Personalization Engines Statistics 2024 - Everything You Need to Know

Are you looking to add Personalization Engines to your arsenal of tools? Maybe for your business or personal use only, whatever it is – it’s always a good idea to know more about the most important Personalization Engines statistics of 2024.

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On this page, you’ll learn about the following:

Best Personalization Engines Statistics

Best Personalization Engines Statistics

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Personalization Engines Usage Statistics

Between 2015 and 2019, AI usage grew by 270%, and the market is now expected to reach around $126 billion by 2025. ^[0]
Millennials continue to drive social media usage with 90.4 percent of Millennials being active on social media in 2019, followed by 77.5 percent of Generation X, and 48.2 percent of Baby Boomers. ^[1]

Personalization Engines Market Statistics

Anonymous visitor tracking has empowered smart marketers with the information they need to reduce the amount of truly unknown users, turning the assumption that only 2% of online audiences are identifiable and capable of being personalized to on its head. ^[2]
95% of marketers and executives believe in the value of personalization, with very few disinterested in the idea or notion of its importance. ^[2]
For 22% of marketers and executives, personalization still acts in a channel specific capacity, relying on small teams to help deploy campaigns per each individual channel, such as web, apps, or mobile. ^[2]
A mere 6% of marketers and executives said they masterfully use their data to find personalization opportunities through machine learning technologies. ^[2]
Meanwhile, 40% of marketers and executives in APAC touted they plan on furthering their investment in personalization in the future. ^[2]
23% of APAC marketers and executives reported channel specific campaigns handled by a few key individuals. ^[2]
Only 6% of marketers globally have inspiring stories to move the needle on top line revenue. ^[2]
The ability to segment email lists and individualize email campaign messaging are the most effective personalization tactics for 51% and 50% of marketing influencers respectively. ^[3]
82% of marketers have reported an increase in open rates through email personalization. ^[3]
75% of marketers believe personalization yields higher click. ^[3]
Brands that personalize promotional marketing emails experience 27% higher unique click. ^[3]
Brands that personalize promotional marketing emails earn 11% higher open rates than those that don’t personalize. ^[3]
74% of marketers said that targeted messages and personalization of emails improves customer engagement rates. ^[3]
Segmented personalized automated email messages average 46% higher open rates than normal marketing messages. ^[3]
Personalized email marketing generates a median ROI of 122%. ^[3]
65% of email marketers say dynamic content is their most effective personalization tactic. ^[3]
60% of marketers say real time data in email is either ‘effective’ or ‘highly effective’. ^[3]
58% of marketers say that machine learning is either effective or highly effective at driving email personalisation. ^[3]
Organizations using email personalization generate 17% more revenue through their campaigns than the average marketer. ^[3]
In house marketers who are personalizing their web experiences and who are able to quantify the improvement see, on average, a 19% uplift in sales. ^[3]
88% of U.S. marketers reported seeing measurable improvements due to personalization, with more than half reporting a lift greater than 10%. ^[3]
Lack of content relevancy generates 83% lower response rates in the average marketing campaign. ^[3]
94% of customer insights and marketing professionals across multiple industries said personalization is “important,” “very important,” or “extremely important” for meeting their current marketing objectives. ^[3]
For 66% of marketers, one of the big struggles with personalization is securing internal resources to execute personalized marketing programs. ^[3]
68% of marketers struggle to achieve a real time view of their customers. ^[4]
83% of marketers say creating personalized content is their biggest challenge . ^[4]
These programs can also reduce marketing and sales costs by around 10 to 20 percent. ^[5]
72%of customers only engage with marketing messages that are customized and contextualized to their specific interests and desires. ^[6]
Creating effective customer segments for personalized email campaigns is the most effective personalization tactic forof marketers51%. ^[6]
82%of marketers have reported an increase in open rates through email personalization. ^[6]
A generic marketing campaign with a lack of content relevancy generateslower response rates than a personalized marketing campaign83%. ^[6]
Personalization can reduce acquisition costs by as much as, lift revenues by 515%, and increase marketing spend efficiency by 10. ^[6]
A staggering 92% of marketers firmly believe personalization is a minimum requirement in the eyes of the consumer. ^[0]
In 2019, Researchscape’s analysis found that 85% of marketers expect personalization elements. ^[0]
That’s why, according to Instapage, marketers who use personalized experiences see their sales increase by 20% on average. ^[0]
44% of marketers were finding their goal of “improving customer experience” a challenge. ^[0]
“Improving engagement” was also a difficult goal to achieve for 42% of marketers, while “improving the quality of data used” was another major difficulty. ^[0]
41% of marketers described this as a “critical challenge.”. ^[0]
52% of marketers say personalization has a “strong impact” on customer relations, while another 26% cite an “extremely strong impact.”. ^[0]
In total, 99% of marketers think that personalization advances customer relations to some degree. ^[0]
56% of marketers in Researchscape and Evergage’s study believe they do not have enough data to carry out an effective level of personalization. ^[0]
64% of B2B marketers said they do not have enough data for personalization. ^[0]
Marketers with three to five years of experience with personalization are extremely satisfied 33% of the time, while marketers with 5+ years experience get maximum satisfaction 67% of the time. ^[0]
Just 14% of marketers with 5+ years of experience in personalization reported unsatisfactory results. ^[0]
40% of marketers lost any positive effects because they could not gain insight quickly enough. ^[0]
According to BloomReach, 51% of digital marketers say they lack the proper technology to create personalized experiences. ^[0]
