PR CRM Statistics 2024 – Everything You Need to Know

• CRM failure was 50% in 2001, 70% in 2002, 18% in 2005, 31% in 2006, 29% in 2007, and 47% in 2009. ^[5]
• Other factors for CRM failure include the lack of business strategy (48%), lack of process change (45%), and lack of executive support (40%). ^[5]

PR CRM Adoption Statistics

• The average CRM user adoption among sales professionals is 73% and the average ROI period is 13 months. ^[1]
• Although most businesses are using a CRM, adoption rates are still quite low, with an average adoption rate across industries of 26%. ^[3]
• Companies with CRM adoption rates of less than 75% have poorer sales teams’ performance. ^[4]
• Only 47% of businesses with an implemented CRM have an adoption rate of over 90% in the business. ^[4]
• CRM adoption in the Asia Pacific is 75.9%, 85.7% in Europe, and 83.6% in America. ^[12]
• Companies with CRM adoption rates of less than 75% have poorer sales teams’ performance 50% of teams improved their productivity by using a mobile CRM. ^[6]
• It’s also the primary reason for the lack of CRM adoption 13% of companies say that using sales technologies in dayto day jobs is more difficult now than 2–3 years ago. ^[6]
• Only 47% of businesses with an implemented CRM have an adoption rate of over 90% in the business 17% of salespeople cite lack of integration with other tools as the biggest challenge using their existing CRM. ^[6]
• Less than 40% of CRM customers have end user adoption rates above 90%. ^[7]
• 22% of all reported problems to successful CRM implementation were people related or linked to user adoption. ^[7]
• Organizations using mobile business apps achieve a 62% increase in usage and adoption of CRM applications. ^[7]

