E-Commerce Platforms Statistics 2024 - Everything You Need to Know

Are you looking to add E-Commerce Platforms to your arsenal of tools? Maybe for your business or personal use only, whatever it is – it’s always a good idea to know more about the most important E-Commerce Platforms statistics of 2024.

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How much of an impact will E-Commerce Platforms have on your day-to-day? or the day-to-day of your business? Should you invest in E-Commerce Platforms? We will answer all your E-Commerce Platforms related questions here.

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On this page, you’ll learn about the following:

Best E-Commerce Platforms Statistics

Best E-Commerce Platforms Statistics

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E-Commerce Platforms Benefits Statistics

One of the major benefits of personalization is that it can help increase a businesses’ profits by 15%. ^[0]

E-Commerce Platforms Market Statistics

Ecommerce Statistic #15 Nearly half of online shoppers simply head straight to a large ecommerce marketplace. ^[1]
That number is expected to reach 21% in 2024, a 17.9% increase in ecommerce market share over two years. ^[2]
China continues to lead the global ecommerce market, accounting for 52.1% of all retail ecommerce sales worldwide, with total online sales just over the $2 trillion mark in 2021. ^[2]
After China and the US, the third largest ecommerce market is the United Kingdom, taking up 4.8% of the retail ecommerce sales share. ^[2]
China’s ecommerce sales totaled an estimated $2.1 trillion in 2021, more than double the US market. ^[2]
In Japanese and South Korean markets, where cross border commerce was lowest, that number rose to 41% and 36% respectively. ^[2]
The ecommerce marketplace is also bolstering globalism with 57% of online shoppers having made a purchase from an overseas retailer. ^[0]
With nearly half of American B2B businesses offering their full product line online, it’s no surprise that B2B was expected to generate $7.6 trillion in 2017, dwarfing the B2C market of an estimated $2.4 trillion. ^[0]
In emerging markets, such as Southeast Asia, social shopping accounts for 30% of all online sales. ^[0]
According to a 2017 survey by Square and Mercury Analytics on US business owners, common channels where brands sell their products and services include Brickandmortar shop (56%) Website (34%) Pop up shops, events, and markets (26%). ^[0]
For 78% of marketers, brand purpose is now more critical than ever since the pandemic in 2020. ^[3]
Shopify powers over 3,766,071 live websites around the globe and owns over 32% of the ecommerce platform’s market share in the United States. ^[3]
According to statistics, WooCommerce is the most trusted online shopping platform, holding 26% of the entire market. ^[4]
Shopify is second with 17%, while Wix Stores has a 13% market share. ^[4]
Online stores that invest in social media pages and build a strong presence across the most popular platforms like YouTube can boost their sales up to 32% compared to sites that don’t invest in social media marketing. ^[4]
Around 50% of people say they’d purchase something from a website’s chatbot usingconversational marketing. ^[5]
Email marketing yields $44 for each $1 spent for a 4400% ROI. ^[5]
Email marketing was responsible for 24% of holiday sales during the 2018 holiday eCommerce season. ^[5]
Email marketing contributes to 20% of traffic driving eCommerce sales. ^[5]
60% of consumers say they’ve made a purchase as the result of an email marketing message they received. ^[5]
The number of marketers sharing video content on LinkedIn rose to 65% in 2021. ^[5]
In 2017, Amazon’s market share in the US e commerce retail space was 37 percent. ^[6]
90% of eCommerce companies saw double digit growth, and the market as a whole smashed growth records. ^[7]
The United States eCommerce market reached$196.66 billionin Q1 2021, which is up 39.0% year over year. ^[7]
According to buyer interest, the top 9 leaders in today’s eCommerce market are Shopify WooCommerce. ^[7]
Shopify is the eCommerce market leader in 2021, commanding26% of the market share. ^[7]
Salesforce Commerce Cloud commands12% of the eCommerce market share. ^[7]
WooCommerce commands12% of the eCommerce market share. ^[7]
commands12% of the eCommerce market share. ^[7]
Wix commands12% of the eCommerce market share. ^[7]
% of the eCommerce market share. ^[7]
90% of Squarespace reviewersand88% of Shopify reviewerssay the product lived up to its sales and marketing promises. ^[7]
42% of marketers say interpreting results is the biggest challenge in conversion optimization. ^[8]
57% of B2B marketers say conversion rate is the most useful metric for analyzing landing page performance. ^[8]
82% of marketers say knowing how to test effectively is “somewhat” or “very” challenging. ^[8]
39% of client side marketers said conversion optimization is a top digital marketing priority. ^[8]
42% of marketers said interpreting results is the biggest challenge in conversion optimization. ^[8]
62% of B2B marketers said the increasing lead generation is the most important goal for landing pages. ^[8]
Voice search accounts for 25% of searches conducted on Windows 10 taskbar. ^[8]
23.8% of voice users used Google Home as a voice. ^[8]
45% of marketers say blogging is the most important content strategy. ^[8]
43% of respondents asserted that content marketing was one of the most effective tactics for lead generation.21% of searches lead to more than one click on Google’s results. ^[8]
61% of marketers say growing SEO/organic presence is a high inbound marketing priority. ^[8]
65% of marketers agree that link building is the most difficult tactic to perform. ^[8]
The global marketing share percentage, in terms of the use of search engines heavily favors Google, with over 77%.39% of marketers don’t think their organization’s marketing strategy is effective. ^[8]
48% of marketers planned to increase their influencer marketing budgets in 2017. ^[8]
62% of marketers plan to increase their investment in Facebook Video in the next year. ^[8]
21% of respondents characterize sales and marketings relationship as either misaligned or ‘don’t know.’. ^[8]
40% of marketers say proving the ROI of their marketing activities is their top marketing challenge. ^[8]
53% of marketers say blog content creation is their top inbound marketing priority. ^[8]
80% of small and medium sized retailers in the U.S. indicate that email marketing is their greatest driver of both customer acquisition and retention. ^[8]
The top three content marketing tactics are blogging (65%), social media (64%), and case studies (64%). ^[8]
76% of B2B marketers’ blog and 73% publish case studies. ^[8]
45% of marketers say blogging is their number one most important content strategy. ^[8]
59% of B2B marketers say email is the most effective channel for generating revenue. ^[8]
85% of B2B marketers say lead generation is their most important content marketing goal in 2016. ^[8]
Content marketing is used for lead generation by 83% of B2B marketers. ^[8]
Through the success of content marketing, 49% of B2B marketers follow up with quality sales leads for further assessment. ^[8]
70% of B2B marketers claim that videos are more effective than other content when it comes to converting users to qualified leads. ^[8]
93% of B2B companies say content marketing generates more leads than traditional marketing strategies. ^[8]
49% of B2B marketers find social media to be the most difficult marketing activity to implement. ^[8]
37% of marketers state that budget constraints hinder them from conducting an effective marketing automation strategy. ^[8]
More than 79% of marketing leads don’t convert into sales due to the lack of lead nurturing. ^[8]
50% of the average marketing database is useless, largely because of duplicate records. ^[8]
Converting leads to customers is the top marketing priority for 70% of organizations in 2017. ^[8]
See how it’s exploding 91% of the most successful users agree that marketing automation is “very important” to the overall success of their marketing across channels. ^[8]
The U.S. marketing automation software industry is a $3.3B market in 2017, growing 30%+ annually. ^[8]
27% of companies rate say they are at marketing automation maturity level “new”. ^[8]
Only 21% of respondents reported an individual maturity level of above average or higher with marketing automation. ^[8]
63% of companies successful in marketing automation plan to increase their marketing automation budget. ^[8]
43% of companies using a marketing automation Platform have been doing so for over four years. ^[8]
26% of marketers make extensive use of marketing software to manage lead generation, 36% make limited use of marketing software for it. ^[8]
19% indicated they switched marketing automation providers providers recently or were currently doing so. ^[8]
66% of average performing B2B companies indicate that their current technologies are sufficient to scale endto end marketing over the next 1 to 3 years. ^[8]
63% of B2B marketers allocate 10–29% of their marketing budget to marketing automation. ^[8]
For a majority of B2B marketers, marketing automation budgets stay flat (48%) or increases (41%). ^[8]
23% of marketers are not using lead generation marketing software at the moment, but are planning to in the Future. ^[8]
91% of buyers in 2013 were evaluating marketing automation for the first time. ^[8]
45% of agencies rely on marketing automation platforms to show ROI and 42% use marketing automation to measure performance. ^[8]
42% of agencies note client acquisition as a top objective in their marketing automation strategy. ^[8]
The most important strategic goals of a marketing automation strategy are increasing lead generation (61%), lead nurturing (57%) and sales revenue (47%). ^[8]
High performers are 3.2 times more likely than underperformers to say their technology stack is extremely or very effective at collaboration across marketing functions. ^[8]
High performers are 2.6 times more likely than underperformers to say their technology stack is extremely or very effective at delivering marketing efficiencies like automation. ^[8]
Nearly 90% of agencies say their marketing automation strategy is successful, while only 2% count themselves as “worst in class”. ^[8]
Only 8% of companies see increased revenues within six months of adopting marketing automation. ^[8]
33% of company respondents still consider their automated email marketing programmes to be not successful while only 8% deemed their efforts very successful. ^[8]
80% of marketing automation users saw their number of leads increase, and 77% saw the number of conversions increase. ^[8]
17% say marketing automation has been very beneficial for their company. ^[8]
47% of marketers agreed Twitter was the best social media channel for customer engagement. ^[8]
The results speak for themselves digital marketers saw an extra 168% in revenue in their in store sales, on top of what was made online. ^[9]
Perhaps that’s why 87% of marketers report positive returns when using video. ^[10]
Research on global eCommerce trends reveals that the pandemic has increased demand for video, and 91% of marketers believe it is now more important for brands than ever before. ^[10]
U.S. online grocery shopping is strangely lagging behind other economies and eCommerce markets like the U.K. and South Korea, where customers already buy over 10% of their groceries online. ^[10]
Only 2% of groceries in the United States are purchased online, but the market is set for a huge expansion, especially now that Amazon has bought Whole Foods. ^[10]
, we see that the current 2024 market share for WooCommerce is 29% of the top 1 million sites using e. ^[11]
For comparison, the WooCommerce market share was 26% in 2020. ^[11]
Shopify is one of the leading ecommerce platforms, with almost 20% market share over 100 free and paid Shopify themes Shopify opened its first brickand mortar storefront in Los Angeles in 2018. ^[12]

