Hotel Reservations Statistics 2023 - Everything You Need to Know


Are you looking to add Hotel Reservations to your arsenal of tools? Maybe for your business or personal use only, whatever it is – it’s always a good idea to know more about the most important Hotel Reservations statistics of 2023.

My team and I scanned the entire web and collected all the most useful Hotel Reservations stats on this page. You don’t need to check any other resource on the web for any Hotel Reservations statistics. All are here only 🙂

How much of an impact will Hotel Reservations have on your day-to-day? or the day-to-day of your business? Should you invest in Hotel Reservations? We will answer all your Hotel Reservations related questions here.

Please read the page carefully and don’t miss any word. 🙂

Best Hotel Reservations Statistics

☰ Use “CTRL+F” to quickly find statistics. There are total 656 Hotel Reservations Statistics on this page 🙂

Hotel Reservations Benefits Statistics

  • Interestingly millennials are seeing the benefits of using travel agents, with 34% of them happy to book via an agent. [0]
  • Some of the benefits include a 71% decrease in guest complaints, a 19% increase in customer service ratings, and reduced onboarding time. [1]

Hotel Reservations Usage Statistics

  • For instance, over half of the population in the Middle East are Millennials and their mobile usage is almost 100%. [2]

Hotel Reservations Market Statistics

  • The current growth rate of the online travel sales market is 15.4%, and online hotel bookings are growing at 10.3%. [3]
  • The travel industry is estimated to be worth around $1.2 trillion annually, and the online booking market makes up 63% of that, or roughly $756 billion. [3]
  • Current projections estimate that that market will grow by 8% in 2020, reaching an estimated worth of $817 billion. [3]
  • Many experts think these companies will have 41% of the market share by 2020. [3]
  • The occupancy rate for the US hotel market in 2020 was just 44%, and more rooms were unsold during 2020 than during 2009, when the financial crisis was at its peak. [4]
  • Online travel agencies offering customers ‘a one stop shop’ are expected to own 41% of the online digital travel market by 2020. [0]
  • The online travel market forecast of $756 billion during 2019 is anticipated to grow by 8% and hit $817 billion by 2020. [0]
  • Overall the online travel booking market share makes up 63% of the $1.2 trillion the travel industry generates every year. [0]
  • Conversion rates on mobile are barely achieving 0.7% whereas desktop travel bookers are converting at around 2.4%, perhaps a missed opportunity within the market. [0]
  • 10% market growth on average every year since 2014 to 2019. [0]
  • 14% was the largest market growth from 2016 to 2017. [0]
  • 6% was the lowest market growth year on year between 2014 to 2015. [0]
  • By 2020 it’s expected that online sales will rise above the $800 billion mark, meaning there will have been a massive 57% market growth increase since 2014. [0]
  • Mobile has gradually increased its market share of overall online travel bookings, but almost 80% still prefer to book using a desktop or laptop. [0]
  • Onestop shop online travel agencies allowing customers to research, book and manage their trips in one place are expected to own 41% of the online digital travel market by 2020. [0]
  • In 2018 direct online bookings were 66.7%, with agents and affiliates at 24.3% and marketplace bookings at 9.1%. [0]
  • Two thirds of the travel market (66%). [0]
  • Hospitality market data reveal that of all the sectors that make up the hospitality industry, air travel, accommodation, and food services, contribute over 50% of the total output. [1]
  • 31% of family travelers use a personal car to get around in. [1]
  • In 2018, there were 66.7% direct website bookings, 9.1% marketplace bookings, and 24.3% third. [1]
  • Hospitality research revealed that 10% of family travelers use ridesharing apps to get around in. [1]
  • The U.S. travel market grew 5% in 2018, with gains remaining steady in 2019; by 2023, total gross bookings will have increased to $441 billion. [5]
  • TheU.S.travelmarketgrew5%in2018,withgainsremainingsteadyin2019;by2023,totalgrossbookingswillhaveincreasedto$441billion. [5]
  • My philosophy is to keep up to date on industry stats, take some risks, put a % of your marketing budget into these new marketing ideas and be 12 18 months ahead of the curve with the goal of digital domination of your competition. [6]
  • Twothirds of marketers believe that original digital video will become as important as TV programming within the next three years Views of travel related content have gone up 118% year on year. [7]
  • In 2018, 79% of travel marketers used Facebook Ads, and that number will continue to rise with 65% of travel markets reporting they plan to spend more on Facebook Ads in 2019. [8]
  • Digital advertising represents the largest portion of ad spend for all global travel marketers in 2018 at 47 percent—and that number will only grow. [8]
  • In the future, 41% of travel marketers plan on using SMS or messaging apps, 39% plan on using realtime audience travel data, and 38% plan on using real time supply and demand data. [8]
  • Facebook and Instagram, Amazon, and Google Ads were each cited by four in 10 global travel marketers as the top platforms to likely disrupt the industry in the next five years—with Facebook narrowly leading the pack. [8]
  • Over the next 5 years, marketers feel the following technologies are most likely to disrupt travel marketing augmented reality or VR (20%), real time travel audience data (17%), and smart speakers or voice search (13%). [8]
  • U.S. online travel growth continues to outpace the overall market The U.S. travel market grew a healthy 5% in 2018, with gains remaining stead in 2019. [8]
  • As brands work to make themselves visible to travelers, they are now spending 61% of their marketing budgets on online channels. [8]
  • On average, travel companies spend about 44% of their digital marketing budget on mobile solutions a relatively high amount considering most booking still takes place on desktops and laptops. [8]
  • On a global scale, both Facebook (30%) and Instagram (28%). [8]
  • Although 77% of marketers use at least one social media platform for marketing purposes, less than half (48%). [8]
  • Almost half (48%). [8]
  • Hotel marketers had a full 50% of ad spend devoted to digital channels in 2018. [8]
  • Across the board, hotel marketers plan to increase digital advertising budgets in 2019, with more than 6 out of 10 (62%). [8]
  • Of the digital channels utilized by hotel marketers in 2018, Facebook and Instagram received the most budget, with 22% allocated to these social media behemoths. [8]
  • Paid search came in second (19%), followed by private marketplace advertising (12%). [8]
  • 46% of attraction marketers say that delivering personalized ads and offers in real time is their top challenge. [8]
  • In 2018, the cruise travel market segment reported spending 45% of their marketing budget on digital (compared to 50% for hotels). [8]
  • The top 3 digital video channels are Facebook, YouTube, and Instagram, and 62% of cruise marketers intend to spend more on Instagram in 2019 than other video channels. [8]
  • 70% of cruise marketers shared that the top reason for them to leverage data is for better segmentation and targeting, where they get the ability to target travellers based on intent and/or where they are in the path to purchase. [8]
  • The market size of the Online Hotel Booking industry is expected to increase 34.3% in 2023. [9]
  • The market size of the Online Hotel Booking industry in the US has declined 5.2% per year on average between 2017 and 2023. [9]