PR CRM Latest Statistics

• When you say “Most people…”, does that mean 51% or 90%?. ^[15]
• deptsAgenciesGetting more coverage & starting more media relationships61%50%Tying PR activities to key business activities57%48%Producing measurable results50%46%Implementing. ^[15]
• Yet, 78% of journalists consider press releases, news announcements, and newsworthy stories. ^[15]
• The best day to send a press release is on Thursday when the average open rate jumps to over 26%. ^[15]
• The worst days, however, are Wednesdays and Fridays when even 85% of your emails can get lost in the journalists’ inboxes. ^[15]
• pitchesMore than 1 in 4 journalists (28%). ^[15]
• Journalists respond to just 3% of pitchesDo you often get responses from your media contacts?. ^[15]
• If so, you might not believe that journalists respond to roughly 3.27% of all pitches they receive. ^[15]
• PR statistics on the use of technologyTechnology will be key in driving industry growth59% of PR professionalsUSC Center for Public Relations, 2019). ^[15]
• Here are the responses to How often do you use tools to manage or monitor social media?Never38%Daily33%Weekly17%Monthly10%Yearly2%SourceMuck Rack, 2021PR statistics on industry trends and predictionsMedia relations management doesn’t get. ^[15]
• easier60% of PR professionals say media relations is harder or much harder compared to last year – while about one third (35%). ^[15]
• Here are the responses to Where do you see the focus of the PR profession in the next 23 years?Business strategy43%Purpose. ^[15]
• When asked which departments were most likely to be ‘aligned’ with PR in the future, here’s what PR pros said Marketing / Advertising60%Internal Communications60%Human Resources38%Investor. ^[15]
• mindset38%Ability to work with all departments62%Creative thinking70%Business acumen48%Other6% Source. ^[15]
• A topic relevant to the journalist42%Content personalized to the journalist35%Timeliness14%Catchy subject line4%Short in length3%Including graphic elements or video1%Statistics in headline1% Source. ^[15]
• Muck Rack, 2021 More than 1 in 4 journalists (28%). ^[15]
• Technology will be key in driving industry growth 59% of PR professionalsUSC Center for Public Relations, 2019). ^[15]
• Muck Rack, 2021 Media relations management doesn’t get easier 60% of PR professionals say media relations is harder or much harder compared to last year – while about one third (35%). ^[15]
• Getting responses from journalists59%Budget limits49%Measuring business impact46%Lack of quantifiable measurement37%Discovering relevant journalists34%Collaborating with other departments18% Source. ^[15]
• initiatives51%Digital only10%Artificial Intelligence7%Integration with Internal Communications25%Reputation management43%Crisis management40%Change management32%Technology. ^[15]
• Email collection forms were the most successful at converting viewers, with a 15% conversion rate in 2020. ^[8]
• Events placed at the beginning of videos perform the best, with a conversion rate of 12.7%. ^[8]
• 3.5% of ecommerce website visits via mobile are converted into purchases, compared to 3.9% on desktop. ^[8]
• Email visitors are the most likely to convert on forms — and people coming from search advertisements are the least likely. ^[8]
• The highest bounce rates are on social (45%) followed by direct (44%). ^[8]
• Almost 25% of companies invest in mobile optimization as a top SEO tactic. ^[8]
• Today, CRM technology is set to reach a value of around $128.97 billion in 2028, representing a CAGR of 12.1% in the next 7 years. ^[0]
• 79% of business buyers say it’s crucial to interact with a salesperson they deem to be a trusted advisor when making a purchase. ^[0]
• 91% of data in CRM systems is predicted to be incomplete, stale, or duplicated each year. ^[0]
• 74% of companies say that converting leads into their customers is their top priority. ^[0]
• 74% of respondents say that CRM solutions give them better access to customer data, allowing for more personalized service. ^[0]
• 65% of businesses adopt CRM technology within the first 5 years of launch. ^[0]
• Zendesk found that around 64% of customers started using a new channel for customer service in 2020, and they increasingly want consistent experiences across every platform. ^[0]
• 80% of companies reported having to make changes to their support technology in 2020, including adding new features and capabilities to their CRM solution CRM technology is rapidly becoming a table stakes feature in all business technology. ^[0]
• According to industry estimates from Grandview Research, more than 91% of companies with 10 or more employees use a CRM to manage conversations with customers. ^[0]
• Although sales teams are often considered top users of CRM technology, they only spend around 18% of their time checking out CRM insights. ^[0]
• Additionally, sales teams might be spending around 35.2% of their time on actions unrelated to sales and customer service. ^[0]
• 64% of companies say CRM tools are impactful, or very impactful. ^[0]
• A report on the State of Sales by LinkedIn found that 64% of companies consider CRM technology to be either impactful or very impactful. ^[0]
• Additionally, sales teams using CRMs also showed a 17% higher job satisfaction. ^[0]
• Around 22% of salespeople say they don’t know what a CRM is, and 40% of companies don’t use a CRM at all. ^[0]
• Currently, Salesforce is growing its revenue at a rate of 23.2% annually. ^[0]
• Around 50% of teams are using data for accurate forecasts, and high performing sales teams are more likely to baser their forecasts on data. ^[0]
• Around 92% of teams say they use a database to store customer information. ^[0]
• Around 82% of the companies surveyed in a recent report say they use their CRM systems for sales reporting and process automation. ^[0]
• 74% of companies say CRM technology gives better access to customer data. ^[0]
