Lead Capture Statistics 2024 – Everything You Need to Know

Steve Bennett
Business Formation Expert  |   Fact Checked by Editorial Team
Last updated: 
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Are you looking to add Lead Capture to your arsenal of tools? Maybe for your business or personal use only, whatever it is – it’s always a good idea to know more about the most important Lead Capture statistics of 2024.

My team and I scanned the entire web and collected all the most useful Lead Capture stats on this page. You don’t need to check any other resource on the web for any Lead Capture statistics. All are here only 🙂

How much of an impact will Lead Capture have on your day-to-day? or the day-to-day of your business? Should you invest in Lead Capture? We will answer all your Lead Capture related questions here.

Please read the page carefully and don’t miss any word. 🙂

Best Lead Capture Statistics

☰ Use “CTRL+F” to quickly find statistics. There are total 339 Lead Capture Statistics on this page 🙂

Lead Capture Market Statistics

  • Additionally, a good chunk of our respondents (24%). [0]
  • 74% of marketers are using web forms for lead generation, and 49.7% of marketers say that web forms are their highest converting lead generation tool. [0]
  • Chatbots still have low adoption, but still, 17% of marketers are using chatbots today. [0]
  • Only 40% of marketers use them, but those that do report 17% higher satisfaction rates with their lead generation efforts, and their self reported conversion rates are 86% higher. [0]
  • Ebooks are the most popular lead magnet, with 27.7% of marketers using them. [0]
  • It’s reported that only 56.4% of marketers have a lead qualification strategy, and only 39.5% are using any sort of predictive lead scoring. [0]
  • Many marketers report using more than one type of lead capture tool, but roughly 40% report only using one tool. [0]
  • For instance, marketers who run A/B tests on their forms tend to be more satisfied than those who don’t, and they also report roughly 10% higher conversion rates than those who don’t run A/B tests. [0]
  • Only 39% of marketers report using multi. [0]
  • A small majority of marketers report using lead magnets in their campaigns, but 40% report not using them at all. [0]
  • We found that a small majority of marketers use lead magnets to capture emails, but a full 40% don’t use them (and roughly 10% don’t know if they are or aren’t). [0]
  • Specifically, we found that the most common tool for lead storage is a CRM, with 57% of marketers reporting using one. [0]
  • 48.8% report using an email marketing tool for storage, and 43.6% report using spreadsheets. [0]
  • It appears that, yes, this is the norm, with 56.4% of marketers saying they do have a documented lead qualification process. [0]
  • While 39.5% of marketers are using predictive lead scoring in their marketing strategy, roughly half of marketers (48.8%) are not (and 11.6% don’t know if they are or not). [0]
  • According to a report from Hubspot, 61% of marketers consider generating traffic and leads to be their biggest challenge. [1]
  • Only 34% of marketers spend less than half their budget on lead generation. [1]
  • Only 18% of marketers still think that outbound practices provide the highest. [1]
  • According to recent reports, 80% of marketers that use automation software drive increased leads (as much as 451% more). [1]
  • Only 47% of marketers are actively using LinkedIn, despite the fact that 45% of them have gained customers through the platform. [1]
  • According to figures from Demand Metric, content marketing is thrice as effective at generating leads than outbound marketing while costing a whopping 62% less. [1]
  • Considering the stats above, it’s no surprise that 80% of B2B marketers consider lead generation to be the top goal of their content marketing efforts. [1]
  • A 2012 study from Marketing Charts found that both B2B (59%) and B2C (49%). [1]
  • 63% of businesses say that generating traffic and leads is their biggest marketing challenge. [2]
  • 50% of marketers say inbound marketing strategies, such as onsite forms, are their primary source of leads. [2]
  • 79% of top performing businesses have been using marketing automation to generate leads for three or more years. [2]
  • 80% of marketers use automation software to generate more leads; 77% of them convert more of those leads. [2]
  • 53% of content marketers use interactive content in their lead generation efforts. [2]
  • 85% of marketers claim lead generation is their most important content marketing goal. [2]
  • 68% of B2B marketers cite events generate the most leads. [2]
  • Despite mobile traffic accounting for nearly half of all internet activity, 45% of businesses are unclear about their mobile marketing efforts. [2]
  • 95% of people say that accessing current customer data is the biggest barrier to marketing success. [2]
  • 66% of those people state they’ve made a purchase as a result of the marketing message they received. [2]
  • 54% of email marketers say increasing engagement is their number one priority. [2]
  • 51% of businesses state that improving contact data quality is their biggest barrier to email marketing success. [2]
  • That said, 37% of marketers claim that a lack of user data makes segmentation challenging. [2]
  • 59% of B2B marketers believe email is their most effective channel for generating leads and revenue. [2]
  • 80% of business professionals believe email marketing can help with customer retention. [2]
  • Only 40% of marketers claim to use multi step forms, and 17% that do claim they are the reason for their satisfaction when it comes to lead generation. [2]
  • 50% of marketers who use lead magnets to encourage signups report higher conversion rates. [2]
  • eBooks are the most popular lead magnet amongst subscribers, with 27.7% of marketers using them. [2]
  • According to the results, 75 percent of survey respondents were using web forms to capture leads in their e mail campaigns, while live chats were used by close to 37 percent of responding marketers. [3]
  • According to Formstack’s State of Lead Capture report from 2017 , website and email marketing together make up more than 40 percent of lead driving efforts by businesses. [4]
  • If you include content marketing and blogs, which are great places for a lead capture form, you’re looking at more than 50 percent. [4]
