Media and Influencer Targeting Statistics 2024

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Best Media and Influencer Targeting Statistics

Best Media and Influencer Targeting Statistics

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Media and Influencer Targeting Usage Statistics

In the US adblocking usage is 37% on laptops and 15% on mobile, as consumers are tired of being hammered with pop. ^[0]

Media and Influencer Targeting Market Statistics

65% of influencer marketing budgets will increase in 2020. ^[1]
In 2018, only 39% of marketers planned to grow their influencer marketing budget, suggesting that brand investment in influencer marketing will increase dramatically this year. ^[1]
19% of marketers will spend $1,000 – $10,000 per year on influencer marketing in 2020, while 18% are spending between $100,000 – $500,000 per year. ^[1]
7% of companies plan to invest over a million dollars in influencer marketing in 2020. ^[1]
17% of companies spend over half their marketing budget on influencers. ^[1]
A small but not insignificant percentage of marketers 17% of them plan to spend over half of their entire marketing budget on influencer marketing this year. ^[1]
89% say ROI from influencer marketing is comparable to or better than. ^[1]
However, nearly 90% of all marketers find ROI from influencer marketing comparable to or better than other marketing channels. ^[1]
69% of marketers plan to spend the most money on Instagram for influencer marketing this year. ^[1]
When asked to pick the content formats they find effective for influencer marketing, 78% of marketers chose Instagram posts the #1 choice. ^[1]
61% of marketers agree it’s challenging to find the best influencers for a campaign, suggesting this problem is far from solved. ^[1]
According to Ryan Robinson’s recent blogging statistics , 65% of content marketers say they have a documented content marketing strategy in place , meaning 35% have room to improve. ^[1]
Engagement is by far the most common metric used for measuring influencer marketing success, measured by 75% of marketers for influencer marketing. ^[1]
The State of Influencer Marketing 2020 found that 66% of marketers plan to increase their influencer marketing budgets, this area of marketing is becoming the fastest growing channel for brands, beating organic search, paid search and email marketing. ^[0]
57% of Fashion and Beauty Companies Engage in Influencer Marketing Fashion and beauty are industries that rely heavily on influencer marketing, as organic growth for brands has become more challenging without advertising and amplification. ^[0]
In this sector, 57% of companies now use influencers as part of their marketing mix, while 21% are planning to add this to their strategy in the coming year. ^[0]
Many budgets for influencer marketing are on the rise, with 19% of marketers expected to invest an average of followed by 18% spending $100,000 to $500,000 in multifaceted campaigns. ^[0]
Influencer marketing related companies grew by 26% in 2021 to 18,900 worldwide. ^[2]
With 79% of marketers considering Instagram as an integral part of their campaigns, it’s no wonder that even in 2024, it’s still a worthwhile source of leads. ^[2]
93% of marketers have used influencer marketing in their campaigns, and it’s now considered as a key advertising strategy. ^[2]
60% of marketers shared that influencer generated content performs better and drives more engagement compared to branded posts. ^[2]
Since our 2020 survey, the percentage of brands that have a separate budget for content marketing has increased by 4% to 59%. ^[2]
Given how HubSpot reports that 70% of brands use content marketing, this number seems a bit low, though it’s possible that the difference just means that some brands don’t separate their marketing budget into different types of marketing. ^[2]
A staggering 90% of respondents to our influencer marketing survey indicated that they believe influencer marketing to be effective. ^[2]
Unexpectedly, 30% of firms don’t measure their influencer marketing ROI. ^[2]
That’s why 42.3%% of brands believe that conversions and sales are the most important metrics of influencer marketing campaign success. ^[2]
Instagram is the network of choice for influencer marketing campaigns, with 79% of brands considering it the most important platform for them. ^[2]
Nearly two thirds (68%). ^[2]
When asked to provide reasons for their participation in this form of marketing, nearly 70% admitted that their main inspiration was to earn some money. ^[2]
Micro influencers perform the bulk of successful influencer marketing (at least 90% of it). ^[2]
45% of our survey respondents have been using TikTok for their influencer marketing campaigns. ^[2]
In the BigCommerce Influencer Marketing Survey, 89%% of the respondents believed that the ROI from influencer marketing is better than other marketing channels. ^[2]
While 77% intend to include it in their marketing mix,5% expect to devote half or more of their marketing budget to influencer marketing. ^[2]
Indeed, an additional 28% intend to allocate 30 40% of their total marketing spend to influencer marketing. ^[2]
The value of influencer marketing lies in the fact that 61% of consumers trust influencers’ recommendations—more than the 38% who trust branded branded social media content. ^[3]
The majority (77%) of marketers say micro influencers top their list of ideal influencers, shortly followed by macro influencers (64%). ^[3]
As a result, influencer marketing on Instagram grew by 48% in one year. ^[3]
Now, 68% of businesses rely on Facebook’s influencer marketing potential, down 13% from last year. ^[3]
Online advertising still leads the way in terms of ROI, followed closely by Instagram and YouTube, with 18% of marketers saying the social media channels are highly effective. ^[3]
It’s why 60% agree that influencer marketing has a higher ROI than traditional advertising. ^[3]
By 2024, it’s estimated that 72.5% of marketers plan to increase their influencer marketing budgets over the coming year. ^[3]
The surge in influencer marketing budgets means brands will spend an estimated $4.62 billion per year on influencer. ^[3]
If you’re unsure how much of a slice you want to take from that pie, set your influencer marketing budget at 10% of all planned marketing spend. ^[3]
YouTube influencer marketing spendingreached an estimated 6.6 billion U.S. dollars worldwide, up from 5.5 billion the previous year. ^[4]
In fact, the 2024 Influencer Marketing Hub survey found that a whopping 90% of marketers believe that influencer marketing is effective and 72% of marketers agree that influencer marketing provides higher quality customers. ^[5]
But today, 64% of marketers say they use influencer marketing or plan to do so in 2024. ^[5]
In 2020, the State of Influencer Marketing report found that 66% of marketers plan to increase their influencer marketing budgets. ^[5]
By the time 2021 rolled around, the report indicated that 75% plan to allocate more of their content marketing budgets toward influencers, with an approximate spend of $3.69 billion on influencers which is expected to increase to $4.14 billion in 2024. ^[5]
51% of marketers say influencer marketing helps them acquire better customers. ^[5]
In 2021 Influencer Marketing Hub reported that 56% of surveyed marketers responded that they had worked with the same influencer multiple times. ^[5]
An underappreciated facet of influencer marketing is that audiences who follow influencers are less likely to be turned off by sponsored posts or videos when they know 1) the influencer enjoys working with a particular brand and 2). ^[5]
Businesses have seen a return of $5.78 for every $1.00 on influencer marketing campaigns so it’s no wonder that 42% of marketers consider influencers a top ROI. ^[5]
77% of marketers measure the success of their influencer campaigns using engagement, which is followed by Clicks at 65%. ^[5]
67% of brands use Instagram for influencer marketing, according to Influencer Marketing Hub. ^[5]
SocialPubli reports that 96% of marketers consider Instagram their preferred network for influencers. ^[5]
TikTok saw an astounding 325% increase in popularity among marketers between 2020 and 2021. ^[5]
45% of marketers said they already use TikTok for influencer marketing. ^[5]
These are expected to continue to grow in popularity with consumers, and will definitely incorporate into influencer marketing in 2024 26% of retail marketers say they are focusing on livestream shopping. ^[5]
Micro influencers had 91% of the market share in 2021, compared to 89% in 2020. ^[5]
90% of marketers state that they’re most interested in working with Micro influencers, followed by Macro influencers (72%). ^[5]
Despite gloom and doom, Facebook remainsthe most used platform by marketersworldwide (93%). ^[6]
Based on projections,over 50% of marketersgot on board with LinkedIn in 2021 16.2% of LinkedIn usersuse. ^[6]
“#DigitalMarketing” (47%) is the most popular marketing hashtag among #ContentMarketing Tweets, followed by “#SEO” (40%) and “#marketing” (37%). ^[6]
In Q1 2021, marketersspent 60% moreon Facebook and Instagram ads versus Q1 2020. ^[6]
Retargeting ads are the most used among marketers, with77% of B2B and B2C. ^[6]
In a May 2020 survey, Linqia asked US marketers how COVID 19 had changed their planned influencer marketing budgets for Q2—and 41% said their budget had decreased. ^[7]
73% of marketers believe that their efforts through social media marketing have been “somewhat effective” or “very effective” for their business. ^[8]
71% of consumers who have had a positive experience with a brand on social media are likely to recommend the brand to their friends and family. ^[8]
73% of marketers believe that social media marketing has been “somewhat effective” or “very effective” for their business. ^[8]
In 2020, nearly all (>90%). ^[9]
According to a study by MediaKix, 17% of companies devoted more than half of their marketing budget to influencer marketing in 2019. ^[9]
According to a 2019 influencer marketing global survey, 74% would spend between $1 $629 on purchases recommended by influencers. ^[9]
According to the 2021 state of influencer marketing survey from Influencer Marketing Hub. ^[9]
That 67% goes beyond the 75% of marketers who have just set aside a budget. ^[10]
67% of marketers are actively engaging with influencers and striking deals to promote products and services using their hard. ^[10]
Fewer than one third of marketers have been using influencer marketing for over three years, 20.9 percent have only been using it for less than a year, and just a handful have never used it. ^[11]
Nearly all marketers – or 90 percent to be exact – believe influencer marketing to be an effective form of marketing. ^[11]
This is so much so that three quarters of marketers say they will be allocating a dedicated budget for their influencer marketing activities, and up to 62 percent even plan on increasing their expenditure. ^[11]
Not just that – influencer and paid content are expected to make up 20 percent of digital marketers’ and agencies’ ad budgets. ^[11]
