Live Stream Broadcasting Statistics 2022 - Everything You Need to Know


Are you looking to add Live Stream Broadcasting to your arsenal of tools? Maybe for your business or personal use only, whatever it is – it’s always a good idea to know more about the most important Live Stream Broadcasting statistics of 2022.

My team and I scanned the entire web and collected all the most useful Live Stream Broadcasting stats on this page. You don’t need to check any other resource on the web for any Live Stream Broadcasting statistics. All are here only 🙂

How much of an impact will Live Stream Broadcasting have on your day-to-day? or the day-to-day of your business? Should you invest in Live Stream Broadcasting? We will answer all your Live Stream Broadcasting related questions here.

Please read the page carefully and don’t miss any word. 🙂

Best Live Stream Broadcasting Statistics

☰ Use “CTRL+F” to quickly find statistics. There are total 416 Live Stream Broadcasting Statistics on this page 🙂

Live Stream Broadcasting Usage Statistics

  • 68% of U.S. Disney Plus viewers who practiced social distancing increased their usage of the platform, while Netflix and Hulu user viewing grew by 66% in March 2020. [0]
  • 65% of consumers stream content to their TV, while Smart TV usage has almost doubled. [0]
  • 29% of people decreased their cable subscription usage in 2019. [0]
  • Instagram Live usage grew by 70% in April 2020. [0]

Live Stream Broadcasting Market Statistics

  • Twitch is currently the largest live streaming platform worldwide, with over 9.3 billion hours of live social video streams consumed in 2019 and a market share of 73%. [1]
  • 35% percent of marketers use live video, an increase of 20% YoY. [1]
  • 32% of marketers are planning to use Facebook Live as part of their video marketing strategy in 2020 and beyond. [1]
  • The video streaming market is predicted to be worth $124.6 billion by 2025. [1]
  • About 80% of marketing professionals say that video content is becoming more important in the business world. [2]
  • 35% percent of marketers use live video. [2]
  • Animoto’s Social Video Forecast suggests that 76.5% of marketers and small business owners are seeing results with video marketing. [2]
  • 79% of marketers say live video facilitates a more authentic interaction with an audience. [2]
  • 61% of marketers say a benefit of live streaming video is that it creates content that can be viewed or repurposed later. [2]
  • 60% of marketers say a benefit of live video is getting real. [2]
  • The video streaming market is predicted to be worth $247 billion by 2027. [2]
  • 70% of marketers say that video produces more conversions than any other content. [2]
  • Subscription based video on demand revenue is predicted to grow by 10.7% each year to yield a market volume of $85,735 million by 2025. [2]
  • A mere 3% of marketers currently use the live streaming function on LinkedIn. [2]
  • About 17% of digital marketers incorporate Instagram Live in their content strategies. [2]
  • Less than 10% of marketers incorporate YouTube Live in their marketing strategies. [2]
  • According to the Mature Your Video Marketing to Drive Business Value report by 4C, nearly 80% of marketers recognize video as an increasingly important medium. [3]
  • Digital marketers expect to invest most in creating Instagram Stories (66%) and news feed videos (62%). [3]
  • According to RhythmOne’s 2018 annual Influencer Marketing Benchmarks Report, influencer marketing engagement is enhanced with video. [3]
  • Twitch hosts91%of streaming content in the market. [4]
  • It’s estimated that by 2021, the live streaming market will reach $70.05 billion. [4]
  • According to Wyzowl, the 2020 pandemic affected the video marketing plans of around 40% of marketers. [4]
  • But 74% of marketers said that the pandemic made them more likely to use video while 26% said it became less likely. [4]
  • According to Grand View Research, the live streaming market is set to grow to $223.98 billion by 2028. [4]
  • As a result, Twitch now hosts 91% of streaming content in the market. [4]
  • Nearly 80% of marketers recognize video as an increasingly important medium. [0]
  • 23% of respondents indicated that live streaming is the most effective tool for marketing trade shows. [0]
  • 66% B2C content marketers. [0]
  • Out of the marketers who use video, 32% plan to add Facebook Live to their strategy in 2020. [0]
  • SVoD revenue is forecast to experience an annual growth rate of 10.7% and a market volume of US$85,735m by 2025. [0]
  • ( 3% of marketers use LinkedIn Live (Social Media Examiner). [0]
  • 17% of marketers use Instagram Live. [0]
  • 2% of marketers use Snapchat Live. [0]
  • 8% of marketers use YouTube Live. [0]
  • 1% of marketers use Twitch Live. [0]
  • In December 2019, Facebook Gaming accounted for 8.5% of the online gaming market. [0]
  • According to Datanyze, the most popular streaming platform is currently Livestream with 2,993 domains and a market share of 34.97%. [5]
  • Twitch, in comparison, only has 196 domains and a market share of 2.34%, according to live streaming stats. [5]
  • Using a live video to promote a product brings a human touch to digital marketing, according to 63% of people. [5]
  • 35% of marketers use live video. [5]
  • The same study shows 63% of marketers plan to increase their use of live videos in future campaigns. [5]
  • Twitch has market share of 67% content hours watched, and 90% of content streamed. [6]
  • Of the marketers who said they use video as part of their strategies, 70% said they use Facebook, and 28% said they use Facebook Live. [7]
  • Social commerce will be an $80 billion industry by 2025, and with 46% of marketers using live video as a social media tactic, live shopping is sure to keep growing. [7]
  • 76% of marketing teams who took part in a video marketing survey said they invested in video production in the last three years. [7]
  • 86% of marketers now use video as a marketing tool, and 94% consider video an important part of their marketing strategies. [7]
  • 91% of marketers who are live streaming say they will continue even after the pandemic ends. [7]

