Push Notification Statistics 2024 - Everything You Need to Know

Are you looking to add Push Notification to your arsenal of tools? Maybe for your business or personal use only, whatever it is – it’s always a good idea to know more about the most important Push Notification statistics of 2024.

My team and I scanned the entire web and collected all the most useful Push Notification stats on this page. You don’t need to check any other resource on the web for any Push Notification statistics. All are here only 🙂

How much of an impact will Push Notification have on your day-to-day? or the day-to-day of your business? Should you invest in Push Notification? We will answer all your Push Notification related questions here.

Please read the page carefully and don’t miss any word. 🙂

On this page, you’ll learn about the following:

Best Push Notification Statistics

Best Push Notification Statistics

☰ Use “CTRL+F” to quickly find statistics. There are total 359 Push Notification Statistics on this page 🙂

Push Notification Benefits Statistics

Other benefits include, bump in CTR by 30% and an increase in website traffic by 25%. ^[0]

Push Notification Usage Statistics

Percentage usage 54,10% 37,7% 34,43% 19.67% 13,11% 11,48% Source. ^[1]

Push Notification Market Statistics

Only 8% of marketers use rich push notifications, according to Airship VWO Engage find that 38% of push notifications are rich format. ^[1]
Apparently, only 8% of marketers use rich push notifications, according to Airship. ^[1]
App marketers will find the 31% that do not like to receive them at all a distinctly tougher sell. ^[1]
This surely is not a liberty marketers can take; 21% of users abandon apps after one use as it is. ^[1]
Cart abandonment push notifications enjoy a click rate of 16%, while re engagement mobile marketing strategies that use push notifications see a CTR of 13%. ^[0]
While rich media in push notifications has been quite in demand with their opening rate of 56%, only 8% of marketers were utilizing it for their benefit. ^[0]
Their opening rate is50%higher than that of email marketing. ^[2]
The click rate is7 times higherthan that of email marketing 70%feel that push notifications are useful. ^[2]
80% of people online are on smartphones and open marketing messages through it. ^[3]
Other industries using push notifications for their marketing are Software and SaaS (7.62%), Digital marketing agencies (7.52%), Arts, sports, and entertainment (6.89%), Education and e learning (6.37%), and Healthcare and wellness (5.01%). ^[3]
The industries that use push notifications the least for their marketing are Directories and Aggregators (2.4%), Travel and Hospitality (2.61%), Careers and Training (2.71%), and Gaming (4.8%). ^[3]
However, only 8% of marketers make use of these.7. ^[3]
However, only 8% of marketers make use of these. ^[3]
That is 50% higher than email marketing, meaning that you can reach more guests more effectively with push notifications. ^[4]
80% of those online use a smartphone and will open marketing messages. ^[5]
35 euro profit that’s how much investing 1 euro in web push marketing can bring, creating an ROI of 3500%. ^[5]
80% the market reach of web push notifications. ^[5]
Only 10% of the best email marketers can achieve a newsletter sign up rate that matches the performance of web push. ^[5]
Here are our Automated messages generated 29.6% of all email marketing orders but accounted for only 2.2% of email sends. ^[6]
Email marketing open ratesOpen rates for promotional campaigns increased 45% YoY, finishing the year at 14.7%. ^[6]
Marketing automaton continued to perform at a high level, generating 29% of all email marketing orders on only 2.2% of the sends. ^[6]
For 2021 Automated emails drove 29% of all email marketing orders with less than 2% of email sends, providing companies a blueprint for increasing their ecommerce sales in 2021. ^[7]
See how Baking Steel optimized their email marketing program to drive 33% of email revenue from automated messages. ^[7]
With automated emails driving 29% of all email marketing sales (with less than 2% of email sends). ^[7]
During the Cyber Ten, automated marketing emails were responsible for 43% of all automated email conversions in November. ^[7]
Promotional email marketing campaigns saw a 108% increase in conversion rate from 2019. ^[7]

