PR Analytics Statistics 2024 – Everything You Need to Know

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Are you looking to add PR Analytics to your arsenal of tools? Maybe for your business or personal use only, whatever it is – it’s always a good idea to know more about the most important PR Analytics statistics of 2024.

My team and I scanned the entire web and collected all the most useful PR Analytics stats on this page. You don’t need to check any other resource on the web for any PR Analytics statistics. All are here only 🙂

How much of an impact will PR Analytics have on your day-to-day? or the day-to-day of your business? Should you invest in PR Analytics? We will answer all your PR Analytics related questions here.

Please read the page carefully and don’t miss any word. 🙂

Best PR Analytics Statistics

☰ Use “CTRL+F” to quickly find statistics. There are total 101 PR Analytics Statistics on this page 🙂

PR Analytics Usage Statistics

  • In APAC, findings show that Singapore has the lowest usage at 4%, followed by Malaysia (5%), Australia (10%). [0]
  • the Philippines (17%). [0]

PR Analytics Market Statistics

  • 93% of PR experts believe influencer marketing is an essential tool in today’s public relations. [1]
  • Then, 47% share their reports with the executive team, 39% with marketing, and 31% company. [2]
  • Instead, there is now a shift towards digital with social media management (77%), content marketing (77%), influencer marketing (67%), and link building for SEO (56%). [0]
  • Influencer marketing is also widely recognized as a PR offering particularly for Malaysia (88%) and the Philippines (86%). [0]
  • The global PR market is expected to grow 10.2% in 2021, primarily due to companies rearranging their operations and recovering from the COVID. [3]

PR Analytics Software Statistics

  • To complete their work, at least 31% of PR pros use project management software daily. [2]
  • 17% of PR professionals are not currently using any type of PR software. [3]
  • Most agency PR pros use a media database (57%) and media monitoring software (51%). [4]
  • Interestingly, 49% of surveyed PR pros do not use PR reporting software to measure and analyze the impact of their campaigns and earned media efforts. [4]