Hotel Reservations Latest Statistics

  • The process of online travel booking has moved firmly into the 21st century, with an estimated $817 billion worth of online bookings by 2020. [3]
  • An estimated 700 million people will make a booking online by 2023 83% of US adults want to book their trips online. [3]
  • 72% of mobile bookings happen within 48 hours of last minute Google searches that include the words ‘tonight’ and ‘today’ 82% of all travel bookings around the world took place without human interaction in 2018. [3]
  • 70% of all customers do their research on a smartphone. [3]
  • Of the 148 million online travel bookings in 2018, 82% occurred without any human interaction, via a mobile app or website. [3]
  • Mobile conversion rates are an abysmal 0.7%, compared to 2.4% for desktop conversion rates. [3]
  • Many hotels report conversion rates of around 2.2% for online sales, suggesting that mobile conversions are lagging far behind. [3]
  • Approximately 80% of all digital travel sales occur online, and 60% of people say their digital travel booking is their most expensive online purchase. [3]
  • One of the most telling statistics is that 90% of all travelers expect a personalized experience when they book a hotel. [3]
  • Current statistics indicate that over 90% of travelers will do their research online, and 82% will end up making their booking online as well. [3]
  • Most people who do their online travel research will do it on the desktop site, as only 23% of leisure travelers believe they can get the same hotel or flight deal on mobile, compared to desktop. [3]
  • Interestingly, the people who book their activities ahead of their trip will spend more on accommodation (47%) and travel (81%). [3]
  • TripAdvisor reported 224 million visits in one month alone and found that around 80% of all travelers will spend around four weeks researching a destination. [3]
  • More and more travelers are also becoming more conscious of their choices, with 55% saying they want to make sustainable travel choices. [3]
  • Another study showed that 70% of global travelers say they’d be more likely to book a hotel if they knew it was sustainable and eco. [3]
  • Approximately 72% of new customers won’t make a booking without doing some form of research, which often includes reading other reviews. [3]
  • 15% of customers don’t trust businesses that don’t have reviews, while only 6% of people say they don’t trust customer reviews. [3]
  • Only 22% of people will leave a review without being asked, and this number shoots up to 80% when customers get encouraged by the company to leave feedback. [3]
  • Statistics show that an average of 95% of reviews will be positive, and only 5% negative. [3]
  • Almost 80% of users in the United States still prefer to use their desktop or laptop when making a booking. [3]
  • These statistics repeat all over the world; in France, 33% of travelers book using mobile, Germany 15%, and 25% in the UK. [3]
  • 48% of US smartphone users will use their phones exclusively when planning and researching their trip. [3]
  • Some companies reported an increase from 41% to 60% of total bookings coming from mobile after the introduction of an app. [3]
  • Around 50% of users delete the travel app within a month of being downloaded. [3]
  • Although travel agencies can save travelers up to $452 and four hours of planning time per trip, only 24.3% of Americans use physical agencies to book their holiday. [3]
  • 34% are happy to book their trip with an agent, and 60% are happy to pay more as long as they get the expertise they expect. [3]
  • The tourism industry landscape in 2020 is markedly different from last year, and 2021 will likely be drastically different as well. [3]
  • Guests that interacted with Rose spent up to 30% more money than similar guests who didn’t. [3]
  • Statistics show that over 70% of all travelers want to contribute to sustainable tourism, but experience several barriers to going through with their ideals. [3]
  • Many hotels worry that undertaking sustainable projects may impact their bottom line, but 67% of high income travelers say that they’d rather spend money on experiences than a better hotel room. [3]
  • Statistics show that over 90% of travelers want personalized online experiences. [3]
  • Currently, 77% of US airports and 71% of airlines have R&D projects in the works. [3]
  • The hotel and tourism industry typically accounts for about 10% of worldwide GDP. [4]
  • However, in 2020, when the COVID 19 pandemic hit, the hotel industry made up just 5.5% of global GDP. [4]
  • Global hotel revenue hit $198.6B in 2020 after dropping by 46% compared to 2019. [4]
  • 2021 revenue is expected to rebound to roughly $285B in 2021, but full recovery isn’t likely until 2023. [4]
  • However, occupancy dropped to 13.3% in Europe at the beginning of the pandemic. [4]
  • According to Smith Travel Research, average daily rate and revenue per available room reached all time highs in the US in 2019. [4]
  • ADR was $131.21, occupancy was 66.1%, and RevPAR was $86.76. [4]
  • The average US hotel operates with a 30% profit margin, according to PKF Consulting in 2011, which is quite low compared to nearly every other industry. [4]
  • In 2020 hotel profitability decreased dramatically; as of June 2020 average hotel profit margin was around 18%. [4]
  • PKF also reported that the average American hotel generates 65% of revenue from rooms, while 25% comes from F&B and 10% from other outlets. [4]
  • 833 hotels opened in the US in 2020, and out of these, 29% were extended stay hotels. [4]
  • Extended stay inventory grew by 10.3%, and the most popular brand was Home2 Suites by Hilton. [4]
  • According to Brand Finance, Hilton is the most valuable hotel brand in the world, with a brand value of $7.6B in 2021, although it is the fourth largest in terms of number of hotels, with around 6,000 properties. [4]
  • Around 40% of US hotels are independent, according to STR in 2019. [4]
  • In 2017 boutique hotels accounted for 3.2% of hotel rooms in the US, but 5.6% of national hotel room revenue. [4]
  • Boutique hotels typically outperform nonboutique hotels in ADR and occupancy; in 2017 boutique hotels saw 6.9% higher occupancy and 64.7% higher ADR compared to non. [4]
  • The most valuable travel and tourism brand in the world, according to Brand Finance’s 2021 list, isn’t an accommodation company or an airline. [4]
  • According to Kalibri Labs, 27% of hotel bookings are made through the property directly, 25% through the hotel’s own website, and 16% through online travel agencies in 2019. [4]
  • The average booking window, or lead time, for hotel bookings in the US is about 25 days, according to Kalibri Labs. [4]
  • A 2021 study by Bloomberg found that 84% of global CEOs planned to spend less on business travel post. [4]
  • Millennials, especially millennial leisure travelers, are slightly less likely to be part of hotel loyalty programs than their older counterparts, according to a 2019 PwC study. [4]
  • 40% of hotel guests are likely to write a guest review after a positive experience, while 48% of hotel guests are likely to write one after a negative experience, according to ReviewTrackers. [4]
  • always or often read reviews before booking their accommodations, compared to 72% of travelers who read reviews before booking restaurant reservations or tour tickets. [4]
  • In the 2021 release of Booking.com’s annual Sustainable Travel Report, 61% of travelers reported that the pandemic has inspired them to travel more sustainably. [4]
  • 81% of travelers also stated that they wanted to stay in sustainable accommodations in the next year. [4]
  • In an Expedia survey conducted in 2021, 59% of travelers reported they would spend more to improve the sustainability of their trips. [4]
  • According to a 2014 survey from Hotels.com, about 35% of guests admitted to stealing something from a hotel before. [4]
  • An Expedia study found that in 72% of cases, travelers will choose a hotel with a higher guest review score over one with a brand name or a lower price. [4]
  • For example, guests would pay 35% more for a hotel with a score of 4.4 compared to a hotel with a score of 3.9. [4]
  • As of October 2021, the unemployment rate in the hotel industry was 7.5%, which is higher than the national unemployment rate in the same month of 4.6%. [4]
  • Unemployment in the hotel industry reached a peak in April 2020 at 39.3%. [4]
  • 2.1% of hospitality industry employees were represented by unions in 2020, and 1.6% of employees were members of unions. [4]
  • 70% of travellers research travel on their smartphone. [0]
  • 83% of US adults now prefer to book their travel online. [0]
  • 33% of consumers say they’ve used a virtual travel assistant to help organise and plan their next trip. [0]
  • Google data shows that travel related searches including ‘tonight’ and ‘today’ have grown by more than 519% in the past five years. [0]
  • 45% of UK travellers feel comfortable researching, planning and booking trips to new destinations using only their mobile. [0]
  • 72% of mobile bookings happen within 48 hours of last. [0]
  • Millennials prefer to book hotels via travel agencies but 52% browse the hotel’s website for more information. [0]
  • 82% of all travel bookings in 2018 were made online via a mobile app or website, without human interaction. [0]
  • 15.4% growth in worldwide online travel sales and 10.3% growth in online hotel bookings. [0]
  • Most people (82%). [0]
  • Google data shows that travel related searches which include ‘tonight’ and ‘today’ have grown by more than 519% in the past five years. [0]
  • Mobile conversion for travel bookings is just 0.7% vs. 2.4% for desktop bookings. [0]
  • 80.8% of customers abandon their booking on travel websites. [0]
  • Hotels’ average online conversion rate is 2.2%. [0]
  • Online travel bookings make up 27% of all online spending. [0]
  • More and more consumers are booking travel breaks last minute using their smartphone, with Google trends showing a massive 519% increase in travel related searches whereby people are including the phrases “tonight” and “today”. [0]
  • Meaning that only 0.27% of the worlds online spending is generated from the travel industry. [0]
  • 90% of people do all their holiday research online, whereas only 80% of people book online. [0]
  • 51% of US travellers said that once they decide on a trip, they will spend less than one week to research. [0]
  • 31% of hotel and accommodation searches began on search engines in 2018, this was an increase of 23% in 2017. [0]
  • 23% of travellers going on a trip for leisure are confident they’ll find the same flight or hotel details on mobile compared to desktop. [0]
  • 80% of all travellers spend up to 4 weeks on TripAdvisor reading other traveller reviews and researching a destination. [0]
  • Meanwhile, the other half (51%). [0]
  • The survey found only 23% of leisure travellers were happy that they would find the same hotel or flight deals using a mobile compared to desktop. [0]
  • TripAdvisor claims 80% of all travellers will spend around four weeks researching a destination, taking the time to read reviews and hunting for unique travel tips to make their trip even better before booking. [0]
  • Given that 90% of travellers say they are influenced by reviews online, it’s clear that TripAdvisor still leads the way. [0]
  • 55% of travellers across the world are now more determined to make sustainable travel choices than they were previously. [0]
  • 70% of global travellers would be more likely to book their accommodation if they knew it was eco. [0]
  • This education has resulted in over half of travellers (55%). [0]
