Marketing Resource Management Statistics 2024 – Everything You Need to Know

• The top five causes of project failure are Change in the organization’s priorities (39%). ^[3]
• For such large IT projects, functionality issues and schedule overruns are the top two causes of failure (at 22% and 28% respectively). ^[3]
• Around 67% of projects of organizations that undervalue project management as an essential element for driving change result in failure. ^[4]
• Also, IT projects with budgets exceeding $1 million have a 50% higher failure rate than projects with budgets below $350,000. ^[4]
• If management takes five hours or longer to make decisions, the failure rate of agile projects is 22% while the likelihood of projects producing unsatisfactory results is 53%. ^[4]
• The failure rate of projects with budgets over $1M is 50 percent higher than the failure rate of projects with budgets below $350,000. ^[9]
• One estimate of IT failure rates is between 5 percent and 15 percent, which represents a loss of $50 billion to $150 billion per year in the United States. ^[9]

Marketing Resource Management Adoption Statistics

• Despite its impact, adoption rates for PM software remains low . ^[3]
• 28% of organizations believe that the adoption of agile methods has improved their project success rates. ^[4]

Marketing Resource Management Latest Statistics

• It is expected to expand at a compound annual growth rate of 11.7% from 2021 to 2027. ^[0]
• Employment of human resources managers is projected to grow 9 percent from 2020 to 2030, about as fast as the average for all occupations. ^[10]
• In a survey of IT decision makers,53% said ERP was an investment priority, in addition to CRM. ^[5]
• In a survey of IT decision makers, 50% of companiesare soon acquiring, upgrading or planning to update ERP systems soon. ^[5]
• In a 2019 survey,67% of distributors and manufacturersdescribed their implementations as successful or very successful. ^[5]
• When asked what went wrong during implementation, only After ERP implementation,49% of companies said they improved all business processes. ^[5]
• Only 5% of business said they didn’t see any improvement. ^[5]
• After ERP implementation, A 2020 report found that93% of organizationsreport their ERP projects as successful. ^[5]
• Regarding implementation,minor customization was needed by 10% of respondents, some customization was needed by 33% and significant customization was needed by 37%. ^[5]
• Regarding implementation, For a group of companies that underwent ERP implementation, nearly half(49%). ^[5]
• Expansion of the initial project scope was the Nearlyone third of companies communicate about ERP implementationbefore selecting the product, 56% do it during the selection process and 13% share information right before going live. ^[5]
• ERP implementation led tobusiness process improvement for 95% of businesses. ^[5]
• In a study of companies implementing ERP, 85% had a projected timeline for ROI. ^[5]
• Of that group,82% achieved ROI in their expected time. ^[5]
• Thetop three business goalscited for implementation are achieving cost savings (46%), better performance metrics (46%) and improved efficiencies in business transactions (40%). ^[5]
• When asked to selectareas where ERP produced ROI, the top three answers were reduced IT costs (40%), reduced inventory levels (38%) and reduced cycle time (35%). ^[5]
• the cost of owning an ERP system is approximately3 5% of annual revenue. ^[5]
• For large companies — revenue over $1 billion — the cost of owning an ERP system is2 3% of annual revenue. ^[5]
• Other responses included inventory and distribution (67%), CRM and sales (33%) and technology (21%). ^[5]
• In a survey of 84% of ERP users had an expected ERP spend of less than2% of annual income. ^[5]
• 84% of ERP users had an expected ERP spend of less than 40% of companiesidentified better functionality as their primary reason for implementing an ERP system. ^[5]
• In an IDC survey of small businesses with 50–99 employees, 58% supported investing in cloud and hosted solutions. ^[5]
• ERP systems are an important investment and should be a top priority, according to53% of IT decision makersin a recent survey. ^[5]
• Forrester Research estimates that 2020 cloud subscriptions for business applications accounted for The same study found that cloud based ERP systems had a 21% enterprise application growth rate in the public cloud in 2018. ^[5]
• By 2024, An international survey of ERP users indicated64% of companies use SaaS, 21% use cloud ERP and only 15% using on. ^[5]
• An international survey of ERP users indicated Cloud deployments account for 44%of all implementations for survey respondents in manufacturing and distribution. ^[5]
• According to a Gartner report, by 2024,65% of CIOspredict that artificial intelligence will be integrated into ERP systems. ^[5]
• According to a Gartner report, by 2024, 53% of UK CIO’sare looking for more intelligent ERP systems that include technology like machine learning, AI and automation. ^[5]
