Mobile Marketing Statistics 2024 - Everything You Need to Know

Are you looking to add Mobile Marketing to your arsenal of tools? Maybe for your business or personal use only, whatever it is – it’s always a good idea to know more about the most important Mobile Marketing statistics of 2024.

My team and I scanned the entire web and collected all the most useful Mobile Marketing stats on this page. You don’t need to check any other resource on the web for any Mobile Marketing statistics. All are here only 🙂

How much of an impact will Mobile Marketing have on your day-to-day? or the day-to-day of your business? Should you invest in Mobile Marketing? We will answer all your Mobile Marketing related questions here.

Please read the page carefully and don’t miss any word. 🙂

On this page, you’ll learn about the following:

Best Mobile Marketing Statistics

Best Mobile Marketing Statistics

☰ Use “CTRL+F” to quickly find statistics. There are total 742 Mobile Marketing Statistics on this page 🙂

Mobile Marketing Usage Statistics

Whereas in 2016, mobile only accounted for 40% of daily usage time. ^[0]
The most notable growth of mobile device usage was noted in China (86%) and Italy (72%). ^[1]
Mobile internet usage statistics predict an increase to 86.7% by 2025. ^[1]
In mid March 2020, the overall social media usage jumped by 5%, making 25% of the overall app usage. ^[1]
70 percent of B2B buyers increased mobile usage over the past years; 60 percent expect their mobile usage to increase. ^[2]
This number has more than doubled from 2011, when mobile internet usage was around 35%. ^[3]
70% of B2B buyers increased mobile usage significantly over the past few years, and 60% expect this usage to continue to increase. ^[3]
Mobile phone data usage ispredicted to grow 46% by 2024. ^[4]
Mobile phone data usage is predicted to grow with up to 700% between 2016 and 2020. ^[4]
70% of B2B buyersreport that they have increased their mobile usage over the past few years. ^[4]
GIPHY usage has increased by 33% in 2020. ^[5]
DataReportal) Mobile device usage statistics for 2021 show that there are 5.22 billion users, which translates to more than 60%. ^[5]
eMarketer) Mobile vs desktop usage stats in the US in 2018 shows that the mobile only audience will grow to 55.7 million (nearly 19%). ^[5]
According to mobile usage statistics, 11% of smartphone users spend more than seven hours per day on their phones. ^[5]
According to mobile usage statistics for 2021, 54% of shoppers are now using digital banking. ^[5]
70% of B2B buyers increased mobile usage significantly over the past few years. ^[6]
The trend is here to stay, as 60% expect this usage to continue to grow. ^[6]
The most recent mobile usage statistics show that there are over 6.3 billion smartphone users in the world and this figure is predicted to reach about 7.5 billion by 2026. ^[7]
2013 will prove to be the tipping point as smartphone usage is expected to reach nearly 60%. ^[8]

Mobile Marketing Market Statistics

Smartphones make up 77.5% of the global mobile device market. ^[0]
In 2021, Android remains the leading mobile operating system worldwide, owning a 71.93% market share. ^[0]
By 2024, it’s predicted that the U.S. mobile advertising spending market will reach $145.26 billion. ^[0]
In 2020, Thailand was expected to be the fastest growing mobile advertising market globally, with an annual growth of 46%. ^[0]
India was the runnerup for the fastest growing advertising market with a 42% annual growth rate. ^[0]
Using video content for marketing campaigns can grow revenue 49% faster than non. ^[9]
It is clear why this is the case when you look at the data that shows marketing with video can grow revenue up to 50% faster than other means. ^[9]
84% of marketers are using location based mobile marketing techniques. ^[1]
Mobile marketing facts reveal 53% of them would abandon the site if it takes more than 3 seconds to load. ^[1]
71% of marketers believe mobile marketing is the foundation of their business. ^[1]
According to mobile advertising facts from Statista, 89% of marketers agree sales is the main advantage of using location. ^[1]
94% of marketers said they are planning to implement this tactic in the next campaign. ^[1]
What’s important for social media marketing experts is that 80% of the time users spend on social media sites occurs on mobile, giving a great opportunity to leverage these channels to promote products and services. ^[1]
Mobile marketing statistics show that 38.38% of users prefer getting notifications during the weekends, whereas 36.69% of users would want to receive notifications in the evenings. ^[1]
Other app marketing statistics show that in app messaging has a 75% open rate, higher than both email and push notifications. ^[1]
Additionally, SMS marketing statistics show that consumers are 10x more likely to redeem a coupon delivered via text message than any other channel. ^[1]
61% of marketers have increased their budget for SMS marketing and 44% of marketers have reported using text message marketing software to automate their SMS campaigns. ^[1]
While marketers in the UK and Brazil, for example, allocated around 76 percent of their digital ad investments towards mobile initiatives in 2020, China topped the list of countries with the highest share of mobile in digital ad spendthat year. ^[10]
Android holds 68 percent of the global mobile advertising market. ^[2]
71 percent of marketers believe mobile marketing is core to their business. ^[2]
• 68 percent of companies have integrated mobile marketing into their overall marketing strategy in 2018. ^[2]
66 percent of marketers say they use mobile. ^[2]
• 68 percent of companies have integrated mobile marketing into their overall marketing strategy. ^[2]
61 percent of users would choose to buy from a site that has location customized marketing material. ^[2]
• Mobile marketing can speed up B2B time by 20 percent. ^[2]
For 83 percent of B2B marketers. ^[2]
• Mobile marketing can accelerate time to B2B purchase by 20 percent. ^[2]
Android accounts for 68% of the global mobile advertising market. ^[3]
47% of businesses with over 50 employees brought an app to the market before 2017. ^[3]
Given that 50% of B2B search queries today are made on phones, marketers need to start investing more in responsive web design. ^[3]
73% of marketersbelieve social media is a boost to their campaigns. ^[4]
According to mobile marketing global statistics, that figure is likely to rise by $90 billion in 2024. ^[5]
According to the mobile marketing stats for 2020, the best time to get more people to open emails is not sending them after 10.30. ^[5]
Email marketing has an ROI of 3200% Also, try not to send your emails on any other day apart from Thursday. ^[5]
Here’s why you shouldn’t ignore this market penetration, according to mobile marketing statistics in 2024. ^[5]
In August 2019, U.S. businesses devoted 11.2 % of their marketing budget toward mobile marketing. ^[5]
Here is another interesting fact 84% of digital marketing professionals reported they planned to increase spending on mobile video campaigns. ^[5]
Mobile marketing stats say 80% of customers will delete your email if it is not optimized for mobile. ^[5]
If you’re a fan of social media marketing, you’d find it very interesting that about 81% of active Facebook users access the social network only using their smartphone. ^[6]
Unsurprisingly, businesses in the US devoted 11.2% of their marketing budget toward mobile marketing, and we only expect this number to grow. ^[6]
Adobe says 41% of marketers find email to be the most effective method to get an offer to a consumer on a mobile device during holiday shopping. ^[6]
80% of B2B buyers use mobile at work, which means mobile media has a significant impact on purchase intent, stressing the importance of developing a mobile. ^[6]
Many B2B market leaders have successfully driven up to 40% of their total revenue through mobile phones. ^[6]
Text messaging remains an effective mobile marketing tool with proven results, reflected in the following states 90% of messages are read within 3 minutes. ^[6]
The average open rate for text message marketing campaigns is 98%. ^[6]
This is astounding, compared to just 20% for email marketing campaigns. ^[6]
SMS marketing has a whopping 45% response rate , which means customers are more likely to open your marketing communications via text and act on it to connect with you. ^[6]
promotional emails often get marked as spam , only about 1% of SMS marketing messages are considered spam. ^[6]
One of the most outstanding mobile marketing statistics is that in 2017 79% of mobile travelers have done their travel reservations after doing some research on their mobile devices. ^[7]
58% 18.86% of marketers believe an improvement in the speed of a mobile website can enhance customer satisfaction. ^[7]
The share of mobile transactions grew in the 3rd quarter of 2015 and the global mobile payment transaction market is expected to grow at a CAGR of 15% 41. ^[7]
As of September 2021, Samsung has the highest smartphone vendor market share at 27.55%, followed by Apple at 26.75%, Xiaomi at 11.51%, Huawei at 7.88%, and Oppo at 5.65%. ^[7]
70.marketers worldwide use location targeting for mobile advertising.8 in 10 71.of smartphone users visit a store within a day of their local search compared to 50% 72. ^[7]
of smartphone/tablet users made a purchase decision as a result of a marketing offer.16% 125. ^[7]
2018 mobile marketing growth statistics show that mobile Ads alone will take up of the global Ad budget.22.3% 140. ^[7]
As of September 2021, Apple has the highest global tablet market share at 54.55%, followed by Samsung at 27.03% and Amazon at 5.4%. ^[7]
In 2021, advertisers put 51% of their marketing budget into mobile advertising. ^[11]
According to Marketingdive, 40% of mobile marketers useshoppable video adsto promote their products. ^[11]
55% of marketers believe that the biggest advantages of personalization are increasing user engagement and improving user experience. ^[11]
81% of mobile marketers in the U.S. used location data on mobile devices in 2019. ^[12]
U.S. businesses spent 18.5% of their marketing budget on mobile marketing in 2020, and this figure will reach 23.3% in 2024. ^[12]
The United States has, however, the highest smartphone penetration rate in the world, with 81.6% of the population using a smartphone in 2020. ^[12]
Google accounts for 93.22% of the mobile search market in the United States in 2021. ^[12]
27% of marketers in the U.S. and U.K. thought playable mobile ads had the highest retention rates. ^[12]
In 2020, 56% of retail marketers planned to increase investment in messaging or SMS marketing. ^[12]
Not only that, but mobile marketing makes the decision making process faster, with purchases happening 20% faster. ^[12]
Mobile marketing can accelerate time to B2B purchase by 20%. ^[12]
When it comes to B2B mobile apps, customer loyalty is the primary use case for 63% for IT professionals and 60% for marketers. ^[12]
Android is the most popular mobile operating system in the world with a 76.23% market share, followed by iOS with 22.17% market share. ^[13]
So, it’s no surprise that Chrome is the most popular mobile browser in the world and has 60.68% market share compared to Safari, which has a 20.25% market share. ^[13]
But in the US, Safari is the leading mobile browser with 52.2% market share. ^[13]
Which shows marketers and advertisers put 51% of their budget into mobile ad spending. ^[13]
So, mobile advertising is an important part of your marketing strategy, as 60% of consumer click on mobile ads at least every week. ^[13]
In terms of search engine market share, Google controls 93% of the market. ^[13]

