Influencer Marketing Platforms Statistics 2024

Are you looking to add Influencer Marketing Platforms to your arsenal of tools? Maybe for your business or personal use only, whatever it is – it’s always a good idea to know more about the most important Influencer Marketing Platforms statistics of 2024.

My team and I scanned the entire web and collected all the most useful Influencer Marketing Platforms stats on this page. You don’t need to check any other resource on the web for any Influencer Marketing Platforms statistics. All are here only 🙂

How much of an impact will Influencer Marketing Platforms have on your day-to-day? or the day-to-day of your business? Should you invest in Influencer Marketing Platforms? We will answer all your Influencer Marketing Platforms related questions here.

Please read the page carefully and don’t miss any word. 🙂

On this page, you’ll learn about the following:

Best Influencer Marketing Platforms Statistics

Best Influencer Marketing Platforms Statistics

☰ Use “CTRL+F” to quickly find statistics. There are total 482 Influencer Marketing Platforms Statistics on this page 🙂

Influencer Marketing Platforms Usage Statistics

In the US adblocking usage is 37% on laptops and 15% on mobile, as consumers are tired of being hammered with pop. ^[0]
In one year only, ad blocking usage increased by 41% at a global level. ^[1]

Influencer Marketing Platforms Market Statistics

65% of influencer marketing budgets will increase in 2020. ^[2]
In 2018, only 39% of marketers planned to grow their influencer marketing budget, suggesting that brand investment in influencer marketing will increase dramatically this year. ^[2]
19% of marketers will spend $1,000 – $10,000 per year on influencer marketing in 2020, while 18% are spending between $100,000 – $500,000 per year. ^[2]
7% of companies plan to invest over a million dollars in influencer marketing in 2020. ^[2]
17% of companies spend over half their marketing budget on influencers. ^[2]
A small but not insignificant percentage of marketers 17% of them plan to spend over half of their entire marketing budget on influencer marketing this year. ^[2]
89% say ROI from influencer marketing is comparable to or better than. ^[2]
However, nearly 90% of all marketers find ROI from influencer marketing comparable to or better than other marketing channels. ^[2]
69% of marketers plan to spend the most money on Instagram for influencer marketing this year. ^[2]
When asked to pick the content formats they find effective for influencer marketing, 78% of marketers chose Instagram posts the #1 choice. ^[2]
61% of marketers agree it’s challenging to find the best influencers for a campaign, suggesting this problem is far from solved. ^[2]
According to Ryan Robinson’s recent blogging statistics , 65% of content marketers say they have a documented content marketing strategy in place , meaning 35% have room to improve. ^[2]
Engagement is by far the most common metric used for measuring influencer marketing success, measured by 75% of marketers for influencer marketing. ^[2]
Influencer marketing related companies grew by 26% in 2021 to 18,900 worldwide. ^[3]
With 79% of marketers considering Instagram as an integral part of their campaigns, it’s no wonder that even in 2024, it’s still a worthwhile source of leads. ^[3]
93% of marketers have used influencer marketing in their campaigns, and it’s now considered as a key advertising strategy. ^[3]
60% of marketers shared that influencer generated content performs better and drives more engagement compared to branded posts. ^[3]
Since our 2020 survey, the percentage of brands that have a separate budget for content marketing has increased by 4% to 59%. ^[3]
Given how HubSpot reports that 70% of brands use content marketing, this number seems a bit low, though it’s possible that the difference just means that some brands don’t separate their marketing budget into different types of marketing. ^[3]
A staggering 90% of respondents to our influencer marketing survey indicated that they believe influencer marketing to be effective. ^[3]
Unexpectedly, 30% of firms don’t measure their influencer marketing ROI. ^[3]
That’s why 42.3%% of brands believe that conversions and sales are the most important metrics of influencer marketing campaign success. ^[3]
Instagram is the network of choice for influencer marketing campaigns, with 79% of brands considering it the most important platform for them. ^[3]
Nearly two thirds (68%). ^[3]
When asked to provide reasons for their participation in this form of marketing, nearly 70% admitted that their main inspiration was to earn some money. ^[3]
Micro influencers perform the bulk of successful influencer marketing (at least 90% of it). ^[3]
45% of our survey respondents have been using TikTok for their influencer marketing campaigns. ^[3]
In the BigCommerce Influencer Marketing Survey, 89%% of the respondents believed that the ROI from influencer marketing is better than other marketing channels. ^[3]
While 77% intend to include it in their marketing mix,5% expect to devote half or more of their marketing budget to influencer marketing. ^[3]
Indeed, an additional 28% intend to allocate 30 40% of their total marketing spend to influencer marketing. ^[3]
YouTube influencer marketing spendingreached an estimated 6.6 billion U.S. dollars worldwide, up from 5.5 billion the previous year. ^[4]
In 2020, nearly all (>90%). ^[5]
According to a study by MediaKix, 17% of companies devoted more than half of their marketing budget to influencer marketing in 2019. ^[5]
According to a 2019 influencer marketing global survey, 74% would spend between $1 $629 on purchases recommended by influencers. ^[5]
According to the 2021 state of influencer marketing survey from Influencer Marketing Hub. ^[5]
The State of Influencer Marketing 2020 found that 66% of marketers plan to increase their influencer marketing budgets, this area of marketing is becoming the fastest growing channel for brands, beating organic search, paid search and email marketing. ^[0]
57% of Fashion and Beauty Companies Engage in Influencer Marketing Fashion and beauty are industries that rely heavily on influencer marketing, as organic growth for brands has become more challenging without advertising and amplification. ^[0]
In this sector, 57% of companies now use influencers as part of their marketing mix, while 21% are planning to add this to their strategy in the coming year. ^[0]
Many budgets for influencer marketing are on the rise, with 19% of marketers expected to invest an average of followed by 18% spending $100,000 to $500,000 in multifaceted campaigns. ^[0]
Fewer than one third of marketers have been using influencer marketing for over three years, 20.9 percent have only been using it for less than a year, and just a handful have never used it. ^[6]
Nearly all marketers – or 90 percent to be exact – believe influencer marketing to be an effective form of marketing. ^[6]
This is so much so that three quarters of marketers say they will be allocating a dedicated budget for their influencer marketing activities, and up to 62 percent even plan on increasing their expenditure. ^[6]
Not just that – influencer and paid content are expected to make up 20 percent of digital marketers’ and agencies’ ad budgets. ^[6]
