Marketing Platforms Statistics 2024 - Everything You Need to Know

Are you looking to add Marketing Platforms to your arsenal of tools? Maybe for your business or personal use only, whatever it is – it’s always a good idea to know more about the most important Marketing Platforms statistics of 2024.

My team and I scanned the entire web and collected all the most useful Marketing Platforms stats on this page. You don’t need to check any other resource on the web for any Marketing Platforms statistics. All are here only 🙂

How much of an impact will Marketing Platforms have on your day-to-day? or the day-to-day of your business? Should you invest in Marketing Platforms? We will answer all your Marketing Platforms related questions here.

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On this page, you’ll learn about the following:

Best Marketing Platforms Statistics

Best Marketing Platforms Statistics

☰ Use “CTRL+F” to quickly find statistics. There are total 758 Marketing Platforms Statistics on this page 🙂

Marketing Platforms Usage Statistics

In the US adblocking usage is 37% on laptops and 15% on mobile, as consumers are tired of being hammered with pop. ^[0]
The top social media platforms’ mobile usage is as follows98.3% of the world’s. ^[1]
Facebook usersaccess the platform via a mobile deviceOberlo).80% of all Twitter engagementhappens on a mobile deviceBusinessOfApps).70% of Youtube’s usagecomes from mobile devices . ^[1]
The gender split is57% / 43% in favor of male users.75% of Quora usagehappens on mobile devices. ^[1]
75% of Quora usagehappens on mobile devices. ^[1]

