Sales Platforms Statistics 2024 - Everything You Need to Know

Are you looking to add Sales Platforms to your arsenal of tools? Maybe for your business or personal use only, whatever it is – it’s always a good idea to know more about the most important Sales Platforms statistics of 2024.

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On this page, you’ll learn about the following:

Best Sales Platforms Statistics

Best Sales Platforms Statistics

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Sales Platforms Benefits Statistics

One of the major benefits of personalization is that it can help increase a businesses’ profits by 15%. ^[0]

Sales Platforms Usage Statistics

In the US adblocking usage is 37% on laptops and 15% on mobile, as consumers are tired of being hammered with pop. ^[1]

Sales Platforms Market Statistics

Only 17% of marketers use landing page A/B tests to improve conversion rates. ^[2]
64% of SEO marketers call mobile optimization an effective investment. ^[2]
Despite gloom and doom, Facebook remainsthe most used platform by marketersworldwide (93%). ^[3]
Based on projections,over 50% of marketersgot on board with LinkedIn in 2021 16.2% of LinkedIn usersuse. ^[3]
“#DigitalMarketing” (47%) is the most popular marketing hashtag among #ContentMarketing Tweets, followed by “#SEO” (40%) and “#marketing” (37%). ^[3]
In Q1 2021, marketersspent 60% moreon Facebook and Instagram ads versus Q1 2020. ^[3]
Retargeting ads are the most used among marketers, with77% of B2B and B2C. ^[3]
In a 2021 HubSpot Blog poll of 1,000+ global marketing professionals, 79% of marketers report buying paid advertising on social media. ^[4]
According the same poll, 85% of marketers rank shortform videos as the most effective type of social media content in 2021 64% of marketers plan to invest more in short form video in 2024. ^[4]
82% of marketers repurpose content across various social media channels. ^[4]
83% of marketers believe the quality of social media posts is more important than the quantity. ^[4]
In a 2021 HubSpot Blog poll, 79% of marketers report buying paid advertising on Facebook. ^[4]
According to the same poll, more than 50% of marketers plan on increasing their investments in Facebook, YouTube, and TikTok in 2024. ^[4]
Facebook ads are used by 70% of marketers, and there were 10 million active advertisers on the platform in Q3 2021. ^[4]
81% of businesses prefer video marketing on Facebook. ^[4]
In a HubSpot Blog poll of 1,000+ global marketers, 79% of marketers plan to continue investing in Twitter Spaces in 2024. ^[4]
In a 2021 HubSpot Blog poll, 58% of marketers plan to leverage Instagram Reels in 2024. ^[4]
98% of marketers say Instagram is the most influential platform for influencer marketing, which is 44% higher than Facebook. ^[4]
In a 2021 HubSpot Blog poll of 1,000+ global marketers, 73% of marketers prefer Instagram for influencer marketing. ^[4]
In a 2021 HubSpot Blog poll of 1,000+ global marketers, 44% of marketers plan to leverage YouTube for the first time in 2024. ^[4]
54% of all people want marketers to put out more video content, and this is an excellent place to begin. ^[4]
In a 2021 HubSpot Blog poll of 1,000+ global marketers, 61% of marketers plan to increase their investment in TikTok marketing in 2024. ^[4]
73% of marketers believe that their efforts through social media marketing have been “somewhat effective” or “very effective” for their business. ^[4]
73% of marketers believe that their efforts through social media marketing have been “somewhat effective” or “very effective” for their business. ^[5]
71% of consumers who have had a positive experience with a brand on social media are likely to recommend the brand to their friends and family. ^[5]
73% of marketers believe that social media marketing has been “somewhat effective” or “very effective” for their business. ^[5]
In that same report, Pinterest said that catalog uploads had doubled globally, and in international markets they were up over 400% year over year. ^[6]
Influencer marketing related companies grew by 26% in 2021 to 18,900 worldwide. ^[7]
With 79% of marketers considering Instagram as an integral part of their campaigns, it’s no wonder that even in 2024, it’s still a worthwhile source of leads. ^[7]
93% of marketers have used influencer marketing in their campaigns, and it’s now considered as a key advertising strategy. ^[7]
60% of marketers shared that influencer generated content performs better and drives more engagement compared to branded posts. ^[7]
Since our 2020 survey, the percentage of brands that have a separate budget for content marketing has increased by 4% to 59%. ^[7]
Given how HubSpot reports that 70% of brands use content marketing, this number seems a bit low, though it’s possible that the difference just means that some brands don’t separate their marketing budget into different types of marketing. ^[7]
A staggering 90% of respondents to our influencer marketing survey indicated that they believe influencer marketing to be effective. ^[7]
Unexpectedly, 30% of firms don’t measure their influencer marketing ROI. ^[7]
That’s why 42.3%% of brands believe that conversions and sales are the most important metrics of influencer marketing campaign success. ^[7]
Instagram is the network of choice for influencer marketing campaigns, with 79% of brands considering it the most important platform for them. ^[7]
Nearly two thirds (68%). ^[7]
When asked to provide reasons for their participation in this form of marketing, nearly 70% admitted that their main inspiration was to earn some money. ^[7]
Micro influencers perform the bulk of successful influencer marketing (at least 90% of it). ^[7]
45% of our survey respondents have been using TikTok for their influencer marketing campaigns. ^[7]
In the BigCommerce Influencer Marketing Survey, 89%% of the respondents believed that the ROI from influencer marketing is better than other marketing channels. ^[7]
While 77% intend to include it in their marketing mix,5% expect to devote half or more of their marketing budget to influencer marketing. ^[7]
Indeed, an additional 28% intend to allocate 30 40% of their total marketing spend to influencer marketing. ^[7]
recent report by Jumpshot shows that Amazon has more than 80% market share across the home improvement industry, and its growth continues to outpace everyone else in the category. ^[8]
Shopify is one of the leading ecommerce platforms, with almost 20% market share over 100 free and paid Shopify themes Shopify opened its first brickand mortar storefront in Los Angeles in 2018. ^[9]
65% of influencer marketing budgets will increase in 2020. ^[10]
In 2018, only 39% of marketers planned to grow their influencer marketing budget, suggesting that brand investment in influencer marketing will increase dramatically this year. ^[10]
19% of marketers will spend $1,000 – $10,000 per year on influencer marketing in 2020, while 18% are spending between $100,000 – $500,000 per year. ^[10]
7% of companies plan to invest over a million dollars in influencer marketing in 2020. ^[10]
17% of companies spend over half their marketing budget on influencers. ^[10]
A small but not insignificant percentage of marketers 17% of them plan to spend over half of their entire marketing budget on influencer marketing this year. ^[10]
89% say ROI from influencer marketing is comparable to or better than. ^[10]
However, nearly 90% of all marketers find ROI from influencer marketing comparable to or better than other marketing channels. ^[10]
69% of marketers plan to spend the most money on Instagram for influencer marketing this year. ^[10]
When asked to pick the content formats they find effective for influencer marketing, 78% of marketers chose Instagram posts the #1 choice. ^[10]
61% of marketers agree it’s challenging to find the best influencers for a campaign, suggesting this problem is far from solved. ^[10]
According to Ryan Robinson’s recent blogging statistics , 65% of content marketers say they have a documented content marketing strategy in place , meaning 35% have room to improve. ^[10]
Engagement is by far the most common metric used for measuring influencer marketing success, measured by 75% of marketers for influencer marketing. ^[10]
The State of Influencer Marketing 2020 found that 66% of marketers plan to increase their influencer marketing budgets, this area of marketing is becoming the fastest growing channel for brands, beating organic search, paid search and email marketing. ^[1]
57% of Fashion and Beauty Companies Engage in Influencer Marketing Fashion and beauty are industries that rely heavily on influencer marketing, as organic growth for brands has become more challenging without advertising and amplification. ^[1]
In this sector, 57% of companies now use influencers as part of their marketing mix, while 21% are planning to add this to their strategy in the coming year. ^[1]
Many budgets for influencer marketing are on the rise, with 19% of marketers expected to invest an average of followed by 18% spending $100,000 to $500,000 in multifaceted campaigns. ^[1]
In 2017, Amazon’s market share in the US e commerce retail space was 37 percent. ^[11]
The ecommerce marketplace is also bolstering globalism with 57% of online shoppers having made a purchase from an overseas retailer. ^[0]
With nearly half of American B2B businesses offering their full product line online, it’s no surprise that B2B was expected to generate $7.6 trillion in 2017, dwarfing the B2C market of an estimated $2.4 trillion. ^[0]
In emerging markets, such as Southeast Asia, social shopping accounts for 30% of all online sales. ^[0]
According to a 2017 survey by Square and Mercury Analytics on US business owners, common channels where brands sell their products and services include Brickandmortar shop (56%) Website (34%) Pop up shops, events, and markets (26%). ^[0]
Consumers spent more than $861 billion onlinewith U.S. retailers in 2020, according to Digital Commerce 360, a market research firm. ^[12]
Theglobal B2B ecommerce market reached $5.7 trillion in 2019and is expected to expand by 17.5% annually from 2020 to 2027. ^[12]
According to one survey from the Data & Marketing Association ,more marketers use email (72%)than social media (55%) or online ads (35%). ^[12]
Marketers estimate that email marketing generates a big return in the UK — around 35 pounds for every 1 pound spent, per the DMA report — and they spend 18.9% of their budgets on email marketing. ^[12]
Recipientsopened about 18% of marketing emails in 2020, on average, resulting in an average click through rate of 2.6%, per Campaign Monitor. ^[12]
Many businesses buy and sell on marketplaces such as Amazon, eBay or Alibaba, accounting for 62% of global online retail sales. ^[12]
U.S. marketplaces accounted for $773 billion in sales in 2020, charging an average 11% sales commission, Digital Commerce 360 says. ^[12]
Google continues to dominate the search engine market with a 92% market share as of January 2021. ^[12]
As people explored new ways to eat at home, market research firm eMarketerincreased its 2020 forecast by 41.3% for online food and beverage sales, to a total of $45.5 billion. ^[12]
73% of marketers believe that their efforts through social media marketing have been “somewhat effective” or “very effective” for their business. ^[13]
Social media has a 100% higher leadto close rate than outbound marketing. ^[13]
66% of marketers that spend at least 6 hours on social media per week have gotten more leads. ^[13]
70% of businessto consumer marketers have gotten their customers through Facebook. ^[13]
Here’s why… 90% of all marketers say social media marketing has increased their business’ exposure. ^[13]

