Online Reputation Management Statistics 2024 - Everything You Need to Know

Are you looking to add Online Reputation Management to your arsenal of tools? Maybe for your business or personal use only, whatever it is – it’s always a good idea to know more about the most important Online Reputation Management statistics of 2024.

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How much of an impact will Online Reputation Management have on your day-to-day? or the day-to-day of your business? Should you invest in Online Reputation Management? We will answer all your Online Reputation Management related questions here.

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On this page, you’ll learn about the following:

Best Online Reputation Management Statistics

Best Online Reputation Management Statistics

☰ Use “CTRL+F” to quickly find statistics. There are total 435 Online Reputation Management Statistics on this page 🙂

Online Reputation Management Market Statistics

Google owns 90.77% of the American search engine market, dwarfing the runner. ^[0]
As of 2024, Google Chrome is the world’s most popular search engine, with a global market share of 91.9%. ^[1]
Written content is not to be forgotten – 57% of marketing executives cite on page content development as the most effective SEO tactic. ^[1]
84% of marketers believe that building trust will be the primary focus for marketing efforts in the future3. ^[2]
12% of employed adults say that they need to market themselves online as part of their job7. ^[2]
According to a study by the world Economic Forum, on average, more than 25% of a company’s market value is directly attributable to its reputation9. ^[2]
Consumers aged 18 to 29 use a brand’s social media site more for customer service interactions (43%) than for marketing (23%). ^[2]
84% of all marketers agree that building consumer trust will become marketing’s primary objective in the near future43. ^[2]
84% of all marketersagree that building consumer trust will become marketing’s primary objective in the near future. ^[3]
Google accounts for87.37% of the search enginemarket share in the United States. ^[3]
25% of a company’s market value is attributed to its online reputation. ^[3]
The average local marketer spends 17% of their time on online reputation management.[Source. ^[4]
50% of local marketers can’t put more effort into their online reputation due to a lack of time.[Source BrightLocal,Online Reputation Management Survey]. ^[4]
76% of local marketers plan to spend more time on online reputation management in the next 12. ^[4]
Comparatively, the global reputation management market size is estimated to hit $239.99 million in 2021, at a CAGR of 15.33%. ^[5]
An incredible 91.9% of respondents believe that online reputation management is highly linked to at least a quarter of the company’s market size. ^[5]
In 2021, the worldwide market size for online reputation management is forecast to attain $239.99 million, at a compound growth annual rate of 15.33%. ^[5]
are2xmore likely to be an important factor in choosing a local small business over loyalty, and 7x more important than traditional marketing. ^[6]
84% of marketers believe that building trust will be the primary focus for marketing efforts in the future More and more large companies are hiring full time online reputation managers. ^[7]
According to a study by the world Economic Forum, on average, more than 25% of a company’s market value is directly attributable to its reputation. ^[7]
Consumers aged 18 to 29 use a brand’s social media site more for customer service interactions (43%) than for marketing (23%). ^[7]
84% of all marketers agree that building consumer trust will become marketing’s primary objective in the near future More than 80% of reputation damage come from a mismatch between the buzz and the reality. ^[7]

Online Reputation Management Software Statistics

For software, online reviews influence98%of B2B buyers. ^[6]

