Partner Ecosystem Platforms Statistics 2022 - Everything You Need to Know


Are you looking to add Partner Ecosystem Platforms to your arsenal of tools? Maybe for your business or personal use only, whatever it is – it’s always a good idea to know more about the most important Partner Ecosystem Platforms statistics of 2022.

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Best Partner Ecosystem Platforms Statistics

☰ Use “CTRL+F” to quickly find statistics. There are total 316 Partner Ecosystem Platforms Statistics on this page 🙂

Partner Ecosystem Platforms Market Statistics

  • Although inadequate monetization strategies were the primary reason for failure in only 5% of the investigated cases, this failure mode was particularly prevalent among B2C marketplaces. [0]
  • An example is Microsoft’s Internet Explorer, widely considered to have won the browser war after capturing close to 95% market share in 2004. [0]
  • Of the ecosystems in our study, 45% failed during the scale phase, most of them because they could not solve the chickenor egg problem of bringing a critical mass of all required sides of the market to their platform. [0]
  • Shopify estimates that 40% of merchants are already selling in online marketplaces. [1]
  • Our proprietary analysis showed that 90% of ecosystems involve participants from more than five countries and 77% of ecosystems involve both developed and emerging–market players. [2]
  • 73% of marketers find managing partners a major challenge Even though partnerships are proven to be important, 73% of marketers consider managing partners to be a major challenge. [3]
  • Affiliate marketing accounts for 15% of the digital media industry’s revenue. [3]
  • Approximately 15% of the digital media industry’s revenue now comes from affiliate marketing. [3]
  • In the US, affiliate marketing drives as many ecommerce orders as email, with both channels accounting for 16% of e. [3]
  • US affiliate marketing spend increases annually by 10.1% Affiliate marketing is growing rapidly and consistently, with US affiliate marketing spend increasing by 10.1% each year. [3]
  • In the UK, retail is the biggest affiliate marketing sector, with a 43% share of the country’s yearly affiliate revenue. [3]
  • Over 30% of affiliate marketers are aged between 35 and 44. [3]
  • The biggest proportion of affiliate marketers falls within the 35 to 44 age bracket, with this group taking up a 31.86% share. [3]
  • On the other hand, nearly 12% of affiliate marketers are aged 55 or over. [3]
  • More than a quarter of brands work with bloggers in their affiliate marketing campaigns 27.8% of brands that engage in affiliate marketing work with bloggers to assist them. [3]
  • 20% of affiliates are responsible for 80% of sales 80% of sales generated from affiliate marketing are made by just 20% of affiliates. [3]
  • 81% of brands run affiliate marketing programs. [3]
  • 81% of brands use affiliate marketing, along with 84% of publishers. [3]
  • In 2021, the number of firms offering or specialising in affiliate marketing services rose by 26%. [3]
  • Affiliate marketers prefer to promote between one and 10 products 42% of affiliate marketers promote between one and ten products, making this the most popular choice. [3]
  • Search interest for ‘affiliate marketing’ grew by 30% in just one year Search interest for the term ‘affiliate marketing’ grew by 30% between September 2016 and September 2017. [3]
  • Affiliate marketing drives 1% of the UK’s GDP Affiliate marketing now drives more of the UK’s GDP than the whole of the country’s agriculture sector!. [3]
  • Affiliate marketing is the area in which are least knowledgeable Only 22% of Chief Marketing Officers believe they’ve mastered affiliate marketing. [3]
  • 38% of marketers view affiliate marketing as a top acquisition channel More than a third of marketers believe that affiliate marketing is one of the best ways to acquire new customers. [3]
  • Millennials are 247% more likely to be influenced by blogs or social media, making them a prime target audience for content marketing partnerships. [3]
  • a striking 84% of millennials distrust it, cementing content marketing partnerships as an important alternative. [3]
  • Content marketing costs 62% less than traditional marketing. [3]
  • Not only does content marketing cost 62% less than traditional marketing, it also generates 3x the volume of leads. [3]
  • 11% of marketers say ‘partnership posts’ are the most engaging type of social media content. [3]
  • Around 11% of marketers say that ‘partnership posts’ are the most engaging type of social media content that their brand creates. [3]
  • 34% of marketers see cobranding as the best way to increase email subscribers 34% of marketers believe that cobranding or co marketing partnerships are the most effective way to increase a brand’s number of email subscribers. [3]
  • Only 43% of channel marketers report to the marketing department. [3]
  • In fact, only 43% of channel marketers report into the marketing or sales department. [3]
  • Meanwhile, 59% do so to make use of more highly skilled sales and marketing support. [3]
  • Sponsorship frequently accounts for between 11% and 18% of a brand’s total marketing budget. [3]