Considering that brands’ total influencer marketing expenditure in 2019 was $8 billion, that means that the influencer marketing industry is expected to increase by 87.5 percent in as little as three years. ^[6]
As many as 93 percent of marketers and agency professionals plan to use regular Instagram posts as part of their influencer marketing strategy in 2021. ^[6]
This is followed by Instagram Stories, which 83 percent of marketers plan to use. ^[6]
This marks a massive jump from 2020, during which just a meager 16 percent of marketers used the platform for influencer marketing. ^[6]
But if you need further convincing of just how it’s becoming part and parcel of marketing strategies, here’s another statistic 71 percent of marketers say they are going to increase their influencer marketing budgets in 2021. ^[6]
In fact, as many as 11 percent of marketers say they plan to spend at least 40 percent of their total marketing budget on influencer marketing – a slight increase from nine percent in 2020. ^[6]
Most marketers intend to spend between 10 and 20 percent. ^[6]
The majority of brands spend under $10,000 a year on influencer marketing, while 8.6 percent spend over half a million. ^[6]
86 percent of marketers place raising brand awareness as one of their top three objectives of influencer marketing campaigns. ^[6]
When it comes to measuring the success of influencer marketing, reach and engagement are considered to be the most important metrics, with at least 80 percent of marketers using these metrics to determine how successful an influencer marketing campaign is. ^[6]
Interestingly, just 16 percent of marketers list direct sales as a success metric. ^[6]
Here’s a summary of the Influencer marketing statistics you need to know in 2024 Ninety three percent of marketers use influencer marketing as part of their marketing strategy. ^[6]
93 percent of marketers use Instagram for influencer marketing, making it the most popular social media channel for influencer marketing. ^[6]
71 percent of marketers say they will be increasing their influencer marketing budgets in 2021. ^[6]
Brand awareness is one of the top three influencer marketing objectives for 86 percent of marketers. ^[6]
The value of influencer marketing lies in the fact that 61% of consumers trust influencers’ recommendations—more than the 38% who trust branded branded social media content. ^[7]
The majority (77%) of marketers say micro influencers top their list of ideal influencers, shortly followed by macro influencers (64%). ^[7]
As a result, influencer marketing on Instagram grew by 48% in one year. ^[7]
Now, 68% of businesses rely on Facebook’s influencer marketing potential, down 13% from last year. ^[7]
Online advertising still leads the way in terms of ROI, followed closely by Instagram and YouTube, with 18% of marketers saying the social media channels are highly effective. ^[7]
It’s why 60% agree that influencer marketing has a higher ROI than traditional advertising. ^[7]
By 2024, it’s estimated that 72.5% of marketers plan to increase their influencer marketing budgets over the coming year. ^[7]
The surge in influencer marketing budgets means brands will spend an estimated $4.62 billion per year on influencer. ^[7]
If you’re unsure how much of a slice you want to take from that pie, set your influencer marketing budget at 10% of all planned marketing spend. ^[7]
Despite gloom and doom, Facebook remainsthe most used platform by marketersworldwide (93%). ^[8]
Based on projections,over 50% of marketersgot on board with LinkedIn in 2021 16.2% of LinkedIn usersuse. ^[8]
“#DigitalMarketing” (47%) is the most popular marketing hashtag among #ContentMarketing Tweets, followed by “#SEO” (40%) and “#marketing” (37%). ^[8]
In Q1 2021, marketersspent 60% moreon Facebook and Instagram ads versus Q1 2020. ^[8]
Retargeting ads are the most used among marketers, with77% of B2B and B2C. ^[8]
Influencer Marketing Hub had 90% of survey respondents say they believe influencer marketing to be an effective form of marketing. ^[9]
Two in three brands (67%). ^[9]
Be sure to use omnichannel strategies in your influencer marketing campaign as it’s reported to achieve 91% greater customer retention year over year compared to those who don’t. ^[9]
Beyond Facebook and YouTube, influencer marketing statistics shows the most popular combinations of social media reciprocity are They are less likely to use Pinterest (49%). ^[9]
And 83% of marketers agree that authenticity is at the forefront of influencer marketing, and UGC continues to reign supreme over your average business post. ^[9]
Influencer Marketing Hub notes that 75% brands they surveyed use influencer marketing, and 43% plan to increase their budgets. ^[9]
When surveyed, 75% of marketing teams said finding the right influencers for their campaigns is a HUGE pain point. ^[9]
It’s also true that 17% of marketing teams have a hard time looping emerging platforms into their campaigns. ^[9]
Influencer generated posts consistently outperform branded posts, according to 60% of marketers. ^[10]
Nearly 40% of B2B marketers plan to use influencer marketing more in the future. ^[10]
An additional 20% of marketers said that they would keep their 2020 influencer marketing budget intact for the new year. ^[10]
Over 80% of influencer marketers consider a creator’s content quality to be the biggest consideration when negotiating rates. ^[10]
86% of influencer marketers are actively using shoppability features within social media platforms. ^[10]
Over 90% of brands now use social media to market their products and services. ^[10]
In fact, the 2024 Influencer Marketing Hub survey found that a whopping 90% of marketers believe that influencer marketing is effective and 72% of marketers agree that influencer marketing provides higher quality customers. ^[11]
But today, 64% of marketers say they use influencer marketing or plan to do so in 2024. ^[11]
In 2020, the State of Influencer Marketing report found that 66% of marketers plan to increase their influencer marketing budgets. ^[11]
By the time 2021 rolled around, the report indicated that 75% plan to allocate more of their content marketing budgets toward influencers, with an approximate spend of $3.69 billion on influencers which is expected to increase to $4.14 billion in 2024. ^[11]
51% of marketers say influencer marketing helps them acquire better customers. ^[11]
In 2021 Influencer Marketing Hub reported that 56% of surveyed marketers responded that they had worked with the same influencer multiple times. ^[11]
An underappreciated facet of influencer marketing is that audiences who follow influencers are less likely to be turned off by sponsored posts or videos when they know 1) the influencer enjoys working with a particular brand and 2). ^[11]
Businesses have seen a return of $5.78 for every $1.00 on influencer marketing campaigns so it’s no wonder that 42% of marketers consider influencers a top ROI. ^[11]
77% of marketers measure the success of their influencer campaigns using engagement, which is followed by Clicks at 65%. ^[11]
67% of brands use Instagram for influencer marketing, according to Influencer Marketing Hub. ^[11]
SocialPubli reports that 96% of marketers consider Instagram their preferred network for influencers. ^[11]
TikTok saw an astounding 325% increase in popularity among marketers between 2020 and 2021. ^[11]
45% of marketers said they already use TikTok for influencer marketing. ^[11]