Marketing Platforms Market Statistics

Only 17% of marketers use landing page A/B tests to improve conversion rates. ^[2]
64% of SEO marketers call mobile optimization an effective investment. ^[2]
73% of marketers believe that their efforts through social media marketing have been “somewhat effective” or “very effective” for their business. ^[3]
71% of consumers who have had a positive experience with a brand on social media are likely to recommend the brand to their friends and family. ^[3]
73% of marketers believe that social media marketing has been “somewhat effective” or “very effective” for their business. ^[3]
Influencer marketing related companies grew by 26% in 2021 to 18,900 worldwide. ^[4]
With 79% of marketers considering Instagram as an integral part of their campaigns, it’s no wonder that even in 2024, it’s still a worthwhile source of leads. ^[4]
93% of marketers have used influencer marketing in their campaigns, and it’s now considered as a key advertising strategy. ^[4]
60% of marketers shared that influencer generated content performs better and drives more engagement compared to branded posts. ^[4]
Since our 2020 survey, the percentage of brands that have a separate budget for content marketing has increased by 4% to 59%. ^[4]
Given how HubSpot reports that 70% of brands use content marketing, this number seems a bit low, though it’s possible that the difference just means that some brands don’t separate their marketing budget into different types of marketing. ^[4]
A staggering 90% of respondents to our influencer marketing survey indicated that they believe influencer marketing to be effective. ^[4]
Unexpectedly, 30% of firms don’t measure their influencer marketing ROI. ^[4]
That’s why 42.3%% of brands believe that conversions and sales are the most important metrics of influencer marketing campaign success. ^[4]
Instagram is the network of choice for influencer marketing campaigns, with 79% of brands considering it the most important platform for them. ^[4]
Nearly two thirds (68%). ^[4]
When asked to provide reasons for their participation in this form of marketing, nearly 70% admitted that their main inspiration was to earn some money. ^[4]
Micro influencers perform the bulk of successful influencer marketing (at least 90% of it). ^[4]
45% of our survey respondents have been using TikTok for their influencer marketing campaigns. ^[4]
In the BigCommerce Influencer Marketing Survey, 89%% of the respondents believed that the ROI from influencer marketing is better than other marketing channels. ^[4]
While 77% intend to include it in their marketing mix,5% expect to devote half or more of their marketing budget to influencer marketing. ^[4]
Indeed, an additional 28% intend to allocate 30 40% of their total marketing spend to influencer marketing. ^[4]
Despite gloom and doom, Facebook remainsthe most used platform by marketersworldwide (93%). ^[5]
Based on projections,over 50% of marketersgot on board with LinkedIn in 2021 16.2% of LinkedIn usersuse. ^[5]
“#DigitalMarketing” (47%) is the most popular marketing hashtag among #ContentMarketing Tweets, followed by “#SEO” (40%) and “#marketing” (37%). ^[5]
In Q1 2021, marketersspent 60% moreon Facebook and Instagram ads versus Q1 2020. ^[5]
Retargeting ads are the most used among marketers, with77% of B2B and B2C. ^[5]
The State of Influencer Marketing 2020 found that 66% of marketers plan to increase their influencer marketing budgets, this area of marketing is becoming the fastest growing channel for brands, beating organic search, paid search and email marketing. ^[0]
57% of Fashion and Beauty Companies Engage in Influencer Marketing Fashion and beauty are industries that rely heavily on influencer marketing, as organic growth for brands has become more challenging without advertising and amplification. ^[0]
In this sector, 57% of companies now use influencers as part of their marketing mix, while 21% are planning to add this to their strategy in the coming year. ^[0]
Many budgets for influencer marketing are on the rise, with 19% of marketers expected to invest an average of followed by 18% spending $100,000 to $500,000 in multifaceted campaigns. ^[0]
In a 2021 HubSpot Blog poll of 1,000+ global marketing professionals, 79% of marketers report buying paid advertising on social media. ^[6]
According the same poll, 85% of marketers rank shortform videos as the most effective type of social media content in 2021 64% of marketers plan to invest more in short form video in 2024. ^[6]
82% of marketers repurpose content across various social media channels. ^[6]
83% of marketers believe the quality of social media posts is more important than the quantity. ^[6]
In a 2021 HubSpot Blog poll, 79% of marketers report buying paid advertising on Facebook. ^[6]
According to the same poll, more than 50% of marketers plan on increasing their investments in Facebook, YouTube, and TikTok in 2024. ^[6]
Facebook ads are used by 70% of marketers, and there were 10 million active advertisers on the platform in Q3 2021. ^[6]
81% of businesses prefer video marketing on Facebook. ^[6]
In a HubSpot Blog poll of 1,000+ global marketers, 79% of marketers plan to continue investing in Twitter Spaces in 2024. ^[6]
In a 2021 HubSpot Blog poll, 58% of marketers plan to leverage Instagram Reels in 2024. ^[6]
98% of marketers say Instagram is the most influential platform for influencer marketing, which is 44% higher than Facebook. ^[6]
In a 2021 HubSpot Blog poll of 1,000+ global marketers, 73% of marketers prefer Instagram for influencer marketing. ^[6]
In a 2021 HubSpot Blog poll of 1,000+ global marketers, 44% of marketers plan to leverage YouTube for the first time in 2024. ^[6]
54% of all people want marketers to put out more video content, and this is an excellent place to begin. ^[6]
In a 2021 HubSpot Blog poll of 1,000+ global marketers, 61% of marketers plan to increase their investment in TikTok marketing in 2024. ^[6]
73% of marketers believe that their efforts through social media marketing have been “somewhat effective” or “very effective” for their business. ^[6]
65% of influencer marketing budgets will increase in 2020. ^[7]
In 2018, only 39% of marketers planned to grow their influencer marketing budget, suggesting that brand investment in influencer marketing will increase dramatically this year. ^[7]
19% of marketers will spend $1,000 – $10,000 per year on influencer marketing in 2020, while 18% are spending between $100,000 – $500,000 per year. ^[7]
7% of companies plan to invest over a million dollars in influencer marketing in 2020. ^[7]
17% of companies spend over half their marketing budget on influencers. ^[7]
A small but not insignificant percentage of marketers 17% of them plan to spend over half of their entire marketing budget on influencer marketing this year. ^[7]
89% say ROI from influencer marketing is comparable to or better than. ^[7]
However, nearly 90% of all marketers find ROI from influencer marketing comparable to or better than other marketing channels. ^[7]
69% of marketers plan to spend the most money on Instagram for influencer marketing this year. ^[7]
When asked to pick the content formats they find effective for influencer marketing, 78% of marketers chose Instagram posts the #1 choice. ^[7]
61% of marketers agree it’s challenging to find the best influencers for a campaign, suggesting this problem is far from solved. ^[7]
According to Ryan Robinson’s recent blogging statistics , 65% of content marketers say they have a documented content marketing strategy in place , meaning 35% have room to improve. ^[7]
Engagement is by far the most common metric used for measuring influencer marketing success, measured by 75% of marketers for influencer marketing. ^[7]
In 2020, 92% of marketers say that video is an important part of their marketing strategy. ^[8]
Well, according to 88% of marketers, video marketing provides them with positive ROI. ^[8]
With the ROI of online videos increasing along with the amount of time consumers are spending watching them, it’s hardly surprising that 99% of the marketers who are currently using videos will continue to do so in 2020. ^[8]
On top of this, 95% of these marketers expect to increase or maintain their current spend on video marketing. ^[8]
In terms of those marketers who aren’t currently using videos, 59% expect to start doing so this year. ^[8]
In fact, 41% of B2B marketers are interested in exploring how videos can be added to their marketing and sales strategies in 2020. ^[8]
57% of marketers use live video. ^[8]
As a result, 57% of marketers now use live video within their strategies. ^[8]
Over a third (34%). ^[8]
90% of Instagram users follow a business 2 in 3 people say that Instagram helps them to connect with brands 50% of people are more interested in a brand after seeing an ad on Instagram Looking for even more Instagram marketing stats?. ^[9]
The value of influencer marketing lies in the fact that 61% of consumers trust influencers’ recommendations—more than the 38% who trust branded branded social media content. ^[10]
The majority (77%) of marketers say micro influencers top their list of ideal influencers, shortly followed by macro influencers (64%). ^[10]
As a result, influencer marketing on Instagram grew by 48% in one year. ^[10]
Now, 68% of businesses rely on Facebook’s influencer marketing potential, down 13% from last year. ^[10]
Online advertising still leads the way in terms of ROI, followed closely by Instagram and YouTube, with 18% of marketers saying the social media channels are highly effective. ^[10]
It’s why 60% agree that influencer marketing has a higher ROI than traditional advertising. ^[10]
By 2024, it’s estimated that 72.5% of marketers plan to increase their influencer marketing budgets over the coming year. ^[10]
The surge in influencer marketing budgets means brands will spend an estimated $4.62 billion per year on influencer. ^[10]
If you’re unsure how much of a slice you want to take from that pie, set your influencer marketing budget at 10% of all planned marketing spend. ^[10]
Automated email campaigns average 70.5% higher open rates and 152% higher click through rates than create and send marketing messages. ^[11]
Those using Campaign Monitor sent 31.56 billion emails across 192 countries in 2019. ^[11]
The majority of email marketers rewrite emails to sound more intelligent 28.5% of people find humor in emails perfectly acceptable, while 5.9% find it totally unacceptable 80% of people prefer an email signature with a professional title such as CEO, VO, etc. ^[11]
In Databox’s latest survey, it was reported that 40 70% of marketers’ qualified leads aren’t yet ready to buy – which means there’s a lot of work to be done to land a conversion. ^[11]
88% of businesses with more than 100 employees use twitter for marketing purposes. ^[12]
% of respondents were“uncertain”about the effectiveness of story marketing.22.6% felt that story marketing was“very effective. ^[1]
”5.8% said that story marketing was“somewhat ineffective. ^[1]
”1.9% reported that their story marketing efforts were very ineffective.71% of brands don’t market themselves on social networks that have been built around instant messaging. ^[1]
When asked how effective they found their social media influencer marketing campaigns, respondents to a Buffer survey said the followingBuffer)45.2% described it as“somewhat effective.”23. ^[1]
effectiveness.23% described their influencer marketing as“very effective. ^[1]
”7.3% said their influencer marketing efforts were“somewhat ineffective. ^[1]
”1.6% described their influencer marketing campaigns as“very ineffective. ^[1]
59% of Facebook users have done the same, while Instagram brand engagement comes in at 34%Khoros).At 1.22%, Instagram boasts by far the highest average engagement rateof all the social networks that are popular amongst digital marketers. ^[1]
There are9 million advertisersusing Facebook advertising.70% of all digital marketersuse. ^[1]
Facebook is the most popular platform for social media marketing.94% of surveyed respondentsincluded it in their social media marketing strategies. ^[1]
Twitter is the fourth most popular platform for social media marketing.53% of surveyed brandsincluded the micro blogging network in their social media marketing strategies. ^[1]
Video is a popular marketing format on Instagram.58% of all video marketersplan to use Instagram in their social media campaigns in 2021.While. ^[1]
Instagram is the second most popular platform for social media marketing.76% of surveyed brandsincluded the app in their social media marketing strategies. ^[1]
According to WyzOwl’s annual video marketing report,87% of video marketersuse the platform for their social media. ^[1]
YouTube is the fifth most popular platform for social media marketing.53% of surveyed brandsincluded it in their social media marketing strategies. ^[1]
Only Youtube and Facebook were more popular amongst respondents.63% of the video marketerssurveyed by WyzOwl. ^[1]
LinkedIn is the third most popular platform for social media marketing.59% of surveyed brandsincluded it in their social media marketing strategies. ^[1]
With an averageCPC rate ofLinkedIn advertisers pay almost six times what they’d pay on Facebook.$5.26,LinkedIn is the most popular platform for B2B marketers.92% of brands that sell primarily to business customers. ^[1]
The professional social network accounts for more thanIf your company sells to businesses and you rely on content marketing, LinkedIn is the place to share your latest posts.50% of all social trafficdirected to B2B company blogs.91% of marketing professionals. ^[1]
The two runners up in this race were Twitter(29%)and Facebook(27%) . ^[1]
marketing.5% of surveyed brandsincluded it in their social media marketing strategies. ^[1]
At the start of this period, 17.3% of social media marketers used the platform to promote their brand. ^[1]
Four years later, this figure stood at 32.7%Emarketer).Pinterest Facts and StatisticsPinterest is the sixth most popular platform for social media marketing.25% of surveyed brandsincluded the image sharing platform in their social media marketing strategies. ^[1]
Regular users are highly likely to be influenced by marketing on Pinterest.85% of userswho pin on a weekly basis have made purchases based on brand activity on the platform. ^[1]
When asked how important social media is to their overall marketing strategy, brands gave the following responsesBuffer)58% said“very important.”30.5. ^[1]
”1.9% reported that their story marketing efforts were very ineffective. ^[1]
71% of brands don’t market themselves on social networks that have been built around instant messaging. ^[1]
37.2% of brandssurveyed by Buffer said that they are investing in social media influencer marketing. ^[1]
”1.6% described their influencer marketing campaigns as“very ineffective.”. ^[1]
At 1.22%, Instagram boasts by far the highest average engagement rateof all the social networks that are popular amongst digital marketers. ^[1]
In fact, only YouTube is a more popular network for video marketing.70% of video marketersuse Facebook as one of their broadcasting platforms. ^[1]
28% of video marketersplan to use Facebook Live to promote their brand in 2021. ^[1]
70% of all digital marketersuse Facebook advertising in their various campaigns. ^[1]
Video is a popular marketing format on Instagram.58% of all video marketersplan to use Instagram in their social media campaigns in 2021. ^[1]
According to WyzOwl’s annual video marketing report,87% of video marketersuse the platform for their social media campaigns. ^[1]
The professional social network accounts for more thanIf your company sells to businesses and you rely on content marketing, LinkedIn is the place to share your latest posts.50% of all social trafficdirected to B2B company blogs. ^[1]
91% of marketing professionals believe LinkedIn to be amongst the web’s most reliable resource of quality content. ^[1]
The two runners up in this race were Twitter(29%)and Facebook(27%) . ^[1]
TikTok is the eighth most popular platform for social media marketing.5% of surveyed brandsincluded it in their social media marketing strategies. ^[1]
Four years later, this figure stood at 32.7%Emarketer). ^[1]
Pinterest is the sixth most popular platform for social media marketing.25% of surveyed brandsincluded the image sharing platform in their social media marketing strategies. ^[1]
Companies that excel at nurturing leads with inbound marketing make 50% more sales. ^[13]
85% of marketers believe that consumers expect a personalized experience. ^[13]
86% of marketers increased brand awareness by using one or more digital marketing channels. ^[13]
79% of marketers educated their audience via digital marketing. ^[13]
75% of marketers increased their company’s credibility and trust with digital marketing tactics. ^[13]
75% of agency marketers said that email marketing has excellent or good ROI. ^[13]
74% of marketers said that SEO has excellent or good ROI. ^[13]
73% of marketers said that content marketing has excellent or good ROI. ^[13]
61% of marketers said that paid search has excellent or good ROI. ^[13]
56% of marketers said that social media marketing has excellent or good ROI. ^[13]
85.7% of marketers increased their social media activity when the pandemic began. ^[13]
66% of marketers use social media to generate leads. ^[13]
81% of marketersintegrate their social networkswith commerce systems. ^[13]
68% of marketers report using a social media influencer in a campaign. ^[13]
73% of social media marketers set a goal of acquiring new customers. ^[13]
64% of social media marketers intend to increase brand awareness. ^[13]
45% of social media marketers are looking to drive conversions. ^[13]
Facebook is the most popular social media platform, used by 94% of B2B and B2C marketers. ^[13]
76% of marketers use Instagram. ^[13]
67% of marketers worldwide say they’ll increase Instagram use in the future 95% of B2B marketers used LinkedIn in 2020, making it the top B2B social media channel. ^[13]
B2B marketers agree that Linkedin is the most effective social media channel for lead generation, but only 47% of them actively use it. ^[13]
Mobile devices account for 55% of the global market share, followed by desktops at 42%. ^[13]
On average, companies spend 18.5% of their marketing budget on mobile marketing efforts. ^[13]
62% of marketers plan to increase content marketing budgets within the next fiscal year. ^[13]
80% of B2B companies use content marketing for lead generation. ^[13]
74% of marketers said the pandemic made them more likely to use video, and 24% used video for the first time in 2020. ^[13]
59% of B2C marketers increased their content marketing budgets in 2020 compared to 2019. ^[13]
83% of B2C content marketers use blog posts or short articles in their strategy. ^[13]
74% of B2C marketers said they used email newsletters for content marketing. ^[13]
86% of B2B content marketers believe their audience sees them as trusted sources in their niche. ^[13]
85% of B2B content marketers useemail marketing softwareto assist with content marketing. ^[13]
88% of the most successful content marketers prioritize audience information over sales messages, compared to 50% of the least successful content marketers. ^[13]
86% of businesses use video as a marketing tool, an increase of 41% from 2016. ^[13]
19% of marketers report producing original research and studies. ^[13]
51% of companies say updating old content has proven the most efficient tactic for their content marketing strategy. ^[13]
In July 2020, 67% of marketers used virtual events as part of their content marketing strategies. ^[13]
As the ad market rebounds in 2021, digital spending will increase by 20.4%. ^[13]
Video marketing use has increased by 41% since 2016. ^[13]
87% of video marketers used YouTube last year, making it the most widely used video marketing platform for the seventh year in a row. ^[13]
84% of consumers purchased a product because they watched a marketing video. ^[13]
78% of video marketers say video has directly helped increase sales. ^[13]
85% of B2B companies useemail marketing softwareto distribute and manage their content. ^[13]
Email marketing has an average conversion rate of 3.71%. ^[13]
48% of B2B digital marketing professionals said email marketing was highly effective in driving conversions. ^[13]
75% of businesses currently use marketing automation tools. ^[13]
17.4% of marketers said marketing automation was the single most effective digital marketing technique — more effective than social media, CRO, and SEO. ^[13]
48% of marketers use marketing automation to create personalized customer experiences. ^[13]
67% of marketers use email marketing solutions to execute personalization in their campaigns. ^[13]
Despite shrinking overall marketing budgets, 26.6% of CMOs say they’ll increase their budget for marketing technology such as automation tools. ^[13]
50% of B2B marketers say email is the most effective channel for lead generation, followed closely by search engine optimization. ^[13]
83% of B2B content marketers say they’ve successfully used content marketing to nurture leads and subscribers. ^[13]
60% of B2B marketers say they waste time and resources addressing lead generation challenges like creating engaging content and gathering accurate data. ^[13]
49% of marketers believe their lead nurturing programs need improvement. ^[13]
35% of marketers reach out to their leads weekly, with 22% contacting them every three days. ^[13]
52% of European ecommerce retailers say influencer marketing offers the best ROI for their business, but they expect that to shift to social media advertising by 2030. ^[13]
72% of ecommerce marketers use Facebook for digital marketing. ^[13]
Only 37% of marketers optimize their PDPs for SEO. ^[13]
Influencer Marketing Hub had 90% of survey respondents say they believe influencer marketing to be an effective form of marketing. ^[14]
Two in three brands (67%). ^[14]
Be sure to use omnichannel strategies in your influencer marketing campaign as it’s reported to achieve 91% greater customer retention year over year compared to those who don’t. ^[14]
Beyond Facebook and YouTube, influencer marketing statistics shows the most popular combinations of social media reciprocity are They are less likely to use Pinterest (49%). ^[14]
And 83% of marketers agree that authenticity is at the forefront of influencer marketing, and UGC continues to reign supreme over your average business post. ^[14]
Influencer Marketing Hub notes that 75% brands they surveyed use influencer marketing, and 43% plan to increase their budgets. ^[14]
When surveyed, 75% of marketing teams said finding the right influencers for their campaigns is a HUGE pain point. ^[14]
It’s also true that 17% of marketing teams have a hard time looping emerging platforms into their campaigns. ^[14]
On average, email marketing has a 4400% ROI. ^[15]
74% of marketers say targeted personalization increases customer engagement 95% of companies usingmarketing automationare taking advantage of email marketing. ^[15]
50% of small and medium sized businesses use their marketing automation software to send email drip campaigns. ^[15]
More than 35% of B2B marketers surveyed have established a lead nurturing strategy. ^[15]
63% of marketers say their biggest content challenge is driving traffic and generating leads. ^[15]
When asked aboutconversational marketing, 82% of consumers expect a response within 5 minutes via online live chat. ^[15]
70% of marketers said their highest performing emails were sent from a person, not a brand. ^[15]
72% of online marketers describe content creation as their most effective SEO tactic. ^[15]
Inbound marketing costs 62% less per lead than traditional, outbound marketing. ^[15]
The number of marketers who say Facebook is “critical” or “important” to their business has increased 83% in just 2 years. ^[15]