PR Analytics Latest Statistics

  • However, 33% of PR leaders say poor analytics and campaign management tools hinder them from seeing the real value and performance of their campaigns. [1]
  • According to Cision data, 42% of respondents rank press releases as the most trustworthy type of content, ahead of spokespeople (29%) and company websites (21%). [1]
  • The average open rate is 27%, compared to the next best day with an average open rate of 19%. [1]
  • Only 10% of PRs use a CRM, while 60% use spreadsheets. [1]
  • PR budgets have dropped 13% in the top 100 communicating corporations. [1]
  • Intervals are commonly chosen such that the parameter falls within with a 95 or 99 percent probability, called the confidence coefficient. [5]
  • Up until 2025, the industry is expected to grow annually by more than 7% to more than $129 billion worldwide. [2]
  • In addition, 40% of companies that suffered such attacks report critical reputation loss. [2]
  • The pandemic completely reversed this growth trajectory, with a negative impact of. [2]
  • In 2019, Edelman realized a growth rate of .4% from 2018 to 2019 and a fee income of $892 million. [2]
  • The industry employs an estimated 56,000 professionals. [2]
  • About 73% of PR Professionals Believe the Field Won’t Look the Same in 5 Years. [2]
  • An estimated 73% of PR pros believe that the industry’s definition will evolve further. [2]
  • In 2024, the most important skill has become strategic planning according to 88% of respondents. [2]
  • Thursday Pitches Receive a 27% Email Open Rate. [2]
  • The combination can result in a 27% open rate. [2]
  • Another 33% prefer the 9 am to the noontime slot. [2]
  • About 50% of professionals keep their pitch length under 300 words. [2]
  • Only 13% of public relations specialists write pitches at that length. [2]
  • At least 42% of professionals believe that the subject line helps garner attention for an email pitch. [2]
  • That’s followed by customization per journalist with 35%. [2]
  • An overwhelming 90% expect one follow up and will accept two. [2]
  • When sending a follow up, wait three to seven days, a protocol that an estimated 57% of professionals practice. [2]
  • A whopping 96% of PR pros also believe that it’s best to send a oneon one email to a journalist as opposed to the mass email approach, calling them, or reaching out on social media. [2]
  • PR agencies, brands, and non profits reach out to online publications the most with 91% and 97%, respectively. [2]
  • About 49% of PR professionals cited budget as a challenge. [2]
  • In addition, 33% use social media tools daily. [2]
  • An estimated 93% of PR professionals use spreadsheets to track reporting. [2]
  • For professionals in the field, email remains the most used distribution tool at 89%, especially since 85% of reporters use email to check PR pitches. [2]
  • Nevertheless, PR pros also use chat, live meetings, and communication hubs such as Slack at 46%, 41%, and 13% respectively. [2]
  • In one year, this saw a 67% jump thanks to remote working. [2]
  • For 10% of surveyed PR pros, clicks, social media engagement, and sentiment will enter the fold. [2]
  • Most executives (89%) see writing as the most important skill for communicators, followed by strategic planning (84%), verbal communications (80%) and social media expertise (76%). [6]
  • The survey of 422 Europe and US based executives revealed that The majority (94%). [6]
  • Four out of ten (41%). [6]
  • However, 43% believe big data will be the most critical under supplied skillset in three years. [6]
  • Features in the +/ 3 bins are statistically significant at the 99 percent confidence level; features in the +. [7]
  • /2 bins reflect a 95 percent confidence level; features in the +/ 1 bins reflect a 90 percent confidence level; and the clustering for features with 0 for the Gi_Bin field is not statistically significant. [7]
  • That’s 92% of C level executives globally missing out on the use of social listening tools that could be critical for reputation and crisis. [0]
  • According to the PR report, the top 3 reasons for using more than 1 tool are 1. [0]
  • Executive PR positioning and stakeholder analysis are also more prominently done in India (29%), Singapore (22%), the Philippines (18%), and Australia (17%). [0]
  • Next to MEA, APAC companies are more likely to increase their budget for purchasing social listening tools in 2020. [0]
  • Today, PR pros account for 33% of global social listening users but with the PR industry further embracing digital, there’s no doubt that social listening will streamline PR efforts. [0]
  • 59% of PR professionals feel that technology will drive considerable change to the industry. [3]
  • 59% of communicators say they have a communications strategy drafted, but only 45% admit to having a documented crisis communications plan. [3]
  • 94% of PR professionals said that individual, 11 emails are the most effective way to pitch journalists. [3]
  • 80% of PR professionals said personalization, customization, or suggesting a topic relevant to the journalist .We have more tips for interacting with the media HERE. [3]
  • 57% percent of consumers say they now pay more attention to how healthy the products are that they buy an essential message to be applied along with your pitches in 2021. [3]
  • 65% of consumers said they were more likely to support a brand if they knew the company cared about the same social issues that they do. [3]
  • 45% of PR professionals said that Tuesday is the best day to send a pitch. [3]