Mobile Marketing Software Statistics

61% of marketers have increased their budget for SMS marketing and 44% of marketers have reported using text message marketing software to automate their SMS campaigns. ^[1]

Mobile Marketing Latest Statistics

Interestingly, this trend is set to continue, with the Ericsson Mobility Report smartphone analytics predicting a 25% increase in mobile traffic by 2025. ^[14]
Percentage of consumers using mobile devices Q3. ^[14]
Notably, more 25% of today’s global smartphone users are in China, with the Asian Pacific making up 55% of global smartphone users. ^[14]
In January 2021, Datareportal recorded 5.22 billion unique mobile users, making up 66.6% of the global population. ^[14]
In fact, the number of social media users has increased by more than 13 percent over the past 12 months. ^[14]
The top categories for mobile access are coupons/incentives, dating, social media, and weather all with above 80% mobile. ^[14]
Ericson Mobility Report 2020 found video currently accounts for 63% of mobile traffic. ^[14]
280 million Americans (84.2%). ^[0]
By 2025, the number of people who use the internet on their phones will increase by ten million to 86.7% of Americans. ^[0]
Users in the U.S. spend 49% of their phone time on social media, including. ^[0]
In 2020, YouTube’s mobile app had reached just over 72% of Americans. ^[0]
46% of Americans searched for more information about a product or service on a mobile app. ^[0]
69% of people use the internet while they’re on the go. ^[0]
58% of Americans use the search engine on their smartphone at least once a month. ^[0]
Even though mobile advertising has seen rapid growth over the last few years, growth is expected to slow by 10.4% by the end of 2024. ^[0]
In 2019, Android accounted for 49% of monetized mobile in app ad impressions, which was down by 67% in 2018. ^[0]
Among retailers, 63% say that social media was the best place to run ads to get more people to their online store. ^[0]
Some 76% of people use the internet browser the most out of every cellphone app they have. ^[0]
In 2020, 57% of internet users in the U.S. accessed Google Maps on their mobile phones. ^[0]
YouTube was the most used mobile app in 2020, with a 72.8% internet user share. ^[0]
16% of women say Instagram is an app that they couldn’t do without. ^[0]
On the other hand, 10% of men said it would bother them if they didn’t have YouTube. ^[0]
In 2019, 77% of people used Instagram for viewing photos, which made it the leading video. ^[0]
As for watching videos, Instagram and Snapchat are headon head, with 51% of people preferring to consume videos on these platforms. ^[0]
After the Cambridge Analytica scandal in 2018, most Facebook users said they would be extremely careful with what information they give, while 20% said they wouldn’t make any changes at all. ^[0]
In 2019, Facebook Messenger was the most popular mobile messaging app with 106.4 million (or 57% of the population). ^[0]
Snapchat was the most important social network among 41% of teens in 2019. ^[0]
In 2020, 43% of Android users who installed WhatsApp also used the app daily. ^[0]
Social media accounted for 5.4% of all mobile visits in the U.S. in 2019. ^[0]
Mobile accounted for 83% of all social media visits in 2019. ^[0]
In 2020, 43.7% of Americans used Instagram filters or similar augmented reality features on their social media apps. ^[0]
The average time spent watching TV was just under four hours, down by 7% yearon. ^[0]
Meanwhile, video consumption via a TV connected device grew by 17% in 2019. ^[0]
In 2020, 30.8% of people used internet connected TVs to stream videos, while 16.3% used mobile devices. ^[0]
Spotify had a reach of 23.7% of mobile users in 2019. ^[0]
In 2020, 31% of mobile users opened Spotify to listen to podcasts. ^[0]
A slightly less popular app to listen to podcasts was Apple Podcasts, with a 22% share of listeners. ^[0]
In 2020, eCommerce spending in the U.S. reached $47.8 billion, with 31% of retail spending made on mobile devices. ^[0]
Also, in 2019, 57% of people said they looked for a mobile retail app to see more information about a product or service. ^[0]
Out of the 57% of people who looked for products, 51% made a purchase from a mobile retail app. ^[0]
However, only 28% of people used a mobile wallet to pay for their products, demonstrating the hesitation to fully commit to mobile payment services. ^[0]
Tablets had a 3.32% conversion rate in 2020. ^[0]
In 2019, 28% of Americans had used a mobile wallet. ^[0]
Additionally, 51% stated they had never used a mobile wallet and weren’t interested in trying it. ^[0]
By 2024, mobile advertising will account for over 50 percent of ad spending and overtake desktop advertising. ^[9]
59% of mobile users report being as comfortable with mobile advertising as they are with other outlets such as TV. ^[9]
During the COVID 19 pandemic, Google ad conversions have fallen as much as 30% in the evening hours during times of increased coronavirus search activity. ^[9]
Marketers and advertisers put 51% of their budget into mobile ads. ^[9]
87% of Facebook’s advertising revenue, $9.16 billion, comes from mobile. ^[9]
Mobile devices account for 53% of all paid. ^[9]
As of January 2021, 5.22 billion people (66.6% of the global population). ^[9]
40% of American adults report giving their child a cell phone by the age of 10. ^[9]
Mobile data traffic is expected to increase 25% from current levels by 2025. ^[9]
94% of participants in a Facebook study held their smartphones while watching television. ^[9]
80% of B2B buyers are using a mobile device to make purchases. ^[9]
75% of Americas admit to bringing their mobile phone into the bathroom. ^[9]
The amount of mobile data traffic is expected to grow by 700% between 2016 and 2021. ^[9]
21% of millennials report accessing mobile apps at least 50 times per day. ^[9]
93% of consumers use internet resources to find local businesses. ^[9]
In fact, 90% of smartphone users report that they have not selected a particular brand whenever they perform a search for a new product or service. ^[9]
60% of Google searches are performed from mobile devices, nearly double the volume from five years ago. ^[9]
This is clear when looking at the data which shows that 60% of Google searches are now performed from a mobile device. ^[9]
27% of global mobile device owners report using voice search. ^[9]
The likelihood of a local search resulting in an in store visit increases by 35% when performed from a mobile device. ^[9]
Google accounts for 96% of all mobile search traffic. ^[9]
With nearly 96% of all mobile search traffic, Google is far ahead of the next two competitors, Yahoo and Bing. ^[9]
By the year 2024, 69% of search ad growth will be from mobile. ^[9]
In only 1 or 2 years, the vast majority of ad spend will likely be focused on mobile platforms. ^[9]
80% of shoppers have used a mobile device while shopping inside a physical store to look up product information. ^[9]
59% of shoppers prefer to frequent stores that offer a mobile shopping experience. ^[9]
90% of buyers report that an excellent mobile experience is likely to convince them to make a repeat purchase from the same company. ^[9]
An excellent mobile experience is also likely to convince up to 90% of buyers to return for another purchase. ^[9]
79% of smartphone users report having made a purchase online with their device within the last 6 months. ^[9]
Data shows that nearly 80% of smartphone users have made a mobile purchase in the last 6 months and are therefore likely to do so again in the future. ^[9]
55% of all online visits to websites from major consumer verticals were from smartphones in 2019. ^[9]
88% of smartphone users report increasing their use of mobile coupons over the last 3 years. ^[9]
Nearly 90% of smartphone users have used digital coupons on their mobile devices within the last few years, a statistic that highlights just how popular they have become. ^[9]
74% of seniors report using video calls to keep in touch with others. ^[9]
71% of teenagers watch an average of over 3 hours of videos online daily. ^[9]
More than 70% of the watch time on YouTube comes from mobile devices. ^[9]
The fact that over 70% of YouTube video content is accessed through mobile devices shows how convenient streaming video has become. ^[9]
92% of mobile users who view video content will share it with others. ^[9]
With over 90% of mobile users actively sharing video content with others, it is possible to get a very wide reach from a single clip that goes viral. ^[9]
90.7% of mobile users are active on social media platforms. ^[9]
Social media engagement rates are 18% higher on Thursdays and Fridays. ^[9]
Of the 4 billion active users on social media, 99% of them access websites through their mobile device. ^[9]
Social networks account for greater than 12.74% of all mobile data traffic. ^[9]
Pinterest is the most active social media network on mobile, with 64% of traffic coming from mobile devices. ^[9]
Websites that are mobile optimized get 15% more unique clicks. ^[9]
Website conversion rates drop by an average of 4.42% with each additional second of load time. ^[9]
80% of the topranked websites online are mobile. ^[9]
With 20% of leading websites still not optimized for mobile devices, this represents a massive missed opportunity for additional traffic. ^[9]
Nearly 50% of buyers start product searches from their smartphones. ^[1]
More than 46% of emails are opened on smartphones. ^[1]
By 2024, 51% of ad spending will go to mobile. ^[1]
Consumers spend 85% of the time on smartphones in apps. ^[1]
90% of SMS messages received are opened within 3 minutes. ^[1]
According to recent data, unique mobile users are growing at a near 2% annual rate. ^[1]
Over 90% of internet users globally are using mobile devices to go online at least some of the time. ^[1]
During the coronavirus outbreak, a whopping 70% of users reported using their mobile phones more. ^[1]
Generally speaking, 84.2% of US based adults access the internet using their mobile phones at least some of the time. ^[1]
A whopping 79% of smartphone owners are using their devices when with their family or friends, 73% while having dinner, 71% while waiting in lines, 63% while shopping, 78% while watching TV, 62% during a commute, and 74% during miscellaneous downtime. ^[1]
As per mobile traffic stats, 63% of mobile traffic comes from video and this number is predicted to grow to 76% by 2025. ^[1]
As per mcommerce statistics, in nearly 60% of the cases, personalization ends up with a purchase. ^[1]
In recent times, mobile content has influenced over 60% of B2B buyers to make a purchase. ^[1]