These are expected to continue to grow in popularity with consumers, and will definitely incorporate into influencer marketing in 2024 26% of retail marketers say they are focusing on livestream shopping. ^[11]
Micro influencers had 91% of the market share in 2021, compared to 89% in 2020. ^[11]
90% of marketers state that they’re most interested in working with Micro influencers, followed by Macro influencers (72%). ^[11]
Only 17% of marketers use landing page A/B tests to improve conversion rates. ^[12]
64% of SEO marketers call mobile optimization an effective investment. ^[12]
While the majority of marketers spend a modest 20% of their budget or less on influencer marketing, around a sixth spend over half of their budget on the same. ^[13]
If you were wondering how much of your budget you should be allocating to influencer marketing, 10 20% is a more reasonable benchmark to aim for in most cases. ^[13]
, it’s likely you’ll see good results with influencer marketing as 80% of brands found it to be an effective channel. ^[13]
To break that down a little further, 48% of marketers said their influencer marketing ROI was better than other channels, while 41% said it was the same. ^[13]
If 40% of Twitter users are making purchases based on Tweets, we can only imagine how high the percentage would be on more popular influencer marketing platforms like Instagram and TikTok. ^[13]
According to statistics published by MediaKix, 71% of companies believe that the traffic they receive from influencer marketing is better quality than traffic from other sources. ^[13]
According to Statista, Instagram is the most popular platform for influencers and marketers, with 89% of marketers agreeing that it was the most important platform to include in their influencer marketing strategy. ^[13]
According to Statista, 70% of influencer marketers believe that YouTube was an important platform for their influencer marketing efforts. ^[13]
Instagram still remains the go to for influencer marketers and around 70% of marketers spend the majority of their budget here. ^[13]
According to a study by MediaKix, 49% of businesses reported that changes to social media algorithms had caused their content to become less visible, and this was one of the biggest challenges they faced with influencer marketing. ^[13]
According to Influencer Marketing Hub, reports of fraudulent activity are dropping with only 38% of businesses saying they were the victim of fraud via influencer marketing when surveyed. ^[13]
According to Insider Intelligence, 67.9% of U.S. marketers will use influencer marketing for paid or unpaid campaigns in 2024 and that the industry would hit $3.69 billion in spending in 2021. ^[14]
Although female influencers continue to own the majority of influencer marketing deal flow, male influencers’ share of transaction volume jumped from an alltime low in 2020 to an all time high at 15%. ^[14]
Females continue to dominate influencer marketing with 83% of all transaction volume in 2021, but their share of deal flow is the lowest since our reporting began in 2015. ^[14]
For the first time, the percentage of influencer marketing deal flow going to white influencers (57%) has slipped below their share of the U.S. population (58%). ^[14]
Beauty is rated as the area with the highest potential for influencer marketing growth 54.3% of brands engaged in influencer marketing use some kind of agency or self service software to manage influencer relationships. ^[15]
91% of companies using influencer marketing report it to be effective. ^[15]
71% of marketers say that customers gained from influencer marketing are higher quality than those gained from other kinds of marketing ROI on influencer marketing averages $5.78 for every dollar spent. ^[15]
More than 10% of marketers cite influencer posts as their most successful channel for audience engagement. ^[15]
70% of marketers consider a following somewhere between 2,000 and 100,000 to be the ideal range. ^[15]
Worldwide marketing spend on Instagram influencers is estimated at $8 billion Almost 4 in 5 businesses intend to create a dedicated influencer marketing budget within the next year. ^[15]
78% of businesses plan to spend 10% or more of their overall marketing budget on influencers in 2020. ^[15]
Conversions/sales is the most common metric for measuring influencer marketing success (39%), ahead of engagement/clicks (34%) and impressions (27%). ^[15]
In a 2021 HubSpot Blog poll of 1,000+ global marketing professionals, 79% of marketers report buying paid advertising on social media. ^[16]
According the same poll, 85% of marketers rank shortform videos as the most effective type of social media content in 2021 64% of marketers plan to invest more in short form video in 2024. ^[16]
82% of marketers repurpose content across various social media channels. ^[16]
83% of marketers believe the quality of social media posts is more important than the quantity. ^[16]
In a 2021 HubSpot Blog poll, 79% of marketers report buying paid advertising on Facebook. ^[16]
According to the same poll, more than 50% of marketers plan on increasing their investments in Facebook, YouTube, and TikTok in 2024. ^[16]
Facebook ads are used by 70% of marketers, and there were 10 million active advertisers on the platform in Q3 2021. ^[16]
81% of businesses prefer video marketing on Facebook. ^[16]
In a HubSpot Blog poll of 1,000+ global marketers, 79% of marketers plan to continue investing in Twitter Spaces in 2024. ^[16]
In a 2021 HubSpot Blog poll, 58% of marketers plan to leverage Instagram Reels in 2024. ^[16]
98% of marketers say Instagram is the most influential platform for influencer marketing, which is 44% higher than Facebook. ^[16]
In a 2021 HubSpot Blog poll of 1,000+ global marketers, 73% of marketers prefer Instagram for influencer marketing. ^[16]
In a 2021 HubSpot Blog poll of 1,000+ global marketers, 44% of marketers plan to leverage YouTube for the first time in 2024. ^[16]
54% of all people want marketers to put out more video content, and this is an excellent place to begin. ^[16]
In a 2021 HubSpot Blog poll of 1,000+ global marketers, 61% of marketers plan to increase their investment in TikTok marketing in 2024. ^[16]
73% of marketers believe that their efforts through social media marketing have been “somewhat effective” or “very effective” for their business. ^[16]
In fact, 86% of marketers gave them a go back in 2017. ^[1]
Based on a study on 6,000 sponsored campaigns, Mobile Marketer concluded that 93% of marketers design their projects with influencers specifically for Instagram. ^[1]
94% of marketers who have already generated wordof mouth ripples throughout social media are certain of one thing. ^[1]
In fact, 36% of marketers believe recruiting influencers is the most challenging phase. ^[1]
In contrast with a majority of traditional marketing channels, only 54% of influencer specialists look at conversion rates first. ^[1]
In fact, 48% of marketing teams registered a higher ROI with influencers than with any other campaigns. ^[1]
Not only that, but 41% of marketers measured similar results with other channels. ^[1]
In other words, sponsored content is at least as powerful as any other traditional marketing practices for 89% of marketers. ^[1]
If there are still businesses that doubt influencer marketing reliability, almost 90% of brands that tried it show them otherwise. ^[1]

