Donor Prospect Research Statistics 2024 – Everything You Need to Know

Are you looking to add Donor Prospect Research to your arsenal of tools? Maybe for your business or personal use only, whatever it is – it’s always a good idea to know more about the most important Donor Prospect Research statistics of 2024.

My team and I scanned the entire web and collected all the most useful Donor Prospect Research stats on this page. You don’t need to check any other resource on the web for any Donor Prospect Research statistics. All are here only 🙂

How much of an impact will Donor Prospect Research have on your day-to-day? or the day-to-day of your business? Should you invest in Donor Prospect Research? We will answer all your Donor Prospect Research related questions here.

Please read the page carefully and don’t miss any word. 🙂

Best Donor Prospect Research Statistics

☰ Use “CTRL+F” to quickly find statistics. There are total 60 Donor Prospect Research Statistics on this page 🙂

Donor Prospect Research Market Statistics

  • 2018 Benchmark Report] Email based marketing and promotional campaigns generated 28% of all online nonprofit revenue in 2017. [0]

Donor Prospect Research Software Statistics

  • 96% of employees have a strong preference for their company to match donations made directly to a nonprofit rather than only matching donations through a workplace giving software platform. [0]

Donor Prospect Research Latest Statistics

  • + million are 17 times more likely to give philanthropically than the average person. [1]
  • Plus, donors that make substantial political contributions are 14 times more likely to make a charitable donation than the average person. [1]
  • Faith Based Organizations9Churches, mosques, synagogues, and other places of worship can pinpoint the people in attendance at services who are likely to contribute major gifts. [1]
  • a donor who has made a gift of $100k+ to a nonprofit organization is 32 times more likely to donate charitably than the average person. [1]
  • A single lifetime FEC gift of $250 puts your constituent into the top 6% of the US population. [1]
  • What’s more, a single lifetime FEC gift of $1,000 puts your constituent into the top one tenth of one percent. [1]
  • Research has shown that an individual that owns $2+ million worth of real estate is 17 times more likely to give philanthropically than the average person. [1]
  • Why We Love This Prospect Research Provider DonorSearch analyzes philanthropy first, enabling them to find 30% more qualified donors for your nonprofit. [2]
  • For instance, Greenpeace retained 64 at risk donors in a single month after using Dataro to predict who would be the most likely to lapse, resulting in an extra $23,040 for their mission Plus, Dataro is an accessible choice for organizations of all sizes. [2]
  • Overall giving grew 4.1% over the past year, the 6th consecutive year of growth. [0]
  • Online giving grew by 12.1% over the past year. [0]
  • 45% of worldwide donors are enrolled in a monthly giving program. [0]
  • 41% of worldwide donors give in response to natural disasters. [0]
  • Missions related to international affairs experienced a 19.2% increase in overall donations over the past year. [0]
  • 31% of offlineonly firsttime donors are retained for over a year, versus 25% of onlineonly first. [0]
  • 30% of annual giving happens in December, with about 10% of all annual donations coming in the last three days of the year. [0]
  • 31% of worldwide donors give to organizations located outside of their country of residence. [0]
  • 67% of worldwide donors also choose to volunteer locally in their communities, and 56% regularly attend fundraising events. [0]
  • Overall online revenue increased by 23% over the past year, up from 15%. [0]
  • Online donations to environmental and human rights related missions grew the most, 34% and 37% respectively. [0]
  • 38% of online donors who made a gift in 2016 made another gift to that nonprofit the next year. [0]
  • Revenue from individual online gifts grew by 19% over the past year. [0]
  • Online monthly giving revenue grew by 40% as recurring donation options become increasingly popular with online donors. [0]
  • Online donation pages had an average conversion rate of 8% on mobile devices last year, but the number of transactions completed through mobile devices increased by 50%. [0]
  • The number of donations completed through desktop browsersdecreasedby 10%. [0]
  • The share of desktop based trafficdecreasedby 9% over the previous year. [0]
  • Between 2013 and 2017, giving increased by more than 15% for 6 out of 10 companies. [0]
  • 40% of Fortune 500 companies offer volunteer grant programs. [0]
  • 65% of companies surveyed provided employees with paid release time volunteer programs in 2017. [0]
  • Microsoft is the largest contributor of corporate philanthropy funds, with a 65% employee participation rate for annual giving campaigns. [0]
  • However, an estimated $6 – $10 billion in matching gift funds goes unclaimed every year. [0]
  • Only 12% of total corporate cash donations to nonprofits are made through matching gift programs. [0]
  • Only 1.31% of individual contributions made to the average nonprofit are matched. [0]
  • Instagram was the fastest growing social media platform for nonprofits in 2017, with a 44% increase in followers. [0]
  • Fundraising email response rates have seen a 9% decline, and click through rates fell to .42% in 2017. [0]
  • Wisely’s machine learning models also help to eliminate bias by expanding focus beyond the top 10 20% of donors in the database. [3]
  • Machine generated prospect data can only reach 70% accuracy, so DonorSearch manually reviews results to return a 90% accuracy rate — the highest in the industry. [4]
  • Did you know that owning $2 million in real estate statistically makes a person 17 times more likely to give to charity?. [4]
  • Apr 2024 Research & Reports Charitable Giving in 2021 Increased 2.7% over Unprecedented 2020 Levels 31 Mar 2024 Tools & Templates Chapter Leader Resource Guide Important Dates and Deadlines Want The Latest AFP & Fundraising News Delivered To Your Inbox?. [5]
  • The projected percent change in employment from 2020 to 2030. [6]
  • The average growth rate for all occupations is 8 percent. [6]
  • The percent change of employment for each occupation from 2020 to 2030. [6]
  • Employment of phlebotomists is projected to grow 22 percent from 2020 to 2030, much faster than the average for all occupations. [7]
  • Donors who have contributed between $5,000 and $10,000 to an organization are 5 times more likely to make a donation elsewhere than the average person. [8]
  • Donors who have contributed $100,000 or more are 32 times more likely to donate elsewhere. [8]
  • Since roughly 60% 80% of your donations will come from major donors, it’s critical that you find supporters who are passionate about your cause and willing to give large contributions. [8]
  • People who own $2 million or more in real estate are 17 times more likely to donate to your nonprofit than the average person. [8]
  • Over 70% of first time donors never make another gift!. [9]
  • And less than 25% of those donors notify the organizations about their gift. [10]
  • In a Giving USA study, more than 50% of planned gift donors reported they had given to those organizations for more than 20 years. [10]
  • DonorSearch found that individuals who have given more than $2,500 to political campaigns are 14 times more likely to make a charitable donation in the future. [10]
  • People aged 44 and older represent more than 75% of the wills made on FreeWill. [10]
  • People aged 45 to 64 make the most bequests (25% of all bequests). [10]
  • Men are less likely than women to make wills (45%) and bequests (46%). [10]
  • However, the dollar value of their bequests is higher, making up 60% of all bequest value. [10]
  • They made up over half of all bequests on FreeWill, but only represented 41% of all willmakers. [10]
  • While only 20% of willmakers on our platform did not have children, they made 48% of all bequests. [10]
  • Pets Pet owners are 70% more likely to make bequests, but those amounts are a little lower than non. [10]