Considering that brands’ total influencer marketing expenditure in 2019 was $8 billion, that means that the influencer marketing industry is expected to increase by 87.5 percent in as little as three years. ^[11]
As many as 93 percent of marketers and agency professionals plan to use regular Instagram posts as part of their influencer marketing strategy in 2021. ^[11]
This is followed by Instagram Stories, which 83 percent of marketers plan to use. ^[11]
This marks a massive jump from 2020, during which just a meager 16 percent of marketers used the platform for influencer marketing. ^[11]
But if you need further convincing of just how it’s becoming part and parcel of marketing strategies, here’s another statistic 71 percent of marketers say they are going to increase their influencer marketing budgets in 2021. ^[11]
In fact, as many as 11 percent of marketers say they plan to spend at least 40 percent of their total marketing budget on influencer marketing – a slight increase from nine percent in 2020. ^[11]
Most marketers intend to spend between 10 and 20 percent. ^[11]
The majority of brands spend under $10,000 a year on influencer marketing, while 8.6 percent spend over half a million. ^[11]
86 percent of marketers place raising brand awareness as one of their top three objectives of influencer marketing campaigns. ^[11]
When it comes to measuring the success of influencer marketing, reach and engagement are considered to be the most important metrics, with at least 80 percent of marketers using these metrics to determine how successful an influencer marketing campaign is. ^[11]
Interestingly, just 16 percent of marketers list direct sales as a success metric. ^[11]
Here’s a summary of the Influencer marketing statistics you need to know in 2024 Ninety three percent of marketers use influencer marketing as part of their marketing strategy. ^[11]
93 percent of marketers use Instagram for influencer marketing, making it the most popular social media channel for influencer marketing. ^[11]
71 percent of marketers say they will be increasing their influencer marketing budgets in 2021. ^[11]
Brand awareness is one of the top three influencer marketing objectives for 86 percent of marketers. ^[11]
Influencer Marketing Hub had 90% of survey respondents say they believe influencer marketing to be an effective form of marketing. ^[12]
Two in three brands (67%). ^[12]
Be sure to use omnichannel strategies in your influencer marketing campaign as it’s reported to achieve 91% greater customer retention year over year compared to those who don’t. ^[12]
Beyond Facebook and YouTube, influencer marketing statistics shows the most popular combinations of social media reciprocity are They are less likely to use Pinterest (49%). ^[12]
And 83% of marketers agree that authenticity is at the forefront of influencer marketing, and UGC continues to reign supreme over your average business post. ^[12]
Influencer Marketing Hub notes that 75% brands they surveyed use influencer marketing, and 43% plan to increase their budgets. ^[12]
When surveyed, 75% of marketing teams said finding the right influencers for their campaigns is a HUGE pain point. ^[12]
It’s also true that 17% of marketing teams have a hard time looping emerging platforms into their campaigns. ^[12]
In a 2021 HubSpot Blog poll of 1,000+ global marketing professionals, 79% of marketers report buying paid advertising on social media. ^[13]
According the same poll, 85% of marketers rank shortform videos as the most effective type of social media content in 2021 64% of marketers plan to invest more in short form video in 2024. ^[13]
82% of marketers repurpose content across various social media channels. ^[13]
83% of marketers believe the quality of social media posts is more important than the quantity. ^[13]
In a 2021 HubSpot Blog poll, 79% of marketers report buying paid advertising on Facebook. ^[13]
According to the same poll, more than 50% of marketers plan on increasing their investments in Facebook, YouTube, and TikTok in 2024. ^[13]
Facebook ads are used by 70% of marketers, and there were 10 million active advertisers on the platform in Q3 2021. ^[13]
81% of businesses prefer video marketing on Facebook. ^[13]
In a HubSpot Blog poll of 1,000+ global marketers, 79% of marketers plan to continue investing in Twitter Spaces in 2024. ^[13]
In a 2021 HubSpot Blog poll, 58% of marketers plan to leverage Instagram Reels in 2024. ^[13]
98% of marketers say Instagram is the most influential platform for influencer marketing, which is 44% higher than Facebook. ^[13]
In a 2021 HubSpot Blog poll of 1,000+ global marketers, 73% of marketers prefer Instagram for influencer marketing. ^[13]
In a 2021 HubSpot Blog poll of 1,000+ global marketers, 44% of marketers plan to leverage YouTube for the first time in 2024. ^[13]
54% of all people want marketers to put out more video content, and this is an excellent place to begin. ^[13]
In a 2021 HubSpot Blog poll of 1,000+ global marketers, 61% of marketers plan to increase their investment in TikTok marketing in 2024. ^[13]
73% of marketers believe that their efforts through social media marketing have been “somewhat effective” or “very effective” for their business. ^[13]
93% of surveyed marketers currently make use ofinfluencer marketing. ^[14]
However, only 37.3% of marketing and PR professionals worldwide currentlyuse influencer platforms and tools. ^[14]
According to 51% of marketers,influencer marketing results in better customers. ^[14]
Of those industry professionals who utilize influencer marketing, 64% use external partners tofind relevant influencers. ^[14]
86% of marketers reportraising brand awarenessas one of the top three objectives of influencer marketing campaigns. ^[14]
69% of marketers already expect Instagram to account for most of theirinfluencer marketing budgetthis year. ^[14]
78% of marketers reported that Instagram posts are the mosteffective format for influencer marketing. ^[14]
— 45% of marketers now use the platform for influencer marketing purposes. ^[14]
Concerns surrounding influencer marketingappear in four ways consumer trust and blurred lines at 64%, legal and financial risks at 60%, reputational risks at 64% and brand safety risks at 59%. ^[14]
Influencers account for more than half of themarketing budget for 17% of companies. ^[14]
89% of surveyed marketers report thatROI from influencer marketingis similar or better than other channels. ^[14]
80% of marketers find influencer marketing effective. ^[15]
89% say ROI from influencer marketing is comparable to or better than other marketing channels. ^[15]
Nearly two thirds of marketers are increasing their influencer marketing budgets in 2019 17% of companies will spend over half their marketing budget on influencer marketing. ^[15]
Instagram and Instagram Stories will be the focal point of many strategies 89% of marketers say Instagram is important to their influencer marketing strategy. ^[15]
61% of marketers agree that it’s difficult to find the right influencers for a campaign. ^[15]
“Measuring and improving ROI” is cited as the #1 challenge when working with influencers 41% of marketers are concerned with building an “always on” strategy in 2019, and 27% of them measure campaign performance on an ongoing basis. ^[15]
Top three goals of influencer marketing are increasing brand awareness (85%), reaching new audiences (71%), and generating sales / conversions (64%). ^[15]
80% Of Marketers Find Influencer Marketing Effective As more companies incorporated influencers into their marketing strategy in 2018 , it appears that many of them found some success. ^[15]
A huge majority (80%). ^[15]
Only 5% of marketers find influencer marketing ineffective. ^[15]
Most marketers agree that the quality of visitors and customers from influencer marketing is better than other channels, and 18% of marketers strongly agree with this sentiment only 5% disagree. ^[15]
89% Say ROI From Influencer Marketing Is Comparable To Or Better Than Other Marketing Channels Nearly half (48%). ^[15]
65% Of Influencer Marketing Budgets Will Increase In 2019 39% of marketers planned to increase their influencer marketing budgets for 2018. ^[15]
This year, confidence in influencer marketing appears to be notably stronger, as 65% of marketers plan to increase their budgets for 2019 while only 2% will decrease. ^[15]
Most companies are spending a modest percentage of their overall marketing budget on influencer marketing, anywhere up to 20%. ^[15]
However, a small but noteworthy 17% of marketers are spending over half of their entire marketing budget on influencer marketing, and over 25% invest over 40% of their budget on it. ^[15]
Although there are more platforms databases , and tools than ever before to help companies find influencers, the majority of marketers still struggle to identify the right influencers for their goals and 17% feel strongly that this is a challenge. ^[15]
Top influencer marketing challenges, in order Spotting fake followers 50% Social algorithm changes 49% Building an always. ^[15]
FTC regulations and requirements 18% Tapping into emerging channels, such as Twitch 17% Moving more influencer marketing in. ^[15]
While many marketers feel that influencer marketing can be effective at driving ROI, measurement still remains a primary concern for 78% of companies. ^[15]
Finding the right influencers also ranks as a key issue, which coincides with results above, where 62% of marketers said that identifying the best influencers was a challenge. ^[15]
Only 4% of marketers believe that all aspects of influencer marketing can be automated. ^[15]
Another study of influencer marketing statistics by Linqia shows that 94% of marketers have found it to be effective in 2016. ^[16]
In fact, 39% of marketers plan to increase their budget in 2018. ^[16]
The same study shows that 46% of marketers run between 2 5 influencer programs per year per brand. ^[16]
About 62% of marketers work with more than 10 influencers per program. ^[16]
Influencer Marketing Hub conducted a study showing an increase of 325% in Google searches for “influencer marketing” in a year. ^[16]
57% of the respondents have said that they have stand alone budgets for content marketing. ^[16]
Also, 37% of marketers in the survey said that they set aside budgets for influencer marketing too. ^[16]
51% of marketers admit that influencercreated content outperforms brand. ^[16]
In fact, 81% of marketers leverage influencer created content on other marketing channels. ^[16]
The same study of influencer marketing statistics shows that 85% of marketers would like to repurpose influencer content. ^[16]
But, 76% of marketers still struggle to measure the effectiveness of their influencer campaigns. ^[16]
42% of marketers are concerned about the changing social algorithms that reduce the visibility of influencer content. ^[16]
While different reports estimate different market sizes, the influencer marketing industry was somewhere north of $9 billion in 2020 and is estimated to grow further. ^[16]

