E-Merchandising Statistics 2024 - Everything You Need to Know

Are you looking to add E-Merchandising to your arsenal of tools? Maybe for your business or personal use only, whatever it is – it’s always a good idea to know more about the most important E-Merchandising statistics of 2024.

My team and I scanned the entire web and collected all the most useful E-Merchandising stats on this page. You don’t need to check any other resource on the web for any E-Merchandising statistics. All are here only 🙂

How much of an impact will E-Merchandising have on your day-to-day? or the day-to-day of your business? Should you invest in E-Merchandising? We will answer all your E-Merchandising related questions here.

Please read the page carefully and don’t miss any word. 🙂

On this page, you’ll learn about the following:

Best E-Merchandising Statistics

Best E-Merchandising Statistics

☰ Use “CTRL+F” to quickly find statistics. There are total 441 E-Merchandising Statistics on this page 🙂

E-Merchandising Market Statistics

Last 3 days Grow your business fast with 50% off your new digital marketing strategy using our RACE Framework. ^[0]
The gross merchandise value of the e retail market is likely to increase to 350 billion U.S. dollars in the year 2030. ^[1]
The North American e commerce market is worth just under $912 billion and is growing at a rate of 13% a year. ^[2]
[15] Amazon dominates the North American market, with 49.1% of eCommerce sales. ^[2]
[15] Companies with strong loyalty marketing programs grow revenues 2.5 times faster than their competitors and generate 100 400% higher returns to shareholders. ^[2]
[4] 88% of retail and consumer goods marketers say data helps improve their overall marketing program by allowing them to personalize touchpoints. ^[2]
[5] Less than half (49%). ^[2]
Ecommerce Statistic #15 Nearly half of online shoppers simply head straight to a large ecommerce marketplace. ^[3]
48% of millennials have shopped on marketplaces, 76% at large retailer sites, 46% on webstores or independent boutiques, and 29% at category. ^[4]
56% of Gen Xers have shopped on marketplaces, 76% at large retailer sites, 49% on webstores or independent boutiques, and 37% at category. ^[4]
59% of Baby Boomers have shopped on marketplaces, 74% at large retailer sites, 42% on webstores or independent boutiques, and 39% at category. ^[4]
51% of Seniors have shopped on marketplaces, 66% at large retailer sites, 30% on webstores or independent boutiques, and 44% at category. ^[4]
The next closest market – the Netherlands – isn’t due to cross this threshold until 2025, while Germany and France aren’t predicted to do so until several years after that. ^[5]
According to the study, the fastest growing regions for online shopping app downloads include markets like Pakistan (up 240% yearon year on Android), Turkey (up 204% on iOS) and Pakistan (up 140% on Android). ^[5]
Many of these sales were conducted via marketplace sites like eBay, analysis suggests, as non profit organisations turned to online channels in an attempt to plug an estimated £10 billion total loss in funding that came with the pandemic. ^[5]
Four in every five ecommerce brands that took part in the study explained that their digital marketing spend has risen in 2021, while another 91% predict this will rise further over the coming 12 months. ^[5]
Drilling down, digital marketing efforts have mostly been dedicated to enabling D2C opportunities for consumers, with 36% of CMOs saying their ads were driving traffic directly to their brand websites. ^[5]
Meanwhile, almost three in ten said their clickable digital advertising directed customers to marketplaces like Amazon, and another 20% said they were pointing traffic to retailer partner websites. ^[5]
Pinduoduo came close to tripledigit yearon year revenue growth at 97.6%, raising its total 2020 sales to $8.6 billion, while South Korea’s top marketplace Coupang saw a 90.8% growth, ranking it 7th overall for 2020 revenue at $12 billion. ^[5]
Other top performers included USowned home furnishings marketplace Wayfair, which saw a 55% yearon year revenue increase thanks to a jump in interest from consumers looking to carry out home improvements, and Alibaba which posted 40.9% growth. ^[5]
The Phillipines ranked highest in the top 10 growing markets for international online sales, experiencing a whopping 258% yearon year growth in 2020. ^[5]
— McKinsey & Company 70% of global consumers say online marketplaces are the most convenient way to shop. ^[5]
The by Mirakl, which surveyed 9,000 global consumers on their online shopping habits, found that 70% believe online marketplaces are the most convenient way to shop, with two thirds saying they prefer ecommerce sites with online marketplaces. ^[5]
It found that 57% of online shoppers said they shopped on marketplaces “exclusively” or “a lot” in 2021; this percentage has held steady since 2020, and is up from 42% in 2019, representing a 35% increase. ^[5]
Regionally, Brazil has experienced the largest percentage increase in consumer use of online marketplaces since 2019 at 75%, followed by Singapore and Australia at 65% each. ^[5]
When asked for the reasons that they prefer to shop on online marketplaces, the most commonly cited was price, given by 62% of consumers. ^[5]
It is predicted that the ecommerce giant’s total sales will outpace that of Tesco in the next four years, at £77 billion versus £76.1 billion respectively, thereby bumping the popular supermarket off the top spot. ^[5]
Amazon’s compound annual growth rate over this period is also expected to be much higher (at 16.3%) than Tesco’s (at 3.5%). ^[5]
In fact, data suggests that 57.4% of added sales between now and 2025 will take place online, helping the retail sector accelerate by £123.6 billion to reach a £500 billion market value. ^[5]
Sainsbury’s sales are predicted to rise 4.5% to £42.2 billion by 2025, which will rank the supermarket as the third largest retailer by that time, while Asda is likely to come in fourth place with total sales of £26.7 billion. ^[5]
A report from Wunderman Thompson Commerce has revealed that Amazon’s share of the UK ecommerce market rose to 35% during the first lockdown, up from 30% at the end of 2019, highlighting the retailer as one that has benefitted most from the pandemic. ^[5]
Marketplace Pulse has estimated Amazon marketplace sellers sold an additional $95 billion worth of products last year than they did in 2019. ^[5]
Amazon’s GMV – Gross Merchandise Volume – is thought to have increased by 42% yearon year in 2020, with its marketplace arm accounting for 62% of its total global GMV (although this equates to just a 2% increase in total share since 2019). ^[5]
Meanwhile, more than half of new US Amazon sellers joining the marketplace across the month were located in China, an increase of 39% on the same period in 2019. ^[5]
In the quarter ending 30th September, the marketplace also reported that its number of annual active buyers increased by 5% to total 183 million globally. ^[5]
New research by digital technology market research firm Juniper Research has predicted that the global market value of the subscription economy will grow to $275 billion in 2024, up from $224 billion in 2021. ^[5]