Push Notification Latest Statistics

Optin rates are much higher on Android devices (with medium – 81%) than iOS (with medium – 51%). ^[1]
overall push notification opt in rate at 60% 4.6% push reaction rate on Android devices; 3.4% on iOS find CTR of 4.6% on Android, and 3.4% on iOS. ^[1]
Highest push reaction rate of 8.4% occurs on Tuesday Emojis (20%), rich formats (25%), tailored send times (40%). ^[1]
CleverTap stats show basic personalization can improve open rates by 9%, as can emojis (4.94% CTR compared to 3.01%). ^[1]
Upland find app retention rate stand at 39% if push notifications are targeted, compared to 21% for broadcast messages. ^[1]
85% of push notifications were segmented in 2017; up from 65% in 2015. ^[1]
One weekly push notification per week can lead to 10% of users disabling notifications, and 6% to disable the apps 31% of users do not like to find push notifications helpful at all; only 18% always find them useful. ^[1]
According to the Airship’s 2021 Push Notification Benchmark report, opt in rates for app push notifications on Android ranges from 49% to 95%, with medium equal to 81% and on the iOS side it ranges from 29% to 73%, with medium equal to 51%. ^[1]
As of Q2 2021, Android devices accounted for 73% of new device sales, compared to iOS’s share of 27%. ^[1]
Although, today’s Android’s edge over iOS is smaller, in Q2, 2018 the split was 88% and 12% respectively. ^[1]
The benchmarks were broken down into high , medium and low percentiles. ^[1]
The 50th percentile number is the median for the vertical. ^[1]
The 10th percentile number means 10% of the apps had a lower value, while the 90th percentile number means 10% of apps had a higher value. ^[1]
Education and medical closely follow with opt in rate around 94%. ^[1]
The most striking difference between Android and its iOS counterpart lays with social, the low, medium and high are respectively 30%, 48% and 75% against Android’s 55%, 94% and 97%. ^[1]
Dedicated customer support company Helplama finds that one weekly push will cause 10% of users to disable app push notifications. ^[1]
Going with 3 6 push notifications will get you into bigger trouble, with 40% of app users say “no more push notifications” if they get that much of the messages. ^[1]
But then an interesting thing happens, sending more than 20 message will cause only 5% of app users to turn off push notifications on their smartphones. ^[1]
VWO Engage Across industries, unsubscribes remain below 1% up to the five pushes per day mark in this analysis. ^[1]
The sharpest increase lies between 1115 per day (a touch under 3%). ^[1]
VWO Engage The Airship report gives an overall average push notification reaction rate of 4.6% for Android and 3.4% for iOS. ^[1]
In the 2021 Airship report we see an overall medium open rate for iOS is 3.4% and 4.6% for Android. ^[1]
When we look at specific verticals on the Android side, education, food & drink and travel & transportation lead the pack, with the high value reaching 30%. ^[1]
For iOS education and medical & health & fitness verticals demonstrate the highest open rate, reaching 15% – 18%. ^[1]
Business & finance, for instance, sees Android opens hugely outstripping iOS, about 8% against roughly 2% on the iOS side. ^[1]
While on the other hand, in retail there’s only 0.5% difference. ^[1]
If you’re looking for engagement from push notifications, then it seems you’ll have most luck in Europe, which sees the highest push reaction rate on both Android (11.4%) and iOS (5.5%). ^[1]
Average 7% 6.9% 7.7% 8.5% 8% 7.7%. ^[1]
iOS 4.2% 4.4% 4.9% 5.5% 5.1% 4.7%. ^[1]
Android 10.8% 9.3% 10.4% 11.4% 10.9% 10.6%. ^[1]
In western Europe, German Android users are most likely to react to push notifications at 12.2%, while the highest push reaction rate on iOS devices can be found in Italy, at 6.3%. ^[1]
Average 9.2% 8.9% 8.8% 8.7% 8.6% 8.6% 8.5% 8.4% 8.1% 8%. ^[1]
iOS 12.2% 11.9% 11.3% 11.8% 11.9% 11.6% 11% 11.5% 11.1% 10.6%. ^[1]
Android 6.1% 5.8% 6.3% 5.5% 5.3% 5.5% 6$ 5.3% 5.1% 5.4%. ^[1]
The highest push notification reaction rates globally occur on Tuesday, at 8.4%, followed by Sunday at 8.1%. ^[1]
These two alone account for 40% of businesses sending push notifications. ^[1]
Percentage of users 83,33% 50.0% 33.33% 25.0% 16.67% 16.6% Source. ^[1]
Only 20% of push notifications are segmented, for instance. ^[1]
While the figure of 38% for rich notifications is higher than the above, it still means that nearly two thirds of push notifications do not utilise rich features. ^[1]
Only 18% of users find all updates useful. ^[1]
Positively, though, a further 50% like to receive them, but only if they are by choice. ^[1]
Emojis increase reaction rates by 20%, rich formats by 25%, and tailoring send times for each user by 40%. ^[1]
CleverTap state that even basic personalisation increases open rates by 9%. ^[1]
It also finds that emojis can increase CTR – 4.94% with emojis compared to 3.01% without. ^[1]
It’s worth exercising an element of caution also; sending messages based on ‘real world’ behaviour may make 37% of people use the app more, but it will also make 25% of people use it less. ^[1]
The app always applies my stated preferences into content displayed or push messages sent to me 49.20% 15.3% 35.5%. ^[1]
The app knows my location and factors that into content displayed or push messages sent to me 42% 24.90% 33.1%. ^[1]
The app factors my actions in the “real world” and reactors that into content displayed or push messages sent toe me 37.2% 25.4% 37.4%. ^[1]
The app tracks my in app behavior and factors that into the content displayed or in push messages sent to me 32.5% 29.2% 38.3%. ^[1]
The app addresses me by name 26.8% 15.1% 58.1% Source. ^[1]
Localytics Urban Airship push notification statistics find that using rich push notifications can result in increases in open rates of up to 56%. ^[1]
They cite the example of USA Today – which saw an increase of app opens attributable to push notifications of 18% though the use of rich formats in 95% of push notifications. ^[1]