Media and Influencer Targeting Software Statistics

37% B2B companies. ^[15]

Media and Influencer Targeting Latest Statistics

That’s over six times more than YouTube (11%). ^[1]
ran influencer campaigns with interest in using influencers on TikTok rising 325% in just one year according to The State of Influencer Marketing 2021 research. ^[0]
70% of Teens Trust Influencers More than Traditional Celebrities. ^[0]
86% of Women Use Social Media for Purchasing Advice. ^[0]
And this behavior is growing, as 78% of women are active on social media with a preference for Snapchat and Instagram. ^[0]
49% of Consumers Depend on Influencer Recommendations. ^[0]
Not only do 49% of consumers depend on influencer recommendations, had purchased something after seeing it on Twitter, YouTube or Instagram. ^[0]
42% of Customers Use Ad. ^[0]
41% of Twitter Users Intended to Purchase Based on a Tweet. ^[0]
On the platform, influencers are now rivaling friends in terms of building trust, with 61% of Twitter users following a creator resulting in a 61% lift in brand favorability and a 64% increase in recommendation intent. ^[0]
60% of Consumers Have Been Influenced by Social Media or a Blog. ^[0]
According to research, 3% of consumers would consider buying a product in store if promoted by a celebrity, compared to 60% for an influencer. ^[0]
According to Twitter, influencers created a 5.2x increase in purchase intent when users were exposed to brand and influencer tweets compared to 2.7x when just shown brand tweets. ^[0]
71% of Marketers Believe Influencer Partnerships are Good for Business. ^[0]
This versatile platform already has a wide global reach, and 83% of its users turn to it to find something new. ^[2]
After seeing posts with product information on the platform, 87% took a specific action, like following a brand, visiting its retail store, or making a purchase. ^[2]
From an 89% share in 2020, it grew to 91% in 2021. ^[2]
Global sales through social commerce platforms are estimated to reach $958 billion in 2024. ^[2]
20% of consumers are actually ready to stop following an influencer should they fail to be up front about advertising or sponsorships. ^[2]
In a recent study, it was found that Black influencers make 35% less compared to White content creators. ^[2]
Moreover, according to the study, the racial pay gap between BIPOC influencers and their white counterparts is 29%. ^[2]
34.5% now pay influencers in money, with an equal amount (34.5%). ^[2]
In addition, 25% of brands gave influencers discounts on products and a much smaller percentage (5.9%). ^[2]
Of course, this means that two thirds of them (70%). ^[2]
Other brands measure success based on engagement or clicks (32.5%) and views, reach, impressions (29%). ^[2]
This is an increase from 68% in 2020. ^[2]
Facebook use has increased 7% to 50%. ^[2]
TikTok remained relatively steady increasing to 46% from 45% and YouTube also saw an increase to 44%, up from 36% in 2020. ^[2]
This percentage is up from 23.5% last year. ^[2]
Micro influencers on Instagram boast an average engagement rate of 3.86%. ^[2]
This declines for every level of influencer before hitting 1.21% for mega. ^[2]
Plus, while YouTube engagement rates tend to be low all around, microinfluencers get an average engagement rate of 1.64% compared to the 0.37% rate of mega. ^[2]
For TikTok, this difference is most notable across microinfluencers on the platform who achieve engagement rates of nearly 18%, while mega influencers get just under 5%. ^[2]
We’ve curated a list of the top earners on YouTube in 2021, along with their estimated earnings. ^[2]
Influencers are asking for more creative control and 83% regard it as their first priority, according to a whitepaper by The Drum. ^[2]
57.5% also claimed that they engaged as influencers to make an impact or effect change. ^[2]
42.3% of respondents stated that they more focused on tangible results and favor measuring conversions and sales over engagement or reach. ^[2]
In comparison, only 31% of entertainment/pop culture micro influencers prefer Instagram—a less visual niche. ^[2]
Less than 10% have paid for Instagram native ads, despite their love of this platform. ^[2]
93% of millennials believe and rely on online reviews to make informed decisions. ^[2]
As many as 93% of millennials perceive online reviews as trustworthy and deem them as credible as recommendations from friends or family. ^[2]
Interestingly, older people are more likely than younger to go to a company’s website after a good review (35% of 1834 yearolds, 47% of 3554 year olds, 69% of 55+). ^[2]
Other common reactions to reading a good review include searching for more reviews to validate choices (19%), visiting the business location (15%), contacting the business (13%), and continuing to search for other businesses (10%). ^[2]
In 2020, 26.4% of internet users used an ad blocker. ^[2]
In 2021, the number of users grew to 27% and it’s predicted that the use of ad blockers will only continue to grow. ^[2]
Additionally, it’s estimated that 40% of adults in the US use an ad blocker. ^[2]
57% of 1824year old Americans make their first daily contact with news on their smartphones via social media. ^[2]
This statistic changes as people age, with only 29% of people aged 35 first encountering news via social media. ^[2]
According to IScoop the vast majority of people (79%). ^[2]
Those with less than 1,000 followers generally have an engagement rate of 3.6%.. ^[2]
Users with 1 million+ followers only received likes 0.76%% of the time. ^[2]
Instagram has a higher engagement rate (4.84%) than YouTube (4.064%). ^[2]
According to Forbes, Micro influencers will become an overall part of the bigger B2B conversation and play a key role in advertising services and solutions for business. ^[2]
39% say they discover brands via celebrity endorsements, online posts from expert bloggers, or through vlogs. ^[2]
The FTC sent out an estimated 700 Notice of Penalty Offenses in October 2021 alone to companies, advertisers and retailers. ^[2]
According to Oberlo, there are 740 million professionals on LinkedIn.). ^[2]
25% of these users are senior level influencers, 57% are male and 43% are female. ^[2]
According to LinkedIn, they have had 9 billion content impressions, with 15 times more content impressions than job postings. ^[2]
57% of the content impressions come from mobile. ^[2]
Around 48% of the world’s population is active on some kind of social media platform, be that Facebook, Instagram, or Twitch. ^[3]
But users aren’t just following their friends—54% of users also follow their favorite brands, browsing their social media platforms to make purchase decisions. ^[3]
That’s a 42% yearon year increase from $9.7 billion in 2020. ^[3]
Data from HypeAuditor found that nano influencers with fewer than 5,000 followers have the highest engagement rates (5%). ^[3]
This seems to decrease as the follower count skyrockets, until reaching celebrity level (1.6%). ^[3]
Almost half (47.3%). ^[3]
That’s shortly followed by mid tier influencers (26.8%) and nano influencers (18.74%). ^[3]
The hardest types of influencer to come across are macro, mega, and celebrity influencers—the latter of which accounts for just 0.5% of all social media influencers. ^[3]
Just 23% of Millennials, 16% of Gen X, and 9% of Boomers follow influencers on social media. ^[3]
Approximately 84% of all social media influencers are women compared to just 16% men. ^[3]
Amongst Gen Z, one third of women aged 16 to 24 follow an influencer on social media compared to just 25% of men. ^[3]
It beats Facebook (79%), YouTube (45%), and Twitter (35%). ^[3]
The number of users grew by 85% from 35.6 million in 2019 to 65.9 million in 2020. ^[3]
Some 39% of respondents buy products through TikTok (compared to 22% for Instagram and 9% for Facebook influencer posts). ^[3]
TikTok influencers with fewer than 15K followers have an incredible 17.96% engagement rate, trumping Instagram’s 3.86% average. ^[3]
Not only that, but 40% of users have made a purchase off the back of those recommendations. ^[3]