Influencer Marketing Platforms Software Statistics

Beauty is rated as the area with the highest potential for influencer marketing growth 54.3% of brands engaged in influencer marketing use some kind of agency or self service software to manage influencer relationships. ^[15]

Influencer Marketing Platforms Latest Statistics

That’s over six times more than YouTube (11%). ^[2]
This versatile platform already has a wide global reach, and 83% of its users turn to it to find something new. ^[3]
After seeing posts with product information on the platform, 87% took a specific action, like following a brand, visiting its retail store, or making a purchase. ^[3]
From an 89% share in 2020, it grew to 91% in 2021. ^[3]
Global sales through social commerce platforms are estimated to reach $958 billion in 2024. ^[3]
20% of consumers are actually ready to stop following an influencer should they fail to be up front about advertising or sponsorships. ^[3]
In a recent study, it was found that Black influencers make 35% less compared to White content creators. ^[3]
Moreover, according to the study, the racial pay gap between BIPOC influencers and their white counterparts is 29%. ^[3]
34.5% now pay influencers in money, with an equal amount (34.5%). ^[3]
In addition, 25% of brands gave influencers discounts on products and a much smaller percentage (5.9%). ^[3]
Of course, this means that two thirds of them (70%). ^[3]
Other brands measure success based on engagement or clicks (32.5%) and views, reach, impressions (29%). ^[3]
This is an increase from 68% in 2020. ^[3]
Facebook use has increased 7% to 50%. ^[3]
TikTok remained relatively steady increasing to 46% from 45% and YouTube also saw an increase to 44%, up from 36% in 2020. ^[3]
This percentage is up from 23.5% last year. ^[3]
Micro influencers on Instagram boast an average engagement rate of 3.86%. ^[3]
This declines for every level of influencer before hitting 1.21% for mega. ^[3]
Plus, while YouTube engagement rates tend to be low all around, microinfluencers get an average engagement rate of 1.64% compared to the 0.37% rate of mega. ^[3]
For TikTok, this difference is most notable across microinfluencers on the platform who achieve engagement rates of nearly 18%, while mega influencers get just under 5%. ^[3]
We’ve curated a list of the top earners on YouTube in 2021, along with their estimated earnings. ^[3]
Influencers are asking for more creative control and 83% regard it as their first priority, according to a whitepaper by The Drum. ^[3]
57.5% also claimed that they engaged as influencers to make an impact or effect change. ^[3]
42.3% of respondents stated that they more focused on tangible results and favor measuring conversions and sales over engagement or reach. ^[3]
In comparison, only 31% of entertainment/pop culture micro influencers prefer Instagram—a less visual niche. ^[3]
Less than 10% have paid for Instagram native ads, despite their love of this platform. ^[3]
93% of millennials believe and rely on online reviews to make informed decisions. ^[3]
As many as 93% of millennials perceive online reviews as trustworthy and deem them as credible as recommendations from friends or family. ^[3]
Interestingly, older people are more likely than younger to go to a company’s website after a good review (35% of 1834 yearolds, 47% of 3554 year olds, 69% of 55+). ^[3]
Other common reactions to reading a good review include searching for more reviews to validate choices (19%), visiting the business location (15%), contacting the business (13%), and continuing to search for other businesses (10%). ^[3]
In 2020, 26.4% of internet users used an ad blocker. ^[3]
In 2021, the number of users grew to 27% and it’s predicted that the use of ad blockers will only continue to grow. ^[3]
Additionally, it’s estimated that 40% of adults in the US use an ad blocker. ^[3]
57% of 1824year old Americans make their first daily contact with news on their smartphones via social media. ^[3]
This statistic changes as people age, with only 29% of people aged 35 first encountering news via social media. ^[3]
According to IScoop the vast majority of people (79%). ^[3]
Those with less than 1,000 followers generally have an engagement rate of 3.6%.. ^[3]
Users with 1 million+ followers only received likes 0.76%% of the time. ^[3]
Instagram has a higher engagement rate (4.84%) than YouTube (4.064%). ^[3]
According to Forbes, Micro influencers will become an overall part of the bigger B2B conversation and play a key role in advertising services and solutions for business. ^[3]
39% say they discover brands via celebrity endorsements, online posts from expert bloggers, or through vlogs. ^[3]
The FTC sent out an estimated 700 Notice of Penalty Offenses in October 2021 alone to companies, advertisers and retailers. ^[3]
According to Oberlo, there are 740 million professionals on LinkedIn.). ^[3]
25% of these users are senior level influencers, 57% are male and 43% are female. ^[3]
According to LinkedIn, they have had 9 billion content impressions, with 15 times more content impressions than job postings. ^[3]
57% of the content impressions come from mobile. ^[3]
The study showed that 18% of companies will spend between $100,000 and $500,000 per year solely on influencer campaigns. ^[5]
22% of participants in the latest Influencer Benchmark Report survey said that they found this task ‘difficult’, and 56% rated it as ‘medium difficulty’. ^[5]
Only 22% thought it was ‘easy’. ^[5]
Per a study from Defy Media, 6/10 millennials say they would be more likely to make a purchase decision based on recommendations from their favorite YouTube personality over TV/movie stars. ^[5]
86% look for advice and recommendations on social media to help them with their purchasing decisions. ^[5]
… and 24% do so daily!. ^[5]
74% of consumers would also buy something based on the influence of social media. ^[5]
The same survey from Twitter found 49% of respondents said they rely on influencers for recommendations. ^[5]
This is only slightly less than those that rely on tweets from friends for recommendations (56%). ^[5]
Of that 89%, 48% say it’s better than other channels and 41% say it’s equal to other channels. ^[5]
53% agree and 18% strongly agree with the above statement, per a survey from Mediakix. ^[5]
That’s compared to just 33% that trust banner ads. ^[5]
This is followed closely by Instagram Stories (73%), YouTube Video (56%), and Instagram Videos (54%). ^[5]
Only 5% consider Twitch live streams to be the most effective content format, compared to 14% and 10% respectively for rivals Facebook Live and YouTube Live. ^[5]
Facebook came in second with a comparatively measly 43%. ^[5]
ran influencer campaigns with interest in using influencers on TikTok rising 325% in just one year according to The State of Influencer Marketing 2021 research. ^[0]
70% of Teens Trust Influencers More than Traditional Celebrities. ^[0]
86% of Women Use Social Media for Purchasing Advice. ^[0]
And this behavior is growing, as 78% of women are active on social media with a preference for Snapchat and Instagram. ^[0]
49% of Consumers Depend on Influencer Recommendations. ^[0]
Not only do 49% of consumers depend on influencer recommendations, had purchased something after seeing it on Twitter, YouTube or Instagram. ^[0]
42% of Customers Use Ad. ^[0]
41% of Twitter Users Intended to Purchase Based on a Tweet. ^[0]
On the platform, influencers are now rivaling friends in terms of building trust, with 61% of Twitter users following a creator resulting in a 61% lift in brand favorability and a 64% increase in recommendation intent. ^[0]
60% of Consumers Have Been Influenced by Social Media or a Blog. ^[0]
According to research, 3% of consumers would consider buying a product in store if promoted by a celebrity, compared to 60% for an influencer. ^[0]
According to Twitter, influencers created a 5.2x increase in purchase intent when users were exposed to brand and influencer tweets compared to 2.7x when just shown brand tweets. ^[0]
71% of Marketers Believe Influencer Partnerships are Good for Business. ^[0]
TikTok is the third most popular channel with 68 percent. ^[6]
This is followed by reaching new or targeted audiences , improving brand advocacy , and increasing sales conversion. ^[6]
