Media Monitoring Statistics 2024 – Everything You Need to Know

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Are you looking to add Media Monitoring to your arsenal of tools? Maybe for your business or personal use only, whatever it is – it’s always a good idea to know more about the most important Media Monitoring statistics of 2024.

My team and I scanned the entire web and collected all the most useful Media Monitoring stats on this page. You don’t need to check any other resource on the web for any Media Monitoring statistics. All are here only 🙂

How much of an impact will Media Monitoring have on your day-to-day? or the day-to-day of your business? Should you invest in Media Monitoring? We will answer all your Media Monitoring related questions here.

Please read the page carefully and don’t miss any word. 🙂

Best Media Monitoring Statistics

☰ Use “CTRL+F” to quickly find statistics. There are total 120 Media Monitoring Statistics on this page 🙂

Media Monitoring Usage Statistics

  • For instance, Facebook has announced that in March 2020, the company observed a 50% hike in the usage of their messaging services. [0]
  • Alarm NameAlarm IDAlarm SeverityCaueExample Log MeageActionCPU UTILIZATION131099MINORCPU uage reached 90% or greater of it capacity. [1]
  • Log MessageActionsMEMORY UTILIZATION131100MAJORMemory usage reached 90% or greater of its capacity. [1]
  • score X is under threshold apSysMgmtGroupTrapNAT TABLE UTILIZATION131102MINORNAT table usage reached 90% or greater of its capacity. [1]
  • X%apSysMgmtGroupTrapARP TABLE UTILIZATION131103MINORARP table usage reached 90% or greater of its capacity. [1]
  • Log MessageActionsARP TABLE UTILIZATION131103MINORARP table usage reached 90% or greater of its capacity. [1]

Media Monitoring Market Statistics

  • Based on our analysis, the global market exhibited a significant growth of 10.6% in 2020 as compared to yearonyear growth during 2017. [2]
  • The market is projected to grow from USD 3.04 billion in 2021 to USD 7.25 billion in 2028 at a CAGR of 13.2% in the 2021. [2]
  • According to Fortune Business Insights, the global market size is expected to reach USD 7.25 billion by 2028. [2]
  • The market is expected to grow at a CAGR of 13.2% in the forecast period. [2]
  • 63% of social media marketers believe listening will become more important over the upcoming year. [3]
  • 73% of marketers believe that their efforts through social media marketing have been “somewhat effective” or “very effective” for their business. [3]
  • 71% of social media marketers say that they are able to provide consumer insights from social media channels to other departments. [3]
  • Despite gloom and doom, Facebook remainsthe most used platform by marketersworldwide (93%). [4]
  • Based on projections,over 50% of marketersgot on board with LinkedIn in 2021 16.2% of LinkedIn usersuse. [4]
  • “#DigitalMarketing” (47%) is the most popular marketing hashtag among #ContentMarketing Tweets, followed by “#SEO” (40%) and “#marketing” (37%). [4]
  • In Q1 2021, marketersspent 60% moreon Facebook and Instagram ads versus Q1 2020. [4]
  • Retargeting ads are the most used among marketers, with77% of B2B and B2C. [4]
  • In fact, as early as 2015, 46% of senior level marketers felt an increased need for data and analytics expertise, and for good reason. [5]
  • The global media monitoring tools market size is projected to reach USD 7.25 billion by 2028, exhibiting a CAGR of 13.2% during the forecast period. [0]
  • Our current findings suggest that the market experienced significant growth of 10.6% in 2020, and will register a market value of USD 3.04 billion in 2021. [0]
  • With 13% CAGR, Network Security Market Size Worth USD 53.11 Billion in 2029 Pune, India, April 28, 2024 The global network security market size was valued at USD 20.30 billion in 2021 and reached. [0]
  • Britvic launched Fruit Shoot in the crowded U.S. beverage market and experienced at 200% customer increase thanks to their social analytics informed campaign, and the savvy Zocalo Group agency that used NetBase to create it!. [6]
  • Over half of marketers claim written content is their most important form of social content. [7]
  • 100%MAJOR failure rate > or =. [1]
  • Out of bandwidthapSyslogMessageGeneratedapSysMgmtMediaBandwidthTrapMBCD ALARM OUT OF PORTS262150CRITICAL failure rate = 100%MAJOR failure rate >. [1]
  • MAJOR failure rate > or = 50%. [1]

