Master Data Management (MDM) Statistics 2024 – Everything You Need to Know

Are you looking to add Master Data Management (MDM) to your arsenal of tools? Maybe for your business or personal use only, whatever it is – it’s always a good idea to know more about the most important Master Data Management (MDM) statistics of 2024.

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How much of an impact will Master Data Management (MDM) have on your day-to-day? or the day-to-day of your business? Should you invest in Master Data Management (MDM)? We will answer all your Master Data Management (MDM) related questions here.

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Best Master Data Management (MDM) Statistics

☰ Use “CTRL+F” to quickly find statistics. There are total 54 Master Data Management (MDM) Statistics on this page 🙂

Master Data Management (MDM) Market Statistics

  • Gartner projected the market will evolve toward multidomain MDM requirements in its 2018 Magic Quadrant for Master Data Management Solutions — where it noted 58% of reference customers indicated some level of multi. [0]
  • 54% of businesses cite data quality and completeness as their largest marketing data management challenge. [1]
  • 57% of marketers are getting diminished results as a result of misinterpreting data. [1]
  • 33% of elite marketers say having the right technologies for data collection and analysis is the most useful in understanding customers. [1]
  • 87% of marketers think data is an under utilized asset at their company. [1]
  • Approximately 20% of the average US marketing budget is spent on data. [1]
  • Just 7% of B2B marketers have fully automated personalization. [1]
  • 55% of US marketers say privacy rules hurt programmatic targeting. [1]
  • Master Data Management Market Share and Size 2021 with a CAGR of 18.2% , international Growth, New Updates, Trends, business Expansion, With Impact of the domestic and global market. [2]
  • market revenue was 1183 Million USD in 2019, and will reach 3227 Million USD in 2025, with a CAGR of 18.2% during 2020. [2]
  • What are the major regional markets of Master Data Management in Global, according to the 360 market updates report?. [2]

Master Data Management (MDM) Adoption Statistics

  • Among Fortune 1000 executives, 95% cited cultural factors as blocking big data adoption, compared with just 5% citing technology. [1]

Master Data Management (MDM) Latest Statistics

  • According to Gartner, by 2020, 75% of organizations that allow deployment of cloud based business applications to occur outside the auspices of an information governance practice will erode the business value of their information assets by at least 50%. [0]
  • “Through 2016, only 33 percent of organizations that initiate an MDM program will succeed in demonstrating the value of information governance.”. [3]
  • 80% of fortune 2000 companies rely on our research to identify new revenue sources. [4]
  • About MarketsandMarkets™ MarketsandMarkets™ provides quantified B2B research on 30,000 high growth niche opportunities/threats which will impact 70% to 80% of worldwide companies’ revenues. [4]
  • Currently servicing 7500 customers worldwide including 80% of global Fortune 1000 companies as clients. [4]
  • Big data 56.7% Master data management 53.6% Data cleansing tools 52.1% Monitoring 43.8%. [5]
  • Data exception handling 41.2% ETL 34.5% Data stewardship 32.5% Metadata 28.9% Profiling 26.3% Matching and consolidation 25.3%. [5]
  • Internationalization / Localization 24.7% Verification 24.2%. [5]
  • Matching on name and address data 24.2%. [5]
  • Business spend on firstparty data management, processes and integration grew to $5.5 billion in 2019, an increase of 9.8%, while investments in third party data management reached $11.9 billion, an increase of only 6.1% during the same period. [1]
  • Data quality issues costs the US economy an estimated $3.1 trillion per year. [1]
  • Internal data management using a mix of commercial and homegrown tools is set to increase by 40% within two years. [1]
  • Fully outsourced data management will fall by 48% within two years. [1]
  • 62% of US retailers have over 50 systems housing customer data. [1]
  • On average 20% of database records contain contact data with data quality issues. [1]
  • Employee turnover causes approximately 3% of business records to become outdated every month. [1]
  • On average, 65% of contact data generated from online web forms is invalid. [1]
  • By 2025 the amount of data created, collected, or copied in China will increase from 7.8 zettabytes to 48.6 zettabytes, accounting for 27.8% of the data generated globally. [1]
  • During this same period the US share will only account for 17.5% of data generated globally. [1]
  • The amount of data created by consumers doubles every two years, but 99% of new data is never used, analyzed or transformed. [1]
  • In terms of how business leaders interact with data, 70% of time is spent finding data with only 30% analyzing it. [1]
  • Approximately 47% of new data collected by businesses has one or more critical errors. [1]
  • Only 3% of business leaders think their department has an acceptable level of data quality. [1]
  • Companies with a Data Governance program in place increase data analysis time by 2% and register a 31% improvement in data quality confidence. [1]
  • Businesses with a designated Data Governance or Data Management leader show 42% greater confidence in data quality than those without. [1]
  • 70% of US advertisers say confident media spending requires a more transparent and addressable supply chain. [1]
  • 92.3% of businesses maintain databases to host information on customers and prospects. [1]
  • Network security (57.2%), web security and data security (both 55.7%), and fraud prevention (55.2%). [1]
  • Only 21% of CMOs own 90% or more of their tech budget. [1]
  • Nearly one third of high performers (31%). [1]
  • In 2017, a total of 83% of companies said they perform data compliance audits each year. [1]
  • Across the 600 largest companies in the US, 40% have operational CCPA rights portals. [1]
  • Of the 600 largest public companies and 100 largest private companies, only 16% have a ‘DoNot Sell’ website link in response to CCPA. [1]
  • One in three Publishers have no cookie free ID solution in place and 77% authenticate less than 50% of their visitor traffic. [1]
  • Third party cookies found on European news sites have decreased by 22% since GDPR went into effect. [1]
  • 59% of brands and 40% of agencies either have already appointed or plan on appointing a Data Protection Officer. [1]
  • The cost of a data breach to business has increased by 10% in recent years. [1]
  • For consumers who had experienced an online security incident, such as an account hack, data breach or a stolen password, 27% estimated that the incident ended up costing them $100 to $10,000 or more. [1]
  • In 2018 46% of businesses suffered a data breach. [1]
  • That number was only 24% in 2017. [1]
  • 77% of global consumers would stop doing business with a brand that lost their data or used it irresponsibly and 32% opted out of personalized advertising in the past year. [1]
  • The aim of this study was to measure MDM implemented in case organization with Master Data Management Maturity Model , and showed that almost 50% of the capabilities in had been implemented. [6]