Sales Platforms Adoption Statistics

By the end of 2021, there was a 100% increase in advertiser adoption of Pinterest Conversion Analysis and Pinterest Conversion List. ^[6]

Sales Platforms Latest Statistics

The day after the announcement, the company’s stock price plunged by over 35 percent, marking the largest single day drop ever in percentage terms. ^[14]
A survey conducted in the United States in March 2024, found that 48 percent of all respondents stated they were not at all interested in virtually attending a live sporting event in the metaverse. ^[14]
Millennials were the most likely to show interest in attending such an event, with 27 percent saying they would be very interested, and 29 percent saying they would be somewhat interested. ^[14]
After a period of gradual decline, the average annual rate on a 30year fixed rate mortgage in the United States rose to 4.17 percent March 2024, up from 3.08 percent in March 2021. ^[14]
That month, price levels of transportation and communication in China increased by approximately 5.8 percent compared to the same month of the previous year. ^[14]
Email collection forms were the most successful at converting viewers, with a 15% conversion rate in 2020. ^[2]
Events placed at the beginning of videos perform the best, with a conversion rate of 12.7%. ^[2]
3.5% of ecommerce website visits via mobile are converted into purchases, compared to 3.9% on desktop. ^[2]
Email visitors are the most likely to convert on forms — and people coming from search advertisements are the least likely. ^[2]
The highest bounce rates are on social (45%) followed by direct (44%). ^[2]
Almost 25% of companies invest in mobile optimization as a top SEO tactic. ^[2]
TikTok is the fastest growing social network with a staggering105% user growth ratein the US over the past two years. ^[3]
Instagram sits in second place (78%). ^[3]
Facebook is responsible fora quarter of(25%) versus Google (28.9%), Amazon (10.3%) and others (35.6%). ^[3]
Instagram dominates social streaming services in terms of engagement . ^[3]
Engagement rates on Instagram are approximately more thansix times higherthan those on Facebook (0.83% to 0.13%). ^[3]
Instagram Stories (83%) and grid posts (93%). ^[3]
Uses of the “#ad” tag on Instagramdecreased 17% over the past yearamong influencers. ^[3]
44% of usersshop for products on Instagram weekly . ^[3]
Linkedin ad revenue recently exceeded$1 billion in 2021, growing by 37% while organic session engagement grew by a record 22%. ^[3]
the platform daily (versus 48.5% that log in monthly). ^[3]
LinkedIn has one of the highestearning and most educated bases on social media —51% college educatedwith half of users earning more than $75,000 annually. ^[3]
earn53% more engagementand twice the CTR of employee. ^[3]
52% of Twitter usersuse the platform daily (versus 84% that use it weekly). ^[3]
Twitter’s US advertising revenue totaled $647 million in Q3 2021, anincrease of 51% YoY(and up 98% from the previous quarter). ^[3]
Shoppers on Pinterest have85% larger shopping cartsthan buyers on other platforms. ^[3]
According to the platform themselves,7 in 10 Pinnerssay that Pinterest is their go to place to find products or services they can trust. ^[3]
are40% more likelyto say they love shopping. ^[3]
62% of TikTok userssay that platform specific branded content is the best way to connect to customers. ^[3]
39% of Gen Z consumerssay that their purchasing decisions are influenced directly by what they see on TikTok. ^[3]
TikTok sawthe largest increasein planned new platform investment for brands in 2024 (84%) versus YouTube (66%) and Instagram (64%). ^[3]
Influencers withless than 5k followerssee the highest engagement rates on TikTok (17.9%) vs macro influencers with up to 1 million followers (13.48%). ^[3]
Social media recently overtook paid search as an advertising channel,growing 25% YoYand exceeding $137 billion. ^[3]
Social media usersoverwhelmingly trust other usersas their “preferred” form of influencer, most likely to buy from them based on a product recommendation (37%) versus celebrities (7%). ^[3]
Privacy and data protection are “extremely impactful” and important to52% of social media users. ^[3]
With over 53% of the world’s population on social media, it’s critical that your business has an effective social media strategy that helps you reach your intended audience. ^[4]
54% of social browsers use social media to research products. ^[4]
While 71% of teens claimed to use the platform in 2015, the number has now dropped to 67%. ^[4]
69% of U.S. adults use Facebook and 76% have visited the platform in the last month. ^[4]
98.3% of Facebook users access the platform on mobile devices. ^[4]
16% of all Facebook profiles are fake or duplicates. ^[4]
In 2019, 22% of U.S. adults used Twitter, down from 24% in 2018. ^[4]
Link clicks account for 92% of all user interaction with tweets. ^[4]
Tweets with hashtags get 100% more engagement. ^[4]
Socially responsible ads on twitter perform 12% better than standard ads. ^[4]
93% of Twitter community members are open to brands getting involved in conversation, such as providing help and support. ^[4]
67% of Gen Z and 57% of Millennials use the platform,. ^[4]
in comparison to only 38% of Gen X. 64% of Instagram users are under the age of 34. ^[4]
Videos get 21.2% more interactions compared to images and 18.6% more interactions compared to carousels. ^[4]
90% of people on Instagram follow a business. ^[4]
83% of people use Instagram to discover new products and services and 87% said they took specific action, like making a purchase, after seeing product information. ^[4]
eMarketer estimated that Instagram added 26.9 million users between 2016 and 2020 — almost double the incremental users expected for Twitter, and far more than any other social platform tracked. ^[4]
As of July 2021, 51% of Instagram users were female and 48% were male. ^[4]
As of Q2 2021, 60% of LinkedIn users were between 25 and 34 years old. ^[4]
In Q1 of 2021, LinkedIn revenue is up 16% in YoY growth. ^[4]
LinkedIn made more than 8.1 billion in revenue in 2020, a 20% increase from 2019. ^[4]
It grew 44 percent yearover year in Q1 of 2019. ^[4]
82% of B2B markers report finding the greatest success on LinkedIn. ^[4]
Over 46% of all social media traffic to company websites comes from LinkedIn. ^[4]
18to34year olds use YouTube to view video content on TV, 7.9% more often than basic cable, and 14.5% more often than premium cable. ^[4]
YouTube accounts for more than 25% of total worldwide mobile traffic. ^[4]
85% of U.S. teens were active on YouTube in 2019. ^[4]
41% of global TikTok users are between the ages of 16 and 24. ^[4]
58.8% of U.S. TikTok users are female. ^[4]
In 2020, Reddit had 52 million daily active users, up 44%. ^[4]
Most Reddit users in the U.S. are male, but 15% of U.S. adults say they use the platform. ^[4]
Only 8% of female U.S. adults say they used Reddit in 2019. ^[4]
Answering a complaint on social media can increase customer advocacy by 25%. ^[4]
79% of consumers expect brands to respond within a day of reaching out over social media, but average brand response rates across all industries is lower than 25%. ^[4]
54% of social browsers use social media to research products. ^[4]
54% of Gen Z and 49% of Millenials say social media is their preferred channel for ad influence. ^[4]
79% of people say that user generated content on social media significantly impacts their purchasing decisions. ^[4]
As it stands, that equates to about 48 percent of the current world population. ^[5]
Roughly two thirds of U.S. adults (68%). ^[5]
To break it down, 84 percent of US adults aged from 18 to 29 are active social media users. ^[5]
This number falls slightly to 81 percent for the 30to 49year old age group and further to 73 percent for those aged from 50 to 64. ^[5]
54% of social browsers use social media to research products. ^[5]
