Event Registration and Ticketing Statistics 2024

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Best Event Registration and Ticketing Statistics

Best Event Registration and Ticketing Statistics

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Event Registration and Ticketing Market Statistics

41% of event creators say they’ll spend more on marketing in 2018. ^[0]
78% of event creators sayemail marketingis their most effective marketing tactic. ^[0]
65% of event creators are satisfied with their email performance, although 69% admit it’s becoming more difficult to get results from email marketing. ^[0]
63% of event creators use influencer marketing as part of their social strategy. ^[0]
According to American Express’ Global Meetings and Events Forecast, the number of B2B events — like tradeshows, conference, or sales and marketing meetings — are on the rise. ^[0]
Budget is broken down by marketing and promotion (43%), speakers and talent (32%), printed materials (29%), venues (18%). ^[0]
The global virtual events market size was valued at $77.98 billion in 2019 and is expected to grow at a compound annual growth rate of 23.2% from 2020 to 2027. ^[1]
In North America, internal team meetings/trainings are the most common meeting activity type, with 17% of the market in 2020. ^[1]
Event planners listed social media as the most effective tool for event marketing (74%), followed by email marketing (66%), their website (60%) and event registration site (26%). ^[1]
58% of marketers use social media for marketing before, during and after their events. ^[1]
28% of event marketers spend less than $200 on social media for an average event and 26% spend nothing. ^[1]
Facebook is the most popular channel for event planners to use for event marketing, used by 52%. ^[1]
Other statistics suggest email marketing campaigns within the event industry perform far worse at 9.38%, which puts the event industry in the lower results compared to other sectors. ^[1]
60% of the most successful B2B content marketers have a documented content marketing strategy. ^[1]
45% of B2B content marketers indicate that the pandemic has had a moderate impact on their content marketing strategy, while 25% report a major impact. ^[1]
68% use pre produced video as part of their B2B marketing strategy. ^[1]
66% of event planners are using video as part of their marketing strategy. ^[1]
93% of marketers who use video say that it’s an important part of their marketing strategy. ^[1]
24% of B2B content marketers use media/influencer relations as an organic content distribution channel, a drop from 34% in 2019. ^[1]
92% of marketers consider influencer marketing is an effective form of marketing, and 82% believe that the quality of customers from influencer marketing campaigns is better than from other forms of marketing. ^[1]
25% of event planners are considering investing in influencer marketing. ^[1]
Mainly because experiential marketing stats show that the use of event management software increases attendance by 20%, productivity by 27%, and profit margin by 20. ^[2]
Revenue is expected to show an annual growth rate of 6.85%, resulting in a projected market volume of US$94.27bn by 2026. ^[3]

Event Registration and Ticketing Software Statistics

14% of jobs demanded experience with operating an event management software program. ^[1]
The most important consideration in event management software is support (79%), followed by the features (78%) and analytics (69%). ^[1]
Mainly because experiential marketing stats show that the use of event management software increases attendance by 20%, productivity by 27%, and profit margin by 20. ^[2]
Event management software increases attendance by 20%, productivity by 27%, and profit margin by 20. ^[2]

Event Registration and Ticketing Adoption Statistics

But according to the survey respondents, these technologies are poised for mass adoption in 2019. ^[0]
App adoption rates overall tended to be high, with nearly 40% of developers stating an adoption rate of over 80%. ^[1]
Another 35% of developers claimed an adoption rate of 60% to 80%. ^[1]

