Personalization Statistics 2024 - Everything You Need to Know

Are you looking to add Personalization to your arsenal of tools? Maybe for your business or personal use only, whatever it is – it’s always a good idea to know more about the most important Personalization statistics of 2024.

My team and I scanned the entire web and collected all the most useful Personalization stats on this page. You don’t need to check any other resource on the web for any Personalization statistics. All are here only 🙂

How much of an impact will Personalization have on your day-to-day? or the day-to-day of your business? Should you invest in Personalization? We will answer all your Personalization related questions here.

Please read the page carefully and don’t miss any word. 🙂

On this page, you’ll learn about the following:

Best Personalization Statistics

Best Personalization Statistics

☰ Use “CTRL+F” to quickly find statistics. There are total 430 Personalization Statistics on this page 🙂

Personalization Benefits Statistics

90% of consumers are willing to share their behavioral data if additional benefits are provided that make shopping cheaper or easier. ^[0]
90% ofconsumers will share behavioral dataif additional benefits make shopping cheaper or easier. ^[1]
Thetop five benefits of personalization for brandsinclude 1) increased visitor engagement (55%). ^[1]

Personalization Market Statistics

Personalization can increase marketing spend efficiency by up to 30%. ^[2]
Monetate 55% of marketers say the top benefit of personalization is increased visitor engagement and improved customer experience. ^[2]
… which means 40% of marketers still think there’s room for improvement. ^[3]
More than 20% of marketers say personalization can improve email engagement. ^[4]
99% of marketers say personalization helps advance customer relationships, with 78% claiming it has a“strong” or “extremely strong” impact. ^[4]
90% of U.S. consumers find personalized marketing content somewhat to very appealing. ^[4]
78% of marketers say email is the most personalized channel, followed by websites, which 56% of marketers noted. ^[4]
40% of marketers say their biggest challenge with personalization is linking to data related technologies, while 34% struggle with poor data quality. ^[4]
92% of marketers say customers and prospects expect a personalized experience up from 85% in 2019. ^[4]
82% of consumers primarily engage with marketing content on smartphones, while 63% engage with content primarily on computers. ^[4]
42% of surveyed marketers claim they personalize using anonymous data. ^[4]
share of marketing budgets devoted to personalizationcan vary, a recent survey showed that 33 percent of marketers in the United States and the United Kingdom spent more than half of their online marketing funds on personalization efforts. ^[5]
share of industry professionals using marketing personalization in the United Statesranges from 78 to 96 percent, depending on the sector, showing just how valuable personalization has become in today’s competitive marketing landscape. ^[5]
personalized marketing attitudesrevealed that 90 percent of responding U.S. consumers find company messages that are not personally relevant annoying. ^[5]
The ability to segment email lists and individualize email campaign messaging are the most effective personalization tactics for 51% and 50% of marketing influencers respectively. ^[6]
82% of marketers have reported an increase in open rates through email personalization. ^[6]
75% of marketers believe personalization yields higher click. ^[6]
Brands that personalize promotional marketing emails experience 27% higher unique click. ^[6]
Brands that personalize promotional marketing emails earn 11% higher open rates than those that don’t personalize. ^[6]
74% of marketers said that targeted messages and personalization of emails improves customer engagement rates. ^[6]
Segmented personalized automated email messages average 46% higher open rates than normal marketing messages. ^[6]
Personalized email marketing generates a median ROI of 122%. ^[6]
65% of email marketers say dynamic content is their most effective personalization tactic. ^[6]
60% of marketers say real time data in email is either ‘effective’ or ‘highly effective’. ^[6]
58% of marketers say that machine learning is either effective or highly effective at driving email personalisation. ^[6]
Organizations using email personalization generate 17% more revenue through their campaigns than the average marketer. ^[6]
In house marketers who are personalizing their web experiences and who are able to quantify the improvement see, on average, a 19% uplift in sales. ^[6]
88% of U.S. marketers reported seeing measurable improvements due to personalization, with more than half reporting a lift greater than 10%. ^[6]
Lack of content relevancy generates 83% lower response rates in the average marketing campaign. ^[6]
94% of customer insights and marketing professionals across multiple industries said personalization is “important,” “very important,” or “extremely important” for meeting their current marketing objectives. ^[6]
For 66% of marketers, one of the big struggles with personalization is securing internal resources to execute personalized marketing programs. ^[6]
36% of shoppers feel brands should provide more personalized marketing but are hesitant to share too much information. ^[7]
72% of consumers will only respond to personalized marketing messages. ^[7]
50% of marketers claim email segmentation is the most effective personalization tactic. ^[7]
Personalization has yielded significant improvements for 88% of American marketers. ^[7]
Lack of personalized content generates 83% lower response rates in an average marketing campaign. ^[0]
It also lifts revenues by 5–15% and increases marketing spend efficiency by 10–30% 5. ^[0]
82% of marketers have reported an increase in open rates through personalized emails as compared to generic emails. ^[0]
51% of digital marketers say that personalization is their number one priority. ^[0]
92% of marketers reported using personalization techniques in their marketing. ^[0]
Only 12% of marketers are “very” or “extremely” satisfied with the level of personalization in their marketing efforts, while 38% are “moderately” satisfied. ^[0]
87% of marketers report a lift in success due to personalization. ^[0]
72%of customers only engage with marketing messages that are customized and contextualized to their specific interests and desires. ^[8]
Creating effective customer segments for personalized email campaigns is the most effective personalization tactic forof marketers51%. ^[8]
82%of marketers have reported an increase in open rates through email personalization. ^[8]
A generic marketing campaign with a lack of content relevancy generateslower response rates than a personalized marketing campaign83%. ^[8]
Personalization can reduce acquisition costs by as much as, lift revenues by 515%, and increase marketing spend efficiency by 10. ^[8]
88% of marketers cite improved customer experience as the reason to prioritize personalization. ^[9]
74% of marketers think personalization needs greater focus and support in their organisations. ^[9]
Almost 50% of global B2C marketing leaders said they would channel more budget to content and personalization technologies. ^[9]
66% of marketers are realigning internal resources to drive more personalised marketing initiatives. ^[9]
33% of marketers identified “personalization” as the one capability that will be most important to marketing in the future. ^[9]
94% of customer insights and marketing professionals from multiple industries cite personalization is “important,” “very important,” or “extremely important” for achieving their current email marketing objectives. ^[9]
74% of marketers attribute targeted personalization as the reason for increased customer engagement. ^[9]
The share of U.S. consumers who find marketing content personalization “very” or “somewhat” appealing is 90%. ^[9]
72% of consumers will only interact with personalised marketing messages from brands. ^[9]
Digital marketers today employ personalization in their emails (78%); on their website (58%); in person, such as through store associates and kiosks (42%), in online advertising (35%); and in their mobile apps (28%) and web apps (19%). ^[9]