E-Merchandising Latest Statistics

April Sale Save up to 50%. ^[0]
43% of global shoppers research products online via social networks. ^[6]
Ecommerce will make up 22% of global retail sales by 2024. ^[6]
22% of global retail sales will be thanks to ecommerce by 2024. ^[6]
To give context to this growth, 14.1% of global retail sales were ecommerce purchases in 2019. ^[6]
The increased implementation of omnichannel strategies, and Q2 of 2019 already had a 4.2% increase over Q1. ^[6]
With over 70% revenue growth from 2019, this statistic tells us more consumers are looking to make more buying decisions online. ^[6]
Ecommerce accounts for close to 11% of all retail sales in the U.S. ^[6]
11% may initially feel small when you consider how large the topic of ecommerce has become in recent years. ^[6]
Over 75% of people are shopping at least once a month online. ^[6]
As the need for convenience becomes more prominent for consumers, it makes sense that over 75% of them are shopping online at least once a month. ^[6]
Customer average conversion rates hover between 2.7%–3.2%. ^[6]
In B2C ecommerce, average conversion rates hovered between 2.7% and 3.2% between late 2018 into early 2019. ^[6]
The highest peak, 3.2%, took place during Q4, a popular time for holiday shopping. ^[6]
94% of Chinese users use mobile payments, while only 45% of Americans will. ^[6]
With WeChat Pay leading the world in mobile payment platforms, it makes sense that 94% of Chinese users use mobile payments. ^[6]
More notably, only 45% of Americans look to mobile transactions. ^[6]
Conversion rates peak to 6.1% during Thanksgiving–Cyber Monday!. ^[6]
If you needed another reason to believe that the holiday season is a revenue driver, read this conversion rates peak at 6.1% on desktop between Thanksgiving and Cyber Monday. ^[6]
For smartphone purchases, 3.2%, and for tablet purchases, 5.5%. ^[6]
Throughout the entire holiday season, conversion rates peak at 4.7%. ^[6]
42% of holiday shoppers research online and buy online, while 23% will buy in. ^[6]
However, in a recent study, a majority of the consumers interviewed completed research and ultimately converted online , whereas only 23% ended up buying products in. ^[6]
(When one store added customer photos to their product pages, checkout increased by an impressive 24%.). ^[7]
Available to download in PNG, PDF, XLS format 33% off until Jun 30th. ^[1]
around $3,500 a year online and e commerce sales already account for 14% of all retail sales. ^[2]
[3] 62% of consumers are more comfortable making in store purchases with digital or contactless payments. ^[2]
[1] 87% of shoppers begin their hunt in digital channels. ^[2]
[4] 64% of shoppers agree or strongly agree that retailers don’t truly know them. ^[2]
[4] 81% belong to one of two shopper segments Valuedriven consumers (41%) who want good value and Purpose driven consumers (40%). ^[2]
[19] 75% of US consumers have tried different stores, websites, or brands during the COVID. ^[2]
[19] 60% of these consumers expect to integrate the new brands and stores in their postCOVID. ^[2]
[19] Consumers spent $861.12 billion online with U.S. merchants in 2020, up an incredible 44.0% year over year. ^[2]
[20] The top 100 retailers had a striking 74.1% share of ecommerce growth in 2020, up significantly from a 49.4% share in 2019. ^[2]
[20] Almost 75% of U.S. businesses have experienced supply chain disruption as a result of the COVID. ^[2]
[21] Between January 2020 and August 2020, B2B orders placed through ecommerce solutions increased by 44%. ^[2]
[3] Two thirds (68%). ^[2]
[4] 70% of Amazon searches do not include a brand name. ^[2]
[15] Nearly 90% of Amazon product views result from search, not branded ads or merchandising. ^[2]
[15] The subscription economy grows more than 300% in the last seven years. ^[2]
[16] 75% of DTC businesses will offer subscriptions by 2024. ^[2]
[15] 15% of online shoppers receive products on a recurring basis today. ^[2]
[15] 54% of online shoppers have subscribed to a subscription box service. ^[2]
Top reasons for subscribing to service personalized experience (28%), convenience (24%), value for money (23%). ^[2]
[22] Mobile accounts for 92% of eCommerce order growth. ^[2]
[11] 54% of younger consumers who purchase from independent retailers discover brands via social media compared to 43% of middle aged consumers 35 54 and 25% of older consumers 55+. ^[2]
[1] 62% of younger consumers prefer to shop for sustainable and green products compared to 53% of middle aged consumers and 44% for older consumers. ^[2]
Among millennials and Gen Zers, for instance, 55% are more likely to make a purchase if it’s accompanied by a charitable donation, while 42% of Gen Xers and 31% of baby boomers and traditionalists are influenced by this option. ^[2]
[4] 50% of consumers look for independently owned businesses to support. ^[2]
[1] 57% of consumers are willing to shop at new brands or stores for the first time, demonstrating openness to supporting lesser. ^[2]
[12] And for those who say it is very/extremely important, over 70 percent would pay a premium of 35 percent, on average, for brands that are sustainable and environmentally responsible. ^[2]
[12] 73 percent indicate that traceability of products is important to them. ^[2]
[12] When it comes to purchasing pre owned, repaired, or renewed products, 70 percent of respondents have tried or would like to try such practices, and 84 percent of those who have tried them plan to continue to do so. ^[2]
As for renting products, nearly 60 percent of those surveyed have tried it or would like to, and 77 percent of those who already do plan on doing it again. ^[2]
[12] 78% of consumers in the U.S. say a loyalty program encourages them to buy more from brands. ^[2]
[23] Members of top performing loyalty programs are 77% more likely to choose your brand over the competition. ^[2]
[23] A 5% increase in customer retention increases profits by 25% to 95%. ^[2]
[23] 64% of companies say their loyalty program is the best way to connect with customers. ^[2]
[23] Loyal customers spend 67% more than their peers. ^[2]
[23] 37% of consumers agree that shipping speed influences their purchasing decisions more than it did a year ago. ^[2]
[2] 83% are less likely to re purchase from a retailer after a negative delivery or shipping experience. ^[2]
[2] 70% say that a negative delivery or shipping experience negatively impacts their impression of the retailer rather than the carrier — even if it’s a result of the carrier’s error. ^[2]
[2] 93% agree that when a retailer acknowledges or rectifies a poor delivery experience, they’re more likely to shop with that brand again in the future. ^[2]
[2] 96% agree that fast and honest updates regarding a shipping issue make them less likely to be upset about shipping delays or have a lasting negative perception of the brand. ^[2]
[2] 54% say a retailer’s overall return policy is a major consideration when purchasing online. ^[2]
[15] Packaging / Unboxing 35% of consumers report they view unboxing videos. ^[2]
[13] 55% of those who watch unboxing videos claim the video convinced them to purchase the product. ^[2]
[13] 40% of consumers will share an image of your packaging on social media if it was unique or branded. ^[2]
[13] 50% of shoppers will recommend your product if it came in gift like or branded packaging. ^[2]
68% of US consumers have made multiple clickand. ^[2]
[17] 50% of shoppers said that they’ve decided where to buy online based on whether they could pick their orders up in. ^[2]
[17] Reasons for using BOPIS saving on shipping costs (48%), speed (39%) and convenience (28%). ^[2]
[17] 85% of shoppers say that they’ve made an additional in store purchase while picking up an online order, and 15% say that they do so “somewhat frequently.”. ^[2]
[17] Access to “deals or savings on future purchases” is the biggest incentive that shoppers say would cause them to use BOPIS more often, cited by 45% of consumers. ^[2]
[18] 90% of brickand mortar retailers will offer BOPIS by 2021. ^[2]
[14] 68% of companies are paying more for freight transportation than they did in 2018. ^[2]
57% say they’re paying higher warehousing and distribution inventory costs, while 57% say packaging and materials expenses have risen since 2018. ^[2]
47% of warehouse operators say eCommerce’s biggest impact has been the need to fulfill orders faster and at a lower cost. ^[2]
42% say it’s dealing with customer expectations around same day/nextday delivery, while 25% point to the need to reduce order processing errors as their primary eCommerce. ^[2]
[14] 95% of companies have experienced delays or bottlenecks in their order fulfillment operations in the last year. ^[2]
45% face issues with order picking and processing, while 37% struggle with inventory management. ^[2]
[14] In the first half of 2020, ecommerce spurred a blistering 51% increase in large fulfillment center demand. ^[2]
[15] 65% of B2B brands plan to invest more in ecommerce. ^[2]
Most B2B leaders expect digital sales to make up over 50% of their business in the next two years. ^[2]
[25] 73% of Millennials are involved in the purchase decision. ^[2]
[7] 80% of all B2B buyers will be Millennials by 2024. ^[2]
[24] 33% of B2B buyers turn to Amazon business or Google to being their purchasing journey. ^[2]
