Email Statistics 2024 - Everything You Need to Know

Are you looking to add Email to your arsenal of tools? Maybe for your business or personal use only, whatever it is – it’s always a good idea to know more about the most important Email statistics of 2024.

My team and I scanned the entire web and collected all the most useful Email stats on this page. You don’t need to check any other resource on the web for any Email statistics. All are here only 🙂

How much of an impact will Email have on your day-to-day? or the day-to-day of your business? Should you invest in Email? We will answer all your Email related questions here.

Please read the page carefully and don’t miss any word. 🙂

On this page, you’ll learn about the following:

Best Email Statistics

Best Email Statistics

☰ Use “CTRL+F” to quickly find statistics. There are total 451 Email Statistics on this page 🙂

Email Benefits Statistics

Email marketing offers so many benefits as a content distribution channel that marketers aren’t just using it organically—one third of them are also engaging in paid collaborations to promote their content to their partners’ email databases. ^[0]

Email Usage Statistics

According to Statista, email usage is predicted to grow by 2 to 3% each year from 2018 to 2024. ^[1]
Large parts of the business world are still managed 100% through emails, and the usage patterns reflect this. ^[2]

Email Market Statistics

More than 40% of marketers saw budget cuts to email since the pandemic. ^[3]
64% of small businesses use email marketing to reach customers. ^[3]
35% of marketers send their customers 3 5 emails per week. ^[3]
78% of marketers have seen an increase in email engagement over the last 12 months. ^[3]
64% of small businesses use email marketing to reach customers. ^[3]
35% of marketers send their customers 3 5 emails per week. ^[3]
78% of marketers in 2020 said email is important to overall company success, compared to 71% in 2019. ^[3]
78% of marketers have seen an increase in email engagement over the last 12 months 31% of B2B marketers say email newsletters are the best way to nurture leads. ^[3]
66% of marketers believe artificial intelligence is a way to optimize email send times. ^[3]
81% of B2B marketers say their most used form of content marketing is email newsletters. ^[3]
31% of B2B marketers say email newsletters are the best way to nurture leads. ^[3]
87% of B2B marketers say email is one of their top free organic distribution channels. ^[3]
90% of content marketers say email engagement is the top metric they track to measure content performance. ^[3]
Roughly 85% of marketers say they work with these tools. ^[3]
The latest statistics show that as many as 87 percent of marketers use email marketing to disseminate their content. ^[0]
Email marketing offers so many benefits as a content distribution channel that marketers aren’t just using it organically—one third of them are also engaging in paid collaborations to promote their content to their partners’ email databases. ^[0]
86 percent of marketers say they look at email engagement metrics such as open rates, click rates, and downloads to determine how successful a piece of content is, more so than website traffic and social media analytics. ^[0]
A study by The Manifest found that 43% of businesses are expected to spend more money on email marketing in 2019. ^[1]
Content Marketing Institute’s 2019 B2B Content Marketing Research reveals that almost 90% of marketers use this strategy. ^[1]
Perhaps a reason less than 60% of marketers say their campaigns are successful is that half of companies feel their efforts are very poor to average. ^[1]
According to 80 percent of professionals, email marketing drives customer acquisition and retention. ^[4]
60 percent of consumers say they’ve made a purchase as the result of a marketing email they received. ^[4]
30 percent of professionals surveyed said the biggest benefit of marketing automation was the time it saved them. ^[4]
So much so, that 40% of B2B marketers say email marketing is a tactic that is critical to their success. ^[5]
77% of B2B companies use an email marketing newsletter as part of their content marketing strategy and 79% of B2B marketers find email to be the most successful channel for content distribution. ^[5]
In addition, B2B marketing emails see a 23% higher clickto open ratio than B2C emails!. ^[5]
You can see why 59% of B2B marketers cite email as their top channel for revenue generation. ^[5]
59% of respondents say marketing emails influence their purchase decisions and 80% of business professionals believe that email marketing increases customer retention. ^[5]
In fact, 74% of people hate being shown irrelevant content, which makes personalization incredibly important to a great email marketing strategy. ^[5]
So, to delight customers and create messages that are more relevant to them, 77% of marketers say they use email to send personalized content to their subscribers. ^[5]
For instance, many marketers personalize emails based on their demographics like gender and age; 66% of marketers personalize their emails based on age data. ^[5]
4.24% of visitors from email marketing buy something, compared to 2.49% of visitors from search engines and 0.59% from social media. ^[5]
Globally, 30% of marketers cite email marketing as having the highest ROI. ^[5]
This is probably because, for every $1 spent on email marketing, $44 is made in return, according to a study by Campaign Monitor, which equals a 4400% ROI. ^[5]
Here are some more email marketing success statistics you can swoon over 18%of companies achieve ROI greater than $70 per $1 invested. ^[5]
Shoppers spend138% morewhen marketed through email, as compared to those who do not receive email offers. ^[5]
87% of B2B marketers use email as a distribution channel. ^[2]
79% of B2C marketers rely on email to spread their new articles or blog posts. ^[2]
In 2019, the average ROI was $42 for every dollar spent on email marketing, according to both DMA and Litmus. ^[2]
All of these triggered emails are simple to set up with most email marketing providers and could net you a total of 7% extra sales or more. ^[2]
56.5% of marketers use GIFs in at least some of their marketing emails. ^[2]
Only 17% of marketers use landing page A/B tests to improve conversion rates. ^[6]
64% of SEO marketers call mobile optimization an effective investment. ^[6]
59% of B2B marketers say email is their most effective channel in terms of revenue generation. ^[7]
56 percent of brands using emoji in their email subject lines had a higher open rate, according to a report by Experian Tuesday is the best day of the week to send email. ^[7]
While 26% of SMBs polled use email marketing for sales, just 7% use email as a brand building tool 30% of US retail email list subscribers have actually made a purchase from the retailer whose email list they subscribed to. ^[7]
80% of retail professionals indicate that email marketing is their greatest driver of customer retention . ^[7]
The Apple iPhone leads email client market share with 31%, followed by Gmail at 22% as of May 2017. ^[7]