Just slightly more women than men in the United States carry out purchases after getting inspired by influencers. ^[6]
Video and written content, however, are only likely to be shared by 48 percent and 38 percent of consumers respectively. ^[6]
Of them, the majority have between 15,000 and 100,000 followers, 15 percent have between 100,000 and half a million followers, while just four percent have more than half a million followers. ^[6]
Fashion is the most active sector on Instagram, with 25 percent of all sponsored posts on Instagram centering around it. ^[6]
This puts it way ahead of food , entertainment , and baby products. ^[6]
Around 48% of the world’s population is active on some kind of social media platform, be that Facebook, Instagram, or Twitch. ^[7]
But users aren’t just following their friends—54% of users also follow their favorite brands, browsing their social media platforms to make purchase decisions. ^[7]
That’s a 42% yearon year increase from $9.7 billion in 2020. ^[7]
Data from HypeAuditor found that nano influencers with fewer than 5,000 followers have the highest engagement rates (5%). ^[7]
This seems to decrease as the follower count skyrockets, until reaching celebrity level (1.6%). ^[7]
Almost half (47.3%). ^[7]
That’s shortly followed by mid tier influencers (26.8%) and nano influencers (18.74%). ^[7]
The hardest types of influencer to come across are macro, mega, and celebrity influencers—the latter of which accounts for just 0.5% of all social media influencers. ^[7]
Just 23% of Millennials, 16% of Gen X, and 9% of Boomers follow influencers on social media. ^[7]
Approximately 84% of all social media influencers are women compared to just 16% men. ^[7]
Amongst Gen Z, one third of women aged 16 to 24 follow an influencer on social media compared to just 25% of men. ^[7]
It beats Facebook (79%), YouTube (45%), and Twitter (35%). ^[7]
The number of users grew by 85% from 35.6 million in 2019 to 65.9 million in 2020. ^[7]
Some 39% of respondents buy products through TikTok (compared to 22% for Instagram and 9% for Facebook influencer posts). ^[7]
TikTok influencers with fewer than 15K followers have an incredible 17.96% engagement rate, trumping Instagram’s 3.86% average. ^[7]
Not only that, but 40% of users have made a purchase off the back of those recommendations. ^[7]
Now, just 5.2% of Page followers will see content in their news feed. ^[7]
So, if you spend $2,000 per month on influencer collaborations, you’ll likely get more than $10,000 in orders. ^[7]
Now, anyone can make money on Instagram with just a few thousand followers—with influencing becoming a target career path for 86% of young people. ^[7]
As a rule of thumb, a good engagement rate for sponsored content should be at least 3%. ^[7]
Data shows that just 55% of Instagram followers are real people. ^[7]
The remaining 45% are bots or inactive users. ^[7]
Just 5% intend to decrease it. ^[7]
That’s a 25% increase between 2021 and 2024. ^[7]
TikTok is the fastest growing social network with a staggering105% user growth ratein the US over the past two years. ^[8]
Instagram sits in second place (78%). ^[8]
Facebook is responsible fora quarter of(25%) versus Google (28.9%), Amazon (10.3%) and others (35.6%). ^[8]
Instagram dominates social streaming services in terms of engagement . ^[8]
Engagement rates on Instagram are approximately more thansix times higherthan those on Facebook (0.83% to 0.13%). ^[8]
Instagram Stories (83%) and grid posts (93%). ^[8]
Uses of the “#ad” tag on Instagramdecreased 17% over the past yearamong influencers. ^[8]
44% of usersshop for products on Instagram weekly . ^[8]
Linkedin ad revenue recently exceeded$1 billion in 2021, growing by 37% while organic session engagement grew by a record 22%. ^[8]
the platform daily (versus 48.5% that log in monthly). ^[8]
LinkedIn has one of the highestearning and most educated bases on social media —51% college educatedwith half of users earning more than $75,000 annually. ^[8]
earn53% more engagementand twice the CTR of employee. ^[8]
52% of Twitter usersuse the platform daily (versus 84% that use it weekly). ^[8]
Twitter’s US advertising revenue totaled $647 million in Q3 2021, anincrease of 51% YoY(and up 98% from the previous quarter). ^[8]
Shoppers on Pinterest have85% larger shopping cartsthan buyers on other platforms. ^[8]
According to the platform themselves,7 in 10 Pinnerssay that Pinterest is their go to place to find products or services they can trust. ^[8]
are40% more likelyto say they love shopping. ^[8]
62% of TikTok userssay that platform specific branded content is the best way to connect to customers. ^[8]
39% of Gen Z consumerssay that their purchasing decisions are influenced directly by what they see on TikTok. ^[8]
TikTok sawthe largest increasein planned new platform investment for brands in 2024 (84%) versus YouTube (66%) and Instagram (64%). ^[8]
Influencers withless than 5k followerssee the highest engagement rates on TikTok (17.9%) vs macro influencers with up to 1 million followers (13.48%). ^[8]
Social media recently overtook paid search as an advertising channel,growing 25% YoYand exceeding $137 billion. ^[8]
Social media usersoverwhelmingly trust other usersas their “preferred” form of influencer, most likely to buy from them based on a product recommendation (37%) versus celebrities (7%). ^[8]
Privacy and data protection are “extremely impactful” and important to52% of social media users. ^[8]
That’s compared to 97% in 2020. ^[9]
TikTok jumped from 16% in 2020 to 68% in 2021 and Twitch also more than doubled in the same time frame. ^[9]
61% of consumers trust the recommendations that come from influencers. ^[9]
That’s not insignificant when you compare the 38% who trust social media content from the brand. ^[9]
Add to that, 35% interact with influencers multiple times a day. ^[9]
And men are more likely to engage with influencers than women More than 1 in 5 (21%). ^[9]
And 22.7% say seeing new content from their favorite brands is another good reason to hop on social media. ^[9]
About 54% of 23 to 38year olds are interested in what influencers have to say. ^[9]
Compare that to 46% of 18 to 22yearolds, 26% of 39 to 54yearolds, and 10% of 55 to 64year. ^[9]
The number’s a bit lower for men – 29%. ^[9]
For Hispanic consumers, 42% are interested in what influencers have to say. ^[9]
Next, it’s African American consumers, 34% of whom are interested in what influencers have to say. ^[9]
Asian influencers are next with 34% being interested in influencer content. ^[9]
Followed by White consumers, 33% of whom show an interest in influencer. ^[9]
Overall, 37% of consumers use social media as their go to before making a purchase. ^[9]
When it comes to B2B purchases, 74% of Clevel and executive level buyers use social media to make purchasing decisions. ^[9]
About 40% of consumers purchase something after seeing it on an influencer’s social page. ^[9]
Another 41% of consumers say that each week, they find at least one new product or brand mentioned/promoted by an influencer. ^[9]
Consumers are 58% more likely to have positive vibes about an ad on TV, Facebook, or YouTube if they’re first exposed to the campaign via an influencer’s post. ^[9]
A neurologist analytics study found that influencer promotions generated 87% higher memory and 277% more emotional intensity when compared to ads in television. ^[9]
This lines right up with another stat we saw that says 66% of those surveyed agree that social media plays a crucial role in impacting their decision to consider a brand. ^[9]
And 86% say they change the channel, mute, or skip them. ^[9]
Yeah, when asked their top reasons for visiting social media platforms, 27.7% of survey respondents said they go on social media to find inspiration for things to do and buy. ^[9]
But 26.2% just hopscotch over the inspo and use their time on social media in search of stuff to buy. ^[9]
More than half of adults (54%). ^[9]
Separately, 68% of adults surveyed expect brands to be clear about their values. ^[9]
87% of consumers think companies should always do the right thing. ^[9]
77% of consumers buy from brands that share the same values as them. ^[9]
Statista reports that 5.7% of Facebook’s worldwide users are between the ages of 13 and 17 years old, 22.7% are between the ages of 18 and 24, 49.2% are between the ages of 25 and 44 years old, and the remaining 22% are over the age of 45. ^[9]