90% of marketers report a measurable lift in business results, attributable to personalization, and 58% say that lift is greater than 10%. ^[9]
Nearly all marketers (98%) note that personalization advances their customer relationships – with 7 in 10 (70%). ^[9]
The ability to segment email lists and individualize email campaign messaging are the most effective personalization tactics for 51% and 50% of marketing influencers respectively. ^[9]
Personalization can deliver five to eight times the ROI on marketing spend and lift sales 10% or more. ^[9]
53% of marketers say ongoing, personalised communication with existing customers results in moderate to significant revenue impact. ^[9]
Personalised email marketing produced an average ROI of 122%. ^[9]
66% of marketers are working toward securing internal resources to execute personalized marketing programs. ^[10]
When asked to prioritize one capability that will be most important to marketing in the future, 33% of marketers answered “personalization.”. ^[10]
74% of marketers say targeted personalization increases customer engagement. ^[10]
53% of marketers say ongoing, personalized communication with existing customers results in moderate to significant revenue impact. ^[10]
94% of customer insights and marketing professionals across multiple industries said personalization is “important,” “very important,” or “extremely important” for meeting their current email marketing objectives. ^[10]
74% of marketers have stated that targeted personalization increases their overall customer engagement rates – eConsultancy. ^[10]
Personalized calls to action convert 202% better than default calls to action – HubSpot Personalized email marketing is said to generate a median ROI of 122% –. ^[10]
55% of consumers have stated that they like email messages that contain relevant products and offers – Liveclicker The share of U.S. consumers who find marketing content personalization “very” or “somewhat” appealing is 90% –. ^[10]
Anonymous visitor tracking has empowered smart marketers with the information they need to reduce the amount of truly unknown users, turning the assumption that only 2% of online audiences are identifiable and capable of being personalized to on its head. ^[11]
95% of marketers and executives believe in the value of personalization, with very few disinterested in the idea or notion of its importance. ^[11]
For 22% of marketers and executives, personalization still acts in a channel specific capacity, relying on small teams to help deploy campaigns per each individual channel, such as web, apps, or mobile. ^[11]
A mere 6% of marketers and executives said they masterfully use their data to find personalization opportunities through machine learning technologies. ^[11]
Meanwhile, 40% of marketers and executives in APAC touted they plan on furthering their investment in personalization in the future. ^[11]
23% of APAC marketers and executives reported channel specific campaigns handled by a few key individuals. ^[11]
Only 6% of marketers globally have inspiring stories to move the needle on top line revenue. ^[11]
72% of consumers claim that they respond to marketing messages that are exclusively crafted to their choices. ^[12]
97% of marketers witnessed a rise in business outcomes as a result of personalization. ^[12]
63% of marketers have observed personalization increases customer interactions and ultimately, better conversion rates. ^[12]
51% of marketers assert that personalization across multiple touchpoints increased ROI by 300% and more. ^[12]
72% of consumers in 2019only engage with marketing outreach customizedto their specific interests. ^[1]
70% ofmillennials dislike when brands send them irrelevant marketing emailsand prefer personalized emails over blast communications. ^[1]
36% of consumers believe thatbrands should offer more personalizationin their marketing. ^[1]
Personalization can reduce customer acquisition costsby up to 50%, boost revenues by up to 15%, and increase marketing spend efficiency by up to 30%. ^[1]
If millennials receive personalized marketing content,their brand loyalty increases by 28%on average. ^[1]
Content that isn’t relevant to individual customersgenerates 83% lower response ratesin the marketing campaigns. ^[1]
77% of marketers share thatreal time personalization is crucial to marketing successwhile 60% report it’s difficult to execute. ^[1]
88% of U.S. marketers reported seeingsignificant improvements due to personalization, with over 50% reporting a boost in results greater than 10%. ^[1]
79% ofdigital marketers in retailare investing in personalization tools, higher than any other single industry. ^[1]
The Travel & Hospitality industry has shown thelargest shift towards personalized email, with marketers in that industry customizing 63% of their communications to individual customers. ^[1]
51% of digital marketing professionals share thatpersonalization is their number one priority. ^[1]
94% of customer insights and marketing. ^[1]
92% of marketers use personalization techniquesin their marketing, yet 55% of marketers don’t have sufficient consumer data to personalize effectively. ^[1]
83% of marketers shared thatcreating personalized content is their most significant challenge. ^[1]
66% of marketers said thatone of the biggest struggles with personalizationis gathering internal resources to conduct personalized marketing programs. ^[1]
63% of marketers saydata driven personalization is the most difficultonline marketing strategy to execute. ^[1]
63% of consumers stop purchasing productsfrom companies that they feel do not personalize their marketing content well. ^[1]
60% of marketersstruggle to personalize their marketing content in realtime, while 77% of marketers share that real time personalization is crucial to marketing success. ^[1]
40% ofconsumers consider some forms of personalized marketing “creepy”due to incorrect assumptions marketers make about their likes or interests. ^[1]
Across industries, marketers aresending roughly 30% more individualized campaigns than blast emails. ^[1]
Less than 10% of tier 1 retailers believe their marketing personalization efforts are highly effective, while nearly one third believe they havelimited or no capacity to support marketing personalization efforts. ^[1]
12%of online shoppers chose their favorite retailer because of personalized offers, showing that personalization can help to improve market share. ^[13]
Personalized marketing boosts customer loyalty47%and customer satisfaction36%. ^[13]
74% of marketers think personalization should be a bigger priority in their organizations. ^[14]
48% of global B2C marketing decision makers with marketing budget for technology said they would increase their spend on content and personalization technologies in 2019. ^[14]
4 in 10 marketers (40%). ^[14]
Digital marketers today employ personalization in their emails (78%); on their website (58%); in person, such as through store associates and kiosks (42%), in online advertising (35%); and in their mobile apps (28%) and web apps (19%). ^[14]
90% of marketers report a measurable lift in business results, attributable to personalization, and 58% say that lift is greater than 10%. ^[14]
Nearly all marketers (98%) note that personalization advances their customer relationships – with 7 in 10 (70%). ^[14]
Personalization can deliver five to eight times the ROI on marketing spend and lift sales 10% or more. ^[14]
Personalization can increase the efficiency of marketing spend by 10 to 30 percent. ^[15]
68% of consumers are more likely to join a retailer’s/brand’s marketing list if they receive an instant coupon. ^[15]
Over 84% of marketers currently use location data in their marketing, and 94% plan to in the future. ^[15]
59% of marketers say that email marketing is their biggest source of ROI. ^[16]
74% of marketers say targeted personalization increases customer engagement rates. ^[16]
Personalized email marketing generates a median ROI of 122%. ^[16]
38% of marketers said their #1 goal was getting better at personalization, and 36% said it was their #1 challenge. ^[16]