Marketing Platforms Software Statistics

85% of B2B content marketers useemail marketing softwareto assist with content marketing. ^[13]
85% of B2B companies useemail marketing softwareto distribute and manage their content. ^[13]
50% of small and medium sized businesses use their marketing automation software to send email drip campaigns. ^[15]

Marketing Platforms Latest Statistics

Email collection forms were the most successful at converting viewers, with a 15% conversion rate in 2020. ^[2]
Events placed at the beginning of videos perform the best, with a conversion rate of 12.7%. ^[2]
3.5% of ecommerce website visits via mobile are converted into purchases, compared to 3.9% on desktop. ^[2]
Email visitors are the most likely to convert on forms — and people coming from search advertisements are the least likely. ^[2]
The highest bounce rates are on social (45%) followed by direct (44%). ^[2]
Almost 25% of companies invest in mobile optimization as a top SEO tactic. ^[2]
As it stands, that equates to about 48 percent of the current world population. ^[3]
Roughly two thirds of U.S. adults (68%). ^[3]
To break it down, 84 percent of US adults aged from 18 to 29 are active social media users. ^[3]
This number falls slightly to 81 percent for the 30to 49year old age group and further to 73 percent for those aged from 50 to 64. ^[3]
54% of social browsers use social media to research products. ^[3]
49% of consumers claim that they depend on influencer recommendations on social media to inform their purchasing decision. ^[3]
91% of all social media users access social channels via mobile devices. ^[3]
Likewise, almost 80% of total time spent on social media sites occurs on mobile platforms. ^[3]
Among US adults, 84 percent of those aged 18–29, 81 percent of those aged 30–49, 73 percent of those aged 60–64, and 45 percent of those aged 65 and above are active social media users. ^[3]
54% of social browsers use social media to research products. ^[3]
71% of consumers who have had a positive experience with a brand on social media are likely to recommend the brand to their friends and family. ^[3]
49% of consumers depend on influencer recommendations on social media. ^[3]
This versatile platform already has a wide global reach, and 83% of its users turn to it to find something new. ^[4]
After seeing posts with product information on the platform, 87% took a specific action, like following a brand, visiting its retail store, or making a purchase. ^[4]
From an 89% share in 2020, it grew to 91% in 2021. ^[4]
Global sales through social commerce platforms are estimated to reach $958 billion in 2024. ^[4]
20% of consumers are actually ready to stop following an influencer should they fail to be up front about advertising or sponsorships. ^[4]
In a recent study, it was found that Black influencers make 35% less compared to White content creators. ^[4]
Moreover, according to the study, the racial pay gap between BIPOC influencers and their white counterparts is 29%. ^[4]
34.5% now pay influencers in money, with an equal amount (34.5%). ^[4]
In addition, 25% of brands gave influencers discounts on products and a much smaller percentage (5.9%). ^[4]
Of course, this means that two thirds of them (70%). ^[4]
Other brands measure success based on engagement or clicks (32.5%) and views, reach, impressions (29%). ^[4]
This is an increase from 68% in 2020. ^[4]
Facebook use has increased 7% to 50%. ^[4]
TikTok remained relatively steady increasing to 46% from 45% and YouTube also saw an increase to 44%, up from 36% in 2020. ^[4]
This percentage is up from 23.5% last year. ^[4]
Micro influencers on Instagram boast an average engagement rate of 3.86%. ^[4]
This declines for every level of influencer before hitting 1.21% for mega. ^[4]
Plus, while YouTube engagement rates tend to be low all around, microinfluencers get an average engagement rate of 1.64% compared to the 0.37% rate of mega. ^[4]
For TikTok, this difference is most notable across microinfluencers on the platform who achieve engagement rates of nearly 18%, while mega influencers get just under 5%. ^[4]
We’ve curated a list of the top earners on YouTube in 2021, along with their estimated earnings. ^[4]
Influencers are asking for more creative control and 83% regard it as their first priority, according to a whitepaper by The Drum. ^[4]
57.5% also claimed that they engaged as influencers to make an impact or effect change. ^[4]
42.3% of respondents stated that they more focused on tangible results and favor measuring conversions and sales over engagement or reach. ^[4]
In comparison, only 31% of entertainment/pop culture micro influencers prefer Instagram—a less visual niche. ^[4]
Less than 10% have paid for Instagram native ads, despite their love of this platform. ^[4]
93% of millennials believe and rely on online reviews to make informed decisions. ^[4]
As many as 93% of millennials perceive online reviews as trustworthy and deem them as credible as recommendations from friends or family. ^[4]
Interestingly, older people are more likely than younger to go to a company’s website after a good review (35% of 1834 yearolds, 47% of 3554 year olds, 69% of 55+). ^[4]
Other common reactions to reading a good review include searching for more reviews to validate choices (19%), visiting the business location (15%), contacting the business (13%), and continuing to search for other businesses (10%). ^[4]
In 2020, 26.4% of internet users used an ad blocker. ^[4]
In 2021, the number of users grew to 27% and it’s predicted that the use of ad blockers will only continue to grow. ^[4]
Additionally, it’s estimated that 40% of adults in the US use an ad blocker. ^[4]
57% of 1824year old Americans make their first daily contact with news on their smartphones via social media. ^[4]
This statistic changes as people age, with only 29% of people aged 35 first encountering news via social media. ^[4]
According to IScoop the vast majority of people (79%). ^[4]
Those with less than 1,000 followers generally have an engagement rate of 3.6%.. ^[4]
Users with 1 million+ followers only received likes 0.76%% of the time. ^[4]
Instagram has a higher engagement rate (4.84%) than YouTube (4.064%). ^[4]
According to Forbes, Micro influencers will become an overall part of the bigger B2B conversation and play a key role in advertising services and solutions for business. ^[4]
39% say they discover brands via celebrity endorsements, online posts from expert bloggers, or through vlogs. ^[4]
The FTC sent out an estimated 700 Notice of Penalty Offenses in October 2021 alone to companies, advertisers and retailers. ^[4]
According to Oberlo, there are 740 million professionals on LinkedIn.). ^[4]
25% of these users are senior level influencers, 57% are male and 43% are female. ^[4]
According to LinkedIn, they have had 9 billion content impressions, with 15 times more content impressions than job postings. ^[4]
57% of the content impressions come from mobile. ^[4]
TikTok is the fastest growing social network with a staggering105% user growth ratein the US over the past two years. ^[5]
Instagram sits in second place (78%). ^[5]
Facebook is responsible fora quarter of(25%) versus Google (28.9%), Amazon (10.3%) and others (35.6%). ^[5]
Instagram dominates social streaming services in terms of engagement . ^[5]
Engagement rates on Instagram are approximately more thansix times higherthan those on Facebook (0.83% to 0.13%). ^[5]
Instagram Stories (83%) and grid posts (93%). ^[5]
Uses of the “#ad” tag on Instagramdecreased 17% over the past yearamong influencers. ^[5]
44% of usersshop for products on Instagram weekly . ^[5]
Linkedin ad revenue recently exceeded$1 billion in 2021, growing by 37% while organic session engagement grew by a record 22%. ^[5]
the platform daily (versus 48.5% that log in monthly). ^[5]
LinkedIn has one of the highestearning and most educated bases on social media —51% college educatedwith half of users earning more than $75,000 annually. ^[5]
earn53% more engagementand twice the CTR of employee. ^[5]
52% of Twitter usersuse the platform daily (versus 84% that use it weekly). ^[5]
Twitter’s US advertising revenue totaled $647 million in Q3 2021, anincrease of 51% YoY(and up 98% from the previous quarter). ^[5]
Shoppers on Pinterest have85% larger shopping cartsthan buyers on other platforms. ^[5]
According to the platform themselves,7 in 10 Pinnerssay that Pinterest is their go to place to find products or services they can trust. ^[5]
are40% more likelyto say they love shopping. ^[5]
62% of TikTok userssay that platform specific branded content is the best way to connect to customers. ^[5]
39% of Gen Z consumerssay that their purchasing decisions are influenced directly by what they see on TikTok. ^[5]
TikTok sawthe largest increasein planned new platform investment for brands in 2024 (84%) versus YouTube (66%) and Instagram (64%). ^[5]
Influencers withless than 5k followerssee the highest engagement rates on TikTok (17.9%) vs macro influencers with up to 1 million followers (13.48%). ^[5]
Social media recently overtook paid search as an advertising channel,growing 25% YoYand exceeding $137 billion. ^[5]
Social media usersoverwhelmingly trust other usersas their “preferred” form of influencer, most likely to buy from them based on a product recommendation (37%) versus celebrities (7%). ^[5]
Privacy and data protection are “extremely impactful” and important to52% of social media users. ^[5]
ran influencer campaigns with interest in using influencers on TikTok rising 325% in just one year according to The State of Influencer Marketing 2021 research. ^[0]
70% of Teens Trust Influencers More than Traditional Celebrities. ^[0]
86% of Women Use Social Media for Purchasing Advice. ^[0]
And this behavior is growing, as 78% of women are active on social media with a preference for Snapchat and Instagram. ^[0]
49% of Consumers Depend on Influencer Recommendations. ^[0]
Not only do 49% of consumers depend on influencer recommendations, had purchased something after seeing it on Twitter, YouTube or Instagram. ^[0]
42% of Customers Use Ad. ^[0]
41% of Twitter Users Intended to Purchase Based on a Tweet. ^[0]
On the platform, influencers are now rivaling friends in terms of building trust, with 61% of Twitter users following a creator resulting in a 61% lift in brand favorability and a 64% increase in recommendation intent. ^[0]
60% of Consumers Have Been Influenced by Social Media or a Blog. ^[0]
According to research, 3% of consumers would consider buying a product in store if promoted by a celebrity, compared to 60% for an influencer. ^[0]
According to Twitter, influencers created a 5.2x increase in purchase intent when users were exposed to brand and influencer tweets compared to 2.7x when just shown brand tweets. ^[0]
71% of Marketers Believe Influencer Partnerships are Good for Business. ^[0]
With over 53% of the world’s population on social media, it’s critical that your business has an effective social media strategy that helps you reach your intended audience. ^[6]
54% of social browsers use social media to research products. ^[6]
While 71% of teens claimed to use the platform in 2015, the number has now dropped to 67%. ^[6]
69% of U.S. adults use Facebook and 76% have visited the platform in the last month. ^[6]
98.3% of Facebook users access the platform on mobile devices. ^[6]
16% of all Facebook profiles are fake or duplicates. ^[6]
In 2019, 22% of U.S. adults used Twitter, down from 24% in 2018. ^[6]
Link clicks account for 92% of all user interaction with tweets. ^[6]
Tweets with hashtags get 100% more engagement. ^[6]
Socially responsible ads on twitter perform 12% better than standard ads. ^[6]
93% of Twitter community members are open to brands getting involved in conversation, such as providing help and support. ^[6]