E-Commerce Platforms Software Statistics

On TrustRadius, we’ve seen an 85% increase in traffic to the eCommerce software category from January. ^[7]
On TrustRadius, the eCommerce software category grew 85% from January to May 2020. ^[7]
Since the beginning of 2020, 45% of traffic to the eCommerce software category has come from enterprise size companies , while 55% of traffic has come from SMBs. ^[7]
In a recent poll of the TrustRadius community, 32% of respondents said their business was responding to the pandemic by offering new software products or packages. ^[7]
44% of companies use split testing software. ^[8]
The U.S. marketing automation software industry is a $3.3B market in 2017, growing 30%+ annually. ^[8]
26% of marketers make extensive use of marketing software to manage lead generation, 36% make limited use of marketing software for it. ^[8]
23% of marketers are not using lead generation marketing software at the moment, but are planning to in the Future. ^[8]

E-Commerce Platforms Adoption Statistics

Chat adoption rates have risen from 38% in 2009 to 58% in 2014, which is a compound annual growth rate of 8.8% over that time.21% of customers claim that chat helps them to shop while working. ^[8]

E-Commerce Platforms Latest Statistics

smartphones accounted for almost 70 percent of all retail website visits worldwide, although desktop and tablet visits generated higher conversion rates in 2020. ^[13]
South Koreagenerating up to 65 percent of their total online transaction volume via mobile traffic. ^[13]
Start selling online now with Shopify Start your free trial Ecommerce Statistic #1 It’s estimated that there will be 2.14 billion global digital buyers in 2021. ^[1]
In fact, with an expected global population of 7.87 billion people , that’s about 27.2 percent of the world’s population shopping online. ^[1]
In 2021, ecommerce sales are expected to account for 18.1 percent of retail sales worldwide. ^[1]
It’s growing so quickly that it’s expected to make up a whopping 22.0 percent of retail sales worldwide by 2024. ^[1]
Other key reasons include the ability to use coupons and apply discounts , read other customers’ reviews , easily return their items , and have a quick checkout process. ^[1]
33.6 percent of shoppers look up price comparisons on their mobile device while in a physical store. ^[1]
To learn how, check out 81 percent of consumers conduct online research before making a purchase online. ^[1]
81 percent of consumers trust the advice of friends and family over businesses. ^[1]
58 percent of people stop doing business with a company because of poor customer experience. ^[1]
To learn how, check out Ecommerce Statistic #9 Consumers are most likely to trust a business that makes it easy to contact people at the company. ^[1]
Ecommerce Statistic #10 On average, only 1.94 percent of ecommerce website visits convert into a purchase. ^[1]
But No Conversions 69.57 percent of shopping carts are abandoned. ^[1]
Ecommerce Statistic #13 Abandoned cart follow up emails have an average open rate of 41.09 percent. ^[1]
according to Campaign Monitor , the average email open rate is just 18.0 percent. ^[1]
On average, 52 percent of online stores have omnichannel capabilities. ^[1]
To learn how to capture the attention of consumers, read And to effectively build trust, check out Ecommerce Statistic #16 Mobile ecommerce accounts for 45 percent of US ecommerce sales. ^[1]
Ecommerce Statistic #17 Users who have a negative experience on a mobile website are 62 percent less likely to purchase from that business in the future. ^[1]
In fact, the probability of a user bouncing off a mobile webpage increases by 32 percent when the page takes between one and three seconds to load. ^[1]
Specifically 38.4 percent of online shoppers in the US are below the age of 35. ^[1]
Just 14.4 percent of people who shop online in the US are 65 years old and above. ^[1]
Cumulative data anticipates a 16.8% increase in worldwide ecommerce sales over the most recently tracked period. ^[2]
Two years ago, only 17.8% of sales were made from online purchases. ^[2]
Growth is expected to continue, reaching 24.5% by 2025, which translates to an 6.7 percentage point increase in just five years. ^[2]
According to eMarketer, online retail sales will reach $6.17 trillion by 2024, with ecommerce websites taking up 22.3% of total retail sales. ^[2]
Latin America saw$85 billion in ecommerce salesin 2021, up 25% from $68 billion in 2020. ^[2]
Russia, the UK, and the Philippines saw more than20% ecommerce sales growthin 2021. ^[2]
It also has the world’s most digital buyers, 824.5 million, representing 38.5% of the global total. ^[2]
The UK is followed by Japan (3%) and South Korea (2.5%). ^[2]
The impact the COVID 19 pandemic made on supply chains was, according to Morris Cohen, Wharton Professor of Operations, Information, and Decisions, “a major disruption, along the lines of having an earthquake or tsunami.”. ^[2]
In 2021, mobile shopping from Shopify merchants captured 71% of online sales via mobile over BFCM. ^[2]
While only 30% of US consumers report purchasing goods through social platforms, nearly half of China’s consumers already shop on social, generating over $351 billion in sales over 2021. ^[2]
The competition is on the rise, with 49% of brands investing in social commerce content in 2024. ^[2]
The number of US shoppers using Klarna doubled to 17 million in April 2021, experiencing a 125% increase in downloads. ^[2]
In Australia, 30% of the adult population owns a BNPL account, with strong uptake from younger shoppers. ^[2]
About 75% of people deferring payments are under 45, but there has also been a bump in shoppers over 60 using BNPL services. ^[2]
Other notable mentions include BNLP is most popular in Germany, taking 30% of all payments. ^[2]
That number is expected to reach 33% by 2024. ^[2]
BNLP is expected to grow by a compound annual growth rate of 36% in Vietnam from 2021 to 2028. ^[2]
This is due to rapid urbanization and technological advancements; more than 85% of new middleclass growth residing in APAC; and a host of government and private led initiatives in China. ^[2]
Over 67% of global consumers surveyed by Flow.io said they’d made a cross border purchase in their lives. ^[2]
In fact, in terms of website content, the majority of shoppers in Flow.io’s report agreed that the following pages needed to be in their own language Product descriptions (67%) Product reviews (63%) Checkout process (63%). ^[2]
Based on a survey of 8,709 global consumers in 29 countries, CSA Research found that 65% of consumers prefer content in their language, even if it’s poor quality. ^[2]
Moreover, 40% will not buy from websites in other languages. ^[2]
With consumers increasingly relying on online shopping — it is estimated that 95% of purchases will be made online by 2040 — ecommerce is opening the doors of opportunity to countless entrepreneurs. ^[0]
In the U.S. alone, online shopping already accounts for 10% of retail sales and is expected to grow at a yearon year rate of 15%. ^[0]
Millennials and Gen Xers are the biggest online shoppers, with 67% of millennials and 56% of Gen Xers preferring to shop online versus in a brickand. ^[0]
Millennials and Gen Xers spend 50% more time shopping online than their older counterparts 6 hours versus 4 hours. ^[0]
Though women are stereotypically pinned as shoppers, when it comes to online shopping, men dominate the stats, spending 28% more than women shopping online. ^[0]
The statistics about ecommerce shopping behaviors are incredibly revealing 43% of online shoppers have reported making purchases while in bed, 23% at the office, and 20% from the bathroom or while in the car. ^[0]
It turns out that alcohol boosts sales for ecommerce businesses, with 10% of customers reporting that they made purchase drunk. ^[0]
Men ended up being more than twice as likely to make purchases under such conditions, with 14% reporting to have done so, while only 6% of woman reported doing so. ^[0]
Given the role that booze plays in making online purchases, it should be no surprise to find out that 42% of online shoppers have made a purchase that they regretted, and 21% have accidentally bought something they didn’t want. ^[0]
Though 48% of online shoppers have overspent or bought something unplanned while shopping online, the purchase path is not straight 85% of customers start a purchase on one device and finish it on another. ^[0]
However, when it comes to books, stationery, and music purchases, Japan leads the charge at 79%. ^[0]