• CIO’s listed 15% percent of organizationsplan to increase their Internet of Things budget. ^[5]
• A broader move to more personalization across ERP systems leads82% of UK CIO’sto choose ERP systems with some customization or use UI overlays. ^[5]
• A broader move to more personalization across ERP systems leads About80% of IT developerssay AI and machine learning will replace a considerable amount of ERP processes soon. ^[5]
• Yet only10 percent of CIOsreported that AI and machine learning are a core part of their ERP. ^[5]
• Yet only A 2018 survey in the UK found that53% of IT. ^[5]
• A 2018 survey in the UK found that 75% of CIOssay they are leveraging their ERP to engage customers in real time. ^[5]
• found that50% fail the first time around. ^[5]
• Implementation can take30% longer than anticipated. ^[5]
• 51% of companies experience operational disruptionwhen. ^[5]
• ERP Implementation 93% of organizations report their ERP projects as successful Return on Investment 95% of companies saw process improvement from ERPs. ^[5]
• 1 Manufacturing companies are the most likely adopters of ERP Cloud Technology. ^[5]
• 53% of enterprises with ERP use cloud. ^[5]
• 85% of IT developers say AI and machine learning will replace business processes. ^[5]
• Management Occupations PRINTER FRIENDLY Employment in management occupations is projected to grow 9 percent from 2020 to 2030, about as fast as the average for all occupations, and will result in about 906,800 new jobs. ^[11]
• 51% of job hunters prefer finding job opportunities through online listings. ^[1]
• 53% of people look up company details and reviews on job search websites. ^[1]
• The global workforce is 55.3% male and 44.7% female,cites LinkedIn’sWorkforce Diversity Report 2020. ^[1]
• 58% of leadership positions are held by men. ^[1]
• LinkedIn’s report also highlights thatBlack and Latino workers only represent 5.8% of leadership rolesin their survey. ^[1]
• McKinsey’s Diversity and Inclusion Report states thatcompanies with greater gender diversity outperform less diverse companies by 25%.When companies put both men and women in leadership roles, they are 25% more likely to outperform their peer group. ^[1]
• Companies with ethnic diversity outperform peers of less diverse companies by 36%Ethnic diversity practices strongly correlate with improved financial performance. ^[1]
• Business executive teams that included ethnic diversity were 36% more likely to financially outperform. ^[1]
• , highlights that 25% of companies’ onboarding programs don’t include any form of training. ^[1]
• Up to 20% of staff turnover occurs within the first 45 days. ^[1]
• 72% of respondents listed oneon one time with their direct manager as the most important part of any onboarding process. ^[1]
• 70% of say a friend at work is the most crucial element to a happy work life. ^[1]
• 51% ofmanagers are not engaged; 14% are actively disengaged. ^[1]
• Meanwhile, Gallup’s Employee Engagement poll, states30% of U.S. workers are engaged in their workplace. ^[1]
• Companies with high employee engagement are 21% more profitable Engaged workers are healthier workers. ^[1]
• 33% of workerslook for a new job because they’re bored. ^[1]
• 89% of workers believe it’s important to always network for future opportunities. ^[1]
• With nearly 90% of workers constantly networking for new opportunities, some attrition is natural across all industries. ^[1]
• The report states that 47% of HR teams say employee retention and turnover is their biggest challenge. ^[1]
• An estimated 35% of employees will leave their jobs each year to go work somewhere else. ^[1]
• 27% of workers leave their jobs voluntarily every year. ^[1]
• 80% of exit surveys use poor methodology. ^[1]
• Job characteristics and work environment led the way at 81% and 53%, respectively. ^[1]
• While just 39% expected workers to spend at least one day a week at home before the COVID19 pandemic, 55% plan on this after COVID ends, states the COVID 19 US Remote Work Survey by PwC. ^[1]
• Once the coronavirus subsides and allows offices to reopen,32% of workerswant five days at home per week, 9% four days per week, 17% three days per week, 14% two days per week and 11% one day per week. ^[1]
• 17% would like to work remotely less than once per week or stay in the office full. ^[1]
• A twopart disease management and lifestyle program saved employersroughly $30 per employee,but 87% came from disease management. ^[1]
• 87% of employees participate in lifestyle management programs. ^[1]
• According to LinkedIn’s 2020 Workplace Learning Report 83% of executives support employee learning. ^[1]
• Companies who encourage curiosity see employees engage more deeply in their work, with 73% generating and sharing new ideas. ^[1]
• 24% of development professionals don’t measure learning engagement. ^[1]
• Employer portals led 56% of employees to learning opportunities. ^[1]
• PwC HR Technology’s Survey indicates that58% of businesses use HR technology to find, attract and retain talent. ^[1]
