Mobile App Optimization Statistics 2024 - Everything You Need to Know

Are you looking to add Mobile App Optimization to your arsenal of tools? Maybe for your business or personal use only, whatever it is – it’s always a good idea to know more about the most important Mobile App Optimization statistics of 2024.

My team and I scanned the entire web and collected all the most useful Mobile App Optimization stats on this page. You don’t need to check any other resource on the web for any Mobile App Optimization statistics. All are here only 🙂

How much of an impact will Mobile App Optimization have on your day-to-day? or the day-to-day of your business? Should you invest in Mobile App Optimization? We will answer all your Mobile App Optimization related questions here.

Please read the page carefully and don’t miss any word. 🙂

On this page, you’ll learn about the following:

Best Mobile App Optimization Statistics

Best Mobile App Optimization Statistics

☰ Use “CTRL+F” to quickly find statistics. There are total 255 Mobile App Optimization Statistics on this page 🙂

Mobile App Optimization Usage Statistics

Mobile phone data usage ispredicted to grow 46% by 2024. ^[0]
Mobile phone data usage is predicted to grow with up to 700% between 2016 and 2020. ^[0]
70% of B2B buyersreport that they have increased their mobile usage over the past few years. ^[0]
usage is mobile, as is 71% of China’s and 67% of Spain’s. ^[1]
With app usage taking up 90% of all mobile uptime – more than the entire browser based internet as a whole – it’s. ^[1]
When it comes to media usage, users spend on average69% of their media timeon smartphones. ^[2]

Mobile App Optimization Market Statistics

According to the AppTweak data for the entire 2020, the average Page View to Install conversion rate for the US App Store was 33.7% and 26.4% for the Google Play market. ^[3]
73% of marketersbelieve social media is a boost to their campaigns. ^[0]
Only 17% of marketers use landing page A/B tests to improve conversion rates. ^[4]
64% of SEO marketers call mobile optimization an effective investment. ^[4]
no “one size fits all” approach to app store marketing, and we’ve seen instances in which using the same creatives on both platforms led to a 20% 30% decrease in installs on iOS.Different app store layouts. ^[5]
no “one size fits all” approach to app store marketing, and we’ve seen instances in which using the same creatives on both platforms led to a 20% 30% decrease in installs on iOS. ^[5]
In a survey of roughly 2,000 American shoppers, 38% reported buying a product they had first seen or read about in a marketing email on their mobile phone. ^[6]
This result is also 14% up from the previous annual survey, showing that marketers are placing an increasing priority on mobile optimization across many industries. ^[6]
70% The percentage of digital marketers who use SEMrush as a tool for link building. ^[7]
Using video content for marketing campaigns can grow revenue 49% faster than non. ^[8]
It is clear why this is the case when you look at the data that shows marketing with video can grow revenue up to 50% faster than other means. ^[8]

