Email Marketing Statistics 2024 - Everything You Need to Know

Are you looking to add Email Marketing to your arsenal of tools? Maybe for your business or personal use only, whatever it is – it’s always a good idea to know more about the most important Email Marketing statistics of 2024.

My team and I scanned the entire web and collected all the most useful Email Marketing stats on this page. You don’t need to check any other resource on the web for any Email Marketing statistics. All are here only 🙂

How much of an impact will Email Marketing have on your day-to-day? or the day-to-day of your business? Should you invest in Email Marketing? We will answer all your Email Marketing related questions here.

Please read the page carefully and don’t miss any word. 🙂

On this page, you’ll learn about the following:

Best Email Marketing Statistics

Best Email Marketing Statistics

☰ Use “CTRL+F” to quickly find statistics. There are total 490 Email Marketing Statistics on this page 🙂

Email Marketing Benefits Statistics

Email marketing offers so many benefits as a content distribution channel that marketers aren’t just using it organically—one third of them are also engaging in paid collaborations to promote their content to their partners’ email databases. ^[0]
–Epsilon Email Institute The three major benefits of email automation for businesses are saving time (30%), lead generation (22%), and an increase in revenue (17%). ^[1]

Email Marketing Usage Statistics

Large parts of the business world are still managed 100% through emails, and the usage patterns reflect this. ^[2]