• Roughly44% of talent managerslook to cloud solutions to increase efficiency and productivity, while 35% see the cloud as a way to reduce costs. ^[1]
• 74% plan on increasing spending on HR technology. ^[1]
• 47% of companies will use AI based solutions in human resources by 2024.AI is already something 17% of businesses leverage. ^[1]
• 57% of those using AI in HR are looking to improve their employee experience. ^[1]
• 51% look to AI to save costs with HR.Repetitive tasks may be automated with AI, and that can lead to significant savings. ^[1]
• According to the Open University, 79% of job applicants use social media in a job search. ^[1]
• Available to download in PNG, PDF, XLS format 33% off until Jun 30th. ^[12]
• 66% reduction in content search timeCompanies who implement a digital asset management can improve asset findability and save up to two thirds of the time previously spent searching (SourceGuide to measuring ROI, 2019). ^[2]
• 47% increase in speed to create new assets. ^[2]
• A DAM can help brands reduce the time lag from asset inception to delivery and speed up the creation of new assets by 47%, improving productivity and operational efficiency. ^[2]
• 28% decrease in asset re creation costsBy eliminating duplicative efforts, reducing the number of assets created but never used, and improving asset reuse. ^[2]
• 80% reduction in brand asset creation costs. ^[2]
• Streamlined processes and enhanced approval workflow functionality empowers organizations to save thousands of manhours and reduce on brand asset creation costs by up to 80%. ^[2]
• 80% reduction in time spent on content updates and publishing requestsOrganizations generally suffer from long lead times, multiple handoffs, and forgotten requests, with content updates taking between 3 – 5 days. ^[2]
• They were able to reduce their related IT costs by 50%. ^[2]
• 30% 40% reduction in content creation costsThrough the reuse of components, layouts, and templates across a variety of sites, organizations can save on content creation costs. ^[2]
• Sitecore customer,Co operators, an insurance firm in Canada, was able to reduce their content creation costs by 40% by reusing content across sites and leveraging custom controls, integrated backend systems, workflows, and page editors. ^[2]
• Sitecore customer,Ministry of Manpowerredesigned their content to help users get answers faster, decreasing average time on site by 21% and improving customer ratings by 20%. ^[2]
• Sitecore customer,Tohoku, was able to achieve a 400% increase in campaign cycle speed. ^[2]
• 20% reduction in cost to serveImproving the customer experience through digital channels can reduce customer service costs. ^[2]
• By implementing an easier, more seamless customer experience through their digital channels, they reduced call volumes by 20%. ^[2]
• 10% increase in selfserviceEffective and timely content can increase self service, as customers can find the information quickly and more easily. ^[2]
• It now acts as a self service resource, enabling the public to solve their needs online up to 70% faster. ^[2]
• Sitecore customer,Bupaexperienced a 10% reduction in call center volume. ^[2]
• Eurobankachieved 100% increase in user engagement, and a 20% decrease in bounce rate. ^[2]
• Universityincreased users by 6%, sessions by 12%, and page views by 8%. ^[2]
• Companies who invest in personalisation see an uplift in conversion by 10%–30% and as much as 5% improvement in customer acquisition. ^[2]
• Only 58% of organizations fully understand the value of project management. ^[3]
• 93% of organizations report using standardized project management practices. ^[3]
• 68% more than 2/3rd of organizations in ‘s annual survey said that they used outsourced or contract project managers in 2018. ^[3]
• Only 23% of organizations use standardized project management practices across the entire organization. ^[3]
• 33% use standardized practices, but not across all departments. ^[3]
• While a small portion 7% of organizations don’t use any standard practices at all. ^[3]
• Coincidentally, 55% of organizations don’t have access to real. ^[3]
• Between 2017 and 2018, the percentage of organizations using spreadsheets to manage their agile projects dropped from 74% to 67%. ^[3]
• 56% of organizations have used only one project management system. ^[3]
• Only 41% of organizations with an enterprise wide project management office report that it is highly aligned to the organization’s strategy. ^[3]
• 80% of highperformance organizations Champions have a PMO. ^[3]
• 72% say that there is a strong alignment of the EPMO to their organizational strategy. ^[3]
• 95% of large firms reported having dedicated PMOs, either in specific departments or across the entire organization. ^[3]
• In contrast, only 75% of small firms had dedicated PMOs. ^[3]
• In 2016, PMOs delivered a 33% improvement in projects delivered under budget, 27% improvement in customer satisfaction, 25% increase in productivity, and 25% reduction in failed projects. ^[3]