67% of Gen Z and 57% of Millennials use the platform,. ^[6]
in comparison to only 38% of Gen X. 64% of Instagram users are under the age of 34. ^[6]
Videos get 21.2% more interactions compared to images and 18.6% more interactions compared to carousels. ^[6]
90% of people on Instagram follow a business. ^[6]
83% of people use Instagram to discover new products and services and 87% said they took specific action, like making a purchase, after seeing product information. ^[6]
eMarketer estimated that Instagram added 26.9 million users between 2016 and 2020 — almost double the incremental users expected for Twitter, and far more than any other social platform tracked. ^[6]
As of July 2021, 51% of Instagram users were female and 48% were male. ^[6]
As of Q2 2021, 60% of LinkedIn users were between 25 and 34 years old. ^[6]
In Q1 of 2021, LinkedIn revenue is up 16% in YoY growth. ^[6]
LinkedIn made more than 8.1 billion in revenue in 2020, a 20% increase from 2019. ^[6]
It grew 44 percent yearover year in Q1 of 2019. ^[6]
82% of B2B markers report finding the greatest success on LinkedIn. ^[6]
Over 46% of all social media traffic to company websites comes from LinkedIn. ^[6]
18to34year olds use YouTube to view video content on TV, 7.9% more often than basic cable, and 14.5% more often than premium cable. ^[6]
YouTube accounts for more than 25% of total worldwide mobile traffic. ^[6]
85% of U.S. teens were active on YouTube in 2019. ^[6]
41% of global TikTok users are between the ages of 16 and 24. ^[6]
58.8% of U.S. TikTok users are female. ^[6]
In 2020, Reddit had 52 million daily active users, up 44%. ^[6]
Most Reddit users in the U.S. are male, but 15% of U.S. adults say they use the platform. ^[6]
Only 8% of female U.S. adults say they used Reddit in 2019. ^[6]
Answering a complaint on social media can increase customer advocacy by 25%. ^[6]
79% of consumers expect brands to respond within a day of reaching out over social media, but average brand response rates across all industries is lower than 25%. ^[6]
54% of social browsers use social media to research products. ^[6]
54% of Gen Z and 49% of Millenials say social media is their preferred channel for ad influence. ^[6]
79% of people say that user generated content on social media significantly impacts their purchasing decisions. ^[6]
That’s over six times more than YouTube (11%). ^[7]
This has grown from 78% in 2015, showing that the importance of video is only growing. ^[8]
When you consider that only 33% said the same in 2015, it shows that consumer sentiment toward videos is much stronger now. ^[8]
It is estimated that the average person will spend 100 minutes every day watching online videos in 2021. ^[8]
This is a 19% increase compared to daily viewing minutes in 2019, which stood at 84. ^[8]
In terms of the ideal qualities that consumers look for in order for videos to be valuable to their decision making process, 48% want videos to reflect the specific products and services they own or are interested in. ^[8]
A further 43% want interactivity, with the ability to decide what information they want to view and when they want to view it. ^[8]
However, extreme personalization isn’t really sought after, with just 12% saying they want videos to use their name and information within the content. ^[8]
In Q3 of 2019, 66% of video adverts were 30 seconds long, climbing from Q3 2018’s 55%, showing that longer ads are being seen as effective. ^[8]
Just 1% of video ads in the same period were six seconds long, with another 1% being 60. ^[8]
The second most popular ad length during this quarter was 15 seconds, accounting for 32% of ads. ^[8]
It’s also worth noting that 22% of B2B organizations are interested in exploring the opportunities provided by podcasting and live streaming, suggesting that there may be opportunities in these areas too. ^[8]
Online videos are particularly of interest to younger demographics with 66% of teens and 56% of tweens in the US reporting that they watch videos online every day. ^[8]
Instagram is the second most popular option, with 13% creating live videos on the platform. ^[8]
59% of US adults use Instagram daily 91% of active Instagram users. ^[9]
say that they watch videos on the platform weekly 50% of Instagram users. ^[9]
92% of users say that they’ve acted in the moment after seeing a product on Instagram. ^[9]
, that’s 36% of the world’s population of the world’s total internet users. ^[9]
use Facebook monthly 66% of Facebook users log onto the site daily Demographics 56.5% of Facebook users worldwide are male, 43.5% are female Almost 20% of Facebook’s worldwide users are. ^[9]
0.7% of users are unique to the platform , meaning that this cohort only uses Facebook to quench their social media thirst 50% of Facebook users also use Twitter. ^[9]
The average US user spends 34.6 minutes per day Facebook has experienced 3% growth in site traffic , year over year. ^[9]
The channel boasts an average of 23.7 hours per month spent on the video platform 81% of Americans 36% of American adults say that they visit YouTube several times a day 99% of YouTube users are regularly checking Digital Trends Report. ^[9]
2024 Demographics 80% of parents say that their children watch YouTube 54% of YouTube users are male, and 46% are female most popular in India , closely followed by the US and Indonesia Usage People spend an average of 23.7 hours per month. ^[9]
70% of viewers bought from a brand after seeing it on YouTube Ads targeted to users by intent earn 100% higher lift in purchase intent. ^[9]
Users Pinterest’s MAUs peaked at 478 million in Q1 2021 but fell to 444 million in Q3 2021 and dropped to 431 million by Q4 2021 86 million people in the US use Pinterest monthly 28% of Americans. ^[9]
Demographics Gen Z using Pinterest has increased by 40% YOY 45% of Pinterest’s US audience earn more than $100,000 in household income 77.1% of Pinterest users. ^[9]
are women, 14.8% are male, and 8.4% would rather not say Source. ^[9]
86% of Pinterest users also use Instagram, which isn’t surprising given the visual nature of both channels 97% of top searches on Pinterest Almost 11% of Internet users between the ages of 16 64 use online pinboards for brand research. ^[9]
Users 810 million people across the world use LinkedIn As of March 2021, 25% of US adults are on LinkedIn Source. ^[9]
LinkedIn ads reach just over 10% of the world’s population. ^[9]
Ads on LinkedIn reach 42.8% of women and 57.2% of men. ^[9]
Year on year growth for DAUs has been 20% over five consecutive quarters 23% of American adults use Snapchat. ^[9]
Demographics 75% of millennials and Gen Z. ^[9]
Users Users spend an average of 19.6 hours per month 20% of American adults TikTok downloads via the App Store grew by 6% in 2024 Also, in 2024, TikTok boasted approximately 29.7 million daily active users via iOS devices worldwide Source. ^[9]
Statistica American adults hold TikTik in high regard, with 36% saying that they hold a favorable opinion about the app Source. ^[9]
The videosharing app comes in 6th position in a list of the world’s most used social media platforms Almost 84% of TikTok’s audience also use Instagram. ^[9]
The most followed brand account is TikTok’s own channel 63% of TikTok ads with the highest CTR put their message upfront. ^[9]
Vertical TikTok videos shot have a 25% higher watch. ^[9]
Around 48% of the world’s population is active on some kind of social media platform, be that Facebook, Instagram, or Twitch. ^[10]
But users aren’t just following their friends—54% of users also follow their favorite brands, browsing their social media platforms to make purchase decisions. ^[10]
That’s a 42% yearon year increase from $9.7 billion in 2020. ^[10]
Data from HypeAuditor found that nano influencers with fewer than 5,000 followers have the highest engagement rates (5%). ^[10]
This seems to decrease as the follower count skyrockets, until reaching celebrity level (1.6%). ^[10]
Almost half (47.3%). ^[10]
That’s shortly followed by mid tier influencers (26.8%) and nano influencers (18.74%). ^[10]
The hardest types of influencer to come across are macro, mega, and celebrity influencers—the latter of which accounts for just 0.5% of all social media influencers. ^[10]
Just 23% of Millennials, 16% of Gen X, and 9% of Boomers follow influencers on social media. ^[10]
Approximately 84% of all social media influencers are women compared to just 16% men. ^[10]
Amongst Gen Z, one third of women aged 16 to 24 follow an influencer on social media compared to just 25% of men. ^[10]
It beats Facebook (79%), YouTube (45%), and Twitter (35%). ^[10]
The number of users grew by 85% from 35.6 million in 2019 to 65.9 million in 2020. ^[10]
Some 39% of respondents buy products through TikTok (compared to 22% for Instagram and 9% for Facebook influencer posts). ^[10]
TikTok influencers with fewer than 15K followers have an incredible 17.96% engagement rate, trumping Instagram’s 3.86% average. ^[10]
Not only that, but 40% of users have made a purchase off the back of those recommendations. ^[10]
Now, just 5.2% of Page followers will see content in their news feed. ^[10]
So, if you spend $2,000 per month on influencer collaborations, you’ll likely get more than $10,000 in orders. ^[10]
Now, anyone can make money on Instagram with just a few thousand followers—with influencing becoming a target career path for 86% of young people. ^[10]
As a rule of thumb, a good engagement rate for sponsored content should be at least 3%. ^[10]
Data shows that just 55% of Instagram followers are real people. ^[10]
The remaining 45% are bots or inactive users. ^[10]
Just 5% intend to decrease it. ^[10]
That’s a 25% increase between 2021 and 2024. ^[10]
63% of emails are opened on mobile devices. ^[11]
Open rates are the highest (at 24%). ^[11]
In addition to what Campaign Monitor saw with their own users, Marketing Land surveyed 1200 people and found the following 80% of people claim that email etiquette plays a big role in whether to interact with a stranger. ^[11]
84.13% of company social media accounts are managed by the owners of the company. ^[11]
81% of consumers say that product reviews influence the way they shop. ^[11]
72% of people claim that being able to check social media takes the guesswork out of buying a new product. ^[11]
In fact 60% of people look to recipes, 57% to photos/videos/images, 53% to testimonials, 51% to reader comments, and 42% look to life hacks when it comes to buying products or services. ^[11]
Instagram nabs 19% more clicks than the same ads on Facebook or Twitter. ^[11]
The number of actual customers, however, is around 300 per month 49% of companies claim that increasing customer acquisition is their primary goal. ^[11]
After all, high quality content has the ability to drive traffic to a blog by up to 2,000%. ^[11]
71.33% of searchesresult in a page 1 Google organic click. ^[11]
12.29% of all search querieshave a featured snippet in SERPs, meaning you should work hard to get those for your content. ^[11]
SEO is more effective at driving sales than PPC (70% versus 30%). ^[11]
90% of searchershaven’t decided about a brand before they start their search. ^[11]
According to Statista, the main reason people abandon their online shopping carts is because they find out near the end of the checkout process that the shipping costs are too high (63% of people agree). ^[11]
Here are the other reasons why Discount codes don’t work (46%). ^[11]
Orders take too long to ship (36%). ^[11]
Having to re enter credit card information (30%). ^[11]
Having to re enter shipping information (25%). ^[11]
In addition eCommerce sales are expected to grow to encompass over22% of all global retail salesby 2024. ^[11]
75% of people shoponline at least once per month. ^[11]