Email Marketing Market Statistics

More than 40% of marketers saw budget cuts to email since the pandemic. ^[3]
64% of small businesses use email marketing to reach customers. ^[3]
35% of marketers send their customers 3 5 emails per week. ^[3]
78% of marketers have seen an increase in email engagement over the last 12 months. ^[3]
64% of small businesses use email marketing to reach customers. ^[3]
35% of marketers send their customers 3 5 emails per week. ^[3]
78% of marketers in 2020 said email is important to overall company success, compared to 71% in 2019. ^[3]
78% of marketers have seen an increase in email engagement over the last 12 months 31% of B2B marketers say email newsletters are the best way to nurture leads. ^[3]
66% of marketers believe artificial intelligence is a way to optimize email send times. ^[3]
81% of B2B marketers say their most used form of content marketing is email newsletters. ^[3]
31% of B2B marketers say email newsletters are the best way to nurture leads. ^[3]
87% of B2B marketers say email is one of their top free organic distribution channels. ^[3]
90% of content marketers say email engagement is the top metric they track to measure content performance. ^[3]
Roughly 85% of marketers say they work with these tools. ^[3]
The latest statistics show that as many as 87 percent of marketers use email marketing to disseminate their content. ^[0]
Email marketing offers so many benefits as a content distribution channel that marketers aren’t just using it organically—one third of them are also engaging in paid collaborations to promote their content to their partners’ email databases. ^[0]
86 percent of marketers say they look at email engagement metrics such as open rates, click rates, and downloads to determine how successful a piece of content is, more so than website traffic and social media analytics. ^[0]
According to 80 percent of professionals, email marketing drives customer acquisition and retention. ^[4]
60 percent of consumers say they’ve made a purchase as the result of a marketing email they received. ^[4]
30 percent of professionals surveyed said the biggest benefit of marketing automation was the time it saved them. ^[4]
So much so, that 40% of B2B marketers say email marketing is a tactic that is critical to their success. ^[5]
77% of B2B companies use an email marketing newsletter as part of their content marketing strategy and 79% of B2B marketers find email to be the most successful channel for content distribution. ^[5]
In addition, B2B marketing emails see a 23% higher clickto open ratio than B2C emails!. ^[5]
You can see why 59% of B2B marketers cite email as their top channel for revenue generation. ^[5]
59% of respondents say marketing emails influence their purchase decisions and 80% of business professionals believe that email marketing increases customer retention. ^[5]
In fact, 74% of people hate being shown irrelevant content, which makes personalization incredibly important to a great email marketing strategy. ^[5]
So, to delight customers and create messages that are more relevant to them, 77% of marketers say they use email to send personalized content to their subscribers. ^[5]
For instance, many marketers personalize emails based on their demographics like gender and age; 66% of marketers personalize their emails based on age data. ^[5]
4.24% of visitors from email marketing buy something, compared to 2.49% of visitors from search engines and 0.59% from social media. ^[5]
Globally, 30% of marketers cite email marketing as having the highest ROI. ^[5]
This is probably because, for every $1 spent on email marketing, $44 is made in return, according to a study by Campaign Monitor, which equals a 4400% ROI. ^[5]
Here are some more email marketing success statistics you can swoon over 18%of companies achieve ROI greater than $70 per $1 invested. ^[5]
Shoppers spend138% morewhen marketed through email, as compared to those who do not receive email offers. ^[5]
Only 17% of marketers use landing page A/B tests to improve conversion rates. ^[6]
64% of SEO marketers call mobile optimization an effective investment. ^[6]
Over 80 percent of industry experts stated that they used e mail as part of their marketing strategies in 2020 while also employing various metrics to evaluate a campaign’s success. ^[7]
In 2020, the clicktoopen rate of marketing e mailsstood at around 14 percent globally. ^[7]
In 2020, the global email marketing software market sizewas estimated at 1.13 billion U.S. dollars, with revenues forecast to surpass the twobillion dollar mark by 2026. ^[7]
preferred business communication methodfor 46 percent of responding mobile users, highlighting the channel’s vast marketing and targeting potential. ^[7]
Adding a calltoaction button in your emails instead of simply a text link can lead to a 28% increase in click throughs Campaign Monitor 78% of marketers have seen an increase in engagements. ^[8]
Campaign Monitor Segmented email campaigns also earn 100.95% higher clickthrough rates as compared to non segmented email campaigns Mailchimp Segmented email marketing campaigns can lead to revenue increases of as much as 760% Campaign Monitor. ^[8]
59% of B2B marketers cite email as their top channel for revenue generation. ^[8]
Email newsletters are the most used type of content marketing for 81% of B2B marketers Content Marketing Institute. ^[8]
A case study by Monetate found that 4.24% of email marketing traffic will make a purchase compared to 2.49% of search engine traffic and .59% of traffic from social media. ^[8]
$55) for every £1 spent DMA 73% of marketers rated the ROI of email to be “Good” or “Excellent”. ^[8]
Shoppers spend 138% more when marketed to through email, as compared to those who do not receive email offers Disruptive Advertising. ^[8]
One study found that the ROI on email was 28.5% compared to 7% for direct mail Chief Marketer 60% of marketers look at conversion rates to measure the effectiveness of an email campaign DMA. ^[8]
87% of marketers anticipate investing more budget into email Email on Acid. ^[8]
82% of B2B and B2C companies use email marketing technology Campaign Monitor Less than 50% of email marketers split test their campaigns. ^[8]
59% of B2B marketers say email is their most effective channel in terms of revenue generation. ^[9]
56 percent of brands using emoji in their email subject lines had a higher open rate, according to a report by Experian Tuesday is the best day of the week to send email. ^[9]
While 26% of SMBs polled use email marketing for sales, just 7% use email as a brand building tool 30% of US retail email list subscribers have actually made a purchase from the retailer whose email list they subscribed to. ^[9]
80% of retail professionals indicate that email marketing is their greatest driver of customer retention . ^[9]
The Apple iPhone leads email client market share with 31%, followed by Gmail at 22% as of May 2017. ^[9]
use of emoji in email marketing messages increased 775% from 2015 to 2016. ^[9]
For every $1 spent on email marketing $44 is made in return, according to a study by Campaign Monitor average open rate for businesses in the Daily Deals industry is 15% – the cross. ^[9]
87% of B2B marketers use email as a distribution channel. ^[2]
79% of B2C marketers rely on email to spread their new articles or blog posts. ^[2]
In 2019, the average ROI was $42 for every dollar spent on email marketing, according to both DMA and Litmus. ^[2]
All of these triggered emails are simple to set up with most email marketing providers and could net you a total of 7% extra sales or more. ^[2]
56.5% of marketers use GIFs in at least some of their marketing emails. ^[2]
In fact, 54% of small business owners still list email marketing as their most important tool for increasing sales. ^[10]
So there is no surprise that 81% of small businesses rely on email marketing to find customers. ^[10]
According to WebFx, businesses expect to spend $9 to $1000 per month on email marketing if they self. ^[10]
65% of your customers check their email more than 3 times a day Email marketing is essential for customer retention and growth. ^[10]
The Content Marketing Institute reports that 87% of marketers use email marketing to nurture an audience. ^[10]
77% of B2B email marketers leverage email marketing to drive sales and visits to their websites. ^[10]
89% of all b2b emails are sent from a company’s name B2B companies, on average, send one email marketing campaign every 25 days Small business owners who are active in the b2b domain can benefit from the above stats. ^[10]
According to a report from the Content Marketing Institute, 87% of b2b marketers employ emails to share content with their audiences. ^[10]
81% of b2b marketers say email newsletter is their most used form of content marketing. ^[10]
88% of email marketers consider email as their most effective lead generation tactic 64% of b2b companies use a dedicated email marketing platform image stats from Emfluencewill certainly help your business plan better campaigns. ^[10]
22% of respondents unsubscribe from businesses because of this reason Are you thinking about how many businesses use email marketing?. ^[10]
The answer is 69% of businesses spend time and money on email marketing, as reported by The Manifest. ^[10]
SaleCyclewill make you understand why marketers rely on sending emails to grow sales Shopping cart abandonment emails convert 6.33% of consumers. ^[10]
According to Litmus research, marketers receive $42 for every dollar they spend on email marketing. ^[10]
Using the double optin process can increase your ROI by 13% as compared to implementing just one opt in process Always do A/B testing of your email marketing campaign. ^[10]
How 1440 Media used email marketing to gain 1M+ subscribers and a 55%+ open rate. ^[11]
–Campaign Monitor 47% of marketers stated that email is their most effective marketing channel, followed by social media marketing (39%), SEO (33%), andcontent marketing(33%). ^[1]
Welcome emailshave the highest open rates (91.43%). ^[1]
70% of marketers monitor click through rates to measure the success of their email campaigns, while 60% keep track of conversion rates. ^[1]
Campaign Monitor When marketed via email, consumers tend to spend 138% more than shoppers that do not receive email offers. ^[1]
–Disruptive Advertising Only 30% of brands believe that they can measure their email marketing ROIs adequately. ^[1]
On average, 51% of businesses are using automation to refine their marketing processes. ^[1]
ClickZ 74% of marketers said that customer engagement increases through targeted personalization. ^[1]
Here are a few trends to start with, mainly related to content distribution 85% of B2B organizations use email marketing software to help with content distribution. ^[1]
93% of B2B marketers distribute content via email. ^[1]
31% or B2B marketers stated that the best way to nurture leads is via email newsletters. ^[1]
72% of B2C marketers utilize email marketing software to support content distribution. ^[1]
According to a recent survey, 59% of respondents claimed that marketing emails influenced their purchase decisions, with half of them buying from those emails at least once per month. ^[1]
–Moosend 81% of retail professionals said that email marketing is great for customer acquisition, and 80% forcustomer retention. ^[1]
Experian Nurtured leads make 47% larger purchases – The Annuitas Group 78% of marketers say that list segmentation is the marketing automation feature they can’t live without – Gleanster. ^[12]
55% of all companies are currently using marketing automation –. ^[12]
77% of email ROI comes from segmented, targeted and triggered campaigns – DMA 87% of all marketers plan to invest more in their email marketing budget – Email on Acid. ^[12]
was 28.5% compared to 7% for direct mail – Chief Marketer Email marketing produces an average of 174% more conversions than social media – Campaign Monitor Mobile emails. ^[12]
68% of companies have already integrated mobile marketing into their overall marketing strategy – Salesforce. ^[12]
We must also mention that email is the biggest source of ROI for about 59 percent of marketers. ^[13]
About 87 percent of marketers prefer to use email marketing to promote their content. ^[13]
About 81 percent of businesses use it to market their content and it’s only a little behind social media. ^[13]
About 81 percent of small businesses use email marketing as the primary acquisition tool. ^[13]
About 93 percent of B2B marketers use email marketing to distribute content. ^[13]
We must also mention that email is the top source of revenue for 59 percent of B2B marketers. ^[13]
Moreover, about 83 percent of B2B marketers use newsletters to market content. ^[13]
Newsletters have been proven to be effective, which is why about 31% of B2B marketers use them to nurture leads. ^[13]
B2B businesses spend heavily on email marketing and about 30 percent of them intend to increase email marketing expenditure. ^[13]
Make sure to work hard on your marketing message as 60 percent of consumers have taken the suggested action after receiving a marketing email. ^[13]
However, about 55 percent of marketers are unhappy with personalization efforts and around 33 percent are satisfied. ^[13]
About 50 percent of marketers believe that segmentation can prove to be a very effective personalization tactic. ^[13]
So it’s estimated that email marketing has an incredible ROI — for every $1 spent it averages a return of $44. ^[14]
Email marketing yields $44 for each $1 spent for a 4400% ROI. ^[14]
Email marketing was responsible for 24% of holiday sales during the 2018 holiday eCommerce season. ^[14]
95% of companies using marketing automation are taking advantage of email marketing. ^[14]
60% of consumers say they’ve made a purchase as the result of an email marketing message they received. ^[14]
54% of email marketers say increasing engagement is their number one priority. ^[14]
51% of businesses state that improving contact data quality is their biggest barrier to email marketing success. ^[14]
80% of business professionals believe email marketing can help with customer retention. ^[14]
57% of email subscribers spend 10 60 minutes browsing marketing emails during the week. ^[14]
So here are some of our favorite, effective tools to use to help skyrocket the growth of your subscriber list and really step up your email marketing game — so you can get in on that 4400% ROI as soon as possible. ^[14]

