E-Commerce Data Integration Statistics 2024 - Everything You Need to Know

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Best E-Commerce Data Integration Statistics

Best E-Commerce Data Integration Statistics

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E-Commerce Data Integration Benefits Statistics

One of the major benefits of personalization is that it can help increase a businesses’ profits by 15%. ^[0]

E-Commerce Data Integration Market Statistics

Ecommerce Statistic #15 Nearly half of online shoppers simply head straight to a large ecommerce marketplace. ^[1]
The ecommerce marketplace is also bolstering globalism with 57% of online shoppers having made a purchase from an overseas retailer. ^[0]
With nearly half of American B2B businesses offering their full product line online, it’s no surprise that B2B was expected to generate $7.6 trillion in 2017, dwarfing the B2C market of an estimated $2.4 trillion. ^[0]
In emerging markets, such as Southeast Asia, social shopping accounts for 30% of all online sales. ^[0]
According to a 2017 survey by Square and Mercury Analytics on US business owners, common channels where brands sell their products and services include Brickandmortar shop (56%) Website (34%) Pop up shops, events, and markets (26%). ^[0]
According to Digital Commerce 360 , in 2021, online sales on B2B ecommerce sites, log in portals and marketplaces increased 17.8% to $1.63 trillion. ^[2]
Not only that, but 15% of US buyers and 20% of UK buyers make their purchases through Amazon Business and that’s just one of many third. ^[2]
In response, 55% of 2020 B2B marketing budgets were directed toward digital marketing efforts that help provide a more personalized buying experience. ^[2]
That number is expected to reach 21% in 2024, a 17.9% increase in ecommerce market share over two years. ^[3]
China continues to lead the global ecommerce market, accounting for 52.1% of all retail ecommerce sales worldwide, with total online sales just over the $2 trillion mark in 2021. ^[3]
After China and the US, the third largest ecommerce market is the United Kingdom, taking up 4.8% of the retail ecommerce sales share. ^[3]
China’s ecommerce sales totaled an estimated $2.1 trillion in 2021, more than double the US market. ^[3]
In Japanese and South Korean markets, where cross border commerce was lowest, that number rose to 41% and 36% respectively. ^[3]
Asia is dominating this segment, holding 54% of the global footwear market (compared to just 14.8% for Europe and North America, respectively). ^[4]
The fashion accessory segment will have a CAGR of 12.3% between 2016 and 2026, with Asia Pacific being the fastest growing market. ^[4]
Social media engagement rates for global fashion brands are abysmal Instagram 0.68% Facebook 0.03% Twitter 0.03% Watch Mastering influencer marketing – HiSmile + Shopify. ^[4]
[20] 63% of sellers only sell on marketplaces. ^[5]
[20] 72% of sellers don’t use a marketplace management tool. ^[5]
[1] 63% of consumers feel a coupon is the most valuable form of mobile marketing. ^[5]
[8] 41% of independent retailers rate social media as a “very effective” marketing tactic. ^[5]
[3] 42% of independent retailers rate email marketing as a “very effective” marketing tactic. ^[5]
[8] Small retailers’ average marketing budget is 4 5% of gross revenue. ^[5]
A full 88% of retail and consumer goods marketers say data helps improve their overall marketing program by allowing them to personalize touchpoints. ^[6]
Consumers bid for groceries at Priceline’s site, pay by credit card (often 10 30% discount). ^[7]
For instance, in the most recent State of AI report published by McKinsey, 79% of respondents stated that integrating AI into marketing and sales has increased business revenue. ^[8]
An example of AI being used for more effective marketing is the Luxury Escapes AI chatbot which increased the company’s response rate on retargeting efforts by 89%. ^[8]
The results speak for themselves digital marketers saw an extra 168% in revenue in their in store sales, on top of what was made online. ^[9]
Here at CrescoData, we certainly saw a huge increase for 1111 with orders increasing by a whopping 500% from 2019 and the amount spent over the sale weekend reaching almost US$1 million dollars a day across the SE Asian marketplaces that CrescoData supports. ^[10]
In 2019, the globalERP software market grew by 9%, resulting in a worldwide value of approximately $39 billion in total software revenue. ^[11]
Asia Pacific is an emerging ERP market expected to achieve acompound annual growth rate of 9.8% through 2027. ^[11]
Asia Pacific is an emerging ERP market expected to achieve a Global market growth is expected to increase at aCAGR of over 8% in the next five years. ^[11]

E-Commerce Data Integration Software Statistics

In 2019, 36% of EU enterprises used enterprise resource planning software applications. ^[12]
In 2019, 77 % of EU enterprises reported having a website, 36 % used enterprise resource planning software applications and 33 % used customer relationship management. ^[12]
The use of enterprise resource planning software remained at the same level in 2019 as in 2017, while the share of enterprises using customer relationship management software recorded a slight decline by 1 percentage point. ^[12]
The percentage of EU enterprises that used ERP software applications reached 36 % in 2019, this percentage remained unchanged compared with 2017. ^[12]
The lowest rates of adoption of ERP software were recorded in accommodation (27 %), transport and storage (27 %) and construction (22 %). ^[12]
On the other hand, ERP software was used by less than a quarter of enterprises in Romania, Bulgaria (23 % each) and Hungary (14 %). ^[12]
[20] 29% of sellers aren’t satisfied with their channel management software. ^[5]
In 2019, the globalERP software market grew by 9%, resulting in a worldwide value of approximately $39 billion in total software revenue. ^[11]
When asked what went wrong during implementation, only12% of respondents noted poor quality of software. ^[11]
Manufacturing companies are the Manufacturers represented the largest portion at47% of companies looking to purchase ERP software. ^[11]
Following manufacturers, distributors (18%), services (12%) and construction (4%). ^[11]
In a survey ofcompanies looking to purchase ERP software, 89% identified accounting as the most critical ERP function. ^[11]
The biggest influencers in purchasing ERP softwarewere finance and accounting (23%) and IT department employees (23%). ^[11]
On average,26% of workersuse their company’s ERP software. ^[11]
More than half(53%). ^[11]

