E-Commerce Personalization Statistics 2024 - Everything You Need to Know

Are you looking to add E-Commerce Personalization to your arsenal of tools? Maybe for your business or personal use only, whatever it is – it’s always a good idea to know more about the most important E-Commerce Personalization statistics of 2024.

My team and I scanned the entire web and collected all the most useful E-Commerce Personalization stats on this page. You don’t need to check any other resource on the web for any E-Commerce Personalization statistics. All are here only 🙂

How much of an impact will E-Commerce Personalization have on your day-to-day? or the day-to-day of your business? Should you invest in E-Commerce Personalization? We will answer all your E-Commerce Personalization related questions here.

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On this page, you’ll learn about the following:

Best E-Commerce Personalization Statistics

Best E-Commerce Personalization Statistics

☰ Use “CTRL+F” to quickly find statistics. There are total 421 E-Commerce Personalization Statistics on this page 🙂

E-Commerce Personalization Benefits Statistics

90% of consumers are willing to share their behavioral data if additional benefits are provided that make shopping cheaper or easier. ^[0]
One of the major benefits of personalization is that it can help increase a businesses’ profits by 15%. ^[1]

E-Commerce Personalization Market Statistics

Personalization can increase marketing spend efficiency by up to 30%. ^[2]
Monetate 55% of marketers say the top benefit of personalization is increased visitor engagement and improved customer experience. ^[2]
82% of marketers have reported an increase in open rates through email personalization. ^[3]
Personalized email marketing generates a median ROI of 122%. ^[3]
72% of consumers in 2019 only engaged with marketing messages that were customized. ^[3]
88% of U.S. marketers reported seeing measurable improvements due to personalization, with more than half reporting a lift greater than 10%. ^[3]
Considering 73% of marketers say combining traditional content marketing tactics with interactive content enhances the retention of their organization’s message, a quiz is a great way to engage visitors and drive them to make purchases. ^[3]
… which means 40% of marketers still think there’s room for improvement. ^[4]
Nearly 90% of retail marketersare using personalization for their business, but few are using advanced personalization tactics. ^[5]
Nearly 50%of global B2C marketing leaders are willing to allocate more budget to content and personalization technologies. ^[5]
59% of consumers say that marketing emails influence their purchase decisions. ^[5]
The ability to segment email lists and individualize email campaign messaging are the most effective personalization tactics for 51% and 50% of marketing influencers respectively. ^[6]
82% of marketers have reported an increase in open rates through email personalization. ^[6]
75% of marketers believe personalization yields higher click. ^[6]
Brands that personalize promotional marketing emails experience 27% higher unique click. ^[6]
Brands that personalize promotional marketing emails earn 11% higher open rates than those that don’t personalize. ^[6]
74% of marketers said that targeted messages and personalization of emails improves customer engagement rates. ^[6]
Segmented personalized automated email messages average 46% higher open rates than normal marketing messages. ^[6]
Personalized email marketing generates a median ROI of 122%. ^[6]
65% of email marketers say dynamic content is their most effective personalization tactic. ^[6]
60% of marketers say real time data in email is either ‘effective’ or ‘highly effective’. ^[6]
58% of marketers say that machine learning is either effective or highly effective at driving email personalisation. ^[6]
Organizations using email personalization generate 17% more revenue through their campaigns than the average marketer. ^[6]
In house marketers who are personalizing their web experiences and who are able to quantify the improvement see, on average, a 19% uplift in sales. ^[6]
88% of U.S. marketers reported seeing measurable improvements due to personalization, with more than half reporting a lift greater than 10%. ^[6]
Lack of content relevancy generates 83% lower response rates in the average marketing campaign. ^[6]
94% of customer insights and marketing professionals across multiple industries said personalization is “important,” “very important,” or “extremely important” for meeting their current marketing objectives. ^[6]
For 66% of marketers, one of the big struggles with personalization is securing internal resources to execute personalized marketing programs. ^[6]
Almost 90% of consumers say that they are influenced by eCommerce personalization, and almost 90% of marketers say that eCommerce personalization has boosted revenues. ^[7]
Anonymous visitor tracking has empowered smart marketers with the information they need to reduce the amount of truly unknown users, turning the assumption that only 2% of online audiences are identifiable and capable of being personalized to on its head. ^[8]
95% of marketers and executives believe in the value of personalization, with very few disinterested in the idea or notion of its importance. ^[8]
For 22% of marketers and executives, personalization still acts in a channel specific capacity, relying on small teams to help deploy campaigns per each individual channel, such as web, apps, or mobile. ^[8]
A mere 6% of marketers and executives said they masterfully use their data to find personalization opportunities through machine learning technologies. ^[8]
Meanwhile, 40% of marketers and executives in APAC touted they plan on furthering their investment in personalization in the future. ^[8]
23% of APAC marketers and executives reported channel specific campaigns handled by a few key individuals. ^[8]
Only 6% of marketers globally have inspiring stories to move the needle on top line revenue. ^[8]
Lack of personalized content generates 83% lower response rates in an average marketing campaign. ^[0]
It also lifts revenues by 5–15% and increases marketing spend efficiency by 10–30% 5. ^[0]
82% of marketers have reported an increase in open rates through personalized emails as compared to generic emails. ^[0]
51% of digital marketers say that personalization is their number one priority. ^[0]
92% of marketers reported using personalization techniques in their marketing. ^[0]
Only 12% of marketers are “very” or “extremely” satisfied with the level of personalization in their marketing efforts, while 38% are “moderately” satisfied. ^[0]
87% of marketers report a lift in success due to personalization. ^[0]
88% of marketers cite improved customer experience as the reason to prioritize personalization. ^[9]
74% of marketers think personalization needs greater focus and support in their organisations. ^[9]
Almost 50% of global B2C marketing leaders said they would channel more budget to content and personalization technologies. ^[9]
66% of marketers are realigning internal resources to drive more personalised marketing initiatives. ^[9]
33% of marketers identified “personalization” as the one capability that will be most important to marketing in the future. ^[9]
94% of customer insights and marketing professionals from multiple industries cite personalization is “important,” “very important,” or “extremely important” for achieving their current email marketing objectives. ^[9]
74% of marketers attribute targeted personalization as the reason for increased customer engagement. ^[9]
The share of U.S. consumers who find marketing content personalization “very” or “somewhat” appealing is 90%. ^[9]
72% of consumers will only interact with personalised marketing messages from brands. ^[9]
Digital marketers today employ personalization in their emails (78%); on their website (58%); in person, such as through store associates and kiosks (42%), in online advertising (35%); and in their mobile apps (28%) and web apps (19%). ^[9]
90% of marketers report a measurable lift in business results, attributable to personalization, and 58% say that lift is greater than 10%. ^[9]
Nearly all marketers (98%) note that personalization advances their customer relationships – with 7 in 10 (70%). ^[9]
The ability to segment email lists and individualize email campaign messaging are the most effective personalization tactics for 51% and 50% of marketing influencers respectively. ^[9]
Personalization can deliver five to eight times the ROI on marketing spend and lift sales 10% or more. ^[9]
53% of marketers say ongoing, personalised communication with existing customers results in moderate to significant revenue impact. ^[9]
Personalised email marketing produced an average ROI of 122%. ^[9]
By now, most marketers know how important eCommerce personalization is, in fact, 90% of marketers believe personalization is the future. ^[10]
That’s probably due to the fact that marketers see an average increase of 20% in sales when using personalized experiences and 48% of consumers spend more when their experience is personalized. ^[10]
36% of shoppers feel brands should provide more personalized marketing but are hesitant to share too much information. ^[11]
72% of consumers will only respond to personalized marketing messages. ^[11]
50% of marketers claim email segmentation is the most effective personalization tactic. ^[11]
Personalization has yielded significant improvements for 88% of American marketers. ^[11]
The ecommerce marketplace is also bolstering globalism with 57% of online shoppers having made a purchase from an overseas retailer. ^[1]
With nearly half of American B2B businesses offering their full product line online, it’s no surprise that B2B was expected to generate $7.6 trillion in 2017, dwarfing the B2C market of an estimated $2.4 trillion. ^[1]
In emerging markets, such as Southeast Asia, social shopping accounts for 30% of all online sales. ^[1]
According to a 2017 survey by Square and Mercury Analytics on US business owners, common channels where brands sell their products and services include Brickandmortar shop (56%) Website (34%) Pop up shops, events, and markets (26%). ^[1]