Spain tops the charts for travel with 67%, and Brazil takes the highest spot on the podium with consumer electronics at 57%. ^[0]
From a global share of 20.2% in 2015, the US is expected to be down to 16.9% by 2020. ^[0]
Globally, credit cards are the preferred method of payment, being used in 53% of transactions, followed by digital payment systems (43%) and debit cards (38%). ^[0]
Payment method aside, more Americans already prefer online shopping than shopping in a physical store, with 51% percent clicking their way to making purchases. ^[0]
A total of 96% of Americans have made at least one online purchase in their life, with 80% doing so in the last month alone. ^[0]
However, Americans actually spend 64% of their budget in physical stores and only 36% online. ^[0]
With Amazon accounting for 44% of all ecommerce sales in the US in 2017 and a yearon year growth rate of 23% in the US, it’s shocking that 46% of American businesses still do not have a website. ^[0]
A year before that, by 2019, it’s estimated that B2B firms will spend more on ecommerce technology than online retailers. ^[0]
Average ecommerce conversion rates range from 3% to 4%, with 43% of ecommerce traffic coming from organic Google searches. ^[0]
This boils down to good visuals, fast website loading time, and ease of payment; PayPal transactions have 70% higher checkout rates than non. ^[0]
When it comes to making a purchase, 64% of customers find customer experience more important than price. ^[0]
According to the Guardian, by 2020, the quality of customer experience provided by a brand will be more important than price and product as a key differentiator. ^[0]
More worrisome for businesses that don’t focus on customer service is that 33% of Americans say they would consider switching companies after having dealt with poor customer service. ^[0]
It turns out that an inconvenient return policy deters 80% of shoppers, while 74% of people are likely to switch brands if they find the purchasing process too cumbersome. ^[0]
A total of 57% of customers will abandon your site if they have to wait 3 seconds or longer for a page to load. ^[0]
Once on your website, 60% of customers will leave your site if they can’t find what they were looking for in the first place. ^[0]
If a potential customer can watch a video explaining a product or service beforehand, 73% of them are more likely to make a purchase. ^[0]
According to BigCommerce, 46% of consumers want product comparisons from ecommerce sites and 42% of customers want more testimonials from ecommerce sites. ^[0]
Along those same lines, 69% of online shoppers want more reviews from ecommerce sites. ^[0]
In fact, 77% of customers read product reviews before making a purchase. ^[0]
According to ReadyCloud, 44% of internet retail minutes were spent on a smartphone, 11% on a tablet, and 45% on a desktop. ^[0]
Those numbers appear to be supported by eMarketer’s claims that 59% of ecommerce sales were made through mobile. ^[0]
Smartphones accounted for 37.6% of retail visits and 21% of revenue for that day. ^[0]
Additionally, it was found that conversion rates on mobile phones increased by 10% compared to the year before. ^[0]
For entrepreneurs just starting out, mobile is especially important, as it’s been found that smaller retailers have up to 30% higher mobile conversion rates compared to larger retailers. ^[0]
It is important to make your mobile shopping experience as easy as possible for users, as 52% of people say they’re less likely to re engage with a brand when they’ve had a bad mobile experience. ^[0]
You don’t want to underestimate the importance of social media with regards to ecommerce, as 74% of consumers rely on their social networks to make purchasing decisions. ^[0]
Additionally, 56% of users that follow brands on social media do so to view products. ^[0]
About 70% of shopping carts are abandoned, which occurs when a potential client selects products or services to be bought but never follows through with the check. ^[0]
In 2006, the average cart abandonment rate was 59.8%. ^[0]
The rate had increased to 69.23% by 2017. ^[0]
More than 60% of consumers who abandoned their carts did so because of shipping costs, while 57% of people who abandon their shopping carts say that they were “window shopping.”. ^[0]
According to Adobe, 71% of mobile purchases are influenced by emails from the retailer, while Salecycle found that 28.3% of ecommerce revenue comes from abandoned cart emails. ^[0]
Here are some of the most interesting ecommerce statistics we know so far More than 60% of customers say that they prefer digital self serve tools, such as websites, apps, or chatbots to answer their simple inquiries. ^[0]
nearly twice as long as 75% percent of online customers expect it to take; they want to be assisted within 5 minutes. ^[0]
Experts predict that by 2020, 80% of businesses will be using chatbots. ^[0]
Already, 20% of Google searches on mobile devices are voice searches. ^[0]
It’s predicted that by 2020, voice searches will make up 50% of all searches. ^[0]
It’s also estimated that there will be 21.4 million smart speakers by 2020. ^[0]
Already, 22% of US smart speaker owners have purchased something using their devices. ^[0]
It turns out that almost 60% of people who own a virtual assistant have used it to make a purchase through voice command. ^[0]
It is predicted that by 2021, early adopters of the technology who have redesigned their websites to support voice search capability will increase revenue by 30%. ^[0]
Overall, 22% of consumers say they are satisfied with the level of personalization that they are currently receiving. ^[0]
This is partly because 75% of customers are most likely to buy from a retailer that recognizes them by name and recommends products based on previous purchases. ^[0]
After implementing personalization, 93% of companies see a rise in conversion rates. ^[0]
A study by Common Sense Advisory found that 75% of people want to buy products in their native language and 92.2% prefer to shop and make purchases on sites that price in their local currency. ^[0]
Facebook (25%, but 40% as a whole on social media, including platforms such as Amazon (16%) Others (22%; includes eBay, Alibaba, Etsy). ^[0]
And it’s forecast to grow over 50% within the next four years. ^[3]
58.4% of internet users buy something online every week. ^[3]
Per Mille increased by 21.7% in 2021 compared to last year, so advertisers are paying $9.13 now instead of $7.5 in 2020. ^[3]
41% of brands will increase their paid search budget this year. ^[3]
70% of brands cutting their budgets in 2024 will sacrifice investments in brand building. ^[3]
59% of brands agree that they have a strategy for collecting first party customer data. ^[3]
The reason 62% of online shoppers say that past customer service significantly influenced their purchase decision. ^[3]
85% of businesses believe they offer personalized experiences, but only 60% of consumers agree that they receive it. ^[3]
31.7% of internet usersdiscover brands with search engines, the most common channel for brand discovery above TV ads. ^[3]
About 51% of customers consciously consider sustainability and eco friendliness factors when making purchase decisions. ^[3]
52% of online shoppers are attracted to brands that share their values. ^[3]
And 66% of them to brands that are transparent with the sources of their materials, their company culture, and how they treat their employees. ^[3]
57% of consumers are increasingly concerned with how brands use their personal information. ^[3]
While 44% are OK with brands they like using personal data to deliver relevant content and offers. ^[3]
70% of consumers like personalization, as long as brands are using data they’ve shared directly. ^[3]
Anything more than US$ 190 would put you in the best 20% of Shopify stores, and more than US$ 315 would put you in the best 10%. ^[3]
Shopify’s annual increase in revenue for 2019 was 47.05%. ^[3]
In 2020 was $2.929B, a 85.63% increase from 2019. ^[3]
And in 2021 was $4.612B, a 57.43% increase from 2020. ^[3]
Almost 30% of U.S internet users have purchased directly from a social platform in 2020. ^[3]
And more than 40% of working age internet users use social media to research brands and products—this percentage rises to more than 50% for online shoppers between 16 to 24 years old. ^[3]
According to Meta’s data, there are more than one billion monthly global users of Facebook Marketplace and 250 million active stores using Facebook Shop worldwide. ^[3]