Live Stream Broadcasting Software Statistics

  • According to Evercore, total video traffic is expected to grow at a 30% Compound Annual Growth Rate from 2017 to 2020, reinforcing the need for endto end video software services. [3]
  • The number of consumers getting their video programming from OTT subscriptions will grow over the next five years to more than 15.5 million U.S. subscribers by 2024, according to a new report from Concentric, a simulation software company. [3]
  • 79% say a brand’s video has convinced them to buy a piece of software or an app. [5]
  • Video start failures are down 33% yearover year, buffering is down 41%, and picture quality is up 25%. [1]

Live Stream Broadcasting Adoption Statistics

  • Health and fitness verticals saw the most rapid adoption of live videos, with over 1300% increase in minutes live streamed, between March to August 2020. [0]

Live Stream Broadcasting Latest Statistics

  • Live content earns 27% more minutes of watch time per viewing, nearly 6 more minutes, at 24.41 minutes on average, for live video versus video on demand. [1]
  • Live video is expected to grow 15 fold by 2022 and reach a 17% share of all internet traffic. [1]
  • Video streaming rose 72.4% between Q1 2018 and Q1 2019. [1]
  • The online live streaming industry has grown 99% between April 2019 and April 2020. [1]
  • Video streaming accounted for 60% of downstream internet traffic in 2019. [1]
  • 80% of consumers prefer watching a live video to reading a blog. [1]
  • Just 12% of consumers are able to find content easily on streaming platforms. [1]
  • 63% of Millennials watch live streaming content regularly, making them the largest group of consumers of live content. [1]
  • Around 40% of computer and mobile video viewers fall in the 13–34 age bracket. [1]
  • About 60% of young adults in the US primarily use online streaming to watch TV. [1]
  • 55% of Twitch users are aged 18. [1]
  • 67% of viewers say video quality is the most important factor when watching a live stream. [1]
  • OTT platforms with lower quality videos run the risk of losing about 25% of their revenue. [1]
  • Live streams fail to start 2.6% of the time. [1]
  • Online videos with a start up time greater than two seconds have significantly higher streaming video abandonment rates, with each additional second prompting another 6% of viewers bounce. [1]
  • 85% of consumers want to see more videos from brands. [1]
  • More than 50% of live streaming viewers leave a low quality stream in 90 seconds or less. [1]
  • 82% prefer live video from a brand to social posts. [1]
  • 45% of audiences would pay for live video from a favorite team, speaker, performer, or influencer. [1]
  • For 56%, breaking news is the type of live video content they watch most often. [1]
  • Conferences and concerts are tied in second place with 43%. [1]
  • 67% of audiences who watched a live stream purchased a ticket to a similar event the next time it occurred. [1]
  • Microsoft’s streaming platform, Mixer, grew by 149% in 2019. [1]
  • Twitch grew by 20% between 2018 and 2019. [1]
  • In 2019, Facebook Gaming grew 210% YoY and racked up 350 million hours watched. [1]
  • From February to March 2020, the number of Live viewers in the US increased up to 50%. [1]
  • 56% of Millennials are most likely to watch live video on a smartphone with 44% reporting they prefer a tablet. [1]
  • Sporting events make up 86% of live streams in the US. [1]
  • 46.User generated content accounts for 51% of live video content streamed on mobile. [1]
  • As of 2019, 55% of businesses were using live video for their company broadcasts. [1]
  • 45% of live video audiences would pay for live video from a favorite sports team, speaker, or performer. [1]
  • 65% of businesses say they’ve live streamed to multiple locations. [1]
  • After watching a live video, 67% of viewers are more likely to buy a ticket for an event or a concert. [1]
  • 45% of audiences are willing to pay for live, exclusive, or on demand video from their presenter of choice. [1]
  • 54% of consumers want to see more video content from businesses and brands they support. [1]
  • 53% of businesses stream or broadcast live video at least once a week, with 29% live streaming daily. [1]
  • Businesses say their top 3 live streaming challenges are live streaming to remote employees (41%), live streaming from remote locations or conference centers (39%), and managing bandwidth (36%). [1]
  • Around 50% of Twitter’s live video viewers are younger than 25. [1]
  • The number of global unique users for YouTube has increased by 5%. [1]
  • 78% of those who use the internet watch. [1]
  • 60% of the 100 most popular YouTube live streams happened in the past 2 years. [1]
  • Nearly 40% of consumers are likely to share video content. [1]
  • Nearly 75% of Millennials say that videos are helpful when they’re comparing products while online shopping. [1]
  • 80% of people would rather watch a live video from a brand than read their blog. [1]
  • 82% of viewers say they prefer seeing a live stream rather than a brand’s social posts. [1]
  • Consumers are 39% more likely to share video content. [1]
  • Ad view for live stream advertisements has grown by 27% for longform videos and 20% for short. [1]
  • Companies that use video features grow revenue 49% faster than non. [1]
  • Remember those stats above if your start up time takes more than 2 seconds, you’re going to start losing viewers, with another 6% bouncing with each second that goes by. [1]
  • One report, for example, shows that “Live video grew by 93%, with an average viewing time of 26.4 minutes per session.”. [2]