  • Holiday companies should certainly look to maximise this consumer behaviour and highlight green credentials on their websites, considering 70% of travellers say they would be more likely to book a hotel if they knew it was environmentally friendly. [0]
  • 80% of customers who get asked to leave a review will do so. [0]
  • 22% of people who write an online review will do so without being asked. [0]
  • 54% of guests have experience in writing and submitting one review in the last year. [0]
  • 95% of traveller reviews on average will be positive. [0]
  • 72% of new customers won’t book until they have spent time reading other traveller reviews. [0]
  • 15% of customers don’t trust businesses without reviews. [0]
  • 6% of consumers don’t trust online customer reviews. [0]
  • Google users are most active & contribute to 57.5% of all reviews online. [0]
  • The online travel sector continues to see substantial year on year growth since 2014, with an average of 10% increase every year. [0]
  • 48% of US smartphone users are happy to plan, research and book their trip to a new destination just using their mobile phone. [0]
  • 87% of travellers rated the mobile experience on Booking.com number one for experience, in the travel industry. [0]
  • 33% of all French travellers book using a mobile device, this drops to 15% in Germany, 21% in the US, and 25% in the UK. [0]
  • 55% of travellers believe they must review many travel resources before booking. [0]
  • 63% prefer to read reviews, view pictures and book online all on the same website. [0]
  • 60% rise of mobile travel bookings is expected by 2021. [0]
  • Mobile travel booking statistics show that 21% of US travellers book their travel with a smartphone. [0]
  • 27% of users prefer to book using a mobile app. [0]
  • 39% of travellers preferred how quick it was to book via an app. [0]
  • 30% enjoyed the extra functionality apps provided, combined with receiving useful updates. [0]
  • 79% liked price alert notifications which added value to their booking experience. [0]
  • Travel companies with an app will get 60% of their bookings via mobile devices, up 41% from last year. [0]
  • 50% of all travel apps are deleted within a month of being downloaded. [0]
  • Particularly with regard to receiving price notifications, 79% of people liked this feature the most when using travel apps. [0]
  • 34% of millennial travellers are increasingly turning to travel agents. [0]
  • 60% of millennials are happy to pay more for a travel agent’s advice. [0]
  • 60% of millennials are happy to pay more for the knowledge travel agents provide and the advice they offer about a destination. [0]
  • 30% of hotel guests spend more when they’ve used a Chatbot vs. those who didn’t. [0]
  • 67% of high income travellers would prefer to spend their money on experiences rather than a better hotel room. [0]
  • 69% of travellers have used voice search while researching a trip. [0]
  • 77% of airports and 71% of airlines will be introducing R&D in biometric ID management in the next five years. [0]
  • 73% of travellers intend to stay in an environmentally friendly accommodation in the next year. [0]
  • The Cosmopolitan Hotel in Las Vegas found that guests who interacted and text its Chatbot, Rose, spent up to 30% more money than those who didn’t. [0]
  • 74% of all travellers intend to stay in eco friendly accommodation in the next year. [0]
  • OTAs share of mobile bookings now 45%. [2]
  • The report also reveals how far hotels are behind suppliers are only seeing 16% of their bookings from mobile. [2]
  • While OTA figures grew by 61%, suppliers increased by just 11%. [2]
  • In North America and Europe, mobile bookings stand at just 28% and 33% respectively. [2]
  • In Asia, the figure is between 45% and 49%, and it’s 53% in the Middle East. [2]
  • According to Think with Google, 55% of travelers agree they need to consult too many travel resources before booking. [2]
  • An earlier Google survey found that only 23% of leisure travelers are confident they’ll find the same hotel or flight information on mobile compared to desktop. [2]
  • eMarketer forecast that digital travel sales via mobile would exceed 40% by 2017. [2]
  • Statistics reported by Smart Insights reveal that conversion rates on desktop for the travel industry are 2.4%, but just 0.7% on smartphone. [2]
  • Travel companies that have a booking app reported 60% of transactions via mobile, up from 41% just one year ago. [2]
  • Finally, Criteo found that agencies and suppliers had a 23% conversion rate from travelers who accessed their apps. [2]
  • This is compared with only 11% on desktop and 4% on mobile. [2]
  • According to Google, 54% of leisure travelers and 69% of business travelers say limitations or usability issues on mobile are the biggest reasons they book on a different device. [2]
  • According to Kissmetrics, 40% of people abandon a website that takes longer than three seconds to load. [2]
  • Hilton remains the world’s most valuable hospitality brand, with its value up by an impressive 35% despite the COVID. [1]
  • 81% of travelers want greater digital customer service from hotel brands. [1]
  • Also, the hospitality industry exports accounted for up to 11% of total US exports in 2017. [1]
  • Moreover, the industry exports accounted for 32% of total US services exports. [1]
  • In 2018, the travel and tourism industry accounts for 10.2% of the global GDP. [1]
  • In 2016, Asia accounts for more than 30% of the global $1 trillion business travel sector. [1]
  • The travel and tourism sector is one of the fastest growing industries, accounting for over 10% of the world’s GDP. [1]
  • Apparently, large chains lose 10% to 15% of total revenue as commission paid to third. [1]
  • On the other hand, small chains and small hotels pay between 18% and 22% of their revenue as commission to third. [1]
  • As a result, wages now account for 25% to 30% of the total revenue in 2019. [1]
  • More importantly, 10% of the total global workforce is employed by the tourism industry. [1]
  • Immigrants account for 13% of the total US population. [1]
  • However, immigrants account for 31% of the total workforce in hotels and lodgings in the US. [1]
  • Pre Brexit, between 12.3% and 23.7% of the total Uk hospitality industry employees are EU nationals. [1]
  • International travel spending fell 76% while business travel spending fell 70%. [1]
  • The pandemic had a significant impact on the travel economies of all US states and territories, with Hawaii suffering the most with as much as 60% yearon year growth rate in 2020. [1]
  • Meanwhile, Mississippi suffered the least with a 2, 6% yearon. [1]
  • In total, 18 US states and territories experienced more than a 40% downturn in travel spending in 2020. [1]
  • However, 56% of consumers say they expect to travel for leisure despite the threat of COVID. [1]
  • Unfortunately, business travel is forecasted to go down by 85% compared to 2019 through April 2021. [1]
  • When making transportation decisions, it was found that 52% of travelers go for the fastest option, 34% go for the most affordable option, and 34% want options where kids are easier to manage. [1]
  • Hospitality data show that 55% of the global cruise passengers are from the United States. [1]
  • Interestingly, only 5% of travelers with Gen Alphas, use a cruise ship as the mode of transport for family travel. [1]
  • As of January 2021, the shares of prominent cruise companies Royal Caribbean and Norwegian Cruises have dropped by 60%. [1]
  • 54% of travelers with Gen Alpha use the plane as the mode of transportation for family travel. [1]
  • At the low point in April 2020, global air travel was about 95% below 2019 levels. [1]
  • The 7day average of road trips reached a pandemic low of 72% yearonyear growth in early. [1]
  • The summer of 2020 saw a yearonyear decline of. [1]
  • The strongest pandemic performance was recorded over the Labor Day holiday with just a 5% yearon. [1]
  • Moreover, 47% of travelers with Gen Alphas, use their cars for family travel. [1]
  • On the other hand, 28% walk, 27% use rental cars, 21% use a taxi, and 6% use bikes. [1]
  • It continued to improve slightly in September with a yearonyear growth rate of. [1]
  • However, the year ended with $57 billion ( 39% y/y growth rate). [1]
  • 71% of global travelers expect travel service providers to deliver sustainable travel choices. [1]
  • Before the COVID 19 pandemic, it was estimated that by 2023, the total number of annual international visitors to the US will be 95.5 million. [1]
  • Millennial Travelers Statistics Around 82% of millennials traveled in 2019. [1]
  • 66% of millennials book their trips using a smartphone while 74% use it for research. [1]
  • Meanwhile, up to 64% of millennials book hotel rooms on their smartphones. [1]
  • Moreover, 25% of Millenials find their holiday accommodation through social media platforms. [1]
  • 23% of millennials have checked in their holiday accommodation using a smartphone. [1]
  • On the other hand, 97% of millennials post their holiday pictures on social media. [1]
  • More importantly, 80% of millennials are likely to settle for a service that sends recommendations based on their budget and preferences. [1]
  • Interestingly, 78% of millennials prefer to spend their earnings on experiences and not things. [1]
  • However, 48% of Millennials say that they are concerned about contracting COVID 19 if they travel. [1]
  • Actually, 95% of travelers with Gen Alphas say that keeping their family happy and entertained is of the utmost importance. [1]
  • The majority (55%) of family traveler take trips to relax, 54% take family play vacation, visiting family/friends (47%), sightseeing (41%), romantic gateway (25%), special event (21%), and bleisure trips (21%). [1]
  • Interestingly, family travel decisions are influenced by travel review sites (63%), family/friends/colleagues (46%), search engine (46%), young children (43%), social media (35%), online videos (28%), online ads (22%). [1]
  • Most importantly, appealing imagery influences 54% of travel decisions. [1]
  • Other things that influence decisions include deals (53%), informative content (50%), helpful reviews (44%), and simple language (35%). [1]
  • In light of the pandemic, 39% of travelers say they intend to choose less crowded destinations and ones that have extensive hygiene programs. [1]
  • In fact, this industry accounts for approximately 20% of the total hospitality. [1]
  • In 2020, hotel occupancy averaged just 44%, which is 33% lower than in 2019. [1]
  • was just $45, which is 48% lower than in 2019. [1]
  • After reaching its best pandemic performance in September with a yearonyear growth rate of 28%, the yearonyear change in hotel occupancy once again fell to 35% in November before slightly improving to 32% in December 2020. [1]
  • Luxury hotels performed the worst during the pandemic, with only 21% occupancy in December 2020 compared to 68% in December 2019. [1]
  • On the other hand, economy hotels performed better, with 45% occupancy in December 2020, just 3% below December 2019 (48%). [1]
  • As the hotel sector was heavily impacted by the COVID 19 pandemic, hotel brands could lose up to 20% of their cumulative value, equating to $14 billion. [1]
  • At 41% location weigh heavily in accommodation decisions followed by family needs (39%), price (36%, family friend offerings (31%), room size (31%), and deal/promotion (21%). [1]
  • Interestingly, 37% of vacation travelers prefer staying at a value hotel than at a shared lodging. [1]
  • Once checked in, 90% of millennials connect to the hotel WiFi. [1]
  • 58% of family travelers stayed in a hotel on their last trip. [1]
  • On the other hand, 21% stayed in a resort, 17% were hosted by friends/family, and 16% stayed in a vacation rental. [1]