  • When asked about areas of lead capture with which they’re struggling, nearly 34 percent of marketers reported that they didn’t know where to start. [4]
  • 93% of marketers agreed that interactive content is effective in educating its buyers – Ion Interactive 4. [5]
  • 75% of marketing participants said they anticipated that their company or organization would increase their utilization of interactive content marketing – CMI Survey 2016 5. [5]
  • 70% of marketers say that interactive content is effective at converting site visitors –. [5]
  • 88% of marketers said that interactive content is effective in differentiating their brand from their competitors – Ion Interactive 8. [5]
  • 51% respondents have been implementing an interactive content strategy into their overall digital marketing campaign for 3 years or longer – CMI Survey 2016 9. [5]
  • 74% of people assert they use Facebook for professional purposes – HubSpot, 2017 41. [5]
  • Actually, before we do that – according to LinkedIn Technology Marketing Community, the top 3 content marketing strategies in 2017 were blogging (65%), social networks (64%), and case studies (64%). [5]
  • Neil Patel Neil Patel, the worldrenowned marketing and SEO expert and the co founder/owner of KISSmetrics, Quick Sprout, Crazy Egg, Hello Bar and Ubersuggest, used online quizzes to increase their website lead capture by 500%. [5]
  • 50% of marketers who start using lead magnets report higher conversion rates. [6]
  • Perhaps the other 50% of marketers that don’t see a difference in conversions after using lead magnets aren’t using lead magnets very strategically. [6]
  • 46% of B2B marketers used banner ads to promote content such as ebooks and webinars. [6]
  • 12.3% of B2C marketers claim that monetary value lead magnets make for the highest conversion rates while only 8.4% of B2B marketers say the same. [6]
  • Roughly 50% of marketers use lead magnets to capture emails, 40% don’t use them, and about 10% don’t know if they are or aren’t . [6]
  • Ebooks are the most popular lead magnet, with 27.7% of marketers using them, 24.9% using webinars, and 21.3% using free tools . [6]
  • Here’s a snapshot of the participants 82% work in marketing departments of 10 or fewer people, and 65% work with marketing teams of five or fewer members. [7]
  • 47% work in the B2B sectors of marketing and information technology and services; 18% work in education and healthcare; and 35% work in software, media, retail and other industries. [7]
  • 78% percent of marketers surveyed said they rely on Google AdWords and social media advertising to get their messages out… … [7]
  • Another 30% said they struggle to align various marketing channels in reports. [7]
  • Turning more website visitors into sales was a top three priority for 42% of marketers… … [7]
  • The biggest generator of highvolume leads is onpage website conversions (24%), followed by email marketing (18%). [7]
  • Overwhelm appears to be a problem, too 8% of marketers surveyed said they’re using too many apps and can’t tell which ones are really helping them. [7]
  • The top reported goal for marketers is quality 45% of B2C respondents and 67% of B2B respondents want to generate better quality leads, while 41% in B2C (and 52% in B2B). [7]
  • Fifty percent of B2B marketers said they’d like to see more sales, while only 35% of B2C marketers did. [7]
  • Twenty three percent attributed their best leads to organic website traffic, while 17.5% credited referrals and 16% selected email marketing. [7]
  • Less than half (39%). [7]
  • In both the B2B and B2C sectors, 100% of the marketers who did track sales and new customers as primary KPIs reported feeling confident in their returns on investment. [7]
  • Subsequently, 45% of marketers still said they can’t confidently tie marketing ROI to specific touchpoints with their brand. [7]
  • Only 12% of marketers reported using feedback from sales to inform their paid campaigns. [7]
  • Yet 40% of marketers reported low conversion rates and poorly optimized pages. [7]
  • 98% of marketers on LinkedIn agree that personalization helps advance customer relationships. [8]
  • 89% of B2B marketers rely on the platform for better lead acquisition. [8]
  • 45% of marketers have gained customers through LinkedIn. [8]
  • 89% of B2B marketers rely on LinkedIn for lead generation. [8]
  • 62% of B2B marketers generate leads on LinkedIn successfully, over double the next. [8]
  • LinkedIn is generating revenue for 38% of B2B marketers. [8]
  • 97% of B2B marketers use LinkedIn to help drive their content marketing strategy. [8]
  • 92% of B2B marketershave LinkedIn included in their digital marketing mix, as per the latestLinkedIn stats. [8]
  • 58% of the B2B marketers are happy with the LinkedIn ads’ ROI and have continued to use them for promotion. [8]
  • Lead Gen forms on LinkedIn have reduced the cost per lead for 90% of B2B marketers. [8]
  • In their 2020 report, Wyzowl found 89% of video marketers say video gives them a good ROI. [9]
  • 83% of video marketers say video helps them withlead generation. [9]
  • 87% of video marketers say video hasincreased trafficto their website. [9]
  • 80% of video marketers say video has directly helped increase sales. [9]
  • 95% of video marketers plan to increase or maintain video spend in 2020. [9]
  • Social Video Forecast also suggests that 91% of marketers are satisfied with the ROI of video marketing on social media. [9]
  • Tiger Fitness says video marketing helped them achieve a 60% returning customer rate, which is three times the norm for their industry. [9]
  • Wyzowl says 85% of businesses use video as a marketing tool. [9]
  • According to Animoto, that number is even higher with 96% of marketers having placed ad spend on video. [9]
  • Both its B2B and B2C research for 2020 show that 71% of B2B marketers use video marketing. [9]
  • 66% of B2C marketers use video marketing. [9]
  • Research conducted by BreadNBeyond shows that 81% of businesses use video in their marketing strategy. [9]
  • And Social Media Examiner’s Social Media Marketing Industry Report shows that 57% of marketers used live video in 2019!. [9]
  • According to Social Media Examiner, 80% of marketers are creating videos that are 3 minutes or less. [9]
  • According to IAB, ad spend in digital video continues to increase with marketers increasing the digital video budgets by 25% year over year. [9]