Mobile App Optimization Latest Statistics

Interestingly, this trend is set to continue, with the Ericsson Mobility Report smartphone analytics predicting a 25% increase in mobile traffic by 2025. ^[9]
Percentage of consumers using mobile devices Q3. ^[9]
Notably, more 25% of today’s global smartphone users are in China, with the Asian Pacific making up 55% of global smartphone users. ^[9]
In January 2021, Datareportal recorded 5.22 billion unique mobile users, making up 66.6% of the global population. ^[9]
In fact, the number of social media users has increased by more than 13 percent over the past 12 months. ^[9]
The top categories for mobile access are coupons/incentives, dating, social media, and weather all with above 80% mobile. ^[9]
Ericson Mobility Report 2020 found video currently accounts for 63% of mobile traffic. ^[9]
App Store Page View to Install Conversion rate – 33.7%. ^[3]
Google Play Page View to Install Conversion rate – 26.4%. ^[3]
App Store Impression to Install Conversion rate – 3.6%. ^[3]
Page Scroll Depth – 10% for 90% of iOS app users. ^[3]
Page Scroll Depth – 10% for 80% of Android app users. ^[3]
Among the categories, the highest rate is for Travel category where 41.4% of people who saw ads for travel apps actually visited their respective pages on the app store. ^[3]
The lowest Impression to Page View rate among categories provided by AppTweak is Weather – only 6.1%. ^[3]
The Business category brings up the highest conversion rate – 5.9%. ^[3]
Perhaps even more telling difference comes from the Travel category that was directly hit by COVID 19 last year when traveling was essentially shut down completely and hence the conversion rate was only 2.9%. ^[3]
This time the Travel category conversion rate is actually the highest among other categories in the data set – 55%. ^[3]
On the other end of the conversion rate spectrum was News category, it seems like people were avoiding checking new News apps and stuck to apps they were using before, hence the lowest value for the conversion rate – 4.2%. ^[3]
Looking at several categories analyzed by AppTweak, we see that apps from the Business category had the highest Page View to Install conversion rate – 32.7% and Food & Drink had the lowest rate – just 13.1%, that is to say – every man to his own taste. ^[3]
Page View / Install conversion rate hovers around 10 12%, with Board and Casino games being outliers – 18.6% and 7.6% respectively. ^[3]
2020 AppTweak ASO company data for this rate across all categories of the US App Store was 3.6% on average. ^[3]
The Finance app category has the highest Impression to Install conversion rate – 5.3%, while Education is on the other extreme with only 0.6%. ^[3]
In 2019 Apple released iPhone 11 which featured sophisticated Night Mode to take high quality pictures in low light conditions, most likely that was the reason people we were more kin to try various apps from this category. ^[3]
But if you look at the SplitMetrics’ App Page Scroll Depth benchmark, you see that 90% of the App Store and 80% of the Google Play store visitors view, and most likely read, only 10% of the page’s content. ^[3]
Only around 20% of Android and about 15% of iOS app. ^[3]
70% of web trafficcomes from mobile phones. ^[0]
80% of the topranked websitesare mobile. ^[0]
61% of users will never return to a websitethat isnotmobile. ^[0]
80% of smartphone userswill buy from companies with mobile sites and apps that are easy to navigate. ^[0]
70% of the searches made on mobile phoneslead to online action. ^[0]
77% of adultsin America own a smartphone. ^[0]
Users spend90% of their media timeon mobile devices. ^[0]
57% of the online trafficin the US comes from phones and tablets. ^[0]
In 2018,63% of all retail website visitscame from smartphones. ^[0]
80% of the topranked websites are mobile. ^[0]
Over80% of internet usersare surfing the web on mobile phones. ^[0]
83% of usersexpect a flawless experience on all devices. ^[0]
57% of userswould not rely on a business with a badly designed website. ^[0]
The conversion gap between mobile and desktop is 270%because mobile websites are just not up to par. ^[0]
Mobile optimized websites get15% more unique clicks. ^[0]
40% of userswill go to competitors’ websites if they have a bad web experience. ^[0]
A good referral is likely to increase the chance for a new deal by as much as 65%. ^[0]
51% of smartphone usersfind new brands and products via their devices. ^[0]
71% of peopleexpect the mobile version of a website to load faster or at least just as fast as the desktop version. ^[0]
Mobile phones generate45% of all online shopping ordersplaced. ^[0]
Those who prefer online shopping would be happier and more likely to buy if their location brings them some sort of advantage – 7. ^[0]
The number of emails opened on mobile has grown by 180% in the last three years. ^[0]
99% of userscheck their emails daily. ^[0]
35% of business professionalscheck their emails on their mobile devices. ^[0]
Personalized emails have a50% higheropen rate. ^[0]
In 2019,51.7% of usersaccessed social media only on mobiles. ^[0]