Media Monitoring Latest Statistics

  • For instance, according to Internet World Stats, the number of Facebook users is likely to reach around 2.22 billion globally in 2020. [2]
  • For example, Facebook, Inc. reported in March 2020 that messaging in its platforms has increased by over 50%. [2]
  • Furthermore, according to Twitter, every 45 milliseconds coronavirus tweets are shared and #coronavirus has become one of the trending hashtags of 2020. [2]
  • According to Ipsos, the impact of the COVID 19 pandemic is becoming a popular topic with over 24 million posts in the month of January and February. [2]
  • According to a survey conducted by IT web in 2018, social media data breaches accounted for approximately 58% of global data breaches. [2]
  • Only 51% of brands utilized social monitoring/listening in any capacity. [3]
  • 54% of social browsers use social media to research products. [3]
  • Over 1 million people view tweets about customer service, and 80% of those tweets are negative. [3]
  • Answering a complaint on social media can increase customer advocacy by 25%. [3]
  • 96% of unhappy customers won’t tell you directly but will tell 15 friends about their disappointment with you. [3]
  • 79% of consumers expect brands to respond within a day of reaching out over social media, but average brand response rates across all industries are lower than 25%. [3]
  • 59% of consumers message brands on social media when they have a great experience. [3]
  • 91% of unhappy consumers will never return. [3]
  • Customers who feel engaged by companies on social media will spend up to 40% more with them than other customers. [3]
  • The top four reasons consumers will unfollow a brand on social media are poor quality of product or support (49%), poor customer service (49%), irrelevant content (45%), and too many ads (45%). [3]
  • Social monitoring helps brands increase their activity rate by about 25% and decrease reaction time on social channels by 50 minutes. [3]
  • TikTok is the fastest growing social network with a staggering105% user growth ratein the US over the past two years. [4]
  • Instagram sits in second place (78%). [4]
  • Facebook is responsible fora quarter of(25%) versus Google (28.9%), Amazon (10.3%) and others (35.6%). [4]
  • Instagram dominates social streaming services in terms of engagement . [4]
  • Engagement rates on Instagram are approximately more thansix times higherthan those on Facebook (0.83% to 0.13%). [4]
  • Instagram Stories (83%) and grid posts (93%). [4]
  • Uses of the “#ad” tag on Instagramdecreased 17% over the past yearamong influencers. [4]
  • 44% of usersshop for products on Instagram weekly . [4]
  • Linkedin ad revenue recently exceeded$1 billion in 2021, growing by 37% while organic session engagement grew by a record 22%. [4]
  • the platform daily (versus 48.5% that log in monthly). [4]
  • LinkedIn has one of the highestearning and most educated bases on social media —51% college educatedwith half of users earning more than $75,000 annually. [4]
  • earn53% more engagementand twice the CTR of employee. [4]
  • 52% of Twitter usersuse the platform daily (versus 84% that use it weekly). [4]
  • Twitter’s US advertising revenue totaled $647 million in Q3 2021, anincrease of 51% YoY(and up 98% from the previous quarter). [4]
  • Shoppers on Pinterest have85% larger shopping cartsthan buyers on other platforms. [4]
  • According to the platform themselves,7 in 10 Pinnerssay that Pinterest is their go to place to find products or services they can trust. [4]
  • are40% more likelyto say they love shopping. [4]
  • 62% of TikTok userssay that platform specific branded content is the best way to connect to customers. [4]
  • 39% of Gen Z consumerssay that their purchasing decisions are influenced directly by what they see on TikTok. [4]
  • TikTok sawthe largest increasein planned new platform investment for brands in 2024 (84%) versus YouTube (66%) and Instagram (64%). [4]
  • Influencers withless than 5k followerssee the highest engagement rates on TikTok (17.9%) vs macro influencers with up to 1 million followers (13.48%). [4]
  • Social media recently overtook paid search as an advertising channel,growing 25% YoYand exceeding $137 billion. [4]
  • Social media usersoverwhelmingly trust other usersas their “preferred” form of influencer, most likely to buy from them based on a product recommendation (37%) versus celebrities (7%). [4]
  • Privacy and data protection are “extremely impactful” and important to52% of social media users. [4]
  • Some 55% of parents say they limit the amount of time or times of day their teen can be online. [8]
  • 61% of parents say they have ever checked which websites their teen visits. [8]
  • 60% have ever checked their teen’s social media profiles. [8]
  • 56% have ever friended or followed their teen on Facebook, Twitter or some other social media platform. [8]
  • 48% have ever looked through their teen’s phone call records or text messages. [8]
  • In addition, nearly half (48%). [8]
  • For instance, the new survey results show 39% of parents report using parental controls for blocking, filtering or monitoring their teen’s online activities. [8]
  • 16% use parental controls to restrict their teen’s use of his or her cellphone. [8]
  • 16% use monitoring tools on their teen’s cellphone to track their location. [8]
  • Specifically 94% of parents say they have ever talked with their teen about what is appropriate for them to share online,with 40% doing so frequently. [8]
  • 95% have ever talked with their teen about appropriate content for them to view online, with 39% doing so frequently. [8]
  • 95% have ever talked with their teen about appropriate media to consume , with 36% doing so frequently. [8]
  • 92% of parents have ever spoken with their teen about their online behavior towards others, with 36% doing so frequently. [8]