Online Reputation Management Latest Statistics

Cybersecurity statistics More than 75% of attacks are initiated by email. ^[0]
58% of adults are more worried than ever about being a victim of cybercrime. ^[0]
53% of adults say they are unsure how to protect themselves against cybercrime. ^[0]
41% of people don’t think their accounts are valuable enough to be worth a hacker’s time. ^[0]
60% of users are willing to sacrifice their online privacy in exchange for the convenience of the internet. ^[0]
The fact that 85% of consumers trust online reviews as much as personal recommendations should be an eye. ^[0]
In fact, positive reviews make 74% of consumers trust a local business more. ^[0]
Conversely, research shows that 60% of consumers say that negative reviews made them not want to use a business. ^[0]
Here’s why 49% of consumers need at least a four star rating before they choose to use a business. ^[0]
According to research from BrightLocal, 97% of consumers search online for local businesses. ^[0]
12% of consumers do so on a daily basis!. ^[0]
According to a Harvard Business School Working Paper, every additional one star Yelp rating causes an increase in the business’s revenue as high as 9%. ^[0]
So much so, that reviews that only gave 1 or 2 stars failed to convert 86% of prospective customers. ^[0]
According to this site “Americans across the board report telling more people about poor service than about good experiences .”. ^[0]
Related article How to repair a damaged corporate reputation Only 5% of people look past the first page of Google,. ^[0]
The Edelman Trust Barometer shows that 65% of consumers trust online search engines the most when conducting research on a business. ^[0]
Against this backdrop of the 2018 “trust crash,” consider that statistic again 65% of consumers trust search engine results. ^[0]
According to Backlinko, a page that ranks number one on Google generally gets 31.7 percent of the traffic while a page that ranks 10th will get just 3 percent of the traffic. ^[0]
Here are the stats he third most popular search engine in terms of search volume is Baidu (9.34%). ^[0]
According to a 2014 LinkedIn Technology Marketing Community report, the top three things that make content effective are Audience relevance. ^[0]
“right now” have grown by over 125% in the last two years. ^[0]
According to Wikipedia itself, the online encyclopedia develops at a rate of over 1.9 edits every second, performed by editors from all over the world. ^[0]
Wikipedia is on the first page of informational Google search results at least 60% of the time. ^[0]
According to a study by Ahrefs, Wikipedia is the top ranked website in the U.S. by the number of featured snippets at 11.2%. ^[0]
According to survey results and data from Jobvite, Capterra, and Career Profiles, a whopping 95% of recruiters rely on social media information in their recruiting efforts. ^[0]
In the case of job seekers, online social recruiting is on the rise in HR departments, having grown 54% in the past five years, according to an SHRM report. ^[0]
While most social recruiting is done via LinkedIn (73% of companies consider it the most effective site for finding qualified candidates). ^[0]
66% of companies report that they recruit through Facebook, and 53% state they recruit via Twitter. ^[0]
According to a Corporate Responsibility Magazine / Allegis Group Services survey, the percentage of rejections from job prospects could be as high as 69%!. ^[0]
If offered an increase in compensation of as much as 100%, 30% of the job seekers would still reject the offer!. ^[0]
According to Mckinsey, 87% of people do comparative shopping for every single purchase they make, and they shop on multiple channels. ^[0]
These responses hardly go unnoticed, and 71% of consumers will recommend a brand that they’ve had a positive experience with to friends and family. ^[0]
Social media impacts purchasing decisions so much that 76% of American consumers purchased a product after seeing a brand’s social post. ^[0]
As of 2024, 4.95 billion people – over 60% of the world’s total population – use the internet. ^[1]
319 million of these users came online in the past twelve months – a near 7% increase. ^[1]
68% of user experiences online begin with a search engine. ^[1]
Additionally, Google has more than 90% of web search volume. ^[1]
Organic Search makes up nearly 55% of website traffic. ^[1]
When combined with Paid Search, this traffic increases to 68%. ^[1]
Regarding revenue results, Organic Search maintains its top position with 44.6%, though the lead is less dramatic than with traffic. ^[1]
Over 90% of users report skipping over paid results in favor of organic results. ^[1]
90.63% of pages get no organic search traffic from Google. ^[1]
92.42% of keywords get ten monthly searches or fewer. ^[1]
0.16% of the most popular keywords are responsible for 60.67% of all searches. ^[1]
70.87% of keywords with a search volume of more than 10,000 monthly searches consist of only one or two words, and 13.53% of keywords with 10 or fewer monthly searches consist of only one or two words. ^[1]
That said, 69.7% of searches contain four or more words. ^[1]
Roughly 8% of search queries are phrased as questions. ^[1]
It is estimated that there are 8.5 billion searches on Google each day. ^[1]
The #1 result in Google’s search results has an average click through rate of 31.7%. ^[1]
Together, the top 3 search results in Google get 75.1% of all clicks. ^[1]
On the other side of things, only 0.78% of Google search users click on results from page two. ^[1]
Moving up a single position in Google results can increase relative CTR by 30.8% ; however, this is not an even distribution, as some increases have more value than others. ^[1]
Despite the value of ranking well in results, 61.5% of desktop searches and 34.4% of mobile searches result in no. ^[1]
Only 5.7% of pages will rank in the top 10 search results within a year of publication, with the average age of a page in the top 10 coming in at 2+ years old. ^[1]
12.29% of search queries have featured snippets in their search results. ^[1]
30% of featured snippets pull from the top ranking result, but all featured snippets pull from a result in the top 10. ^[1]
Over 55% of website traffic worldwide comes from mobile phones. ^[1]
Although unique mobile users are currently growing at a rate of only 1.8% per year, hundreds of millions of people have upgraded to smartphones in the past 12 months. ^[1]
The number of smartphones in use is growing at a rate of 7% per year, with an average of more than 1 million new smartphones coming into use every day. ^[1]
#1 results get over 30% of mobile users’ clicks, as opposed to only 19.3% of desktop users’ clicks. ^[1]
However, there is a greater dropoff in CTR between results #1 and #2 from mobile users than desktop users, with position two only receiving 9% of clicks. ^[1]
80% of consumers use search engines to find local information. ^[1]
46% of Google searches are looking for local information. ^[1]
30% of mobile searches are looking for local information. ^[1]
92% of online searchers will choose businesses on page 1 of local search results. ^[1]
97% of people learn more about local companies online than from any other resource. ^[1]
61% of mobile searchers are more likely to contact local businesses that have websites optimized for mobile users. ^[1]
Local searches result in purchases 28% of the time. ^[1]
That is over 55% of Earth’s population. ^[1]