54% of peopleresearch products on social media. ^[0]
Email collection forms were the most successful at converting viewers, with a 15% conversion rate in 2020. ^[4]
Events placed at the beginning of videos perform the best, with a conversion rate of 12.7%. ^[4]
3.5% of ecommerce website visits via mobile are converted into purchases, compared to 3.9% on desktop. ^[4]
Email visitors are the most likely to convert on forms — and people coming from search advertisements are the least likely. ^[4]
The highest bounce rates are on social (45%) followed by direct (44%). ^[4]
Almost 25% of companies invest in mobile optimization as a top SEO tactic. ^[4]
Did you know that sending mobile app push notifications can boost app engagement upto 88% whereas 65% of users return to an app within 30 days when push is enabled. ^[10]
Medical, Health & Fitness11.9%14.2% Retail & Commerce9.2%8.3%. ^[10]
Social Media & Messaging17.9%12.5% Travel & Transportation27.1%10.4%. ^[10]
In 2021, mobile ecommerce sales were expected to account for 6% of all US retail sales. ^[11]
But by 2025, Statista forecasts that m commerce sales will make up over 10% of all US retail sales, which would be a growth of 7 percent points since 2018. ^[11]
According to Retail TouchPoints, the average desktop device has a conversion rate of 3.9%, which is more than double the 1.8% average rate for smartphones. ^[11]
However, the reason for this is likely the difference in screen size rather than mobility, considering tablets held a conversion rate of 3.8%, while other devices with smaller screens had a rate of only 0.1%. ^[11]
Statista found that, in 2019, smartphones accounted for 64% of global retail website visits but only generated 46% of ecommerce revenue, which was the same as desktop devices. ^[11]
As of 2020, eMarketer estimates that US adults will spend, on average, more than 4 hours on mobile internet, and 88% of that time will be within apps rather than mobile browsers. ^[11]
Not to mention about 70% of sales are made via mobile branded apps. ^[11]
As of 2021, smartphone ownership in the US is least common among adults 65 years and older (only 61%). ^[11]
Considering 91% of social media users engage with social channels through their mobile devices and 80% of total time spent on social media occurs through mobile platforms, it’s no surprise that social commerce is on the rise. ^[11]
According to Insider Intelligence, in 2019, global consumer retail spend via chatbots was valued at $2.8 billion, but by 2024, that number is expected to reach $142 billion. ^[11]
Get help designing a gallery on Google PlayAn app video can increase install rates by more than 25%Adding a video increases Exploring behavior and reduces Decisive behavior. ^[5]
Visitors who watch the video are 3x more likely to install. ^[5]
Because 98% of App Store users watch videos on mute. ^[5]
Every 5 seconds, 10% of your video watchers will drop. ^[5]
US Users often have higher explore rates than other regions and are almost 2x more likely to explore than UK users. ^[5]
In more than 50% of tests, the winner in the UK was different than the winner in the US.Brazil iPhone owners often prefer English over local Portuguese. ^[5]
Well crafted tests can increase conversions by 80%.Japan. ^[5]
They are accustomed to heavy text images and reading descriptions (200% increase from US benchmark). ^[5]
An app video can increase install rates by more than 25%. ^[5]
In more than 50% of tests, the winner in the UK was different than the winner in the US. ^[5]
Well crafted tests can increase conversions by 80%. ^[5]
They are accustomed to heavy text images and reading descriptions (200% increase from US benchmark). ^[5]
own smartphones and 50% own tablets. ^[1]
These mobile devices are responsible for 71% of the country’s digital traffic. ^[1]
mobile time is spent in apps, and only 10% browsing the rest of the internet. ^[1]
For these reasons , 40.4% of all users buy more of a brand’s. ^[1]
goods after downloading its e commerce app. 45.9% also end up visiting their physical store more often. ^[1]
Compare this to mobile websites, which barely retain 40% of all visitors past the first few seconds, and it. ^[1]
As of today, mcommerce traffic drives over 50% of e commerce in developed countries. ^[1]
Our study revealed that 26% of users are retained on Day 1, and this drops to 11 12% by Day 7. ^[12]
The average retention rate at Day 30 is 6%. ^[12]
As predicted , mobile traffic became just as prevalent as desktop traffic. ^[13]
Statistics show that 40% of users will go to the competitor after a bad mobile experience, yet an alarming 84% have experienced difficulty completing a mobile transaction. ^[13]
77% of American’s own a smartphone. ^[13]
eCommerce dollars now comprise 10% of ALL retail revenue. ^[13]
80% of shoppers used a mobile phone inside of a physical store to either look up product reviews, compare prices or find alternative store locations. ^[13]
An estimated 10 billion mobile connected devices are currently in use. ^[13]
A whopping 70% of mobile users utilize search to find new apps. ^[14]