Lead Capture Software Statistics

  • According to recent reports, 80% of marketers that use automation software drive increased leads (as much as 451% more). [1]
  • 80% of marketers use automation software to generate more leads; 77% of them convert more of those leads. [2]
  • 47% work in the B2B sectors of marketing and information technology and services; 18% work in education and healthcare; and 35% work in software, media, retail and other industries. [7]
  • When we asked participants which apps they use most often to track their best quality leads, only 19% selected sales customer relationship software. [7]

Lead Capture Adoption Statistics

  • Chatbots still have low adoption, but still, 17% of marketers are using chatbots today. [0]

Lead Capture Latest Statistics

  • A large percentage of our respondents work at small businesses, with roughly 33% reporting less than 50 employees, although the distribution evens out among the other responses. [0]
  • However, only 6.5% say its their highest converting lead capture tool. [0]
  • Reported conversion rates varied consistently across reported categories, but the mean conversion rate from our study is 21.5%. [0]
  • However, 24.9% are using webinars and almost as many (21.3%). [0]
  • Online forms are the most commonly used type of lead capture tool, with 74% of respondents reporting they use them. [0]
  • And, while 37% of respondents use live chat, only 17% use a chatbot. [0]
  • Additionally, only 7% of respondents said chatbots were their highest converting tool. [0]
  • By comparison, around 13% reported live chat or quizzes/surveys being the most effective tool. [0]
  • Very few people report conversion rates in the 51. [0]
  • Very few people (8%). [0]
  • Following the trend, those who use form analytics report 15% higher satisfaction with their lead generation efforts and 19% higher conversion rates. [0]
  • Most people are running between one and five per year, but a full 36% never run user tests on their forms. [0]
  • Those who do, however, report 17% higher satisfaction rates with their lead generation efforts, and their self reported conversion rates are 86% higher (16.05% for those who don’t use multi step, and 29.76% for those who do). [0]
  • However, that leaves 34.9% with no documented process. [0]
  • This is important because, as you would logically suppose, those who have a documented lead qualification process report 21.4% higher satisfaction ratings with their lead generation efforts. [0]
  • Marketers are still focusing heavily on lead generation, with 53% of them spending half or more of their entire budget on lead gen efforts. [1]
  • A 2019 study found that following up with online leads in less than 5 minutes makes them nine times more likely to convert into paying customers. [1]
  • According to Fearless Competitor, outsourcing lead generation generates 43% better results than in. [1]
  • LinkedIn dominates lead generation for B2B businesses, with 80% of B2B leads coming from the platform. [1]
  • While LinkedIn might dominate in the B2B space, data from Quicksprout suggests Twitter may be the king of social media leads, finding that 82% of leads come from the platform. [1]
  • Marketers that use blogs to generate traffic are 13 times more likely to generate positive ROIs. [1]
  • Effective headlines can boost clicks, and therefore page traffic, by as much as 500%. [1]
  • That’s an incredible 4400% ROI, higher than any other lead generation tool. [1]
  • 68% of businesses use strategic, high converting landing pages to get their leads to take action, whether that’s signing up to their mailing list, following them on social media, or making a purchase. [1]
  • According to a DemandGen report, lead nurturing drives 20% more sales opportunities than non. [1]
  • Another study from Marketo found that businesses that nurture leads enjoy 50% more sales. [1]
  • They also found that those sales cost an average of 33% less than non. [1]
  • Annuitas found that nurtured prospects make 47% larger purchases than non. [1]
  • As if we needed more proof as to how important lead nurturing is, Marketing Sherpa found that a whopping 73% of leads aren’t sales. [1]
  • An interesting study from Hubspot found that emails sent out for lead nurturing purposes had an average click through rate of 8%, significantly higher than regular emails, which had an average CTR of 3%. [1]
  • In fact, Marketing Donut found that 63% of customers that ask for information about your brand won’t be ready to buy for at least three months. [1]
  • Companies automating lead management see a 10% increase in revenue after 6. [2]
  • 74% of companies use web forms for lead generation, with 49.7% stating their online forms are their highest converting lead generation tool. [2]
  • Only 25% of leads are ready to advance to sales. [2]
  • Outbound leads cost upwards of 39% more than inbound leads and aren’t nearly as effective. [2]
  • 70% of the links people click on are organic, while 70 80% of people ignore paid ads while using a search engine. [2]
  • Search beats social media by 300% when it comes to driving traffic to content sites. [2]
  • 50% of people are saying that case studies are the accelerant for moving people through their sales funnel. [2]
  • 3% of your target audience is actively buying, 56% aren’t ready, and 40% are getting ready to begin. [2]
  • 68% of B2B professionals want to increase their quality of leads, followed by 55% wanting to increase lead volume. [2]
  • Lack of resources is the biggest obstacle for 61% of businesses wanting to generate more leads. [2]
  • 58% are going to increase their lead generation budget. [2]
  • 97% of B2B businesses believe that Email is the most important form field for gathering quality leads, followed by Name (92%), and Company (79%). [2]
  • Using a CRM system is said to be beneficial for determining lead quality according to 84% of companies. [2]
  • 93% of US online consumers are subscribers, receiving at least one permission based email a day from businesses. [2]
  • 58% of online shoppers’ first online activity of the day is checking email, followed by a search engine or portal site (20%) and Facebook (11%). [2]
  • 77% of people prefer email over social media or other channels for receiving promotional material from businesses they’re interested in. [2]
  • 44% of people look to their email for a deal first, followed by company websites (43%), search engines (6%), and Facebook (4%). [2]
  • 79% of the people you send email to will receive it. [2]
  • Lead nurturing emails result in an 8% CTR, whereas general emails have a 3% CTR. [2]
  • 96% of people that visit your site aren’t ready to buy. [2]
  • Another 33% of people say they aren’t even sure how to implement audience targeting and segmentation strategies. [2]
  • 42% of organizations believe email is their most effective lead generation channel. [2]
  • Only 44% of businesses use a lead scoring system. [2]
  • 30% of processed leads have wrong phone numbers, 28% have wrong emails, and 27% have wrong names and do your business no good, despite the time and money you’ve already invested. [2]