• Around 72% of companies say that using a CRM gives them access to better customer data. ^[0]
• The improved data accessibility offered by CRM technology can reduce the complexity of the sales cycle by 8. ^[0]
• CRM decision makers also claim that they benefit from a 14.6% increase in productivity when using social and mobile CRM. ^[0]
• Around 92% of companies believe the technology is crucial to achieving their goal of “customer centricity” and delivering more meaningful brand relationships. ^[0]
• In the age of customer experience, around 47% of CRM users say CRM technology has a massive impact on their customer satisfaction rate. ^[0]
• The HubSpot State of Marketing report indicates that 75% of companies believe it’s increasingly important to close more deals for their teams, and 48% want to improve the efficiency of sales funnels. ^[0]
• 69% claim to want to turn more contacts into customers, and 33% say increasing revenue from existing customers is a priority. ^[0]
• 81% of users say they frequently access their technology from more than one device. ^[0]
• The same report suggests that Salesforce already owns around 50% of the cloud QCRM space. ^[0]
• Around 68% of customers say its important for customer service agents to be familiar with their service history – something that CRM can offer. ^[0]
• Additionally, 73% say they’re likely to switch brands if consistent service can’t be provided. ^[0]
• Other challenges that teams want to overcome include a culture not aligned around customer needs (39%), and missing platforms for managing data (35%). ^[0]
• Zendesk found that personalized experiences drives loyalty, and 52% of loyal customers will go above and beyond to buy from their favorite brands, even if that means spending more. ^[0]
• Now, 77% of agents also say their job is more strategic and requires more data than it did 2 years ago. ^[0]
• Additionally, 81% of decision makers are accelerating their digital initiatives following the pandemic. ^[0]
• 47% of users polled in a Capterra study said that customer satisfaction significantly improved, along with customer retention when they were using a CRM system. ^[0]
• Users of the CRM also saw a 45% increase in sales revenue, and a 39% improvement in cross selling and upselling success. ^[0]
• 48% of companies report that improving their CRM sales funnel is one of their top sales priorities this year. ^[1]
• 22% of salespeople still don’t know what a CRM is. ^[1]
• HubSpot State of Inbound ‘16 ‍6) 40% of salespeople still use informal methods like spreadsheets and email programs to store customer data. ^[1]
• CRM applications can help increase sales by up to 29%, sales productivity by up to 34% and sales forecast accuracy by 42%. ^[1]
• 74% of users said their CRM system gave them improved access to customer data. ^[1]
• Data accessibility for salespeople shortens their sales cyclesby 8. ^[1]
• 65% of businesses adopt a CRMwithin their first five years. ^[1]
• Sales reps saw their productivity increaseby 26.4% when adding social networking and mobile access to CRM applications. ^[1]
• 81% of CRM users access their CRM using multiple types of devices, including laptops, desktops, smartphones, and tablets. ^[1]
• 24% more sales reps achieve annual sales quota with mobile access to their CRM. ^[1]
• 47% of polled CRM users said that their CRM had a significant impact oncustomer retention, and an equal percentage said their CRM had a significant impact on customer satisfaction. ^[1]
• CRM users are most satisfied with the contact and account management that CRM systems provide, with an average user satisfaction score of 88%. ^[1]
• In a single year, the number of CRM products on G2’s websites went from 178 to 394, a 121.3% increase year over year. ^[1]
• Statistics from Forester have shown that 50% of teams improved their productivity by using a mobile CRM. ^[2]
• A Nucleus Research report finds that for companies using a mobile CRM, 65% are achieving their sales quotas. ^[2]
• While only 22% of reps using non mobile CRM have reached the same targets. ^[2]
• In 2008, only 12% of businesses used cloudbased CRM This figure has now increased to 87%!. ^[2]
• For example, only 15% of new customers subscribed to SuperOffice’s cloud CRM in 2010. ^[2]
• Today, our cloud CRM is sold to 97% of our customers. ^[2]
• Nearly 60% of organizations increased IT spending in 2020. ^[2]
• It’s estimated that the U.S. will spend over 350 million dollars on email advertising in 2021, which makes a lot of sense given email’s consistently highly rated ROI of a $51 return on every $1 spent. ^[2]
• We live in a world where 60% of consumers begin their product research with one or more search engines before heading to a particular website and they will use mobile devices, laptops and desktops to search for products they are interested in. ^[2]
• Broken down this statistic showed that 91% of businesses with over 11 employees now use CRM, compared to 50% of those with 10 employees or less. ^[2]
• Research shows that, on average, 65% of salespeople who adopt mobile CRM meet their sales quotas. ^[3]
• Only 22% of salespeople who don’t leverage mobile CRM meet their quotas. ^[3]
• A recent study reported that 65% of CRM users consider ease of use to be the most important requirement when selecting a CRM solution. ^[3]
• 75% of businesses do not have a defined and functioning process for lead nurturing. ^[3]
• Survey data indicates that 64.2% of companies using a CRM rate the technology as “impactful” or “very impactful” to their ability to produce great results and grow their businesses. ^[3]
• However, 33% of PR leaders say poor analytics and campaign management tools hinder them from seeing the real value and performance of their campaigns. ^[9]
• According to Cision data, 42% of respondents rank press releases as the most trustworthy type of content, ahead of spokespeople (29%) and company websites (21%). ^[9]