  • But among the dates journalists preferred, Monday was still the most popular choice (20%). [3]
  • 85% of PR professionals say morning is the best time to send a pitch, and 64% of journalists also said they preferred morning pitches. [3]
  • 72% of PR professionals said measuring business impact is currently the top challenge facing the industry. [3]
  • 54% of executive teams are briefed at least weekly on PR and communications activities, with a little over 1/4 briefed on a case by case basis. [3]
  • 98% of professionals are at least measuring their PR in some way, but a little under a third of them are looking at sales impact. [3]
  • 65% of PR pros said the ability to quantify “Big Data Analytics” will be the most important skill to the future of the industry. [3]
  • 54% of PR professionals either always or frequently follow journalists on social media before they pitch them. [3]
  • 91% of PR professionals like to maintain a relationship over email, while 47% also like to meet in person. [3]
  • 84% of journalists also prefer email, while just 25% thought meeting in person was appropriate (25% also said Twitter). [3]
  • 93% of PR professionals say they follow the journalists they pitch on social media. [3]
  • 61% of PR professionals are concerned about tightening budgets in the future. [3]
  • 55% of professionals say their budget is set by the C level, making it all the more important execs are kept in the loop. [3]
  • Of all tools PR professionals use, 98% of them say they spend the most time using email throughout the day. [3]
  • When you say “Most people…”, does that mean 51% or 90%?. [4]
  • deptsAgenciesGetting more coverage & starting more media relationships61%50%Tying PR activities to key business activities57%48%Producing measurable results50%46%Implementing. [4]
  • Yet, 78% of journalists consider press releases, news announcements, and newsworthy stories. [4]
  • The best day to send a press release is on Thursday when the average open rate jumps to over 26%. [4]
  • The worst days, however, are Wednesdays and Fridays when even 85% of your emails can get lost in the journalists’ inboxes. [4]
  • pitchesMore than 1 in 4 journalists (28%). [4]
  • Journalists respond to just 3% of pitchesDo you often get responses from your media contacts?. [4]
  • If so, you might not believe that journalists respond to roughly 3.27% of all pitches they receive. [4]
  • PR statistics on the use of technologyTechnology will be key in driving industry growth59% of PR professionalsUSC Center for Public Relations, 2019). [4]
  • Here are the responses to How often do you use tools to manage or monitor social media?Never38%Daily33%Weekly17%Monthly10%Yearly2%SourceMuck Rack, 2021PR statistics on industry trends and predictionsMedia relations management doesn’t get. [4]
  • easier60% of PR professionals say media relations is harder or much harder compared to last year – while about one third (35%). [4]
  • Here are the responses to Where do you see the focus of the PR profession in the next 23 years?Business strategy43%Purpose. [4]
  • When asked which departments were most likely to be ‘aligned’ with PR in the future, here’s what PR pros said Marketing / Advertising60%Internal Communications60%Human Resources38%Investor. [4]
  • mindset38%Ability to work with all departments62%Creative thinking70%Business acumen48%Other6% Source. [4]
  • A topic relevant to the journalist42%Content personalized to the journalist35%Timeliness14%Catchy subject line4%Short in length3%Including graphic elements or video1%Statistics in headline1% Source. [4]
  • Muck Rack, 2021 More than 1 in 4 journalists (28%). [4]
  • Technology will be key in driving industry growth 59% of PR professionalsUSC Center for Public Relations, 2019). [4]
  • Muck Rack, 2021 Media relations management doesn’t get easier 60% of PR professionals say media relations is harder or much harder compared to last year – while about one third (35%). [4]
  • Getting responses from journalists59%Budget limits49%Measuring business impact46%Lack of quantifiable measurement37%Discovering relevant journalists34%Collaborating with other departments18% Source. [4]
  • initiatives51%Digital only10%Artificial Intelligence7%Integration with Internal Communications25%Reputation management43%Crisis management40%Change management32%Technology. [4]
  • Cancellation policy Cancellations are accepted up to 28 days before the course start date subject to a 25% cancellation fee. [8]
  • Cancellations are accepted up to 28 days before the course start date subject to a 25% cancellation fee. [8]
  • VA released Percent Change in Veteran Population by State from 2000 to 2020The Department of Veterans Affairs provides official estimates and projections of the Veteran population using the Veteran Population Projection Model. [9]
  • The “Percent Change in Veteran Population” data table shows the change in the Veteran population from 2000 to 2020 by state. [9]
  • During this period, the average decrease in the Veteran population is 25% at the state level. [9]
  • According to the Bureau of Labor Statistics, jobs in statistics related fields, including data analytics, are projected to grow 33 percent by 2026, compared to an overall projected occupational growth of 7.4 percent. [10]
  • 100% Online Applied Statistics, Analytics and Data Science Master’s Degree with chosen emphasis StatisticsAnalyticsData Science 100% Online Graduate Certificate in Applied Statistics 100% Online Graduate Certificate in Applied Data Science. [10]