  • In light of the pandemic, 50% of travelers say mask enforcement is their leading factor in deciding where to stay. [1]
  • 24% of family travelers spend most on hotels, 16% on food, 15% on a flight, 10% on tours, 10% of transportation, and 8% on shopping. [1]
  • Fun and entertainment activities in the family travel itinerary include theme parks and attractions (74%), water activities (67%), outdoor activities (55%). [1]
  • Others include water activities dining experiences (40%), Museum visits (38%), educational experiences (28%), and guided tours (26%). [1]
  • 55% of global travelers say they are determined to make effective travel choices, but face multiple barriers when trying to actualize this. [1]
  • 51% of US travelers who decide to go on a trip spend up to seven days conducting research. [1]
  • Additionally, 70% of global travelers are more likely to book an eco friendly accommodation, whether they are looking for a sustainable stay or not. [1]
  • More importantly, according to Google data, flights and hotels are booked in advance of 12 weeks. [1]
  • Travelers who book their activities ahead spend 81% more on transportation and 47% more on accommodation. [1]
  • Meanwhile, 48% of experience bookings happen when visitors arrive at their destination. [1]
  • On the other hand, according to another Deloitte US Travel and Hospitality Outlook report, US hotel gross bookings revenue in 2017 was $185 billion. [1]
  • In 2017, smartphones accounted for 43% of the total travel. [1]
  • Besides, they accounted for nearly 23% of all logistics. [1]
  • Interestingly, 25% of hospitality and leisure CEOs think AI will significantly impact the way they operate in the next five years. [1]
  • Moreover, 70% of millennials are likely to book holiday accommodation using a tech amenity like mobile payments, Smart TVs, or keyless entry. [1]
  • Interestingly, hotels that are using virtual tours are getting up to a 135% increase in online revenue. [1]
  • Or “half” in the 50% sense, where if he’d meant 51 percent, he’d have said 51 percent?. [5]
  • In 2020, international travelers spent $83 billion compared to $233 billion in 2019, a loss of 64%. [5]
  • In 2019, domestic travel spending grew 4.4% (for leisure grew 5.1%, for business grew 2.8%). [5]
  • Americans spend an average of $33 per day on food when on a domestic vacation, about 80% of which is spent in restaurants. [5]
  • Americans spend an average of $35 per day on food when on an international vacation, about 90% of which is spent in restaurants. [5]
  • 36% of travelers rated travel as an important spending priority. [5]
  • 36%oftravelersratedtravelasanimportantspendingpriority. [5]
  • 2.7% of the nation’s gross domestic product attributed to travel and tourism. [5]
  • 2.7%ofthenation’sgrossdomesticproductattributedtotravelandtourism. [5]
  • 56% of travelers aged 2534, spend $500 $1500 for a one week trip, excluding airfare. [5]
  • 56%oftravelersaged2534,spend$500. [5]
  • 26% of American domestic travel expenses go towards food services, 20% towards public transportation, 20% towards lodging, 17% towards auto transportation, 10% towards recreation/amusement and 7% towards retail. [5]
  • Travelerswhobooktheiractivitiesaheadoftheirtripspend47%moreonlodgingthanthosewhowaittobook. [5]
  • Lodging costs are about 26% of total travel expenditures for domestic trips, and 21% for international trips. [5]
  • Lodgingcostsareabout26%oftotaltravelexpendituresfordomestictrips,and21%forinternationaltrips. [5]
  • On average, excluding airfare, 30% travelers aged 5564 spend $1500$2500 on a one. [5]
  • Onaverage,excludingairfare,30%travelersaged5564spend$1500$2500onaone. [5]
  • Transportationcostsmakeup54.3%ofinternationaltripexpendituresand39.1%ondomestictrips. [5]
  • Morethan25%oftravelcostsgotowardfoodfordomestictraveland16.2%forinternationaltravelMorethan25%oftravelcostsgotowardfoodfordomestictraveland16.2%forinternationaltravel. [5]
  • The typical vacationing U.S. family spends about 44% of their travel funds getting to, from, and around their destinations. [5]
  • ThetypicalvacationingU.S.familyspendsabout44%oftheirtravelfundsgettingto,from,andaroundtheirdestinations. [5]
  • The average traveler spends about 9% of their vacation budget on entertainment. [5]
  • Theaveragetravelerspendsabout9%oftheirvacationbudgetonentertainment. [5]
  • 65.3% of Americans say that leisure travel is somewhat of a budget priority for them. [5]
  • 65.3%ofAmericanssaythatleisuretravelissomewhatofabudgetpriorityforthem. [5]
  • 47% of millennials say cost is a barrier for why they won’t travel. [5]
  • 47%ofmillennialssaycostisabarrierforwhytheywon’ttravel. [5]
  • 24% of solo travelers spend more than $1,500 for one week of vacation. [5]
  • 24% of solo travelers spend more than $1,500 for one week of vacation. [5]
  • 42% of Americans paid lodging costs for domestic travel vs. 60% for international travel, as domestic travelers often stay with family and friends. [5]
  • Managers saved an average of 15% per trip, $572 per year and took an average of 5 trips per year. [5]
  • Managerssavedanaverageof15%pertrip,$572peryearandtookanaverageof5tripsperyear. [5]
  • Directors saved an average of 12% per trip, $684 per year and took an average of 6 trips per year. [5]
  • Directorssavedanaverageof12%pertrip,$684peryearandtookanaverageof6tripsperyear. [5]
  • Vice Presidents saved an average of 11% per trip, $651 per year and took an average of 6 trips per year. [5]
  • VicePresidentssavedanaverageof11%pertrip,$651peryearandtookanaverageof6tripsperyear. [5]
  • CXOs saved an average of 9% per trip, $1,081 per year, and took an average of 8 trips per year. [5]
  • CXOssavedanaverageof9%pertrip,$1,081peryear,andtookanaverageof8tripsperyear. [5]
  • 26% of Americans will use their rewards points or miles to fund their next vacation. [5]
  • 58% of business travelers say they are traveling in the summer of 2021 for work 77% of US adults have stayed in a hotel or resort, 65% have flown and 27% have taken a cruise. [5]
  • 51% of business travelers said they traveled for business at least four times a year pre pandemic compared to 31% during the pandemic 34% of business travelers said they haven’t traveled at all since the pandemic started. [5]
  • Millennials are 13% more likely to travel to a destination with cultural or historical significance 20% of all travelers are Millennials, and they take an average 7.4 trips per year. [5]
  • 40% of Millennial travelers will take a vacation with their friends in the next year. [5]
  • 62% of Millennial parents are traveling with kids under the age of 5. [5]
  • Roughly 35% of Millennial travelers prefer upscale and luxury hotels/resorts 25% of families went on a family vacation that was 1 3 nights in duration. [5]
  • Travelers in the South are more likely to be making plans for a family trip this year (62%) than travelers in the Northeast (35%). [5]
  • 68% of family travelers will embark on a summer getaway, while 45% are making plans to travel as a family this spring. [5]
  • 80% of families take a vacation during summer. [5]
  • 42% of families take a spring break vacation. [5]
  • 24% of families have traveled internationally with their children for multiple days. [5]
  • 43% of solo travelers travel three or more times in a year. [5]
  • 46% of women traveling solo said they travel alone for freedom, independence, and the chance to do what they want, when they want. [5]
  • 72% of American women are taking solo vacations. [5]
  • Baby Boomers expect to take 4 5 lesiure trips in 2019 50% of solo travelers have a university or college degree or diploma. [5]
  • 96% of people ages 25 34 are likely to travel independently. [5]
  • 19% of people ages 2534 have been or are likely to go on a cruise, 9% of ages 35 44 and 41% of ages 65+. [5]
  • 54% of people ages 35 44 take vacation for adventure. [5]
  • 79% of Americans would consider taking a long distance international trip during winter 58% of Millennials would travel solo and 26% already have. [5]
  • 26% of Millennial women have traveled solo before and 27% have not but would consider doing so in the future 49% of millennial’s take last minute vacations. [5]
  • 58% of millennials prefer to travel with friends 50% of families who had paid vacation time did not use all of their vacation days in 2016. [5]
  • 21% of families have taken their children to an all inclusive resort for vacation, 68% on a family road trip, and 68% on a beach vacation Women book tours and activities 67% of the time. [5]
  • Women are over 10% more likely to take out loans for the sake of taking a vacation Of people who traveled in 2016, 24% were solo travelers, 47% were adults, and 29% were adults with children. [5]
  • 28% of low income travelers used a train on their last trip 30% of people ages 55+ take a cruise for their vacation. [5]
  • Travelers with high incomes are more likely to have taken many different types of trips adventure travel (33%), music event (31%), other festival (30%), cruise (27%), and skiing/snowboarding (20%). [5]
  • Low income travelers are more likely to have traveled independently (38%) compared to middle (31%) and high income (31%). [5]
  • 35% of solo travelers have post. [5]
  • 65% of leisure travelers did not travel internationally in 2020. [5]
  • 26% of travelers globally, 30% of US travelers, say they will only travel to destinations that require visitors to be vaccinated before travel. [5]
  • 64% of people who plan to travel in 2021, plan to take 2+ domestic trips 60% of people who plan to travel in 2021, plan to take local trips. [5]
  • In the first week of January, nearly 70% of hotel clickers on Tripadvisor were booking domestic trips. [5]
  • Globally, 74% of travelers plan to take at least one domestic trip, and 45% plan at least 2 domestic trips, in 2021. [5]
  • 34% of US travelers are planning at least three domestic trips in 2021. [5]
  • 56% of Americans have taken a staycation recently . [5]
  • searches for “staycation” have jumped 45% YoY. [5]
  • Top destinations in 2019 were predicted to be The Turkish Riviera, Egypt, The Peloponnese, Matera, Perth, The Scottish Highlands, St Barths, Arles, Valle de Guadalupe and New Orleans. [5]
  • Most popular 2019 destinations for American travelers are Florida (17%), California (11%). [5]
  • (5%), Texas (5%), and Las Vegas (5%). [5]
  • Top 2019 international destinations include Europe (41%), the Caribbean (20%), and Asia and the Middle East (11%). [5]
  • Iceland welcomed 2.2 million foreign travelers in 2017, with 32.9% of arrivals being in the winter months. [5]
  • 38% of Millennial travelers are likely to visit a major metropolitan city in the next year. [5]
  • 50% of Americans, 89% of Indian people, and 69% of French people have traveled to at least one country of their ancestry. [5]
  • 40% of Millennial travelers are likely to visit a beach resort in the next year. [5]
  • Traveling to Mexico has dropped from 22% in 2017 to 9% for 2018 Travel to the United Kingdom has dropped from 15% in 2017 to 6% for 2018. [5]
  • Travel to Canada has dropped from 17% in 2017 to 4% for 2018 7% of millennials, 3% of Gen X and 6% of Baby Boomers expect to travel only to international destinations. [5]
  • 42% of Millennials, 51% of Gen X, and 51% of Baby Boomers expect to travel only to domestic destinations 51% of millennials, 46% of Gen X and 43% of Baby Boomers expect to travel to both domestic and international destinations. [5]
  • 75% of people travel within the U.S. and farther than a bordering state. [5]
  • 39.8% of people travel internationally. [5]
  • 39.5% of people travel within their home state. [5]
  • 33.1% of people travel to a bordering state. [5]
  • 43% of families have traveled to a National Park with their children for family vacations. [5]