Roughly 90% of internet users already use social media each month. ^[1]
Over the past 12 months, the number of social media users has increased by more than 13%. ^[1]
Over 68% of YouTube results on page 1 are HD videos. ^[1]
Google Images accounts for over 20% of search queries. ^[1]
Over 60% of Gen Z and Millennials prefer visual searching over other new technologies. ^[1]
Updating and republishing old blog posts with new content and images can increase traffic by over 100%. ^[1]
Despite the fact that, generally, the more backlinks a page has, the more organic traffic it gets from Google, 66.31% of pages have no backlinks. ^[1]
43.7% of the top ranking pages have some reciprocal links. ^[1]
Titles with questions have a 14.1% higher CTR than titles without. ^[1]
There is a 45% increase in CTR for pages with a perfect match to the search query compared to non match (where none of the search query is matched ). ^[1]
Although “emotional” titles, or those with clear positive or negative sentiment, tend to have higher CTRs than neutral titles, those that include “Power Words” – high intensity, descriptive adjectives – have a 13.9% worse CTR than those that don’t. ^[1]
Similarly, 40.61% of pages have meta descriptions that truncate in results, indicating that these descriptions may be too long. ^[1]
25.02% of top ranking pages don’t have a meta description. ^[1]
Unique meta descriptions for each page can increase CTR by as much as 5.8%, as well as increase ranking potential for target keywords. ^[1]
Meta descriptions only show up in Google search results 37.22% of the time. ^[1]
They show up more for fathead keywords (40.35% of the time) and less often for long tail keywords (34.38% of the time). ^[1]
For a more in depth look at reviews, check out our last post here 87% of consumers read reviews online for local businesses in 2020. ^[1]
This was a 6% increase from 2019, and a 20% increase from 2010. ^[1]
79% of online users report trusting online reviews as much as personal recommendations from friends or family. ^[1]
While 63% of users reported referencing Google reviews, the most popular review platform, the Better Business Bureau is considered the most trusted online review platform. ^[1]
72% of US consumers reported having written an online review in 2020, a 6% jump from 2019. ^[1]
63% of online users have written a positive review. ^[1]
94% of consumers report that positive reviews make them more likely to use a business. ^[1]
32% of online users have written a negative review. ^[1]
And, as with positive reviews, the impact of negative reviews can be substantial, with 92% of consumers less likely to frequent a business after reading negative reviews. ^[1]
Only 48% of online users would consider using a business with an average rating under 4 stars, and only 19% of online users would consider a business with fewer than 3. ^[1]
73% of consumers report that they only pay attention to reviews written in the last month, and 50% report that they only read reviews posted in the last two weeks. ^[1]
The COVID19 pandemic has also had a significant impact on businesses, with 67% of consumers reporting that they would not use a business if reviews said that COVID 19 health and safety measures were not in place. ^[1]
Every one star increase in a Yelp rating means a 5 to 9% increse in revenue. ^[8]
Nearly 50% of US adults say the results aren’t positive. ^[8]
The Power Of Online Reviews 90% of consumers read online reviews before visiting a business. ^[8]
Online reviews have been shown to impact 67.7% of purchasing decisions. ^[8]
84% of people trust online reviews as much as a personal recommendation. ^[8]
74% of consumers say that positive reviews make them trust a local business more. ^[8]
Every one star increase in a Yelp rating means a 5 to 9% increase in revenue 82% of Yelp users said they typically visit Yelp because they intend to buy a product or service. ^[8]
The Power Of Search Results 91% of online adults use search engines to find information on the web. ^[8]
65 percent of people see online search as the most trusted source of information about people and companies. ^[8]
93% of searchers never go past the first page, instead using only the first 10 search results to form their impression. ^[8]
Business Revenue Businesses risk losing 22% of business when potential customers find one negative article on the first page of their search results. ^[8]
Businesses with two negatives on the first page of search results risk losing 44% of its customers. ^[8]
If three negative articles pop up in a search query, the potential for lost customers increases to 59.2%. ^[8]
You’re likely to lose 70% of potential customers Nearly half of U.S. adults said they have Googled someone before doing business with them. ^[8]
45% said they have found something in an online search that made them decide not to do business with the person. ^[8]
56% have found something that solidified their decision to do business with the person. ^[8]
The Effect On Hiring And Firing A bad reputation costs a company at least 10% more per hire 70% of employers use social media to screen candidates, up from 11% in 2006. ^[8]
Seventy five percent of HR departments are required to search job applicants online. ^[8]
57% of employers are less likely to interview a candidate they can’t find online. ^[8]
58% of executives believe that online reputation management should be addressed, but only 15% actually do anything about it2. ^[2]
31% of employed internet users have searched online for information about co workers, professionals, colleagues or business competitors6. ^[2]
78% of consumers trust peer recommendations while only 14% trust advertising8. ^[2]
41% of companies that experienced a negative reputation event reported loss of brand value and revenue13. ^[2]
74% of people consult Yelp when looking for a home service provider14. ^[2]
86% of people would pay more for services from a company with higher ratings and reviews15. ^[2]
70% of employers didn’t hire an applicant because of online content16. ^[2]
85% of customers use the Internet to research before making a purchase17. ^[2]
80% of college admission offices are using Facebook to assess and recruit applicants18. ^[2]
A one star rating hike on Yelp can mean a 5% to 9% rise in restaurant revenue19. ^[2]
83% of buyers no longer trust advertising, but most trust recommendations from users online20. ^[2]
Among U.S. recruiters and HR professionals surveyed, 85% say that positive online reputation influences their hiring decisions at least to some extent. ^[2]
45% said they have found something in an online search that made them decide not to do business with someone22. ^[2]
56% have found something that solidified their decision to do business with the person23. ^[2]
88% of adults agree or strongly agree that it would be very difficult to remove inaccurate information about them online24. ^[2]
62% of adults have used a search engine to look up their own name or see what information about them is online25. ^[2]
47% say they generally assume that people they meet will search for information about them on the internet, while 50% do not26. ^[2]
Only 6% of adults have set up some sort of automatic alert to notify them when their name is mentioned in a news story, blog or elsewhere online27. ^[2]
24% of employed adults say that their employer has rules or guidelines about how they are allowed to present themselves online28. ^[2]
11% say that their job requires them to promote themselves through social media or other online tools29. ^[2]