  • 45% of form data is submitted on a mobile device, enforcing the idea that the user experience of your online forms is key to higher conversions and collecting accurate data. [2]
  • Email personalization generates 26% more email opens. [2]
  • Emails with video clips can boost CTR by as much as 300%. [2]
  • 73% of Millennials prefer to communicate with businesses via email. [2]
  • The mean conversion rate for online forms sits at approximately 21.5%. [2]
  • Multi step forms in WordPress can lead to 300% more conversions. [2]
  • Other popular lead magnets include webinars (24.9%) and free tools (21.3%). [2]
  • Increasing your value proposition and adding trust signals can boost conversions by as much as 60% or more. [2]
  • Removing as little as one form field can boost form conversions by as much as 26%. [2]
  • Nearly 70% of consumers will look to online product reviews before making a buying decision. [2]
  • Adding to that, you can improve conversion rates by 4.6% if you add 50 or more reviews per product that you offer, whether in an eCommerce store or on your online order form. [2]
  • Desktops have the highest form conversions rate at 17.5%, followed by tablets (16.9%) and mobile phones (12.7%). [2]
  • Chrome has the highest conversion rate at 17.8%, with Firefox at 17.3%, Internet Explorer at 15.9%, and Safari at 14.3%. [2]
  • 81% of people have abandoned a form after beginning to fill it out. [2]
  • 29% of people cite security reasons as one of the main concerns when it comes to completing online forms, followed by form length (27%). [2]
  • More than 67% of site visitors will abandon your form forever if they encounter any complications; only 20% will follow up with the company in some way. [2]
  • 30% of people will return to complete a form if there’s something in it for them such as a free tool. [2]
  • 19% of people will return to complete a form if the company reaches out to them through email or business phone to re. [2]
  • Only 44% of businesses send an email receipt to customers, email verification (38%), or promotional emails (22%). [2]
  • 3% of people prefer to fill out forms on mobile devices as compared to 84% that prefer a desktop or laptop. [2]
  • 13% of people will never fill out an online form because they want to fill out physical copies. [2]
  • 60% of job seekers will abandon your online job application form because of the length or complexity. [2]
  • On the other hand, 50% of employers claim the length of their job application forms are effective at weeding out applicants that don’t want to finish. [2]
  • 76.9% of shoppers abandon checkout forms. [2]
  • The travel industry has the highest form abandonment rate at 81%, followed by nonprofits (77.9%), finance (75.7%), and retail (75.8%). [2]
  • Asking for a phone number reduces form conversion rates by as much as 5%, followed by street address (4%), a person’s age (3%), and city and state (2%). [2]
  • 37% of people will abandon a form asking for their phone number, unless the field is optional, which nearly doubles completions. [2]
  • Your form’s submit text makes a difference 3% more people will abandon if you use the word “Submit.”. [2]
  • Better checkout design can reduce form abandonment by as much as 35%, which translates into nearly $260 billion in recovered orders. [2]
  • 35.6% of people trust the Norton Secured trust badge, making it the most recognized and trusted. [2]
  • In a study of 1.5 million site visitors, only 49% of them actually added details to an online form after viewing it. [2]
  • Of those 49% that started filling out the form, only 16.5% completed it. [2]
  • 23% of people will not fill out your checkout form if you require them to create a user account. [2]
  • 12% of people will abandon a form during an online checkout if there are no trust badges. [2]
  • Available to download in PNG, PDF, XLS format 33% off until Jun 30th. [3]
  • In a Forrester study, more than 82 percent of respondents viewed at least five pieces of a business’s content before making a purchase. [4]
  • We estimated that the total number of lawenforcement related deaths in 2015 was 1,166 (95% CI 1,153, 1,184). [10]
  • There were 599 deaths reported in The Counted only, 36 reported in the NVSS only, 487 reported in both lists, and an estimated 44 (95% CI 31, 62). [10]
  • The NVSS documented 44.9% (95% CI 44.2%, 45.4%) of the total number of deaths, and The Counted documented 93.1% (95% CI 91.7%, 94.2%). [10]
  • 68.2; 95% CI 15.7, 297.5; p < 0.01), and underreporting was also more likely outside of the highestincome quintile counties (OR for the lowest versus highest income quintile 10.1; 95% CI 2.4, 42.8; p < 0.01). [10]
  • We estimated that 1,166 lawenforcement related deaths occurred in the US in 2015; The Counted captured a larger proportion of these deaths than the US mortality data. [10]
  • This report has been prepared according to STROBE guidelines, as suggested by the Enhancing the QUAlity and Transparency Of health Research network. [10]
  • For a majority of decedents—approximately 60% of cases coded as legal intervention deaths in 2015—ICD codes are assigned by a computer program, SuperMICAR. [10]
  • Finally, we also excluded the small number of decedents (N = 3; <0.3% of deaths). [10]
  • Using those counts along with the dataset derived from matching The Counted and NDI, we estimated the number of deaths reported in The Counted only, classified as legal intervention deaths in the NVSS only, and reported in both systems. [10]
  • This assumption is frequently violated in epidemiologic contexts, however often there is positive list dependence, which leads to underestimated population sizes [25]. [10]
  • We identified true matches for 91.3% of included cases using NDI Plus. [10]
  • Matching rates were lower than 85% for decedents who were women (36/43; 83.7%), had missing race/ethnicity (14/18; 77.8%), or had death certified by an appointed coroner (29/35; 82.9%). [10]
  • Among the 991 matched cases, firearm deaths comprised 92.8%, or 920/991 cases. [10]
  • The second most common mechanism was death due to Taser (46/991; 4.6%). [10]
  • This was followed by struck by/against injuries (18/991; 1.8%), motorvehicle related injuries (5/991; 0.4%), and neglect (3/991; 0.3%). [10]
  • Overall, 444 (44.8%). [10]
  • The most common underlying cause of death for misclassified cases was assault, which was more prevalent than legal intervention and accounted for 47.5% of all matched cases. [10]
  • While nearly all firearm deaths were coded as legal intervention or assault (96.8% combined). [10]
  • Deaths that followed the use of Tasers were reported as legal intervention (6/46; 13%), assault (10/46; 21.7%), missing/undetermined (8/46; 17.4%), accidental injury (10/46, 21.7%), and mental health/behavioral disorders (5/46; 10.9%). [10]
  • Struck by/against was the only other non firearm mechanism for which any cases were classified as legal intervention (4/18 struck by/against injuries; 22.2%). [10]