• In 2016, the average PMO accounted for nearly 5% of the project budget and had a staff size of 9. ^[3]
• 49% of project managers report to the PMO (up from 42% in 2012). ^[3]
• Incidentally, highperformance organizations had far higher percentage of project managers reporting to the PMO than lowperforming organizations 68% vs 53%. ^[3]
• 50% of respondents in a survey said that their biggest challenge is that PMO processes are seen as overhead. ^[3]
• 42% said that their organizations are resistant to change and adopting new PM methodologies. ^[3]
• 41% said that their biggest challenge is demonstrating the added value of the PMO. ^[3]
• Risk management practices are widely used across most organizations 27% say they ‘always’ use them, while 35% use the ‘sometimes’. ^[3]
• Only 3% of surveyed organizations say they ‘never’ use risk management practices. ^[3]
• Among senior leaders, 87% say that they “fully” understand the importance of PM practices. ^[3]
• Only 32% of organizations say that they’re satisfied with their current PM maturity level. ^[3]
• 67% would rank their department’s PM maturity level at 3 or more. ^[3]
• However, only 47% would rank their organization wide PM maturity at level 3 or higher. ^[3]
• In PMI’s 2017 survey, 62% of successfully completed projects had sponsors who were actively supportive. ^[3]
• 78% of respondents in a Geneca survey also said that they’d like business stakeholders to be more responsive and engaged in the project. ^[3]
• Another study found that 33% of projects fail because of a lack of involvement from senior management. ^[3]
• A whopping 97% of organizations believe that project management is critical to business performance and organizational success, according to a PwC study. ^[3]
• Businesses say that the biggest impact of project management was on team communication (52%). ^[3]
• 44% also said that it improved the quality of the final product, while 38% said that it improved customer satisfaction. ^[3]
• Only 42% of respondents in Wellingtone’s survey that this role is occupied by a professional Project Manager in their organization. ^[3]
• In 2018, nearly 70% of projects met their original goals or business intent, while nearly 60% were completed within the original budget. ^[3]
• Both these figures are up from 62% and 50% respectively in 2016. ^[3]
• Compared to 2017, 71% of organizations reported a lack of funding as their top project management challenge, while 49% more organizations reported an inconsistency in approach. ^[3]
• A survey published in HBR found that the average IT project overran its budget by 27%. ^[3]
• Moreover, at least one in six IT projects turns into a “black swan” with a cost overrun of 200% and a schedule overrun of 70%. ^[3]
• An IT project with a budget over $1M is 50% more likely to fail than one with a budget below $350,000. ^[3]
• A PwC study of over 10,640 projects found that a tiny, tiny portion of companies 2.5% completed 100% of their projects successfully. ^[3]
• According to CIO, organizations that use proven PM practices waste 28x less money than their more haphazard counterparts. ^[3]
• 80% of respondents in a Geneca survey said that they spend half their time on rework. ^[3]
• Only 55% of people involved in projects team leaders and project managers feel that the project’s business objectives are clear to them. ^[3]
• More than 80% also feel that the requirements process doesn’t articulate the needs of the business. ^[3]
• And when the project is wrapped up, only 23% of respondents say that project managers and stakeholders are in agreement when a project is done. ^[3]
• To give you an idea of the abysmal success rate of most projects, only 40% of projects at IBM meet the company’s three key goals schedule, budget, and quality. ^[3]
• 17% of IT projects can go so bad that they can threaten the very existence of the company. ^[3]
• The biggest reason for any dissatisfaction remains price (56%), followed by a lack of features (33%). ^[3]
• 64% and 67% of projects with high maturity of PM processes are delivered on time and within budget, respectively. ^[3]
• The equivalent figures for low maturity organizations are just 36% and 43%. ^[3]
• 83% of high performance organizations make an ongoing investment in project manager training. ^[3]
• 77% of such organizations have formal processes to develop PM competency. ^[3]
• In contrast, only 34% of underperformers offer similar training. ^[3]
• 51% of respondents in PMI’s 2018 survey said that soft skills are more important today, while only 19% said that this skill requirement is unchanged. ^[3]
• 81% of these organizations prioritize the development of technical skills (vs 13% of underperformers). ^[3]
• Despite low maturity levels, only 48% organizations have invested in accredited project management training. ^[3]
• 15% use non accredited training or courses, while more than 25% don’t invest in any training at all. ^[3]
• 60% of PMOs now have a formal project management training program, up from 11% in 2014. ^[3]