  • The online live streaming industry has grown 99% between April 2019 and April 2020. [2]
  • 63% of people ages 1834 are watching live. [2]
  • Approximately 34% of Generation Z have shown a new interest in live streams, especially on social platforms. [2]
  • Professionals anticipate that 82% of internet use will be for streaming video by 2022. [2]
  • Professionals also anticipate that 79% of mobile users will be for streaming video by 2022. [2]
  • Access to exclusive coverage is the reason why 26% of viewers tune into live streams. [2]
  • By 2022, almost 25% of United States Households will cancel their cable subscriptions. [2]
  • 90% of people watch videos over the internet. [2]
  • Live streams fail to start 2.6% of the time. [2]
  • OTT platforms with lower quality videos run the risk of losing about 25% of their revenue. [2]
  • Online videos with a start up time exceeding even two seconds have significantly higher streaming video abandonment rates, with each incremental second propelling another 6% of 23. [2]
  • About 66% of video streaming service providers have difficulty determining how much bandwidth they need for high. [2]
  • H.264 remains the dominant codec, supported by 96.96% of browsers, and makes up 82% of the video processed by encoding.com. [2]
  • 29% of consumers would pay a premium if 5G provided a better quality video on mobile devices and decreased buffering. [2]
  • Access to 5G is predicted to increase revenue from streaming on mobile devices by 85% from 2021 to 2028. [2]
  • 77% of employees have experienced problems like buffering while streaming live video at work. [2]
  • As of 2019, 55% of enterprises are now using live video for their company or division. [2]
  • 53% of enterprises stream or broadcast live video in their organization at least once a week, with 29% using it daily. [2]
  • 65% of enterprises surveyed said they live streamed to multiple locations. [2]
  • The top 3 challenges faced by enterprise live streamers include live streaming to employees working remotely (41%), live streaming from remote locations or conference centers (39%), and managing bandwidth in their facilities (36%). [2]
  • 81% of Enterprise live streamers display their live video streams or broadcasts on employee desktops. [2]
  • 64% display on mobile devices or smartphones, while 31% used a combination of TVs and screens with set. [2]
  • There are reports that support calls have been reduced by 43% thanks to videos. [2]
  • This is a rise of 20% year on year. [2]
  • In 2018, 60% of viewers conduct online searches while watching a live stream. [2]
  • 82% of viewers say they prefer seeing a live stream rather than a brand’s social posts. [2]
  • 80% of people would rather watch a live video from a brand than read their blog. [2]
  • The US saw a 217% spike in live news viewership with the midterm election, and the World Cup lifted overall global traffic up by 29%. [2]
  • 67% of live video viewers are more likely to buy a ticket to a concert or event after watching a live video of that event or a similar one. [2]
  • Breaking news makes up 56% of most. [2]
  • Conferences, speakers, concerts, and festivals are the second most popular type of content at 43%. [2]
  • Sporting events account for 86% of live. [2]
  • Companies that use video features grow revenue 49 percent faster than non. [2]
  • According to a Digital TV Research report, advertising revenue will reach $47 billion by 2023. [2]
  • 45% of live video audiences would pay for live video from a favorite sports team, speaker, or performer. [2]
  • Working with multiple video players and DRM technologies poses a challenge according to 38% of streaming service providers. [2]
  • 62% of people believe that video helps to make teachers’ lectures more effective. [2]
  • 81% of students report that digital learning technology helps them learn. [2]
  • 26% use Facebook, 15% use Snapchat, 13% use Instagram, and 13% use Twitter. [2]
  • Approximately 79% of U.S. households access paid or ad funded streaming services as of June 2020, which is up from 76% 6 months earlier. [2]
  • 39% of sports fans tune into social media live streams to watch their favorite teams and sporting events.. [2]
  • Around 29% of internet users accessed live stream function on their preferred social media platform in May 2020. [2]
  • Live streaming on LinkedIn Live has grown in popularity by 158% from the first to the third quarter of 2020. [2]
  • 28% of Facebook users view a live stream on the platform each month. [2]
  • About 13% of all live stream viewers on social media are on Instagram. [2]
  • “Live” feature grew by 70% in April 2020. [2]
  • Live users are Gen Zers, 47% are single, and 20% are students. [2]
  • Between January and August 2020, the number of live streamed events hosted increased by 1468% 92. [2]
  • Search engines saw a 300 500%increase in searches for live streaming platforms during the middle of March 2020. [2]
  • Live stream watch time has increased by 250%. [2]
  • Approximately 44% of Brazilians streamed video content on smart TVs and streaming services during the lockdown. [2]
  • Streaming during business hours surged by 60% at the beginning of COVID 19 lockdowns in Spain. [2]
  • The first quarter of 2020 saw a 40% increase in SVOD viewing in the United States as compared to the months leading up to that. [2]
  • When lockdowns started in March 2020, 68% of Disney Plus viewers in the United States started streaming more. [2]
  • Viewership on Netflix and Hulu increased by 66%. [2]
  • There was a 40% increase in Austria and Spain and a 32% increase in Germany. [2]
  • In the United States, 29% of people showed interest in tuning into livestreamed events and performances during COVID. [2]