  • Road trips represented 22% of vacations taken by American travelers in 2016. [5]
  • 53% of traveling families expect to pack up their cars for a road trip this year 57% of global travelers take a beach vacation. [5]
  • 56% of global travelers choose a destination to explore city history 52% of global travelers go on vacation to visit family/friends. [5]
  • 26% of global travelers go on vacation to attend an event or festival. [5]
  • 25% of U.S. destination selectors say they actively research new trips at least once a month. [5]
  • 74% of travelers say they will spend more time choosing a destination this year in 2021. [5]
  • (81%)Has always treated me well (80%) Is reliable or dependable (85%). [5]
  • Has good customer service and is responsive to problems (84%) Protects customers’ data, privacy and security (83%). [5]
  • They have a good safety record (83%). [5]
  • They make me feel secure and safe (83%) Consistently delivers on what they promise (82%). [5]
  • Is a good value for the price (82%). [5]
  • Treats customers well , even in tough times (82%). [5]
  • They regularly clean and sanitize (81%). [5]
  • Has always treated me well (80%). [5]
  • (85%)They had a data breach and your personal information was compromised (85%)They are known for not being reliable (84%)They do not regularly clean or sanitize (84%). [5]
  • They mistreat passengers’ luggage or personal possessions (86%). [5]
  • You had a bad experience with them or their customer service (85%). [5]
  • They do not follow clear safety precautions (85%). [5]
  • They had a data breach and your personal information was compromised (85%). [5]
  • They are known for not being reliable (84%). [5]
  • They do not regularly clean or sanitize (84%). [5]
  • 35% of millennials say they have lost trust in a travel or hospitality brand and, as a result, will never use that brand again. [5]
  • Business travelers (61%) and wealthier Americans (57%). [5]
  • This is higher than the average among adult travelers (44%). [5]
  • 65% of US adults say they would stop purchasing from a travel brand if it did not follow safety precautions, 62% would stop purchasing if a company failed to regularly clean. [5]
  • 47% of US adults say they tend to trust travel and hospitality companies by default, only losing trust if the company does something bad. [5]
  • 32% of US adults say travel and hospitality companies have to earn their trust. [5]
  • 57% of all US adults say trust is a major factor in deciding on travel brands. [5]
  • Trust is even more important to consumers who are members of airline and hotel rewards programs (64%) and business travelers (64%). [5]
  • U.S.residentslogged463.9millionperson‑tripsforbusinesspurposes,with38%formeetingsandevents. [5]
  • 37% of Millennials have had their holiday destination influenced by social media and 34% have booked a holiday because of content seen on social media. [5]
  • Leisure travelers ages 18–34 are 2.4x more likely than those ages 35 and over to discover travel destinations via mobile. [5]
  • 89% of Millennials plan travel activities based on content posted by their peers online. [5]
  • 31% of Millennials said that posting holiday pics online is just as important as the holiday itself, and 29% wouldn’t choose a holiday destination if they were not able to post on social media while there. [5]
  • 40% of travelers post activity/attraction reviews on social media after returning home. [5]
  • 42% of Millennials stress about taking the perfect photo for social media during vacation. [5]
  • In 2017, historical and heritage tours jumped 125% in popularity, sunset cruises increased 86% and private day tours increased 79%. [5]
  • Regarding traveler spend, food experiences grew most at 61%. [5]
  • 35% of travelers take vacations to try local delicacies. [5]
  • 35%oftravelerstakevacationstotrylocaldelicacies. [5]
  • 59% of solo travelers said the reason they travel alone is because they want to see more of the world and they’re not willing to wait for others. [5]
  • 59%ofsolotravelerssaidthereasontheytravelaloneisbecausetheywanttoseemoreoftheworldandthey’renotwillingtowaitforothers. [5]
  • 45% of solo travelers like the freedom to do what they want when they want while traveling. [5]
  • 45%ofsolotravelerslikethefreedomtodowhattheywantwhentheywantwhiletraveling. [5]
  • 56% of global travelers agree traveling has taught them invaluable life skills. [5]
  • 56%ofglobaltravelersagreetravelinghastaughttheminvaluablelifeskills. [5]
  • 34%ofyoungermillennialstraveltofindmoreexcitementinlife34%ofyoungermillennialstraveltofindmoreexcitementinlife. [5]
  • 46%offamilieshavetakentheirchildrenontripsforfamilyreunions(NYU). [5]
  • 46%offamilieshavetakentheirchildrenontripsforfamilyreunions. [5]
  • 95% of family travelers said their priority was keeping their families entertained and happy. [5]
  • 95%offamilytravelerssaidtheirprioritywaskeepingtheirfamiliesentertainedandhappy. [5]
  • 49% of families said their main priority when they take a family vacation is to visit new places and explore together, 42% to relax and unwind together, and 6% to be active and outdoors together. [5]
  • 49%offamiliessaidtheirmainprioritywhentheytakeafamilyvacationistovisitnewplacesandexploretogether,42%torelaxandunwindtogether,and6%tobeactiveandoutdoorstogether. [5]
  • 59%ofpre. [5]
  • 73%oftravelersuseonlinesourceswhendecidingontheirdestination73%oftravelersuseonlinesourceswhendecidingontheirdestination. [5]
  • 77% of families said that “best value/price for our budget” was the most important factor when deciding where to stay on vacation. [5]
  • 77%offamiliessaidthat“bestvalue/priceforourbudget”wasthemostimportantfactorwhendecidingwheretostayonvacation. [5]
  • 28% of Millennials trust social media about travel providers over magazines, television and Google and TripAdvisor reviews. [5]
  • 25%offamilieshadusedatravelagentand75%hadn’tfortheirfamilyvacationsinthepastfiveyears25%offamilieshadusedatravelagentand75%hadn’tfortheirfamilyvacationsinthepastfiveyears. [5]
  • 59% of families said travel websites were resources they used for information or inspirations for where to go and what to do, 10% said instagram,. [5]
  • 56% of solo travelers said the top factor they look for in a destination is safety. [5]
  • 56%ofsolotravelerssaidthetopfactortheylookforinadestinationissafety. [5]
  • More than 40% of business trips in the past year have included a leisure portion added on. [5]
  • 64% of Millennials prefer booking on travel websites for hotels, 47% prefer booking through specific hotel, resort and airline websites, and 24% prefer to book through travel agents. [5]
  • 64%ofMillennialspreferbookingontravelwebsitesforhotels,47%preferbookingthroughspecifichotel,resortandairlinewebsites,and24%prefertobookthroughtravelagents. [5]
  • 79% of travelers who use a smartphone complete a booking after researching on their smartphones. [5]
  • 79%oftravelerswhouseasmartphonecompleteabookingafterresearchingontheirsmartphones. [5]
  • 65%ofhotelbookingsweremadeonthesamedayasresearchingonasmartphone65%ofhotelbookingsweremadeonthesamedayasresearchingonasmartphone. [5]
  • 67% of high income travelers said they would rather spend their vacation money on activities than a nicer hotel room. [5]
  • 65% of travelers visited art/history museums, 59% aquariums, 56% science museums, 55% theme parks, and 55% zoos in 2017. [5]
  • 65% of travelers visited art/history museums, 59% aquariums, 56% science museums, 55% theme parks, and 55% zoos in 2017. [5]
  • 34%ofthosewhotravelwanttovisitaworldfamousthemepark(Booking.com). [5]
  • 34% of those who travel want to visit a world famous theme park. [5]
  • 54%oftravelersgoshoppingduringtheirsummervacation,49%visithistoricalsights,49%goswimmingordowatersports,46%gotoaparkornationalpark,and46%goonsightseeingtours(StatisticBrain). [5]
  • 54%oftravelersgoshoppingduringtheirsummervacation,49%visithistoricalsights,49%goswimmingordowatersports,46%gotoaparkornationalpark,and46%goonsightseeingtours. [5]
  • 73%oftravelerswithchildrenhavetakentheirchildrentothemeparksonvacation73%oftravelerswithchildrenhavetakentheirchildrentothemeparksonvacation. [5]
  • 21% of travelers who use social media for inspiration when researching trips are looking for info on attractions. [5]
  • Sunset cruise excursions have gone up by 89% in bookings since 2017. [5]
  • Sunsetcruiseexcursionshavegoneupby89%inbookingssince2017. [5]
  • Snorkeling activities have gone up by 64% since last year. [5]
  • Snorkelingactivitieshavegoneupby64%sincelastyear. [5]
  • Sailing trips have gone up by 55% within the last year. [5]
  • Sailingtripshavegoneupby55%withinthelastyear. [5]
  • Since 2017, catamaran cruises have gone up by 51%. [5]
  • Since2017,catamarancruiseshavegoneupby51%. [5]
  • Kayaking and canoeing experiences have gone up by 49% since last year. [5]
  • Kayakingandcanoeingexperienceshavegoneupby49%sincelastyear. [5]
  • 33%oftravelerswillvisitaspaorreceivebeautytreatments33%oftravelerswillvisitaspaorreceivebeautytreatments. [5]
  • 15% of travelers will attend meditation/mindfulness retreats. [5]
  • 15%oftravelerswillattendmeditation/mindfulnessretreats. [5]
  • 73%oftravelersaged2534,traveltoseethetopsights73%oftravelersaged25. [5]
  • 50% of travelers aged 25 34, go to museums while on vacation. [5]
  • 50%oftravelersaged25. [5]
  • Travelactivitiesaccountfor8%ofU.S.travelgrossbookingsandthesegmentcomesinthirdbysizebehindhotelsandflights. [5]
  • 35% of travelers have used mobile phones to book a tour or activity while already at a vacation destination. [5]
  • 50% of activity bookings are made less than eight days before consumption. [5]
  • 85% of consumers use their phones to book travel activities, including restaurant reservations and sightseeing tours. [5]
  • 57% of online tour and activity bookings were carried out via mobile in 2018 but 73% of revenue was from desktop. [5]
  • It’s predicted that the overall tours and activities segment will grow to $183 billion. [5]
  • It’spredictedthattheoveralltoursandactivitiessegmentwillgrowto$183billion. [5]
  • In March 2020, international visitations were down 96% compared to March 2019 as a result of pandemic lockdowns on travel. [5]
  • In the year 2020, international travel to the US fell by 76% compared to 2019. [5]
  • Prior to the pandemic, direct travel jobs accounted for 6% of the workforce and total travel supported jobs accounted for 11%. [5]
  • In 2020, direct travel jobs accounted for 35% of jobs lost and total travel supported jobs accounted for 65% of jobs lost. [5]
  • 62% of travel and hospitality companies offer email support, 46% have Twitter profiles. [5]
  • Only 12% of travel companies are responsive via both email and social support From the travel and hospitality companies that offer support, 70% of emails and 46% of Twitter direct messages are never answered. [5]
  • Only 11% of travel and hospitality companies show empathy in email responses and 26% don’t show any empathy on social media support. [5]
  • 65% of Americans are look forward to traveling again, both internationally and domestically, after COVID 19 restrictions are lifted. [5]
  • 56% of those surveyed said they feel comfortable spending just as much on a trip as they would have before COVID. [5]
  • Post COVID travel priorities include hotel safety protocols (76%) close proximity to home (23%) and the number of COVID 19 cases in a destination (63%). [5]
  • Once COID 19 restrictions are lifted, 61% of Americans will plan their first trip to visit family and friends. [5]
  • 72% of Americans did not take a 2020 summer vacation due to. [5]
  • A third of Americans (50% of parent with children under 18). [5]
  • 36% of working Americans who took no paid time off in the summer of 2020 reported it was because they had nowhere to travel to. [5]
