Nonprofit Accounting Statistics 2024 – Everything You Need to Know

• Campaigns that are shared fewer than 2 times have a 97% chance of failure. ^[0]

Nonprofit Accounting Adoption Statistics

• 58% of nonprofit social media happens on mobile 95% mobile phone adoption rate for US adults 81% smartphone adoption rate for US adults 51% of US donors do not have a landline. ^[0]

Nonprofit Accounting Latest Statistics

• Charitable giving accounted for 2.1% of gross domestic product in 2016. ^[1]
• 26% of Private Foundation funding goes to Education. ^[1]
• 23% of Private Foundation funding goes to Health. ^[1]
• 13% of Private Foundation funding goes to Community and Economic Development. ^[1]
• 13% of Private Foundation funding goes to Human Services. ^[1]
• 9% of Private Foundation funding goes to Arts and Culture. ^[1]
• Churches, schools, and foundations dominate the nonprofit sector, accounting for almost 40% of all nonprofits in the United States. ^[1]
• After that, about 15% of organizations are classic civil, social, and business engagement organizations, including little leagues, chambers of commerce, fraternal organizations. ^[1]
• 23% of grant dollars from U.S. funders were awarded for international purposes. ^[1]
• Approximately 91% of high net worth households give to charity. ^[1]
• 29% of Private Foundation funding directly impacts economically disadvantaged people. ^[1]
• 21% of Private Foundation funding directly impacts children and youth. ^[1]
• 8% of Private Foundation funding directly impacts women and girls. ^[1]
• 3% of Private Foundation funding directly impacts religious groups. ^[1]
• The top four volunteer areas are for religious (34.1%), educational (26%), social service (14.9%), and health (7.3%). ^[1]
• 31% of donors worldwide give to nonprofits located outside of their country of residence. ^[1]
• 17% of private giving is from individuals. ^[1]
• Approximately 63 million Americans — 25% of the adult population — volunteer their time, talents, and energy to making a difference. ^[1]
• 53% of all charities rely on contributions for the majority of their revenue. ^[1]
• 76% of public charities annual revenue is $0 – $99K. 13% of public charities annual revenue is $100 – $499K. ^[1]
• 3% of public charities annual revenue is $500 – $999K. 5% of public charities annual revenue is $1M – $4.9M. ^[1]
• 3% of public charities annual revenue is >$5M. Traditional product fundraising accounts for roughly 80% of the dollars that school groups use to provide “extras” for their schools. ^[1]
• For 32% of charities, the majority of revenue comes from program services. ^[1]
• 30% of annual giving occurs in December. ^[1]
• 10% of annual giving occurs on the last 3 days of the year. ^[1]
• Foundation Group has a 100% IRS approval rate for 501status appliations. ^[1]
• dataset$NTEEGRP < ” ” dataset$NTEEGRP[str_sub%. ^[2]
• < “Arts” dataset$NTEEGRP[str_sub%in% othered ]. ^[2]
• < “Other education” dataset$NTEEGRP[str_sub%in% highered ]. ^[2]
• < “Higher education” dataset$NTEEGRP[str_sub%in% envanimals]. ^[2]
• < “Hospitals and primary care facilities” dataset$NTEEGRP[str_sub%in% humanserv]. ^[2]
• < “Other public and social benefit” dataset$NTEEGRP[str_sub%in% relig]. ^[2]
• Back to top Approximately 1.54 million nonprofits were registered with the Internal Revenue Service in 2016, an increase of 4.5 percent from 2006. ^[2]
• The nonprofit sector contributed an estimated $1.047.2 trillion to the US economy in 2016, composing 5.6 percent of the country’s gross domestic product .1. ^[2]
• In 2018, total private giving from individuals, foundations, and businesses totaled $427.71 billion , a decrease of 1.7 percent from 2017. ^[2]
• According to Giving USA total charitable giving rose for consecutive years from 2014 to 2017, making 2017 the largest single year for private charitable giving, even after adjusting for inflation. ^[2]
• An estimated 25.1 percent of US adults volunteered in 2017, contributing an estimated 8.8 billion hours. ^[2]
• This is a 1.6 percent increase from 2016. ^[2]
• Table1All < comp1 %>% left_join). ^[2]
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• Calculate change over time Table1CG <. ^[2]
• #Step 5 calculate inflation adjustments Table1CG <. ^[2]
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• From 2006 to 2016, the number of nonprofit organizations registered with the IRS rose from 1.48 million to 1.54 million, an increase of 4.5 percent. ^[2]
• Approximately 35 percent of nonprofits registered with the IRS in 2016 were required to file a Form 990, Form 990EZ, or Form 990. ^[2]
• , full_width = F) %>% row_spec, bold =. ^[2]
• 20062011% change, 2006–2011% change, 2006–2011 2016% change, 2006–2016% change, 2006–2016 All registered nonprofits1,478,553.001,447,471.00. ^[2]
• Between 2006 and 2016, the number of public charities grew 19.6 percent, faster than the growth of all registered nonprofits. ^[2]
• Consequently, public charities made up a larger share of the nonprofit sector in 2015 than in 2005. ^[2]
• The number of reporting public charities required to file a Form 990 or Form 990 EZ grew slightly between 2015 and 2016, showing an increase of 1 percent. ^[2]
• Almost three fifths of all nonprofit organizations reporting to the IRS in 2016 were public charities. ^[2]
• As shown in figure 1 below, 66.6 percent had less than $500,000 in expenses ; they composed less than 2 percent of total public charity expenditures. ^[2]
• Though organizations with $10 million or more included just 5.4 percent of total public charities , they accounted for 88.1 percent of public charity expenditures. ^[2]
• subtitle = paste. ^[2]
• Assets = round)/1000000000, digits=1)) %>% mutate. ^[2]
• Table2 < Table2 %>% slice). ^[2]
• Human services groups—such as food banks, homeless shelters, youth services, sports organizations, and family or legal services—composed over one third of all public charities. ^[2]