  • 33% of marketers spend at least 21% of marketing budgets on event sponsorship or exhibiting 33% of midtosenior level marketers allocate 21% or more of their marketing budget towards sponsoring or exhibiting at events. [3]
  • The US accounts for 56.5% of the global product placement market Product placement in the US accounts for a whopping 56.4% of the global market. [3]
  • 75% of marketers use influencers as a marketing tool. [3]
  • 75% of marketers now use influencers as a marketing tool, with 86% of those aiming to increase brand awareness. [3]
  • If we assume a failure rate of 85% for these ecosystem investments, more than $50 billion of capital is lost every year. [0]
  • Remarkably, six of the seven failure modes and 85% of observed failures related to weaknesses in ecosystem design, while only 15% were attributable to bad execution. [0]
  • Although inadequate monetization strategies were the primary reason for failure in only 5% of the investigated cases, this failure mode was particularly prevalent among B2C marketplaces. [0]
  • In 8% of the cases, a weak launch strategy was the primary reason for failure. [0]
  • 6065% of strategic partnerships fail More than half (60 65%). [3]
  • 38% of managers blame failed partnerships on lack of trust and communication Lack of internal communication and trust are cited by 38% of managers as a key reason for the failure of joint venture partnerships. [3]

Partner Ecosystem Platforms Latest Statistics

  • Direct selling to business customers comprised about 80% of AppDynamics’ business merely four years ago. [4]
  • Today, with approximately 70% of AppDynamics transactions handled through a partner ecosystem, the numbers are quite different. [4]
  • In just one year, the company has seen not only a 60% increase in deal registrations from partners but a dramatic 154% boost in yearoveryear growth in partner. [4]
  • With their continuous engagement, HPE and SAP share 25,000 joint customers worldwide, and 46% of SAP licenses run on HPE systems. [4]
  • Perhaps more surprisingly, 60 percent of US banks we surveyed said they were likely to form or join an ecosystem. [5]
  • Some 40 percent have gone far enough to gain customer traffic and clear a viable path to meaningful economic impact. [5]
  • No more than 10 percent of incumbents have established ecosystems that have gained sufficient scale to deliver 5 percent or more of company revenues. [5]
  • According to Salesforce’s statistics, 86% of customers use partner apps and solutions. [6]
  • Based on the statistics, you can see companies that were founded after 2010 account for over 54% of all consulting partners in the Salesforce ecosystem. [6]
  • Based on the number of certified specialists in companies, you can see that 70.6% of companies have 1. [6]
  • IDC projects that by 2024, 90% of enterprises will utilize alliances to address customer and business requirements. [7]
  • Those that adopt ecosystem business models will grow 50% faster than those that don’t. [7]
  • Spot.io’s revenue grew 300% after joining the AWS Global Startup Program with 40% of customers in its pipeline attributed to the program. [8]
  • Since achieving its AWS Retail Competency, Peak’s retail opportunities have grown by 113 percent. [8]
  • The solution matches whale tail images with 97.5% accuracy and gives researchers time to focus on tasks like migration tracking and habitat protection instead of manual image tagging. [8]
  • He is the lead for the partnerto partner motion in the GTM and Program team at Microsoft, where 95% of revenue comes from partners. [9]
  • It’s a hot topic in growth team meetings, CEOs’ offices and boardrooms full of investors alike – perhaps it’s not surprising given that nearly a third of total global sales is predicted to come from ecosystems by 2025. [10]
  • Or that in the next decade, ecosystems could bring $100 trillion worth of value to businesses and society as a whole . [10]
  • In 2018, a study by Accenture revealed that 76% of business leaders believe ecosystems will render current business models unrecognisable within the next 5 years. [10]
  • And 84% of companies claim ecosystems are important to their strategy. [10]
  • Although 84% of executives say ecosystems are important to their strategy of disruption, 37% of them are unable to balance the current business while exploring the new. [10]
  • Although 63% of executives see innovation as their top priority in relation to ecosystems, only 35% rank recruiting partners as one of their top three capabilities. [10]
  • Although 58% of companies targeted a growth rate of 3 4% through ecosystem participation, only 40% of companies are actually achieving it. [10]
  • Accenture’s research shows that 40% of companies in 20 industries are highly susceptible to disruption. [10]
  • Research by the BCG Henderson Institute found that fewer than 15% were sustainable in the long run. [0]
  • According to data from Preqin, in recent years $100 billion has been invested annually in venture capital funds. [0]
  • Based on an analysis of individual financing rounds above $250 million, we estimate that 60% of these investments went into digital platforms and ecosystem business models. [0]
  • According to PitchBook, out of the more than 100 companies worth more than $1 billion that have gone public since 2010, 64% were unprofitable at the time of listing, including ecosystems such as Uber, Lyft, Snapchat, and Spotify. [0]