  • The fitness industry experienced a major boom, with an increase of over 1300% in minutes live streamed, in the first six months of lockdown. [2]
  • Remote education experienced an increase of over 980% in minutes live streamed between the spring and fall semesters of 2020. [2]
  • Wellness content, specifically related to yoga and meditation, experienced an increase of 392% in minutes live streamed in the second and third quarter of 2020. [2]
  • Church services rose in streaming minutes by 40% in the first six months of lockdown. [2]
  • On Easter Sunday in 2020, church services made up over 30% of the country’s top 100 live streams in the United States, Mexico, and Brazil. [2]
  • According to a survey by the Interactive Advertising Bureau, 47% of live streaming video viewers worldwide are streaming more live video compared with a year ago. [3]
  • Nearly as many (44%). [3]
  • Conviva’s 2018 State of the Streaming TV Industry report found that viewing hours of live video content rose 65% from 2017 to 2018, accounting for the “largest global surges in viewership throughout 2018.”. [3]
  • Nielsen’s U.S. Video 360 Report 2018 found that 42% of the population in the U.S. have now live streamed online content — a significant rise from 25% in 2017. [3]
  • According to analysis conducted by Nielsen and MoffettNathanson, 86 of the top 100 most watched live telecasts in the United States in 2017 were sporting events — up from 48 in 2011. [3]
  • In 2019, live streaming for Super Bowl LIII was up 19% in terms of minutes consumed, to 560 million. [3]
  • Viewers tuned into the big game between the New England Patriots and Los Angeles Rams across 7.5 million devices, up 20% from 2018, according to CBS. [3]
  • Consumers struggle with finding video content only 12% say they are able to find content on streaming platforms easily, according to PwC. 12. [3]
  • The set top box as a viewing destination decreased from 64% to 56%. [3]
  • Nearly half (42%). [3]
  • However, 30% of cable keepers said they would cut the cord if they knew they could stream all of their favorite live sports, events, and news. [3]
  • Almost 8% of pay TV subscribers said they’re “extremely likely” to cancel their service in the next year, compared with about 6% in 2017, a survey by Frank N. Magid Associates found. [3]
  • According to that same study, 14% of millennials say they plan to cut the cord. [3]
  • The span represents an 11minute increase in video consumption, with 6 of those 11 minutes from TV connected devices, according to Nielsen. [3]
  • According to Forrester, users watch live video 10 to 20 times longer than on demand content, making live streaming a powerful way to deliver interactive content. [3]
  • Consumers spend almost 83 minutes per day consuming digital video, growing to 92 minutes by 2020, according to eMarketer’s most recent estimates. [3]
  • Globally, video traffic will comprise of 80% of all consumer internet traffic by 2021, according to Cisco. [3]
  • While video can help convert customers already on a path to purchase, it also enables a retailer’s existing customers to bring friends and family into the fold — 48% of consumers have shared a brand video on their social media profile. [3]
  • The Digital Entertainment Group found that consumer spending on subscription streaming grew 30% in the first nine months of 2018, projecting that consumers will have spent nearly $12.3 million on subscription streaming, or SVOD. [3]
  • According to LinkedIn, video ads earn 30% more engagement than non. [3]
  • In Q3 of 2018, ad views on live streaming grew 56%. [3]
  • In Q1 of 2018, Twitter hosted 1,300 live streamed events, 80% of which streamed to a global audience. [3]
  • Consumers are 39% more likely to share content if it’s delivered through video. [3]
  • The key phrase “Facebook live stream” saw a 330% increase in searches from 2016 to 2018. [3]
  • According to Fidji Simo, Facebook’s head of video, 20% of all Facebook videos in 2017 were broadcast live and that the daily watch time for live videos quadrupled in the last year. [3]
  • A 2018 State of the Sector report found that 78% believe that the video was an effective internal communications tool. [3]
  • As of 2018, 80% of the population have reported using either a streaming service or an app to watch online video during an average week, per Nielsen. [3]
  • Forecast predicts that by 2022, 82% of all internet traffic will be video. [3]
  • Video will make up 79% of all mobile traffic by 2022, says Cisco. [3]
  • The 5G Economics of Entertainment Report commissioned by Intel forecasts that video could make up as much as 90% of all 5G traffic. [3]
  • According to Hub’s 2018 Decoding the Default report, 36% of viewers reported that OTT or online video was the go to source for entertainment, up from 29% in 2017. [3]
  • That number jumped 170 million in 2018, and is expected to reach 181 million in 2019, according to analytics site Statista. [3]
  • In 2018, 76% of U.S. households used Netflix, while 67% used pay TV, according to “A New Video World Order,” a PwC report. [3]
  • In 2017, both were tied at 73%. [3]
  • According to Verizon, OTT video services delivering average, poor quality experiences are losing as much as 25% of their revenue. [3]
  • According to a survey of global consumers conducted in 2021, 16 percent of consumers in the United Arab Emirates and 14 percent of consumers in the United States reported being interested in live shopping, respectively. [8]
  • North America lagged behind, with approximately 23 percent of its users engaging in live streaming on social channels. [8]