• They were more than twice as numerous as education organizations, the next most prolific type of organization, which accounted for 17.2 percent of all public charities. ^[2]
• Health care organizations, though accounting for only 12.2 percent of reporting public charities, accounted for nearly three fifths of public charity revenues and expenses in 2016. ^[2]
• Education organizations accounted for 17.3 percent of revenues and 16.9 percent of expenses; human services, despite being more numerous, accounted for comparatively less revenue and expenses. ^[2]
• Hospitals, despite representing only 2.2 percent of total public charities , accounted for about half of all public charity revenues and expenses. ^[2]
• , full_width = F) %>% row_spec, italic =. ^[2]
• %>% add_header_above” = 3, “Percentage of Total” = 3)). ^[2]
• >% left_join%. ^[2]
• The number of reporting public charities in 2016 was approximately 1 percent higher than the number in 2015. ^[2]
• The total revenues, expenses, and assets for reporting public charities all increased between 2015 and 2016; after adjusting for inflation, revenues rose 1.9 percent, expenses rose 4 percent, and assets rose 2.1 percent. ^[2]
• Consequently, these organizations accounted for a slightly lower proportion of the total sector in 2016 than they did in 2006. ^[2]
• The smallest subsectors saw the largest growth rates in the number of organizations, increasing 16 and 10.1 percent, respectively, from 2006 to 2016. ^[2]
• Financially, religion related organizations had the largest proportional increase in both revenue and expenses, growing from $13.2 billion in revenue in 2006 to $19.4 billion in 2016 after adjusting for inflation. ^[2]
• Environment and animals organizations experienced similar growth, growing from $14.6 billion in revenue in 2006 to $19.8 billion in 2016 after adjusting for inflation. ^[2]
• Both types of organizations, however, still account for a very small proportion of overall nonprofit sector revenue in 2016, at just about 1 percent each. ^[2]
• Health related organizations, which account for a much larger proportion of overall sector finances , also experienced considerable growth between 2006 and 2016. ^[2]
• From 2006 to 2011, revenue and assets for all public charities increased 10.6 and 11.5 percent, respectively, but both grew much more quickly in the years following 20.2 percent for revenues and 25.8 percent for assets, after adjusting for inflation. ^[2]
• Further, expenses grew much faster than revenues between 2006 and 2011, with expenses increasing 14.5 percent. ^[2]
• But between 2011 and 2016 growth in expenses was outpaced by the growth in revenues. ^[2]
• Of the two, other public and social benefit organizations experienced the larger decline, falling $1.6 billion in revenue from 2006 to 2011, a decline of. ^[2]
• Both revenue growth rates were well above the growth rate for human services organizations, which at 12.8 percent was the lowest for any subsector within that period. ^[2]
• Percent Change in Revenue, Expenses, and Assets of Reporting Public Charities by Subsector, 2006–2016. ^[2]
• %>% add_header_abovec. ^[2]
• Private charitable contributions reached an estimated $427.71 billion in 2018, as shown in figure 2 below. ^[2]
• In 2018, total charitable giving decreased 1.7 percent from 2017. ^[2]
• Calculate percentage change Table5 <. ^[2]
• #Rename Columns colnames< c”Charity type”, “% of all contributions, 2013”, “% of all contributions, 2018”, paste. ^[2]
• Congregations and religious organizations received just under a third of all charitable contributions in 2018 , a lower proportion than they received five years earlier in 2013. ^[2]
• Education organizations received the next highest share of private charitable contributions , which is the same proportion received in 2013. ^[2]
• Human services organizations received the third highest pro portion of all contributions in 2018 , but this is a slight decline from their 2013 proportion. ^[2]
• Gifts to individuals made up the smallest proportion of total contributions in 2018 2.1 percent. ^[2]
• Their grants, a component of private charitable contributions, totaled $77.7 billion in 2017, up 10.4 percent from 2016 after adjusting for inflation. ^[2]
• Between 2005 and 2017, foundation grantmaking increased 70 percent after adjusting for inflation. ^[2]
• Foundation assets also grew over the same period, increasing 46.6 percent from $691 billion in 2005 to $1012.9 billion in 2017 after adjusting for inflation. ^[2]
• ^[2]
• < atus18vol %>% select. ^[2]
• atus18volsum %>% select%. ^[2]
• An estimated 64.4 million adults, 25.1 percent of the population volunteered at least once in 2017. ^[2]
• The highest volunteer rate reported in the decade spanning from 2008 to 2017 was 26.8 percent, which was reported in 2009 and 2011. ^[2]
• The lowest volunteer rate was reported in 2015 24.9 percent. ^[2]
• The percentage of the population volunteering on a given day increased slightly in 2017, rising to 6 percent from 5.6 percent in 2016. ^[2]
• In the past decade, the highest proportion of Americans volunteering on a given day was in 2009, when 7.1 percent of the population volunteered. ^[2]
• Americans volunteered an estimated 64.4 hours in 2017, a slight increase from 63.9 hours in 2016. ^[2]
• The largest use of volunteer hours in 2018 was on social service and care activities. ^[2]
• Administrative and support activities made up the next largest proportion of volunteer time ; this category includes things like computer use, telephone calls , writing, fundraising, and the like. ^[2]
• FIGURE 4 Distribution of Volunteer Time by Acitivty, 2018. ^[2]
• because equals 0% ggplot, y =AsPct)). ^[2]
• The time volunteers spent in 2017 was worth an estimated 256. ^[2]