E-Commerce Data Integration Adoption Statistics

The lowest rates of adoption of ERP software were recorded in accommodation (27 %), transport and storage (27 %) and construction (22 %). ^[12]

E-Commerce Data Integration Latest Statistics

Start selling online now with Shopify Start your free trial Ecommerce Statistic #1 It’s estimated that there will be 2.14 billion global digital buyers in 2021. ^[1]
In fact, with an expected global population of 7.87 billion people , that’s about 27.2 percent of the world’s population shopping online. ^[1]
In 2021, ecommerce sales are expected to account for 18.1 percent of retail sales worldwide. ^[1]
It’s growing so quickly that it’s expected to make up a whopping 22.0 percent of retail sales worldwide by 2024. ^[1]
Other key reasons include the ability to use coupons and apply discounts , read other customers’ reviews , easily return their items , and have a quick checkout process. ^[1]
33.6 percent of shoppers look up price comparisons on their mobile device while in a physical store. ^[1]
To learn how, check out 81 percent of consumers conduct online research before making a purchase online. ^[1]
81 percent of consumers trust the advice of friends and family over businesses. ^[1]
58 percent of people stop doing business with a company because of poor customer experience. ^[1]
To learn how, check out Ecommerce Statistic #9 Consumers are most likely to trust a business that makes it easy to contact people at the company. ^[1]
Ecommerce Statistic #10 On average, only 1.94 percent of ecommerce website visits convert into a purchase. ^[1]
But No Conversions 69.57 percent of shopping carts are abandoned. ^[1]
Ecommerce Statistic #13 Abandoned cart follow up emails have an average open rate of 41.09 percent. ^[1]
according to Campaign Monitor , the average email open rate is just 18.0 percent. ^[1]
On average, 52 percent of online stores have omnichannel capabilities. ^[1]
To learn how to capture the attention of consumers, read And to effectively build trust, check out Ecommerce Statistic #16 Mobile ecommerce accounts for 45 percent of US ecommerce sales. ^[1]
Ecommerce Statistic #17 Users who have a negative experience on a mobile website are 62 percent less likely to purchase from that business in the future. ^[1]
In fact, the probability of a user bouncing off a mobile webpage increases by 32 percent when the page takes between one and three seconds to load. ^[1]
Specifically 38.4 percent of online shoppers in the US are below the age of 35. ^[1]
Just 14.4 percent of people who shop online in the US are 65 years old and above. ^[1]
With consumers increasingly relying on online shopping — it is estimated that 95% of purchases will be made online by 2040 — ecommerce is opening the doors of opportunity to countless entrepreneurs. ^[0]
In the U.S. alone, online shopping already accounts for 10% of retail sales and is expected to grow at a yearon year rate of 15%. ^[0]
Millennials and Gen Xers are the biggest online shoppers, with 67% of millennials and 56% of Gen Xers preferring to shop online versus in a brickand. ^[0]
Millennials and Gen Xers spend 50% more time shopping online than their older counterparts 6 hours versus 4 hours. ^[0]
Though women are stereotypically pinned as shoppers, when it comes to online shopping, men dominate the stats, spending 28% more than women shopping online. ^[0]
The statistics about ecommerce shopping behaviors are incredibly revealing 43% of online shoppers have reported making purchases while in bed, 23% at the office, and 20% from the bathroom or while in the car. ^[0]
It turns out that alcohol boosts sales for ecommerce businesses, with 10% of customers reporting that they made purchase drunk. ^[0]
Men ended up being more than twice as likely to make purchases under such conditions, with 14% reporting to have done so, while only 6% of woman reported doing so. ^[0]
Given the role that booze plays in making online purchases, it should be no surprise to find out that 42% of online shoppers have made a purchase that they regretted, and 21% have accidentally bought something they didn’t want. ^[0]
Though 48% of online shoppers have overspent or bought something unplanned while shopping online, the purchase path is not straight 85% of customers start a purchase on one device and finish it on another. ^[0]
However, when it comes to books, stationery, and music purchases, Japan leads the charge at 79%. ^[0]
Spain tops the charts for travel with 67%, and Brazil takes the highest spot on the podium with consumer electronics at 57%. ^[0]
From a global share of 20.2% in 2015, the US is expected to be down to 16.9% by 2020. ^[0]
Globally, credit cards are the preferred method of payment, being used in 53% of transactions, followed by digital payment systems (43%) and debit cards (38%). ^[0]
Payment method aside, more Americans already prefer online shopping than shopping in a physical store, with 51% percent clicking their way to making purchases. ^[0]
A total of 96% of Americans have made at least one online purchase in their life, with 80% doing so in the last month alone. ^[0]
However, Americans actually spend 64% of their budget in physical stores and only 36% online. ^[0]
With Amazon accounting for 44% of all ecommerce sales in the US in 2017 and a yearon year growth rate of 23% in the US, it’s shocking that 46% of American businesses still do not have a website. ^[0]
A year before that, by 2019, it’s estimated that B2B firms will spend more on ecommerce technology than online retailers. ^[0]
Average ecommerce conversion rates range from 3% to 4%, with 43% of ecommerce traffic coming from organic Google searches. ^[0]
This boils down to good visuals, fast website loading time, and ease of payment; PayPal transactions have 70% higher checkout rates than non. ^[0]
When it comes to making a purchase, 64% of customers find customer experience more important than price. ^[0]
According to the Guardian, by 2020, the quality of customer experience provided by a brand will be more important than price and product as a key differentiator. ^[0]
More worrisome for businesses that don’t focus on customer service is that 33% of Americans say they would consider switching companies after having dealt with poor customer service. ^[0]
It turns out that an inconvenient return policy deters 80% of shoppers, while 74% of people are likely to switch brands if they find the purchasing process too cumbersome. ^[0]
A total of 57% of customers will abandon your site if they have to wait 3 seconds or longer for a page to load. ^[0]