I know you want to use Donor Prospect Research Software, thus we made this list of best Donor Prospect Research Software. We also wrote about how to learn Donor Prospect Research Software and how to install Donor Prospect Research Software. Recently we wrote how to uninstall Donor Prospect Research Software for newbie users. Don’t forgot to check latest Donor Prospect Research statistics of 2024.

Reference


  1. doublethedonation – https://doublethedonation.com/tips/matching-grant-resources/nonprofit-fundraising-statistics/.
  2. donorsearch – https://www.donorsearch.net/prospect-research-ultimate-guide/.
  3. doublethedonation – https://doublethedonation.com/tips/nonprofit-software-and-resources/prospect-research-tools/.
  4. fundraisewisely – https://fundraisewisely.com/wiselys-prospect-research-primer-everything-you-need-to-know/.
  5. snowballfundraising – https://snowballfundraising.com/top-donor-prospect-research-software/.
  6. afpglobal – https://afpglobal.org/five-ways-prospect-research-can-boost-fundraising-events.
  7. bls – https://www.bls.gov/ooh/business-and-financial/market-research-analysts.htm.
  8. bls – https://www.bls.gov/ooh/healthcare/phlebotomists.htm.
  9. onecause – https://www.onecause.com/blog/identifying-major-donors-top-strategies-tools/.
  10. lapafundraising – https://lapafundraising.com/prospect-research/.
  11. freewill – https://resources.freewill.com/planned-giving-prospects.

How Useful is Donor Prospect Research

One of the main advantages of donor prospect research is that it allows organizations to prioritize their fundraising efforts. By identifying potential donors who have the means and willingness to give, organizations can focus their time and resources on cultivating those relationships. This targeted approach can lead to more successful fundraising campaigns and help organizations reach their financial goals more efficiently.

In addition, donor prospect research can provide valuable insights that help organizations build stronger connections with donors. By understanding donors’ interests and values, organizations can tailor their messaging and outreach efforts to resonate with donors on a more personal level. This can lead to deeper engagement with donors, increased loyalty, and potentially larger donations over time.

Furthermore, donor prospect research can help organizations identify major gift prospects. By analyzing donors’ giving histories and wealth indicators, organizations can pinpoint individuals who have the capacity to make significant donations. Cultivating relationships with these major gift prospects can have a transformative impact on an organization’s fundraising efforts, helping to unlock larger gifts that can significantly advance the organization’s mission.

However, it is important to acknowledge that donor prospect research has its limitations. While it can provide valuable insights, it is not a foolproof method for predicting donor behavior. Donors are individuals with their own unique motivations and priorities, and research can only provide a snapshot of their potential interest in giving. Organizations must supplement donor prospect research with strong relationship-building efforts and personalized stewardship to truly engage donors and inspire their support.

There are also ethical considerations to keep in mind when conducting donor prospect research. Organizations must be transparent with donors about the information they collect and how it will be used. Respecting donors’ privacy and preferences is essential to maintaining trust and fostering positive relationships with donors. Organizations must also ensure that they are compliant with data protection laws and best practices in order to protect donors’ information and safeguard their trust.

In conclusion, donor prospect research is a valuable tool that can help organizations better understand and engage potential donors. By leveraging data and insights to inform their fundraising strategies, organizations can optimize their efforts, increase their fundraising success, and deepen relationships with donors. However, donor prospect research is just one piece of the fundraising puzzle, and organizations must supplement it with strong relationship-building efforts, ethical practices, and personalized stewardship in order to truly maximize their fundraising potential.

In Conclusion

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