  • In 2020, users worldwide spent more than 480 billion hours watching live streaming content on mobile apps, and global engagement is projected to increase by around 14 percent, reaching 550 billion hours watched in 2021. [8]
  • According to a survey of live stream viewers conducted in 2021, 37 percent of respondents in the United States watched breaking news, but live comedy was also popular. [8]
  • As of the third quarter of 2021, mid tier influencers generated around 40 percent of live viewership hours across Twitch, YouTube Gaming, and Facebook Gamingwhile influencers with over 25,000 average viewers generated only around 10 percent. [8]
  • 54%of live streaming content is about gaming/esports. [4]
  • 80%of live stream viewers will watch a stream from a brand rather than read its blog. [4]
  • 54% of live streamers publish gaming/esports content. [4]
  • 17% of them stream music, sports, or entertainment content. [4]
  • 9% stream professional content while 14% stream about other topics. [4]
  • The same report shows that 78% of those 24 years old and under lean toward gaming. [4]
  • Those 24 and under do it as a hobby (53%). [4]
  • The 25 to 44year old folks (24%) and 45 and up (29%). [4]
  • 21% of its users are anywhere from 13 to 17 years old. [4]
  • 60% said that this pandemic affected their budget, 7 out of 10 said that their budget would increase. [4]
  • 59% of the general population discover new video content through word of mouth. [4]
  • When it comes to ads, 47% said they see new shows on TV. [4]
  • 32% discover new content when they’re in the movies. [4]
  • 36% said they learn about new shows when they’re online. [4]
  • 34% said they find out about new content while they’re on social media websites. [4]
  • In Aug 2020, a study found that 52% of students will attend school virtually. [4]
  • 25% will go to class every day while 19% will undergo a hybrid style of schooling that combines online and in. [4]
  • At the time, 4% of districts were still undecided on how to proceed. [4]
  • Twitter gets a 14% increase in unique visitors during live events. [4]
  • It also gets 67% video views for US brand and media publishers, which is an increase of 67% from the first quarter of 2019 to the fourth quarter of 2020. [4]
  • The company also got a 34% YoY increase in watch time. [4]
  • 80% of respondents said that they’ll watch a live stream from a brand rather than read a blog from the same company. [4]
  • 82% would watch a live stream rather than go through a brand’s social media posts. [4]
  • 67% of people who watched a live streaming event ended up buying a ticket for a similar event. [4]
  • Other curious statistics showed that 81% of users watched more live streamed videos in 2016 than in 2015. [4]
  • 87% said they prefer watching livestreamed videos because it features behindthe. [4]
  • The most watched live content is breaking news (56%), conferences (43%), and concerts (43%). [4]
  • That would be YouTube at 70%. [4]
  • This is an increase of 16.7% from March 2020 numbers. [4]
  • Before it shut down, Mixer represented 14.2% of hours live streamed in the second quarter of 2020. [4]
  • This number grew to 14.5% in the third quarter. [4]
  • In March 2020, 56% of U.S. and U.K. live streamers planned to consume live video after the coronavirus outbreak. [0]
  • 34% of GenZ’s used social media to keep up with news and current events. [0]
  • 23% of consumers plan to continue watching more videos post. [0]
  • 34% all internet users were gaming or social live streamers in March and April 2020. [0]
  • Live stream events, on average, welcomed 20% of live streamers who couldn’t attend in person events due to coronavirus. [0]
  • 38% want to see favorite performers, 36% want high definition video, and 33% don’t want ads. [0]
  • streaming events increased by 300% between March to August 2020. [0]
  • Watch time for live content is up 250%. [0]
  • 44% of Brazilians used smart TV and media streaming services due to the COVID. [0]
  • 11% of Japanese surveyed turned to smart TV and mobile devices in March 2020. [0]
  • In March 2020, 22% of people in the U.S. and U.K. started streaming more live video since the outbreak, with 27% being male and 16% being female. [0]
  • 20.6% of survey respondents want to see theatre shows delivered via live stream, while 42% want more live music concerts and sports events. [0]
  • 50% of consumers in most countries spent time watching news coverage from home. [0]
  • Time using messaging apps, social media, and watching SVoD content grew by more than 20% globally. [0]
  • Mid March of 2020 saw increases of 44% in streaming time. [0]
  • Lockdowns lead to an increase of 60% in streaming during business hours in Spain. [0]
  • From January to March 2020, SVoD viewing in the U.S rose by 40% on average compared to the previous months. [0]
  • The number of paidsubscription videoon demand users worldwide is estimated to grow to 47 million by the end of 2020. [0]
  • Time spent streaming TV and video grew by more than 40% in Austria and Spain, and by 32% in Germany during the weekend of March 13 to 14, 2020. [0]
  • 79% of U.S. households watch ad supported and paid streaming services, compared to 76% who say they did so 6 months ago. [0]
  • 29% of people in the U.S. and 22% in the U.K. expressed interest in seeing live streaming virtual performances during the coronavirus disruption. [0]
  • 27% of U.S. and U.K. respondents would like to see more DJ sets live streamed. [0]
  • eLearning saw an increase of over 980% in minutes live streamed between March and August 2020. [0]
  • Yoga and Meditation verticals saw an increase of 392% in minutes live streamed between March and August 2020. [0]