use of emoji in email marketing messages increased 775% from 2015 to 2016. ^[7]
For every $1 spent on email marketing $44 is made in return, according to a study by Campaign Monitor average open rate for businesses in the Daily Deals industry is 15% – the cross. ^[7]
In fact, 54% of small business owners still list email marketing as their most important tool for increasing sales. ^[8]
So there is no surprise that 81% of small businesses rely on email marketing to find customers. ^[8]
According to WebFx, businesses expect to spend $9 to $1000 per month on email marketing if they self. ^[8]
65% of your customers check their email more than 3 times a day Email marketing is essential for customer retention and growth. ^[8]
The Content Marketing Institute reports that 87% of marketers use email marketing to nurture an audience. ^[8]
77% of B2B email marketers leverage email marketing to drive sales and visits to their websites. ^[8]
89% of all b2b emails are sent from a company’s name B2B companies, on average, send one email marketing campaign every 25 days Small business owners who are active in the b2b domain can benefit from the above stats. ^[8]
According to a report from the Content Marketing Institute, 87% of b2b marketers employ emails to share content with their audiences. ^[8]
81% of b2b marketers say email newsletter is their most used form of content marketing. ^[8]
88% of email marketers consider email as their most effective lead generation tactic 64% of b2b companies use a dedicated email marketing platform image stats from Emfluencewill certainly help your business plan better campaigns. ^[8]
22% of respondents unsubscribe from businesses because of this reason Are you thinking about how many businesses use email marketing?. ^[8]
The answer is 69% of businesses spend time and money on email marketing, as reported by The Manifest. ^[8]
SaleCyclewill make you understand why marketers rely on sending emails to grow sales Shopping cart abandonment emails convert 6.33% of consumers. ^[8]
According to Litmus research, marketers receive $42 for every dollar they spend on email marketing. ^[8]
Using the double optin process can increase your ROI by 13% as compared to implementing just one opt in process Always do A/B testing of your email marketing campaign. ^[8]
Adding a calltoaction button in your emails instead of simply a text link can lead to a 28% increase in click throughs Campaign Monitor 78% of marketers have seen an increase in engagements. ^[9]
Campaign Monitor Segmented email campaigns also earn 100.95% higher clickthrough rates as compared to non segmented email campaigns Mailchimp Segmented email marketing campaigns can lead to revenue increases of as much as 760% Campaign Monitor. ^[9]
59% of B2B marketers cite email as their top channel for revenue generation. ^[9]
Email newsletters are the most used type of content marketing for 81% of B2B marketers Content Marketing Institute. ^[9]
A case study by Monetate found that 4.24% of email marketing traffic will make a purchase compared to 2.49% of search engine traffic and .59% of traffic from social media. ^[9]
$55) for every £1 spent DMA 73% of marketers rated the ROI of email to be “Good” or “Excellent”. ^[9]
Shoppers spend 138% more when marketed to through email, as compared to those who do not receive email offers Disruptive Advertising. ^[9]
One study found that the ROI on email was 28.5% compared to 7% for direct mail Chief Marketer 60% of marketers look at conversion rates to measure the effectiveness of an email campaign DMA. ^[9]
87% of marketers anticipate investing more budget into email Email on Acid. ^[9]
82% of B2B and B2C companies use email marketing technology Campaign Monitor Less than 50% of email marketers split test their campaigns. ^[9]
Over 80 percent of industry experts stated that they used e mail as part of their marketing strategies in 2020 while also employing various metrics to evaluate a campaign’s success. ^[10]
In 2020, the clicktoopen rate of marketing e mailsstood at around 14 percent globally. ^[10]
In 2020, the global email marketing software market sizewas estimated at 1.13 billion U.S. dollars, with revenues forecast to surpass the twobillion dollar mark by 2026. ^[10]
preferred business communication methodfor 46 percent of responding mobile users, highlighting the channel’s vast marketing and targeting potential. ^[10]
They’re much more likely to sign up to mailing lists on their personal account than they’re work account, and 44% of them actually have an email address set up exclusively for marketing messages. ^[11]
The majority of marketers also agree that it will continue to be one of the top channels in delivering ROI for at least the next 5 years, according to Litmus.com. ^[11]
Only around 30% of brands think they are able to measure their email marketing ROIs well. ^[11]
Only 2% of marketing emails use personalization. ^[11]
The ability to segment email lists and individualize email campaign messaging are the most effective personalization tactics for 51% and 50% of marketing influencers respectively. ^[12]
82% of marketers have reported an increase in open rates through email personalization. ^[12]
75% of marketers believe personalization yields higher click. ^[12]
Brands that personalize promotional marketing emails experience 27% higher unique click. ^[12]
Brands that personalize promotional marketing emails earn 11% higher open rates than those that don’t personalize. ^[12]
74% of marketers said that targeted messages and personalization of emails improves customer engagement rates. ^[12]
Segmented personalized automated email messages average 46% higher open rates than normal marketing messages. ^[12]
Personalized email marketing generates a median ROI of 122%. ^[12]
65% of email marketers say dynamic content is their most effective personalization tactic. ^[12]
60% of marketers say real time data in email is either ‘effective’ or ‘highly effective’. ^[12]
58% of marketers say that machine learning is either effective or highly effective at driving email personalisation. ^[12]
Organizations using email personalization generate 17% more revenue through their campaigns than the average marketer. ^[12]
In house marketers who are personalizing their web experiences and who are able to quantify the improvement see, on average, a 19% uplift in sales. ^[12]
88% of U.S. marketers reported seeing measurable improvements due to personalization, with more than half reporting a lift greater than 10%. ^[12]
Lack of content relevancy generates 83% lower response rates in the average marketing campaign. ^[12]
94% of customer insights and marketing professionals across multiple industries said personalization is “important,” “very important,” or “extremely important” for meeting their current marketing objectives. ^[12]
For 66% of marketers, one of the big struggles with personalization is securing internal resources to execute personalized marketing programs. ^[12]

Email Software Statistics

In 2020, the global email marketing software market sizewas estimated at 1.13 billion U.S. dollars, with revenues forecast to surpass the twobillion dollar mark by 2026. ^[10]