E-Commerce Personalization Latest Statistics

Current State Of Personalization 71% of consumers feel frustrated when a shopping experience is impersonal. ^[2]
Segment 70% of millennials are frustrated with brands sending irrelevant emails. ^[2]
SmarterHQ 74% of customers feel frustrated when website content is not personalized. ^[2]
Companies that exceed their revenue goals have a dedicated budget for personalization 83% of the time. ^[2]
The Secret To Personalized Email Marketing Emails with personalized subject lines are 26% more likely to be opened. ^[2]
71% of consumers say a personalized experience would influence their decision to open and read brand emails. ^[2]
Dynamic Yield 55% of consumers believe receiving targeted promotions and discounts would create a more enjoyable email experience. ^[2]
Dynamic Yield Marketers report a 760% increase in email revenue from personalized and segmented campaigns. ^[2]
Campaign Monitor Personalized calls to action convert 202% better than default or standard calls to action. ^[2]
In fact, 91% of consumers are more likely to shop with brands that provide relevant offers and recommendations. ^[3]
More than 50% of consumers say they’d share personal information about products they like to get personalized discounts. ^[3]
83% of consumers say they’d share their data to create a more a personalized experience. ^[3]
64% of consumers are fine with businesses saving their purchase history and preferences in order to receive personalized experiences. ^[3]
Personalization has a positive return for businesses 80% of consumers are more likely to make a purchase from a brand that provides personalized experiences. ^[3]
When customers receive personalized ads based on the websites they visit, the revenue of the product grows by 38%. ^[3]
Personalized shopping cart recommendations influenced 92% of shoppers online to buy products. ^[3]
69% of consumers prefer chatbots because of their ability to provide quick replies to simple questions. ^[3]
Facebook Messenger AI starts an individualized, oneonone conversation with customers, reaching 80%+ open rates and 30%+ click. ^[3]
41% of customers say they don’t mind if businesses use their purchase history to send personalized SMS offers. ^[3]
51% of consumers are actually interested in texting with brands they love. ^[3]
76% of loyalty members prefer to receive personalized updates from their favorite brands via SMS. ^[3]
Nearly 60% of people want personalized promotions and offers as they browse your website. ^[3]
A targeted popup can increase sign. ^[3]
59% of customers say personalized interactions based on data is very important to winning their business. ^[3]
63% of customers say they don’t like when brands use generic ad blasting repeatedly. ^[3]
(90% of consumers are willing to share personal behavioral data with companies for a cheaper and easier experience.). ^[3]
If you’re in the 10% that isn’t already investing in it, now’s the time to start. ^[4]
…and 52% expect offers to always be personalized. ^[4]
This is the overall ‘coolest’ personalization engagement tactic, according to the 2018 report. ^[4]
Unfortunately, brands still seem to be falling short of the mark in this regard, as 66% also say they’re generally treated like numbers. ^[4]
… and 53% of those reported a lift of more than 10%. ^[4]
This is according to a 2017 Kibo Consumer Trends report. ^[4]
Marketers see an average increase of 20% in sales when using personalized experiences. ^[12]
80% of shoppers are more likely to buy from a company that offers personalized experiences. ^[12]
44% of consumers say that they will likely become repeat buyers after a personalized shopping experience with a particular company. ^[12]
77% of consumers have chosen, recommended, or paid more for a brand that provides a personalized service or experience. ^[12]
However, in anotherForrester survey53% of digital experience delivery professionals said they lack the right technology to personalize experiences. ^[12]
COVID 19 has triggered an interesting cultural reset, when it comes to consumer attitudes towards shopping, and new habits are likely to have formed. ^[12]
Studies found that 73% of B2B buyers want personalized experiences, similar to the B2C customer experience. ^[12]
Yet, the Forrester/Bloomreach study found that just 22% of B2B customers say their most recent online experience was completely personalized to them. ^[12]
[Forrester] 53% of digital experience professionalsbelieve. ^[5]
Marketers have reported a760% increasein email revenue attributed to personalized and segmented emails. ^[5]
36% of consumerssay that retailers need to more to offer personalized shopping experiences. ^[5]
[Retail TouchPoints] 64% of shoppersbelieve that retailers don’t truly know them. ^[5]
[Salesforce] 50% of online consumersare likely to return to a website that recommends products. ^[5]
[Invesp] 66% of consumersexpect the companies they shop from to understand their needs and preferences. ^[5]
[Salesforce] 59% of consumerswho have experienced personalization believe it has an influence on purchqse decisions. ^[5]
In fact, social commerce sales in the US alone are expected to rebound in 2021 by close to 35%. ^[5]
In 2020, 62% of beauty and skincare consumers said that they favor brands that leverage user generated content in the online shopping experience. ^[5]
Over half of consumers(52%). ^[5]
The desire for sustainability in retail is broadly similar across both women(50%)and men(50%). ^[5]
50%of consumers who desire sustainable fashion would be more likely to buy from companies they know are committed to the cause. ^[5]
Now, In 2021, it’s predicted that approximately 319 billion emails will be sent and received per day. ^[5]
The average cart abandonment rate across all industries stands at around 69%. ^[5]
As a result, Ruroc saw 19% decrease in bounce rate. ^[5]
67% increase in conversion rate 25% increase in average order value 109% increase in average visit value a solution to a challenge that only took only 10 minutes to set up Explore the three key ingredients of a versatile content personalization strategy. ^[5]
And in 2021, mobile commerce is expected to generate 54% of all ecommerce sales. ^[5]
Mobile generated 64% of visits while desktop generated 35% Desktop still generated more sales (53%), but mobile wasn’t far behind (47%). ^[5]
2020 mobile AOV stood at $91.40 (a 20% increase from 2019). ^[5]
In fact, retail apps are regarded as one of the top app categories, used by about 92% of consumers in the US alone. ^[5]
When only subject line is personalized, emails have an average open rate of 7.4% and a click rate of .4%. ^[6]