By the year2040, it’s estimated that95% of all purchaseswill be through eCommerce. ^[4]
The eCommerce industry isgrowing 23%yearover year, yet 46% of American small businesses still don’t have a website. ^[4]
93.5%of global internet users havepurchased products online. ^[4]
Segmented campaigns to email subscribers drive a760% increase in revenue. ^[4]
Online stores with a social media presence have an average of32% more salesthan those that don’t. ^[4]
74% of consumersrely on their social networks to make purchasing decisions. ^[4]
40% of all online purchasesmade during the holiday season are done on smartphones. ^[4]
Approximately 60% of people in the world have internet access, and at least 9 out of 10 have made purchases online. ^[4]
According to Nasdaq, the way we buy products today will become a thing of the past by 2040. ^[4]
Over 40% of all holiday shopping is now done on mobile devices because it’s much more convenient. ^[4]
Both take up to 45% of the total time spent in online stores, while tablet users take up only 11%. ^[4]
Today, nearly 50% of businesses offer free shipping for products all over the globe. ^[4]
By optimizing the checkout process with things like free shipping and simple purchases, eCommerce websites can increase conversion rates up to 35%. ^[4]
Those losses are estimated at around $3 billion a year globally, which shows the importance of optimizing the checkout process. ^[4]
There are an estimated 12 million – 24 million eCommerce sites across the entire globe, with more and more being created every single day. ^[5]
61% of online consumers in the United States have made a purchase based on recommendations from a blog. ^[5]
59% of Millennials will go to Amazon first when online shopping, making the giant online retailer one of your biggest competitors. ^[5]
By the year 2040, it’s estimated that 95% of all purchases will be through eCommerce. ^[5]
In 2017, Amazon accounted for 44% of all US eCommerce sales. ^[5]
55% of online shoppers tell friends and family when dissatisfied with a product or company. ^[5]
93.5% of global internet users have purchased products online. ^[5]
76% of people prefer to go to a physical store for holiday shopping. ^[5]
Multi step forms in WordPresscan lead to 300% more conversions. ^[5]
The eCommerce industry is growing 23% yearover year, yet 46% of American small businesses still don’t have a website. ^[5]
Globally, credit cards are the preferred method of payment, being used in 53% of transactions, followed by digital payment systems (43%), and debit cards (38%). ^[5]
68% of small businesses don’t have a structured or documented conversion rate optimization strategy. ^[5]
69% of B2B businesses say they expect to stop printing catalogs within 5 years. ^[5]
32% of online shoppers own at least one connected home device. ^[5]
Only 2.86% of eCommerce website visits convert into a purchase. ^[5]
In the US, 2 in 5 consumers (41%). ^[5]
6 out of 10 American shoppers use self service tools for their concerns including websites (24%), mobile apps (14%),voice response systems and VoIP(13%). ^[5]
Globally, 57% of online shoppers buy from retailers who are overseas. ^[5]
61% of consumers prefer to be contacted by brands via email. ^[5]
58% of the top 1,000 US online retailers send welcome emails. ^[5]
Segmented campaigns toemail subscribersdrive a 760% increase in revenue. ^[5]
Abandoned cart emails have an average open rate of 45%. ^[5]
25% of US shoppers consult social media before buying a gift for friends and family. ^[5]
Online stores with a social media presence have an average of 32% more sales than those that don’t. ^[5]
74% of consumers rely on their social networks to make purchasing decisions. ^[5]
85% of orders from social media sites come from Facebook. ^[5]
Posts with photos get 53% more Likes, 104% more comments, and 84% higher click. ^[5]
75% of Instagram users have taken an action, such as visiting a website, after looking at an Instagram advertising post. ^[5]
Social media posts with 80 characters or less get 66% more engagement. ^[5]
93% of Millennials have compared online deals using a mobile device. ^[5]
40% of all online purchases made during the holiday season are done on smartphones. ^[5]
65% of consumers look up price comparisons on mobile while in a physical store. ^[5]
32% of shoppers changed their minds about purchasing items after checking out product information on their mobile devices within a physical store. ^[5]
82% of Internet users in the United States have used a mobile device to shop online. ^[5]
73% of consumers will switch from a poorly designed mobile site toone that makes purchasing easier. ^[5]
53% of smartphone and tablet owners will shop on company. ^[5]
People who have a negative experience in your mobile store are 62% less likely to purchase from you in the future. ^[5]
( 90% of the time spent on mobile devices is spent within apps. ^[5]
Making CTA buttons can create a 45% boost in clicks. ^[5]
If page loading times change from 1 second to 3 seconds, bounce rates on mobile sites increase 32%. ^[5]
46.5% of small to mid sized businesses say that offering free shipping increases their profits. ^[5]
If you require account creation during the checkout process, 23% of people will abandon carts immediately. ^[5]
The average cart abandonment rate across all industries is 69.89%. ^[5]
Exit Intent popups have helped recover 53% of abandoning visitors. ^[5]
Slow loading sites increase the abandonment rate by 75%. ^[5]
The product with the highest abandonment rate is clothing (40%), followed by tech (18%), and home products (16%). ^[5]
eCommerce sites can gain a 35% increase in conversion rates with anoptimized checkout design. ^[5]
At the average abandonment rate of nearly 70%, eCommerce sites could be losing a total of $3 billion a year. ^[5]
Mobile has the worst cart abandonment rate of all devices at 78%, followed by tablets (70%), and desktops/laptops (67%). ^[5]
ECommerce Statistic #2 Only 2.17 Percent of E Commerce Visits Convert Into Purchases 3. ^[6]
ECommerce Statistic #3 E Commerce Accounts For 18 Percent of All Retail Sales 4. ^[6]
E Commerce Statistic #4 Amazon Is Expected to Account For 50 Percent of All Retail Sales in 2021 5. ^[6]
E Commerce Statistic #6 61 Percent of Online Retail Traffic Comes From Mobile 7. ^[6]
E Commerce Statistic #7 68 Percent of Online Shoppers Search a Product on Google Before Purchasing. ^[6]
E Commerce Statistic #10 3D Product Images Increase Conversions by 250 Percent 11. ^[6]
ECommerce Statistic #11 Digital and Mobile Wallets Account For 45 Percent of E. ^[6]
Popups in E Commerce Convert at 4.76 Percent on Average 13. ^[6]
E Commerce Statistic #14 Mobile Popups Convert at 5.8 Percent on Average 15. ^[6]
E Commerce Statistic #15 The Average Cart Abandonment Rate Is 69.80% 16. ^[6]
49 Percent of Shoppers Abandon Their Carts Because of Unexpected Extra Costs 17. ^[6]
E Commerce Statistic #17 Abandoned Cart Emails Have an Average Open Rate of 45 Percent 18. ^[6]
In 2020, e commerce sales accounted for 18 percent of all retail sales worldwide. ^[6]
Notice the big jump from 13.6 percent in 2019. ^[6]
The share of e commerce sales is expected to reach 19.5 percent by the end of this year, and 21.8 percent in 2024. ^[6]
But by the end of 2021, the e commerce giant is estimated to account for half of all the retail sales in the States. ^[6]
With 61 percent of retail traffic coming from mobile devices, smartphones are now the preferred online shopping tool for most consumers. ^[6]
And it’s that 68 percent of consumers turn to Google for information while they’re shopping for a specific product. ^[6]
According to Statista, for apparel e tailers, this number reaches an average of 32 pages in one session. ^[6]
In a recent study, 43 percent of online shoppers named in stock availability of desired items and fast and reliable delivery as the two most important attributes when shopping online. ^[6]
make it easier for shoppers to visualize these items in action, and according to Shopify, they can increase conversions by up to 250 percent. ^[6]
A recent study found that digital and mobile wallets, such as PayPal, Apple Pay, and Google Pay, accounted for almost 45 percent of global e commerce transactions in 2020. ^[6]
What’s more, digital wallets are expected to increase their share in 2024 and reach up to 51.7 percent, by taking a big percentage off of traditional payment methods, such as credit cards, bank transfers, and cash on delivery. ^[6]