85% of marketers said that, undoubtedly, personalization should be a bigger priority. ^[0]
78% of marketers who use personalization utilized these techniques on email, while another 56% of respondents personalized their business’ website. ^[0]
48% of marketers are collecting data from the campaign source. ^[0]
Companies are tracking where users click on their site, while on site purchases are tracked by another 39% of marketers. ^[0]
Geolocation data is collected by 35% of marketers. ^[0]
36% of marketers are prevented from upscaling due to the limited functionality of their personalization tools. ^[0]
29% of marketers don’t want to scale up website personalization through fear of “creeping out” their customers. ^[0]
Content personalization is popular in email, with 74% of marketers personalizing either the email body or subject line with the recipient’s name. ^[0]
Segmented messaging tactics are second on the list, used by 61% of marketers, while product recommendations are another common personalization tactic on email. ^[0]
In a separate survey by OneSpot, 65% of email marketers said dynamic content was the “most effective” personalization tactic in their arsenal. ^[0]
83% of marketers say that creating personalized content is the biggest challenge they face. ^[0]
77% of marketers believe real time personalization is “crucial” to their success. ^[0]
Yet 60% of marketers struggle with dynamic, real time content personalization. ^[0]
As mentioned, rules based targeting is common; 75% of marketers use this kind of targeting. ^[0]
Triggered messages, such as shopping cart prompts, are used by 54% of marketers. ^[0]
While the most advanced personalization tactics are shown to drive the best results, AI personalization is only used by 46% of marketers. ^[0]
Yet just 26% of marketers adopted machine learning/algorithmic systems in 2018, while adoption for the other two categories has remained fairly consistent. ^[0]
Researchscape asked marketers if they use a customer data platform half of the respondents answered “yes” and the other 50% answered “no.”. ^[0]
50% of marketers are utilizing these systems to help with their rules. ^[0]
30% of marketers use CDP systems as a data repository that can offer insights. ^[0]
42% of marketers use these systems to segment customers into groups, while 28% use CDP platforms to personalize each and every customer’s experience. ^[0]
Between 2015 and 2019, AI usage grew by 270%, and the market is now expected to reach around $126 billion by 2025. ^[0]
Spending by these means could reach nearly 20% by 2024, so marketers should begin to plan for greater adoption of the technology. ^[0]
The need to provide fantastic customer experiences across a range of channels is already a focus for many marketers; a great omnichannel strategy can result in 89% customer retention rates. ^[0]
It’s no surprise marketers experience an average increase of 20% in sales when using personalized experiences. ^[7]
Here’s a few statistics to demonstrate the potential of marketing over search engines 85.4 percent of internet users search for information online at least once per month. ^[1]
Google owns just under 92 percent of the global search engine market. ^[1]
81 percent of marketers say they expect to be competing largely or entirely on the basis of customer experience in the next two years. ^[1]
86 percent of B2C marketers say content marketing is key to their strategy. ^[1]
72 percent of marketers say that content marketing increases engagement and leads. ^[1]
31 percent of marketers use video messaging in nurture campaigns. ^[1]
About 3 out of every 4 marketing leaders surveyed base decisions on data analytics. ^[1]
When surveyed, 32 percent of marketers identified marketing analytics and competitive insights as the most important factors in supporting their marketing strategies over the last 18 months. ^[1]
Marketing analytics is the top investment for marketers, raking up 16 percent of their annual budgets. ^[1]
Although many organizations are realizing the value of marketing analytics, 37 percent of marketers say that proving their value is one of their top three biggest challenges. ^[1]
As of 2020, the use of analytics in marketing was 52.7 percent. ^[1]
Leaders are 53% more likely to think machine learning assists marketing teams in evaluating data to understand consumer intent. ^[1]
35 percent of marketers state they do not have the quantitative tools to demonstrate the impact of spend on company performance. ^[1]
54 percent of organizations state data quality and completeness is the biggest challenge with data. ^[1]
57 percent of marketers are incorrectly interpreting data and likely getting incorrect results. ^[1]
9 percent of marketers rate their company’s understanding of data driven attribution as excellent.29 percent rank their understanding as good.27 percent are neutral.12 percent rate it as very poor.22 percent rate it below average. ^[1]
44 percent of marketing professionals plan to implement multi touch attribution in the next year. ^[1]
66 percent of marketers agree on the importance of data analytics and 63 percent agree that data literacy is important. ^[1]
These positions are also difficult to fill, with over one third of marketers citing data analysis as one of the hardest positions to recruit. ^[1]
Additionally, over half of marketers worldwide. ^[1]
About 1 out of every 4 marketing dollars is spent on paid media. ^[1]
Though direct response campaigns are easier to measure in terms of value to the organization – marketing teams should keep these brand building stats in mind 64 percent of customers with a brand relationship claim aligned values as the reason. ^[1]
Building purpose into your brand can have a big payoff, with purpose driven brands outperforming the stock market by 120 percent. ^[1]
58 percent of marketers believe that brand plays a critical role when making a purchase decision for prospects. ^[1]
35 percent of marketers face challenges when managing their brand worldwide. ^[1]
35 percent of marketers also struggle with keeping their brand relevant. ^[1]
Nearly 50 percent of marketers plan to send more email in the next 3. ^[1]
For every $1 marketers spend on email marketing, they receive $42 in return 78 percent of marketers say list segmentation is a marketing automation feature they can’t live without. ^[1]
97 percent of organizations use Facebook for content marketing. ^[1]
It is expected that mobile commerce will take a market share of ecommerce of 72.9 percent by 2021. ^[1]
Paid search represents about 39 percent of a business’s total marketing budget. ^[1]