• The value of volunteer time combined with private giving accounted for over half a trillion dollars ; volunteer time represents 12.9 percent of that total. ^[2]
• , full_width = F) %>% row_spec, bold =. ^[2]
• Percent of population volunteering and hours volunteered for 2016 – 17 estimated based on previous years. ^[2]
• From 2011 to 2016, the number of nonprofit organizations registered with the IRS rose by 4.5 percent. ^[2]
• Nonprofit revenues grew 1.8 percent; assets increased 2.3 percent; and expenses grew by 3.6 percent. ^[2]
• Of these, approximately 240,000 are registered with the IRS, according to National Center for Charitable Statistics’s analysis of the February 2016 IRS Business Master File. ^[2]
• The number of reporting charities increased 9.7 percent between 2011 and 2016—and, indeed, increased 2.3 percent between 2012 and 2013—suggesting that the sector continues to grow. ^[2]
• Table 1 lists little change in the number of reporting charities between 2006 and 2016, with a growth rate of only 2.5 percent; it also lists the number of reporting charities falling 11.9 percent between 2006 and 2011. ^[2]
• Volunteer statistics from the CPS Volunteer Supplement are not available after September 2015 2016 figures for total hours volunteered and total number of volunteers are estimated from historical CPS data. ^[2]
• That was 10.2 percent of total U.S. private sector employment. ^[3]
• The District of Columbia had the highest percentage of nonprofit employment, 26.0 percent. ^[3]
• Nevada had the lowest share of nonprofit employment, 2.7 percent. ^[3]
• Texas, Alabama, and South Carolina, each had less than 6.0 percent of private employment in nonprofit organizations in 2016. ^[3]
• Montour County, Pennsylvania, had 63.1 percent of private employment in nonprofit organizations in 2016. ^[3]
• 11,138 Essex County, New York 25.0 10,474 2,616 as percent of total Montour County, Pennsylvania Tompkins County, New York Franklin County, New York Otsego County, New York Grafton County, New Hampshire. ^[3]
• For instance, if you have an 80% chance of receiving a certain grant, you’d multiply the grant funding by 0.8.Meanwhile. ^[4]
• For instance, if you expect to receive a total of $500,000 in revenue, but believe you have a 75% chance of achieving that revenue amount, you’d enter $375,000 in your budget. ^[4]
• Actually, 18% of nonprofits listed limited staff as their greatest challenge in 2019. ^[4]
• Americans gave $410 billion to charities in 2017, up 5%. ^[0]
• 31% of donors worldwide give to NGOs, NPOs & charities located outside of their country of residence. ^[0]
• 41% give in response to natural disasters. ^[0]
• Education giving saw relatively slower growth compared to the strong growth rates experienced in most post. ^[0]
• In each of the years 2014 and 2015 education giving grew by more than 8 percent. ^[0]
• Total charitable giving grew 4.1% in 2016 and 5% in 2017. ^[0]
• Foundation giving in 2016 increased to $58.28 billion – a 3.5% increase from 2015. ^[0]
• Giving to Education charities was up 6.2% to $58.9 billion (14% of all donations). ^[0]
• Donations to Human Services charities were up 5.1% to $50.06 billion (12% of all donations). ^[0]
• Foundations saw an increase of % to $45.89 billion (11% of all donations). ^[0]
• Health charities experienced an increase of 15.5% to $38.27 billion (9% of all donations). ^[0]
• Public Society Benefit charities saw an increase of 7.8% to $29.59 billion (7% of all donations). ^[0]
• Giving to International charities decreased by 4.4% to $22.97 billion (6% of all donations). ^[0]
• Arts, Culture and Humanities saw an increase of 8.7% to $19.51 billion (5% of all donations). ^[0]
• Charities that focus on the Environment / Animals saw an increase of 7.2% to $11.83 billion (3% of all donations). ^[0]
• With the 2.9% increase in donations this year, 31% of all donations, or $127.37 billion, went to Religious organizations. ^[0]
• In 2017, the largest source of charitable giving came from individuals at $281.86 billion, or 72% of total giving; followed by foundations ($58.28 billion/15%), bequests ($30.36 billion/8%), and corporations ($18.55 billion/5%). ^[0]
• In 2016, the majority of charitable dollars went to religion (32%), education (16%), human services (12%), grantmaking foundations (11%), and health (9%). ^[0]
• Environmental and animal organizations experienced the largest giving increase in 2016, receiving 7.2% more than the previous year. ^[0]
• Charitable giving accounted for 2.1% of gross domestic product in 2016. ^[0]
• Approximately 91% of high net worth households give to charity. ^[0]
• 56% of the country’s public schools have at least one donor appeal on its site. ^[0]
• Traditional product fundraising accounts for roughly 80% of the dollars that school groups use to provide “extras” for their schools. ^[0]
• 67% of principals turn fundraising decisions over to their PTO or PTA, even though experts believe this hands off approach actually hampers a fundraiser’ssuccess. ^[0]
• 71% of parents said they’ve sold fundraising products to friends, family, and co. ^[0]
• 35% of schools average $0 – $5,000 in annual earnings from fundraising while 27.1% earn more than $75,000. ^[0]
• Charitable contributions to colleges and universities in the United States increased only 1.7% in2016. ^[0]
• The Top 20 fundraising institutions together raised $11.12 billion, 27.1 percent of the 2016 total. ^[0]
• Approximately 63 million Americans — 25% of the adult population — volunteer their time, talents, and energy to making a difference. ^[0]
• The volunteer rate declined by 0.4% to 24.9% in 2016. ^[0]
• Women volunteer at higher rates (27.8%) than men (21.8%). ^[0]
• People aged 3544 and 45 54 are most likely to volunteer (28.9% and 28% respectively). ^[0]