Every month there are more than 10.3 billion Google searches, with 78% of U.S. internet users researching products and services online30. ^[2]
50% of potential sales are lost because consumers can’t find information they are looking for31. ^[2]
According to the White House Office of Consumer Affairs, on average a dissatisfied customer will tell between 9 15 people about their experience, while around 13% of dissatisfied customers tell more than 20 people32. ^[2]
In the 2534year old age group, 84% have left a website they previously liked because of bad user experience or advertising they found irrelevant33. ^[2]
89% of shoppers have stopped buying from online stores after they have experienced poor customer service34. ^[2]
17% of consumers would recommend a brand that provides a slow but effective solution. ^[2]
On the other hand, 33% of consumers would recommend a brand that provides a quick but ineffective response35. ^[2]
70% of complaining customers will do business with you again if you resolve the complaint in their favour36. ^[2]
74% of consumers depend on social media to guide their purchases38. ^[2]
39% of Facebook users like brand pages. ^[2]
30% of mobile shoppers abandon a transaction if the shopping experience is not optimized for mobile40. ^[2]
61% of people have a better opinion of brands when they offer a good mobile experience41. ^[2]
70% of customers prefer getting to know a company via articles rather than advertisements42. ^[2]
More than 80% of reputation damage come from a mismatch between the buzz and the reality44. ^[2]
A difference of one star in the average rating in a typical online business profile can lead to a 5–9% difference in revenues45. ^[2]
56% adults surveyed don’t actively think about the consequences of their online activities46. ^[2]
94% of people only look at the first page of Google results, and only 2% of people own their entire first page of Google47. ^[2]
The searches done with the intent to find a company providing a specific product or service is 17%50. ^[2]
According to the study, nearly 70% of executives believe SEO impacts brand perception. ^[9]
However, only 31% of SEO decision makers actively work to suppress negative search results. ^[9]
Did you know that92% of all search engine traffic?. ^[10]
And thefirst page of a Google searchfor your name, your company’s name or any search termof traffic from an average search.attracts 95%. ^[10]
90%of people only look at the first page of search engine results to form their impression. ^[10]
64% of people trustonline search engines. ^[10]
93%of people say, which is huge!online reviews impact their buying decisions. ^[10]
90% actually take the time to read online reviews before visiting a business. ^[10]
And positive reviews make 73% of consumers trust a local business more. ^[10]
consumers also say they are actuallywilling to pay up to 15% morefor the same product or service. ^[10]
49%of consumers needat least a 4* rating before they choose to use a business Every 1. ^[10]
* increase in Yelp ratingmeans a5 to 9% increase in revenue. ^[10]
Companieswhen potential customers findrisk losing 22% of business1 negative articleon the first page of their search results and70% of potential customers. ^[10]
70%of consumerswill avoid buying a product if they don’t like the company behind it 1 in 3businesses(31%). ^[10]
7havelost up to £50,000 82% of shoppers seek out negative reviews. ^[10]
97%of consumerssearch online for local businesses12%do it daily. ^[10]
87%of customerscomparison shop for every purchase. ^[10]
75% of businesses say online reviews, comments, and forum posts are important to the financial and reputational status of their business. ^[10]
93%of recruiters state that 73%of recruiters successfully place. ^[10]
70%of employers use social media to screen candidates. ^[10]
57%of employers areless likely to interview a candidate they can’t find online 54%decidenot to hire a candidate based on their social media profiles. ^[10]
Did you know that according to online review statistics only 1 out of 10 customers who had a positive experience are likely to leave a good review?. ^[3]
87% of executivesrate managing reputation risk as more important than other strategic risks. ^[3]
86% of peoplewould pay more for services from a company with higher ratings and reviews. ^[3]
85% of customersuse the internet to do research before making a purchase. ^[3]
83% of buyersno longer trust advertising, but most trust recommendations from users online. ^[3]
84% of peoplevalue online reviews as much as personal recommendations. ^[3]
59% of peoplelook at 2 3 review sites before they make a decision about a business. ^[3]
The top 3 organic results in Google drive61% of clicks. ^[3]
93% of searchersnever go past the first page. ^[3]
It will generate 25% more clicks to your business if you go from a 3star to a 5. ^[3]
In fact, 15% of consumers will not trust businesses that don’t have an online review. ^[3]
53% of adult users consult Wikipedia. ^[3]
74% of peopleconsultYelpwhen looking for a home service provider. ^[3]
98% of Yelp userspurchased from a business they found on the site. ^[3]
68% of the millions of Yelp users gave 4 and 5. ^[3]
For comparison, only 16% of people gave a 1 star rating on the site. ^[3]
91% of people read online reviews regularly or occasionally. ^[3]
84% value them as much as personal recommendations. ^[3]
72% saythat positive reviews make them trust a local business more. ^[3]
92% of userswill use a local business if it has at least a 4. ^[3]
90% of peopleread online reviews for companies before visiting them. ^[3]
88%trust online reviews as much as personal recommendations. ^[3]
60% of consumerssay negative reviews turned them away from using a business. ^[3]
Only 13%would consider using a business that has a 1 or 2. ^[3]
60% of job seekers say the reputation of a company as an employer is important. ^[3]
84% of job seekers 50% of peoplelooking for work said they would decline an offer from a company with a bad reputation, even if offered a pay increase. ^[3]
Bad online reputation costs a company at least10% more per hire. ^[3]
Both negative and positive reviews can sway a job candidate towards your company; however, less than 50% of companies monitor their reviews. ^[3]
63.3% of consumershave never heard back from a business after leaving a review. ^[3]
Consumers are21% more likelyto leave a review after a negative experience than a positive one. ^[3]
Consumers who said they were likely to leave a review after a good experience increased from26% in 2017 to 28% in 2018. ^[3]
Only 10%of consumers spend time researching and reading 10 reviews or more. ^[3]
73% of customers think that reviewsolder than 3 monthsaren’t relevant. ^[3]
70% of employersuse social media to screen candidates. ^[3]
54% decidenot to hire a candidate based on their social media profiles. ^[3]
Only2% of peopleown their entire first page of Google. ^[3]
24% of employed adultssay their employer has rules or guidelines about how they are allowed to present themselves online. ^[3]
As internet reputation stats reveal, more than 50% of employers decide not to hire a candidate because of something on their social media profiles they find inappropriate or concerning. ^[3]
More than 50% of employers will probably not hire you if you don’t have any online presence. ^[3]
Only37% of consumersgo directly to a review site to read online reviews. ^[3]