Email Marketing Software Statistics

In 2020, the global email marketing software market sizewas estimated at 1.13 billion U.S. dollars, with revenues forecast to surpass the twobillion dollar mark by 2026. ^[7]
Here are a few trends to start with, mainly related to content distribution 85% of B2B organizations use email marketing software to help with content distribution. ^[1]
72% of B2C marketers utilize email marketing software to support content distribution. ^[1]
50% of small and medium sized businesses use their email automation software to send drip campaigns. ^[14]

Email Marketing Latest Statistics

In fact, email generates $42 for every $1 spent, which is an astounding 4,200% ROI, making it one of the most effective options available. ^[3]
Marketers who use segmented campaigns note as much as a 760% increase in revenue. ^[3]
74% of Baby Boomers think email is the most personal channel to communicate with brands. ^[3]
Across all industries, the average email open rate is 19.8%, the click through rate is 11.3%, and the bounce rate is 9.4%. ^[3]
Marketers who use segmented campaigns note as much as a 760% increase in revenue. ^[3]
Globally, Fridays see the highest email open rates (nearly 19%), compared to the lowest open rates (17%). ^[3]
23% of brands have already experimented with interactive elements in email, an additional 32% are planning on trying it soon. ^[3]
16% of all emails never make it into the inbox. ^[3]
89% of all B2B email campaigns are sent from a company name. ^[3]
Nearly 55% of global website traffic is generated from mobile devices, excluding tablets. ^[3]
Launching a mobile responsive email design can increase unique mobile clicks by 15%. ^[3]
9.3% of email clicks come from tablets, rather than smartphones or computers. ^[3]
60% of retail, e commerce, and consumer goods and services companies are personalizing emails based on past purchases, versus 38% in 2019. ^[3]
The single message autoresponder email had an astonishing 98% open rate and a 37% click. ^[3]
Nearly 22% of all email campaigns are opened within the first hour of sending. ^[3]
45% of internet users avoid opening emails from unknown addresses. ^[3]
99% of email users check their inbox every day, with some checking 20 times a day. ^[3]
Of those people, 58% of consumers check their email first thing in the morning. ^[3]
40% of consumers say they have at least 50 unread emails in their inbox. ^[3]
Emails sent by independent artists, writers, and performers have the highest open rate at 34.4%, followed by education (34.1%) and travel and tourism (32.6%). ^[3]
On average, the highest email click through rate goes to the Consulting services industry at 25%, with Administrative and Business Support services in second at 20%, and Home and Building services in third at nearly 19%. ^[3]
26% of retail emails bounce, putting it well above the 9% average bounce rate for all industries. ^[3]
20% of retail,. ^[3]
e commerce, and consumer goods and services companies are personalizing emails based on gender, race, ethnicity, versus 11% in 2019. ^[3]
59% of Millennials primarily use their smartphone to check email, while 67% of Generation Z scans their inbox on mobile. ^[3]
74% of Baby Boomers think email is the most personal channel to receive communications from brands, followed by 72% of Gen X, 64% of Millennials, and 60% of Gen Z. 91% of women in the US use email, compared to 89% of men. ^[3]
Asian Americans are the most popular email users in the US (92%), followed by white users (91%), African American users (88%), Hispanic users (85%), and American Indian or Alaskan Native users (83%). ^[3]
This makes email the second most popular content distribution channel, just behind social media at 89 percent. ^[0]
According to the data, 81% of SMBs still rely on email as their primary customer acquisition channel, and 80% for retention. ^[0]
The average open rate for a welcome email is 82%. ^[0]
As the previous stat shows, the average email open rate is 20.81%. ^[0]
Emails with personalized subject lines generate 50% higher open rates. ^[0]
Sending three abandoned cart emails results in 69% more orders than a single email. ^[0]
Reports have shown that adding videos to your email can increase click rates by 300%. ^[0]
When looking at the frequency with which consumers would like to receive brand emails, 49% of consumers said that they would like to receive promotional emails from their favorite brands on a weekly basis. ^[0]
81% of small businesses rely on email as their primary customer acquisition channel, and 80% for retention. ^[0]
Emails with personalized subject lines generate 50 percent higher open rates. ^[0]
Sending three abandoned cart emails results in 69 percent more orders than a single email. ^[0]
Videos added to your email increase click rates by 300 percent. ^[0]
49 percent of consumers would like to receive promotional emails from their favorite brands. ^[0]
After all, 45% of recipients say that they “like brands that do not take themselves too seriously”, so don’t be afraid to break out of the old standards. ^[15]
According to Radicati’s 2020 Email Statistics report, email is used by over 4 billion people — over half of the world’s population. ^[4]
It’s estimated that another half a billion people will be using email by 2024. ^[4]
Contrast that with the 12.5 percent of consumers who say they’d consider using the ‘buy’ button on social media, and it’s not much of a contest. ^[4]
But the truth is, based on Constant Contact data, on average 21% of emails are opened within the first hour. ^[4]
61 percent of consumers enjoy receiving promotional emails weekly. ^[4]
38 percent would like emails to come even more frequently. ^[4]
Segmented emails make readers 50 percent more likely to click on a link within the email. ^[4]
Email open rates from mobile devices have grown by more than 100 percent since 2011. ^[4]
Today, mobile devices account for about 60 percent of email opens. ^[4]
In fact, 92% of online adults use email, with 61% using it on an average day. ^[5]
61% of consumers prefer to be contacted by brands through email, which is good news for your business. ^[5]
99% of email users check their email every day, some as much as 20 times a day!. ^[5]
It’s often the first thing people do online; 58% of users check their email before they check out social media or the news. ^[5]
People do it while watching TV (69%), in bed (57%), and on vacation (79%). ^[5]
Devices like smartphones and tablets make it super easy for users to check their inboxes onthe go, which is probably why mobile devices accounted for at least 50% of all read emails. ^[5]
40% of people 18 years old and under will always open an email on their mobile. ^[5]
When it comes to the specific mobile devices people like to use, a whopping 81% prefer to open emails on their smartphones while 21% open emails on their tablets. ^[5]
In fact, 23% of consumers who open an email on a mobile device will open that email again later, many times on desktop If an email is read on mobile and then read for a second time on desktop, that consumer has a 65% higher likelihood of clicking through. ^[5]
42.3% of people will delete an email if it’s not optimized for mobile. ^[5]
320% more revenue is driven from automated emails than non. ^[5]
42.3% of Americans subscribe to email lists to receive savings and discounts and. ^[5]
According to statistics, 60% of shoppers returned to complete their purchase after receiving a personalized abandoned cart email, and around 75% of shoppers planned to come back later. ^[5]
49% of businesses use some form of email automation. ^[5]