49% of consumers claim that they depend on influencer recommendations on social media to inform their purchasing decision. ^[5]
91% of all social media users access social channels via mobile devices. ^[5]
Likewise, almost 80% of total time spent on social media sites occurs on mobile platforms. ^[5]
Among US adults, 84 percent of those aged 18–29, 81 percent of those aged 30–49, 73 percent of those aged 60–64, and 45 percent of those aged 65 and above are active social media users. ^[5]
54% of social browsers use social media to research products. ^[5]
71% of consumers who have had a positive experience with a brand on social media are likely to recommend the brand to their friends and family. ^[5]
49% of consumers depend on influencer recommendations on social media. ^[5]
In February 2021, Pinterest reported 459 million monthly active users that was the biggest year over year increase the platform had ever seen (up 37% year over year). ^[6]
But in 2024, they reported a 6% decrease Overall, this isn’t a terribly significant loss. ^[6]
Pinterest’s monthly U.S. user figures shrunk by 12% in 2021. ^[6]
Pinterest’s total revenue increased by 20% in Q4 2021. ^[6]
Pinterest’s overall workforce is 50% women Pinterest reported they had reached a milestone 50% of total employees are now women. ^[6]
59% of Pinterest’s leadership team is white. ^[6]
According to the company’s most recent diversity report , white people represent 43% of Pinterest’s total workforce but 59% of leadership positions. ^[6]
Black employees make up 4% of the total workforce and 5% of leadership positions. ^[6]
Indigenous people make up 1% of both. ^[6]
Pinterest has pledged to increase the number of employees from underrepresented races and ethnicities to 20% by 2025. ^[6]
In the May 18 2021 report, Pinterest announced that by 2025, their employees will be 20% “people from underrepresented races and ethnicities.”. ^[6]
At 60% of women, the gender divide on Pinterest may be narrowing Women have always outranked men on Pinterest. ^[6]
As of 2024, Pinterest’s self service advertising tools identified the female audience at 76.7%, the male audience at 15.3% and the remainder as unspecified that’s about a 1% change since January 2021. ^[6]
86.2% of Pinterest users also use Instagram. ^[6]
That makes Instagram the social media platform that has the largest audience overlap with Pinterest (Facebook follows closely behind at 82.7%, then Youtube at 79.8%). ^[6]
The platform that has the least audience overlap with Pinterest is Reddit only 23.8% of Pinterest users are also Reddit users. ^[6]
1.8% of internet users call Pinterest their favourite social media platform. ^[6]
That doesn’t sound like much, but because there are so many different social media platforms, 1.8% isn’t bad (for reference, there’s no denying that TikTok is huge , yet only 4.3% of internet users aged 16 to 64 called it their favourite in 2021). ^[6]
82% of people use Pinterest on mobile. ^[6]
The number of mobile users on the platform changes slightly each year, but it has been above 80% since at least 2018. ^[6]
In fact, in an August 2020 report , Pinterest announced that as many as 50% of UK users call it “an online oasis.”. ^[6]
Shopping engagement grew by 20% in 2021. ^[6]
Pinterest reported that “the number of Pinners engaging with shopping surfaces grew over 20% both quarter over quarter and year over year in Q4 [of 2021].”. ^[6]
Pinterest users are in the mood to consume according to the company’s Feed Optimization Playbook , people who use Pinterest weekly are 40% more likely to say they love shopping and 75% more likely to say they’re always shopping. ^[6]
Pinners are 5 times more likely to purchase from. ^[6]
Pinners are specifically searching for TryOn pins lens camera searches are increasing yearover year by 126% 22. ^[6]
Automatic bidding delivered 30% more budget on Black Friday 2021 letter to shareholders , Pinterest says automatic bidding was key to Black Friday efficiency. ^[6]
Other trends include Barkitechture (home decor for animals searches for “luxury dog room” are up 115%). ^[6]
This versatile platform already has a wide global reach, and 83% of its users turn to it to find something new. ^[7]
After seeing posts with product information on the platform, 87% took a specific action, like following a brand, visiting its retail store, or making a purchase. ^[7]
From an 89% share in 2020, it grew to 91% in 2021. ^[7]
Global sales through social commerce platforms are estimated to reach $958 billion in 2024. ^[7]
20% of consumers are actually ready to stop following an influencer should they fail to be up front about advertising or sponsorships. ^[7]
In a recent study, it was found that Black influencers make 35% less compared to White content creators. ^[7]
Moreover, according to the study, the racial pay gap between BIPOC influencers and their white counterparts is 29%. ^[7]
34.5% now pay influencers in money, with an equal amount (34.5%). ^[7]
In addition, 25% of brands gave influencers discounts on products and a much smaller percentage (5.9%). ^[7]
Of course, this means that two thirds of them (70%). ^[7]
Other brands measure success based on engagement or clicks (32.5%) and views, reach, impressions (29%). ^[7]
This is an increase from 68% in 2020. ^[7]
Facebook use has increased 7% to 50%. ^[7]
TikTok remained relatively steady increasing to 46% from 45% and YouTube also saw an increase to 44%, up from 36% in 2020. ^[7]
This percentage is up from 23.5% last year. ^[7]
Micro influencers on Instagram boast an average engagement rate of 3.86%. ^[7]
This declines for every level of influencer before hitting 1.21% for mega. ^[7]
Plus, while YouTube engagement rates tend to be low all around, microinfluencers get an average engagement rate of 1.64% compared to the 0.37% rate of mega. ^[7]
For TikTok, this difference is most notable across microinfluencers on the platform who achieve engagement rates of nearly 18%, while mega influencers get just under 5%. ^[7]
We’ve curated a list of the top earners on YouTube in 2021, along with their estimated earnings. ^[7]
Influencers are asking for more creative control and 83% regard it as their first priority, according to a whitepaper by The Drum. ^[7]
57.5% also claimed that they engaged as influencers to make an impact or effect change. ^[7]
42.3% of respondents stated that they more focused on tangible results and favor measuring conversions and sales over engagement or reach. ^[7]
In comparison, only 31% of entertainment/pop culture micro influencers prefer Instagram—a less visual niche. ^[7]
Less than 10% have paid for Instagram native ads, despite their love of this platform. ^[7]
93% of millennials believe and rely on online reviews to make informed decisions. ^[7]
As many as 93% of millennials perceive online reviews as trustworthy and deem them as credible as recommendations from friends or family. ^[7]
Interestingly, older people are more likely than younger to go to a company’s website after a good review (35% of 1834 yearolds, 47% of 3554 year olds, 69% of 55+). ^[7]
Other common reactions to reading a good review include searching for more reviews to validate choices (19%), visiting the business location (15%), contacting the business (13%), and continuing to search for other businesses (10%). ^[7]
In 2020, 26.4% of internet users used an ad blocker. ^[7]
In 2021, the number of users grew to 27% and it’s predicted that the use of ad blockers will only continue to grow. ^[7]
Additionally, it’s estimated that 40% of adults in the US use an ad blocker. ^[7]
57% of 1824year old Americans make their first daily contact with news on their smartphones via social media. ^[7]
This statistic changes as people age, with only 29% of people aged 35 first encountering news via social media. ^[7]
According to IScoop the vast majority of people (79%). ^[7]
Those with less than 1,000 followers generally have an engagement rate of 3.6%.. ^[7]
Users with 1 million+ followers only received likes 0.76%% of the time. ^[7]