Brazilian ecommerce retailer Dinda managed to drive a 25% increase in its direct open rate though a combination of rich notifications, segmentation, and A/B testing. ^[1]
VWO Engage peg the rich push notification CTR at 9.2% – compared to 6.9% for simple push notifications. ^[1]
Interstitial notifications enjoy a reaction rate of 35%, compared to 18.3% for an alert box and 12.5% for a banner. ^[1]
As of 2017, the percentage of push notifications that had been segmented had climbed to 85%, as compared to 65% in 2015. ^[1]
Those looking to attract clicks in the health & fitness and travel & hospitality industries should aim for 90 characters, according to this research. ^[1]
6% of users will abandon an app after receiving just one push notification per week – a figure that remained unchanged between 2015 and 2017. ^[1]
Send 10, and you’ll lose 59.5% solely on the basis of too many push notifications. ^[1]
Most users who have enabled app push notifications will be around for at least nine sessions, with 46% remaining beyond the unofficial retention point of 11 sessions. ^[1]
On the other hand, 39% of audience members will stick around for over eleven sessions with targeted notifications. ^[1]
It should be noted, however, that we shouldn’t overstate the significance of these numbers; broadcast messagesending apps retain 21% to the 11+ mark, while targeted message sending ones lose 20% after one session. ^[1]
The subscription rate of push notifications ranges from 0.5% to 15%, depending on the device and industry. ^[0]
Whileyoucanrunpushcampaignsonmobileanddesktopdevices,theformerseesahigherpercentageofsubscriptions,whilethelatterregisterssubscriptionsat30%. ^[0]
Tablet users constitute the remaining 10%. ^[0]
For mobile push notifications, Android devices outperform iOS ones in terms of click rate and subscription rate (91.1% for Android vs. 43.9% for iOS). ^[0]
Single optin has increased sign up rates by almost 600%. ^[0]
On average, the click rate of web push notifications stands at 12%, which can be improved to 15% through push notification automation. ^[0]
Sending push notifications with rich media improves this number to 18%. ^[0]
Running highly targeted push notification campaigns sees a click rate as high as 30%!. ^[0]
Recently viewed push notification campaigns also fetch a CTR of 13%. ^[0]
It is closely followed by media, blog posts, and publishing (18.79%). ^[0]
Push notifications can deliver an ROI as high as 3500%!. ^[0]
The highest push notification delivery rate stood at over 80%, which was for users that had been active in the last 24 hours. ^[0]
When compared, push notification campaigns observe opening rates increase by 50%, click rate by 7 times, and retention rates by 93%. ^[0]
70% of app users find push notifications to be extremely useful, and for this reason, 53% of these users are willing to share details, such as their location. ^[0]
Promotions (34%). ^[0]
App users who subscribe to push notifications result in the doubling of retention rates, with app engagement rate touching 88%. ^[0]
Push notification opening rate can be improved by using emojis (20%), industry specific send times (40%), rich formats (25%). ^[0]
The opening rate for retail (2.97%), utilities (2.72%), and BFSI (2.55%) were the highest, while food (1.36%), media (1.31%), and deals (1.22%). ^[0]
The corresponding delivery rates of the push notifications was 60%, while night or early morning saw a delivery rate of 35%. ^[0]
In 2020, about of push notification subscribers were mobile app users, while the remaining 20% were desktop users. ^[0]
Interestingly, only 23% of push notifications were sent on the weekend, while the remaining 77% were sent during the week. ^[0]
PushreactionrateswerehighestonTuesdays,withtravel(11.3%),finance(9.8%),andeCommerce(7.9%). ^[0]
As a leading push notification sender, the eCommerce industry primarily uses the push notification communication channel for announcing offers and discounts (83.33%). ^[0]
App users show retention rates as high as 190% when they receive one or more push notifications within the first 90 days of using the app. ^[0]
In fact, simple personalization has less than a 1% impact on the engagement rates. ^[0]
About 30% of app users delete an app if they receive excessive advertisements and notifications. ^[0]
The optin rate ranged from 0.5% to 10.5%, depending on the industry, with financial services delivering higher opt. ^[0]
Even in 2020, Google Chrome was the leading browser with a push notification subscriber share of 93%. ^[0]
Push notification campaigns that included CTA buttons delivered 40 to 60% better results. ^[0]
It also boosts the retention rate by 39%. ^[0]
The average opt in rate across Android and iOS devices ranged at 67.5%. ^[0]
Android users (at 60%) showed more willingness to receive push notifications when compared to their iOS counterparts (at 45%). ^[0]
The engagement rate also varied depending on the device, with Android enjoying a CTR of 4.06% against the 1.7% of iOS devices. ^[0]
The use of A/B testing improved the click through rate by 10%. ^[0]
The benchmark opening rates were 5.46% for business and finance, 5.04% for entertainment, and 4.59% for deals and coupons. ^[0]
Basic personalization increased the opening rate by 9.06%, while greater personalization delivers even better results. ^[0]
61% of app users were open to push messages if they were related to their preferences. ^[0]
Push disablement was seen more prominently (at 57%). ^[0]
In contrast, younger app users were more open to push notifications with lower push disablement rates at 31%. ^[0]
92% of app users will not discontinue the use of the app, while 87% will not disable push notifications if they receive a single push notification per week. ^[0]
Push notification reaction rates averaged at , with Android device users offering higher reaction rates (10.7%). ^[0]
About 18% of app users considered push notifications to be useful. ^[0]