  • Consumers are watching more live events with an increase of 20% in live videos watch time between March and August 2020. [0]
  • The number of live events grew by 1468% between January and August 2020. [0]
  • The number of live streaming events has increased by 300% between March to August 2020. [0]
  • 52% of live stream viewers prefer free, ad supported content over subscription content. [0]
  • Fewer than 1% believe that OTT TV is inherently unsuitable for live streaming. [0]
  • 50% of online video service providers find difficulty in predicting demand. [0]
  • Over 50% of online video service providers identified overcoming latency as a challenge when streaming time. [0]
  • 38% of online video service providers identify the need to address multiple players and DRM technologies as a very significant challenge. [0]
  • Predicting demand and the resulting threat that registration for live streams could be overwhelmed is a significant challenge for 38% of online video service providers. [0]
  • OTT video services delivering average or poor quality experiences are losing as much as 25% of their revenue. [0]
  • Bitmovin found that OTT video services delivering average, poor quality experiences are losing as much as 25% of their revenue. [0]
  • As of 2018, 80% of the population have reported using either a streaming service or an app to watch online video during an average week. [0]
  • 36% of viewers report that OTT or online video is their go to source for entertainment. [0]
  • 67% of consumers were streaming live video worldwide by the end of 2018. [0]
  • In Q3 of 2018, ad views on live streaming grew 59%. [0]
  • 88% of consumers struggle with finding video content on streaming platforms. [0]
  • 47% of live streaming video viewers worldwide are streaming more live video compared with a year ago. [0]
  • 44% of consumers watch less live TV as a result of live streaming. [0]
  • 70% of consumers who live stream do so at least once a day. [0]
  • 42% of those who watch streamed content on a TV. [0]
  • say they use a Smart TV, up from 22% in 2017. [0]
  • Mobile video streamed over 5G will grow revenue with a CAGR of 85% between 2021 to 2028. [0]
  • 42% of people don’t cancel their cable due to live TV. [0]
  • However, 30% of cable keepers said they would cut the cord if they knew they could stream all of their favorite live sports, events, and news. [0]
  • 63% of TV subscription users commit to cable because it’s affordable. [0]
  • 40% of Europeans stream live video. [0]
  • 23% of people in the U.S. canceled their cable subscriptions in 2019. [0]
  • 14% of millennials plan to cut the cord in favor of live streaming over cable network subscriptions. [0]
  • In 2018, 76% of U.S. households used Netflix, while 67% used pay TV. [0]
  • 23% of respondents aged 18 to 29 stated that they have a Hulu without live TV subscription. [0]
  • 10% of U.S. consumers subscribed to Hulu with Live TV. [0]
  • 9% of 30 to 44year olds have a YouTube subscription with YouTube Live TV being a popular service. [0]
  • 28% of live social viewers streamed from multiple platforms, while 26% choose Facebook, 15% Snapchat, 13% Instagram, and 13% used Twitter. [0]
  • 79% of U.S. households watch ad supported and paid streaming services today, compared to 76% 6 months ago. [0]
  • 21% of consumers will promote live video when it appears to enhance their reputation online. [0]
  • 26% of consumers watch live video for access to exclusive content or services. [0]
  • 31% of consumers believe that watching live videos will give them insider knowledge about a brand or its products. [0]
  • 21% of people learn about new products via live video on social media. [0]
  • 39% of social media users watch sports live on social media platforms while 30% use social media videos to follow sports. [0]
  • 46% Gen Zs and Millennials in the U.K. and the U.S. live streamed YouTube content in April and May of 2020, while 28% watch Facebook Live, 27% used Zoom, 26% viewed Instagram, and 15% spent time on Twitch. [0]
  • 29% of internet users used the live stream option of social media in May 2020. [0]
  • 15% of U.S. and U.K. respondents want to see live streams of sports on social media. [0]
  • In March 2020, 10% of people in the U.S. and U.K. took to broadcasting or streaming live video due to the coronavirus outbreak and 8% reported making more live videos. [0]
  • On average, social live streaming reaches between 5% to 14% more people than live gaming. [0]
  • On average, 25% of people between the ages of 16 and 34 use social media for live streaming, while over 20% of 35 to 64 year olds also turned to social media for live video. [0]
  • In Q1 of 2018, Twitter hosted 1,300 live streamed events, 80% of which streamed to a global audience. [0]
  • ( When watching live streaming sport, 23% of viewers comment on the events they are watching. [0]
  • LinkedIn Live streams have grown by 158% since February 2020. [0]
  • 29% of Facebook users who watch live streaming sports comment on what they are watching. [0]
  • On average, 28% of people viewed a Facebook live stream each month. [0]
  • With 90% of Instagram accounts following a business, the photo taking app showed that it is capable of attracting large audiences and powering businesses. [0]
  • Instagram captures around 13% of all live stream viewers on social media. [0]
  • 15% of Snapchatters watch live streams on the platform each month. [0]
  • As of March 2020, just 6% of respondents to a survey held in the U.S. had a YouTube Live TV subscription. [0]
  • Most respondents were aware of the service but had never subscribed, and 5% had used it in the past but canceled the service. [0]