When message only is personalized, emails have an average open rate of 18.8% and a click rate of 2.1%. ^[6]
When message and subject line are personalized, emails have an average open rate of 5.9% and a click rate of .2%. ^[6]
70% of brands fail to use personalized emails. ^[6]
50% of companies think that an increase in personalization can improve email interaction among subscribers. ^[6]
When an email is not personalized, 52% of customers say they’ll find somewhere else to go. ^[6]
Compared to non personalized mailings, personalized promotional mailings have 29% higher unique open rates. ^[6]
Compared to unpersonalized mailings, personalized promotional mailings have 41% higher unique click rates. ^[6]
Personalized subject lines produce 65% open rate to the travel industry. ^[6]
Segmented, targeted, and personalized emails generate 58% of all revenue. ^[6]
32% don’t like personalized messages from brands because they feel like an invasion of privacy. ^[6]
28% of people said they don’t like it when companies have their information without them explicitly providing it first. ^[6]
74% of customers feel frustrated when website content is not personalized. ^[6]
Personalized homepage promotions influenced 85% of consumers to buy while personalized shopping cart recommendations influenced 92% of shoppers online. ^[6]
More than half of consumers (57%). ^[6]
79% of consumers say they are only likely to engage with an offer if it has been personalized to reflect previous interactions the consumer has had with the brand. ^[6]
By 2020, 51% of consumers expect that companies will anticipate their needs and make relevant suggestions before they make contact. ^[6]
63% of respondents are highly annoyed by the way brands continue to rely on the old fashioned strategy of blasting generic ad messages repeatedly. ^[6]
If they get personalized offers or discounts, 63% of millennials, 58% of Gen Xers, and 46% of Baby Boomers are willing to share personal information with companies. ^[6]
80% of shoppers are more likely to buy from a company that offers personalized experiences. ^[6]
On average 71% of consumers express some level of frustration when their shopping experience is impersonal. ^[6]
44% of consumers say that they will likely become repeat buyers after a personalized shopping experience with a particular company. ^[6]
Marketers see an average increase of 20% in sales when using personalized experiences. ^[6]
59% of customers say that personalization influences their shopping decision. ^[6]
54% of executives committed to personalization report that they exceeded annual revenue targets compared to only 15% of those not as committed to the tactic. ^[6]
40% of executives say their customer personalization efforts have directly affected sales and profits in channels like ecommerce. ^[6]
31% of consumers say they wish their shopping experience was far more personalized than it currently is. ^[6]
Individual customer stakeholders who perceived supplier content to be tailored to their specific needs were 40% more willing to buy from that supplier than stakeholders who didn’t. ^[6]
78% of U.S. Internet users said personally relevant content from brands increases their purchase intent. ^[6]
87% of consumers surveyed say that personally relevant branded content positively influences how they feel about a brand. ^[6]
63% of consumers said they’d think more positively of a brand if it gave them content that was more valuable, interesting or relevant. ^[6]
81% of consumers want brands to get to know them and understand when to approach them and when not to. ^[6]
77% of consumers have chosen, recommended, or paid more for a brand that provides a personalized service or experience. ^[6]
The biggest challenges with personalization are gaining insight quickly enough (40%), having enough data (39%), and inaccurate data (38%). ^[6]
79% of organizations that exceeded revenue goals have a documented personalization strategy. ^[6]
Smart personalization engines used to recognize customer intent will enable digital businesses to increase their profits by up to 15%. ^[6]
48% of people say it’s generally acceptable for companies to use their purchase history to deliver personalized offers via mobile so long as they can be opted in and out of. ^[6]
41% of people say it’s acceptable for businesses to use their purchase history to deliver personalized offers via mobile so long as the offers are related to their history with the business. ^[6]
66% of people get frustrated when a company’s shopping cart isn’t connected to its mobile app. ^[6]
75% of consumers are more likely to buy from a retailer that recognizes them by name, recommends options based on past purchases, OR knows their purchase history. ^[6]
Only 39% of retailers send personalized product recommendations via email. ^[6]
Less than 10% of tier 1 retailers believe they are highly effective at personalization, and nearly one third report having limited or no capability to support personalization efforts. ^[6]
7% of people say they would be likely to engage with a birthday email sent by a retailer. ^[6]
8% of people say they would be encouraged to engage with a retail brand if they were addressed by first name. ^[6]
54% of shoppers anticipate a personalized discount within a day of sharing their information with a retailer. ^[6]
32% of shoppers expect a personalization discount within just an hour of sharing their information with a retailer. ^[6]
45% of consumers say they are more likely to shop on an eCommerce site that offers personalization. ^[7]
Only 6% of companies are truly capable of consolidating data into a single view of the customer for personalized experiences across channels. ^[8]
67% of companies reported resources for personalization are limited or not available due to lack of time or budget. ^[8]
29% of those in EMEA reported pulling dev teams away from other high priority work as necessary, falling prey to ad hoc campaigns with limited impact. ^[8]
28% of companies across regions stated their data was available in real time, allowing them to consistently make informed and smart decisions around personalization. ^[8]
21% of companies rely on accessible, quantitative data to consistently make informed, data. ^[8]
36% of those in AMER have discussed personalization as a top priority and plan to invest more resources to it. ^[8]
Only 9% of companies across the globe currently have personalization baked into the DNA of their business strategy. ^[8]
Another 11% touted having cross functional teams that could execute personalization campaigns across every channel. ^[8]