Instagram has a higher engagement rate (4.84%) than YouTube (4.064%). ^[7]
According to Forbes, Micro influencers will become an overall part of the bigger B2B conversation and play a key role in advertising services and solutions for business. ^[7]
39% say they discover brands via celebrity endorsements, online posts from expert bloggers, or through vlogs. ^[7]
The FTC sent out an estimated 700 Notice of Penalty Offenses in October 2021 alone to companies, advertisers and retailers. ^[7]
According to Oberlo, there are 740 million professionals on LinkedIn.). ^[7]
25% of these users are senior level influencers, 57% are male and 43% are female. ^[7]
According to LinkedIn, they have had 9 billion content impressions, with 15 times more content impressions than job postings. ^[7]
57% of the content impressions come from mobile. ^[7]
Plus, an average of 85% of all orders from social media come from Facebook. ^[15]
Facebook has thehighest conversion rate for all social media ecommercetraffic at 1.85%. ^[15]
While the majority of those 928.5 million likely won’t align with your target audience, that potential reach is so high that it’s almost guaranteed that a significant chunk of your target audience can be found within it. ^[16]
Here’s what they found 31% of people who make more than 75k per year are on Instagram. ^[16]
32% of people who make between 50k 74k per year are on Instagram. ^[16]
32% of people who bring in 30k to 49k per year are on Instagram. ^[16]
This study found that only 16% open the app once a week or less. ^[16]
Instagram is followed closely by Snapchat, which 69% of teenagers use, and Facebook, which is only used by 51% of teens. ^[16]
But compare it to the less than 0.1% that Facebook and Twitter see, and it’s looking a whole lot better by comparison. ^[16]
I think I follow around 15 brands, making up around 5% of the total accounts I follow. ^[16]
Keep in mind that the second most popular network is YouTube, where brands spend 11% of their influencer budgets. ^[16]
Plenty of case studies back this up, including a Gap campaign that resulted in a 17 point lift in ad recall, a 4 point lift in message association, and a 73% higher CTR than previous Instagram feed campaigns. ^[16]
Even after finding a product on a competitor’s website, 90% of people will head to Amazon and search for the same product. ^[8]
2% of Echo owners have purchased a product via Alexa. ^[8]
Just 2%, or around 1 million, of Echo owners have actually made an Amazon purchase through their smart speaker. ^[8]
This is up from 85 million in 2017, and now accounts for 59% of Amazon’s total US customers. ^[8]
FBA gives sellers a 30 50% increase in sales. ^[8]
Prime users receive free 2day shipping on any Prime eligible products, making them much more likely to buy products with that Prime check mark. ^[8]
More than 50% of all Amazon sales come from third. ^[8]
In fact, the percentage of third party sellers on Amazon has been increasing steadily over the past 5 years, rising from 40% in 2013 to at the end of 2018. ^[8]
80% of sellers also sell on other platforms outside of Amazon. ^[8]
upwards of 80% of sellers look to other online platforms, including their own websites, to conduct ecommerce business. ^[8]
More than 80% of Shopify retailers use third party apps, and 25.8 million apps have been installed. ^[9]
Online shoppers are twice as likely to purchase a product with a 3D model over a flat image. ^[9]
Shopify’s total platform sales around the world are estimated at $200 billion to date. ^[9]
Email generates the highest conversion rate for Shopify stores with 4.29%. ^[9]
Following emails, the search conversion rate is 3.04%, 2.93% direct, and 1.81% social. ^[9]
Mobile traffic makes up 79% of the total traffic and 69% of orders of all traffic. ^[9]
Additional Interesting Shopify Statistics MRR increases by 48% in the 2019 year over year. ^[9]
( Builtwith The majority of the domains (71.27%) are currently registered in the United States with over 1,63 Million domains. ^[9]
Shopify’s success rate is pretty high with only between 2% 5% of stores abandoned quickly for varying reasons. ^[9]
In the last reported quarter of 2021, Shopify’s Gross Merchandise Volume was $37.30 billion, up by 114% yearover year from $17.40 billion. ^[9]
According to HubSpot’s latest Global Sales Enablement Survey, 40% of organizations underperformed against their revenue goals. ^[17]
As a result, 57% of leaders plan to implement a hybrid sales model, and a further 11% will go fully remote. ^[17]
71.4% of their survey respondents said that 50% or less of their sales prospects end up being a good fit for what they’re selling. ^[17]
55% of respondents in a Sales Insights Lab survey said that ‘budget restraints’ was the number 1 or number 2 reason that stronger sales opportunities failed. ^[17]
This will come as no surprise to experienced salespeople; the issue of the budget has always been a hurdle for sales reps and will likely continue to be one in 2021 and beyond. ^[17]
…compared to non PayPal transactions, according to a 2013 Nielsen study. ^[17]
27% of respondents said that calling new contacts was a very effective way of turning leads into sales. ^[17]
In a study conducted by Rain Group in 2019, it was found that 69% of people accepted one or more cold calls in 2019. ^[17]
Even in the new age of digital selling, 41% of sales reps still say that their phone is the most important tool they have. ^[17]
According to a Linkedin article, the definitive best time to cold call is between 4 PM and 5 PM, closely followed by the 8. ^[17]
According to a Linkedin article, a whopping 92% of interactions were telephone. ^[17]
31% of business cited this as their biggest challenge, closely followed by challenges like “creating competitive differentiation” and “adding value to customer conversations.”. ^[17]
Despite 85% of salespeople reporting that data insights make their efforts more effective, only 46% have access to sufficient data. ^[17]
According to a Data Dwell study, 19% of businesses find it challenging to find content and resources to help turn leads into buyers. ^[17]
According to a blog published by Topo, only 23.9% of sales emails actually get opened. ^[17]
According to an article published by Kvadrant Consulting, 75% of buyers prefer not to meet with salespeople face to face. ^[17]
That’s over six times more than YouTube (11%). ^[10]
ran influencer campaigns with interest in using influencers on TikTok rising 325% in just one year according to The State of Influencer Marketing 2021 research. ^[1]
70% of Teens Trust Influencers More than Traditional Celebrities. ^[1]
86% of Women Use Social Media for Purchasing Advice. ^[1]
And this behavior is growing, as 78% of women are active on social media with a preference for Snapchat and Instagram. ^[1]
49% of Consumers Depend on Influencer Recommendations. ^[1]
Not only do 49% of consumers depend on influencer recommendations, had purchased something after seeing it on Twitter, YouTube or Instagram. ^[1]
42% of Customers Use Ad. ^[1]
41% of Twitter Users Intended to Purchase Based on a Tweet. ^[1]
On the platform, influencers are now rivaling friends in terms of building trust, with 61% of Twitter users following a creator resulting in a 61% lift in brand favorability and a 64% increase in recommendation intent. ^[1]
60% of Consumers Have Been Influenced by Social Media or a Blog. ^[1]
According to research, 3% of consumers would consider buying a product in store if promoted by a celebrity, compared to 60% for an influencer. ^[1]
According to Twitter, influencers created a 5.2x increase in purchase intent when users were exposed to brand and influencer tweets compared to 2.7x when just shown brand tweets. ^[1]
71% of Marketers Believe Influencer Partnerships are Good for Business. ^[1]
ECommerce Statistic #2 Only 2.17 Percent of E Commerce Visits Convert Into Purchases 3. ^[11]