[8] 74% of B2B buyers report researching at least half of their work purchases online. ^[2]
[24] 96% of B2B buyers prefer to do business with manufacturers and distributors online. ^[2]
[10] B2B eCommerce is predicted to reach $1.8 trillion and account for 17% of all B2B sales in the U.S. by 2024. ^[2]
B2B websites report average conversion rates at 10%, while B2C experiences are around 3%. ^[2]
[4] AI drives 26% higher average order value. ^[2]
Overall ad spend is forecast to decline 20% in 2020, digital ad spend is estimated to increase 13%. ^[2]
In late 2020 paid search spiked 17% and paid social advertising increased 24%. ^[2]
[15] 62% of brands rely on cookies to recognize and target users across channels. ^[2]
According to Nearly 900 Leaders Redstage. ^[2]
The Subscription Economy Grows More Than 300% In The Last Seven Years Business Insider. ^[2]
Almost 70% of US Consumers Use BOPIS. ^[2]
DigitalCommerce360US ecommerce grows 44.0% in 2020. ^[2]
Supply Chain Dive44% of supply chain pros have no plan for China supply disruption. ^[2]
Average conversion rates in online retail have risen by less than 1% in five years to barely 4,5%. ^[8]
Start selling online now with Shopify Start your free trial Ecommerce Statistic #1 It’s estimated that there will be 2.14 billion global digital buyers in 2021. ^[3]
In fact, with an expected global population of 7.87 billion people , that’s about 27.2 percent of the world’s population shopping online. ^[3]
In 2021, ecommerce sales are expected to account for 18.1 percent of retail sales worldwide. ^[3]
It’s growing so quickly that it’s expected to make up a whopping 22.0 percent of retail sales worldwide by 2024. ^[3]
Other key reasons include the ability to use coupons and apply discounts , read other customers’ reviews , easily return their items , and have a quick checkout process. ^[3]
33.6 percent of shoppers look up price comparisons on their mobile device while in a physical store. ^[3]
To learn how, check out 81 percent of consumers conduct online research before making a purchase online. ^[3]
81 percent of consumers trust the advice of friends and family over businesses. ^[3]
58 percent of people stop doing business with a company because of poor customer experience. ^[3]
To learn how, check out Ecommerce Statistic #9 Consumers are most likely to trust a business that makes it easy to contact people at the company. ^[3]
Ecommerce Statistic #10 On average, only 1.94 percent of ecommerce website visits convert into a purchase. ^[3]
But No Conversions 69.57 percent of shopping carts are abandoned. ^[3]
Ecommerce Statistic #13 Abandoned cart follow up emails have an average open rate of 41.09 percent. ^[3]
according to Campaign Monitor , the average email open rate is just 18.0 percent. ^[3]
On average, 52 percent of online stores have omnichannel capabilities. ^[3]
To learn how to capture the attention of consumers, read And to effectively build trust, check out Ecommerce Statistic #16 Mobile ecommerce accounts for 45 percent of US ecommerce sales. ^[3]
Ecommerce Statistic #17 Users who have a negative experience on a mobile website are 62 percent less likely to purchase from that business in the future. ^[3]
In fact, the probability of a user bouncing off a mobile webpage increases by 32 percent when the page takes between one and three seconds to load. ^[3]
Specifically 38.4 percent of online shoppers in the US are below the age of 35. ^[3]
Just 14.4 percent of people who shop online in the US are 65 years old and above. ^[3]
Gymshark’s success metrics 150% increase in order rate and 32% “add to cart” rate with new users on Black Friday 13% higher order rate and 10% higher. ^[9]
Eighty percent of consumers want to be treated to personalized experiences by brands, and 60% say they will become repeat buyers after a good personalized experience. ^[9]
The average shopping cart abandonment rate for people shopping using mobile devices is considered to be around 86%, so there’s not much room for error when it comes to making things seamless from start to finish. ^[9]
A recent study showed that 59% of customers switched to competitors after a few bad experiences and 17% left after a single bad site visit. ^[9]
Gymshark generates 20% of its total annual revenue in the 14 days surrounding the holidays, and 40% of that is in the first six hours of Black Friday!. ^[9]
The site had NO downtime API response times remained stable despite the increased holiday load Order rate among new users grew by 150% 30% more clicks on product recommendations More products were added to shopping carts. ^[9]
According to Digital Commerce 360, “Ecommerce was growing fast before COVID. ^[9]
Not surprisingly, year over year, online grocery sales increased 103%, according to the Adobe Digital Economy Index. ^[9]
According to the Census Bureau, only about 13% of total retail sales, which includes categories like automobiles, goes through the e. ^[9]
Did you know that a 2020 Pew Research Center survey found that 71% of the respondents were working at home during the pandemic, and that being able to do that was a game changer?. ^[9]
On success milestones and the road ahead – Some significant growth successes that we have seen include a 68% increase in transactions, a sizable increase in conversion rate, and an 18% increase in average order value. ^[9]
However, of the 900 decision makers surveyed in our most recent online commerce trends survey, only 20% said that they were prepared to offer personalized digital shopping experiences that meet today’s UX expectations. ^[9]
Deliver results they want, and more We estimate that ecommerce companies can increase conversion 30% by providing an exceptional user experience. ^[9]
According to Instapage, 74% of customers find it frustrating when content has not been personalized for them. ^[9]
Decathlon Singapore understands the importance of this after implementing our Personalization feature, they saw a 50% increase in their conversion rate. ^[9]
After retailer Staples Canada harnessed the power of AI with Algolia, they saw a double digit increase in conversion, and now 65% of their issues are automatically resolved through building synonyms. ^[9]
With Algolia Recommend, Gymshark saw a 150% increase in order rate with new users on Black Friday, all while successfully handling extreme site traffic. ^[9]
Additional information, including the hourly and annual 10th, 25th, 75th, and 90th percentile wages, and the percent of establishments reporting the occupation, is available in the downloadable XLS files. ^[10]
Occupation title All Occupations Employment 397,570 Employment RSE 0.20% Percent of total employment. ^[10]
The value is less than .005 percent of industry employment. ^[10]
Seeing as every SKU can’t live on the homepage like it does on the floor of a retail store, 80% of visitors opt to search once they hit a site instead of manually clicking through category pages. ^[11]
Marketers see an average increase of 20% in sales when using personalized experiences. ^[12]
80% of shoppers are more likely to buy from a company that offers personalized experiences. ^[12]
44% of consumers say that they will likely become repeat buyers after a personalized shopping experience with a particular company. ^[12]
77% of consumers have chosen, recommended, or paid more for a brand that provides a personalized service or experience. ^[12]
However, in anotherForrester survey53% of digital experience delivery professionals said they lack the right technology to personalize experiences. ^[12]
COVID 19 has triggered an interesting cultural reset, when it comes to consumer attitudes towards shopping, and new habits are likely to have formed. ^[12]
Studies found that 73% of B2B buyers want personalized experiences, similar to the B2C customer experience. ^[12]
Yet, the Forrester/Bloomreach study found that just 22% of B2B customers say their most recent online experience was completely personalized to them. ^[12]
Here are 50 statistics on consumer shopping and retail trends, including a a look at some of the ways COVID 19 has altered shopping behavior 51% of Americans prefer to shop online and 96% of Americans have made an online purchase in their life. ^[4]
67% of Millennials and 56% of Gen Xers prefer to shop on online rather than in store and 41% of Baby Boomers and 28% of Seniors will click to purchase. ^[4]
Millennials and Gen Xers spend nearly 50% as much time shopping online each week than their older counterparts. ^[4]
73% of consumers are more likely to purchase a product or service if they can watch a video explaining it beforehand. ^[4]
42% of online shoppers want more testimonials from ecommerce sites. ^[4]
75% of consumers are more likely to buy from a retailer that recognizes them by name, recommends options based on past purchases, OR knows their purchase history. ^[4]
63% of consumers said they’d think more positively of a brand if it gave them content that was more valuable, interesting or relevant. ^[4]
53% of buyers say Facebook informs their purchase decisions. ^[4]
42% of online customers find recommendations from friends and family influential. ^[4]
74% shoppers are unlikely to share a product on social network after purchase. ^[4]
Over 60% of consumers take the time to review a return policy before making a buying decision. ^[4]