Google accounts for73.73% of the global desktopsearch traffic, as of April 2018. ^[3]
80 85% of peoplewho post on social media expect a company to respondwithin 24 hours. ^[3]
Over33% of consumerswill recommend a business with an ineffective but quick response. ^[3]
57% of peoplewill shun a business after a bad experience on social media. ^[3]
Unsurprisingly, Facebook leads the reputation management category, with 83% preferring it. ^[3]
YouTube is second (48%), followed by Twitter (40%), Instagram (35%), and LinkedIn (33%). ^[3]
Only15% of executivesproactively do something about their company’s online reputation. ^[3]
41% of companieswith a negative reputation online reported a significant loss of revenues. ^[3]
58% of company executives understand how important online reputation management is. ^[3]
Given that only 15% of companies proactively do something about their online reputation, you can easily get ahead by investing time and/or resources. ^[3]
According to an Edelman report, when researching on a business or searching for news or information about companies, 64 percent of consumers trust search engine results the most. ^[11]
According to the Online Reviews Survey, 53 percent of consumers expect brands to respond to reviews. ^[11]
But 63 percent say that a business has never responded to their review. ^[11]
Furthermore, negative reviews drive away customers, with 94 percent saying that an online review has convinced them to avoid a business. ^[11]
80 percent of consumers say the star ratings they trust the most are 4.0, 4.5, and 5 stars. ^[11]
According to IBM, 81 percent of consumers receive advice about an upcoming purchase from other customers via a social media site or app, and 74 percent admit that the information eventually influenced their purchase decision. ^[11]
According to Tripadvisor, as much as 93 percent of executives consider the improvement and management of their online reviews as the most important factor to the future of their business. ^[11]
Furthermore, 78 percent of consumers say that seeing management respond to online reviews makes them believe that the business cares more about them. ^[11]
A one star increase in a restaurant’s Yelp rating can result in as much as a 9 percent increase in revenue, according to a Harvard Business School study. ^[11]
In general, businesses that stay engaged on online review sites attract consumers that have 30 to 40 percent more interaction with revenue. ^[11]
Content found in consumer written online reviews ranks ahead of posts by companies or brands on social networks like Facebook and Twitter in terms of trustworthiness. ^[11]
A compilation of employer brand stats show that 94 percent of candidates are likely to apply to a job if a company actively manages its employer brand. ^[11]
When making a decision on where to apply for a job, 84 percent of job seekers say the reputation of a company as an employer is important. ^[11]
And 93 percent say it’s important to be thoughtful and informed about all aspects of a company prior to accepting a job offer. ^[11]
An industry survey also found that 50 percent of workers said they wouldn’t work for a company with a bad reputation, even with a pay increase. ^[11]
11min read 93% of customers read online reviews before buying a product. ^[12]
91% of 18 34 year olds trust online reviews as much as personal recommendations, and 93% of consumers say that online reviews influenced their purchase decisions. ^[12]
Nearly all consumers (97%). ^[12]
Positive reviews remain a key way for companies to sell their product, with customers willing to spend 31% more on a business with excellent reviews. ^[12]
92% of B2B buyers are more likely to purchase after reading a trusted review. ^[12]
Appearing higher in search engine rankings Online customer reviews gain more weighting (6.47%). ^[12]
It’s true that 89% of consumers read businesses’ responses to reviews, so they will be watching how you react. ^[12]
Harvard Business Review found that a bad reputation costs a company at least 10% more per hire. ^[12]
According to Google/Nielson , 93% of people who use mobile to research go on to complete a purchase of a product or service. ^[12]
49% of consumers depend on influencer reviews and recommendations, so find someone that reflects your brand and can connect with your target audience. ^[12]
82% of consumers read reviews for local businesses, including 93% of people aged 35. ^[4]
According to experts, review signals make up 15% of Google local pack ranking factors.[Source. ^[4]
48% of consumers only pay attention to reviews written within the past 2 weeks.[Source BrightLocal,Local Consumer Review Survey]. ^[4]
The purchase likelihood for a product with five reviews is 270% greater than a product with 0 reviews.[Source. ^[4]
74% of local businesses have at least one review on Google. ^[4]
Just 53% of people would consider using a business with fewer than 4 stars.[Source BrightLocal,Local Consumer Review Survey]. ^[4]
Only 5% of businesses have a Google average star rating below 3 stars, while 61% have 4. ^[4]
Every 1star increase in a Yelp rating leads to a 5 9% increase in revenue.[Source Harvard Business School,Reviews, Reputation, and Revenue The Case of Yelp.com]. ^[4]
Between 2015 2016, Google reviews grew by 278%.[Source. ^[4]
76% of consumers that are asked to leave a review go on to write one.[Source. ^[4]
45% of consumers say they’re more likely to visit a business that responds to their negative reviews.[Source ReviewTrackers,Online Reviews Survey]. ^[4]
53% of customers expect businesses to respond to negative reviews within a week.[Source ReviewTrackers,Online Reviews Survey]. ^[4]
Among consumers that read reviews, 97% read businesses’ responses to reviews.[Source. ^[4]
50% of consumers that leave restaurant reviews expect responses from the business. ^[4]
When hotels start responding to reviews on TripAdvisor, they receive 12% more reviews, and ratings increase by 0.12 stars on average.[Source Harvard Business Review,Study. ^[4]
58% of businesses have received fake reviews.[Source BrightLocal,Online Reputation Management Survey]. ^[4]
Online reputation management statistics confirm that 91% of them take it into account when considering new technology. ^[5]
In addition to that, reviews of businesses with no or hidden bad scores are suspected to be fake or censored by 95% of consumers. ^[5]
the most—91% of the youngest consumers consider negative feedback more telling than a positive one. ^[5]
In total, reputation management statistics suggest that 97% of buyers read online reviews before a purchase, and 89% consider them an essential part of the process. ^[5]
Moreover, 58% of customers stopped purchasing from the company they had a negative experience with, and 52% started buying from its competitor. ^[5]
Statistics on business reputation management disclose that the same percentage (52%). ^[5]
Simultaneously, 48% were highly unlikely to consider using the company’s services or products again in the future. ^[5]
Precisely 53.3% of buyers have understandable expectations from companies. ^[5]
Reputation management trends imply that more than 50% of customers demand a response within seven days if businesses provide feedback. ^[5]
However, an alarming 63% of companies never reply back. ^[5]
If you’re ready to invest in social media online reputation management, remember that 92% of the travel industry considers social media presence crucial to their business development. ^[5]