About 89% of women who use social media are on Facebook. ^[9]
Instagram both encourages and informs customers with 81% of people using the platform to research prior to purchase and 50% of people visiting a website to purchase after seeing a product or service on the app. ^[9]
But in the US, 58% of the users are female. ^[9]
25% of Gen Z and Millennials use Stories to find products and services. ^[9]
There are an estimated 2 billion logging in monthly users on YouTube, which almost rivals Facebook. ^[9]
while 68% say they use the platform for entertainment. ^[9]
And 70% of consumers in the US, Mexico and Colombia have purchased a product after seeing it on YouTube. ^[9]
Plus, video content is 50X more likely to drive organic search traffic than plain text. ^[9]
Now, compare this to other influencer posts (9% Facebook, and 22% Instagram). ^[9]
41% of TikTokers upload reaction videos to content they’ve seen on TikTok. ^[9]
35% of TikTokers have participated in a hashtag challenge. ^[9]
90% of weekly Pinners make purchase decisions on Pinterest. ^[9]
98% report trying new things they find on Pinterest. ^[9]
And 85% of Pinterest users use the platform to map out new projects. ^[9]
Pins that promote a special sale or offer generate a 61% higher email conversion lift. ^[9]
Women make up more than 60% of the platform’s global audience. ^[9]
But… Dads who use Pinterest actively search 62% more than the average pinner. ^[9]
Of which 19% are based in the U.S. 75. ^[9]
LinkedIn geenrates 80% of social media B2B leads. ^[9]
81% of American social media users have used YouTube, while 69% say they have used Facebook, according to Pew Research. ^[9]
Across the board, the percentage of U.S. adults who are using the major social media platforms – Facebook, YouTube, Instagram, Pinterest, LinkedIn, Snapchat, Twitter, and now TikTok – significantly increased from 2012 to 2019. ^[9]
They are less likely to use Twitter (32%). ^[9]
But they are far less likely to use LinkedIn (37%). ^[9]
They are least likely to use Twitter (31%). ^[9]
They are least likely to use Twitter (41%). ^[9]
They are less likely to use Snapchat (40%). ^[9]
But they’re less likely to use LinkedIn (41%). ^[9]
And 34% of consumers don’t even mind if they’re reading sponsored content, as long as the content is useful. ^[9]
Business Wire mentions that people are 2.4 times more likely to view UGC compared to brand content as authentic. ^[9]
Dune London discovered that their sales where shoppers interacted with UGC increased by 82%, speculating that seeing others in real settings wearing their products boosted their confidence and willingness to purchase. ^[9]
And yes, this is still a concern because reportedly 38% of influencers artificially increase their followings. ^[9]
Only 19% of brands either planned to decrease their budget or were undecided. ^[10]
80% of consumers complete a purchase after seeing an influencer recommend that product on social media. ^[10]
When it comes to influencer trust, 26% of men seem to be more trusting of influencers for purchasing decisions, compared to 13% of women. ^[10]
Power of Influencer Marketing in Numbers Studies show that men are likely to spend $500 more than women when an influencer promotes a product. ^[10]
More than 60% of American travelers consulted their favorite influencers for their next destination. ^[10]
These consumers reported that they “often” or “sometimes” sought recommendations from travel influencers, while an additional 22% stated that they also do so on rare occasions. ^[10]
Of all those surveyed, only 15% said that they didn’t consult influencers at all before planning trips. ^[10]
34% of TikTok users in the U.S. credit their purchase to a creator’s recommendation. ^[10]
25% of Instagram users in the U.S. credit their purchase to a creator’s recommendation. ^[10]
Between February 2020 and January 2021, Twitch streaming increased by more than 160%. ^[10]
Conversely, less than 13% of Instagram creators achieve more than 50,000 followers. ^[10]
Currently less than 3% of all YouTube creators have more than 100,000 subscribers. ^[10]
Nearly 70% of all reported influencer income comes from brand creator partnerships in 2021. ^[10]
Affiliate partnerships account for another 10% of creator income. ^[10]
Cristiano rakes in an astounding 9 million engagements with an average engagement rate of 2.4%. ^[10]
75% of surveyed adolescents said they wanted to be YouTubers when they grow up. ^[10]
95% of consumers surveyed said that they purchased products through Facebook and Instagram. ^[10]
Between 2019 and 2021, the number of social commerce buyers in the U.S. increased by 40%. ^[10]
In fact, 70% of teen YouTube subscribers say they relate more to YouTube creators than celebrities. ^[11]
While they might work with the same influencer on multiple occasions, over half (67%). ^[11]
60% of consumers say they’ve been influenced to buy a product while shopping after looking it up online. ^[11]
(Compared to 3% who trust a celebrity endorsement). ^[11]
34% of brands say they have difficulty finding influencers, which is down slightly from 2021 when 39% stated they had trouble identifying people to work with. ^[11]
Part of this comes from the concern over fake influencers (67% of brands are concerned about influencer fraud). ^[11]
36% of State of Influencer Marketing respondents indicated that they largely paid influencers with free samples in 2021. ^[11]
Twitter found a 5.2% increase in purchase intent on Tweets from influencers over Tweets from brands or companies. ^[11]
Higher Education influencer posts had an engagement rate of 3.96% on Instagram in 2019 — the highest out of 12 main industries. ^[11]
Additionally, the engagement rates seen on TikTok are steadily increasing, surpassing Instagram and YouTube in 2021, especially for micro influencers (17.96% — yes, you read that correctly). ^[11]
Micro Instagram influencers boast an average engagement rate of 3.86%, while mega influencers see only 1.21%. ^[11]
77% of fashion micro. ^[11]
Micro influencers made up roughly half ( 47.3%). ^[11]
Email collection forms were the most successful at converting viewers, with a 15% conversion rate in 2020. ^[12]
Events placed at the beginning of videos perform the best, with a conversion rate of 12.7%. ^[12]
3.5% of ecommerce website visits via mobile are converted into purchases, compared to 3.9% on desktop. ^[12]
Email visitors are the most likely to convert on forms — and people coming from search advertisements are the least likely. ^[12]
The highest bounce rates are on social (45%) followed by direct (44%). ^[12]
Almost 25% of companies invest in mobile optimization as a top SEO tactic. ^[12]
Not only that, but 6% spend almost their entire budget (91 100%). ^[13]
Of that 80%, 35% found it to be very effective. ^[13]
A further 15% rated it as neutral, while only 5% said it was ineffective. ^[13]
According to a study conducted by Later x Fohr, 1.9% is the overall average across all influencer groups, but it varies substantially depending on follower size. ^[13]
According to the same study, nano influencers have the highest average engagement rate (4%). ^[13]
This is more than double the average engagement rate of 1.9%. ^[13]
The Later x Fohr study found that Mega influencers , whose following exceeds 500k have engagement rates of 08%. ^[13]
Currently, average save rates on Instagram are extremely low at just 0.07%. ^[13]
78% of brands reported that regular Instagram feed posts were their most effective content type. ^[13]
In the same study, 73% of brands said that Instagram Stories were their second most effective content type. ^[13]
In the MediaKix study, 56% of brands reported that their third most effective content type was YouTube videos. ^[13]
According to an article published by Think With Google, 70% of teenage YouTube watchers said that they relate more to influencers than they do to normal celebrities. ^[13]
47% of those surveyed said that this was their favorite type of influencer to follow. ^[13]
The survey found that 80% of those surveyed had made at least one purchase based upon recommendations from people they follow on social media. ^[13]
According to the Rakuten survey, 74% of respondents reported that they spent up to $629 on a single purchase after being inspired by an influencer. ^[13]