E commerce popups for collecting email addresses convert almost 5 percent of visitors into subscribers, followed by the service industry at 3.20 percent and SaaS popups with 2.60 percent. ^[6]
After analyzing our customers’ campaigns, we found that popups convert better on mobile than they do on desktop. ^[6]
According to Baymard Institute’s latest data, the average cart abandonment rate across industries is 69.89 percent. ^[6]
In fact, 49 percent of online shoppers abandon their baskets due to unexpected extra costs. ^[6]
In fact, Moosend found that abandoned cart emails have an open rate of 45 percent on average. ^[6]
Abandoned cart emails included in that study also had a 21 percent click through rate and resulted in half of those clicks becoming purchases. ^[6]
Recent stats show that threequarters of repeat purchases take place online, whereas as many as 71 percent of consumers prefer to make first time purchases at a physical store. ^[6]
According to Statista, the two fastestgrowing e commerce niches in 2020 have been disposable gloves and bread machines. ^[6]
The former category saw an increase of 670 percent since March 2019, while the latter grew by 652 percent since the same date. ^[6]
eCommerce sales grew25.7% in 2020. ^[7]
China recorded52.1% of its retail happening through eCommercein 2021. ^[7]
Amazon alone represented31.4% of all U.S. eCommerce sales growthin 2020. ^[7]
93.5% of global internet usershave purchased products online. ^[7]
43% of eCommerce saleshappened through mobile platforms. ^[7]
70% of digital shopping cartsare abandoned before purchase. ^[7]
90% of customers expect to continue buying online for at least the next 6 months. ^[7]
99% of Shopifyreviewers say they would buy this product again. ^[7]
That’s higher than the current eCommerce category average, which is 96%. ^[7]
97% of WooCommerce reviewerssay. ^[7]
Both are higher than the eCommerce category average of 80%. ^[7]
100% of Squarespace and BigCommerce reviewerssay the product delivered good value for the price.97% of WooCommerce reviewersand96% of Shopify reviewersagree. ^[7]
You’ll see 100% authentic reviews from buyers just like you. ^[7]
US ECommerce Grows by 44% in 2020 US ECommerce Sales Climb 39% in Q1 of 2021. ^[7]
As of June, total retail spending in the U.S. is expected to decline about 10.5% for 2020. ^[7]
While brickand mortar retail sales are expected to decrease by 14%, eCommerce sales are predicted to increase by 18% to $709.78 billion in 2020. ^[7]
Predictions from eMarketer place eCommerce spending growth at 18% year over year. ^[7]
FromTechCrunchandeMarketer, there has been a big spike (18% increase) in online consumer spending, but not enough to offset total retail spending losses (10.5% decrease). ^[7]
that total retail sales has increased 17.7% in May after a 14.7% decline in April of this year. ^[7]
According toeMarketer, Amazon holds the dominant share (38.7%). ^[7]
Salesforce has launched four new ‘quick start commerce solutions’ designed to help companies conduct business during the COVID 19 pandemic, according to. ^[7]
43% of global shoppers research products online via social networks. ^[14]
Ecommerce will make up 22% of global retail sales by 2024. ^[14]
22% of global retail sales will be thanks to ecommerce by 2024. ^[14]
To give context to this growth, 14.1% of global retail sales were ecommerce purchases in 2019. ^[14]
The increased implementation of omnichannel strategies, and Q2 of 2019 already had a 4.2% increase over Q1. ^[14]
With over 70% revenue growth from 2019, this statistic tells us more consumers are looking to make more buying decisions online. ^[14]
Ecommerce accounts for close to 11% of all retail sales in the U.S. ^[14]
11% may initially feel small when you consider how large the topic of ecommerce has become in recent years. ^[14]
Over 75% of people are shopping at least once a month online. ^[14]
As the need for convenience becomes more prominent for consumers, it makes sense that over 75% of them are shopping online at least once a month. ^[14]
Customer average conversion rates hover between 2.7%–3.2%. ^[14]
In B2C ecommerce, average conversion rates hovered between 2.7% and 3.2% between late 2018 into early 2019. ^[14]
The highest peak, 3.2%, took place during Q4, a popular time for holiday shopping. ^[14]
94% of Chinese users use mobile payments, while only 45% of Americans will. ^[14]
With WeChat Pay leading the world in mobile payment platforms, it makes sense that 94% of Chinese users use mobile payments. ^[14]
More notably, only 45% of Americans look to mobile transactions. ^[14]
Conversion rates peak to 6.1% during Thanksgiving–Cyber Monday!. ^[14]
If you needed another reason to believe that the holiday season is a revenue driver, read this conversion rates peak at 6.1% on desktop between Thanksgiving and Cyber Monday. ^[14]
For smartphone purchases, 3.2%, and for tablet purchases, 5.5%. ^[14]
Throughout the entire holiday season, conversion rates peak at 4.7%. ^[14]
42% of holiday shoppers research online and buy online, while 23% will buy in. ^[14]
However, in a recent study, a majority of the consumers interviewed completed research and ultimately converted online , whereas only 23% ended up buying products in. ^[14]
17% of companies that use multivariate testing, rated it the most effective optimization method. ^[8]
61% of companies run 5 or fewer landing page tests per month. ^[8]
63% of CMOs believe ROI will be the “most important measure of their success” by 2015. ^[8]
3.8% is the average conversion rate for websites viewed on tablets, versus 1.9% on non. ^[8]
44% of online shoppers will tell friends about a bad web experience. ^[8]
Using videos on landing pages can increase conversions by 86%. ^[8]
Only 52% of companies and agencies that use landing pages also test them to find ways to improve conversions. ^[8]
61% of companies run 5 or Fewer landing page tests per month. ^[8]
The average conversion rate of a Facebook ad Is 9.21%. ^[8]
Ecommerce sales account for just 8% of total retail sales in the U.S. ^[8]
Total average ecommerce spend per customer over the course of the year is estimated to be $1,800 in the US and 1,600 in the UK. ^[8]
40% of U.S. males aged 18 34 say they would ‘ideally buy everything online, compared to 33% of females in the same age bracket. ^[8]
Average ecommerce conversion rates vary from 3% to 4%. ^[8]
Conversion rates on smartphones (1.5% Average) are one third of those of desktop (4.4%). ^[8]
U.S.ecommerce sales reached $396 billion in 2016 and are predicted to grow to a massive 684 billion by 2020. ^[8]
78% of internet users are concerned about sites they sign up for selling their data. ^[8]
An inconvenient return policy deters 80% of shoppers. ^[8]
30% of products bought online are returned. ^[8]
75% of reviews on ecommerce sites give the full 5 stars. ^[8]
55% of companies have a mobile optimized website, mobile app, or both. ^[8]
19% of users have made a voice purchase through amazon echo or another digital home assistant. ^[8]
50% of all online searches will be voice searches by 2020. ^[8]
About 30% of searches will be done without a screen by 2020. ^[8]
It is estimated that there will be 21.4 million smart speakers in the U.S. by 2020. ^[8]
40% of adults use voice search once per day. ^[8]
25% of people 16 to 24 use voice search on mobile devices. ^[8]
19% of people use Siri at daily. ^[8]
It is estimated that Amazon has sold 5.1 million of the smart speakers in the U.S since it launched in 2014. ^[8]
11% of respondents who already own an Amazon Alexa or Google Home Device said they would also buy a competing device. ^[8]
Between 20 and 25% of all mobile queries are voice searches. ^[8]
21% of mobile voice search users said they use voice search because they don’t like typing on their mobile device. ^[8]
78% of teens said that they use voice search because it’s safer and more efficient. ^[8]
52% of people keep their voice activated speakers in their living rooms. ^[8]
72% of people who own voice activated speakers say that their devices are used as part of their daily routine. ^[8]
Google claims its voice recognition accuracy is now at 92%. ^[8]
Voice assistant users will spend 18% of their total expenses via voice assistants in the next three years, up from 3% currently. ^[8]
61% of users state using voice primarily when their hands or vision are occupied. ^[8]
The number of millennials who use voice enabled digital assistants will climb to 39.3% in 2019. ^[8]
Amazon and Google Account for 94% of all smart speakers in use. ^[8]