• while 20 24 year olds have the lowest rates (18.4%). ^[0]
• 72% of volunteers are involved with only one organization, while 18.3% are involved with two. ^[0]
• The top four national volunteer activities are food collection or distribution (24.2%), fundraising or selling items to raise money (23.9%), general labor or transportation (18.8%), and tutoring or teaching (17.9%). ^[0]
• The top four volunteer areas are for religious (34.1%), educational (26%), social service (14.9%), and health (7.3%). ^[0]
• 42.1% of people became volunteers with their main organization after being asked to volunteer. ^[0]
• 49% of all church giving transactions are made with a card. ^[0]
• 60% are willing to give to their church digitally. ^[0]
• Tithers make up only 10 25 percent of a normal congregation. ^[0]
• Churches that accept tithing online increase overall donations by 32%. ^[0]
• Only 5% tithe, and 80% of Americans only give 2% of their income. ^[0]
• Christians are giving at 2.5% of income; during the Great Depression it was 3.3%. ^[0]
• Only 3 5% of Americans who give to their local church do so through regular tithing. ^[0]
• When surveyed, 17% of Americans state that they regularly tithe. ^[0]
• For families making $75k+, 1% of them gave at least 10% in tithing. ^[0]
• 37% of regular church attendees and Evangelicals don’t give money to church. ^[0]
• 17% of American families have reduced the amount that they give to their local church. ^[0]
• 7% of church goers have dropped regular giving by 20% or more. ^[0]
• 77% of those who tithe give 11%–20% or more of their income, far more than the baseline of 10%. ^[0]
• 30% of annual giving occurs in December. ^[0]
• 10% of annual giving occurs on the last 3 days of the year. ^[0]
• 77% believe everyone can make a difference by supporting causes. ^[0]
• 64% of donations are made by women. ^[0]
• 40% of Millennial donors are enrolled in a monthly giving program. ^[0]
• 16% give through Facebook fundraising tools. ^[0]
• 11% of total US giving comes from Millennials. ^[0]
• 84% of Millennials give to charity, donating an annual average of $481 across 3.3 organizations. ^[0]
• 47% of Millennials gave through an organization’s website in 2016. ^[0]
• 49% of Gen X donors are enrolled in a monthly giving program. ^[0]
• 19% give through Facebook fundraising tools. ^[0]
• Email prompted 31% of online donations made by Gen Xers 59% of Gen Zs are inspired to donate to charity by a message/image they saw on social media. ^[0]
• represent 23.6% of the US populations. ^[0]
• 49% of Baby Boomer donors are enrolled in a monthly giving program. ^[0]
• 21% give through Facebook fundraising tools. ^[0]
• 24% of Boomers say they were promoted to give an online donation because of direct mail they received. ^[0]
• 72% of Boomers give to charity, donating an annual average of $1,212 across 4.5 organizations. ^[0]
• is 11.8% of the US population. ^[0]
• 30% of donors aged 75+ say they have given online in the last 12 months and on average give 25% more frequently than younger generations. ^[0]
• 88% of the Greatest gen gives to charity, donating an annual average of $1,367 across 6.2 organizations. ^[0]
• They represent 26% of total US giving Greatest prefer voice calls and direct mail. ^[0]
• Corporate giving in 2017 increased to $20.77 billion—an 8.0% increase from 2016. ^[0]
• 79% of companies reported increased donor participation rates and 73% raised more money. ^[0]
• More than 49% of nonprofit respondents identified workplace giving as a growth strategy for their organization. ^[0]
• 90% indicated that partnering with reputable nonprofit organizations enhances their brand and 89% believe partnering leverages their ability to improve the community. ^[0]
• 80% of nonprofits in Snapshot 2014 said they have difficulty building strong corporate partnerships and workplace giving strategies with limited staff and resources. ^[0]
• 73% of companies prefer to have deeper partnerships with a smaller number. ^[0]
• An estimated $2 3 billion is donated through matching gift programs annually. ^[0]
• Corporate matches of employee donations were 12% of total corporate cash contributions. ^[0]
• An estimated $6 $10 billion in matching gift funds goes unclaimed per year. ^[0]
• Nearly 60% of companies offer paid time off for employees to volunteer, and an additional 21% plan to offer release time in the next two years. ^[0]
• An average of 30% of employees volunteer. ^[0]
• 50% of employees volunteering is the minimum to be in the top quartile. ^[0]
• In an analysis of over 30,000 individual volunteer activities, skillsbased volunteerism outperformed traditional volunteerism by 7 125% in all but one tracked benefit categories. ^[0]
• 92% of surveyed corporate human resources executives agree that contributing business skills and expertise to a nonprofit can be an effective way to improve employees’ leadership and broader professional skill sets. ^[0]
• 86% believe that employees expect them to provide opportunities to engage in the community and 87% believe their employees expect them to support causes and issues that matter to those employees. ^[0]
• 82% of the survey respondents say employees want the opportunity to volunteer with peers in a corporate. ^[0]
• 88% believe effective employee engagement programs help attract and retain employees. ^[0]
• 77% of the respondents believe that offering employee engagement opportunities is an important recruitment strategy to attract millennials. ^[0]
• The median employee participation rate for matching gift programs is 9%. ^[0]
• Mentioning matching gifts in fundraising appeals results in a 71% increase in the response rate and a 51% increase in the average donation amount. ^[0]
• 84% of survey participants revealed they’re more likely to donate if a match was offered. ^[0]