Thetop productspeople buy online include books/music/movies/video games, electronics, and clothing/footwear 43% of eCommerce trafficcomes straight from Google. ^[11]
People spend an average of3.5 hourson their mobile devices each day 93% of Millennialsadmit to comparing online deals using a mobile device. ^[11]
According to Drift’s 2019 State of Conversational Marketing, 34% of customers struggle with finding answers to simple questions while shopping online. ^[11]
Instant communication is a must– 44% of people want an instant response when talking to a live person online. ^[11]
42% of people also expect an instant response fromchatbots. ^[11]
The means of communication are changing– Only 14% of people prefer filling out an online form on a website when they have a question, compared to the 86% of people that want to use a chatbot instead. ^[11]
The leaders in chatbot communication are retailers– 40% of people claim to have engaged with an online retailer via chatbot within the last 12 months. ^[11]
Following behind are healthcare providers (22%), utility companies (21%), and entertainment companies (20%). ^[11]
The result was an 85% decrease in CPA and 18X conversion rate improvement. ^[16]
75% of male internet users are on Facebook as well as 83% of female internet users. ^[12]
According to recode, 44% of teenagers asked to choose one social network if “trapped on a deserted island” chose Snapchat, ahead of Instagram and Facebook. ^[12]
Female internet users are more likely to use Instagram than men, at 38% vs. 26%. ^[12]
29% of internet users with college degrees use Twitter, compared to 20% with high school degrees or less. ^[12]
81% of millennials check Twitter at least once per day. ^[12]
91% of Social Media Users Are Accessing Social Channels Via Mobile Devices from CoSchedule. ^[12]
22% of the world’s total population uses Facebook. ^[12]
On any given day, Snapchat reaches 41% of 18 to 34year olds in the US. ^[12]
Facebook continues to be the most widely used social media platform, with 79% of American internet users. ^[12]
Based on total population, 68% of U.S. adults use it. ^[12]
Instagram receives the silver medal with 32% of users, Pinterest coming in a close third with 31%, and LinkedIn and Twitter at 29% and 24% respectively. ^[12]
Overall, daily active users accounted for 66 percent of monthly active users. ^[12]
51% of Instagram users access the platform daily, and 35% say they look at the platform several times per day. ^[12]
Almost 80% of time spent on social media platforms happens on mobile. ^[12]
Despite news of layoffs and executives leaving the company, Twitter’s revenue is up 8%. ^[12]
59% of Americans with social media accounts think that customer service through social media has made it easier to get questions answered and issues resolved. ^[12]
Per Forbes, Facebook reported 47% growth in revenue to about $17.4 billion in the first half of 2017 over the same period last year. ^[12]
93% of Pinterest users use the platform to plan or make purchases. ^[12]
39% of LinkedIn users pay for monthly premium accounts. ^[12]
Pinterest drives 25% of all retail website referral traffic. ^[12]
More than 56% of online adults use more than one social media platform. ^[12]
Per Forbes, Facebook mobile ads account for 87% of advertising revenues and stood at $8 billion in Q2 of 2017. ^[12]
Tweets with images receive 18% more clicks than tweets without images. ^[12]
On LinkedIn, 98% of posts with images receive more comments and posts with links have a 200% higher engagement rate. ^[12]
There are about 81 million fake Facebook accounts and about 5% of twitter accounts are bogus. ^[12]
29% of smartphone users utilize general messaging apps, like Whatsapp, Viber, or Kik. ^[12]
Social Media Demographics84% of US adults aged 18 29 say they use social media on a daily basis. ^[1]
In comparison, 81% of those aged 30 – 49, 73% of the 50 – 64 age group, and 45% of those aged over 65 had the same responsePew Research).Internet users from the Philippines are the most active national group on social media. ^[1]
That’s below the worldwide average figure of 2 hours and 24 minutes for 2020Hootsuite).Globally,men use social media more than women do.54% of the world’s social network users are male and 46% are female. ^[1]
In predominantly“western”continents, women use social media more than menBacklinko).North America55% female vs 45% male. ^[1]
Australasia53% female vs 47% maleSouth America53% female vs 47% male. ^[1]
In Africa and Asia, male social media users far outnumber their female counterpartsBacklinko).Africa41% female vs 59% male. ^[1]
.Facebook50% D vs 46% RYouTube55% D vs 42% RTwitter65% D vs 33% RInstagram64% D vs 32% RReddit79% D vs 21% RLinkedIn61% D vs 37% RMobile Social Media. ^[1]
Usage99% of social media usershave used their mobile devices to access at least one platform.80% of all social media interactionshappen on mobile devices. ^[1]
When asked which platforms they post video content to, brands gave the following responsesBuffer)81.2% said Facebook.62.9 said YouTube.57.8 said Instagram.45.6 said Twitter.32.6 said LinkedIn. ^[1]
its effectiveness.5.6% said that it’s been“somewhat ineffective.”2.3. ^[1]
Media and Online Commerce67% of online shoppershave bought a product after seeing it advertised on social media. ^[1]
decisions,52% of surveyed consumers said they would buy something from a brand they follow on Facebook. ^[1]
engine$96.01Social Media and Influencer Marketing49% of social mediausers say that. ^[1]
This is a relatively clear indicator that conversations involving them are often not actively monitored by brands.96% of peoplethat. ^[1]
profile75% of Twitter users have used the platform to get in touch with a company. ^[1]
Facebook pages have an average engagement rate of 0.08% and Twitter sits with a figure of 0.045%SocialMediaCollege).These. ^[1]
are the most common ways that people on social media engage with brands in one monthGWI)37% of people. ^[1]
visited a brand’s social media profile page.36% of people started following a brand on a social media platform.26% of people shared content from a website using the web page’s. ^[1]
are more likely to use the platform to reach out for support than their Facebook or Instagram counterparts.53% of all customerto brand interactions on Twitter have a support intent,. ^[1]
Individual Social Network Marketing Facts and StatsFacebook Facts and StatisticsAccording to Mark Zuckerberg, the majority of these brands are classified asOver 200 million brandsuse. ^[1]
In 2015,71% of teens said they were on the platform, this has dropped to 67%in. ^[1]
In the 12 months between Q4 2019 and Q4 2020, Facebook showed a massive31% increasein ad revenue. ^[1]
per click affordability.$0.97Facebook video ads have an averageCPC rate of$1.86.According to a 2018 study, a massive78% of US shoppershad bought a product they discovered on Facebook at least once. ^[1]
your brand has a presence on Twitter, expect users to reach out to you for support.71% of the peoplewho get in contact with you here expect a response within an hour. ^[1]
A 2019 study conducted by HubSpot found thattweet that included a trending hashtag were12 times more likelyto be interacted with than a tweet with no hashtag. ^[1]
In 2018, 24% of this demographic was active on the micro. ^[1]
This figure dropped to 22% for 2019 and 2020 but recovered to 23% by April 2021Statista).Link. ^[1]
engagement is remarkably high on Twitter.92% of the platform’s user interactionsare link clicks. ^[1]
Adverts with a“socially responsible” angleperform 12% betterthan other advertisement types. ^[1]
In fact,e.men make up 70%of the social network’s user basInstagram Facts and Statistics90% of all Instagram’s usersfollow a business account.50% of surveyed Instagram usersreported. ^[1]
this says a lot about Instagram’s popularity with millennials, it’s worth noting that this figure was70% of all Instagram usersare under the age of 35.90% in 2015. ^[1]
ThInstagram posts tagged with a locationTagging a post with location is a high value play since it takes about 5 seconds to do.have a 79% engagementthan posts without a location tag. ^[1]
Despite images being the most common content being posted on Instagram, videos receive21.2% more user interactionsthan imagery. ^[1]
77%*Watching videos 51%*Sharing content with the platform’s greater community 45%Sharing content with a specific user 31%Catching up on news 18%Finding/shopping for products. ^[1]
In Q3, 2020, 72% of US women and 72% of the country. ^[1]
YouTube is one of the few social networks that reach a very young audience.80% of US parents of children under the age of 11 say that their offspring watches YouTube. ^[1]
53% of these respondents say their kids watch YouTube on a daily basisPew Research).94.5% of US adultswho use their TV sets to watch streaming services also use their televisions to watch YouTube content. ^[1]
In a survey conducted by Google,70% of participantssaid that they did business with a brand after seeing one of their YouTube advertisements. ^[1]
Twitter comes in second at 89% and Facebook is tied with YouTube with 77%No other social media platform is as effective as generating traffic for B2B companies as LinkedIn. ^[1]
Twitter came in second with 87% and Facebook third with 76%. ^[1]
LinkedIn has reported thatbrands advertising on their platform see an increase in purchase intent ofup to 33%amongst prospective customers.. ^[1]
WhatsApp came in second with 600 million and Facebook narrowly beat Instagram to the podium with 540 million downloadsApptopia).The age ranges of TikTok’s user base are as followsStatista)10 – 19 25%20 – 29 22.4%30 – 39 21.7%40 – 49. ^[1]
11%58.8% of all Tiktok usersbased in the United States are female. ^[1]
45%*Catching up on news 17%Finding/shopping for products. ^[1]
analyzed48% of US internet users between the ages of 15 and 25 are Snapchat usersStatista)Only 5% of US internet usersover the age of 56 use Snapchat. ^[1]
millionGlobally, Snapchat is more popular amongst women than men.57.4% of the app’s userbase are female, while 40.9% are maleStatista).Snapchat outscores all but two other social networks in terms of customer satisfaction. ^[1]
The image sharing network boasts anACSI score of 77 out of 100.85%of Pinterest’s user baseaccess the platform via its mobile app. ^[1]
Pinterest is a popular network globally, withmore than 50%of its user base located outside of the United States. ^[1]
Despite 60% of Pinterest users being women, the platform is seeing an upsurge in popularity amongst men. ^[1]
The platform reports a 50% yearonyear growth in its Gen Z user base and a 36% yearon year increase in Millenial users80% of US mothersare Pinterest users. ^[1]
Regular“Pinners”spend80% more on retail purchasesthan consumers who aren’t on the platform.90% of Pinterest usersuse the platform to find inspiration for a retail purchase. ^[1]
91% of its user base describe Pinterest as a“place of positivity”while 83% of surveyed users say that the platform builds their self confidence2 out of 3 Pinterest userssay that they actively use the platform to find a trustworthy product or service. ^[1]
This is a higher percentage than any other social media platform.25% of Pinterest users’time on the platform is spent shopping. ^[1]
photos59%Watching videos21%**Sharing content with the platform. ^[1]
’s greater community21%**Sharing content with a specific user12%**Catching up on news9%**Finding/shopping for products47%*Promoting their business5%. ^[1]
According to Alexa, 37.7% of the platform’s visitors are from India. ^[1]
The United States comes in second with 24.4% and Canada gets the bronze with 2.9%Alexa).B2B advertising is more prevalent on Quora than B2C.60% of the platform’s advertisershave business customers, while 40% target consumers. ^[1]
Quora boasts a well educated user base, with65% of the platform’s usershaving a college degree. ^[1]