Grocery shopping accounted for 20% of voice shopping in 2017. ^[8]
39% of voice users would like to receive options to find business information. ^[8]
52% of voice activated speaker owners would like to receive information about deals, sales, and promotions from brands. ^[8]
32.5% is the average traffic share the first Google organic search result gets. ^[8]
The average number of organic desktop search results that Google shows on Page 1 is 8.59%. ^[8]
23% of potential online buyers purposely abandon their shopping carts in order to collect coupons that sellers send to try and close the sale. ^[8]
25% of all websites globally use WordPress as their development platform. ^[8]
86% of consumers said they would like to receive promotional emails from companies they do business with at least monthly. ^[8]
Of the small businesses with a website, 10% update their site at least once a week.4 in 5 consumers use search engines to find local information. ^[8]
71% of B2B researchers start their research with a generic search. ^[8]
34% of consumers visit a store within a day of their local search on a computer or tablet. ^[8]
18% of local smartphone searches led to a purchase within a day compared to 7% on non. ^[8]
8% of search queries are phrased as questions. ^[8]
43% of consumers do online research while in the store. ^[8]
65 percent of people use their phone in their Iwantto. ^[8]
49% of B2B researchers who use their mobile devices for product research do so while at work. ^[8]
50% of search queries are four words or longer. ^[8]
77% of mobile searches are made where a desktop PC is available. ^[8]
Google accounts for over 79% of all global desktop search traffic. ^[8]
48% of respondents identified keyword/phrase research as a most effective tactic. ^[8]
Here’s what you need to know 53% of global internet users made an online purchase in 2016. ^[8]
67% of millennials prefer to shop online rather than in the store. ^[8]
Parents spend 61% more online than non. ^[8]
43% of all ecommerce traffic comes from organic Google searches. ^[8]
The gross merchandise volume of B2Becommerce transactions is projected to amount to 7.66 trillion U.S. dollars.28% of online shoppers abandon carts because of unexpected shipping costs. ^[8]
In 2015, Alibaba accounted for 9.3% of worldwide B2Becommerce GMV. ^[8]
Men reportedly spend 28% more online than women. ^[8]
24% of shoppers are ready to spend more to qualify for free shipping. ^[8]
68% of consumers list free returns and exchanges as the number one incentive to buy more online. ^[8]
93% of consumers consider visual appearance to be the key deciding factor in a purchasing decision. ^[8]
It’s seven times more expensive to acquire a new customer than retain an existing one.46% of online shoppers want more product comparisons from ecommerce sites. ^[8]
73% of consumers are more likely to purchase a product or service if they can watch a video explaining it beforehand. ^[8]
68% of U.S. online shoppers engage with live chat features. ^[8]
PayPal transactions have 70% higher checkout conversion than non. ^[8]
42% of online shoppers want more testimonials from ecommerce sites. ^[8]
The average online shopping cart abandonment rate is 69.23%. ^[8]
57% of online shoppers made shopped online in the past six months from an overseas retailer. ^[8]
54% of buyers will buy retargeted products. ^[8]
50% of page 1 Google results are now HTTPS. ^[8]
Media and publishing have the highest average Moz Domain Authority of 86%. ^[8]
The video will make up 80% of consumer online traffic by 2020. ^[8]
71% of luxury brands measure influencer success through web traffic. ^[8]
75% of consumers are more likely to buy from retailers that personalize their content. ^[8]
86% of women turn to social networks before making a purchase. ^[8]
54% of consumers would share their email address in exchange for lower prices. ^[8]
48% of courses start with mobile research from search engines. ^[8]
75% of Gmail users access their emails on mobile devices. ^[8]
91% of Americans want to receive promotional emails. ^[8]
Marketing priorities include converting leads to customers (70%) and attracting visitors to their site (55%), whilst considerably less (29%). ^[8]
25% of Instagram ads are single videos. ^[8]
See how 95% of customers value thorough, high quality support more than speed.63% of millennials prefer to have their basic customer support questions answered by chat versus traditional channels. ^[8]
9% of businesses think consumers prefer social media. ^[8]
50% of Shoppers aged 55+ have never used live chat. ^[8]
MarTech 20% of consumers have told friends or colleagues about a poor live chat experience. ^[8]
41% of online shoppers trust the brand when they see a live chat. ^[8]
69% of shoppers in USA demand for live chat support.47% of customers haven’t had a positive live chat experience in the last month. ^[8]
38% of customers are most frustrated by poor user experience on live chat. ^[8]
51% of customers prefer it to allow easy multitasking while waiting. ^[8]
Chat volumes are projected to grow at a compound annual growth rate of 24% from 2014 to 2018. ^[8]
For customers who chat prior to making a purchase, there is a 10% increase in average order value, a 48% increase in revenue per chat hour, and a 40% conversion rate. ^[8]
52% over half of the consumers are more likely to repurchase from a company who offers live chat support. ^[8]
Of those who prefer live chat, 79% said they did so because they get their questions answered quickly, 51% did so because they could multi task, and 46% agreed it was the most efficient communication method. ^[8]
Live chat has the highest satisfaction levels for any customer service channel, at 73%, compared with 61% for email and 44% for phone. ^[8]
62% of customers expect live chat to be available on mobile devices. ^[8]
53% of customers would prefer to use online chat before calling a company for support. ^[8]
63% of people who spend between $250 500 a month online are the most likely to both buy from, and be loyal to, companies who offer live chat. ^[8]
Only 55% of bloggers update old posts and those who do are 74% more likely to get strong results. ^[8]
The average blog post is 1,142 Words (up 41% Since 2014). ^[8]
Strategic landing pages are used by 68% of B2B businesses to acquire leads.49% of B2B buyers prefer using consumer websites for work related purchases and expect to be given the same array of omnichannel buying options they have as consumers. ^[8]
93% of B2B buying processes begin with an online search. ^[8]
Before finalizing a product purchase, 94% of B2B buyers research online. ^[8]
76% of B2B buyers use three or more channels when researching a potential purchase. ^[8]
The social media lead conversion rates are 13% higher than the average lead conversion rate. ^[8]
Lead generation from LinkedIn was successful for 65% of B2B companies. ^[8]
mentions, with 73% of B2B brand mentions happening on the site. ^[8]
68% of B2B companies are still struggling with lead generation. ^[8]
Expertise in lead nurturing results in a 50% increase in sales ready leads, along with a 33% decrease in its cost. ^[8]
Lead generation strategies were only successful for 13% of business in accomplishing their main objectives. ^[8]
Outbound leads cost 39% more than inbound leads. ^[8]
Hubspot Verifying business leads before passing it to the sales team is conducted by only 56% of B2B companies. ^[8]
Only 56% of B2B organizations verify leads before they’re passed to sales. ^[8]
Marketing automation is used by 42% of companies. ^[8]
68% of U.S. adults between the ages of 18 and 29 are on Facebook. ^[8]
Only 20% of Facebook posts generate an emotional response while no ads did. ^[8]
In 2015 Facebook influenced 52% of consumers’ online and offline purchases, up from 36% in 2014. ^[8]
Facebook is estimated to generate $21.57 billion in U.S. ad revenues in 2018, which would account for 83% of the total social media ad spend throughout the nation. ^[8]
Link clicks account for 92% of all user interaction with Tweets. ^[8]
72% of brand followers are likely to buy in the future. ^[8]
78% of people who complain to a brand via Twitter expect a response within an hour. ^[8]
Promoted Tweets boost offline sales by 29%. ^[8]
According to EMarketer nearly 66% of the businesses who have 100 or more employees have a Twitter account and expect it to rise in 2018. ^[8]
77% of Twitter users feel better about a brand when it replies to their Tweet. ^[8]