By 2024, mobile ad spending will outpace desktop; projections are that 51% of total ad spending will go to mobile, reaching $240 billion. ^[1]
An estimated growth rate of over 160% in 5 years is as clear a sign as any of how mobile spending is changing. ^[1]
85% of the time consumers spend on their smartphones is devoted to apps. ^[1]
However, the majority of that time (84%). ^[1]
At 39%, social media apps are the most frequently used app type. ^[1]
The total app spending time noted a 20% YoY growth. ^[1]
Push notifications have a delivery rate of 90%. ^[1]
Additionally, they have a 7x higher click rate and a 50% higher opening rate compared to email. ^[1]
70% of users also consider push notifications to be useful and 34% of users want to receive promotions this way. ^[1]
At 98%, the open rate of SMS is astonishing. ^[1]
Email, for example, has an open rate of just 20%. ^[1]
As mobile website stats show, mobile devices generate 50.81% of the total internet traffic worldwide. ^[1]
52.2% of the total website traffic comes from mobile phones. ^[1]
46% of email opens happen on mobile. ^[1]
iPhone has the largest email open rate at 28.4%, followed by iPad (9.3%), and Google Android (2.3%). ^[1]
mobile advertising spendingreached a record 223 billion U.S. dollars worldwide, and according to the latest forecasts, this figure will surpass 339 billion by 2024. ^[10]
share of mobile in digital advertising spendingis constantly increasing, and after overtaking desktop as the most invested in global ad format in 2019, over 60 percent of all digital ad funds are devoted to mobile today. ^[10]
social network penetration ratestands at almost 80 percent, and knowing that most users browse their favorite social apps on their smartphones. ^[10]
80 percent of the internet users own a smartphone. ^[2]
Up to 70 percent of web traffic happens on a mobile device. ^[2]
57 percent of all U.S. online traffic now comes from smartphones and tablets. ^[2]
Consumers now spend more than five hours a day on their smartphones, and a recent AdWeek survey found 88 percent growth year over year in time spent watching videos on a smartphone. ^[2]
• 80 percent of shoppers use smartphones during physical shopping. ^[2]
70 percent of smartphone users have bought something in a store after using their phone to discover more information. ^[2]
• 69 percent of smartphone users would buy from stores that have mobile sites which cover their questions or concerns. ^[2]
50 percent smartphone users are more likely to expect to purchase something immediately while using their smartphone. ^[2]
• 2/3 of smartphone users are more likely to purchase from companies whose apps customize information to their location. ^[2]
Mobile data traffic around the world is projected to increase by 700 percent between 2016 and 2021. ^[2]
Over 80 percent of Alexa websites are mobile adaptive. ^[2]
83 percent of mobile users say that a seamless experience across all devices is very important. ^[2]
52 percent of companies use a simple template that works for all devices. ^[2]
Compared to other social platforms, LinkedIn is 277 percent more effective for lead generation. ^[2]
Mobile devices are responsible for 60 percent of LinkedIn traffic. ^[2]
Apps account for 89 percent of mobile media time. ^[2]
Mobile searches for “best” have grown over 80 percent in the past 2 years. ^[2]
51 percent of customers say that they use mobile devices to discover new brands and products. ^[2]
• 69 percent of smartphone users also say that they are more likely to buy from companies with mobile sites that easily address their questions or concerns. ^[2]
• 89 percent of people are likely to recommend a brand after a positive brand experience on Mobile. ^[2]
46 percent of people say they would not purchase from a brand again if they had an interruptive mobile experience. ^[2]
Users spend on average 69 percent of their media time on smartphones. ^[2]
• 57 percent of users say they won’t recommend a business with a poorly designed mobile site. ^[2]
Apps account for 89% of mobile media time, with the other 11 percent spent on websites. ^[2]
• 80 percent of smartphone users are more likely to purchase from companies with mobile sites or apps that help them easily answer their questions. ^[2]
Over 51 percent of smartphone users have discovered a new company or product while conducting a search on their smartphone. ^[2]
In 2017, 95 percent of active Facebook user accounts accessed the social network via a mobile device. ^[2]
As of 2016, 80 percent of its users access Pinterest through a mobile device. ^[2]
85 percent of the time users spend on Twitter is on a mobile device. ^[2]
• 60 percent of LinkedIn traffic comes from mobile devices. ^[2]
About 3 in 5 consumers check their email on the go and 75 percent of Americans say they use their smartphones most often to check email. ^[2]
As a whole, in 2017, 61 percent of U.S. email opens occurred on mobile and 15 percent on desktop. ^[2]
• 39 percent of companies create a mobile responsive email template. ^[2]
• 64 percent of email recipients prefer to open emails on mobile devices. ^[2]
Mobile devices are used for over 40 percent of online transactions. ^[2]
Mobile can fasttrack time to purchase by 20 percent through facilitating efficiencies in decision making and enhanced team collaboration, particularly with more complex purchases. ^[2]
Over 40 percent of online transactions are now done on mobile. ^[2]
Mobile searches related to “same day shipping” have grown over 120 percent since 2015. ^[2]
Nearly 2/3 of smartphone users are more likely to purchase from companies whose mobile sites or apps customize information to their location. ^[2]
Smartphone users are 50% more likely to expect to purchase something immediately while using their smartphone compared to a year ago. ^[2]
• 91 percent of smartphone owners purchased or plan to purchase something after seeing an ad they described as relevant. ^[2]
When people have a negative brand experience on mobile, they are 62 percent less likely to purchase from that brand in the future than if they had a positive experience. ^[2]
70 percent of smartphone users who bought something in a store first turned to their phone for information about a purchase. ^[2]
35 percent of people who searched on their phone spent more than they expected in the store. ^[2]
Mobile ad spending in the US will grow by 20 percent in 2018. ^[2]
Marketers and advertisers put 51 percent of their budget into mobile ads. ^[2]
By 2019, mobile advertising is expected to represent 72 percent of all U.S. digital ad spending. ^[2]
Users spend 1/4 of their total offline and online media consumption time on mobile, yet advertisers only devote 12% of their budgets to mobile. ^[2]
87 percent of Facebook’s advertising revenue comes from mobile. ^[2]
It’s estimated that U.S. mobile search spending will reach $25.11 billion in 2018 and $28.25 billion in 2020. ^[2]
• 57 percent of users say they won’t recommend a business with a poorly. ^[2]
91 percent of users say that content is very important. ^[2]
• 60 percent of users want fast loading websites. ^[2]
• Access problems are reason number one for 40 percent of users to visit a competitor’s website. ^[2]
90 percent of buyers who had an excellent mobile experience would buy from the same vendor again. ^[2]
A delay of one second in page response can reduce the conversions by 7 percent. ^[2]
A positive brand experience on mobile will make 89 percent of people more likely to recommend a brand. ^[2]
46 percent of people would not purchase from a brand again if they had an interruptive mobile experience. ^[2]
A negative brand experience on mobile, on the other hand, makes people 60 percent less likely to purchase from that brand ever again. ^[2]
If the mobile page takes longer than three seconds to load, 53 percent of people will leave it. ^[2]
After seeing a relevant ad, 91 percent of smartphone owners make or plan to make a purchase. ^[2]
• 94 percent of respondents in a Facebook survey have a smartphone on hand while watching TV, and viewers focus on the TV screen just 53% of the time. ^[2]
During TV shows, viewers paid attention to mobile 28 percent of the time, and during TV ads, they paid attention to mobile more than half the time. ^[2]
People ages 18–24 looked at their smartphones 60 percent of the time during TV ads, and people ages 45 and over did so 41 percent of the time. ^[2]
More than 50 percent of videos are watched on mobile. ^[2]
93 percent of Twitter videos are watched on mobile. ^[2]
Mobile is responsible for an average of more than 40 percent of revenue in leading B2B organizations. ^[2]
More than 60 percent of B2B buyers report that mobile played a significant role in a recent purchase. ^[2]
• 80 percent of B2B buyers are using mobile at work. ^[2]
80 percent of B2B executives research products or services on a tablet in the evening. ^[2]
• 92 percent of executives own a smartphone used for business, with 77 percent reporting they use their smartphone to research a product or service for their business. ^[2]
Mobile drives, or influences, an average of more than 40 percent of revenue in leading B2B organizations. ^[2]
50 percent of B2B search queries today are made on smartphones, and will grow to 70 percent by 2020. ^[2]
More than 90 percent of buyers reporting a superior mobile experience say they are likely to buy from the same vendor again, compared to only 50% of those who had a poor experience. ^[2]
42 percent of all mobile brand experiences involve search. ^[2]
79 percent of keywords overall and 47 percent of keywords in positions 1 20 rank differently in search on mobile and desktop SERPs. ^[2]
35 percent of the time the first page that ranks for a domain on a query is different on mobile and desktop SERPs. ^[2]
53 percent of mobile website visits are abandoned if a mobile site takes longer than three seconds to load. ^[2]
For every one second delay in site load time, conversions fall by 12 percent. ^[2]
Google has seen 150 percent more mobile searches ending with “to avoid” in the past two years. ^[2]
Google drives 96 percent of mobile search traffic, followed by Yahoo at 2 percent and Bing at 1 percent. ^[2]
In 2017, mobile devices account for 61.9 percent of Google’s paid search clicks – up from 53 percent in 2016. ^[2]
• 48 percent of buyers start product search from their phones. ^[2]
Smartphone ads get more than 50 percent of people to begin a product search. ^[2]
• 70 percent of mobile searches result with an online action within an hour. ^[2]
People are more than 60% less likely to purchase from a brand after a negative mobile experience. ^[3]
70% of smartphone users have bought something in a store after using their phone to discover more information. ^[3]
