own at least one connected home device. ^[6]
Only 2.86% of eCommerce website visits convert into a purchase. ^[6]
In the US, 2 in 5 consumers (41%). ^[6]
6 out of 10 American shoppers use self service tools for their concerns including websites (24%), mobile apps (14%),voice response systems and VoIP(13%). ^[6]
Globally, 57% of online shoppers buy from retailers who are overseas. ^[6]
61% of consumers prefer to be contacted by brands via email. ^[6]
58% of the top 1,000 US online retailers send welcome emails. ^[6]
Segmented campaigns toemail subscribersdrive a 760% increase in revenue. ^[6]
Abandoned cart emails have an average open rate of 45%. ^[6]
25% of US shoppers consult social media before buying a gift for friends and family. ^[6]
Online stores with a social media presence have an average of 32% more sales than those that don’t. ^[6]
74% of consumers rely on their social networks to make purchasing decisions. ^[6]
85% of orders from social media sites come from Facebook. ^[6]
Posts with photos get 53% more Likes, 104% more comments, and 84% higher click. ^[6]
75% of Instagram users have taken an action, such as visiting a website, after looking at an Instagram advertising post. ^[6]
Social media posts with 80 characters or less get 66% more engagement. ^[6]
93% of Millennials have compared online deals using a mobile device. ^[6]
40% of all online purchases made during the holiday season are done on smartphones. ^[6]
65% of consumers look up price comparisons on mobile while in a physical store. ^[6]
32% of shoppers changed their minds about purchasing items after checking out product information on their mobile devices within a physical store. ^[6]
82% of Internet users in the United States have used a mobile device to shop online. ^[6]
73% of consumers will switch from a poorly designed mobile site toone that makes purchasing easier. ^[6]
53% of smartphone and tablet owners will shop on company. ^[6]
People who have a negative experience in your mobile store are 62% less likely to purchase from you in the future. ^[6]
( 90% of the time spent on mobile devices is spent within apps. ^[6]
Making CTA buttons can create a 45% boost in clicks. ^[6]
If page loading times change from 1 second to 3 seconds, bounce rates on mobile sites increase 32%. ^[6]
46.5% of small to mid sized businesses say that offering free shipping increases their profits. ^[6]
If you require account creation during the checkout process, 23% of people will abandon carts immediately. ^[6]
The average cart abandonment rate across all industries is 69.89%. ^[6]
Exit Intent popups have helped recover 53% of abandoning visitors. ^[6]
Slow loading sites increase the abandonment rate by 75%. ^[6]
The product with the highest abandonment rate is clothing (40%), followed by tech (18%), and home products (16%). ^[6]
eCommerce sites can gain a 35% increase in conversion rates with anoptimized checkout design. ^[6]
At the average abandonment rate of nearly 70%, eCommerce sites could be losing a total of $3 billion a year. ^[6]
Mobile has the worst cart abandonment rate of all devices at 78%, followed by tablets (70%), and desktops/laptops (67%). ^[6]
It should see a CAGR of 6.3% between 2024 and 2031, reaching $63.3 billion by 2031. ^[0]
The region also expects the highest growth in digital signage (42%). ^[0]
Growth is slowest in Africa and Australia/New Zealand at 2% and 1%, respectively. ^[0]
More than 67% of digital signage users expect digital outof home advertising to increase in the next two years. ^[0]
33% of users have between 1 and 24 digital signage screens, while 15% use between 15 and 99 screens. ^[0]
Another 12% have 100 to 149 screens, while 8% have between 250 and 999 digital signage screens. ^[0]
Only 9% of users have above 1000 screens in their company or enterprise. ^[0]
80% of brands that use digital signage record an increase in sales, up to 33%, with a greater appeal towards epicurean product purchases as opposed to planned purchases. ^[0]
Digital signage used in public venues has a broader reach, with up to 10% of American residents aged above 12 seeing the content as compared to 41% on Facebook or 43% on the internet. ^[0]
Digital signage improves queue management and reduces perceived wait times by more than 35%. ^[0]
53% of digital signage end users expect to increase their digital signage spend in the next two years. ^[0]
65% of end users plan to increase their digital signage spend on acquiring new displays, while 42% will spend more on content production. ^[0]
51% of endusers place their screens as entirely customerfacing, while 9% have employee facing digital signage screens. ^[0]
For instance, between 2004 and 2010, the cost of deploying and maintaining a hundred node digital signage network for three years decreased by 50%. ^[0]
In fact, 90% of the information transmitted to the brain is visual. ^[0]
Visuals get 94% more views than text. ^[0]
After three days, people retain 65% of visually presented information. ^[0]