Quora users are37% more likelyto occupy decision making positions within an organization than the general population. ^[1]
More than80% of ad impressionsand click throughs occur on mobile phones and tablets. ^[1]
Quora’s age group spread is as followsBloggingX)18 – 2445.5%25 – 3432.5%34 –. ^[1]
552%Over 651.6%Reddit Facts and StatisticsIn Q4, 2020. ^[1]
Reddit users’ age ranges are spread as followsMarketing Charts)18 – 2421%25 –. ^[1]
651%52% of Reddit users in the United Statesaccess the platform on a daily basis. ^[1]
84% of US adults aged 18 29 say they use social media on a daily basis. ^[1]
In comparison, 81% of those aged 30 – 49, 73% of the 50 – 64 age group, and 45% of those aged over 65 had the same responsePew Research). ^[1]
Globally,men use social media more than women do.54% of the world’s social network users are male and 46% are female. ^[1]
.Facebook50% D vs 46% RYouTube55% D vs 42% RTwitter65% D vs 33% RInstagram64% D vs 32% RReddit79% D vs 21% RLinkedIn61% D vs 37% R 99% of social media usershave used their mobile devices to access at least one platform. ^[1]
80% of all social media interactionshappen on mobile devices. ^[1]
When asked how effective social media has been for their digital business, brands responded with the following answersBuffer)43.4% said that it’s been“somewhat effective. ^[1]
67% of online shoppershave bought a product after seeing it advertised on social media. ^[1]
The remaining 48% of respondents said they were most likely to be influenced by a combination of Instagram, YouTube, Pinterest, Twitter, LinkedIn, Snapchat, and RedditLovelyMobile). ^[1]
54% of peoplebrowsing social media are doing so because they want information on potential products to buy. ^[1]
49% of social mediausers say that they“depend on”influencer opinions to help them make purchasing decisions. ^[1]
75% of Twitter users have used the platform to get in touch with a company. ^[1]
59% of Facebook users have done the same, while Instagram brand engagement comes in at 34%Khoros). ^[1]
Facebook pages have an average engagement rate of 0.08% and Twitter sits with a figure of 0.045%SocialMediaCollege). ^[1]
These are the most common ways that people on social media engage with brands in one monthGWI)37% of people. ^[1]
Twitter users are more likely to use the platform to reach out for support than their Facebook or Instagram counterparts.53% of all customerto brand interactions on Twitter have a support intent, while Facebook and Instagram come in at 46%Khoros). ^[1]
how wellconsumersthink social support is being handled.80% of brands feel their providing adequatesupport via social media, while only8% of customers are satisfiedwith how their social support queries are handledSmartInsights). ^[1]
According to Mark Zuckerberg, the majority of these brands are classified asOver 200 million brandsuse. ^[1]
In 2015,71% of teens said they were on the platform, this has dropped to 67%in Q3 2020. ^[1]
According to a 2018 study, a massive78% of US shoppershad bought a product they discovered on Facebook at least once. ^[1]
If your brand has a presence on Twitter, expect users to reach out to you for support.71% of the peoplewho get in contact with you here expect a response within an hour. ^[1]
This figure dropped to 22% for 2019 and 2020 but recovered to 23% by April 2021Statista). ^[1]
Link engagement is remarkably high on Twitter.92% of the platform’s user interactionsare link clicks. ^[1]
90% of all Instagram’s usersfollow a business account. ^[1]
While this says a lot about Instagram’s popularity with millennials, it’s worth noting that this figure was70% of all Instagram usersare under the age of 35.90% in 2015. ^[1]
is is a clear indication that Instagram users are comfortable with seeing messages from brands that have a promotional angle.81% of people surveyed by Facebooksaid that they use Instagram to learn about products and business services. ^[1]
Th Instagram posts tagged with a locationTagging a post with location is a high value play since it takes about 5 seconds to do.have a 79% engagementthan posts without a location tag. ^[1]
80% of survey respondentssay that Instagram helps them decide whether or not to buy a particular product. ^[1]
his includes engagement with the post, following the brand, visiting their website, or making a purchase.87% of Instagram userssaid that they“took action”after seeing product information in their feed. ^[1]
It’s not because users are losing their appetite for mobile viewing, more a case of there being more devices on which to watch YouTube videos.40.9% of YouTube’s video consumptionhappens on mobile device. ^[1]
83% of surveyed internet usersprefer watching video content on YouTube over any other platform. ^[1]
53% of these respondents say their kids watch YouTube on a daily basisPew Research). ^[1]
94.5% of US adultswho use their TV sets to watch streaming services also use their televisions to watch YouTube content. ^[1]
Videos with the word“beginner” in their titles saw a50% increase in viewsbetween March and July of 2020. ^[1]
YouTube is the most popular platform for B2B product research.50.9% of business decision makersturn to the platform to conduct procurement research. ^[1]
Twitter comes in second at 89% and Facebook is tied with YouTube with 77% No other social media platform is as effective as generating traffic for B2B companies as LinkedIn. ^[1]
YouTube misses out on the podium with 67% while Instagram languishes in fifth position with 15%DemandWave). ^[1]
this is a significantly smaller percentage than Facebook, Instagram, and YouTube, LinkedIn’s niche focus means that adverts promoting professional services are more likely to resonate with its audience of professionals.13% of the world’s population. ^[1]
LinkedIn has reported thatbrands advertising on their platform see an increase in purchase intent ofup to 33%amongst prospective customers.. ^[1]
33% of the world’s B2B decision makersuse LinkedIn to conduct product research. ^[1]
25%20 – 29 22.4%30 – 39 21.7%40 – 49. ^[1]
20.3%50 and over 11% 58.8% of all Tiktok usersbased in the United States are female. ^[1]
** The lowest percentage of the five networks analyzed 48% of US internet users between the ages of 15 and 25 are Snapchat usersStatista). ^[1]
Only 5% of US internet usersover the age of 56 use Snapchat. ^[1]
Globally, Snapchat is more popular amongst women than men.57.4% of the app’s userbase are female, while 40.9% are maleStatista). ^[1]
The platform reports a 50% yearonyear growth in its Gen Z user base and a 36% yearon year increase in Millenial users 80% of US mothersare Pinterest users. ^[1]
Regular“Pinners”spend80% more on retail purchasesthan consumers who aren’t on the platform. ^[1]
90% of Pinterest usersuse the platform to find inspiration for a retail purchase. ^[1]
91% of its user base describe Pinterest as a“place of positivity”while 83% of surveyed users say that the platform builds their self confidence 2 out of 3 Pinterest userssay that they actively use the platform to find a trustworthy product or service. ^[1]
The gender split is57% / 43% in favor of male users. ^[1]
The United States comes in second with 24.4% and Canada gets the bronze with 2.9%Alexa). ^[1]
B2B advertising is more prevalent on Quora than B2C.60% of the platform’s advertisershave business customers, while 40% target consumers. ^[1]
651% 52% of Reddit users in the United Statesaccess the platform on a daily basis. ^[1]
More than 75% of consumers took a new interest in online activities in 2020. ^[13]
Of those, 21% purchased a product online for the first time. ^[13]
80% of people prefer to buy from brands whose actions align with their values. ^[13]
A 1 second delay can reduce customer satisfaction by 16%. ^[13]
Mobile devices accounted for 60.9% of organic searches on Google in Q2 2021. ^[13]
70% of websites in Google’s search results use mobile. ^[13]
Google removed 37% of URLs from their top 10 when the search query was made from a mobile device. ^[13]
As of June 2021 – 87.8% of searches come from Google, Bing is 5.6%. ^[13]
The number one ranked website on Google’s search results has an average click through rate of 31.7%. ^[13]
Less than 1% of online users click on something from Google’s second page. ^[13]
90.63% of pages get no organic search traffic from Google after the first year of publishing. ^[13]
Google makes up 87.7% of the global search engine share, followed by Bing at 5.56%. ^[13]
B2B blogs with educational content get 52% more organic traffic than B2B blogs with company. ^[13]
If you’re looking to build backlinks, longform content gets 77.2% more links than short articles. ^[13]
40% of online search queries contain two keywords. ^[13]
14.1% of all Google searches are in the form of a question. ^[13]
Only 2.4% of all Google search results have no SERP features, like People Also Ask questions, an image carousel, or a knowledge panel. ^[13]
As of March 2020, 29.7% of social media users spent an additional one to two hours per day on social media. ^[13]
Roughly 80% of online consumers have made a purchase from social media ads. ^[13]
Facebook was the most used social platform in the U.S. when the pandemic hit (78.1%), followed by Instagram (49.5%). ^[13]
25% of Internet users access the Internet solely on a mobile device. ^[13]
59% of consumers say that being able to shop on mobile is important when deciding where to buy. ^[13]
Consumers spend about 4.2 hours per day on mobile devices, up 20% from last year. ^[13]
Mobile commerce grew by more than 30% worldwide throughout 2020. ^[13]
Use of business communication apps grew 275% in 2020, a habit that may build a bridge between B2B and B2C consumer habits. ^[13]
77% of mobile internet users found targeted mobile ads annoying rather than helpful. ^[13]
It’s estimated that 82% of consumer internet traffic will be video in 2021. ^[13]
38% of B2B company blogs publish content to educate their audience. ^[13]
Blogs (86%), case studies (42%), and customer success stories (36%). ^[13]
54% of customers get annoyed when targeted with an ad for something they’ve already bought. ^[13]
In 2020, mobile ad placements increased by 70%. ^[13]
Mobile video ad spend will be around 72% of the digital ad spend in 2021. ^[13]
55.2% of ad spend will go to display ads, and 40.2% will go to search. ^[13]
Digital ad spending increased 12.7% in 2020, which is less than the predicted 13.6%. ^[13]
96% of consumers have watched a video about a product or service. ^[13]
Ecommerce sales are expected to make up 15% of all retail sales in 2021. ^[13]
75% of ecommerce stores are working or plan to work with social media influencers in 2020 and beyond. ^[13]
76% of ecommerce companies plan to expand or improve their personalization technology. ^[13]
41% of consumers say the product detail page was the most important touchpoint during their customer journey. ^[13]
That’s compared to 97% in 2020. ^[14]
TikTok jumped from 16% in 2020 to 68% in 2021 and Twitch also more than doubled in the same time frame. ^[14]
61% of consumers trust the recommendations that come from influencers. ^[14]
That’s not insignificant when you compare the 38% who trust social media content from the brand. ^[14]
Add to that, 35% interact with influencers multiple times a day. ^[14]
And men are more likely to engage with influencers than women More than 1 in 5 (21%). ^[14]
And 22.7% say seeing new content from their favorite brands is another good reason to hop on social media. ^[14]
About 54% of 23 to 38year olds are interested in what influencers have to say. ^[14]
Compare that to 46% of 18 to 22yearolds, 26% of 39 to 54yearolds, and 10% of 55 to 64year. ^[14]
The number’s a bit lower for men – 29%. ^[14]
For Hispanic consumers, 42% are interested in what influencers have to say. ^[14]