Now, just 5.2% of Page followers will see content in their news feed. ^[3]
So, if you spend $2,000 per month on influencer collaborations, you’ll likely get more than $10,000 in orders. ^[3]
Now, anyone can make money on Instagram with just a few thousand followers—with influencing becoming a target career path for 86% of young people. ^[3]
As a rule of thumb, a good engagement rate for sponsored content should be at least 3%. ^[3]
Data shows that just 55% of Instagram followers are real people. ^[3]
The remaining 45% are bots or inactive users. ^[3]
Just 5% intend to decrease it. ^[3]
That’s a 25% increase between 2021 and 2024. ^[3]
In fact, 70% of teen YouTube subscribers say they relate more to YouTube creators than celebrities. ^[5]
While they might work with the same influencer on multiple occasions, over half (67%). ^[5]
60% of consumers say they’ve been influenced to buy a product while shopping after looking it up online. ^[5]
(Compared to 3% who trust a celebrity endorsement). ^[5]
34% of brands say they have difficulty finding influencers, which is down slightly from 2021 when 39% stated they had trouble identifying people to work with. ^[5]
Part of this comes from the concern over fake influencers (67% of brands are concerned about influencer fraud). ^[5]
36% of State of Influencer Marketing respondents indicated that they largely paid influencers with free samples in 2021. ^[5]
Twitter found a 5.2% increase in purchase intent on Tweets from influencers over Tweets from brands or companies. ^[5]
Higher Education influencer posts had an engagement rate of 3.96% on Instagram in 2019 — the highest out of 12 main industries. ^[5]
Additionally, the engagement rates seen on TikTok are steadily increasing, surpassing Instagram and YouTube in 2021, especially for micro influencers (17.96% — yes, you read that correctly). ^[5]
Micro Instagram influencers boast an average engagement rate of 3.86%, while mega influencers see only 1.21%. ^[5]
77% of fashion micro. ^[5]
Micro influencers made up roughly half ( 47.3%). ^[5]
According to the American Psychological Association, Ernst and Young, and the Federal Reserve Board, a Millennial is… Anyone born 1981. ^[17]
There are 71 million Millennials in the United States now, accounting for approximately 30% of the population. ^[17]
In fact, 100% of Millennials own a mobile phone, according to arecent survey. ^[17]
In fact, 37% are willing to pay more when the products support a cause. ^[17]
In fact 65% of millennials would buy a product or service based on a friend’s recommendation on social media. ^[17]
A whopping 80% of Millennials expect to beentertained by brands. ^[17]
67% of Millennials use their smartphones toaccess the Internet. ^[17]
Facebook might also be at a disadvantage with Millennials because 77% of them are concerned about how the company uses their personal data. ^[17]
As of April 2018, ThinkNow Research found that Millennials are more likely to watch TV shows through Netflix and YouTube than live through television services. ^[17]
75% of Millennials find ads annoying, which seems obvious, but ads are unavoidable, right?. ^[17]
Actually, more than 1 in 4 internet users (25.8%). ^[17]
In fact, Millennials are 25% more likely than Gen X and Baby Boomers to buy a product, or engage with a social ad. ^[17]
Millennials prefer funny ads 43% of the time and informative ads 29% of the time. ^[17]
Millennials generally accept ads as a necessary evil, but 85% still find it creepy that ads follow them after visiting a brand’s website. ^[17]
Millennials have more than a trillion dollars in purchasing power and make up more than 21% of all consumer purchases. ^[17]
In fact, 58% of Millennials prefer their phones for making purchasing decisions. ^[17]
If companies support the same causes they believe in, 74% of Millennials said they would buy the product. ^[17]
48% of Millennials are actively trying to buy from brands that support social causes. ^[17]
In fact, 92% consider the appearance of a website or app before deciding to trust them with personal data. ^[17]
Only 32% of Millennials were willing to submit their information in exchange for a free download. ^[17]
72% of Centennials and Millennials follow influencers on social media. ^[17]
When a friend recommends something on social media, 65% of Millennials are likely to buy the product or service. ^[17]
70% of Millennials also feel a responsibility to share feedback with companies, whether the experience was good or bad. ^[17]
50% will also share their brand preferences on social media. ^[17]
More than 46% post videos and other content that they created themselves, with Millennials spending an average of 15 minutes editing per piece of content. ^[17]
56% of Millennials havemade purchases after seeing a postabout the products from someone they follow. ^[17]
27% of Millennials personally know an influencer. ^[17]
54% ofMillennials would become influencers if they were given the opportunity. ^[17]
86% are willing to post on social media in exchange for money. ^[17]
40% of Millennials say their favorite online influencer understands them better than their friends, according toMediaKix. ^[17]
65% of Millennials would buy a product recommended by a friend on social media, compared to just 40% of Baby Boomers. ^[17]
Millennials were more likely to have 200+ Facebook friends than any other age group. ^[17]
TikTok is the fastest growing social network with a staggering105% user growth ratein the US over the past two years. ^[6]
Instagram sits in second place (78%). ^[6]
Facebook is responsible fora quarter of(25%) versus Google (28.9%), Amazon (10.3%) and others (35.6%). ^[6]
Instagram dominates social streaming services in terms of engagement . ^[6]
Engagement rates on Instagram are approximately more thansix times higherthan those on Facebook (0.83% to 0.13%). ^[6]
Instagram Stories (83%) and grid posts (93%). ^[6]
Uses of the “#ad” tag on Instagramdecreased 17% over the past yearamong influencers. ^[6]
44% of usersshop for products on Instagram weekly . ^[6]
Linkedin ad revenue recently exceeded$1 billion in 2021, growing by 37% while organic session engagement grew by a record 22%. ^[6]
the platform daily (versus 48.5% that log in monthly). ^[6]
LinkedIn has one of the highestearning and most educated bases on social media —51% college educatedwith half of users earning more than $75,000 annually. ^[6]
earn53% more engagementand twice the CTR of employee. ^[6]
52% of Twitter usersuse the platform daily (versus 84% that use it weekly). ^[6]
Twitter’s US advertising revenue totaled $647 million in Q3 2021, anincrease of 51% YoY(and up 98% from the previous quarter). ^[6]
Shoppers on Pinterest have85% larger shopping cartsthan buyers on other platforms. ^[6]
According to the platform themselves,7 in 10 Pinnerssay that Pinterest is their go to place to find products or services they can trust. ^[6]
are40% more likelyto say they love shopping. ^[6]
62% of TikTok userssay that platform specific branded content is the best way to connect to customers. ^[6]
39% of Gen Z consumerssay that their purchasing decisions are influenced directly by what they see on TikTok. ^[6]
TikTok sawthe largest increasein planned new platform investment for brands in 2024 (84%) versus YouTube (66%) and Instagram (64%). ^[6]
Influencers withless than 5k followerssee the highest engagement rates on TikTok (17.9%) vs macro influencers with up to 1 million followers (13.48%). ^[6]
Social media recently overtook paid search as an advertising channel,growing 25% YoYand exceeding $137 billion. ^[6]
Social media usersoverwhelmingly trust other usersas their “preferred” form of influencer, most likely to buy from them based on a product recommendation (37%) versus celebrities (7%). ^[6]
Privacy and data protection are “extremely impactful” and important to52% of social media users. ^[6]
According to a May 2020 GlobalWebIndex survey, 96% of US and UK consumers who followed influencers were engaging with them more or to the same extent as before the coronavirus outbreak. ^[7]