  • Among the ecosystems in our database, 10% failed because they did not address a problem that was substantial enough to justify the high upfront investment and to convince partners and customers to join the ecosystem. [0]
  • Among the ecosystems in our database, 18% stumbled at this stage. [0]
  • However, we still identified 10% of ecosystems in our database that went down because they did not build effective defenses into their design. [0]
  • We were surprised to find that only 15% of ecosystems failed because of execution issues. [0]
  • And even those 30% of ecosystems that failed during launch achieved a median survival time of 3.5 years while burning $16 million of investors’ money. [0]
  • The maturity phase was the point of downfall for 20% of the ecosystems in our database. [0]
  • Finally, only 5% of ecosystems failed in the evolution phase, after successfully establishing and defending their leading position for an extended period, with a median survival time of 25 years. [0]
  • What are Shopify’s latest revenue figures?Total revenue for the full year 2018 was $1.073 billion, a 59% increase over 2017. [1]
  • Total revenue for 2017 was $673.3 million, a 73% increase over 2016. [1]
  • the 3rd quarter of 2019, 81% of traffic and 71% of orders on Shopify stores are coming through mobile devices. [1]
  • This compares to 77% and 67% from the same quarter in 2018. [1]
  • In 2018, Shopify made $1.073 billion and in that same period partners made an estimated $1.2 billion. [1]
  • In June 2019, Shopify announced 25.8 million total number of apps installed, and more than 80% of merchants use third. [1]
  • In September 2018, Shopify announced to date, merchants have spent more than $100 million in the App Store; 12+ million app installs since 2011; 87% of merchants say that they rely on apps to run their business. [1]
  • $100 million paid out to date to App developers with more than half of that paid out in 2017; average annual earnings of $162k for the top 25% of app developers; more than 2,400 apps. [1]
  • Cyber Monday?In 2020, there more than $5.1 billion in sales up 76% on 2019. [1]
  • More than 44 million customers bought from Shopify merchants, which is up 50% on the previous year. [1]
  • “Last year in Britain Shopify increased the number of retailers launching on the platform by 106 per cent and it now hosts a total of 120,000 British businesses, including GymShark, the athleisurewear company that has been valued at $1 billion. [1]
  • According to announcements by Shopify In 2020, there more than $5.1 billion in sales up 76% on 2019. [1]
  • During the lockdown period, there was a 45% increase in people buying from stores they’ve never bought from before. [1]
  • Also, local orders were up 176%. [1]
  • New stores created on the Shopify platform grew 62% between March 13, 2020 and April 24, 2020 compared to the prior six weeks. [1]
  • Over the same period, the number of consumers estimated to have purchased from Shopify merchants they’d never shopped at before grew by 45% compared to the six week period immediately prior. [1]
  • Total revenue in the first quarter was $470.0 million, a 47% increase from the comparable quarter in 2019. [1]
  • Subscription Solutions revenue grew 34% to $187.6 million. [1]
  • Merchant Solutions revenue growth accelerated for the second consecutive quarter, up 57%, to $282.4 million, driven primarily by the growth of Gross Merchandise Volume. [1]
  • Monthly Recurring Revenue as of March 31, 2020 was $55.4 million, up 25% compared with $44.2 million as of March 31, 2019. [1]
  • Shopify Plus contributed $15.3 million, or 28%, of MRR compared with 26% of MRR as of March 31, 2019. [1]
  • GMV for the first quarter was $17.4 billion, an increase of $5.5 billion, or 46%, over the first quarter of 2019. [1]
  • Gross Payments Volume grew to $7.3 billion, which accounted for 42% of GMV processed in the quarter, versus $4.9 billion, or 41%, for the first quarter of 2019. [1]
  • Cross border shopping also grew, with 19% of all checkouts shipping from one country to another. [1]
  • Mobile remains the preferred shopping channel this year for online commerce, with 69% of sales made on phones or tablets, while just 31% occurred on desktop. [1]
  • Total revenue in the third quarter was $390.6 million, a 45% increase from the comparable quarter in 2018. [1]
  • Subscription Solutions revenue grew 37% to $165.6 million. [1]
  • Merchant Solutions revenue grew 50%, to $225.0 million, driven primarily by the growth of Gross Merchandise Volume. [1]
  • MRR as of September 30, 2019 was $50.7 million, up 34% compared with $37.9 million as of September 30, 2018.Shopify Plus contributed $13.5 million, or 27%, of MRR compared with 24% of MRR as of September 30, 2018. [1]
  • GMV for the third quarter was $14.8 billion, an increase of $4.8 billion, or 48%, over the third quarter of 2018. [1]
  • Gross Payments Volume grew to $6.2 billion, which accounted for 42% of GMV processed in the quarter, versus $4.1 billion, or 41%, for the third quarter of 2018. [1]
  • If we look upon Shopify as a retailer, it sits in 3rd place in US retail ecommerce sales (4.4%), with Amazon in 1st position (9.1%), Ebay in 2nd position (6.5%), Apple in 4th position (3.9%). [1]