  • There were 599 deaths reported in The Counted only, 36 reported in the NVSS only, 487 reported in both lists, and an estimated 44 (95% CI 31, 62). [10]
  • Assuming independence between lists, our capture–recapture model estimates that the total number of US lawenforcement related deaths in 2015 was 1,166 (95% CI 1,153, 1,184). [10]
  • This suggests that the NVSS documented 44.9% (95% CI 44.2%, 45.4%) of lawenforcement related deaths, and The Counted documented 93.1% (95% CI 91.7%, 94.2%). [10]
  • Assuming the highest of the pairwise list correlation values reported by Lum and Ball [29], 0.93, the maximum number of deaths was only slightly higher, equaling 1,233 (95% CI 1,200, 1,280). [10]
  • Under this maximum scenario, The Counted documented 88.1% (95% CI 84.8%, 90.5%) of cases, and the NVSS documented 42.4% (95% CI 40.9%, 43.6%). [10]
  • We found that, among cases reported in The Counted and matched to NVSS data, 55.2% were misclassified in the NVSS. [10]
  • Misclassification rates ranged from 0% to 100%; among states with ≥10 matched cases, rates ranged from 17.6% to 100.0%. [10]
  • Taken together, 5 states—California, Texas, Florida, Oklahoma, and Arizona—contained 42.4% of matched cases and accounted for a majority of the misclassified cases (50.3%). [10]
  • Among these 5 states, misclassification was 40% to <60% in 1 state , 60% to <80% in 3 states , and ≥80% in 1 state. [10]
  • Misclassification rates were lower than 40% among persons who were Asian/Pacific Islander (8/21; 38.1%) and those who died in the highest income counties (76/198; 38.4%). [10]
  • (OR 10.1; 95% CI 2.4, 42.8; p < 0.01). [10]
  • Using average values for all other covariates, the predicted probability of misclassification for firearm deaths was 48.6% (95% CI 41.5%, 55.6%), while for non firearm deaths it was 86.4% (95% CI 78.2%, 94.6%). [10]
  • For deaths occurring in the highestincomequintile counties, the predicted probability of misclassification was 33.4% (95% CI 23.3%, 43.5%), while among the lowestincome quintile counties the probability was 57.2% (95% CI 46.8%, 67.6%). [10]
  • We estimated the total number of lawenforcement related deaths in the US in 2015–1,166 deaths (95% CI 1,153, 1,184). [10]
  • The Counted (93.1%; 95% CI 91.7%, 94.2%) than by US vital statistics data (44.9%; 95% CI 44.2%, 45.4%). [10]
  • Facilities best equipped to treat gunshot wounds, such as level I trauma centers, are more likely to be located in urban and higher income counties [36], so this could lead to measurement error for county. [10]
  • However, this is likely a very small number of cases (for injuries inflicted in 2015, we identified only 3 cases, or <0.3% of deaths, for which the death occurred in 2016). [10]
  • Comparing its coverage rate to previous estimates produced by the BJS, The Counted outperformed ARD (which captured an estimated 49% of deaths over the period 2003–2011, excluding 2010). [10]
  • Supplementary Homicide Reports data (which captured an estimated 46% of deaths over the same period). [10]
  • First, a BJS analysis for the period 2003–2011 was based on probabilistically matched deaths from 2 national law enforcement sources and estimated that there were on average 928 annual lawenforcement related deaths in the US [4]. [10]
  • They state that adjusting for nonresponse would increase their estimate by an additional 30%. [10]
  • 81% agree that interactive content grabs attention more effectively – CMI Survey 2016. [5]
  • 79% agree that interactive content enhances retention of brand messaging – CMI Survey 2016. [5]
  • 79% agree that interactive content results in repeat visitors and multiple exposure – CMI Survey 2016 7. [5]
  • Interactive content, such as apps, assessments, calculators, configurators and quizzes, generate conversions moderately or very well 70% of the time, compared to just 36% for passive content – Ion Interactive 10. [5]
  • Interactive content does a much better job of educating the buying audience, as 93% of study participants reported interactive content as somewhat or very effective in this role – Ion Interactive 11. [5]
  • 61% of customers are likely to buy from companies with unique content –. [5]
  • 51% of B2B buyers do online research before making a definitive decision to buy and, while doing so, they prefer short, interactive content designed to educate rather than sell – DemandGen. [5]
  • According to Forbes, the demand for interactive content such as quizzes will continue to grow in 2017 and beyond. [5]
  • According to LeadQuizzes, the average quiz has a 31.6% lead capture rate. [5]
  • 77% of all Playbuzz powered quizzes that have been shared 100,000 times or more are personality quizzes. [5]
  • According to OkDork.com, the most shared quiz on the Internet over a period of 8 months was “What Career Should You Have?”. [5]
  • According to BuzzSumo, 82% engaged with quizzes they were exposed to via their newsfeed. [5]
  • According to Buzzfeed, 96% of participants finish Buzzfeed sponsored quizzes. [5]
  • 40% of people spend more time socializing on social media than faceto face – Social Media Today 34. [5]
  • 72% of adults online use Facebook – Pew Research Center, 2015 35. [5]
  • Facebook feed is the main source for finding interesting content for 76% of people – HubSpot, 2016 37. [5]
  • In the previous two years, Facebook content consumption has grown by 57% – HubSpot, 2016 38. [5]
  • 84% of social media shares of quizzes are on Facebook –. [5]
  • Facebook users are still the most engaged ones (70% of them log in on a daily basis, while 43% do so several times a day). [5]
  • By using branded links over generic links when posting content, click through rates can increase by up to 39% – Rebrandly 42. [5]
  • They grew their local email list by 1,600 people monthly, received 40 60 new consult requests, and closed 57% of them into new clients worth $1200/year on only $1000/month in ad spend. [5]
  • It helped himgrow his email list by 42%. [5]
  • 19% of respondents claimed that in person events were the highest performing, 16% stated webinars, and 13% stated ebooks. [6]
  • 51% of B2B buyers are willing to share information about themselves or their company to register for webinars, making webinars more attractive to B2B buyers than any other lead magnet. [6]
  • While webinars proved to be most popular, research/survey reports were a close second (50%), white papers came in third (48%) and ebooks came in 4rth (44%). [6]
  • Perhaps, ecommerce businesses that offer low priced items can more easily sway their target audiences with small incentives such as free shipping or 5% off coupons. [6]
  • The average quiz has a 31.6% lead capture rate . [6]
  • Forms promoting contests as lead magnets received a 35% form conversion rate compared to 11% for general lead generation forms. [6]
  • However, this approach likely wouldn’t make much sense for B2B manufacturing companies. [6]
  • 55% work in businesstobusiness industries, and 45% are in the businessto consumer and nonprofit spaces. [7]