Event Registration and Ticketing Latest Statistics

91% of peoplecheck their email every day, and66% of online consumershave made a purchase directly influenced by an email. ^[0]
For those who track it, 45% of event ticket sales can be attributed to email. ^[0]
The average open rate of all event related emails is 28%, but subject lines that create a sense of urgency or exclusivity can boost open rates by 22%. ^[0]
Personalizing a subject line with the recipient’s name or city can boost open rates by as much as 20%. ^[0]
Targeted, relevant emails drive 18x more revenue than general, broad emails, and emails with imagery have a 42% higher clickto open rate than those without. ^[0]
Email and social media are intertwined — 62% of event creators use social media to grow their email lists. ^[0]
25% of traffic to ticketing and registration pages comes from social media. ^[0]
70% of event creators plan to continue their organic social media strategy, while 57% also use paid Facebook ads. ^[0]
96% use social media contests and consider it an effective strategy. ^[0]
87% of event creators plan to use augmented reality in 2018. ^[0]
88% plan to use virtual reality. ^[0]
96% of event creators plan to stream live video this year. ^[0]
Viewers spend 8x longer with live video than with recorded video, and 67% of viewers are more likely to buy a ticket to an event after watching a live video. ^[0]
83% of event creators use an event app. ^[0]
For those who organize B2B events, top challenges today are figuring out how to reach new attendees (90%), secure sponsors (also 90%), and land speakers (89%). ^[0]
More than half (55%). ^[0]
72% work with an annual budget of less than 30,000 and 38% spend less than $1,000 per event. ^[0]
For 48% of events, ticket sales compose 60 to 100% of revenue. ^[0]
For the majority of event creators, merch, food, and drink sales and sponsor revenue comprise less than 20%. ^[0]
60% of conference and corporate event. ^[0]
Only 12% of events have teams of ten or more people. ^[0]
The most common number is 2 to 5 employees (45% of events). ^[0]
54% say they plan to host more events this year. ^[0]
99% of speaker panels are representative when it comes to the inclusion of female speakers, while the percentage of representative speaker panels in terms of BIPOC and Black speakers is 86% and 67%, respectively. ^[1]
35 40% of events don’t even have one Black speaker. ^[1]
Streaming experiences can reduce total climate pollution from events by 60. ^[1]
58% to 67% of eventprofs are very likely or completely likely to address sustainability in their meeting plans for 2021. ^[1]
Globally, 67% of eventprofs are including explicit language around safety and security in their meetings and events policy. ^[1]
30% of planners wouldn’t attend in person meetings under any circumstances, and an additional 32.7% would attend only if the meetings were both small and local. ^[1]
A mere 14% have no qualms whatsoever. ^[1]
Most eventprofs believe that in person events will return in the second half of 2021 — 30% are betting on Q3, while 27.5% believe they’ll return in Q2. ^[1]
55% cited safety concerns as the biggest obstacle to hosting live events. ^[1]
Access to a vaccine is the biggest game changer for restarting live events, with 51% of planners noting this as the factor that would make them feel most confident in planning live physical events. ^[1]
61% of medical conference attendees would be uncomfortable traveling to the US to attend a medical conference in the first quarter of 2021. ^[1]
A further 20 percent are “unsure.”. ^[1]
21% of eventprofs believe small and simple meetings will be the most common type of meeting held in 2021, in all formats. ^[1]
, followed by internal meetings at 18%. ^[1]
66.5% of eventprofs plan to use hybrid as their goto format once in. ^[1]
65% of visitors and 57% of exhibitors expect that digital event technology will still have utility after the pandemic ends. ^[1]
Almost three quarters of planners (71%). ^[1]
In 2019, 39% of event professionals agree that ‘engaging attendees’ is the most crucial element of a live event. ^[1]
73% of planners have been able to successfully pivot their event to virtual. ^[1]
57% of attendees believe that they can conduct the majority of their event objectives online. ^[1]
34% of planners consider increased attendance the most positive result of pivoting to virtual, followed by lower overhead costs (27%). ^[1]
43% of virtual event registrants attend live, while 13% attend on demand. ^[1]
Updated in September 2020, the projected growth for meeting, convention and event planners is expected to increase 9% in the USA between 2019. ^[1]
Over 50% of UK event job postings emphasized compliance with regulatory policies. ^[1]
As of March 2020, 90% of event professionals saw some or most of their business gone. ^[1]
2.75% were left unemployed and only 5% were minimally impacted. ^[1]
As of November 2020, 52% of eventprofs have lost income as a result of the pandemic, while 11% have been furloughed and 10% have been laid off. ^[1]