Their survey showed that 70% of women prefer to follow their favorite influencers on Instagram more than any other platform. ^[13]
Rakuten found that 67% of men prefer to follow influencers on YouTube than any other platform. ^[13]
38% of brands told MediaKix that this was one of the biggest challenges they face when it comes to running influencer campaigns. ^[13]
30% of brands engaging in influencer campaigns reported this as one of the biggest challenges they face. ^[13]
When planning your social campaigns 33% of brands reported that this was one of the biggest challenges they faced when planning their influencer campaigns. ^[13]
According to an article published by Agility PR, social media users are extremely in tune with the sponsored content that their favorite influencers are posting, and 31% said that their trust in them falls if they post too much sponsored content. ^[13]
According to statistics published by Influencer Marketing Hub, the industry is expected to be worth around $13.8 billion by the end of 2021. ^[13]
At the end of 2020, the industry’s estimated worth was around $9.7 billion, up from $6.5 billion in 2019. ^[13]
In a survey conducted by Influencer Marketing Hub, it was discovered that 56% of brands work with the same influencers across multiple campaigns. ^[13]
According to Influencer Marketing Hub, 36% of businesses pay influencers with products, whereas only 32.4% of brands actually gave monetary payment. ^[13]
The same study showed that 21% of brands gave influencers a discount in exchange for sponsored posts, and 10.5% entered influencers into a giveaway. ^[13]
Among key findings, the report discovered that 62% of social media users trust influencers over A. ^[14]
46% have purchased products promoted by influencers. ^[14]
36% of respondents say influencer posts are the best way to get them to try new products. ^[14]
Influencer posts are the top choice among ad types for 38.9% of. ^[14]
18to 29year olds and 45.3% of. ^[14]
According to Insider Intelligence, brand deals make up 68.1% of influencers’ business. ^[14]
The gap was 47% in 2019 and narrowed to 24% in 2020, but it grew to 30% in 2021. ^[14]
Over the past four years, persons of color have commanded a premium over their white counterparts, with Asian Americans making an average of 37% more per post than whites in 2021. ^[14]
Influencers on Instagram get by far the best engagement rate of the traditional platforms, averaging 1.67% per post. ^[15]
That’s compared to 0.15% on Facebook and just 0.043% on Twitter. ^[15]
One study showed that TikTok influencers get significantly higher engagement rates than all of the more established platforms, averaging 7.7%. ^[15]
16% of Instagram users and 13% of Facebook members say the same. ^[15]
The interaction rate with photo posts on Instagram is close to 1.8%. ^[15]
31.7% name video as their preferred medium for influencers to use, behind product photos (28%). ^[15]
In 2019, the #10yearchallenge hashtag provided Instagram influencers with a 500% increase in average engagement. ^[15]
Content promotion, product launches and event publicity account for 89.9% of influencer collaborations. ^[15]
A further 5.1% relate to some form of crisis management. ^[15]
39% of B2C companies have used influencers or other media relations to distribute content within the last year. ^[15]
In the B2B sector, 34% of businesses have pushed content via third party media or influencers. ^[15]
Influencers are most prevalent in the fashion industry, with 57% of brands working with online personalities. ^[15]
Instagram influencers with fewer than 5000 followers average 6.25% engagement. ^[15]
That drops to just 1.1% for the largest accounts. ^[15]
And 65% of companies are planning to increase spending on influencers. ^[15]
53% ranked this as their top priority. ^[15]
With over 53% of the world’s population on social media, it’s critical that your business has an effective social media strategy that helps you reach your intended audience. ^[16]
54% of social browsers use social media to research products. ^[16]
While 71% of teens claimed to use the platform in 2015, the number has now dropped to 67%. ^[16]
69% of U.S. adults use Facebook and 76% have visited the platform in the last month. ^[16]
98.3% of Facebook users access the platform on mobile devices. ^[16]
16% of all Facebook profiles are fake or duplicates. ^[16]
In 2019, 22% of U.S. adults used Twitter, down from 24% in 2018. ^[16]
Link clicks account for 92% of all user interaction with tweets. ^[16]
Tweets with hashtags get 100% more engagement. ^[16]
Socially responsible ads on twitter perform 12% better than standard ads. ^[16]
93% of Twitter community members are open to brands getting involved in conversation, such as providing help and support. ^[16]
67% of Gen Z and 57% of Millennials use the platform,. ^[16]
in comparison to only 38% of Gen X. 64% of Instagram users are under the age of 34. ^[16]
Videos get 21.2% more interactions compared to images and 18.6% more interactions compared to carousels. ^[16]
90% of people on Instagram follow a business. ^[16]
83% of people use Instagram to discover new products and services and 87% said they took specific action, like making a purchase, after seeing product information. ^[16]
eMarketer estimated that Instagram added 26.9 million users between 2016 and 2020 — almost double the incremental users expected for Twitter, and far more than any other social platform tracked. ^[16]
As of July 2021, 51% of Instagram users were female and 48% were male. ^[16]
As of Q2 2021, 60% of LinkedIn users were between 25 and 34 years old. ^[16]
In Q1 of 2021, LinkedIn revenue is up 16% in YoY growth. ^[16]
LinkedIn made more than 8.1 billion in revenue in 2020, a 20% increase from 2019. ^[16]
It grew 44 percent yearover year in Q1 of 2019. ^[16]
82% of B2B markers report finding the greatest success on LinkedIn. ^[16]
Over 46% of all social media traffic to company websites comes from LinkedIn. ^[16]
18to34year olds use YouTube to view video content on TV, 7.9% more often than basic cable, and 14.5% more often than premium cable. ^[16]
YouTube accounts for more than 25% of total worldwide mobile traffic. ^[16]
85% of U.S. teens were active on YouTube in 2019. ^[16]
41% of global TikTok users are between the ages of 16 and 24. ^[16]
58.8% of U.S. TikTok users are female. ^[16]
In 2020, Reddit had 52 million daily active users, up 44%. ^[16]
Most Reddit users in the U.S. are male, but 15% of U.S. adults say they use the platform. ^[16]
Only 8% of female U.S. adults say they used Reddit in 2019. ^[16]
Answering a complaint on social media can increase customer advocacy by 25%. ^[16]
79% of consumers expect brands to respond within a day of reaching out over social media, but average brand response rates across all industries is lower than 25%. ^[16]
54% of social browsers use social media to research products. ^[16]
54% of Gen Z and 49% of Millenials say social media is their preferred channel for ad influence. ^[16]
79% of people say that user generated content on social media significantly impacts their purchasing decisions. ^[16]
After their first contact, 92% of them registered fruitful results. ^[1]
80% of influencers chose Instagram as their primary platform for publishing their content. ^[1]
Facebook and Twitter saw 20% and 10% respectively fewer influencer campaigns. ^[1]
Instagram Stories are present in 60% of all influencer campaigns. ^[1]
60.8% of microinfluencers confirmed that Instagram is their go. ^[1]
Only 17.4% of creators publish most of their posts on Facebook. ^[1]
Twitter was chosen as the primary publishing platform by 12.4% of them. ^[1]
YouTube and its challenging conditions for video creation is home to 7.3% of micro. ^[1]
As a matter of fact, 84% of brand recommendations take place either daily or weekly. ^[1]
82% of consumers admitted that they would not hesitate to purchase products backed by their favorite content creators. ^[1]
Consequently, 90% of specialists look at engagement rates to make out the impact of their influencer campaigns. ^[1]
That’s what a 23% increase in social post frequency on behalf of brands. ^[1]
At least this is what 85% of consumers are saying. ^[1]
A ProductLead shoppable gallery lowers bounce rate by 30% and makes visitors linger 4 times more on site. ^[1]