Companies using Twitter for customer service see a 19% increase in customer satisfaction. ^[8]
Top brands on Instagram are seeing a per follower engagement rate of 4.21% which is 58 times higher than on Facebook and 120 times higher than on Twitter. ^[8]
70% of the most used hashtags are branded. ^[8]
Gender comparisons show online females are 38% more likely to use Instagram over Men (26%). ^[8]
90% of Instagram users are younger than 35. ^[8]
Products where the top content types for the top 200 global brands in terms of engagement, at 60% in 2015 beating lifestyle category by over 20%. ^[8]
Posts tagged with another user (56%) or location (79%). ^[8]
Approximately 25% of Instagram ads are single videos. ^[8]
96% of U.S. fashion brands are active on Instagram. ^[8]
If we only look at the top 100 Brands in the world, 90% have an Instagram account. ^[8]
For example, a ratio of one transaction to every ten sessions would be expressed as an Ecommerce Conversion Rate of 10%”. ^[9]
Unbounce’s 2021 Conversion Benchmark Report compared landing page conversion rates across 16 industries with ‘catering & restaurants coming up top with an average conversion rate of 9.8%. ^[9]
Agencies and real estate represent the other end of the scale, converting only 2.4% and 2.6% respectively. ^[9]
Globally, the average order value on a desktop was 42% higher than on a mobile phone in Q3 2020. ^[9]
In the table below, Germany leads with an average conversion rate of 2.22% while Italy lags behind at 0.99%. ^[9]
The 2021 cross industry Google Ads clickthrough rate and conversion benchmarks show that The average conversion rate in Google Ads on mobile across all industries is 3.48% on the search network and 0.72% on the display network. ^[9]
So, to compare against your rates it’s best to look at the media rates which vary between 2.8% and 6%. ^[9]
Nearly 70% of online shopping carts are abandoned before checkout. ^[10]
55% of U.S. consumers don’t trust the companies they’re buying from as much as they used to. ^[10]
It is estimated that 95% of all purchases will be made online by 2040. ^[10]
Nearly half (49%). ^[10]
Amazon’s eCommerce percentage of retail sales is approximately 9.2% of all consumer purchases in the United States. ^[10]
69.80% to be exact. ^[10]
The average abandonment rate in 2019 was 65.79%. ^[10]
According to a 2015 survey, online shopping cartabandonment rates were 73.07% on desktop, 80.74% on tablets, and 85.65% on mobile devices. ^[10]
The site wanted me to create an account 24% Delivery was too slow 19%. ^[10]
Too long / complicated checkout process 18%. ^[10]
I didn’t trust the site with my credit card information 17%. ^[10]
total cost up front 17% Website had errors / crashed 12%. ^[10]
There weren’t enough payment methods 7%. ^[10]
The credit card was declined 4% Reasons for online shopping cart abandonment. ^[10]
Research on cart abandonment shows that large online retailers can increase conversion rates by up to 35.26% just by offering a better checkout design. ^[10]
Oracle reports that 38% of survey respondents returned items via mail, and 32% did so in. ^[10]
The report reveals that 42% of respondents said that same day shipping would make them decide to make an online purchase. ^[10]
That’s a 21.6% increase compared to the previous year, which marked a recordbreaking holiday for American retail e. ^[10]
According to estimations, 52% of China’s 2021 retail sales occured online, up from 44.8% previous year. ^[10]
Per eMarketer’s Insider Intelligence report, South Korea and the United Kingdom followed with 28.9% and 28.3%, respectively, while the online retail sales rate in the US was only around 15%. ^[10]
The portion of eCommerce sales made using smartphones and tablets will continue to grow, and overall online sales will rise to 95% from just 18% in 2018. ^[10]
Facebook says 83% of people use its Instagram service to discover new products or services, and that 81% of them do product research on the platform. ^[10]
Of U.S. consumers surveyed, 15% said they shop on a weekly basis, while 28% shop online at least a few times a month. ^[10]
Back then, only 22% of consumers had made a purchase on the internet. ^[10]
In fact, this number rose by almost 30% since the 2016 report. ^[10]
Drawbacks of Online Shopping Not able to touch, feel, and try the product 51%. ^[10]
Lack of physical shopping experience 24% Possibility of damage for fragile item 11%. ^[10]
Lack of interactivity 5% Scam & fraud issue 5% Delay in delivery 4%. ^[10]
Due to eCommerce growth, online sales are expected to account for 21.8% of all retail sales globally by 2024, researchers say. ^[10]
Statistics show that credit cards still reign as the preferred choice for online purchases in NA, but electronic wallets like PayPal are closing in at 29.3%, while debit cards rank third at 20.1%. ^[10]
Most 74% of consumers’ research efforts take place at company websites. ^[10]
Other popular options are email (43%) and social media (38%). ^[10]
Younger generations are increasingly turning to voice search 40% of consumers aged 18 to 36 use digital assistants like Amazon Echo and Google Home to conduct eBusiness research. ^[10]
This is down from 2.28% for the same period in 2019. ^[10]
In fact, mobile shopping statistics from Google show that if your load times go from 1s to 5s, the bounce rates increase by 90%, and if they reach 10s, the rate will jump by 123%. ^[10]
This is evident in the case of Amazon, where 9% of millennials have already made a purchase. ^[10]
Online shopping statistics show that Gen Z consumers are right behind them at 62%. ^[10]
In fact, 15% of the U.S. residents surveyed in this study said they would like to receive promotional emails on a daily basis, while 60% of them say once a week is better. ^[10]
The sales were up 8.2% yearon year, proving consumer confidence in the economy despite the global pandemic. ^[10]
According to estimations, holiday season sales have been between $843.4 and $859 billion in 2021, marking a further growth trend. ^[10]
In fact, 72% of all electronics purchases are made by men. ^[10]
eCommerce return rate statistics suggest that about 24% of digital shoppers immediately abandon their shopping carts if the website demands that they create an account before shopping. ^[10]
18% say they leave the page if they face an overly complicated and lengthy checkout process. ^[10]
More consumers than ever expect free shipment of their orders including 88% of Baby Boomers. ^[10]
65% of U.S. consumers will first check free shipping requirements before even beginning to add items to their shopping carts. ^[10]
In fact, projections indicate that the internet penetration rate might increase by nearly 10% in the next four years, reaching 85.5% by 2025. ^[10]
As predicted , mobile traffic became just as prevalent as desktop traffic. ^[15]
Statistics show that 40% of users will go to the competitor after a bad mobile experience, yet an alarming 84% have experienced difficulty completing a mobile transaction. ^[15]
77% of American’s own a smartphone. ^[15]
eCommerce dollars now comprise 10% of ALL retail revenue. ^[15]
80% of shoppers used a mobile phone inside of a physical store to either look up product reviews, compare prices or find alternative store locations. ^[15]
An estimated 10 billion mobile connected devices are currently in use. ^[15]
What percentage of online stores used WooCommerce in 2024?. ^[11]
That’s 0.2% of all websites, or 6.8% of the top million websites. ^[11]
More than 80% of Shopify retailers use third party apps, and 25.8 million apps have been installed. ^[12]
Online shoppers are twice as likely to purchase a product with a 3D model over a flat image. ^[12]
Shopify’s total platform sales around the world are estimated at $200 billion to date. ^[12]
Email generates the highest conversion rate for Shopify stores with 4.29%. ^[12]
Following emails, the search conversion rate is 3.04%, 2.93% direct, and 1.81% social. ^[12]
Mobile traffic makes up 79% of the total traffic and 69% of orders of all traffic. ^[12]
Additional Interesting Shopify Statistics MRR increases by 48% in the 2019 year over year. ^[12]
( Builtwith The majority of the domains (71.27%) are currently registered in the United States with over 1,63 Million domains. ^[12]
Shopify’s success rate is pretty high with only between 2% 5% of stores abandoned quickly for varying reasons. ^[12]
In the last reported quarter of 2021, Shopify’s Gross Merchandise Volume was $37.30 billion, up by 114% yearover year from $17.40 billion. ^[12]