Almost three fourths of planners, or 73.6 %, have become more proficient or much more proficient in tech as a result of the pandemic, which will be important as the industry transitions further to virtual and eventually hybrid events in the coming months. ^[1]
professionals are willing to pay up to $5,000 for virtual event tech, while only 19% are willing to pay more than $15,000. ^[1]
Expected meeting spend for 2021 in North Americais down 6% compared to 2020. ^[1]
Given a 10% increase in budget, 33% of eventprofs would prefer to use the extra funds to improve the on site experience, while 31% would increase the use of technology. ^[1]
Internal team meetings/trainings represent 19% for Europe, 16% for Asia Pacific and 19% for Central/South America. ^[1]
In the US, 53% of attendees participate in corporate and business meetings, 18% in conventions, conferences and congresses without an exhibition floor and 16% in trade shows or conferences with an exhibiting component. ^[1]
6% participated in incentive meetings and 6% in other meetings. ^[1]
The average percentage of corporate event budget dedicated to AV is 27%, but the biggest challenge for corporate planners is staying on budget (44%). ^[1]
76% of corporate planners used their own space to host events in 2019, which means that they will have an easier time securing low risk, socially distant spaces for speakers and presenters or simply facilitating these events from home. ^[1]
In 2019, team building events were the most commonly planned internal event, with 49% of corporate planners indicating that they often plan this type of event. ^[1]
76% of current job ads demand that event professionals be capable of establishing the business value of events. ^[1]
91% measure the success of their events on attendee satisfaction. ^[1]
61% measure according to their specific event objectives and 60% determine results based on staying within budget. ^[1]
28% of eventprofs were able to pivot to virtual profitably, while 10.8% were able to exceed their physical event. ^[1]
39% of planners expected to be able to recoup at least 25 percent of their revenue by pivoting to virtual events in 2020. ^[1]
32% of planners do not charge for or do not make revenue from their virtual events, which will need to change in 2021 if virtual events are to stick around. ^[1]
36% of planners consider engagement their biggest challenge when pivoting to virtual. ^[1]
45.9% of planners rely on in house production for the production aspect of their virtual events, while 32.5% are outsourcing this aspect to external production companies and 21.6% rely on their virtual event tech providers. ^[1]
66% also believe that a low barrier to entry and competition in the virtual event space has become a significant concern. ^[1]
37% of event planners report that social media exposure is a key metric of event success. ^[1]
25% spend between $200 and $1,000. ^[1]
52% of events engage on social media several times a day. ^[1]
The next most effective social media channels for promotion are LinkedIn (26%), Twitter (13%) and Instagram (6%). ^[1]
Social media is used for pre event engagement by 89%. ^[1]
49% use it to engage attendees during the event and 13% for interaction with speakers during educational sessions. ^[1]
38% use social media as a feedback mechanism. ^[1]
Social media campaigns are important to 53% of event planners. ^[1]
31% view it as being important and. ^[1]
15% do not see it as important. ^[1]
The best social channels to build a community and for year round engagement are Facebook (57%), LinkedIn (25%), Twitter (7%) and Instagram (7%). ^[1]
Subject lines under 21 characters generate a 31% higherthan average open rate, yet shorter subject lines account for less than 5% of all emails sent. ^[1]
Open rates of between 60 87% often include the company name in the title with straightforward and honest subjects such as [company name] newsletter, Invitation from [company name] or Upcoming Events at [company name] 2% of all emails. ^[1]
included personalization in the subject line, however, these emails generated 50% higher open rates than those without personalization. ^[1]
Emails in the event and entertainment niche have a 21.21% open rate on average and a 2.33% click. ^[1]
Only 47% of event planners analyze their email or email invitation data. ^[1]
43% are not sure and 33% are not. ^[1]
53% of eventprofs consider themselves comfortable or savvy with virtual event tech. ^[1]
51.5% of planners say that the inability to match live engagement is the most frustrating thing when it comes to sourcing virtual event tech, and 25.4% say cost is the biggest challenge. ^[1]
Most virtual event tech providers either offer or integrate with live streaming tools or platforms (92%), registration tools (86%), and mobile event apps (80%). ^[1]
When it comes to live streaming, the two most common features available from event tech providers are the ability to facilitate both live and prerecorded sessions (75%). ^[1]
The vast majority (58%). ^[1]
Nearly 32% of the remaining platforms offer web based solutions that can be accessed on a browser, presumably also on mobile devices — meaning that at least 90% of providers allow attendees to participate on any device they choose. ^[1]