As it stands, that equates to about 48 percent of the current world population. ^[8]
Roughly two thirds of U.S. adults (68%). ^[8]
To break it down, 84 percent of US adults aged from 18 to 29 are active social media users. ^[8]
This number falls slightly to 81 percent for the 30to 49year old age group and further to 73 percent for those aged from 50 to 64. ^[8]
54% of social browsers use social media to research products. ^[8]
49% of consumers claim that they depend on influencer recommendations on social media to inform their purchasing decision. ^[8]
91% of all social media users access social channels via mobile devices. ^[8]
Likewise, almost 80% of total time spent on social media sites occurs on mobile platforms. ^[8]
Among US adults, 84 percent of those aged 18–29, 81 percent of those aged 30–49, 73 percent of those aged 60–64, and 45 percent of those aged 65 and above are active social media users. ^[8]
54% of social browsers use social media to research products. ^[8]
71% of consumers who have had a positive experience with a brand on social media are likely to recommend the brand to their friends and family. ^[8]
49% of consumers depend on influencer recommendations on social media. ^[8]
The study showed that 18% of companies will spend between $100,000 and $500,000 per year solely on influencer campaigns. ^[9]
22% of participants in the latest Influencer Benchmark Report survey said that they found this task ‘difficult’, and 56% rated it as ‘medium difficulty’. ^[9]
Only 22% thought it was ‘easy’. ^[9]
Per a study from Defy Media, 6/10 millennials say they would be more likely to make a purchase decision based on recommendations from their favorite YouTube personality over TV/movie stars. ^[9]
86% look for advice and recommendations on social media to help them with their purchasing decisions. ^[9]
… and 24% do so daily!. ^[9]
74% of consumers would also buy something based on the influence of social media. ^[9]
The same survey from Twitter found 49% of respondents said they rely on influencers for recommendations. ^[9]
This is only slightly less than those that rely on tweets from friends for recommendations (56%). ^[9]
Of that 89%, 48% say it’s better than other channels and 41% say it’s equal to other channels. ^[9]
53% agree and 18% strongly agree with the above statement, per a survey from Mediakix. ^[9]
That’s compared to just 33% that trust banner ads. ^[9]
This is followed closely by Instagram Stories (73%), YouTube Video (56%), and Instagram Videos (54%). ^[9]
Only 5% consider Twitch live streams to be the most effective content format, compared to 14% and 10% respectively for rivals Facebook Live and YouTube Live. ^[9]
Facebook came in second with a comparatively measly 43%. ^[9]
– Tomoson 47% of customers have reported that they use ad blocking technology when browsing. ^[10]
Only 14% of people can remember when they last saw an ad and what it promoted. ^[10]
TikTok is the third most popular channel with 68 percent. ^[11]
This is followed by reaching new or targeted audiences , improving brand advocacy , and increasing sales conversion. ^[11]
Just slightly more women than men in the United States carry out purchases after getting inspired by influencers. ^[11]
Video and written content, however, are only likely to be shared by 48 percent and 38 percent of consumers respectively. ^[11]
Of them, the majority have between 15,000 and 100,000 followers, 15 percent have between 100,000 and half a million followers, while just four percent have more than half a million followers. ^[11]
Fashion is the most active sector on Instagram, with 25 percent of all sponsored posts on Instagram centering around it. ^[11]
This puts it way ahead of food , entertainment , and baby products. ^[11]
That’s compared to 97% in 2020. ^[12]
TikTok jumped from 16% in 2020 to 68% in 2021 and Twitch also more than doubled in the same time frame. ^[12]
61% of consumers trust the recommendations that come from influencers. ^[12]
That’s not insignificant when you compare the 38% who trust social media content from the brand. ^[12]
Add to that, 35% interact with influencers multiple times a day. ^[12]
And men are more likely to engage with influencers than women More than 1 in 5 (21%). ^[12]
And 22.7% say seeing new content from their favorite brands is another good reason to hop on social media. ^[12]
About 54% of 23 to 38year olds are interested in what influencers have to say. ^[12]
Compare that to 46% of 18 to 22yearolds, 26% of 39 to 54yearolds, and 10% of 55 to 64year. ^[12]
The number’s a bit lower for men – 29%. ^[12]
For Hispanic consumers, 42% are interested in what influencers have to say. ^[12]
Next, it’s African American consumers, 34% of whom are interested in what influencers have to say. ^[12]
Asian influencers are next with 34% being interested in influencer content. ^[12]
Followed by White consumers, 33% of whom show an interest in influencer. ^[12]
Overall, 37% of consumers use social media as their go to before making a purchase. ^[12]
When it comes to B2B purchases, 74% of Clevel and executive level buyers use social media to make purchasing decisions. ^[12]
About 40% of consumers purchase something after seeing it on an influencer’s social page. ^[12]
Another 41% of consumers say that each week, they find at least one new product or brand mentioned/promoted by an influencer. ^[12]
Consumers are 58% more likely to have positive vibes about an ad on TV, Facebook, or YouTube if they’re first exposed to the campaign via an influencer’s post. ^[12]
A neurologist analytics study found that influencer promotions generated 87% higher memory and 277% more emotional intensity when compared to ads in television. ^[12]
This lines right up with another stat we saw that says 66% of those surveyed agree that social media plays a crucial role in impacting their decision to consider a brand. ^[12]
And 86% say they change the channel, mute, or skip them. ^[12]
Yeah, when asked their top reasons for visiting social media platforms, 27.7% of survey respondents said they go on social media to find inspiration for things to do and buy. ^[12]
But 26.2% just hopscotch over the inspo and use their time on social media in search of stuff to buy. ^[12]
More than half of adults (54%). ^[12]
Separately, 68% of adults surveyed expect brands to be clear about their values. ^[12]
87% of consumers think companies should always do the right thing. ^[12]
77% of consumers buy from brands that share the same values as them. ^[12]
Statista reports that 5.7% of Facebook’s worldwide users are between the ages of 13 and 17 years old, 22.7% are between the ages of 18 and 24, 49.2% are between the ages of 25 and 44 years old, and the remaining 22% are over the age of 45. ^[12]
About 89% of women who use social media are on Facebook. ^[12]
Instagram both encourages and informs customers with 81% of people using the platform to research prior to purchase and 50% of people visiting a website to purchase after seeing a product or service on the app. ^[12]
But in the US, 58% of the users are female. ^[12]
25% of Gen Z and Millennials use Stories to find products and services. ^[12]
There are an estimated 2 billion logging in monthly users on YouTube, which almost rivals Facebook. ^[12]
while 68% say they use the platform for entertainment. ^[12]
And 70% of consumers in the US, Mexico and Colombia have purchased a product after seeing it on YouTube. ^[12]
Plus, video content is 50X more likely to drive organic search traffic than plain text. ^[12]
Now, compare this to other influencer posts (9% Facebook, and 22% Instagram). ^[12]
41% of TikTokers upload reaction videos to content they’ve seen on TikTok. ^[12]
35% of TikTokers have participated in a hashtag challenge. ^[12]
90% of weekly Pinners make purchase decisions on Pinterest. ^[12]
98% report trying new things they find on Pinterest. ^[12]
And 85% of Pinterest users use the platform to map out new projects. ^[12]