Namely, digital signage has an astounding recall rate of 83%. ^[0]
Interestingly, digital signage has a 47.7% effectiveness on brand awareness. ^[0]
Digital displays capture 400% more views than static displays. ^[0]
Indeed, 75% of travelers recall seeing a digital billboard within the past month. ^[0]
Indeed, 56% of internal communication teams are considering increasing the use of digital signage within their organization. ^[0]
50% of communications professionals use digital signage as a channel. ^[0]
Employees who feel appreciated are 60% more inspired to work harder. ^[0]
For example, digital signage enhances internal communication, which leads to 25% higher employee productivity. ^[0]
In fact, companies that communicate effectively are 4x more likely to report high levels of employee engagement. ^[0]
93% of effective communication is nonverbal, while spoken words account for only 7%. ^[0]
Disengaged employees are 12x more likely to leave their job within the current year. ^[0]
In fact, presentations that use visual aids are 43% more persuasive than those that don’t. ^[0]
Truly, 68% of US customer signage reflects the quality of business and its products. ^[0]
Over 25% of US companies place a high priority on “multichannel campaign management”, which includes digital signage campaigns. ^[0]
For example, 47% of employees say they don’t know what their company’s core values are. ^[0]
70% of colleges have installed digital displays on campus. ^[0]
87% of educational institutions, including K 12 schools, have already deployed digital signage systems to streamline communication as well as their lesson plans. ^[0]
100% of colleges and universities with digital signage solutions use the technology for institutional news and announcements. ^[0]
Additionally, 86% use the technology for digital menu boards in dining facilities, while 57% use it for classroom scheduling and emergency notifications. ^[0]
Other common uses include wayfinding (43%), room signs (43%). ^[0]
96% of students say that video increases the learning experience. ^[0]
Applying technology to education helps students to reduce stress (45%), improves confidence (46%) and efficiency (57%), while also helping students to better prepare for class (67%). ^[0]
97% of students prefer to receive information via digital channels rather than from a non. ^[0]
About half of all teachers surveyed (53%). ^[0]
96% of students notice digital signage immediately and can recall its content. ^[0]
Over 40% of schools don’t have instructions for what to do in an emergency posted in their labs and residence, highlighting thedigital signage for emergency messagingdemand in schools. ^[0]
The best live places for reaching consumers with digital signage are grocery stores (28% of American residents), shopping malls (27%), medical offices (20%), and large retail stores (20%). ^[0]
80% of customers choose to enter stores after seeing digital signage. ^[0]
64% of digital signage users cite increased customer engagement as the main benefit of digital signage. ^[0]
57% also say digital signage has helped them improve customer service. ^[0]
43% of retailers consider digital signage important to in store personnel training and see it frequently. ^[0]
84% of retailers believe that digital signage creates more brand awareness compared to traditional channels. ^[0]
Digital signage creates a 46% increase in customer satisfaction. ^[0]
Digital signage bumps up the average purchase amount by 29.5%. ^[0]
It brings about a 32.8% growth in repeat buyers. ^[0]
Digital displays can create a 31.8% upswing in overall sales volumes. ^[0]
75% of respondents agree that sales driven content initiatives like offers and promotions, product advertising, personalized content, and value adds are also most likely to succeed. ^[0]
It has a high impact in that 59% of those who see digital signage content want to learn more about the product or topic. ^[0]
70% of Americans say they saw a digital billboard or some form of digital signage in the past month. ^[0]
Of these, 47% can recall seeing a particular message. ^[0]
71% of consumers feel that advertising on digital signage stands out more as compared to online ads. ^[0]
46% agree that digital signage advertising is more prominent than television ads. ^[0]
Over 40% of buyers say that digital signage can influence their purchasing decision. ^[0]
76% of American consumers enter stores they have never visited simply because of the signage. ^[0]
Similarly, 68% of Americans have paid for a product or service because its signage caught their eye. ^[0]
19% of customers made impulse purchases after seeing digital ads. ^[0]
Customers spend 30% more time browsing products in stores that have deployed digital signage. ^[0]
More than 60% of customers make buyingdecisions at the point of sale. ^[0]
So, implementing digital signage technology can increase footfall by up to 24% in retail stores. ^[0]
70% of hospitals now provide digital communication systems. ^[0]
64% of physicians believe the IoT can help reduce the burden on nurses and doctors. ^[0]