I know you want to use Influencer Marketing Platforms, thus we made this list of best Influencer Marketing Platforms. We also wrote about how to learn Influencer Marketing Platforms and how to install Influencer Marketing Platforms. Recently we wrote how to uninstall Influencer Marketing Platforms for newbie users. Don’t forgot to check latest Influencer Marketing Platformsstatistics of 2024.

Reference

digitalmarketinginstitute – https://digitalmarketinginstitute.com/blog/20-influencer-marketing-statistics-that-will-surprise-you.
productlead – https://productlead.me/blog/surprising-influencer-marketing-statistics/.
bigcommerce – https://www.bigcommerce.com/blog/influencer-marketing-statistics/.
influencermarketinghub – https://influencermarketinghub.com/influencer-marketing-statistics/.
statista – https://www.statista.com/topics/2496/influence-marketing/.
startupbonsai – https://startupbonsai.com/influencer-marketing-statistics/.
oberlo – https://www.oberlo.com/blog/influencer-marketing-statistics.
shopify – https://www.shopify.com/blog/influencer-marketing-statistics.
sproutsocial – https://sproutsocial.com/insights/social-media-statistics/.
theshelf – https://www.theshelf.com/the-blog/influencer-marketing-stats/.
grin – https://grin.co/blog/influencer-marketing-statistics/.
meltwater – https://www.meltwater.com/en/blog/influencer-marketing-statistics.
hubspot – https://www.hubspot.com/marketing-statistics.
bloggingwizard – https://bloggingwizard.com/influencer-marketing-statistics/.
izea – https://izea.com/influencer-marketing-statistics/.
backlinko – https://backlinko.com/influencer-marketing-stats.
hubspot – https://blog.hubspot.com/blog/tabid/6307/bid/23865/13-mind-bending-social-media-marketing-statistics.aspx.

How Useful is Influencer Marketing Platforms

One of the key benefits of influencer marketing platforms is the ability to reach a highly targeted audience. Influencers often have a specific niche or area of expertise that they are known for, whether it be fashion, beauty, fitness, or travel. By working with influencers who have a strong presence in these specific niches, brands can maximize their efforts and ensure that their message reaches the right people.

Another advantage of influencer marketing platforms is the power of social proof. Consumers are more likely to trust a product or service when it is recommended by someone they follow and admire. By partnering with influencers who align with their brand values, companies can leverage the trust and credibility that these influencers have already built with their audience.

Influencer marketing platforms also offer brands a more authentic way to connect with their audience. Unlike traditional advertising methods, where consumers are bombarded with ads and sponsored content, influencer marketing allows brands to tell their story through the voice of someone that their target demographic already trusts and resonates with.

Furthermore, influencer marketing platforms allow brands to access valuable data and insights about their target audience. Through these platforms, brands can track the performance of their campaigns, gather feedback from influencers and their followers, and make informed decisions about their marketing strategies moving forward.

Despite the many benefits of influencer marketing platforms, it is important for brands to approach this form of marketing with caution. While influencers have the potential to drive engagement and sales, they are not a one-size-fits-all solution for every brand.

It is crucial for brands to carefully vet influencers before partnering with them to ensure that their values and messaging align. Brands should also be transparent with their audience about sponsored content and collaborations to maintain credibility and trust.

Additionally, brands should not rely solely on influencer marketing platforms as their primary form of advertising. While influencers can be a powerful tool in a company’s marketing arsenal, a well-rounded strategy that includes a mix of traditional advertising, social media marketing, and other digital marketing efforts will yield the best results.

In conclusion, influencer marketing platforms have proven to be a useful tool for brands looking to connect with their target audience in a more authentic and effective way. By leveraging the power of influencers, brands can reach a highly targeted audience, build credibility and trust, and gather valuable insights about their marketing efforts. However, it is important for brands to approach influencer marketing with caution and to supplement this form of marketing with other strategies for maximum effectiveness.

In Conclusion

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Influencer Marketing Platforms Statistics 2024 – Everything You Need to Know