Email Latest Statistics

In fact, email generates $42 for every $1 spent, which is an astounding 4,200% ROI, making it one of the most effective options available. ^[3]
Marketers who use segmented campaigns note as much as a 760% increase in revenue. ^[3]
74% of Baby Boomers think email is the most personal channel to communicate with brands. ^[3]
Across all industries, the average email open rate is 19.8%, the click through rate is 11.3%, and the bounce rate is 9.4%. ^[3]
Marketers who use segmented campaigns note as much as a 760% increase in revenue. ^[3]
Globally, Fridays see the highest email open rates (nearly 19%), compared to the lowest open rates (17%). ^[3]
23% of brands have already experimented with interactive elements in email, an additional 32% are planning on trying it soon. ^[3]
16% of all emails never make it into the inbox. ^[3]
89% of all B2B email campaigns are sent from a company name. ^[3]
Nearly 55% of global website traffic is generated from mobile devices, excluding tablets. ^[3]
Launching a mobile responsive email design can increase unique mobile clicks by 15%. ^[3]
9.3% of email clicks come from tablets, rather than smartphones or computers. ^[3]
60% of retail, e commerce, and consumer goods and services companies are personalizing emails based on past purchases, versus 38% in 2019. ^[3]
The single message autoresponder email had an astonishing 98% open rate and a 37% click. ^[3]
Nearly 22% of all email campaigns are opened within the first hour of sending. ^[3]
45% of internet users avoid opening emails from unknown addresses. ^[3]
99% of email users check their inbox every day, with some checking 20 times a day. ^[3]
Of those people, 58% of consumers check their email first thing in the morning. ^[3]
40% of consumers say they have at least 50 unread emails in their inbox. ^[3]
Emails sent by independent artists, writers, and performers have the highest open rate at 34.4%, followed by education (34.1%) and travel and tourism (32.6%). ^[3]
On average, the highest email click through rate goes to the Consulting services industry at 25%, with Administrative and Business Support services in second at 20%, and Home and Building services in third at nearly 19%. ^[3]
26% of retail emails bounce, putting it well above the 9% average bounce rate for all industries. ^[3]
20% of retail,. ^[3]
e commerce, and consumer goods and services companies are personalizing emails based on gender, race, ethnicity, versus 11% in 2019. ^[3]
59% of Millennials primarily use their smartphone to check email, while 67% of Generation Z scans their inbox on mobile. ^[3]
74% of Baby Boomers think email is the most personal channel to receive communications from brands, followed by 72% of Gen X, 64% of Millennials, and 60% of Gen Z. 91% of women in the US use email, compared to 89% of men. ^[3]
Asian Americans are the most popular email users in the US (92%), followed by white users (91%), African American users (88%), Hispanic users (85%), and American Indian or Alaskan Native users (83%). ^[3]
This makes email the second most popular content distribution channel, just behind social media at 89 percent. ^[0]
According to the data, 81% of SMBs still rely on email as their primary customer acquisition channel, and 80% for retention. ^[0]
The average open rate for a welcome email is 82%. ^[0]
As the previous stat shows, the average email open rate is 20.81%. ^[0]
Emails with personalized subject lines generate 50% higher open rates. ^[0]
Sending three abandoned cart emails results in 69% more orders than a single email. ^[0]
Reports have shown that adding videos to your email can increase click rates by 300%. ^[0]
When looking at the frequency with which consumers would like to receive brand emails, 49% of consumers said that they would like to receive promotional emails from their favorite brands on a weekly basis. ^[0]
81% of small businesses rely on email as their primary customer acquisition channel, and 80% for retention. ^[0]
Emails with personalized subject lines generate 50 percent higher open rates. ^[0]
Sending three abandoned cart emails results in 69 percent more orders than a single email. ^[0]
Videos added to your email increase click rates by 300 percent. ^[0]
49 percent of consumers would like to receive promotional emails from their favorite brands. ^[0]
After all, 45% of recipients say that they “like brands that do not take themselves too seriously”, so don’t be afraid to break out of the old standards. ^[13]
First, it’s predicted that 246.5 billion emails will be sent each day in 2019. ^[1]
Second, daily email traffic has increased by 5% each year from 2015 to 2019. ^[1]
This number jumps to as much as 60% for the “Leisure, Sports & Recreation” industries and is as low as 38.2% for “Schools & Education.”. ^[1]
However, the same research finds that only 58% say their efforts have been successful. ^[1]
Adding videos to emails can increase click through rates by 300%. ^[1]
Here are a few examples of successful open rates The highest open rates are found in government related emails, with an open rate of 28.77%. ^[14]
Emails sent by hobbies entities come in second, with a 27.74% open rate. ^[14]
With a 27.62% open rate, emails about religion came in third. ^[14]
The average open rate for all industries we analyzed is 21.33%. ^[14]
According to our research, you should use no more than 1 emoji at a time. ^[14]
That can include adding 500 more subscribers to your email newsletter, increasing the total number of products you sell by 20%, or doubling your email campaign’s click. ^[14]
The click rate is a percentage that tells you how many successfully delivered emails got at least 1 click. ^[14]
Hobbies have the highest click rate, which is 5.01%. ^[14]
Media and publishing emails see the second highest click rate, at 4.62%. ^[14]
Government comes in third, with a 3.99% click rate. ^[14]
The average click rate for all industries we looked at is 2.62%. ^[14]
According to Radicati’s 2020 Email Statistics report, email is used by over 4 billion people — over half of the world’s population. ^[4]
It’s estimated that another half a billion people will be using email by 2024. ^[4]
Contrast that with the 12.5 percent of consumers who say they’d consider using the ‘buy’ button on social media, and it’s not much of a contest. ^[4]
But the truth is, based on Constant Contact data, on average 21% of emails are opened within the first hour. ^[4]
61 percent of consumers enjoy receiving promotional emails weekly. ^[4]
38 percent would like emails to come even more frequently. ^[4]
Segmented emails make readers 50 percent more likely to click on a link within the email. ^[4]
Email open rates from mobile devices have grown by more than 100 percent since 2011. ^[4]
Today, mobile devices account for about 60 percent of email opens. ^[4]
In fact, 92% of online adults use email, with 61% using it on an average day. ^[5]
61% of consumers prefer to be contacted by brands through email, which is good news for your business. ^[5]
99% of email users check their email every day, some as much as 20 times a day!. ^[5]
It’s often the first thing people do online; 58% of users check their email before they check out social media or the news. ^[5]
People do it while watching TV (69%), in bed (57%), and on vacation (79%). ^[5]