However, there existed a positive sentiment towards the channel as 50% of users were willing to receive them as long as they did by choice. ^[0]
Sending a combination of dynamic and segmented push notifications improved engagement rates by 6.49%. ^[0]
Similarly, the corresponding opening rate was at 8.8%. ^[0]
Geotargeting improved the opening rate and conversion rate from 4.2% and 1.5% to 7.9% and 3.8%, respectively. ^[0]
This effectively translates to the fact that about 94% of subscribers do not mind receiving at least one push notification per week. ^[0]
Did you know that sending mobile app push notifications can boost app engagement upto 88% whereas 65% of users return to an app within 30 days when push is enabled. ^[8]
Medical, Health & Fitness11.9%14.2% Retail & Commerce9.2%8.3%. ^[8]
Social Media & Messaging17.9%12.5% Travel & Transportation27.1%10.4%. ^[8]
Push notifications have an opening rate of90%. ^[2]
55% to60%of app users agree to receive push notifications. ^[2]
53% share their location 52%look for relevant information and offers in the push notifications they receive 40%interact. ^[2]
Mobile app audiences grew 31% yearover year in 2020 and 10 of 12 the verticals we looked at in our analysis. ^[9]
Yet the hard truth remains the vast majority of your users (around 90%). ^[9]
If you’re not sending push notifications to your opted in users you could be wasting 95% of your acquisition spend. ^[9]
Yet in a benchmark study of more than 200 apps , we found that 30% of Android users and 15% of iOS users didn’t receive any push notifications in the 90 days after their first open. ^[9]
Of those users, only 5% continued to use the app in the 90 days after the first open. ^[9]
Try rich push notifications your direct open rates could increase by up to 56%!. ^[9]
Airship data reveals that rich notifications with images have a 56% higher direct open rate. ^[9]
If you’re not delivering a personalized experience, 52% of consumers would consider switching brands. ^[9]
In fact, 77% have chosen, recommended or paid more for a brand that provides a personalized service or experience. ^[9]
Push notifications can be received by 85% of all internet users. ^[10]
Common effectiveness characteristics CTR – up to 30% ROI – up to 2200%. ^[10]
Website traffic increase – up to 25%. ^[10]
In 2020 push notification subscribers consist of roughly 80% of mobile users and about 20% of desktop users. ^[10]
93% Chrome 3% Opera 1% Firefox 2% Yandex 1 % Safari. ^[10]
0.5 5% Media 0.5 – 6% Financial services 0.5 – 10.5 %. ^[10]
During the first months, the growth is up to 300% more than the previous month. ^[10]
at night and early morning – about 35% evening and afternoon – about 60%. ^[10]
Rates for media and ecommerce websites Desktop – 2030% Mobile – 50. ^[10]
3545% for PC 30. ^[10]
The average CTR is about 15%. ^[10]
However, for campaigns with intriguing content, or for transactional or targeted notifications with small user groups, CTR can go as high as 30%. ^[10]
The latter has an advantage of 2. ^[10]
Campaigns with CTA get 40. ^[10]
Web push notifications can reach over 80% of all internet users. ^[10]
Chrome is the most popular browser – with over 90% of all push subscribers. ^[10]
The subscription rate is 0.5 15%, depending on the type of business. ^[10]
About 80% of all subscribers are smartphone users. ^[10]
The delivery rate is higher in the afternoon (about 60%). ^[10]
It is about 5060% for smartphones and 20 30% for desktop devices. ^[10]
The number of closed notifications is 3545% of all notifications received on the desktop, and 30 35% for mobile devices. ^[10]
It is higher for targeted and transactional campaigns it can be as high as 30%. ^[10]
The CTR is higher for rich web push with big images than for standard notifications, by 2. ^[10]
CTA buttons improve campaign results (over 40%). ^[10]
ROI is up to 2200%, increase in daily website traffic is up to 25%. ^[10]
Our analysis showed that push notifications targeted to specific user segments earned a 21 percent higher click through rate than messages sent without the use of segmentation criteria. ^[11]
Push notifications sent by apps that use Data Tags have a 58 percent higher click. ^[11]
According to our data, inapp messages earned 25 to 30 times higher click through rates than push notifications. ^[11]
According to an August 2018 report that analyzes mobile unlocking behaviors among smartphone users in the United States, 37 percent of unlock sessions that had a push notification originated from a utilities app. ^[12]
Systems apps ranked second at 24 percent, while push notifications from messaging apps accounted for 10 percent of unlock sessions. ^[12]
Available to download in PNG, PDF, XLS format 33% off until Jun 30th. ^[12]
The answer makes more sense when you check out these statistics The average open rate for emails is less than 2%. ^[13]
Push notifications have an open rate of 20% on average. ^[13]
Emails have a click rate of 1 2% on average as opposed to an average click rate of 28% for push notifications. ^[13]
The average opt in rate for web push notifications is above 6%. ^[13]
etc.).Click Through RateNumber of messages clicked divided by Delivered * 100%.Influenced OpensNumber of notifications confirmed received that were not clicked, but the app/site was visited shortly after. ^[14]
So, push notifications can reach 80% of internet users. ^[3]
High delivery rate The average deliverability of web pushes is 80%. ^[3]
It is some 20 to 30% for desktop devices and 50 to 60% for smartphones. ^[3]
It can bring you an ROI of up to 2200% and increase your daily traffic by up to 25%. ^[3]
And it takes only 1 hour to reach nearly 50% of all clicks in an average campaign. ^[3]
The average subscription rate is 0.5 to 15% depending upon the industry. ^[3]
Devices used Subscriptions to web push occur mostly (60%). ^[3]
The remaining 40% is shared among desktops and tablets, as 30 and 10% respectively. ^[3]
It accounts for a big 90% of push subscribers. ^[3]