  • Most families own or lease the vehicles they use for road trips, but about 2% rent a car or truck on vacation and spend an average of $1,223. [5]
  • Despite their cultural prominence, only 0.5% of Americans travel via RV Travel website cart abandonment rates are 81.6% which is higher than the overall average of 76.8%. [5]
  • Booking abandonment rates on hotel websites are 78.3%, with the most common reasons around research and price comparison. [5]
  • Only about 10% of Americans buy a plane ticket in a given quarter. [5]
  • 66% of bookings were made through supplier websites/mobile apps, and 34% through OTAs. [5]
  • 66%ofbookingsweremadethroughsupplierwebsites/mobileapps,and34%throughOTAs90%oftravelersnowhaveappstomaketheirlifeeasier. [5]
  • whenattheirdestinationwithmaps,airlines,weatherandsocialmedia90%oftravelersnowhaveappstomaketheirlifeeasierwhenattheirdestinationwithmaps,airlines,weatherandsocialmedia. [5]
  • 55% of global travelers report being more determined to make sustainable travel choices than they were a year ago. [5]
  • 55%ofglobaltravelersreportbeingmoredeterminedtomakesustainabletravelchoicesthantheywereayearago73%ofglobaltravelersintendtostayatleastonceinaneco. [5]
  • 73%ofglobaltravelersintendtostayatleastonceinaneco. [5]
  • Morethan60%oftravelerswouldconsideranimpulsetripbasedonagoodhotelorflightdeal. [5]
  • Booking.com found that 80% of customers prefer mobile booking to get the information that they need. [5]
  • For those going abroad, 31% have booked their 2019 trips by September of 2018 72% of all mobile bookings made by travelers happened within a 48 hour window prior to booking. [5]
  • 38% of all mobile bookings are made on the same day or two days before a trip. [5]
  • 53% of all mobile bookings are made within a week of a trip Only 19% of all mobile bookings are made more than a month in advance. [5]
  • 32% of solo travelers start planning 6 months before departure. [5]
  • 33% of solo travelers start planning 3 months or less before departure. [5]
  • 40% of global travelers choose to stay in eco friendly places to help reduce environmental impact, 34% to have a locally relevant experience, and 33% to feel good about an accommodation choice. [5]
  • About 6% of families travel by train, bus or ship on vacation. [5]
  • 61% of families stay in a hotel while on vacation with children and 22% stay in a resort. [5]
  • 37% of travelers go on road trips on Independence Day, 29% on Memorial Day, and 27% on Labor Day. [5]
  • Airbnb had 80 million bookings by guests in 26% of ages 18 34 used a train during their vacation 88% of travelers have already selected their domestic travel destination for 2019. [5]
  • More Millennial’s than Baby Boomers will use all of their vacation time (77% versus 62%). [5]
  • Millennial’s are more likely to bring work with them on trips than Baby Boomers (78% versus 59%). [5]
  • Millennial’saremorelikelytobringworkwiththemontripsthanBabyBoomers(78%versus59%)82%ofmillennialsconsidertravelreviewsimportant(InternetMarketingInc.). [5]
  • The proportion of mobile bookings increased between 2017 and 2018, from 51.5% to 56.7%. [5]
  • Theproportionofmobilebookingsincreasedbetween2017and2018,from51.5%to56.7%51%ofUStravelerssaidthatoncetheydecidedtogoonatrip,theywouldspendlessthanoneweekresearchingflights(FacebookIQ). [5]
  • 51%ofUStravelerssaidthatoncetheydecidedtogoonatrip,theywouldspendlessthanoneweekresearchingflights. [5]
  • 54% of family travelers prefer taking a plane for transportation to their destination and 47% prefer cars 60% of family travelers prefer hotels for accommodation, 21% prefer resorts, and 17% prefer to stay with family and friends. [5]
  • 48% of experiences are booked once travelers arrive at their destination. [5]
  • 48%ofexperiencesarebookedoncetravelersarriveattheirdestination. [5]
  • Online will account for the lion’s share of travel sales at 52%, with mobile sales representing a quarter of all travel bookings. [5]
  • Onlinewillaccountforthelion’sshareoftravelsalesat52%,withmobilesalesrepresentingaquarterofalltravelbookings. [5]
  • 74%ofconsumerssayexperiencingthingsintherealworldwasapriorityforthemin2019,withBabyBoomersbeingthemostexperientialandGenZbeinglesssoby15%. [5]
  • 43% of global consumers say they prioritize experiences over things, while 78% value real world experiences in 2019. [5]
  • 43%ofglobalconsumerssaytheyprioritizeexperiencesoverthings,while78%valuerealworldexperiencesin2019. [5]
  • Where the average employee is taking 17.2 days of vacation, 47% of that time just eight days is used for travel. [5]
  • 23% of employees said they used none of their time off to travel. [5]
  • 84% of employees say it is important to them they use their time off to travel. [5]
  • 48% of Americans don’t use a majority of their vacation time for travel. [5]
  • Mega travelers are happier with how they spend their paid time off compared to homebodies (76% to 48%). [5]
  • 57% of mega travelers reported being happy with their job compared to 46% of homebodies. [5]
  • 52% of mega travelers reported receiving a promotion in the last two years compared with 44% of Americans who use some or little to none of their time to travel. [5]
  • Employees who used little to none of their vacation time for travel were 5% less likely than those who use all or most of their vacation time for travel to report a raise or bonus in the last three years (81% to 86%). [5]
  • Whether it’s deep discounts or cash back travel rewards of up to 50% on hotel bookings, car rentals, theme park tickets and more, Access has the platform you need to offer your travelers unparalleled worldwide value. [5]
  • Mobile Marketing Emergency 49% of direct online bookings are now on mobile, compared to 31% in 2016. [6]
  • Kissmetrics completed a study that found 47% of consumers expect a web page to load in 2 seconds or less and 40% of people abandon a website that takes more than 3 seconds to load. [6]
  • On top of that, Kissmetrics found that a 1 second delay in page response time could result in a 7% reduction in conversions. [6]
  • In the U.S., 43% of business trips are “bleisure,” according to Expedia Media Solutions people extending their business trips to have some personal experiences in that location. [6]
  • 59% of travelers begin researching their next trip between one and three months before departure, says TripAdvisor. [6]
  • Onsite Activity Bookings Data from Phocuswright shows how 38% of tour and activity bookings are happening on the same day or up to two days before the activity. [6]
  • Only 19% of these activities were booked more than a month in advance. [6]
  • Business travel is projected to grow by more than 6% in 2018 according to Deloitte. [6]
  • 81% of travel shoppers will abandon their shopping carts online. [6]
  • The average rate for abandoned baskets across all industries is 77%, but for travel shoppers, it’s 81%. [6]
  • More than 25% of millennials that participate in loyalty programs are very likely to post about a brand in exchange for loyalty points. [6]
  • Net Affinity’s own data shows that 1/5 of all bookings this year were completed on mobile – 20.7%. [7]
  • 87% of these moments happened on mobile. [7]
  • 64% of those travellers watch travel related videos when thinking about going on holiday; 37% watch while choosing a web site to book on. [7]
  • (88% of YouTube travel searches focus on destinations, attractions/points of interest or general travel ideas). [7]
  • According to Google’s statistics, 48% of travel video subscribers follow travel vlogs that tell personal stories. [7]
  • According to the study, hotel bookings on mobile devices increase 67 percent in the U.S. in 2016 compared to the previous year. [10]
  • Bookings on tablets also grew by 30 percent year over year, while desktop bookings increased by only 4 percent – meaning more Americans are making travel decisions on the go. [10]
  • For American travelers, the most popular time for hotel reservations on mobile devices is 48 hours before check in, with 72 percent of all bookings made on mobile devices in this timeframe. [10]
  • Americans also tend to book on tablets on the same day as check in, with 40 percent of all last minute bookings made on tablets, followed by mobile and desktop at 36 percent and 24 percent, respectively. [10]
  • Hotel searches on mobile devices experienced similar growth in 2016, being up 137 percent year over year, 25 percent more than on desktop. [10]
  • Three in five travel companies say they offer customer service via chat, 28% are experimenting with or actively using artificial intelligence and about a quarter are experimenting with or using voice search. [8]
  • 81% of travel respondents considered it very important for brands to provide personalised experiences to their customers. [8]
  • In addition, 84% of respondents said that their firms were planning to invest more in personalisation capabilities in the next three years. [8]
  • The travel industry has the fourth largest search ad spend out of all the verticals we break out, making up 10.9% of total US search spend. [8]
  • That number is even higher for online travel brands such as OTAs, which allocate 73% of their spend to digital. [8]
  • At least 50% of tourism website visits is coming from mobile and, typically, it accounts for about 60. [8]
  • 50% of travel and hospitality companies today are gathering and using real time data; 47% are using automated personalization. [8]
  • 53% of travel and hospitality companies personalize email content and 67% use responsive mobile emails. [8]
  • 61% of travel and hospitality companies are using automated personalization on the web; 56% on mobile devices. [8]
  • Just 18% of executives at travel and hospitality brands said they believe their company is a digitally mature organization. [8]
  • 74% of travelers use social media while traveling. [8]
  • 85% of travelers use mobile devices to book travel activities. [8]
  • 97% of Millennials share photos on social media while traveling, compared to 60% of all travelers. [8]
  • Travel website cart abandonment rates are higher than the overall average of 76.8%, currently standing at 81.6%. [8]
  • Approximately 75% of travel followers likely will “take action on videos they see, either swiping up , sharing with a friend, visiting a website or downloading an app. [8]
  • 52% of Destination Marketing Organizations say that delivering personalized ads and offers in real time is their top challenge. [8]
  • 52% of future travelers have liked a Facebook page related to their destination. [8]
  • 60% of consumers were influenced by consumer generated content when planning travel, whereas the influence of professional brand images was only 19% in 2019. [8]
  • 38% of active Instagrammers head to the app to discover travel photos and videos from influencers, celebrities and brands. [8]
  • ( 50% of usergenerated content galleries on DMO websites don’t include a callto. [8]
  • 80% of DMO Facebook ads send visitors to their website. [8]
  • 84% of millennials and 73% of non millennials are likely or very likely to plan a trip based on someone else’s vacation photos or social media updates. [8]
  • 37% of millennials have had their holiday destination influenced by social media. [8]
  • 34% of millennials have actually booked a holiday because of content seen on social media. [8]
  • 28% of millennials trust social media over magazines, television and Google and TripAdvisor reviews. [8]
  • 43% of millennials won’t go on holiday without checking in, making sure their followers can see their travels. [8]
  • 31% of millennials said that posting holiday pics online is just as important as the holiday itself, and 29% wouldn’t choose a holiday destination if they were not able to post on social media while there. [8]