71% of consumers believe personalized experiences would influence their decision to interact with emails. ^[8]
75% of consumers in North America felt as though email content was not personalized for them. ^[8]
19% of consumers reported receiving upwards of 15+ emails a day from a bevy of different retailers. ^[8]
37% of consumers said they would open 1 2 of the emails they received from retailers per day. ^[8]
45% of consumers claimed the time after work is when they had the largest propensity to actually click through an email to purchase. ^[8]
55% of consumers felt that a more enjoyable email experience would include retailers offering more targeted promotions and discounts. ^[8]
37% of consumers indicated that brands providing more tailored recommendations to their interests would make for more enjoyable emails. ^[8]
63% of consumers in North America disagreed when asked if retailers emailed product recommendations that were relevant. ^[8]
68% of consumers polled in Europe felt as though product recommendations from retailers within emails were relevant. ^[8]
84% of those in Asia felt as though product recommendations from retailers within emails were relevant. ^[8]
45% of consumers claimed they would open an email and act on it in that moment if presented with an email they liked. ^[8]
43% of consumers will often wait to purchase in anticipation of an email discount if they have the time. ^[8]
76% of consumers shop on mobile devices because “it saves them time.”. ^[8]
Only 12% of consumers find shopping on the mobile web convenient. ^[8]
Consumers are 4X as likely to state that desktop is more “convenient” than mobile web. ^[8]
Consumers claim to complete 61% of their purchases on a desktop computer. ^[8]
48% of consumers state that desktop provides the most enjoyable shopping experience. ^[8]
67% of consumer cite “pages and links being too small to click on” as an impediment to mobile shopping. ^[8]
42% of consumers stated that security concerns were a major issue, the second most common impediment to mobile shopping. ^[8]
36% of consumers said interruptions from messages, apps and other programs were an impediment to mobile shopping. ^[8]
36% of consumers cited “difficulty finding what I am looking for” as a barrier to mobile shopping. ^[8]
58% of consumers state that when on a mobile device, they are “looking for something specific but browsing around. ^[8]
Only 20% of consumers state that when shopping on a mobile device, they “need something and want to buy it now.”. ^[8]
Only 30% of consumers agreed that the mobile web experience becomes increasingly relevant while browsing. ^[8]
61% of consumers say Amazon provides more streamlined checkout than their favorite online retailer. ^[8]
65% of consumers say Amazon makes it easier to find what they are looking for. ^[8]
57% of consumers say Amazon gives more information about product features and quality. ^[8]
57% of consumers say online retailers can make experiences more enjoyable by helping them check. ^[8]
57% of consumers say online retailers should provide more information on products and reviews. ^[8]
53% of consumers say online retailers can make the online shopping experience better by helping users make it easier to find what they are looking for. ^[8]
Only 9% of consumers state the physically shopping in store provides the most “convenient experience.”. ^[8]
10% of consumers have at least 5 eCommerce apps downloaded on their smartphones. ^[8]
5% of consumers say they browse eCommerce websites “several times per day.”. ^[8]
43% of consumers say they have shopped on their smartphones at work in the past month. ^[8]
89% of digital businesses are investing in personalized content. ^[0]
Personalization can reduce acquisition costs by as much as 50%. ^[0]
Personalized content facilitates repeated purchases in almost 44% of consumers. ^[0]
Personalized calls to action convert 202% better than non. ^[0]
Marketers see an average increase of 56% in sales when they use personalized experiences. ^[0]
54% experience a lift of almost 10% while 13% experience a lift of over 30%. ^[0]
77% of consumers prefer to choose, recommend, or pay more for a brand that provides a personalized service or experience. ^[0]
87% of consumers surveyed say that personally relevant branded content positively influences how they feel about a brand. ^[0]
Just 22% of shoppers are satisfied with the level of personalization they currently receive. ^[0]
Consumers are 40% more likely to view items that are recommended based on the information they’ve shared with the brand. ^[0]
72% of consumers say that they only engage with personalized content. ^[0]
More than 30% of consumers are likely to recommend your personalized service and leave a positive review. ^[0]
50% of businesses believe they can drive interaction within email by increasing personalization. ^[9]
72% of consumers claim they will only engage with personalised messaging. ^[9]
Half of Millennials and Gen Zers generally ignore communications from companies that don’t personalise their content, and 73% expect companies to engage them in real. ^[9]
77% of consumers have picked, recommended, or paid more for a brand that prioritises personalised service or experience. ^[9]
84% of customers say being treated like a person, not a number, is very crucial to winning their wallet share. ^[9]
74% of online consumers get frustrated with websites when irrelevant offers, ads, promotions appear. ^[9]
63% of consumers see personalization as a standard of service. ^[9]
45% of consumers won’t spend time with branded content that’s not relevant to their interests. ^[9]
75% of consumers are more likely to buy from a retailer that recognises them by name, recommends products or services based on past purchases, or knows their purchase history. ^[9]
55% of business buyers (and 54% of consumers). ^[9]
33% of customers who abandoned a business relationship did so due to poor personalization. ^[9]
On average, 36% of consumers have expressed an interest in purchasing personalised products or services. ^[9]
69% of business buyers expect personalised recommendations. ^[9]
50% of consumers say they would pay more for products and services from brands that prioritise personally relevant content. ^[9]
Almost 80% of consumers are only likely to engage with a brand using coupons or other offers if those promotions are directly linked to how they have interacted with the brand previously. ^[9]
64% of customers expect personalised engagements based on prior brand interactions. ^[9]
73% of customers expect companies to understand their needs and expectations. ^[9]