Personalization Latest Statistics

Current State Of Personalization 71% of consumers feel frustrated when a shopping experience is impersonal. ^[2]
Segment 70% of millennials are frustrated with brands sending irrelevant emails. ^[2]
SmarterHQ 74% of customers feel frustrated when website content is not personalized. ^[2]
Companies that exceed their revenue goals have a dedicated budget for personalization 83% of the time. ^[2]
The Secret To Personalized Email Marketing Emails with personalized subject lines are 26% more likely to be opened. ^[2]
71% of consumers say a personalized experience would influence their decision to open and read brand emails. ^[2]
Dynamic Yield 55% of consumers believe receiving targeted promotions and discounts would create a more enjoyable email experience. ^[2]
Dynamic Yield Marketers report a 760% increase in email revenue from personalized and segmented campaigns. ^[2]
Campaign Monitor Personalized calls to action convert 202% better than default or standard calls to action. ^[2]
If you’re in the 10% that isn’t already investing in it, now’s the time to start. ^[3]
…and 52% expect offers to always be personalized. ^[3]
This is the overall ‘coolest’ personalization engagement tactic, according to the 2018 report. ^[3]
Unfortunately, brands still seem to be falling short of the mark in this regard, as 66% also say they’re generally treated like numbers. ^[3]
… and 53% of those reported a lift of more than 10%. ^[3]
This is according to a 2017 Kibo Consumer Trends report. ^[3]
80% of consumers are more likely to make a purchase when brands offer personalized experiences. ^[4]
78% of brands say they struggle with “data debt” or not having enough quick data about their customers to not launch relevant personalization tactics. ^[4]
45% of consumers say the “coolest” personalized tactic they’ve seen is when a brand apologizes for poor shopping experiences. ^[4]
74% of consumers would find “living profiles” valuable if they could be used to curate the experiences, offers, and products they receive. ^[4]
67% of consumers think it’s important for brands to automatically adjust content based on current context. ^[4]
When brands don’t adjust accordingly, 42% of consumers will “get annoyed” that content isn’t personalized. ^[4]
83% of shoppers would exchange data for a more personalized experience. ^[4]
In a 2019 study, 79% of consumers surveyed believed companies knew too much about them, but 90% were still willing to share behavioral data for a cheaper and easier brand experience. ^[4]
Of the one quarter of consumers who’ve received a personal or invasive brand experience, 64 percent) say it was because the brand had information about them that they didn’t share knowingly or directly. ^[4]
57% are okay with providing personal information on a website as long as it’s for their benefit and being used in responsible ways. ^[4]
77% would trust businesses more if they explained how they’re using personal information to improve their online experience. ^[4]
62% of adults under 34 are willing to share their location for more relevant content. ^[4]
Corroborating these results, a 2020 survey on the frequency of using personalized recommendationsfound that over 65 percent of internet users in the U.S. and UK shop using product recommendations at least occasionally. ^[5]
When only subject line is personalized, emails have an average open rate of 7.4% and a click rate of .4%. ^[6]
When message only is personalized, emails have an average open rate of 18.8% and a click rate of 2.1%. ^[6]
When message and subject line are personalized, emails have an average open rate of 5.9% and a click rate of .2%. ^[6]
70% of brands fail to use personalized emails. ^[6]
50% of companies think that an increase in personalization can improve email interaction among subscribers. ^[6]
When an email is not personalized, 52% of customers say they’ll find somewhere else to go. ^[6]
Compared to non personalized mailings, personalized promotional mailings have 29% higher unique open rates. ^[6]
Compared to unpersonalized mailings, personalized promotional mailings have 41% higher unique click rates. ^[6]
Personalized subject lines produce 65% open rate to the travel industry. ^[6]
Segmented, targeted, and personalized emails generate 58% of all revenue. ^[6]
32% don’t like personalized messages from brands because they feel like an invasion of privacy. ^[6]
28% of people said they don’t like it when companies have their information without them explicitly providing it first. ^[6]
74% of customers feel frustrated when website content is not personalized. ^[6]
Personalized homepage promotions influenced 85% of consumers to buy while personalized shopping cart recommendations influenced 92% of shoppers online. ^[6]
More than half of consumers (57%). ^[6]
79% of consumers say they are only likely to engage with an offer if it has been personalized to reflect previous interactions the consumer has had with the brand. ^[6]
By 2020, 51% of consumers expect that companies will anticipate their needs and make relevant suggestions before they make contact. ^[6]
63% of respondents are highly annoyed by the way brands continue to rely on the old fashioned strategy of blasting generic ad messages repeatedly. ^[6]
If they get personalized offers or discounts, 63% of millennials, 58% of Gen Xers, and 46% of Baby Boomers are willing to share personal information with companies. ^[6]
80% of shoppers are more likely to buy from a company that offers personalized experiences. ^[6]
On average 71% of consumers express some level of frustration when their shopping experience is impersonal. ^[6]
44% of consumers say that they will likely become repeat buyers after a personalized shopping experience with a particular company. ^[6]
Marketers see an average increase of 20% in sales when using personalized experiences. ^[6]
59% of customers say that personalization influences their shopping decision. ^[6]
54% of executives committed to personalization report that they exceeded annual revenue targets compared to only 15% of those not as committed to the tactic. ^[6]
40% of executives say their customer personalization efforts have directly affected sales and profits in channels like ecommerce. ^[6]
31% of consumers say they wish their shopping experience was far more personalized than it currently is. ^[6]
Individual customer stakeholders who perceived supplier content to be tailored to their specific needs were 40% more willing to buy from that supplier than stakeholders who didn’t. ^[6]
78% of U.S. Internet users said personally relevant content from brands increases their purchase intent. ^[6]
87% of consumers surveyed say that personally relevant branded content positively influences how they feel about a brand. ^[6]