  • More than 80% of merchants use third party apps. [1]
  • Cross border buyers are up 35%. [1]
  • Total revenue in the first quarter was $320.5 million, a 50% increase from the comparable quarter in 2018. [1]
  • Subscription Solutions revenue grew 40% to $140.5 million largely due to an increase in the number of merchants joining the Shopify platform. [1]
  • Merchant Solutions revenue grew 58%, to $180.0 million, driven primarily by the growth of Gross Merchandise Volume , as well as by robust growth in Shopify Capital and Shopify Shipping. [1]
  • Monthly Recurring Revenue as of March 31, 2019 was $44.2 million, up 36% compared with $32.5 million as of March 31, 2018. [1]
  • Shopify Plus contributed $11.3 million, or 26%, of MRR compared with 22% of MRR as of March 31, 2018. [1]
  • GMV for the first quarter was $11.9 billion, an increase of $3.9 billion, or 50%, over the first quarter of 2018. [1]
  • Gross Payments Volume grew to $4.9 billion, which accounted for 41% of GMV processed in the quarter, versus $3.0 billion, or 38%, for the first quarter of 2018. [1]
  • Mobile accounted for 79% of traffic and 69% of orders for the three months. [1]
  • 126% yearover year average growth for Shopify Plus merchants. [1]
  • 18.54% of all orders placed with Shopify stores being shipped internationally. [1]
  • 66% of sales from Shopify merchants happened on mobile during BFCM versus 34% on desktop. [1]
  • Conversion rates on various traffic sources Email 4.38%; Direct 4.35%; Search 3.60%; and social 2%. [1]
  • 87% of merchants say that they rely on apps to run their business. [1]
  • Total revenue in the second quarter was $245.0 million, a 62% increase from the same quarter in 2017. [1]
  • Subscription Solutions revenue grew 55% to $110.7 million driven primarily by an increase in the number of merchants joining the Shopify platform. [1]
  • Monthly Recurring Revenue as of June 30, 2018 was $35.3 million, up 49% compared with $23.7 million as of June 30, 2017. [1]
  • Shopify Plus contributed $8.1 million, or 23%, of MRR compared with 18% of MRR as of June 30, 2017. [1]
  • GMV for the second quarter was $9.1 billion, an increase of $3.3 billion, or 56% over the second quarter of 2017. [1]
  • Gross Payments Volume grew to $3.6 billion, which accounted for 40% of GMV processed in the quarter, versus $2.2 billion, or 38%, for the second quarter of 2017. [1]
  • Purchases from merchants’ stores coming from mobile devices continued to climb in the quarter, accounting for 76% of traffic and 66% of orders for the three months ended June 30, 2018, versus 72% and 60%, respectively, for the second quarter of 2017. [1]
  • Shopify Capital issued $68.5 million in merchant cash advances in the second quarter of 2018, an increase of 84% versus the $37.2 million issued in the second quarter of last year. [1]
  • 85% of merchants have used partner products or services. [1]
  • Average annual earnings of $162k for the top 25% of app developers. [1]
  • 47% of Shopify merchants have been helped by a Shopify Expert. [1]
  • On merchants using mobile to manage their stores 103% in monthly active users on mobile; and 230% growth in merchants that have only ever used Shopify Mobile. [1]
  • In Q1 2018, 82% growth in shops in Asia and 168% growth in shops in South America. [1]
  • Total revenue in the first quarter was $214.3 million, a 68% increase from the comparable quarter in 2017. [1]
  • Subscription Solutions revenue grew 61% to $100.2 million. [1]
  • Monthly Recurring Revenue as of March 31, 2018 was $32.5 million, up 57% compared with $20.7 million as of March 31, 2017. [1]
  • Shopify Plus contributed $7.0 million, or 22%, of MRR compared with 17% of MRR as of March 31, 2017. [1]
  • GMV for the first quarter was $8.0 billion, an increase of $3.1 billion, or 64% over the first quarter of 2017. [1]
  • Gross Payments Volume grew to $3.0 billion, which accounted for 38% of GMV processed in the quarter, versus $1.8 billion, or 38%, for the first quarter of 2017. [1]
  • Purchases from merchants’ stores coming from mobile devices continued to climb in the quarter, accounting for 75% of traffic and 64% of orders for the three months ended March 31, 2018, versus 69% and 59%, respectively, for the first quarter of 2017. [1]
  • Total revenue for the full year 2017 was $673.3 million, a 73% increase over 2016. [1]
  • Within this, Subscription Solutions revenue grew 64% to $310.0 million, while Merchant Solutions revenue grew 81% to $363.3 million. [1]
  • Gross Merchandise Volume for 2017 was $26.3 billion, an increase of 71% over 2016. [1]
  • Gross Payments Volume grew to $10.0 billion, which accounted for 38% of GMV processed versus $5.9 billion, or 38%, for 2016. [1]
  • Total revenue in the fourth quarter was $222.8 million, a 71% increase from the comparable quarter in 2016. [1]
  • Subscription Solutions revenue grew 67% to $93.9 million, driven by rapid growth in Monthly Recurring Revenue. [1]
  • Merchant Solutions revenue grew 74% to $128.9 million, driven primarily by the growth of Gross Merchandise Volume. [1]
  • MRR as of December 31, 2017 was $29.9 million, up 62% compared with $18.5 million as of December 31, 2016. [1]