Next, it’s African American consumers, 34% of whom are interested in what influencers have to say. ^[14]
Asian influencers are next with 34% being interested in influencer content. ^[14]
Followed by White consumers, 33% of whom show an interest in influencer. ^[14]
Overall, 37% of consumers use social media as their go to before making a purchase. ^[14]
When it comes to B2B purchases, 74% of Clevel and executive level buyers use social media to make purchasing decisions. ^[14]
About 40% of consumers purchase something after seeing it on an influencer’s social page. ^[14]
Another 41% of consumers say that each week, they find at least one new product or brand mentioned/promoted by an influencer. ^[14]
Consumers are 58% more likely to have positive vibes about an ad on TV, Facebook, or YouTube if they’re first exposed to the campaign via an influencer’s post. ^[14]
A neurologist analytics study found that influencer promotions generated 87% higher memory and 277% more emotional intensity when compared to ads in television. ^[14]
This lines right up with another stat we saw that says 66% of those surveyed agree that social media plays a crucial role in impacting their decision to consider a brand. ^[14]
And 86% say they change the channel, mute, or skip them. ^[14]
Yeah, when asked their top reasons for visiting social media platforms, 27.7% of survey respondents said they go on social media to find inspiration for things to do and buy. ^[14]
But 26.2% just hopscotch over the inspo and use their time on social media in search of stuff to buy. ^[14]
More than half of adults (54%). ^[14]
Separately, 68% of adults surveyed expect brands to be clear about their values. ^[14]
87% of consumers think companies should always do the right thing. ^[14]
77% of consumers buy from brands that share the same values as them. ^[14]
Statista reports that 5.7% of Facebook’s worldwide users are between the ages of 13 and 17 years old, 22.7% are between the ages of 18 and 24, 49.2% are between the ages of 25 and 44 years old, and the remaining 22% are over the age of 45. ^[14]
About 89% of women who use social media are on Facebook. ^[14]
Instagram both encourages and informs customers with 81% of people using the platform to research prior to purchase and 50% of people visiting a website to purchase after seeing a product or service on the app. ^[14]
But in the US, 58% of the users are female. ^[14]
25% of Gen Z and Millennials use Stories to find products and services. ^[14]
There are an estimated 2 billion logging in monthly users on YouTube, which almost rivals Facebook. ^[14]
while 68% say they use the platform for entertainment. ^[14]
And 70% of consumers in the US, Mexico and Colombia have purchased a product after seeing it on YouTube. ^[14]
Plus, video content is 50X more likely to drive organic search traffic than plain text. ^[14]
Now, compare this to other influencer posts (9% Facebook, and 22% Instagram). ^[14]
41% of TikTokers upload reaction videos to content they’ve seen on TikTok. ^[14]
35% of TikTokers have participated in a hashtag challenge. ^[14]
90% of weekly Pinners make purchase decisions on Pinterest. ^[14]
98% report trying new things they find on Pinterest. ^[14]
And 85% of Pinterest users use the platform to map out new projects. ^[14]
Pins that promote a special sale or offer generate a 61% higher email conversion lift. ^[14]
Women make up more than 60% of the platform’s global audience. ^[14]
But… Dads who use Pinterest actively search 62% more than the average pinner. ^[14]
Of which 19% are based in the U.S. 75. ^[14]
LinkedIn geenrates 80% of social media B2B leads. ^[14]
81% of American social media users have used YouTube, while 69% say they have used Facebook, according to Pew Research. ^[14]
Across the board, the percentage of U.S. adults who are using the major social media platforms – Facebook, YouTube, Instagram, Pinterest, LinkedIn, Snapchat, Twitter, and now TikTok – significantly increased from 2012 to 2019. ^[14]
They are less likely to use Twitter (32%). ^[14]
But they are far less likely to use LinkedIn (37%). ^[14]
They are least likely to use Twitter (31%). ^[14]
They are least likely to use Twitter (41%). ^[14]
They are less likely to use Snapchat (40%). ^[14]
But they’re less likely to use LinkedIn (41%). ^[14]
And 34% of consumers don’t even mind if they’re reading sponsored content, as long as the content is useful. ^[14]
Business Wire mentions that people are 2.4 times more likely to view UGC compared to brand content as authentic. ^[14]
Dune London discovered that their sales where shoppers interacted with UGC increased by 82%, speculating that seeing others in real settings wearing their products boosted their confidence and willingness to purchase. ^[14]
And yes, this is still a concern because reportedly 38% of influencers artificially increase their followings. ^[14]
Welcome emails have an average open rate of 82%. ^[15]
91% of email users have unsubscribed from a company email they previously opted. ^[15]
49% of all emails are opened onmobile devices. ^[15]
54% of all emails are classified as spam. ^[15]
The most opened emails related to hobbies, with an open rate of 27%. ^[15]
49% of consumers say they would like to receive promotional emails from their favorite brands on a weekly basis. ^[15]
Personalized emails get 6x Higher Transaction Rates, but only 30% of brands use them. ^[15]
60% of consumers subscribe to a brand’s list to get promotional messages and deals. ^[15]
Sending 3 abandoned cart emails results in 69% more orders than just one email which helps youreduce order form abandonment. ^[15]
When asked aboutGDPR, 88% of consumers who are willing to share personal information want transparency about how it’s used. ^[15]
78% of salespeople using social media perform better than their peers. ^[15]
98% of sales reps with 5000+ LinkedIn connections meet or surpass sales quotas. ^[15]
The outbound selling strategy of cold calling only has a 2.5% success rate. ^[15]
Thanks to implementing a social selling program, boosted sales by 400%. ^[15]
77% of B2B purchasers won’t speak to a salesperson until they’ve done their own research. ^[15]
55% of buyers do research via social media. ^[15]
Only 7% of respondents said that social selling was a priority for their sales organization. ^[15]
By the time a salesperson gets involved, up to 90% of the sales process could be completed by social selling. ^[15]
87% of B2B buyers have a favorable impression of a salesperson if they were introduced to them through someone in their professional network. ^[15]
( 84% of executives use contacts and info from social networks as part of their purchase process. ^[15]
31% of B2B professionals sat that social selling allowed them to build deeper relationships with their clients. ^[15]
45% of businesses send their leads one email per week. ^[15]
40 70%+ of businesses qualified leads aren’t yet ready to buy. ^[15]
20 40% of webinar attendees become leads. ^[15]
80% of new leads never translate into sales. ^[15]
Companies that excel at lead nurturing generate 50% more sales ready leads at a 33% lower cost. ^[15]
66% of people says that email nurturing was the best way to reengage leads. ^[15]
In 2018, 12% of all retail sales globally were eCommerce sales. ^[15]
43% of eCommerce traffic comes from organic Google searches. ^[15]
65% of consumers look up price comparisons on mobile while in a physical store ExitIntentcampaigns convert between 2 4% of abandoning visitors into email subscribers. ^[15]
In 2017, Amazon accounted for 44% of all US eCommerce sales. ^[15]
Nearly all (95%). ^[15]
51% of shoppers have completed an online purchase with a smartphone. ^[15]
93% of Millennials have compared online deals using a mobile device. ^[15]
Shoppers made 108% more purchases using apps than they did on the mobile web during the 2017 holidays. ^[15]
81% of consumers trust the advice of family and friends over businesses. ^[15]
90% of people who recalled reading online reviews claimed that positive online reviews influence their buying decisions. ^[15]
Nearly 70% of online consumers look at a product review prior to making a purchase. ^[15]
85% of people trust online reviews written by other consumers as much as they trust recommendations from personal contacts, which is up from 84% in 2016. ^[15]
Personalized subject lines are 22% more likely to be opened. ^[15]
47% of emails are opened or discarded based solely on their subject line. ^[15]
56% of brands using an emoji in their email subject line had a higher open rate than those that did not. ^[15]
Subject lines with a sense of urgency and exclusivity get a 22% higher open rate. ^[15]
70% of people over the age of 45 were susceptible to humor in a subject line but humor is not as likely to work on younger people. ^[15]
67% of clicks go to the first 5 results displayed in search engines. ^[15]
90% of web pages get zero organic traffic from Google. ^[15]
50% of search queries are 4 words or more. ^[15]
12% of search queries have a Featured Snippet box on Google. ^[15]
Men spend 68% more money online than women 1.66 billion people shop online each year. ^[15]
56% of shoppers say that being presented with unexpected costs will cause them to they leave without completing their purchase. ^[15]
79% of US consumers said that free shipping would make them more likely to shop online. ^[15]
50% of consumers sayonline live chatis the most convenient way to reach a business. ^[15]
Using visual content like videos onlanding pagescan improve conversions by 86%. ^[15]
74% of conversion rate optimization programs increase sales. ^[15]
68% of small businesses don’t have a structured or documented conversion rate optimization strategy. ^[15]
Only about 22% of businesses are satisfied with their conversion rates. ^[15]
Personalized Call to Actions convert 42% more visitors than unpersonalized ones. ^[15]
A 1 second delay in yoursite speedcan reduce conversions by up to 7%. ^[15]
Multi step forms in WordPresscan lead to 300% more conversions. ^[15]
Companies that blog get 55% more web traffic. ^[15]
57% of businesses have acquired a customer through their company blog. ^[15]
78% of Internet users conduct product research online. ^[15]
69% Millennials experience FOMO, the most of any age group. ^[15]
40% of Millennials overspend or go into debt to keep up with their friends. ^[15]
About 27% of people head to social media. ^[15]
60% of Millennials make reactive purchases because of FOMO. ^[15]
Facebook is the most common FOMO contributor (72%), followed by Instagram (14%), Twitter (11%), and Pinterest (8%). ^[15]
The biggest things that create FOMO among Millennials are travel (59%), parties and events (56%), and food (29%). ^[15]
56% of people say they’re afraid they’ll miss out if they don’t stay on top of what’s happening on social media. ^[15]
Here are a few examples of successful open rates The highest open rates are found in government related emails, with an open rate of 28.77%. ^[17]
Emails sent by hobbies entities come in second, with a 27.74% open rate. ^[17]
With a 27.62% open rate, emails about religion came in third. ^[17]
The average open rate for all industries we analyzed is 21.33%. ^[17]
According to our research, you should use no more than 1 emoji at a time. ^[17]
That can include adding 500 more subscribers to your email newsletter, increasing the total number of products you sell by 20%, or doubling your email campaign’s click. ^[17]
The click rate is a percentage that tells you how many successfully delivered emails got at least 1 click. ^[17]
Hobbies have the highest click rate, which is 5.01%. ^[17]
Media and publishing emails see the second highest click rate, at 4.62%. ^[17]
Government comes in third, with a 3.99% click rate. ^[17]
The average click rate for all industries we looked at is 2.62%. ^[17]