According to statistics from Campaign Monitor, the industries with the highest open rates are nonprofit (20.39%), agriculture, fishing, forestry, and hunting (20.13%), government (19.79%), and healthcare services (19.12%). ^[5]
Emails with personalized subject lines get a 26% boost in open rates. ^[5]
In fact, 47% of email recipients will open your email based solely on the subject line. ^[5]
A study by Experian found that email subject lines with an emoji increased open rates by 56%, as compared to text. ^[5]
Well, email subscribers are 3.9x more likely to share your content on social media and. ^[5]
The top 3 reasons why people choose to unsubscribe from an email list are too many emails (59%), info no longer relevant (43%), or don’t recognize the brand or remember signing up (43%). ^[5]
Here are a few examples of successful open rates The highest open rates are found in government related emails, with an open rate of 28.77%. ^[16]
Emails sent by hobbies entities come in second, with a 27.74% open rate. ^[16]
With a 27.62% open rate, emails about religion came in third. ^[16]
The average open rate for all industries we analyzed is 21.33%. ^[16]
According to our research, you should use no more than 1 emoji at a time. ^[16]
That can include adding 500 more subscribers to your email newsletter, increasing the total number of products you sell by 20%, or doubling your email campaign’s click. ^[16]
The click rate is a percentage that tells you how many successfully delivered emails got at least 1 click. ^[16]
Hobbies have the highest click rate, which is 5.01%. ^[16]
Media and publishing emails see the second highest click rate, at 4.62%. ^[16]
Government comes in third, with a 3.99% click rate. ^[16]
The average click rate for all industries we looked at is 2.62%. ^[16]
Email collection forms were the most successful at converting viewers, with a 15% conversion rate in 2020. ^[6]
Events placed at the beginning of videos perform the best, with a conversion rate of 12.7%. ^[6]
3.5% of ecommerce website visits via mobile are converted into purchases, compared to 3.9% on desktop. ^[6]
Email visitors are the most likely to convert on forms — and people coming from search advertisements are the least likely. ^[6]
The highest bounce rates are on social (45%) followed by direct (44%). ^[6]
Almost 25% of companies invest in mobile optimization as a top SEO tactic. ^[6]
Mails from the publishing sector initiated the highest share of clicks from their recipients that year, while automated welcome messages had conversion rates of over 50 percent. ^[7]
The words “free”, “help”, “percent off”, and “reminder” in a subject line have been found to negatively impact open rates Unbounce Including a recipient’s name in your email subject line increases open rates by up to 18.30%. ^[8]
The average open rate for emails sent in North America is 19.00% GetResponse Emails related to Hobbies, Government, and Arts/Artists have the highest open rates MailChimp. ^[8]
21.33% is the average open rate for email newsletter across all industries Mailchimp. ^[8]
Only 6.9% of email subject lines contain an emoji AWeber. ^[8]
Including videos in your email can increase clickthrough rates by up to 300% Martech Advisor. ^[8]
The average clickto open rate for emails sent in North America is 15.71% GetResponse. ^[8]
in the last 12 months HubSpot Nearly 67% of people say they prefer html and imagebased emails, but when it comes to performance, plain text emails result in higher open and clickthrough rates. ^[8]
HubSpot You are 6x more likely to get a click from an email than from a tweet Campaign Monitor Including social sharing buttons in your emails. ^[8]
can increase CTR by 158% Disruptive Advertising. ^[8]
In fact, one study found that approximately half (49%). ^[8]
Mobile devices account for 41.9% of all. ^[8]
Litmus Gmail was the leading email client as of April 2019, with 27.8% of users viewing emails through it. ^[8]
The iPhone client was second with 27.6% Litmus. ^[8]
According to Google, 75% of Gmail users use their mobile device to access their accounts. ^[8]
In 2019, 62% of email campaigns are being opened on a mobile device, compared to 10% on desktop. ^[8]
42.3% of people will delete an email if it’s not optimized for mobile SaleCycle. ^[8]
If an email is read on mobile and then read for a second time on desktop, that consumer has a 65% higher likelihood of clicking through Campaign Monitor 23% of consumers who open an email on a mobile device will open that email again. ^[8]
later Campaign Monitor 69% of web customers are influenced by a company’s emails to make a purchase from their smartphone. ^[8]
69% of email recipients can use the subject line to tell if it is spam OptinMonster. ^[8]
45% of all emails sent are considered spam Spam Laws 14.5 billion spam emails are sent every day. ^[8]
Emails with personalized subject lines are 26% more likely to be opened. ^[8]
SaleCycle Consumers check personal email for an average of 2.5 hours each weekday while at work Convince & Convert 42.3% of Americans subscribe to email lists to receive savings and discounts elevently. ^[8]
Sending 3 abandon cart emails yields 69% more orders than 1 email abandon cart campaigns. ^[8]
Consumers believe email is more likely to be around in 10 years than facebook, Twitter, and cable television. ^[8]
The top 3 reasons people choose to unsubscribe from an email list too many emails (59%), info no longer relevant (43%), or don’t recognize brand or remember signing up (43%). ^[8]
QuickSprout found that email subscribers are 3.9x more likely to share your content on social media. ^[8]
31% of businesses cite newsletters as their highest performing tactic in this area. ^[8]
An individual email address is worth almost $50 to companies DMA 320% more revenue is driven from automated emails than non automated emails Campaign Monitor. ^[8]
16% of all emails don’t ever make it as far as the inbox due to deliverability issues. ^[8]
91% of consumers open their email on a daily basis. ^[8]
U.S. companies are estimated to spend $350 million on email advertising in 2019 Statista Marketing emails contain an average of 434.48 words. ^[8]
Only 14% of subscribers believe that the majority of the emails sent to them are relevant. ^[8]
OptinMonster 86% of customers would like to receive monthly promotional emails, while 15% would like to receive them daily. ^[8]
About 50% of Americans check their email while in bed and 42% check it in the bathroom. ^[8]
86% of business professionals prefer to use email when communicating for business purposes. ^[9]
47% higher for B2B email campaigns than B2C email campaigns. ^[9]
Welcome emails are incredibly effective on average, 320% more revenue is attributed to them on a per email basis than other promotional emails Consumers who purchase products through email spend 138% more than those that don’t receive email offers. ^[9]
Email subscribers are 3x more likely to share content on social media than leads who came through another channel, according to QuickSprout. ^[9]
Social media, identified by just 44% of those same professionals). ^[9]
77% of people prefer to get permission based promotional messages via email. ^[9]
73% of millennials identify email as their preferred means of business communication. ^[9]
About 73% of 18 24 year olds use their phones to check email. ^[9]
When a prospect or customer who opens an email on a mobile device opens that same email again on another device, they are 65% more likely to click through to your site/offering. ^[9]
Segmented email campaigns have an open rate that is 14.32% higher than non. ^[9]
Clickthroughs are 1 00.95% higher in segmented email campaigns than non. ^[9]