Cellular phone user numbers are expected to reach 63.4% of the global population in 2019. ^[3]
93% of businesses with an advanced personalization strategy experienced revenue growth in 2018. ^[3]
Mobile accounts for 72% of U.S. digital ad spending. ^[3]
Mobile devices are used for over 40% of online transactions. ^[3]
Marketers and advertisers put 51% of their budget into mobile ads. ^[3]
The number has grown by 100 million since last year – a little over 2% – and it isn’t showing any signs of slowing down. ^[3]
85% of internet users owned a smartphone in 2017. ^[3]
The compound annual growth rate of mobile traffic is expected to reach 46%, according to Cisco’s Global Mobile Data Traffic Forecast, and connection speeds will be three times faster by 2024. ^[3]
According to Statista, almost two thirds of the world’s population will have a phone by the end of 2019, and that number will keep rising each year. ^[3]
Google drives 96% of mobile search traffic. ^[3]
This is followed by Yahoo at 2% and Bing at 1%. ^[3]
80% of Alexa Top Sites were mobile. ^[3]
These figures show that in 2017, 80% of the top 100 sites had been optimized for mobile, as were 90% of the top 10 sites. ^[3]
Mobile accounts for 69% of digital media time. ^[3]
More than 80% of time using mobile devices is spent in apps. ^[3]
They spend the other 20% on their mobile web browser. ^[3]
Mobile devices accounted for 73% of web traffic in 2018. ^[3]
60% of respondents check their work email on a smartphone and 14% on a tablet. ^[3]
81% of them use their phones to check their work email. ^[3]
Desktop has a 3.9% conversion rate compared to mobile’s 1.4%. ^[3]
52.2% of all website traffic worldwide came via mobile phones in 2018. ^[3]
In 2017, this number was 50.3%. ^[3]
92% of millennials own a smartphone, compared to 85% of Gen X and 65% of baby boomers. ^[3]
About 64% of Gen X owns a tablet, compared to only 54% of millennials and 52% of baby boomers. ^[3]
More than 50% of YouTube video views come from mobile. ^[3]
74% of smartphone users look for the most relevant information without considering which company provides that information. ^[3]
According to Google data, 70% of mobile searchers who’ve recently made a purchase have clicked to call a business from the search results page. ^[3]
70% of travellers who own smartphones use them to research travel. ^[3]
78% of shoppers who are on holiday use smartphones to research physical shops before they visit. ^[3]
Roughly 61% of shoppers would rather purchase things from brands that have both a physical store and an online store. ^[3]
What’s even more surprising is that nearly 80% will use their smartphone for physical shopping as well from researching the product they want to buy to comparing prices and finding the best deals. ^[3]
45% of people would rather stop seeing their friends in person than give up their phones. ^[3]
Among other surprising stats, it turns out that 64% of people would give up dining out, 36% would give up electricity in their home for 12 hours a day, and 51% would give up one day off every week. ^[3]
A positive brand experience on mobile will make 89% of people more likely to recommend a brand. ^[3]
69% of smartphone users would buy from stores that have mobile sites that cover their questions or concerns. ^[3]
51% of customers say they use mobile devices to discover new brands and products. ^[3]
M commerce is yet to boom and is predicted to account for 53.9% of all eCommerce sales by the end of 2021. ^[3]
A delay of just one second in page response can reduce conversions by 7%. ^[3]
According to Neil Patel, this means an eCommerce site that makes $100,000 per day could potentially lose $2.5 million in sales in a year. ^[3]
80% of B2B buyers now use mobile at work. ^[3]
57% of users say they won’t recommend a business with a poorly. ^[3]
According to 61% of users, if they don’t find what they want immediately on a mobile site, they’ll just head to another site straight away. ^[3]
Mobile influences 40% of revenue in leading B2B organizations. ^[3]
91% of mobile users consider access to quality content to be a high priority. ^[3]
70% of web trafficcomes from mobile phones. ^[4]
80% of the topranked websitesare mobile. ^[4]
61% of users will never return to a websitethat isnotmobile. ^[4]
80% of smartphone userswill buy from companies with mobile sites and apps that are easy to navigate. ^[4]
70% of the searches made on mobile phoneslead to online action. ^[4]
77% of adultsin America own a smartphone. ^[4]
Users spend90% of their media timeon mobile devices. ^[4]
57% of the online trafficin the US comes from phones and tablets. ^[4]
In 2018,63% of all retail website visitscame from smartphones. ^[4]
80% of the topranked websites are mobile. ^[4]
Over80% of internet usersare surfing the web on mobile phones. ^[4]
83% of usersexpect a flawless experience on all devices. ^[4]
57% of userswould not rely on a business with a badly designed website. ^[4]
The conversion gap between mobile and desktop is 270%because mobile websites are just not up to par. ^[4]
Mobile optimized websites get15% more unique clicks. ^[4]
40% of userswill go to competitors’ websites if they have a bad web experience. ^[4]
A good referral is likely to increase the chance for a new deal by as much as 65%. ^[4]
51% of smartphone usersfind new brands and products via their devices. ^[4]
71% of peopleexpect the mobile version of a website to load faster or at least just as fast as the desktop version. ^[4]
Mobile phones generate45% of all online shopping ordersplaced. ^[4]
Those who prefer online shopping would be happier and more likely to buy if their location brings them some sort of advantage – 7. ^[4]
The number of emails opened on mobile has grown by 180% in the last three years. ^[4]
99% of userscheck their emails daily. ^[4]
35% of business professionalscheck their emails on their mobile devices. ^[4]
Personalized emails have a50% higheropen rate. ^[4]
In 2019,51.7% of usersaccessed social media only on mobiles. ^[4]
54% of peopleresearch products on social media. ^[4]
Now Sending emails before 10.30 am on Thursdays could increase your click through rate by 25%. ^[5]
Google Chrome drives 61.1% of all mobile search traffic. ^[5]
In 2019, the App Store registered a revenue of $54 billion 92% of Facebook’s advertising revenue comes from mobile. ^[5]
The chances that at least 80% of individuals are looking at an advert are very high. ^[5]
Compared to March data, April searches on the graphics using the format have increased by 3% from 30%. ^[5]
Sending emails before 10.30 am on Thursdays could increase your click through rate by 25%. ^[5]
Stats show that sending your emails on any other day at the same time could diminish your click through rate by 20%. ^[5]
52% of voice assistant users use the technology daily or every other day. ^[5]
The technology has increased by 6%, compared to its utilization before the coronavirus outbreak. ^[5]
52% of people aged between 18 and 34 use their voice speakers to listen to music. ^[5]
According to 2024 mobile statistics, over 50% of 18 to 34year olds are using their voice speakers more. ^[5]
The platform’s user base has grown by 9% compared to Q3 of 2019 when Snapchat had about 210 million daily users 2020 Q1. ^[5]
Mobile user penetration was 66.6% in 2021. ^[5]
Mobile connections have also increased by nearly 1%, reaching about 8.02 million. ^[5]
In 2019 16% of US internet users will use a mobile phone exclusively to go online. ^[5]
80% of internet users own a smartphone. ^[5]
55.7% of internet traffic came from mobile gadgets in 2020. ^[5]
That was up 4.6% compared to 2019’s data. ^[5]
41% of internet users accessed the net via desktops and laptops, while only 2.8% used tablets. ^[5]
Desktop/laptop users dropped by 5.8% between 2019 and 2020. ^[5]
Customers spend 69% of their media time on their smartphones. ^[5]
Earth’s population is estimated to reach 8 billion by 2025. ^[5]
Over 50% of the world’s population actively uses social media on their portable devices. ^[5]
There’s a 270% gap in conversion between desktop and mobile. ^[5]
In 2020, the growth was nearly 50% compared to 2018’s earnings. ^[5]
In 2021, the share of monthly active tablet users is estimated to reach 64.8% of the total population. ^[5]
According to mobile statistics, Europe had the highest rate with 99.9%!. ^[5]
75% of all emails are opened via smartphones in the US. ^[5]
11% of smartphone owners spend over seven hours on their smartphones in 2021. ^[5]
Only 5% spend less than an hour per day on their phone, while most people (46%). ^[5]
70% of mobile customers who find your business online will act within 1 hour. ^[5]
In 2024, mobile data traffic worldwide is expected to reach 77.5 exabytes per month at a compound annual growth rate of 46%. ^[5]
Between 2020 and 2021, there was a 1.9% rise in unique cell users, which equates to 97 million. ^[5]
According to mobile stats, the total number of mobile users reached 5.27 billion. ^[5]
47.96% of global internet traffic is mobile. ^[5]
Smartphones alone are now responsible for nearly 50% of all internet traffic. ^[5]
According to 2018 mobile browsing stats, the percentage of web internet traffic out the total internet traffic is at an astonishing 52.2%. ^[5]
45% of teens now say they are online on a near. ^[5]
68% of all teens make mobile purchases. ^[5]
95% of teens now report they have a smartphone or access to one. ^[5]
The main groups that use the platforms the most are Millennials (99%) and Generation Z (98%). ^[5]
Gen X and Baby Boomers also use the form of banking at 86.5% and 69.5%, respectively. ^[5]
(Speaking of taking your phone everywhere with you did you know that 19% of people drop their phones in the toilet…. ^[5]
According to 2018 smartphone statistics, 61% of customers have a better opinion of brands, which offer a good mobile experience. ^[5]
What percentage of the world has a cell phone 2024?. ^[5]
That translates to 61.53% of the global population. ^[5]
As of February 2020, 60% of digital searches are on mobile devices. ^[5]
Food and beverage had the most hits (72%), while banking had the least searches (39%). ^[5]
Unique mobile users globally are currently growing at a rate of 1.8 percent 3. ^[6]
This is an increase of more than 25 percent compared to the 2019 level. ^[6]
For instance, GWI data shows that 77 percent of the world’s internet users buy something online on a monthly basis, and more people are purchasing via mobile devices than desktops or laptops. ^[6]
According to GWI , mobile phones account for 53% of the time spent online, with 9 out of 10 users accessing the internet via a smartphone. ^[6]
35% of people who searched for a product or service on their phone spent more than they expected in the store. ^[6]