  • Shopify Plus contributed $6.3 million, or 21%, of MRR compared with 17% of MRR as of December 31, 2016. [1]
  • GMV for the fourth quarter was $9.1 billion, an increase of $3.6 billion, or 65% over the fourth quarter of 2016. [1]
  • Gross Payments Volume grew to $3.5 billion, which accounted for 39% of GMV processed in the quarter, versus $2.2 billion, or 39%, for the fourth quarter of 2016. [1]
  • The majority of purchasing from merchants’ stores came from mobile devices in the quarter, accounting for 73% of traffic and 61% of orders for the three months ended December 31, versus 69% and 55%, respectively, for the fourth quarter of 2016. [1]
  • Total revenue in the second quarter was $151.7 million, a 75% increase from the comparable quarter in 2016. [1]
  • Subscription Solutions revenue grew 64% to $71.6 million. [1]
  • Merchant Solutions revenue grew 86% to $80.1 million, driven primarily by the growth of Gross Merchandise Volume. [1]
  • Monthly Recurring Revenue as of June 30, 2017 was $23.7 million, up 64% compared with $14.4 million as of June 30, 2016. [1]
  • Shopify Plus contributed $4.3 million, or 18%, of MRR compared with 13% of MRR as of June 30, 2016. [1]
  • GMV for the second quarter was $5.8 billion, an increase of $2.5 billion, or 74% over the second quarter of 2016. [1]
  • Gross Payments Volume , as in payments processed through Shopify Payments grew to $2.2 billion, which accounted for 38% of GMV processed in the quarter, versus $1.3 billion, or 38%, for the second quarter of 2016. [1]
  • Gross profit dollars grew 83% to $86.8 million as compared with the $47.5 million recorded for the second quarter of 2016. [1]
  • Mobile traffic to merchants’ stores continued to grow, reaching 72% of traffic and 60% of orders for the three months ended June 30, versus 69% and 59%, respectively, exiting the first quarter of this year. [1]
  • Since 2012, the number of merchants on the Shopify platform has grown annually at an average rate of 74%, and these merchants have achieved over $40 billion dollars in sales. [1]
  • Merchant growth in Q2 year over year was global, with a 56% increase in North America, 82% increase in Asia, 168% increase in South America, and 70% increase in Africa. [1]
  • Today, more women entrepreneurs than men have built their businesses on Shopify, at 52% and 47% respectively, with 1% other. [1]
  • Average age of Shopify merchants 18 24 (7.3%); 25 34 (37.5%); 35 44 (30.0%); 45+ (24.9%). [1]
  • Shopify says that already more than 60% of the merchants on its platform sell in at least two different channels. [1]
  • Total revenue in the first quarter was $127.4 million, a 75% increase from the comparable quarter in 2016. [1]
  • Subscription Solutions revenue grew 60% to $62.1 million. [1]
  • Merchant Solutions revenue grew 92% to $65.3 million, driven primarily by the growth of Gross Merchandise Volume. [1]
  • Monthly recurring revenue as of March 31, 2017 was $20.7 million, up 62% compared with $12.8 million as of March 31, 2016. [1]
  • Shopify Plus contributed $3.5 million, or 17%, of MRR compared with 11% of MRR as of March 31, 2016. [1]
  • GMV for the first quarter was $4.8 billion, an increase of 81% over the first quarter of 2016. [1]
  • The Partner Economy, revenues earned by partners through themes, apps and services, was estimated at $430m for 2016 compared to Shopify’s turnover of $389m for the year. [1]
  • 50% of merchants will sell in. [1]
  • The annual report with the latest statistics for 2016 377,500 merchants up 134,032 (+55%). [1]
  • Merchant growth on each continent Africa +35%; Asia +65%; Europe +53%; North America +55%; Oceania +52%; South America +88%. [1]
  • More people made their purchases on mobile (54%) than on desktop (46%). [1]
  • Total revenue for the full year grew 90% to $389.3 million, compared with $205.2 million in 2015. [1]
  • Within this, Subscription Solutions revenue grew 68% to $188.6 million and Merchant Solutions revenue grew 115% to $200.7 million. [1]
  • Merchants on average became more successful on Shopify, as Gross Merchant Volume per merchant grew by 25% over last year. [1]
  • Stores supporting Apple Pay have seen an increase in checkout conversion rate of up to 2x on mobile, and customers are able to checkout up to 60% faster with Apple Pay than with a credit card alone. [1]
  • Statistics on the overall competition were pretty vague thousands of eligible merchants; 45% of contestants indicated that they had never sold a product before; etc. [1]
  • 34.5% of merchants are 25 to 34 years old. [1]
  • The merchants aged 45+ has increased over the last two years from 23% to almost 30%. [1]
  • In December 2015, 46% of orders made through mobile commerce. [1]
  • Up from 33% in the same months in 2014 and 23% in 2013. [1]
  • Revenue sources by country 70% U.S.; 8% U.K.; 7% Canada; 5% Australia; 10% Rest of World. [1]
  • Looking at data from over 100,000 ecommerce stores that use the Shopify platform, 50.3% of traffic is coming from mobile (40.3% from mobile phones, 10% from tablets). [1]
  • Facebook accounted for less than 5% of traffic to ecommerce sites on desktop, that number jumps to 7% when looking at mobile phones. [1]
  • In comparison, search based traffic from Google represented 18% of traffic from computers, but just 12% on mobile phones. [1]