75% of caregivers and patients who view hospital messaging on digital signage systems say that the content enhances the hospital experience and provides helpful health information. ^[0]
78% of patients say they actively seek digital health solutions whenever possible. ^[0]
52% of patients get some health information from digital signage. ^[0]
75% of those viewing a digital sign in the hospital could recall at least one message. ^[0]
83% of patients spend a significant amount of time interacting with a hospital’s digital content. ^[0]
27% of patients found doctors via digital messaging. ^[0]
Clinics using displays often see an increase in business between 15% and 150%. ^[0]
74% of customers in restaurants say an effective menu display is their top priority. ^[0]
73% of diners agree that restaurant technology improves their guest experience. ^[0]
95% of restaurateurs agree that restaurant technology improves their business efficiency. ^[0]
Indeed, digital signage creates an average increase of 3% in margin per transaction. ^[0]
Quick service restaurants using digital menu boards account for up to 20% of the digital signage industry. ^[0]
In fact, 29.5% of restaurant customers say digital menus are more likely to influence their purchase of a product. ^[0]
Nearly 30% of customers find digital menus influential for the purchase of a product. ^[0]
Nonetheless, safety and health communications through channels like digital signage result in reductions of 20% or greater in their injury and illness rates. ^[0]
93% of manufacturers use digital signage when displaying their products intrade shows and exhibitions. ^[0]
In fact, digital signage improves workplace engagement by 22%, leading to 41% fewer quality defects. ^[0]
Over 60% ofbanks use digital signagefor customer communication. ^[0]
75% of the messages conveyed are related to banking, while the remaining 25% are unrelated to banking. ^[0]
In fact, 95% of retail banks are satisfied with their digital signage deployment, citing that the payback period for investing in the technology can be as low as eighteen months. ^[0]
Only 21% of banks produce their digital signage content in. ^[0]
In fact, 70% of banks target their messaging by branch. ^[0]
Digital signage reduces this cost by 76%. ^[0]
Interestingly, there has been a 72% rise in the introduction of technology in Boomer. ^[0]
52.9% of religious organizations use projectors and other forms of digital signage to deliver sermons. ^[0]
46.1% of churches say that using social media is their most effective method of outreach. ^[0]
As demonstrated by these charts from Statistica, the overall percentage of e commerce retail sales in the US shot up in Quarter 2 of 2020, accounting for 16% of sales in the US in Q2 2020. ^[8]
Equally, we have watched the overall percentage of e commerce retail sales in the UK rising to over a third of all retail in the UK in November 2020 and January 2021. ^[8]
Leading the way, Latin America grew 36.7%. ^[8]
We saw less growth in the Middle East & Africa, 19.8%, but this is still a commendable growth rate. ^[8]
84.4% ecommerce for this sector is actually a few % down YOY, but still the lion’s share of e commerce sales this month. ^[8]
On the other hand, department stores, now selling 28.1% online have seen a drop of 15.3% YOY. ^[8]
It’s interesting to see that textile, clothing, and footwear stores are enjoying nearly a third of all online purchases, up 5 9% YOY in September 2021. ^[8]
Both brickandmortar and online sales will benefit from pentup consumer demand, with in store growing 6.3% and ecommerce growing 17.9%.”. ^[8]
Furthermore, the forecast predicts that retail e commerce sales in the US will grow to 23.6% of all sales by 2025, a change of 13.7% YOY, amounting to a total of US $1.648 in sales, the highest prediction yet. ^[8]
UK online retail sales in October 2019 reported yearon year growth of +6.3%. ^[8]
Home was the top performer with +13.6% YoY growth. ^[8]
A recent global Bain & Company survey, conducted with Dynata, found that 92% of B2B buyers prefer virtual sales interactions, up 17 percentage points from our survey in May 2020. ^[15]
More sellers also realize its effectiveness, now at 79% compared with 54%. ^[15]
Roughly 80% of buyers have set their specifications before talking to a sales rep, and about 35% of buyers have a vendor preference before talking to a rep. ^[15]
The result Renewals jumped by 10% to 20%, to new highs. ^[15]
This new structure has reduced the field reps’ travel by 60% and dramatically increased the time they can spend with their most important customers. ^[15]
Digital spending during the holiday centric Q4 increased 9.2% year over year, bringing the total jump in ecommerce for 2021 to 14.2%, according to U.S. Department of Commerce figures released Friday. ^[9]
In preliminary estimates, Digital Commerce 360 expected online sales to rise 14.2% for the year, given the trajectory of the first three quarters of 2021. ^[9]