Mobile users also prefer swift and personalized interactions, with 63% of smartphone users more likely to purchase from companies whose mobile sites or apps offer them relevant recommendations on products they may be interested in. ^[6]
As per data, 51% of smartphone users are more likely to use a company or brand’s mobile app when browsing or shopping on a smartphone because they can get rewards or points. ^[6]
58% of smartphone users feel more favorable toward companies whose mobile sites or apps remember who they are and their past behavior. ^[6]
77% of smartphone shoppers are more likely to purchase from companies whose mobile sites or apps allow them to make purchases quickly. ^[6]
According to Statista, global advertising will hit $280 billion by 2024. ^[6]
That’s almost a 47% increase since 2019, which is phenomenal. ^[6]
According to Google data , over 50% of the people perform a Google search and/or buy the product in a store send a text about it directly visit the website to buy the product 16. ^[6]
According to Google, after seeing a relevant ad, 91% of smartphone owners make or plan to make a purchase. ^[6]
According to the Ericson Mobility Report 2020 , videos account for 63% of mobile traffic. ^[6]
The report also predicts mobile traffic to grow by 31% annually between 2019 and 2025, primarily fuelled by video traffic. ^[6]
35% of business professionals check their email on a mobile device. ^[6]
According to eMailmonday, mobile email accounts for 26 to 78% of email opens, depending on your target audience, product, and email type. ^[6]
MailChimp adds that using a mobile responsive email design can increase unique mobile clicks by 15%. ^[6]
An increment of 42% in the revenue was noted, owing to increased B2B queries, leads, traffic, and transactions. ^[6]
The use of mobile for B2B has accelerated the time to B2B purchase by 20%, owing to better team collaboration and other efficiencies. ^[6]
As per the report, 90% of B2B buyers reporting a superior mobile experience said they were likely to buy again from the same vendor compared with only about 50% of those reporting a poor mobile experience 29. ^[6]
Up to 50% of search queries specific to B2B verticals were attributable to smartphones in 2017 and up to 70% in 2020. ^[6]
Of this, 31% of retail spending was made on mobile devices. ^[6]
In 2019, 57% of people visited a mobile retail app to find out more information about a product or service. ^[6]
Out of the 57% of people who looked for products, more than half purchased a mobile retail app. ^[6]
According to Think With Google, 60% of smartphone users have contacted a business directly using the search results. ^[6]
In a survey, 59% of shoppers said being able to purchase online is important when deciding which retailer to buy from. ^[6]
For instance, 48% of users say if the business site of a company is not mobile friendly, they’ll take it as an indication that the business is simply not caring 38. ^[6]
40% of people will switch to a different search result if the first one is not mobile. ^[6]
Content is king, even on mobile, with 91% of mobile users giving high priority to quality content. ^[6]
According to Salesforce, 79% of customers are willing to share personal information in exchange for contextualized engagement, which can boost lead generation and customer acquisition. ^[6]
Salesforce found that 80% of consumers like to receive location. ^[6]
Research from MDG Advertising found that 73% of users complete a call to action after receiving a message related to a nearby location. ^[6]
Push notifications to influence up to 20% of app opens. ^[6]
Mobile push notifications are known to have a high open rate which can be improved with basic personalization by up to 9%. ^[6]
As many as 79% of smartphone users base their shopping decisions on SMS opt in or similar mobile device services. ^[6]
However, the fact is that the consumers are 4.5 times more likely to reply to a text message. ^[6]
Furthermore, 86% of small business owners who utilize text messaging indicate that texting offers higher engagement than email communication. ^[6]
According to Statista, there are currently 7.1 billion mobile phone users in the world and this number will overpass 7.4 billion by 2025. ^[7]
Percentage of single screen users per country – PC, smartphone, or tablet 5. ^[7]
Percentage of people using all three screens – PC, smartphone, and tablet 6. ^[7]
According to a report by IDC, global mobile phone shipments will grow to about 1.7 billion units by 2025, compared to 1.6 billion units in 2021. ^[7]
In 2020, about 68% of all website visits came from mobile devices (28.9% from desktops and 3.1% from tablets). ^[7]
Up to 45% of travelers have made calls to get more information about a particular service after engaging in mobile research on the mobile device and this figure is significantly higher than the 37% recorded the year before. ^[7]
14.58% of calls to book or get more information have been made by mobile travelers after doing research on their mobile devices. ^[7]
This is a significant increase from the 45% recorded in 2016. ^[7]
About 89% of people who recommend a brand do so after having a positive mobile experience with it. ^[7]
Research published by Google suggests that up to 61% of people are unlikely to come back to a mobile site they had difficulties using. ^[7]
Every 1 second mobile page load delay may result in conversions drop by up to 20% 20. ^[7]
Recent studies show that 91% of mobile device users plan to buy or have bought commodities after seeing a relevant ad. ^[7]
There is a 62% less chance of people buying a product from a brand after having a negative experience on their mobile sites. ^[7]
Overall 78% of mobile brand experiences are described as positive. ^[7]
On average, 200% more brand experiences happen via mobile than every other means combined and that includes computers, stores, TV, etc. ^[7]
There is 2.3 times more likely that a person that is actively searching for an item via mobile would make an in. ^[7]
Over half ( 54%). ^[7]
As of January 2021, over 92% of people accessed the internet via their mobile devices. ^[7]
The most popular mobile first activities according to internet users worldwide as of 1st quarter 2019 are messaging, online video, maps, news, and checking the weather. ^[7]
As of May 2021, nearly 50% of emails are opened on a mobile device (compared to 21,2% on desktop). ^[7]
35.70% of mobile users delete emails that are not displayed correctly on their devices. ^[7]
Pinterest is the most visited social network on mobile.64% 37. ^[7]
According to a report by Canalys, global smartphone shipment reached almost 347 million units in the 1st quarter of 2021. ^[7]
That’s a 27% increase from 2020. ^[7]
In September 2021, Android was the most popular smartphone platform, with a 72.44% share. ^[7]
Percentage of users browsing the internet at least as often via smartphone as a computer 48. ^[7]
51.of smartphone users think that the call button is important.70% 52. ^[7]
In 2016, mobile retailers saw of their sales from mobile, and today, 50% 57. ^[7]
Mobile share of organic search engine visits in the U.S. has increased from up to 53% 62. ^[7]
all mobile brand experiences involve search.42%. ^[7]
66.of users look for the relevancy of information when searching on their smartphones and ignore the company providing the information.65%. ^[7]
67.of smartphone users have discovered a new company or product when conducting a search on their smartphone.51%. ^[7]
68.of consumers start mobile research with a branded app.26%. ^[7]
Gmail users access their accounts on mobile devices.75%. ^[7]
of local smartphone searches resulted in a sale the same day compared to just 18% 74. ^[7]
75.of local phone searches triggered a sale within a day vs. 18% 76.of. ^[7]
and of all movie searches are mobile.23% 80. ^[7]
Mobile devices serve as the source of over of all searches related to maintenance, services, and parts.50% 81. ^[7]
of mobile searches resulted in actual store visits within just80%. ^[7]
82.of them lead to a call to the store within the same85% 83. ^[7]
The smartphone’s share of website visits has increased year on year across the whole of Europe, with the highest growth being experienced by the top 20% of German businesses, who saw a51% 85. ^[7]
In the U.K, the top 20% of performers are getting half of their browser visits from smartphones, compared to just under 38% for businesses that haven’t invested heavily in optimizing their mobile customer experience. ^[7]
The top 20% of performers in each business sector outperformed their peers when it came to smartphone visits. ^[7]
In 2024, mobile app revenues are estimated to amount to about U.S. dollars, up from 935 billion. ^[7]
In 2016, the conversion rate on a mobile app was higher than on the mobile web and this figure has increased to 120% 93. ^[7]
18 24 years olds spend of their digital media time on smartphone apps (compared to just 7% on mobile web). ^[7]
In the US mobile apps constitute 57% 96. ^[7]
Smartphone apps alone on average get of all digital media time.50% 97. ^[7]
In 2016, mobile apps delivered 2x new user retention rate than mobile web, and the user’s retention rate of mobile apps was about , but this figure has declined to 38% 99. ^[7]
Mobile apps have been downloaded over 250 billion times in 2021 and this number is predicted to reach nearly 300 billion by 2024. ^[7]
By 2025, consumers are predicted to download over 180 billion mobile apps from Google Play and 109 billion 103. ^[7]
Over 70% of consumers use the “shop and purchase product” feature on mobile apps. ^[7]
Mobile commerce makes up over 70% of all e. ^[7]
That’s over a 10% increase from 2017. ^[7]
109.79% of smartphone users use their smartphones to help with shopping. ^[7]
But 79% of large online advertisers still do not have a mobile. ^[7]
In 2020, 1.81% of e commerce website visits via mobile devices were converted into purchases and tablet conversion rates were at 3.41%. ^[7]
However, desktop sales with 64% of revenue still constituted the majority of online sales in the US. ^[7]
Around of 2016 Thanksgiving Day traffic came from mobile, with tablets contributing another 70% 115. ^[7]
This was the first time when mobile e commerce surpassed desktop in total order quantity.53% 116. ^[7]
Of the who do so,81% 117. ^[7]
and take photos of things that might be purchased.30%. ^[7]
In all those cases consumers left stores without buying.39%. ^[7]
of US consumers choose the shopping store based on digital discounts received on mobile.67% 123. ^[7]
Email inspired more than half of mobile purchases.56% 124. ^[7]
of shoppers make a purchase based on a mobile notification in the store.51% 126. ^[7]