• The average open rate is 27%, compared to the next best day with an average open rate of 19%. ^[9]
• Only 10% of PRs use a CRM, while 60% use spreadsheets. ^[9]
• PR budgets have dropped 13% in the top 100 communicating corporations. ^[9]
• Only 23% of survey respondents felt their business’ various crisis management functions are well integrated. ^[16]
• 75% of respondents said technology has facilitated the coordination of their organizations crisis response team. ^[16]
• Business’ key areas of crisis response planning are creating clear alert and mobilization plans (45%), clearly defined governance and chainof command (44%), and clearly defined roles for who should act in certain situations (42%). ^[16]
• Evaluating key risk scenarios (50%) and engaging multifunctional teams (46%). ^[16]
• 69% of business leaders reported experiencing a crisis over a period of five years, with the average number of crises being three. ^[16]
• A crisisagnostic management strategy is the hallmark of a resilient organization, but only 35% of survey respondents have a crisis response plan that is crisis. ^[16]
• In 2019, 95% of PWC survey respondents said they expected a crisis to hit within the next two years, but only 30% of respondents to the 2021 survey said they had a crisis management team in place when the COVID. ^[16]
• Only 49% of respondents to a Deloitte survey say their companies have playbooks for likely crisis scenarios. ^[16]
• 30% of board members that experienced past crises said their reputations recovered in less than a year. ^[16]
• 16% said it took four years or more. ^[16]
• 49% of respondents engage with management to understand their efforts in crisis preparedness, but only half say that board members and management have specific conversations about crisis prevention. ^[16]
• Only 32% of respondents say part of their crisis response planning is beforethe fact crisis simulation or wargaming, which is scenario role play. ^[16]
• 59% of business communicators say they have a communications strategy drafted, but only 45% admit to having a documented crisis communications plan. ^[16]
• 62% of survey respondents used a crisis response plan during the COVID. ^[16]
• Among businesses that reported having a strong crisis communication plan, the key elements of their plans were outreach to employees (71%), outreach to customers (63%), and outreach to key constituents (53%). ^[16]
• 41% of respondents said communication protocols were part of their crisis management regiments. ^[16]
• 28% of businesses that have been through a crisis before say that, in the future, they would communicate more effectively with customers. ^[16]
• 95% of business leaders say their crisis management capabilities need improvement. ^[16]
• 32% of survey respondents say their companies engage in crisis simulations or training. ^[16]
• 80% of business leaders across all sectors said that their response to a crisis took into consideration the physical and emotional needs of their employees. ^[16]
• Did you know that 65% of sales professionals use CRM tools?. ^[10]
• Not to mention, almost half (47%). ^[10]
• Perhaps that’s why 74% of businesses describe sales tools as “extremely critical or critical in closing deals.”. ^[10]
• A recent study shows that 53% of top performing salespeople are confident in their CRM data. ^[10]
• Of the non top performers, only 32% are confident in the numbers. ^[10]
• This includes contact management (94%), track interactions (88%), and scheduling/reminders (85%). ^[10]
• 26% of CRM users ask for pipeline or funnel monitoring features, as well as automation (22%), customization (18%), and reporting features (17%). ^[10]
• For example, 84% of customers say the experience a company provides is just as important as its products and services. ^[10]
• And 94% of US consumers are also more likely to make a second purchase based on a “very good” customer experience. ^[10]
• A recent survey shows 45.9% of businesses rank customer experience as one of their top priorities over the next five years. ^[10]
• Compared with the product (33.6%) and pricing (20.5%). ^[10]
• In fact, the US saw a 44% increase in online shopping throughout 2020. ^[10]
• Sales professionals working from home are 8% more likely to use a CRM than people who don’t work at home most of the time. ^[10]
• Research also shows that companies who collaborate and share content with over 75% of their team experience 41% account growth. ^[10]
• And remote workers aside, 79% of businesses use a CRM solution to track their sales. ^[10]
• 65%of sales professionals use CRM tools. ^[10]
• The use of sales intelligence tools increased from 28% in 2018 to 43% in 2020. ^[10]
• ( 47%of sales professionals use sales technology at least once a day. ^[10]
• 74%of businesses say that sales tools are “extremely critical or critical in closing deals.”. ^[10]
• By 2024,50%of AI investments will be quantified and linked to KPIs to measure ROI by 2024. ^[10]
• 53% of topperforming salespeople are confident in their CRM data, but only 32% of the non top performers are confident in the numbers. ^[10]
• ( Contact management (94%), track interactions (88%), and scheduling/reminders (85%) are the most popular CRM features. ^[10]
• 26% of CRM users ask for pipeline or funnel monitoring features, as well as automation (22%), customization (18%), and reporting features (17%). ^[10]
• 84%of consumers value the customer experience just as much as the product or service they’re buying. ^[10]
• 45.9% of businesses rank customer experience as one of their main priorities when making a purchase. ^[10]
• This is followed by product (33.6%) and pricing (20.5%). ^[10]
• According to sales leaders, digital sales interactions aretwice as importantnow as they were before COVID. ^[10]
• The US saw a44%increase in online shopping throughout 2020. ^[10]
• Sales professionals are8% more likelyto use a CRM if they work from home all the time. ^[10]