  • When it comes to destination inspiration, leisure travelers ages 18–34 are 2.4x more likely than those ages 35 and over to discover travel destinations via mobile. [8]
  • ( 40% of UK Millenial travelers say they consider how Instagramable a location is when trip planning. [8]
  • Overall, 60 percent of travelers use social media to showcase their vacation photos. [8]
  • This number rises for Millennials—a whopping 90 percent of young travelers share their vacation photos on social media during their trip. [8]
  • Booking abandonment rates on hotel websites are 78.3%. [8]
  • Visitors to hotel websites that include UGC galleries spend 90% more time on those sites, and luxury hotel brands that source more than half of their posts from user generated content receive 2.6 times higher engagement than brands that don’t. [8]
  • 48% of people are likely to feature the hotel on social media in exchange for a reward. [8]
  • A socialmedia first branding strategy is used by all hotel segments, from international luxury hotel chains (79%) to hotel groups (73%) to independent hotels (52%). [8]
  • Facebook and Instagram are the top social channels for direct response, but independent properties are almost equally enthusiastic about paid search (36%) as Facebook and Instagram (38%). [8]
  • 71% of international luxury hotel chains use YouTube for advertising. [8]
  • 72% of international luxury hotel chains expecting to invest in digital advertising this year, followed by international mid tier chains (69%), hotel groups (65%), and independent properties (53%). [8]
  • Over a third (37%). [8]
  • In Facebook ads, almost half (49%). [8]
  • The next most popular option is to promote special sales and deals, which cover 40% of Facebook CTAs for the hospitality sector. [8]
  • Almost half of all respondents indicate they plan to increase their digital ad spend on Facebook and Instagram specifically (ranging from 62% of international mid tier chains to 45% of inns). [8]
  • Facebook was deemed most effective for targeting new audiences for inns (35%), hotel groups (32%). [8]
  • Twenty nine percent of independent properties felt Facebook excelled most at driving reach and brand awareness; notably, 25% of international luxury hotel chains also identified this as Facebook’s top strength. [8]
  • A substantial number of hotel groups (24%), inns (24%), and international mid tier chains (21%). [8]
  • International luxury (35%) and mid tier (29%). [8]
  • Hotel groups and inns both saw almost equal value in Instagram’s use to target new audiences (23% and 17%, respectively) and to personalize messages and direct offers (22% and 17%). [8]
  • Independent most often use Instagram to drive reach and brand awareness (19%). [8]
  • 55% of tour and activity suppliers do not have a third party reservation system, and of those who don’t, 67% use email or calendar to manage their bookings. [8]
  • Online tour & attraction gross bookings will more than double from 2015 to 2020, growing from 11% in 2016 to 21% in 2020. [8]
  • GetYourGuide mobile transactions represented 40 percent of the 6 million tickets it sold in 2017; they forecast a majority of its bookings will take place on mobile soon. [8]
  • In the second quarter of 2018, TripAdvisor’s non hotel revenue accounted for about 27 percent of the company’s overall business, with tours and activities holding the fastest growth rate among its various products. [8]
  • The activity/tour/experience segment will grow to $183 billion by 2020, and accounts for 10% of global travel revenue. [8]
  • Travelers looking for tours and activities online are aged between 25 and 44 years old, slightly more likely to be female. [8]
  • While 51% of Facebook ads for tour operators drive traffic to the website, a large percentage registered as “Other,” which includes downloads for guides and destination. [8]
  • Travelers who book their activities ahead of their trip spend 81% more on transportation than those who wait to book their destination. [8]
  • 57% of online tour and activity bookings were carried out via mobile in 2018 but 73% of revenue was from desktop. [8]
  • 38% of tour and activity bookings happen up to two days before the day of the activity. [8]
  • Travelers who book their activities ahead of their trip spend 47% more on lodging and 81% more on transportation than those who wait to book in destination. [8]
  • 35 percent of travelers have used mobile phones to book a tour or activity while already in destination for a vacation, with TripAdvisor dominating with just over half of the bookings. [8]
  • Only about 13% of online tours and activities bookings happen with realtime connectivity, according to Trekksoft, largely because much still depends on day of schedules of tour guides and that of attractions. [8]
  • Almost half (48%). [8]
  • In fact, 67% of high income travelers said they would rather spend their money on activities than a nicer hotel room. [8]
  • Guides and operators added 30,000 new experiences to TripAdvisor last year, increasing the number of available experiences, tours, and attractions by 50%. [8]
  • Historical and heritage tours jumped 125 percent in popularity in 2017 for global travelers, while sunset cruises increased 86 percent and private day tours were up 79 percent. [8]
  • Food experiences, though, were the fastest growing category in terms of traveler spend; spending was up 61 percent in 2017, with travelers from Canada, the UK, and Australia leading the way. [8]
  • 42% of British travellers are looking for more action packed trips and rely on social media influencers for inspiration. [8]
  • 89% of millennials plan travel activities based on content posted by their peers online. [8]
  • 21% of travelers who use social media for inspiration when researching trips are looking for info on attractions. [8]
  • 40% of travelers post activity/attraction reviews on social media after returning home. [8]
  • 50% of activity bookings are made less than eight days before consumption. [8]
  • With over 70% of consumers finalizing flight purchases online, this is a no. [8]
  • In 2016, social media teams with less than five people were found in over 60% of the airlines; in 2019, this number is just over 30%. [8]
  • The key reasons for the budget increase were advertising spend (40%) and the acquisition of new tools (34%). [8]
  • Customer service teams are now involved in the social media efforts of 44% of airlines, up from 26% last year. [8]
  • Of the digital ad spend of an travel segment, airlines allocated the most amount of spend (12%). [8]
  • Over 70% of consumers research and finalize flight purchases online. [8]
  • $28.6bn Online Hotel Booking in the US Market Size in 2023 34.3% Online Hotel Booking in the US Market Size Growth in 2023. [9]
  • Hotel room rates are subject to applicable state and local taxes (currently 13%). [11]
  • The hotel and tourism industry typically accounts for about 10% of worldwide GDP. [12]
  • However, in 2020, when the COVID 19 pandemic hit, the hotel industry made up just 5.5% of global GDP. [12]
  • Global hotel revenue hit $198.6B in 2020 after dropping by 46% compared to 2019. [12]
  • 2021 revenue is expected to rebound to roughly $285B in 2021, but full recovery isn’t likely until 2023. [12]
  • However, occupancy dropped to 13.3% in Europe at the beginning of the pandemic. [12]
  • According to Brand Finance, Hilton is the most valuable hotel brand in the world, with a brand value of $7.6B in 2021, although it is the fourth largest in terms of number of hotels, with around 6,000 properties. [12]
  • Independent Hotels Around 40% of US hotels are independent, according to STR in 2019. [12]
  • In 2017 boutique hotels accounted for 3.2% of hotel rooms in the US, but 5.6% of national hotel room revenue. [12]
  • Boutique hotels typically outperform nonboutique hotels in ADR and occupancy; in 2017 boutique hotels saw 6.9% higher occupancy and 64.7% higher ADR compared to non. [12]
  • Additionally, 70% of global travelers are more likely to book an eco friendly accommodation, whether they are looking for a sustainable stay or not. [12]
  • More importantly, according to Google data, flights and hotels are booked in advance of 12 weeks. [12]
  • Travelers who book their activities ahead spend 81% more on transportation and 47% more on accommodation. [12]
  • The most valuable travel and tourism brand in the world, according to Brand Finance’s 2021 list, isn’t an accommodation company or an airline. [12]
  • According to Kalibri Labs, 27% of hotel bookings are made through the property directly, 25% through the hotel’s own website, and 16% through online travel agencies in 2019. [12]
  • The average booking window, or lead time, for hotel bookings in the US is about 25 days, according to Kalibri Labs. [12]
  • A 2021 study by Bloomberg found that 84% of global CEOs planned to spend less on business travel post. [12]
  • Millennials, especially millennial leisure travelers, are slightly less likely to be part of hotel loyalty programs than their older counterparts, according to a 2019 PwC study. [12]
  • Guest Preferences 40% of hotel guests are likely to write a guest review after a positive experience, while 48% of hotel guests are likely to write one after a negative experience, according to Review Trackers. [12]
  • always or often read reviews before booking their accommodations, compared to 72% of travelers who read reviews before booking restaurant reservations or tour tickets. [12]
  • In the 2021 release of Booking.com’s annual Sustainable Travel Report, 61% of travelers reported that the pandemic has inspired them to travel more sustainably. [12]
  • 81% of travelers also stated that they wanted to stay in sustainable accommodations in the next year. [12]
  • In an Expedia survey conducted in 2021, 59% of travelers reported they would spend more to improve the sustainability of their trips. [12]
  • According to a 2014 survey from Hotels.com, about 35% of guests admitted to stealing something from a hotel before. [12]
  • An Expedia study found that in 72% of cases, travelers will choose a hotel with a higher guest review score over one with a brand name or a lower price. [12]
  • For example, guests would pay 35% more for a hotel with a score of 4.4 compared to a hotel with a score of 3.9. [12]
  • As of October 2021, the unemployment rate in the hotel industry was 7.5%, which is higher than the national unemployment rate in the same month of 4.6%. [12]
  • Unemployment in the hotel industry reached a peak in April 2020 at 39.3%. [12]
  • 1% of hospitality industry employees were represented by unions in 2020, and 1.6% of employees were members of unions. [12]
  • Hoteliers spend on average 33% revenue on labour costs. [12]
  • The International Labour Office estimates 55% of the global hotel workforce is female. [12]
  • 29% of those working in the hotel hospitality industry is under 21 years old. [12]
  • 39% of front of house staff leave within the first 90 days. [12]
  • Of the Americans surveyed, 73% intend to take between one and five vacations in the next year!. [13]
  • In fact, 49% of travelers book their trips just 1 3 months in advance!. [13]
  • About 45% of travelers use mobile apps to book their accommodations and tours from their preferred mobile device. [13]
  • Nearly 85% of travelers book activities on their mobile device. [13]
  • About 1 in 3 travelers say that when booking apps are available, they are more likely to use their mobile device in order to complete their booking. [13]
  • About 54% of people use their mobile phones and tablets in order to look for restaurants while they are on vacation. [13]
  • Another 23%of people use travel apps while they are away in order to enhance the overall experience of their trip. [13]