Pins that promote a special sale or offer generate a 61% higher email conversion lift. ^[12]
Women make up more than 60% of the platform’s global audience. ^[12]
But… Dads who use Pinterest actively search 62% more than the average pinner. ^[12]
Of which 19% are based in the U.S. 75. ^[12]
LinkedIn geenrates 80% of social media B2B leads. ^[12]
81% of American social media users have used YouTube, while 69% say they have used Facebook, according to Pew Research. ^[12]
Across the board, the percentage of U.S. adults who are using the major social media platforms – Facebook, YouTube, Instagram, Pinterest, LinkedIn, Snapchat, Twitter, and now TikTok – significantly increased from 2012 to 2019. ^[12]
They are less likely to use Twitter (32%). ^[12]
But they are far less likely to use LinkedIn (37%). ^[12]
They are least likely to use Twitter (31%). ^[12]
They are least likely to use Twitter (41%). ^[12]
They are less likely to use Snapchat (40%). ^[12]
But they’re less likely to use LinkedIn (41%). ^[12]
And 34% of consumers don’t even mind if they’re reading sponsored content, as long as the content is useful. ^[12]
Business Wire mentions that people are 2.4 times more likely to view UGC compared to brand content as authentic. ^[12]
Dune London discovered that their sales where shoppers interacted with UGC increased by 82%, speculating that seeing others in real settings wearing their products boosted their confidence and willingness to purchase. ^[12]
And yes, this is still a concern because reportedly 38% of influencers artificially increase their followings. ^[12]
With over 53% of the world’s population on social media, it’s critical that your business has an effective social media strategy that helps you reach your intended audience. ^[13]
54% of social browsers use social media to research products. ^[13]
While 71% of teens claimed to use the platform in 2015, the number has now dropped to 67%. ^[13]
69% of U.S. adults use Facebook and 76% have visited the platform in the last month. ^[13]
98.3% of Facebook users access the platform on mobile devices. ^[13]
16% of all Facebook profiles are fake or duplicates. ^[13]
In 2019, 22% of U.S. adults used Twitter, down from 24% in 2018. ^[13]
Link clicks account for 92% of all user interaction with tweets. ^[13]
Tweets with hashtags get 100% more engagement. ^[13]
Socially responsible ads on twitter perform 12% better than standard ads. ^[13]
93% of Twitter community members are open to brands getting involved in conversation, such as providing help and support. ^[13]
67% of Gen Z and 57% of Millennials use the platform,. ^[13]
in comparison to only 38% of Gen X. 64% of Instagram users are under the age of 34. ^[13]
Videos get 21.2% more interactions compared to images and 18.6% more interactions compared to carousels. ^[13]
90% of people on Instagram follow a business. ^[13]
83% of people use Instagram to discover new products and services and 87% said they took specific action, like making a purchase, after seeing product information. ^[13]
eMarketer estimated that Instagram added 26.9 million users between 2016 and 2020 — almost double the incremental users expected for Twitter, and far more than any other social platform tracked. ^[13]
As of July 2021, 51% of Instagram users were female and 48% were male. ^[13]
As of Q2 2021, 60% of LinkedIn users were between 25 and 34 years old. ^[13]
In Q1 of 2021, LinkedIn revenue is up 16% in YoY growth. ^[13]
LinkedIn made more than 8.1 billion in revenue in 2020, a 20% increase from 2019. ^[13]
It grew 44 percent yearover year in Q1 of 2019. ^[13]
82% of B2B markers report finding the greatest success on LinkedIn. ^[13]
Over 46% of all social media traffic to company websites comes from LinkedIn. ^[13]
18to34year olds use YouTube to view video content on TV, 7.9% more often than basic cable, and 14.5% more often than premium cable. ^[13]
YouTube accounts for more than 25% of total worldwide mobile traffic. ^[13]
85% of U.S. teens were active on YouTube in 2019. ^[13]
41% of global TikTok users are between the ages of 16 and 24. ^[13]
58.8% of U.S. TikTok users are female. ^[13]
In 2020, Reddit had 52 million daily active users, up 44%. ^[13]
Most Reddit users in the U.S. are male, but 15% of U.S. adults say they use the platform. ^[13]
Only 8% of female U.S. adults say they used Reddit in 2019. ^[13]
Answering a complaint on social media can increase customer advocacy by 25%. ^[13]
79% of consumers expect brands to respond within a day of reaching out over social media, but average brand response rates across all industries is lower than 25%. ^[13]
54% of social browsers use social media to research products. ^[13]
54% of Gen Z and 49% of Millenials say social media is their preferred channel for ad influence. ^[13]
79% of people say that user generated content on social media significantly impacts their purchasing decisions. ^[13]
Brands and businesses seeking to capture the 70% of internet users who already follow influencers are starting to recognize the key to the whole thing — it’s easier to sell to an existing fandom than to build an audience from scratch. ^[14]
Revenue generated by the influencer sector is increasing exponentially YOY, and the tactic is expected to increase in valuation by about 53% from 2019 to 2024. ^[14]
63% of brands alreadywork with influencers. ^[14]
Another 44% plan to collaborate with influencers in the next 12 months. ^[14]
63% also report using those external partners to manage the partnership. ^[14]
Secondary to brand awareness are “reaching new or targeted audiences” (74%), “improving brand advocacy” (69%), and “increasing sales conversion” (46%). ^[14]
52% of socially engaged shoppers purchase via social platforms, compared to 35% of all consumers. ^[14]
Socially engaged shoppersshop at least 5% more frequently in most categories. ^[14]
Specifically, these shops are increased by 5% in Bulk Item shopping, 8% in Fill In Trip shopping, 6% in Regular Weekly Purchases, and 6% in Special Occasion shopping. ^[14]
61% of consumers aged 18 to 34 reported thatinfluencers did influence their decision. ^[14]
70% of internet users in the United States(and nearly 60% in the UK). ^[14]
Approximately 15% of those users discover new products or brands via influencer content. ^[14]
Shoppers tend to findinfluencer value in product reviews(39%), innovative uses/ideas for products (36%), and promotions (33%). ^[14]
17% of US and UK internet users reported purchasing in the past month because of aninfluencer social media post. ^[14]
70% of teenage YouTube subscribers claim to relate toYouTube creatorsmore than traditional celebrities. ^[14]
60% would reportedly follow advice on what to buy from their favorite creator over their favorite TV or movie personality. ^[14]
As of 2019, more than500,000 active influencers operate on Instagramalone, accounting for 39% of all accounts with more than 15,000 followers. ^[14]
Among this group of influencers, 81% have between 15,000 and 100,000 followers. ^[14]
Instagram is the most popular platformwith a use rate of 100% of surveyed influencers. ^[14]
Facebook takes second at 85%, and YouTube third with 67%. ^[14]
Snapchat hits 44%, and Twitter 33%, followed by blogs on various platforms. ^[14]
Approximately 90% of all influencer campaigns include anInstagram strategy. ^[14]
In 2021,TikTok threatened to overthrow Instagram, reducing Instagram’s lead over other platforms by 68%. ^[14]
More than 60% of brand collaborations with influencers in 2020 were withinfluencers who had less than 50k followers. ^[14]
Approximately40% of all brand cooperations in 2019 and 2020 were with influencersat the 10k. ^[14]
Influencers with fewer than 100,000 followers accounted for an average of 93.9% of all brand cooperations. ^[14]
When evaluating influencer candidates, the top criteria for brands was thequality of followersat 96%. ^[14]
The credibility and reputation of the influencer also scored highly at 93%. ^[14]
Concerns also surround the way in whichinfluencers share brand relationships; 71% reported that the way the relationship is disclosed is a critical part of the selection process. ^[14]