Personalization Engines Adoption Statistics

Yet just 26% of marketers adopted machine learning/algorithmic systems in 2018, while adoption for the other two categories has remained fairly consistent. ^[0]
Spending by these means could reach nearly 20% by 2024, so marketers should begin to plan for greater adoption of the technology. ^[0]
Leaders are 1.7x more likely to agree that adoption of machine learning and automation improves targeting, spend optimization, and personalization. ^[1]

Personalization Engines Latest Statistics

Only 6% of companies are truly capable of consolidating data into a single view of the customer for personalized experiences across channels. ^[2]
67% of companies reported resources for personalization are limited or not available due to lack of time or budget. ^[2]
29% of those in EMEA reported pulling dev teams away from other high priority work as necessary, falling prey to ad hoc campaigns with limited impact. ^[2]
28% of companies across regions stated their data was available in real time, allowing them to consistently make informed and smart decisions around personalization. ^[2]
21% of companies rely on accessible, quantitative data to consistently make informed, data. ^[2]
36% of those in AMER have discussed personalization as a top priority and plan to invest more resources to it. ^[2]
Only 9% of companies across the globe currently have personalization baked into the DNA of their business strategy. ^[2]
Another 11% touted having cross functional teams that could execute personalization campaigns across every channel. ^[2]
71% of consumers believe personalized experiences would influence their decision to interact with emails. ^[2]
75% of consumers in North America felt as though email content was not personalized for them. ^[2]
19% of consumers reported receiving upwards of 15+ emails a day from a bevy of different retailers. ^[2]
37% of consumers said they would open 1 2 of the emails they received from retailers per day. ^[2]
45% of consumers claimed the time after work is when they had the largest propensity to actually click through an email to purchase. ^[2]
55% of consumers felt that a more enjoyable email experience would include retailers offering more targeted promotions and discounts. ^[2]
37% of consumers indicated that brands providing more tailored recommendations to their interests would make for more enjoyable emails. ^[2]
63% of consumers in North America disagreed when asked if retailers emailed product recommendations that were relevant. ^[2]
68% of consumers polled in Europe felt as though product recommendations from retailers within emails were relevant. ^[2]
84% of those in Asia felt as though product recommendations from retailers within emails were relevant. ^[2]
45% of consumers claimed they would open an email and act on it in that moment if presented with an email they liked. ^[2]
43% of consumers will often wait to purchase in anticipation of an email discount if they have the time. ^[2]
76% of consumers shop on mobile devices because “it saves them time.”. ^[2]
Only 12% of consumers find shopping on the mobile web convenient. ^[2]
Consumers are 4X as likely to state that desktop is more “convenient” than mobile web. ^[2]
Consumers claim to complete 61% of their purchases on a desktop computer. ^[2]
48% of consumers state that desktop provides the most enjoyable shopping experience. ^[2]
67% of consumer cite “pages and links being too small to click on” as an impediment to mobile shopping. ^[2]
42% of consumers stated that security concerns were a major issue, the second most common impediment to mobile shopping. ^[2]
36% of consumers said interruptions from messages, apps and other programs were an impediment to mobile shopping. ^[2]
36% of consumers cited “difficulty finding what I am looking for” as a barrier to mobile shopping. ^[2]
58% of consumers state that when on a mobile device, they are “looking for something specific but browsing around. ^[2]
Only 20% of consumers state that when shopping on a mobile device, they “need something and want to buy it now.”. ^[2]
Only 30% of consumers agreed that the mobile web experience becomes increasingly relevant while browsing. ^[2]
61% of consumers say Amazon provides more streamlined checkout than their favorite online retailer. ^[2]
65% of consumers say Amazon makes it easier to find what they are looking for. ^[2]
57% of consumers say Amazon gives more information about product features and quality. ^[2]
57% of consumers say online retailers can make experiences more enjoyable by helping them check. ^[2]
57% of consumers say online retailers should provide more information on products and reviews. ^[2]
53% of consumers say online retailers can make the online shopping experience better by helping users make it easier to find what they are looking for. ^[2]
Only 9% of consumers state the physically shopping in store provides the most “convenient experience.”. ^[2]
10% of consumers have at least 5 eCommerce apps downloaded on their smartphones. ^[2]
5% of consumers say they browse eCommerce websites “several times per day.”. ^[2]
43% of consumers say they have shopped on their smartphones at work in the past month. ^[2]
When only subject line is personalized, emails have an average open rate of 7.4% and a click rate of .4%. ^[3]
When message only is personalized, emails have an average open rate of 18.8% and a click rate of 2.1%. ^[3]
When message and subject line are personalized, emails have an average open rate of 5.9% and a click rate of .2%. ^[3]
70% of brands fail to use personalized emails. ^[3]
50% of companies think that an increase in personalization can improve email interaction among subscribers. ^[3]
When an email is not personalized, 52% of customers say they’ll find somewhere else to go. ^[3]
Compared to non personalized mailings, personalized promotional mailings have 29% higher unique open rates. ^[3]
Compared to unpersonalized mailings, personalized promotional mailings have 41% higher unique click rates. ^[3]
Personalized subject lines produce 65% open rate to the travel industry. ^[3]
Segmented, targeted, and personalized emails generate 58% of all revenue. ^[3]
32% don’t like personalized messages from brands because they feel like an invasion of privacy. ^[3]
28% of people said they don’t like it when companies have their information without them explicitly providing it first. ^[3]
74% of customers feel frustrated when website content is not personalized. ^[3]
Personalized homepage promotions influenced 85% of consumers to buy while personalized shopping cart recommendations influenced 92% of shoppers online. ^[3]
More than half of consumers (57%). ^[3]
79% of consumers say they are only likely to engage with an offer if it has been personalized to reflect previous interactions the consumer has had with the brand. ^[3]