• Collaborative companies who share content with over 75% of their team experience 41% account growth. ^[10]
• 79%of businesses use a CRM solution to track their sales. ^[10]
• Nucleus Research CRM can boost conversion rates by 300%–Finances Online. ^[4]
• 50% of teams improved their productivity by using a mobile CRM – Forrester CRM applications can increase revenue by up to 41% per sales representative – Finances Online CRM are known to improve customer retention, by as much as 27% –. ^[4]
• A mere 5% increase to your customer retention efforts can increase profits by between 25% and 95%–Bain & Company 73% of customers point to customer experience as an important factor in their purchasing decisions – PWC. ^[4]
• 32% of CRM users belong to the service industry, followed by IT at 13% and manufacturing companies also at 13%. ^[4]
• 46% of sales teams report widespread use of CRM systems. ^[4]
• 91% of companies with more than 11 employees use a CRM system. ^[4]
• When considering which CRM to use, businesses consider 65% ease of use, 27% schedule management, and 18% data snapshot capability.13% of companies say that investing in CRM is one of their top sales priorities. ^[4]
• In 2008, only 12% of businesses used cloud based CRM – This figure has now increased to 87%. ^[4]
• CRM can boost conversion rates by 300%.Finances Online). ^[4]
• Effective sales organizations are 87 percent more likely to be consistent users of CRM or another system of record.Nutshell 87% improvement in sales, 74% increase in customer satisfaction, 73% improvement in business efficiency. ^[4]
• 50% of teams improved their productivity by using a mobile CRM. ^[4]
• 84% of customers believe the experience a company provides is as important as its products and services. ^[4]
• 69% of customers expect a connected experience when they engage with a company. ^[4]
• 78% of customers now expect consistent interactions across departments. ^[4]
• 94% of customers look to make a purchase from the same source they have previously.Tech.co). ^[4]
• Only 49% of US consumers believe companies provide a good customer experience. ^[4]
• 73% point to customer experience as an important factor in their purchasing decisions. ^[4]
• 52% of consumers agree that companies need to take action on customer feedback. ^[4]
• 38% of consumers believe reviews to be the most helpful resource when making a purchasing decision.Tech.co). ^[4]
• 40% of customers insisting they don’t care whether or not a human helps them.68% of customers decide to leave a business due to perceived indifference towards them. ^[4]
• 80% of consumers are more likely to make a purchase from a company offering a personalized experience. ^[4]
• 90% believe that personalization makes a site intrinsically more appealing. ^[4]
• Customers spent 19% more at a company when they felt they belonged to that company’s online community. ^[4]
• 87% of consumers reported willingness to make a purchase based purely on a company’s stance on social matters. ^[4]
• 76% said they would decline to do business with a company if it held views and supported issues that conflicted with their beliefs. ^[4]
• 22% of sales professionals are still unsure about what CRM is. ^[4]
• 43% of CRM users only use less than half the features of their CRM system. ^[4]
• 32% of sales representatives spend more than an hour each day on manual data entry. ^[4]
• 13% of companies say that using sales technologies in dayto day jobs is more difficult now than 2–3 years ago. ^[4]
• 22% of business owners believe embracing new technology is the biggest challenge facing their company.Tech.co). ^[4]
• 40% of small to medium enterprises without a CRM say they lack the resources to implement one and 38% also say they lack the required IT skills. ^[4]
• 23% of businesses insist paperwork and communications are their most time. ^[4]
• 34% of SMEs without a CRM cite resistance to change as an obstacle. ^[4]
• 17% of salespeople cite lack of integration with other tools as the biggest challenge using their existing CRM. ^[4]
• CRM are known to improve customer retention, by as much as 27%.Trackvia). ^[4]
• A mere 5% increase to your customer retention efforts can increase profits by between 25% and 95%. ^[4]
• Loyal customers spend 67% more than new customers. ^[4]
• Businesses have a 60% to 70% chance of selling to an existing customer. ^[4]
• 83% of Fortune 500 companies are customers. ^[4]
• ‘s total revenue was $186.2 million, up 29% compared to Q4’18. ^[4]
• Zoho is a private company, so valuation is hard to say, but it’s estimated to be between $5 billion and $15 billion. ^[4]
• Over 40% of companies rely on CRM because it’s easy to use. ^[5]
• Nearly 44% of companies increased their IT budgets in 2020. ^[5]
• Projections are that 33% of businesses plan to do the same in 2021. ^[5]
• Mobile CRM is also growing by 11%, reaching $15 billion worldwide, as people are on their phones more and more frequently. ^[5]
• 17% of salespeople report that CRM manual data entry and its lack of integration with other tools is a major hindrance. ^[5]
• 14% of business owners further say that CRM is not applicable or salespeople don’t know how to use it. ^[5]
• Cloud CRM statistics show that only 12% of companies used cloudbased CRM in 2008, with that percentage skyrocketing to 87% by 2020 due to the efficiency and cost effectiveness of CRM tools. ^[5]
• A third of salespeople spend between three and five hours per week using CRM tools, while 24% spend over 10 hours per week. ^[5]
• That’s 44% of employees at medium. ^[5]
• CRM trends and stats further indicate that 23% of employees in small companies have adopted CRM and only 27% at large companies. ^[5]
• Only 18% adopt CRM within their first year of work, 65% of companies adopt CRM in the first five years, and only 10% after the 6th year and beyond, according to recent customer relationship management trends and statistics. ^[5]