  • 52% spend fewer than six hours a week optimizing paid digital advertising campaigns. [7]
  • 56% have less than $5,000 per month on average for paid digital advertising, and 18% have $5,000–$25,000 to work with. [7]
  • But when it comes time to prove their return on investment on those paid campaigns, 34% said they don’t know where to start. [7]
  • 28% use the number of sales resulting from paid ads to prove ROI. [7]
  • Only 9% are relying on site traffic alone to prove ROI on paid ads. [7]
  • Within these two overarching categories, 29% use AdWords, 22% use Facebook Ad Exchange, 15% use LinkedIn Ads, and 12% use Twitter Ads. [7]
  • Analytics was the most used method at 27%, followed by conversion rates at 20% and A/B testing at 17%. [7]
  • Ranking lowest were feedback from sales teams (12%) and lead attribution data that ties conversions to specific touchpoints (9%). [7]
  • As a result, 45% still can’t tell precisely which investments are truly driving high. [7]
  • Twitter, LinkedIn and Facebook accounted for 48% of the most commonly used paid platforms. [7]
  • But among those who said they use landing page conversion rates to prove ROI on paid campaigns, 100% said they can confidently attribute returns to specific touch points with their brands. [7]
  • There are 56.6% of male users and 43.4% female users on LinkedIn. [8]
  • Almost 60% of LinkedIn users are in the age group of 25. [8]
  • 60% of U.S. LinkedIn users earn $100,000/year. [8]
  • 57% of LinkedIn traffic is from mobile devices. [8]
  • 91% of executives rate LinkedIn as their first choice for professionally relevant content. [8]
  • About 45% of LinkedIn article readers are in upper. [8]
  • 39% of LinkedIn users never share content, while 16% of the profiles actively share multiple posts every week. [8]
  • Live streams witnessed a 437% yearon year increase in views. [8]
  • 2% of LinkedIn users haven’t yet joined any group on LinkedIn. [8]
  • 39% of users are LinkedIn premium account holders. [8]
  • Did you know 99.63% of LinkedIn search traffic comes from organic search alone?. [8]
  • 22.04% of LinkedIn traffic comes from search alone. [8]
  • 99.63% of LinkedIn search traffic comes from organic search. [8]
  • LinkedIn Pages with complete information get 30% more weekly views compared to others. [8]
  • There is a 50% rise in engagement yearover. [8]
  • According to LinkedIn, companies that post 20 times per month reach at least 60% of their unique audience. [8]
  • Images on average result in a 98% higher comment rate than without on LinkedIn. [8]
  • Links to Youtube videos play directly in the LinkedIn feed and typically give a 75% higher share rate. [8]
  • Messages sent have increased 35% yearover. [8]
  • Weekly LinkedIn members who engage heavily with content are 5x more likely to return daily. [8]
  • 46% of social media traffic to the company’s website comes from LinkedIn. [8]
  • 52% of buyers list LinkedIn as the most influential channel during their research process. [8]
  • InMail has a 300% higher response rate than email, with a 10 25% hit rate on LinkedIn. [8]
  • 80% of B2B leads coming from social media are from LinkedIn. [8]
  • 15% of Linkedin users are senior. [8]
  • LinkedIn message ads have a 40% conversion rate. [8]
  • An ad on LinkedIn can reach 14.3% of the world’s population over 18 years of age. [8]
  • Quarteron quarter change of LinkedIn’s advertising reach is +2.9%. [8]
  • 43.4% of ad audiences are female, and 56.6% are male. [8]
  • Sponsored InMail has an opening rate of 52% on LinkedIn. [8]
  • LinkedIn Message Ads have a 40% conversion rate. [8]
  • 65% of B2B companies have generated a customer through LinkedIn paid ads. [8]
  • The cost per lead is 28% lower than on Google AdWords on LinkedIn. [8]
  • LinkedIn has reported that its “matched audience” targeting feature procured a 32% increase in post click conversion rates and a 30% boost in CTR. [8]
  • 58% of B2B advertisers like the ROI of LinkedIn ads. [8]
  • The average conversion rate of video ads on LinkedIn for the U.S. is 6.1%, more than any other contemporary platform. [8]
  • $45,000 / $5,000 = 9 Lead to opportunity ratio is predicted as 3, which means you have the opportunity to turn one lead into a customer for every 3 leads generated. [11]
  • What we can take away from this calculation is that with 162 leads, you would expect to break even, zero percent profit!. [11]
  • And, 84% of people say they’ve been convinced to buy a product or service by watching a brand’s video. [9]
  • More than 55% of shoppers use online videowhile actually shopping in a store, says Google. [9]
  • Wyzowl says that66% of consumers prefer watching a videoto reading about a product. [9]
  • AndHubspotsays that 54% of consumers want to see more video content this year. [9]
  • In 2017, Wyzowl reported that 75% of consumers decided not to buy a product because the video voiceover annoyed them. [9]
  • An informal and chatty tone is preferred by 83% of consumers. [9]
  • Vidyard’s research shows that the average retention rate for videos across the board is 52%, but the amount of time people will spend watching your videos depends on how long they are. [9]
  • About 68% of people will watch a business video all the way through if it’s under 1 minute. [9]
  • You’re going to reach only 25% of people. [9]
  • According to research by Verizon and Publicis, 92% of consumers view videos with the sound off. [9]
  • This same report found that 50% of consumers rely on captions because they keep the sound off. [9]
  • Consumers love watching video on their mobile devices According to YouTube, more than 70% of all YouTube video consumption is via mobile devices. [9]
  • Wyzowlsays 90% of consumers watch videos on their mobile devices. [9]
  • And93% of Twitter video viewshappen on mobile Key takeaway Mobile is the way to go. [9]
  • Cisco adds that, by then, 82% of all consumer web traffic will be video. [9]
  • Over 70% of visitors who abandon your website will never return!. [9]
  • I wish I was kidding “The vast majority 99.9 percent of the data we never get to see,” said Dean Knox, a professor of politics at Princeton and one of the authors of the study. [12]
  • As a result, approximately 75 percent of the sample remains the same from month to month and 50 percent remains the same from year to year. [13]
  • This measure is the number of people in the labor force as a percentage of the civilian noninstitutional population 16 years old and over. [13]
  • This measure is the number of employed as a percentage of the civilian noninstitutional population 16 years old and over. [13]
  • Over the last two years alone 90 percent of the data in the world was generated. [14]
  • We conduct more than half of our web searches from a mobile phone now 3.7 billion humans use the internet. [14]
  • 77% of searches are conducted on Google, it would be remiss not to remember other search engines are also contributing to our daily data generation. [14]
  • According to Domo’s Data Never Sleeps 5.0 report , these are numbers generated every minute of the day. [14]