Devices like smartphones and tablets make it super easy for users to check their inboxes onthe go, which is probably why mobile devices accounted for at least 50% of all read emails. ^[5]
40% of people 18 years old and under will always open an email on their mobile. ^[5]
When it comes to the specific mobile devices people like to use, a whopping 81% prefer to open emails on their smartphones while 21% open emails on their tablets. ^[5]
In fact, 23% of consumers who open an email on a mobile device will open that email again later, many times on desktop If an email is read on mobile and then read for a second time on desktop, that consumer has a 65% higher likelihood of clicking through. ^[5]
42.3% of people will delete an email if it’s not optimized for mobile. ^[5]
320% more revenue is driven from automated emails than non. ^[5]
42.3% of Americans subscribe to email lists to receive savings and discounts and. ^[5]
According to statistics, 60% of shoppers returned to complete their purchase after receiving a personalized abandoned cart email, and around 75% of shoppers planned to come back later. ^[5]
49% of businesses use some form of email automation. ^[5]
According to statistics from Campaign Monitor, the industries with the highest open rates are nonprofit (20.39%), agriculture, fishing, forestry, and hunting (20.13%), government (19.79%), and healthcare services (19.12%). ^[5]
Emails with personalized subject lines get a 26% boost in open rates. ^[5]
In fact, 47% of email recipients will open your email based solely on the subject line. ^[5]
A study by Experian found that email subject lines with an emoji increased open rates by 56%, as compared to text. ^[5]
Well, email subscribers are 3.9x more likely to share your content on social media and. ^[5]
The top 3 reasons why people choose to unsubscribe from an email list are too many emails (59%), info no longer relevant (43%), or don’t recognize the brand or remember signing up (43%). ^[5]
A whopping 70% of professionals use email to share content related to their company or industry. ^[2]
Not to mention, email has a 90.3% penetration rate among US internet users. ^[2]
Comparatively, only 69% of US adults are on Facebook. ^[2]
41% even check their work email in bed, before or after work. ^[2]
Nearly 42% of all email opens happen on mobile apps. ^[2]
The remaining 58% is split with 18.2% for desktop apps, and 39.8% of email opens in web apps. ^[2]
The clickthrough rate of segmented campaigns is 100.95% higher than non. ^[2]
Depending on the source, the average email open rate ranges from 18% to 22.15%. ^[2]
Averaged out, you get an open rate of 20.56% across four major platforms. ^[2]
MailChimp HubSpot Campaign Monitor GetResponse Agencies 21.39% N/a 18.50% 16.10% Beauty 16.65%. ^[2]
a N/a 25.09% Business services 21.56% 20% 18.3%. ^[2]
N/a Media & Entertainment 22.15% 21% 20.80% 28.72%. ^[2]
Retail 18.39% 23% 12.60% 22.38% Real Estate 19.17% 26% 19.70% 25.48%. ^[2]
The highest average open rate registered in any industry is 28.72% in media and entertainment via GetResponse. ^[2]
The lowest registered average open rate is 12.6% in retail, via Campaign Monitor. ^[2]
In fact, according to outreach.io, the open rate benchmark is 27%, almost 10% higher than the lowest average of automated email providers. ^[2]
The average click through rate of emails ranges from 2.6% to 3.43%. ^[2]
HubSpot 7.8% MailChimp 2.62% GetResponse. ^[2]
Extrapolation based on its open rates means the click rate would be around 1.6. ^[2]
Industry MailChimp HubSpot Campaign Monitor GetResponse Agencies 2.66% N/a 2.30% 1.87% Beauty. ^[2]
1.92% N/a N/a 4.19% Business services 2.72% 8.01% 2.80% N/a Media & Entertainment 4.62% 7.71%* 3.60% 4.48% Retail 2.25% 8.53%* 1.10% 3.39% Real Estate 1.77% 7.17%* 3.50% 3.07%. ^[2]
Media has the highest average click through rate, with 4.62% from MailChimp, and 4.48% from GetResponse. ^[2]
The lowest average CTR was in retail with 1.1% from Campaign Monitor. ^[2]
The average bounce rate recorded by providers ranges from 0.58% to 0.7%. ^[2]
Average Bounce Rate Campaign Monitor 0.7%. ^[2]
HubSpot 0.63% MailChimp 0.58% GetResponse N. ^[2]
MailChimp HubSpot Campaign Monitor Agencies 0.93% N/a 1.10% Beauty 0.33% N/. ^[2]
a N/a Business services 0.55% 0.70% 0.80% Media & Entertainment 0.27% 0.30% 0.40% Retail 0.32% 0.40% 0.40% Real Estate 0.56% 0.70% 1.40%. ^[2]
On average, media and entertainment saw the lowest bounce rates with 0.27%, 0.3%, and 0.4%, respectively. ^[2]
The average unsubscribe rate from providers ranges from 0.1% to 0.48%. ^[2]
Source Average Unsubscribe Rate Campaign Monitor 0.1%. ^[2]
HubSpot 0.48% MailChimp 0.26% GetResponse 0.2%. ^[2]
Industry MailChimp HubSpot Campaign Monitor GetResponse Agencies 0.35% N/a 0.20% 0.16% Beauty 0.30% N/. ^[2]
a N/a 0.25% Business services 0.20% 0.50% 0.20% N/a Media & Entertainment 0.12% 0.30% 0.00% 0.20%. ^[2]
Retail 0.25% 0.50% 0.00% 0.19% Real Estate 0.27% 0.60% 0.20% 0.20% Media and entertainment. ^[2]
have the lowest overall unsubscribe rate, with 0.12%, 0.3%, 0.00%, and 0.19%, respectively. ^[2]
In 2021, the average conversion rate of emails was 1.22%, according to Barilliance. ^[2]
Automated welcome emails drive not only the second highest open and click rates, but they also contribute the highest percentage of sales, with an order rate of 3.02%. ^[2]
In the second place, in terms of orders, are cart recovery emails , with an order rate of 2.35%. ^[2]
Customer reactivation emails come in third, with an average order rate of 2.13%. ^[2]
By aggregating different studies, we can see that almost 70% of consumers abandon their carts without buying anything. ^[2]
According to Barilliance, 8.24% of cart recovery emails lead to conversions. ^[2]
That’s a lot higher than the average email conversion rate of just over 1%. ^[2]
That could help you land an increase in overall sales of up to 5% or more. ^[2]
According to SaleCycle, the average sales uplift of implementing cart abandonment emails is 4.43%. ^[2]
In some industries, it’s over 6%. ^[2]
While under 4% of emails sent include emojis, the average open rate is exactly 3% higher than emails without them. ^[2]
With under 12% of total messages and an open rate that’s only 0.54% better, it’s far from conclusive. ^[2]
Only a few of the words and symbols appear to push the emails above GetResponse’s 22.15% average open rate. ^[2]
Newsletter –The 24.09% open rate is noteworthy because the word doesn’t imply someone signed up to immediately download something via email. ^[2]
FW –33.18% open rate, but very small sample size and slightly dishonest. ^[2]
You– A 15.52% warns against using this word in your email subject lines. ^[2]
Email collection forms were the most successful at converting viewers, with a 15% conversion rate in 2020. ^[6]
Events placed at the beginning of videos perform the best, with a conversion rate of 12.7%. ^[6]
3.5% of ecommerce website visits via mobile are converted into purchases, compared to 3.9% on desktop. ^[6]
Email visitors are the most likely to convert on forms — and people coming from search advertisements are the least likely. ^[6]
The highest bounce rates are on social (45%) followed by direct (44%). ^[6]
Almost 25% of companies invest in mobile optimization as a top SEO tactic. ^[6]
86% of business professionals prefer to use email when communicating for business purposes. ^[7]
47% higher for B2B email campaigns than B2C email campaigns. ^[7]