• 12.3% of total corporate cash contributions went through corporate matching gift programs. ^[0]
• Technology companies gave the highest proportion of matching gift contributions as a percentage of total cash gifts at 17.3%. ^[0]
• 29% of corporate giving went to educationrelated causes — a combined percentage from K 12 and higher education. ^[0]
• 25% of corporate giving went to health and social services programs. ^[0]
• 15% of corporate giving went to the community and economic development programs. ^[0]
• 85% of companies in the US have a formal domestic corporate giving program in place vs. only 45% with a formal international program. ^[0]
• 78% of Americans wanting companies to address social justice issues. ^[0]
• 88% of Millennials find their job more fulfilling when they have opportunities to make a positive impact on society and the environment. ^[0]
• Purpose driven consumer companies achieved a compounded annual growth rate of 9.85% over five years, compared to just 2.4% for the whole S&P 500 Consumer Sector. ^[0]
• Employees who engaged in corporate giving programs tended to have 75% longer tenures with the company. ^[0]
• Overall revenue from online fundraising grew by 23% in 2017. ^[0]
• Online giving grew 12.1% in 2017. ^[0]
• 54% of donors worldwide prefer to give online with a credit or debit card.11% prefer direct mail.11% prefer cash.10% prefer bank/wire transfer.9% prefer Paypal.4% prefer mobile app/wallet.1% prefer text message. ^[0]
• 67% of nonprofits across the globe are set up to accept online donations. ^[0]
• On December 31%, online giving is concentrated between 12PM – 7PM. ^[0]
• Overall online revenue increased by 23% in 2017, accelerating from 15% growth the previous year. ^[0]
• Every sector tracked saw at least 15% online revenue growth, with particularly large gains for Environmental (34%) and Rights (37%). ^[0]
• Nonprofits received an average of 28% more online gifts in 2017 than 2016. ^[0]
• On average, 38% of donors who made an online gift to a nonprofit in 2016 made an online gift again to that nonprofit in 2017. ^[0]
• Retention was 25% for donors who made their first gift in 2016, and 60% for repeat donors. ^[0]
• Revenue from one time gifts increased by 19% in 2017. ^[0]
• In one case study, a nonprofit used Custom Facebook Audiences to drive 63% more online donations. ^[0]
• Revenue from monthly giving grew 23% compared to 13% growth for one. ^[0]
• Pre selecting monthly giving on your donation page can increase conversions of monthly donations by up to 35%. ^[0]
• Email messaging accounted for 26% of all online revenue. ^[0]
• Chat Support increase audience engagement rates to drive 45% more opt. ^[0]
• Only 3% of charities rate their board and executiveleadership as being digitally savvy. ^[0]
• 66% of charities are worried they will miss out on opportunities for digital fundraising. ^[0]
• Direct mail motivated 36% more donors to give online in 2016 compared to previous year. ^[0]
• 51% of high wealth donors prefer to give online. ^[0]
• 34% of nonprofits have paid for advertising on social media. ^[0]
• 21% of donations are directly through social. ^[0]
• Giving Tuesday raised $380 million dollars online, up 38% or $106 million from 2017. ^[0]
• Facebook raised more than $125 million for charity on Giving Tuesday, up 178% or $80 million from 2017.Facebook and PayPal matched $7 million in donations to United States nonprofits Giving Tuesday. ^[0]
• The largest Giving Tuesday payment processing platformsPayPal $98 million, up from $64 million (+53%). ^[0]
• $62.6 million, up from $60.90 million (+2.80%). ^[0]
• 46% of donors worldwide have not heard of #GivingTuesday. ^[0]
• 17% of online donation form views were on a mobile device. ^[0]
• Overall, 1.1% of website visitors made a donation, an increase of 18% over 2016. ^[0]
• Website traffic declined slightly in 2017, with 1.4% fewer visitors per month. ^[0]
• Mobile accounted for 40% of all visitors, tablets for 10%, and desktop users made up the other 50%. ^[0]
• The share of mobile traffic increased by 9% from 2016, while the share of visitors using desktop or laptop computer declined by 4%. ^[0]
• 45% of donors enrolled in a monthly giving program. ^[0]
• Monthly giving revenue increased by 40% in 2017. ^[0]
• Monthly giving accounted for 14% of all online revenue in 2016, and 16% of online revenue in 2017. ^[0]
• Donors that set up recurring donations give 42% more annually, compared to one. ^[0]
• 52% of Millennials are more likely to give monthly over a large one. ^[0]
• 41% have donated to crowdfunding campaigns that benefit individuals. ^[0]
• 16% of crowdfunders donate less money to NGS, NPOs, & charities due to their financial support of crowdfunding campaigns. ^[0]
• 14% of donors worldwide have created an online peerto. ^[0]
• 17% of crowdfunding donations are made on mobile devices. ^[0]
• Campaigns that can gain 30% of their goal within the first week are more likely to succeed. ^[0]
• Social Media is a critical factor in crowdfunding success for every order of magnitude increase in Facebook friends , the probability of success increases drastically (from 9% , 20%, to 40%). ^[0]
• Individuals ages 24 35 are much more likely to participate in crowdfunding campaigns; those over 45 are significantly less likely to back campaigns. ^[0]
• There’s an average of a 35% increase in giving when there’s a crowdfunding thermometer. ^[0]
• 62% of donors who give to crowdfunding campaigns are new to crowdfunding. ^[0]
• Crowdfunding campaigns get 126% more donations when owners update supporters. ^[0]
• Crowdfunding campaigns with personal videos raise 150% than those that don’t have videos. ^[0]
• 55% of people who engage with nonprofits on social media end up taking some sort of action. ^[0]
• The most viewed brand videos are on average 31–60 seconds long (32% of all views). ^[0]