Once on your website, 60% of customers will leave your site if they can’t find what they were looking for in the first place. ^[0]
If a potential customer can watch a video explaining a product or service beforehand, 73% of them are more likely to make a purchase. ^[0]
According to BigCommerce, 46% of consumers want product comparisons from ecommerce sites and 42% of customers want more testimonials from ecommerce sites. ^[0]
Along those same lines, 69% of online shoppers want more reviews from ecommerce sites. ^[0]
In fact, 77% of customers read product reviews before making a purchase. ^[0]
According to ReadyCloud, 44% of internet retail minutes were spent on a smartphone, 11% on a tablet, and 45% on a desktop. ^[0]
Those numbers appear to be supported by eMarketer’s claims that 59% of ecommerce sales were made through mobile. ^[0]
Smartphones accounted for 37.6% of retail visits and 21% of revenue for that day. ^[0]
Additionally, it was found that conversion rates on mobile phones increased by 10% compared to the year before. ^[0]
For entrepreneurs just starting out, mobile is especially important, as it’s been found that smaller retailers have up to 30% higher mobile conversion rates compared to larger retailers. ^[0]
It is important to make your mobile shopping experience as easy as possible for users, as 52% of people say they’re less likely to re engage with a brand when they’ve had a bad mobile experience. ^[0]
You don’t want to underestimate the importance of social media with regards to ecommerce, as 74% of consumers rely on their social networks to make purchasing decisions. ^[0]
Additionally, 56% of users that follow brands on social media do so to view products. ^[0]
About 70% of shopping carts are abandoned, which occurs when a potential client selects products or services to be bought but never follows through with the check. ^[0]
In 2006, the average cart abandonment rate was 59.8%. ^[0]
The rate had increased to 69.23% by 2017. ^[0]
More than 60% of consumers who abandoned their carts did so because of shipping costs, while 57% of people who abandon their shopping carts say that they were “window shopping.”. ^[0]
According to Adobe, 71% of mobile purchases are influenced by emails from the retailer, while Salecycle found that 28.3% of ecommerce revenue comes from abandoned cart emails. ^[0]
Here are some of the most interesting ecommerce statistics we know so far More than 60% of customers say that they prefer digital self serve tools, such as websites, apps, or chatbots to answer their simple inquiries. ^[0]
nearly twice as long as 75% percent of online customers expect it to take; they want to be assisted within 5 minutes. ^[0]
Experts predict that by 2020, 80% of businesses will be using chatbots. ^[0]
Already, 20% of Google searches on mobile devices are voice searches. ^[0]
It’s predicted that by 2020, voice searches will make up 50% of all searches. ^[0]
It’s also estimated that there will be 21.4 million smart speakers by 2020. ^[0]
Already, 22% of US smart speaker owners have purchased something using their devices. ^[0]
It turns out that almost 60% of people who own a virtual assistant have used it to make a purchase through voice command. ^[0]
It is predicted that by 2021, early adopters of the technology who have redesigned their websites to support voice search capability will increase revenue by 30%. ^[0]
Overall, 22% of consumers say they are satisfied with the level of personalization that they are currently receiving. ^[0]
This is partly because 75% of customers are most likely to buy from a retailer that recognizes them by name and recommends products based on previous purchases. ^[0]
After implementing personalization, 93% of companies see a rise in conversion rates. ^[0]
A study by Common Sense Advisory found that 75% of people want to buy products in their native language and 92.2% prefer to shop and make purchases on sites that price in their local currency. ^[0]
Facebook (25%, but 40% as a whole on social media, including platforms such as Amazon (16%) Others (22%; includes eBay, Alibaba, Etsy). ^[0]
Digital Commerce 360 reports that 42% of distributors say creating a more sophisticated website to better meet customers’ needs is their biggest challenge for the coming year. ^[2]
Instead, McKinsey & Company reports that about 65% of B2B companies across industries are fully transacting online in 2024. ^[2]
And for the first time, B2Bs are more likely to offer ecommerce over in. ^[2]
The same study from Mckinsey & Company shows that about 18% of B2Bs’ revenue is coming directly from ecommerce. ^[2]
This correlates with data shared from Wonderman Thomson on the buyer side, which revealed that as of 2021, 49% of B2B buying across the UK, US and China occurs online. ^[2]
Yet, 52% of B2B buyers report that they’re frustrated with the online buying experience. ^[2]
And even more detrimental, a staggering 90% of B2B buyers would turn to a competitor if a supplier’s digital channel couldn’t keep up with their needs. ^[2]
Upgrading legacy systems will be a significant challenge in 2024 for 36.6% of distributors. ^[2]
And in fact, investing in ecommerce platform technology is top priority for 35% of US B2B businesses. ^[2]
Research has found that 50% of B2B buyers identified improved personalization as a key feature when searching for online suppliers with whom to build relationships, with consumers spending 48% more when their experience is personalized. ^[2]
According to Gartner , about 46% of B2B buyers use social media to learn about available solutions, 40% use it to compare solutions, and 35% use it for needto know information before they complete a purchase. ^[2]
Gartner also found that 54% of B2Bs have used social commerce to set up an online store. ^[2]
In a post Amazon world, millennials are driving this demand with 73% of them involved in the B2B buying process today. ^[2]
Cumulative data anticipates a 16.8% increase in worldwide ecommerce sales over the most recently tracked period. ^[3]
Two years ago, only 17.8% of sales were made from online purchases. ^[3]
Growth is expected to continue, reaching 24.5% by 2025, which translates to an 6.7 percentage point increase in just five years. ^[3]
According to eMarketer, online retail sales will reach $6.17 trillion by 2024, with ecommerce websites taking up 22.3% of total retail sales. ^[3]
Latin America saw$85 billion in ecommerce salesin 2021, up 25% from $68 billion in 2020. ^[3]
Russia, the UK, and the Philippines saw more than20% ecommerce sales growthin 2021. ^[3]