23% is the online shopping cart abandonment rate on average. ^[4]
Mobile sessions account for 59 percent of all sessions on ecommerce sites. ^[4]
48% of consumers start mobile research with a search engine –but 33% go directly to the site they want. ^[4]
Google says 61% of users are unlikely to return to a mobile site they had trouble accessing and 40% visit a competitor’s site instead. ^[4]
Tablets account for the highest addto cart rates on eCommerce websites at 8.58%. ^[4]
88% of consumers who search for a type of local business on a mobile device call or go to that business within 24 hours. ^[4]
The top three traffic sources driving sales for eCommerce are organic (22%), email (20%) and CPC (19%). ^[4]
52 percent of consumers cited at least one offline channel as a source of initial awareness before a purchase, and 59 percent cited one or more online channels. ^[4]
Retail websites or online shops were the most common source of initial product awareness, cited by nearly a third of consumers, and online advertisements were cited by 15 percent. ^[4]
At the same time, physical shops were the second most popular source of awareness, cited by 22 percent of consumers. ^[4]
After websites, shops or online advertising, the most common sources of product awareness were online reviews , talking with friends , social media or seeing a friend with it. ^[4]
Although price was cited by 57 percent of consumers as a top factor in deciding which website to buy from, the next key attributes were enhanced delivery options and easy return policies. ^[4]
Parents spend more of their budget online in comparison to non parents (40% vs. 34%). ^[4]
Parents spend 61% more online than non. ^[4]
Men reported spending 28% more online than women. ^[4]
Female respondents cited that they enjoy online shopping (51% vs. 37% of male respondents), invest more time (60% vs. 46% for male counterparts) to find the best deals and often search for coupon codes to get discounts (48% vs. 29% for males). ^[4]
64% consumers want personalized offers from retail brands. ^[4]
56% consumers willing to share data to receive faster and more convenient service. ^[4]
at least yearly, 80% of Americans shop online. ^[4]
at least monthly, 30% of Americans shop online. ^[4]
at least weekly, 5% of Americans shop online daily. ^[4]
Successful restages are more likely to have utilized upfront research before redesigning 41% of shoppers will continue to purchase a product because of its design. ^[13]
A new study from Juniper Research has forecast that the value of global ecommerce payment transactions will exceed $7.5 trillion globally by 2026, up from $4.9 trillion in 2021 – a growth rate of 55%. ^[5]
that Amazon’s sales figures for its UK business show that the ecommerce and tech giant brought in £23.6 billion in 2021, up from £19.6 billion in 2020 – a jump of 20%. ^[5]
Amazon’s UK sales are also up 82% on the £13 billion. ^[5]
Overall, Amazon’s net sales for the full year 2021 increased by 22% to $469.8 billion, up from $386.1 billion in 2020. ^[5]
The study, which surveyed 1,001 Irish consumers in November 2021, found that the average annual spend by Irish shoppers on websites within the Republic of Ireland rose from 357€ in 2020 to 503€ in 2021, an increase of 41%. ^[5]
Irish consumers’ spending on non Irish websites averaged 329€, with more than three quarters (79%). ^[5]
UK websites were the most popular shopping destination, with 74% of consumers buying from them, followed by non UK European websites (48%) and Chinese websites (28%). ^[5]
Perhaps surprisingly, only 16% of respondents bought from websites based in the United States. ^[5]
More than half (56%) of Irish consumers say the pandemic has changed the way they pay for products and services, with close to three quarters (73%). ^[5]
Close to half (49%) of respondents also said that they would do all of their shopping online if they could, with 2534yearolds being the most enthusiastic about this (with 54% in favour). ^[5]
This otherwise strong growth tailed off somewhat at the end of the year, however in December, 45% of nonfood retail sales took place online, down 13.9% from 2020, in which 52.5% of non food retail sales were online. ^[5]
According to the report, fast fashion apps, social shopping apps, and “mobilesavvy big box players” saw the strongest movement in 2021. ^[5]
The three regions that saw the most growth in shopping app time on Android were Indonesia (up by 52% yearon year), Singapore (up 46% YoY) and Brazil (up 45% YoY). ^[5]
The most downloaded shopping app worldwide in 2021, according to App Annie’s data, was Indian ecommerce app Meesho, followed by Singaporean Shopee at #2. ^[5]
According to a report from Retail Economics and Eversheds Sutherland, online sales of clothing rocketed by £2.7 billion over the course of the pandemic, but total sales fell by £9.6 billion. ^[5]
The permanency of the shift to online clothes shopping is most potent among British consumers, with more than one third (36%). ^[5]
This is compared to an average 31% of consumers across the rest of Europe. ^[5]
Salesforce’s Q3 2021 Shopping Index reveals global online sales increased by 11% yearon year in the three months to September, compared to a massive 63% growth in Q3 2020. ^[5]
This figure is also a notable rise from just a 2% uplift in the previous quarter of 2021 as it faced tough competition from the boom in ecommerce transactions at the height of the first wave. ^[5]
During the three month period, it experienced a 40% jump in sales versus Q3 2020. ^[5]
Meanwhile, the UK saw a 20% increase. ^[5]
The UK also experienced a higherthan average conversion rate against the global 2.4% average, ranking third overall at 2.8%, behind Australia and New Zealand (3.6%) and the Netherlands (3.2%). ^[5]
Forty one percent of US consumers say they currently have an active subscription, down from 47% a year ago. ^[5]
Those with multiple subscriptions have declined as well, dropping from 21% to 18%, while additional data shows that the number of shoppers looking for new product subscriptions has also waned, from 18% in 2020 to 14% in 2021. ^[5]
Interestingly the number of consumers surveyed that said they have never subscribed to one of these brands has remained the same – 29% – for the last two years, revealing brands have been largely unsuccessful at encouraging firm non. ^[5]
Food and drink subscriptions continue to be the most popular among the US population, with more than one third (37%). ^[5]
Ranked second are personal care/health and fitness subscriptions (36%), followed by pet subscriptions (32%). ^[5]
Despite a drop in active subscriptions, there remains an openness among 65% of Americans to the possibility of purchasing one in the future. ^[5]
Moreover, the percentage of people that say they are unlikely to has reduced from 27% to 21%, meaning there is plenty of opportunity for brands to tempt their audiences into buying subscription products moving into 2024. ^[5]
AppsFlyer’s State of Ecommerce App Marketing 2021 report reveals a 48% global surge in downloads of online shopping apps on mobile between January and July, rising 55% on Android devices and 32% on iOS. ^[5]
Consumer spending via apps is growing alongside these downloads, with data indicating a 55% increase in worldwide consumer spend on the format between March and July compared with the same period in 2020. ^[5]
Reuters reports new Q3 2021 research from finance startup Credit Karma that reveals 70% of Britons now prefer shopping online and on mobile, up from less than half pre. ^[5]
Consequently, 60% of those surveyed admitted to using buy now, pay later services in order to better manage their new spending habits. ^[5]
Now, just 8% of consumers prefer to pop into a physical branch than they do using online services, down from 19% before the pandemic began. ^[5]
Internet Retailing reports findings from Shopiago that indicate UK charities have sold 185% more items online in the six months to August 2021 compared with the year before. ^[5]
After an unprecedented spike in pet ownership over the last 18 months, Shopiago has seen a 162% increase in the price of second hand pet supplies being sold via its platform between February and August 2021. ^[5]
Resold donations in the baby category also experienced a 73% rise in pricing over the same period, while those in the toys and games category spiked 104%. ^[5]
Unsurprisingly, as many employees continued to work from home, the number of laptops, tablets and similar equipment sold online by UK charities grew by an impressive 110%. ^[5]
Digital consumer spend per person in South East Asia is projected to increase by 60% over the course of 2021. ^[5]
The number of consumers who say they ‘mostly shop online’ has increased by 35% yearon year, and 80% of the channels they use to browse and discover new products are now online. ^[5]
Shoppers within the region have also bought items from 60% more online product categories than they did in 2020, with Indonesian shoppers leading the way by purchasing from an average 8.8 different verticals annually. ^[5]
In the next five years, analysis predicts SEA’s ecommerce GMV will skyrocket to US $254 billion, almost double what it is expected to reach by the end of 2021 and equating to a compound annual growth rate of 14%. ^[5]