ECommerce Statistic #3 E Commerce Accounts For 18 Percent of All Retail Sales 4. ^[11]
E Commerce Statistic #4 Amazon Is Expected to Account For 50 Percent of All Retail Sales in 2021 5. ^[11]
E Commerce Statistic #6 61 Percent of Online Retail Traffic Comes From Mobile 7. ^[11]
E Commerce Statistic #7 68 Percent of Online Shoppers Search a Product on Google Before Purchasing. ^[11]
E Commerce Statistic #10 3D Product Images Increase Conversions by 250 Percent 11. ^[11]
ECommerce Statistic #11 Digital and Mobile Wallets Account For 45 Percent of E. ^[11]
Popups in E Commerce Convert at 4.76 Percent on Average 13. ^[11]
E Commerce Statistic #14 Mobile Popups Convert at 5.8 Percent on Average 15. ^[11]
E Commerce Statistic #15 The Average Cart Abandonment Rate Is 69.80% 16. ^[11]
49 Percent of Shoppers Abandon Their Carts Because of Unexpected Extra Costs 17. ^[11]
E Commerce Statistic #17 Abandoned Cart Emails Have an Average Open Rate of 45 Percent 18. ^[11]
In 2020, e commerce sales accounted for 18 percent of all retail sales worldwide. ^[11]
Notice the big jump from 13.6 percent in 2019. ^[11]
The share of e commerce sales is expected to reach 19.5 percent by the end of this year, and 21.8 percent in 2024. ^[11]
But by the end of 2021, the e commerce giant is estimated to account for half of all the retail sales in the States. ^[11]
With 61 percent of retail traffic coming from mobile devices, smartphones are now the preferred online shopping tool for most consumers. ^[11]
And it’s that 68 percent of consumers turn to Google for information while they’re shopping for a specific product. ^[11]
According to Statista, for apparel e tailers, this number reaches an average of 32 pages in one session. ^[11]
In a recent study, 43 percent of online shoppers named in stock availability of desired items and fast and reliable delivery as the two most important attributes when shopping online. ^[11]
make it easier for shoppers to visualize these items in action, and according to Shopify, they can increase conversions by up to 250 percent. ^[11]
A recent study found that digital and mobile wallets, such as PayPal, Apple Pay, and Google Pay, accounted for almost 45 percent of global e commerce transactions in 2020. ^[11]
What’s more, digital wallets are expected to increase their share in 2024 and reach up to 51.7 percent, by taking a big percentage off of traditional payment methods, such as credit cards, bank transfers, and cash on delivery. ^[11]
E commerce popups for collecting email addresses convert almost 5 percent of visitors into subscribers, followed by the service industry at 3.20 percent and SaaS popups with 2.60 percent. ^[11]
After analyzing our customers’ campaigns, we found that popups convert better on mobile than they do on desktop. ^[11]
According to Baymard Institute’s latest data, the average cart abandonment rate across industries is 69.89 percent. ^[11]
In fact, 49 percent of online shoppers abandon their baskets due to unexpected extra costs. ^[11]
In fact, Moosend found that abandoned cart emails have an open rate of 45 percent on average. ^[11]
Abandoned cart emails included in that study also had a 21 percent click through rate and resulted in half of those clicks becoming purchases. ^[11]
Recent stats show that threequarters of repeat purchases take place online, whereas as many as 71 percent of consumers prefer to make first time purchases at a physical store. ^[11]
According to Statista, the two fastestgrowing e commerce niches in 2020 have been disposable gloves and bread machines. ^[11]
The former category saw an increase of 670 percent since March 2019, while the latter grew by 652 percent since the same date. ^[11]
With consumers increasingly relying on online shopping — it is estimated that 95% of purchases will be made online by 2040 — ecommerce is opening the doors of opportunity to countless entrepreneurs. ^[0]
In the U.S. alone, online shopping already accounts for 10% of retail sales and is expected to grow at a yearon year rate of 15%. ^[0]
Millennials and Gen Xers are the biggest online shoppers, with 67% of millennials and 56% of Gen Xers preferring to shop online versus in a brickand. ^[0]
Millennials and Gen Xers spend 50% more time shopping online than their older counterparts 6 hours versus 4 hours. ^[0]
Though women are stereotypically pinned as shoppers, when it comes to online shopping, men dominate the stats, spending 28% more than women shopping online. ^[0]
The statistics about ecommerce shopping behaviors are incredibly revealing 43% of online shoppers have reported making purchases while in bed, 23% at the office, and 20% from the bathroom or while in the car. ^[0]
It turns out that alcohol boosts sales for ecommerce businesses, with 10% of customers reporting that they made purchase drunk. ^[0]
Men ended up being more than twice as likely to make purchases under such conditions, with 14% reporting to have done so, while only 6% of woman reported doing so. ^[0]
Given the role that booze plays in making online purchases, it should be no surprise to find out that 42% of online shoppers have made a purchase that they regretted, and 21% have accidentally bought something they didn’t want. ^[0]
Though 48% of online shoppers have overspent or bought something unplanned while shopping online, the purchase path is not straight 85% of customers start a purchase on one device and finish it on another. ^[0]
However, when it comes to books, stationery, and music purchases, Japan leads the charge at 79%. ^[0]
Spain tops the charts for travel with 67%, and Brazil takes the highest spot on the podium with consumer electronics at 57%. ^[0]
From a global share of 20.2% in 2015, the US is expected to be down to 16.9% by 2020. ^[0]
Globally, credit cards are the preferred method of payment, being used in 53% of transactions, followed by digital payment systems (43%) and debit cards (38%). ^[0]
Payment method aside, more Americans already prefer online shopping than shopping in a physical store, with 51% percent clicking their way to making purchases. ^[0]
A total of 96% of Americans have made at least one online purchase in their life, with 80% doing so in the last month alone. ^[0]
However, Americans actually spend 64% of their budget in physical stores and only 36% online. ^[0]
With Amazon accounting for 44% of all ecommerce sales in the US in 2017 and a yearon year growth rate of 23% in the US, it’s shocking that 46% of American businesses still do not have a website. ^[0]
A year before that, by 2019, it’s estimated that B2B firms will spend more on ecommerce technology than online retailers. ^[0]
Average ecommerce conversion rates range from 3% to 4%, with 43% of ecommerce traffic coming from organic Google searches. ^[0]
This boils down to good visuals, fast website loading time, and ease of payment; PayPal transactions have 70% higher checkout rates than non. ^[0]
When it comes to making a purchase, 64% of customers find customer experience more important than price. ^[0]
According to the Guardian, by 2020, the quality of customer experience provided by a brand will be more important than price and product as a key differentiator. ^[0]
More worrisome for businesses that don’t focus on customer service is that 33% of Americans say they would consider switching companies after having dealt with poor customer service. ^[0]
It turns out that an inconvenient return policy deters 80% of shoppers, while 74% of people are likely to switch brands if they find the purchasing process too cumbersome. ^[0]
A total of 57% of customers will abandon your site if they have to wait 3 seconds or longer for a page to load. ^[0]
Once on your website, 60% of customers will leave your site if they can’t find what they were looking for in the first place. ^[0]
If a potential customer can watch a video explaining a product or service beforehand, 73% of them are more likely to make a purchase. ^[0]