I know you want to use PR Analytics Software, thus we made this list of best PR Analytics Software. We also wrote about how to learn PR Analytics Software and how to install PR Analytics Software. Recently we wrote how to uninstall PR Analytics Software for newbie users. Don’t forgot to check latest PR Analytics statistics of 2024.

Reference

  1. talkwalker – https://www.talkwalker.com/blog/public-relations-stats-asia.
  2. meltwater – https://www.meltwater.com/en/blog/most-important-pr-statistics.
  3. plotlights – https://www.plotlights.com/blog/top-25-pr-statistics-for-2024/.
  4. dma-solutions – https://www.dma-solutions.com/thecoreblog/24-public-relations-stats-you-need-to-know-now.
  5. prowly – https://prowly.com/magazine/pr-statistics/.
  6. britannica – https://www.britannica.com/science/Bayesian-analysis.
  7. glean – https://glean.info/new-must-have-pr-skill-statistics-aka-data-analytics-now-almost-as-important-as-writing-and-creativity/.
  8. arcgis – https://pro.arcgis.com/en/pro-app/2.8/tool-reference/spatial-statistics/optimized-hot-spot-analysis.htm.
  9. prstatistics – https://www.prstatistics.com/course/aquatic-acoustic-telemetry-data-analysis-atda01/.
  10. va – https://www.va.gov/vetdata/.
  11. ku – https://edwardscampus.ku.edu/overview-masters-applied-statistics-analytics.

How Useful is Pr Analytics

PR analytics, at its core, involves the monitoring and analysis of data related to public relations activities. This includes tracking media mentions, social media engagement, website traffic, and more to gain insights into the effectiveness of PR strategies. By understanding how audiences are interacting with your brand and messaging, PR professionals can tailor their efforts to better resonate with the target demographic.

One of the primary benefits of PR analytics is the ability to track and measure the success of PR campaigns. By analyzing key performance indicators (KPIs) such as website traffic, social media mentions, and media coverage, PR professionals can determine the effectiveness of their strategies and make data-driven decisions. This allows for a more targeted approach to PR efforts, focusing on tactics that are proven to yield results and adjusting or eliminating those that fall short.

In addition to measuring the success of PR campaigns, PR analytics can also provide insights into audience sentiment. By monitoring social media mentions and comments, PR professionals can gauge how their brand is perceived by the public and identify any areas that may need attention. This real-time feedback can be invaluable in shaping messaging and addressing any concerns or issues that arise.

Furthermore, PR analytics can help in identifying emerging trends and opportunities. By analyzing data on media coverage and social media trends, PR professionals can stay ahead of the curve and capitalize on new opportunities to enhance their brand’s visibility and relevance. This proactive approach can give organizations a competitive edge in a crowded marketplace and ensure that their messaging is always fresh and resonant with the target audience.

While PR analytics offers numerous benefits to public relations professionals, it is important to recognize that it is not a one-size-fits-all solution. Like any tool, PR analytics is most effective when used in conjunction with other strategies and methodologies. It should be integrated into a comprehensive PR strategy that also includes factors such as media relations, content creation, and stakeholder engagement.

In conclusion, PR analytics is a valuable tool for modern public relations professionals, offering insights into campaign performance, audience sentiment, and emerging trends. By harnessing the power of data, PR professionals can better understand their target audiences, tailor their messaging, and stay ahead of the competition. However, it is essential to use PR analytics in conjunction with other PR strategies to maximize its impact and achieve meaningful results.

In Conclusion

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We tried our best to provide all the PR Analytics statistics on this page. Please comment below and share your opinion if we missed any PR Analytics statistics.

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