Increased signups with single optin Single optin, also known as oneclick signups, has been seen to increase the sign. ^[3]
The overall CTR for web push campaigns is 12%. ^[3]
By employing automation, it can be increased up to 15%. ^[3]
And by using rich media, it can be increased by another 3%. ^[3]
Highly targeted and transactional campaigns can have a CTR of up to 30%. ^[3]
Abandoned cart pushes When push notifications are sent to notify customers of their abandoned carts, it brought an average CTR of 16% 8. ^[3]
Re engagement rate When push notifications were sent to subscribers who were absent for a long site from the site, it brought a CTR of 13%. ^[3]
Facebook increased its number of returning customers by 20% after implementing a web push. ^[3]
When ecommerce sites send automated push campaigned focusing on recently viewed items, it brought a CTR of 13%. ^[3]
CTA buttons Using the right CTA buttons can improve campaign outcomes by more than 40%. ^[3]
The highest reaction rates are witnessed by travel (11.3%), finance (9.8%), and eCommerce (7.9%). ^[3]
Reaction rates by continents The reaction rate to push notifications is highest in Europe (8.5%). ^[3]
This is followed by Asia , Africa (7.7%), Oceania (7.7%), North America (7.5%), and South America (6.9%). ^[3]
Business and finance (5.46%), entertainment and events (5.09%), and coupons and deals (4.59%). ^[3]
The poorest performers are food and delivery (1%) and retail (0.89%). ^[3]
The industry that uses web push notifications to the largest extent (22.03%). ^[3]
85% of online stores and other e commerce operations use pushes in their business. ^[3]
Second highest user The second highest ranked (18.79%). ^[3]
The third rank holder (8.35%). ^[3]
The open/view rate for a newsletter is 15 to 30%, whereas for a push notification it is 45 to 90%. ^[3]
The ROI for a newsletter is 122%, whereas, for push notification, it is 3500%. ^[3]
Features like smart campaigns, multi website, welcome drips and expiry scheduling are used in 11.48%, 13.11%, 34.43%, and 54.10% push notifications.4. ^[3]
Though 50% of users like to receive push notifications, only 18% of them find all of them useful. ^[3]
Tailoring the send time of your push notifications to suit each of your recipients’ convenience will increase the reaction rates by 40%. ^[3]
The inclusion of these can increase CTR by 4.94%. ^[3]
A/B tested push notifications bring a 10% higher CTR than those sent without carrying it out. ^[3]
Features like smart campaigns, multi website, welcome drips and expiry scheduling are used in 11.48%, 13.11%, 34.43%, and 54.10% push notifications. ^[3]
Like it or not, around 70% of app users will churn within 30 days of downloading your app. ^[15]
And yet in our recent study of more than 200 apps, 30% of Android users didn’t receive any push notifications in the 90 days after their first open, and 15% of iOS users didn’t receive any notifications. ^[15]
Of those users, 5% continued to use the app in the 90 days after first app open. ^[15]
Our data study showed that push notifications with pictures can increase direct open rates by up to 56%. ^[15]
Push notifications have an open rate of 90%. ^[4]
Push notifications boost app engagement by 88%. ^[4]
65% of users return to an app within 30 days when push notifications are enabled. ^[4]
Sending push notifications can increase app retention by 300. ^[4]
You can increase app retention by 71% over two months simply by sending just one on boarding related push notification to newly acquired users during the first week after they have installed your app. ^[4]
Only 8% of people ignore push notifications. ^[4]
That means that 92% of users engage with them in some way. ^[4]
For example, you can send a notification to app users to tell them that they qualify for a 20% discount on weekdays if they join your loyalty programme. ^[4]
From 5% to 25% the sign up rate among site visitors for web push notifications. ^[5]
60% of web push subscribers sign up from the browser in their phones. ^[5]
Only 30% of subscribers sign up from a desktop and 10% with a tablet. ^[5]
600% the growth in signups for web push after implementing single opt. ^[5]
0.1% of web push subscribers resign after receiving a notification. ^[5]
12% overall CTR for sent web push campaigns. ^[5]
Up to 15% increase in CTR using automated web push campaigns. ^[5]
3% higher CTR with rich push notifications. ^[5]
An average of 16% CTR for campaigns aimed at abandoned carts. ^[5]
13% CTR of web push notifications sent to subscribers after a long absence from your site. ^[5]
13% CTR for web push automation campaigns that focus on recently. ^[5]
An average of 80% deliverability of web push notifications. ^[5]
1 hour the time from sending required to reach about 50% of all clicks in an average web push campaign. ^[5]
20% increase in the number of returning Facebook users after implementing web push notifications. ^[5]
85% of online stores and a wide range of other e commerce operations use web push notifications in their business. ^[5]
9% of publishers increase traffic with the use of web push. ^[5]
4% of the travel industry uses web push as a tool to drive online sales. ^[5]
40%of web push notification senders belong to either the e commerce or media, publishing & blogging sectors. ^[16]
31%of users do not like to find push notifications helpful at all; only18%always. ^[16]
According to Accenage’s 2018 Push Notifications Benchmark, opt in rates for push notifications are much higher on Android devices (91.1%) than iOS devices (43.9%). ^[16]
One weekly push notification can lead to 10% of users disabling notifications, and 6% disabling the apps. ^[16]
If the users are happy with it, loyalty and retention can increase by 125% for opted. ^[16]
Hence, when paired withemojis, whichincrease push notification open rates by 85%, it gives a perfect combination for success. ^[16]
According to CleverTap, the health and fitness and travel industries should aim for 90 or so words. ^[16]
iOS 15 impacted open rates as expected, causing them to increase 59% compared to the nine months before the update was released. ^[6]