• Incidentally, high performing organizations are far more likely to have a training program than low performers (85% vs 38%). ^[3]
• Most PMOs (79%). ^[3]
• However, a significant and growing number (51%). ^[3]
• Email collection forms were the most successful at converting viewers, with a 15% conversion rate in 2020. ^[6]
• Events placed at the beginning of videos perform the best, with a conversion rate of 12.7%. ^[6]
• 3.5% of ecommerce website visits via mobile are converted into purchases, compared to 3.9% on desktop. ^[6]
• Email visitors are the most likely to convert on forms — and people coming from search advertisements are the least likely. ^[6]
• The highest bounce rates are on social (45%) followed by direct (44%). ^[6]
• Almost 25% of companies invest in mobile optimization as a top SEO tactic. ^[6]
• TikTok is the fastest growing social network with a staggering105% user growth ratein the US over the past two years. ^[7]
• Instagram sits in second place (78%). ^[7]
• Facebook is responsible fora quarter of(25%) versus Google (28.9%), Amazon (10.3%) and others (35.6%). ^[7]
• Instagram dominates social streaming services in terms of engagement . ^[7]
• Engagement rates on Instagram are approximately more thansix times higherthan those on Facebook (0.83% to 0.13%). ^[7]
• Instagram Stories (83%) and grid posts (93%). ^[7]
• Uses of the “#ad” tag on Instagramdecreased 17% over the past yearamong influencers. ^[7]
• 44% of usersshop for products on Instagram weekly . ^[7]
• Linkedin ad revenue recently exceeded$1 billion in 2021, growing by 37% while organic session engagement grew by a record 22%. ^[7]
• the platform daily (versus 48.5% that log in monthly). ^[7]
• LinkedIn has one of the highestearning and most educated bases on social media —51% college educatedwith half of users earning more than $75,000 annually. ^[7]
• earn53% more engagementand twice the CTR of employee. ^[7]
• 52% of Twitter usersuse the platform daily (versus 84% that use it weekly). ^[7]
• Twitter’s US advertising revenue totaled $647 million in Q3 2021, anincrease of 51% YoY(and up 98% from the previous quarter). ^[7]
• Shoppers on Pinterest have85% larger shopping cartsthan buyers on other platforms. ^[7]
• According to the platform themselves,7 in 10 Pinnerssay that Pinterest is their go to place to find products or services they can trust. ^[7]
• are40% more likelyto say they love shopping. ^[7]
• 62% of TikTok userssay that platform specific branded content is the best way to connect to customers. ^[7]
• 39% of Gen Z consumerssay that their purchasing decisions are influenced directly by what they see on TikTok. ^[7]
• TikTok sawthe largest increasein planned new platform investment for brands in 2024 (84%) versus YouTube (66%) and Instagram (64%). ^[7]
• Influencers withless than 5k followerssee the highest engagement rates on TikTok (17.9%) vs macro influencers with up to 1 million followers (13.48%). ^[7]
• Social media recently overtook paid search as an advertising channel,growing 25% YoYand exceeding $137 billion. ^[7]
• Social media usersoverwhelmingly trust other usersas their “preferred” form of influencer, most likely to buy from them based on a product recommendation (37%) versus celebrities (7%). ^[7]
• Privacy and data protection are “extremely impactful” and important to52% of social media users. ^[7]
• Only 46% of organizations place a high priority on a culture that values project management. ^[4]
• However, 52% of respondents are somewhat or very dissatisfied with the current level of PM maturity in their organization, more than the 45% rating in 2016. ^[4]
• Only 6% of organizations in Australia received more projects and worked on more programs during the COVID. ^[4]
• In addition, 48% of organizations in Australia always or often report project benefit tracking variations. ^[4]
• 61% of projects have highly involved sponsors. ^[4]
• 40% of the project and program governance activities of organizations are considered very effective. ^[4]
• 35% of project managers use MS Excel to build resource plans. ^[4]
• The percentage of organizations using spreadsheets to manage projects dropped from 66% in 2018 to 64% in 2019. ^[4]
• On average, 11.4% of investment is wasted due to poor project performance. ^[4]
• 61% of organizations provide project management training while 47% have a clear career path for project professionals. ^[4]
• An estimated 1,279,390 project management specialists and business operations specialists are employed in the United States. ^[4]
• Project management Professional certificate holders earn salaries that are 22% than those without certification. ^[4]
• Approximately, there were 6% more organizations with a project management office in 2020 (89%) than in 2019 (83%). ^[4]
• 74% of project professionals believe that more employees will work from home. ^[4]
• 54% do not have access to real time project KPIs. ^[4]
• 60% of project managers report that they always apply a defined project methodology. ^[4]