Ecommerce executives who were interviewed for the study believe that, thanks to a mostly hybrid model of working, 75% of the hours consumers spent shopping online from home in 2021 will be retained after the pandemic subsides. ^[5]
Shopify posted revenues of $1.12bn in Q2 2021, a 57% rise yearon year and a better result than estimates from experts predicted. ^[5]
The company’s Gross Merchandise Volume also rose significantly, up 40% to $42.2 billion. ^[5]
Perhaps most impressive of all was a 67% increase in Shopify’s Monthly Recurring Revenue , meaning the amount of revenue the brand can expect from recurring payments of users that are billed monthly. ^[5]
Subscription solutions, meanwhile, were also 70% higher, thanks to a wave of new merchants joining the platform since Q2 2020. ^[5]
Netimperative reports research findings from ChannelAdvisor and CensusWide which reveal 91% of 304 ecommerce CMOs surveyed believe their brand’s revenue will grow over the next 12 months beginning August 2021. ^[5]
An additional 92% said that they are also more confident in their company’s ability to attract new online customers than they were before the pandemic began, with nearly one third claiming this will become ‘much easier’ for them. ^[5]
The study also forecasts that, if the pandemic hadn’t happened, the profit margins in the countries studied would be 3.7% by 2025, half a percentage point higher. ^[5]
Amazon unsurprisingly topped the list at a reported revenue of $386.1 billion, although its growth was far lower at 37.6%. ^[5]
Meanwhile, Zalando, eBay and Rakuten experienced a 25.4%, 18.9% and 18.9% rise in annual revenue respectively. ^[5]
The IMRG Capgemini Online Retail Sales Index has found that online sales in the UK fell by 9.1% in May 2021 versus a year earlier, Charged Retail reports – the largest drop on record since the Index’s inception in 2000. ^[5]
It is worth noting that this most recent comparison is being measured against a 61% boom in growth recorded in May 2020, which was driven by the first peak of the pandemic. ^[5]
Sales growth across most retail categories is now flatlining, with some such as health and beauty declining by 29.2% yearon. ^[5]
Multichannel retailers saw the largest rate of drop off, 13.9%, as consumers increasingly opted to shop in. ^[5]
Onlineonly retailers, however, experienced a much smaller decline of. ^[5]
Also hit hard were budget retailers, seeing a 12.8% drop off in sales, in contrast to a +0.2% growth for their luxury counterparts. ^[5]
In fact, sales volumes for May 2021 are 46% up compared to May 2019. ^[5]
A June 2021 report from Ofcom has found British consumers spent a total £113 billion online throughout 2020, a rise of 48% on the year before. ^[5]
Online sales in the food and drink category experienced the highest rise of all, up a massive 82% yearon year, while the household goods category saw a 76% spike. ^[5]
Online share of spending on household goods grew from 17% in Q1 2020 to 42% in Q2 2020 alone. ^[5]
According to research, this trend is continuing into this year – teenagers spent 68% of their money online in March 2021 and just 32% offline. ^[5]
Of this surge, audio subscription streaming increased by 23%, driving revenue for the sector up by 19% to £1.3 billion. ^[5]
Audio subscription streaming through platforms like Spotify and Apple Music now accounts for 87% of online audio revenues, up from 84% in 2019. ^[5]
Analysis from UNCTAD has found global ecommerce sales rose to $26.7 trillion in 2020, making up 19% of all retail sales (up from 16% in 2019). ^[5]
Data shows that the Republic of Korea experienced the most growth in share, where the proportion of online sales rose from one in five (20.8%). ^[5]
For context, China came in at one percentage point lower for total ecommerce penetration in 2020. ^[5]
The UK also saw big growth compared to regional counterparts, growing from an overall 15.8% online share of retail sales to 23.3%, placing it third in a list of growth in seven major economies which also includes the US, Australia, Canada and Singapore. ^[5]
While just over one in every ten retail sales are now made online in the country (11.7%). ^[5]
Online sales penetration across Kingfisher’s brands has soared from just 7% in mid 2019 to 18% by the end of 2020, diginomica reports. ^[5]
Its group ecommerce sales rose 158% yearon year in 2020 to £2.3 billion, with click and collect becoming the fastest growing fulfilment channel, according to its data. ^[5]
B&Q alone experienced a 117% jump in online sales during 2020, while Screwfix performed even better at a 146% increase. ^[5]
Sales on mobile devices now account for 62% of Screwfix’s ecommerce sales, while it accounts for 56% of online orders across all Kingfisher brands – more than a 200% increase yearon. ^[5]
IMRG Capgemini Online Retail Results for January reveal that UK online sales grew 74% yearon year in January 2021. ^[5]
However, a lockdown announcement for the new year caused a recordbreaking growth in sales, with results also far above the 3, 6 and 12 month rolling averages – 46.4%, 44.9% and 41.3% respectively, according to analysis. ^[5]
Omnichannel retailers were the biggest winners in January, seeing a 99.8% yearonyear rise in sales across their online channels compared to their online only counterparts, which experienced a smaller 31.2% growth. ^[5]
Meanwhile, mobile ecommerce sales soared 169.1%. ^[5]
Electrical sales remained very high – up 206% – and there was even some promising news for fashion retailers as clothing sales grew 22%. ^[5]
Data from the ONS has found UK online sales in January 2021 accounted for 35.2% of all retail,. ^[5]
a record that beats even last May’s high of 34.1%, when the coronavirus crisis was at its first peak. ^[5]
Amid a third national lockdown, 50% of textile, clothing and footwear sales came through online channels in the first month of the year, declining to 37.4% for department store sales and 31.5% for household goods stores. ^[5]
Although online made up just 12.2% of food sales in January, it saw the highest yearon year growth of 143.5% compared to the same month in 2020. ^[5]
A January 2021 outlook report from Retail Economics and Natwest has found that, since the pandemic began, nearly half (46%). ^[5]
When asked directly, 32% of consumers surveyed said they expect to continue with their new ecommerce habits in the future, a figure that rises to 40% in 4554 year. ^[5]
Fifty seven percent of respondents from households earning £96,000 or more per year agreed or strongly agreed that they are likely to spend a higher proportion of their income on retail products online than in store, even after the pandemic subsides. ^[5]
By comparison, just 31% of households earning less than £19,000 said the same. ^[5]
Global consumer spending on mobile is expected to reach $270 billion by 2025, having been accelerated by increased mobile activity during the pandemic, according to SensorTower’s 2021 2025 Mobile Market Forecast report. ^[5]
This figure is almost 2.5 times the $111 billion spent throughout 2020 (+30% on 2019). ^[5]
The compound annual growth rate across mobile app stores is also predicted to be very healthy over this five year period, at 21% and 17% respectively on the App Store and Google Play. ^[5]
Meanwhile, app downloads for the 2020 calendar year rose 24% to 143 billion – the highest levels seen since 2016 – and are forecast to reach 230 billion by 2025. ^[5]
By 2025, mobile consumer spend in these regions is expected to grow by 181%, 164% and 170% respectively to equal a collective $20 billion. ^[5]
Overall, non game apps will account for 49% of all revenue made across both stores by the end of 2025. ^[5]
Shopify’s Q4 2020 revenue rose 94% yearon year amid ecommerce boom. ^[5]
Shopify’s fourth quarter 2020 revenue rose 94% yearon year to $977.7 million, the company announced in February. ^[5]
This figure helped boost Shopify’s overall revenue to $2.9 billion (+86%). ^[5]
Its Subscriptions Solutions revenue rose 53% in Q4 2020 alone, due to a number of new merchants joining the platform, the statement explained, likely in a bid to capitalise on the golden quarter rush,. ^[5]
GMV also grew 99% yearon year to $41.1 billion, as many businesses saw record online sales of goods over the period. ^[5]
Online channels accounted for 60 70% of John Lewis sales over the course of 2020, up from 40% before the pandemic, according to details from the retailer’s report. ^[5]
The data reveals mobile and desktop browsing of the brand’s website increased by 55% yearon year, while tablet traffic declined by a whopping 41%, reflecting wider trends in device popularity across the retail industry. ^[5]
Meanwhile, the number of John Lewis purchases destined for home delivery rose a quarter on 2019, quadrupling in the case of Waitrose.com orders, and 55% more products were sent to others as gifts. ^[5]
Some of the most popular items bought by John Lewis customers in 2020 included beauty tech – up 178% – chess sets (up 121%) and nostalgic toys, like Scalextric kits (up 100%). ^[5]
However, sales of products such as suitcases, high heels and clutches and ‘party handbags’ all saw dramatic declines of 69%, 62% and 56% respectively thanks to customers’ dramatic lifestyle changes brought on by the pandemic. ^[5]