Welcome emails are incredibly effective on average, 320% more revenue is attributed to them on a per email basis than other promotional emails Consumers who purchase products through email spend 138% more than those that don’t receive email offers. ^[7]
Email subscribers are 3x more likely to share content on social media than leads who came through another channel, according to QuickSprout. ^[7]
Social media, identified by just 44% of those same professionals). ^[7]
77% of people prefer to get permission based promotional messages via email. ^[7]
73% of millennials identify email as their preferred means of business communication. ^[7]
About 73% of 18 24 year olds use their phones to check email. ^[7]
When a prospect or customer who opens an email on a mobile device opens that same email again on another device, they are 65% more likely to click through to your site/offering. ^[7]
Segmented email campaigns have an open rate that is 14.32% higher than non. ^[7]
Clickthroughs are 1 00.95% higher in segmented email campaigns than non. ^[7]
percentage of emails containing GIFs rose from 5.4% in 2015 to 10.3% in 2016. ^[7]
People do it while watching TV , in bed , and on vacation. ^[7]
Using the word “Donate” in your subject line can reduce open rate by 50% average email opt in rate across all verticals is 1.95%. ^[7]
28% of consumers would like to receive promotional emails more than once per week. ^[7]
A study of 1 billion emails revealed that video emails see CTRs 96% higher than non. ^[7]
The overall average open rate is 16.97%, with a 10.29% CTR how do your email rates compare?. ^[15]
As a rule of thumb you should look for 10 to 15% CTOR, so can compare emails against this benchmark. ^[15]
60% of consumers subscribe to companies’ email lists to keep tabs on promotional messages 44% of consumers check their emails to find out if there is any deal/discount. ^[8]
60% of consumer state that they have made a purchase as a result of a promotional email. ^[8]
In fact, 77% of employees prefer using emails. ^[8]
US email users will be 81.2% of the total US population by 2024. ^[8]
According to a report, Americans spend a whopping 5 hours a day on emails. ^[8]
Unique open rate for b2b emails is 22%. ^[8]
Average click rate for b2b email is 6% Average bounce rate for b2b emails is 1.2%. ^[8]
According to another data set reported by Campaign Monitor, the average open rate for b2b campaigns is 15.1% and the click through rate is 3.2%. ^[8]
45% of respondents don’t like frequent emails, which trigger them to end a relationship with a brand Strictly avoid recommending products that don’t match your audience’s interest. ^[8]
33% of respondents cited this as a reason for unsubscribing from a business. ^[8]
And the 41% of businesses send emails weekly, noted the same report. ^[8]
47% of recipients open their emails because of the email subject line The overall average delivery rate touches 98.2%. ^[8]
On average, there are 43.85 characters in a subject line 42.3% of people subscribe to an email list to know about saving and discount. ^[8]
Overall average email open rate is 22.02%. ^[8]
Average rate of spam emails is 0.01% Whether you indulge in sending emails to create brand awareness for your newly launched product or you want to inform them about new discounts, email subject lines play an important role in the success of your campaigns. ^[8]
if you send them emails after 1 hour they leave your website Segmented email campaigns boost conversion rate by 18%. ^[8]
This is because a series of 3 abandonment emails bring in 69% more orders than 1 email, finds Omnisend. ^[8]
WordStream reports that video emails secure 96% more CTR than non. ^[8]
According to a report from uplandAdestra, 62% of email opens are from mobile devices. ^[8]
The same report also notes that Apple iPhone, with 35% of all email opens happening on this platform, is the most popular mobile client for the email reading. ^[8]
So there is no surprise that implementing a mobile responsive email design can boost unique mobile click by 15%. ^[8]
According to EmailMonday research, only 39% of respondents say that email campaigns are not well designed for mobile devices. ^[8]
If your customers are young, you cannot ignore optimizing your emails for mobile phones 40% of people under 18 or under will always open their email first on their smartphones, reports Campaign Monitor. ^[8]
75% of your customers mostly use their smartphones to check personal email image. ^[8]
Start using the recipient’s name in the subject line of your email to increase open rates because the name of customers in subject lines boost personalization that can increase open rates by 26%. ^[8]
According to MailChimp, eCommerce companies that A/B test their emails earn 20% more revenue on average. ^[8]
55% of consumers like to receive relevant products and offers in emails. ^[8]
68% of millennials say promotional emails have influenced their purchase decisions. ^[8]
Using 98 111 characters in email subject lines can help you get a 54% open rate. ^[8]
Businesses that conduct A/B testing boost their ROI by 37% as compared to those who never A/B test their campaigns Using Dynamic content can boost your ROI. ^[8]
Companies that leverage dynamic content earn 22% more ROI than companies that never or rarely use dynamic content image Emarsys. ^[8]
According to Campaign Monitor, automated email campaigns drive 320% more revenue than non. ^[8]
A good open rate for email campaigns is 17.13% on average across all industries. ^[8]
For example, religious organizations have a 28.44% open rate and emails from automotive services have a 10.16% open rate. ^[8]
The average click through rate is 10.65% across all industries. ^[8]
In fact, 55.6% of emails are opened on mobile devices. ^[8]
28% of emails are accessed on webmail, while 16% of emails are opened on desktop computers. ^[8]
The words “free”, “help”, “percent off”, and “reminder” in a subject line have been found to negatively impact open rates Unbounce Including a recipient’s name in your email subject line increases open rates by up to 18.30%. ^[9]
The average open rate for emails sent in North America is 19.00% GetResponse Emails related to Hobbies, Government, and Arts/Artists have the highest open rates MailChimp. ^[9]
21.33% is the average open rate for email newsletter across all industries Mailchimp. ^[9]
Only 6.9% of email subject lines contain an emoji AWeber. ^[9]
Including videos in your email can increase clickthrough rates by up to 300% Martech Advisor. ^[9]
The average clickto open rate for emails sent in North America is 15.71% GetResponse. ^[9]
in the last 12 months HubSpot Nearly 67% of people say they prefer html and imagebased emails, but when it comes to performance, plain text emails result in higher open and clickthrough rates. ^[9]
HubSpot You are 6x more likely to get a click from an email than from a tweet Campaign Monitor Including social sharing buttons in your emails. ^[9]
can increase CTR by 158% Disruptive Advertising. ^[9]
In fact, one study found that approximately half (49%). ^[9]
Mobile devices account for 41.9% of all. ^[9]
Litmus Gmail was the leading email client as of April 2019, with 27.8% of users viewing emails through it. ^[9]
The iPhone client was second with 27.6% Litmus. ^[9]
According to Google, 75% of Gmail users use their mobile device to access their accounts. ^[9]