63% of consumers said they’d think more positively of a brand if it gave them content that was more valuable, interesting or relevant. ^[6]
81% of consumers want brands to get to know them and understand when to approach them and when not to. ^[6]
77% of consumers have chosen, recommended, or paid more for a brand that provides a personalized service or experience. ^[6]
The biggest challenges with personalization are gaining insight quickly enough (40%), having enough data (39%), and inaccurate data (38%). ^[6]
79% of organizations that exceeded revenue goals have a documented personalization strategy. ^[6]
Smart personalization engines used to recognize customer intent will enable digital businesses to increase their profits by up to 15%. ^[6]
48% of people say it’s generally acceptable for companies to use their purchase history to deliver personalized offers via mobile so long as they can be opted in and out of. ^[6]
41% of people say it’s acceptable for businesses to use their purchase history to deliver personalized offers via mobile so long as the offers are related to their history with the business. ^[6]
66% of people get frustrated when a company’s shopping cart isn’t connected to its mobile app. ^[6]
75% of consumers are more likely to buy from a retailer that recognizes them by name, recommends options based on past purchases, OR knows their purchase history. ^[6]
Only 39% of retailers send personalized product recommendations via email. ^[6]
Less than 10% of tier 1 retailers believe they are highly effective at personalization, and nearly one third report having limited or no capability to support personalization efforts. ^[6]
7% of people say they would be likely to engage with a birthday email sent by a retailer. ^[6]
8% of people say they would be encouraged to engage with a retail brand if they were addressed by first name. ^[6]
54% of shoppers anticipate a personalized discount within a day of sharing their information with a retailer. ^[6]
32% of shoppers expect a personalization discount within just an hour of sharing their information with a retailer. ^[6]
In 2020, 22% of small businesses encountered a security breach, so it’s no wonder people are wary about sharing their private information. ^[7]
57% of shoppers will share their information if they receive personalized offers. ^[7]
52% of people are likely to shop elsewhere if a company fails to personalize their messaging to them. ^[7]
80% of people are more inclined to purchase from a company that provides tailored experiences. ^[7]
58% of customers say companies send them items they don’t want, and 24% say businesses send them products they already bought. ^[7]
But studies show that it’s a worthwhile endeavor as more than half of businesses report over 10% increased revenue. ^[7]
89% of digital businesses are investing in personalized content. ^[0]
Personalization can reduce acquisition costs by as much as 50%. ^[0]
Personalized content facilitates repeated purchases in almost 44% of consumers. ^[0]
Personalized calls to action convert 202% better than non. ^[0]
Marketers see an average increase of 56% in sales when they use personalized experiences. ^[0]
54% experience a lift of almost 10% while 13% experience a lift of over 30%. ^[0]
77% of consumers prefer to choose, recommend, or pay more for a brand that provides a personalized service or experience. ^[0]
87% of consumers surveyed say that personally relevant branded content positively influences how they feel about a brand. ^[0]
Just 22% of shoppers are satisfied with the level of personalization they currently receive. ^[0]
Consumers are 40% more likely to view items that are recommended based on the information they’ve shared with the brand. ^[0]
72% of consumers say that they only engage with personalized content. ^[0]
More than 30% of consumers are likely to recommend your personalized service and leave a positive review. ^[0]
81%of customers want brands to get to know them and understand when to engage with them. ^[8]
77%of customers have chosen, recommended, or paid more for a brand that provides a personalized customer experience. ^[8]
79%of B2C brands that exceeded revenue goals have a documented personalization strategy. ^[8]
90%of customers find personalized experiences appealing. ^[8]
90% of millennials are willing to allow retailers to track their browsing and shopping behaviors if it will lead to a better shopping experience 70%. ^[8]
are okay with providing personal information on the website if it can be beneficial to them in receiving a personalized experience 57%. ^[8]
Marketers who are personalizing the customers’ web experiences have observed a19%uplift in sales. ^[8]
Personalized homepage promotions influencedof consumers to buy while personalized shopping cart recommendations influenced 92% online shoppers into purchasing85%. ^[8]
Individual customers aremore willing to buy from a brand that tailors its content to suit customers’ needs40%. ^[8]
87%of customers felt that personally relevant branded content positively influences how they feel about the brand. ^[8]
Brand loyalty amongst millennials increases byon average if they receive personalized customer experiences28%. ^[8]
50% of businesses believe they can drive interaction within email by increasing personalization. ^[9]
72% of consumers claim they will only engage with personalised messaging. ^[9]
Half of Millennials and Gen Zers generally ignore communications from companies that don’t personalise their content, and 73% expect companies to engage them in real. ^[9]
77% of consumers have picked, recommended, or paid more for a brand that prioritises personalised service or experience. ^[9]
84% of customers say being treated like a person, not a number, is very crucial to winning their wallet share. ^[9]
74% of online consumers get frustrated with websites when irrelevant offers, ads, promotions appear. ^[9]
63% of consumers see personalization as a standard of service. ^[9]
45% of consumers won’t spend time with branded content that’s not relevant to their interests. ^[9]
75% of consumers are more likely to buy from a retailer that recognises them by name, recommends products or services based on past purchases, or knows their purchase history. ^[9]
55% of business buyers (and 54% of consumers). ^[9]
33% of customers who abandoned a business relationship did so due to poor personalization. ^[9]
On average, 36% of consumers have expressed an interest in purchasing personalised products or services. ^[9]
69% of business buyers expect personalised recommendations. ^[9]
50% of consumers say they would pay more for products and services from brands that prioritise personally relevant content. ^[9]
Almost 80% of consumers are only likely to engage with a brand using coupons or other offers if those promotions are directly linked to how they have interacted with the brand previously. ^[9]