  • Around 26% of users used TikTok to watch a live stream in June of 2020. [0]
  • Regionally, Asia Pacific accounts for 11% of TikTok Live users. [0]
  • The Middle East and Africa follow closely with 9%, Europe with 4%, and North America, and Latin America both are tied at 3%. [0]
  • Twitch saw 175% growth in Q2 of 2020 compared to Q1 of 2019. [0]
  • In December 2019, 11% of live streaming hours on Twitch came from non. [0]
  • 23% of global gamers watched live gaming in March 2020. [0]
  • 41% of gaming or social live streamers are female. [0]
  • 5% of gamers outside of China broadcast a live stream of gameplay. [0]
  • Facebook gaming saw a 210% increase in streaming hours between 2018 and 2019. [0]
  • Live video saw an increase of 40% in minutes streamed between March to August 2020 in the Faith and spirituality vertical. [0]
  • On Easter Sunday, religious live streams in Brazil, Mexico, and the United States accounted for over 30% of each country’s top 100 most popular live streams. [0]
  • Here are some numbers to get you warmed up Impressive Live Streaming Statistics 96% of people say they’ve watched an explainer video to learn more about a product or service. [5]
  • Videos on social media generate 1200% more shares than texts and images. [5]
  • Companies that use video enjoy 41% more traffic from searches. [5]
  • 40% of consumers state video increases the chance to purchase a product on their mobile device. [5]
  • 74% of millennials find video helpful when comparison shopping. [5]
  • Let’s first say that it’s the Facebook gaming platform that actually experienced the highest year on year growth between 2018 and 2019, at 210%. [5]
  • Although Twitch gets only a fraction of this number, at 20%, it still wins the award for most streaming hours watched in the same period. [5]
  • streaming statistics reveal 70% prefer it over other platforms in 2020. [5]
  • ) Twitch and Facebook may appear to be the most popular platforms for live streaming, but a survey revealed that when respondents were asked to choose their favorite video platforms, 70% said YouTube. [5]
  • Despite having the smallest year on year growth, at only 0.2%, Mixer is showing promise. [5]
  • The total number will surpass one billion this year and will grow 65% between 2020 and 2026. [5]
  • Experts predict it will be worth almost $250 billion by 2027 at a CAGR of 28.1%. [5]
  • The live streaming industry has grown by 99% between April 2019 and April 2020. [5]
  • and this has increased to 3,934 billion, representing a massive growth of 99%. [5]
  • 80% of consumers prefer to watch live videos from a brand than read a blog. [5]
  • 82% of people prefer to watch a live stream than read a post on social media. [5]
  • 63% of people aged 18 34 watch live streaming content regularly. [5]
  • 47% of live streaming video viewers worldwide are watching more live videos than a year ago. [5]
  • More than half of viewers rely on social platforms to watch online streams, compared to 34% who use TV networks’ sites or apps. [5]
  • And 23% of the viewers admitted they do so at least once a day. [5]
  • 79% feel that it brings more authentic interaction with the audience. [5]
  • 67% of audiences who watched a live stream purchased a ticket to a similar event the next time it occurred. [5]
  • 67% of people bought tickets for an event after watching a similar one online. [5]
  • Furthermore, 45% of live video audiences would pay for live, exclusive, on demand video from a favorite team, speaker, performer. [5]
  • By the end of 2021, live streaming is expected to account for 82% of all internet traffic. [5]
  • The streaming industry is estimated to reach $124.6 billion by 2025. [5]
  • 52% of live stream viewers would rather watch ad supported content than paying for a subscription. [5]
  • While this sounds great, 52% of live stream livers prefer to watch ad. [5]
  • Breaking news make up 56% of the most. [5]
  • The second most watched type of live content are speakers and conferences, tied with concerts and festivals at 43%. [5]
  • According to a recent study by the Pew Research Center, 41% of Americans say they prefer to get their local news via TV, and 37% prefer to do it online. [5]
  • 57% of people looking for news on social media actually expect to get largely inaccurate information. [5]
  • 63% of sports fans are interested in paying for an allsports overthe. [5]
  • According to the Center for the Digital Future at USC Annenberg and ThePostGame, 56% of those interested in streaming sports would pay more for online streaming than for traditional TV channels. [5]
  • 80% of women describe themselves as sports fans and are willing to pay up to 50% more for overthe. [5]
  • In households with children, the percentage of people who would pay more for live streaming online jumps to 70%. [5]
  • 65% of millennials and younger people are consuming sports content on a mobile device. [5]
  • Younger people are also more likely to be attracted by supplemental sports programming 60% say it is important to them. [5]
  • 87% of audiences would prefer to watch online vs. on TV if it means more behindthe. [5]
  • 45% of live video audiences would pay for live, exclusive, or on demand video from a favorite team, speaker, or performer. [5]
  • 51% of people watching live would email or text about it, compared with 43% when it’s on demand and 41% when it’s TV broadcast. [5]
  • 57% would post something on social media if the event is live, compared with 49% if it’s on. [5]
  • 60% of viewers will do an online search while watching a live stream. [5]
  • In comparison 53% of viewers will search while watching videoon demand, and 48% if it’s on TV. [5]