• In 2015, 1849 year olds spent 4% less time watching TV while time on YouTube went up 74%. ^[0]
• 28% of nonprofits are on Youtube. ^[0]
• 57% of people who watch nonprofit videos go on to make a donation. ^[0]
• 68% of nonprofit video watchers view similar videos within 30 days. ^[0]
• 36% of online adults ages 18 29 are on the social network. ^[0]
• 80% of active users access Twitter via mobile. ^[0]
• 60% of consumers expect brands to respond to their query within the hour, but the average is 1 hour 24 minutes. ^[0]
• 55% of people who engage with nonprofits on Twitter end up taking some sort of action. ^[0]
• Twitter users send 700% more visitors to donation pages on Giving Tuesday than on a typical day. ^[0]
• 77% of Twitter users feel more positive about a brand when their Tweet has been replied to. ^[0]
• Companies using Twitter for customer service see a 19% lift in customer satisfaction. ^[0]
• Tweets with images receive 18% more click throughs, 89% more likes, and 150% more retweets. ^[0]
• About 1 in 5 churches use Twitter (21%). ^[0]
• 44% of churches that have an average attendance of more than 250 use Twitter. ^[0]
• 9% of those actively involved in church use Twitter. ^[0]
• 59% of those people donate money. ^[0]
• 52% donate clothing, food, or other personal items. ^[0]
• 43% attend or participate in charitable events in their community because of social media. ^[0]
• 25% contact their political representatives either by phone, letter, or email after engaging with a cause on social media. ^[0]
• 15% organize their own events in their community afterward. ^[0]
• 46.1% of churches say that using social media is their most effective method of outreach. ^[0]
• 30% of nonprofits use Instagram to raise money and awareness. ^[0]
• 75% of Instagram users take action, such as visiting a website or making a purchase after looking at an Instagram advertising post. ^[0]
• 26% of Instagram users make more than $75,000 per year. ^[0]
• 67% of Pinterest users are under the age of 40. ^[0]
• 93% of Pinners shopped online in the past 6 months. ^[0]
• Pins with prices get 36% more likes than those without. ^[0]
• 87% of Pinners have purchased a product because of Pinterest. ^[0]
• About 70% of Pinners are saving or clicking on Pins not just visiting. ^[0]
• 18% of donors worldwide have given through Facebook fundraising tools. ^[0]
• Of those, 88% say they are likely to give through Facebook fundraising tools in the future. ^[0]
• Facebook refers 29.4% of traffic to donation pages on #GivingTuesday. ^[0]
• More than 29% of mobile donation traffic on Giving Tuesday came from Facebook. ^[0]
• In an average peertopeer fundraising campaign, 15 18% of donations are referred directly from Facebook. ^[0]
• 84% of FaceBook users share to show their support for a cause and highlight issues that are important to them. ^[0]
• On Thursdays and Fridays, engagement is 18% higher. ^[0]
• By 2018, mobile devices will account for 57% of all Internet traffic. ^[0]
• In the last year, the percentage of smartphone owners making mobile payments grew by 36%. ^[0]
• 39% of smartphone owners indicated that they had used their phones to pay at least one bill in the past month, which equates to 53 million adult individuals. ^[0]
• 25% of donors complete their donations on mobile devices. ^[0]
• 44% of millennials said that would rather use their mobile phones than use cash to pay for small items. ^[0]
• In the past year, mobile giving donations have increased 205%. ^[0]
• 51% of people who visit a nonprofit’s website do so on a mobile device. ^[0]
• Overall giving increased 4% last year. ^[0]
• Faith based organizations saw the greatest increase in giving with an 18.1% increase in online donations. ^[0]
• 64% of mobile donations come from women. ^[0]
• Nearly three fourths of the entire population of the United States donates to charity in some form or another on a regular basis (69%). ^[0]
• By incorporating mobile responsive design to their websites, nonprofits can increase their donations by 126% on average. ^[0]
• An express checkout option on a website can increase mobile sales and donations by up to 55%. ^[0]
• 30% of all annual giving occurs in December, and 10% of that happens within the last three days of the year. ^[0]
• 84% of event fundraising pledges are fulfilled. ^[0]
• 51% of mobile pledges came from call centers. ^[0]
• 117% is the average mobile subscription rate. ^[0]
• 54 % of nonprofit emails are read on mobile. ^[0]
• 11% of Americans change their address each year. ^[0]
• 90% of text message reminders are read in 3 minutes. ^[0]
• More than 50% of the Textto Haiti donors made their donations shortly after learning about the campaign. ^[0]
• Text donors are most likely to be between 49 and 59 years old, female, married, and college graduates. ^[0]
• 91% of American adults own a smartphone. ^[0]
• 41% of people still have a landline. ^[0]
• Email messaging drove 28% of all online revenue in 2017. ^[0]
• 68% of donors worldwide most trust websites & email addresses that use the .org domain extension. ^[0]
• The Public Media sector received the lowest share of revenue from email (10%). ^[0]
• In 2015, lists grew by 15%; in 2016, by 14%; in 2017, by 11%. ^[0]
• Public Media nonprofits saw 41% growth in list size in 2017, while International was the only sector to experience a decline . ^[0]
• Nonprofits sent an average of 66 email messages per subscriber in 2017, marking an 11% increase in volume from 2016. ^[0]
• Advocacy email response rate declined by 9% in 2017, to 2.2%. ^[0]
• Small drops were reported for open rate (down 1% to 15%), click through rate (down 1% to 2.5%), and page completion rate (down 4%, to 76%). ^[0]
• The unsubscribe rate fell to 0.12%, 13% lower than in the previous year. ^[0]
• Fundraising email response rate declined by 6% in 2017, to 0.06%. ^[0]