64% of customers expect personalised engagements based on prior brand interactions. ^[9]
73% of customers expect companies to understand their needs and expectations. ^[9]
80% of U.S. online adults feel comfortable sharing some personal information with retailers to personalise their experience. ^[9]
70% of customers say understanding how they use products and services is very critical to winning their business. ^[9]
62% of customers expect companies to adapt based on their actions and behaviour. ^[9]
62.26% of consumers feel “happy” and “excited” to respond to a personalised message from a retailer. ^[9]
32% of shoppers expect a personalization discount within just an hour of sharing their information with a retailer. ^[9]
48% of people say it’s generally acceptable for companies to use their purchase history to deliver personalised offers via mobile, so long as they can be opted in and out of. ^[9]
81% of U.S. consumers think online retailers do a good job of delivering personalised experiences. ^[9]
54% of U.S consumers approve of online retailers using their purchase history for mobile shopping recommendations. ^[9]
70% of millennials are willing to let retailers track their browsing and shopping behaviours in exchange for a better shopping experience. ^[9]
70% of millennials are frustrated with brands sending irrelevant emails. ^[9]
36% of consumers say retailers need to do more to offer personalised experiences. ^[9]
Marketers report personalising content and experiences based on campaign source (49%), pages/content viewed (35%), email opens (34%). ^[9]
products purchased (33%), email click throughs (32%), demographics (32%), clicks (30%), geolocation (28%), stage of the customer journey (27%) and previous visit behaviour (26%). ^[9]
Only 39% of online retailers send personalised product recommendations via email. ^[9]
Segmented and targeted emails generate 58% of all revenue. ^[9]
Marketers have noted a 760% increase in revenue from segmented campaigns. ^[9]
Marketers see an average increase of 20% in sales when using personalised experiences. ^[9]
The open rate for emails with a personalised message was 18.8%, as compared to 13.1% without any personalization in 2016. ^[9]
55% of consumers have stated that they like email messages that contain relevant products and offers. ^[9]
80% of consumers are more likely to make a purchase when brands offer personalised experiences. ^[9]
Emails with personalised subject lines are 26% more likely to be opened. ^[9]
Displaying a pop over on a website increased email newsletter subscriptions for Fresh Relevance by 800%. ^[9]
95% of companies that saw 3x ROI from their personalization efforts grew profitability in the year after their personalization integration. ^[9]
Birthday emails tend to generate 342% more revenue per email than standard promotional emails. ^[9]
Personalised calls to action convert 202% better than standard or generic calls to action. ^[9]
Personalised email subject lines generate, on average, 50% higher open rates. ^[9]
–eConsultancy Only 39% of online retailers send personalized product recommendations via email. ^[10]
Emails with personalized subject lines are 26% more likely to be opened. ^[10]
Segmented and targeted emails generate 58% of all revenue. ^[10]
Marketers have noted a 760% increase in revenue from segmented campaigns. ^[10]
Marketers see an average increase of 20% in sales when using personalized experiences. ^[10]
50% of companies feel they can increase interaction within email by increasing personalization. ^[10]
The open rate for emails with a personalized message was 18.8%, as compared to 13.1% without any personalization in 2016. ^[10]
Birthday emails tend to generate 342% higher revenue pers email than standard promotional emails – Experian. ^[10]
On average, 36% of consumers have expressed an interest in purchasing personalized products or services – eConsultancy. ^[10]
Instapage Email subject lines that are personalized generate an average of 50% higher open rates – Oberlo. ^[10]
Statista Segmented, personalized and targeted emails generate 58% of all revenue – Instapage 62.26% of consumers feel “happy” and “excited” to respond to a personalized message from a retailer – Dynamic Yield Research. ^[10]
Only 6% of companies are truly capable of consolidating data into a single view of the customer for personalized experiences across channels. ^[11]
67% of companies reported resources for personalization are limited or not available due to lack of time or budget. ^[11]
29% of those in EMEA reported pulling dev teams away from other high priority work as necessary, falling prey to ad hoc campaigns with limited impact. ^[11]
28% of companies across regions stated their data was available in real time, allowing them to consistently make informed and smart decisions around personalization. ^[11]
21% of companies rely on accessible, quantitative data to consistently make informed, data. ^[11]
36% of those in AMER have discussed personalization as a top priority and plan to invest more resources to it. ^[11]
Only 9% of companies across the globe currently have personalization baked into the DNA of their business strategy. ^[11]
Another 11% touted having cross functional teams that could execute personalization campaigns across every channel. ^[11]
71% of consumers believe personalized experiences would influence their decision to interact with emails. ^[11]
75% of consumers in North America felt as though email content was not personalized for them. ^[11]
19% of consumers reported receiving upwards of 15+ emails a day from a bevy of different retailers. ^[11]
37% of consumers said they would open 1 2 of the emails they received from retailers per day. ^[11]
45% of consumers claimed the time after work is when they had the largest propensity to actually click through an email to purchase. ^[11]
55% of consumers felt that a more enjoyable email experience would include retailers offering more targeted promotions and discounts. ^[11]
37% of consumers indicated that brands providing more tailored recommendations to their interests would make for more enjoyable emails. ^[11]
63% of consumers in North America disagreed when asked if retailers emailed product recommendations that were relevant. ^[11]
68% of consumers polled in Europe felt as though product recommendations from retailers within emails were relevant. ^[11]
84% of those in Asia felt as though product recommendations from retailers within emails were relevant. ^[11]
45% of consumers claimed they would open an email and act on it in that moment if presented with an email they liked. ^[11]
43% of consumers will often wait to purchase in anticipation of an email discount if they have the time. ^[11]
76% of consumers shop on mobile devices because “it saves them time.”. ^[11]
Only 12% of consumers find shopping on the mobile web convenient. ^[11]