percentage of emails containing GIFs rose from 5.4% in 2015 to 10.3% in 2016. ^[9]
People do it while watching TV , in bed , and on vacation. ^[9]
Using the word “Donate” in your subject line can reduce open rate by 50% average email opt in rate across all verticals is 1.95%. ^[9]
28% of consumers would like to receive promotional emails more than once per week. ^[9]
A study of 1 billion emails revealed that video emails see CTRs 96% higher than non. ^[9]
A whopping 70% of professionals use email to share content related to their company or industry. ^[2]
Not to mention, email has a 90.3% penetration rate among US internet users. ^[2]
Comparatively, only 69% of US adults are on Facebook. ^[2]
41% even check their work email in bed, before or after work. ^[2]
Nearly 42% of all email opens happen on mobile apps. ^[2]
The remaining 58% is split with 18.2% for desktop apps, and 39.8% of email opens in web apps. ^[2]
The clickthrough rate of segmented campaigns is 100.95% higher than non. ^[2]
Depending on the source, the average email open rate ranges from 18% to 22.15%. ^[2]
Averaged out, you get an open rate of 20.56% across four major platforms. ^[2]
MailChimp HubSpot Campaign Monitor GetResponse Agencies 21.39% N/a 18.50% 16.10% Beauty 16.65%. ^[2]
a N/a 25.09% Business services 21.56% 20% 18.3%. ^[2]
N/a Media & Entertainment 22.15% 21% 20.80% 28.72%. ^[2]
Retail 18.39% 23% 12.60% 22.38% Real Estate 19.17% 26% 19.70% 25.48%. ^[2]
The highest average open rate registered in any industry is 28.72% in media and entertainment via GetResponse. ^[2]
The lowest registered average open rate is 12.6% in retail, via Campaign Monitor. ^[2]
In fact, according to outreach.io, the open rate benchmark is 27%, almost 10% higher than the lowest average of automated email providers. ^[2]
The average click through rate of emails ranges from 2.6% to 3.43%. ^[2]
HubSpot 7.8% MailChimp 2.62% GetResponse. ^[2]
Extrapolation based on its open rates means the click rate would be around 1.6. ^[2]
Industry MailChimp HubSpot Campaign Monitor GetResponse Agencies 2.66% N/a 2.30% 1.87% Beauty. ^[2]
1.92% N/a N/a 4.19% Business services 2.72% 8.01% 2.80% N/a Media & Entertainment 4.62% 7.71%* 3.60% 4.48% Retail 2.25% 8.53%* 1.10% 3.39% Real Estate 1.77% 7.17%* 3.50% 3.07%. ^[2]
Media has the highest average click through rate, with 4.62% from MailChimp, and 4.48% from GetResponse. ^[2]
The lowest average CTR was in retail with 1.1% from Campaign Monitor. ^[2]
The average bounce rate recorded by providers ranges from 0.58% to 0.7%. ^[2]
Average Bounce Rate Campaign Monitor 0.7%. ^[2]
HubSpot 0.63% MailChimp 0.58% GetResponse N. ^[2]
MailChimp HubSpot Campaign Monitor Agencies 0.93% N/a 1.10% Beauty 0.33% N/. ^[2]
a N/a Business services 0.55% 0.70% 0.80% Media & Entertainment 0.27% 0.30% 0.40% Retail 0.32% 0.40% 0.40% Real Estate 0.56% 0.70% 1.40%. ^[2]
On average, media and entertainment saw the lowest bounce rates with 0.27%, 0.3%, and 0.4%, respectively. ^[2]
The average unsubscribe rate from providers ranges from 0.1% to 0.48%. ^[2]
Source Average Unsubscribe Rate Campaign Monitor 0.1%. ^[2]
HubSpot 0.48% MailChimp 0.26% GetResponse 0.2%. ^[2]
Industry MailChimp HubSpot Campaign Monitor GetResponse Agencies 0.35% N/a 0.20% 0.16% Beauty 0.30% N/. ^[2]
a N/a 0.25% Business services 0.20% 0.50% 0.20% N/a Media & Entertainment 0.12% 0.30% 0.00% 0.20%. ^[2]
Retail 0.25% 0.50% 0.00% 0.19% Real Estate 0.27% 0.60% 0.20% 0.20% Media and entertainment. ^[2]
have the lowest overall unsubscribe rate, with 0.12%, 0.3%, 0.00%, and 0.19%, respectively. ^[2]
In 2021, the average conversion rate of emails was 1.22%, according to Barilliance. ^[2]
Automated welcome emails drive not only the second highest open and click rates, but they also contribute the highest percentage of sales, with an order rate of 3.02%. ^[2]
In the second place, in terms of orders, are cart recovery emails , with an order rate of 2.35%. ^[2]
Customer reactivation emails come in third, with an average order rate of 2.13%. ^[2]
By aggregating different studies, we can see that almost 70% of consumers abandon their carts without buying anything. ^[2]
According to Barilliance, 8.24% of cart recovery emails lead to conversions. ^[2]
That’s a lot higher than the average email conversion rate of just over 1%. ^[2]
That could help you land an increase in overall sales of up to 5% or more. ^[2]
According to SaleCycle, the average sales uplift of implementing cart abandonment emails is 4.43%. ^[2]
In some industries, it’s over 6%. ^[2]
While under 4% of emails sent include emojis, the average open rate is exactly 3% higher than emails without them. ^[2]
With under 12% of total messages and an open rate that’s only 0.54% better, it’s far from conclusive. ^[2]
Only a few of the words and symbols appear to push the emails above GetResponse’s 22.15% average open rate. ^[2]
Newsletter –The 24.09% open rate is noteworthy because the word doesn’t imply someone signed up to immediately download something via email. ^[2]
FW –33.18% open rate, but very small sample size and slightly dishonest. ^[2]
You– A 15.52% warns against using this word in your email subject lines. ^[2]
60% of consumers subscribe to companies’ email lists to keep tabs on promotional messages 44% of consumers check their emails to find out if there is any deal/discount. ^[10]
60% of consumer state that they have made a purchase as a result of a promotional email. ^[10]
In fact, 77% of employees prefer using emails. ^[10]
US email users will be 81.2% of the total US population by 2024. ^[10]
According to a report, Americans spend a whopping 5 hours a day on emails. ^[10]
Unique open rate for b2b emails is 22%. ^[10]
Average click rate for b2b email is 6% Average bounce rate for b2b emails is 1.2%. ^[10]
According to another data set reported by Campaign Monitor, the average open rate for b2b campaigns is 15.1% and the click through rate is 3.2%. ^[10]
45% of respondents don’t like frequent emails, which trigger them to end a relationship with a brand Strictly avoid recommending products that don’t match your audience’s interest. ^[10]
33% of respondents cited this as a reason for unsubscribing from a business. ^[10]
And the 41% of businesses send emails weekly, noted the same report. ^[10]
47% of recipients open their emails because of the email subject line The overall average delivery rate touches 98.2%. ^[10]
On average, there are 43.85 characters in a subject line 42.3% of people subscribe to an email list to know about saving and discount. ^[10]
Overall average email open rate is 22.02%. ^[10]
Average rate of spam emails is 0.01% Whether you indulge in sending emails to create brand awareness for your newly launched product or you want to inform them about new discounts, email subject lines play an important role in the success of your campaigns. ^[10]
if you send them emails after 1 hour they leave your website Segmented email campaigns boost conversion rate by 18%. ^[10]
This is because a series of 3 abandonment emails bring in 69% more orders than 1 email, finds Omnisend. ^[10]
WordStream reports that video emails secure 96% more CTR than non. ^[10]
According to a report from uplandAdestra, 62% of email opens are from mobile devices. ^[10]
The same report also notes that Apple iPhone, with 35% of all email opens happening on this platform, is the most popular mobile client for the email reading. ^[10]
So there is no surprise that implementing a mobile responsive email design can boost unique mobile click by 15%. ^[10]
According to EmailMonday research, only 39% of respondents say that email campaigns are not well designed for mobile devices. ^[10]