By 2020, 51% of consumers expect that companies will anticipate their needs and make relevant suggestions before they make contact. ^[3]
63% of respondents are highly annoyed by the way brands continue to rely on the old fashioned strategy of blasting generic ad messages repeatedly. ^[3]
If they get personalized offers or discounts, 63% of millennials, 58% of Gen Xers, and 46% of Baby Boomers are willing to share personal information with companies. ^[3]
80% of shoppers are more likely to buy from a company that offers personalized experiences. ^[3]
On average 71% of consumers express some level of frustration when their shopping experience is impersonal. ^[3]
44% of consumers say that they will likely become repeat buyers after a personalized shopping experience with a particular company. ^[3]
Marketers see an average increase of 20% in sales when using personalized experiences. ^[3]
59% of customers say that personalization influences their shopping decision. ^[3]
54% of executives committed to personalization report that they exceeded annual revenue targets compared to only 15% of those not as committed to the tactic. ^[3]
40% of executives say their customer personalization efforts have directly affected sales and profits in channels like ecommerce. ^[3]
31% of consumers say they wish their shopping experience was far more personalized than it currently is. ^[3]
Individual customer stakeholders who perceived supplier content to be tailored to their specific needs were 40% more willing to buy from that supplier than stakeholders who didn’t. ^[3]
78% of U.S. Internet users said personally relevant content from brands increases their purchase intent. ^[3]
87% of consumers surveyed say that personally relevant branded content positively influences how they feel about a brand. ^[3]
63% of consumers said they’d think more positively of a brand if it gave them content that was more valuable, interesting or relevant. ^[3]
81% of consumers want brands to get to know them and understand when to approach them and when not to. ^[3]
77% of consumers have chosen, recommended, or paid more for a brand that provides a personalized service or experience. ^[3]
The biggest challenges with personalization are gaining insight quickly enough (40%), having enough data (39%), and inaccurate data (38%). ^[3]
79% of organizations that exceeded revenue goals have a documented personalization strategy. ^[3]
Smart personalization engines used to recognize customer intent will enable digital businesses to increase their profits by up to 15%. ^[3]
48% of people say it’s generally acceptable for companies to use their purchase history to deliver personalized offers via mobile so long as they can be opted in and out of. ^[3]
41% of people say it’s acceptable for businesses to use their purchase history to deliver personalized offers via mobile so long as the offers are related to their history with the business. ^[3]
66% of people get frustrated when a company’s shopping cart isn’t connected to its mobile app. ^[3]
75% of consumers are more likely to buy from a retailer that recognizes them by name, recommends options based on past purchases, OR knows their purchase history. ^[3]
Only 39% of retailers send personalized product recommendations via email. ^[3]
Less than 10% of tier 1 retailers believe they are highly effective at personalization, and nearly one third report having limited or no capability to support personalization efforts. ^[3]
7% of people say they would be likely to engage with a birthday email sent by a retailer. ^[3]
8% of people say they would be encouraged to engage with a retail brand if they were addressed by first name. ^[3]
54% of shoppers anticipate a personalized discount within a day of sharing their information with a retailer. ^[3]
32% of shoppers expect a personalization discount within just an hour of sharing their information with a retailer. ^[3]
Smart personalization engines used to recognize customer intent will enable digital businesses to increase their profits by up to 15%. ^[4]
75% of consumers are more likely to buy from a retailer that recognizes them by name, recommends options based on past purchases, OR knows their purchase history. ^[4]
81% of consumers want brands to get to know them and understand when to approach them and when not to. ^[4]
74% of customers feel frustrated when website content is not personalized. ^[4]
79 percent of organizations that exceeded revenue goals have a documented personalization strategy, compared to 31 percent of those that met revenue goals and 8 percent of those that missed revenue goals . ^[4]
Personalized home page promotions influenced 85% of consumers to buy while personalized shopping cart recommendations influenced 92% of shoppers online. ^[4]
Over 78% of consumers will only engage offers if they have been personalized to their previous engagements with the brand. ^[4]
98% of consumers have been dissuaded from completing a purchase because of incomplete or incorrect content, with 32% of consumers being dissuaded every time . ^[4]
In particular, Amazon Personalize has increased the number of products that the customer has never purchased before up to 40%.”. ^[8]
For one of our clients, a premier European football club with millions of fans globally, we immediately increased video consumption by 20% across their website and mobile app” Wyndham Richardson, Managing Director & Co. ^[8]
“Using Amazon Personalize we have automated tailored recommendations starting on every user’s first day within the apps, resulting in a 15% increase in retention amongst these users. ^[8]
Furthermore, by reducing our dependency on our home grown personalization tool, we have reduced our development time by 53%, enabling our teams to focus on the next set of opportunities to further improve experiences for our customers.”. ^[8]
“With Amazon Personalize integrated into our platform, we have enabled our clients to maintain a +24% increase in clicks on the recommended videos tray compared to the curated or auto generated trays of content. ^[8]
Learn how Pulselive uses Amazon Personalize to increase video views by 20%, highlight new content offerings, and build their subscriber base. ^[8]
This feature helped us improve the average number of contest joins per user by 12% and also improved the average transaction value of gameplay by 8%.”. ^[8]
Amazon Personalize can now create up to 50% better recommendations for fast changing catalogs of new product and content August, 2020Hao Ding, Vaibhav Sethi, and Yen Su. ^[8]
This number multiplies by 369% when prospects engage with a single recommendation. ^[9]
Product recommendations account for up to 31% of eCommerce site revenues. ^[9]
On average, customers saw 12% of their sales attributed to our product recommendation product. ^[9]