It also has the world’s most digital buyers, 824.5 million, representing 38.5% of the global total. ^[3]
The UK is followed by Japan (3%) and South Korea (2.5%). ^[3]
The impact the COVID 19 pandemic made on supply chains was, according to Morris Cohen, Wharton Professor of Operations, Information, and Decisions, “a major disruption, along the lines of having an earthquake or tsunami.”. ^[3]
In 2021, mobile shopping from Shopify merchants captured 71% of online sales via mobile over BFCM. ^[3]
While only 30% of US consumers report purchasing goods through social platforms, nearly half of China’s consumers already shop on social, generating over $351 billion in sales over 2021. ^[3]
The competition is on the rise, with 49% of brands investing in social commerce content in 2024. ^[3]
The number of US shoppers using Klarna doubled to 17 million in April 2021, experiencing a 125% increase in downloads. ^[3]
In Australia, 30% of the adult population owns a BNPL account, with strong uptake from younger shoppers. ^[3]
About 75% of people deferring payments are under 45, but there has also been a bump in shoppers over 60 using BNPL services. ^[3]
Other notable mentions include BNLP is most popular in Germany, taking 30% of all payments. ^[3]
That number is expected to reach 33% by 2024. ^[3]
BNLP is expected to grow by a compound annual growth rate of 36% in Vietnam from 2021 to 2028. ^[3]
This is due to rapid urbanization and technological advancements; more than 85% of new middleclass growth residing in APAC; and a host of government and private led initiatives in China. ^[3]
Over 67% of global consumers surveyed by Flow.io said they’d made a cross border purchase in their lives. ^[3]
In fact, in terms of website content, the majority of shoppers in Flow.io’s report agreed that the following pages needed to be in their own language Product descriptions (67%) Product reviews (63%) Checkout process (63%). ^[3]
Based on a survey of 8,709 global consumers in 29 countries, CSA Research found that 65% of consumers prefer content in their language, even if it’s poor quality. ^[3]
Moreover, 40% will not buy from websites in other languages. ^[3]
In 2019, the percentage of EU enterprises using enterprise resource planning ranged from 30% for small enterprises to 80% for large enterprises. ^[12]
As shown in Figure 1, the share of enterprises with a website (77 %) grew slightly in 2019 compared with 2017 (76 %). ^[12]
Some 77 % of enterprises reported having a website. ^[12]
As shown in Figure 1, a slight increase can be observed compared to 2017. ^[12]
In 2019, the shares of enterprises reporting to have a website ranged from over 90 % in Denmark, the Netherlands and Sweden to less than 60 % in Greece, Portugal, Bulgaria and Romania. ^[12]
As shown in Figure 4, more than half (52 %). ^[12]
For more than a third of enterprises (36 %). ^[12]
This functionality was particularly significant for large enterprises, where 63 % reported that their website provides reference to their social media presence compared with 33 % for small enterprises. ^[12]
Almost one fifth (19 %). ^[12]
The possibility for order tracking was provided on the websites of 9 % of enterprises. ^[12]
A comparison across the different economic sectors shows that, in 2019, the majority of enterprises in information and communication sector used ERP (51 %). ^[12]
Shares of enterprises using ERP higher than 40 % were registered also in manufacturing (47 %), in wholesale and retail trade and in electricity, gas, steam and air conditioning (43 % each). ^[12]
The share of EU enterprises using CRM stood at 33 % and recorded a slight decline by 1 percentage point in 2019 compared to 2017. ^[12]
As shown in Figure 7, in 2019 some 32 % of EU enterprises reported using operational CRM. ^[12]
In 2019, some 19 % of EU enterprises used analytical CRM for such sophisticated purposes. ^[12]
The share registered for large enterprises (43 %) was almost three times higher than the share recorded for small enterprises (16 %). ^[12]
The smallest difference between the shares of enterprises using analytical CRM and operational CRM was recorded in both the accommodation sector and the retail trade sector (32 % to 40 % and 22 % to 30 % respectively, see Figure 8). ^[12]
The highest shares of enterprises using operational CRM were recorded in the Netherlands (55 %), Belgium (45 %) and Germany (43 %). ^[12]
Analytical CRM was used most again in the Netherlands and also in Finland (26 % both), Belgium, Ireland and Malta (25 % each). ^[12]
Of the 1.48 million enterprises, approximately 83 % were enterprises with 1049 persons employed , 14 % with 50 249 and 3 % with 250 or more. ^[12]
According to Statista, the ecommerce fashion industry’s compound annual growth rate is tipped to reach 14.2% between 2017 and 2025, with the industry hitting a $672.71 billion valuation by 2024. ^[4]
That’s tipped to grow by 13% this year, with consumers set to spend $204.9 billion on fashion items online. ^[4]
When lockdowns were enforced globally in March 2020, 27% of US consumers said they planned to spend “somewhat” or “a lot” less on luxury and fashion items than they had budgeted prior. ^[4]
Brands like Zalando reported a 32% to 34% growth in gross merchandise value during the second quarter of 2020. ^[4]
Casualwear remains dominant on Amazon, with athleisure predicted to have a CAGR of 6.7% from 2019 to 2026 and reach $257.1 billion. ^[4]
In the US alone, the apparel and accessory industries accounted for 29.5% of all ecommerce sales in 2021. ^[4]
Athletic footwear is also a growing segment, tipped to generate $63.5 billion in 2024—a 23% increase from the $51.4 billion valuation in 2020. ^[4]
It’s forecasted to reach $307 billion by 2025, with ecommerce sites expected to facilitate 20.8% of sales in the luxury goods category this year. ^[4]
McKinsey predicted that consumers will “return more quickly to paying full price for quality, timeless goods, as was the case after the 2008–2009 financial crisis.”. ^[4]
Despite luxury goods sales seeing sluggish growth, at 3.4% annually, McKinsey forecasts indicate that ecommerce could triple in sales over the next decade—reaching €70 billion by 2025. ^[4]
Plus Our research shows that 44% of customers are OK with brands using their personal information to personalize messaging and improve the customer experiences, such as product recommendations. ^[4]
Some 41% of brands plan to increase their investment in paid search. ^[4]
This rush of budget meant that between the second and third quarters of 2021, the cost per click of paid search ads increased by 15%. ^[4]