80% of U.S. online adults feel comfortable sharing some personal information with retailers to personalise their experience. ^[9]
70% of customers say understanding how they use products and services is very critical to winning their business. ^[9]
62% of customers expect companies to adapt based on their actions and behaviour. ^[9]
62.26% of consumers feel “happy” and “excited” to respond to a personalised message from a retailer. ^[9]
32% of shoppers expect a personalization discount within just an hour of sharing their information with a retailer. ^[9]
48% of people say it’s generally acceptable for companies to use their purchase history to deliver personalised offers via mobile, so long as they can be opted in and out of. ^[9]
81% of U.S. consumers think online retailers do a good job of delivering personalised experiences. ^[9]
54% of U.S consumers approve of online retailers using their purchase history for mobile shopping recommendations. ^[9]
70% of millennials are willing to let retailers track their browsing and shopping behaviours in exchange for a better shopping experience. ^[9]
70% of millennials are frustrated with brands sending irrelevant emails. ^[9]
36% of consumers say retailers need to do more to offer personalised experiences. ^[9]
Marketers report personalising content and experiences based on campaign source (49%), pages/content viewed (35%), email opens (34%). ^[9]
products purchased (33%), email click throughs (32%), demographics (32%), clicks (30%), geolocation (28%), stage of the customer journey (27%) and previous visit behaviour (26%). ^[9]
Only 39% of online retailers send personalised product recommendations via email. ^[9]
Segmented and targeted emails generate 58% of all revenue. ^[9]
Marketers have noted a 760% increase in revenue from segmented campaigns. ^[9]
Marketers see an average increase of 20% in sales when using personalised experiences. ^[9]
The open rate for emails with a personalised message was 18.8%, as compared to 13.1% without any personalization in 2016. ^[9]
55% of consumers have stated that they like email messages that contain relevant products and offers. ^[9]
80% of consumers are more likely to make a purchase when brands offer personalised experiences. ^[9]
Emails with personalised subject lines are 26% more likely to be opened. ^[9]
Displaying a pop over on a website increased email newsletter subscriptions for Fresh Relevance by 800%. ^[9]
95% of companies that saw 3x ROI from their personalization efforts grew profitability in the year after their personalization integration. ^[9]
Birthday emails tend to generate 342% more revenue per email than standard promotional emails. ^[9]
Personalised calls to action convert 202% better than standard or generic calls to action. ^[9]
Personalised email subject lines generate, on average, 50% higher open rates. ^[9]
The findings show that scarcity techniques, which highlight items that are low in stock, ranked first with an average uplift in revenueper visitor reaching 2.9 percent. ^[13]
Available to download in PNG, PDF, XLS format 33% off until Jun 30th. ^[13]
Most appealing types of personalization according to internet users in the U.S. 2019. ^[13]
They’re believed to have a 60% conversion rate on product recommendations that they send through to their customers inbox. ^[14]
According to Statista, in 2021, over 2.14 billion people worldwide are expected to buy goods and services online, up from 1.66 billion global digital buyers in 2016. ^[10]
And eCommerce sales rose from $390 billion in 2016 to $453 billion in 2017, that’s a 16% increase!. ^[10]
so much so that estimates say that consumers will make 95% of purchases online by 2040. ^[10]
In fact, brick and mortar sales rose from $2985 billion in 2016 to $3043 billion in 2017, a two percent increase. ^[10]
In 2019, e retail sales accounted for only 14.1 % of all retail sales worldwide. ^[10]
But, this figure is expected to reach 22 percent in 2024. ^[10]
76% of all United States adults shop online. ^[10]
67% of Millenials prefer to shop online. ^[10]
56% of Generation X prefer to shop online. ^[10]
41% of Baby Boomers prefer to shop online. ^[10]
28% of seniors prefer to shop online. ^[10]
Nearly 80% of younger shoppers make impulse purchases online and 21% of 28to37year olds say they made a spontaneous online buy in the previous week. ^[10]
In fact, 85% of consumers conduct online research before making a purchase online. ^[10]
The most used channels for research before making an online purchase across generations include websites (74%), email (43%), social media (38%) and retailer’s mobile apps (36%). ^[10]
And 40% of millennials say they use voice enabled digital assistants, such as Amazon Echo and Google Home, to research merchandise before buying online. ^[10]
The average amount of time between a Google product search and a purchase is 20 days and 35% of Google product searches turn into transactions within 5 days. ^[10]
85% of orders from social media sites come from Facebook. ^[10]
60% of people say they discover new products on Instagram and 62% of people say they have become more interested in a brand or product after seeing it on Instagram Stories. ^[10]
11% of US social media users shop on Instagram and 130 million Instagram users tap on shopping posts every month. ^[10]
44% of online shoppers start at Amazon to search for products online, rather than doing a Google search for example. ^[10]
Almost 66% of Americans have shopped Amazon. ^[10]
The most popular products on Amazon are electronics (44%), followed closely by clothing, shoes, and jewelry (43%) and home and kitchen products (39%). ^[10]
While 67% of Amazon users prefer to shop using their desktop computer or laptop, many Amazon users shop on mobile too. ^[10]
53% of shoppers browse on mobile but buy on desktop. ^[10]
65% of shoppers look up price comparisons on their mobile device while in a physical store. ^[10]
In fact, 77% of traffic came from mobile devices in 2017, up from 16% in 2012. ^[10]
Invesp says that on average, only 2.86% of eCommerce website visits convert into a purchase. ^[10]
On average, 52% of online stores have omnichannel capabilities. ^[10]
80% of people stop doing business with a company because of poor customer experience. ^[10]
79% of US consumers said that free shipping would make them more likely to shop online and 92% of consumers will buy something again if returns are easy. ^[10]
69.57% of digital shopping carts and baskets were abandoned and the purchase was not completed. ^[10]
Abandoned cart emails have an average open rate of 45% and emails sent within 20 minutes after the abandonment of the cart have an average conversion rate of 5.2%. ^[10]