If your customers are young, you cannot ignore optimizing your emails for mobile phones 40% of people under 18 or under will always open their email first on their smartphones, reports Campaign Monitor. ^[10]
75% of your customers mostly use their smartphones to check personal email image. ^[10]
Start using the recipient’s name in the subject line of your email to increase open rates because the name of customers in subject lines boost personalization that can increase open rates by 26%. ^[10]
According to MailChimp, eCommerce companies that A/B test their emails earn 20% more revenue on average. ^[10]
55% of consumers like to receive relevant products and offers in emails. ^[10]
68% of millennials say promotional emails have influenced their purchase decisions. ^[10]
Using 98 111 characters in email subject lines can help you get a 54% open rate. ^[10]
Businesses that conduct A/B testing boost their ROI by 37% as compared to those who never A/B test their campaigns Using Dynamic content can boost your ROI. ^[10]
Companies that leverage dynamic content earn 22% more ROI than companies that never or rarely use dynamic content image Emarsys. ^[10]
According to Campaign Monitor, automated email campaigns drive 320% more revenue than non. ^[10]
A good open rate for email campaigns is 17.13% on average across all industries. ^[10]
For example, religious organizations have a 28.44% open rate and emails from automotive services have a 10.16% open rate. ^[10]
The average click through rate is 10.65% across all industries. ^[10]
In fact, 55.6% of emails are opened on mobile devices. ^[10]
28% of emails are accessed on webmail, while 16% of emails are opened on desktop computers. ^[10]
IT/Tech/Software 22.7% 2.0% 9.8% 0.2% Logistics & Wholesale 23.4% 2.0% 11.7% 0.3% Media, Entertainment, Publishing 23.9% 2.9% 12.4% 0.1% Nonprofit 26.6% 2.7% 10.2% 0.2%. ^[11]
Other 19.9% 2.6% 13.2% 0.3% Professional Services 19.3% 2.1% 11.1% 0.2% Real Estate, Design, Construction 21.7% 3.6% 17.2% 0.2% Retail 17.1% 0.7% 5.8% 0.1% Travel, Hospitality, Leisure 20.2% 1.4% 8.7% 0.2%. ^[11]
Wellness & Fitness 19.2% 1.2% 6.0% 0.4% Average Totals 21.5% (+3.5%) 2.3% (0.3%) 10.5% (3.6%). ^[11]
The Education industry, for example, has the highest open rate, and the highest click through rate at 28.5% and 4.4%, respectively. ^[11]
As an industry, it holds the title for both lowest open rate by industry (17.1%). ^[11]
Real Estate, Design, & Construction has the highest clickto open rate at 17.2% no doubt riding the real estate boom in 2021. ^[11]
While it may not seem like much on the surface, those swings in average open rate across all industries (up 3.5% yearoveryear), and clickto open rate (down 3.6%). ^[11]
This is something we’ll likely see more of as users continue to activate the feature, so it’s definitely something to keep an eye on heading into 2024. ^[11]
Day of the week Open Rate ClickThrough Rate Clickto Open Rate Unsubscribe Rate Sunday 20.3% 2.1% 10.1% 0.1% Monday 22.0% 2.3% 10.6% 0.1% Tuesday 21.8% 2.4% 10.8% 0.1% Wednesday 21.8% 2.3% 10.7% 0.1%. ^[11]
Friday 21.6% 2.2% 10.1% 0.1% Saturday 20.5% 2.1% 10.1% 0.1%. ^[11]
Best days with highest clickto open rates Wednesday and Tuesday (10.8%) Email unsubscribe rates were virtually identical throughout the week (0.1%). ^[11]
Worst days with lowest click through rates Saturday & Sunday (2.1%). ^[11]
Worst day with lowest clickto open rates Friday, Saturday, Sunday (10.1%). ^[11]
Unsubscribe Rate AMER 21.0% 2.2% 10.4% 0.1% UK 22.9% 2.4% 10.6% 0.1% EU 22.1% 2.2% 10.7% 0.2% APAC 22.4% 3.0% 13.4% 0.3%. ^[11]
This figure is estimated to reach 376.4 by 2025. ^[1]
Techjury 43% of US respondents stated that they check their work emails outside business hours. ^[1]
Statista 49% of consumers reported that they’d like to receive weekly promotional emails from their favorite brands. ^[1]
–Statista 73% of millennials reported that they prefer to communicate via email for professional purposes. ^[1]
subject line increases the open rate by 19% and the click through rate by 65%. ^[1]
Plus, it decreases unsubscribes by 26%. ^[1]
Syndacast Only 6.9% out of 1000 subject lines analyzed included emojis. ^[1]
AWeber Including videos in your email content can increase your click rates up to 300%. ^[1]
In a survey about email signatures, 75% of them included contact information. ^[1]
60% of people shared their phone number, and fewer had their social media profiles – Twitter (7%), Facebook (3%), and LinkedIn (2%). ^[1]
Here is some valuable information around these metrics The average open rate for email newsletters across all industries is 21.33%. ^[1]
–Mailchimp Friday is the best day to send emails, with the highest open (18.9%). ^[1]
63% of people said that they open an email to find discounts. ^[1]
The average clickto open rate for all industries is 14.1%. ^[1]
11.1% of all emails never reach the mailbox because of deliverability issues. ^[1]
88.9% is the percentage of the average email deliverability rate. ^[1]
Spam emails took over 47.3 percent of the total email traffic share in September 2020. ^[1]
In 2019, the average unsubscribe rate was 0.2%, and the spam rate reached 0.02%. ^[1]
Automated emails drive 320% more revenue compared to non. ^[1]
Imagination Triggered emails have a 70.5% higher open rate and 152% higher click through rate than routine email newsletters. ^[1]
Emails with personalized subject lines can increase open rates by 26%. ^[1]
–Campaign Monitor Segmented email campaigns caused a 760% increase in revenue. ^[1]
–Campaign Monitor Segmented campaigns had 100.95% clicks compared to non. ^[1]
The average email open rate for B2Bs is 15.1 %. ^[1]
In 2020, the average bounce rate for B2B emails was 1.2.%. ^[1]
–SaleCycle Abandonment cart emailshave 45% open rates, and 21% of them are clicked on. ^[1]
Let’s dive more into that 56% of emails are opened on Apple’s iPhone (29%) and Gmail (27%). ^[1]
–Litmus 42.3.% of consumers delete emails that are not optimized for mobile. ^[1]
In 2019, 41.9% of emails were opened on mobile clients. ^[1]
–Litmus 60% of smartphone users have contacted a business straight from search results. ^[1]
The overall average open rate is 16.97%, with a 10.29% CTR how do your email rates compare?. ^[17]
As a rule of thumb you should look for 10 to 15% CTOR, so can compare emails against this benchmark. ^[17]
Email personalization Open rates for personalized emails average 188% compared to 12.1% without personalization – Statista. ^[12]
Marketers have seen a 760% increase in revenue from segmented campaigns – Campaign Monitor. ^[12]
[First Name] emails with personalized subject lines are 26% more likely to be opened – Campaign Monitor. ^[12]
50% of companies feel they can increase interaction with email by increasing personalization – Experian Marketing automation. ^[12]
Automated emails generate 320% more revenue than non automated emails – Campaign Monitor Transactional emails. ^[12]
Customers who receive automated abandoned shopping cart emails are 2.4x more likely to complete their purchase –. ^[12]
Automated emails drive conversion rates 180% higher than batch emails – VentureBeat Email Marketing’s ROI. ^[12]
Apple iPhones are the most common mobile device used to open emails for the first time, while 90% of all mobile opens occur on an Apple device – Campaign Monitor. ^[12]
The number of new smartphone subscribers is growing at a rate of more than 20% per year – Mary Meeker via TechCrunch. ^[12]
Email open rates on mobile devices grew to 68% in 2016 compared to 21% in 2012 – Campaign Monitor Wrap up. ^[12]
The average email open rate is only 20.81 percent. ^[13]
Hobbies related emails enjoy the highest open rate – 27.35 percent. ^[13]