Prospects who do not engage with recommendations convert at 1.02%. ^[9]
That number increases 288% after a single interaction. ^[9]
They found shoppers that clicked on recommendations are 4.5x more likely to add items to cart, and 4.5x more likely to complete their purchase. ^[9]
In fact, implementing personalized product recommendations can improve cart abandonment by up to 4.35%. ^[9]
18/12/2020 89% of businesses are investing in personalization as a critical strategy for their current and future success. ^[10]
By implementing Yieldify’s personalization solution, StudentUniverse was able to counteract browse abandonment and achieved a 16.76% conversion rate uplift on mobile and +4.51% on desktop. ^[10]
On average, once companies implement personalization, they see a 20% increase in sales. ^[10]
Using Yieldify’s personalization technology, TravelUp achieved a 5.24% uplift in conversions. ^[10]
A staggering 80% of users abandon their carts. ^[10]
Domino’s cart abandonment campaign resulted in 14% higher conversion rates and 9% higher AOV. ^[10]
A Salesforce’s report states that 69% of buyers expect Amazonlike buying experiences Things like personalized product recommendations, cross. ^[10]
Together with Yieldify, Healthy Chef deployed a number of campaigns, from list building to social proof, and achieved a 6.2% uplift in AOV. ^[10]
Adobe’s report states that US eCommerce stores make 40% in sales from 8% of loyal users. ^[10]
By tailoring their messaging and placements, Skyn ICELAND achieved a 23.1% uplift in conversion rate and boosted AOV by 14.94%. ^[10]
I mean, who doesn’t want a 20 50% lift in conversions?!. ^[10]
In fact, over 50% of consumers search for online reviews before making a purchase. ^[10]
% said lack of expertise is their biggest impediment of personalization;36%. ^[10]
functionality;34% said tools are too expensive;23. ^[10]
According to Amazon’s 2019 data, more than 100 million Alexa powered devices had been sold since launching in 2014.But. ^[10]
37% said lack of expertise is their biggest impediment of personalization; 36% said tools still lack functionality; 34% said tools are too expensive; 23% said drafting a personalization strategy is a too complicated project;. ^[10]
According to Amazon’s 2019 data, more than 100 million Alexa powered devices had been sold since launching in 2014. ^[10]
a survey of 1,000 US adults by Epsilon and GBH Insights found that the vast majority of respondents want personalization from retailers. ^[5]
“New Epsilon research indicates 80% of consumers are more likely to make a purchase when brands offer personalized experiences,” Epsilon, January 9, 2018, us.epsilon.com. ^[5]
In general, a positive customer experience is hugely meaningful to a retailer’s success it yields 20 percent higher customersatisfaction rates, a 10 to 15 percent boost in sales conversion rates, and an increase in employee engagement of 20 to 30 percent. ^[5]
In 2018, members accounted for 80 percent of Sephora’s total transactions. ^[5]
Sephora has the answer,” Forbes, January 23, 2020, forbes.com; James Stewart, “Sephora gets 80% of its sales from this,” Ragtrader, November 6, 2018, ragtrader.com.au. ^[5]
Given the success stories, it is little surprise that, in a Periscope by McKinsey survey of retailers attending World Retail Congress 2017, 95 percent of retail CEOs say personalizing the customer experience is a strategic priority for their companies. ^[5]
But that same survey showed that only 23 percent of consumers believe that retailers are doing a good job in their personalization efforts. ^[5]
Our research indicates that only 15 percent of retailers have fully implemented personalization strategies. ^[5]
More than 80 percent are still defining a personalization strategy or have begun pilot initiatives. ^[5]
More than two thirds of survey respondents indicate that their greatest personalization challenge is the gathering, integration, and synthesis of customer data. ^[5]
Acquiring and maintaining in house expertise in analytics and data science are proving to be major concerns for 48 percent of surveyed retailers. ^[5]
Of the survey group, 43 percent say these silos “make life difficult,” and 25 percent report that such silos make it difficult to get vendor funding as well as buy in from suppliers for personalized offerings. ^[5]
Of the survey participants, 67 percent admit that they did not have the correct tools in place to execute personalization at scale. ^[5]
An additional 41 percent say finding the right solution partner was a struggle. ^[5]
By default, Personalization maintains a 5%holdbackwe show 95% of visitors in a campaign a personalized experience, and holds back 5% who will see the original. ^[11]
For example, the “Existing Customer” audience makes up 38.39% of total sessions in the campaign. ^[11]
All audiences in a campaign add up to 100%. ^[11]
The “Existing Customers” audience saw 20.99% lift in the primary metric, conversion rate, in this case. ^[11]
can By default, Personalization shows 95% of visitors in a campaign a personalized experience and holds back 5% who will see the original. ^[11]
You can By default, Personalization shows 95% of visitors in a campaign a personalized experience and holds back 5% who will see the original. ^[11]
In fact, your error rate can skyrocket to over 30% if you don’t take precautions. ^[12]
With Stats Engine setting a 95% significance 95%. ^[12]
you’ll make the right decision With traditional statistics setting a 95% significance. ^[12]
<70% chance you’ll make the right decision if you don’t avoid pitfalls* setting a 95% significance. ^[12]
chance you’ll make the right decision setting a 95% significance. ^[12]
81%of customers want brands to get to know them and understand when to engage with them. ^[6]
77%of customers have chosen, recommended, or paid more for a brand that provides a personalized customer experience. ^[6]
79%of B2C brands that exceeded revenue goals have a documented personalization strategy. ^[6]
90%of customers find personalized experiences appealing. ^[6]
90% of millennials are willing to allow retailers to track their browsing and shopping behaviors if it will lead to a better shopping experience 70%. ^[6]
are okay with providing personal information on the website if it can be beneficial to them in receiving a personalized experience 57%. ^[6]
Marketers who are personalizing the customers’ web experiences have observed a19%uplift in sales. ^[6]
Personalized homepage promotions influencedof consumers to buy while personalized shopping cart recommendations influenced 92% online shoppers into purchasing85%. ^[6]
Individual customers aremore willing to buy from a brand that tailors its content to suit customers’ needs40%. ^[6]
87%of customers felt that personally relevant branded content positively influences how they feel about the brand. ^[6]