Consumers spent $870.78 billion online with U.S. merchants last year, up from $762.68 billion in 2020, according to Commerce Department data. ^[9]
Ecommerce’s share of total retail sales remained flat year over year—with roughly $1 in $5 spent coming from digital orders in both 2020 and 2021, according to Digital Commerce 360’s analysis of Commerce Department figures. ^[9]
While 2021’s ecommerce lift of 14.2% is less than half of the recordbreaking 31.8% retailers collectively registered during 2020, it’s on par with pre. ^[9]
In fact, the median online sales growth for the five years leading up to the pandemic was 14.2%, and 2019’s uptick was 14.3%. ^[9]
And when digital revenue in 2021 is compared with 2019, online spending soared by 50.5%. ^[9]
Q1 2021 marked the fourth consecutive quarter with 30% plus ecommerce growth at 39.1%, according to Commerce Department data. ^[9]
Since then, yearover year increases dropped to single digits—9.2% in Q2, 7.0% in Q3 and 9.2% in Q4, according to Commerce Department data. ^[9]
Before 2020, no year had ever increased digital penetration by even two percentage points from the prior 12. ^[9]
Yet when COVID 19 hit the U.S., online’s share of all spending ballooned by 3.6 percentage points to 19.1% in 2020 from 15.5% in 2019. ^[9]
Consumers seem to be sticking with their new online shopping habits, even during lulls in the pandemic, according to Digital Commerce 360’s analysis of Commerce Department data. ^[9]
Digital’s share of total retail sales remained at 19.1% in 2021. ^[9]
Total retail sales through all channels registered an alltime high growth rate in 2021—with a 14.0% yearover year bump, according to a Digital Commerce 360 analysis of Commerce Department data. ^[9]
That record yearover year climb was nearly double the 7.2% growth in 2020 and still far higher than 1999, which claimed the No. 2 spot with 7.3%. ^[9]
Digital Commerce 360 estimates offline sales grew a record 14.0% last year as public health restrictions loosened, vaccinations picked up, and shoppers wanted to get back to shopping for gifts in person. ^[9]
That’s more than five times the 2.6% uptick in 2020 and nearly 2.5 times higher than the second place finisher at 5.7% in 2004. ^[9]
In 2021, offline sales accounted for more than three quarters, or 80.7%, of the overall gains in retail spending, while ecommerce represented the remaining 19.3%, according to a Digital Commerce 360 analysis of Commerce Department data. ^[9]
Digital revenue comprised more than two thirds, or 69.1%, of retail gains while offline spending took the other 30.9%. ^[9]
Meanwhile, online sales in the U.S. grew 14.2%. ^[9]
Additionally, the web giant accounted for more than half—55.4%—of all gains in U.S. ecommerce in 2021, according to Digital Commerce 360. ^[9]
That’s a slowdown from 31.9% yearover year growth for the same quarter in 2020. ^[9]
Online penetration reached 20.4% in Q4, according to a Digital Commerce 360 analysis of Commerce Department data. ^[9]
That’s a drop from 21.1% for the same quarter in 2020 and 17.4% in Q4 2019. ^[9]
Total retail sales reached $1.27 trillion in Q4, up from $1.12 trillion the prior year, according to a Digital Commerce 360 analysis of Commerce Department data. ^[9]
The sizable 13.0% lift is the highest ever recorded rate for the fourth quarter. ^[9]
Sales through all channels increased 9.3% in Q4 2020. ^[9]
Ecommerce accounted for 14.9% of gains in total retail spending in Q4, which is a quarter of the online sector’s 60.1% share of overall growth for the same quarter in 2020. ^[9]
Offline sales grew 14.0% in Q4, which was more than three times higher than the 4.5% registered for the same period in the prior year. ^[9]
70% of travellers research travel on their smartphone. ^[1]
83% of US adults now prefer to book their travel online. ^[1]
33% of consumers say they’ve used a virtual travel assistant to help organise and plan their next trip. ^[1]
Google data shows that travel related searches including ‘tonight’ and ‘today’ have grown by more than 519% in the past five years. ^[1]
45% of UK travellers feel comfortable researching, planning and booking trips to new destinations using only their mobile. ^[1]
72% of mobile bookings happen within 48 hours of last. ^[1]
Millennials prefer to book hotels via travel agencies but 52% browse the hotel’s website for more information. ^[1]
82% of all travel bookings in 2018 were made online via a mobile app or website, without human interaction. ^[1]
15.4% growth in worldwide online travel sales and 10.3% growth in online hotel bookings. ^[1]
Most people (82%). ^[1]
Google data shows that travel related searches which include ‘tonight’ and ‘today’ have grown by more than 519% in the past five years. ^[1]
Mobile conversion for travel bookings is just 0.7% vs. 2.4% for desktop bookings. ^[1]
80.8% of customers abandon their booking on travel websites. ^[1]
Hotels’ average online conversion rate is 2.2%. ^[1]
Online travel bookings make up 27% of all online spending. ^[1]