Furthermore, 65% of all downloads occur directly after a search. ^[14]
In fact, around 50% of people base their download decision on a first impression. ^[14]
In addition, 80% of mobile users read at least one review before downloading an app. ^[14]
Mobile app downloads have grown 23.3% since the pandemic, specifically in the workfrom home, food delivery, and fitness segments. ^[15]
By 2021, it’s expected that mobile app downloads will reach 258 billion — a 45% increase since 2017. ^[15]
70% of the time spent on digital media is completed in an app, accounting for 89% of total mobile minutes. ^[15]
However, 7 out of 10 baby boomers in the US now own a smartphone and spend 65% of their mobile time in an app. ^[15]
If you’re unable to provide a positive mobile experience, only 9% of users will continue using your app. ^[15]
To take it even further, 66% of those consumers will perform an action that negatively impacts your brand if they have a negative experience. ^[15]
Such as 40% are less likely to ever return to your app 28% are less likely to purchase from your brand 29% will search for a competitor Additionally, providing a poor user experience could lead to the user leaving a negative review for your app in the store. ^[15]
In fact, 60% of users say they make faster purchase decisions on their mobile device, but 70% will abandon an app if it takes too long to load. ^[15]
In fact, 48% of users feel frustrated during a poor app experience and make snap judgments on the brand’s overall credibility. ^[15]
Sensor Tower data reveals time spent in rival apps such as Snapchat grew up to 23 percent during Facebook platforms outage. ^[16]
Moving on to how people are browsing online, Google drives 92.6% of mobile search traffic, followed by Baidu at 3.9%, Bing at 1.6% and Yahoo at 1.2%. ^[2]
When it comes to advertising, Google also reigns supreme and drives about 95% of US smartphone paid search clicks. ^[2]
Mobile also made up around 87% of Facebook’s overall ad revenue in 2017, up from 84% percent in 2016. ^[2]
If that’s not enough to convince you that mobile is the way to go, average smartphone conversion rates are 64% higher when compared to average desktop conversion rates. ^[2]
In moments of need, people also turn to their phones and search, with 96% of people using a smartphone to get things done. ^[2]
For example, 68% of people used search to help with things they want to address at some point in the future, and those searches largely happen on mobile, with97% of peoplesearching on a mobile phone to do so. ^[2]
When it comes to commerce, 92% of those who searched on their phone made a related purchase. ^[2]
And if you also have a physical store, 70% of smartphone owners who bought something in a store first turned to their devices for information relevant to that purchase. ^[2]
As a matter of fact, 90% of smartphone owners use their phones while making purchasing decisions in brick and mortar stores. ^[2]
This all points to the fact thatyou need mobile website optimization, and what better route than usingGoogle’s Accelerated Mobile Pages, which make up 7% of traffic to US publishers?. ^[2]
Well, AMP pages are actually helping brands like the Washington Post increase returning users from mobile search by 23%. ^[2]
This is because 53% of mobile site visits are abandoned if pages take longer than 3 seconds to load. ^[2]
If you can’t get your site to load under 3 seconds, aim for 5 seconds, as sites that load in 5 seconds versus 19 have 25% higher ad viewability, 70% longer average sessions and 35% lower bounce rates. ^[2]
Delving deeper, as load time goes from 1s to 3s, the probability of a bounce increases by 32%, from 1s to 5s. ^[2]
it goes to 90%, from 1s to 6s. ^[2]
it becomes 106%, and from 1s to 10s. ^[2]
Finally, 57% of users also say they won’t recommend a business with a poorly designed mobile site — not something you want. ^[2]
For example, in the United States, in the first quarter of 2019, mobile internet traffic made up a total of 40.61% of all internet traffic. ^[6]
Mobile internet traffic as a percentage of total web traffic in February 2019, by region. ^[6]
45% of those purchases were in. ^[6]
Almost every report onemail open ratesconcludes that mobile is responsible for at least 50% of all opens. ^[6]
More than 70% of people read their email in a mobile app, with most checking their email in the morning. ^[6]
In the span of a year, email conversion rose, across the board, as much as 70% for mobile email. ^[6]
Considering the global population is at 7.9 billion, that means a smartphone penetration of over 80 percent. ^[17]
In other words, the number of smartphone users has increased by a whopping 73.9 percent in just half a decade. ^[17]
58 percent of them are also looking for other products similar to the ones they’re thinking about purchasing, and 55 percent are looking up product specifications. ^[17]
More than half of internet users use their mobile phones to purchase products online and seven in ten say they use shopping apps on their mobile devices – be it a phone or a tablet. ^[17]