Uber has announced that revenue acquired from online food delivery was up 224% yearonyear in Q4 2020 (19% quarteron quarter). ^[5]
According to its financial statement, the app now drives more than 10% of Uber Eats first. ^[5]
Meanwhile, the number of restaurants enlisted on the Uber Eats platform rose 75% in the final quarter of 2020, indicating a huge growth in interest from both retailers and customers in this arm of Uber’s business. ^[5]
Additionally, monthly active platform consumers grew 19% quarteron quarter to 93 million, with the average customer spending $60 per month across five or more transactions. ^[5]
Ride bookings fell 47% in Q4 2020, resulting in a 52% yearon year decline in ride revenue over the period. ^[5]
High demand for delivery has therefore partly made up for the shortfall in ride hailing over 2020, however, despite Uber’s total revenue rising 13% quarteron quarter, it declined by 16% across the whole of 2020. ^[5]
Total online sales growth in the UK rose by 36.6% yearon year in 2020 – the largest growth seen since 2007, according to data from the IMRG Capgemini Online Retail Index. ^[5]
Online retail sales in December remained slightly higher than the year average at +37%, while Black Friday events caused November to take the crown for peak performance at +39%. ^[5]
Multichannel retailers saw a particularly bumper year for online sales, seeing them surpass the rate of growth of onlineonly competitors for the first time since 2017 . ^[5]
Categories that experienced the greatest success over 2020 were garden (+222.5%) and electricals (+90.8%). ^[5]
However, online sales of clothing performed quite poorly, up just 1.3% in 2020 compared to growth of 8.2% the year before. ^[5]
There was also good news for mobile commerce, which saw a huge 73% yearon. ^[5]
Data from eShopWorld has revealed that crossborder ecommerce sales grew 82% yearon year in 2020, as globally optimised retailers cashed in on new opportunities. ^[5]
In April alone, crossborder sales exceeded 100% yearon year growth before peaking at +141% in July. ^[5]
A survey of over 22,000 consumers from 11 different countries found that 52% claimed to have made six or more cross border purchases online since the beginning of 2020. ^[5]
This was followed by Morocco, Chile and Puerto Rico at 215%, 211% and 203% growth respectively. ^[5]
The rate of ecommerce penetration in the US grew by 10 years in a 90 day period in 2020, reaching around 33%, according to data from McKinsey. ^[5]
Fifty percent of American households were reported to be actively reducing their household spend, while a further 20% abandoned past brand loyalty in favour of others that were more convenient, inexpensive or had better stock availability. ^[5]
Following that, the second most compelling reason was product selection, cited by 53% of consumers. ^[5]
Joint third were delivery options and the shopping experience, each cited by 43% of respondents. ^[5]
In the three months to June 30th, eBay experienced a betterthanexpected 14% yearon year rise in revenue, reaching $2.7bn in sales. ^[5]
It also saw an increased number of global sellers flock to the platform, increasing 5% over the period to reach 19 million. ^[5]
However, its Gross Merchandise Volume declined by 7% to $221bn and its active annual buyers fell by 2%. ^[5]
Ebay says it predicts its Q3 earnings will total between $2.42 $2.47bn, a lower estimate than experts predicted and a downward trend for its quarterly revenue, which saw a peak of $3bn in Q1 2021. ^[5]
Amazon saw its revenue rise 27% yearon year in the three months to 30th June 2021, totalling $113bn. ^[5]
While sales for the ecommerce giant remain healthy, this figure did not meet the $115.2bn revenue predicted and marked the slowest rate of growth for the company since the pandemic began. ^[5]
Amazon Web Services continued to perform strongly, with net sales rising 37% to $14.8bn – the second quarter in a row to record over 30% growth across this arm of the company. ^[5]
Meanwhile, Amazon’s advertising revenues skyrocketed by 87% versus the same period of 2020 as brands ramped up their investments. ^[5]
Growth in Amazon’s grocery category in 2020 alone rose 17.6%. ^[5]
The year ending March 31st 2021 has marked one of the strongest performances for the retailer to date – total revenue for the group increased a huge 41% in the full year to an equivalent $109.5 billion, and revenue for the quarter alone grew 64% yearon. ^[5]
Overall GMV rose 21% across the year, mostly driven by the home furnishing and FMCG categories, and later by apparel in the first three months of 2021. ^[5]
Data from its financial statement shows revenue jumped 44% yearon year from $75 billion to more than $108 billion, beating analysts’ prior expectations. ^[5]
Meanwhile, ‘other’ revenue, which primarily includes sales accrued from advertising, grew a whopping 77%. ^[5]
Revenue from its subscription services, including Amazon Prime memberships, digital video, audio and ebooks rose 36% to $7.5 billion, while Amazon Web Services grew 32%. ^[5]
Streaming hours on Amazon’s Prime Video platform are now up more than 70% yearon year, with over 175 million of its >200 million Prime members streaming TV shows and movies over the period. ^[5]
Amazon revealed sales grew a total 38% throughout 2020, reaching $386.1 billion. ^[5]
Meanwhile, sales of its web services accelerated 29.5% to $45.4 billion vs. $35 billion last year. ^[5]
In Q4 2020, usually the most lucrative time of year for Amazon, the company’s sales increased by 44% yearon year to $125.6 billion, marking its first ever $100 billion quarter. ^[5]
It claims that the 2020 holiday season was ‘the best ever for independent businesses selling on Amazon’, with worldwide sales averaging 50% higher yearon year and exceeding $4.8 billion in sales alone over the Black Friday Cyber Monday weekend. ^[5]
In early February 2021, Alibaba posted its financial results from Q4 2020, which revealed a 37% yearon year rise in revenue to RMB221.1 billion. ^[5]
A portion of its success can be attributed to its record 11.11 Singles Day sales, expanded in 2020 to continue for 11 consecutive days, which created RMB498.2 billion in sales – an increase of 26% on the same event in 2019. ^[5]
Moreover, views of recommended pages displayed on the Taobao app homepage grew a whopping 90% in the fourth quarter alone. ^[5]
Aside from its retail achievements, Alibaba’s cloud computing business saw a huge 50% yearon year boost in Q4 2020, making these services profitable for the company for the first time. ^[5]
The Guardian reports online reselling in the UK saw a substantial boost in sales and traffic throughout 2020, according to information collated by top second hand sites like MusicMagpie. ^[5]
Sales at the aforementioned brand, which now resells many other products outside of old music, rose 22% over the course of 2020 to around £120 million. ^[5]
Sales of secondhand books via the site grew by a massive 75% in this period, while products like preowned smartphones and games consoles saw sales increase by one. ^[5]
MusicMagpie’s sales figures follow the same trend as similar sites such as eBay which saw a 30% growth in revenue between March and June 2020 alone. ^[5]
Meanwhile, Depop, a site for selling pre loved fashion, grew its user base to 18 million since the end of 2019 and ‘experienced record sales’ in the summer, according to the Guardian’s report. ^[5]
Sixtyone percent of respondents cited free delivery as a key purchase driver, followed by availability (57%) and price (53%). ^[5]
Amazon is also predicted to have sold $180 billion worth of products in first party sales , up from $135 billion in 2019 and $117 billion in 2018. ^[5]
Products sold via the platform accumulated a 46% share of the top 100 most searched queries related to Covid 19 as consumers rushed to buy essentials and safety equipment like PPE and sanitiser. ^[5]
A press release outlining Amazon’s Q3 financials has confirmed that the company’s net sales grew 37% yearon year worldwide, totaling $96.1 billion for the period and surpassing estimates of $92.7 billion. ^[5]
North American net sales were up by 39%, while international net sales rose by 37%. ^[5]
Sales of its subscription services grew 33% yearon year, and Amazon Web Services grew by 29%. ^[5]
Total profits were up by 200% to $6.3 billion compared to the same quarter the year before, beating Amazon’s previous record of $5.2 billion profit back in Q2. ^[5]
Ebay’s Q3 2020 financial statement has revealed that its revenue rose 25% to $2.61 billion compared to the same period in 2019, beating expert estimates of $2.48 billion. ^[5]
However, physical goods remain the largest subscription revenue opportunity, according to the report, and are expected to represent 45% of global revenue by 2024. ^[5]
In the US, the number of outof stock products online, across 18 product categories, surged 172% between January 2020 and August 2021, according to a report from Adobe Analytics. ^[5]
On a yearon year basis, products were out of stock 24% more of the time in August 2021 than in August 2020, despite more restrictions lifting in the region this summer. ^[5]
As consumers become more and more accustomed to making online purchases, fifty four percent of global shoppers now prefer online window shopping to browsing instore, according to April 2021 research from Bazaarvoice. ^[5]