The conversion rate for promotional email campaigns was 0.10%, a 14% YoY increase. ^[6]
34% of consumers who click on an automated email go on to purchase compared to 7% of campaign email clickers. ^[6]
Conversion rates for order confirmation and shipping confirmation messages increased 24% and 53% yearover. ^[6]
Promotional campaign sends increased 75% yearover year while automated sends increased 258%. ^[6]
Conversion rates for promotional SMS campaigns were 0.25% (down 9.65% YoY) and 0.62% for automated SMS (an increase of 20.15% YoY). ^[6]
SMS drove 106% more orders in 2021 than in 2020. ^[6]
Merchants sent 396% more promotional messages and nearly 699% more automated messages than in 2020. ^[6]
Push messages generated 171% more orders compared to last year. ^[6]
28% of consumers who click on a push notification message go on to purchase. ^[6]
Campaign open rates are 27.6%, click rates 0.53%, and conversion rates 0.2%, while automated open rates are 64.2%, click rates 2.26%, and conversion rates 1.34%. ^[6]
ratesThe click rate for promotional campaigns ended 2021 at 1.37%, a YoY increase of 2.8%. ^[6]
Automated messages ended at 5.48%, a decrease of 15.7% yearover. ^[6]
Digging a bit deeper, we see just how impactful automated messages are at driving consumer action.34% of email subscribers who click on an automated email go on to make a purchase compared to 7% of campaign email clickers. ^[6]
Automated messages finished at 33.8%, a 3.8% YoY increase. ^[6]
A 45% increase in open rates for promotional campaigns—what happened?The answer, iOS 15. ^[6]
After a 376% increase in promotional sends in 2020, ecommerce brands managed to send 75% more SMS in 2021.Not only did promotional SMS campaign sends increase, but so did automated SMS messages. ^[6]
Omnisend merchants utilized Omnisend’s multichannel workflows and sent 258% more automated SMS than in 2020.SMS conversion rates Promotional SMS messages saw a slight decrease in conversion rate, dropping from 0.28% in 2020 to 0.25% in 2021. ^[6]
Automated SMS, on the other hand, not only increased in sends but saw conversion rates jump to 0.62%, a 20% YoY increase. ^[6]
Click rates for promotional SMS increased from 10.6% in 2020 to 11.5% in 2021, while automated SMS increased slightly from 11.8% to 12%. ^[6]
Overall, this increase in performance resulted in a 106% increase in orders compared to 2020.Key takeaways Like email, automated messages outperform their promotional campaign counterparts. ^[6]
Push notification benchmarks for 2021After a breakout year in 2020, web push messages continued their torrent ascension by sending nearly 396% more promotional campaign messages and 699% more automated messages than in 2020. ^[6]
These efforts resulted in a 171% increase in orders for Omnisend merchants in 2021.Web push open rates Open rates for promotional push campaigns ended the year at a healthy 27.6%, even though it marks a 48% YoY decrease. ^[6]
And even with nearly two million sends, automated push messages still finished with a 64.2% open rate, a slight 5% decrease. ^[6]
Web push conversion rates Promotional push campaigns ended 2021 at 0.2%, a yearover year decrease of 52%. ^[6]
While this may seem like a large drop, 38% of people who clicked on a message went on to make a purchase. ^[6]
These represent a YoY decrease of 6% and 40%, respectively. ^[6]
through.ncreased 139% this year, while automated push orders skyrocketed 504%.Key takeaways With a nearly 400% YoY increase in messages sent, ecommerce brands looking to stand out should implement a push message strategy in 2024. ^[6]
Automated SMS and push message sends increased more than 100% YoY. Introduce workflow splits and incorporate SMS and web push notifications into their automated email workflows. ^[6]
The click rate for promotional campaigns ended 2021 at 1.37%, a YoY increase of 2.8%. ^[6]
Even with the YoY dip, automated messages generate 300% more clicks than promotional campaigns—meaning relevant emails matter to shoppers. ^[6]
34% of email subscribers who click on an automated email go on to make a purchase compared to 7% of campaign email clickers. ^[6]
Open rates for promotional campaigns increased 45% YoY, finishing the year at 14.7%. ^[6]
A 45% increase in open rates for promotional campaigns. ^[6]
After a 376% increase in promotional sends in 2020, ecommerce brands managed to send 75% more SMS in 2021. ^[6]
Omnisend merchants utilized Omnisend’s multichannel workflows and sent 258% more automated SMS than in 2020. ^[6]
Promotional SMS messages saw a slight decrease in conversion rate, dropping from 0.28% in 2020 to 0.25% in 2021. ^[6]
Overall, this increase in performance resulted in a 106% increase in orders compared to 2020. ^[6]
After a breakout year in 2020, web push messages continued their torrent ascension by sending nearly 396% more promotional campaign messages and 699% more automated messages than in 2020. ^[6]
These efforts resulted in a 171% increase in orders for Omnisend merchants in 2021. ^[6]
Web push open rates Open rates for promotional push campaigns ended the year at a healthy 27.6%, even though it marks a 48% YoY decrease. ^[6]
The conversion rate for automated push messages ended the year at a strong 1.34%, even though this represents a 24% decrease from 2020. ^[6]
Promotional push campaigns ended 2021 with a 0.53% click rate, while automated messages finished at 2.3%. ^[6]
ncreased 139% this year, while automated push orders skyrocketed 504%.Key takeaways With a nearly 400% YoY increase in messages sent, ecommerce brands looking to stand out should implement a push message strategy in 2024. ^[6]
Key takeaways With a nearly 400% YoY increase in messages sent, ecommerce brands looking to stand out should implement a push message strategy in 2024. ^[6]
Considering nearly 30% of all clickers go on to make a purchase, brands should look to optimize these messages for clicks and include push messages in their omnichannel workflows—especially high intent automation such as cart abandonment. ^[6]