  • Unfortunately, in 2015 only 17% of companies had integrated customer data across their entire organization, making it difficult to take full advantage of any social media monitoring. [5]
  • A sample output is provided below for a voice call using G.711ulaw, VAD on, and at 5 percent packet loss rate. [9]
  • Media Monitoring Tools Market to Register 13.2% CAGR till 2028; Rapidly Increasing Usage of Social Media to Stoke Market Growth. [0]
  • According to the data published by the Internet World Stats, the rate of internet penetration rate as of the first quarter of 2021 is registered at 64.7%. [0]
  • Market Registered 10.6% Growth in 2020 Backed by High Traffic on Social Media Social Media had been flooded with users during the lockdowns enforced by governments worldwide for restraining the spread of the COVID. [0]
  • According to the data presented by Data Reportal in 2020, the total number of internet users worldwide has reached 4.57 billion, with over 50% of the population using social media websites and applications. [0]
  • The region comprises more than 50% of the active users’ base on social media, which is a great opportunity for brands to directly interact with their potential customers. [0]
  • With 12.1% CAGR, Talent Management Software Market Size Worth USD 17.66 Billion in 2029 Pune, India, April 28, 2024. [0]
  • What is more, you can sort the mentions in the Brand24 dashboard according to their importance. [10]
  • Moreover, Brand24 offers robust sentiment analysis social media metrics, such as estimated social media reach or total number of likes, comments, and shares non social media reach customisable reports. [10]
  • Moreover, Brand 24 will calculate AVE which will give you an estimated value of your earned media. [10]
  • Thirty percent of our survey respondents reported spending more than $25,000, with a third of that number spending more than $100,000 on social media analytics tools. [6]
  • Taco Bell released an app that resulted in 7 million downloads and a 20% increase in purchases by these same users. [6]
  • For example, in 2019, it is estimated that there will be around 2.77 billion social media users around the globe, and some estimates already have in the 3 billion range. [6]
  • And 82% of them expect an immediate response from your customer care representatives when there’s an issue. [6]
  • 91% of unhappy consumers will never return, and you’ll have no idea why without social listening. [6]
  • It’s important to note 96% of unhappy customers won’t tell you directly, but will tell 15 friends about their disappointment with you. [6]
  • And, we’ve found that people who share negative mentions of a brand are much less likely to follow a brand than those who share positive mentions (7% vs 14%, respectively). [6]
  • Although you’ll see them more often, as positive tweets contain a brand’s handle much more often than negative tweets (40% more actually). [6]
  • In fact, for almost all of the verticals, more positive soundbites contain the handle (average 31%) than negative soundbites (average 22%). [6]
  • The day ahead forecast and 95% prediction interval were based on an autoregressive integrated moving average model using the “forecast” package in R version 3.1.0. [11]
  • The 30 day forecasts and 95% prediction intervals were based on an autoregressive integrated moving average model using the “forecast” package in R version 3.1.0. [11]
  • Predicted shocks for World Suicide… Figure 4. [11]
  • Predicted shocks for World Suicide Prevention Day and National Depression Screening Day in… Figure 4. [11]
  • Employment of public relations specialists is projected to grow 11 percent from 2020 to 2030, faster than the average for all occupations. [12]
  • Mention analyzed over 1 billion social mentions from the past two years, and in their analysis they found that 91 percent of mentions come from people with fewer than 500 followers. [7]
  • And these are potential brand advocates—only 6 percent of the mentions in this study were deemed overtly negative. [7]
  • Visual content came in second. [7]
  • According to Lithium, 53 percent of users who tweet at a brand expect a response within the hour. [7]
  • The percentage increases to 72 percent for those with a complaint. [7]
  • According to Social Bakers, 87 percent of a Facebook page’s interactions happen on photo posts. [7]
  • No other content type receives more than 4 percent of interactions. [7]
  • Certainly, Facebook pages are already embracing photos as posts 75 percent of page updates are photos. [7]
  • Percentage of adolescents reporting drug use decreased significantly in 2021 as the COVID 19 pandemic enduredView InfographicMonitoring the. [13]
  • If the total number of active sessions on the system is within 98 100% of the system’s licensed capacity, an alarm and trap will be generated. [1]
  • This alarm will be cleared after the total number of active sessions has gone to or below 90% of capacity, but no sooner than 15 seconds after the original alarm was triggered. [1]
  • APPROACHING SESSION CAPACITY327684MAJORTotal number of active sessions on the system is within 98 to 100% of the system’s licensed capacity. [1]
  • ARP table X% over threshold X%apSysMgmtGroupTrapREDUNDANT SWITCHTO ACTIVE131104CRITICALA state transition occurred from Standby/BecomingStandby to BecomingActive. [1]
  • 50%The realm is out of bandwidth. [1]
  • 50%The realm is out of steering ports. [1]

I know you want to use Media Monitoring Software, thus we made this list of best Media Monitoring Software. We also wrote about how to learn Media Monitoring Software and how to install Media Monitoring Software. Recently we wrote how to uninstall Media Monitoring Software for newbie users. Don’t forgot to check latest Media Monitoring statistics of 2024.