I know you want to use Master Data Management (MDM) Software, thus we made this list of best Master Data Management (MDM) Software. We also wrote about how to learn Master Data Management (MDM) Software and how to install Master Data Management (MDM) Software. Recently we wrote how to uninstall Master Data Management (MDM) Software for newbie users. Don’t forgot to check latest Master Data Management (MDM) statistics of 2024.

Reference


  1. cmswire – https://www.cmswire.com/digital-experience/5-master-data-management-trends-to-watch/.
  2. dataservicesinc – https://www.dataservicesinc.com/newsletter/marketing-data-management-statistics/.
  3. newschannelnebraska – https://southeast.newschannelnebraska.com/story/44932979/master-data-management-mdm-market-share-and-size-2021-with-a-cagr-of-182-international-growth-new-updates-trends-business-expansion-with-impact-of.
  4. precisely – https://www.precisely.com/blog/datagovernance/why-your-master-data-management-needs-data-governance.
  5. marketsandmarkets – https://www.marketsandmarkets.com/PressReleases/master-data-management.asp.
  6. statista – https://www.statista.com/statistics/520447/north-america-survey-enterprise-data-quality-tools/.
  7. semanticscholar – https://www.semanticscholar.org/paper/Master-Data-Management-Maturity-Model%3A-A-Case-Study-Krismawati-Ruldeviyani/7b2c283e4e4359a7e8fcf5e62b79f76506f7d1c5.

How Useful is Master Data Management

One of the most significant benefits of implementing MDM is the ability to improve decision-making processes. By having a reliable source of truth for important data, organizations can make more informed and strategic decisions. This is particularly crucial in today’s fast-paced and competitive business environment, where quick and data-driven decisions can be the difference between success and failure.

In addition to improving decision-making, MDM also helps organizations enhance their operational efficiency. By streamlining data management processes and eliminating redundancies, organizations can reduce the time and effort spent on data-related tasks. This, in turn, allows employees to focus on more value-added activities, ultimately improving overall productivity.

Furthermore, MDM can also play a key role in enhancing customer experience. By having a complete and accurate view of customer data, organizations can provide more personalized and targeted offerings to their customers. This not only leads to increased customer satisfaction but also helps in customer retention and loyalty.

Moreover, MDM is crucial for ensuring regulatory compliance. With stringent data privacy laws and regulations in place, organizations need to have a clear understanding of where their data is stored, who has access to it, and how it is being used. MDM helps in ensuring that data is handled in a compliant manner, reducing the risk of regulatory fines and penalties.

Another important aspect of MDM is its impact on data quality. By centralizing data management processes and establishing data governance policies, organizations can effectively maintain data quality standards. This helps in reducing errors, inconsistencies, and inaccuracies in data, ultimately leading to better overall data integrity.

Overall, Master Data Management can be a valuable asset for organizations looking to harness the power of their data. By providing a single, trusted source of truth for key business entities, MDM can help organizations make better decisions, improve operational efficiency, enhance customer experience, ensure regulatory compliance, and maintain data quality. In today’s data-driven world, MDM is no longer just a nice-to-have but rather a necessity for organizations looking to stay competitive and relevant in their respective industries.

In Conclusion

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