Of all the internet users worldwide, females aged between 16 and 24 shop on their mobiles the most, with 63 percent of them having purchased a product online with their mobile devices in the past month. ^[17]
On the other hand, males between 25 and 34 years old carry out mobile commerce the most at 58.1 percent. ^[17]
In comparison, just 35.8 percent of male internet users between 55 and 64 have done so. ^[17]
At the start of 2015, less than one third of the global web traffic came from mobile devices. ^[17]
Fast forward to just six years later to the start of 2021 and that number has skyrocketed to 54.8 percent, marking a 75.9 percent jump. ^[17]
Smartphones currently account for 70 percent of the total digital media time in the US. ^[17]
That’s a 22.8 percent increase from the 57 percent registered in 2017. ^[17]
While the former has stayed the same at seven percent from 2017, US consumers are now spending 63 percent of their time on digital media via smartphone apps, up from 50 percent in 2017. ^[17]
Just 23 percent of US consumers’ time spent with digital media is done on the desktop, and that figure falls to seven percent for tablets. ^[17]
The largest beneficiary of the increased expenditure was ecommerce giant Amazon, whose ads business in the US increased by over 50 percent. ^[17]
According to analysts’ forecast, by 2024, the amount of money spent on digital ads will be more than two thirds that of the combined digital and traditional ads expenditure. ^[17]
According to the latest mobile statistics, the global retail conversion rate for mobile phones is 1.82 percent. ^[17]
It’s significantly higher for tablets, at 3.49 percent, but still shy of desktops’ conversion rate of 3.90 percent. ^[17]
A similar distribution is seen among consumers in the US, with conversion rates for mobile phones and tablets at 1.53 percent and 3.36 percent respectively, while that of desktops stands at 4.14 percent. ^[17]
As many as 60 percent of smartphone users claim to have tried voice search at least once in the past 12 months. ^[17]
Though it’s more popular among the younger crowd, with over half of all teenagers using voice search every day, you may be surprised to know that around nine percent of those aged between 55 and 64 also do so. ^[17]
69 percent of internet users prefer to look for reviews on their phones than approach an in. ^[17]
69.4 percent of internet users use shopping apps on their mobile devices. ^[17]
Mobile web traffic accounts for 54.8 percent of global web traffic. ^[17]
70 percent of the total digital media time in the US is spent on smartphones. ^[17]
The global retail conversion rate on mobile phones is 1.82 percent, compared to 3.9 percent for desktops. ^[17]
53% 32% 26.9% 91.75% 2.75% 90.63% 50.3% 45.25%. ^[7]
Nearly 1 in 3 of smartphone users are more likely to purchase from companies whose mobile sites or apps customize information to their location. ^[7]
Nearly 2 in 3 76% JOIN US FOR C3 in NYC on MAY 11Attend. ^[7]
This week only score 50% off inperson or free virtual tickets with promo code SEJ. ^[7]
About 45% The percentage of shoppers who say they used online video while actually shopping in a store. ^[7]
More than 55% 90% 91% The percentage of consumers who read online reviews for local businesses. ^[7]
82% 13 minutes and 45 seconds. ^[7]
internet users worldwide operate mobile and tablet devices, while 52.94% 47.06%. ^[7]
18% 21% 8% 9 days longer 75% 1. ^[7]
Over 63% 66.31% $77.80 The percentage of searches that Google has never seen before – out of the billions of queries it gets every day. ^[7]
1.8% 0.16% 0.55% 11.8% of all searches are distributed across the top 1MM queries, with the top 10MM queries accounting for about ~25% 45%. ^[7]
90% 25% 40.9% in a paid click, and 2% 57.1% 62.2% in a paid click, and 2.8% 35% 15% 5% 15% 27%. ^[7]
By 2024, mobile advertising will account for over 50 percent of ad spending and overtake desktop advertising. ^[8]
59% of mobile users report being as comfortable with mobile advertising as they are with other outlets such as TV. ^[8]
During the COVID 19 pandemic, Google ad conversions have fallen as much as 30% in the evening hours during times of increased coronavirus search activity. ^[8]
Marketers and advertisers put 51% of their budget into mobile ads. ^[8]
87% of Facebook’s advertising revenue, $9.16 billion, comes from mobile. ^[8]
Mobile devices account for 53% of all paid. ^[8]
As of January 2021, 5.22 billion people (66.6% of the global population). ^[8]
40% of American adults report giving their child a cell phone by the age of 10. ^[8]
Mobile data traffic is expected to increase 25% from current levels by 2025. ^[8]
94% of participants in a Facebook study held their smartphones while watching television. ^[8]
80% of B2B buyers are using a mobile device to make purchases. ^[8]
75% of Americas admit to bringing their mobile phone into the bathroom. ^[8]
The amount of mobile data traffic is expected to grow by 700% between 2016 and 2021. ^[8]
21% of millennials report accessing mobile apps at least 50 times per day. ^[8]