However, while at the store, of the brand’s loyal customers . ^[7]
of shoppers search for discounts on their smartphone or mobile device in the store.55% 128. ^[7]
of mobile coupon users in the US say that they share brand reviews, along with information about how much they saved on a product with family and friends following a purchase.79% 129. ^[7]
In 2020, mobile accounted for . ^[7]
digital travel ad spend goes to mobile.63%. ^[7]
of people do not like mobile ads.70% 135. ^[7]
This was the main reason behind mobile ad blocking gaining popularity and increasing YoY.90% 136. ^[7]
The average click through rate of the 1st position ad on mobile Google search is 27.7% 137. ^[7]
This figure is for the second position.9.2% 138. ^[7]
of all paid Google search ad clicks come from mobile.95%. ^[7]
As of the 3rd quarter of 2019, about of Facebook’s advertising revenues came from mobile devices.94% 142. ^[7]
In app ads globally perform better compared to web ads on mobile . ^[7]
53% of paid search clicks come from mobile. ^[7]
Google’s mobile advertising stats show that of their ad revenue from mobile search came from Apple devices.75% 145. ^[7]
Percentage of tablet users per country 146. ^[7]
By 2020 tablets with small screens are forecast to account for of all tablet shipments worldwide, while almost 40% 149. ^[7]
About of consumers in the U.S. check social media on their tablets on a weekly or daily basis.40 percent 151. ^[7]
Half of the 35 44s say that they own tablets, putting them significantly ahead of the youngest group (on 36%). ^[7]
154.1624s are in fact the least likely to own a tablet, with even 55 64s having a 4 point lead over the youngest group. ^[7]
In the US tablet, sales have dropped since their peak in 2013 and declined a full30%. ^[7]
This number is predicted to grow up to 4.3 billion in 2024. ^[11]
In 2021, it has increased by 20% from 2020. ^[11]
84% of Americans access the internet using their mobile phones in 2021. ^[11]
In 2021,55.7% of web traffic comes from mobile devices. ^[11]
It is followed by laptops and desktops with 41% of web traffic, while tablets and other devices make about 3.5%. ^[11]
For all of these generations, the time spent in their favorite apps increased from 16% to 30%. ^[11]
In 2020,mobile ad spend reached $240 billion, which is a 26% increase from the year before. ^[11]
Mobile ad spend is predicted to reach $290 billion by the end of 2021. ^[11]
The rapid growth of mobile advertising is predicted to slow down to 10.4% by the end of 2024. ^[11]
92% of Facebook’s total ad revenue comes from mobile advertising. ^[11]
Mobile ad placements grew by 95% year over year in the United States. ^[11]
In 2020, U.S. businesses spend 18.5% on mobile advertising. ^[11]
In 2024, this number is predicted to reach 23.3.%. ^[11]
By 2024, mobile apps are predicted to generate over $935 billion. ^[11]
This is 20% more than in the previous year. ^[11]
In 2021,92% of mobile time was spent using mobile apps. ^[11]
By 2024, daily time spent in mobile apps is predicted to increase to 227 minutes a day, which is 12 minutes more than in 2020. ^[11]
According to Datareportal, app users spend the most time usingsocial and communication apps(44%), video and entertainment apps (26%), and gaming apps (9%). ^[11]
2021,gaming apps were the most widespread app categoryin the Google Play store with 13.7% of available apps. ^[11]
In the Apple App Store, gaming apps are also the biggest app category, as they make up for 21.49% of active apps. ^[11]
According to SocialPeta, in the first half of 2021, there were more non gaming app advertisers (77%) than gaming app advertisers (23%). ^[11]
This is 53.6% of the total global population. ^[11]
98.8% of social media users areaccessing social media via mobiledevices. ^[11]
According to Datareportal, Facebook is the world’s leading social media platform with 2.74 billion monthly active users. ^[11]
44.8% of internet users use social media to search for brand. ^[11]
63% of mobile traffic was video traffic in 2020. ^[11]
This number is predicted to grow to76% by 2025. ^[11]
75% of mobile video viewers prefer watching videos horizontally, while 25% of them prefer vertical video. ^[11]
Consumption of videos on mobile devices goes up by 100% every single year. ^[11]
51% of Instagram and Snapchat usersprefer video over static content. ^[11]
Over 75% of all video views come from mobile. ^[11]
92% of users who watch videos on mobile share this content with others. ^[11]
Using video content for advertising campaigns canhelpgrow revenue as much as 50% fasterthan other types of content. ^[11]
70% of YouTube video views happen on mobile devices. ^[11]
Mobile video ad spending in the U.S. ispredicted to reach $9.26 billion by 2024. ^[11]
16% of people use mobile devices tostream movies, TV shows, and live events. ^[11]
According to Business of Apps, the most popular entertainment apps in 2020 were Netflix , Youtube , and Amazon Prime. ^[11]
In 2020, 31% of US retail spending came from mobile devices. ^[11]
Younger generations are most likely to use a mobile phone to make online purchases. ^[11]
55% of young users . ^[11]
On the other hand, 59% of older users do the same. ^[11]
57% of people say they searched for mobile retail apps for additional information on a product/service. ^[11]
During 2020, time spent in Android shopping apps grew by 30% in comparison to the previous year. ^[11]
More than 25% of the global population is using the voice search feature on their mobile phones. ^[11]
52% of people who use voice assistants engage with them daily or every other day. ^[11]
45% of global internet users say they’ve used voice searchor gave voice commands over the last month. ^[11]
In fact, 72% of US internet users use voice search to engage with popular digital assistants. ^[11]
A website with an unsatisfying mobile experience can lose 9 out of 10 users 61% of consumers aremore likely to make purchases from mobile. ^[11]
61% of users will have a more positive opinion about a business if it has a mobile. ^[11]
2/3 of users say they are more likely to buy from a business that customizes mobile website and app content according to their location. ^[11]
According to Accenture, 91% of consumers say they are more likely to buy from brands that provide relevant offers and recommendations. ^[11]
72% of consumers say theyonly engage with personalized messages. ^[11]
84% of businesses report that customer experience is the key personalization factor. ^[11]
Personalization canincrease the efficiency of advertising spend by up to 30%. ^[11]
67% of consumers think it is important that brands automatically adjust their content based on their real. ^[11]
This same stat was less than 10% in 2002. ^[8]
Even more astonishing is the fact that 52% of Americans user their devices while browsing in store in order to research the product online. ^[8]
As of March 2017, 80% of top Alexa websites were mobile adaptive. ^[15]
In fact, mobile ad blocking has increased 90% yearover. ^[15]
48% of companies are using mobile coupons/offers in 2017. ^[15]
Up to 70% of web traffic happens on a mobile device CIODive, 2018 57% of all U.S. online traffic now comes from smartphones and tablets . ^[16]
About 3 in 5 consumers check their email on the go, and 75% of Americans say they use their smartphones most often to check email. ^[16]
80% of email users are expected to access their email accounts via a mobile device by the end of 2018. ^[16]
As a whole, in 2017, 61% of U.S. email opens occurred on mobile, 15% on desktop and 24% in a webmail client. ^[16]
In 2017, 95.1% of active Facebook users accessed the social network via a mobile device. ^[16]
80% of people use Pinterest on mobile. ^[16]
60% of consumers click on mobile ads at least weekly. ^[16]
54% of all mobile brand experiences are video or image based 89% of people on smartphones are using apps, while only 11% are using standard websites. ^[16]
Over 51% of smartphone users have discovered a new company or product while conducting a search on their smartphone. ^[16]
During TV shows, viewers paid attention to mobile 28% of the time, and during TV ads, they paid attention to mobile more than half the time. ^[16]
People ages 18–24 looked at their smartphones 60% of the time during TV ads, and people ages 45 and over did so. ^[16]
41% of the time. ^[16]
More than 50% of videos are watched on mobile. ^[16]
Mobile readers who open an email a second time from a computer are 65% more likely to click through. ^[16]
73% of companies surveyed prioritize mobile device optimization of emails. ^[16]
Almost every report on email open rates concludes that mobile is responsible for at least 50% of all opens. ^[16]
52% of customers are less likely to engage with a company because of bad mobile experience. ^[16]
35% of business professionals check email on a mobile device. ^[16]
The Apple iPhone (29%) and Gmail (27%). ^[16]
Mobile opens accounted for 46% of all email opens in June of 2018. ^[16]
50% of B2B search queries today are made on smartphones and will grow to 70% by 2020. ^[16]
61% of mobile searchers are more likely to contact a local business if they have a mobile. ^[16]
A delay of one second in mobile page response can reduce conversions by 7%. ^[16]
54% of people say that their frustration increases as the load time for a brand’s mobile site increases. ^[16]
67% of smartphone users are more likely to purchase from companies whose mobile sites or apps customize information to their location Mobile Search and SEO Stats. ^[16]
Local searches lead 50% of mobile users to visit stores within one day. ^[16]
61% of mobile searches end in no click at all, and 33.7% of desktop searches end in no click at all. ^[16]
48% of customers started their search for a product on mobile. ^[16]
Google drives 96% of mobile search traffic. ^[16]
Mobile devices account for 54.22% of all devices. ^[12]
Mobile devices generated 50.81% of global website traffic in 2020. ^[12]
96% of Americans aged 18–29 own a smartphone. ^[12]
49% of U.S. mobile users said social media and messaging apps were among the three types of apps that they spent the most time on. ^[12]
In 2020, mobile users spent 90% of their time in apps as opposed to mobile browsers. ^[12]
“Where to buy” and “near me” mobile queries grew by over 200% between April 2016 and March 2019. ^[12]
As of January 2019, 60% of smartphone users contacted a business directly using the search results. ^[12]
Phones and tablets generated 64% of Google organic search visits to brand sites in Q3 2020. ^[12]
The first mobile search result on Google gets an average organic CTR of 26.9%. ^[12]
In 2017, nearly two in three smartphone users were more likely to purchase from companies. ^[12]