According to BigCommerce, 46% of consumers want product comparisons from ecommerce sites and 42% of customers want more testimonials from ecommerce sites. ^[0]
Along those same lines, 69% of online shoppers want more reviews from ecommerce sites. ^[0]
In fact, 77% of customers read product reviews before making a purchase. ^[0]
According to ReadyCloud, 44% of internet retail minutes were spent on a smartphone, 11% on a tablet, and 45% on a desktop. ^[0]
Those numbers appear to be supported by eMarketer’s claims that 59% of ecommerce sales were made through mobile. ^[0]
Smartphones accounted for 37.6% of retail visits and 21% of revenue for that day. ^[0]
Additionally, it was found that conversion rates on mobile phones increased by 10% compared to the year before. ^[0]
For entrepreneurs just starting out, mobile is especially important, as it’s been found that smaller retailers have up to 30% higher mobile conversion rates compared to larger retailers. ^[0]
It is important to make your mobile shopping experience as easy as possible for users, as 52% of people say they’re less likely to re engage with a brand when they’ve had a bad mobile experience. ^[0]
You don’t want to underestimate the importance of social media with regards to ecommerce, as 74% of consumers rely on their social networks to make purchasing decisions. ^[0]
Additionally, 56% of users that follow brands on social media do so to view products. ^[0]
About 70% of shopping carts are abandoned, which occurs when a potential client selects products or services to be bought but never follows through with the check. ^[0]
In 2006, the average cart abandonment rate was 59.8%. ^[0]
The rate had increased to 69.23% by 2017. ^[0]
More than 60% of consumers who abandoned their carts did so because of shipping costs, while 57% of people who abandon their shopping carts say that they were “window shopping.”. ^[0]
According to Adobe, 71% of mobile purchases are influenced by emails from the retailer, while Salecycle found that 28.3% of ecommerce revenue comes from abandoned cart emails. ^[0]
Here are some of the most interesting ecommerce statistics we know so far More than 60% of customers say that they prefer digital self serve tools, such as websites, apps, or chatbots to answer their simple inquiries. ^[0]
nearly twice as long as 75% percent of online customers expect it to take; they want to be assisted within 5 minutes. ^[0]
Experts predict that by 2020, 80% of businesses will be using chatbots. ^[0]
Already, 20% of Google searches on mobile devices are voice searches. ^[0]
It’s predicted that by 2020, voice searches will make up 50% of all searches. ^[0]
It’s also estimated that there will be 21.4 million smart speakers by 2020. ^[0]
Already, 22% of US smart speaker owners have purchased something using their devices. ^[0]
It turns out that almost 60% of people who own a virtual assistant have used it to make a purchase through voice command. ^[0]
It is predicted that by 2021, early adopters of the technology who have redesigned their websites to support voice search capability will increase revenue by 30%. ^[0]
Overall, 22% of consumers say they are satisfied with the level of personalization that they are currently receiving. ^[0]
This is partly because 75% of customers are most likely to buy from a retailer that recognizes them by name and recommends products based on previous purchases. ^[0]
After implementing personalization, 93% of companies see a rise in conversion rates. ^[0]
A study by Common Sense Advisory found that 75% of people want to buy products in their native language and 92.2% prefer to shop and make purchases on sites that price in their local currency. ^[0]
Facebook (25%, but 40% as a whole on social media, including platforms such as Amazon (16%) Others (22%; includes eBay, Alibaba, Etsy). ^[0]
An estimated 1.92 billion people worldwidepurchased goods or services online in 2019— about a quarter of the world’s total population. ^[12]
An estimated 1.92 billion people worldwide Global retail ecommercesales surged 27.6% during 2020, eMarketer estimates, due largely to the COVID 19 pandemic, reaching an estimated worldwide total of $4.28 trillion. ^[12]
By 2024, ecommerce will account for more than$6.5 trillion in sales, representing 22% of all global retail sales. ^[12]
That was a remarkable 44% spike from 2019, and almost triple the 15.1% increase the previous year. ^[12]
Ecommerce as a percentage of total U.S. retail sales retail rose from about4.5% in 2011 to 14% in the third quarter of 2020, according to U.S. Department of Commerce figures. ^[12]
Digital Commerce 360 estimates that ecommerce accounted for an even higher 21.3% share of U.S. retail sales in 2020. ^[12]
China will have an estimated 792.5 million digital buyers in 2021, a third of the global total. ^[12]
Latin America rose 36.7%, including a remarkable 79% increase in Argentina. ^[12]
Singapore also saw exceptional growth of 71%. ^[12]
In the U.S., retail sales grew 6.9% in 2020 to just over $4 trillion, according to Digital Commerce 360, but ecommerce accounted for all of that growth for the first time in history. ^[12]
Worldwide, ecommerce growth is expected to slow to a still substantial 14.3% in 2021, eMarketer predicts, partly because more sales will once again happen in brickand. ^[12]
Among consumers ages 18 to 25, 59% say they prefer to visit a store for clothing and apparel. ^[12]
In 2019,nearly 70% of U.S. consumers said they had made multiple BOPIS purchases. ^[12]
An analysis of 44 studies conducted between 2006 and 2020 by the Baymard Institute found anaverage shopping cart abandonment rate of 69.8%, with consistently high abandonment rates every year. ^[12]
The same study by Baymard revealed 58.6% of shoppers abandoned a cart within the last three months because they were just browsing or not ready to buy. ^[12]
Among those users, 49% abandoned because of high shipping costs, taxes or fees; 24% because the site wanted them to create an account; 19% because delivery was too slow; and 18% because of a lengthy or complicated checkout process. ^[12]
In fact, 39% said same day shipping would make them more likely to shop online. ^[12]
That percentage only climbs for those ages 18 to 25 (51%) and 26 to 35 (56%). ^[12]
That’s especially true for younger buyers 58.3% of millennials , 49.2% of Gen X consumers and 36.8% of baby boomers are likely to. ^[12]
Among the world’s most popular ecommerce and shopping websites, the U.S. shoppersspent an estimated $201.3 billion onlineduring the 2020 holiday season, a 45.2% increase over 2019. ^[12]
Fifty six percent said they shopped online on Cyber Monday, 57% on Black Friday, 54% on Thanksgiving weekend, 31% the day before Thanksgiving, and 24% on Thanksgiving Day. ^[12]
During the 2020 holiday season, less than a third of consumers saidevery online shopping experience went well, while 44% said they suffered a slow website experience and 23% experienced a website that was broken, at least temporarily. ^[12]
The Walker Sands survey reported that 13% of consumers were willing to spend more with a new brand or retailer if it has been promoted by a celebrity or social media influencer they follow. ^[12]
For consumers ages 26 to 35, that number was 22%. ^[12]
Only 18.7% of buyers said they went through a social app’s checkout processto pay for their most recent purchase, while 57.8% completed their transaction on the retailer’s site, according to eMarketer. ^[12]
Consumers also preferred to be contacted by email, although to a lesser extent (46%). ^[12]
According to one survey from the Data & Marketing Association , Over half of U.S. consumers said they wanted brands touse email as the primary way to reach them, compared to only 25% who said they would rather brands contact them via social media. ^[12]
Only about 0.1% of recipients unsubscribed. ^[12]
In 2020, Fridays had the highest email open rates (18.9%) and the best click through rates (2.7%). ^[12]