I know you want to use E-Commerce Platforms, thus we made this list of best E-Commerce Platforms. We also wrote about how to learn E-Commerce Platforms and how to install E-Commerce Platforms. Recently we wrote how to uninstall E-Commerce Platforms for newbie users. Don’t forgot to check latest E-Commerce Platformsstatistics of 2024.

Reference

kinsta – https://kinsta.com/blog/ecommerce-statistics/.
oberlo – https://www.oberlo.com/blog/ecommerce-statistics.
shopify – https://www.shopify.com/enterprise/global-ecommerce-statistics.
ecommerceguide – https://ecommerceguide.com/ecommerce-statistics/.
firstsiteguide – https://firstsiteguide.com/ecommerce-stats/.
wpforms – https://wpforms.com/ecommerce-statistics/.
sleeknote – https://sleeknote.com/blog/e-commerce-statistics.
trustradius – https://www.trustradius.com/vendor-blog/ecommerce-statistics-and-trends.
ecommerce-platforms – https://ecommerce-platforms.com/articles/ecommerce-statistics.
smartinsights – https://www.smartinsights.com/ecommerce/ecommerce-analytics/ecommerce-conversion-rates/.
fortunly – https://fortunly.com/statistics/ecommerce-statistics/.
barn2 – https://barn2.com/woocommerce-stats/.
popupsmart – https://popupsmart.com/blog/shopify-statistics.
statista – https://www.statista.com/topics/871/online-shopping/.
bigcommerce – https://www.bigcommerce.com/blog/online-shopping-statistics/.
outerboxdesign – https://www.outerboxdesign.com/web-design-articles/mobile-ecommerce-statistics.

How Useful is E Commerce Platforms

One of the most significant advantages of e-commerce platforms is the convenience they provide to consumers. With just a few clicks, shoppers can browse and purchase a wide range of products from the comfort of their own homes. This convenience has opened up a world of possibilities, allowing consumers to access goods and services that may not have been readily available to them before. Whether you’re looking for the latest fashion trends, electronics, or even groceries, e-commerce platforms have made it easier than ever to find what you need.

In addition to convenience, e-commerce platforms have also made shopping more accessible for individuals with disabilities or mobility issues. By eliminating the need to physically visit stores, e-commerce platforms provide a more inclusive shopping experience for those who may have difficulty navigating brick-and-mortar stores. This democratization of shopping has empowered individuals to shop independently and with greater ease than ever before.

Moreover, e-commerce platforms have leveled the playing field for small businesses, enabling them to compete with larger corporations on a global scale. With a well-designed website and marketing strategy, small businesses can reach a much broader audience than they ever could through traditional retail channels. This has allowed small businesses to thrive and grow in ways that were previously unimaginable, spurring innovation and competition in the marketplace.

Another benefit of e-commerce platforms is the ability to personalize the shopping experience for each individual consumer. By leveraging data and analytics, e-commerce platforms can tailor product recommendations and promotions based on a consumer’s browsing history and preferences. This personalized approach not only enhances the overall shopping experience but also increases customer loyalty and satisfaction.

Despite the numerous advantages of e-commerce platforms, there are some challenges and limitations associated with this digital shopping landscape. One of the most significant concerns is cybersecurity and data privacy. As consumers entrust their personal information and financial details to e-commerce platforms, there is a growing need for stringent security measures to protect against cyber threats and data breaches. Without adequate safeguards in place, consumers may be hesitant to shop online, undermining the trust and confidence in e-commerce platforms.

Additionally, e-commerce platforms must navigate the complexities of supply chain management and logistics to ensure timely and efficient delivery of products to consumers. From inventory management to shipping and returns, there are many moving parts involved in the e-commerce process that can impact the overall customer experience. It is crucial for e-commerce platforms to invest in robust infrastructure and technology to manage these complexities effectively and meet consumer expectations.

In conclusion, e-commerce platforms have transformed the way we shop, providing unparalleled convenience, accessibility, and personalized experiences for consumers. While there are challenges and limitations that e-commerce platforms must address, the future of online shopping looks promising as technology continues to evolve and businesses adapt to meet the changing needs of consumers. As we navigate this digital landscape, it is essential for e-commerce platforms to prioritize cybersecurity, data privacy, and supply chain management to build trust and credibility with consumers.

In Conclusion

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We tried our best to provide all the E-Commerce Platforms statistics on this page. Please comment below and share your opinion if we missed any E-Commerce Platforms statistics.

E-Commerce Platforms Statistics 2024 – Everything You Need to Know