74% of consumers get frustrated when they’re shown content that isn’t relevant to them. ^[10]
Over 70% of visitors who abandon your website will never return!. ^[10]
In 2020, 22% of small businesses encountered a security breach, so it’s no wonder people are wary about sharing their private information. ^[11]
57% of shoppers will share their information if they receive personalized offers. ^[11]
52% of people are likely to shop elsewhere if a company fails to personalize their messaging to them. ^[11]
80% of people are more inclined to purchase from a company that provides tailored experiences. ^[11]
58% of customers say companies send them items they don’t want, and 24% say businesses send them products they already bought. ^[11]
But studies show that it’s a worthwhile endeavor as more than half of businesses report over 10% increased revenue. ^[11]
With consumers increasingly relying on online shopping — it is estimated that 95% of purchases will be made online by 2040 — ecommerce is opening the doors of opportunity to countless entrepreneurs. ^[1]
In the U.S. alone, online shopping already accounts for 10% of retail sales and is expected to grow at a yearon year rate of 15%. ^[1]
Millennials and Gen Xers are the biggest online shoppers, with 67% of millennials and 56% of Gen Xers preferring to shop online versus in a brickand. ^[1]
Millennials and Gen Xers spend 50% more time shopping online than their older counterparts 6 hours versus 4 hours. ^[1]
Though women are stereotypically pinned as shoppers, when it comes to online shopping, men dominate the stats, spending 28% more than women shopping online. ^[1]
The statistics about ecommerce shopping behaviors are incredibly revealing 43% of online shoppers have reported making purchases while in bed, 23% at the office, and 20% from the bathroom or while in the car. ^[1]
It turns out that alcohol boosts sales for ecommerce businesses, with 10% of customers reporting that they made purchase drunk. ^[1]
Men ended up being more than twice as likely to make purchases under such conditions, with 14% reporting to have done so, while only 6% of woman reported doing so. ^[1]
Given the role that booze plays in making online purchases, it should be no surprise to find out that 42% of online shoppers have made a purchase that they regretted, and 21% have accidentally bought something they didn’t want. ^[1]
Though 48% of online shoppers have overspent or bought something unplanned while shopping online, the purchase path is not straight 85% of customers start a purchase on one device and finish it on another. ^[1]
However, when it comes to books, stationery, and music purchases, Japan leads the charge at 79%. ^[1]
Spain tops the charts for travel with 67%, and Brazil takes the highest spot on the podium with consumer electronics at 57%. ^[1]
From a global share of 20.2% in 2015, the US is expected to be down to 16.9% by 2020. ^[1]
Globally, credit cards are the preferred method of payment, being used in 53% of transactions, followed by digital payment systems (43%) and debit cards (38%). ^[1]
Payment method aside, more Americans already prefer online shopping than shopping in a physical store, with 51% percent clicking their way to making purchases. ^[1]
A total of 96% of Americans have made at least one online purchase in their life, with 80% doing so in the last month alone. ^[1]
However, Americans actually spend 64% of their budget in physical stores and only 36% online. ^[1]
With Amazon accounting for 44% of all ecommerce sales in the US in 2017 and a yearon year growth rate of 23% in the US, it’s shocking that 46% of American businesses still do not have a website. ^[1]
A year before that, by 2019, it’s estimated that B2B firms will spend more on ecommerce technology than online retailers. ^[1]
Average ecommerce conversion rates range from 3% to 4%, with 43% of ecommerce traffic coming from organic Google searches. ^[1]
This boils down to good visuals, fast website loading time, and ease of payment; PayPal transactions have 70% higher checkout rates than non. ^[1]
When it comes to making a purchase, 64% of customers find customer experience more important than price. ^[1]
According to the Guardian, by 2020, the quality of customer experience provided by a brand will be more important than price and product as a key differentiator. ^[1]
More worrisome for businesses that don’t focus on customer service is that 33% of Americans say they would consider switching companies after having dealt with poor customer service. ^[1]
It turns out that an inconvenient return policy deters 80% of shoppers, while 74% of people are likely to switch brands if they find the purchasing process too cumbersome. ^[1]
A total of 57% of customers will abandon your site if they have to wait 3 seconds or longer for a page to load. ^[1]
Once on your website, 60% of customers will leave your site if they can’t find what they were looking for in the first place. ^[1]
If a potential customer can watch a video explaining a product or service beforehand, 73% of them are more likely to make a purchase. ^[1]
According to BigCommerce, 46% of consumers want product comparisons from ecommerce sites and 42% of customers want more testimonials from ecommerce sites. ^[1]
Along those same lines, 69% of online shoppers want more reviews from ecommerce sites. ^[1]
In fact, 77% of customers read product reviews before making a purchase. ^[1]
According to ReadyCloud, 44% of internet retail minutes were spent on a smartphone, 11% on a tablet, and 45% on a desktop. ^[1]
Those numbers appear to be supported by eMarketer’s claims that 59% of ecommerce sales were made through mobile. ^[1]
Smartphones accounted for 37.6% of retail visits and 21% of revenue for that day. ^[1]
Additionally, it was found that conversion rates on mobile phones increased by 10% compared to the year before. ^[1]
For entrepreneurs just starting out, mobile is especially important, as it’s been found that smaller retailers have up to 30% higher mobile conversion rates compared to larger retailers. ^[1]
It is important to make your mobile shopping experience as easy as possible for users, as 52% of people say they’re less likely to re engage with a brand when they’ve had a bad mobile experience. ^[1]
You don’t want to underestimate the importance of social media with regards to ecommerce, as 74% of consumers rely on their social networks to make purchasing decisions. ^[1]
Additionally, 56% of users that follow brands on social media do so to view products. ^[1]