SMS sends were up nearly 400% while conversion rates increased over 100% yearover. ^[7]
Web push notifications are starting to find themselves a place in the customer journey and ended the year with a 28% conversion rate. ^[7]
Conversion rates for promotional email campaigns finished the year at a solid 6.49%, a 111% yearover. ^[7]
If you consider that the average conversion rate through the first five months of 2020 was 3.8%, it becomes evident just how much email became a primary channel as at. ^[7]
Automated message conversion rates also had a breakout year in 2020, ending with an incredible 29.8%, a yearover year lift of 95%. ^[7]
Compared to other messages, this represents an increase of 359% over 2020 promotional campaigns. ^[7]
The three highestconverting automated messages of 2020 were welcome (51.9%), cart abandonment (33.9%). ^[7]
Interesting fact The largest improvement in conversion rates from Q1 to the end of the year belongs to cart abandonment messages, whose 2020 conversion rate is 21 percentage points greater than in the first quarter. ^[7]
Welcome and product abandonment rounded out the top three, marking a 17 and 11 percentage point improvement, respectively. ^[7]
In 2020, automated messages generated 29.4% of all email orders while accounting for only 1.8% of email sends. ^[7]
Comparatively, in 2019, automated emails generated 17% of email orders and accounted for 1.1% of email sends. ^[7]
62.96% See how one company’s welcome message generates an RPE of $6.58 and makes up 28% of their automated email revenue. ^[7]
Click rates for promotional campaigns ended the year at 13.2%, a YoY decline of 14%. ^[7]
On the other hand, automated emails finished the year with a 19.9% click rate, a slight 0.79% YoY improvement and a 51.6% lift over promotional messages. ^[7]
1.61% Email Marketing Open Rates Note Open rates of scheduled promotional campaigns are one of the most challenging email metrics to benchmark. ^[7]
Promotional campaigns ended the year with a 10.14% open rate, a 22% lift yearover. ^[7]
However, the real winner for most opened emails is automated messages, which averaged a 32.6% open rate, a 31% YoY lift, and a 220% lift over promotional campaigns. ^[7]
When it comes to the most opened automated message, product abandonment, sporting an open rate of 37.8%, takes the crown. ^[7]
Rounding out the top three mostread messages were post purchase and browse abandonment, both at 34% proving that consumers welcome relevant messages. ^[7]
Even though automated message email volume was less than 2% of sends for the entire year, they generated nearly 30% of the email orders. ^[7]
In 2020, these two messages combined saw a 55.9% open rate, 27.3% click rate, and a 9.5% conversion rate. ^[7]
The open and click rates mark a slight improvement from 2019, while the conversion rate of these messages jumped 346% yearover. ^[7]
Cart abandonment messages converted at 34% in 2020. ^[7]
In fact, on Black Friday 2020, SMS drove 2.5% of orders across all channels. ^[7]
This past year, there were 378% more SMS messages sent than during 2019. ^[7]
In 2019, Q4 accounted for 63% of yearly SMS sends. ^[7]
That number increased to 68% in 2020, even though 27 million more SMS were sent in 2020. ^[7]
Click rates ended 2020 at 10.6%, a YoY lift of 5.5%, while the conversion rate totaled 2.65%, a 102% YoY increase even with the massive increase in sends. ^[7]
November saw the highest monthly conversion rate for SMS in 2020, clocking in at 3.2%, while December came in a close second at 2.9%. ^[7]
Last year, the two highest converting months for SMS were May (1.9%) and August (1.65%). ^[7]
December (1.43%) and November (1.34%). ^[7]
Q1 0.49% 1.64% Q2 1.57% 2.13% Q3 1.19% 2.35% Q4 1.36% 2.89%. ^[7]
For 2020 as a whole, there was an impressive 1098% increase in web push messages sent. ^[7]
Push messages ended the year with a 52.8% view rate, 2.8% click rate, and an impressive 28.1% conversion rate. ^[7]
While the conversion rate ended the year with a YoY growth of 478%, it’s even more impressive if you factor in the whole story. ^[7]
In 2019, the conversion rate peaked at 5.8%. ^[7]
This was in the ballpark of the 4.2% seen in Q1 2020. ^[7]
In Q2 2020, the conversion rate of push messages jumped to 16.5% and nearly doubled to 30% in Q3 before ending Q4 at 31.7%. ^[7]
Q1 0.69% 4.17% Q2 5.80% 16.48% Q3 5.39% 30.30% Q4 4.76% 31.71%. ^[7]
The 2020 online holiday shopping season was predicted to be the biggest ever due to COVID and it was. ^[7]
A couple of takeaways from that report include The promotional email conversion rate in November was nearly 9%, reaching above 12% on some of the most important days of the year. ^[7]
Black Friday accounted for 19% of all November SMS orders, and the Cyber Ten accounted for 72% of all November SMS orders. ^[7]
There were 11.5% fewer scheduled emails sent in December 2020 than in November. ^[7]
Yearover year, open rates for promotional campaigns in November increased 17%. ^[7]
In December, it jumped to 33%. ^[7]
While conversion rates for all automated messages remained strong throughout December, welcome emails were the only automated emails to have a higher conversion rate (61.3%) than in November (57.8%). ^[7]
Promotional email conversion rates were greater than 10% during the Cyber Ten and nearly 12% during the Cyber Five. ^[7]
Overall, automated messages accounted for 29% of email orders while making up less than 2% of total email sends. ^[7]
It’s no wonder SMS had its coming out party, sending 378% more messages than in 2019. ^[7]
Conversion rates increased over 100% from 2019, and 19% of all November SMS orders came on Black Friday. ^[7]
SMS accounted for 2.5% of all orders placed on Black Friday. ^[7]
How would you like to add 2.5% to your Black Friday sales?. ^[7]
Web push notifications are starting to find themselves a place in the modern day customer journey and ended the year with a 28% conversion rate. ^[7]