Saturdays had the lowest open (17.3%). ^[12]
is forecast to have a compound annual growth rate of 16.3% through 2027. ^[12]
In 2021, mobile ecommerce is expected toaccount for 72.9% of all retail ecommerce, up from 58.9% in 2017. ^[12]
In one survey, 24% of consumers saidused a mobile phone to shop at least weekly, more than the 23% who used a PC and 16% on tablets. ^[12]
The four most effective approaches to increasing conversion rates are digital analytics, A/B testing , user experience design and focusing on copywriting, according to one 2020 survey. ^[12]
Nearly100% of CRO teams use A/B tests, and 38% compare the performance of more than two variants of a webpage. ^[12]
The analysis suggested that the average site canincrease its conversion rate by 35% simply by improving checkout design, which could translate into recovering $260 billion worth of orders that might otherwise be lost. ^[12]
Online customer service interactions arepredicted to jump by 40% in 2021, partly due to the growth in online shopping and digital financial services. ^[12]
processes,75 percent of consumers will choose to interact with a human over automated options. ^[12]
In the U.S., 31% of respondents said theyexpect a response within 24 hours, and 24% expected a response within one hour. ^[12]
Globally the figures are even higher, at 37% and 28%, respectively. ^[12]
In the U.S., 31% of respondents said they Most consumers use online search to start their hunt for the products they’ll eventually buy. ^[12]
anaverage click through rate of 31.7%and is 10 times more likely to receive a click than a page in the 10th spot. ^[12]
Moving up just one spot in the search results increases CTR by nearly 31%, and just 0.78% of Google searchers visited a link on the second page of results. ^[12]
As of early 2021, The median CTR for paid Google search adsdecreased to 1.55% in the first quarter of 2020, down 44% from the first quarter of 2019. ^[12]
Nearly 86% of millennials are digital buyers,compared with 78% of Generation X and about 61% of baby boomers. ^[12]
Among millennials and Generation Z ,68% say customer reviews are very importantwhen making an online purchase, compared with 58% for consumers overall, according to Yotpo. ^[12]
In a July 2020 Yotpo survey, more people said they purchased clothes and accessories online (85%). ^[12]
The next most popular categories were food and beverage (63%), cosmetics and skincare (52%) and home and garden (44%). ^[12]
Shoppers said fit issues (65%). ^[12]
Companies were hit with anestimated $550 billion in return costs in 2020. ^[12]
An estimated30.7 million people in the U.S. used smart speakers for shopping in 2020, but only 22.7 million actually followed through with at least one purchase via voice during the year. ^[12]
That represents 11.1% of total ecommerce buyers. ^[12]
And most of those people are only dabbling — just 2% of shoppers regularly used voice shopping. ^[12]
for41.8% of online transaction volume in 2019. ^[12]
Online wallets were most popular in the Asia Pacific region, as they were used in more than 58% of ecommerce transactions. ^[12]
In the U.S.,debit and credit cards were used for 82% of online purchasesin 2019. ^[12]
Debit cards accounted for 42% of ecommerce purchases. ^[12]
The COVID19 related boost in online shopping resulted in an additional $174.9 billion in U.S. ecommerce revenue in 2020, Digital Commerce 360 says, accelerating the growth of ecommerce by an estimated two years. ^[12]
Adjusted for seasonal variation, ecommerce sales rose 31.9% during the second quarter of 2020 compared to the first quarter, according to the Department of Commerce. ^[12]
Online sales were also up 44.5% yearover year in the second quarter. ^[12]
In China and the Middle East, 60% and 58% of respondents, respectively, are doing more shopping with their phones according to a PwC survey. ^[12]
Globally, 63% of respondents to the PwC survey said they were buying more groceries online or by phone than before social distancing measures were introduced, and 86% said they would probably continue doing so after those measures are lifted. ^[12]
U.S. consumer electronics ecommerce sales soared, reaching an estimated $179.4 billion — about 20% higher than previously expected — as people spent more time at home and relied on online services for work, school or recreation, eMarketer notes. ^[12]
U.S. travel spending fell by an unprecedented 42% in 2020. ^[12]
Consumers spent more than $860 billion online with U.S. retailers in 2020, 44% more than in 2019. ^[12]
In the U.S., ecommerce accounted for 14% of all retail sales in the fourth quarter of 2020. ^[12]
That’s up from 11.3% in the fourth quarter of 2019. ^[12]
Ecommerce is forecast to account for more than $6.5 trillion in worldwide sales by 2024, representing 22% of all global retail sales. ^[12]
Global retail ecommerce sales rose 27.6% during 2020, largely because of the COVID 19 pandemic, reaching an estimated worldwide total of more than $4.2 trillion. ^[12]
This means that social media has a global penetration of 45%. ^[13]
78% of salespeople engaged in social selling are outselling their peers who aren’t. ^[13]
31% of B2B professionals say that social selling has allowed them to build deeper relationships with clients. ^[13]
More than 10% of social sales reps have closed 5 or more deals due to being active on social media. ^[13]
76% of buyers are ready to have a social media conversation with potential providers. ^[13]
92% of B2B buyers are willing to engage with a sales professional who is a known industry thought leader. ^[13]
53% of customer loyalty is driven by a salesperson’s ability to deliver unique insight, easily done through social media. ^[13]
A full 71% of all sales professionals and 90% of top salespeople are already using social selling tools. ^[13]
78% of Millennials say they use social selling tools. ^[13]
On top of that, 63% of those Millennials say social selling is crucial for their business. ^[13]
Social sellers are 51% more likely to achieve sales quotas. ^[13]
Companies with consistent social selling processes are 40% more likely to hit revenue goals than non. ^[13]
39% of B2B professionals said social selling reduced the amount of time they had to spend researching potential leads. ^[13]
84% of C Level executives use social media to make purchasing choices. ^[13]
33% of users prefer to contact brands using social media instead of making a phone call. ^[13]
Nearly50% of social trafficto B2B websites comes from LinkedIn. ^[13]
Retargeting ads can be used on Facebook to target 98% of non returning users and turn them into customers. ^[13]
In 2015, social networks earned an estimated $8.3 billion from advertising. ^[13]
91% of retail brands are using at least 2 social media platforms. ^[13]
84% of CEOs and VPs say they use social media to help make purchasing decisions. ^[13]
Customers report spending 20%–40% more money on brands that have interacted with them on social media. ^[13]
49% of people in the 18 29 age range report purchasing something after seeing a social media ad for it. ^[13]
77% of Twitter users report feeling more positive towards a brand when their Tweet has been replied to by the brand’s Twitter account. ^[13]
77% of Millennials report making a purchase either online or in store after seeing a product on Facebook. ^[13]
93% of Pinterest users use the platform to make purchases or plan future purchases. ^[13]
71% of consumers who have had a positive experience with a brand on social media are likely to recommend the brand to their friends and family. ^[13]
27 minutes ago US GDP unexpectedly contracted at a 1.4% annualized rate in Q1 . ^[18]
Short % of Float. ^[18]
Short % of Shares Outstanding. ^[18]
5 Year Average Dividend Yield 4N/A Payout Ratio 40.00%. ^[18]
Profitability Profit Margin 33.38% Operating Margin 39.65%. ^[18]
Per Share 41.89 Quarterly Revenue Growth 19.90% Gross Profit 95.28B EBITDA 54.72B. ^[18]
Quarterly Earnings Growth. ^[18]