I know you want to use Lead Capture Software, thus we made this list of best Lead Capture Software. We also wrote about how to learn Lead Capture Software and how to install Lead Capture Software. Recently we wrote how to uninstall Lead Capture Software for newbie users. Don’t forgot to check latest Lead Capture statistics of 2024.


  1. hubspot – https://blog.hubspot.com/marketing/state-of-email-lead-capture.
  2. startupbonsai – https://startupbonsai.com/lead-generation-statistics/.
  3. wpforms – https://wpforms.com/online-form-statistics-facts/.
  4. statista – https://www.statista.com/statistics/1025225/lead-capture-tools-marketers-use-us/.
  5. hellobar – https://www.hellobar.com/blog/lead-capture-form/.
  6. leadquizzes – https://www.leadquizzes.com/blog/quiz-marketing-statistics-and-case-studies/.
  7. clickydrip – https://clickydrip.com/lead-magnet-statistics/.
  8. formstack – https://www.formstack.com/resources/report-lead-capture.
  9. socialpilot – https://www.socialpilot.co/blog/linkedin-statistics.
  10. optinmonster – https://optinmonster.com/video-marketing-statistics-what-you-must-know/.
  11. plos – https://journals.plos.org/plosmedicine/article?id=10.1371/journal.pmed.1002399.
  12. cloudtask – https://www.cloudtask.com/blog/lead-gen-costs.
  13. fivethirtyeight – https://fivethirtyeight.com/features/why-statistics-dont-capture-the-full-extent-of-the-systemic-bias-in-policing/.
  14. bls – https://www.bls.gov/cps/cps_htgm.htm.
  15. forbes – https://www.forbes.com/sites/bernardmarr/2018/05/21/how-much-data-do-we-create-every-day-the-mind-blowing-stats-everyone-should-read/.