Emails sent by government entities have an open rate of 26.52 percent, and emails related to art rank third as they enjoy an open rate of 26.03 percent. ^[13]
Similarly, about 80 percent of small businesses use it for customer retention. ^[13]
They enjoy an open rate of 82 percent, which is pretty high. ^[13]
On the other hand, the country has the highest skim rate at 21.7 percent. ^[13]
Emails with a personalized subject line typically have about 50 percent higher open rates. ^[13]
Emails that contain videos enjoy higher click rates – up to 300 percent. ^[13]
Sending three emails to these customers can result in 69 percent more success than sending a single abandoned cart email. ^[13]
Merely adding videos can improve your CTR by up to 300 percent. ^[13]
This means that over 90 percent of all internet users have a mobile device. ^[13]
About 49 percent of users like to receive weekly brand emails including promotional messages according to a 2017 report. ^[13]
The automotive and transportation industry has an open rate of 45.1% percent, which is the highest. ^[13]
The insurance industry comes at the number two spot with an open rate of 31.4 percent. ^[13]
Third on the list is the energy & environmental sector with an open rate of 30.9% percent. ^[13]
A few more industries that appear to be doing well are Telecommunications at 30 percent. ^[13]
Corporate services at 18.8 percent Consumer services at 18.9 percent. ^[13]
Transactional emails have a very high CTR – almost 3x compared to non transactional emails – as it stands at 4.8 percent compared to 1.6 percent only. ^[13]
The average conversion rate for emails is 17.75 percent, which means about 18 out of 100 people who opened an email made a purchase. ^[13]
The conversion rate in 2016 was 17.39 percent. ^[13]
It grew to 17.63 percent in 2017. ^[13]
Second, on the list are Strong Customer Authentication emails with a rate of 18.72 percent. ^[13]
The lower on the list are Browse Abandonment emails at 3.98 percent. ^[13]
Email my Cart campaigns, however, do very well as they enjoy an impressive CTR of 39.42 percent. ^[13]
This is more than 100 percent higher than the closest type – Cart Abandonment at 19.6% percent. ^[13]
at least 1,000 emails have a CTR of 5.32 percent, which is the highest. ^[13]
less than 5,000 subscribers have a CTR of 3.98 percent. ^[13]
This means that if you have 2 percent of visitors converting then you’re doing pretty good. ^[13]
However, it must be mentioned that the top 10 percent enjoy an opt in rate of 2.77 percent. ^[13]
Marketers have to be very careful because around 43 percent of users will not think twice before reporting spam. ^[13]
Despite the popularity of social media, only about 14 percent of users log on to social media pages first thing in the morning. ^[13]
About 60 percent of consumers prefer receiving branded emails through email instead of other channels like SMS. ^[13]
In comparison, less than 20 percent of users enjoy receiving promotional messages via social media. ^[13]
On the other hand, the success rate is only 12.5% for social media users. ^[13]
This is because about 44 percent of consumers look for branded emails for discounts and other such offers. ^[13]
Once again, only 4 percent of users go to social media for the same reason. ^[13]
Hence, it doesn’t come as a surprise that about 96 percent of businesses believe that personalization can improve results. ^[13]
Remember that segmented email campaigns get 14.31 percent more opens and 100.95 percent more clicks than non. ^[13]
In the US, nearly 80% of adults use email. ^[14]
And the 3.8billion email users worldwide make up nearly 50% of the entire planet’s population. ^[14]
47% of people open emails based on the email subject line alone. ^[14]
Welcome emails have an average open rate of 82%. ^[14]
91% of email users have unsubscribed from a company email they previously opted. ^[14]
Email personalization generates a 26% increase in open rates. ^[14]
Automated emails can boost revenue by as much as 320%. ^[14]
Approximately 53% of emails are opened on mobile devices; of those opens, 23% of people will re open the same email again later. ^[14]
People who re open emails on a computer are 65% more likely to click through. ^[14]
Including a call to action button instead of a link boosts conversion rates by as much as 28%. ^[14]
68% of people base whether to open an email or not according to the “From” name. ^[14]
Split testing your email campaigns can improve conversions by 49%. ^[14]
49% of all emails are opened on mobile devices. ^[14]
58% of the top 1,000 US online retailers send welcome emails. ^[14]
Segmented campaigns to email subscribers drive a 760% increase in revenue. ^[14]
93% of US online consumers are subscribers, receiving at least one permission based email a day from businesses. ^[14]
Email’s average open rate is 22.86% with an engagement rate of 3.71%, which soars over social media’s 0.58% engagement rate. ^[14]
Abandoned cart emails have an average open rate of 45%. ^[14]
The most opened emails related to hobbies, with an open rate of 27%. ^[14]
49% of consumers say they would like to receive promotional emails from their favorite brands on a weekly basis. ^[14]
Personalized emails get 6x higher transaction rates, but only 30% of brands use them. ^[14]
79% of the people you send email to will receive it. ^[14]
96% of people that visit your site aren’t ready to buy. ^[14]
82% of workers say they check work email outside of normal business hours. ^[14]
Email personalization generates 26% more email opens. ^[14]
Emails with video clips can boost Click Through Rates by as much as 300%. ^[14]
73% of Millennials prefer to communicate with businesses via email. ^[14]
60% of consumers subscribe to a brand’s list to get promotional messages and deals. ^[14]
Sending 3 abandoned cart emails results in 69% more orders than just one email which helps you reduce order form abandonment. ^[14]
When asked about GDPR, 88% of consumers who are willing to share personal information want transparency about how it’s used. ^[14]
99% of consumers check their email every day. ^[14]
56% of brands who used an emoji in their email subject line had a higher open rate than those who didn’t. ^[14]
88% of smartphone users actively check email on their phones. ^[14]
You’re 6x more likely to get click through engagement from an email campaign than you are from a tweet. ^[14]
81% of online shoppers who get emails based on previous shopping habits were at least somewhat likely to purchase as a result of targeted email. ^[14]
Email subscribers are 3x more likely to share your content via social media than visitors from other sources. ^[14]
A message is 5x more likely to be seen in email than via Facebook. ^[14]
According to the meta analysis, the best time to send an email is 10 a.m. ^[18]
A recent study from MailChimp found that segmented email campaigns drove 100.95% higher click through rates than standard campaigns. ^[18]
A study conducted by GetResponse of nearly one billion emails found this Emails that included video have an average of 5.6% higher open rates and 96.38% higher CTRs than those that didn’t have video. ^[18]
Simply adding video to your emails has the power to generate 96% more clicks. ^[18]
According to a study by Experian, personalized promotional emails generate a 29% higher open rate. ^[18]
Want to increase your open rates by nearly 30%?. ^[18]
According to a study from the Epsilon Email Institute, email messages that are automated get 152% higher click through rates and 70.5% higher open rates on average. ^[18]
Growth hacks don’t work 98% of the time. ^[18]