93% of consumers use internet resources to find local businesses. ^[8]
In fact, 90% of smartphone users report that they have not selected a particular brand whenever they perform a search for a new product or service. ^[8]
60% of Google searches are performed from mobile devices, nearly double the volume from five years ago. ^[8]
This is clear when looking at the data which shows that 60% of Google searches are now performed from a mobile device. ^[8]
27% of global mobile device owners report using voice search. ^[8]
The likelihood of a local search resulting in an in store visit increases by 35% when performed from a mobile device. ^[8]
Google accounts for 96% of all mobile search traffic. ^[8]
With nearly 96% of all mobile search traffic, Google is far ahead of the next two competitors, Yahoo and Bing. ^[8]
By the year 2024, 69% of search ad growth will be from mobile. ^[8]
In only 1 or 2 years, the vast majority of ad spend will likely be focused on mobile platforms. ^[8]
80% of shoppers have used a mobile device while shopping inside a physical store to look up product information. ^[8]
59% of shoppers prefer to frequent stores that offer a mobile shopping experience. ^[8]
90% of buyers report that an excellent mobile experience is likely to convince them to make a repeat purchase from the same company. ^[8]
An excellent mobile experience is also likely to convince up to 90% of buyers to return for another purchase. ^[8]
79% of smartphone users report having made a purchase online with their device within the last 6 months. ^[8]
Data shows that nearly 80% of smartphone users have made a mobile purchase in the last 6 months and are therefore likely to do so again in the future. ^[8]
55% of all online visits to websites from major consumer verticals were from smartphones in 2019. ^[8]
88% of smartphone users report increasing their use of mobile coupons over the last 3 years. ^[8]
Nearly 90% of smartphone users have used digital coupons on their mobile devices within the last few years, a statistic that highlights just how popular they have become. ^[8]
74% of seniors report using video calls to keep in touch with others. ^[8]
71% of teenagers watch an average of over 3 hours of videos online daily. ^[8]
More than 70% of the watch time on YouTube comes from mobile devices. ^[8]
The fact that over 70% of YouTube video content is accessed through mobile devices shows how convenient streaming video has become. ^[8]
92% of mobile users who view video content will share it with others. ^[8]
With over 90% of mobile users actively sharing video content with others, it is possible to get a very wide reach from a single clip that goes viral. ^[8]
90.7% of mobile users are active on social media platforms. ^[8]
Social media engagement rates are 18% higher on Thursdays and Fridays. ^[8]
Of the 4 billion active users on social media, 99% of them access websites through their mobile device. ^[8]
Social networks account for greater than 12.74% of all mobile data traffic. ^[8]
Pinterest is the most active social media network on mobile, with 64% of traffic coming from mobile devices. ^[8]
Websites that are mobile optimized get 15% more unique clicks. ^[8]
Website conversion rates drop by an average of 4.42% with each additional second of load time. ^[8]
80% of the topranked websites online are mobile. ^[8]
With 20% of leading websites still not optimized for mobile devices, this represents a massive missed opportunity for additional traffic. ^[8]
The following UX statistics showcase the importance of the profession Every $1 invested in UX results in a return of $100 (ROI = 9,900%). ^[18]
Mobile users are 5 times more likely to abandon a task if the website isn’t optimized for mobile. ^[18]
72% will tell 6 or more people about good experiences. ^[18]
91% of unsatisfied customers who don’t complain simply leave. ^[18]
PWC found that 32% of the customers would leave a brand they loved after just one bad experience. ^[18]
“3⁄4 of mobile users say they’re more likely to revisit mobile. ^[18]
– Google “32 percent learn about application performance issues from end users.”. ^[18]
– ManageEngine 80% of all internet users own a smartphone 75% of all website traffic runs through Google. ^[18]
53% of mobile users leave websites in 3 seconds. ^[18]
52% of users say the main reason why they won’t return to a website is aesthetics. ^[18]
90% of users have stopped using an app due to poor performance. ^[18]
1% of users say e commerce websites meet their expectations every time. ^[18]
Only 55% of companies are currently conducting any user experience testing. ^[18]
personal information that buyers prefer not to release in a formPhone number (58%), address data (53%), role/title (21%), last name (20%), company (18%), email (16%) and first name (11%). ^[18]
According to a study by Forrester, every $1 that’s being invested in UX returns $100. ^[18]
This is equal to a return of 9,900%. ^[18]
88% of people are less inclined to return to a site after a bad UX. ^[18]
91% of unhappy clients who don’t complain just disappear without leaving feedback. ^[18]