How Useful is Lead Capture

One of the most important reasons why lead capture is so valuable is because it allows businesses to stay connected with their target audience. By gathering contact information, companies can build and maintain a database of potential customers who have shown interest in their products or services. This allows for ongoing communication and the opportunity to establish relationships with prospects, ultimately leading to increased conversions and sales.

Lead capture also provides businesses with the invaluable ability to tailor their marketing efforts to the specific needs and interests of their audience. Through the information collected during the lead capture process, companies can gain insights into the preferences and behaviors of their potential customers. This knowledge empowers businesses to develop more personalized and targeted marketing strategies, ensuring that their messages reach the right people at the right time.

Moreover, lead capture serves as a powerful tool for market research. The data collected from potential customers can be analyzed to identify trends, patterns, or gaps in the market that may have previously gone unnoticed. This information can then be used to make informed business decisions, develop new products or services, and stay ahead of the competition.

In addition to its research benefits, lead capture allows businesses to measure the effectiveness of their marketing campaigns. By tracking and analyzing the responses and behaviors of captured leads, companies can gain a deeper understanding of which strategies are working and which are not. This real-time feedback enables organizations to optimize their marketing efforts and allocate resources more effectively. It ensures that efforts aren’t wasted on strategies that yield poor results and instead focuses on tactics that drive superior outcomes.

Furthermore, lead capture can greatly enhance the efficiency of the sales process. By collecting valuable information upfront, companies can better qualify leads and prioritize their efforts towards those with a higher likelihood of converting into customers. This not only saves time and resources but also improves the overall sales performance of the organization. It allows sales teams to focus on cultivating relationships and closing deals, rather than wasting energy on leads that may not be a good fit.

In conclusion, lead capture is an incredibly valuable tool for businesses seeking growth and success. From building databases and staying connected to prospects, to tailoring marketing efforts and conducting market research, lead capture provides immense benefits. It enables businesses to make smarter and more informed decisions, measure the effectiveness of their campaigns, and enhance the overall efficiency of their sales processes.

In Conclusion

Be it Lead Capture benefits statistics, Lead Capture usage statistics, Lead Capture productivity statistics, Lead Capture adoption statistics, Lead Capture roi statistics, Lead Capture market statistics, statistics on use of Lead Capture, Lead Capture analytics statistics, statistics of companies that use Lead Capture, statistics small businesses using Lead Capture, top Lead Capture systems usa statistics, Lead Capture software market statistics, statistics dissatisfied with Lead Capture, statistics of businesses using Lead Capture, Lead Capture key statistics, Lead Capture systems statistics, nonprofit Lead Capture statistics, Lead Capture failure statistics, top Lead Capture statistics, best Lead Capture statistics, Lead Capture statistics small business, Lead Capture statistics 2024, Lead Capture statistics 2021, Lead Capture statistics 2024 you will find all from this page. 🙂

We tried our best to provide all the Lead Capture statistics on this page. Please comment below and share your opinion if we missed any Lead Capture statistics.

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