Some 28% of technology decision makers expect this change in regulation to hinder their 2024 growth goals. ^[4]
“Narrative or storytelling promotions had share rates of up to 20%, and in recognizing this fact, we decided to research the best ways to implement that strategy. ^[4]
In light of these criticisms making mainstream news, plus consumers’ increasing commitment to eradicate climate change, some 52% of shoppers say they’re more likely to purchase from a company with shared values. ^[4]
Statista’s research shows 42% of global customers purchase eco friendly and sustainable products. ^[4]
Some 65% of customers plan to purchase more durable fashion items, with 71% planning to keep the items they already have for longer. ^[4]
The typical social media user now spends about 15% of their waking life glued to an online networking app. ^[4]
Some 46% of consumers want to watch product videos before they buy. ^[4]
It’s in good company 81% of companies plan to increase or maintain their investment in livestream selling to drive sales over the coming year. ^[4]
Because online brands are seeing conversion rates of up to 30% through Facebook and Instagram livestreams, along with lower product return rates. ^[4]
Some 22% of online returns happen because the product ordered online looks differently in the flesh. ^[4]
Modern consumers want both online and offline sales channels—and synergy between the two 54% of consumers are likely to look at a product online and buy it in a physical store. ^[4]
53% vision themselves doing the opposite viewing products in store and buying it online. ^[4]
55% of consumers want to browse products online and check what’s available in local stores. ^[4]
Over50% of adult shoppersuse BOPIS, with 67% adding extra items to their carts when they can pick them up immediately. ^[4]
It’s no wonder 53% of brands are investing in tools that allow them to sell anywhere. ^[4]
[1] 93% of retailers that seek a POS want inventory management capabilities built in. ^[5]
[11] 60% of adult Americans are happy to know they won’t have to shop in a crowded mall or store. ^[5]
[11] 71% of shoppers believe they will get a better deal online than in stores. ^[5]
[13] Generation X spends $561 on average online, 15% more online than Generation Y who spends $489. ^[5]
[13] Only 28% of U.S. small businesses are selling their products online. ^[5]
[13] U.S. average conversion rate is 3.06% in Q4 2013. ^[5]
Despite having ultra low incomes, Generation Z spends the highest percentage (9%). ^[5]
[16] 40% of men and 33% of women aged 18 34 say they would ideally “buy everything online.”. ^[5]
[1] 65% of retailers have a shopping cart abandonment rate that is higher than 50%. ^[5]
[3] 66% of online consumers abandon their cart because of problems with the payment process. ^[5]
[8] 23% of shoppers will abandon their shopping cart if they are forced to register an account. ^[5]
[12] 54% of shoppers will purchase products left in shopping carts, if those products are offered at a lower price. ^[5]
[12] 28% of shoppers will abandon their shopping cart if presented with unexpected shipping costs. ^[5]
By 2016, 89% of companies plan to compete on the basis of customer experience. ^[5]
[7] 89% of consumers began doing business with a competitor following a poor customer experience. ^[5]
[17] 65% of consumers have cut ties with a brand over a single poor customer service experience. ^[5]
[17] 63% of online consumers said they were more likely to return to a website that offers live chat. ^[5]
[17] 40% of global consumers said they prefer self service over human contact for their future interactions with companies. ^[5]
[17] 64% of people think that customer experience is more important than price in their choice of a brand. ^[5]
The probability of selling to a new customer is between 5 and 20%. ^[5]
The probability of selling to an existing customer is between 60 and 70%. ^[5]
[19] 62% of consumers feel that the brands that they’re most loyal to have not done enough to reward them. ^[5]
[19] If you resolve a complaint in your customer’s favor, he or she will do business with you again 70% of the time. ^[5]
[19] 75% of shoppers belong to up to 10 loyalty programs. ^[5]
[19] 62% of Millennials feel that online content drives brand loyalty. ^[5]
[1] 94% of total retail sales are still generated in brick & mortar stores. ^[5]
[1] 72% of young shoppers research online before purchasing in a store. ^[5]
[2] 98.6% of retail businesses employ fewer than 50 people. ^[5]
[2] Less than 25% of major retailers track store traffic. ^[5]
[8] Three out of four customers are more likely to visit your store if your online info is useful. ^[5]
[1] 22% spend more at the store if digitally influenced. ^[5]
[1] 55% of online shoppers would prefer to buy from a merchant with a physical store presence over an online. ^[5]
[1] 84% believe that retailers should be doing more to integrate their online and offline channels. ^[5]
[1] Only 8% of companies said they currently provide a ‘very integrated’ customer experience. ^[5]
[17] 57% will not recommend a retailer with a poorly designed mobile site. ^[5]
[3] 66% of time spent with online retailers is on mobile. ^[5]
[6] 174 million U.S. consumers (72%) now own smartphones and 93 million (38%). ^[5]
[6] 53% of consumers are willing to share their current location to receive more relevant advertising. ^[5]
[7] 57% of consumers are more likely to engage with location. ^[5]
[7] 70% of online transactions occur on a mobile device. ^[5]
[8] 43% of consumers will visit a competitor’s site next after a negative mobile shopping experience. ^[5]
[13] More than 80% of U.S. shoppers want the ability to check for nearby product availability. ^[5]
[14] 94% of smartphone users look for local information on their device. ^[5]
90% take action after the search. ^[5]
[18] 25% of U.S. consumers will consult social media before buying gift. ^[5]
18to 34year olds are likely to use social networks for gift ideas. ^[5]
[4] 62% of consumers share local deals with friends. ^[5]
[7] 78% of small businesses attract new customers and engage current ones using social media. ^[5]
[8] 71% of consumers who experience positive social media care are likely to recommend that brand to others. ^[5]
[17] 85% of orders from social media sites come from Facebook. ^[5]
[22] Social commerce is predicted to be 5% of online retail revenue in 2015. ^[5]
[22] 33% of consumers have reacted to a promotion on a brand’s social media page. ^[5]