Brand loyalty amongst millennials increases byon average if they receive personalized customer experiences28%. ^[6]
63% of consumers get “highly annoyed” when businesses rely on generic messaging and good ol’ fashioned ad blasting. ^[0]
Another 74% get frustrated when communications from a brand are irrelevant. ^[0]
22% of consumers remembered an effective recommendation, 19% of shoppers remembered the convenience of their saved information, and 20% remembered an overall satisfactory customer experience. ^[0]
70% of consumers say that a business’ understanding of their personal needs can positively or negatively affect their loyalty to that brand. ^[0]
Unsurprising, given that 40% of executives in a Harvard study feel AI initiatives are expensive. ^[0]
That’s why newbies report being “extremely satisfied” with their efforts 0% of the time. ^[0]
This was a problem for 38% of respondents. ^[0]
In a Segment survey, 54% of consumers said they expect to receive personalized discounts within 24 hours of submitting their data to a brand. ^[0]
32% expect personalized offers within an hour. ^[0]
According to The Relevancy Group, 86% of all retail brands are investing in personalization tactics, which is more than any other sector. ^[0]
Product purchase recommendations are the number 1 personalization priority for 36% of retailers. ^[0]
52% of retail organizations are personalizing their website, and another 31% plan on doing this in the future. ^[0]
63% of travel & hospitality companies in SmarterHQ. ^[0]
79% of surveyed retailers claim to receive a positive ROI from personalization, compared to 72% of travel & hospitality businesses and 70% of insurance companies. ^[0]
Retail businesses are more likely to get 2X ROI or greater when using personalization tactics. ^[0]
Adding personalized homepage promotions influences 85% of consumers to buy, while shopping cart recommendations influencers 92%. ^[0]
In a Segment survey, 40% of consumers said they have purchased a more expensive product because of a personalized experience. ^[0]
Online shoppers abandon their carts around 70% of the time, a trend that sees eCommerce lose approximately $18 billion in revenue a year. ^[0]
Rip Curl, for example, saw a 10% increase in revenue when using a combination of abandonment emails and product recommendations. ^[0]
Retargeting cart abandoners can see conversion rates increase by 26% as a result. ^[0]
Addto carts rise from 3.4% on the 3rd personalized pageview to 31.6% on the 10th. ^[0]
Conversions rise from 16.7% to 65.2% on the 10th pageview. ^[0]
According to Segment, these are 5 of the biggest channels for impulsive buying. ^[0]
76% of consumers impulsively bought a product through this channel and were happy with the results. ^[0]
Online checkout, email, and brickand mortar are 3 other areas where personalized recommendations can have a big effect, while 72% of consumers were satisfied when buying impulsively because of an ad. ^[0]
Just 5% of respondents returned a product they bought “impulsively” through one of these channels. ^[0]
According to Instapage, 48% of customers are fine with brands delivering personalized messages to their smartphone, as long as they can opt in or out of communications. ^[0]
In a Sailthru study, 33% of brands send push notifications, and just 16% of brands send push notifications in response to customer behaviors. ^[0]
80% of the top 25 brands sent behavior based push notifications, as opposed to a 16% average. ^[0]
In Sailthru’s study, 43% of all brands maintained consistent experiences between their app and website, while 42% of all brands shared shopping carts across website and app. ^[0]
Among the top 25% biggest businesses, 88% of retailers offer customers consistent experiences and a shared shopping cart across all channels. ^[0]
In a Harris Poll survey, 43% of customers said they expect brands to know who they are across every channel/touchpoint. ^[0]
According to Instapage, 66% of consumers find it frustrating when shopping carts are not shared across channels. ^[0]
Omnichannel personalization can lead to a 5 15% increase in revenue and an increase in customer spending of 500%. ^[0]
Just 30% of consumers get an increasingly relevant brand experience on mobile. ^[0]
65% of mobile users delete an app if their first experience with it is negative. ^[0]
Website personalization lifts sales by nearly 20%. ^[0]
However, targeted popups boost their effectiveness, and can increase sign ups by well over 300%. ^[0]
87% of brands that use AI technology use it in their email campaigns, and segmented tactics are popular too. ^[0]
Demand Metric even notes that the median ROI for a personalized campaign sits at around 122%. ^[0]
This directly increases revenues, yet 70% of brands still fail to adopt personalized email campaigns. ^[0]
72% of consumers will only reply to emails that contain personalized messages. ^[0]
Unique clicks increase by 41% when mailings are personalized, meaning personalized campaigns are reaching a larger number of people. ^[0]
Including this personal touch increases the viewto submission rate by over 40%, while conversions can increase by more than 200%. ^[0]
Realtime personalization is further up the maturity curve and can see a 20 50% increase in conversions. ^[0]
Around 10% of companies surveyed by McKinsey were using personalization outside of digital channels. ^[0]
On another note, Hyper personalization yields a higher ROI from website content, which makes sense, especially when 74% of customers feel frustrated when website content is not personalized. ^[7]
It’s no surprise their recommendation engines bring in a whopping 35% in revenue. ^[7]
24% of total transactions now come from their app. ^[7]
According to Accenture, 91% of consumers are more likely to shop with brands that recognize, remember, and provide relevant offers and recommendations. ^[13]
Wunderkind combines nextgen identity technology with world class strategy to drive up to 25% of total digital revenue for top eCommerce retailers. ^[13]
The next biggest global search engines are Bing and Baidu. ^[1]
More than 60 percent of Google searches originate from mobile devices DuckDuckGo, a privacy centered search engine, saw traffic increase by 107 percent between October 2019 and October 2021. ^[1]
38 percent of US based Bing users have a household income of more than $100,000. ^[1]
92.3 percent of smartphone owners use their phone to search online. ^[1]
Research has estimated that 70 percent US paid search impressions and clicks occurred on mobile devices. ^[1]
Before buying in store, 70 percent of smartphone owners use their device to conduct further research. ^[1]
49 percent of product searches begin on Amazon, and 36 percent begin on Google. ^[1]
Google Shopping ads account for 76 percent of retail search ad spend, and 85.3 percent of all clicks,. ^[1]