I know you want to use Hotel Reservations Software, thus we made this list of best Hotel Reservations Software. We also wrote about how to learn Hotel Reservations Software and how to install Hotel Reservations Software. Recently we wrote how to uninstall Hotel Reservations Software for newbie users. Don’t forgot to check latest Hotel Reservations statistics of 2023.

Reference


  1. condorferries – https://www.condorferries.co.uk/online-travel-booking-statistics.
  2. financesonline – https://financesonline.com/hospitality-statistics/.
  3. pegs – https://www.pegs.com/blog/important-mobile-booking-stats-for-hotels-in-2018/.
  4. stratosjets – https://www.stratosjets.com/blog/online-travel-statistics/.
  5. hoteltechreport – https://hoteltechreport.com/news/hospitality-statistics.
  6. accessdevelopment – https://blog.accessdevelopment.com/tourism-and-travel-statistics-the-ultimate-collection.
  7. hospitalitynet – https://www.hospitalitynet.org/opinion/4086881.html.
  8. netaffinity – http://blog.netaffinity.com/5-statistics-to-change-the-game-for-hotels-in-2016.
  9. crowdriff – https://crowdriff.com/resources/blog/travel-statistics.
  10. ibisworld – https://www.ibisworld.com/industry-statistics/market-size/online-hotel-booking-united-states/.
  11. travelagentcentral – https://www.travelagentcentral.com/running-your-business/stats-hotel-bookings-mobile-devices-up-67-percent.
  12. cdc – https://www.cdc.gov/nchs/events/2015nchs/hotel.htm.
  13. hotel-online – https://www.hotel-online.com/press_releases/release/what-hospitality-statistics-mean-to-your-hotel-business/.
  14. littlehotelier – https://www.littlehotelier.com/blog/running-your-property/surprising-statistics-around-mobile-bookings-small-hotels/.

In Conclusion

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