More and more consumers are booking travel breaks last minute using their smartphone, with Google trends showing a massive 519% increase in travel related searches whereby people are including the phrases “tonight” and “today”. ^[1]
Meaning that only 0.27% of the worlds online spending is generated from the travel industry. ^[1]
90% of people do all their holiday research online, whereas only 80% of people book online. ^[1]
51% of US travellers said that once they decide on a trip, they will spend less than one week to research. ^[1]
31% of hotel and accommodation searches began on search engines in 2018, this was an increase of 23% in 2017. ^[1]
23% of travellers going on a trip for leisure are confident they’ll find the same flight or hotel details on mobile compared to desktop. ^[1]
80% of all travellers spend up to 4 weeks on TripAdvisor reading other traveller reviews and researching a destination. ^[1]
Meanwhile, the other half (51%). ^[1]
The survey found only 23% of leisure travellers were happy that they would find the same hotel or flight deals using a mobile compared to desktop. ^[1]
TripAdvisor claims 80% of all travellers will spend around four weeks researching a destination, taking the time to read reviews and hunting for unique travel tips to make their trip even better before booking. ^[1]
Given that 90% of travellers say they are influenced by reviews online, it’s clear that TripAdvisor still leads the way. ^[1]
55% of travellers across the world are now more determined to make sustainable travel choices than they were previously. ^[1]
70% of global travellers would be more likely to book their accommodation if they knew it was eco. ^[1]
This education has resulted in over half of travellers (55%). ^[1]
Holiday companies should certainly look to maximise this consumer behaviour and highlight green credentials on their websites, considering 70% of travellers say they would be more likely to book a hotel if they knew it was environmentally friendly. ^[1]
80% of customers who get asked to leave a review will do so. ^[1]
22% of people who write an online review will do so without being asked. ^[1]
54% of guests have experience in writing and submitting one review in the last year. ^[1]
95% of traveller reviews on average will be positive. ^[1]
72% of new customers won’t book until they have spent time reading other traveller reviews. ^[1]
15% of customers don’t trust businesses without reviews. ^[1]
6% of consumers don’t trust online customer reviews. ^[1]
Google users are most active & contribute to 57.5% of all reviews online. ^[1]
The online travel sector continues to see substantial year on year growth since 2014, with an average of 10% increase every year. ^[1]
48% of US smartphone users are happy to plan, research and book their trip to a new destination just using their mobile phone. ^[1]
87% of travellers rated the mobile experience on Booking.com number one for experience, in the travel industry. ^[1]
33% of all French travellers book using a mobile device, this drops to 15% in Germany, 21% in the US, and 25% in the UK. ^[1]
55% of travellers believe they must review many travel resources before booking. ^[1]
63% prefer to read reviews, view pictures and book online all on the same website. ^[1]
60% rise of mobile travel bookings is expected by 2021. ^[1]
Mobile travel booking statistics show that 21% of US travellers book their travel with a smartphone. ^[1]
27% of users prefer to book using a mobile app. ^[1]
39% of travellers preferred how quick it was to book via an app. ^[1]
30% enjoyed the extra functionality apps provided, combined with receiving useful updates. ^[1]
79% liked price alert notifications which added value to their booking experience. ^[1]
Travel companies with an app will get 60% of their bookings via mobile devices, up 41% from last year. ^[1]
50% of all travel apps are deleted within a month of being downloaded. ^[1]
Particularly with regard to receiving price notifications, 79% of people liked this feature the most when using travel apps. ^[1]
34% of millennial travellers are increasingly turning to travel agents. ^[1]
60% of millennials are happy to pay more for a travel agent’s advice. ^[1]
60% of millennials are happy to pay more for the knowledge travel agents provide and the advice they offer about a destination. ^[1]
30% of hotel guests spend more when they’ve used a Chatbot vs. those who didn’t. ^[1]
67% of high income travellers would prefer to spend their money on experiences rather than a better hotel room. ^[1]
69% of travellers have used voice search while researching a trip. ^[1]
77% of airports and 71% of airlines will be introducing R&D in biometric ID management in the next five years. ^[1]
73% of travellers intend to stay in an environmentally friendly accommodation in the next year. ^[1]
The Cosmopolitan Hotel in Las Vegas found that guests who interacted and text its Chatbot, Rose, spent up to 30% more money than those who didn’t. ^[1]
74% of all travellers intend to stay in eco friendly accommodation in the next year. ^[1]