The most used event app feature is agenda/sessions, used by 98.3% of eventprofs, followed by the sponsors/exhibitors listing (93%) and the speakers listing (89.3%). ^[1]
86% of apps are using AI in some form, which includes chatbots, facial recognition, smart matchmaking, and sentiment analysis. ^[1]
The availability of AIpowered attendee matchmaking in event apps has increased from 41.5% in 2019 to to 67% for both proximity and non proximity based recommendations in 2020. ^[1]
The availability of chatbots decreased to 16.5% from 22.3% last year. ^[1]
57% of app providers include recommendations of nearby places, events, and experiences to attendees, while 65% include personalized session or content recommendations. ^[1]
Most app companies (41%). ^[1]
the number of companies charging by number of attendees decreased by 9 percentage points in 2020, from 30% in 2019 to about 21% in 2020. ^[1]
The majority of app developers, about 76%, say that demand in the event app space is higher than it was last year. ^[1]
Another 21% say that demand is about the same. ^[1]
Only 1% say that demand is lower this year than it was last year. ^[1]
About 54% of event app providers state that clients interact the most with the agenda on their event apps. ^[1]
Another 49% say that clients interact the most with engagement elements, like gamification, live polls and feedback, etc. ^[1]
Value for money is listed by 67% of event planners and for 58% it is important that they are not limited in terms of the number of events or attendees. ^[1]
18.8% of event planners used different event technology providers rather than an allin one solution in 2019, though the pivot to virtual events in 2020 has likely radically changed this. ^[1]
Sponsorships are the primary source of virtual event revenue for 23% of planners. ^[1]
In terms of sponsorship opportunities, the top three features offered by virtual event tech providers are sponsor/exhibitor profiles (78%), analytics/reporting (77%), and banners in high traffic areas (70%). ^[1]
Across all verticals, combo sponsorship packages dominated in 2019, making up 67% of all event packages and combining awareness and value offerings. ^[1]
Nearly 25% of providers don’t offer any sort of analytics for proving sponsor ROI. ^[1]
6% of eventprofs reported closing their businesses as a result of the pandemic while a full 79.5% lost business. ^[1]
Only 14.5 percent of event planning companies experienced no impact from the pandemic. ^[1]
30.5% of companies lost 75 to 90 percent of their business in 2020. ^[1]
Networking is the most effective strategy for event planners to find new clients (66%), followed by social media (45%). ^[1]
Safety standards are the most important venue selection criterion (noted by 56% of planners), while masks/PPE is the least important (noted by only 8% of planners). ^[1]
Only 11% of eventprofs received an insurance payout from their provider following the cancellation of an event, while 45% are not expecting a payout. ^[1]
Mid tier properties are the most popular venue type for 2021, with eventprofs indicating that 37% of events this year will take place in that property type, followed by nontraditional meeting facilities at 16.8%. ^[1]
In 2019, 10% of negotiated hotel room blocks were 50% more expensive than equivalent accommodations on booking sites. ^[1]
Alternative accommodation options with equal or better amenities and within very short distances were priced 25.39% cheaper than negotiated rooms. ^[1]
37% of planners value safety standards above all else when it comes to choosing a destination for their next event. ^[1]
The same criterion for venues ranked as most important for 56% of planners. ^[1]
In a post Covid era, planners have little interest in what destinations normally have to offer – less than 2% consider attractions to be the most important factor when selecting an event destination. ^[1]
So, if online distribution is doing 71% better than in person distribution, you know to funnel more money to your digital campaigns. ^[4]
90% of consumers use coupons.40% of consumersactually feel smart when they find a coupon. ^[4]
And 90% of consumers use coupons.40% of consumersactually feel smart when they find a coupon. ^[4]
Automate 85% of all userrelated queries in 12+ languages, increase CSAT scores by 25% and be deployment ready within a day. ^[5]
By empowering speakers to upload their own information, Hubb reduces admin time by 67%. ^[2]
Imagine what you could do at an event if you had 67% of your time back!. ^[2]
Unlike other platforms, SimpleTix lets you create a ticketing portal that’s 100% about YOUR show or performance. ^[6]
The Event Tickets segment is expected to show a revenue growth of 14.4% in 2024. ^[3]
User penetration in the Event Tickets segment will be at 10.2% in 2024. ^[3]
The 9%Nevada Live Entertainment Taxwill be added to the price of all tickets. ^[7]
In addition to the $4 fee, there is a payment processing fee of 3% of each purchase subtotal. ^[7]