In 2019, 62% of email campaigns are being opened on a mobile device, compared to 10% on desktop. ^[9]
42.3% of people will delete an email if it’s not optimized for mobile SaleCycle. ^[9]
If an email is read on mobile and then read for a second time on desktop, that consumer has a 65% higher likelihood of clicking through Campaign Monitor 23% of consumers who open an email on a mobile device will open that email again. ^[9]
later Campaign Monitor 69% of web customers are influenced by a company’s emails to make a purchase from their smartphone. ^[9]
69% of email recipients can use the subject line to tell if it is spam OptinMonster. ^[9]
45% of all emails sent are considered spam Spam Laws 14.5 billion spam emails are sent every day. ^[9]
Emails with personalized subject lines are 26% more likely to be opened. ^[9]
SaleCycle Consumers check personal email for an average of 2.5 hours each weekday while at work Convince & Convert 42.3% of Americans subscribe to email lists to receive savings and discounts elevently. ^[9]
Sending 3 abandon cart emails yields 69% more orders than 1 email abandon cart campaigns. ^[9]
Consumers believe email is more likely to be around in 10 years than facebook, Twitter, and cable television. ^[9]
The top 3 reasons people choose to unsubscribe from an email list too many emails (59%), info no longer relevant (43%), or don’t recognize brand or remember signing up (43%). ^[9]
QuickSprout found that email subscribers are 3.9x more likely to share your content on social media. ^[9]
31% of businesses cite newsletters as their highest performing tactic in this area. ^[9]
An individual email address is worth almost $50 to companies DMA 320% more revenue is driven from automated emails than non automated emails Campaign Monitor. ^[9]
16% of all emails don’t ever make it as far as the inbox due to deliverability issues. ^[9]
91% of consumers open their email on a daily basis. ^[9]
U.S. companies are estimated to spend $350 million on email advertising in 2019 Statista Marketing emails contain an average of 434.48 words. ^[9]
Only 14% of subscribers believe that the majority of the emails sent to them are relevant. ^[9]
OptinMonster 86% of customers would like to receive monthly promotional emails, while 15% would like to receive them daily. ^[9]
About 50% of Americans check their email while in bed and 42% check it in the bathroom. ^[9]
Mails from the publishing sector initiated the highest share of clicks from their recipients that year, while automated welcome messages had conversion rates of over 50 percent. ^[10]
1.44% 17.39% Shopping Cart Abandonment Email my Cart 2017 1.53%. ^[16]
17.63% Shopping Cart Abandonment Email my Cart 2018 1.63% 18.49% Shopping Cart Abandonment Browse Abandonment 2019 1.32% 15.91% Shopping Cart Abandonment Browse Abandonment 2020. ^[16]
15.67% Shopping Cart Abandonment Triggered Emails 2021. ^[16]
Triggered Emails 2016 1.44% 17.39% Shopping Cart Abandonment. ^[16]
17.63% Shopping Cart Abandonment Email my Cart. ^[16]
Triggered Emails 2021 1.33% 15.22% Shopping Cart Abandonment. ^[16]
The average conversion rate peaked in 2018 at 18.49%. ^[16]
While 2019 and 2020 had significant pullback, it is still a respectable 15.11% conversion in 2020. ^[16]
In 2021 we saw a further decrease in overall conversion rates to 15.22%. ^[16]
According to Custora ECommerce Pulse, email accounted for 19.8% of all transactions trailing only paid search (19.9%) and organic traffic (21.8%). ^[16]
Email accounted for 19.8% of all transactions trailing only paid search (19.9%) and organic traffic (21.8%). ^[16]
These emails convert at a 4.10%. ^[16]
On a per email basis, Email My Cart campaigns generated 54.9% more revenue per email than the second highest converting campaign type , and 168% better than the average. ^[16]
In fact, Email My Cart represent less than 1% of total sent emails in our database. ^[16]
They were able to improve their CTR by 289% and conversion rate by 189%!. ^[16]
In 2017, email open rates reached an incredible 45.59%!. ^[16]
“Back in Stock” emails had the highest open rate (65.32%). ^[16]
Shopping cart abandonment emails were opened 44.76% of the time, in line with previous shopping cart abandonment email statistics. ^[16]
Beauty and Personal Care 18.48% eCommerce. ^[16]
16.75% Retail 20.96% Beauty and Personal Care 18.48% eCommerce. ^[16]
Average 8.00% Retail 7.53%. ^[16]
8.00% Retail 7.53%. ^[16]
Beauty and Personal Care 1.96% eCommerce 2.32%. ^[16]
Retail 2.50% Beauty and Personal Care 1.96% eCommerce. ^[16]
Our database shows a 15.4% increase over Constant Contact’s industry average and 275% increase over Mailchimps. ^[16]
39.42% of email recipients ultimately clicked through on these emails, 101% more often than the second highest campaign type . ^[16]
A study published by Aberdeen shows that personalization increases CTR by 14%. ^[16]
One of our clients increased their CTR by 26.96% by A/B testing product injection in the subject line. ^[16]
Our own studies show that using dynamic product recommendations within your email communication can increase email click through rates by 35%!. ^[16]
The number of worldwide email users is expected to be 4 billion by the end of 2020, and it is likely to grow to over 4.4 billion by the end of 2024. ^[17]
62.86% of business professionals prefer to communicate by email for business purposes. ^[17]
99% of consumers check their email every day. ^[17]
90% of workers check their personal email at least every few hours. ^[17]
Just 46% of email users on a poll said they canreach inbox zero. ^[17]
Some specific things make the subject lines more appealing for the respondents Emails with personalized subject lines get a 29.6% boost in open rates. ^[17]
Consumers are just slightly more inclined to open an email offering a discount (72%) than one with a personalized subject line (62%). ^[17]
47% of email recipients open an email based on the subject line alone. ^[17]
69% of email recipients report email as spam based only on the subject line. ^[17]
Once a recipient has opened an email, the content will also make a difference in whether they will engage with the message or not When you add videos to your email body, the click rates increase by up to 300%. ^[17]
Research shows that shorter emails had a 5.81 percent higher Click Through Rate. ^[17]
45% of respondents say that they hit the unsubscribe button because a brand sends emails too often. ^[17]
55% of consumers like personalized messages that include products and offers that match their preferences. ^[17]
The preferred promotion channel for 60% of consumers is email. ^[17]
68% of millennials say promotional emails have influenced their purchase decisions. ^[17]
Emails sent to this generation were 10% more effective at inspiring them on taking actions when compared to those sent to previous generations. ^[17]
The average rate of visitors on a website who subscribe to an email list is 1.95%. ^[17]
So if you have more than 2% of your website visitors subscribing to your newsletter, your strategy is working better than many other businesses. ^[17]
Segmented campaigns have an average of 14.4% better open rate than non. ^[17]
Also, the clicks are 100.95% higher and the unsubscribed 9.37% lower on segmented campaigns. ^[17]
Interestingly, this figure represents an increase of more than 10% from last year, in which the average was 19.79%. ^[11]