Indeed, data shows that almost twothirds (64%). ^[5]
Analysis of responses revealed the top three reasons for better product discovery online were convenience (55%), greater choice (46%) and the ability to research items and any corresponding reviews (45%). ^[5]
Forty six percent of consumers claimed they spend their time window shopping on mobile, versus 26% on desktop and 10% on tablet. ^[5]
A similar company, Affirm, based in San Francisco, also claimed its revenue rose 93% to $509.5 million for the year ending 30th June 2020. ^[5]
In a study conducted by Credit Karma for Reuters of 1038 US consumers, almost 40% of those that have spread their payments online have missed more than one payment, and as a result 72% have had their credit score lowered. ^[5]
More notably, 42% of respondents have said they had used a buynowpay later plan before, indicating interest in the service is becoming more and more prevalent among Millennial consumers. ^[5]
Data released in Bold Commerce’s Subscription Trends 2021 report indicates that over 70% of D2C brands have – or will soon – integrate subscriptions into their ecommerce strategies. ^[5]
Furthermore, over half (54%). ^[5]
Indeed, fifty seven percent of brands that have implemented such loyalty programmes have measured their customer lifetime value at a year or more, while just 35% of those without said the same. ^[5]
Twenty percent of retailers that have so far included discounts as a way of incentivising the purchase of subscriptions have reported monthon month growth of over 50%. ^[5]
At the moment, industries that are seeing the highest growth (25% or more monthon month). ^[5]
Sporting goods ranked first according to the survey, with 69% of brands in this category citing this level of growth, followed by the Industrial/B2B (60%) and Automotive (57%). ^[5]
Other upand coming industries with modest monthly subscriptions growth of 10% or more include food and beverage, technology and fashion. ^[5]
Previous research from Forrester forecasted a 45.7% compound annual growth rate in shoppertainment in China alone by 2024, but the pandemic has shifted the goalposts and made it more likely that this will be achieved much sooner. ^[5]
Features such as the ability to place orders, get vouchers, see estimated delivery times and read returns policies were the most popular with survey respondents, as was content that was 10 minutes or less in length. ^[5]
An October 2020 survey of more than 2000 British consumers, commissioned by Citizens Advice, has found that nearly half (47%). ^[5]
With the UK having been in full or partial lockdown for much of 2020, 51% said they felt more reliant on having products delivered to their homes. ^[5]
Of all respondents, a whopping 96% claimed to have ordered products that require parcel delivery since March. ^[5]
A further 18% said they had lost out financially due to a home delivery gone wrong or missing, with 40% of those losing out by more than £20. ^[5]
US shopping app downloads slowed to a 4% yearon year growth in Q3 2020, following a spike in Q2, according to Sensor Tower’s Mobile Retail Trends Analysis, published in Q4. ^[5]
Sensor Tower data also revealed that US app download growth for top brickandmortar retailers between Q1Q3 2020 was almost double that of top online only retail apps (+27% vs. +14%). ^[5]
A study released by YouTrip, shared by WARC, has found crossborder ecommerce in Singapore has boomed under the conditions of the Covid19 pandemic, rising 84% yearon year in the 12 months to June 2021. ^[5]
Taobao took the top spot for the year, with transactions via the site rising by 131%, followed by Amazon at number two. ^[5]
Alibaba placed third (with transactions up 120%), while eBay also made it into the top five (up 98%). ^[5]
According to 8 in 10 consumers in the region, the main reason for shopping with overseas retailers was the lower cost of products compared to those promoted by native retailers. ^[5]
Chinese retail giant JD.com has experienced a 27.4% rise in annual active customer accounts in the year ending June 2021 to almost 532 million, due to an increased appetite for online shopping. ^[5]
In Q2 2021, the company also reported a 26% yearon year overall rise in net revenue to RMB 253.8 billion , beating experts’ predictions. ^[5]
Revenue from its Product segment, which includes JD’s ecommerce arm, rose 23%. ^[5]
Its grocery category drove many of these promotional transactions, with JD Fresh seeing a 70% yearon year boost in sales within the first hour of the event, while alcohol sales exceeded RMB 200 million within the first five minutes. ^[5]
Analysis shows online sales conducted from 8pm11pm local time between May 1st and July 1st 2021 grew more than 100% yearon year, as shoppers increasingly choose their evening hours to browse products online. ^[5]
Other product categories that saw a spike during these evening hours were alcohol, skincare and beauty and pet services, all of which also experienced a 100% increase in sales versus the same period of 2020. ^[5]
Meanwhile, purchases of digital products out on top by rising 500% yearonyear, with 8pm 11pm accounting for more than half of transactions for this vertical across that take place across a whole day. ^[5]
According to the data, the over85s and white collar workers make up the bulk of consumers shopping online in China during the late evening hours. ^[5]
According to a report published by Wunderman Thompson and JingDaily, ‘Transcendent Retail APAC’, crossborder ecommerce in China rose 46.5% yearon year in Q1 2021, reaching an equivalent value of $63.8bn. ^[5]
By December 2020, as many as 70% of China’s population – around 989 million people – were online, the majority via their mobile devices. ^[5]
Nearly 80% of this cohort were shopping online at this time, while 86% were actively using mobile payments. ^[5]
Its number of annual active buyers also rose by 36% to 731.3 million compared to the same period in 2019. ^[5]
Gross merchandise value reached a whopping 1.5 trillion yuan (+73%). ^[5]
According to figures released by Adobe as part of its Digital Economy Index, US consumers spent a record $204.5 billion throughout the 2021 holiday season, denoted as 1st November – 31st December. ^[5]
This spend represents a rise of 8.6% from the previous year, and was driven by categories including toys , video games , gift cards and books. ^[5]
The weeks before Thanksgiving were up 19.2% on 2020, while spend during Cyber Week actually fell by 1.4% compared with 2020. ^[5]
Spend then rose again between 30th November and 31st December, coming in at 5.6% above 2020 levels. ^[5]
Adobe noted that the demand for online shopping was not deterred by persistent supply chain issues, even as consumers encountered more than six billion outof stock messages online, a 10% increase on 2020 levels and a 253% increase on 2019 levels. ^[5]
Buy Now, Pay Later payment options, which saw doubledigit growth in 2021 revenue was up 27% yearonyear, while orders were up 10% yearon. ^[5]
Fortyfive percent of British consumers planned to get their Christmas shopping done earlier than ever in 2021 thanks to supply chain delays and fresh fears of a winter lockdown as Covid 19 cases remain high. ^[5]
In September 2021, new customer growth decreased by 14% on the year before, while sessions per user increased by 17%. ^[5]
Third party sellers on Amazon saw a 60% growth yearon year in Black Friday weekend sales. ^[5]
Black Friday promotions saw thirdparty sellers grow their sales by 60% yearon year, surpassing $4.8 billion worldwide. ^[5]
Analysis from Nosto found UK sales in online stores soared 23% on Black Friday 2020. ^[5]
This was accompanied by a 35% rise in online store visits and a 2% increase in conversion rates compared to numbers from the same event in 2019. ^[5]
However, there was a 4% decline in average order value, likely due to heavier discounting than usual to get consumers to part with their cash amid financial uncertainty. ^[5]
Globally, pet supplies and home and garden came out on top compared to other verticals, seeing a 60% and 52% increase in online sales respectively. ^[5]
The majority of the remaining categories analysed saw growth compared to 2019’s Black Friday results, except for fashion and accessories, which experienced a 4% decline despite a 7% uplift in traffic. ^[5]
This category also saw a 5% decrease in conversion rate and a 3% drop in average order value. ^[5]
In 2020, there was a 24% increase in the number of pages viewed and a 20% increase in the time spent on any one page. ^[5]
Meanwhile, bounce rate dropped by 2%, suggesting that shoppers, more than ever, are making more purposeful and considered purchases during the event. ^[5]
Interestingly, there was also a 30% uplift in the number of product recommendations shown, indicating that retailers have put in place additional measures to ensure a personalised experience for visitors and a greater chance of conversion and/or upselling. ^[5]
Purchases made in the 11 day campaign period covering the unofficial holiday topped $74 billion, a new high for the company and a 26% increase on 2019’s event. ^[5]
According to Alibaba’s data, its AI customer chatbot dealt with 2.1 billion questions, and more than 30 livestreaming channels on Taobao Live made over 100 million yuan in GMV. ^[5]