Reach and views are the mainKPIs used to assess influencer activityat 96%. ^[14]
Additional KPIs include engagement at 80%, traffic generated at 44%, and other earned media at 44%. ^[14]
40% utilized research into audience sentiment. ^[14]
The top three most effective content formats are Instagram Posts (78%), Instagram Stories(73%) in close second, and YouTube Videos (56%). ^[15]
71% Of Marketers Say The Quality Of Customers & Traffic From Influencer Marketing Is Better Than Other Sources. ^[15]
17% Of Companies Will Spend Over Half Their Marketing Budget On Influencer Marketing. ^[15]
Top five most strategically important social media channels Instagram 89% YouTube 70% Facebook 45%. ^[15]
Instagram Post 78% Instagram Story 73%. ^[15]
Blog Post 36% 61% Of Marketers Struggle. ^[15]
Influencers reach out to them 42%. ^[15]
Top five determining factors when choosing an influencer Quality of content 81% Target audience 78% Engagement rate 73% On brand messaging or aesthetic 56% Budget 50%. ^[15]
Rising influencer costs 38% Keeping up with social media trends to stay relevant 33% Building a strong creative strategy. ^[15]
33% Reducing time spent managing campaigns 30% Brand safety and brand alignment 28%. ^[15]
Top three concerns working with influencers Measuring and improving ROI 78% Finding the right influencers 67% Communication 43% Top Influencer Marketing Goal Is To Increase Brand Awareness, Followed By Reaching New Audiences. ^[15]
85% Reach new audiences 71% Generate sales / conversions 64%. ^[15]
Reach 44% Clicks 31% Marketers Measure Campaign Results In A Variety Of Ways. ^[15]
The vast majority (72%). ^[15]
Over 90% of participants were based in the United States, but a handful were from the United Kingdom, Australia, Canada, Republic of Ireland, Germany, and France. ^[15]
11% I’m a brand or advertiser. ^[15]
50% of pet owners who post about their pets on social media have reported that pets get more attention than them. ^[16]
70% of millennial consumers are influenced by the recommendations of their peers in buying decisions. ^[16]
The same survey reveals that 30% of consumers are more likely to buy a product recommended by a non. ^[16]
19% of consumer purchase decisions are influenced by Facebook posts. ^[16]
Just 3% of consumers are influenced by celebrity endorsements in their product purchase decisions. ^[16]
18% of consumers are influenced by YouTube regarding their purchases. ^[16]
The ones with the least influence are digital ads (4.5%), print ads (4.7%), and TV ads (7.4%). ^[16]
Per this survey, Twitter has less than 2% influence on consumer buying decisions and is the least influential social channel. ^[16]
While shopping at a store, 60% of consumers have been influenced by a social media post or a blog review. ^[16]
It shows that 22.8% of men are influenced by YouTube in their buying decisions. ^[16]
The same study also reveals that YouTube influences only 13.9% of women on their purchases. ^[16]
34.4% of men and 15.4% of women are influenced by blog reviews for consumer electronics purchases. ^[16]
According to this study, men are 2x more likely than women to be influenced by blog reviews while shopping in. ^[16]
A survey by Mars Petcare reveals that 30% of pet owners follow and engage with social media celebrity animals. ^[16]
The study shows that 65% of owners post about their pets on social media twice a week on average. ^[16]
For example, 56% of consumers are influenced by their friends and peers on their purchases. ^[16]
It is seen that 49% of consumers rely on product recommendations shared by influencers for their purchases. ^[16]
More than 50% of Twitter users follow musicians’ and actors’ accounts. ^[16]
People aged between 13 and 24 are 2X more likely to evaluate influencers based on follower count than older audiences. ^[16]
40% of Twitter users follow brands and 60% of them do so to know about their products. ^[16]
Almost 40% of Twitter users have purchased a product as a direct consequence of an influencer tweet. ^[16]
20% of Twitter users are likely to share a product recommendation tweeted by an influencer. ^[16]
Less than 1% of mothers are influenced by celebrity endorsements when making a purchase. ^[16]
3% of moms are brand loyal and not influenced by advertising or celebrity endorsements in their buying decisions. ^[16]
A study by Google shows that 70% of teenage YouTube audiences are influenced more by YouTubers than traditional celebrities. ^[16]
40% of millennial YouTube audiences feel that their favorite YouTubers understand them better than their friends. ^[16]
70% of YouTube audiences believe that YouTube stars are trendsetters. ^[16]
60% of audiences on YouTube are influenced by YouTube stars on their purchases than celebrities. ^[16]
81% of consumers are known to frequently buy the items they’ve seen being shared on social media. ^[16]
94% of consumers buy new food ingredients, influenced by social media recipes or photos. ^[16]
81% of consumers are influenced by product reviews in their buying behavior, per this study. ^[16]
Social media is used as a key source of research when making a purchase by 86% of women shoppers. ^[16]
For example, 76% of influencers value brands that provide them with creative freedom. ^[16]
It also shows that 67% of influencers are keen to work with brands that provide them with competitive compensation. ^[16]
47% of influencers would like to work with brands whose values are in alignment with theirs. ^[16]
Another 47% of influencers have reported that editorial guidelines shared by brands are often very limiting in this study. ^[16]
89% of micro influencers in this survey said that they post content on blogging platforms such as WordPress or Blogspot. ^[16]
80% of them said that they use Instagram to post original content. ^[16]
59% of micro influencers have reported it to be the most effective medium for engaging their audiences. ^[16]
53% of micro influencers in this survey said that they have never used any sort of paid promotion for their content. ^[16]
54% of the respondents mentioned that they use blogs for sponsored posts. ^[16]
42% of micro influencers in the survey said that they use Instagram for sponsored posts. ^[16]
Only 25% of respondents thought that brands have a realistic idea of costs. ^[16]
84% of the survey respondents said that they charge lesser than $250 for a sponsored post on Instagram. ^[16]
Also, 97% of the survey respondents said that they charge lesser than $500 for a sponsored Instagram post. ^[16]
For a sponsored blog post, 87% of the survey respondents reported charging lesser than $500. ^[16]
Also, 96% of the survey respondents reported charging lesser than $1000 for a single sponsored blog post. ^[16]
For Facebook posts, 90% of the survey respondents reported charging lesser than $250 for a sponsored post. ^[16]
Also, 96% of them said that they charge lesser than $500 for every sponsored post on Facebook. ^[16]
90% of respondents reported charging lesser than $150 for every sponsored tweet. ^[16]
Also, 96% of them reported charging lesser than $200 for a sponsored post on Twitter. ^[16]
Influencers on Instagram having lower than 1000 followers get their audiences to like their posts 8% of the time. ^[16]
Instagram influencers with 10 million+ followers get their audiences to like their posts 1.6% of the time. ^[16]
Influencers having lower than 1000 followers on Instagram, get their audiences to comment 0.5% of the time. ^[16]
Also, Instagram influencers with 10 million+ followers get their audiences to comment 0.04% of the time. ^[16]
PageFair’s Ad Blocker report shows that the use of ad blockers has increased by30% in 2016. ^[16]
The PageFair report also says that 11% of internet users worldwide have enabled ad blockers on their computers. ^[16]
And, 30% of them run more than five programs per year per brand. ^[16]
About 24% of them work with 25 30 influencers per program. ^[16]
28% of respondents ranked it at the first position. ^[16]