  • Our research showed that 83% of digital ecosystems involve partners from more than three industries and 53% from more than five industries. [2]
  • Our research showed that 90% of digital ecosystems include three or more different deal types. [2]
  • According to its partner page, more than 30% of Stripe’s fastest growing customers use one or more extensions to manage different parts of its business, including analytics, accounting, email, expenses, and shipping. [11]
  • 50% of Snowflake’s sales have been “partner assisted,” according to Philip Larson, senior director of worldwide partner programs at Snowflake, in an interview. [11]
  • Snowflake’s revenue for the second quarter of 2022 was $272.2 million, a growth of 104% yearover. [11]
  • They also achieved a net revenue retention rate of 169%. [11]
  • Accenture surveyed 1,252 business leaders from a multitude of industries and found that 81% of the respondents agree that ecosystems allow their organizations to grow in ways they couldn’t before. [11]
  • Furthermore, partnerships are increasingly creating a measurable impact on customer satisfaction, according to our 2021 State of the Partner Ecosystem Report. [11]
  • Looking to the future, Accenture assessed that 76% of business leaders believe current business models will be unrecognizable in the next five years, with ecosystems playing the main changers. [11]
  • While the average business generates 18% of its revenue from paid search, high maturity partnership programs generate 28%. [3]
  • 82% of B2B leaders plan to add to their roster of partners this year. [3]
  • In 2022, 82% of B2B business leaders will be adding to their roster of partners. [3]
  • At the same time, nearly 70% plan to boost their channel program budgets. [3]
  • 75% of world trade flows indirectly. [3]
  • With 75% of world trade flowing indirectly, channels, partnerships and alliances have become increasingly important. [3]
  • Partner websites are playing a vital part in consumer decision making 74% of shoppers in the US admit to visiting two or three non retail websites before completing a purchase, while 16% say that they visit more than four. [3]
  • 57% of organisations use partnerships to acquire new customers While 57% of companies say that they use partnerships to acquire new customers, 44% form alliances to get new ideas, insights and innovation. [3]
  • Over 75% of TMT CEOs rate partnerships as ‘important’ or ‘critical’ to their business More than 75% of CEOs with businesses in the TMT sector rate partnerships as ‘important’ or ‘critical’ to their business. [3]
  • This figure increases to 83% for telecoms businesses and 81% for media. [3]
  • 2,000 strategic alliances are currently formed every year, with that number growing by 15% each year as well. [3]
  • 20% of B2B business leaders say their channel programs are not effective. [3]
  • Two thirds of B2B business leaders describe their channel programs as only somewhat effective, while 20% say that their efforts are not very effective or worse. [3]
  • active and mutually rewarding 45% of executives believe that the biggest challenge when it comes to strategic partnerships is keeping them active and mutually rewarding. [3]
  • 39% of organisations don’t have a formal partner management strategy. [3]
  • Despite the growing reliance on partnerships, 39% of companies don’t have a formal partner management strategy in place. [3]
  • The average partnership manager spends 35% of their time on partner discovery partnership manager spends around 35% of their time on partner discovery and earns around £38K per year. [3]
  • By 2025, nearly a third of total global sales is predicted to come from ecosystems. [3]
  • 96% of B2B leaders expect to increase revenue directly attributed to their partner ecosystems. [3]
  • A whopping 96% of B2B leaders expect to increase revenue directly attributed to their partner ecosystems in 2022. [3]
  • 32% expect to see significant increases in their primary measures of channel program success, while 54% are confident they’ll see a marginal increase. [3]
  • 84% of companies say that ecosystems are important to their strategy. [3]
  • 84% of companies state that ecosystems are important to their strategy. [3]
  • Meanwhile, 76% believe that in the next five years, ecosystems will cause business models to become unrecognisable. [3]
  • Sharing assets, IP and competitive advantage are companies’ biggest fears 92% of companies that haven’t mastered ecosystems are worried about sharing company assets, intellectual property and competitive advantage. [3]
  • 83% of digital ecosystems involve partners from four or more industries. [3]
  • While 83% of digital ecosystems are a collaboration between partners from four or more industries, 53% involve partners from six or more!. [3]
  • 77% of executives restrict the data they share within their ecosystems. [3]
  • When executives share data within their ecosystems, 77% do so with restrictions due to concerns about data security. [3]
  • Retail makes up 43% of affiliate revenue in the UK. [3]
  • The next biggest is telecom at 24%, followed by media, travel and leisure at 16%. [3]
  • The next most popular affiliate channel is review sites, which are used by 18.7% of brands, followed by coupon sites, used by 14.8%. [3]