• Customer satisfaction and retention can be improved by 47%, sales revenue by 45%, and upselling by 39%. ^[5]
• Using CRM will also boost your conversion rates by spinning 300% and your sales team’s productivity by 34%. ^[5]
• It will further reduce the sales cycle by 8 14% due to its data accessibility, high functionality, and simplicity designed with users in mind, CRM statistics show. ^[5]
• This is a projected increase of almost four billion U.S. dollars from 2020, at a compound annual growth rate of 1.7 percent. ^[11]
• Available to download in PNG, PDF, XLS format 33% off until Jun 30th. ^[11]
• That is a 5.5% rise from 2021. ^[12]
• The 2017 2024 Compound Annual Growth Rate for the analytics and business intelligence segment is expected to reach 3.3%. ^[12]
• The penetration rate of cloud collaboration SaaS in China was 76% in 2020, the highest among the leading SaaS segments in the country. ^[12]
• Using multiple providers increased annual operational costs by 56%. ^[12]
• 54% of survey respondents in the US said they used a commercial application for business intelligence. ^[12]
• 44.4% of survey respondents providing management consulting services said they used a commercial application for business intelligence. ^[12]
• 43.7% declared using commercial applications for business intelligence instead of homegrown solutions. ^[12]
• In another report, 45% of survey respondents in 2021 said they used microservices in data analytics/business intelligence applications. ^[12]
• 55% of the US respondents indicated managing Salesforce or other CRM applications in 2021. ^[12]
• The largest segments of Oracle NetSuite CRM customers are in the United States (82.4%), followed by the United Kingdom (8.2%). ^[12]
• 31.1% of NetSuite’s customers come from the professional services industry. ^[12]
• In 2021, about 62% of Salesforce CRM customers are in the US, including Walmart Inc., UnitedHealth Group Incorporated, and McKesson Corporation. ^[12]
• 30% of Salesforce CRM customers are from the professional services industry. ^[12]
• CRM had 36% minor impact, 33% moderate impact, $13 major impact, and 18% no impact. ^[12]
• A survey revealed that 43% of the RIAs considered investing in performance reporting and CRM tools. ^[12]
• The Philippines is where most users (51.7% of users). ^[12]
• 72.0% of global internet users aged 16 64 use social media for researching brands and. ^[12]
• the highest is in Kenya (85.5%). ^[12]
• 67.1% of the global population are unique mobile phone users; that is 5.29 billion people. ^[12]
• There are 4.55 billion (57.6%). ^[12]
• Of the companies surveyed, almost 60% claimed their productivity benefited from a bot’s installation. ^[12]
• Nearly 30% said to have saved time. ^[12]
• Mobile business app users experienced an 87% sales improvement, a 74% customer satisfaction increase, and a 73% business process efficiency improvement. ^[12]
• 65% of CRM sales reps that use mobiles reach their sales target. ^[12]
• Only 22% of non mobile using CRM reps do the same. ^[12]
• As of August 2021, Intercom had a 45% integration reach, making it the most popular mobile CRM SDK. ^[12]
• Zendesk ranked second with a 6% integration. ^[12]
• Worldwide Enterprise Applications Revenue Grew 4.1% in 2020 as Organizations Responded to the Pandemic with Investments in Digital Resiliency,. ^[12]
• 91% of companies with more than 11 employees use a CRM system. ^[6]
• CRM can boost conversion rates by 300%. ^[6]
• 50% of teams improved their productivity by using a mobile CRM CRM applications can increase revenue by up to 41% per sales representative CRM are known to improve customer retention, by as much as 27%. ^[6]
• A mere 5% increase to your customer retention efforts can increase profits by between 25% and 95% 73% of customers point to customer experience as an important factor in their purchasing decisions. ^[6]
• 22% of business owners believe embracing new technology is the biggest challenge facing their company. ^[6]
• 46% of sales teams report widespread use of CRM systems 91% of companies with more than 11 employees use a CRM system. ^[6]
• When considering which CRM to use, businesses consider 65% ease of use, 27% schedule management, and 18% data snapshot capability 13% of companies say that investing in CRM is one of their top sales priorities. ^[6]
• CRM applications can increase revenue by up to 41% per sales representative CRM can boost conversion rates by 300%. ^[6]
• Effective sales organizations are 87 percent more likely to be consistent users of CRM or another system of record. ^[6]
• 87% improvement in sales, 74% increase in customer satisfaction, 73% improvement in business efficiency. ^[6]
• 50% of business owners said CRM increased productivity, 65% increased their sales quota, 40% labor cost reduction, 74% increased customer relationships. ^[6]
• Customers spent 19% more at a company when they felt they belonged to that company’s online community. ^[6]
• 87% of consumers reported willingness to make a purchase based purely on a company’s stance on social matters. ^[6]
• 43% of CRM users only use less than half the features of their CRM system 32% of sales representatives spend more than an hour each day on manual data entry. ^[6]
• 22% of business owners believe embracing new technology is the biggest challenge facing their company 23% of business owners said manual data entry, followed by 17% lack of data integration, and. ^[6]
• CRM are known to improve customer retention, by as much as 27%. ^[6]
• A mere 5% increase to your customer retention efforts can increase profits by between 25% and 95%. ^[6]
• Loyal customers spend 67% more than new customers. ^[6]
• Businesses have a 60% to 70% chance of selling to an existing customer. ^[6]
• 83% of Fortune 500 companies are Salesforce customers. ^[6]
• Hubspot’s total revenue was $186.2 million, up 29% compared to Q4’18. ^[6]