They saw one of the biggest drops in open rates from last year, falling from around 17% to 12.6%. ^[11]
Interestingly, retail also sits at the bottom end of the table, dropping from an average open rate of 15.2% to 13.9% this year. ^[11]
Again, that’s the average across industries and again, Government agencies were the top performers, with a 4.1% average CTR. ^[11]
4.24% of email traffic leads to purchases, whereas only 2.49% of search traffic and 0.59% of social traffic does the same. ^[11]
This is according to a 2017 report from the Content Marketing Institute. ^[11]
By 2024, it’s predicted that there will be 4.4 billion. ^[11]
66% of consumers rank email as their preferred brand communication channel, compared to just 23% that prefer social media. ^[11]
Around 32% can measure it adequately, and around 38% poorly or very poorly. ^[11]
Average welcome email open rates stand at a whopping 82% because customers are expecting them, and looking out for them to land in their inbox. ^[11]
One recent study showed emojis led to higher open rates 56% of the time. ^[11]
That’s 600% more revenue in your pocket. ^[11]
93.4% of those aged 25 to 44 in the US use email, around 8% more than those over 65. ^[11]
As an example, 58% of millennials will always or usually donate to a nonprofit due to an email, compared to just 18% of those aged 55+. ^[11]
63% more likely, to be exact. ^[11]
The same study of 1,424 adults revealed that 20.87% would try their best to read the email and 17% would look at it later on their desktop/laptop. ^[11]
62.9% of UK consumers read emails on their mobile phones. ^[11]
to 67yearolds say they aren’t likely to read emails on their mobile first, whereas just 18% of 19 to 34year olds say the same. ^[11]
When only subject line is personalized, emails have an average open rate of 7.4% and a click rate of .4%. ^[12]
When message only is personalized, emails have an average open rate of 18.8% and a click rate of 2.1%. ^[12]
When message and subject line are personalized, emails have an average open rate of 5.9% and a click rate of .2%. ^[12]
70% of brands fail to use personalized emails. ^[12]
50% of companies think that an increase in personalization can improve email interaction among subscribers. ^[12]
When an email is not personalized, 52% of customers say they’ll find somewhere else to go. ^[12]
Compared to non personalized mailings, personalized promotional mailings have 29% higher unique open rates. ^[12]
Compared to unpersonalized mailings, personalized promotional mailings have 41% higher unique click rates. ^[12]
Personalized subject lines produce 65% open rate to the travel industry. ^[12]
Segmented, targeted, and personalized emails generate 58% of all revenue. ^[12]
32% don’t like personalized messages from brands because they feel like an invasion of privacy. ^[12]
28% of people said they don’t like it when companies have their information without them explicitly providing it first. ^[12]
74% of customers feel frustrated when website content is not personalized. ^[12]
Personalized homepage promotions influenced 85% of consumers to buy while personalized shopping cart recommendations influenced 92% of shoppers online. ^[12]
More than half of consumers (57%). ^[12]
79% of consumers say they are only likely to engage with an offer if it has been personalized to reflect previous interactions the consumer has had with the brand. ^[12]
By 2020, 51% of consumers expect that companies will anticipate their needs and make relevant suggestions before they make contact. ^[12]
63% of respondents are highly annoyed by the way brands continue to rely on the old fashioned strategy of blasting generic ad messages repeatedly. ^[12]
If they get personalized offers or discounts, 63% of millennials, 58% of Gen Xers, and 46% of Baby Boomers are willing to share personal information with companies. ^[12]
80% of shoppers are more likely to buy from a company that offers personalized experiences. ^[12]
On average 71% of consumers express some level of frustration when their shopping experience is impersonal. ^[12]
44% of consumers say that they will likely become repeat buyers after a personalized shopping experience with a particular company. ^[12]
Marketers see an average increase of 20% in sales when using personalized experiences. ^[12]
59% of customers say that personalization influences their shopping decision. ^[12]
54% of executives committed to personalization report that they exceeded annual revenue targets compared to only 15% of those not as committed to the tactic. ^[12]
40% of executives say their customer personalization efforts have directly affected sales and profits in channels like ecommerce. ^[12]
31% of consumers say they wish their shopping experience was far more personalized than it currently is. ^[12]
Individual customer stakeholders who perceived supplier content to be tailored to their specific needs were 40% more willing to buy from that supplier than stakeholders who didn’t. ^[12]
78% of U.S. Internet users said personally relevant content from brands increases their purchase intent. ^[12]
87% of consumers surveyed say that personally relevant branded content positively influences how they feel about a brand. ^[12]
63% of consumers said they’d think more positively of a brand if it gave them content that was more valuable, interesting or relevant. ^[12]
81% of consumers want brands to get to know them and understand when to approach them and when not to. ^[12]
77% of consumers have chosen, recommended, or paid more for a brand that provides a personalized service or experience. ^[12]
The biggest challenges with personalization are gaining insight quickly enough (40%), having enough data (39%), and inaccurate data (38%). ^[12]
79% of organizations that exceeded revenue goals have a documented personalization strategy. ^[12]
Smart personalization engines used to recognize customer intent will enable digital businesses to increase their profits by up to 15%. ^[12]
48% of people say it’s generally acceptable for companies to use their purchase history to deliver personalized offers via mobile so long as they can be opted in and out of. ^[12]
41% of people say it’s acceptable for businesses to use their purchase history to deliver personalized offers via mobile so long as the offers are related to their history with the business. ^[12]
66% of people get frustrated when a company’s shopping cart isn’t connected to its mobile app. ^[12]
75% of consumers are more likely to buy from a retailer that recognizes them by name, recommends options based on past purchases, OR knows their purchase history. ^[12]
Only 39% of retailers send personalized product recommendations via email. ^[12]
Less than 10% of tier 1 retailers believe they are highly effective at personalization, and nearly one third report having limited or no capability to support personalization efforts. ^[12]
7% of people say they would be likely to engage with a birthday email sent by a retailer. ^[12]
8% of people say they would be encouraged to engage with a retail brand if they were addressed by first name. ^[12]
54% of shoppers anticipate a personalized discount within a day of sharing their information with a retailer. ^[12]
32% of shoppers expect a personalization discount within just an hour of sharing their information with a retailer. ^[12]