Consumers are 4X as likely to state that desktop is more “convenient” than mobile web. ^[11]
Consumers claim to complete 61% of their purchases on a desktop computer. ^[11]
48% of consumers state that desktop provides the most enjoyable shopping experience. ^[11]
67% of consumer cite “pages and links being too small to click on” as an impediment to mobile shopping. ^[11]
42% of consumers stated that security concerns were a major issue, the second most common impediment to mobile shopping. ^[11]
36% of consumers said interruptions from messages, apps and other programs were an impediment to mobile shopping. ^[11]
36% of consumers cited “difficulty finding what I am looking for” as a barrier to mobile shopping. ^[11]
58% of consumers state that when on a mobile device, they are “looking for something specific but browsing around. ^[11]
Only 20% of consumers state that when shopping on a mobile device, they “need something and want to buy it now.”. ^[11]
Only 30% of consumers agreed that the mobile web experience becomes increasingly relevant while browsing. ^[11]
61% of consumers say Amazon provides more streamlined checkout than their favorite online retailer. ^[11]
65% of consumers say Amazon makes it easier to find what they are looking for. ^[11]
57% of consumers say Amazon gives more information about product features and quality. ^[11]
57% of consumers say online retailers can make experiences more enjoyable by helping them check. ^[11]
57% of consumers say online retailers should provide more information on products and reviews. ^[11]
53% of consumers say online retailers can make the online shopping experience better by helping users make it easier to find what they are looking for. ^[11]
Only 9% of consumers state the physically shopping in store provides the most “convenient experience.”. ^[11]
10% of consumers have at least 5 eCommerce apps downloaded on their smartphones. ^[11]
5% of consumers say they browse eCommerce websites “several times per day.”. ^[11]
43% of consumers say they have shopped on their smartphones at work in the past month. ^[11]
They also see a boost in their growth rates by 6% to 10%. ^[12]
Here are some personalization statistics to support that claim 75% of consumers agreed that they are keen on buying from brands that offer personalized digital experiences. ^[12]
74% of Gen Zers are interested in personalized products compared to 67% Millennials, 61% Gen Xers and 57% Baby Boomers. ^[12]
60% of millennials said they would not hesitate from sharing personal information in order to receive offers and messages to suit their personal interests. ^[12]
52% of consumers presume all offers or messaging received from brands to be personalized. ^[12]
Mobile sites that loaded in two seconds or less had a 15% higher conversion rate than the average mobile site. ^[17]
91% of consumers are more likely to shopwith brands that provide offers specific and relevant to them. ^[1]
80% of customers are more likely to purchaseproducts or services from brands that provide personalized experiences. ^[1]
80% of frequent shoppers only shop with brands that personalize their experience. ^[1]
79% of consumers are only likely to engage with a brand’s offer if thatoffer has been personalized to reflect previous interactionsthat the consumer has had with the brand. ^[1]
Consumers are40% more likely to view itemsrecommended based on information they have shared with a brand. ^[1]
71% of consumers, on average,feel frustrated when a shopping experience is impersonal. ^[1]
70% ofmillennials will allow retailers to track their shopping behaviorsin exchange for an improved shopping experience. ^[1]
47% of consumers check Amazon if a specificbrand doesn’t provide relevant product suggestions. ^[1]
By 2020, just over half (51%). ^[1]
More than half ofconsumers (57%). ^[1]
78% of U.S. Internet users reported thatpersonally relevant content increases their purchasing intent. ^[1]
2) improved customer experience (55%), 3) improved brand perception (39%), 4) increased conversion rates (51%) and 5) increased lead generation and customer acquisition (46%). ^[1]
specific visitors results in a viewto submission rate that is 42% higher than generic CTAs. ^[1]
Increasing personalization in a greater number of channelsboosts overall consumer spending up to 500%. ^[1]
89% ofdigital businesses are investing in personalization, including big brands like Coca Cola, Netflix, and USAA. ^[1]
58% of consumers saybrands send emails to them for products that they would never buy, while 24% of consumers share that brands send emails to them for items they’ve already purchased. ^[1]
Less than 50% of consumers feel that travel brands aresending them communications that are relevant to them. ^[1]
Thebiggest challenges with personalizationare gaining consumer insights quickly enough to be effective (40%), having sufficient data (39%), and inaccurate data (38%). ^[1]
39% of retailers report sendingpersonalized product recommendations to consumers via email. ^[1]
Just over athird (36%). ^[1]
and90%of agencies agree that “personalization of the web experience is critical to current and future success.”. ^[13]
consumers aged 18–64 said they find personalization appealing, according to. ^[13]
Personalized calls to action convert202%better than non. ^[13]
59%of consumers who experienced personalization say that it significantly influenced what they purchased. ^[13]
37%of executives said that personalized product or content recommendations have led to increased sales and customer lifetime value. ^[13]
52%of consumers would switch away from brands that don’t personalize communications. ^[13]
74%of customers feel frustrated when website content is not personalized. ^[13]
16%better commercial outcomes can be expected as a result of using personalized messaging to help customers. ^[13]
More than33%of executives using personalization have seen increases in their transaction frequency as a result of it. ^[13]
22%of consumers are happy to share some data in return for a more personalized customer service or product. ^[13]
93%of companies experience an increase in conversion rates from personalization. ^[13]
Increases of around35%in CTR are relatively common when personalized recommendations are fieldtested against simple popularity. ^[13]
Almost70%of consumers want companies to personalize their communications. ^[13]
40%of executives surveyed by said that their customer personalization efforts have maximized sales, basket size, and profits in directto. ^[13]
89%of digital businesses are investing in personalization, including Coca Cola, Fabletics, Netflix, Sephora, USAA, and Wells Fargo. ^[13]
15%increase in profits could be achieved in 2020 by businesses using personalization tech that recognizes behavioral intent. ^[13]