• Zoho is a private company, so valuation is hard to say, but it’s estimated to be between $5 billion and $15 billion. ^[6]
• While CRM excels at facilitating customer service, 82% of companies use CRM systems for sales data to track and enhance customer interactions. ^[13]
• As the pandemic took hold and companies had to start providing customer service remotely, 80% of customers reported that they were more likely to switch to a competitor after only one bad experience. ^[13]
• As of 2020, 35% of companies that previously ranked digital customer experience as a low priority said they were now adding more service across channels. ^[13]
• According to a 2020 survey, 52% of businesses say their CRM system isn’t functioning well enough and is losing their organization revenue. ^[13]
• Thus, 88% of businesses plan to increase their use of AI with their CRM system within the next two years. ^[13]
• However, only 51% of customers feel that companies do so, leaving a large gap of dissatisfied customers. ^[13]
• According to a 2020 study, 78% of customers expect to have consistent interactions with a company, no matter what department they are talking to. ^[13]
• However, 59% of customers say that this expectation is not met. ^[13]
• Studies have shown that gaining loyal customers can increase profits by anywhere from 25% to 95%. ^[13]
• In a 2020 study using data from Bumped, Columbia Business School found that using customer retention strategies increased profits by an average of 40% across multiple industries. ^[13]
• 46% of sales teams report extensive use of CRM systems. ^[14]
• 22% of salespeople don’t actually know what a CRM is. ^[14]
• 40% of salespeople don’t use a CRM. ^[14]
• In 2018, 13% of companies say investing in a CRM is a top priority for sales this year. ^[14]
• 65% of companies start using a CRM system within the first five years of business. ^[14]
• In 2021, 87% of businesses access the CRM system through a cloud based solution using multiple devices, like laptops, desktops, smartphones, and tablets. ^[14]
• This number was 12% in 2008 as businesses earlier preferred on. ^[14]
• Effective sales teams are 81% more likely to be consistent CRM users. ^[14]
• 74% of CRM users said that their CRM gave them improved access to important customer data. ^[14]
• On average, improved data accessibility offered by a CRM can reduce the sales cycle by 8–14%. ^[14]
• CRM decision makers claim a productivity gain of 14.6% from mobile CRM capabilities and 11.8% from social CRM. ^[14]
• 24% more sales reps will achieve their annual sales quota thanks to mobile CRM access. ^[14]
• 47% of CRM users said that it’d had a significant impact on customer retention. ^[14]
• 47% of users said that their CRM had a strong impact on customer satisfaction. ^[14]
• 75% of companies say that closing more deals is a top priority this year. ^[14]
• 48% of companies say that improving the efficiency of sales funnels is a top sales priority. ^[14]
• 40% of companies say that getting a response from prospects is more difficult now than it was 3. ^[14]
• 31% of companies say that engaging in multiple company decisionmakers in the buying process is more difficult now than 3. ^[14]
• 30% of companies say that closing deals are more difficult now than 3. ^[14]
• 13% of companies say that the daily use of sales technologies is more difficult now than 3. ^[14]
• Over 70 percent of US families will go on a vacation next year. ^[17]
• 9 out of 10 times, they are more likely to look at a photo than read a piece of text. ^[17]
• Productivity increases by 14,6% when sales people have mobile access to their CRM. ^[7]
• 91% of companies with more than 11 employees use a CRM system, compared with 50% of companies employing fewer than 10 people. ^[7]
• 67% of CRM customers said that finding time to evaluate systems was a major problem. ^[7]
• 65% of an average sales rep’s time is spent doing things apart from selling. ^[7]
• 49% of CRM projects fail. ^[7]
• Less than 37% of sales reps actually use their company’s CRM system. ^[7]
• Between 25% and 60% of CRM projects fail to meet expectations, according to studies conducted over the past decade. ^[7]
• 43% of CRM customers use fewer than half the features they have on their CRM. ^[7]
• Only about 50% of the CRM features paid for by businesses, are actually used. ^[7]
• 72% of CRM customers indicated they would trade functionality for ease of use. ^[7]
• 51% of CRM customers cited data synchronization as a major issue. ^[7]
• CRM increases sales (by up to 29%), improves productivity(by up to 34%) and boost forecast accuracy (by 40%). ^[7]
• Per sales person, a CRM can increase revenue by 41%. ^[7]
• CRM are known to improve customer retention, by as much as 27%. ^[7]
• 42% of sales people now use mobile devices, however, 4 out of 5 are only using basic productivity apps such as email, and only 1 in 5 companies have tried to apply mobility to their business processes. ^[7]
• 65% of sales reps at companies that have adopted mobile CRM have achieved sales quotas, versus only 22% from companies that have not implemented a mobile strategy which is an increase in 59% in sales performance. ^[7]
• 82% of sales reps who use a mobile CRM solution claim that it had improved the quality of their data. ^[7]
• Organizations using mobile business apps achieve a 74% increase in customer satisfaction due to faster response to requests and inquiries. ^[7]
• Organizations using mobile business apps notice a 74% improvement of business process efficiency. ^[7]
• Organizations using mobile business apps achieve a 77% boost of productivity and efficiency of frontline employees. ^[7]
• 56.8% of employees use their personal technological devices at work. ^[7]
• 42% of service agents are unable to efficiently resolve customer issues due to disconnected systems, archaic user interfaces and multiple business applications. ^[7]