27% of the global online population used voice search on mobile in 2018. ^[12]
In just two years, from 2015 to 2017, there was a 500%+ growth in “near me” mobile searches that contained a variant of “can I buy” or “to buy.”. ^[12]
72.9% of global retail eCommerce is expected to be generated via mobile devices by 2021. ^[12]
In the U.S., 53.9% of all retail eCommerce is expected to be generated via mobile devices in 2021. ^[12]
60% of online retail website visits come from mobile devices. ^[12]
With over $190 billion spent on smartphone devices in 2020, mobile accounts for 40% of all online sales, and this number will surpass 50% by 2024. ^[12]
59% of shoppers believe being able to shop on mobile is important when deciding which brand or retailer to buy from. ^[12]
In 2019, 46% of U.S. mobile device owners used a mobile retail app to look for more information about a product or a service. ^[12]
39% of smartphone users are more likely to browse or shop from a store’s mobile app since it’s easier or faster to make purchases. ^[12]
49% of U.S. smartphone users unsubscribed from a brand or company’s mobile messaging service because of too many messages or updates. ^[12]
In 2019, U.S media buying decision makers spent 55% of their mobile advertising budget on conversion and/or direct response efforts, and 45% on branding. ^[12]
40% of U.S media buying decision makers are very confident that their organization was able to measure the conversion rates of their mobile advertising efforts. ^[12]
52% of app developers used playable ads in their products and 23% found playable ads as most engaging for app users. ^[12]
Mobile devices generated 73% of Google search ad clicks in Q3 2020. ^[12]
In April 2020, over 98% of Facebook’s active user accounts worldwide accessed the social network via mobile phone. ^[12]
98.8% of all social media users access social channels via mobile devices. ^[12]
YouTube is the most used smartphone app in the U.S. with a 71% audience reach. ^[12]
In 2019, 61% of users in North America accessed social media via mobile devices. ^[12]
Mobile accounted for 39% of all email opens in 2020, down from 42% in 2019. ^[12]
Nearly 76% of webmail opens happened in Gmail in 2020. ^[12]
In 2020, over 83% of mobile email opens happened on iPhones. ^[12]
5.27 billion people (67.08% of the world population). ^[12]
97% of Americans own a mobile phone. ^[12]
58% of consumers say text messaging is the most effective type of business communication to reach them quickly. ^[12]
The texting app is the most used messaging tool for 63% of cell phone users. ^[12]
In 2019, SMS accounted for 99.2% of the total business messaging traffic. ^[12]
Text messages are opened and read 134% more than email. ^[12]
90% of all text messages are read within thirty minutes of being received. ^[12]
70% of businesses use text messages to reach customers and employees. ^[12]
70% of YouTube videos are watched on mobile devices. ^[12]
61% of online business buyers use mobile devices to research the products and services they buy for work. ^[12]
60% of B2B buyers report that mobile played a significant role in a recent purchase. ^[12]
More than 90% of B2B buyers who report a superior mobile experience are likely to buy again from the same vendor. ^[12]
Mobile drives an average of over 40% of revenue in leading B2B organizations. ^[12]
50% of B2B search queries were made on smartphones in 2017. ^[12]
78% of B2B eCommerce firms think mobile apps are the future, and about 65% already have a mobile app. ^[12]
Almost 25% of companies invest in mobile optimization as a top SEO tactic. ^[12]
By prioritizing mobile speed, Pfizer’s Media Lab reduced its bounce rate by 20%. ^[12]
53% of mobile site visitors will leave a page if it takes longer than three seconds to load. ^[12]
The average web page takes 87.8% longer to load on mobile than desktop. ^[12]
Improving site speed by 0.1 seconds results in an 8.4% higher conversion rate and 9.2% higher order value for mobile users. ^[12]
77% of smartphone shoppers are more likely to purchase from companies whose mobile sites or apps allow them to make purchases quickly, so the online purchasing process on your mobile site must be fast and flawless. ^[12]
70% of all mobile searches result in action within 1 hour. ^[17]
91% of all U.S. citizens have their mobile device within reach 24/7. ^[17]
Moving to mobile search advertising, it was estimated that US mobile search spending would reach over $25 billion in 2018, and over $28 billion in 2019. ^[18]
Behind these advertisements was Google, who drove about 95% of all US paid search ad clicks on mobile, followed by Bing (3%) and Yahoo (1%). ^[18]
One more before we move over to 2019, Facebook had over nine billion daily active mobile users, and 54% of users accessed the platform through a mobile device. ^[18]
For instance, by 2014, around 38% of all mobile users were smartphone users, and by the end of this year, that number is expected to reach over 50%. ^[18]
Delving deeper, i.e. what percentage of internet traffic is mobile, 52.2% of all website traffic worldwide was generated through mobile phones in 2018, up from 50.3% in 2017, and 0.7% in 2009. ^[18]
With such high numbers, it makes sense that Forbes reported that mobile advertising would drive 75% of all digital ad spend this year. ^[18]
Likewise, mobile—this time smartphones—has overtaken desktop devices in terms of retail site visits, with 61% of retail site visits worldwide. ^[18]
Despite this, smartphones still lag behind in terms of revenue, generating only 45% of online shopping orders. ^[18]
Watching movies/videos online 52% and 23% Email 59% and 22%. ^[18]
Using social media sites 54% and 19% Reading news 48% and 19% Online shopping 43% and 18% 9. ^[18]
On the topic, 80% of smartphone users are more likely to purchase from companies whose mobile sites or apps help them easily find answers to their questions. ^[18]
If this doesn’t scream mobile website optimization, then maybe the fact that 53% of mobile website visits are abandoned if a mobile site takes longer than three seconds to load. ^[18]
Even worse, if people have a negative experience on mobile, they’re 62% less likely to purchase from you in the future. ^[18]
Specifically in retail, for example, Google found that a one second delay in mobile can impact mobile conversions by up to 20%. ^[18]
That being said, East Asia was ranked first with mobile social media penetration worldwide, followed by North America with 61%, South America and Northern Europe both with 57%, and Central American with 56%. ^[18]
Globally, the average rate of social media penetration by January 2018 was 39%. ^[18]
Speaking of January 2018, as of that date, 95.1% of active Facebook user accounts accessed the social network via a smartphone. ^[18]
For example, the augmented reality trend and the fact that dedicated applications will go up by almost 300% between 2018 and 2024. ^[18]
According to Statista, there are 4.33 billion internet users around the world, and over 3.7 billion are mobile users as of July 2019. ^[13]
And it’s predicted that the total number of mobile internet users is expected to reach 5 billion by the end of 2019. ^[13]
In 2018, 52.2% of internet traffic was from mobile devices. ^[13]
Almost 5.13 billion people around the world own a mobile device, which is 66.53% of the world’s total population. ^[13]
According to Google, there are 2.5 billion active Android devices. ^[13]
Insights For Professionals found that 92% of people use mobile phones to take pictures 79% use it to visit social media 64% of users use it for lifestyle activities 88% use it to play games 94% use it for map routes. ^[13]
And 33% of the app downloads were mobile games, where users spent 120 billion hours annually playing mobile games. ^[13]
To put things into perspective, 91% of all social media users use their mobile devices to access social channels. ^[13]
And they spend 80% of total time on social media through their mobiles. ^[13]
That said, 96% users around the worldwide access Facebook through their mobile devices. ^[13]
In fact, 63% of customers expect businesses to offer customer support through social media channels. ^[13]
And, 90% of social media users have already used social networks to communicate with different brands. ^[13]
And according to TechCrunch, Instagram makes up 28.2% of Facebook’s mobile ad revenue. ^[13]
Even Facebook’s total Q1 2019 advertising revenue consisted of 93% of mobile advertising revenue. ^[13]
While spending on mobile ads is increasing quickly, HubSpot suggests that 70% of people dislike mobile ads. ^[13]
That said, Google drives 95% of all paid search ad clicks through mobile in the US. ^[13]
To give you an idea, 95% of the total organic search visits in the United States were from mobile. ^[13]
The closest any other search engine comes is Baidu with roughly 3.56%. ^[13]
Nearly 63% of all the searches on Google were from mobile devices in the United States in Q2 2019. ^[13]
And if you’re wondering about mobile searches conversion rates, then 18% of local mobile searches result in a sale within one day. ^[13]
For instance, more than 70% of videos on YouTube are viewed through mobile devices. ^[13]
Twitter also said that almost 90% of videos are viewed on mobile. ^[13]
According to IAB, there was an increase of 31% in mobile and video spending from 2018 and the average spending will be $18 million in 2019. ^[13]
For instance, a study by Boston Consulting Group showed that 80% of B2B buyers use mobiles at work. ^[13]
The study further revealed that the use of mobile in B2B resulted in more queries, traffic, leads, transactions, and resulted in a greater revenue contribution of 42% on average. ^[13]
Boston Consulting Group’s report also shows that the use of mobile B2B accelerated the time to purchase by 20%. ^[13]
And 90% of buyers are likely to buy from the same vendor if they had a great mobile experience. ^[13]
And did you know, more than 50% of B2B search queries are made on a smartphone?. ^[13]
This number is expected to increase to 70% by 2020. ^[13]
Around 61.9% of email opens are done on mobile devices, followed by 9.8% on desktop, and 28.3% in webmail as of July 2019. ^[13]
Mobile email opens have gone up a lot in the last few years, as this number was just 29% in 2012. ^[13]
Businesses realize this importance, as 39% of companies would use a mobile. ^[13]
Another mobile email statistic that you might find fascinating is that as of April 2019, 27.6% of all email opens were on Apple iPhone and 27.8% on Gmail. ^[13]
That said, mobile users are likely to check their emails 3x more than a non mobile user and 35% of all business professionals use their mobile devices to check emails. ^[13]