Online shoppers are 80 percent more likely to visit a brickand mortar store if they can check their inventory online. ^[1]
88 percent of mobile users who search for a store on Google Maps visit a related store within a week – and 76% visit within a week. ^[1]
28 percent of “nearby” or “near me” searches end in a purchase. ^[1]
72 percent of people with a voiceactivated speaker say that voice search has become a dayto. ^[1]
27 percent of the global online population uses mobile voice search. ^[1]
Experts estimate that at least 50 percent of consumers will use voice search by 2024. ^[1]
86 percent of consumers are willing to pay more for a better customer experience. ^[1]
In 2017, about 20 percent of CX programs fell below customer expectations. ^[1]
In 2019, 96 percent of organizations met or exceeded consumer expectations. ^[1]
3 out of 4 CX leaders note that they have seen a positive correlation between customer satisfaction and business objectives. ^[1]
In 2017, only 47 percent of survey respondents expected their budgets to increase for customer experience. ^[1]
In 2019, that number has risen to 74 percent. ^[1]
Consumers are inclined to switch brands to those that speak to their needs – with 52 percent stating they would switch brands if they were not getting custom messages and offerings. ^[1]
38 percent of consumers state that they are more loyal now than they were two years ago – 57 percent say they would switch to a competitor if they provided a better experience. ^[1]
63 percent of businesses don’t have a documented content strategy. ^[1]
70 percent of organizations list blog content as one of the top 5 content channels. ^[1]
41 percent of nurture campaigns feature thought leadership blog posts. ^[1]
82.8 percent of internet users view digital videos at least once per month. ^[1]
71.1 percent of internet users listen to digital audio content at least once per month. ^[1]
Webinars are used in 48 percent of nurture campaigns. ^[1]
Leaders are 2.3x as likely to leverage automation to manage campaign budgets and bids across multiple media channels in real time. ^[1]
Leaders are 1.5x as likely to apply their digital measurement learnings to digital campaigns and investments in real time. ^[1]
47 percent of new data records have atleast one critical error. ^[1]
Only 3 percent of executives found that their departments data fell within the acceptable range of data quality. ^[1]
This year’s Marketing Data and Analytics Survey from Gartner found that 37 percent of respondents consider the amount of time spent manually pulling and preparing data to be a hinderance to team success. ^[1]
68 percent say improving the measurability of ROI is a top priority when it comes to data. ^[1]
29 percent rank their understanding as good.27 percent are neutral.12 percent rate it as very poor.22 percent rate it below average. ^[1]
29 percent rank their understanding as good. ^[1]
12 percent rate it as very poor. ^[1]
22 percent rate it below average. ^[1]
In almost half of organizations , data scientists are performing more basic tasks than data analysis. ^[1]
Only 16 percent of CMOs would increase offline media spend if the economy was uncertain, while 32 percent of CMOs would decrease their spend. ^[1]
56 percent of customers are more loyal to brands that align with their values, or “get them.”. ^[1]
Forrester discovered that emotional resonance is important for branding, with 50 percent of branding derived from its ability to resonate with users. ^[1]
About 66 percent of Millennials and Gen Z prefer brands that have a mission statement or stand for something. ^[1]
Marketers are spending 15.9 percent of their advertising budget on branding, making it their largest campaign. ^[1]
90.9 percent of all internet users send an email at least once a month. ^[1]
Emails reach 85 percent of the people they are sent to and have an open rate of 22.86 percent and click through rate of 3.71 percent. ^[1]
75 percent of B2B buyers and 84 percent of C suite executives say they use social media to make purchasing decisions. ^[1]
TikTok users engage 15 percent more often than users on other social media platforms. ^[1]
50 percent of nurture campaigns feature social media. ^[1]
Roughly 9 percent of people say they use voice technology to shop once a week or more frequently. ^[1]
eCommerce is expected to account for 17.5 percent of total global retail sales by 2021 More than two thirds of e commerce website traffic comes from Google, with 43% coming from organic and 26% coming from CPC. ^[1]
65 percent of consumers look up price comparison information for a product while shopping in store, and 49 percent look at online reviews before making a purchase. ^[1]
Mobile devices account for 69 percent of all clicks on Google Ads. ^[1]
When surveyed, 28 percent of internet users say they’ve found new products or services through paid ads. ^[1]
74 percent of brands cite payper click advertising as a primary business driver. ^[1]
58 percent of millennials report making a purchase based on an online ad. ^[1]
As per the company, nearly 35% of its sales comes from such personalized recommendations, even today!. ^[14]
And, nearly 56% of them are likely to turn into repeat buyers as well. ^[14]
Pretty much evident from the fact that 57% of customers claim that Amazon offers them more product information, their features and quality, which enhances their overall shopping experience. ^[14]
Marketers see an average increase of 20% in sales when using personalized experiences. ^[15]
80% of shoppers are more likely to buy from a company that offers personalized experiences. ^[15]
44% of consumers say that they will likely become repeat buyers after a personalized shopping experience with a particular company. ^[15]
77% of consumers have chosen, recommended, or paid more for a brand that provides a personalized service or experience. ^[15]
However, in anotherForrester survey53% of digital experience delivery professionals said they lack the right technology to personalize experiences. ^[15]
COVID 19 has triggered an interesting cultural reset, when it comes to consumer attitudes towards shopping, and new habits are likely to have formed. ^[15]
Studies found that 73% of B2B buyers want personalized experiences, similar to the B2C customer experience. ^[15]
Yet, the Forrester/Bloomreach study found that just 22% of B2B customers say their most recent online experience was completely personalized to them. ^[15]
Hybrid recommendation systems 7% of shoppers engage with AI powered product recommendations — which drives 24% of all orders. ^[16]
Shoppers who engage with AI powered product recommendations have a 26% higher average order value. ^[16]
31%of ecommerce site revenue is generated from personalized product recommendations. ^[16]