I know you want to use PR CRM Software, thus we made this list of best PR CRM Software. We also wrote about how to learn PR CRM Software and how to install PR CRM Software. Recently we wrote how to uninstall PR CRM Software for newbie users. Don’t forgot to check latest PR CRM statistics of 2024.

Reference

1. findstack – https://findstack.com/crm-statistics/.
2. nutshell – https://www.nutshell.com/blog/crm-stats.
3. superoffice – https://www.superoffice.com/blog/crm-software-statistics/.
4. agilecrm – https://www.agilecrm.com/blog/statistics-that-prove-the-need-for-a-crm/.
5. tech – https://tech.co/crm-software/crm-statistics.
6. truelist – https://truelist.co/blog/crm-statistics/.
7. martech – https://martech.zone/crm-statistics/.
8. nomalys – https://www.nomalys.com/en/28-surprising-crm-statistics-about-adoption-features-benefits-and-mobility/.
9. hubspot – https://www.hubspot.com/marketing-statistics.
10. meltwater – https://www.meltwater.com/en/blog/most-important-pr-statistics.
11. activecampaign – https://www.activecampaign.com/blog/30-crm-statistics-to-increase-your-sales.
12. statista – https://www.statista.com/statistics/605933/worldwide-customer-relationship-management-market-forecast/.
13. financesonline – https://financesonline.com/crm-software-statistics/.
14. fitsmallbusiness – https://fitsmallbusiness.com/crm-statistics/.
15. bigcontacts – https://www.bigcontacts.com/blog/crm-statistics/.
16. prowly – https://prowly.com/magazine/pr-statistics/.
17. hubspot – https://blog.hubspot.com/service/crisis-management-stats.
18. agilitypr – https://www.agilitypr.com/pr-news/public-relations/tips-for-incorporating-data-in-your-pr-strategy/.

How Useful is Pr Crm

One of the key benefits of PR CRM is its ability to centralize customer information and communications. By keeping track of all interactions with customers, businesses can ensure consistent messaging and avoid duplicating efforts. This centralized system also allows for easy access to customer data, enabling businesses to personalize their communication and tailor their offerings to better meet the needs of individual customers.

Furthermore, PR CRM can help businesses streamline their communication efforts. By automating certain tasks, such as sending out targeted marketing campaigns or responding to customer inquiries, businesses can improve efficiency and ensure timely and consistent communication with their customers. This not only helps to save time and resources but also enhances the overall customer experience.

In addition to improving customer communication, PR CRM can also provide valuable insights into customer behavior and preferences. By tracking customer interactions and analyzing data, businesses can identify trends, anticipate needs, and make more informed decisions about their products and services. This data-driven approach can help businesses target their marketing efforts more effectively and ultimately increase sales and revenue.

Moreover, PR CRM can help businesses build stronger relationships with their customers. By providing personalized communication and anticipating customer needs, businesses can demonstrate that they value their customers and are committed to meeting their needs. This can lead to increased customer loyalty and advocacy, as satisfied customers are more likely to recommend businesses to others and continue to patronize their products and services.

Overall, PR CRM is a valuable tool that can help businesses improve their customer relationships and drive business growth. By centralizing customer information, streamlining communication efforts, and providing valuable insights into customer behavior, PR CRM enables businesses to better understand and serve their customers. As customer satisfaction and loyalty are critical to the success of any business, investing in a robust PR CRM system can deliver long-term benefits and help businesses stay competitive in today’s fast-paced and ever-changing market.

In Conclusion

Be it PR CRM benefits statistics, PR CRM usage statistics, PR CRM productivity statistics, PR CRM adoption statistics, PR CRM roi statistics, PR CRM market statistics, statistics on use of PR CRM, PR CRM analytics statistics, statistics of companies that use PR CRM, statistics small businesses using PR CRM, top PR CRM systems usa statistics, PR CRM software market statistics, statistics dissatisfied with PR CRM, statistics of businesses using PR CRM, PR CRM key statistics, PR CRM systems statistics, nonprofit PR CRM statistics, PR CRM failure statistics, top PR CRM statistics, best PR CRM statistics, PR CRM statistics small business, PR CRM statistics 2024, PR CRM statistics 2021, PR CRM statistics 2024 you will find all from this page. 🙂

We tried our best to provide all the PR CRM statistics on this page. Please comment below and share your opinion if we missed any PR CRM statistics.