• 39% of project teams are composed of 610 people; 30.5% have more than 10 people; another 30.5% are composed of 1. ^[4]
• Also, 50% of organizations mostly or always baseline their project schedules. ^[4]
• 67% of organizations include project change management in their initiatives. ^[4]
• 72% of PMOs are projected to increase in scope and responsibilities, up from 61% in 2019. ^[4]
• 53% of organizations that are considered. ^[4]
• Project professionals manage 23% of the company’s initiatives by incorporating AI. ^[4]
• The top agile methods employed by organizations are daily standup (85%), retrospectives (81%), sprint planning (79%), sprint review (77%), and short iterations (64%). ^[4]
• 69% of project professionals state that their senior leaders value project management. ^[4]
• 67% of project managers believe that the complexity of programs and projects has increased over the past decade. ^[4]
• Additionally, 84% of CEOs have accelerated the development of a next generation operating model and the digitization of operations. ^[4]
• Surprisingly, 23% of projects do not undertake change management initiatives. ^[4]
• However, of the projects that do, 32% deem them extremely effective. ^[4]
• 59% of organizations conduct independent project performance reviews. ^[4]
• 63% of organizations work on projects that incorporate change management capability. ^[4]
• Meanwhile, in Australia, 57% of organizations use a centralized PMO to streamline project activities. ^[4]
• 51% of organizations require project professionals to have certification for their role. ^[4]
• Organizations that are highly mature in project management capabilities outperformed those that aren’t, as they met their goals 77% of the time. ^[4]
• 91% of US CEOs believe that skill directly affects a company’s financial performance. ^[4]
• 43% of companies mostly or always accomplish projects within the budget. ^[4]
• Meanwhile, 27% of projects go over budget. ^[4]
• 24% of project professionals believe that projects are hampered by unrealistic budgets. ^[4]
• 20% of project professionals believe that adopting agile techniques can lower project costs. ^[4]
• 47% of project managers believe that they are expected to deliver more value with a reduced budget and timeline. ^[4]
• Organizations with high maturity value delivery capability accomplish 67% of their projects within the allotted budget. ^[4]
• On the other hand, organizations with low maturity value delivery capability do the same for only 46% of their projects. ^[4]
• About 60% always or mostly engage in risk management. ^[4]
• 29% of projects are mostly or always completed on time. ^[4]
• To improve performance, 68% of organizations emphasize developing leadership while 65% focus on developing the technical skills of their personnel. ^[4]
• About 36% spend one or more days annually collating project reports. ^[4]
• 89% of organizations have one or more PMOs; 26% of these are less than two years old. ^[4]
• Interestingly, 54% of organizations do not have access to real. ^[4]
• The Scaled Agile Framework is the most popular scaling method with 35% of organizations applying it. ^[4]
• 59% of project managers run two to five projects, 15% work on one, 15% take on more than 10, and 11% do six to 10. ^[4]
• Business value delivered (46%), customer satisfaction (45%), and velocity (37%). ^[4]
• Agile transformations have a success rate of 41%. ^[4]
• 47% of project managers believe that their companies have built a track record of project success 58% of organizations say that project success rates have improved over the last two years. ^[4]
• Approximately 51% of organizations deliver projects that meet the business objective or original goal. ^[4]
• Meanwhile, 52% of organizations deliver projects that satisfy stakeholders. ^[4]
• In 2018, 35% of organizations in Australia completed more than 50 projects. ^[4]
• On average, organizations with high value delivery maturity complete 63% of their projects on time. ^[4]
• 58% of organizations admitted that the impact of COVID 19 has been moderate or significant, causing project delays and cancellations. ^[4]
• The number of project professionals who believe that poor resource management is a significant problem in project management increased by 60% in 2019. ^[4]
• A more recent report shows that 25% of organizations do not leverage technology suitable for team collaborations on informal projects despite this consuming 20% of their productive times at work. ^[4]
• The biggest challenges to adopting agile techniques to an organization are the resistance to change (48%), lack of leadership participation (46%), and inconsistent practices across teams (45%). ^[4]
• Organizations that have low maturity on project management technology lose the budget from failed projects 42% of the time. ^[4]
• 54% of the projects of companies with low project management technology maturity go over budget. ^[4]
• 47% of agile projects are late, have budget overruns, or result in unhappy customers. ^[4]