I know you want to use Personalization Engines, thus we made this list of best Personalization Engines. We also wrote about how to learn Personalization Engines and how to install Personalization Engines. Recently we wrote how to uninstall Personalization Engines for newbie users. Don’t forgot to check latest Personalization Enginesstatistics of 2024.

Reference

websiteplanet – https://www.websiteplanet.com/blog/personalization-statistics/.
marketingevolution – https://www.marketingevolution.com/knowledge-center/50plus-data-driven-marketing-and-personalization-stats-marketers-need-to-know.
dynamicyield – https://www.dynamicyield.com/article/50-most-important-dynamicyield-personalization-stats/.
instapage – https://instapage.com/blog/personalization-statistics.
business2community – https://www.business2community.com/marketing/10-surprising-stats-personalization-01791432.
mckinsey – https://www.mckinsey.com/industries/retail/our-insights/personalizing-the-customer-experience-driving-differentiation-in-retail.
netcorecloud – https://netcorecloud.com/blog/25-personalization-statistics-that-every-marketer-needs-to-know/.
crowdfireapp – https://blog.crowdfireapp.com/hyper-personalization-according-to-statistics-and-studies-be48773f10c.
amazon – https://aws.amazon.com/personalize/.
barilliance – https://www.barilliance.com/personalized-product-recommendations-stats/.
yieldify – https://www.yieldify.com/free-guides/personalization-technology/.
optimizely – https://support.optimizely.com/hc/en-us/articles/4410289577997-The-Results-page-for-Optimizely-Web-Personalization.
optimizely – https://www.optimizely.com/statistics/.
wunderkind – https://www.wunderkind.co/blog/article/smarterhq-wunderkind-audiences/.
vwo – https://vwo.com/blog/deliver-personalized-recommendations-the-amazon-netflix-way/.
bloomreach – https://www.bloomreach.com/en/blog/2017/ecommerce-personalization.
salesforce – https://www.salesforce.com/resources/articles/what-is-product-recommendation-engine/.

How Useful is Personalization Engines

On the surface, personalization engines seem like a godsend for users and businesses alike. By analyzing data like browsing history, search queries, and demographics, these algorithms can serve up content that is more relevant and engaging for each individual. This creates a more enjoyable and efficient user experience, making it easier for people to find what they’re looking for and discover new things they might like.

For businesses, personalization engines offer a way to increase customer engagement and drive sales. By presenting users with personalized recommendations and offers, companies can increase conversions and foster loyalty among their customer base. This targeted approach can also help companies improve their marketing efforts by delivering messages to the right people at the right time, increasing the likelihood of a positive response.

However, personalization engines also come with their fair share of drawbacks. One of the most obvious concerns is privacy. In order to personalize content effectively, these algorithms need access to a wealth of user data, ranging from simple preferences to more sensitive information like location and purchase history. This raises questions about how this data is collected, stored, and used, and whether users are fully aware of the implications of sharing their personal information.

There is also the risk of creating a “filter bubble” effect, where users are only exposed to information that aligns with their existing beliefs and preferences. While this may seem like a boon for consumer satisfaction, it can also lead to a lack of diversity in the content users consume, reinforcing their existing biases and limiting their exposure to new ideas and perspectives.

Furthermore, personalization engines are not infallible. Despite the sophisticated algorithms powering these systems, they can still make mistakes and misjudge user preferences. This can result in users being bombarded with irrelevant or redundant content, leading to frustration and a diminished user experience.

In the end, the usefulness of personalization engines ultimately depends on how they are implemented and used. When done right, these algorithms can enhance the online experience for both users and businesses, delivering content that is more relevant and engaging. However, in order to realize this potential, companies must prioritize transparency and user consent when collecting and using personal data, and strive to strike a balance between personalization and diversity in the content they serve.

As personalization engines continue to evolve and become more sophisticated, it is crucial for both users and businesses to remain mindful of the opportunities and challenges they present. By keeping these considerations in mind and approaching personalization with a thoughtful and ethical mindset, we can harness the power of these algorithms to create a more engaging and personalized online experience for everyone.

In Conclusion

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Personalization Engines Statistics 2024 – Everything You Need to Know