  • Meanwhile, 23% of affiliates promote 11 to 20 products and only 7.5% promote 300 products or more. [3]
  • Partnering with publishers to distribute content results in a 50% higher brand lift Marketers that partner with publishers to distribute their branded content see a 50% higher brand lift on average, compared to those who publish content on their own. [3]
  • Millennials are 247% more likely to be influenced by blogs or social networking sites. [3]
  • 80% of business decisionmakers prefer articles to advertisements 80% of business decision makers would rather get company information from a series of articles rather than from an advertisement. [3]
  • 68% of consumers can make buying decisions after seeing a co. [3]
  • After seeing a co branded campaign, 68% of consumers are able to make buying decisions without speaking to a sales representative. [3]
  • Ben + Jerry’s co branding partnership boosted public perception by 142.8%. [3]
  • The partnership successfully boosted perception of the brand and its involvement with the LGBTQ+ community by 142.8%. [3]
  • Coselling works for 77% of businesses 77% of companies who’ve taken part in co selling partnerships have seen a direct or indirect increase in profits. [3]
  • 63% of companies who use coselling want to free up employees’ time Out of the companies who use co seller models, 63% do so to give their employees more time to focus on other tasks. [3]
  • DataStax used lead account mapping to grow its pipeline by 140%. [3]
  • DataStax used lead account mapping as part of its co selling partnership with Microsoft to grow its pipeline by 140%. [3]
  • TV sponsorships account for 5% of TV ad. [3]
  • Research shows that TV sponsorships drive long term brand awareness, so perhaps it’s not surprising that since 2010, they’ve accounted for 5% of TV ad spend. [3]
  • NFL sponsorship revenue is at $1.8 billion for 2021/22 NFL sponsorship revenue has risen by 12% to hit $1.8 billion for the year 2021/2022. [3]
  • Meanwhile, NFL teams took in additional 4% in sponsorship revenue. [3]
  • Wilson sponsors 40% of the top 30 male tennis players. [3]
  • Wilson is the racket sponsor for 40% of the top 30 male tennis players and 34% of the top 30 female tennis players. [3]
  • 80% of revenue generated from sports sponsorship comes from TV advertising. [3]
  • In 2019, 80% of the value gained from sports sponsorship came from TV advertising. [3]
  • However, that figure is expected to fall to less than 73% by 2024. [3]
  • Product placement is a $23 billion industry Global product placement spend hit approximately $23 billion in 2021, up 13.8% compared to the year earlier. [3]
  • Product placement works on 60% of moviegoers. [3]
  • 60% of moviegoers feel more positive about brands that they recognise from a product placement spot. [3]
  • Product placement on an emotionally engaging program is 43% more recognisable 43% more viewers recognise brands from product placements on emotionally engaging programs, compared with films that could be described as ‘eye candy’. [3]
  • Toy Story helped to raise EtchA Sketch sales by 4,000%. [3]
  • The inclusion of an EtchA Sketch in Toy Story increased sales of the toy by 4,000%, while sales of Mr Potato Head toys increased by 800%. [3]
  • 75% of broadcastnetwork shows feature placements A massive 75% of broadcast network shows feature product or brand placements of some kind. [3]
  • In fact, TV attracts almost 71.4% of all paid placements. [3]
  • 68% of product placements last for 5 seconds or less 68% of product placements last for five seconds or less. [3]
  • Hersheys’ profits went up 65% in one year through product placement After paying $1 million for a product placement of Reese’s Pieces in E.T., Hershey’s sales went up 65%. [3]
  • 49% of Americans take action after seeing product placement in media 49% of North Americans take action after seeing a product placement, while 52% state that they trust product placement ads. [3]
  • 72% of consumers in the US take part in a loyalty program. [3]
  • 72% of consumers who are online in the US take part in at least one loyalty program. [3]
  • Loyalty programs influence consumers’ brand choices 71% of Gen X, 70% of Millennials, 63% of Baby Boomers, and. [3]
  • 62% of Gen Z say that they might choose one brand over another because of the presence of a loyalty program. [3]
  • Loyalty is more difficult to maintain than ever Last year, 68% of consumers agreed that their loyalty was harder to maintain than ever before. [3]
  • This was up from 64% in 2020. [3]
  • 76% of consumers would pay for a premium loyalty program. [3]
  • 76% of consumers would pay for a premium loyalty program. [3]
  • 60% of loyalty program members show interest in the program’s partners 60% of loyalty program members express an interest in partnerships that they’re introduced to through their programs. [3]
  • Word of mouth is the primary factor behind up to 50% of all purchasing decisions. [3]
  • Word of mouth is responsible for 20 50% of all purchasing decisions. [3]
  • Referred customers bring in 25% more profit. [3]
  • Customers who’ve come through referrals bring in profit margins that are around 25% higher. [3]
  • Customers who’ve been referred are 4x more likely to convert Customers who’ve been referred to a brand. [3]