73% of CEOs acknowledge the need for products, services and experiences that are more meaningful to their customers. ^[14]
84% of customers say being treated like a person, not a number, is very important to winning their business. ^[14]
Nearly three fourths (74%). ^[14]
63% of consumers expect personalization as a standard of service. ^[14]
Nearly half (45%). ^[14]
52% of customers are likely to switch brands if a company doesn’t personalize communications to them. ^[14]
Meanwhile, 65% of business buyers say they’re likely to switch brands if a vendor doesn’t personalize communications to their company. ^[14]
55% of business buyers (and 54% of consumers). ^[14]
Half (50%). ^[14]
33% of customers who abandoned a business relationship last year did so beca use personalization was lacking. ^[14]
69% of business buyers expect Amazon like buying experiences – such as personalized recommendations. ^[14]
50% of consumers say that they would pay more for products and services from brands that do a good job of providing personally relevant content. ^[14]
More than 78% of consumers are only likely to engage with a brand using coupons or other offers if those promotions are directly tied to how they have interacted with the brand previously. ^[14]
64% of customers expect tailored engagement based on past interactions. ^[14]
73% of customers expect companies to understand their needs and expectations. ^[14]
62% of customers expect companies to adapt based on their actions and behavior. ^[14]
80% of U.S. online adults feel comfortable sharing some personal information with retailers in order to personalize their experience. ^[14]
70% of customers say understanding how they use products and services is very important to winning their business. ^[14]
Marketers report personalizing content and experiences based on campaign source (49%), pages/content viewed (35%), email opens (34%). ^[14]
products purchased (33%), email clickthroughs (32%), demographics (32%), clicks (30%), geolocation (28%), stage of customer journey (27%) and previous visit behavior (26%). ^[14]
80% of consumers are more likely to make a purchase when brands offer personalized experiences. ^[14]
89% of digital businesses are investing in personalization. ^[15]
80% of consumers are more likely to do business with a company that offers personalized experiences. ^[15]
59% of customers say tailored engagement based on past interactions is very important to winning their business. ^[15]
94% of companies experienced a rise in conversion rates after personalizing their websites. ^[15]
Basic personalization can give an 12% sales uplift. ^[15]
45% of online shoppers are more likely to shop on a site that offers personalized recommendations. ^[15]
71% of ecommerce websites offer product recommendations. ^[15]
Personalized product recommendations can increase click throughs by more than 100%, versus generic product recommendations. ^[15]
79% of consumers are willing to share relevant information about themselves for personalized product recommendations. ^[15]
38% of consumers say they won’t return to an online retailer that recommends things that don’t make sense for them. ^[15]
Onsite product recommendations can give a 112% sales uplift. ^[15]
Personalized product recommendations increase average order value by 10%. ^[15]
Displaying a popover on our own website increased email newsletter subscriptions by 800%. ^[15]
The average conversion rate for all pop. ^[15]
The top performers average 9.28% conversion rates. ^[15]
A targeted popover can increase monthly subscribe rate by 600%. ^[15]
44% of shoppers want brands to personalize coupons based on location. ^[15]
Nearly 60% of people want real time personalized promotions and offers as they browse your website. ^[15]
90% of consumers actively use coupons. ^[15]
Coupon users spend 37% more than shoppers who don’t use them. ^[15]
68% of consumers say that coupons generate loyalty. ^[15]
Targeted discounts in site pop ups recover 15% of lost sales. ^[15]
67% of consumers are highly in favor of personalized coupons. ^[15]
61% of smartphone users say they’re more likely to buy from companies whose mobile sites or apps customize information to their location. ^[15]
80% of consumers say that they would like to get location based alerts from businesses. ^[15]
Email achieves a 28.5% ROI as compared to a 7.5% ROI for direct mail. ^[16]
94% of people say checking their email is the main reason they go online. ^[16]
Segmented, targeted, and personalized emails generate 58% of all revenue. ^[16]
• 50% of companies feel they can increase interaction within email by increasing personalization. ^[16]
Emails with personalized subject lines are 26% more likely to be opened. ^[16]
67% of people who unsubscribed from a brand’s promotional emails indicated that they received too many irrelevant emails. ^[16]
• Only 6% of organizations consider themselves to be in the “advanced” stages of personalization. ^[16]
The other 94% reported that they “are not doing any personalization (10%), “just starting out” (28%). ^[16]
When email is not personalized, 52% of customers say they’ll find somewhere else to go. ^[16]
Birthday emails generate 342% higher revenue per email than promotional emails. ^[16]
56% of brands using emojis in their subject lines had a higher unique open rate. ^[16]
The red heart emoji generates the most positive result, garnering a 6% increase in opens. ^[16]
• 65% of users prefer emails to contain mostly images, compared to 35% who prefer text. ^[16]
An introductory email that includes a video receives an increase in click through rates by 96%. ^[16]
Including video in an email leads to a whopping 200300% increase in click. ^[16]
According to a 2017 study conducted by Segment, 71% of customers report feelings of dissatisfaction when their shopping experience is not adequately customized to their individual needs. ^[18]
A study by SmarterHQ showed that 70% of millennials—defined as those born after 1980 but before 2000—reported frustration when they received emails and snail mail from companies that were not tailored to their unique consumer profile. ^[18]
At 47%, that means that nearly half of millennials will shop on Amazon if other businesses fail to deliver products in a personalized manner. ^[18]
The number of consumers who believe that retailers need to improve on their personalization efforts is inching towards half, with 36% responding “. ^[18]
A SmartHQ study showed that 72% of applicants would only engage with emails personalized to their needs—meaning many will not click the callto action buttons on these email blasts because they have not reached the correct audience. ^[18]
According to Accenture, 74% of customers also believe that the ability to create “living profiles” makes a brand or company more appealing than those that only allow consumers to fill out a few basic questions. ^[18]