I know you want to use Digital Sales Room Software, thus we made this list of best Digital Sales Room Software. We also wrote about how to learn Digital Sales Room Software and how to install Digital Sales Room Software. Recently we wrote how to uninstall Digital Sales Room Software for newbie users. Don’t forgot to check latest Digital Sales Room statistics of 2024.

Reference

mvixdigitalsignage – https://mvixdigitalsignage.com/blog/digital-signage-statistics-infographic/.
condorferries – https://www.condorferries.co.uk/online-travel-booking-statistics.
visix – https://www.visix.com/resources/blog/40-digital-signage-statistics-that-prove-it-works/.
globalwellnessinstitute – https://globalwellnessinstitute.org/press-room/statistics-and-facts/.
hubspot – https://www.hubspot.com/marketing-statistics.
stratosjets – https://www.stratosjets.com/blog/online-travel-statistics/.
wpforms – https://wpforms.com/ecommerce-statistics/.
bls – https://www.bls.gov/ooh/management/advertising-promotions-and-marketing-managers.htm.
smartinsights – https://www.smartinsights.com/digital-marketing-strategy/online-retail-sales-growth/.
digitalcommerce360 – https://www.digitalcommerce360.com/article/us-ecommerce-sales/.
gartner – https://www.gartner.com/smarterwithgartner/future-of-sales-2025-why-b2b-sales-needs-a-digital-first-approach.
getaccept – https://www.getaccept.com/blog/uk-b2b-sales-statistics.
mckinsey – https://www.mckinsey.com/industries/retail/our-insights/fashions-digital-transformation-now-or-never.
bigcommerce – https://www.bigcommerce.com/blog/online-shopping-statistics/.
bbva – https://www.bbva.com/en/how-bbva-built-a-snowball-to-increase-digital-sales-in-spain-by-a-factor-of-nine/.
bain – https://www.bain.com/insights/virtual-selling-has-become-simply-selling/.

How Useful is Digital Sales Room

At its core, a digital sales room is essentially a virtual space where sales presentations, product demonstrations, and negotiations take place. This platform allows sales professionals to showcase their products or services, share important information, and communicate with clients without the need for in-person meetings. With the click of a button, buyers can access all the necessary information they need to make a purchase decision right from the comfort of their own home or office.

One of the biggest advantages of digital sales rooms is the convenience they offer. By eliminating the need for face-to-face meetings, companies can save time and resources that would have been spent on travel and accommodation costs. This not only benefits the sales team but also allows clients to engage with the buying process at their own pace, at a time and place that suits them best.

Moreover, digital sales rooms provide a more organized and structured approach to sales interactions. With all the necessary documents, presentations, and communication channels in one centralized platform, both sales professionals and clients can easily access and track progress. This not only enhances communication and collaboration but also ensures that nothing falls through the cracks during the sales process.

In addition to streamlining the sales process, digital sales rooms also offer a more personalized experience for clients. Sales professionals can customize presentations and recommendations based on the client’s preferences and needs, creating a tailored experience that can significantly increase the likelihood of closing a deal. This level of personalization is harder to achieve in traditional face-to-face meetings where time constraints and distractions can hinder effective communication.

Furthermore, digital sales rooms also offer a level playing field for both buyers and sellers. In a virtual environment, sales professionals can focus on presenting the value of their products or services without being swayed by external factors such as appearance or charisma. This allows for a more honest and transparent sales process where the focus is solely on the needs and requirements of the client.

However, as useful as digital sales rooms may be, they are not without their challenges. One of the biggest drawbacks of virtual sales interactions is the lack of personal connection that face-to-face meetings offer. Building trust and fostering relationships with clients can be more challenging in a digital environment where interactions are limited to screens and keyboards.

Overall, it is evident that digital sales rooms have revolutionized the way sales teams engage with clients and conduct business. While they offer unmatched convenience, organization, and personalization, they do come with their own set of challenges. Ultimately, the key lies in striking a balance between the convenience of digital sales rooms and the importance of forging meaningful connections with clients.

In Conclusion

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Digital Sales Room Statistics 2024 – Everything You Need to Know