I know you want to use Mobile Marketing Software, thus we made this list of best Mobile Marketing Software. We also wrote about how to learn Mobile Marketing Software and how to install Mobile Marketing Software. Recently we wrote how to uninstall Mobile Marketing Software for newbie users. Don’t forgot to check latest Mobile Marketing statistics of 2024.

Reference

semrush – https://www.semrush.com/blog/mobile-marketing-stats/.
99firms – https://99firms.com/blog/mobile-marketing-statistics/.
makeawebsitehub – https://makeawebsitehub.com/mobile-marketing-statistics/.
smallbizgenius – https://www.smallbizgenius.net/by-the-numbers/mobile-marketing-statistics/.
review42 – https://review42.com/resources/mobile-marketing-statistics/.
techjury – https://techjury.net/blog/mobile-marketing-statistics/.
moengage – https://www.moengage.com/learn/mobile-marketing-statistics-and-trends/.
siteefy – https://siteefy.com/mobile-marketing-statistics/.
convinceandconvert – https://www.convinceandconvert.com/mobile/7-mobile-marketing-stats-that-will-blow-your-mind/.
digitalexaminer – https://www.digitalexaminer.com/mobile-marketing-statistics/.
statista – https://www.statista.com/topics/5983/mobile-marketing-worldwide/.
udonis – https://www.blog.udonis.co/mobile-marketing/mobile-marketing-statistics.
websitesetup – https://websitesetup.org/news/mobile-marketing-statistics/.
monsterinsights – https://www.monsterinsights.com/mobile-marketing-statistics-to-skyrocket-your-marketing-strategy/.
smartinsights – https://www.smartinsights.com/mobile-marketing/mobile-marketing-analytics/mobile-marketing-statistics/.
impactplus – https://www.impactplus.com/blog/mobile-marketing-statistics.
bluecorona – https://www.bluecorona.com/blog/mobile-marketing-statistics/.
hubspot – https://blog.hubspot.com/blog/tabid/6307/bid/24082/9-amazing-mobile-marketing-statistics-every-marketer-should-know.aspx.
aumcore – https://www.aumcore.com/blog/2018/12/18/mobile-marketing-statistics-2019/.

How Useful is Mobile Marketing

One of the key advantages of mobile marketing is its ability to reach consumers on the go. With mobile devices always within arm’s reach, businesses can engage with their target audience anytime, anywhere. This level of accessibility grants companies the opportunity to connect with customers in real-time, providing instant updates, promotions, and personalized messages.

Moreover, mobile marketing allows for hyper-targeted advertising. By leveraging geolocation data, businesses can tailor their marketing messages based on a consumer’s location, ensuring that they receive relevant and timely information. This level of personalization helps to improve the customer experience, increasing the likelihood of engagement and conversion.

With the prevalence of social media platforms and mobile apps, businesses can also target specific demographics and interests through mobile marketing. By utilizing social media advertising and in-app marketing campaigns, companies can reach a wider audience and attract potential customers who may not have otherwise come across their brand.

Another significant benefit of mobile marketing is its cost-effectiveness. Compared to traditional marketing channels such as print or television ads, mobile marketing can be a more affordable option for businesses of all sizes. By optimizing their mobile marketing strategies, companies can maximize their budget and achieve a higher return on investment.

Mobile marketing also offers a wealth of analytical tools that provide businesses with valuable insights into their target audience’s behaviors and preferences. By tracking key performance indicators such as click-through rates, conversion rates, and audience engagement, businesses can refine their marketing strategies and tailor their messages to better resonate with consumers.

Furthermore, mobile marketing allows for seamless integration with other digital channels. By aligning their mobile marketing efforts with their overall marketing strategy, businesses can create a cohesive and consistent brand experience for customers across all touchpoints. This integrated approach helps to build brand loyalty and drive customer retention.

Overall, mobile marketing has proven to be a powerful and versatile tool for businesses looking to connect with consumers in a meaningful and effective way. By leveraging the accessibility, personalization, and cost-effectiveness of mobile marketing, companies can enhance their marketing efforts and drive growth in today’s competitive market.

It is clear that mobile marketing is an invaluable asset for businesses seeking to stay ahead of the curve and reach their target audience in a highly saturated digital landscape. As technology continues to evolve, businesses must adapt their marketing strategies to meet the changing needs and preferences of consumers. By embracing mobile marketing as a key component of their overall marketing strategy, businesses can tap into a world of opportunities and unlock new possibilities for growth and success.

In Conclusion

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We tried our best to provide all the Mobile Marketing statistics on this page. Please comment below and share your opinion if we missed any Mobile Marketing statistics.

Mobile Marketing Statistics 2024 – Everything You Need to Know