[11] Shoppers spend 50% more after talking with a brand ambassador. ^[5]
[8] 55% of shoppers say that online reviews influence their buying decision. ^[5]
[12] 36% of consumers spend 30+ minutes comparison shopping before making a decision on purchasing a commodity product; 65% spend 16+ minutes doing so. ^[5]
[13] 73% of consumers prefer to do business with brands that personalize shopping experiences. ^[5]
[15] 54% would consider ending their relationship with a retailer if they are not given tailor made, relevant content and offers. ^[5]
[11] 44% of online shoppers begin by using a search engine. ^[5]
[13] 13% of consumers said that a blog post had inspired a purchase. ^[5]
[13] 91% of eCommerce retailers saw a lift in their SEO rank thanks to social referrals. ^[5]
[15] 64% of retail shoppers think delivery speed is important when purchasing online. ^[5]
[9] 44% of shoppers are more likely to purchase online if they can pick up in the store. ^[5]
[11] 62% of shoppers are more likely to purchase online if they can return the item in the store. ^[5]
[11] 83% of shoppers would shop online more, knowing they could have free shipping. ^[5]
[11] 27% would purchase an item that costs more than $1,000 if offered free returns. ^[5]
[11] 47% of all online orders include free shipping. ^[5]
[14] Almost 20% of U.S. retail sales come during the Christmas shopping season. ^[5]
[5] 27% of customers make an impulse purchase at the register. ^[5]
Next to the register merchandise is only 1% of total retail space, but can account for 7% of revenue. ^[5]
[8] Consumers spend 12 18% more when using a credit card versus cash. ^[5]
[16] 87% of global consumers factor in Corporate Social Responsibility into their purchase decisions. ^[5]
Hold the Phone 66% of Time. ^[5]
By Kathryn Casna Digital commerce grew by 12% in Q2 of 2019 , while also becoming more efficient. ^[6]
Among millennials and Gen Zers, for instance, are more likely to make a purchase if it’s accompanied by a charitable donation, while 42% of Gen Xers and 31% of baby boomers and traditionalists are influenced by this option. ^[6]
87% of baby boomers and traditionalists prefer to bring their service queries to a brickand. ^[6]
Millennials, on the other hand, are nearly evenly split between physical stores (32%), computers (35%), and smartphones (33%). ^[6]
Fifty nine percent of the top 5% of products sold are less than one month old. ^[6]
Over the 2018 holiday season, AI powered product recommendations averaged 14% higher order value than other sales. ^[6]
Voice technology is expected to grow by 127% over the next year , while the use of artificial intelligence will grow by 70%. ^[6]
Mobile and desktop are now neck and neck, each accounting for 46% of ecommerce orders in the first quarter of 2019. ^[6]
Traffic share, however, is much higher on mobile (64% compared to 29% on desktop). ^[6]
A full 64% of shoppers say they feel retailers don’t truly know them, and businesses will need more and better data to improve that metric. ^[6]
To achieve that improvement in data collection and analysis, brand leaders anticipate hiring 50% more data scientists by 2021. ^[6]
More than half (59%) of customers believe their information is vulnerable, and nearly as many (54%). ^[6]
Two thirds (68%). ^[6]
Furthermore, a full 79% of consumer goods companies agree that Amazon has increased consumer expectations. ^[6]
Kirkland, Costco’s private label brand, earned $40 billion in 2018, an 11% increase from the previous year. ^[6]
In fact, 99% of surveyed ecommerce leaders say they plan to increase investment in D2C sales strategies. ^[6]
E commerce sales totaled $5.3 billion and represented 0.6% of total retail sales. ^[7]
According to Statista, the number of people buying goods and services online is expected to reach 2.14 billion in 2021, up from 1.66 billion global digital buyers in 2016. ^[13]
Data from Deloitte shows that 49% of respondents say that analytics helps them make better decisions, 16% say that it better enables key strategic initiatives, and 10% say it helps them improve relationships with both customers and business partners. ^[13]
As reported by Profitero, for 51% of brands, “measuring and reporting on how ecommerce is performing as a distribution channel” is a top challenge. ^[13]
According to CCInsight, U.S. retailers’ online YoY revenue growth is up 68% as of mid April, surpassing an earlier peak of 49% at the beginning of 2020. ^[13]
On top of that, increasing customer retention rates by 5% increases profits by 25% to 95%, according to research done by Frederick Reichheld of Bain & Company. ^[13]
On top of that, 65% of a company’s business comes from existing customers, so using ecommerce data for a retargeting strategy can be a gold mine. ^[13]
Epsilon research shows that 80% of consumers are more likely to make a purchase when brands offer a personalized experience, and 90% indicate that they find personalization appealing. ^[13]
According to Gartner, the number of businesses adopting artificial intelligence grew by 270% in the last four years. ^[8]
A recent Gartner report identified around 30 such sub fields of AI that will very likely become part of everyday operations. ^[8]
86%of decision makers state that in 2021, artificial intelligence is a “mainstream technology”. ^[8]
The use of voice recognition is important as22%of users prefer talking to an AI voice assistant instead of typing. ^[8]
Another26%of respondents state that AI voice assistants give them an easier way to use other features. ^[8]
in a 2021 survey, global consulting firm PwC found that more than half (52%). ^[8]
23%of companies interviewed have already implemented AI chatbots and another 31% of companies plan to deploy AI chatbots in 2021. ^[8]
Gartner predicts that by the end of this year, artificial intelligence will handle15%of all customer service interactions in the world, without any interference from their human counterpart. ^[8]
Online sales have been on a steady rise for a long period, growing at a 1% YoY increase and making up 18% of all sales. ^[8]
The increase in revenue varies but enterprises were able to generate at least 20% additional revenue thanks to AI. ^[8]
For instance, Amazon uses its AI powered recommendations engine to make personalized suggestions that drive35% of the company’s annual sales. ^[8]
Alibaba, one of the biggest eCommerce platforms, for example, has been investing in its smart logistics program and has managed to reduce delivery errors by 40% hundreds of millions in return logistics. ^[8]