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Reference

eventbrite – https://www.eventbrite.com/blog/event-statistics-ds00/.
eventmanagerblog – https://www.eventmanagerblog.com/event-statistics.
socialtables – https://www.socialtables.com/blog/event-technology/event-management-tools/.
statista – https://www.statista.com/outlook/dmo/eservices/event-tickets/worldwide.
purplepass – https://www.purplepass.com/blog/event-ticketing-reports-demystified-understanding-your-event-ticketing-reports-and-stats/.
getapp – https://www.getapp.com/customer-management-software/ticketing/f/reporting-statistics/.
simpletix – https://www.simpletix.com/Ticketing-Event-Registration-For-Zoom.php.
burningman – https://tickets.burningman.org/.

How Useful is Event Registration and Ticketing

First and foremost, event registration and ticketing provide a streamlined process for organizers to manage their events. Gone are the days of manually tracking RSVPs and organizing guest lists. With online registration platforms, organizers can easily collect attendee information, payment details, and even dietary restrictions all in one place. This not only saves time and effort but also ensures that no valuable information is lost in the chaos of planning an event.

Moreover, event registration and ticketing can help organizers better understand their attendees. By collecting data on who is attending their events, organizers can tailor their future events to better suit the preferences and interests of their audience. This data can also be used to analyze event ROI, track attendance trends, and make more informed decisions when planning future events.

In addition, event registration and ticketing offer added convenience for attendees. With just a few clicks, attendees can register for an event, purchase tickets, and receive confirmation emails with all the necessary event details. This not only simplifies the registration process but also provides attendees with peace of mind knowing that they are officially registered for the event.

Furthermore, event registration and ticketing can help boost attendance rates. By creating a sense of exclusivity and urgency, event registration and ticketing can incentivize people to RSVP quickly and commit to attending the event. This can be particularly beneficial for events with limited seating or high demand, as it ensures that seats are filled and that the event is well-attended.

Lastly, event registration and ticketing can enhance the overall event experience for both organizers and attendees. For organizers, having a centralized platform to manage registrations, track ticket sales, and communicate with attendees can streamline event planning and coordination. For attendees, receiving personalized event information, reminders, and updates can ensure that they have all the information they need to make the most of their event experience.

In conclusion, event registration and ticketing are invaluable tools for event organizers looking to streamline their planning process, better understand their attendees, boost attendance rates, and enhance the overall event experience. By embracing these tools and leveraging their benefits, organizers can create more successful and engaging events that leave a lasting impression on their attendees. Whether you are planning a small networking mixer or a large industry conference, event registration and ticketing should be considered essential components of your event planning strategy.

In Conclusion

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Event Registration and Ticketing Statistics 2024 – Everything You Need to Know