I know you want to use Sales Platforms Software, thus we made this list of best Sales Platforms Software. We also wrote about how to learn Sales Platforms Software and how to install Sales Platforms Software. Recently we wrote how to uninstall Sales Platforms Software for newbie users. Don’t forgot to check latest Sales Platforms statistics of 2024.

Reference

kinsta – https://kinsta.com/blog/ecommerce-statistics/.
digitalmarketinginstitute – https://digitalmarketinginstitute.com/blog/20-influencer-marketing-statistics-that-will-surprise-you.
hubspot – https://www.hubspot.com/marketing-statistics.
sproutsocial – https://sproutsocial.com/insights/social-media-statistics/.
hubspot – https://blog.hubspot.com/blog/tabid/6307/bid/23865/13-mind-bending-social-media-marketing-statistics.aspx.
oberlo – https://www.oberlo.com/blog/social-media-marketing-statistics.
hootsuite – https://blog.hootsuite.com/pinterest-statistics-for-business/.
influencermarketinghub – https://influencermarketinghub.com/influencer-marketing-statistics/.
bigcommerce – https://www.bigcommerce.com/blog/amazon-statistics/.
popupsmart – https://popupsmart.com/blog/shopify-statistics.
bigcommerce – https://www.bigcommerce.com/blog/influencer-marketing-statistics/.
sleeknote – https://sleeknote.com/blog/e-commerce-statistics.
netsuite – https://www.netsuite.com/portal/resource/articles/ecommerce/ecommerce-statistics.shtml.
optinmonster – https://optinmonster.com/social-selling-statistics/.
statista – https://www.statista.com/.
shopify – https://www.shopify.com/blog/12731545-which-social-media-platforms-drive-the-most-sales-infographic.
adespresso – https://adespresso.com/blog/instagram-statistics/.
startupbonsai – https://startupbonsai.com/sales-statistics/.
yahoo – https://finance.yahoo.com/quote/FB/key-statistics/.

How Useful is Sales Platforms

One of the key benefits of sales platforms is their ability to centralize customer data and provide businesses with valuable insights into consumer behavior. By tracking interactions across multiple touchpoints, companies can gain a comprehensive view of their customers, allowing them to tailor their marketing efforts and product offerings to meet individual needs. This level of personalization not only enhances the customer experience but also improves sales performance by targeting the right audience with the right message at the right time.

Moreover, sales platforms empower businesses to optimize their sales processes and boost productivity. Through automation and integration capabilities, sales platforms can streamline workflows, eliminate manual tasks, and improve efficiency across the entire sales cycle. This not only frees up valuable time for sales teams to focus on building relationships with customers but also enables businesses to identify and capitalize on new sales opportunities more effectively.

Additionally, sales platforms play a crucial role in fostering collaboration and communication within organizations. By providing a centralized platform for sales teams to access and share data in real-time, businesses can break down silos, improve visibility into sales activities, and facilitate more informed decision-making. This level of transparency and alignment ensures that everyone is working towards the same goals, leading to improved sales performance and overall business success.

Furthermore, the scalability and flexibility of sales platforms make them invaluable tools for businesses of all sizes. Whether you’re a small startup looking to establish a sales process or a large enterprise seeking to optimize your existing sales operations, sales platforms can be tailored to meet your specific needs and grow alongside your business. This adaptability not only ensures that businesses remain competitive in an ever-evolving marketplace but also empowers them to stay agile and responsive to changing customer demands.

In conclusion, sales platforms have become essential tools for modern businesses looking to drive sales, enhance customer relationships, and stay ahead of the competition. By harnessing the power of data, automation, and collaboration, businesses can unlock new opportunities for growth and innovation, ultimately shaping the future of sales and paving the way for continued success. As technology continues to advance and consumer expectations evolve, the importance of sales platforms in enabling businesses to thrive in a digital world cannot be overstated.

In Conclusion

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Sales Platforms Statistics 2024 – Everything You Need to Know