I know you want to use Push Notification Software, thus we made this list of best Push Notification Software. We also wrote about how to learn Push Notification Software and how to install Push Notification Software. Recently we wrote how to uninstall Push Notification Software for newbie users. Don’t forgot to check latest Push Notification statistics of 2024.

Reference

moengage – https://www.moengage.com/learn/push-notification-statistics/.
businessofapps – https://www.businessofapps.com/marketplace/push-notifications/research/push-notifications-statistics/.
e-goi – https://blog.e-goi.com/infographic-push-notification/.
notifyvisitors – https://www.notifyvisitors.com/blog/web-push-notifications-stats/.
criton – https://www.criton.com/news-hub/push-notifications-in-app-messages-statistics-benefits-and-how-to-use-them/.
pushpushgo – https://pushpushgo.com/en/blog/31-stats-about-web-push/.
omnisend – https://www.omnisend.com/blog/email-sms-push-marketing-statistics-ecommerce/.
omnisend – https://www.omnisend.com/resources/reports/ecommerce-statistics-report-2021/.
invespcro – https://www.invespcro.com/blog/push-notifications/.
airship – https://www.airship.com/blog/7-mobile-engagement-statistics-that-show-how-push-notifications-boost-roi/.
gravitec – https://gravitec.net/blog/15-must-know-web-push-notification-statistics/.
onesignal – https://onesignal.com/blog/insights-from-118-billion-push-notifications-sent-through-onesignal/.
statista – https://www.statista.com/statistics/1050365/distribution-of-push-notifications-us-smartphone-users/.
pushengage – https://www.pushengage.com/email-vs-push-notifications-statistics/.
onesignal – https://documentation.onesignal.com/docs/notification-delivery.
medium – https://airship.medium.com/7-mobile-engagement-statistics-that-show-push-notification-roi-f664409943a2.
shoutem – https://shoutem.com/blog/push-notifications/.

How Useful is Push Notification

On the one hand, push notifications serve as a convenient way to stay informed about the latest happenings. Whether it’s a breaking news alert, a weather update, or a notification from a favorite app, these notifications can help keep us in the loop even when we’re on the go. In a fast-paced world where information is constantly changing, push notifications can be a helpful tool for staying up to date.

Additionally, push notifications can be useful for businesses and organizations looking to connect with their audience. Whether it’s promoting a sale, alerting customers to a new product release, or simply reminding them of an upcoming event, push notifications can help companies engage with their customers in a timely and effective manner. By reaching customers directly on their devices, businesses can increase brand visibility and drive engagement.

However, push notifications are not without their drawbacks. For some, the constant stream of notifications can be overwhelming and distracting. In a world filled with constant interruptions, push notifications can add to our already overflowing inbox of emails, text messages, and social media notifications. This incessant barrage of alerts can hinder productivity and focus, making it difficult to stay on task and prioritize information.

Furthermore, not all push notifications are relevant or timely. Users may receive notifications that are not of interest to them or are outdated by the time they reach their devices. In these cases, push notifications may be seen as spammy or intrusive, causing users to disable or ignore them altogether. This can be detrimental to businesses and organizations relying on push notifications to reach their audience.

Despite these drawbacks, push notifications can still be a valuable tool when used thoughtfully and strategically. By providing users with relevant and timely information, businesses can effectively engage with their audience and drive action. Moreover, individuals can benefit from push notifications by staying informed and connected in a fast-paced world.

In conclusion, the usefulness of push notifications ultimately depends on how they are utilized. When used sparingly and with consideration for the user experience, push notifications can be a powerful tool for communication and engagement. However, when overused or mismanaged, push notifications can become a nuisance, detracting from their intended purpose. As with any technology, it is important to strike a balance and employ best practices to maximize the benefits of push notifications while minimizing their drawbacks.

In Conclusion

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We tried our best to provide all the Push Notification statistics on this page. Please comment below and share your opinion if we missed any Push Notification statistics.

Push Notification Statistics 2024 – Everything You Need to Know