I know you want to use E-Merchandising Software, thus we made this list of best E-Merchandising Software. We also wrote about how to learn E-Merchandising Software and how to install E-Merchandising Software. Recently we wrote how to uninstall E-Merchandising Software for newbie users. Don’t forgot to check latest E-Merchandising statistics of 2024.

Reference

smartinsights – https://www.smartinsights.com/ecommerce/merchandising/.
statista – https://www.statista.com/statistics/1295769/india-e-retail-market-gross-merchandise-value/.
nchannel – https://www.nchannel.com/blog/ecommerce-stats-trends-online-shopping/.
oberlo – https://www.oberlo.com/blog/ecommerce-statistics.
v12data – https://v12data.com/blog/50-statistics-about-retail-marketing-and-consumer-shopping-trends/.
econsultancy – https://econsultancy.com/stats-roundup-the-impact-of-covid-19-on-ecommerce/.
bigcommerce – https://www.bigcommerce.com/blog/online-shopping-statistics/.
intelligencenode – https://www.intelligencenode.com/blog/how-to-improve-online-merchandising-with-better-data/.
apptus – https://www.apptus.com/blog/online-merchandising/.
algolia – https://www.algolia.com/blog/ecommerce/the-guide-to-e-commerce-merchandising/.
naics – https://www.naics.com/what-is-naics-454110-full-description-and-statistics/.
dynamicyield – https://www.dynamicyield.com/article/online-visual-merchandising-tactics/.
bloomreach – https://www.bloomreach.com/en/blog/2017/ecommerce-personalization.
nielseniq – https://nielseniq.com/global/en/landing-page/rakuten-intelligence-joins-nielseniq/.

How Useful is E Merchandising

One of the key benefits of e-merchandising is the ability to reach a global audience without the constraints of physical storefronts. Businesses can easily market their products and services to customers around the world, opening up new opportunities for growth and expansion. This not only benefits businesses looking to expand their reach, but it also benefits consumers who may not have access to certain products or brands in their local area.

E-merchandising also offers a level of convenience that traditional brick-and-mortar stores may not be able to match. With online shopping, consumers can browse products, compare prices, and make purchases from the comfort of their own homes, at any time of day or night. This flexibility has made it easier for consumers to find exactly what they’re looking for without the hassle of navigating crowded stores or dealing with limited business hours.

Additionally, e-merchandising allows businesses to track consumer behaviors and preferences more closely, enabling them to tailor marketing efforts and product offerings to better meet consumer needs. By analyzing data such as browsing history, purchase patterns, and demographic information, businesses can create personalized shopping experiences for their customers, increasing the likelihood of repeat purchases and brand loyalty.

Furthermore, e-merchandising has made it easier for businesses to promote their products and services through targeted online marketing campaigns. With tools such as social media advertising, email marketing, and search engine optimization, businesses can more effectively reach their target audience and drive traffic to their online storefronts. This targeted approach not only helps businesses increase sales, but it also enhances the overall shopping experience for consumers by providing them with relevant and engaging content.

Despite the numerous benefits of e-merchandising, there are also some drawbacks to consider. For example, the lack of physical interaction with products may make it difficult for consumers to fully assess their quality and suitability before making a purchase. Additionally, the growth of e-merchandising has led to an oversaturation of online marketplaces and platforms, making it harder for businesses to stand out in a crowded digital landscape.

In conclusion, e-merchandising has undoubtedly transformed the way we shop and do business, offering a wide range of benefits and opportunities for both businesses and consumers. While it may have its challenges, the overall usefulness of e-merchandising cannot be denied. As technology continues to advance and consumer preferences evolve, e-merchandising will likely play an even larger role in shaping the future of retail.

In Conclusion

Be it E-Merchandising benefits statistics, E-Merchandising usage statistics, E-Merchandising productivity statistics, E-Merchandising adoption statistics, E-Merchandising roi statistics, E-Merchandising market statistics, statistics on use of E-Merchandising, E-Merchandising analytics statistics, statistics of companies that use E-Merchandising, statistics small businesses using E-Merchandising, top E-Merchandising systems usa statistics, E-Merchandising software market statistics, statistics dissatisfied with E-Merchandising, statistics of businesses using E-Merchandising, E-Merchandising key statistics, E-Merchandising systems statistics, nonprofit E-Merchandising statistics, E-Merchandising failure statistics, top E-Merchandising statistics, best E-Merchandising statistics, E-Merchandising statistics small business, E-Merchandising statistics 2024, E-Merchandising statistics 2021, E-Merchandising statistics 2024 you will find all from this page. 🙂

We tried our best to provide all the E-Merchandising statistics on this page. Please comment below and share your opinion if we missed any E-Merchandising statistics.

E-Merchandising Statistics 2024 – Everything You Need to Know