  • A recommendation from a friend is up to 50x more powerful A recommendation from a trusted friend is up to 50x more likely to result in a purchase than a low. [3]
  • 92% of consumers trust recommendations from people they know. [3]
  • 92% of consumers around the globe claim to trust earned media above all other forms of advertising. [3]
  • Referred customers are 37% more likely to stay. [3]
  • Customers acquired through referrals have a retention rate that’s 37% higher. [3]
  • 88% of people trust online reviews as much as personal recommendations. [3]
  • 88% of people trust online reviews penned by unknown consumers as much as they trust recommendations from personal contacts. [3]
  • 49% of consumers depend on influencer recommendations. [3]
  • While 49% of consumers depend on influencer recommendations, 40% have purchased a product after seeing it on Twitter, YouTube or Instagram. [3]
  • 83% of satisfied customers are willing to refer a brand to their friends. [3]
  • Unfortunately, while 83% of satisfied customers are willing to refer you to their friends, only 29% of them actually do!. [3]
  • 86% of women use social media for purchasing advice Not only do 86% of women say that they use social media for purchasing advice, but 45% of women claim to be more active on social media than they were two years ago. [3]
  • 19% of purchase decisions are influenced by Facebook. [3]
  • Facebook is the most influential social media channel, influencing 19% of purchase decisions. [3]
  • 58% of people trust brands they’ve seen friends or family interact with on Facebook. [3]
  • 58% of people are more likely to trust a brand that they’ve seen a friend or family member interact with on Facebook, demonstrating the real power of advocacy. [3]
  • 91% of brands enter charity partnerships to better their reputation 91% of brands who enter charity partnerships cite brand reputation as their primary motivation. [3]
  • 64% of millennials would refuse a job from an employer without a strong CSR policy. [3]
  • 65% of millennials would turn down a job if their employer didn’t have a strong CSR policy. [3]
  • With millennials due to make up 75% of the workforce by 2025, charitable partnerships are becoming increasingly important for employers. [3]
  • More than 50% of customers in the UK want companies to take a stand More than half of customers in the UK (and 75% of Gen Z). [3]
  • 40% of businesses say that partnerships with charities are important to their business agenda. [3]
  • 40% of businesses claim that partnerships with charities are important to their business agenda, while a third state that partnering with charities is ‘very important’ to them. [3]
  • 70% of B2B decision makers have outsourced key services. [3]
  • 70% of B2B decision makers say that they’ve outsourced key services to third parties. [3]
  • Meanwhile, just 25% claim never to have done so in any area of their organisation. [3]
  • 56.8% of high growth brands outsourced to make website improvements, while 48.2% outsourced graphic design. [3]
  • 34% of British businesses want to hand it over to third parties. [3]
  • 32% of people believe there will be less outsourcing after the Coronavirus pandemic. [3]
  • A poll in April 2020 found that 32% of respondents believe there will be a reduction in outsourcing after the Coronavirus pandemic has come to an end. [3]
  • The results are often unexpected 25% of joint venture partnerships don’t meet or exceed either partner’s expectations but still benefit all the companies involved. [3]
  • 47% of managers cite alignment on objectives as a core reason for joint venture partnership success. [3]

I know you want to use Partner Ecosystem Platforms Software, thus we made this list of best Partner Ecosystem Platforms Software. We also wrote about how to learn Partner Ecosystem Platforms Software and how to install Partner Ecosystem Platforms Software. Recently we wrote how to uninstall Partner Ecosystem Platforms Software for newbie users. Don’t forgot to check latest Partner Ecosystem Platforms statistics of 2022.

Reference


  1. bcg – https://www.bcg.com/en-us/publications/2020/why-do-most-business-ecosystems-fail.
  2. shopifyandyou – https://www.shopifyandyou.com/blogs/news/statistics-about-shopify.
  3. bcg – https://www.bcg.com/publications/2019/emerging-art-ecosystem-management.
  4. breezy – https://breezy.io/blog/strategic-partnership-stats.
  5. deloitte – https://www2.deloitte.com/us/en/insights/focus/industry-4-0/partner-ecosystem-industry-4-0.html.
  6. mckinsey – https://www.mckinsey.com/business-functions/mckinsey-digital/our-insights/ecosystem-2-point-0-climbing-to-the-next-level.
  7. salesforceben – https://www.salesforceben.com/the-appexchange-ecosystem-key-findings/.
  8. gopronto – https://www.gopronto.io/blog/ecosystem-management-a-new-category-that-is-redefining-how-companies-build-manage-monetize-and-scale-partner-ecosystems/.
  9. amazon – https://aws.amazon.com/partners/.
  10. workspan – https://www.workspan.com/blog/top-partner-ecosystem-leaders/.
  11. breezy – https://breezy.io/blog/partner-ecosystem.
  12. crossbeam – https://www.crossbeam.com/blog/what-is-a-partner-ecosystem-and-how-is-it-redefining-partnerships/.

In Conclusion

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