  • 43% of viewers say compelling content is the primary motivator for live online viewing. [5]
  • The emotional engagement rate for live content is a whopping 25% much higher than the 17% for on. [5]
  • On top of that, there is a 55% growth in the average number of concurrent live channels in 2020. [5]
  • 82% of Twitch users say sponsorships are good for the gaming industry. [5]
  • In fact, 80% are open to brands sponsoring a specific gamer or a team. [5]
  • That’s 19.2% more than the previous quarter. [5]
  • The data is for 2018 and it marks a significant rise from the previous 2017 when it was 28%. [5]
  • Live stream advertisement views have grown 27% for longform videos and 20% for short. [5]
  • According to live streaming statistics, it attracts 3,934 billion in total which is only set to get bigger in the future. [5]
  • Twitch made an estimated $2.3 billion revenue in 2020, primarily from subscriptions and IAP. [6]
  • Percentage of users 1624 41 2534 32 35. [6]
  • According to Twitch, 30 million unique users view Twitch streams daily. [6]
  • There are an estimated 51,500 Twitch Partners, as of August 2021. [6]
  • Global streaming increased by 21% YoY between Q3 2020 and Q3 2021. [7]
  • The average time that adults 18 and older spend on live and time shift television decreased by 13% between Q3 2018 and Q3 2020. [7]
  • Of the five hours and 21 minutes the average US adult spends watching video each day, 29% is spent watching TVconnected devices, video on a computer, or video focused apps/web on a smartphone or tablet. [7]
  • Younger people still aren’t watching traditional TV as much, with a drop in viewing for live and time shifted TV of 23.4% among. [7]
  • Although 35to 49yearolds watched double the amount of TV as 18to 34year olds, there was still a YoY decrease of 13.3% as of Q3 2020. [7]
  • When asked what they’d prefer to watch with two hours to kill, only 5% of live streamers said they’d turn to traditional live TV. [7]
  • 80% of US homes have at least one internet. [7]
  • Q3 2021 saw a 64% YoY increase in viewing time for smart TVs as well. [7]
  • 27% of all TV subscribers planned to cancel cable in 2021, up from 15% in 2020. [7]
  • 9.18to 34year olds made up the largest group planning to cut the cord in 2021 at 36%. [7]
  • When comparing online video on demand and live video, live content generates 27% more minutes of watch time. [7]
  • From March 2020 to March 2021, Twitch’s monthly active users increased by 69%. [7]
  • The number of quarterly watched hours has increased 87% between Q2 2018 and Q3 2021. [7]
  • As of Q3 2021, Facebook Gaming boasts 521 million hours watched, a 61% YoY increase. [7]
  • TikTok’s user base has grown astronomically, a whopping 1157% between 2018 and 2020. [7]
  • That’s a 135% increase since the pre pandemic figure of 5.61 million watched hours in January 2020. [7]
  • According to our data, only 54% of content creators stream about Esports. [7]
  • Those 170 countries made about 67,000 posts, of which 10% were video. [7]
  • China is a hub for e commerce streaming, which accounted for 4.5% of total gross merchandise value for online shopping in 2019. [7]
  • It’s projected this proportion will climb to 20.3% in 2022. [7]
  • The live shopping category that attracts the most streamers is apparel and fashion, at 35.6% of e. [7]
  • Beauty and fresh food follow behind at 7.6% and 7.4%, respectively. [7]
  • Global news accounts saw a 17% decrease in total views on YouTube and Facebook and nearly a 14% decrease in average engagements per video. [7]
  • 2020 saw a 34% increase in global internet bandwidth due mostly to the pandemic. [7]
  • Q3 2021 was the first quarter ever in which all six world regions tallied buffering under 1% — a huge accomplishment for live streaming. [7]
  • By 2022, global video IP traffic is expected to grow at a compound annual growth rate of 29%, reaching an 82% share of all IP traffic. [7]
  • Live video is expected to grow 15 fold by 2022 and reach a 17% share of all internet traffic. [7]
  • Before the pandemic, 81% of shoppers were using social media to discover new brands and research products. [7]
  • In that same survey, 94% of respondents said that watching a video has helped them make a purchase decision at least once. [7]
  • For example, if your input video stream was 1080p, transcoding will likely create 720p, 480p and 360p resolution video streams. [9]

I know you want to use Live Stream Broadcasting Software, thus we made this list of best Live Stream Broadcasting Software. We also wrote about how to learn Live Stream Broadcasting Software and how to install Live Stream Broadcasting Software. Recently we wrote how to uninstall Live Stream Broadcasting Software for newbie users. Don’t forgot to check latest Live Stream Broadcasting statistics of 2022.

Reference


  1. uscreen – https://www.uscreen.tv/blog/live-streaming-statistics/.
  2. influencermarketinghub – https://influencermarketinghub.com/live-streaming-stats/.
  3. dacast – https://www.dacast.com/blog/66-must-know-live-streaming-statistics/.
  4. livestream – https://livestream.com/blog/62-must-know-stats-live-video-streaming.
  5. findstack – https://findstack.com/live-streaming-statistics/.
  6. techjury – https://techjury.net/blog/live-streaming-statistics/.
  7. businessofapps – https://www.businessofapps.com/data/twitch-statistics/.
  8. restream – https://restream.io/blog/live-streaming-statistics/.
  9. statista – https://www.statista.com/topics/8906/live-streaming/.
  10. steamgames – https://partner.steamgames.com/doc/store/broadcast/stats.

In Conclusion

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