I know you want to use Email Marketing Software, thus we made this list of best Email Marketing Software. We also wrote about how to learn Email Marketing Software and how to install Email Marketing Software. Recently we wrote how to uninstall Email Marketing Software for newbie users. Don’t forgot to check latest Email Marketing statistics of 2024.

Reference

oberlo – https://www.oberlo.com/blog/email-marketing-statistics.
moosend – https://moosend.com/blog/email-marketing-statistics/.
kinsta – https://kinsta.com/blog/email-marketing-statistics/.
hubspot – https://blog.hubspot.com/marketing/email-marketing-stats.
constantcontact – https://www.constantcontact.com/blog/email-marketing-statistics/.
optinmonster – https://optinmonster.com/email-marketing-statistics/.
hubspot – https://www.hubspot.com/marketing-statistics.
statista – https://www.statista.com/topics/1446/e-mail-marketing/.
backlinko – https://backlinko.com/email-marketing-stats.
wordstream – https://www.wordstream.com/blog/ws/2017/06/29/email-marketing-statistics.
smallbiztrends – https://smallbiztrends.com/2021/05/email-marketing-statistics.html.
campaignmonitor – https://www.campaignmonitor.com/resources/guides/email-marketing-benchmarks/.
campaignmonitor – https://www.campaignmonitor.com/resources/infographics/24-email-marketing-stats-need-know/.
adoric – https://adoric.com/blog/25-email-marketing-statistics/.
wpforms – https://wpforms.com/email-marketing-statistics/.
snov – https://snov.io/blog/email-marketing-statistics/.
mailchimp – https://mailchimp.com/resources/email-marketing-benchmarks/.
smartinsights – https://www.smartinsights.com/email-marketing/email-communications-strategy/statistics-sources-for-email-marketing/.
gmass – https://www.gmass.co/blog/5-actionable-email-marketing-statistics-know/.

How Useful is Email Marketing

One of the primary reasons email marketing remains a valuable tool for businesses is its ability to reach a wide audience quickly and cost-effectively. With just a click of a button, companies can send targeted messages to thousands or even millions of recipients in a matter of minutes. This level of reach and efficiency is hard to match with other marketing channels.

Furthermore, email marketing offers a level of personalization that is difficult to achieve through other methods. By segmenting your email list based on factors such as demographics, buying behavior, or engagement levels, businesses can tailor their messages to specific audiences. This level of customization can lead to higher engagement rates, increased brand loyalty, and ultimately, more conversions.

Additionally, email marketing allows businesses to stay connected with their customers on a regular basis. By sending out newsletters, product updates, promotions, or other relevant content, companies can keep their brand at the forefront of their customers’ minds. This consistent communication helps to build trust and credibility with consumers, making them more likely to make a purchase when the time comes.

Another key advantage of email marketing is its measurability. Unlike traditional marketing channels such as print or television ads, email marketing provides businesses with valuable insights into how their campaigns are performing. Through analytics, companies can track metrics such as open rates, click-through rates, conversion rates, and more. This data allows businesses to make informed decisions about their marketing strategies and continuously optimize their campaigns for improved results.

Moreover, email marketing is a versatile tool that can be used for a variety of purposes. Whether it’s promoting new products, driving traffic to a website, nurturing leads, or re-engaging inactive customers, email marketing can support a wide range of marketing objectives. Its flexibility makes it an invaluable asset for businesses of all sizes and industries.

Despite its many benefits, email marketing is not without its challenges. With the rise of spam filters and increasingly savvy consumers, getting your emails into the right inboxes and capturing your audience’s attention can be more challenging than ever. However, by following best practices such as using compelling subject lines, providing valuable content, and segmenting your audience effectively, businesses can overcome these obstacles and reap the rewards of a successful email marketing campaign.

In conclusion, while the marketing landscape may be constantly changing, email marketing remains a highly effective tool for businesses to connect with their customers, drive engagement, and drive sales. Its ability to reach a wide audience quickly and cost-effectively, offer personalized messaging, provide valuable insights into campaign performance, and support a variety of marketing objectives make it a valuable asset in any marketing strategy. With the right approach and dedication, businesses can harness the power of email marketing to achieve their marketing goals and stay ahead in today’s competitive marketplace.

In Conclusion

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We tried our best to provide all the Email Marketing statistics on this page. Please comment below and share your opinion if we missed any Email Marketing statistics.

Email Marketing Statistics 2024 – Everything You Need to Know