Around 98% of companies also believe that online reviews are essential to their reputation. ^[5]
The same survey also disclosed that 93% of people compare businesses on Yelp before making a purchasing decision. ^[5]
Around 80% of people are likely to share their local business experience with someone they know. ^[5]
Unfortunately, a good 17% of Yelp reviews are rated 1. ^[5]
A survey indicates that 84% of people tend to trust online reviews as much as they’d trust personal recommendations from friends and family. ^[5]
A whopping 91% of potential customers said they regularly read online reviews before purchasing a product. ^[5]
Only 5%–10% of consumers write online reviews, which affects a great part of business sales. ^[5]
Most of the time, about 70% of businesses ask consumers to provide feedback about their experience. ^[5]
Yet, 50% of them actually wrote down a review after being asked to do it. ^[5]
Most Americans aren’t too eager to leave their review, although more than 90% read online feedback on products they intend to purchase. ^[5]
Only 10% of Americans consistently review products online, while 38% said they had never left a review. ^[5]
When it comes to services, even fewer people in the US have a habit of leaving feedback—9%, to be exact. ^[5]
On the other hand, negative feedback on Google alienates 70% of potential buyers. ^[5]
According to reputation management statistics, once the business surpasses 850, it’s already considered one of the best online rankings. ^[5]
93%of people read online reviews before making a purchase. ^[6]
84%of people weigh online reviews the same as they would a wordof mouth recommendation from friends or family. ^[6]
People are willing to pay22%more for a product or service if the company has a good online reputation. ^[6]
In fact, 82% of people look for bad reviews specifically so that they may get a better look at the full picture of what to expect from your product or service. ^[6]
97%of the people reading reviews will also read your review responses. ^[6]
Nearly 40%of people say they’re simply looking for an apology from a business after leaving a bad review. ^[6]
People spendnearly 50%more money with businesses that respond to their online reviews. ^[6]
Customers are21%more likely to leave a review after a negative experience than after a positive one. ^[6]
86%of people will hesitate to purchase from a business that has negative online reviews. ^[6]
Allowing consumers to dig into your bad reviews can lead to an85%increase in conversion rate. ^[6]
96%of unhappy customers won’t bother to leave a bad review. ^[6]
67%of customers who leave bad reviews will return if their review gets a speedy response. ^[6]
Customers are likely to spend31%more on a business with “excellent” reviews. ^[6]
72%of people say that positive reviews make them trust a local business more. ^[6]
92%of consumers will use a local business if it has at least a 4. ^[6]
72%of consumers will convert to customers only after reading a positive review. ^[6]
82% of users visit review sites when they intend to buy a product or service. ^[6]
77%of Yelp reviews are three stars or higher. ^[6]
79%of Yelp searches are done on a mobile device. ^[6]
A one star increase on Yelp can increase a business’s revenue by up to9%. ^[6]
Almost100%of Yelp’s visitors have made a purchase from a business listed on the site. ^[6]
sites,45%of consumers choose Yelp to check before visiting a business. ^[6]
About64%of people are most likely to check Google Business Profiles for online reviews first before visiting a business. ^[6]
If you have over four negative reviews in your Google Business Profile, you can lose up to70%of your potential customers. ^[6]
56%of actions on Google Business listings are website visits. ^[6]
16%of businesses receive more than 100 calls each month from Google Business Profiles. ^[6]
Google Business listings with photos are2xas likely to be viewed as reputable and pull in 35% more clicks. ^[6]
When it comes to local search ranking factors, online reviews weigh in about10%of how high up Google will display your business. ^[6]
Google accounts for58%of all reviews worldwide. ^[6]
Facebook accounts for50%of total social referrals. ^[6]
Facebook online reviews influence52%of both online and offline purchases. ^[6]
49%of U.S. internet users said they have visited Facebook to check online reviews for local businesses. ^[6]
Nearly50%of B2B decision makers use Facebook for research when selecting a vendor. ^[6]
40%of shoppers will make a purchasing decision after just reading one to three reviews. ^[6]
When reviews are displayed for higherpriced products, their conversion rate increased by380%.In contrast, reviews shown for lower priced products increased by 190%. ^[6]
Reviews bring in an average18%sales uplift. ^[6]
90%of shoppers read at least one online review before visiting a business. ^[6]
82%of consumers consult online reviews for local small businesses. ^[6]
87%of people say that quality of service is the most important detail when looking at online reviews for service. ^[6]
78% also say cost is equally as important. ^[6]
49%of potential patients look for reviews on healthcare providers on Google, and 32% look on WebMD. ^[6]
59%of people state that online reviews contribute to their decision when choosing a doctor, dentist, or any other type of healthcare provider. ^[6]
36%of people seek online reviews when selecting a salon, whereas 25% of people also look at reviews from fellow professionals in the field. ^[6]
91%of event planners measure the success of their events based on attendee satisfaction reviews. ^[6]
80%of automotive retailer reviews are done on Google. ^[6]
When researching online reviews,46%of car shoppers use multiple devices. ^[6]
70%of diners are willing towrite a review if askedby a restaurant server or manager. ^[6]
59%of people read online reviews when choosing a restaurant. ^[6]
Nearly60%of people use online reviews when choosing a lawyer, and only 19% of millennials would even consider a lawyer without any online reviews. ^[6]
90%of people said they would still hire a lawyer that had mostly positive reviews even if they had a negative review. ^[6]
Travelers also focus on the most recent online reviews, with78%of them focusing on the newest review listed. ^[6]
96%of customers value online reviews when selecting a residential home services provider. ^[6]
For renters,51%of potential residents expect management to respond to all online reviews. ^[6]
In recruitment, employers with bad online reviews end up spending10%more per hire. ^[6]
57%of job candidates avoid companies with negative online reviews. ^[6]
50%of business owners have seen incorrect information on their online review listings. ^[6]
73%of consumers won’t trust a local business unless their online listing information is correct. ^[6]
However, a few reviews are still better than none as the likelihood of a product getting purchased increases by up to270%if. ^[6]
as62%of consumers say they won’t buy from brands that pay for, fake, or otherwise censor reviews. ^[6]
Nearly50%of all internet users claim to post online reviews at least once per month. ^[6]
85%of people think that if an online review is older than three months then it’s no longer relevant. ^[6]
45%of review requests were sent through text messages in 2020. ^[6]
Emails requesting reviews had an average open rate of69%in 2020. ^[6]
31%of people claimed to have read more reviews during the COVID. ^[6]