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Reference

digitalmarketinginstitute – https://digitalmarketinginstitute.com/blog/20-influencer-marketing-statistics-that-will-surprise-you.
bigcommerce – https://www.bigcommerce.com/blog/influencer-marketing-statistics/.
influencermarketinghub – https://influencermarketinghub.com/influencer-marketing-statistics/.
shopify – https://www.shopify.com/blog/influencer-marketing-statistics.
statista – https://www.statista.com/topics/2496/influence-marketing/.
meltwater – https://www.meltwater.com/en/blog/influencer-marketing-statistics.
sproutsocial – https://sproutsocial.com/insights/social-media-statistics/.
insiderintelligence – https://www.insiderintelligence.com/insights/influencer-marketing-report/.
oberlo – https://www.oberlo.com/blog/social-media-marketing-statistics.
startupbonsai – https://startupbonsai.com/influencer-marketing-statistics/.
theleverageway – https://www.theleverageway.com/blog/influencer-marketing-facts-statistics/.
oberlo – https://www.oberlo.com/blog/influencer-marketing-statistics.
theshelf – https://www.theshelf.com/the-blog/influencer-marketing-stats/.
hubspot – https://blog.hubspot.com/blog/tabid/6307/bid/23865/13-mind-bending-social-media-marketing-statistics.aspx.
inmar – https://www.inmar.com/blog/thought-leadership/31-influencer-marketing-stats-drive-your-2021-strategy.
mediakix – https://mediakix.com/influencer-marketing-resources/influencer-marketing-industry-statistics-survey-benchmarks/.
shanebarker – https://shanebarker.com/blog/influencer-marketing-statistics/.
getcarro – https://getcarro.com/blog/millennials-by-the-numbers-influencer-marketing-statistics/.

How Useful is Media and Influencer Targeting

One of the key advantages of media and influencer targeting is its ability to reach a highly segmented audience. With the rise of social media and digital platforms, businesses can now pinpoint and target specific demographics, interests, and behaviors with precision. This level of targeting ensures that the right message is delivered to the right people at the right time, maximizing the chances of engagement and conversion.

Moreover, media and influencer targeting allow brands to tap into the trust and authority that influencers have built with their followers. Influencers have a loyal and engaged audience that trusts their recommendations and opinions, making them a valuable asset for brands looking to connect with consumers on a more personal level. By partnering with influencers who align with their values and target audience, businesses can leverage their credibility to drive awareness, engagement, and ultimately, sales.

In addition, media and influencer targeting offer a level of authenticity that is often lacking in traditional forms of advertising. Consumers are becoming increasingly adept at recognizing and filtering out overtly promotional content, which is why influencer marketing has emerged as a more genuine and relatable way for brands to connect with their target audience. By collaborating with influencers who genuinely believe in and use their products or services, businesses can create authentic and engaging content that resonates with consumers on a deeper level.

Furthermore, media and influencer targeting provide valuable insights and feedback that businesses can use to refine their marketing strategies. Through the use of analytics and tracking tools, brands can measure the impact and effectiveness of their campaigns in real-time, allowing them to adjust their approach based on performance data. This level of agility and responsiveness is crucial in the fast-paced and ever-evolving digital landscape, where trends and consumer preferences can change in an instant.

While media and influencer targeting offer numerous benefits, it is important for businesses to approach these strategies with caution and consideration. In an age where consumer trust and authenticity are paramount, brands must ensure that their partnerships with influencers are genuine and transparent. Any hint of inauthenticity or insincerity can quickly turn off consumers and damage a brand’s reputation irreparably.

In conclusion, media and influencer targeting have become indispensable tools for businesses looking to connect with their target audience in a meaningful and effective way. By leveraging the power of social media, influencers, and digital platforms, brands can reach audiences with precision, authenticity, and engagement that traditional forms of advertising can no longer provide. As technology continues to advance and consumer behavior evolves, media and influencer targeting will undoubtedly play an even greater role in shaping the future of marketing and communication.

In Conclusion

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Media and Influencer Targeting Statistics 2024 – Everything You Need to Know