Furthermore, not only are AI chatbots more powerful and always available, but they also cost far less than human customer service agents, reducing customer service costs by 30%. ^[8]
On top of this, a recent estimate by Gartner suggests the integration of voice and visual search options on websites and mobiles will increase eCommerce revenue by 30%. ^[8]
For example, a ratio of one transaction to every ten sessions would be expressed as an Ecommerce Conversion Rate of 10%”. ^[9]
Unbounce’s 2021 Conversion Benchmark Report compared landing page conversion rates across 16 industries with ‘catering & restaurants coming up top with an average conversion rate of 9.8%. ^[9]
Agencies and real estate represent the other end of the scale, converting only 2.4% and 2.6% respectively. ^[9]
Globally, the average order value on a desktop was 42% higher than on a mobile phone in Q3 2020. ^[9]
In the table below, Germany leads with an average conversion rate of 2.22% while Italy lags behind at 0.99%. ^[9]
The 2021 cross industry Google Ads clickthrough rate and conversion benchmarks show that The average conversion rate in Google Ads on mobile across all industries is 3.48% on the search network and 0.72% on the display network. ^[9]
So, to compare against your rates it’s best to look at the media rates which vary between 2.8% and 6%. ^[9]
In 2019, 90% of 1111 sales came from smartphones. ^[10]
In China, 802 million individuals (57.7% of the population). ^[10]
That’s 98% of the country’s total user base. ^[10]
Remembrance DayCrescoData 1111 Statistics 20192020The Covid 19 pandemic has changed consumer behaviour, with a significantly higher percentage of population indoors, this has increased the number of people online. ^[10]
The Covid 19 pandemic has changed consumer behaviour, with a significantly higher percentage of population indoors, this has increased the number of people online. ^[10]
In a survey of IT decision makers,53% said ERP was an investment priority, in addition to CRM. ^[11]
In a survey of IT decision makers, 50% of companiesare soon acquiring, upgrading or planning to update ERP systems soon. ^[11]
In a 2019 survey,67% of distributors and manufacturersdescribed their implementations as successful or very successful. ^[11]
When asked what went wrong during implementation, only After ERP implementation,49% of companies said they improved all business processes. ^[11]
Only 5% of business said they didn’t see any improvement. ^[11]
After ERP implementation, A 2020 report found that93% of organizationsreport their ERP projects as successful. ^[11]
Regarding implementation,minor customization was needed by 10% of respondents, some customization was needed by 33% and significant customization was needed by 37%. ^[11]
Regarding implementation, For a group of companies that underwent ERP implementation, nearly half(49%). ^[11]
Expansion of the initial project scope was the Nearlyone third of companies communicate about ERP implementationbefore selecting the product, 56% do it during the selection process and 13% share information right before going live. ^[11]
ERP implementation led tobusiness process improvement for 95% of businesses. ^[11]
In a study of companies implementing ERP, 85% had a projected timeline for ROI. ^[11]
Of that group,82% achieved ROI in their expected time. ^[11]
Thetop three business goalscited for implementation are achieving cost savings (46%), better performance metrics (46%) and improved efficiencies in business transactions (40%). ^[11]
When asked to selectareas where ERP produced ROI, the top three answers were reduced IT costs (40%), reduced inventory levels (38%) and reduced cycle time (35%). ^[11]
the cost of owning an ERP system is approximately3 5% of annual revenue. ^[11]
For large companies — revenue over $1 billion — the cost of owning an ERP system is2 3% of annual revenue. ^[11]
Other responses included inventory and distribution (67%), CRM and sales (33%) and technology (21%). ^[11]
In a survey of 84% of ERP users had an expected ERP spend of less than2% of annual income. ^[11]
84% of ERP users had an expected ERP spend of less than 40% of companiesidentified better functionality as their primary reason for implementing an ERP system. ^[11]
In an IDC survey of small businesses with 50–99 employees, 58% supported investing in cloud and hosted solutions. ^[11]
ERP systems are an important investment and should be a top priority, according to53% of IT decision makersin a recent survey. ^[11]
Forrester Research estimates that 2020 cloud subscriptions for business applications accounted for The same study found that cloud based ERP systems had a 21% enterprise application growth rate in the public cloud in 2018. ^[11]
By 2024, An international survey of ERP users indicated64% of companies use SaaS, 21% use cloud ERP and only 15% using on. ^[11]
An international survey of ERP users indicated Cloud deployments account for 44%of all implementations for survey respondents in manufacturing and distribution. ^[11]
According to a Gartner report, by 2024,65% of CIOspredict that artificial intelligence will be integrated into ERP systems. ^[11]
According to a Gartner report, by 2024, 53% of UK CIO’sare looking for more intelligent ERP systems that include technology like machine learning, AI and automation. ^[11]
CIO’s listed 15% percent of organizationsplan to increase their Internet of Things budget. ^[11]
A broader move to more personalization across ERP systems leads82% of UK CIO’sto choose ERP systems with some customization or use UI overlays. ^[11]
A broader move to more personalization across ERP systems leads About80% of IT developerssay AI and machine learning will replace a considerable amount of ERP processes soon. ^[11]
Yet only10 percent of CIOsreported that AI and machine learning are a core part of their ERP. ^[11]
Yet only A 2018 survey in the UK found that53% of IT. ^[11]
A 2018 survey in the UK found that 75% of CIOssay they are leveraging their ERP to engage customers in real time. ^[11]
found that50% fail the first time around. ^[11]
Implementation can take30% longer than anticipated. ^[11]
51% of companies experience operational disruptionwhen. ^[11]
ERP Implementation 93% of organizations report their ERP projects as successful Return on Investment 95% of companies saw process improvement from ERPs. ^[11]
1 Manufacturing companies are the most likely adopters of ERP Cloud Technology. ^[11]
53% of enterprises with ERP use cloud. ^[11]
85% of IT developers say AI and machine learning will replace business processes. ^[11]