Online reviews have a major impact, influencing nearly 70% of purchasing decisions and this percent is only expected to grow as digital natives enter the workforce and start earning their own money. ^[13]
Shoppers are trusting online reviews as much as a personal recommendation, with some 84% of those surveyed saying that they trusted online reviews as much as a personal recommendation. ^[13]
More than 90% of adults use search engines to find information online. ^[13]
Some 65% of consumers view online searches as their most trusted source of information about both businesses and individuals meaning search results have a higher level of trust than any other source. ^[13]
93% of internet searchers do not go past the first page, and the vast majority look at only the first 10 search results. ^[13]
A single negative article posted online can result in the loss of 22% of business, especially if the negative information appears on the first page of a search engine query. ^[13]
If a business has just two negative reviews on the first page of a Google search, the business mentioned could lose as much as 44% of its business. ^[13]
Three negative reviews means risking the loss of nearly 60% of business, while four bad reviews could impact 70% of a company’s business. ^[13]
That percentage was reported by the World Economic Forum as far back as 2012. ^[14]
That’s backed up by a survey from Findlaw and Super Lawyers that found that 87% of Americans say they trust online reviews to help them decide where to spend their money. ^[14]
according to a Sprout Social report, which also notes that 37% will share their story with their friends online. ^[14]
18% of them lead to a same. ^[14]
WebFX reports that, in 2020, not only do 61% have a higher opinion of a mobilefriendly business, but 67% of mobile users report that they are more likely to buy a site’s product or service when the site is mobile. ^[14]
According to the “Turn Your Customers into Brand Champions” whitepaper, the first 10 reviews boost ranking from the search engine netherworld to page one, and 50 reviews have a major impact on your CTRs. ^[14]
58% of executives believe that online reputation management should be addressed, but only 15% actually do anything about it. ^[7]
41% of companies that experienced a negative reputation event reported loss of brand value and revenue 74% of people consult Yelp when looking for a home service provider. ^[7]
86% of people would pay more for services from a company with higher ratings and reviews. ^[7]
70% of employers didn’t hire an applicant because of online content. ^[7]
85% of customers use the Internet to research before making a purchase. ^[7]
80% of college admission offices are using Facebook to assess and recruit applicants A one star rating hike on Yelp can mean a 5% to 9% rise in restaurant revenue 83% of buyers. ^[7]
Among U.S. recruiters and HR professionals surveyed, 85% say that positive online reputation influences their hiring decisions at least to some extent. ^[7]
62% of adults have used a search engine to look up their own name or see what information about them is online. ^[7]
47% say they generally assume that people they meet will search for information about them on the internet, while 50% do not Only 6% of adults have set up some sort of automatic alert to notify them when their name is mentioned in a news story, blog or. ^[7]
24% of employed adults say that their employer has rules or guidelines about how they are allowed to present themselves online. ^[7]
11% say that their job requires them to promote themselves through social media or other online tools. ^[7]
Every month there are more than 10.3 billion Google searches, with 78% of U.S. internet users researching products and services online. ^[7]
50% of potential sales are lost because consumers can’t find information they are looking for. ^[7]
According to the White House Office of Consumer Affairs, on average a dissatisfied customer will tell between 9 15 people about their experience, while around 13% of dissatisfied customers tell more than 20 people. ^[7]
In the 2534year old age group, 84% have left a website they previously liked because of bad user experience or advertising. ^[7]
89% of shoppers have stopped buying from online stores after they have experienced poor customer service. ^[7]
17% of consumers would recommend a brand that provides a slow but effective solution. ^[7]
On the other hand, 33% of consumers would recommend a brand that provides a quick but ineffective response. ^[7]
70% of complaining customers will do business with you again if you resolve the complaint in their favour. ^[7]
74% of consumers depend on social media to guide their purchases 39% of Facebook users like brand pages so they can research different products. ^[7]
30% of mobile shoppers abandon a transaction if the shopping experience is not optimized for mobile. ^[7]
61% of people have a better opinion of brands when they offer a good mobile experience 70% of customers prefer getting to know a company via articles rather than advertisements. ^[7]
The searches done with the intent to find a company providing a specific product or service is 17%. ^[7]
The majority (67%). ^[15]
survey by Software Advice found 82% of patients surveyed used reviews to evaluate physicians 77% of consumers search for a provider online before making an appointment. ^[15]
48% of respondents would go out of network for a doctor with favorable reviews. ^[15]
85% of consumers trust an online review as much as a personal recommendation 47% would consider going out of network for a doctor with more favorable reviews. ^[15]
In a 2019 survey on the most common purchase influence among online shoppers in the United States, 62 percent of respondents stated that online customer reviews were very helpful. ^[16]
Product and service reviews via social and mobile channels have also gained in popularity during a 2019 holiday shopper survey, it was found that 23 percent of responding U.S. shoppers were going to use social media to assist them in their holiday shopping. ^[16]
Online reputation management – facts and statistics Up to 92% of all search engine traffic is controlled by Google. ^[17]
Around 95% of traffic from a standard online search for a company name focuses on the first page of Google. ^[17]
An impression is formed based solely on the first page of search engine results by 90% of people. ^[17]
Data shows that online reviews affect buying decisions for 93% of people. ^[17]
Around 90% of people say they check online reviews before buying from a business. ^[17]
Online reviews are trusted as much as personal recommendations by 85% of people. ^[17]
Additionally, 68% of people will pay more for the same service or product if they are reassured by positive reviews that they will have a good customer experience. ^[17]
This is up from 29% in 2014 to 46% today. ^[17]
A staggering 97% of consumers say that they actively search online for local businesses, and 12 % do this every single day. ^[17]
Almost 90% will go through this comparison process for every purchase they make. ^[17]
Should a brand respond well to a consumer complaint, 45% will post a positive online review or other interaction. ^[17]
Statistics show that almost 75% of recruiters have identified successful candidates using social media platforms. ^[17]
Around 57% of employers are far less likely to call a candidate for interview if they can find no online presence. ^[17]
Almost 70% of candidates will consider rejecting a company if it has a poor reputation online. ^[17]