I know you want to use Email Software, thus we made this list of best Email Software. We also wrote about how to learn Email Software and how to install Email Software. Recently we wrote how to uninstall Email Software for newbie users. Don’t forgot to check latest Email statistics of 2024.

Reference

oberlo – https://www.oberlo.com/blog/email-marketing-statistics.
campaignmonitor – https://www.campaignmonitor.com/blog/email-marketing/email-usage-statistics-in-2019/.
kinsta – https://kinsta.com/blog/email-marketing-statistics/.
hubspot – https://blog.hubspot.com/marketing/email-marketing-stats.
constantcontact – https://www.constantcontact.com/blog/email-marketing-statistics/.
optinmonster – https://optinmonster.com/email-marketing-statistics/.
hubspot – https://www.hubspot.com/marketing-statistics.
wordstream – https://www.wordstream.com/blog/ws/2017/06/29/email-marketing-statistics.
smallbiztrends – https://smallbiztrends.com/2021/05/email-marketing-statistics.html.
backlinko – https://backlinko.com/email-marketing-stats.
statista – https://www.statista.com/topics/1446/e-mail-marketing/.
startupbonsai – https://startupbonsai.com/email-marketing-statistics/.
instapage – https://instapage.com/blog/personalization-statistics.
snov – https://snov.io/blog/email-marketing-statistics/.
mailchimp – https://mailchimp.com/resources/email-marketing-benchmarks/.
smartinsights – https://www.smartinsights.com/email-marketing/email-communications-strategy/statistics-sources-for-email-marketing/.
barilliance – https://www.barilliance.com/email-marketing-statistics/.
dragapp – https://www.dragapp.com/blog/email-statistics/.

How Useful is Email

One of the greatest strengths of email lies in its convenience. With just a few clicks of a button, we can send a message to anyone, anywhere in the world, in a matter of seconds. Gone are the days of waiting for snail mail to deliver our important correspondence – email has made communication instantaneous and efficient.

Email is also a valuable tool for businesses. It allows companies to communicate with customers, colleagues, and partners quickly and effectively. Important documents can be shared, proposals can be discussed, and feedback can be given in real-time, making email an essential part of the modern workplace.

Furthermore, email has provided a platform for networking and collaboration. Through email, we can connect with like-minded individuals, form professional relationships, and work together on projects regardless of geographical barriers. It has opened up a world of opportunities for collaboration and innovation, allowing ideas to be shared and creativity to flourish.

In addition, email has revolutionized the way we manage our daily tasks. With email, we can set reminders, create to-do lists, and organize our schedules all in one convenient place. It has become a digital diary of sorts, helping us stay on top of our commitments and deadlines like never before.

However, despite its many benefits, email does come with its own set of challenges. Spam, phishing scams, and information overload are just some of the issues that email users face on a daily basis. Sorting through a flooded inbox can be time-consuming and overwhelming, leading to a loss of productivity and focus.

Furthermore, the informal nature of email communication can sometimes lead to misunderstandings or misinterpretations. The lack of tone and body language in email messages can make it difficult to convey emotions or intentions accurately, leading to potential conflicts or confusion.

Moreover, the constant barrage of emails can be a source of stress and distraction for many individuals. The pressure to respond quickly and keep up with the never-ending stream of messages can take a toll on our mental well-being, leading to burnout and fatigue.

In conclusion, while email undeniably has its utility in our modern world, it is essential to strike a balance in how we use this powerful tool. By being mindful of our email habits, practicing good email etiquette, and using other forms of communication when appropriate, we can harness the full potential of email without falling victim to its pitfalls. Email is a valuable asset, but like any tool, it is how we wield it that truly determines its usefulness.

In Conclusion

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We tried our best to provide all the Email statistics on this page. Please comment below and share your opinion if we missed any Email statistics.

Email Statistics 2024 – Everything You Need to Know