• As with advocacy messages, small drops were reported for open rate (down 1% to 15%), click through rate (down 6% to 0.42%), and page completion rate (down 6%, to 16%). ^[0]
• The unsubscribe rate fell to 0.18%, 3% lower than in the previous year. ^[0]
• Walk/run/cycling event fundraisers who send more than 15 emails raise 76% more than non. ^[0]
• 79% of fundraising emails do not personalize their “To” line with a first and last name. ^[0]
• 90% visit website first before calling. ^[0]
• 96% leave without making a purchase. ^[0]
• Direct mail with digital ads yields 28% higher conversion rate. ^[0]
• Marketing campaigns that used direct mail and 1 or more digital media experienced 118% lift in response rate compared to using direct mail only. ^[0]
• Website visitors who are retargeted are 70% more likely to convert. ^[0]
• 26% of customers will return to a site through retargeting. ^[0]
• The volume of direct mail went down to 149.4 billion in 2016, but direct mail as a percentage of all mail went up. ^[0]
• Direct mail response rates in 2016 were 5.3% for house file and 2.9% for prospect lists. ^[0]
• At 6.6%, oversized envelopes have the greatest household response rates over other mediums (followed by postcards at 5.7% and letter sized envelopes at 4.3%). ^[0]
• At 37%, oversized envelopes have the greatest household return on investment over other mediums (followed by postcards and letter sized envelopes at 29%). ^[0]
• The top response rate tracking methods are online tracking such as PURLs (61%), call center or telephone (53%), and code or coupon (42%). ^[0]
• Adding a person’s name and full color in the direct mail can increase response by 135%. ^[0]
• Adding a person’s name, full color and more sophisticated database information can increase the response rate by up to 500% vs not doing any of these things. ^[0]
• Targeting customers on a 11 level increases response rates up to 50% or more. ^[0]
• 73% of firms aspire to be data driven but only 29% of firms succeed at turning data into action. ^[0]
• 13% of emails are opened and read within five minutes. ^[0]
• 17% of people who send their support from email are doing so on a mobile device. ^[0]
• The open rate for nonprofit emails specifically is between 15% and 18% on average. ^[0]
• Emails with social sharing options increase click through rates by 158%. ^[0]
• Charitable giving continued its upward trend in 2017, as an estimated $410.02 billion was given to charitable causes. ^[5]
• Total giving to charitable organizations was $410.02 billion in 2017 (2.1% of GDP). ^[5]
• This is an increase of 5.2% in current dollars and 3.0% in inflation adjusted dollars from 2016. ^[5]
• Prior to the 40 year period 1977–2017, total giving was consistently at or above 2.0% of GDP. ^[5]
• It fell below 2.0% throughout most of the 1970s, 1980s, and 1990s. ^[5]
• Total giving as a percentage of GDP rose to 2.0% and above through most of the 2000s, but then dropped to 1.9% in the years 2009 to 2011. ^[5]
• Total giving as a percentage of GDP was 2.1% for four of the five years, 2013–2017. ^[5]
• Specifically, individuals gave $286.65 billion, accounting for 70% of all giving and representing a 3.0% increase over 2016. ^[5]
• Giving by bequest increased by 2.3% to $35.70 billion (9% of all donations). ^[5]
• Foundations which includes grants made by independent, community, and operating foundations gave $66.9 billion (16% of all donations). ^[5]
• This represents a 6% increase over the prior year. ^[5]
• Corporations grew by 8% to $20.77 billion (5% of all donations). ^[5]
• If you add in gifts from bequests, then the category accounts for nearly 80% of all giving. ^[5]
• Giving to Education charities was up 6.2% to $58.9 billion (14% of all donations). ^[5]
• Donations to Human Services charities were up 5.1% to $50.06 billion (12% of all donations). ^[5]
• Foundations saw an increase of 6% to $45.89 billion (11% of all donations). ^[5]
• Health charities experienced an increase of 15.5% to $38.27 billion (9% of all donations). ^[5]
• Public Society Benefit charities saw an increase of 7.8% to $29.59 billion (7% of all donations). ^[5]
• Giving to International charities decreased by 4.4% to $22.97 billion (6% of all donations). ^[5]
• Arts, Culture and Humanities saw an increase of 8.7% to $19.51 billion (5% of all donations). ^[5]
• Charities that focus on the Environment / Animals saw an increase of 7.2% to $11.83 billion (3% of all donations). ^[5]
• With the 2.9% increase in donations this year, 31% of all donations, or $127.37 billion, went to Religious organizations. ^[5]
• At public 4 year institutions, average tuition and fees were $9,400 in 2019–20, about 13 percent higher than they were in 2010–11. ^[6]
• At private nonprofit 4 year institutions, average tuition and fees were $36,700 in 2019–20, about 18 percent higher than they were in 2010–11. ^[6]
• At private forprofit 4 year institutions, average tuition and fees were $19,100 in 2019–20, around 8 percent higher than they were in 2010–11. ^[6]
• In contrast, average tuition and fees were 3 percent lower in 2019–20 than in 2010–11 at private forprofit 2. ^[6]
• 4year 6 degree granting postsecondary institutions in 2018–19. ^[7]
• These combined expenses constituted 62 percent of total expenses at private nonprofit 2year institutions, 54 percent of total expenses at private forprofit 2year institutions, and 66 percent of total expenses at private forprofit 4. ^[7]
• For instruction expenses, private nonprofit 4year institutions spent 51 percent more per FTE student than did public 4year institutions and 330 percent more than did private forprofit 4. ^[7]
• Among 2year institutions, instruction expenses per FTE student were 16 percent higher in 2018–19 than in 2009–10 at public institutions and 21 percent higher at private for. ^[7]