I know you want to use Mobile App Optimization Software, thus we made this list of best Mobile App Optimization Software. We also wrote about how to learn Mobile App Optimization Software and how to install Mobile App Optimization Software. Recently we wrote how to uninstall Mobile App Optimization Software for newbie users. Don’t forgot to check latest Mobile App Optimization statistics of 2024.

Reference

review42 – https://review42.com/resources/mobile-marketing-statistics/.
jmango360 – https://jmango360.com/mobile-app-vs-mobile-website-statistics/.
aumcore – https://www.aumcore.com/blog/2018/05/10/mobile-website-optimization-statistics-and-trends/.
businessofapps – https://www.businessofapps.com/marketplace/app-store-optimization/research/app-store-optimization-statistics/.
hubspot – https://www.hubspot.com/marketing-statistics.
storemaven – https://www.storemaven.com/academy/app-store-statistics-revealed/.
campaignmonitor – https://www.campaignmonitor.com/blog/email-marketing/7-stats-that-will-make-you-rethink-mobile-email/.
searchenginejournal – https://www.searchenginejournal.com/seo-guide/seo-statistics/.
digitalexaminer – https://www.digitalexaminer.com/mobile-marketing-statistics/.
smartinsights – https://www.smartinsights.com/mobile-marketing/mobile-marketing-analytics/mobile-marketing-statistics/.
invespcro – https://www.invespcro.com/blog/push-notifications/.
bigcommerce – https://www.bigcommerce.com/articles/ecommerce/mobile-commerce/.
adjust – https://www.adjust.com/blog/mobile-app-analytics-best-practices-for-optimal-results/.
outerboxdesign – https://www.outerboxdesign.com/web-design-articles/mobile-ecommerce-statistics.
appradar – https://appradar.com/academy/what-is-app-store-optimization-aso.
decibel – https://decibel.com/blog/8-stats-you-need-to-know-about-mobile-apps-in-2021/.
sensortower – https://sensortower.com/.
oberlo – https://www.oberlo.com/blog/mobile-usage-statistics.
uxcam – https://uxcam.com/blog/ux-statistics/.

How Useful is Mobile App Optimization

Mobile app optimization involves optimizing various facets of a mobile application, such as the user interface, functionality, and performance, to ensure that it meets users’ needs and expectations. By continuously refining and improving these aspects, businesses can attract and retain users, enhance their overall experience, and ultimately boost their bottom line.

One of the key benefits of mobile app optimization is its ability to enhance user experience. By optimizing an app’s design and functionality, businesses can create a seamless and engaging user experience that keeps users coming back for more. This could include reducing load times, streamlining navigation, and improving overall performance to provide a more user-friendly experience.

Additionally, by optimizing their mobile apps, businesses can increase user engagement and retention. By incorporating features that encourage user interaction, such as push notifications, in-app messaging, and personalization, businesses can keep users engaged and informed, ultimately increasing their likelihood of returning to the app and making a purchase.

Furthermore, mobile app optimization can help businesses increase their reach and visibility. By optimizing an app for search engines and app stores, businesses can improve their app’s visibility and discoverability, making it easier for potential users to find and download the app. Additionally, by optimizing a mobile app for different devices and operating systems, businesses can reach a wider audience and ensure that users have a consistent experience across all their devices.

From a business perspective, mobile app optimization can also have a significant impact on a company’s bottom line. By increasing user engagement and retention, businesses can boost customer loyalty and lifetime value, ultimately leading to increased revenue and profitability. Additionally, by improving user experience and optimizing app performance, businesses can reduce churn and increase conversions, leading to a higher return on investment.

In conclusion, while mobile app optimization may require time, effort, and resources, the benefits it can offer businesses are well worth the investment. By optimizing their mobile apps, businesses can improve user experience, increase user engagement and retention, and ultimately drive revenue and profitability. In today’s mobile-driven world, mobile app optimization is no longer optional but necessary for businesses looking to stay competitive and succeed in the digital marketplace.

In Conclusion

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Mobile App Optimization Statistics 2024 – Everything You Need to Know