I know you want to use Personalization Software, thus we made this list of best Personalization Software. We also wrote about how to learn Personalization Software and how to install Personalization Software. Recently we wrote how to uninstall Personalization Software for newbie users. Don’t forgot to check latest Personalization statistics of 2024.

Reference

outgrow – https://outgrow.co/blog/personalization-statistics.
contentstack – https://www.contentstack.com/blog/all-about-headless/43-facts-on-content-personalization-marketing-strategy/.
forbes – https://www.forbes.com/sites/blakemorgan/2020/02/18/50-stats-showing-the-power-of-personalization/.
startupbonsai – https://startupbonsai.com/personalization-statistics/.
hubspot – https://blog.hubspot.com/marketing/data-personalize-marketing-li.
statista – https://www.statista.com/topics/4481/personalized-marketing/.
instapage – https://instapage.com/blog/personalization-statistics.
decibel – https://decibel.com/blog/8-insightful-personalization-stats-that-matter-in-2021/.
netcorecloud – https://netcorecloud.com/blog/25-personalization-statistics-that-every-marketer-needs-to-know/.
influencermarketinghub – https://influencermarketinghub.com/personalization-stats/.
campaignmonitor – https://www.campaignmonitor.com/blog/email-marketing/15-email-personalization-stats-might-surprise-you/.
dynamicyield – https://www.dynamicyield.com/article/50-most-important-dynamicyield-personalization-stats/.
rrd – https://thoughts.rrd.com/blog/10-personalization-statistics-you-need-to-know-why-personalized-marketing-is-the-way-to-go.
medium – https://medium.com/vintom/20-essential-personalization-stats-for-2020-97c04abcf024.
business2community – https://www.business2community.com/marketing/30-amazing-personalization-statistics-02289044.
freshrelevance – https://www.freshrelevance.com/blog/website-personalization-statistics.
liveclicker – https://www.liveclicker.com/21-compelling-email-marketing-and-personalization-stats-you-need-to-know-now/.
thinkwithgoogle – https://www.thinkwithgoogle.com/future-of-marketing/creativity/marketing-personalization-statistics/.
analyticsinsight – https://www.analyticsinsight.net/stats-that-show-the-importance-of-personalization-for-customers/.

How Useful is Personalization

On the one hand, personalization undoubtedly has its benefits. By capturing and analyzing data on our behaviors, preferences, and characteristics, companies can deliver content and products that are more relevant to us. This can result in a more seamless and enjoyable user experience, making it easier for us to find what we’re looking for and ultimately fostering customer loyalty.

In the realm of e-commerce, personalization can lead to higher conversion rates and increased sales. For example, online retailers can use our past purchase history to suggest products we might like or offer discounts on items we’ve shown interest in. This can not only drive repeat purchases but also encourage impulse buys, as we are more likely to be tempted by items tailored to our tastes.

Similarly, personalization can enhance the effectiveness of marketing campaigns. By targeting specific demographics with customized messages, companies can increase the chances of engaging their audience and driving brand awareness. Personalized emails, for instance, have been shown to have higher open rates and click-through rates than generic ones, as recipients are more likely to be interested in content that resonates with their individual needs.

Moreover, personalization can also benefit the user in more subtle ways. It can save us time by eliminating the need to sift through irrelevant information or products and can make us feel valued as individuals rather than just another faceless consumer. Tailored experiences can create a sense of connection between us and the brands we interact with, fostering a positive emotional response that can build loyalty over time.

However, on the flip side, there are concerns surrounding the extent to which personalization is used and the implications it may have on our privacy. As companies collect and store increasing amounts of data about us, there is a risk that this information could be misused or compromised, leading to breaches of trust and potential harm to our personal security.

Additionally, there is a fine line between helpful personalization and intrusive targeting. While some consumers appreciate tailored recommendations, others may feel uncomfortable with the level of detail companies have about their personal lives. As algorithms become more sophisticated in predicting our behaviors and preferences, we may find ourselves in a filter bubble, only exposed to content that reinforces our existing beliefs and interests, limiting our exposure to new ideas and viewpoints.

In conclusion, while personalization has its benefits in enhancing user experiences and driving business success, it is important to strike a balance between customization and consumer privacy. Companies must be transparent about how they use our data and give us control over what information is collected and how it is used. By doing so, we can enjoy the advantages of personalization without sacrificing our rights to privacy and autonomy.

In Conclusion

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We tried our best to provide all the Personalization statistics on this page. Please comment below and share your opinion if we missed any Personalization statistics.

Personalization Statistics 2024 – Everything You Need to Know