I know you want to use E-Commerce Data Integration Software, thus we made this list of best E-Commerce Data Integration Software. We also wrote about how to learn E-Commerce Data Integration Software and how to install E-Commerce Data Integration Software. Recently we wrote how to uninstall E-Commerce Data Integration Software for newbie users. Don’t forgot to check latest E-Commerce Data Integration statistics of 2024.

Reference

kinsta – https://kinsta.com/blog/ecommerce-statistics/.
oberlo – https://www.oberlo.com/blog/ecommerce-statistics.
bigcommerce – https://www.bigcommerce.com/articles/b2b-ecommerce/b2b-ecommerce-trends/.
shopify – https://www.shopify.com/enterprise/global-ecommerce-statistics.
shopify – https://www.shopify.com/enterprise/ecommerce-fashion-industry.
nchannel – https://www.nchannel.com/blog/retail-data-ecommerce-statistics/.
salesforce – https://www.salesforce.com/products/commerce-cloud/resources/ecommerce-trends/.
census – https://www.census.gov/library/working-papers/2000/econ/fraumeni-01.html.
masterofcode – https://masterofcode.com/blog/state-of-artificial-intelligence-ai-in-ecommerce-statistics-and-deployment.
smartinsights – https://www.smartinsights.com/ecommerce/ecommerce-analytics/ecommerce-conversion-rates/.
crescodata – https://crescodata.com/history-of-11-11-ecommerce-day-and-crescodata-statistics/.
netsuite – https://www.netsuite.com/portal/resource/articles/erp/erp-statistics.shtml.
europa – https://ec.europa.eu/eurostat/statistics-explained/index.php/E-business_integration.
supermetrics – https://supermetrics.com/blog/ecommerce-analytics.

How Useful is E Commerce Data Integration

One key benefit of e-commerce data integration is the ability to gain a holistic view of customer behavior and preferences. By integrating data from various touchpoints such as online purchases, website interactions, social media engagement, and more, businesses can build comprehensive customer profiles that provide valuable insights into their preferences, buying patterns, and interests. This enables businesses to personalize their marketing efforts, tailor product recommendations, and create targeted promotional campaigns that resonate with their customers on a deeper level.

Moreover, e-commerce data integration facilitates inventory management and product tracking, allowing businesses to maintain accurate and real-time information about their available stock and fulfillment processes. By integrating data from their supply chain, distribution centers, and online inventory systems, businesses can optimize their stocking levels, minimize out-of-stock situations, and ensure timely and efficient order fulfillment to meet customer expectations.

Furthermore, e-commerce data integration can also streamline the sales and marketing process by enabling businesses to track the effectiveness of their marketing campaigns, analyze customer engagement metrics, and measure the ROI of their promotional efforts. By integrating data from their CRM systems, marketing automation platforms, and e-commerce websites, businesses can gain valuable insights into their customer acquisition and retention strategies, identify areas for improvement, and make informed decisions to drive growth and profitability.

In addition, e-commerce data integration paves the way for more seamless cross-channel experiences for customers. By integrating data from multiple touchpoints such as online, mobile, social, and in-store interactions, businesses can provide a consistent and personalized experience to customers across all channels. This allows customers to seamlessly transition from one channel to another without any disruption, fostering a higher level of engagement, loyalty, and satisfaction.

Overall, e-commerce data integration plays a crucial role in helping businesses leverage the power of data to drive informed decision-making, improve operational efficiency, and enhance the overall customer experience. By integrating data from various sources and platforms, businesses can gain a deeper understanding of their customers, optimize their inventory management processes, streamline their sales and marketing efforts, and deliver a more seamless cross-channel experience to customers. In today’s increasingly digital and competitive marketplace, e-commerce data integration is not just useful – it is essential for businesses looking to stay ahead of the curve and thrive in the ever-evolving e-commerce landscape.

In Conclusion

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E-Commerce Data Integration Statistics 2024 – Everything You Need to Know