About 70% of shopping carts are abandoned, which occurs when a potential client selects products or services to be bought but never follows through with the check. ^[1]
In 2006, the average cart abandonment rate was 59.8%. ^[1]
The rate had increased to 69.23% by 2017. ^[1]
More than 60% of consumers who abandoned their carts did so because of shipping costs, while 57% of people who abandon their shopping carts say that they were “window shopping.”. ^[1]
According to Adobe, 71% of mobile purchases are influenced by emails from the retailer, while Salecycle found that 28.3% of ecommerce revenue comes from abandoned cart emails. ^[1]
Here are some of the most interesting ecommerce statistics we know so far More than 60% of customers say that they prefer digital self serve tools, such as websites, apps, or chatbots to answer their simple inquiries. ^[1]
nearly twice as long as 75% percent of online customers expect it to take; they want to be assisted within 5 minutes. ^[1]
Experts predict that by 2020, 80% of businesses will be using chatbots. ^[1]
Already, 20% of Google searches on mobile devices are voice searches. ^[1]
It’s predicted that by 2020, voice searches will make up 50% of all searches. ^[1]
It’s also estimated that there will be 21.4 million smart speakers by 2020. ^[1]
Already, 22% of US smart speaker owners have purchased something using their devices. ^[1]
It turns out that almost 60% of people who own a virtual assistant have used it to make a purchase through voice command. ^[1]
It is predicted that by 2021, early adopters of the technology who have redesigned their websites to support voice search capability will increase revenue by 30%. ^[1]
Overall, 22% of consumers say they are satisfied with the level of personalization that they are currently receiving. ^[1]
This is partly because 75% of customers are most likely to buy from a retailer that recognizes them by name and recommends products based on previous purchases. ^[1]
After implementing personalization, 93% of companies see a rise in conversion rates. ^[1]
A study by Common Sense Advisory found that 75% of people want to buy products in their native language and 92.2% prefer to shop and make purchases on sites that price in their local currency. ^[1]
Facebook (25%, but 40% as a whole on social media, including platforms such as Amazon (16%) Others (22%; includes eBay, Alibaba, Etsy). ^[1]
This number multiplies by 369% when prospects engage with a single recommendation. ^[15]
Product recommendations account for up to 31% of eCommerce site revenues. ^[15]
On average, customers saw 12% of their sales attributed to our product recommendation product. ^[15]
Prospects who do not engage with recommendations convert at 1.02%. ^[15]
That number increases 288% after a single interaction. ^[15]
They found shoppers that clicked on recommendations are 4.5x more likely to add items to cart, and 4.5x more likely to complete their purchase. ^[15]
In fact, implementing personalized product recommendations can improve cart abandonment by up to 4.35%. ^[15]
Companies that grow faster drive 40 percent more of their revenue from personalization than their slower. ^[16]
Roughly 75 percent of consumers tried a new shopping behavior in the last 18 months, and more than 80 percent of those intend to continue with new behaviors. ^[16]
Furthermore, our research found that companies that excel at personalization generate 40 percent more revenue from those activities than average players. ^[16]
Our research shows that 71 percent of consumers expect companies to deliver personalized interactions. ^[16]
And 76 percent get frustrated when this doesn’t happen. ^[16]
Over three quarters of consumers said that receiving personalized communications was a key factor in prompting their consideration of a brand, and 78 percent said such content made them more likely to repurchase. ^[16]
Performance propels outperformance Research shows that personalization most often drives 10 to 15 percent revenue lift. ^[16]
Personalization is a force multiplier and business necessity one that more than 70 percent of consumers now consider a basic expectation. ^[16]
1.44% 17.39% Shopping Cart Abandonment Email my Cart 2017 1.53%. ^[17]
17.63% Shopping Cart Abandonment Email my Cart 2018 1.63% 18.49% Shopping Cart Abandonment Browse Abandonment 2019 1.32% 15.91% Shopping Cart Abandonment Browse Abandonment 2020. ^[17]
15.67% Shopping Cart Abandonment Triggered Emails 2021. ^[17]
Triggered Emails 2016 1.44% 17.39% Shopping Cart Abandonment. ^[17]
17.63% Shopping Cart Abandonment Email my Cart. ^[17]
Triggered Emails 2021 1.33% 15.22% Shopping Cart Abandonment. ^[17]
The average conversion rate peaked in 2018 at 18.49%. ^[17]
While 2019 and 2020 had significant pullback, it is still a respectable 15.11% conversion in 2020. ^[17]
In 2021 we saw a further decrease in overall conversion rates to 15.22%. ^[17]
According to Custora ECommerce Pulse, email accounted for 19.8% of all transactions trailing only paid search (19.9%) and organic traffic (21.8%). ^[17]
Email accounted for 19.8% of all transactions trailing only paid search (19.9%) and organic traffic (21.8%). ^[17]
These emails convert at a 4.10%. ^[17]
On a per email basis, Email My Cart campaigns generated 54.9% more revenue per email than the second highest converting campaign type , and 168% better than the average. ^[17]
In fact, Email My Cart represent less than 1% of total sent emails in our database. ^[17]
They were able to improve their CTR by 289% and conversion rate by 189%!. ^[17]
In 2017, email open rates reached an incredible 45.59%!. ^[17]
“Back in Stock” emails had the highest open rate (65.32%). ^[17]
Shopping cart abandonment emails were opened 44.76% of the time, in line with previous shopping cart abandonment email statistics. ^[17]
Beauty and Personal Care 18.48% eCommerce. ^[17]
16.75% Retail 20.96% Beauty and Personal Care 18.48% eCommerce. ^[17]
Average 8.00% Retail 7.53%. ^[17]
8.00% Retail 7.53%. ^[17]
Beauty and Personal Care 1.96% eCommerce 2.32%. ^[17]
Retail 2.50% Beauty and Personal Care 1.96% eCommerce. ^[17]
Our database shows a 15.4% increase over Constant Contact’s industry average and 275% increase over Mailchimps. ^[17]
39.42% of email recipients ultimately clicked through on these emails, 101% more often than the second highest campaign type . ^[17]
A study published by Aberdeen shows that personalization increases CTR by 14%. ^[17]
One of our clients increased their CTR by 26.96% by A/B testing product injection in the subject line. ^[17]
Our own studies show that using dynamic product recommendations within your email communication can increase email click through rates by 35%!. ^[17]