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Reference

1. nonprofitssource – https://nonprofitssource.com/online-giving-statistics/.
2. 501c3 – https://www.501c3.org/50-nonprofit-facts-and-statistics/.
3. urban – https://nccs.urban.org/publication/nonprofit-sector-brief-2019.
4. bls – https://www.bls.gov/opub/ted/2018/nonprofits-account-for-12-3-million-jobs-10-2-percent-of-private-sector-employment-in-2016.htm.
5. jitasagroup – https://www.jitasagroup.com/jitasa_nonprofit_blog/nonprofit-accounting/.
6. charitynavigator – https://www.charitynavigator.org/index.cfm?bay=content.view&cpid=42.
7. ed – https://nces.ed.gov/fastfacts/display.asp?id=76.
8. ed – https://nces.ed.gov/fastfacts/display.asp?id=75.

How Useful is Nonprofit Accounting

Nonprofit accounting goes beyond simply balancing the books and filing taxes. It provides vital insights into the financial health of an organization, enabling decision-makers to make informed choices about budgeting, fundraising, and programmatic efforts. Without accurate and reliable financial information, nonprofits risk misallocating resources, losing track of grants, and ultimately jeopardizing their ability to carry out their missions effectively.

One crucial aspect of nonprofit accounting is transparency. Donors, grantors, and other stakeholders rely on financial reports to understand how their contributions are being used and the impact they are making. By maintaining clear and detailed records, nonprofits can build trust and credibility with their supporters, leading to increased engagement and continued funding.

Nonprofit accounting also plays a critical role in compliance with regulatory requirements. Nonprofits must adhere to strict accounting standards and reporting guidelines to maintain their tax-exempt status and uphold their commitment to ethical and responsible financial management. Failure to comply with these standards can result in penalties, loss of funding, and damage to an organization’s reputation.

Beyond regulatory compliance, nonprofit accounting helps organizations demonstrate accountability and stewardship of their resources. By tracking income and expenses, creating budgets, and conducting regular audits, nonprofits can ensure that they are operating efficiently and responsibly. This accountability is essential for building trust with stakeholders and fostering a culture of transparency and integrity within an organization.

Nonprofit accounting also enables organizations to make strategic decisions based on solid financial data. By analyzing trends, forecasting revenues, and monitoring expenses, nonprofits can adapt to changing circumstances, identify opportunities for growth, and mitigate potential risks. This strategic financial management can position nonprofits for long-term sustainability and success.

While nonprofit accounting may seem daunting to those unfamiliar with financial concepts, there are many resources available to help organizations navigate this complex landscape. From online tutorials and trainings to consulting services and software solutions, nonprofits can access the support they need to establish strong accounting practices and enhance their financial management capabilities.

In conclusion, nonprofit accounting is not just a necessary evil but a powerful tool for advancing the mission and impact of nonprofit organizations. By maintaining accurate, transparent, and responsible financial records, nonprofits can build trust, demonstrate accountability, make informed decisions, and ultimately fulfill their missions more effectively. Investing time and resources in nonprofit accounting is investing in the future of the organization and the communities it serves.

In Conclusion

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