I know you want to use Marketing Platforms Software, thus we made this list of best Marketing Platforms Software. We also wrote about how to learn Marketing Platforms Software and how to install Marketing Platforms Software. Recently we wrote how to uninstall Marketing Platforms Software for newbie users. Don’t forgot to check latest Marketing Platforms statistics of 2024.

Reference

digitalmarketinginstitute – https://digitalmarketinginstitute.com/blog/20-influencer-marketing-statistics-that-will-surprise-you.
dreamgrow – https://www.dreamgrow.com/21-social-media-marketing-statistics/.
hubspot – https://www.hubspot.com/marketing-statistics.
oberlo – https://www.oberlo.com/blog/social-media-marketing-statistics.
influencermarketinghub – https://influencermarketinghub.com/influencer-marketing-statistics/.
sproutsocial – https://sproutsocial.com/insights/social-media-statistics/.
hubspot – https://blog.hubspot.com/blog/tabid/6307/bid/23865/13-mind-bending-social-media-marketing-statistics.aspx.
bigcommerce – https://www.bigcommerce.com/blog/influencer-marketing-statistics/.
smartinsights – https://www.smartinsights.com/digital-marketing-platforms/video-marketing/video-marketing-statistics-to-know/.
hootsuite – https://blog.hootsuite.com/social-media-statistics-for-social-media-managers/.
shopify – https://www.shopify.com/blog/influencer-marketing-statistics.
startupbonsai – https://startupbonsai.com/digital-marketing-statistics/.
wordstream – https://www.wordstream.com/blog/ws/2017/01/05/social-media-marketing-statistics.
activecampaign – https://www.activecampaign.com/blog/digital-marketing-statistics.
theshelf – https://www.theshelf.com/the-blog/influencer-marketing-stats/.
wpforms – https://wpforms.com/digital-marketing-statistics/.
google – https://marketingplatform.google.com/about/analytics/.
mailchimp – https://mailchimp.com/resources/email-marketing-benchmarks/.

How Useful is Marketing Platforms

One of the key aspects of marketing platforms that make them so advantageous is their ability to centralize data and streamline operations. By integrating various marketing tools such as email marketing, social media, content management, and analytics into one platform, businesses can save time and resources that would otherwise be spent toggling between different software programs. This level of organization allows for a seamless marketing strategy that can be easily tracked and adjusted in real-time based on performance metrics.

Moreover, marketing platforms offer a level of automation that can greatly enhance the efficiency of a company’s marketing efforts. Tasks such as scheduling social media posts, segmenting email lists, or analyzing website traffic can all be automated, allowing businesses to focus on creating engaging content and connecting with their audience. This not only saves time but also ensures a more consistent and targeted approach to marketing.

Another benefit of marketing platforms is the ability to personalize and customize marketing campaigns based on consumer behavior and preferences. With the data collected through these platforms, businesses can segment their audience into specific categories and tailor their messaging to each group accordingly. This level of personalization can significantly increase the effectiveness of marketing efforts, leading to higher conversion rates and customer engagement.

Furthermore, marketing platforms enable businesses to track and measure the success of their campaigns in real-time. Through built-in analytics tools, companies can monitor key performance indicators such as website traffic, email open rates, social media engagement, and conversion rates. This data allows businesses to make data-driven decisions about their marketing strategy, pinpointing areas that need improvement and capitalizing on successful tactics.

Despite the numerous advantages that marketing platforms offer, there are some limitations to consider. For smaller businesses with limited budgets, the cost of investing in a comprehensive marketing platform may be prohibitive. Additionally, while automation can enhance efficiency, there is a risk of losing the personal touch that is essential for building trust and relationships with customers. It is crucial for businesses to find the right balance between automated and personalized marketing efforts to ensure a successful outcome.

In conclusion, marketing platforms are undeniably useful tools for businesses looking to establish a strong online presence and engage with their target audience effectively. By centralizing data, automating processes, and offering personalized marketing campaigns, these platforms can streamline operations and enhance the efficiency and effectiveness of a company’s marketing strategy. However, it is essential for businesses to carefully consider their specific needs and budget constraints before investing in a marketing platform to ensure that they are maximizing its utility and benefits.

In Conclusion

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We tried our best to provide all the Marketing Platforms statistics on this page. Please comment below and share your opinion if we missed any Marketing Platforms statistics.

Marketing Platforms Statistics 2024 – Everything You Need to Know