• Furthermore, 11% of agile projects fail outright and end up delivering nothing. ^[4]
• 56% of organizations have already developed a digital transformation strategy that incorporates AI. ^[4]
• Organizations believe that the main roles of AI would be as PM assistant (52%), PM advisor (42%), and PM substitute (3%). ^[4]
• 54% of organizations leverage agile practices but are still maturing in that regard. ^[4]
• When asked which factors are the most critical to achieving success in the future, 35% of executive leaders identified organizational agility as the top factor. ^[4]
• 32% of executive leaders believe that investing in the right technologies is the biggest factor in future success. ^[4]
• 31% of executive leaders believe that learning relevant skills is the biggest factor in future success. ^[4]
• As of 2020, 59% of organizations were using Microsoft Project Online compared to 57% in 2019. ^[4]
• 22% of organizations used the appropriate resource management solution in 2020. ^[4]
• 71% of project professionals believe that the perceived value of PMOs will increase, up from 55% in 2019. ^[4]
• The top tools used for agile project management include Atlassian Jira (67%), Microsoft Excel (40%), Microsoft Azure DevOps (23%), Google Docs (19%), VersionOne (12%), and Microsoft Project (9%). ^[4]
• 70% of companies prioritize the creation of a culture that focuses on delivering customer value. ^[4]
• Why do 47% of Agile Transformations Fail?. ^[4]
• This shows that “58.4% of consumers purchased a product or service online each week”. ^[8]
• This isn’t to say that you should discount other search engines though, especially as Bing which took 7.2% of searches in the same month. ^[8]
• However, the most recent stats put mobile ahead with 54.86% of searches, while desktop falls to 42.65%, and desktop 2.49%.desk. ^[8]
• This shows that as more people remained connected 24/7 due to the high mobile phone penetration across the globe, desktop searches are likely to continue to decline. ^[8]
• At the moment, only 13% of websites are able to retain the same position for a particular search across all devices. ^[8]
• In fact, 30% of pages that show on the first page of desktop search results do not appear in the top 10 results on mobile. ^[8]
• According to SEMRush, only 11% of URLs kept the same position on mobile as desktop. ^[8]
• In 2020, the combination of organic (40%) and paid search (28%). ^[8]
• As shown below, the first three organic positions for nonbranded search earn more than 50% of the total click. ^[8]
• Between January and December 2020, nearly 65% of Google searches ended without a click to another web property — up from 50% in June 2019. ^[8]
• This is now a common behavior as the latest data from Global Web Index via Datareportal shows, with an average of 214.1% using voice commands or voice search. ^[8]
• Just 40 percent of projects at IBM meet the company. ^[9]
• 17 percent of IT projects go so badly, they threaten the existence of the company. ^[9]
• 80 percent of “high performing” projects are led by a certified project manager. ^[9]
• Only 2.5 percent of companies successfully complete 100 percent of their projects. ^[9]
• 57 percent of projects fail due to breakdown in communications. ^[9]
• 77 percent of high performing companies understand the value of project management. ^[9]
• 40 percent of low performing companies understand the value of project management. ^[9]
• 73 percent of respondents admit that their projects are either always or usually “doomed right from the start,” including 27 percent who always feel this way. ^[9]
• That’s a significant 20 percent decline from last year’s findings. ^[9]
• 49 percent of organizations have a project management training program in place. ^[9]
• A majority of organizations have only used one project management system. ^[9]
• 17 percent of large IT projects go so badly that they can threaten the very existence of the company. ^[9]
• Just 42 percent of organizations report having high alignment of projects to organizational strategy. ^[9]
• This lack of alignment of projects most likely contributes to the surpriseing result that nearly one half of all strategic initiativrd are reported as unsuccessful. ^[9]
• 75 percent of respondents lack confidence in project success. ^[9]
• Only 26 percent of all projects succeed. ^[9]
• The average overrun was 27 percent, but one in six projects had a cost overrun of 200% on average ad a schedule overrun of almost 70 percent. ^[9]
• The overall average open rate is 16.97%, with a 10.29% CTR how do your email rates compare?. ^[13]
• As a rule of thumb you should look for 10 to 15% CTOR, so can compare emails against this benchmark. ^[13]
• This represents a 3.3 percent decrease in cash receipts compared to the previous year. ^[14]
• California agricultural exports totaled $21.7 billion in 2019, an increase of 3.4 percent from 2018. ^[14]
• California organic product sales totaled more than $10.4 billion in 2019, an increase of 3.5 percent from the prior year. ^[14]