Reference

  1. globenewswire – https://www.globenewswire.com/news-release/2021/04/21/2213842/0/en/Media-Monitoring-Tools-Market-to-Register-13-2-CAGR-till-2028-Rapidly-Increasing-Usage-of-Social-Media-to-Stoke-Market-Growth-Fortune-Business-Insights.html.
  2. oracle – https://docs.oracle.com/cd/E95618_01/html/sbc_scz810_mtg/GUID-6FA2AFF3-4B0B-4525-82A5-B0B43C63ADC9.htm.
  3. fortunebusinessinsights – https://www.fortunebusinessinsights.com/media-monitoring-tools-market-104157.
  4. everyonesocial – https://everyonesocial.com/blog/social-listening-statistics/.
  5. sproutsocial – https://sproutsocial.com/insights/social-media-statistics/.
  6. salesforce – https://www.salesforce.com/products/marketing-cloud/best-practices/social-media-monitoring/.
  7. netbasequid – https://netbasequid.com/blog/surprising-social-listening-stats/.
  8. buffer – https://buffer.com/resources/social-media-stats-you-need-to-know/.
  9. pewresearch – https://www.pewresearch.org/internet/2016/01/07/parents-teens-and-digital-monitoring/.
  10. cisco – https://www.cisco.com/c/en/us/td/docs/ios-xml/ios/voice/cube/configuration/cube-book/voi-cube-voice-quality-monitoring.html.
  11. brand24 – https://brand24.com/blog/what-is-media-monitoring-and-analysis/.
  12. nih – https://pubmed.ncbi.nlm.nih.gov/27707822/.
  13. bls – https://www.bls.gov/ooh/media-and-communication/public-relations-specialists.htm.
  14. nih – https://nida.nih.gov/drug-topics/trends-statistics/monitoring-future.

How Useful is Media Monitoring

Media monitoring involves tracking and analyzing various media outlets for mentions of a specific topic, brand, or individual. This can include traditional forms of media such as newspapers, television, and radio, as well as online sources like blogs, social media, and forums. By closely monitoring these channels, individuals and businesses can gain valuable insights into how they are perceived by the public, track trends in public opinion, and identify potential reputational risks.

One of the most obvious benefits of media monitoring is its ability to keep individuals and organizations informed about what is being said about them in real-time. By closely following media coverage, businesses can quickly respond to any negative publicity, correct misinformation, or engage with customers who may have concerns or feedback. This can help to protect and enhance reputation, build trust with consumers, and ultimately drive positive outcomes.

Media monitoring also plays a critical role in crisis management. In today’s fast-paced, digital world, news spreads quickly and has the potential to significantly impact an organization’s brand and bottom line. By closely monitoring media channels, businesses can quickly identify emerging issues, assess potential risks, and implement proactive strategies to manage and mitigate any negative consequences. This can help to minimize damage to reputation, maintain stakeholder confidence, and protect long-term growth.

Furthermore, media monitoring can provide valuable competitive intelligence. By tracking what is being said about their competitors, organizations can gain insights into market trends, consumer sentiment, and emerging challenges. This can help businesses to stay ahead of the curve, identify opportunities for growth, and make informed decisions about their products, services, and marketing strategies.

Beyond its benefits for businesses, media monitoring also has broader societal implications. In today’s era of fake news and misinformation, media monitoring can help to combat the spread of false information and hold media outlets accountable for their reporting. By closely monitoring and fact-checking news stories and social media posts, individuals can help to ensure that accurate information is being shared with the public and prevent the spread of rumors and hoaxes.

In conclusion, media monitoring is a valuable tool for individuals, businesses, and organizations looking to stay informed, manage their reputation, and make informed decisions based on real-time data. By closely tracking media coverage, organizations can proactively respond to emerging issues, mitigate reputational risks, and identify opportunities for growth. In today’s fast-moving, digital world, media monitoring has never been more important for staying ahead of the curve and making informed decisions.

In Conclusion

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We tried our best to provide all the Media Monitoring statistics on this page. Please comment below and share your opinion if we missed any Media Monitoring statistics.

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