I know you want to use E-Commerce Personalization Software, thus we made this list of best E-Commerce Personalization Software. We also wrote about how to learn E-Commerce Personalization Software and how to install E-Commerce Personalization Software. Recently we wrote how to uninstall E-Commerce Personalization Software for newbie users. Don’t forgot to check latest E-Commerce Personalization statistics of 2024.

Reference

outgrow – https://outgrow.co/blog/personalization-statistics.
kinsta – https://kinsta.com/blog/ecommerce-statistics/.
forbes – https://www.forbes.com/sites/blakemorgan/2020/02/18/50-stats-showing-the-power-of-personalization/.
octaneai – https://www.octaneai.com/blog/ecommerce-personalization-stats.
startupbonsai – https://startupbonsai.com/personalization-statistics/.
nosto – https://www.nosto.com/ecommerce-statistics/personalization/.
instapage – https://instapage.com/blog/personalization-statistics.
dynamicyield – https://www.dynamicyield.com/article/ecommerce-personalization-must-haves/.
dynamicyield – https://www.dynamicyield.com/article/50-most-important-dynamicyield-personalization-stats/.
influencermarketinghub – https://influencermarketinghub.com/personalization-stats/.
optinmonster – https://optinmonster.com/ecommerce-statistics/.
decibel – https://decibel.com/blog/8-insightful-personalization-stats-that-matter-in-2021/.
bloomreach – https://www.bloomreach.com/en/blog/2017/ecommerce-personalization.
statista – https://www.statista.com/statistics/809873/top-performing-e-commerce-personalization-techniques/.
omnisend – https://www.omnisend.com/blog/ecommerce-personalization/.
barilliance – https://www.barilliance.com/personalized-product-recommendations-stats/.
mckinsey – https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/the-value-of-getting-personalization-right-or-wrong-is-multiplying.
barilliance – https://www.barilliance.com/email-marketing-statistics/.

How Useful is E Commerce Personalization

One of the key benefits of e-commerce personalization is its ability to provide customers with a more streamlined and efficient shopping experience. By presenting shoppers with personalized recommendations and tailored product suggestions, retailers can help customers find what they are looking for faster and more easily. This can not only lead to increased sales for the company, but also leave customers feeling satisfied with their shopping experience, encouraging them to return in the future.

Another advantage of e-commerce personalization is its potential to create a sense of exclusivity and special treatment for customers. By personalizing product recommendations, promotions, and discounts, retailers can make customers feel valued and appreciated, strengthening their relationship with the brand. This can lead to increased customer loyalty and repeat business, as customers are more likely to remain loyal to companies that recognize and cater to their individual preferences.

In addition, e-commerce personalization can help companies better understand their customers and their shopping habits. By tracking and analyzing customer data, companies can gain valuable insights into customer behavior, preferences, and trends, allowing them to make more informed business decisions. This can lead to more targeted marketing campaigns, improved product offerings, and a better overall understanding of the customer base.

However, e-commerce personalization also has its drawbacks. One concern is the issue of privacy and data security. In order to personalize the shopping experience, companies must collect and store large amounts of customer data, raising concerns about how this data is used and protected. Customers may be wary of sharing their personal information with companies, especially in light of recent data breaches and privacy scandals.

Another potential drawback of e-commerce personalization is the risk of reducing customer choice and diversity. By presenting customers with only personalized recommendations and products, retailers may inadvertently limit customers’ exposure to new products, brands, and trends. This could lead to a narrowing of opportunities for customers to discover new and innovative products, potentially stifling creativity and competition in the online marketplace.

In conclusion, while e-commerce personalization can offer valuable benefits to both companies and customers, it is important for retailers to strike a balance between personalization and respecting customer privacy and diversity. By leveraging customer data in a responsible and transparent manner, companies can enhance the shopping experience for customers while also maintaining trust and loyalty. As e-commerce continues to evolve, it will be important for companies to carefully consider the implications of personalization and strive to create a positive and engaging shopping experience for all customers.

In Conclusion

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We tried our best to provide all the E-Commerce Personalization statistics on this page. Please comment below and share your opinion if we missed any E-Commerce Personalization statistics.

E-Commerce Personalization Statistics 2024 – Everything You Need to Know