I know you want to use Marketing Resource Management Software, thus we made this list of best Marketing Resource Management Software. We also wrote about how to learn Marketing Resource Management Software and how to install Marketing Resource Management Software. Recently we wrote how to uninstall Marketing Resource Management Software for newbie users. Don’t forgot to check latest Marketing Resource Management statistics of 2024.

Reference

1. grandviewresearch – https://www.grandviewresearch.com/industry-analysis/marketing-resource-management-market.
2. netsuite – https://www.netsuite.com/portal/resource/articles/human-resources/hr-statistics.shtml.
3. sitecore – https://www.sitecore.com/knowledge-center/blog/2020/09/roi-of-content-management-20-stats-you-need-to-know.
4. workamajig – https://www.workamajig.com/blog/project-management-statistics.
5. financesonline – https://financesonline.com/35-essential-project-management-statistics-analysis-of-trends-data-and-market-share/.
6. netsuite – https://www.netsuite.com/portal/resource/articles/erp/erp-statistics.shtml.
7. hubspot – https://www.hubspot.com/marketing-statistics.
8. sproutsocial – https://sproutsocial.com/insights/social-media-statistics/.
9. smartinsights – https://www.smartinsights.com/search-engine-marketing/search-engine-statistics/.
10. mavenlink – https://www.mavenlink.com/blog/article/21-shocking-project-management-statistics-that-cost-business-owners-millions-each-year.
11. bls – https://www.bls.gov/ooh/management/human-resources-managers.htm.
12. bls – https://www.bls.gov/ooh/management/home.htm.
13. statista – https://www.statista.com/statistics/605888/worldwide-enterprise-resource-planning-market-forecast/.
14. smartinsights – https://www.smartinsights.com/email-marketing/email-communications-strategy/statistics-sources-for-email-marketing/.
15. ca – https://www.cdfa.ca.gov/Statistics/.

How Useful is Marketing Resource Management

One of the key benefits of MRM is improved efficiency. By centralizing all marketing resources, teams can better collaborate and coordinate their efforts. This leads to smoother workflows, reduced duplication of work, and enhanced productivity. With all assets, budgets, and schedules in one place, stakeholders can easily access the information they need and stay on top of deadlines and deliverables.

Additionally, MRM helps businesses make better-informed decisions. By providing real-time data and analytics on marketing performance, companies can track the effectiveness of their campaigns and adjust strategies accordingly. This ability to measure ROI and track outcomes allows businesses to allocate resources more effectively, ultimately increasing the impact of their marketing efforts.

Another significant advantage of MRM is improved brand consistency. By providing templates, brand guidelines, and other resources, MRM ensures that all marketing materials adhere to the company’s branding standards. This consistency helps build trust with customers and reinforces brand recognition in the market.

Moreover, MRM helps businesses stay agile and adapt to changing market dynamics. With the ability to quickly pivot and adjust strategies based on real-time data, companies can respond to market trends and opportunities more effectively. This flexibility is crucial in today’s fast-paced and ever-changing business environment.

Furthermore, MRM fosters collaboration among various teams and departments within an organization. By providing a central platform for communication, planning, and execution, MRM encourages cross-functional teamwork and alignment of goals. This collaboration is essential for delivering integrated and coordinated marketing campaigns that effectively reach target audiences and drive results.

In conclusion, Marketing Resource Management is an indispensable tool for modern businesses looking to streamline their marketing operations, improve efficiency, and achieve better results. By centralizing resources, providing real-time data and analytics, ensuring brand consistency, and fostering collaboration, MRM helps businesses optimize their marketing efforts and maximize ROI. In today’s competitive marketplace, MRM can give businesses the edge they need to succeed and thrive.

In Conclusion

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