I know you want to use Online Reputation Management Software, thus we made this list of best Online Reputation Management Software. We also wrote about how to learn Online Reputation Management Software and how to install Online Reputation Management Software. Recently we wrote how to uninstall Online Reputation Management Software for newbie users. Don’t forgot to check latest Online Reputation Management statistics of 2024.

Reference

reputationx – https://blog.reputationx.com/online-reputation-management-statistics.
statuslabs – https://statuslabs.com/reputation-management-stats-2024/.
vendasta – https://www.vendasta.com/blog/online-reputation-management-stats/.
review42 – https://review42.com/resources/online-reputation-management-statistics/.
brightlocal – https://www.brightlocal.com/resources/online-reviews-statistics-2020/.
writersblocklive – https://writersblocklive.com/blog/reputation-management-statistics/.
localiq – https://localiq.com/blog/online-review-stats/.
nusani – https://nusani.com/50-shocking-stats-online-reputation-management-infographic/.
forbes – https://www.forbes.com/sites/ryanerskine/2017/09/19/20-online-reputation-statistics-that-every-business-owner-needs-to-know/.
reputationmanagement – https://www.reputationmanagement.com/blog/online-reputation-management-statistics/.
igniyte – https://www.igniyte.co.uk/blog/35-amazing-online-reputation-facts-stats-everyone-should-know/.
reviewtrackers – https://www.reviewtrackers.com/blog/reputation-management-statistics/.
qualtrics – https://www.qualtrics.com/blog/online-review-stats/.
massivealliance – https://www.massivealliance.com/blog/2020/06/04/10-reputation-management-statistics-every-business-should-know/.
reputation – https://reputation.com/resources/articles/top-orm-statistics/.
mgma – https://www.mgma.com/data/data-stories/the-importance-of-managing-your-practices-online.
statista – https://www.statista.com/topics/4381/online-reviews/.
gdpreu – https://www.gdpreu.org/online-reputation-management/.

How Useful is Online Reputation Management

Online reputation management (ORM) refers to the process of monitoring, influencing, and controlling how an individual or organization is perceived online. This practice involves monitoring what people are saying about you on various online platforms, such as social media, review sites, and forums, and taking proactive steps to address any negative feedback or erroneous information.

There are several ways in which ORM can be useful in today’s digital landscape. First and foremost, it helps in building and maintaining trust. In an age where information is readily available at the click of a button, people are quick to judge based on what they find online. By actively managing your online reputation, you can ensure that accurate and positive information about you or your business is readily available, thus building trust with your audience.

ORM also plays a critical role in crisis management. In today’s interconnected world, news, whether factual or not, can spread like wildfire online, potentially damaging your reputation in the blink of an eye. By having a robust ORM strategy in place, you can respond to negative feedback promptly and effectively, minimizing the impact of any crisis on your reputation.

Furthermore, ORM can help in promoting your brand or personal identity. In a crowded digital marketplace, standing out from the competition is essential. By actively managing your online reputation, you can highlight your strengths, showcase your expertise, and engage with your audience in a meaningful way, ultimately enhancing your brand’s visibility and credibility.

Another benefit of ORM is that it can help in attracting new opportunities. Whether you’re a job seeker looking to impress potential employers or a business owner wanting to attract new customers, a positive online reputation can open doors that were previously closed. By showcasing your skills, experiences, and accomplishments online, you can position yourself as an attractive candidate or business partner, increasing your chances of securing new opportunities.

In conclusion, online reputation management is a valuable tool in today’s digital world. By actively monitoring, influencing, and controlling how you or your business is perceived online, you can build trust, manage crises effectively, promote your brand, and attract new opportunities. While the benefits of ORM are clear, it’s essential to approach it with care and diligence, as a misstep in this arena could have lasting consequences on your reputation. Ultimately, investing in ORM is an investment in your future success.

In Conclusion

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Online Reputation Management Statistics 2024 – Everything You Need to Know